the world is your market - Labelexpo Global Series

THE WORLD IS YOUR MARKET
EXHIBITING INFORMATION
2014/15/16
D E P A R T U R E S
THE WORLD IS YOUR MARKET
Label and package printing is a global industry, with each region providing its own unique
opportunities. But the world is a big place – especially if you’re venturing out on your own.
With Labelexpo you have a strategic partner, offering support, insight and practical
information from our vast network of local experts. It’s simple really - we understand that our
business only grows when yours does.
Join the largest community of label and package printers, brand owners, designers and
suppliers and explore the world. Whether this adventure involves finding a new solution
for the largest label printer in Europe or meeting a newcomer from a market you’ve never
considered before, we’ll be there every step of the way.
WHAT PRODUCTS DO OUR
VISITORS PRODUCE?
9.6%
85%
Labels
5.5%
4.8%
22%
Flexible packaging
13%
Folding cartons
3.4%
19%
Other
(e.g. tickets/tags)
CAPE TOWN
10/MAR/14 - 11/MAR/14
LABEL SUMMIT AFRICA 2014
COLOMBIA
14/MAY/14 - 15/MAY/14
LABEL SUMMIT LATIN AMERICA 2014
JAKARTA
27/MAY/14 - 28/MAY/14
LABEL SUMMIT INDONESIA 2014
CHICAGO
09/SEP/14 - 11/SEP/14
LABELEXPO AMERICAS 2014
NEW DELHI 29/OCT/14 - 1/NOV/14 LABELEXPO INDIA 2014
GUANGZHOU 03/DEC/14 - 05/DEC/14 SOUTH CHINA LABEL SHOW 2014
MEXICO CITY
12/MAY/15 - 13/MAY/15
LABEL SUMMIT LATIN AMERICA 2015
BRUSSELS
29/SEP/15 - 02/OCT/15 LABELEXPO EUROPE 2015
SHANGHAI
01/DEC/15 - 04/DEC/15
LABELEXPO ASIA 2015
SAO PAULO
10/MAY/16 - 11/MAY/16
LABEL SUMMIT LATIN AMERICA 2016
1980
1989
1985
The first Labelex exhibition takes place at
the Royal Horticultural Halls, London
The renamed Labelexpo (Europe) moves to Brussels
Labelexpo USA launches in Rosemont, outside Chicago
NETWORK WITH THE
INDUSTRY’S LEADERS
The label and package printing industry is all about people.
Labelexpo is not your typical event and we’re not
your typical event organizer. You won’t just hear
from us when it’s time to book your stand or to
pay an invoice. We’re genuinely interested in your
business – what strategy is working and what
isn’t. Our entire business depends on it.
and launching new products – creating new
opportunities for our clients.
Understanding your business and your
goals is what allows us to make sensible
recommendations. This is about a long term
partnership, not a quick buck.
It is this collective knowledge that enables
us to move quickly, opening up new markets
7% 9% 40% 19%
Executive
Manager
It is this commitment that recently earned us the
coveted “Organiser Team of the Year” award from
the Association of Event Organisers (AEO). But
then this isn’t about awards. The relationship that
we have built with both exhibitors and visitors
over the years is something that we hold above
everything else.
When it comes to customer service we will always
do our utmost. We listen and we learn.
WHAT IS THE SENIORITY LEVEL OF OUR VISITORS?
Other
We believe that networking is key to business
success and that is why it is always a major aspect
of any of our events. Whether it is the legendary
Labelexpo parties, educational conferences or
face-to-face introductions, you will always meet
important new contacts at our events.
Director
Vice President
25%
Chairman/CEO
President/Owner
9
Number of years that
the shortest-serving
manager has currently
been with Labelexpo
2002
1991
Labelexpo Singapore is launched
2003
Labelexpo USA is renamed as Labelexpo Americas, representing
the fast-growing representation from Latin America
UPGRADE TO
BUSINESS CLASS
The first Labelexpo Asia takes place
in Shanghai
WHICH PRESS TECHNOLOGIES ARE OUR VISITORS
INTERESTED IN?
Labelexpo is a buying show.
The experience might be a bit overwhelming for
a first-time exhibitor. After all, many trade shows
exist. purely for networking and to generate leads.
Labelexpo is different.
Not only do visitors come prepared to spend,
but to spend in significant amounts. Exhibitors’
product launch plans, the frequency of the shows
and the buying habits of the visitors are all taken
into account to ensure that Labelexpo delivers a
return on investment that is almost unheard of.
