understanding retail destinations germany 2013

Transcription

Understanding
retail destinations
Germany 2013
DISCLAIMER 2013 CBRE
CBRE has taken every care in the preparation of this report. The sources of information used are believed to be accurate and reliable, but no guarantee of
accuracy or completeness can be given. Neither CBRE, nor any CBRE company, nor any director, representative or employee of CBRE company, accepts
liability for any direct or consequential loss arising from the use of this document or its content. The information and opinions contained in this report are
subject to change without notice.
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Understanding
retail destinations
Germany 2013
If you think you
know Germany,
prepare to
think again.
Welcome to Understanding Retail Destinations Germany 2013. Many of you
will know Germany as a prosperous economy that offers strong and stable
consumer purchasing power. But there’s so much more to this market,
which we hope to reveal in the following pages.
Inside this report you’ll find detailed analyses on 21 German cities. These range from major metropolises like Berlin and Munich
through to up-and-coming destinations that might be less familiar but which we believe are worth your consideration. You
can compare the characteristics and retail mix of all the main shopping environments within each city; plus there’s a wealth of
statistical information on the local economy, consumer catchments, key shopping centres and future development pipeline.
To support the city profiles we also provide an insider’s view of the dynamics that drive the retail leasing market – vital intelligence
for any retailer or investor considering entry to, or expansion within, the country. Furthermore, the publication contains feature
articles dedicated to the all-important fashion segment, the latest trends in the shopping centre environment and the burgeoning
market for factory outlet centres.
I hope you enjoy reading this report and that it gives you a fresh perspective on Europe’s biggest retail market; one which offers a
high street environment that is more widespread and diverse than anywhere else in this region. To find out more about any of the
points raised, get in touch with myself or any of the CBRE retail experts whose profiles appear throughout the publication.
Welcome to Germany!
Karsten Burbach
Head of Retail Germany
Market Overview Retail destinations
top shopping metropolises 6
18
20
Berlin 20
Hamburg 58
Munich 70
Cologne 82
Frankfurt 96
Dusseldorf major retail markets 106
118
Stuttgart 118
Dortmund 126
Essen 132
Bremen 140
Leipzig 146
Dresden 154
Hanover 162
Nuremberg 170
destinations worth to have a look at 178
Mannheim 178
Bonn 184
Karlsruhe 190
Muenster 196
Wiesbaden 204
Aachen 210
Freiburg 216
SHOPPING CENTRES & FOC‘S
222
Germany’s Shopping Centre Scene 222
Factory Outlet Centres 226
The German Retail Leasing Market 230
CBRE Services
236
Glossary
240
Legal Notice
243
6
The German
Economic basics
Germany is Europe’s most populous country, inhabited by some 81.7 million
people, of whom approximately 41m are counted as being in employment.
It shares common borders with nine countries, which makes it the most
important transit route within Europe.
7
254
61
201
62
250
200
46
39
123
91
103
94
150
100
20
50
10
0
nd
n
Pola
Sp ai
I t aly
respective countries. By contrast, there are 80 cities bigger than 100,000
UK
0
ce
is no dominant centre equivalent to London, Paris or Prague in their
30
Fr a n
Berlin (3.5m), Hamburg (1.9m), Munich (1.4m) and Cologne (1.0m). There
40
y
Germany has four cities with populations larger than a million, namely
300
Population
Density
50
Turk
e
plus the eastern economic centres Leipzig and Dresden.
60
a ny
individual centres of commerce such as Hamburg, Hanover and Berlin
70
Germ
Bonn, Cologne and Dusseldorf. And that’s not forgetting some of the
65
80
74
90
strength has developed along the river Rhine from Mannheim towards
Population in Million 2011
region and Nuremberg metropolitan area. A veritable axis of economic
Population density inhabitants per sq km
 Population total and density
in selected European countries
82
situated in the south, such as Munich metropolitan area, the Stuttgart
229
Some of the most prominent economic regions within Germany are
Source: Eurostat 2012
inhabitants, which illustrates Germany’s federal character.
 Lands of germany
The country comprises 16 federal states, the Bundesländer. Berlin,
Hamburg and Berlin form the so-called city-states with the remainder being
Kiel
larger territorial states such as Bavaria and North Rhine-Westphalia.
SH
MV
Hamburg
HH
Each of the Lands has its own legislative competence. For the retail real
HB
estate market, this means the Lands’ governments/parliaments decide
Bremen
BE
on their respective building regulations, planning laws and other related
Magdeburg
NW
SN
Dusseldorf
HE
RP
Germany’s gross domestic product stands at €2.6 trillion, equating to ca.
BB
ST
such as the federal building code.
Dresden
Erfurt
TH
Wiesbaden
Mainz
SL
Saarbrücken
30% by manufacturing industries, 15% from trade and 1% from agriculture
(2011 figures).
Potsdam
NI
have local bylaws in areas such as Sunday trading, street cleaning and
€31,400 per capita. Of this total, 54% is generated by service industries,
Berlin
Hanover
matters such as regulations on shop opening times. Cities also tend to
garbage collection. The federal government looks at nationwide regulations
Schwerin
BY
Stuttgart
BW
Munich
Germany generates a surplus from its exchange account of more than
150bn per year. German-produced goods from the chemical, automotive
and machinery & equipment industries are in particularly high demand
worldwide.
Among Germany’s main trading partners are European countries such
as France, UK, Italy, and the Netherlands as well as international markets
including the United States, China, Russia and Japan.
BB Brandenburg
BE Berlin
BW B aden-Wuerttemberg
BY Bavaria
HB Bremen
HE Hesse
HH Hamburg
MV Mecklenburg-Western Pomerania
NI Lower Saxony
NW North Rhine-Westphalia
RP Rhineland-Palatinate
SH Schleswig-Holstein
SN Saxony
ST Saxony-Anhalt
SL Saarland
TH Thuringia
8
When compared with its European neighbours, Germany shows favourable
 gdp output compilation 2011
economic metrics, notably in areas such as unemployment and public
debt.
1%
agriculture
15%
trade
Germany’s economy is based on export industries, with car production
most prominent among them. The country is home to Volkswagen (Lower
Saxonia), Daimler-Benz and Porsche (Baden-Wuerttemberg), Audi and
BMW (Bavaria), plus Ford Germany and Opel.
54%
services
30%
manufacturing
industry
Source: GTAI, destatis 2012
While several large German entreprises are global players, the vast
 Public households in selected european
countries 2011
-9.4
69
-5
-3.9
-4.4
-5.2
56
-7
-5
Euro
nd
n
Pola
I t aly
Sp ai
UK
y
-1
ce
Turk
e
Public household balance in % of GDP
121
85
-7.8
81
86
87
zone
general freedom of trade. Further non-physical infrastructures, such as
the legal system, (including protection of intellectual property rights) and
-9
-3
Fr a n
Source: Eurostat 2012
professional education, are considered among the best in the world.
 Unemployment in Europe
55
Harmonised seasonally adjusted
unemployment rate in %
50
45
40
35
30
25
20
15
10
5
y
Turk
e
nd
Pola
ce
I t aly
*
Fr a n
n
Sp ai
a ny
7
EU 2
Germ
Euro
zone
17
0
UK
As an economic principle, doing business in Germany is covered by
-11
-0.8
n.a.
n.a.
World Economic Forum published in 2011.
7
the second-best in the world after Hong Kong according to a study of the
a ny
river harbours), communications and energy. This is evaluated as being
-15
-13
Germ
infrastructure in terms of transportation (streets, railways, airports, sea and
Gross public debt
Public household balance
17
An important feature of the German economy is its well-developed
Gross public debt in % of GDP
and even construction services, to be world-class enterprises.
130
120
110
100
90
80
70
60
50
40
30
20
10
0
83
consider engineering firms Siemens and Bosch, plus others in chemistry
-4.1
an anchor of employment stability. Of the major companies, we can
EU 2
majority of all firms (99.7% out of 3.7m firms) are small and medium-sized –
Harmonised seasonally adjusted total unemployment rate 07/2012
Harmonised seasonally adjusted 15-24 years unemployment rate 07/2012
Harmonised seasonally adjusted 25-74 years unemployment rate 07/2012
**data for Italy 25-74 years 06/2012. Source: BBSR 2011, Eurostat 2012
9
10
The German
Retail Market
Retail is an important sector in the German economy. 16.4% of Germany’s
GDP is generated by German retail. In comparison, Germany’s renowned
automotive industry (production/sales), with companies including BMW,
Volkswagen and Mercedes, contributes only 8.1% to Germany’s total GDP.
This makes German retail an important employer. There are currently three
million people employed by approx. 400,000 retail companies, of which
approx. 1.3 million employees are employed full-time.
11
89.5% of the disposable income available to Germany’s population is
used for private consumption. This figure has risen steadily over the past
 Economic Performance
of Germany’s Retail Sector 2011
11 years, whilst the savings rate has remained at a constant level of 11.5%.
GDP
Despite the current European economic uncertainties, German consumers
100%
are not increasing the percentage of their incomes on savings.
Private
Consumption
57.4%
Although disposable income has risen over the past 11 years, the
percentage of retail spending has reduced, falling from 33.5% in 2001 to
Retail Turnover
16.4%
28.6% in 2011. This reduction has resulted mainly from the strong increase
in the cost of living, energy prices and spending on private pension funds.
Germany’s retail market has developed relatively consistently over the past
ten years. It reached its all-time peak in 2011, at EUR 422 bn. The 2.6%
Source: HDE Zahlenspiegel 2012, destatis
 Development of Retail Turnover* 2007-2013
increase in 2011 is the highest registered since German re-unification.
400
Compared to other European retail markets, this stability in turnover would
market sentiment. It predicts growth of 1.5% but may be slightly higher,
€ bn
because the first half of 2012 developed better than expected, registering
-1.2
below. The German retail market is undergoing significant structural
Retail Turnover*
international operating retail chains. Owner-operated retail companies and
department stores have experienced a significant decline in market share
over the past decade, while big box retailers and chain store operators
on high streets and in shopping-centres have improved their position.
Whereas the department store business was affected by the insolvencies
of Karstadt, Hertie and Woolworth, owner-operated companies have
given up as a result of costs and productivity and a lack of subsequent
regulation. This development has motivated many wholesale brands to
develop their own retail businesses, which is increasing the diversity on
high streets and in shopping centres in Germany.
-2%
Nominal Change Year on Year
*excluding Automotive Sector. Source: HDE Zahlenspiegel 2012, destatis
 utilization of private households
disposable income*
change. Formats which were regarded as solid pillars in the German
retail business over decades are now being replaced by new formats and
1%
-3%
-3.1
-4%
2007 2008 2009 2010 2011 2012 2013 P.
growth of 2.6%.
Although things appear calm on the surface, there is continual movement
2%
-1%
150
0
1.0
0%
200
50
4%
3%
1.5
250
100
The 2012 forecast by the German Retail Association HDE shows positive
2.6
1.1
300
European retail markets have experienced a significant sales slowdown
and sovereign debt crises.
2.1
350
appear to be attracting interest from international retailers. Other major
over the past years due to economic uncertainties caused by the financial
428.0 433.0
411.2 415.7 402.8 411.3 422.0
17%
other**
5%
hotels and
gastronomy
8%
leisure,
entertainment
and culture
15%
traffic and
telecommunication
11%
savings
13%
food, beverages
and tobacco
6%
furniture
and household
supply
4%
clothing
and shoes
21%
accomodation costs,
supply, energy
*including increase of company pension scheme claims. **health- and bodycare, educational system, personal use, services of social facilities, insurance, finance and other services.
Source: destatis, HDE Zahlenspiegel 2012, CBRE
12
Today the German retail market is dominated by five major companies
which gain together 39% of the total domestic turnover. This is almost the
equivalent of the total food turnover generated in Germany with 37%. The
primary focus of these companies is food but some of them are also one of
the largest clothing retailers due to their complementary offer.
Today the German retail market is dominated by five major companies
which, together, account for 39% of total domestic turnover. This is
almost the equivalent of the total food turnover generated in Germany
(of 37%). The primary focus of these companies is food but some are
also considered major clothing retailers as a result of the complementary
 Market shares per distribution channel 2011
6%
other
9%
super markets,
traditional food
stores
15%
discounter
21%
specialist retailers
(non-chain)
13%
consumer markets,
hypermarkets
16%
big box stores/
specialty markets
3%
retail by mail order
3%
department stores
Source: HDE Zahlenspiegel 2012, destatis
services offered.
The main drivers of structural change in Germany’s retail market are the
following key trends:
 LARGEST RETAILERS IN GERMANY –
DOMESTIC SALES 2011
company
Internationalisation
Germany’s high streets and shopping centres are becoming increasingly
14%
specialist retailers
(chain)
in € bn
Edeka 47.20 Rewe 35.50 international. The presence of international retailers has significantly risen
Metro
30.10
Schwarz-Gruppe
28.70
over the past years. Since 2007 more than 190 new retail concepts with
Aldi 24.70 own store formats have entered the German market, over 2/3 of which have
Otto Group
10.00
an international background. It is not only small-scale stores which have
Lekkerland 8.00
improved their presence in Germany, but also large-scale retailers such as
Abercrombie&Fitch, Primark, Forever 21, Décathlon and TK Maxx.
Tengelmann Group
7.30
dm-Drogeriemarkt
4.50
Globus
4.40
Amazon
3.90
Multichannel retailing
Rossmann
3.80
It is no longer a matter of brick or click, but the integration of channels of
Euronics 3.80
distribution into the sales strategy of a retail concept. A distribution policy
which focuses only on high streets and shopping centres will no longer be
Ikea
3.40
Bartels-Langness
3.30
Karstadt Warenhaus
3.20
successful: strategic positioning with other channels such as e-commerce
H&M
3.20
and m-commerce, big box and FOC is crucial. Retailers are making ever
C&A
3.00
Praktiker/Extra/MaxBahr
2.70
Bauhaus
2.70
increasing efforts to adapt to the new customer profiles and behaviours
which have evolved over the past years. The reverse of this trend can
also be seen, whereby several originally mail-order based companies are
expanding their stationary retail business to provide their customers with a
better look and feel of their products.
Source: top 50 Handel aktuell, CBRE 2012
13
Diversification
As a number of retail formats reach a certain degree of market maturity,
they attempt to attract new customers and target groups by offering new
concepts. This either affects brands trying to drive sales from a basic level,
but also well established retail formats. The focus on certain target groups
has not only brought new diversity to the German retail market, it has also
put pressure on retailers attempting to reach out to the mass market.
Growing chain store business
To cope with these structural changes, chain store operators have a
distinct advantage over owner-operated or weak financed regional
groups. With a clear branding, strong financing and target group-focused
marketing strategy, they profit from economies of scale. This is one of the
reasons why the percentage of chain stores continues to rise in Germany’s
high streets and shopping centres.
14
The German
Fashion Market
Approximately 9% of Germany’s total retail turnover is spent on clothing and
home textiles, making it the second largest retail sector after food (37%).
Retail turnover in clothing and home textiles has continued to rise in recent
years, reaching an all-time peak of€59.7 billion in 2011, according to figures
published by the German Fashion Retail Association (BTE). This makes
Germany the world’s 4th largest apparel market, as well as the biggest in
Europe. Forecasts for 2012 are positive, with growth of 1.5% expected.
15
From a statistical point of view retail turnover for textiles is divided between
fashion and home textiles, with the fashion retail business counting for the
largest share.
As our chart shows, the 10 largest clothing and home textiles retailers
generate 35.8% of the annual textile turnover in Germany. The chart also
demonstrates that the German fashion segment is not only occupied by
 THE WORLD’S TEN LARGEST CLOTHING MARKETS*
Rank
Country
Value of Clothing
Sales 2011 (€ Million)
1
USA 222,472
2 China 153,284
3
Japan
72,242
4
Germany
59,010
5
UK 49,388
specialist retailers but also by other retail formats. Department stores and
6
Italy
45,715
food retailers – in particular food discounters – are the two biggest retail
7 Russia
41,709
8
Brazil
36,289
9
France
35,762
10
India
32,202
formats in which clothing and home textiles are sold, generating about twothirds of total fashion turnover.
