meble poland 2010

MEBLE POLAND 2010
NEW SOLUTIONS FOR THE LARGEST
FURNITURE TRADE FAIR
MEBLE so far – what was it like?
Three groups of visitors with different expectations and interests:
• interior designers, architects
• furniture traders
• final customers
Trade show held in June
No appropriate atmosphere for business talks
Paid vehicle entry onto the fair grounds solely for exhibitors
Paid admission to visitors
Paid car park for visitors at a distance from the fair grounds
Dates of furniture shows until now:
IMM Germany – late January
MIFF Malaysia – early March
CIFF China – second half of March
MOBITEX Czech Republic – early April
Isaloni Italy – mid-April
MEBLE Poland – early June
Following feedback from our exhibitors and visitors
collected during talks and research conducted from
October 2008 to March 2009, a new profile of the show
has been created to meet the expectations of the
furniture sector.
MEBLE POLAND – an offer of the third
largest exporter in Europe and the world’s
fourth largest exporter!
MEBLE POLAND 2010
What will change?
EVERYTHING!
New dates 16 – 19 February 2010
Four days – from Tuesday to Friday
(no Saturday)
B2B contracting
A new way to present offers
A new location
New dates 16 – 19 February 2010
for exhibitors
Promotion of new designs at the beginning of the year
Orders and market testing for the new 2010 season
New dates 16 – 19 February 2010
for visitors
Ordering new collections at the beginning of the year
Goods reach stores faster
Market testing in the first half of the year – easier decisions
when placing orders for the second half of the year
4 days – from Tuesday to Friday
for exhibitors
We come back to the previous well-tested solutions
We work on work days
Synchronised presence of visiting furniture traders with the
trade fair activities of the exhibitors
4 days – from Tuesday to Friday
for visitors
Overview of the furniture sector offers in one place at one time
From Tuesday to Friday – work days
Easier to meet partners from the industry and exchange views
B2B contracting
for exhibitors
A defined group of visitors – only furniture traders
It is possible to prepare offers for specific visitors and to plan
business meetings
Updated information about confirmed visits of furniture traders
on a special website – professional matchmaking
Free-of-charge admission and vehicle entry to the fair grounds
B2B contracting
for exhibitors
A pool of free invitations to be distributed by the exhibitor
Free-of-charge day-long catering services – catering
establishments in each hall
Evening meetings to enjoy music and much more...
Contracting
for visitors
HOSTED BUYERS programme
HOSTED BUYERS programme
Direct access to furniture traders via phone or e-mail, mailing of
invitations to Polish and foreign furniture traders in proprietary
data bases
Gaining buyers abroad – Germany, Belgium, Netherlands,
France, Great Britain, Austria, Switzerland, Czech Republic,
Slovakia, Lithuania, Latvia, Estonia, Belarus, Ukraine
Participation in the matchmaking programme – registration of
buyers in a special online programme
Visit confirmation and sending of the package – free admission,
vehicle entry and all-day-long catering services
HOSTED BUYERS programme
Visitors – special packages – covered travel and accommodation
costs – a hotel for buyer groups, e.g. BEGROS, ATLAS,
GARANT MÖBEL, LUTZ
Organisation of meetings for specific companies before their visit
at the show, updated website with exhibitors, a special online
programme
Guaranteed presence of 3,000 Polish and foreign furniture
buyers
Poland
Germany
Belgium
Netherlands
Francja
Great
Britain
Austria
Switzerland
Czech Rep.
Slovakia
Lithuania
Latvia
Estonia
Belarus
Ukraine
A new way to present offers
”We sell furniture and not stand appearance”
Division of the pavilion into 49 m2 or 100 m2 module
stands
A new way to present offers
”We sell furniture and not stand appearance”
Stands with ready-made booths and furnishings that are
uniform for offers presented at the trade fair
2 x 49 m2 three-side
open stand
4 x 49 m2 corner stand
2 x 100 m2 three-side open stand
4 x 100 m2 corner stand
A new way to present offers
”We sell furniture and not stand appearance”
Floor carpeting, painted walls made of plywood, company
logo or name, a small back room at each stand
SAMPLE COLOUR COMBINATION
FLOOR CARPETING:
WALLS:
GREY
GREEN
BEIGE
BROWN
LIGHT BLUE
BROWN
BLACK
BLUE
BEIGE
ORANGE
A new way to present offers
”We sell furniture and not stand appearance”
It is possible to rent exhibition space without a
booth and furnishings (from 20 m2 to the whole
pavilion)
A new location
MEBLE POLAND 2010
will be located in six pavilions
1,500 parking
spaces
Park and walk facility
1,000 parking spaces
350 m from MTP