dare valley country park

MANAGEMENT PLAN
2013 – 2015
CONTENTS
Page
1.
Foreword
3
2.
The Valleys Regional Park
4
3.
Map of Dare Valley Country Park
5
4.
Introduction
6
5.
A Vision for Dare Valley Country Park
7
6.
Management Objectives
8
7.
Site Details
9
8.
Site Description
10
9.
History
11
10.
Staff and Governance
13
11.
Current Use
14
12.
Green Flag Objectives
19
Appendices
1. Sample list of Fauna and Flora
2. Development Plan
3. Main Management Operations (Grounds)
Documents available for View at site:







Risk assessments.
Fire risk assessments, scheduled testing & fire drills records.
Water testing & Legionella prevention documentation.
Staff Induction pack.
Food Safety management document – Better food Better Business.
Health and Safety policy.
Vandalism Policy
2






Environmental policy.
Financial Information.
The Big Ideas Strategy Report and Power Point.
Stake holder Information.
Recycling waste records.
Daily, weekly, monthly, periodic work check sheets.
1.0 FOREWORD
Dare Valley Country Park is the flagship countryside attraction in Rhondda Cynon Taf and
a strategically important destination hub within the Valleys Regional Park (VRP)
The first Country Park in the UK to be created on old colliery spoil, Dare Valley covers in
excess of 200 hectares and provides local people and its many visitors from further afield
with outstanding opportunities to enjoy informal recreation, and organised events, in a
dramatic and beautiful setting.
New lakes, grassland and scrub habitats have gradually been developed over the last 40
years which together with the education and visitors centre, camping and caravan site,15
bedroom hotel, refurbished café and extensive events programme offer visitors a superb
range of things to see and do.
Further exciting plans exist for Dare Valley Country Park where working with user groups,
stakeholders and partners in the VRP the ‘Big Ideas’ concept is being developed. With
due recognition always given towards sensitive management of the Parks unique habitats
and ecology, a range of new attractions and features are in the pipeline that will make
Dare Valley Country Park the destination venue in the Valleys
3
2.0 THE VALLEYS REGIONAL PARK
Valleys Regional Park (VRP) is an exciting, dynamic initiative to co-ordinate, drive and
promote activities related to the natural environment, heritage and tourism across South
Wales.
Stretching from the borders of Monmouthshire in the east to the former anthracitemining valleys of Carmarthenshire in the west, it covers an area of over 200,000 hectares
and is home to over 1 million people (around 30% of the Welsh population).
Bounded by the Brecon Beacons National Park to the north and the M4 with the major
cities of Newport, Cardiff, and Swansea in the south, the VRP concept offers:
 Outstanding recreational opportunities which will change the image and perception
of the Valleys for ever
 An improved quality of life and health for local people and generate pride in their
area.
 An environment that becomes a national destination attraction for visitors and
stimulates inward investment and economic activity
Over forty partners are involved in steering this regional vision with the overall objective
being to promote the Valleys’ outstanding environmental and cultural assets.
Developments are continuing in the economic and social regeneration of the South
Wales Valleys. The EU funded Valleys Regional Park (VRP) project, on behalf of the
Valleys Partnership, is raising the profile of the area as a place to live, work and visit,
through the promotion, enhancement and management of its environment and heritage.
The project aims to raise the quality of countryside and tourism assets of the Valleys for
the benefit of both locals and visitors. Through its Heads of the Valleys and Western
Valleys programmes Welsh Assembly Government (HoV) is providing substantial match
funding to ensure a consistent approach to branding, marketing, communications,
community tourism and interpretation. Dare valley Country Park has already benefited
from these developments having received significant funding for major infrastructure
improvements.
3.0 MAP OF DARE VALLEY COUNTRY PARK
Map
D a r e V a l le y C o u n t r y
P a rk
5
4.0 INTRODUCTION
This document has been specifically prepared as the first stage of longer
transformational process. Already a hugely popular park, achieving Green Flag
Award in 2012 was seen as one of the key stepping stones in the development of
Dare Valley Country Park as a major regional recreational hub as part of the wider
Valleys Regional Park vision.
Extensive investment and improvements have already taken place with
upgraded catering, accommodation and car parking and ‘The Big Ideas’ an
ambitious plan is being developed to add further new and exciting features
and facilities over the next few years centred on:
 Establishing the facility as a Premier Tourism Venue
 To be recognised as a key residential venue for
Educational and Activity visits.
 To become The Regional Centre for outdoor activity
 To be financially sustainable
This plan outlines the current condition of Dare Valley Country Park and its
importance to both the local community and the many visitors who travel
from further afield whilst providing a framework for the management and
future development of the park, based on the eight key Green Flag criteria:
1.
2.
3.
4.
5.
6.
7.
8.
Create a welcoming park
Ensure that the park is healthy, safe and secure.
Ensure that the park is clean and well maintained.
Ensure sustainable management of resources.
Appropriate management of conservation and heritage features
Encourage community involvement.
Ensure effective marketing of the facility.
Implement effective management strategies.
6
5.0 A VISION FOR DARE VALLEY COUNTRY PARK
Our Vision
The vision for Dare Valley Country Park, is to
deliver a service that ensures a sustainable future,
provides a diverse range of passive, active and
educational opportunities for its customers within
the country park environment , whilst conserving
. ecology and rich biodiversity.
its unique
Our aspiration is to deliver a high quality
experience that meets the demands of our
communities, acts to attract visitors into the area,
and to exceed our customer’s expectations.
7
6.0 MANAGEMENT OBJECTIVES
The vision can define the objectives from the position of each stakeholder. These can be summarised
accordingly:
The Management Partners
 To work towards a sustainable future, both financially and environmentally.
 To establish both internal & external partnerships that contribute to the future development of
Dare Valley Country Park.
 To develop income streams, that allow a sustainable future and support reinvestment.
 To achieve a more efficient use of resources.
 To reduce resource duplication.
 To develop stakeholder involvement.
 To understand customer needs.
 To increase access to, and raise awareness and understanding of, the site’s heritage, the natural
environment and the need for management to ensure it can be passed on for the benefit of
future generations
 To increase the quality and extent of interpretation and education.
 To develop the range of passive and active opportunities and that encourage the use of the
outdoor environment.
The Communities
 Encourage the use of the outdoor environment, by increasing access, raising awareness and
understanding of the natural environment.
 To stimulate economic regeneration.
 To assist job creation and skills development.
 To value, appreciate and understand their countryside and forest environment.
 To contribute to better health and well being.
 To improve the quality of a visit to Dare Valley Country Park.
The Visitor
 To provide enjoyment and learning opportunities.
 To create a sustainable visitor destination.
 To maximise the potential for education and lifelong learning.
 To provide outdoor adventure.
 To excite and exhilarate.
 To provide informal recreation.
 To establish visitor management in order to reduce conflicts and minimise site capacity.
 To reach new audience.
 To increase access to the natural environment.
The Environment




To enhance and enrich users knowledge, understanding and appreciation of the natural
environment.
To maintain the quality as custodians.
To manage the landscape in order to sustain the quality of the visitor experience.
To ensure quality of design.
8