* converted from USD-prices. Source: Morgan Stanley/Euromonitor International
Clothing retailers form the most important retailer group on German high
streets and in its shopping centres. National and international fashion
 TURNOVER AND MARKET SHARE OF THE CLOTHING
AND TEXTILE MARKET BY RETAIL SEGMeNTS
2010 in € Million
brands are the anchors of the retail areas and are essential to the creation
of attractive shopping environments for customers. No other retail sector
in Germany comes close to having such a variety and dynamism of retail
formats as the multi-genre fashion business has to offer.
Specialised Retailers
Clothing 29,000 51
Home Textiles
2,540
5
Commercial Textiles
2,700
5
34,240 61
Total
While the German food retail business can more or less be regarded as
%
Non-Specialised Retailers
Department stores 6,125
11
Interior and furniture
1,120
2
Sport retailers
1,405
3
the companies generate less than €1m annual turnover while only eleven
Mail order
7,255
12
companies earn more than €250m per annum.
Supermarkets/food
an oligopoly, with five major companies and a few regional players, the
German fashion retail business is much more fragmented. The majority of
This fragmentation eases market entry and opens up good opportunities
3,095
6
DIY-stores
985
2
Street Trade
200
0
Other retail sectors
2,215
3
39
for international retailers to expand their businesses into the German
Total
22,400 market. German customers are very interested in new brands which have a
Total
56,640
clear brand profile. A recent CBRE survey on the expansion of new retailers
to Germany showed that more than three-quarters of the 190 new arrivals
100
Source: BTE 2012
 Fashion Retail Market Participants by size 2009
since 2007 were fashion concepts.
9,242
Today the German fashion market is particularly interesting for international
6,957
labels as it is undergoing a significant structural change. Although the
market is relatively stable from a turnover perspective, department
4,809
2,007
constantly losing market share. The alignment of the fashion retail market
towards mono-brand stores is unrelenting and offers new players the
possibility to take part in this important shift.
3,724
4,695
stores, fashion chains with weak finances and owner operated shops are
1,325
1,127
156
344
1,299 1,379
No. of Companies
1,922
627
952
2,363
1,507 1,675
219
110
1,215
36
1,679
26
15
10
Net. Turnover in € million
Source: BTE 2011
16
In terms of target environments for pilot stores, historically the focus has
been on Germany’s vibrant high streets, with less importance attached
 Top 10 German textile retailers 2011
Firm/Group
HEadquarters
Otto-Group* Hamburg
4.116
270
H&M
Hamburg
3.29
393
C&A
Dusseldorf
3.09
494
Metro/Kaufhof
Dusseldorf
2.263
544
Germany’s historically important fashion cities are Dusseldorf, Berlin and
Karstadt
Essen
1.894
120
Munich. Dusseldorf used to be the major fashion fair location (e.g. CPD)
P&C (incl. Anson’s) Dusseldorf
to shopping centres. While shopping centres have grown in importance,
TURNOVER branches
GROSS
GENERATED
IN TEXTILES
€ million
Germans continue to relish high street shopping and, as a result, the
highest footfall can be observed there. To create brand awareness and to
present the story of their product to customers it is essential to acquire a
pilot store in either a high street location or a popular shopping centre.
a role that has now shifted to Berlin. As home to the major fairs Bread
Tengelmann
(KiK, Plus)*
Muehlheim/R., E
and Butter, Premium and Mercedes-Benz Fashion Week, all of which are
Lidl*
Neckarsulm
held twice a year, Berlin can be regarded as the “official fashion capital”
Aldi (Nord + Süd)* Muehlheim/R., E
of Germany. In addition to the major fairs Berlin is home to several other
Tchibo*
Hamburg
64
1.206
2,517
1.023
3,282
1.003
4,314
0.926
830
* estimations BTE, Source: Textilwirtschaft
specialist fashion fairs, such as In Fashion Berlin (Organic Clothing) and
Bride (Streetwear).
1.359
 LARGE CLOTHING RETAILERS IN GERMANY
TURNOVER in clothing in € Million 2011 branches
Munich hosts several fashion order centres focused on sports as well as
C&A 3.090
494
luxury related fashion. Meanwhile, Dusseldorf has the highest density of
P&C Dusseldorf
1.359
65
permanent fashion show rooms operated by national and international
Breuninger
470
10
P&C Hamburg
440
24
136
retailers.
Adler
436
SinnLeffers
335
24
One of the unique characteristics of Germany’s retail industry is the wide
Wöhrl
322
36
variety of retail chains which act as traditional multi-brand retailers but
K&L Ruppert
216
63
which also operate as vertically-integrated companies that sell private
Ulla Popken
194
199
Hirmer
183
22
Engelhorn
160
8
Douglas
148
13
Kress Modezentrum
112
29
labels only and control the entire fashion supply chain. The vast majority
of the Top 20 vertically-integrated fashion chain stores can be found in the
high streets and shopping centres of Germany’s major retail cities.
German consumers relish variety so the department stores are still their
favoured places to shop for fashion, closely followed by large scale fashion
stores such C&A. This makes department stores an interesting option
for brands which want to test the German market via a shop-in-shop or
concession solution. Currently (Spring 2011) more than 66,000 wholesale
points of sales are operated in Germany.
 TOP 10 VERTICALIsED FASHION RETAILERS 2011
Fashion TURNOVER in € Million branches
H&M 3.290
376
Esprit
897
157
Ernsting’s Family
888
1,580
Takko
813
1,074
New Yorker
723
307
NKD
503
1,247
Inditex (Zara/Massimo
Dutti/Bershka)
488
73
Dänisches Bettenlager
427
827
Charles Vögele
327
294
Source: Textilwirtschaft, company information
17
 Most Important Shopping Locations according to “Typologie der Wünsche”
64,8% Department Store
60,1% Larger Store-Brand Textile Retailers
38,9% Mail Order with Catalogue
32,7% Smaller Fashion Retail Multi-Brand
32,6% Fashion Discount
27,4% Larger Multi-Brand Textile Retailers
24,9% Consumer Market
24,1% Sporting Goods
21,7% Smaller or Mid-Size Mono-Brand Fashion Retailer
21,1% Tchibo
13,1% Factory Outlet/Factory Outlet Center
6,2% Internet/Online
multiple answers allowed
Source: IMUK Typologie der Wünsche 2010, BTE
18
Retail
Destinations
Hamburg
Bremen
Berlin
Hanover
Muenster
Essen
Dortmund
Leipzig
Dusseldorf
AAchen
Dresden
cologne
Bonn
Wiesbaden
Frankfurt
Mannheim
Nuremberg
Karlsruhe
Stuttgart
Freiburg
Munich
 Retail Destinations
City
Total population
1000s, 2012
Demographic
forecast in %
2011-2030
Unemployment Total number of
overnight stays
rate in %*
2012
2011
Scored Future Prognosis
2012
Retail relevant
purchasing power
index 2012
Retail centrality
index 2012
Page
19
Top Shopping Metropolises
Berlin 3,462
5.2
12.3
18,802,839
balanced mix of chances
and risks
95.40
105.4
20
Hamburg
1,810
5.1
7.5
9,185,288
very good future prospects
106.60
114.5
58
Munich
1,361
12.2
4.9
10,970,997
excellent future prospects
123.20
120.3
70
Cologne
1,002
2.2
9.5
4,573,022
good future prospects
107.10
110.5
82
Frankfurt
667
8.1
7.4
6,213,325
excellent future prospects
109.40
114.2
96
Dusseldorf
586
4.5
8.9
3,746,646
114.00
121.5
106
Major Retail Markets
Stuttgart
601
2.9
5.6
2,598,434
108.50
119.8
118
Dortmund
581
-5.2
13.1
176,818
and risks
96.60
110.8
126
Essen
573
-5.2
12.5
226,517
medium future prospects
101.40
111.7
132
Bremen
549
0.5
10.5
1,452,521
and risks
98.20
120.4
140
Leipzig
518
8.9
12.9
2,010,881
and risks
91.40
105.9
146
Dresden
517
11.8
10.1
3,581,647
94.80
107.1
154
Hanover
1,130
-5.3
11.3
2,002,395
and risks**
104.70
116.3
162
Nuremberg
507
2.3
7.7
2,457,111
103.00
134.7
170
Mannheim
310
2.9
6.1
887,227
99.70
138.8
178
Destinations worth to have a look at
Bonn
320
4.7
6.8
280,540
107.80
106.7
184
Karlsruhe
293
2.4
5.6
905,475
104.30
125.6
190
Muenster
275
1.5
6.1
121,769
106.10
133.1
196
Wiesbaden
278
3.7
7.3
829,527
108.60
115.8
204
Aachen
261
-4.6
10.3
645,623
and risks**
98
123.4
210
Freiburg
223
6.2
5.9
994,821
99.10
145.4
216
All Dependant Civil Employed Persons, **Data related to county-level. Source: BulwienGesa, Bertelsmann Stiftung, Arbeitsagentur, OxfordEconomics, federal statistical offices, Prognos, MB Research
*
20
Berlin
Berlin is the capital and the largest city of Germany. It is the seat of government and the base of the foreign embassies and
political and economic organisations. In addition to the public sector, Berlin’s economy is based on publishing, multi-media and
science; the city has three universities. Due to its colourful history, cultural and shopping tourism are also important economic
pillars, generating 25% of Berlin’s retail sales. Also worth noting: two of the largest German universities cluster vital scientific
communities around them.
Berlin is the largest retail market in Germany, with 38 shopping centres and two major retail areas (City West, City East)
competing for 3.5 million inhabitants. Both retail areas serve local residents in the formerly separated city halves, with a retail offer
which extends from mass market to luxury goods. A special feature is the area around Hackescher Markt, which is Germany’s
largest ‘trend location’.
 economic facts
 Prime rent development *
Total population in 1000s, 2012
3,462
Demographic forecast in %, 2011-2030 5.2
Unemployment rate* in %, 2012 13.3
GDP 2012 in € million 92,010
Total number of arrivals 2011 8,651,886
Total number of overnight stays 2011
18,802,839
Future prognosis rank (of 412) 2010
270
Scored future prognosis, 2012 balanced mix of chances and risks
Retail relevant purchasing power per capita in €, 2012 5,808
Retail relevant purchasing power, index 2012 95,4
Retail centrality, index 2012 105,4
Turnover-share of allover Germany in ‰, 2012 42,363
all dependant civil employed persons.
Source: BulwienGesa, Bertelsmann Stiftung, Arbeitsagentur, OxfordEconomics, federal statistical
offices, Prognos, MB Research
*
 catchment area
350
300
rent sq m/month in €
 Where to find
250
235
235
2008
2009
250
260
2010
2011
300
310
2012
2013
200
150
100
50
0
*100 sq m ground floor shop, ideal location and layout, 5 m frontage. Source: CBRE
 catchment population
and retail turnover potential
Bernau
Henningsdorf
Falkensee
15 min
Berlin
Potsdam
30 min
Drive time zone 15 minutes
Population Retail relevant purchasing power (€ million) Retail turnover (€ million) 1,121,582
6,741.854
9,480.690
19,478.652
20,029.482
24,713.261
23,398.189
Source: Acxiom, CBRE
Ludwigsfelde
Source: MapPoint 2010, CBRE
Berlin – City West
 Key Retail Destinations
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE RENT*
Tauentzienstraße Strongest mass market location in Berlin. Almost no local
concepts remained, KaDeWe department store,
flagshipstores and international retail chains dominate the
market.
KaDeWe, P&C, Esprit, H&M,
Zara, SchuhCity, Nike Town,
Saturn, neo, E-Plus Base,
Fossil, Bershka
Mass market consumers
from the western part with some
international elements.
300-3,000 sq m € 310
Kurfürstendamm Premier shopping street in the western centre of Berlin.
Mass market profile towards Tauentzienstraße, luxury
branding in the western part.
Rolex, Montblanc, Gucci,
Louis Vuitton, Burberry,
Hugo Boss
Luxury brands in the western part 100-600 sq m
of Kurfürstendamm; the rest is
aimed at a broad mix of consumers
Apple, Pylones, Urban Outfitters, (locals and tourists). Locals from
Benetton, Karstadt, C&A, H&M the westward part of Berlin’s
catchment area, many tourists.
€ 150
Schloßstraße
Largest district shopping street in Berlin, known for its
shopping centres: Das Schloss, Schloß-Straßen-Center
SSC, Forum Steglitz and Boulevard Berlin.
Karstadt, C&A, SportScheck,
Leiser, Saturn, Hugendubel,
Intersport, P&C, Anson’s, H&M,
Primark, Zara, Das Depot
Local consumers only from the
100-500 sq m
western part, slightly more affluent
than the average. Almost no
tourists.
€ 110
Wilmersdorfer
Straße
Important city district location in the western part of Berlin.
The only significant pedestrianised area in Berlin. High
percentage of regional and national retailers.
H&M, P&C, TK Maxx, Media
Markt, Leiser, Karstadt, Marc
O’Polo, Alnatura, eterna, Thalia,
Tamaris
Mass market local consumers.
€ 95
100-400 sq m
* indicative. Source: CBRE
 Shopping Centres
Name
Address
completion
area
anchors
Boulevard Berlin
Schloßstraße 7-15, Berlin 1970/2012
81,000 sq m
Karstadt, Karstadt Sport, Saturn Das Schloss Schloßstraße 33-36, Berlin 2006
40,300 sq m
Anson’s, Conrad Electronic, H&M, Media Markt, REWE, Thalia Gropius-Passagen
Johannisthaler Chaussee 295-309, Berlin 1969/1997
81,000 sq m
Galeria Kaufhof, P&C, Media Markt, Intersport, Kaufland, C&A
Neues Kranzler Eck Kurfürstendamm 22, Berlin 2000
21,200 sq m
Karstadt Sport, Mango, Strauss Innovation, H&M, Urban
Outfitters
Source: CBRE
 overview map of retail setting
 Project developments
Bikini Berlin
GLA 50,000 sq m
Sales area 20,000 sq m
Completionn.a.
Upper West
GLA 52,000 sq m
Completionn.a.
Source: Thomas Daily, CBRE
Contact
Andreas Malich
Head of Retail Agency East
Hausvogteiplatz 10
10117 Berlin
Source: © OpenStreetMap contributors, CBRE 2013
T +49 30 726154 275
[email protected]
21
 key plan Berlin – City West
22
23
14
13
12
8
9
10
7
6
11
5
4
3
2
1
Retail Relevant Buildings Shopping Centres Other Buildings Parking
 Kurfürstendamm I
24
1
 Kurfürstendamm II
2
 Kurfürstendamm III
25
3
 Kurfürstendamm IV
4
 Kurfürstendamm V
26
5
 Kurfürstendamm VI
6
 Kurfürstendamm VII
27
7
 Kurfürstendamm VIII
8
 TauentzienstraSSe I
28
9
 TauentzienstraSSe II
10
 TauentzienstraSSe III
29
11
 Wilmersdorfer StraSSe I
30
12
 Wilmersdorfer StraSSe II
31
13
 Wilmersdorfer StraSSe III
32
14
 SchloSSstraSSe I
33
 SchloSSstraSSe II
34
 SchlossstraSSe III
35
36
Berlin – City East
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE RENT*
Friedrichstraße Premier shopping street in the Eastern centre SchuhCity, Bucherer, Department Store, Galéries
of Berlin. Street shows distinctive course from Lafayette
mass market segments to a luxury profile.
Consumer profile between
mass market and luxus.
Lots of tourists.
150-200 sq m
Alexanderplatz
Dominated by large Kaufhof and shopping
centre Alexa. Mass market location, with
dominating fashion and food profile. Highest
pedestrian footfall in Berlin, especially
weekdays.
Kaufhof, Saturn, Primark, C&A, dm, Media Markt, Broad mix of consumers with 50-150 or
€ 200
Zara (Alexa)
a focus on the eastward catch- 300-3,000 sq m
ment area for which the location
traditionally represents the main
shopping area of Berlin.
Hackescher
Markt/
Rosenthaler
Straße
The first and most noted genuine German
trend location. Small and mid-sized shops,
nearly no large-scale stores available. Lots of
international retailers and trendy labels.
