Sales Book
Transcription
Sales Book
Sales Book Kiev 2015 12 V. Chernovola str. 01135, Kiev, Ukraine Global Spirits is the global leading producer of alcoholic beverages, the biggest international alcohol holding company in Eastern Europe. The company was established in 2008. Today it combines the core spirit production businesses of Ukraine, Russia and the USA. Global Spirits includes up-to-date facilities for vodka, liqueur, cognac, brandy, wine, champagne, vermouth, gin and low-alcohol beverage production: • Khortytsa Distillery (Zaporozhye, Ukraine) • Pervak Distillery (Poltava, Ukraine) • Russkiy Sever Distillery (Vologda, Russia) •Odessa Cognac Factory (Odessa, Ukraine) Apart from the production facilities, Global Spirits owns a multi-branch distribution network: • Ukrainian Distributing Company (Kiev, Ukraine) • Megapolis Trade House (Moscow, Russia) • Megapolis Trade House (New York, USA) The Holding products are sold in more than 80 countries all over the world. The brand portfolio combines such popular brands as Khortytsa, Pervak, LEAF, Russkiy Sever, Morosha, Medovukha, Oreanda, San Marino, Mikado, Shustov, Chaika, Desna, Arcadia, Chernomorskiy, Vologodskaya, etc. Global Spirits headquarters is located in Kiev (Ukraine). The company also has offices in Moscow (Russia) and New York (USA). 2 Khortytsya Distillery The Khortytsya distillery is the leading manufacturer of alcoholic beverages. First bottles were produced in December 2003, exactly one year after the start of construction. The distillery was built “from scratch” as a unique project on a carefully chosen location. Production capacity of the Khortytsya distillery allows producing 16 bottles of vodka per second. The average speed of the production line is 30 meters per minute. The Khortytsya distillery has more than a hundred different spirits recipes. The total volume of the storage facility is 1,000 cubic meters, or 100,000 hectoliters, or 1,000,000 liters. “The best equipment – to the best distillery!” was our motto when equipping the distillery. Our research laboratory is monitoring the compliance with all the technological modes of production, enforcing the quality control of raw materials, work in progress and manufactured spirits. The laboratory is equipped with the state-of-the-art equipment and reagents. Its employs the best professionals in the spirits industry in Ukraine. At the Khortytsa distillery we use the most advanced technology to be found in the global spirits industry, thus we can ensure the highest quality of our products. 4 Silver Cool Classic mint flavored vodka vodka Alc. Vol. 40% 0.2 L, 0.5 L, 0.7L, 1.0 L Alc. Vol. 40% 0.2 L, 0.375 L, 0.5 L, 0.7 L, 1.0 L Adherence to exact proportions of ingredients is what makes this vodka special. In order to produce this vodka we use a traditional recipe combined with the best modern technologies. That’s how we keep the unique flavor of true classic vodka. The unique features of this vodka are flavors of fresh green mint and relaxing menthol that refreshes you on hot summer days. The water used in this product undergoes a seven-stage purification process, which provides the silverish shine to this crystal clear vodka. Platinum vodka Alc. Vol. 40% 0.5 L, 0.7 L, 1.0 L We have struck the perfect balance of the finest ingredients that is at the heart of this vodka’s exceptional smoothness. Khortytsa Platinum will be appreciated by true connoisseurs and is an ideal choice for cocktails. 5 Platinum Light vodka ICE vodka Alc. Vol. 37,5% 0.5 L, 0.7 L Alc. Vol. 40% 0.5 L, 0.7 L We use a classic manufacturing technology and high quality ingredients to produce Khortytsa Platinum Light. This spirit contains 37,5% pure alcohol and has a carefully balanced recipe that makes it really smooth and a bit spicy at the same time. Crisp coolness of this vodka’s breath represents the ultimate Arctic purity. The unique bottle changes its color when cooled. Mint, linden and menthol give our vodka that subtle floral flavor and the true freshness of Khortytsa ICE. 6 DE LUXE Premium vodka vodka Alc. Vol. 40% 0.75 L Alc. Vol. 40% 0.7 L The intricate recipe of this product delivers the best of what the world of today’s ultra-premium vodkas. It harmoniously combines