24.32%
In fact, there have been examples where press
manufacturers have sold more than half of their
annual production capacity during one show.
This does require a different mind-set. Gone are
the days when the whole team would go to a
show for a day out. Our visitors are the decision
makers. If you’re used to product embargoes and
secretive launches, this is probably not the show
for you. We will work with you to ensure that
your launches receive the most extensive press
coverage and pre-show promotion possible, so
that when visitors come to your stand, they are
ready to buy.
Letterpress
64.45%
35.35%
Offset
Flexo
49.75%
Digital
WHO VISITS OUR SHOWS?
YOUR CUSTOMERS.
WHICH IS THE MAIN SECTOR
THAT OUR VISITORS OPERATE IN?
• PRINTERS/CONVERTERS OF LABELS,
FLEXIBLE PACKAGING AND FOLDING CARTONS
• BRAND OWNERS
• LABEL AND PACKAGING DESIGNERS
• INDUSTRY SUPPLIERS AND MANUFACTURERS
Industrial
39%
Food
25%
Pharmaceuticals
14%
Personal Care
9%
Beverages
8%
Security
5%
89%
WHICH OF OUR
VISITORS ARE
PART OF THE
PURCHASING
DECISION?
2004
2006
2005
Label Summit Latin America, the first of the
Label Summits is launched in Mexico City
The first Label Summit Latin America
in Sao Paulo takes place
Label Summit South China is launched
GET MORE THAN
YOU PAID FOR
When you invest in Labelexpo, you are buying so much more than space in a show.
Some shows seem to run the same marketing
campaigns that they did 20 years ago. When that
doesn’t work, it’s easy to blame the state of the
particular industry.
The simple fact is that we get bored easily. You
probably do too. Because of that you can be
assured that every campaign that we run will be
creative, innovative and sure to draw attention.
And most of all, it will be BIG. Having a sense
of humor does not mean that we don’t take our
obligations seriously. We do… very. That is why
every aspect of the Labelexpo campaigns – the
theme, the copy and the design – is produced by
our own team.
NUMBER OF FOLDING CARTON
MAILING PIECES PRODUCED
40,000
Marketing
campaign
of the year
Marketing
campaign
of the year
2013
2011
AEO
AEO
It does help that our team is the most decorated
in the event industry. After all, we have won the
“Marketing Campaign of the Year” award from the
Association of Event Organisers (AEO) four times
now – more than any other event. While we are
grateful for this recognition, there is no greater
reward than seeing a busy show, with eager
buyers doing business with expectant exhibitors.
One of the simplest things that we do is to deliver
our campaigns in multiple languages (up to ten
for Labelexpo Europe). Of course, this isn’t simple
at all – it involves careful planning and a close
relationship with our key media partners. We feel
that translation is an important courtesy and it
would be arrogant to do otherwise.
NUMBER OF LANGUAGES IN THE
LABELEXPO EUROPE CAMPAIGN
10
Best attendance
promotion
campaign
(for shows over
150,000 square feet)
2013
IAEE
Marketing
campaign
of the year
2010
AEO
While we always aim to incorporate the latest
technology, it is more important that we choose
routes to market that work. For example, direct
mail is still a crucial part of the marketing mix
(in fact we invest more in direct mail now than
we did ten years ago). However, the pieces that
we send out today are digitally printed and
personalised to each recipients’ interests and
circumstances.
Our media partnerships are strong and we
advertise and place inserts in over 100 relevant
titles worldwide. Similarly we work closely with
label, printing and packaging associations around
the world to make sure that everyone you expect
to see will always be present at a Labelexpo
event.
Our websites use responsive design, meaning
that they are accessible on all popular devices
and operating systems – seamlessly. These are all
developed in-house too, but we’re not shy about
using external solutions when it offers a better
service for our clients.
We know that emails can be intrusive, which is
why our massive database is carefully segmented
so that each message is relevant. This generates a
response that many other events can only dream
of.
The main thing is that our campaigns are carefully
tracked, enabling us to respond and adapt
quickly, ensuring that investments are made
where it delivers the best results.
NUMBER OF
MEDIA PARTNERS WORLDWIDE
100
Best print
advertising
2010
IAEE
Best use of
creative
2010
B2B
MARKETING
AWARDS
Best
attendance
promotion
campaign
2010
IAEE
Marketing
campaign
of the year
2008
AEO
2008
2012
Label Summit South China becomes the
South China Label Show
Label Summit Africa is launched
2013
Label Summit Indonesia is launched
FLIGHT PLAN
To get you from A to B we make
some important stopovers.