Sisley, Stefanel, Tommy Hilfiger, Michael Kors,
H&M, Muji, Schiesser
Münzstraße
Part of Hackescher Markt shopping location.
Already in the focus of international retailers.
Oranienburger
Straße
€ 140
50-150 sq m
€ 120
Acne Jeans, Gas Jeans, 14 oz. Shoes, True
Broad mix of design oriented
Religion, iittala, Strellson, Scotch & Soda, Kiehl’s, consumers.
Monki, Porsche Design
100-150 sq m
€ 100
Part of Hackescher Markt location with
a focus on the design oriented labels.
Alternative profile.
Premiata, Riccardo Cartillone, Wertarbeit Berlin, Design oriented alternative
Zeppelin, Orangerie, Moment, Klick Galerie, Grüne locals and internationals in
Erde, G-Star, Jette Joop
their 30s and upwards.
50-150 sq m
€ 70
Neue
Schönhauser
Straße
Part of Hackescher Markt shopping location.
Profile more commercial than other streets
around.
Pepe Jeans, Tom Tailor, Mavi Jeans, Timberland,
Drykorn, Fred Perry, Camper, 14 oz., Princesse
tam tam, Weekday, COS, Clarks, & other stories
Design oriented alternative
80-200 sq m
local twens and well-conserved
hipsters.
€ 120
Alte
Schönhauser
Straße
Part of Hackescher Markt location. Still quite
alternative.
Fillipa K., Onitsuka Tiger, Tausendschön Flowers,
Schönhauser Design, Hookahey, Flip Flop,
Marimekko, Closed, Barbour Heritage, Specs
Design oriented alternative
locals and internationals in
their 30s and upwards.
€ 60
Fashion-oriented, young and
hip cosmopolitan consumers
(locals and a lot of tourists).
50-150 sq m
Name
Address
completion
area
anchors
Leipziger Platz No. 12
Leipziger Platz 12-13, Berlin 2013
(under construction)
80,000 sq m
P&C, Saturn Alexa Grunerstraße 20, Berlin 2007
48,000 sq m
Zara, H&M, Media Markt, Edeka, Esprit, We Fashion
Potsdamer Platz Arkaden Alte Potsdamer Straße 7, 13, Berlin 1998
39,900 sq m
H&M, Hugendubel, Saturn, Wöhrl, Zara Source: CBRE
ALEA 101
GLA 19,000 sq m
CompletionQ1/2014
Leipziger Platz No. 12
GLA 210,000 sq m
CompletionQ4/2013
Contact
Andreas Malich
Hausvogteiplatz 10
10117 Berlin
T +49 30 726154 275
[email protected]
37
 key plan Berlin – City East
38
39
14
17
13
19
20
16
21
15
7
22
18
12
9
6
11
10
8
5
4
3
2
1
 FriedrichstraSSe I
40
1
 FriedrichstraSSe II
41
2
 FriedrichstraSSe III
42
3
 FriedrichstraSSe IV
43
4
 FriedrichstraSSe V
44
5
 FriedrichstraSSe VI
45
6
 FriedrichstraSSe VII
46
7
 Alexanderplatz I
8
 Alexanderplatz III/Karl-Liebknecht-StraSSe
47
9
 Alexanderplatz II
48
10
 Alexanderplatz IV
49
11
 Rosenthaler STraSSe I
50
12
 Rosenthaler STraSSe II
51
13
 Rosenthaler STraSSe III
52
14
 Neue Schönhauser StraSSe
15
 Alte Schönhauser StraSSe I
53
16
 Alte Schönhauser StraSSe II
54
17
 MünzstraSSe
55
18
 Oranienburger StraSSe I
56
19
 Oranienburger StraSSe II
20
 Oranienburger StraSSe III
57
21
 Oranienburger StraSSe IV
22
58
Hamburg
Hamburg is the second largest city in Germany and the capital of the Hamburg Metropolitan Region with a population of 4.3
million. As a federal city state, it plays a special administrative role and is the economic centre of northern Germany. Hamburg’s
port is the largest in Germany, but other industries such as aviation, publishing, ship building and tourism are also important to
the city’s economy.
Hamburg’s retail market is mainly driven by the city centre, although there are also regional shopping centres such as the
Shopping-Centres Alstertal and Elbe Einkaufszentrum. The city centre has two distinct market areas. City Ost (east), with
Mönckebergstraße and Spitalerstraße, focuses on the mass-market. City West focuses more on luxury and upmarket concepts
and includes the high street Neuer Wall as the luxury location. The presence of several shopping arcades makes Hamburg an
exclusive and diversified shopping location.
 economic facts
1,810
Total number of overnight stays 2011 9,185,288
27
Scored future prognosis, 2012 very good future prospects
*
 catchment area
300
250
 Where to find
280
220
220
220
2008
2009
2010
250
250
2011
2012
200
150
100
50
0
2013
Elmshorn
Norderstedt
Ahrensburg
Pinneberg
30 min
Stade
Hamburg
15 min
Reinbek
Buxtehude
Geesthacht
Seevetal
Winsen/Luhe
Population Retail relevant purchasing power (€ million) Retail turnover (€ million) 561,147
3,564.885
6,956.380
11,547.859
14,320.744
17,230.937
19,043.919
Buchholz
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE RENT*
Jungfernstieg Internationally renowned main shopping
boulevard heading to the Binnenalster.
Apple, Alsterhaus, Levi‘s, American Apparel, Nivea
Haus, Gerry Weber, Wempe, Geox
Tourists, affluent
consumers, and locals.
300-500 sq m
€ 180
Neuer Wall
Many luxury retailers, in particular jewellery, Bottega Veneta, Montblanc, Cartier, Bulgari, Tod’s,
designer fashion, shoes, accessories.
Louis Vuitton, Jil Sander, Longchamp, Tiffany & Co.,
Germany’s first business improvement
COS, Gucci, Modehaus Unger
district (BID).
Very affluent, fashionconscious consumers,
locals and tourists.
100-400 sq m
€ 270
Poststraße
Evolved in the last time due to
interesting project developments.
NEO, Abercrombie & Fitch, H&M, Tommy Hilfiger,
Zara, Hallhuber, Sandro
Affluent locals and tourists.
200-500 sq m
€ 200
Gerhofstraße
Pedestrian street, virtually the last street
in City West not running a BID. Mainly
established mid market retailers.
Esprit, Marc O’Polo, Karen Millen, Mexx, Tchibo
Medium-aged well
established consumers.
300-600 sq m
€ 200
Zara home, Strenesse, Uli Knecht, Muji
Medium-aged well
established consumers
200-500 sq m
€ 150
Urban Outfitters, Planet Sports, Superdry, Replay,
Pepe Jeans
Young urban fashion-oriented 200-400 sq m
consumers, many students.
€ 160
Polo Ralph Lauren, Prada, Hackett, Etro, Armani,
Flamant, Scotch & Soda, Zadig & Voltaire, Acne
Very affluent, fashionconscious consumers,
150-300 sq m
€ 120
Große Bleichen Well established location profiled
between upmarket and luxury.
Gänsemarkt
Meeting point, main entry to City West.
Hohe Bleichen/ Concentration of luxury retailers, mainly
designer fashion.
ABC-Viertel/
Bleichenbrücke
Mönckebergstraße
Renowned mass market location and the
longest shopping street in Hamburg.
Entry to City East from main station.
Saturn, Galeria Kaufhof, Karstadt, P&C, Görtz, H&M,
C&A, Benetton, Zara, SportScheck
Broad mix of consumers
including tourists and locals.
100-1.000 sq m
€ 270
Spitalerstraße
Pedestrianised shopping street. Various
shops connected to Mönckebergstraße
while profile is younger.
Nike, Promod, H&M, Das Depot, Zara, Vero Moda/
Jack&Jones, Esprit, s.Oliver, New Yorker, Lego
Broad mix of consumers
including tourists and locals.
200-800 sq m
€ 280
Name
Address
completion
area
anchors
Alstertal Einkaufs-Zentrum Kritenbarg 4, Hamburg
1970/2006
64,000 sq m
Galeria Kaufhof, H&M, P&C, REWE, Thalia, Anson’s
Europa Passage Ballindamm 40, Hamburg
2006
36,000 sq m
Benetton, Budni, H&M Men, Kult, Thalia, WMF, Wormland Hamburger Meile
Hamburger Straße 37, Hamburg 1970/2010
53,000 sq m
C&A, H&M, Intersport Voswinkel, Medimax, REWE, Thalia,
TK Maxx Elbe-Einkaufszentrum
Julius-Brecht-Straße 6, Hamburg 1993/2010
45,000 sq m
P&C, Saturn, toom Markt Phönix-Center
Hannoversche Straße 86, Hamburg 2004
31,000 sq m
C&A, H&M, Karstadt Sport, Media Markt, REWE, Sinnleffers
QUARREE Wandsbek
Quarree 8-10, Hamburg 1988/ 2010
31,600 sq m
Anson’s, Esprit, Karstadt Sport, Medimax, Thalia * indicative. Source: CBRE
Wilhelmsburger Einkaufszentrum
GLA n.a.
CompletionQ3/2014
Alte Rindermarkthalle
GLA 34,000 sq m
CompletionQ2/2013
Kaisergalerie
GLA 18,100 sq m
Completionn.a.
Contact
Philipp Hass
Head of Retail Agency North
Valentinskamp 70
20355 Hamburg
T +49 40 808020 41
[email protected]
59
 key plan Hamburg
60
61
3
4
8
5
7
6
1
2
 Jungfernstieg I/GroSSe Bleichen I/Neuer Wall I
62
1
 Neuer Wall II/Bleichenbrücke
63
2
 Gänsemarkt/ABC-Viertel/PoststraSSe I
64
3
 PoststraSSe I/Jungfernstieg II
65
4
 BergstraSSe/MönckebergstraSSe I
66
5
 MönckebergstraSSe II
67
6
 MönckebergstraSSe III/SpitalerstraSSe I
68
7
 MönckebergstraSSe IV/SpitalerstraSSe II
69
8
70
Munich
Munich is the capital of the federal state of Bavaria and of the Munich Metropolitan Region with its population of 5.6 million.
Munich is regarded as the wealthiest major city in Germany and its economy is based on several service and manufacturing
industries. Six DAX companies, Allianz, BMW, Linde, MAN, Munich Re and Siemens, have their headquarters in Munich. Tourism
also plays an important role in the city’s economy due to the attractive city architecture and historic sites.
Munich’s retail market is dominated by the high streets in the city centre. Marienplatz and Kaufingerstrasse lie at the heart of
the retail market. Munich’s Maximilianstrasse is the most important luxury location in Germany. Several project developments,
including the Joseph-Pschorr-Haus, Palais an der Oper and Hofstatt, will bring new retail space to the market.
 economic facts
1,361
2
Scored future prognosis, 2012 excellent future prospects
Retail relevant purchasing power per capita in € , 2012 7,5
*
 catchment area
340
340
330
330
320
310
300
300
300
2008
2009
310
310
2010
2011
290
280
2012
2013
Augsburg
Erding
Dachau
30 min
Fürstenfeldbruck
Munich
15 min
Unterhaching
Landsberg am Lech
Ammersee
350
 Where to find
Starnberg
Starnberger See
Rosenheim
5,684.247
9,006.160
12,748.140
15,304.905
16,696.390
18,582.319
Street
KEY FEATURES
Neuhauser Straße Refurbishments and project developments stand
for extraordinary retail performance. Mass market
orientation.
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE RENT*
Karstadt Oberpollinger, Karstadt
Sport, Kult, Mango, Geox, Miss Sixty,
Benetton
Broad mix of consumers,
both locals and tourists.
50-2,000 sq m
€ 310
100-2,000 sq m
€ 340
Kaufingerstraße/
Marienplatz
Main shopping street in Bavaria with virtually every
reknown german and international mass market brand.
High footfall. Pedestrianised.
Galeria Kaufhof, Esprit, Zara, Benetton, Broad mix of consumers,
Ludwig Beck, Hirmer, Hugendubel
Maximilianstraße/
Perusastraße
One of the most prestigious luxury shopping streets in
Germany. Attractive mix of luxury retailers as well as
gastronomy and leisure.
Gucci, Hermès, Dior, Armani,
Hugo Boss, Tod’s, Versace, Bulgari,
Jil Sander
Affluent, fashion-conscious 100-500 sq m
and luxury-loving consumers,
€ 300
Residenzstraße/
Dienerstraße
Concentration of premium and luxury retailers.
Palais an der Oper project development will host a
1,800 sq m Louis Vuitton flagship store.
Buffalo, Diesel, Navyboot, Bogner,
Van Laack, Golfino, Louis Vuitton
Affluent and fashionconscious consumers.
50-300 sq m
€ 190
Theatinerstraße
Popular shopping street. Access to Fünf Höfe shopping
centre. Mixture of national and international retailers
Replay, Massimo Dutti, Hallhuber,
Nespresso, Esprit, Airfield, Michael
Kors
mainly locals.
350 sq m
€ 270
Weinstraße
Upmarket location.
H&M, PUMA, Douglas, Tommy Hilfiger Tourists and locals.
1.000 sq m
€ 270
Karlsplatz
(Stachus)
Mass market, main entry to the city from main station
to Neuhauser/Kaufinger Straße. Heavy footfall,
subterranean shopping arcade.
McDonald’s, Obletter, mobilcom
debitel, Deichmann
Travelers, tourists and locals. 250 sq m
€ 230
Abercrombie&Fitch, Gant, Adidas,
G-Star, Timberland
Trendy and fashion oriented
consumers, travellers.
250 sq m
€ 185
Das Depot, Atlas, Gravis, Drogerie
Müller
Mainly locals.
350 sq m
€ 150
Sendlinger Straße Trend location, hot spot for young fashion.
Tal
Mass market location with complementing gastronomy.
Name
Address
completion
area
anchors
Olympia-Einkaufszentrum
Hanauer Straße 68, Munich
1972/2002
56,900 sq m
Galeria Kaufhof, Karstadt, Wöhrl, C&A, E Center
C&A, Hit, Kaufland, P&C, Saturn PEP Einkaufs-Center Neuperlach
Ollenhauer Straße 6, Munich
1981/2000
52,100 sq m
Riem Arcaden Willy-Brandt-Platz 1-6, Munich
2004
45,500 sq m
Saturn, SinnLeffers, K&L Ruppert, H&M, E-Neukauf, Hugendubel
Pasing Arcaden Pasinger Bahnhofsplatz, Munich 2011/2013
17,000 sq m
Hallhuber, Swarovski, C&A, H&M, Hugendubel
Fünf Höfe Theatinerstraße 15, Munich
2003
17,500 sq m
MaxMara, Massimo Dutti, Marc O’Polo, Magazin, Boggi Milano
Joseph-Pschorr-Haus
GLA 41,300 sq m
CompletionQ4/2013
Hofstatt
GLA 18,100 sq m
CompletionQ2-3/2013
Palais an der Oper
GLA 23,300 sq m
CompletionQ2/2013
Contact
Sören Hoffmann
Head of Retail Agency South
Isartorplatz 1
80331 Munich
T +49 89 242060 11
[email protected]
71
 key plan Munich
72
73
6
7
8
5
1
2
9
4
10
3
 Stachus/Neuhauser StraSSe I
74
1
 Neuhauser StraSSe II/KaufingerstraSSe/Sendlinger StraSSe I
75
2
 SendlingerstraSSe II
76
3
 KaufingerstraSSe/Marienplatz
77
4
 THEATINERSTRASSE I/PERUSASTRASSE/RESIDENZSTRASSE/WEINSTRASSE/DIENERSTRASSE
78
5
 TheatinertsraSSe II/ResidenzstraSSe
79
6
 MaximilianstraSSe I
80
7
 MaximilianstraSSe II
8
 Tal I
81
9
 Tal II
10
82
Cologne
Cologne is the largest city in the federal state of North Rhine-Westphalia and also in the Rhein-Ruhr Metropolitan Region. It is a
centre for German TV production, with the private RTL Group and the public WDR broadcasting group based there. Cologne is
famous for its annual carnival parades attracting millions of visitors, and for its cathedral which is Germany’s most highly visited
historic monument with 6.5 million visitors per year.