cherry shootflavored alcohol and natural cinnamon. Please enjoy this delicious vodka at home or at a party with your friends. Those who understand and appreciate the world’s finest spirits have already given the silky taste of Khortytsa De Luxe the credit it deserves. Sophisticated technology and the natural purity of water make this product truly unique. Organic ingredients, used in Khortytsa Premium production process, lend this vodka its clean, refreshing, and smooth taste. Souvenir set Alc. Vol. 40% 2 x 0.5 L This sophisticated gift set represents a combination of two popular vodkas with taste of cool freshness and extra softness. It consists of vodka “Platinum” and flavored vodka “Silver Cool”, as well as three branded glasses. Decorated in the best traditions of modern design, the set is a perfect gift for those who appreciate the absolute quality in all its expressions. 7 8 Medovukha Buckwheat flavored vodka Medovukha May vodka Alc. Vol. 40 % 0.2 L, 0.5 L Alc. Vol. 40 % 0.2 L, 0.5 L This flavored vodka provides a full-bodied feeling of harmonious combination of its components: alcohol LUX, natural buckwheat honey with grass infusions of oregano, thyme, cinnamon and peppermint. Soft aroma of honey perfectly balances this combination. The popularity of this recipe is achieved by perfect combination of alcohol LUX, crystal clear water and natural May honey. The aroma of honey resembles spring blooming of Ukrainian garden. 9 Poltava Distillery Officially the Poltava Distillery was founded in 1986, although the Poltava province directory mentions that the David Moldavsky distillery existed under Panyanka mountain since 1885. Today the Poltava Distillery is a modern factory which combines the best traditions of the past and with the state-of-the-art technology for spirits production. When producing spirits we clean the water-alcohol mixture only with natural sorbents and use solely herbal ingredients from ecologically clean areas. We produce our vodka using the high quality pure alcohol and specially treated smooth Poltava water, which adds a piquant taste and makes our vodka a unique product. 11 Pervak Homemade Rye first distilation Pervak Homemade Wheat double distilation Alc. Vol. 40% 0.25L; 0.5L; 0.7L; 1.0L Alc. Vol. 40% 0.25L; 0.5L; 0.7L; 1.0L Our forefathers appreciated most the spirit of a first distillation. That’s why we took the aroma spirit of rye bread of the first distillation to make this special vodka. We have also added to the recipe the grain spirit, best drinking water, as well as aroma spirits of lime-blossom color and honey. So now you can fully enjoy the mild flavor and rye aroma of our Pervak. The secret of this Pervak is in its double distillation. We double-distilled aroma spirit of wheat bread and added the grain spirit and best drinking water. Also we added to the recipe the aroma spirits of lime-blossom color and a bit of sugar syrup. This is the way we made the really soft drink with a barely perceptible flavor of whaet bread. Pervak Homemade flavored vodka Alc. Vol. 40% 0.5L; 0.7L Since olden times the most delicious homemade drinks were made on the basis of malt, and always - rye. Particularly in this component the secret of the unique taste and aroma of freshly baked rye bread is hidden. Creators of Pervak Homemade strictly followed the old revived recipe using fragrant alcohol rye malt and rye infusion. That’s the way the real homemade drink is prepared, with its mild flavor and sweet-scented bread aftertaste. Pervak Homemade Pepper Honey flavored vodka Alc. Vol. 40% 0.5L Back in the days vodka with pepper was made in every home, due to the reason that it’s not only delicious, but also gives strength and makes your immunity system stronger. Recipe of our ancestors was kept until the present days. Same as 300 years ago, we take the grain spirit, best drinking water and add to the recipe hot chili pepper with the extract of honey. This recipe makes the taste of Pervak extremely soft and provides it with spicy notes of pepper. 