To provide sustainable transport and manage cars.
To acknowledge trees as a resource.
To support biodiversity.
To reuse / recycle any waste timber produced on site.
7.0 SITE DETAILS
Name
Dare Valley Country Park
Address
Dare Valley Country Park, Aberdare, Rhondda Cynon Taf, CF44
7RG
Websites
www.darevalleycountryparc.co.uk
www.combatzonelive.co.uk
www.rhondda-cynon-taf.gov.uk
Tenure
Freehold
Area
250 hectares
Status
Country Park
Legal
Interest
Deeds for the land are held within the Council’s Legal
Services
Bylaws.
The Park is subject to the bylaws with respect to pleasure
grounds under Section 164 of the Public Health Act 1875. A
number of the bylaws require updating.
Covenants.
The Conveyance contains a restrictive covenant restricting the
use of the land for the purposes of a Country Park
Access.
The site can be accessed from Cwmdare or Aberdare. The main
entrance and the best approach into the site is from Aberdare.
Head for Aberdare Town Centre, then take the A4233 (Maerdy
Road). This will take you up a steep hill (Monk Street) and take
the 4th turning right into Highland Place. You take the second
left which is adjacent to the play area and the next right in 50
9
metres. You will see the entrance to the Country Park, and the
Visitor Centre Complex is approximately 1 mile along the road.
8.0 SITE DESCRIPTION
Dare Valley Country Park sits above the former mining village of Cwmdare which in
turn now forms part of the of largest conurbation in the Aber valley, the town of
Aberdare.
Over looked by the impressive and geologically important semi-circular glacial cwm of
Tarren-y-Bwllfa, these steep north facing escarpments are examples of nivation cirques
and were formed over 10,000 years ago as part of the glacial erosion of the ice age.
The frost shattered Pennant Sandstone stand as a stark contrast to the Limestone of
Penderyn and the Red Sandstone of the Brecon Beacons to the north. Other than in
Scotland the nearest examples of this rare geological feature will require a journey to
the French Alps.
10
9.0 HISTORY
"Dare Valley" is a translation of the original Welsh Cwmdare, the name coming from the
Afon Dare, that flows from the Darren mountain down the valley through the village of
Cwmdare and on to Aberdare where it joins the River Cynon,
The valley’s history is intertwined with coal-mining although for centuries it was a quiet
rural area reliant on an agricultural economy. As late as the beginning of the 19th century
the 1801 census showed a population only 1,486
Bwllfa Dare Farm, circa 1870
In less than 50 years however the growth of both mining and iron working had increased
the population tenfold and on the back of the boom created by the industrial revolution,
Cwmdare together with the adjoining larger town of Aberdare grew into prosperous
suburban areas and trade centres.
Coal mining in the Dare Valley is recorded from 1851 but it is recognised that small scale
mining had taken place for some years prior to this. The use of Welsh steam coal in ships
of the Royal Navy boosted the reputation of the Dare Valley product and launched a huge
international export market. Four large collieries operated in the valley during its mining
heyday. However over the 120 years period from the 1850s the seams were gradually
used up and the last pit, Bwllfa Dare finally closed in 1997
Two separate railways operated by companies originally served the Dare Valley Reaching
the Village of Cwmdare in 1857, both crossed timber viaducts built by Isambard kingdom
Brunel and carried trains until 1947 when they were both dismantled.
11
Sadly they were the last remaining wooden Brunel viaducts in existence however the
disused lines now form the entrances into the Country Park
Dare Valley Viaduct
Shortly before the last pit closure it was decided that the landscape on the west side of
the valley, having been destroyed by the mining industry for more than a century, should
be returned to its original state. For the next two years coal and slag tips were cleared,
the River Dare was re-routed, the small mining hamlet of Pithead was demolished and
two artificial lakes were created.
In 1973, the work was completed, and Dare Valley Country Park was first opened to the
public
12
10.0 STAFF AND GOVERNANCE
Three distinct service areas are based at the park.

The facility is managed by Rhondda Cynon Taf’s Leisure Parks & Countryside
Service and sits within the remit of the Principal Parks Section. The Dare Valley
Country Park team operate the day to day catering, hotel, conference and
maintenance operation for the Park and are the principal custodians. The
Countryside Section has particular responsibility for sustainable development,
ecology and ‘Rights of Ways’ issues. The departments Countryside Ranger for the
Cynon Valley also operates out of the DVCP site.

The Leisure departments Walking Development Officer is now based at the site,
and works in association with Leisure Departments Outdoor Activities
Development Officer, to deliver a range of activities at the site for schools, public
and private sector customers.
 The Education Departments, has two sections based at DVCP, the Environmental
Education Officer delivers school and group environmental education and the
Outdoor Education Officer delivers outdoor activities primarily to the Youth Service
from a new classroom and storage block on the site.
Additional Management Support
 Rhondda Cynon Taf’s Leisure Parks & Countryside section works in cooperation
with a number of Authority departments, the key ones being the Strategy, PR and
Tourism Unit in the strategic development of the Country Park, the Finance
Departments Accountants Section, the Corporate Estate Department in the
managements of land leases and the Human Resources Department.
13
There are 20 Council employees of which 6 are employed within the café and 5 employed
within the Outdoor Education Team. A ‘Friends of the Country Park’ group is being
considered.
11.0 CURRENT USE
Covering an area of almost 850 acres the park comprises 500 acres of disused farm land,
woodland, hedgerows, spines of indigenous trees pasture and hillsides with woodland
rising to moorland and mountainside. The remaining area is predominantly reclaimed
valley floor on which the collieries, levels and scores of coal tips once stood.
Paths and bridges make the area popular with walkers, families and dog-walkers, while
those with an interest in industrial history can still find evidence of the area's mining past
dotted about the landscape, including the old pit wheel, erected as a monument at the
site of the Bwllfa Dare pit.
The enclosed nature of the upper part of Cwm Dare results in a dramatic reduction in
ambient noise levels as built development and roads disappear from view. This quality is
now extremely rare in the south Wales valleys and protecting this attribute of the Park
contributes to the Welsh Government Tranquillity Indicator.
In 1985 the visitor's centre and camp site were built near the site of the old Merthyr
Dare colliery – it features a cafe, campsite, touring caravan site and 15 room hotel, as
well as an exhibition that tells the story of Cwmdare's industrial and natural heritage
Whilst the transformation from industrial waist land to a regenerated natural landscape
is at the heart of the facilities heritage, In recent years, there has been a concerted effort
to establish a diverse offer to its customers.
Events
Events have always been part of the attraction of the park, but are now used as one of
the key components within the Dare Valley ‘offer’ and a key driver in increasing usage.
14
The already busy programme is being significantly developed with ambitious plans that
offer a diverse range of experiences for the variety of user groups, and that will continue
to raise the profile of the facility as ‘the’ destination centre within the region.
Hawking Display
International Volunteers farewell event
Mountain Bike – Downhill Short Course
15
The events and activity programme consists of five key elements and aspires to cater for
a range of ages and tastes:
 Nature Detectives – Pond dipping, tremendous trees etc.
 Entertainment & arena events – Hawking displays, dog shows, children’s
entertainers.
 Outdoor Activity – Nordic Walking, Mams with Prams keep fit, Come & try sessions
( canoeing, archery ), orienteering, mountain biking, running clubs, Combat Zone
Live etc.
 Passive recreation – Photography Courses, Arts & Crafts, pilaties etc.
 Mass participation – Valleys Vello, Zombie Run, Santas Run.
Events objectives 2014
1. Increase numbers of events days.
2. Develop ‘ mass participation’ events – increase numbers.
3. Search / consider/ develop unique event – Mountain Man.
16
Licensed Wedding venue & Lakeside Marquee Wedding
As part of the continued product development and with financial sustainability becoming
an ever increasing challenge for Local Authorities exploring new income streams will
become an essential component in ensuring long term sustainability and in 2013 Dare
Valley created its ‘Wedding’ offer.
Having accommodated a wedding reception booking in 2012, a further five enquiries
were received as a result.
Whilst, it was$$ felt that it would not be possible to accommodate further reception
bookings within the Cafe Cwtch due to the disruption on the existing operation due to
time associated with transforming the facility into a reception venue, however, it is
considered that due to the interest expressed by local people in using the facility on their
wedding day, that consideration should be given to finding a combatable way forward.
Having looked at a number of possibilities and locations within the Park, consulted with a
number of leading wedding promotion companies, marquee companies and having
liaised with wedding caterers there was a clear consensus on the chosen location.
The preferred option of developing an area of scrub land at the northern end of the lake
became possible following a de-siltation exercise of lake undertaken by the Environment
Agency.
The extracted silt was used to create a flat area of approximately 700sq mtrs which forms
the basis of the newly constructed wedding garden.
Initially, weddings will be organised and operated by a private sector partner ( Cresta
Caterers ) based in Aberdare, with the Authority hiring the wedding garden at £1000 per
day. Each wedding will cost the customer upward of £8500.
It is anticipated that once established, the Parks department will ensure that there is a
limit to the number of bookings taken and its use does not have a detrimental impact on
the nature of the Country Park.
Currently there are four booking confirmed for 2013. At some point in the future, once
booking become established, a decision will be taken on whether it will be financially
viable for the department to invest in purchasing its own Marquee and look to deliver the
functions in house.
17
Licensed premises – Civil Wedding services
In addition to offering Marquee wedding, the Authority has licensed the ‘Theatre’ room
for civil wedding ceremonies. A number of weddings have already taken place at the
venue and it is anticipated that the use will increase year on year.
Both facilities will offer further income streams and offer customers an additional
opportunity for using the Country Park.
Lakeside Marquee Weddings
Wedding facility objectives 2013 – 2015
1.
2.
3.
4.
5.
Ensure facilities are prepared to the required standard.
Develop wedding branding & marketing materials.
Undertake joint marketing initiatives with Cresta Caterers.
Explore additional / associated areas for secondary spend.
Continue to develop Wedding area.
Reintroduction of fishing – Top Lake
The management is working with the Aberdare Kingfisher Angling Club and the
Environment Agency to reintroduce course fishing into the top lake. The initiatives fits
with our product developments plan to increase usage and diversify our offer. Likewise,
the Environment Agency had expressed interests in developing the top lake for fishing
and in particular access for disabled fishing.
The kingfisher Club have a stock of fish and the EA have agreed to relocate the fish. In
addition, the EV have also indicated that they would be interested in supplying a number
of disabled friendly fishing platforms.
18
The DVCP centre will sell fishing day tickets which will ensure access to the wider public.
The department and club will enter into an income sharing agreement in respect of the
day tickets to assist the club and Authority to reinvest in the fishing operation.
2014 Objectives for the reintroduction of fishing.
1.
2.
3.
4.
5.
6.
Produce joint users agreement/ lease.
Agree a code of conduct for users.
Produce ticketing procedures
Establish financial procedures for split income.
Encourage EV to invest in infrastructure.
Establish programme for maintenance and development.
GREEN FLAG OBJECTIVES
This section describes the main objectives for Dare Valley Country Park over the next
year. The aims and objectives by which the ‘vision’ for Dare Valley Country Park will be
achieved are based on the key criteria set by the Green Flag Award Guidance Manual –
Raising the Standard:
Key Aims:

Create a welcoming park

Ensure that the park is healthy, safe and secure

Clean and well maintained

Ensure Sustainable management of resources

Appropriate management of conservation and heritage features

Community Involvement

Ensure effective marketing of the facility

Implement effective management strategies
19
These aims, with their associated objectives will form the basis for the main management
operations on the site during the forthcoming 12 months and will also provide a
foundation for the many new projects planned for the future.
The management plan will be reviewed annually throughout its three year lifespan, and
will act as focus for the forthcoming 12 month period.
20
12.1 Create a welcoming park
The overall impressions for any member of the community approaching and
entering the park or green space should be positive and inviting, regardless of
the purpose for which they are visiting. Features of particular importance are:



Good and safe access
Good signage to and in the park or green space
Equal access for all members of the community
Although one of the first Country Parks created in South Wales, Dare Valley has
always been at the forefront of attractions in the Region. A continual programme
of sensitive development and targeted investment has ensured the park remains
a popular local and regional destination
Signage:
Modern and attractive themed signage welcomes visitors to the park and is used
throughout the site. There is also good interpretative / directional signage at key
points to inform the visitor of their location within the site itself and the features
at each location. A number of way marked walks around the site are also
signposted.
Brown Tourist signs provide clear directions for visitors from further afield
Visitor Centre:
The newly decorated visitor centre and interpretation centre that tells the story
of mining in the valley, is a focal point for customers, whilst the spacious café is
hugely popular and is often used by mums for morning coffee and for lunches by
officer workers in Aberdare Town which is only short walk away. Visitors using
mobility scooters can re-charge their vehicles whilst using the Café.
21
Parking:
The large car park has recently been improved with funding provided by the
Assembly Government HOV initiative. Spaces for both cars and busses have been
increased with additional dedicated disabled parking bays adjoining the café .
This is particularly useful as visitor numbers are increasing and the education and
outdoor facilities centres together with hotel accommodation attracts regular
user groups from as far away as the Midlands, London and the South East .
Buildings:
The park’s architecture is in keeping with its history and although construction
took place in the 1980s reclaimed stone from older buildings that were being
demolished locally was used throughout the site. Memorial plaques from these
earlier buildings are a feature of the walls forming link with the past and a strong
reminder of the heritage of the entire area.
Recreation
The park provides opportunities for informal recreation, from a leisurely stroll
along surfaced, level paths to strenuous hill walking in the surrounding area.
Three way-marked routes provide an introduction to the walking opportunities.
Cycling
The cycle / community route network connects the Park to Aberdare town
centre and to Cwmaman in the neighbouring valley via level, former railway line
routes. The surfaced route around the upper lake can also be used by cyclists.
Horse Riding
Green Meadow Riding School which is situated within the Park boundary uses a
segregated horse route adjacent to the main visitor path to the lake. Discussions
are taking place with the Riding School to
develop further routes in the future. A longer
distance horse route from Dare Valley Country
Park to Barry Sidings Countryside Park in the
Rhondda (south of Porth) has recently been
opened.
Play
Two play areas are provided within the park; a secure toddlers unit that adjoins
the Café and a newly equipped kids zone facility area with more adventurous
equipment. Both play areas are immediately obvious to visitors as they drive up
to the main car park. The Kid zone is open to sunlight for a large part of the day,
aiding drying of safety surfaces and equipment, prolonging the life of both. There
are adjoining grass areas for picnics and informal ball games, and the site is
attractive and the ground relatively dry, being on a slope.
Toddlers Play Area
Kids Zone
The access for maintenance vehicles to the site is excellent, play equipment is
checked daily by on site staff with weekly inspections and repairs undertaken by
one of the Authority’s mobile play maintenance operatives.
An annual independent inspection is undertaken to Rospa standards
Camping:
The camping and caravan parks are also major attractions for users. With over 40
pitches many of which are hard surfaced caravan users enjoy staying at the site
throughout the 12 months.
A purpose built toilet and washing block is provided
Toilets:
Public toilets including disabled facilities are located in the visitor’s centre, café
and the campers shower block.
Access:
An extensive programme of path resurfacing and bridge rebuilding allows access
to large areas of the site for visitors regardless of their individual levels of
mobility. Further work to increase disability access is ongoing and part of the
development planning is a joint scheme with local Anglers to open up the lakes
for fishing and the construction of wheel chair accessible fishing platforms.
Creating a Welcoming Park – Objectives
1. Develop and implement the ‘Big Ideas’ concept for Dare Valley Country
Park
2. Improving facilities within the park
3. Increasing user satisfaction
4. Upgrading and fences, footpaths, bridges, bins and gateways
12.2 Ensure that the park is healthy, safe and secure
The park or green must be a healthy, safe and secure place for all members of
the community to use.





