Visitor`s Profile

The Mecânica Fair is a complete event in the industry, featuring a wide range of
production machinery and equipment, bringing together the main companies of the sector
with the largest number of buyers searching for launches, technology and business.
Visitor’s Profile
• Industrialists
• Buyers
• Dealers
• Professionals and technicians from the
industry
General Data
• 1,300 Brazilian and international exhibitors
- 47 countries present
• 108,000 visitors
- 70 countries present
• 85,000 sqm of exhibition area
• 2,100 brands participating in the event
SECTORS OF THE EVENT
• Automation and Process Controls, Measurement and Applied IT
• Tools and Devices
• Soldering and Surface Treatment
• Machine-tooling, Machinery and Assorted Equipment and Accessories
• Machinery and Equipment for Plastics and Rubber
• Engines, Couplings, Reducers and Gears
• Equipment for Environmental Treatment and Refrigeration
• Valves, Pumps, Compressors, Hydraulic and Pneumatic Equipment
• Handling and Storage Equipment
• Ovens, Kilns, Boilers and Thermal Treatment
SPONSORS AND SUPPORTS
Gold Sponsor
Silver Sponsor
Sponsor
Institutional Support
Official Airlines
Support
Official Radio
Organization and Promotion
SUPPORTING ENTITIES
1,300 exhibitors
CONFIRMED ATTENDANCE OF 47 COUNTRIES
• AFGHANISTAN
• GERMANY
• ARGENTINA
• AUSTRALIA
• AUSTRIA
• BELGIUM
• BULGARIA
• CANADA
• CHILE
• CHINA
• SINGAPORE
• COLOMBIA
• SOUTH KOREA
• CROACIA
• DENMARK
• EGYPT
• ARAB EMIRATES
• SPAIN
• UNITED STATES
• FINLAND
• FRANCE
• NETHERLANDS
• HONG KONG
• HUNGARY
• INDIA
• INDONESIA
• IRAN
• ISRAEL
• ITALY
• JAPAN
• KOREA
• LITHUNIA
• MALAYSIA
• MEXICO
• PANAMA
• PAKISTAN
• PERU
• POLAND
• PORTUGAL
• UNITED KINGDM
• CZECH REPUBLIC
• RUSSIA
• SWEDEN
• SWITZERLAND
• THAILAND
• TAIWAN
• TURKEY
NORTH
AMERICA
EUROPE
ASIA
AMÉRICA CENTRAL
AFRICA
SOUTH
AMERICA
OCEANIA
EXHIBITORS’ SATISFACTION
97% are
happy
and very
happy with
97%
estão
satisfeitos
e muito
their participation
in participaçã
the event
satisfeitos
com sua
Participation in 2014
98% confirmed their interest in
participating in the 2014 edition
97% of exhibitors are very satisfied with the audience at the event
and 80% consider that participating is highly important for their business
*Survey carried out with exhibitors
Satisfaction in 2012
EXHIBITORS’ OBJECTIVES
Procurar
novos/ clientes
/ gerar
Search new
customers
generate
leadsleads
86%
Encontrar-se com atuais clientes
Meet current customers
83%
da marca
/ Reposicionamento
BrandLembrança
Awareness/
Repositioning
77%
Entrar em/ sectors
novos mercados / setores
Find new markets
Lançar um novo produto
Launch a new product
58%
Networking
Networking with the
market com o mercado
58%
Vender
/ Assinaror
contratos
Sell / Sign
agreements
orders ou pedidos
46%
Encontrar
profissionais de alto nível
Meet high-level
professionals
Educate the market
Educar o mercado
Recruit agents
or distributors
Recrutar
agentes ou distibuidores
26%
18%
15%
*Survey carried out with exhibitors
73%
TESTIMONIALS
TESTIMONIALS
TESTIMONIALS
TESTIMONIALS
OVER 108,000
VISITORS
OBJECTIVES IN VISITING THE EVENT
Find business partners
Encontrar parceiros de negócios
57%
Keep informed
/ see informado
novelties/ ver as novidades
Manter-se
Talk to expertsFalar
or technicians
com especialistas ou técnicos
35%
Networking with the market
Network com o mercado
35%
Find ideas
/ inspirations
outside
job
Encontrar
ideias
/ inspiração fora
do local
deplace
trabalho
33%
Find a new supplierEncontrar um novo fornecedor
See industry
players
one roof
Ver os
players under
das indústrias
num só local
Get to know my current
supplier
Conhecer
meu fornecedor atual
18%
15%
12%
*Survey carried out with visitors
42%
VISITORS’ SATISFACTION AND PROFILE
Are satisfied or completely satisfied
about the event
97%
Will visit the next edition
69%
Of visitors have final purchase decision power
at their companies
57%
Of visitors have leadership positions in
their companies
69%
Visit the event seeking novelties and new
business partners
*Survey carried out with visitors
98%
BRAZILIAN AND INTERNATIONAL ORIGINS
1%
2%
70 Countries represented
10%
8%
5%
2%
AMÉRICA CENTRAL
88%
7%
29%
1%
46%
1%
OCEANIA
*Survey carried out with visitors
All Brazilian states participated
MARKETING
CAMPAING
Media Plan
39%
15%
38%
Media Partner
2010
2012
Ads
2010
46%
Electronic Banners
2012
2010
2012
Inserts
2010
2012
Over 2.9 million professionals
impacted by the event communication.
MEDIA PARTNERS
PROMOTION NEWS
•
30” Spots on Rádio Jovem Pan AM, CBN and Rádio Bandeirantes AM.
•
AdWords: Google sponsored links
•
Facebook sponsored Link
•
SMS to promote the event
•
Social Media: Facebook 7,080 followers in three months!
Official Radio
PROMOTION NEWS
• E-news NEI: NEI News Banner, sent to over 200,000 professionals in the industry.
• Elemídia: Media in elevators in commercial towers with companies in the
Automation, Industrial equipment, Industries, Metal and Steel segments, in 13
points and 52 monitors.
• E-news Valor Econômico: Banner in Valor Econômico newsletter, in 3 releases for
a database of 114,000 subscribers.
PROMOTION NEWS
MAP YOUR SHOW
Visits on exhibitors’ list: 26,794
Plant visits: 18,431
CELL PHONE APPS
Iphone: 814 downloads
Android: 1,133 downloads
Mecânica’s Official Opening Ceremony
During the ceremony, Prof. Dr. Antonio Correa de Lacerda lectured
on the theme: “Brazilian Economy and the National Mechanical
Industry”. He has a doctorate in Economics from UNICAMP and a
Master’s degree in Political Economics. He is also an Economist.
SPONTANEOUS MEDIA
Total: 130 quotes
21 articles
published in magazines
Accreditation
+ 99 journalists
+ 97 press agents
+ photographers and support team
102 articles
published online
7 articles
on radio programs
Ad returns equivalent to a
R$ 448.022,00 investment in paid media.
Clipping target – Exhibit highlighted
February 8, 2012
National Edition dated
March 5, 2012
Ipesi Magazine
See you in 2014!
Anhembi| São Paulo - SP
Phone: +55 11 3060-4901
E-mail: [email protected]
www.mecanica.com.br