Post Show Report - CIFM / interzum guangzhou

www.interzum-guangzhou.com
interzum guangzhou
Post Show Report
CIFM / interzum guangzhou 2012 - quality
visitors and rave reviews mark close of the fair
Some 56,582 visitors thronged the aisles of CIFM / interzum guangzhou
which closed recently in China to rave reviews. The four-day woodworking
machinery, furniture production and interior design fair – the largest
and most comprehensive in Asia – starting Mar 27 showcased 130,000
square-meters of products from 29 countries and regions. Among the
1,057 exhibitors, 243 foreign manufacturers were hosted under the
International Halls which grew by 30 percent this year.
With the economic rise of Asia, in particular China, global buyers have
flocked to this major event of the industry. Attendee figure was registered
at 56,582 – a bump of 12 percent from last year.
Most of the exhibitors gave the event top marks and they were especially
pleased with the quality of the visitors. About 80% of the exhibitors signed
up on site to secure their booths at 2013.
Exhibiting Countries / Regions
1. Austria
2. Australia
3. Belgium
4. Canada
5. China
6. Chile
7. Denmark
8. Finland
9. France
10. Germany
11. Hong Kong SAR
12. Indonesia
13. Israel
14. Italy
15. Japan
16. Malaysia
17. Netherlands
18. Romania
19. Russia
20. Singapore
21. South Korea
22. Spain
23. Switzerland
24. Taiwan Region
25. Thailand
26. Turkey
27. UK
28. USA
29. Vietnam
Facts and Figures 2012
Exhibitors
Number of exhibitors
1,057 companies
Number of international exhibitors 243 companies
Number of countries and regions
29 countries and regions
Floor space occupied
130,000 sqm
Visitors
56,582 attendance
Overall Growth of CIFM / interzum guangzhou
Over the Past 4 Years
Total Space (sqm)
130,000
100,000
110,000
80,000
2009
2010
2011
2012
Exhibitor Numbers
1,023
1,057
887
761
2009
2010
2011
2012
What Our Exhibitors Said
“It’s the fourth time we participate
at interzum guangzhou. It is the
opportunity to build our brand; it
also gives us the opportunity to see
what the market is doing in China
and to hear from our customers from Asian
countries. For the new hall this year, it’s good;
I like the idea of the international community
being in one area. Overall, it’s a good move.”
"interzum guangzhou
creates a great
opportunity for the
American hardwood
export companies to meet with particularly furniture
and flooring manufacturers from not only China, but
also from around the region, and make lots of good
one-and-one connections.”
Mr. Dale L. Birkland
Sales Director
Titus
Mr. Michael Snow
Executive Director
American Hardwood Export Council (AHEC)
"In comparison with
other shows, interzum
guangzhou covers a
wider range of visitors.
Our target customers range from woodworking industry
to leather sofa and accessory makers, and interzum
guangzhou can help us find such customers. At the same
time, exhibitors at the show are quite international and
most of them are leaders of the industry. Buyers can
easily find the products that they want and enjoy the
ease of one-stop service.”
Mr. Sky Liang
Sales Department Director
Adler (Duerkopp)
Exhibitors’ Feedback
96%
of exhibitors rated the prospects of follow-up business as being “excellent”, “good” or “fair”
96%
of exhibitors rated the general achievement as being “excellent”, “good” or “fair”
93%
of exhibitors rated the visitor quality as “excellent”, “good” or “fair”
Exhibition Success Rating Related to Stated Objectives
100%
80%
60%
40%
20%
Market
Research
& Analysis
Introduce
New
Products
Strengthen
Business
Contacts
Exhibitor Overall Success Rating
Good
56.96%
Excellent
9.49%
Find New
Prospective
Clients
Find Agents/
Distributors/
Importers
Sales
0%
Others
Excellent
Rating in Visitor Quality
Excellent
7.10%
Below
Average
4.43%
Below
Average
7.10%
Fair
29.11%
Fair
41.29%
Good
44.52%
Good
Fair
Prospects of Follow-Up Business
Good
57.42%
Excellent
4.52%
Below
Average
3.87%
Fair
34.19%
Visitors’ Feedback
96%
of attendees have the final say or are involved in the purchase of products or services for their company
52%
of attendees are presidents, owners, CEOs or heads of management
Types of Products Visitors Were Sourcing for
Others
3.27%
Tools
13.15%
Foam Plastic
& PVC
12.02%
Machines for
Upholstery &
Bedding
11.96%
Panels, Wood
Leather &
Products, Surface
Surface
Treatment &
Materials
Finishing Products
13.28%
19.19%
Machines for Chemical Trade Media &
Woodworking Materials Associations
16.87%
11.83%
3.02%
Furniture &
Kitchen
Hardware &
Components
41.47%
Project Management
Koelnmesse Co., Ltd.
Ms. Karen Lee
Tel: +86 20 8755 2468 ext 12
Fax: +86 20 8755 2970
[email protected]
Role in the Purchasing / Procurement Process
Sole
Decision-maker
33.04%
No Involvement
5.03%
Sectors Represented by Buyers
Interior
Design
9.08%
Shared
Responsibility
45.64%
Making Recommendations
16.87%
Furniture
Wholesale
and Retail
45.64%
Others
5.13%
Furniture
Manufacturing
38.32%
Furniture
Accessory or
Machinery
Manufacturing
15.90%
Institutions
5.64%
Furniture Accessory &
Machinery Trading or
DIY & BIY Representation
18.60%
4.32%