12 MOROSHA Reserve vodka MOROSHA Spring vodka Alc. Vol. 40% 0.2 L, 0.5 L, 0.7 L, 1.0 L Alc. Vol. 40% 0.2 L, 0.5 L, 0.7 L, 1.0 L The combination of mineral water and alcohol Lux supply the recipe of this vodka with a hint of classic vodka. Water is taken from the height of 470 meters. Aroma spirits of Carpathian herbs and verbena are perfectly combined with mineral water and alcohol Lux. This combination supplies Morosha Reserve with unbeatable aroma. Water is taken from the height of 850 meters. MOROSHA Carpathian vodka Alc. Vol. 40% 0.2 L, 0.5 L, 0.7 L, 1.0 L Mineral water, alcohol Lux and extract of oat flakes provide uniqueness to the recipe of this vodka. Water is taken from the height of 630 meters. 14 MOROSHA on water of the lake Sinevir flavored vodka MOROSHA PREMIUM vodka Alc. Vol. 40% 0.5 L, 0.7 L Alc. Vol. 40% 0.75 L The combination of natural water and alcohol Lux, aromatic alcohol of lime and eucalyptus give this product a unique taste. Water for this vodka has a unique origin - clean Sinevir lake which is situated in the Carpathian Mountains at an altitude of 989 meters above sea level. Taste range is based on the predominance of aroma spirits of verbena and hips combined with mineral water and alcohol Lux, which provides elegance and perfection to its recipe. Water is taken from the height of 1050 meters. 15 Bastardo Oreanda Pinot Noir Oreanda Alc. Vol. 9,0–12,0 % 0.7 L Alc. Vol. 9,5–13,0 % 0.7 L Table, ordinary semi-sweet red wine. Produced from Bastardo of Magarach grapes. Scarlet chocolate color. Serve chilled +15 °C to +18 °C with fruits, light desserts as well as meat. Table, ordinary semi-sweet red wine with reach fruity bouquet. Produced from Pinot Noir grapes. Has an intense dark ruby color and full harmonious taste. Serve chilled +15 °C to +18 °C with white and red meat, cheese. Cabernet Alc. Vol. 9,5–14,0% 0.7 L Table, ordinary varietal dry red wine. Produced from Cabernet-Sauvignon grapes. Dark ruby color, aroma of fruits with hints of black currant and cherry. Viscous, rough wine. Serve chilled +15 °C to +18 °C with meat and cheese. Ukrainian Cahor Alc. Vol. 16 % 0.7 L Ordinary fortified dessert sweet wine. Produced from Saperavi, Cabernet-Sauvignon and other red European grapes. Deep color with hints of chocolate and rich taste with hints of black currant and prunes. Serve chilled +18 °C to +20 °C with fried fowl and desserts. 17 Chardonnay Oreanda Pinot Blanc Oreanda Alc. Vol. 9,0–12,0 % 0.7 L Alc. Vol. 9,5–13,0 % 0.7 L Table, ordinary semi-sweet white wine. Produced from white Chardonnay grapes. Straw color and aroma of wild flowers. Serve chilled +12 °C to +14 °C with fish and seafood. Table ordinary semi-sweet white wine. Produced from Pinot Blanc grapes. Taste refined, harmonious. It goes well with fish. Serve chilled +12 °C to +14 °C. Sauvignon Alc. Vol. 9,5–14,0 % 0.7 L Table, ordinary varietal dry white wine. Produced from green Sauvignon grapes. Aroma with tints of ripe flowers, fresh taste with pleasant sour-sweet flavor of green apple. Serve chilled +12 °C to +14 °C with fish, vegetables, seafood and other food which contains tomato sauce. Muscat Oreanda Alc. Vol. 9,0–12,0 % 0.7 L Ordinary sweet dessert white wine. Produced from white Muscat grapes. Light golden color, with hints of honey and raisins. Serve chilled +15 °C to +18 °C with fruit desserts. 18 Oreanda brut sparkling wine Oreanda semi-dry sparkling wine Oreanda semi-sweet sparkling wine Alc. Vol. 10,5–12,5 % 0.75 L Alc. Vol. 10,5–12,5 % 0.75 L Alc. Vol. 10,5–12,5 % 0.75 L Produced from Chardonnay, Aligote, Sauvignon and Pinot Blanc grapes. Crystal clear with delicate developed aroma of white flowers. Balanced and gentle taste. Pale straw color. Serve chilled +8 °C to +10 °C as aperitif. Amazing festive sparkling wine. Produced from classic Aligote, Sauvignon, Pinot Blanc and Chardonnay grapes. Combination of delicate aroma, light taste and heady frivolity. Plays with light tints in a glass. Serve chilled +8 °C to +10 °C. Produced in the best traditions of winemaking from Chardonnay, Sauvignon, Aligote and Pinot Blanc grapes. Light golden color and delicate sweet taste with hints of ripe fruits. Balanced and gentle taste. Pale straw color. Creates a holiday spirit and will decorate your table. Serve chilled +8 °C to +10 °C with desserts and sweet cookies. Oreanda sweet sparkling wine Alc. Vol. 10,5–12,5 % 0.75 L Sweet sparkling wine of Ukraine Oreanda Gold is made