Cologne is regarded as a stronghold of mass market consumption. The high streets Hohe Strasse and Schildergasse dominate
the local retail market. Shopping centres play a minor role in Cologne. The streets are laid out in a rectangular form and provide
shoppers with the opportunity to browse through the shops in a convenient circuit. Cologne’s MIttelstraße boast a large number
of upmarket retailers and boutiques. Ehrenstraße – parallel to Mittelstraße – has been one of the first genuine trend locations in
Germany and tends to be copied in other cities.
 economic facts
1,002
66
Scored future prognosis, 2012 good future prospects
*
 catchment area
Neuss
Düsseldorf
Remscheid
Solingen
Leverkusen
Bergisch Gladbach
30 min
15 min
Aachen
270
270
260
250
240
235
240
260
260
2011
2012
245
230
220
210
2008
2009
2010
2013
Wuppertal
Mönchengladbach
280
 Where to find
Cologne
Düren
3,547.890
5,456.984
12,773.314
13,486.748
27,381.996
28,319.809
Source: On-Geo, Acxiom
Bonn
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE
RENT*
Hohe Straße Hohe Straße is one of the most important shopping streets
in Europe in terms of footfall. Place to be for almost any
national and european mass market brand.
H&M, Galeria Kaufhof, Mango,
Media Markt
Broad range of consumers
including locals and tourists.
150-400 sq m
€ 240
Schildergasse
Going from Neumarkt to Hohe Straße. Enormous footfall,
pedestrianized. Characterized by a mix of department stores
and flagships operated by major fashion retailers.
P&C, Anson’s, Humanic, C&A,
Karstadt Sport, Kämpgen,
Desigual, H&M, Zara, Adidas
500-3,000 sq m
€ 270
Mittelstraße
Upmarket fashion high street benefiting from traffic calming
measures. Popular in recent years with trendsetters such as
Apropos.
Apropos Concept Store, Gerry
Weber, Navyboot
Affluent consumers.
150-250 sq m
€ 83
Ehrenstraße
New young trendy labels make Ehrenstraße an up-andcoming retail destination in the Cologne market.
H&M, Zara, Esprit, COS,
American Apparel, True Religion
Young, fashion-conscious
consumers.
100-250 sq m
€ 95
Wallraffplatz/
Domkloster
High-end shopping location due to enormous tourist footfall
in front of the cathedral.
Hermès, Bulgari, Louis Vuitton,
Aigner
Broad range of tourists, and
locals.
200-400 sq m
€ 220
Neumarkt
Connects main locations Schildergasse and Mittelstraße.
Very good footfall. Hosts shopping centres Neumarkt Galerie
and Neumarkt Passage, galleries and some high fashion
brands. Important transport interchange.
AppelrathCüpper, Mayersche
Buchhandlung, TK Maxx,
Habitat, Petit Bateau, Daniels
Broad range of consumers.
300-600 sq m
€ 125
Name
Address
completion
area
anchors
Rhein-Center Aachener Straße 1253, Cologne
1972/2008
48,000 sq m
Galeria Kaufhof, P&C, REWE, Saturn, Zara
DuMont-Carré Breite Straße 80-90, Cologne
2001
19,100 sq m
Imaginarium, Kult, Standa Neumarkt Galerie Neumarkt 2, Cologne
1998
14,500 sq m
Gant, Mayersche Buchhandlung, Primark, re:Store, Neuhaus
Köln Arcaden Kalker Hauptstraße 55, Cologne
2005
43,500 sq m
Media Markt, C&A, H&M, Müller, REWE, Thalia
Hürth Park Theresienhöhe 35, Hürth 1977/2008
63,600 sq m
P&C, H&M, C&A, Esprit, real,-, Saturn Source: CBRE
Gürzenich Quartier
GLA 15,000 sq m
CompletionQ4/2013
Kristallpassage Wallraffplatz 6
GLA 1,800 sq m
Completionn.a.
Contact
Thomas Nandzik
Head of Retail Agency
South-West
Habsburger Ring 2
50674 Cologne
T +49 221 17085 186
[email protected]
83
 key plan Cologne
84
85
9
2
4
5
6
8
7
3
1
 Hohe STraSSe I
86
1
 Hohe STraSSe II
87
2
 EhrenstraSSe/MittelstraSSe I
88
3
 EhrenstraSSe/MittelstraSSe II/Breite StraSSe/Neumarkt
89
4
 Breite StraSSe/Neumarkt/Schilderagsse
90
5
 Breite StraSSe/Schilderagsse
91
6
 Schilderagsse
92
7
 Hohenzollernring I
93
8
 Hohenzollernring I
94
9
95
96
Frankfurt
Frankfurt is the capital of the Rhein-Main Metropolitan Region and is the largest city in the federal state of Hesse. Frankfurt is
the financial centre of Germany and is home to the European Central bank as well as all major banks , insurance firms and other
related service companies. The chemicals and aviation industries are major economic pillars due to the presence of Germany’s
largest airport and railway station. Frankfurt also hosts a number of international trade fairs, including the Internationale Automobil
Ausstellung and Frankfurter Buchmesse.
Frankfurt’s retail market is compact, but multifaceted. It is dominated by the high street Zeil, which is clearly focused on the mass
market. Goethestrasse is a genuine luxury location. One Goethe Plaza is the current development here. The upmarket location
Fressgass has recently attracted prominent retailers including Apple, Hugo Boss and Tommy Hilfiger. MyZeil, NordWestZentrum
and Main-Taunus-Zentrum are the major shopping centres, with the new Skyline Plaza due to be finished in 2013.
 economic facts
667
7
Scored future prognosis, 2012 excellent future prospects
*
 catchment area
Koblenz
310
300
 Where to find
290
300
2011
2012
2013
270
270
250
300
280
280
260
300
250
240
230
220
2008
2009
2010
Limburg an der Lahn
15 min
Frankfurt
30 min
Wiesbaden
Offenbach
Mainz
Bad Kreuznach
Hanau
Aschaffenburg
Darmstadt
3,538.742
4,443.570
11,988.437
12,425.683
22,465.982
22,279.922
Wertheim
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
Zeil
Prime high street in Frankfurt for mass market brands,
currently strongest footfall throughout Germany.
Galeria Kaufhof, Karstadt, H&M, Zara,
Pohland, P&C, AppelrathCüpper, C&A,
Primark, Adidas, Esprit, Tom Tailor, Fossil
Broad range of consumers >300 sq m
€ 300
Broad range of consumers:
locals, tourists, office
workers at noon.
€ 200
Specialist food retail and restaurants. High-level
Apple, Golfino, Porsche Design, Hugo
Fressgass’:
Kalbächer Gasse/ international brands such as Apple and Tommy Hilfiger. Boss, Kiehl’s, Akris AG, René Lezard,
Tommy Hilfiger, Diesel (soon)
Große Bockenheimer Straße
TYPICAL SIZE RENT*
50-400 sq m
Hauptwache/
Roßmarkt/
Biebergasse
Branding between upper and mass market, heavy
footfall. Hub for public transport and meeting point in
the center of Frankfurts inner city.
Wempe, WMF, Zara, Geox, Rüschenbeck,
Wormland, Sportarena, Urban Outfitters,
Basler, Görtz
Trendy and fashion oriented 100-500 sq m
consumers, travellers.
€ 180
Goethestraße
Concentration of national and international luxury
fashion and jewellery retailers.
Tiffany, Burberry, Armani, Zegna, Tod’s,
Chanel, Prada, Louis Vuitton
Affluent, fashion-conscious 50-300 sq m
consumers including locals
and tourists.
€ 250
Goetheplatz/
Rathenauplatz
Retail branding between mainstream and upmarket/
Hallhuber, COS, Nespresso, Levis,
luxury. Connection to subterranean garage. One
Lacoste, Zara Home, Stefanel
Goetheplaza development will cause further uptrading.
Affluent elder, as well as
young fashion conscious
consumers.
200-800 sq m
€ 200
Kaiserstraße
As a developping opportunity to find a feasible store in SARAR, Strauss Innovation, Rituals, Muji,
Frankfurt, Kaiserstraße hosts a range of trendy to upmar- Navyboot, Lumas
ket brands avoiding the by far more extensive Zeil.
Locals, office workers and
travellers coming from the
main station.
100-400 sq m
€ 130
More for Less, Zwilling, Jack Wolfskin,
Railslide, Maggi Kochstudio, Butlers, Das
Depot
Tourists and locals.
50-400 sq m
€ 100
Halhuber, COS, Marc O’Polo, Max Mara,
Bailly Diehl, Hugendubel, Boggi Milano
Affluent elder, as well as
young fashion conscious
consumers.
50-500 sq m
€ 160
Liebfrauenstraße/ Mainly characterized by touristic footfall with some
complementing mass market brands.
Neue Kräme
Steinweg
Connection between luxury environment
(Goethestraße) and mass market (Hauptwache).
Name
Address
completion
area
anchors
MyZeil Zeil 106-110, Frankfurt am Main
2009
42,000 sq m
Anson’s, Hollister, REWE, s.Oliver, Saturn
Skyline Plaza
Brüsseler Str./Osloer Str., Frankfurt am Main 2013
42,500 sq m
n.a. ca. 180 shops
Nordwest Zentrum
Limescorso 8, Frankfurt am Main 1968/2004
106,800 sq m
Galeria Kaufhof, H&M, Media Markt, P&C, Primark
1964/2011
108,900 sq m
Galeria Kaufhof, Karstadt, Breuninger, Anson’s, AppelrathCüpper, Apple
Main-Taunus-Zentrum Am Main-Taunus-Zentrum, Sulzbach/Taunus Hessen-Center Borsigallee 26, Frankfurt am Main 1971/2009
45,600 sq m
Galeria Kaufhof, H&M, Hugendubel, P&C, Toom Markt
Isenburg-Zentrum
Hermesstraße 2, Neu-Isenburg 1972/2002/2011
44,000 sq m
P&C, Müller, C&A, REWE, Saturn * indicative. Source: CBRE
ONE Goetheplaza
GLA 11,600 sq m
CompletionQ3/2013
Hako Haus Zeil 123
GLA 3,000 sq m
CompletionQ4/2013
Rossmarkt 10
GLA 5,900 sq m
CompletionQ4/2013
Sofitel Alte Oper
GLA 40,000 sq m
CompletionQ3/2015
Alte Rothofstraße
GLA 5,100 sq m
Sales area 700 sq m
CompletionQ3/2013
Contact
Jarko Stilp
Head of Retail Agency Central
Bockenheimer Landstrasse 24
60323 Frankfurt
T +49 69 170077 646
[email protected]
97
 key plan Frankfurt
98
99
8
4
3
2
5
6
1
7
 Zeil I/An der Hauptwache/LiebfrauenstraSSe
100
1
 Zeil II
101
2
 Zeil III
3
 Gr0SSe Bockenheimer StraSSe/Kalbächer Gasse
102
4
 GoethestraSSe
5
 LiebfrauenstraSSe/Neue Kräme
103
6
 KaiserstraSSe/RoSSmarkt/Goetheplatz/Steinweg
104
7
 An der Hauptwache/SchillerstraSSe/Rathenauplatz
105
8
106
dusseldorf
Dusseldorf is the capital of the federal state of North Rhine-Westphalia and is an important fashion centre beside Berlin and
Munich. Major fashion fairs take place in Dusseldorf and there are many permanent showrooms of international fashion brands. In
addition to fashion, industries such as advertising, insurance and banking play an important role in the city’s economy. The lovely
old town on the banks of the River Rhein is a major tourist destination.
Königsallee, named ‘Kö’, is the most famous high street in Dusseldorf. With its distinct luxury and upmarket offer, it dominates
the luxury market in the whole of North Rhine-Westphalia. Other high streets of interest are Schadowstrasse, Flingerstrasse and
Mittelstrasse, which have a clear focus on mass market. The Schadow-Arkaden is the most popular shopping centre and the
Kö-Bogen is the largest inner-city retail development.
 economic facts
586
10
Retail relevant purchasing power, index 2012 114
Retail centrality, index 2012
121,50
*
 catchment area
270
260
250
240
220
230
220
220
220
2008
2009
2010
200
180
160
2011
2012
2013
Gelsenkirchen
Bochum
Dortmund
3,018.432
4,761.149
Dusseldorf
13,491.873
14,491.900
Leverkusen
44,121.672
43,510.441
Duisburg
Essen
Venlo
Krefeld
Wuppertal
15 min
15 min
Roermond
280
 Where to find
Mönchengladbach
Neuss
Cologne
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
Königsallee Also known as the Kö. One of the most renowned
luxury shopping streets in Germany. Hosts many
international luxury brands.
Zegna, Prada, Hermès, Tiffany’s, Gucci,
Chanel, Abercrombie&Fitch, Ferragamo,
Cartie
Affluent, fashion-conscious 400-1,000 sq m
and luxury-loving consumers
€ 270
Galeria Kaufhof, Karstadt, P&C, Zara, H&M,
Tommy Hilfiger, Gerry Weber
100-500 sq m
€ 270
Schadowstraße Dusseldorf’s main shopping street with mass market
appeal. Partly pedestrianised. Direct access to
Schadow Arkaden.
TYPICAL SIZE RENT*
Flinger Straße
Main shopping street in Dusseldorf’s old town, with
mass market appeal. Site of Carschhaus, a high-class
department store.
H&M, Zara, Neo, Timberland, Calzedonia,
Young, fashion-conscious
Tamaris, Esprit, Mango, Foot Locker, Promod consumers both locals and
tourists.
200-800 sq m
€ 250
Mittelstraße
Mid market high street. Popular in recent years with
new young fashion brands.
Sixty, Depot, Jack Wolfskin, Snipes
Affluent consumers.
100-200 sq m
€ 140
Schadowplatz
Link between Schadowstraße and upcoming major
project development Kö-Bogen. Further upward
tendency awaited.
Basler, Baby Walz, Ulrich&Ulrike, T-Punkt,
Eric Bompard
80-160 sq m
€ 120
Palmers, St. Emile, G-Star, Le Tanneur,
Guess, Lottusse, Uli Knecht, Closed, Hugo
Boss
Upmarket profile attracts
conscious shoppers.
80-160 sq m
€ 120
Affluent consumers from
Königsallee including
tourists and office-workers.
80-160 sq m
€ 115
Grabenstraße/ Axis towards Königsallee. Develops well by attracting
Kasernenstraße medium-price international brands with a fashionoriented profile.
Anne Fontaine, Marc Cain, FTC cashmere
Trinkausstraße Upcoming project developments will rise
attractiveness to upmarket fashion retail and strengthen
retail profile.
Carlsplatz
Complementing the common retail locations with
some local retailers and gastronomy.
Butlers, dm, Jacques Weindepot, Bastian’s,
Vodafone, Kamps, REWE
Affluent people from the
150-500 sq m
neighbourhood and the offices
around.
€ 120
Name
Address
completion
area
anchors
Schadow Arkaden Schadowstraße 11-15, Dusseldorf
1994
18,600 sq m
Anson’s, Esprit, H&M, Habitat, Zara Kö Galerie
Königsallee 58-60, Dusseldorf
1986/2011
24,400 sq m
Gant, Lacoste, Muji, Frankonia
Sevens. Home of Saturn
Königsallee 56, Dusseldorf
2000/2011
22,800 sq m
Saturn, Desigual, Emporio Armani, True Religion
Düsseldorf Arcaden Friedrichstraße 129-133, Dusseldorf
2008
27,000 sq m
Media Markt, Thalia, C&A, H&M, Kaiser's Tengelmann, Aldi
Rheinpark-Center
Breslauer Straße 2, Neuss
1995/2011
41,700 sq m
Saturn, H&M, Hollister, real,Source: CBRE
SEVENS. Home of Saturn
KÖ Bogen
GLA 40,000 sq m
CompletionQ4/2013
C.O.R.
