2014 Media Kit - Mi Familia Magazine

2014 Media Kit
PRINT
Mi Familia Magazine is dedicated to
inform, educate and entertain young
Hispanic families by encouraging and
promoting the growth and respect of our
own Hispanic cultural value.
www.MiFamiliaMagazine.net
ONLINE
EVENTS
Office | Houston
1800 Bering Dr. Suite 940, Houston, TX 77057
281.890.9006
Office | Rio Grande Valley
956.227.1044
In Mi Familia Magazine you will find the following sections:
Para Tí (For You)
Hi Tech
Mi Bebé (My baby)
Mi Historia (My Story)
Story about a figure in our community who has stood out throughout the
years and has made a difference one way or another.
Mi Vida en Palabras (My Life Through Words)
Our cover story of the featured front cover family. Families from diverse
backgrounds tell their stories about their success over life’s many
obstacles with the goal of inspiring and motivating our readers.
En Familia (Family Time)
Mujer Moderna (Modern Woman)
Mi Critica Gastronómica (My Culinary Critic)
Recursos (Resources)
Made to target parents directly. Interesting articles that are of great use;
Advice on raising children, and ideas to improve your relationship.
A section where you will find all the whereabouts for babies. Practical
advices on how to welcome your new addition to your family.
A bit of everything. Cooking, beauty tips, and entertainment focused
completely on the up-to-the-minute woman.
El Rincón Bohemio (Bohemian’s Corner)
A small corner where we remember great stories that we one day heard
from our elders and from songs. Also, some history where our ancestors
participated in directly.
We could not leave this section out. Staying on top of the latest technology
trends and keeping you informed.
Keeping family unity is our priority in this section. Living in a comfortable
and functional home, sharing family time together, and helping each other
keep a good family atmosphere.
A guide of activities that are of interest to the family.
Calendario de Eventos (Calendar of Events)
PRINT
Mi Familia Magazine targets the young Hispanic families.
User Profile
Age
18-24 25-34 35-44
45-54 55+ Our Publication
Male
33% Female
67%
4% 13% 11% 3% 2% 8% 28% 21% 8% 2% Marital Status
Married 76%
12%
41%
32%
11%
4%
Mi Familia Magazine is the only regional monthly magazine dedicated to
serving and empowering Hispanic parents. Its message targets young
Hispanic parents by addressing family-oriented issues living in a culturally
diverse city.
Mi Familia Magazine separates itself from the national titles by offering
features about local Hispanic concerns, cultural connections, resources
and listings. We offer readers topics with international scope and local
relevance, from Hispanic families to Hispanic families. This thought provoking and service oriented editorial package is complemented by targeted advertising that gets parent’s attention while they are thinking about
their family’s needs. Unlike most publications, the ads aren’t a distraction;
they’re an additional resource for our readers.
Our Distribution view map
Mi Familia Magazine is distributed every month in locations frequented by
Hispanic family consumers like grocery and retail stores, schools, libraries, churches, health clinics, etc.
Monthly circulation:
30,000 magazines
Some distribution points: Houston Public Libraries, Harris County Public
Libraries, AAMA, Jefferson Dental Clinics, Neighborhood Centers,
Rey del Pollo, Doneraki, Tostada Regia, Mamacita’s Restaurant, etc.
ONLINE
Mi Familia Magazine digital
fReaders can enjoy our magazine on the go on
their smartphones, iPads, and other tablets.
fImpressions: 1,000,000+ *
fMonthly Email Blast to our subscribers
fMFM digital is promoted and advertised on
Facebook.
fMFM is the Spanish digital magazine with the
highest impressions, readers & page views in
Texas according to issue.com.
www.MiFamiliaMagazine.net
Monthly
Visits: 40,398+
Page views: 140,058+
Hits: 975,070+ **
Social Networks
*MFM digital statistics provided by issuu.
**Web statistics provided by Webalizer.
EVENTS
We work with non-profit organizations, charities, local
Chambers of Commerce, and community leaders by
covering their social, business or gala events.
Besides our community events, we create and
organize our own events. MFM Events:
kMi Familia Fest kMujer Moderna kConferencia
Padres e Hijos kNoche Romantica.
Sponsorships are available for each event where
we promote your company with your marketing
materials, your logo, display banner, etc.
2014 EDITORIAL CALENDAR
Issues
Editorial
Community Events
Issues
Editorial
Community Events
FEBRUARY
Love and Friendship
Dental Health
Health Fair
Career & Education
Expo
Deadline July 25
AUGUST
Back to School
Heart Disease
Theater District Day
PlazAmerica BTS
MARCH
Spring Break
Int’l Women’s Day
Pets
Mi Familia Fest-Spring
Mujer Moderna
Deadline August 22
SEPTEMBER
Independece Day
Fiestas Patrias
Fiestas Patrias Festival
ESPN Soccer Cup
APRIL
Easter
Kid’s Parties
Autism
Houston Children’s
Festival
Sabor del Northside
Deadline September 26
OCTOBER
Breast Cancer
Hispanic Heritage
Month
Day of the Hispanic World
Mi Familia Fest
Energy Day
MAY
Mother’s Day
Quinceañera
Teen Pregnancy
Cinco de Mayo Festival NOVEMBER
Deadline October 24
ESPN Soccer Cup
Thanksgiving
The Best Toys
“Día de los Muertos”
MECA Festival
JUNE
Father’s Day
Summer Vacation
Sports
Annual Salute to
America Program
Christmas and New
Year
The Best Gift
Posadas & Pastorelas
JULY
Independence Day
Your Wedding
Behaivior Problems
Independence
JANUARY 2015
4th. of July Celebration Deadline December 26
Mi Familia Fest
Deadline January 24
Deadline February 21
Deadline March 21
Deadline April 25
Deadline May 23
Deadline June 20
DECEMBER
Deadline November 21
New Year’s Resolution Rosca de Reyes
Planning & Organizing
Ad Sizes
& Dimensions
Ad SizesWidthHeight
Bleed Information Full Page
7.375”
10.125”
Bleed
8.875” 11.375”
½ H. Page
½ V. Page
7.375”
3.625”
5”
10.125”
Trim Size
8.375” 10.875”
¼ H. Page
¼ S. Page
7.375
3.625”
2.425”
5”
Live Area
7.375” 10.125”
1/8 H. Page
1/8 V. Page
3.625”
1.75”
2.425”
5”
1 SuperSaver
2.542”
1.375”
Advertising Material Requirements:
• We prefer to receive ads in InDesign (packaged with
all fonts included) or Adobe Illustrator so we can make
changes to the files if requested and convert the files
properly to our settings. We will also accept: PDF, EPS or
TIFF file formats. Please make sure you embed the fonts
when providing a PDF file format.
• All images should be 300 dpi.
For more information on placing your business in
Mi Familia Magazine, please contact your account executive
at 281.890.9006 | [email protected]
Office | Houston: 281.890.9006
1800 Bering Suite 940, Houston, TX. 77057
Office | Rio Grande Valley: 956.227.1044
[email protected]
www.MiFamiliaMagazine.net