post show report - Edmonton Renovation Show

POST SHOW
REPORT
2015 EDMONTON RENOVATION SHOW
BIG CROWDS.
BIG SUCCESS.
Tens of thousands of homeowners converged at the Edmonton Expo
Centre, for three days of the ALL NEW Edmonton Renovation Show,
making it a must-attend event. With ideas in mind and money to spend,
visitors eagerly walked the show to gain inspiration and meet with more
than 200 exhibitors and experts to discuss their projects. Here’s a recap
of the exciting marketplace these visitors experienced.
1.4 MILLION
PR MEDIA IMPRESSIONS
25,897
TOTAL ATTENDEES
EXHIBITOR SNAPSHOT
The results speak for themselves! Exhibitors shared their experience in
the post-show survey. Here’s what was reported:
84%Stated their overall satisfaction with the show was “excellent,”
“very good” or “good”
87% Will “definitely” recommend or are “likely to” recommend the show
to other potential exhibitors
81% Will “definitely” or “likely” exhibit at the show again
VISITOR SNAPSHOT
76%
attended with
spouse (meet both
decision makers)
78%Stated the quality of attendees present were “excellent,” “very good” or “good”
96%
of attendees
are homeowners
81%
“I’ve been part of Marketplace Events’ home shows for years. I’m not
only on stage, but I actually take booth space and have developed a
sponsorship program to promote my own company, Baeumler Approved.
These people are the best in the business and they know shows. They
bring in high quality consumers, create a fresh show year after year
and work with exhibitors and partners to maximize our investment. I’ve
already renewed my space for 2016 and looking forward to being back at
the Show.”
- Bryan Baeumler, HGTV host of Leave it to Bryan, House of Bryan and Disaster DIY.
will only attend
our show
38%
of visitors plan to
spend up to $10,000
with exhibitors who
participated in the show
in the next 12 months
PROVEN RESULTS
We manage multiple shows in the same markets and our geotracking analysis
shows the average cross-over audience was only 4%. 96% of visitors are
a unique audience. If you exhibit in just one of our Edmonton shows you’re
missing an entire audience of customers!
GETTING THE WORD OUT
Our creative campaign “real advice, real inspiration, real experts”,
with a focus on renovation, aimed at drawing attention to the people
who get their hands dirty in their craft every day – experts like you!
We received more than $300,000 in paid & promotional media
including print, radio, television, out-of-home & online. Plus, the Show
garnered over $360,000 in PR value across a variety of mediums.
MEDIA SAMPLES
VOICING
YOUR
OPINION
HERE’S WHAT EXHIBITORS IN
THIS YEAR’S SHOW HAD TO SAY:
From open to close the crowds were
like we had never seen before. Friday
attendance was at the level of Saturday
afternoon traffic for this show! We’ll
be back next year for sure and we can’t
wait to see what you do with the new
fall show. Also, thanks for your help with
booth layout. You’re not just sales people
but also “sales coaches” willing to help
exhibitors do the best they can.
NEIL & CHRISTINA
Surface Revival
Traffic flow was very good. We received
the exposure we were hoping for and have
booked again for next year!
SHERRY GALAN
Home Reuseables
Very happy to see that the Reno Show was
well advertised on TV and radio. We have
done this show for the last 4 years (when
produced by the previous owner) and this
is the highest volume of visitors to date.
Very impressed!
DAVE STANLEY-SMITH,
First Call Heating & Air Conditioning Inc
SATISFACTION
GUARANTEED!
ON
NO
SEE CELEBRITY GUEST EXPERTS!
W
!
SAVE $3
BUY TICKETS ONLINE
OCT 16-19
BRYAN BAEUMLER
HGTV’s Leave it to Bryan
COLIN AND JUSTIN
Cottage Life TV’s Colin & Justin’s Cabin Pressure
VANCOUVERHOMESHOW.COM
COURTESY OF
Any attendee who was not completely
satisfied with the Edmonton Renovation
Show was able to visit the Show Office to
submit paperwork to receive a full refund.
This guarantee was promoted in show
advertising. We’re pleased to report that
out of 25,897 visitors, we received only 8
requests for a refund.
EDMONTON RENOVATION
SHOW 2015 FRESH FEATURES
1
1. MAIN STAGE presented by The Edmonton Journal & furnished by Signature Lane
The Main Stage had exciting presentations with practical and innovative information from guest experts including Bryan Baeumler, host of HGTV's Leave It to Bryan, Jamie Banfield of Jamie Banfield Design, and other Canadian authorities who shared their tried-and-true advice for every home improvement project.
2
2. RENOVATION RUNWAY
presented by 96.3 Capital FM
The latest trends in renovation were showcased from our exhibitors in this design-
chic feature. Attendees were able to get creative inspiration on everything from hardwood flooring to fantastic fireplaces, beautiful baths, and luxurious lighting!
3
3. EXTREME GARAGES
presented by CISN Country 103.9
The ultimate man cave, with immaculate storage and room to work on your DIY projects was displayed at the show. Visitors toured through three awe-inspiring garages, plus, could enter to win a $12,500 Garage Makeover, provided by Garage Co. and Liquid Granite Coatings.
4
4. ASK AN EXPERT
designed by Addison Grace Design
Visitors had direct access to the industry's top professionals and avoided
renovation and design disasters by using our expert resources for relevant
and practical advice, free of charge with one-on-one complimentary 15 min
consultations.
5
6
5. BARKITECTURE
We partnered with local movers and shakers in the city as well as renovation experts
who designed dream dog houses for a unique challenge. Visitors were able to bid on
their creations with all the proceeds benefiting the Humane Animal Rescue Team.
6. FLOFORM LOUNGE
presented by Western Living Magazine, Designed by Wicket Blue Interiors & furnished by F2 Furnishings
Visitors rested their weary feet and studied up on spring's must-have home styles in the latest issue of Western Living magazine, with a well-deserved glass of wine
in hand.
THANK YOU TO OUR SPONSORS & PARTNERS
OFFICIAL MATTRESS SPONSOR
CALL TODAY TO SECURE YOUR SPACE!
WE'VE GOT YOU COVERED!
MICHELLE WHYTE
KRISTY CAIRNS
Exhibit Sales Consultant
Senior Exhibit Sales Consultant
Companies A-J
Companies K-Z | 403-253-1177 ext: 209
403-253-1177 ext:202
Toll Free: 866-941-0673
[email protected]
[email protected]
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