Equipment and facilities must be safe to use.
The park must be a secure place for all members of the community to
use or traverse.
Dog fouling must be adequately addressed.
Health & Safety policies should be in place, in practice and regularly
reviewed.
Toilets, drinking water, first aid, public telephones and emergency
equipment where relevant should be available in or near the park and
clearly sign posted.
Dare Valley Country Park staff play a key role in ensuring that visitors and users
are safe whilst in the park. Staff routinely work with children and young people
and are all CRB checked
All staff employed in the park are responsible for checking the facilities and
infrastructure during the working day to ensure that the park is safe and fit for
purpose. If any defects or safety hazards identified steps are taken to
immediately make safe. All incidents are reported to the Park Manager and
logged ready for appropriate remedial actions to be carried out.
The Rangers patrols the park at regular intervals to ensure that all is well and
that there is no antisocial behaviour within the park, which could upset, or cause
a risk to other parks users. If incidents of anti social behaviour do take place the
ranger, if practical and safe to do so, will deal with it or if not safe to do so
contact the local police for support. Excellent links exist with the police service in
Aberdare with Police Constables and Community Support Officers making regular
patrols throughout the park and showing a presence.
There are Corporate Health & Safety policies in place, which detail the
procedures to carry out so that the environment is safe for the park users. Also
there are Risk Assessments that have been carried out including ROSPA Water
Safety Risk Assessment for the lakes and risk assessments for the use of the
equipment within the park. There are also Emergency plans in place which cover
everything from evacuation of injured people from the park to emergency plans
in event of fire, etc. The documents are kept in the park facilities office.
Vehicles, using the site are required to keep within the speed limit and speed
humps on the main drive also help to limit vehicle speed.
The children’s play areas are inspected on a regular cycle to ensure their safety.
Rhonda Cynon Taff Council has adopted the Dogs (Fouling of Land) Act 1996. This
makes it an offence for anyone to allow their dog to foul public land without
'picking up'. This includes all land that is open to the air and accessible to the
public.
There is a Poop Scoop Bylaw in place for the park. Dog fouling is addressed
within the park by the provision of dog bins located around the entrances and
staff will give out doggy bags to members of the public when request. Staff also
try raising the awareness of members of the public who they see not controlling
their dogs and who leave the mess without cleaning it up. Park staff also work in
partnership with Environment Enforcement Officers to enforce this Bylaw.
Following DDA assessment of the park’s facilities, access ways into various
facilities including the play area and buildings have been adjusted or upgraded.
Before
After
With the help of Volunteers, a programme of foot path repairs and re-surfacing
has recently been completed. A number of the bridges which are a feature of the
site have also been rebuilt.
The programme will review annually, and prioritised accordingly.
Before
After
Healthy, Safety and Secure - Objectives:
1. Regularly update Site Based Risk Assessment
2. Develop action plan to deal with risks highlighted in the Risk Assessment
3. Dog-Fouling – dog owners to be reminded of the Council’s Policy and
enforcement by Park Rangers and visits by Council’s enforcement officer
4. Work in partnership with the local Police, Public Health and Protection
officers to introduce legislation and control of antisocial Behaviour and
Alcohol Abuse
5. inspect and continue to upgrade footpaths
12.3 Clean and well maintained
For aesthetic as well as Health and Safety reasons, issues of cleanliness and
maintenance must be adequately addressed, in particular:
 Litter and other waste management issues must be adequately
addressed.
 Grounds, buildings, equipment and other features must be well
maintained.
 A policy on litter, vandalism and maintenance should be in place, in
practice and regularly reviewed.
Current Situation
The onsite Estate Ranger undertakes regular inspections and is responsible for
daily management. Maintenance of environmentally sensitive areas of the park
such as meadows and lake margins are also his responsibility and a range of
specialist equipment is kept on site for this purpose. In addition, the Estate Ranger
undertakes routine cutting of the grassed areas within the Caravan & Camping
areas, as well as the verges of tarmac footpaths throughout the country Park.
Additional staff and volunteers are used to undertake larger work tasks whilst
contractors are employed for specialist works such as the recent bridge
refurbishment programme.
The Council’s Parks Section also undertakes a small amount of grounds
maintenance within the park and is largely responsible for the routine cutting of
the grass verges along the entrance drive.
As well as the cafe, visitor centre and sleeping accommodation, the site has an
extensive range of office, conference and education buildings. Cleaning of all
buildings is the responsibility of the onsite Cleaning and Night Porter staff. A
number of dog waste bins on the periphery of the site are serviced by the Council’s
Street Cleansing team who undertake a twice weekly work programme. In
addition, the Estate Ranger also checks the bins on a regular basis, to supplement
the twice weekly servicing at busy periods.
.
When special events are staged in the park event teams are in support and assist
in the cleansing of the site after the event. All staff routinely check the facilities for
problems of vandalism and damage.
Inevitably occasionally breakages or damage does occur and when identified staff
are trained to ensure the safety of park user is not compromised. Signage is
posted, informing users that the area/item is out of use and that the problem is
being addressed. Where appropriate, information on the timescales for
reinstatement are also put in place.
There are numerous litterbins throughout the park and these are emptied daily.
Recycling bins are located close the Visitor Centre and dog waste bins are
positioned throughout the park. Areas of heavy usage
are litter picked daily as and when required during peak
use times
The majority of the site is natural open countryside with meadow, mixed
woodland, mountainside, moorland, cliff and scree
together with old wood pasture. These habitats form a
key part of the visitor experience and generally those
wishing to explore the wilder part of the park are highly
environmentally conscious. Visitors seeking to
experience and enjoy this natural environment and the
wildlife it contains generally wish preserve the site’s
beauty and consequently littering is rarely an issue.
Clean and Well Maintained - Objectives:
1.
2.
3.
4.
5.
Undertake routine litter picks.
Inspect / replace site furniture, including litter bins and seating.
Promote recycling of waste.
Continue to ensure issues of vandalism are dealt with swiftly.
Increase number of bins & dog bins.
12.4 Ensure Sustainable management of Resources
Methods used in maintaining the park or green space and its facilities should
be environmentally sound, relying on best practices available according to
current knowledge. Management should be aware of the range of
techniques available to them, and demonstrate that informed choices have
been made and are regularly reviewed. Specifically:
 An environmental policy or charter and management strategy should
be in place, in practice and regularly reviewed.
 Pesticide use should be minimised and justified.
 Horticultural peat use should be eliminated.
 Waste plant material in the park or green space should be recycled.
 High horticultural and arboricultural standards should be
demonstrated.
 Energy conservation, pollution reduction, waste recycling, and
resource conservation measures should be used.
The authority operates an environmental policy which forms the framework for
the environmental management of all green spaces within the County Borough.
The policy is subject to annual review.
Within Dare Valley Country Park a policy of minimise use of finite resources is
exists which it achieves through its purchasing policy. Inevitably some use of
finite resources takes place, however Dare Valley Country Park works to recycle
these products wherever possible. Examples include:
 Plastics, Paper, cardboard, glass & toner cartridges are all
recycled from the offices, visitors centre and education facility.
 Bins are provided to allow all for further recycling across the
site.
 Recycling of green waste is also practiced on site
Dare Valley Country Park’s aim is to keep its energy usage to a minimum and to
invest in energy saving technology whenever possible. All water used on site is
metered to monitor usage.
Studies on the creation of power from the local river have been considered, the
lake acts as a head of water with a fall of approximately 20m
As with all green spaces within RCT a minimum use of pesticide policy is in place
and Dare Valley Country Park strictly adheres to this policy, where ever possible
maintaining pathways through manual means. Paved areas around the visitor
centre and campsite are the one exception where Round-up (Glyphosate) is
used to ensure moss and weed growth remain at acceptable levels which
minimise the potential slip & trip hazards. Staff required to use herbicides are
formally trained and hold compliant certificates (PA6 and PACB)
All chemicals are stored in COSHH compliant stores
As Dare Valley Country Park is part of the local authority, all purchasing is
carried out via the procurement department. Where ever possible steps are
taken to source materials and produce locally to reduce the amount of food and
material miles that are accumulated.
Sustainable Management Resource - Objectives:
1. Ensure the Council’s Environmental Policy is adhered too and
regularly reviewed in light of operational requirements and best
practice
2. Minimum use of chemicals.
3. Maximum recycling.
4. Wherever possible green waste material is reused on site.
5. Procurement of Local goods and services where appropriate.
6. High horticultural and arboricultural standards.
7. Energy saving measures: efficient lighting, water meters, heating
savings etc.
8. Environmental & Audit (EMAS) systems in place.
12.5 Appropriate management of conservation and heritage
features
‘Particular attention should be paid to the conservation and
appropriate management of natural features, wildlife and fauna,
landscape features, buildings and structural features.’
Current Situation:
The sensitive management, enhancement and conservation of the park’s natural
environment and biodiversity is considered to be of intrinsic importance.
As one would expect of a Country Park, the natural habitats, flora and fauna represent a
significant appeal for visitors and a considerable percentage of overall management is
therefore dedicated to the maintenance and enhancement of what is essentially the
Park’s largest asset.
Geomorphology:
Cwm Dare is a classic glacial cwm situated within the South Wales Coal field. It is one of
the most southerly such features in Britain. The cliffs, scree and moraines at the head of
the valley remain undisturbed by industrial activity and provide an excellent exemplar
for field studies.
The coal field geology; the anticline structure, the sequence of pennant sandstone, coal
seams and other rocks is illustrated in the visitor centre.
An Earth Science Audit of Rhondda Cynon Taf has identified the importance of the Cwm
Dare area and a number of Regionally Important Geological Sites (RIGS) occur within or
near the Country Park. A geology leaflet to interpret these sites is proposed
Habitats:
The main habitats within the Park are as follows:
Cliffs and Scree:
Tarren Y Bwlffa (and its sister Craig Yr Esgol) was the birthplace of the glaciers, which
gouged the wide valley of the Dare. The Darren’s tall, sunless face of frost battered rocks
is home to arctic alpine plants, fern and moss rich ledges, desperate rowan and aspen
trees that cling to rock faces and nesting peregrine and raven.
At the foot of the crags lies the shattered scree slopes, hewn by the freeze-thaw of
thousands of glacial winters and home to ferns and club-mosses. No glacial lake remains,
but the glacially bulldozed lateral moraines of debris and rock, bare witness to passage
of the long-lost glacier. As one of a small cluster of glacial cwms, which lie at the head of
the Rhondda and Cynon Valleys: Tarren Y Bwllfa is a beautiful example, while the Brecon
Beacons and Snowdonia are nationally famous for their glacial cwms: Wales’s third
glacial landscape comes as a spectacular surprise.
These are the most southerly glacial
cwms in the British Isles, and south of
here, a traveller would need to cover
another thousand miles to see something
similar in the glacial cirques of the
Pyrenees and Alps.
At the foot of the Cwm, the mountain
rivulets join and form the shallow,
bubbling, infant Afon Dare. A carr of
stunted, twisted, lichen dripping alder
stands on damp ground intersected by
braided course of the Dare. Sheep graze through much of the woodland. This alder carr
grades into rowan, birch, oak, ash and massive crab apple on the drier upper slopes.
Two peregrine falcon viewing platforms have been constructed on wooded slopes, from
which nesting on the Cwm can be monitored. Here there is no drone of cars or rumble
of aeroplane and save the rush of water, bleating of sheep and chorus of bird song, real
silence can be found: a very rare and precious commodity in the busy South Wales
Valleys.
Woodland:
The Park supports a rich mosaic of woodlands, ranging from ancient woods, which have
survived coal mining, through to more recent natural woodland and areas of plantation
made as part of the landscaping of the Park.
The most important woodlands are the ancient ones. To all intense and purpose these
can be considered to pre-date the Industrial Revolution and represent woodland which
has stood for hundreds of years. As such they have the richest woodland ground floras
and the most complex woodland
faunas.
The alder carr at the foot of the Tarren
Y Bwlffa Cwm, sits astride the
mountain rivulets join and form the
shallow, bubbling, infant Afon Dare.
Here a carr of stunted, twisted, lichen
dripping alder stands on damp ground
intersected by braided course of the
Dare. Sheep graze through much of
the woodland. This alder carr grades
into rowan, birch, oak, ash and
massive crab apple on the drier upper slopes.
Ancient oak woodland Oakwoods fringe the approach roads into the Park and along
stream valleys, which cut through the Park. Some of the best oak woodland lies in the
shadow of the Twin Tip. These acidic oak woods support carpets of bluebells, wood
sorrel and luxuriant fern communities, purple hairstreak butterflies spend summer days
amongst the honey dew of the canopy and in the spring, the woods resonate to a chorus
of songbirds, including wood warblers.
On the steeper valley sides the Park has stands of old wood pasture. These represent
another ancient and traditional woodland type, developed over generations of cattle
and sheep grazing under tall, standard trees. The wood pastures of the Park have
superb sessile oaks, massive downy birch, creaking rowans and towering crab apples.
Wood pasture would traditional have supported a more open ground flora with sheets
of bracken, bluebells and dog violets, and important invertebrate and bird habitat (tree
pipits love these areas).
Comparisons with old photographs shows how much more woodland now grows in the
Park than 50 years ago. The great majority of this new woodland is naturally
regenerated on old railway lines, and unmanaged ground. Ash and sycamore are more
apparent, but these are often very diverse new woodlands. They don’t have the same
ground flora as the ancient woods, but non-the-less they represent a very valuable
woodland habitat and help to link and connect our biodiversity.
The park also has areas of plantation woodland put in as part of the landscaping of the
land reclamation scheme. These occur as island plantings within open grassland and odd
corners ‘here and there’. The rationale behind tree planting as a habitat restoration
technique is flawed, and there can be little doubt that experience has now shown that
the powers of natural regeneration have proven themselves to be far more powerful,
sustainable and beneficial. In future alternative woodland management will be put in
place
Tree and Woodland Habitat Strategy:
The woodland and tree cover within the park is in many ways at the heart of the site’s
rich biodiversity and so a specific set of aims is in place to manage this varied habitat