GLA 15,000 sq m
CompletionQ3/2013
Schadowstraße 50-52
GLA 9,800 sq m
CompletionQ3/2014
Contact
Frank Emmerich
Head of Retail Agency West
Königsallee 61
40215 Dusseldorf
T +49 211 86066 144
[email protected]
107
 key plan Dusseldorf
108
109
6
5
4
3
7
8
2
1
 Königsallee I
110
1
 Königsallee II
111
2
 Königsallee III
112
3
 SchadowstraSSe I
113
4
 SchadowstraSSe II
5
 SchadowstraSSe III
114
6
 Flinger straSSe/MittelstraSSe/Carlsplatz
115
7
 FlingerstraSSe I/KasernenstraSSe/GrabenstraSSe
116
8
117
118
Stuttgart
Stuttgart is the capital of the federal state of Baden-Wuerttemberg and the centre of the like-named metropolitan region with 5.3
million inhabitants. The economy of the city and region is based on plant manufacturing and the automotive industry, with leading
companies such as Bosch, Porsche and Daimler-Benz represented. Stuttgart provides a major administrative function and is
home to all federal state ministries and agencies. The structure of the city centre will change over the next 20 years as a result of
the urban development project Stuttgart 21, which includes the construction of an underground central station.
Stuttgart’s retail market is concentrated on the major high street Königstraße. This elongated high street has a broad retail offer
and is home to all major retailers. The retail location extends to Schulstraße ( mass market) and Calwerstraße/Stiftstraße which
specialise in up-market brands.
 economic facts
601
14
*
 catchment area
260
250
 Where to find
250
250
250
2010
2011
2012
2013
240
240
230
250
230
220
210
200
2008
2009
Karlsruhe
Ludwigsburg
Pforzheim
30 min
Leonberg
15 min
Schwäbisch Gmünd
Stuttgart
Esslingen
Sindelfingen
Göppingen
Böblingen
2,521.044
3,107.570
9,629.563
9,481.704
17,096.768
15,482.666
Tübingen
Metzingen
Reutlingen
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE
RENT*
Königstraße Stuttgarts main high street. Mix of well-established
international and national brands with focus on mass
market and some upmarket tendencies.
Galeria Kaufhof, Karstadt,
Hallhuber, Zara, P&C, Mango, H&M,
Hugendubel, New Yorker, Hugo Boss,
Adidas
100-1000 sq m
€ 250
Calwer Straße
Upmarket location, characterized by village-style
Wolford, Marc Cain, Habitat, CIRO, Marina
architecture. Complemented by appealing gastronomy. Rinaldi, Ludwig Reiter
Target-aimed mainly local
consumers.
100-300 sq m
€ 90
Stiftstraße Stuttgart’s prestigious shopping street for affluent
customers. Mix of international luxury retail brands.
100-300 sq m
€ 180
Louis Vuitton, Mont Blanc, Aigner, Airfield, Affluent consumers.
Cartier, Lacoste, Ulli Knecht, L’Occitane,
Escada, Stefanel, Hollister
Name
AdDress
completion
area
anchors
Königsbau Passagen Königstraße 26, Stuttgart 2006
27,000 sq m
Saturn, Olymp & Hades, Rossmann, stilwerk (Rolf Benz,
Bang&Olufsen and others) Cannstatter Carré Wildunger Straße 2-4, Stuttgart 2006
22,000 sq m
C&A, H&M, Kaufland, Müller Das Gerber
Sophienstraße, Marienstraße, Stuttgart 2014
30,000 sq m
Osiander, H&M, Jack&Jones, Aldi
Breuningerland Sindelfingen
Tilsiter Straße 15, Sindelfingen 1980/2002
39,000 sq m
Breuninger, H&M, Marktkauf, Media Markt Breuningerland Ludwigsburg Heinkelstraße 1-11, Ludwigsburg 1973
48,800 sq m
Breuninger, H&M, Kaiser’s Tengelmann, Media Markt,
Müller Drogerie
Source: CBRE
Milaneo
GLA 81,000 sq m
CompletionQ2/2015
Das Gerber
GLA 50,000 sq m
CompletionQ2/2014
Am Tagblatt Turm
GLA 9,300 sq m
Completionn.a.
Contact
Jarko Stilp
Bockenheimer Landstraße 24
60323 Frankfurt
T +49 69 170077 646
[email protected]
119
 key plan Stuttgart
120
121
1
2
4
3
 KönigstraSSe I
122
1
 KönigstraSSe II
123
2
 KönigstraSSe III
124
3
 CalwerstraSSe/KronprinzstraSSe
125
4
126
Dortmund
Dortmund lies in the east of the Rhein-Ruhr Region, is one of the main centres of the Rhein-Ruhr Metropolitan Region and is the
main city in the Westphalia Region. It has been an industrial town for over two centuries and is still greatly influenced by the plant
manufacturing industry. It is also famous for its breweries, offering nine different beer brands.
Dortmund has been a trading centre since the Middle Ages. The so-called Hellweg, an important route for long-distance trade,
crossed through Dortmund. It is the eponym for today’s major high street Westenhellweg, which is one of the most highly
frequented high streets in Germany. Here, on the former production site of the Thier brewery, the Thier Galerie shopping centre
opened in 2011. Other high streets of interest are Ostenhellweg, Brückstraße and Kleppingstraße.
 economic facts
581
Demographic forecast in %, 2011-2030 -5.2
Total foreigner‘s arrivals 2010 106,245
Total foreigner‘s overnight stays 2011 176,818
289
*
 catchment area
Recklinghausen
15 min
Dortmund
Gelsenkirchen
Bochum
Oberhausen
Essen
Mühlheim
an der Ruhr
220
220
210
210
200
200
190
185
190
190
2009
2010
180
170
160
2008
2011
2012
2013
Hamm
30 min
230
 Where to find
Witten
Arnsberg
Hagen
2,127.520
2,321.671
11,319.466
9,984.395
30,024.774
26,047.272
Street
KEY FEATURES
Westenhellweg Absolute prime location within Dortmund’s inner-city.
Strongest retail location in the whole Ruhr-area.
Heavy footfall, high share of chain stores. Access to
Thier-Galerie.
Ostenhellweg
Strictly mass market location with a focus on young
fashion.
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE
P&C, Douglas Parfümerie, H&M, Fossil,
Esprit, Zara, AppelrathCüpper, Anson‘s,
Desigual, Galeria Kaufhof, Karstadt,
Wormland, s.Oliver
Cross-section/broad mix
of locals and tourists.
300-500 sq m,
€ 220
several big stores
RENT*
Wempe, Olymp & Hades, Idee Creativmarkt,
Butlers, Nanu Nana, TK Maxx, Strauss
Innovation, C&A
Adolescent to mediumaged mid-price oriented
consumers.
300-500 sq m
€ 160
Name
Address
completion
area
anchors
Thier-Galerie Westenhellweg, Dortmund 2011
33,000 sq m
Primark, REWE, Hollister, H&M
Ruhr-Park
Am Einkaufszentrum, Bochum
1964/2012
126,000 sq m
Karstadt, Media Markt, Intersport, C&A, H&M, Sinnleffers, Wormland, Kaufland, New Yorker, Aldi Source: CBRE
Former Karstadt Technikhaus
GLA Sales area 22,000 sq m
18,000 sq m
Contact
Frank Emmerich
Königsallee 61
40215 Dusseldorf
T +49 211 86066 144
[email protected]
127
 key plan Dortmund
128
129
2
3
4
1
 Westenhellweg I
130
1
 Westenhellweg II
2
 Westenhellweg III
131
3
 Ostenhellweg
4
132
Essen
Essen is located in the Rhein-Ruhr-Region and, together with Cologne, Dortmund and Dusseldorf, forms the Rhein-Ruhr
Metropolitan Region with a population of around 11.7 million. Essen is home to a multitude of international company headquarters
including RWE, Evonik and Thyssen Krupp, and also to the retailers Deichmann, Karstadt and Aldi Nord, making the city an
important office location. Essen is also famous for its industrial heritage site Zeche Zollverein, which is a UNESCO world heritage
site.
Essen’s retail market is focused on the city centre. The principal high streets are Limbecker Straße and Kettwiger Straße. While
Limbecker Straße focuses on Young Fashion brands, Kettwiger Straße has a mid-market flavour. In 2010, the Limbecker Platz
shopping centre was opened in the city centre, integrating a former Karstadt department store. Another shopping centre is the
Rathaus Galerie.
 economic facts
573
108
Scored future prognosis, 2012 medium future prospects
*
 catchment area
115
115
110
110
110
105
105
100
100
100
2012
2013
95
90
2008
2009
2010
2011
Recklinghausen
Gelsenkirchen
Duisburg
Dortmund
Bochum
15 min
Oberhausen
30 min
120
 Where to find
Essen
Mühlheim
an der Ruhr
Hagen
Krefeld
Wuppertal
3,777.623
3,762.504
19,673.401
16,874.287
42,319.688
39,237.412
Dusseldorf
Mönchengladbach
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
Limbecker
Straße Mass market location positioned inbetween of two
large-scale shopping centres: 2008/2009 newly
introduced Limbecker Platz (70.000 sq m sales area)
and 2010 refurbished Rathaus-Galerie. Fluctuation in
the course of this causes ongoing repositioning of
Limbecker Straße with a remarkable upward tendence
concerning the located sectors and brands.
LC Waikiki, TK Maxx, Schiesser,
Calzedonia, Tezenis, ZARA,
SportScheck, Mango, H&M,
Deichmann, Lego
Slightly younger than
200-400 sq m
consumers on Kettwiger Straße,
focused on fashion.
Kettwiger Straße Entry to the city from main station, characterised by
large-scale retailers. Increasing dynamics towards
Porschekanzel/Limbecker Straße. Anchor tenants at
this place are Primark an P&C.
H&M, Primark, P&C, Anson’s, Stefanel, Quite heterogenous mix with
Wormland, AppelrathCüpper, Galeria
either upmarket shoppers as
Kaufhof, New Yorker, Pohland, Douglas well as mass market oriented
ordinary people.
TYPICAL SIZE
RENT*
€ 100
300-500 sq m,
€ 100
several big stores
Name
Address
completion
area
anchors
Limbecker Platz Limbecker Platz 1a, Essen
2008/2009
82,000 sq m
Karstadt, Karstadt Sport, Saturn, Thalia, H&M, REWE, Roland
CentrO Centroallee, Oberhausen 1996/2012
87,700 sq m
Galeria Kaufhof, P&C, Saturn, SinnLeffers, Zara, Hallhuber, C&A
Rathaus Galerie Porscheplatz 2, Essen 1979/2010
30,000 sq m
Décathlon, Parfümerie Pieper, Strauss Innovation, real,-
Rhein-Ruhr-Zentrum
Humboldtring 13, Mülheim an der Ruhr 1973/2002
73,200 sq m
Karstadt, Anson’s, Hema, Benetton, C&A, Görtz 17, Saturn, Tengelmann,
Thalia, Voswinkel
Source: CBRE
Allianz-Haus am Kettwiger Tor
GLA Sales area Completion 6,100 sq m
4,800 sq m
Q4/2013
Contact
Frank Emmerich
Königsallee 61
40215 Dusseldorf
T +49 211 86066 144
[email protected]
133
 key plan Essen
134
135
3
4
2
1
 Kettwiger StraSSe I
136
1
 Kettwiger StraSSe II
137
2
 Limbecker StraSSe I
138
3
 Limbecker StraSSe II
139
4
140
bremen
The Hanseatic City of Bremen is one of three federal city states in Germany and is the capital of the Bremen/Oldenburg
Metropolitan Region with a population of 2.7 million. Bremen is situated on the banks of the River Weser and, together with its
sister city of Bremerhaven, has the second largest port in Germany. The port specialises in freight shipping, particularly cars and
fish. In addition to the port, Bremen’s economy is based on the food industry, with resident companies including Beck’s brewery,
Nordsee and Kraft Foods.
Bremen’s most important high streets are Sögestraße and Obernstraße, which have a high density of major retailers. Other high
streets of interest are Knochenhauerstraße, Hutfilterstraße und Katharinenpassage shopping arcade. Outside the high streets,
shopping centres are also strong in Bremen, with centres such as Waterfront and Roland Center. The street Schnoor in the old
town is a major tourist destination.
 economic facts
549
Total number of arrivals 2011 861,125
291
*
 catchment area
115
 Where to find
110
110
105
100
2008
105
105
2009
2010
110
110
110
2011
2012
2013
Osterholz-Scharmbeck
Oldenburg
Rotenburg
30 min
Bremen
Delmenhorst
15 min
1,920.036
2,590.202
4,848.156
5,189.411
7,393.917
7,568.952
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE
RENT*
Obernstraße Bremens main mass market location, dominated
by large-scale units.
Karstadt, P&C, Anson’s
Mass market typical range of consumers
with a focus on young people.
200-400 sq m
€ 110
Sögestraße
Pedestrian area, characterized by smaller units
occupied by upmarket brands.
Wormland, Kult, Modehaus
Roland
Well established mid-agers.
150-300 sq m
€ 110
Name
Address
completion
area
anchors
Roland-Center Alter Dorfweg 30-50, Bremen
1972/1999
30,000 sq m
P&C, real,-, TK Maxx
Waterfront
AG-Weser-Straße 3, Bremen
2003/2008
55,000 sq m
H&M, Müller, Primark
Weserpark
Hans-Bredow-Straße 9-19, Bremen
1990/2004
61,000 sq m
Media Markt, P&C, real,-, TK Maxx
Dodenhof
28869 Posthausen
1961/2012
120,000 sq m
Thalia, Zero, Tommy Hilfiger, Lacoste, H&M
Source: CBRE
no relevant
project development
Contact
Philipp Hass
Valentinskamp 70
20355 Hamburg
T +49 40 808020 41
[email protected]
141
 key plan Bremen
142
143
1
2
3
 HutfilterstraSSe/ObernstraSSe I
144
1
 ObernstraSSe II
2
 SögestraSSe
145
3
146
leipzig
Leipzig is the largest city in the federal state of Saxony and, together with Dresden, forms the Mitteldeutschland Metropolitan
Region with a population of 6.9 million. The economy of the city of Leipzig is based on transport and logistics, with Leipzig Airport
as the major air-cargo hub in eastern Germany. The central station in Leipzig is the largest terminal station in Europe and also
offers a wide variety of shops. Leipzig hosts the annual bookstore trade fair Leipziger Buchmesse, one of the most important
trade fairs in this field.
The major high streets are Peterstraße and Grimmaische Straße, which have a broad retail offer. One unusual feature of Leipzig’s
retail market is that its high streets are connected by several shopping arcades. The Höfe am Brühl shopping centre has opened
in autumn 2012 on the site of a former department store. Nova eventis and Paunsdorf Center are important centres for the whole
market, but are located out-of-town.
 economic facts
518
Total number arrivals 2011 1,139,263
264
*
 catchment area
130
125
 Where to find
125
2012
2013
120
120
115
125
115
115
115
2008
2009
2010
110
105
100
2011
Torgau
Delitzsch
Halle
30 min
Merseburg
15 min
Leipzig
Markkleeberg
2,821.037
3,506.760
6,748.650
6,807.355
9,552.852
8,702.185
Naumburg
Street
KEY FEATURES
MAIN RETAILERS
TYPICAL SIZE
RENT*
Grimmaische
Straße Mass market location with broad mix of store-sizes.
Several passages can be reached from, among them
famous Mädler-Passage.
Modehaus Fischer, Marc Cain, Salamander, Local mass market
Fossil, Leysieffer, Tom Tailor, Gerry Weber, consumers, as well as
Zara, Wempe, SportScheck, Galeria Kaufhof, tourists, students.
Tamaris
CONSUMER PROFILE
200-2,000 sq m
€ 120
Peterstraße
Slightly bigger stores than Grimmaische Straße,
heading to the opera. Also mass market profiled, but
influenced from university in the eastern part.
Hugendubel, Mexx, H&M, Müller
Drogeriemarkt, Desigual, Karstadt, P&C,
C&A, Zara
300-3,000 sq m
€ 125
Local mass market
consumers, as well as
tourists.