from selected grapes European class: Chardonnay, Riesling, Pinot, Aligote, Sauvignon and Traminer. Differs with pure straw color, and slight pink tinge. Characterized by complete, harmonious taste with floral aroma and pleasant delicate coolness in harmony with light desserts and fruits. Oreanda semi-sweet rose sparkling wine Alc. Vol. 10,0–13,5 % 0.75 L Rose sparkling wine with rich Muscat hints and bright sparkling features. Produced from Muscat grapes. Delicate sweet taste with hints of ripe fruits. Balanced, full-bodied bouquet. Serve chilled +8 °C to +10 °C. Oreanda semi-sweet red sparkling wine Alc. Vol. 10,0–13,5 % 0.75 L Produced from traditional Cabernet-Sauvignon, Merlot and Pinot grapes. Bright ruby wine with full-bodied bouquet. Noble notes and light ripening tones. Smooth, developed taste with bright sparkling features. Serve chilled +8 °C to +10 °C. 20 ASTI white sweet sparkling wine FRAGOLINO red sweet sparkling wine PROSECCO brut sparkling wine Alc. Vol. 10,0–13,5 % 0.75 L Alc. Vol. 10,5–12,5 % 0.75 L Alc. Vol. 9,0–12,0 % 0.75 L ASTI is a leader in sparkling sweet wines. World famous sweet sparkling wine with amazing fragrance that combines sweetness and freshness of ripe nutmeg undertoned with acacia flowers and orange. According to its exceptional taste ASTI does not repeat any French or Italian wine. ASTI is an essential attribute to the wine evenings, romantic dinners and weddings. Due to its delicate taste, ASTI is considered one of the most favorite women’s wines. Fragolino is a famous drink, known for delicate aroma of fresh strawberries. This sparkling wine is made of special type of grapes called Vitis Labrusca (or Isabella), known as “strawberry grapes.” Fragolino is an excellent dessert sparkling wine which goes well with fruits and cakes. Taste of sparkling wine is elegant, with soft shades of fragrant strawberries. The drink aroma is very nice and light. Fragolino wine is a wonderful gift for ladies. Prosecco is a popular dry sparkling wine that came from Italy. Taste is fresh and dry, with fruity shades of grapefruit, green apple, peach, and with spicy aftertaste. To enjoy unique, fresh and light taste of this wonderful wine fully, serve it chilled (+6 °C to +8 °C). 21 SAN MARINO BIANCO vermouth SAN MARINO ROSSO vermouth Alc. Vol. 15 % 0.5 L, 1.0 L Alc. Vol. 15 % 0.5 L, 1.0 L Vermouth TM San Marino BIANCO belongs to white dessert vermouths. Ingredients: dry white and rose table and/or fortified wine materials, concentrate of grapes juice, ethyl alcohol, absinth, thyme, elder, marjoram, ox-eye daisy, angelica, rue, basil, sage and other extracts. Vermouth TM San Marino ROSSO belongs to red dessert vermouths. Ingredients: dry red table and/or fortified wine materials, concentrate of grapes juice, ethyl alcohol, absinth, thyme, elder, marjoram, ox-eye daisy, angelica, bitter, lavender, nutmeg, bergamot flowers, magnolia vine extracts, etc. 22 23 Odessa Cognac Factory The Odessa Cognac Factory is а fullcycle production of cognac on the classical French technology. This means that all stages of production of cognac - from grape seedlings to alcohol exposure and pouring cognac in bottles produced in the same enterprise. This allows you to create a real cognac with its own unique character. Factory history begins back in 1863, when the territory of modern enterprise was founded as a small winery of Black Sea Wine Making Society. The company which was developing dynamically, already by 1890 became quite famous. At that time Shustov dynasty became interested in the winery. As a result, at the beginning of XX century «Shustov» cognac, perhaps, was the best known product in Russian Empire. At the World Exhibition in Paris in 1900 Russian cognac was awarded with the Grand Prix and it was the biggest victory Shustov dynasty. It was the time when Shustov dynasty, the world’s only foreign producers of cognac, were honored to name their product as “cognac”, and not “brandy” as all others. In 1912, on forty-ninth year of its existence, the Association of Nikolai Shustov received the title of Supplier of the Imperial Court. Now factory is the flagman in winery culture in Ukraine. Only Odessa Cognac Factory boasts the largest fleet of cognac barrels and the biggest stockpiles of the oldest cognac spirits. 