Visually attractive within the landscape.
A pleasant and safe place to visit.
Protective of and enhance Flora and Fauna.
Protect woodlands from pathogens such as Phytopthora ramorum.
Informative and Educational.
Beneficial for health.
The specific objectives for Dare Valley’s woodlands are:




To develop and sustain a diverse and structurally varied woodland.
To increase opportunities for woodland wildlife.
To provide good quality public access.
To involve local communities in the development and management of the
woodland and improve public awareness of sustainable management
techniques and nature conservation, through volunteer days, guided walks
and events.
 To deter inappropriate and damaging activities and tackle fears that reduce
public enjoyment of the woodland.
 To increase the area of native woodland by creating areas of new woodland
and replanting harvested non-native areas with native species.
Ffridd:
Categorising habitat zones within Dare Valley Country Park is, in reality, impossible. The
true landscape and biodiversity value of the Park comes from the way habitats
intermingle and form complex habitat mosaics. This is actually one of the defining
biodiversity and landscape features of the south Wales Valleys; it is therefore fortunate
that the park supports such superb examples. It is also fortunate that we have the Welsh
word ffridd to capture these mosaics.
The colours and hue of the ffridd change with the seasons Whether it is the spring flush
of wimberry ‘pea green’, the wash of bluebell or dog violet, the late summer purples of
heather, autumnal oranges of bracken or purple moor-grass
Grassland:
There are a number grasses areas of variable sizes from natural hillside pasture to
grassland formed through the land reclamation process. Grazing primarily by sheep
although as a trial cattle have been introduced to a few of the fenced off areas.
Streams:
The main watercourse through the site is the Afon Dare. The majority of the course
through the park was canalised and diverted to accommodate the past coal mining
activities. The upper sections from it source at below Tarren
Y Bwlffa scree slopes is the natural course.
Lakes:
There are two lakes within the park boundary known as the upper and lower lakes. Just
above these and within the parks boundary there is small reservoir which is in the
ownership of Welsh Water. Both the park
lakes are rich in waterfowl life, number of
species nest it the vicinity of the upper
lake, these include Pochard, Mallard,
Heron and Great Crested Grebe
River corridors full things to discover.
The upper sections of the Dare catchment and many of the tributary streams are
undisturbed and Watercress and Butterbur are prominent.
Within the land reclamation area, the course of the Dare
has been realigned with the two lakes created along its
length. There is also a Welsh Water reservoir in the
vicinity and one of the tributary streams (feeding the
lower lake) includes a dramatic cascade.
The cascade has hydro electric potential. The lower
reaches of the Dare (on the Country Park boundary)
follow a more natural wooded course to Aberdare Town
Centre, where the channel has again been engineered.
There are a number of bridges within the Park.
Coal spoil:
There are signs of the previous coal mining activities throughout the park including
several coal spoil tips. The most significant are the twin tips just south of the Visitor
Centre complex. They have been allowed to naturally vegetate and as a result have a
unique and varied vegetation cover of lichen
and heath habitat. These tips also retain
remnants of the tramways, which brought the
coal waste up to the tips.
Management of Conservation and Heritage - Objectives:
1. To conserve historical / heritage features.
2. To enhance the wildlife value of the park.
3. To celebrate the diverse nature of Conservation and Heritage values of the
park through formal and informal learning opportunities.
12.6 Community Involvement
Management should actively pursue the involvement of members of the
community who represent as many park or green space user groups as
possible.
 Knowledge of user community and levels and patterns of use.
 Evidence of community involvement in management and/or
developments and results achieved.
 Appropriate levels of provision of recreational facilities for all sectors
of the community.
Consultation:
Recognising the importance of user feedback both as measure of performance and
as a cornerstone of future development the aims is to regularly consult with a wide
variety of stakeholders in the park these include:
• Residents’ groups
• User groups
• Council members
• Visitors to site
• Schools
• Event participants
The consultation methods used include:
• Questionnaires
• Event feedback forms
• Complaint/praise forms
• Letters from users
• School visit feedback forms
The management is considering trialling the use of ‘ focus groups’ as a method of
testing future proposals.
Recent survey work has shown ‘’Analysis from consultation suggests that the Park
appeals to a wide cross-section of visitors, from families to mature groups, to dog
walkers to serious ramblers and through the Outdoor Education Service, schools and
Youth groups from across the County Borough and further afield. *Socio-economic
profiles show 15% B, 25% C1, 18% C2 and 20% D. 52% of respondents were 55 plus and
mainly interested in walking. 38% of respondents were aged between 16 and 44 and
many accompanied their children on activities or at play areas.’’
These figures exclude the high numbers of youth groups who participate in Duke of
Edinburgh or similar projects.
Destination Management
In addition to the measures undertaken by the management, the Authorities
Destination Management Plan, which is a borough wide tourism initiative that
encourages both public sector and private sector to seek out opportunities of joint
working in order that there is a collective goal and benefits in terms of the boroughs
tourism product.
The initially, the borough has been segregated into 9 destination hubs/ areas that
encourages operators within that hub to build relationships, explore opportunities for
collective gain and develop a better understanding of tourism operators within their
area.
In doing so, DVCP will have greater communication & feedback from tourism business
within the upper Cynon area.
Interpretation
Interpretation has an important part to play in the effective management of Dare
valley Country Park, and it has three main roles within the wider area managed for
recreation.
1. To help create an identity for Dare Valley that can be used to promote
the area, and to enhance visitor enjoyment by creating a sense of place.
2. To support the promotion and management of the park through the
development of activities and events that encourage people to visit.
3. To support management of Dare Valley by encouraging a sense of
ownership within local communities, by providing opportunities for
enjoyment, enlightenment and lifelong learning
Interpretation Materials; Dare Valley CP Visitor
Centre
Volunteers
Volunteers play a significant role within the Park. The Rangers have established a
volunteer team, drawn from the local community, members of which now play an active
role in managing their local environment. The volunteer team is free to join and open to
everyone, of any age and ability.
The Volunteer Programme runs a range of specialist training days centred on
land based skills. As well as better enabling the participants to help manage
the park, training also provides them with skills which can then be taken and
used in their personal or professional lives (many of the volunteers are
seeking employment in the countryside sector).
Members of the community who join Dare Valley’s volunteer team reap the
benefits of having regular exercise in a natural setting, socialising in the
beautiful surroundings of the park, whilst gaining greater land based
experience.
The Younger Visitor
Interactive experiences play an important part in encouraging youngsters to
become involved in the park.
Bird watching and recording what is seen is a popular activity and the bird
observer feeding station and ‘post it’ wall are well used by visiting groups and
families.
Educational Programmes
Dare Valley Country Park as an Approved Activity Provider (AAP) is the key
Outdoor Education centre within the County Borough
The Environmental Education Team offers a quality education programmes
that meet the needs of schools together with a Duke of Edinburgh Awards
programme
A range of half and full-day programmes is provided linked to the new
"Framework for Children's Learning for 3-7
year olds in Wales" (Foundation Phase)
and the new Key Stage 2 National
Curriculum.
All programmes contribute to section 1,
"Developing thinking across the
curriculum" and section 2, "Developing
communication across the curriculum", of
the "Skills Framework for 3-19 year-olds in
Wales". All programmes have strong links with the "Personal and Social
Education Framework for 7-19-year-olds in Wales
Foundation Phase and KS1 programmes include:




Seasons - A half-day experience of nature's seasonal changes in
old oak woodland.
Sensory Walk - A half-day introduction to nature's exciting touchyfeely world.
Habitats - A half-day programme examining either the pond or the
woodland habitat.
Contrasting Location - Newton Village - A full-day excursion taking
a tour of the Norman village of Newton.
Key Stage 2 Programmes include:






Habitats - Full or half-day programme examining the woodland
and/or the pond habitat.
River Study - A full-day study of a river from source to sea.
Changing Valley - A half-day historical study of the changing
Rhondda Fawr.
Contrasting Location - Porthcawl - A full-day excursion looking at
the contrasting location of the seaside town.
Orienteering / Teambuilding - A full or half-day challenge
navigating the orienteering course and completing teambuilding
games.
Introductory Orienteering - (also suitable for upper KS1) - ideal for
students with very little or no orienteering experience and which
will lead students gently into the growing sport of Orienteering.
Outdoor Classroom
All on-site programmes begin with introductory games and activities under the
painted canvas roof of our outdoor classroom. We also have a dedicated
classroom where we can eat packed lunches in poor weather.
Transport
We currently supply free transport to RCT schools, for up to 30 children
plus 2 staff (up to 28 children if under 9, plus 4 adults) to and from
school and for off-site excursions.
Equipment
The service is well resourced with a wide range of scientific field studies
equipment. We can also provide full waterproofs and wellies upon
request.
Community Involvement Objectives :
1. Continue to encourage community partnership and involvement
2. Continue partnership with Schools
3. Identify new user groups
12.7 Ensure Effective Marketing of the Facility

Marketing strategy in place, in practice and regularly reviewed
 Good provision of information to users, e.g. about management
strategies, activities, features, ways to get involved.
 Promotion of the park or green space as a community resource
Recognised as a key component within Rhondda Cynon Taf’s key tourism sites
Dare Valley Country Park marketing programme is supported by the
Authority’s Strategy Marketing & Tourism Unit.
Marketing for Dare Valley Country Park takes place through a wide range of
media including a strong on line presence.
In 2012, an events brochure was produced and 20,000 copies were circulated
to tourism outlets throughout South Wales.
On the basis of the 2011 market research, it was noted that over 70% over
users are local, accordingly, a company was appointed to do door to door
circulation of the brochure , throughout the local area.
User feedback is seen as a vital element of effective marketing and a range of
survey data is regularly gathered and evaluated.
13. Events & Activities
In addition to the attractions within the park, events are seen as significant
part of the Dare Valley Offer with a range of seasonal events, craft fairs,
entertainment & magic shows which provided entertainment across the full
twelve months. These include Hawking display, Dog Agility demonstrations and
Sheep shearing displays, magic shows, Animal familiarisation events, Ranger
led events including Pond dipping, Funky Fungi, Tremendous Trees, bug hunts
etc.
Based on the success of the Santas Run, the development of large participation
events are seen as one of the key priorities. In 2013 the ‘Valleys Velo’ cycle
event and ‘Zombie Run’ attracted almost 700 hundred competitors. The
income both in terms of participation fee and secondary spend, were an
additional source of income to support the facility. In addition, the nature of
the larger events is that they often attract new users / user groups from
outside your established catchment areas, and serve to widen the appeal and
raise the profile of the facility.
Santa’s Grotto
Santa’s Grotto is a very popular event which attracts over 1500 visitors. The
quality of the grotto, the gifts and overall experience ensure that the grotto
receives attracts large numbers of repeat bookings along with very positive
customer feed back.
The overall seasonal experience is further enhanced by a large Christmas tree,
extensive decorations and on weekends by the addition of regular brass bands,
choirs.
Combat Zone Live - www.combatzonelive.co.uk
In 2013 Combat Zone Live became a permanent feature of the Parks offer.
The authority has entered into a partnership with Outdoor Fitness becoming the
service provider following a tender process.
The intension is to establish the profile of Combat Zone Live in 2013 by
establishing the brand, further developing the product with new games and the
creation of a league/ competition structure.
In 2014 and 2015, the intension is to increase usage, encourage repeat booking
and when required purchase additional gaming guns to accommodate increased
usage and increase income.
‘Do You Dare’ at Dare Valley Country Park
Outdoor Activity
A wide range of walking and cycling trails are currently provided and in
addition the Country Park Team works closely with Sports Development &
Outdoor Education Service to deliver a comprehensive activities programme
including:
• Kayaking and Canoeing
• Raft Building
• Gorge Walking and Traversing
• Rock Climbing and Abseiling
• Hill Walking
• Archery
• Shelter Building, Survival Skills
• Navigation Training
• Cycling
• Expedition Training
• Summer Residential Adventure Camps
Core activities are complimented by a range of Come & try Sessions including:Canoeing – Archery – Climbing wall – Mountain Biking
Nordic walking – Pushy Mums – Running Club
Dare Valley Quest
Can you and your family help the Green Man rescue the petrified
animals in Dare Valley? The Dare Valley Country Park family quest is a
great way to get your family out into the country park and exploring the
woods and meadows off the beaten track!
The story:
Many years ago Dewin Ddu tried to enslave the animals and trees. The
terrified animals and trees surrendered to his will. But some fought back
led by the Green Man - nature’s protector. Using a terrible spell the
angry wizard turned the brave animals into statues. Without his animal
helpers the Green Man had to hide until they are freed. He is hiding still,
waiting for a brave adventurer like you to release the animals and allow
him to return.
The Green Man has left clues to help you. White oak leaves point you in
the right direction and you will find letters that will help you spell the
magic word that releases the animals.
Will you return to the Dare Valley Centre a hero.
Walks & Trails
Dare Valley Country Park is a great place for walking. You can
stroll at will in the country park or try one of our three way marked
walks.
All routes start from the visitor centre.