RESEARCH
We invest heavily in research, not only into
technical developments, but also into new markets
– opening doors for the industry.
PEOPLE
We have partners all over the world, keeping us
up-to-date on the latest trends and developments.
Join us and share the knowledge.
SHOW FEATURES
We always aim to run special show features that
highlight a particular growth area, for example
digital printing or package printing. These help to
stimulate the market.
EDUCATION
The Label Summits provide detailed education
on the latest trends and technologies and help to
attract visitors to the bigger shows.
PUBLICATIONS
Part of the same team, the Labels & Labeling
editors provide us with unrivalled industry insights
and knowledge.
LABELEXPO EUROPE
LABELEXPO INDIA
LABELEXPO ASIA
SOUTH CHINA LABEL SHOW
LABEL SUMMIT AFRICA
LABEL SUMMIT LATIN AMERICA
LABELEXPO AMERICAS
LABEL SUMMIT INDONESIA
LABELEXPO EUROPE
LABELEXPO
EUROPE
29 September - 2 October 2015, Brussels Expo
L
abelexpo Europe is our flagship show and the largest label event in the world. Launched in
the UK in 1980, it moved to Brussels in 1985, where it has remained since.
Europe accounts for over a third of the
world’s label consumption and has some of
the highest per capita usage (up to 17m2
per person) of any of the developed
markets. Much of the focus is on Eastern
Europe, which is achieving growth rates of
almost three times that of Western Europe.
www.labelexpo-europe.com
‘‘
It was our first time at Labelexpo
Europe and we showed our slitter
rewinder which has been developed for
the label industry. Amazingly the slitter
attracted visitors from all over the world to
our booth and, best of all; they were totally
unknown to us. Hundreds of new leads
we would never had otherwise.
‘‘
The market
Giovanni Cama
Cason Converting
Why exhibit?
Event information:
VISITORS:
• Largest label and package printing event in the
world
30,000
• Most product launches of any label event
• Attended by all the world’s key label printers
EXHIBITORS:
HALLS
600
8
In association with:
LABELEXPO AMERICAS
LABELEXPO
AMERICAS
9-11 September 2014, Donald E. Stephens Convention Center
L
abelexpo Americas, launched in 1989, is the largest label event in the Americas. Much of the
recent growth is driven by ever-increasing numbers of Latin American printers.
The United States is the largest single market with 29%
of global label consumption. Together with Canada it
dominates the region economically. In recent years, the
market in Latin America has grown strongly. Indeed,
Latin America is installing advanced digital printing
technology at a similar rate to the developed markets.
www.labelexpo-americas.com
J. Michael Rivera
K Laser Technology (USA) Co. Ltd
Why exhibit?
Event information:
VISITORS:
• Largest label and package printing event in the
Americas
14,000
EXHIBITORS:
415
‘‘
Another great show from
Labelexpo! Labelexpo
Americas was a phenomenal show,
the mood was upbeat and the aisles
were constantly filled. I have not seen
so many presses and machines
running in this show since the 1990s!
• The world’s largest single label market
HALLS
5
• Attend by all the key label printers from across
the Americas
In association with:
‘‘
The market
LABELEXPO ASIA
LABELEXPO
ASIA
1 - 4 December 2015, Shanghai New International Expo Centre
L
abelexpo Asia, launched in 2003, is the largest label event in Asia. It replaced our previous
event in Singapore and has exceeded all expectations since.
The greater Asian region has been one of the powerhouses
behind the global growth of label materials and technology
in recent years. China alone now accounts for over 14% of
global label consumption and is still growing rapidly. The
package printing sector accounts for nearly 50% of all
printing in the country.
‘‘
Another great
Labelexpo Asia show,
well attended, with a good
cross section of visitors from
across Asia, not just China.
Thank you for the excellent
organization.
‘‘
The market
Tom Kerchiss
RK Print Coat Instruments Ltd
www.labelexpo-asia.com
Event information:
Why exhibit?
VISITORS:
• Largest label and package printing event in Asia
19,000
• The world’s fastest-growing label market
• Attended by all the key label printers in China
and beyond
EXHIBITORS:
HALLS
270
2
LABELEXPO INDIA
LABELEXPO
INDIA
29 October - 1 November 2014, Pragati Maidan, Delhi
L
abelexpo India was launched in 2002 as the India Label Show and joined the Labelexpo
Global Series in 2007. Since then the show has seen significant growth in space and visitors.