24 Desna, V.S. Cognac of Ukraine (brandy) Desna, V.S.O.P. Cognac of Ukraine (brandy) Alc. Vol. 40 % 0.25 L, 0.5 L Alc. Vol. 40 % 0.25 L, 0.5 L Created from brandy spirits aged not less than 3 years. Bouquet with developed tones of aging, taste is harmonious and complete. Created from brandy spirits aged not less than 4 years. Bouquet with developed tones of aging, taste is harmonious and complete. Brandy, V.S. Cognac of Ukraine (brandy) Alc. Vol. 40 % 0.25 L, 0.5 L Created from brandy spirits aged not less than 3 years. Bouquet with a slight vanilla flavor. Taste is full, balanced and harmonious. 25 Shustov, V.S. Cognac of Ukraine (brandy) Alc. Vol. 40 % 0.25 L, 0.5 L Сreated from brandy spirits aged not less than 3 years. Has a bouquet with light tones of aging. The taste is harmonious and full. Shustov, V.S.O.P. Cognac of Ukraine (brandy) Alc. Vol. 40 % 0.25 L, 0.5 L Created from brandy spirits aged not less than 4 years. Has a delicate bouquet and harmonious, smooth taste. Shustov, V.V.S.O.P. Cognac of Ukraine (brandy) Alc. Vol. 40 % 0.25 L, 0.5 L Created from brandy spirits aged not less than 5 years. Has a delicate bouquet dominated by floral tones. The taste is full, soft. 26 Arcadia Vintage brandy of Ukraine Seagull Vintage brandy of Ukraine Alc. Vol. 41 % 0.5 L Alc. Vol. 40 % 0.5 L Vintage brandy of Ukraine Arcadia is produced from brandy spirits of no less than 8 years of average aging time. Blend contains aged brandy spirits of 10 -12years of aging. Predominating vanilla and chocolate tones complete its amazing bouquet. Vintage brandy of Ukraine Seagull is produced of brandy spirits of 6-7 years of average aging time. Blend contains aged brandy spirits of 8-10 years of aging. This brandy has mild harmonious taste and flower-cream bouquet. Jubilee Vintage brandy of Ukraine Alc. Vol. 43 % 0.5 L Vintage brandy of Ukraine Jubilee is produced of brandy spirits of no less than 10 years of average aging time. Blend contains brandy spirits of 9-15 years of aging. Excellent bouquet of flower, light chocolate and vanilla tones is harmonically combined with maturity tones. 27 Odessa Cognac of Ukraine (brandy) Kyiv Cognac of Ukraine (brandy) Alc. Vol. 43 % 0.7 L Alc. Vol. 42 % 0.7 L Average age statement of its components is over 11 years. Subtle bouquet with rich variety of flower and chocolate tinges. Soft and buttery taste. This brandy won four silver and six gold medals at international competitions. Produced since 1960. Average age statement of its components is over 15 years. Rich and balanced creamy chocolate bouquet with maturity tones creates the peculiarity of Kiev brandy. This brandy has soft velvet taste. It won two silver and eight gold medals at international competitions. Produced since 1963. Golden Duke Cognac of Ukraine (brandy) Alc. Vol. 40 % 0.7 L It is the most aged brandy in a line of Odessa Brandy Factory. Average age statement of its components is over 20 years and the blend is additionally kept in oak casks for not less than 3 years. Its taste is peculiarly soft, subtle and fragrant. 28 Merchandising Standards 29 Line exposition: Preferably products should be placed on a «golden» store shelf TM Khortytsa 0,75 L 0,7 L TM Medovukha 0,2 L 2 х 0,5 L 0,5 L TM Khortytsa 0,2 L 0,5 L 0,7 L 1L 30 Line exposition: Preferably products should be placed on a «golden» store shelf TM Pervak 0,2 L 0,5 L 0,7 L 1L TM Morosha 0,2 L 0,5 L 0,7 L 1L 0,75 L 31 Line exposition: Preferably products should be placed on a «golden» store shelf TM Oreanda TM Oreanda 0,7 L TM Oreanda 0,75 L 0,75 L ТМ San Marino 0,5 L 1L 32 Line exposition: Preferably products should be placed on a «golden» store shelf Line of Odessa Brandy Factory 0,5 L 0,7 L Line of Odessa Brandy Factory 0,25 L 0,5 L 0,25 L 0,5 L 33 Modular exposition 0,75 L 0,7 L Shelf 1 Shelf 1 0,5 L 0,5 L Shelf 2 0,2 L Shelf 3 Shelf 3 0,7 L Shelf 4 Shelf 5 0,5 L Shelf 2 0,5 L 0,2 L 1L 0,5 L 0,7 L 0,2 L Shelf 4 1L Shelf 5 34 Modular exposition 0,25 L Shelf 1 Shelf 1 0,5 L Shelf 2 Shelf 2 0,5 L Shelf 3 Shelf 3 0,7 L 0,25 L Shelf 4 Shelf 4 1L Shelf 5 Shelf 5 35 Modular exposition Shelf 1 Shelf 1 Shelf 2 Shelf 2 Shelf 3 Shelf 3 Shelf 4 Shelf 5 Shelf 4 Shelf 5 36