The Bwllfa Trail is a walk on level, surfaced paths with a shorter
route, on tarmac, for pushchairs and wheelchairs.
The Cae Mawr Trail takes you off the beaten track on countryside
paths, uphill and over stiles
The Penrhiwllech Trail follows a horseshoe shaped route out of
the valley, around Tarren y Bwllfa, climbing high onto the upland
plateau on countryside paths, over stiles and rough terrain.
The Bwllfa Trail is a walk on level, surfaced paths with a shorter route, on
tarmac, for pushchairs and wheelchairs. From the Visitor Centre follow
the red arrows on red band posts. Approx. 2 miles (3.5km). The
pushchair route is 1 mile/2 km.
The Cae Mawr Trail takes you off the beaten track on countryside paths,
uphill and over stiles. Strong footwear is recommended, as the path may
be wet and uneven in places. From the Visitor Centre follow the blue
arrows on blue band posts. Approx 2.5 miles (4km).
The Penrhiwllech Trail follows a horseshoe shaped route out of the
valley, around Tarren y Bwllfa, climbing high onto the upland plateau on
countryside paths, over stiles and rough terrain. Strong footwear and
protective clothing is required. There are unfenced cliffs near the path.
From the Visitor Centre follow the yellow arrows and yellow band posts.
Approx 4 miles (6 km).
Walking leaflet
Santa’s Run
In 2012 Dare Valley organised its first Santa’s Fun Run. The event
attracted over 250 entries and competitors were asked to make a
donation to the Boroughs Mayors Charity appeal.
The event comprised of two separate courses, a 2k walk aimed at
families with young children and also a 5k competitive run.
All participants received a free Santa’s suit and also a medal on
completion.
The event raised over £800 pounds for local causes.
The Santa’s Run will now become a regular feature within the Christmas
activities programme.
2014 Events programme
Marketing & Events Objectives:
1. Seek opportunities to promote the park and events within the park.
2. Work in partnership with Corporate Marketing & Tourism team to
ensure that the Park is Marketed to the widest audience.
3. Develop DVCP website.
4. Produce taster films for use as flash video marketing. Use on web
site.
5. Ensure DVCP profile on Council’s corporate websites and linked
sites. HOV, VRP, Visit Cardiff, Combat Zone live.
6. Book programme of events and produce leaflet.
7. Plan Advertising campaign.
8. Promote Love Park Week / Wythnos Caru Parciau
Dare Valley Country Park online
Dare Valley Country Park:
www.darevalleycountrypark.co.uk
RCT Website:
www.rhondda-cynon-taf.gov.uk
Combat Zone Live
www.combatzonelive.co.uk
Contact Details
Principal Parks Manger: Chris Richards
[email protected]
01685 874 672
Education Unit Manger:
[email protected]
01443 744101
Green Spaces Manager: John Spanswick:
[email protected] 01443 490215
Duke of Edinburgh Award contacts:
[email protected]
01443 744101
Duke of Edinburgh Award:
[email protected]
01874 623086
Visitor Centre/Dare Valley Country Park
Advertising banner.
01685 874 672
9. 12.8
Implement effective management strategies
A Green Flag Award application must have a management plan or strategy in
place, which reflects the aspirations of Local Agenda 21 and clearly and
adequately addresses all the above criteria and any other relevant aspects of
the park or green management. The plan must be actively implemented and
regularly reviewed. Financially sound management of the park or green space
must also be demonstrated.
Monitoring and evaluation of the management plan will be led by the Park
Manager. Alterations and amendments will be a collective decision including
stakeholders, the ranger team and senior officers. The Park Manager will
feedback on progress in the form of an annual report.
Control of finances will be the responsibility of the Park Manager assisted by
members of the Rhonda Cynon Taf Finance Department.
Control of other resources and personnel will be the responsibility of the Park
Manager. The management plan will be continually reviewed, updated and
amended using the process outlined below.
Annual Review
Revisions
Progress within the plan will be reviewed by
the Park Manager. The action plan will be
reviewed by the team at the end of each
financial year and updated or revised if
necessary.
Where new strategies, opportunities or
policies are introduced during the lifetime of
the plan these will be noted and incorporated
into the action plan if appropriate. Changes to
the narrative of the plan will be and updated
every three years.
Fundamental Review
A fundamental review will be undertaken in
each of the management plan each 5 years.
All partners and stakeholders will be
consulted and a full evaluation of the plan will
be undertaken outlining achievements and
whether objectives have been met.
Management Strategies Objectives
1. Ensure effective monitoring and review of management objectives
2. To ensure financial and environmental sound management
continues
3. Monitor level of achievement of management projects and
objectives
4. Continue partnership with Schools
5. Explore other partnerships e.g. Glamorgan University and Tourism
6. Undertake annual Customer Survey
7. Continue to support staff personnel development and training
APPENDICES
APPENDIX 1
Dare Valley Country Park – Product Development Plan
1. Executive Summary
Dare Valley Country Park (DVCP) is a former colliery site near Aberdare, which
has been transformed into an area of outstanding natural beauty. Set against a
spectacular glacial ‘cwm’ carved out in the last Ice Age, the area is now
abundant with Alder woodlands, Rhos pastures, conifer plantations and
excellent examples of post-industrial biodiversity.
Since opening in 1974, the 500 acre Country Park has seen its visitor facilities
grow to incorporate a hotel, café, interpretation area, camping and caravan
site. It has been identified as one of the County Borough’s three key tourist
attractions (Atkins Report, 2006). As a key tourism driver in the Rhondda
Cynon Taf area of the Heads of the Valleys Initiative, it has attracted capital
funding through a Convergence Environment for Growth bid.
The Country Park is conveniently situated immediately south of the Brecon
Beacons National Park, and within one hour's drive of the cities of Cardiff and
Swansea, the English border at the Severn Bridge or Monmouth, and the
Gower coastline.
Three distinct service areas are based at the park. The core Dare Valley
Country Park team which operates the retail and hotel outlets and day-to-day
maintenance for the Park itself. The Environmental Education service delivers
school and group education and the Outdoor sustainable Education section
delivers outdoor activities primarily to the Youth Service from a new classroom
and storage block on the site. Rhondda Cynon Taf’s Leisure Department is
supported by the Authority’s Strategy, PR and Tourism Unit in the strategic
development of the Country Park and the Countryside Section has particular
responsibility for development.
Following a comprehensive consultation exercise, a number of marketing
options have been considered to increase visitor numbers, visitor loyalty and
visitor spend. A two part strategy was adopted in 2009, aimed at raising
awareness of the venue and to respond to the growing ‘outdoor activity’
market. Phase 1, a market penetration strategy, is well under way and Phase 2,
a product development strategy, has been initiated and is covered in more
detail in this Plan.
2. Situation analysis
Since opening in 1974, the 500 acre Park has become a major tourist
destination in South Wales. Atkins’ Report (2006) proposed DVCP as a key
Tourist hub to take advantage of the increasing popularity in outdoor
activities, and it now fulfils this key role on behalf of Rhondda Cynon Taf
County Borough Council. Hyder’s report (2007), predicted continued growth in
walking, cycling and outdoor activities in the Heads of the Valleys region.
Subsequently, to support this, DVCP received major funding to deliver major
improvements to parking, accommodation, café and visitor centre.
To complement the wide range of walking and cycling trails currently available,
the Country Park, working closely with the Outdoor Education Service, is able
to deliver a comprehensive activities programme including:
• Kayaking and Canoeing
• Raft Building
• Gorge Walking and Traversing
• Rock Climbing and Abseiling
• Hill Walking
• Archery
• Shelter Building, Survival Skills
• Navigation Training
• Cycling
• Expedition Training
• Summer Residential Adventure Camps
2.1 Management & Personnel
The Park is Council owned and managed. There are 20 Council employees of
which 6 are employed within the café and 5 employed within the Outdoor
Education Team. A ‘Friends of the Country Park’ group is being considered .
2.2 Customer profile
There is a population of over 400,00 within a 30 minute drive of the Park,
increasing to 1.8m within 60 minutes drive-time. Last year, following major
developments, the Park attracted over 140,000 visitors, an increase of more
than 60% on the 2007 total. The recession has inevitably impacted upon
consumers spending, but, it appears, not to a huge degree, with turnover
increasing year on year. Although research is limited a customer survey carried
out in Spring 2011, showed that the majority (62%) live within a 5 mile radius
of the site, but 16% traveled more than 50 miles, of which 7% came from the
continent. Further analysis, combined with anecdotal evidence from staff,
suggests that there are regular repeat visits, some more than once a week.
Analysis also suggests that the Park appeals to a wide cross-section of visitors,
from families to mature groups, to dog walkers to serious ramblers and
through the Outdoor Education Service, schools and Youth groups from across
the County Borough and further afield. *Socio-economic profiles show 15% B,