The Indian label industry is complex, dynamic and
fast-growing (at 8% per year). Although wet glue
labels are still growing, they are quickly making
way for pressure sensitive and flexible labels.
Flexo and combination presses also growing in a
market traditionally dominated by offset.
‘‘
The Labelexpo brand
worldwide always means wellorganized exhibitions, growth of the
industry, quality of the attendance.
Labelexpo India confirmed our
expectation: we had crowds of visitors
at our demonstrations of our press,
every hour and every day.
‘‘
The market
Federico d’Annunzio
Nuova GIDUE
www.labelexpo-india.com
Event information:
Why exhibit?
VISITORS:
• Largest label and package printing event in India
8,000
• One of the world’s fastest-growing label markets
• Attended by all the key label printers in
South Asia
EXHIBITORS:
HALLS
200
2
In association with:
SOUTH CHINA LABEL SHOW
3 - 5 December 2014, Pazhou Exhibition Center, Guangzhou
T
he South China Label Show, originally launched as a summit in 2006, is focused on the
rapidly growing industry in that part of the country.
Guangzhou is located in the heart of the
flourishing Pearl River Delta area (widely termed
as “the factory of the world”). The region accounts
for 60% of the China’s overall printing industry –
a figure set to grow further with the government’s
increasing commitment to making it an
international printing center.
www.southchinalabelshow.com
‘‘
The South China Label
Show was used as a launch
platform into China and the
surrounding market. The interest
received for our products and
company was overwhelming and
will result in the appointment of
several distributors in China.
‘‘
The market
Darren Hallett
Pulse Roll Label Products
Why exhibit?
Event information:
VISITORS:
• Largest label and package printing event in the
South
5,000
• A concentrated market in the heart of China’s
export hub
EXHIBITORS:
HALLS
150
1
• Attended by all the key label printers in the region
SOUTH CHINA
LABEL SHOW
LABEL SUMMIT INDONESIA
27 - 28 May 2014, Balai Kartini, Jakarta
L
abel Summit Indonesia was launched in 2013 in Bali and now moves to Jakarta, the heart of
the printing industry. The new format of this event allows for a cost-effective presence in a
fast-growing market.
The market
www.labelsummit.com/indonesia
Event information:
‘‘
SMAG is at present looking to
develop, extend its business to South
East Asia. Label Summit Indonesia was then a
perfect opportunity to see the market, meet
its existing customers and find distributors.
Good event, great conferences and looking
forward for the next event in Jakarta!
‘‘
Indonesia has the largest economy in
Southeast Asia and is the world’s fourth most
populous country. Indonesia’s label
consumption is currently at 100 million square
meters per year. Wet glue labels are still
widespread but demand for self-adhesive
labels is rapidly growing, demonstrating the
huge potential of this market.
Stéphane Rateau
SMAG
Why exhibit?
• Largest label and package printing event in South
East Asia
• The next big growth market
EXHIBITORS:
VISITORS:
30
300
• Attended by all the key label printers in Indonesia
LABEL SUMMIT
INDONESIA
LABEL SUMMIT LATIN AMERICA
LABEL SUMMIT
LATIN AMERICA
14 – 15 May 2014, InterContinental Medellin
12 - 13 May 2015, Hilton Mexico City Reforma
10-11 May 2016, Hotel Transamérica, Sao Paulo
L
aunched in 2004, this was the first Label Summit. It remains Labelexpo’s largest conference
event and alternates between the major markets of Mexico, Brazil and Colombia.
As investment into Latin America by the
leading global brands and major retail groups
continue, so the demand for labels grows.
These trends will continue with Latin
American label printers becoming ever more
global in their aspirations and markets.
www.labelsummit.com/brazil
www.labelsummit.com/mexico
www.labelsummit.com/colombia
Event information:
‘‘
Label Summit Latin America was
really positive. In only two days we
registered more than 60 leads and
prospective visits for narrow-web printing,
generated 30 quotation requests for printing
/ converting / sleeve machines, the
agreement to visit five key label customers
and negotiated three equipment sales.
‘‘
The market
Emanuel Heranger
DCM Group
Why exhibit?
• Largest label and package printing event in Latin America
• A growing market for high quality labels
EXHIBITORS:
VISITORS:
40-70
300-700
• Attended by all the key label printers from across Latin
America
In association with:
LABEL SUMMIT AFRICA
10 - 11 March 2014, Cape Town International Convention Centre
The market
The continent of Africa represent almost a billion
people and has seen stable and significant growth
over the past twenty years, especially since 2000.