Name
Address
completion
area
anchors
Edeka, Media Markt, New Yorker Höfe am Brühl Brühl 1, Leipzig 2012
44,400 sq m
Paunsdorf Center
Paunsdorfer Allee 1, Leipzig
1994/2012
120,000 sq m
C&A, Kaufland, Media Markt, OBI, Porta Möbel nova eventis Merseburger Straße 17, Leuna 1991/2006
92,000 sq m
C&A, Media Markt, P&C, Stinnes, Toys ‘R’ Us Promenaden Willy-Brandt-Platz 5-7, Leipzig 1997
36,000 sq m
Mango, REWE, Saturn Petersbogen
Petersstraße 28, Leipzig 2001
10,000 sq m
Desigual, Tchibo, s.Oliver
Allee-Center Ludwigsburger Straße 9, Leipzig 1996
29,000 sq m
Saturn, H&M, Adler Modemarkt, Aldi, real,- Source: CBRE
Hainspitze
GLA 20,000 sq m
CompletionQ4/2013
Hôtel de Pologne
GLA 8,700 sq m
CompletionQ2/2013
Oelßners Hof
GLA 26,000 sq m
CompletionQ2/2013
Contact
Andreas Malich
Hausvogteiplatz 10
10117 Berlin
T +49 30 726154 275
[email protected]
147
 key plan Leipzig
148
149
4
1
2
3
 Grimmaische StraSSe I
150
1
 Grimmaische StraSSe II
2
 PetersstraSSe I
151
3
 PetersstraSSe II/HainstraSSe
152
4
153
154
Dresden
Dresden is the capital of the federal state Saxony. The city has prominent historic monuments such as the Semper Oper, the
Castle, the Zwinger and the Frauenkirche which attract many tourists from Germany and abroad. Due to its location on the banks
of the River Elbe, the city is called the ‘Florence of the Elbe’. In addition to tourism and public administration, Dresden’s economy
is based on micro-electronics, information and bio-technologies, for which the technical university acts as an innovator.
The major high street in Dresden is Prager Straße, which is home to all major retailers. It also offers two shopping centres,
Altmarkt Galerie and Centrum Galerie, which have a broad retail offer of complementary products. Salzstraße and Altmarkt are
focused more on tourism and gastronomy, while Neumarkt currently attracts upmarket brands. The development of the brownfield site by the main railway station will release new retail space onto the market over the next few years.
 economic facts
517
32
*
 catchment area
120
115
115
 Where to find
110
110
110
110
2009
2010
2011
110
105
100
100
95
90
2008
2012
2013
Bautzen
Meissen
Döbeln
Radebeul
30 min
Dresden
15 min
Pirna
Freiberg
2,077.438
2,363.492
4,065.860
4,150.548
5,763.308
5,659.842
Chemnitz
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE
RENT*
Prager Straße Mass market location from main station towards river
Elbe and the touristic sites at its banks. Access to
shopping-centres Centrum-Galerie (in refurbishment)
and Altmarkt-Galerie.
Desigual, P&C, Jack&Jones,
H&M, TK Maxx, Spiele Max,
Planet Sports, Globetrotter,
Karstadt
Mass market cross section of society
with tourists heading towards Frauenkirche. Especially on weekends many
people from the Czech Republic.
300-3,000 sq m
€ 110
AltmarktSeestraße
Connection between the touristic centre of Dresden
towards Frauenkirche Neumarkt and the castle.
Known for high-calss Christmas-market. Offers
access to Altmarkt-Galerie, strongest shoppingcentre in eastern Germany.
Halloren Pralineum, Thalia, C&A, Mass market cross section of society
Sportarena, Strauss Innovation, with tourists heading towards FrauenToni & Guy
kirche.
€ 80
Name
Address
completion
area
anchors
Altmarkt-Galerie Webergasse 1, Dresden
2002/2011
53,000 sq m
Saturn, SinnLeffers, SportScheck, Zara, Hugendubel Centrum-Galerie Dresden
Prager Straße 17, Dresden
2009
52,000 sq m
Karstadt Sport, Media Markt, Müller, P&C, The Sting Elbe Park
Peschelstraße 39, Dresden
1995/2010
72,000 sq m
Media Markt, Kaufland, C&A, H&M, Intersport, Jack&Jones
Kaufpark Dresden
Dohnaer Straße 246, Dresden
1993
54,500 sq m
Media Markt, Thalia, C&A, H&M
Source: CBRE
Markthalle Café Prag
GLA 5,250 sq m
CompletionQ2/2013
Wiener Loch
GLA 20,500 sq m
CompletionQ4/2014
Contact
Andreas Malich
Hausvogteiplatz 10
10117 Berlin
T +49 30 726154 275
[email protected]
155
 key plan Dresden
156
157
3
2
1
 Prager StraSSe I
158
1
 Prager StraSSe II
159
2
 Altmarkt/SeestraSSe
160
3
161
162
Hanover
Hanover is the capital of the federal state of Lower-Saxony and of the Hanover Metropolitan Region with 3.9 million inhabitants.
The city has a major role in the regional economy as it is home to several national headquarters of companies such as
Continental (tyre production) and Tui (travel business). Hanover is also famous for its trade fairs, which have grown in importance
since EXPO in 2000.
The major high street in Hanover is Georgstraße, where all major retailers can be found. Other important high streets are
Karmarschstraße, Große Packhofstraße and Bahnhofstraße. Bahnhofstraße has a second level, provided by the Nikki de Saint
Phalle-Passage arcade. Hanover’s retail market improved significantly after the opening of the Ernst-August-Galerie in 2008. The
development of the Kröpcke commercial complex will bring new retail space to the market.
 economic facts
1,130
160**
Scored future prognosis, 2012 balanced mix of chances and risks**
all dependant civil employed persons, **data related to county-level.
*
 catchment area
190
 Where to find
160
185
2012
2013
180
180
170
185
170
170
170
2008
2009
2010
2011
Nienburg
Celle
Gifhorn
Garbsen
Hanover
30 min
Lehrte
Peine
15 min
Minden
Brunswick
Hildesheim
Salzgitter
Hameln
2,709.409
3,162.284
5,963.142
5,925.594
9,167.475
8,870.564
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
Georgstraße Characterised by larger units, occupied by
department stores and large-scale retailers. High
footfall.
Karstadt, P&C, H&M, C&A, Juwelier
Wempe, Juwelier Mauck, Nespresso,
Basler, Wellensteyn, Scotch & Soda
Broad mix of consumers including 150-300 sq m
locals and tourists, partly more
affluent environment.
TYPICAL SIZE
RENT*
€ 185
Große
Packhofstraße
Main refurbishment supported uptrading and rose
considerably the quality of amenity.
Fossil, Gerry Weber, Karstadt Sport,
TK Maxx, Wormland, Hallhuber, Zara
€ 185
Karmarschstraße
s.Oliver, Marc O’Polo, Wormland,
Mixture of international and regional fashion
retailers. Up-and-coming retail location with some Eckerle
complementing regional brands.
€ 160
Bahnhofstraße
Main entry to Hanover’s inner-city. Mass market
profile, Niki-de-Saint-Phalle Shopping-Arcade on
lower level.
Galeria Kaufhof, Foot Locker, Desigual, Broad mix of consumers including 150-400 sq m
Apple, Mango
€ 185
Name
Address
completion
area
anchors
Ernst-August-Galerie Ernst-August-Platz 2, Hanover
2008
35,400 sq m
H&M, New Yorker, Pohland, REWE City-Center Langenhagen
Marktplatz 5, Langenhagen
1982/2012
30,000 sq m
H&M, Depot, Tom Tailor, Rossmann Source: CBRE
no relevant
project development
Contact
Philipp Hass
Valentinskamp 70
20355 Hamburg
T +49 40 808020 41
[email protected]
163
 key plan Hanover
164
165
4
3
2
1
 GeorgstraSSe I
166
1
 GeorgstraSSe II/GroSSe PackhofstraSSe/KarmarschstraSSe/BahnhofstraSSe
167
2
 GeorgstraSSe III
168
3
 BahnhofstraSSe/LuisenstraSSe
169
4
170
Nuremberg
Nuremberg is the second largest city in the federal state of Bavaria and is the capital of the Nuremberg Metropolitan Region with
a population of 3.6 million. There are a number of strands to the city’s economy, the most important of which is the consumer
goods industry. It is also an important exhibition centre and tourist destination, with its castle as the major landmark. In winter, the
famous Christkindl Markt [Christmas Market] attracts visitors from all over Germany and abroad.
Nuremberg has an attractive retail market. The main high streets are Breite Gasse and Karolinenstraße, which have a broad retail
offer. Both streets form a circle, allowing customers to walk in a loop through the city centre. Königstraße and Kaiserstraße are
also interesting shopping destinations; the latter specialises in up-market brands.
 economic facts
507
100
*
 catchment area
Erlangen
30 min
150
140
140
2010
2011
150
2012
2013
130
130
120
140
150
120
110
100
2008
2009
Forchheim
15 min
Fürth
160
 Where to find
Lauf an der Pegnitz
SulzbachRosenberg
Nuremberg
Schwabach
Ansbach
Neumarkt
in der Oberpfalz
2,821.037
3,506.760
6,748.650
6,807.355
9,552.852
8,702.185
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE
RENT*
Breite Gasse Mass market pedestrianized high-street.
H&M, s.Oliver, Desigual, neo, Mexx,
Swatch
Locals and tourists.
250 sq m
€ 135
Karolinenstraße
Upmarket location with large fashion units.
H&M, Zara, Douglas, Breunuinger, Anson’s, Locals and tourists.
Humanic
300-500 sq m
€ 150
Königstraße Mass market location with complementing gastronomy.
Benetton, Pandora, Vapiano, Rossmann
150 sq m
€ 90
Locals and tourists.
Name
Address
completion
area
anchors
Franken-Center Glogauer Straße 30, Nuremberg
1969/1993
47,000 sq m
C&A, Karstadt, Media Markt, Müller, Wöhrl Mercado Carl-von-Linde-Straße 5, Nuremberg
2003
42,000 sq m
Intersport, Media Markt, Müller, real,- City-Point Breite Gasse 5, Nuremberg 1999
14,400 sq m
Esprit, Mytoys Source: CBRE
Neues Herz für Nürnbergs Süden
GLA 12,300 sq m
Sales area n.a.
CompletionQ3/2014
Contact
Sören Hoffmann
Isartorplatz 1
80331 Munich
T +49 89 242060 11
[email protected]
171
 key plan Nuremberg
172
173
1
2
3
 KarolinenStraSSe/Breite GAsse I
174
1
 KarolinenStraSSe/Breite GAsse II
175
2
 KönigstraSSe
176
3
177
178
Mannheim
Mannheim is the second largest city in the federal state of Baden-Wuerttemberg and is the capital of the Rhein-Neckar
Metropolitan Region with its population of 2.4 million. Its position on the River Rhein has allowed Mannheim to become the
leading location for the chemicals industry in Germany, together with its neighbouring city, Ludwigshafen. Mannheim is also
famous for its university, which places a particular emphasis on economics. The city is the only Quadratstadt [square city] in
Germany, as the city was planned in block format in the 18th Century.
The major retail location is the street Planken, which comprises all street squares with the letter P. This is home to all major
retailers, including the local fashion leader Engelhorn, which operates one of the largest fashion department stores in Germany.
Other streets of interest are Kurpfalzstraße, street O and Fressgass, where the Rhein-Neckar-Plaza shopping-centre will open in
2016.
 economic facts
310
Total number of overnight stays 2011 887,227
78
*
 catchment area
160
155
 Where to find
150
135
155
2012
2013
145
145
140
155
140
135
135
2008
2009
130
125
120
115
2010
2011
Heppenheim
an der Bergstraße
Worms
Viernheim
30 min
Mannheim
15 min
Ludwigshafen
Kaiserslautern
Heidelberg
Neustadt
an der Weinstraße
Speyer
2,290.829
2,442.031
8,585.342
8,404.944
14,773.181
13,841.128
Sinsheim
Germersheim
Street
KEY FEATURES
Planken (P)
Even if orientation in Mannheims rectangular organized inner-city Engelhorn, P&C, Esprit, H&M,
seems challenging: virtually any kind of mass to upper market
Kaufhof, Hugo Boss, Zara,
good can be found on Planken – addressed as “P”.
Mango
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE
Affluent fashion-conscious 100-500 sq m
consumers. Young and old.
RENT*
€ 155
no relevant shopping
centres existent
Source: CBRE
P5 5-8
GLA n.a.
Sales area n.a.
Completionn.a.
Quartier Q6Q7
GLA 43,000 sq m
Completion2016
Contact
Jarko Stilp
60323 Frankfurt
T +49 69 170077 646
[email protected]
179
 key plan Mannheim
180
181
1
2
3
 Planken I
182
1
 Planken II
2
 Planken III
183
3
184
Bonn
The Bundesstadt Bonn was Germany’s former seat of government until reunification. Nowadays, Bonn still has an important
role in the federal governmental structure, as the home of several ministries and many federal authorities. It also boasts the
headquarters of a number of former state-owned corporations, including Telekom AG and Deutsche Post AG. Furthermore, the
city was chosen as a UN seat. Bonn offers very attractive living conditions and enjoys positive population growth. In cultural
terms, Bonn has a high number of internationally-renowned museums.
Bonn’s retail market directly benefits from these positive conditions. Three inner-city squares are connected by major high streets
and act as cultural meeting points for Bonn’s citizens. The main street is Remigiusstraße, which is most popular with all major
retailers. Poststraße and Sternstraße are also important retail destinations.
 economic facts
320
GDP 2012 in € million13,820
38
*
 catchment area
Cologne
30 min
Brühl
15 min
Düren
Siegburg
Windeck
Bonn
Königswinter
Euskirchen
115
110
105
110
110
2009
2010
115
115
115
2011
2012
2013
105
100
95
2008
Bergisch Gladbach
Bergheim
120
 Where to find
1,905.914
1,937.557
9,398.159
9,714.595
19,490.587
19,010.802
Bad NeuenahrAhrweiler
Street
KEY FEATURES
CONSUMER PROFILE
TYPICAL SIZE
RENT*
Remigiusstraße
Main shopping street anchored by Kaufhof department store Galeria Kaufhof, H&M, New
and mass market brands. Availability is low.
Yorker, Mexx
MAIN RETAILERS
Broad range of consumers.
350 sq m
€ 115
Poststraße
Main entry to the city coming from main station. Limited
retail space. Dominated by Karstadt department store. Will
further evolve due to upcoming project developments.
Heavy footfall, dominated by
young consumers and travelers.
150-300 sq m
€ 95
Karstadt, H&M, Vero Moda
Name
Address
completion
area
anchors
Maximilian-Center
Poststraße, Bonn
2014/2015
10,500 sq m
n.a. Viktoriakarree
Rathausgasse, Belderberg, Bonn
2017
20,000-25,000 sq m
n.a.
Source: CBRE
Viktoriakarree
GLA 30,000 sq m
Completion2017
Maximilian-Center
GLAn.a.
Completion2014/2015
Contact
Thomas Nandzik
South-West
Habsburger Ring 2
50674 Cologne
T +49 221 17085 186
[email protected]
185
 key plan Bonn
186
187
2
1
 PoststraSSe
188
1
 RemigiusstraSSe
189
2
190
Karlsruhe
Karlsruhe is an important economic centre in the north of the federal state Baden-Wuerttemberg. Karlsruhe is the seat of
Germany’s Supreme Court. Karlsruhe’s technical university and its affiliated Fraunhofer research institute are regarded as
the centre for new technological innovations. The chemicals industry is also strong in Karlsruhe, which has one of the largest
refineries in Germany. The castle in Karlsruhe is an important tourist attraction and the city is regarded as the gateway to the low
mountain range and tourist region Schwarzwald.
The most important retail location is Kaiserstraße, which is an elongated high street and is home to all the major retailers. Other
interesting retail locations are Herrenstraße and the two shopping centres Ettlinger Tor and Post Galerie, also in the city centre.
 economic facts
293
37
*
 catchment area
130
125
 Where to find
125
2012
2013
120
120
115
115
110
125
110
110
2008
2009
105
100
95
2010
2011
Neustadt
an der Weinstraße
Speyer
Pirmasens
Heilbronn
Bruchsal
30 min
15 min
Karlsruhe
Pforzheim
Ludwigsburg
1,938.071
2,213.396
5,891.899
5,788.604
13,671.524
12,670.807
Haguenau
Baden-Baden
Stuttgart
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE
RENT*
Kaiserstraße
Main shopping street with a strong concentration of
mass market brands.
