Malaquita Design

Transcription

Malaquita Design
BRAND BOOK
WE ARE MALAQUITA
A passionate promoter of Mexican
handcrafted design, convinced that this
p ro c e s s i s a n e n d l e s s s o u rc e of
uniqueness.
We are committed to expose the human
side of goods and magnify the value of
honest creation. Inviting people to
surround with meaningful objects.
Our home hosts the perfect encounter of
artisan spirit and unique designs from
traditional to contemporary.
It is the place where aesthetes and
awakening consciences find the right
object to accompany their journey.
Malaquita showcases everything you need
to inject magic into your everyday
environments.
MALAQUITA is the Spanish name
for Malachite, the magical stone of
abundance and transformation.
Malachite has been used in Mexican
jewellery for centuries for its
protective powers, and represents
the union bridge between heaven
and earth.
For us it is the quintessence of a
lucky charm. Each stone is unique,
beautiful and magical, just as the
objects we bring into people´s lives.
HOW EVERYTHING STARTED
During the development of a field
investigation on Mexican Communities led
by the Procom Foundation in 2013, we
realised that artisans were abandoning
their trade in search of more profitable
activities.
Along with them, not only was a high
valuable part of the culture threatened to
disappear, but also the humanity and magic
in goods.
We decided to act. Helping artisans and
their good maintain their place in the
contemporary world became an
obsession. If the market was not favorable
to artisans, we had to find a new one.
If handicraft was no longer being valued,
we had to create conscience.
WE ARE CRAFTING A
VIRTUOUS AND SUSTAINABLE
CIRCLE OF RELEVANCE FOR
ARTISAN WORK.
By constantly nurturing it´s magic,
revealing and spreading it to the
world.
WE HAVE ONE FOOT IN MEXICO
AND THE OTHER ONE IN
WYNWOOD.
A vibrant district in Miami, Fl. with
innovative locals and an amazing
international crowd. The encounter of
multiple worlds and the perfect place
to share our spirit and activate change.
Just as Wynwood Arts District,
Malaquita has been a supporter in
promoting the creative movement in
the area.
WHAT WE DO
TREASURE
HUNTER
PROMOTER
CONNECTOR
We are always looking
for interesting and
creative handcrafted
objects from all around
M e x i c o c i t y, f r o m
different communities
and ethnicities. With
this activity, we support
Mexican handcrafters
to preserve their
knowledge and
traditions.
Malaquita makes
constant investigations
about new Mexican
creatives. The main
objective is to support
and boost Mexican
projects with great
quality and interesting
design proposals. We
help them as an
international platform
of exposure.
In this vast search for
design and creative
proposals, Malaquita
links talented Mexican
people and invite them
to collaborate in new
projects and develop
unique pieces together.
B y c o n n e c t i n g t wo
worlds we make
handcraf ted desig n
happen.
PURPOSE
Malaquita exists to bring back humanity
into goods.
VISION
We aim at establishing ourselves as a
change agent that triggers the adoption
of meaningful consumption.
MISSION
Our mission is to connect consciences
from production to consumption and
give artisan goods a place in
contemporary life by supporting
excellent handcrafting production,
increasing its relevance and visibility, and
s p re a d i n g t h e l ove fo r ge nu i n e
uniqueness.
OBJECTIVES
Promote collective
learning and work
between Mexican
designers and Mexican
craftsmen. Creating
products that spread
internationally Mexican
cultural wealth and
diversity with a touch
of design. Using
Mexican traditional
techniques and
processes with the aim
t o p r e s e r ve t h e s e
techniques.
Pro m o t e Mex i c a n
talent in all creative
e x e c u t i o n s .
Developing and
promoting projects
that help reflect the
cultural wealth and
diversity of our
c o u n t r y, a n d t h e
significant growth that
Mexican design have
had in recent years.
HOW WE DO IT
MANUFACTURING PROCESS
All materials used in the products are
purchased from Mexican producers.
Under fair trade guidelines and a criteria
of responsible use of natural resources.
Within each category there are different
degrees of production, ranging from the
more organic to the most elaborate.
Involving too; different types of
complexity, processes and technology.
The main goal of production is to create
high quality products under a handmade
process.
HOW WE DO IT
STORYTELLING
One of the core values of the brand is
the process in which the products are
made. Considering this process, we tell a
story where not only the process is
involved, but the mythical and magical
part from where the product was
inspired and created.
The product tells a story that work as a
certificate of origin/culture. This story
works as a differentiator that adds value
to the product; informing the consumer
and making it a connoisseur of the
process.
WE HUNT,
WE EMPOWER,
WE EXPOSE.

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