This is driven by improvements in infrastructure
and urbanization. South Africa is the largest
economy with a well-developed retail sector, good
infrastructure and a world-class banking system.
‘‘
We are positively surprised
about the turnout at Label
Summit Africa. The Summit in Cape
Town created a very good networking
platform for the industry and gave the
regional players the opportunity to
exchange and discuss their thoughts
about the future developments of
the label industry.
www.labelsummit.com/africa
‘‘
L
abel Summit Africa was launched in 2012 and is the largest label event on the continent.
It is located in South Africa, which is often seen a gateway to the rest of Africa.
Niklaus Amacker
Gallus
Why exhibit?
Event information:
• Largest label and package printing event in Africa
• A big market with plenty of room for growth
EXHIBITORS:
VISITORS:
30
300
• Attended by all the key label printers in South Africa
and beyond
In association with:
LABEL SUMMIT
AFRICA
FREQUENT FLYERS
“Labelexpo has been an excellent show, extremely positive under the business
profile. All our team have been busy during the whole exhibition, we met our
distributors from the five continents, the visitors we welcomed on our booth were
‘the decision maker’ in their company, so discussions were always very constructive
and of quality. We have already rebooked!”
Jacques Dutard, Degraf Group – Italy
The activity at our booth far exceeded our expectations. There was rarely a point
during the show when we weren’t filled with visitors interacting with the ADSI team.
And, just as important, there’s no doubt that the people who visited us were high-level
management decision makers. I think that bodes well, in general, for the industry.”
“Labelexpo was extremely well attended. The visitors were focused and knew what to
look for. Excellent sales figures as well as an overwhelming leads-database were the
results for MPS. A great show for a great industry!”
Eric Hoendervangers, MPS
“Labelexpo was more successful than we dared to hope for. In the current financial
climate, our industry looks forward more optimistically than the rest of the world.
During the short, hectic show we managed to sell 22 machines from our entire
product portfolio – with a nice wide geographic spread. We had a great opportunity
to communicate all of our novelties and were well accepted.”
Jakob Landberg, Nilpeter
Mark Vanover, Allen Datagraph Systems Inc
“Labelexpo exceeded all our expectations with regards to the interest shown and
orders taken for our equipment. We’re pleased with the encouraging results from the
show especially as we are doubling our UK manufacturing facility.”
“We were overwhelmed with the quality of the leads achieved at Labelexpo and the
stand was always busy. We had leads from over 25 countries and a lot of enthusiastic
comments from visitors to our stand.”
Debbie Jones, Railex (Filing) Ltd
Tony Bell, A B Graphic International Ltd
“Two of the four separate machines exhibited during the show were sold directly
during the opening times and further sales are expected in the coming months from
the leads generated at the show.”
Simon Godbold, Ashe Converting Equipment
“This year we have seen more visitors and sold more machines than ever before. We
are very satisfied with Labelexpo and are already looking forward to the next one!”
LAST CALL FOR BOARDING
The choice in front of you is simple: to join the largest label and package printing
community; to showcase your products and services around the world; and to meet
new clients and increase your profits. Or not.
If your aspirations are as high as ours, contact us today for more information on
exhibiting at Labelexpo.
Line Sig, Flexo Wash
WWW.LABELEXPO.COM
In association with:
Organized by:
LEADING EVENTS FOR THE LABEL AND PACKAGE PRINTING INDUSTRY
Tarsus Exhibitions &
Publishing Ltd
Metro Building
1 Butterwick
London, W6 8DL
United Kingdom
Tarsus Expositions Inc
175 North Patrick
Boulevard, Suite 180
Brookfield, WI 53045
United States
Tarsus Exhibition
(Shanghai) Co Ltd
Room G, the 29th Floor,
SIIC, No.18, North Caoxi Rd,
Xuhui District,
Shanghai, China
Tarsus Exhibitions
India Pte Ltd
O4U Centre, 649
Office M-03, Phase-5
Udyog Vihar
Gurgaon, India
T: +44 (0)20 8846 2700
F: +44 (0)20 8846 2801
E: [email protected]
T: +1 (262) 782 1900
T: +1 (262) 782 8474
T: [email protected]
T: +86 (21) 64686801
T: +86 (21) 64279169
T: [email protected]
T: +91 124423 4434
T: [email protected]
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