Karstadt, Breuninger, Strauss
Innovation, Hallhuber, Mexx,
C&A, P&C, H&M, Zara Home
Mainly locals with complementing daytourists from France, slightly wealthier than
the average consumer.
150-600 sq m
€ 125
Name
Address
completion
area
anchors
Ettlinger Tor Ettlinger Tor Platz, Karlsruhe
2005
44,000 sq m
K&L Ruppert, Media Markt, REWE, Thalia Post Galerie Kaiserstraße 217, Karlsruhe
2001/2012
18,500 sq m
Saturn, Sportarena, Primark
Source: CBRE
no relevant
project development
Contact
Jarko Stilp
60323 Frankfurt
T +49 69 170077 646
[email protected]
191
 key plan Karlsruhe
192
193
1
2
3
4
 KaiserstraSSe I
194
1
 KaiserstraSSe II
2
 KaiserstraSSe III
195
3
 KaiserstraSSe IV
4
196
Muenster
Muenster is located in the northern part of North Rhine-Westphalia and is the major town of the Muensterland region. The city and
regional economy is based on agriculture and the food industry due to its rural hinterland. Additionally the service sector plays an
important role as Muenster is home to many regional authorities, insurance companies and saving banks. Muenster is one of the
largest university cities in Germany with ca. 50,000 students and has a unique historic inner-city.
Due to its island position within the Muensterland region, Muenster has a very wide catchment. The inner-city has a high quality of
stay. The principal high streets of Muenster are Ludgeristraße and Prinzipalmarkt, which have with a retail offer ranging from mass
market to up-market. Further high streets of interest are Salzstraße and Rothenburg. Münster Arkaden is an inner-city shopping
centre.
 economic facts
275
60
*
 catchment area
Emsdetten
Bielefeld
Muenster
Coesfeld
Gütersloh
15 min
145
2012
2013
135
135
125
150
140
140
130
150
130
125
120
115
110
2008
2009
2010
2011
Osnabrück
Enschede
155
150
rent sq m/month in EURO
 Where to find
30 min
Population Retail relevant purchasing power (€ million) Retail turnover (€ million) 230.861
1,420.426
1,717.077
3,015.418
3,114.990
9,482.027
9,260.894
Hamm
Recklinghausen
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE RENT*
Ludgeristraße
Well established mass market location with some
complementing upmarket brands. Performance proven by
steadiness of rental market. Connected with Münster Arakden
shopping-centre, which didn’t harm neither occupation nor
footfall which remains strong.
H&M, Fossil, Galeria Kaufhof,
AppelrathCüpper, P&C, Saturn,
Strauss, Side Step, C&A, s.Oliver,
Bestseller, Urban Outfitters (soon)
Mass market consumers
showing a comparatively
high purchasing power.
200-400 sq m
Laurèl, Lacoste, SOR, Chocolaterie,
Bang&Olufsen, Wolford, Stefanel,
Van Laack, Gant, Escada, Airfield,
Marc Cain, Dolzer Maßkonfektion,
Scotch&Soda, COS
Long-established upmarket 80-200 sq m
consumer profile from
Münster and catchment
area with a high purchasing
power.
€ 150
Sidestep, Sinn Leffers,
AppelrathCüpper, Zero, Karstadt,
Butlers, Gschwendner, Nanu Nana,
Roland Schuhe
Wealthier and matured than 150-250 sq m
Ludgeristraße, but still mass
market oriented.
€ 130
Prinzipalmarkt, Genuine upmarket location, best place to address
wealthier consumers. Broad mix of well established local
Drubbel- and
specialists and interrnational brands.
Bogenstraße
Salzstraße
Salzstraße is positioned inbetween of Ludgeristraße and
Prinzipalmarkt and thus shows a branding with either
mass market and upmarket retailers. Small-sized stores attract
sectors with extensive productivities such as cell phone
providers and jewellers.
€ 150
Name
Address
completion
area
anchors
Münster Arkaden
Ludgeristraße 100, Muenster
2006
30,000 sq m
P&C, Saturn, Thalia, Zara Source: CBRE
Alter Fischmarkt
GLA 11,900 sq m
CompletionQ2/2013
Contact
Frank Emmerich
Königsallee 61
40215 Dusseldorf
T +49 211 86066 144
[email protected]
197
 key plan Muenster
198
199
1
4
3
2
 Prinzipalmarkt/BogenstraSSe
200
1
 LudgeristraSSe
201
2
 SalzstraSSe I
202
3
 SalzstraSSe II
203
4
204
Wiesbaden
Wiesbaden is the capital of the federal state of Hesse and is its second largest retail market after Frankfurt. The city is famous
for its Wilhelminian period buildings and its spa and health facilities. This makes the city one of the most attractive residential
markets in Hesse, which enjoys a high purchasing power. Wiesbaden is the gateway to the wine and tourism region Rheingau
and attracts a high number of tourists. In addition to the public sector, the champagne and beverage industry is important for the
city’s economy. From 2015 the city will host the headquarters of the US Armed Forces in Europe.
Wiesbaden’s retail market is dominated by the two major high streets Kirchgasse and Langgasse, which are home to all major
national and international retailers. Together with Marktstraße, Mauergasse, Goldgasse and the up-market streets Wilhelmstraße
and Burgstraße, Wiesbaden city centre is a unique retail market.
 economic facts
278
44
*
 catchment area
Koblenz
Wiesbaden
15 min
140
120
110
120
130
135
2010
2011
150
150
2012
2013
100
80
60
40
20
0
2008
2009
Friedberg
Frankfurt
Offenbach
160
 Where to find
Hanau am Main
Mainz
30 min
Darmstadt
Bad Kreuznach
1,543.468
1,798.621
7,389.247
6,696.438
19,255.782
19,072.633
Street
KEY FEATURES
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE
RENT*
Kirchgasse
Main shopping highstreet in Wiesbaden. Hosts the large
department stores and the mass market as well as some
upmarket brands.
Karstadt, Kaufhof, H&M, P&C,
Zara, Hallhuber, Fossil, Rituals
Locals and internationals.
The latter from the Spa.
100-500 sq m
€ 150
Name
Address
completion
area
anchors
LuisenForum
Kirchgasse 2-6, Wiesbaden
2008
20,000 sq m
Anson’s, Saturn, C&A, Karstadt Sport, REWE,
Tommy Hilfiger Lilien-Carré Bahnhofsplatz 3, Wiesbaden
2007
26,000 sq m
C&A, H&M, Saturn, Tegut, Thalia Source: CBRE
City Passage
GLA n.a.
Completionn.a.
Contact
Jarko Stilp
60323 Frankfurt
T +49 69 170077 646
[email protected]
205
 key plan Wiesbaden
206
207
2
1
 Kirchgasse I
208
1
 Kirchgasse II/Langgasse
209
2
210
AACHEN
Aachen, the most westerly of Germany’s cities, lies close to the Belgian and Dutch borders. Aachen, and the region around the
cities of Maastricht (NL) and Liège (B), forms the Euregio Maas-Rhein with 3.9 million inhabitants. The University of Technology
and its affiliated research institutes play a major role in the city’s economy. Aachen hosts the first German UNECSO world
heritage site, the Charlemagne Cathedral, which attracts 1.5 million visitors every year.
Aachen’s retail market benefits from shopping tourism from Belgium and the Netherlands. The major high street, Adalbertstraße,
and the streets in the medieval old town (Damengraben and Holzgraben, Krämerstraße, Großkölnstraße) form an attractive retail
market. The development of the Kaiserplatz Galerie shopping centre and the commercial complex Bel Etage will bring new retail
space to the market.
 economic facts
261
142**
Scored future prognosis, 2012 balanced mix of chances and risks**
all dependant civil employed persons, **data related to county-level.
*
 catchment area
115
110
 Where to find
110
110
2012
2013
105
100
95
100
100
100
2009
2010
2011
95
90
85
2008
Maasmechelen
Jülich
Heerlen
Maastricht
Düren
30 min
15 min
Aachen
Euskirchen
Liège
Verviers
1,801.035
2,021.544
4,144.003
3,964.240
8,900.348
8,414.354
Street
KEY FEATURES
Adalbertstraße
Main mass market location in Aachen. Branding contrasts Kaufhof, Saturn, H&M, Zara, P&C
to those of the touristic inner-city around the cathedral.
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE
RENT*
Broad range of tourists, students
and mass market consumers.
400-800 sq m
€ 110
Name
Address
completion
area
anchors
Aachen Arkaden Trierer Straße 1, Aachen 2008
21,600 sq m
H&M, Esprit, Deichmann, Baby-Walz
Source: CBRE
Kaiserplatz Galerie
GLA 40,000 sq m
CompletionQ4/2015
Bel Etage
GLA n.a.
CompletionQ4/2014
Contact
Thomas Nandzik
South-West
Habsburger Ring 2
50674 Cologne
T +49 221 17085 186
[email protected]
211
 key plan Aachen
212
213
2
1
 AdalbertstraSSe I
214
1
 AdalbertstraSSe II
215
2
216
Freiburg
Freiburg is located in the southwest of Germany, close to the Swiss and French borders. The city enjoys the warmest climate
and most hours of sun in Germany and is therefore an important tourist destination. In addition to tourism, Freiburg is home to
a number of sunrise industries such as bio and solar technologies. The University of Freiburg, with its 31,000 students, is seen
as the leading science centre in this field. Visitor attractions include the cathedral and the small streams, or Bächle, which run
through the whole city.
Freiburg’s retail market benefits strongly from shopping tourism from Switzerland and France. The major high street is KaiserJoseph-Straße, which is home to all major retailers. Rathausgasse and other alleyways of the old town also boast an attractive
variety of shops.
 economic facts
223
GDP 2012 in € million8,174
63
Turnover-share of allover Germany in ‰, 2012
3,910
*
 catchment area
180
160
rent sq m/month in EURO
 Where to find
140
120
120
130
140
150
150
150
2011
2012
2013
100
80
60
40
20
0
2008
2009
2010
Lahr
Emmendingen
Colmar
VillingenSchwenningen
30 min
Freiburg
15 min
Donaueschingen
1,524.982
1,656.427
2,967.104
2,677.518
4,263.572
3,695.409
Mulhouse
Street
KEY FEATURES
Kaiser-Joseph-Straße Main shopping street, attracting more and more
interantional brands.
MAIN RETAILERS
CONSUMER PROFILE
TYPICAL SIZE
RENT*
Kaufhof, Karstadt, Breuninger,
Esprit, Zero, H&M, Müller
Drogerie, Marc O’Polo
Locals and day-trippers
from France and Switzerland.
200-1,000 sq m
€ 150
no relevant shopping
centres existent
Source: CBRE
Bursen-Galerie
GLA n.a.
Completion2016
Contact
Jarko Stilp
60323 Frankfurt
T +49 69 170077 646
[email protected]
217
 key plan Freiburg
218
219
1
2
 Kaiser-Joseph-straSSe I
220
1
 Kaiser-Joseph-straSSe II
221
2
222
Germany’s
Shopping Centre Scene
CBRE registers 444 shopping centres in Germany that are larger than
10,000 sq m in size, which add up to a total retail area of 13.8 million sq m.
Roughly 27 % of this space is located within the country’s top seven
shopping locations.
223
 German shopping centre area development
40
04
Growth rate
This constraint on development is due to the restrictive German planning
Total area
*
regime, which requires consent from federal and local planning laws, as
2010
0
2005
02
0
1995
20
2000
increasingly difficult to accomplish, particularly those located out-of-town.
08
06
1980
out-of-town, but since then further development projects have become
80
60
1985
the reunification of the country. Most of these major centres were located
12
10
1975
up, while activity in the eastern part ramped up some 30 years later after
14
100
1970
western part were developed in the early 1960s, when that market opened
120
Growth rate in %*
From a historical point of view, most of the largest schemes in Germany’s
16
German
reunification
Total area in sq m million
140
comparisons since this information is available for virtually every centre.
1990
by sales area; however, using Gross Leasable Area enables sounder
1965
It should be noted that retail area in Germany is commonly measured
Missing figures interpolated. Source: EHI, HDE, CBRE
well as the agreement of neighbouring cities. German high streets aren’t
Germany’s retail sector is – in contrast to other European countries – much
better developed. Indeed high streets are seen to compete successfully
with shopping centres.
As a reaction to the tougher local planning process, shopping centre
architecture in terms of urban integration, façade and mall design has
become more attractive in recent years, as examples like MyZeil, Frankfurt
or Schloss Arkaden Braunschweig illustrate. Increasing costs, mainly
caused by more expensive land acquisition in the inner-city context as well
as energy price inflation, have tended to push up shopping centre rents
140
120
116
117
119
120
122
11
11
15
13
100
80
120
10
10
10
11
60
11
09
40
07
20
0
2005
2006
Sales area total
2007
2008
2009
2010
Sales area shopping centres in %
various levels of government. As a result, the role of the high street within
 Development of German sales area total
and in shopping centres
Sales area total in sq m million
just strong in retailing terms; they also enjoy widespread support from
05
Sales area shopping centres
Source: HDE, CBRE
and service charges.
 most relevant German shopping centre managers
It’s important to note that there is little publicly-available data on shopping
centres. Information on footfall, performance or customer profile can in
most cases only be provided by the respective centre manager – and often
nothing is forthcoming.
Nevertheless, good quality shopping centres can offer interesting
alternatives to high street environments in major German cities, where
retailer demand often exceeds supply.
224
From a retailer’s perspective, some basic trends in the shopping centre
scene are worth noting: first, tenant mix is vital to a shopping centre’s
success and centre managers are constantly in search of ways to optimise
 top 30 German shopping centres by retail GLA
Centre, City
GLA (sq m)*
manager
this. Second, the importance of department stores as anchor tenants
P.C. Paunsdorf Center, Leipzig 130,000
mfi
Ruhr-Park, Bochum 126,000
mfi
seems to be on a slight decrease. This has to be seen in the context of
Chemnitz Center, Chemnitz
110,000
CMC
continued growth in e-commerce turnover, which affects standardised
ELBEPARK Dresden, Dresden
102,000
CMC
Rhein-Ruhr Zentrum,
Mülheim (Ruhr)
100,000 Gustav/ECE
products such as media and consumer electronics. Shopping centre asset
and property managers are trying to make a virtue of necessity by breaking
NordWestZentrum, Frankfurt
am Main
92,000
NWZ Verwaltungsgesellschaft
shopping centres currently tend to have more units and brands and a
Main-Taunus-Zentrum,
Sulzbach (Taunus) 91,000
ECE
higher average rent than before. As a further consequence, the managers’
Gropius Passagen, Berlin
90,000
mfi
openness to new concepts may be more pronounced than in recent years.
Nova Eventis, Leuna
90,000
ECE
CentrO, Oberhausen
90,000
RME
FLORA-PARK, Magdeburg
83,000
CEV
Donau-Einkaufszentrum,
Regensburg
80,000
DEZ
Limbecker Platz, Essen
80,000
ECE
Boulevard Berlin, Berlin
76,000
Cório
Hürth-Park, Hürth
76,000
DECM/ECE
Rhein-Neckar-Zentrum,
Viernheim
72,000
ECE
up vacant large-scale shop units into many smaller ones. As a result,
A further important current trend concerns the role food and drink plays
within the shopping centre. We’ve seen a notable increase in space
dedicated to catering, with the food and drink offer being arranged in food
courts, which boost sales productivity and emphasise an orchestrated
shopping and leisure experience.