25% C1, 18% C2 and 20% D. 52% of respondents were 55 plus and mainly
interested in walking. 38% of respondents were aged between 16 and 44 and
many accompanied their children on activities or at play areas. These figures
exclude the high numbers of youth groups who participate in Duke of
Edinburgh or similar projects.
*B-Intermediate managerial, administrative, professional, C1-Supervisory,
clerical, junior managerial.
C2-Skilled manual workers, D-Semi and unskilled manual workers, E-dependent
on state for long-term income.
The completion of many of the planned improvements at the Park provides an
opportunity to review the service and visitor ‘offer’. A visitor consultation
exercise was undertaken in September 2011, to ascertain the views and
opinions of visitors on the recent ‘improvements’ and what additional
resources they would like to see at the Park.
Respondents in over 85% of cases ‘strongly agreed’ with the statement “I
enjoyed my visit today” and over 80% of respondents thought the new
improvements were excellent. When asked for opinions on the introduction of
new activities, respondents were enthusiastic for all options. There also
appears to an increasing demand/expectation for continued growth and
improvement in the Park. 93% would like to see a Toboggan Run, 85% a Cable
Car Ride, 80% the tree-top, high rope adventure, 80% Zorbing and 77% a Lazer
Combat.
2.3 Competitors
There is no direct competition within 25 miles of the Park, although beyond
this, regional attractions including; Craig-y-Nos Country Park; Margam Country
Park; Parc Cwm Darren and Glyncorrwg Ponds, are also local authority run and
offer an outdoor activity, visitor experience. Although comprising a similar
customer profile, with 82% (250,000) of DVCP visitors living within 25 miles of
the venue, they are not seen as competitors, but rather also encouraging a
healthier lifestyle for residents.
3. KEY OBJECTIVE
To increase day visitor numbers, increase overnight stays in Camping,
Caravanning and Hotel accommodation, increase overall visitor spend and
spend per head.
4. Strategy
A number of marketing options to increase visitor numbers were considered.
To take full advantage of the growing activity market and to increase visitor
spend the recommendation is to take a two phased approach.
4.1 Phase 1 would see the implementation of a market penetration strategy
(existing product - new markets) by attracting new customers OR by
encouraging existing users to visit more often, stay longer and to spend more,
specifically:
4.1 Making the Park more visible to encourage non-users;
4.2 Branding the Park and Cafe to improve loyalty from existing customers;
4.3 Introducing a strong and integrated communications campaign;
4.4 Promoting the venue to specific target audiences:
- Existing users...Gain more loyalty/regular attendances;
- Local families (social/ event attendees);
- Local Schools (environmental education);
- serious walkers/ramblers/cyclists;
- Local groups - meetings/functions;
- Local businesses - meetings/seminars/team building;
4.5 Introducing a relationship marketing strategy through a staff-training
programme;
4.6 Developing an exciting programme of social and educational events
throughout the year;
4.2 Phase 2 would look at Product development (i.e. introducing new or
developed products to the existing markets) specifically:4.7 Introducing new activities/attractions to the park;
5. Tactics
Phase 1, the Market Penetration Strategy, is well under way. Points 4.1 to 4.4
included a complete re-branding exercise, started in 2009, followed by a
comprehensive communications campaign. A staff-training programme has
been implemented, and this should be rolled out fully before the start of the
2012 season. 4.6 was initiated this year with the introduction of an events
programme, and this will be expanded and improved year on year.
Phase 2, the Product Development Strategy started with the development of a
questionnaire in Summer 2011, and a subsequent consultation exercise,
undertaken in the Park during September 2011. Visitor opinions were sought
on their preference for new activities and attractions to the Park. Respondents
were very enthusiastic for almost all options and there appeared to be an
expectation for continued growth and improvement in the Park. 93% would
like to see a Toboggan run 85% a cable car ride and 80% the tree-top, high
rope adventure. Although worthy of further investigation, these activities will
need considerable funding and further exploration into the area’s suitability.
Of the less costly choices, 80% liked the idea of Zorbing and 77% wanted a
Lazer combat game. Both seem feasible, because:• both were affordable and relatively low-risk,
• they would serve to widen the appeal of the Park.
• they would attract a wider and more varied target audience
• they would create additional usage
• they would add value to the existing product
• they would create an additional source of income.
9.1 Combat Zone Live
As outline Combat Zone Live is now operational.
5.1.1 Premises & Facilities
A suitable area has been identified which has been developed using the spoil
from the recent car/coach park improvement. The ‘Green benefits’ of this
environmentally responsible initiative saved over £20k, by re-using 100% of
excess soil for grass ‘bunds’ (rather than sending the spoil off site for recycling
or land fill), creating a natural and safe arena. If the activity wants to expand in
future, the lakes within the Park will also provide a safe setting, they are not
deep, they are both less than a hectare in area and are easily accessible.
5.1.2 Target Audience
This is considered a family activity, and should appeal to a wide age group,
larger (Adult) Zorbs would be purchased to cater for this market. However, the
notoriously difficult to reach adolescent is also a key target.
5.1.3 Competitor’s
There do not appear to be any serious competitors within a 25 mile radius.
Margam Park (30miles) has experimented with a Zorbing but will not infringe
on the unique visitor offer from DVCP, particularly as 71% of visitors travel less
than 10 miles to the Park.
5.1.6 Marketing
The activity will be included within the recently developed events and activities
programme. It will be detailed on the Park’s own website and listed with the
Council’s Tourism Unit website under ‘activities’ and ‘events’. This in turn will
be forwarded to network partners. It will be featured in regional marketing
material published by the Tourism Unit on behalf of the Local Authority and in
conjunction with Visit Wales.
5.2.2 Target Audience
This would be a unique offer, aimed at families, children and adults. The Park’s
accommodation would enable a residential aspect to be incorporated, helping
to capitalise on the lucrative corporate team building and group activity
market. Other providers have managed to engage with the notoriously difficult
10-16 market with this activity and it is envisaged that, when combined with,
the wider ‘outdoor education’ offer, would be the perfect inducement.
6. Marketing Plan – Dare Valley Country Park
In 2014, there will be various marketing initiatives undertaken. Specifically it
will incorporated :Marketing Plan – to encapsulate and give direction to all marketing efforts.
Events Brochure 2014 – 20,000 print run
New - Weddings at Dare Valley – Wedding pack, banners, pop up banners,
attending various wedding fairs.
New - Marketing plan – Combat Zone live.
Group accommodation – e brochure – specific targeted market.
Newspaper & magazine adverts.
Banner advertising at specific locations.
Posters – produced on site.
New - Rhondda Cynon Taff – Coach operators brochure.
Use of Councils web site. Internal and external profiles.
Web sites – The Valleys -
APPENDIX 2
Fauna and Flora
The park contains a diverse range of plant and animals including the following:
Flora:
Primrose Primula vulgaris
Ragged Robin Lychnis flos-cuculi
Fools Watercress Apium nodiflorum
Eyebright Euphrasia officinalis
Wild Strawberry Fragaria vesca
Common spotted Orchid Gymnadenia conopsea
Birds:
Buzzard Buteo buteo
Sparrowhawk Accipter nisus
Goshawk Accipter gentilis
Long tailed Tit Aegithalos caudatus
Wood Warbler Phylloscopus sibilatrix
Crossbill Loxia curvirostra
Inverterbrates:
Brimstone Gonepteryx rhami
Orange tip Anthocharis cardamines
Peacock Inachis io
Popular Hawkmoth
Broom tip
Common Blue Damselfly Enallagma cyathigerum
Mammals:
Weasal Mustela nivalis
Field Vole Microtus agretis
Daubenton’s Bat Myotis daubentoni
Badger Meles meles
Stoat Mustela erminea
Wood Mouse Apodemus sylvaticus
Reptiles and Amphibians
Adder Vipera berus
Slow Worm Anguis fragalis
Common Toad Bufo bufo
Common Frog Rana temporaria
Palmate Newt Triturus helveticu
APPENDIX 3
Main Management Operations (Grounds)
Trees
Objective
Ensure the park trees are in a healthy condition and are not a risk to public
health and safety
Shrubs
Objective
Maintain planting in a neat and tidy condition but ensuring that timing of
works does not compromise habitat value
Bedding Plants/Floral Displays
Objective
To produce attractive colourful and free flowering annual displays that are
neat, litter and weed free
Grass
Objective
To provide a range of grasslands within the park from sports pitches to wild
zones to provide high quality amenity value to visitors and sports users alike
and increasing biodiversity
Riverside/water margines
Objective
Provide additional visual and biodiversity interest through selective thinning of
shrubbery growth.
Wild Zones
Objective
Increase the biodiversity value of the park through adoption of sympathetic
management operations. Through the use of the Countryside section provide
information about the Wild Zones. Provide outdoor educational resource for
schools
Hedgerows
Objective
To produce a dense healthy natural barrier or screen with a neat, tidy and
pleasing appearance
DARE VALLEY COUNTRY PARK
2012