Hamburg-based ECE, part of the Otto-retail-group, is the market leader in
the shopping centre segment. mfi claims to be second in the market, with
LOOP 5, Weiterstadt
69,500
Sonae Sierra
Alstertal Einkaufszentrum,
Hamburg
69,000
ECE
A10 Center, Wildau
66,000
ECE
Forum Duisburg, Duisburg
65,000
Cório
Weserpark, Bremen
64,200
MEC/ECE
Centrum Galerie, Dresden
62,000
Cório
ACC-Alt Chemnitz Center,
Chemnitz
60,000
DTZ
The large operators tend to work with form-based rental contracts. As a
Olympia-Einkaufszentrum,
München
60,000
ECE
standard, 10 years’ rental time is assumed, with break options subject to
Alexa, Berlin
56,200
Sonae Sierra
negotiation. The same applies for incentives such as rent-free periods and
pep Einkaufs-Center
Neuperlach, München
53,000
ECE
25 centres under management or in construction. International players
operating within the German shopping centre market include Sonae Sierra
(Portugal/UK) and MultiSEC (Netherlands). However, most of the centres
are managed by smaller firms.
building cost subsidies, which are often more easily secured by the strong
and attractive brands that shopping centres need to drive customer footfall.
Although rental levels in German shopping centres rarely reach those
of their high street counterparts, we generally find that centre managers
start their rental calculations with an ambitious base rent complemented
with threshold-based turnover rents. Indexation against the CPI is often
claimed to be carried out on a yearly basis. Finally, most German shopping
centres have advertising associations requiring an additional marketing
contribution of approximately €3.5 per sq m/month.
Hamburger Meile, Hamburg
50,000
ECE
Isenburg-Zentrum,
Neu-Isenburg
44,000
ECE
Allee-Center Magdeburg,
Magdeburg
40,000
ECE
Schloss Arkaden,
Braunschweig
36,000
ECE
* total size according to EHI 2012. Source: EHI, CBRE
225
226
The German
Factory Outlet Centre
Market
There are currently ten factory outlet centres (FOCs) in Germany. From a
retailer‘s perspective they offer interesting opportunities to expand upon
conventional shopping locations: most offer a high class environment in
which to present a brand, one that is differentiated from a typical shopping
centre serving consumers’ short- to medium-term needs. They also provide
an additional distribution channel for surplus merchandise and, as such,
can play an important role in a national distribution strategy.
227
Germany is regarded as the foremost European market for outlet centre
expansion in the coming years. The size and stability of the retail market
as well as the low degree of competition from existing centres make the
country attractive for expansion.
 Germnany’s best performing FOC in an European comparison
2011
Rank
2010 2009
2008
Name of the Centre
Location (Country)
Operator
Average Grade
1.48
1
4 1
11
Designer Outlet Roermond
Roermond (Netherlands)
McArthurGlen
8 7 15
13
Ingolstadt Village
Ingolstadt (Germany)
Value Retail
1.98
9
8
12
7
Wertheim Village
Wertheim (Germany)
Value Retail
2.07
11
13
12
12
The Style Outlets Zweibrücken
Zweibrücken (Germany)
Neinver
2.15
28
13 -
-
Designer Outlet Berlin
Wustermark (Germany)
McArthurGlen
2.69
50
55
-
-
Designer Outlet Wolfsburg
Wolfsburg (Germany)
Outlet Centres International (OCI)
3.64
Source: Factory Oultet Centre Performance – European Report 2011. CBRE, ecostra
The present centres have different backgrounds. Some evolved from
 Countries with future potential for Foc
60
traditional factory outlets, such as in Metzingen (for Hugo Boss’ factory) or
60
EOC Ochtrup. Others have been developed by international outlet centre
specialists who’ve used experience gained in their home countries or other
European markets.
50
17
15
11
10
8
retail development according to the host city’s overall size and importance.
6
past. The federal planning legislation allows different levels of large-scale
20
19
20
seven to ten in 2012, they have faced enormous political hurdles in the
13
Although the number of outlet centres to gain planning approval rose from
30
14
Radolfzell on the banks of the Bodensee (Lake Constance).
17
These include the Ochtum Park near Bremen and the Seemaxx in
40
27
agglomerations which play an important role for their regional catchments.
Number of statements
Beside the ten centres already mentioned, there are also smaller outlet
centre, the Designer Outlet Wolfsburg, is located on an inner city site.
a ny
Germ
Fr a n
ria
Aust
ds
I t aly
erlan
UK
Net h
T he
schemes were permitted upon exception or even by referendum. Only one
Othe
rs*
h Re
publ
ic
Rus s
ia
Swit
zerla
nd
Pola
nd
Sp ai
n
potential for conflict with federal legislation. Therefore most of the existing
0
C zec
upon. Given that FOCs are usually planned in smaller cities, there is huge
ce
Deviation from this principle is only possible if an exception can be agreed
*e.g. Belgium, Slovakia, Eastern Europe. Source: CBRE – ecostra 2011
228
That said, dealing with this issue has lately become more pragmatic, for
several reasons. First, FOCs still account for an almost negligible share
of overall retail turnover. Second, it’s not been possible to identify any
of the predicted harmful effects on inner-city shopping locations. Third,
the legal wrangling over the proposed enlargement of the Ochtrup FOC
prompted further discussion around the whys and wherefores of the federal
legislation.
Neighbouring countries have taken advantage of the previous reluctance
to sanction FOCs among German politicians by building some wellperforming FOCs in „offshore“ or so-called „beggar-my-neighbour“
locations designed to attract German customers. Among the most notable
of these schemes is the Roermond Designer Outlet, one of the best
performing outlet centres in Europe, which is allowed to open on Sundays
and counts roughly 90% of its clientele as coming from Germany.
There is not - as is the case in the shopping centre sector - a dominant
operator in the FOC sector. McArthurGlen, Value Retail and Neinver all
run centres in Germany as well as additional schemes in neighbouring
countries with a predominantly German catchment area.
The future development pipeline is packed with some 15 FOC projects,
indicating a veritable boom in the sector. While several of these projects
are unlikely to reach construction phase, we predict up to six or seven will
open in the coming years, equating to 84,900 sq m of new retail space.
229
10
3
5
9
3
4
6
2
2
3
7
3
1
5
4
5
6
4
1
8
1
7
2
5
1
2
2
4
6
1
 EXISTING FACTORY OUTLET CENTRE IN GERMANY
Name of the centre
1 Wertheim Village
2 Ingolstadt Village
3 Designer Outlet Berlin
4 Designer Outlets Wolfsburg
5 Designer Outlet Soltau  SMALLER FOC AND OUTLET AGGLOMERATIONS
Location
Federal State
Sales area
Wertheim
Baden-Wuerttemberg
13,500 sq m Ingolstadt
Bavaria
15,200 sq m
Location
Federal State
Baden-Wuerttemberg
12,000 sq m
Brandenburg
16,500 sq m
North Rhine-Westphalia
17,000 sq m
3 Seemaxx
4 Ochtum Park
Radolfzell
Lower Saxony
Stuhr-Brinkum
Lower Saxony
Soltau
Lower Saxony
13,500 sq m
5 Factory In
Selb
Bavaria
11,500 sq m
21,000 sq m
Saarland
9 A2 Outlet Center
10 Designer Outlet Neumünster
Hermsdorf
Saxony-Anhalt
10,500 sq m
Neumünster
Schleswig-Holstein
20,000 sq m
7,000 sq m
 PLANNED FACTORY OUTLET CENTRE IN GERMANY
Sales area
Name of the centre
Location
Country
Roermond
Netherlands
36,000 sq m
Maasmechelen
Belgium
16,000 sq m
3 Ardennes Outlet Center
4 Designer Outlet Luxemburg
Verviers
Belgium
10,000 sq m
Messancy
Belgium
14,000 sq m
5 The Styles Alsace Outlet 6 Designer Outlet Salzburg
Roppenheim
France
32,000 sq m
Salzburg
Austria
28,000 sq m
1 Designer Outlet Roermond
2 Maasmechelen Village
Location
Federal State
Sinsheim
Baden-Wuerttemberg
Remscheid
25,000 sq m
3 Duisburg Outlet Village
4 Eifel Ahr Portal
Duisburg
25,000 sq m
Grafschaft
Rhineland-Palatinate
5 Eifel City Outlet
6 FOC Montabaur
Bad Münstereifel North Rhine-Westphalia
Location
Country
Montabaur
10,000 sq m
1 Fashion Outlet Edelreich
Edelreich
Switzerland
7 Designer Park Brehna
Brehna
Saxony-Anhalt
16,000 sq m
2 Alsace Outlet
St. Croix-en-Plaine France
near Colmar
9,900 sq m
9,000 sq m
7,000 sq m
14,000 sq m
 EXISTING FACTORY OUTLET CENTRE IN other countries
1 FOC Sinsheim
2 Designer Outlet Remscheid
10,000 sq m
5,000 sq m
15,000 sq m
Wustermark
Sales area
Wolfsburg
Ochtrup
6 FOC Ochtrup
7 The Style Outlets Zweibrücken Zweibrücken
Wadgassen
8 Myland
Project Name
Name of the Centre
1 Outletcenter Alte Samtfabrik Metzingen
Remscheid
2 Outlet City Metzingen
Sales area
 Planned FACTORY OUTLET CENTRE IN other countries
Project Name
Sales area
10,000 sq m
ca. 20,000 sq m
230
The German
Retail Leasing Market
The German retail leasing market has shown a pretty consistent rate of
development over the past two and a half years. Between 2010 and 2012
a total of 7269 new retail leasing transactions were reported by publicly
available sources. International retailers have a growing presence: their
share of the leasing market is now 21 %, with domestic retailers accounting
for the other 79 %.
231
This constant development rate shows that retailers’ expansion strategies
 Retail leasing activity in Germany
for the German market have not been significantly affected by the banking
As the common lease length for retail properties is ten years, “new” or
“vacant” retail units rarely come to market, particularly in prime high street
or shopping centre locations. As a result, when an opportunity arises the
retailers have to move fast to secure the location, otherwise they risk losing
2,500
No. of leasing transactions
and sovereign debt crises.
1,933
2,000
1,500
1,172
1,000
1,166
1,026
864
500
0
H1
2010
the store for another ten years.
H2
2010
H1
2011
H2
2011
1,106
H1
2012
H2
2012
Source: CBRE
The most favoured locations are shopping centres, which have a 49%
share of the overall transaction total. In this case, ‘shopping centre’ can
be thought of as a collective noun, since it also includes big box centres
 Total market Share of international retailers
on the German leasing market
and neighbourhood centres, together with train stations and factory outlet
centres. Over the past few years several large scale inner city shopping
centres have been brought to the market, delivering new modern retail
79%
Domestic
retailers
space. In the inner city environment, prime locations in high streets
21%
International
retailers
12%
City district
34%
Inner city
are where retailers want to be. These spaces are subject to the highest
8%
Out-of-town
46%
Shopping
centre
demand of all and, consequently, we see the highest rents being paid.
12% Tertiary
20% Secondary
The most active retail market in Germany is Berlin, where 618 new retail
68% Prime
transactions were closed during the past two and a half years. Berlin’s
Source: CBRE
advantage comes from the presence of two prime retail areas as well as
38 shopping centres. In the western part of Germany Hamburg leads the
level of competition and can also benefit from the ‘pull’ of other successful
retailers to draw shoppers to their products.
618
500
400
300
200
100
0
215
208
175
144
121
113
101
86
85
67
63
59
56
52
51
47
focus on the Top 20 locations across the country, where they find the right
389
329
281
Saarbrücken, which has boosted their transaction totals. Retailers primarily
700
600
Ber
H a m li n
burg
M
F r a n u n ic h
k f ur
t / M.
C ol
D u s ogne
seld
Dor t or f
mun
Dre s d
d
Stut en
tg a
L eip r t
z
H a n ig
ove
Kobl r
W ie s e n z
bade
n
Bon
n
Esse
Bre n
Nure men
mb
Old e e r g
n
Freib burg
urg /
M u e B.
nste
r
shopping centres have opened in the cities of Duisburg, Oldenburg and
 Most active retail cities in Germany (2010-2012)
No. of new leasing transactions
rankings, followed by Munich, Frankfurt and Cologne. Meanwhile, new
Source: CBRE
232
 Most active retailers in Germany (2010-2012)
has been the domestic grocery brand Rewe (176 transactions) closely
its presence in recent years, renting stores in prime locations as well as
in shopping malls and big box centres. Depot’s expansion was given a
further boost by its investment deal with the Swiss retailer Migros.
The most active fashion retailer has been C&A with 77 new transactions.
180
160
140
120
100
88
79
77
76
72
66
62
59
56
52
51
50
49
46
42
41
38
German home accessories retailer Depot has also massively expanded
176
167
158
companies also happen to be the largest retailing groups in Germany. The
200
followed by its direct competitor Edeka (167 transactions). These two
80
60
40
20
0
Other dominant fashion retailers include Ernsting’s Family (66 transactions)
and KiK (62 transactions). These three retailers all enjoy a significant
market presence in Germany.
Rew
e
Ed e k
a
Ros s dm
man
n
A ldi
C
Das & A
Dep
o
E r n s Wo o l w o t
t i n g‘
r
s Fa th
m il y
D e ic K i K
hm a
nn
L idl
Net t
o
Gerr Takko
y We
ber
Cam
p Da
H&M
v id
Den (Chelse
n‘s B
a
ioma )
rk t
Pe n n
y
Espr
it
The most active retailer in Germany during the period under review
Source: CBRE
An important newcomer is the American fashion retailer Abercrombie
As already mentioned, a particular feature of the German retail market is its
increasing internationalisation, which is being driven chiefly by the fashion
t i n g‘
sector. Among the top 20 most active international retailers some 14 are
38
Wissmach.
32
29
29
27
23
22
21
20
20
19
17
17
expansive brands, boosted by the recent acquisition of its insolvent rival
51
50
49
46
fashion retailer Gerry Weber can also be regarded as one of the most
90
80
70
60
50
40
30
20
10
0
66
62
branded stores, which compares to just one in the UK. The German ladies’
shopping centres. Germany is also home to three Abercrombie & Fitch
77
 Most active fashion retailers in Germany
(2010-2012)
C&
s Fa A
m il y
K iK
Ger r Tak ko
y We
ber
C a m H&M
p Da
v id
Es
Tom prit
Tailo
Man r
g
s .O o
N e w li v e r
York
er
AWG NK D
M
od
1982
( Tak e
k
D e s i o)
gual
TK M
axx
Mex
L ac o x
Tally ste
Weij
l
& Fitch, which has massively expanded its Hollister concept in German
Erns
fashion concepts, highlighting the expansion possibilities in this field. One
of the fastest movers in recent years has been the Dutch cosmetics label
Source: CBRE
Rituals, which grew its presence in Germany by acquiring 22 stores.
Closer to home, retailers from Germany’s immediate neighbours Denmark,
France, Switzerland and the Netherlands all see the country as an
important sales market. A similar story is true for retailers from the UK,
although they tend to more or less concentrate on the top six markets and
don’t look to expand beyond that.
48
40
22
21
21
21
20
19
18
17
17
16
15
15
14
14
14
13
13
13
contributions from Forever21, Vans, the North Face and Timberland.
20
0
s e ll e
r Gro
up
H
r c ro & M G r o
mbie
up
& Fi
tch
R
M c D i t u a ls
onal
d ‘s
Dän
isch
es B M a n go
et ten
lag
T K M er
a
Desi x x
g
Indit
e x G ual
r o up
Mex
x
C alz
e d o n F o s s il
Ch a r i a G r o up
le s V
öge
P a n le
Gin a d o r a
Trico
t
Ca
Tally lida
Weij
L ac o l
st
Cl a i r e
e‘s
were Abercrombie & Fitch, TKMaxx and McDonald’s, with supporting
60
Best
international transactions. The main drivers of this impressive share
80
A be
a clear lead, being home to the retailers behind 20.3% of all recorded
Number of new retail transactions
Looking at the international newcomers’ countries of origin, the USA has
73
 Most active international retailers in Germany
(1/2010-6/2012)
Source: CBRE
233
segment its retailers from the USA (such as Forever 21) or Turkey (such as
LC Waikiki) that have been prominent.
The most favoured city for a pilot store was, once again, Berlin. Germany’s
capital city is home to the country’s most trendy retail location, Hackescher
market, which is a very attractive target for international fashion labels. All
the cities featured in this report have their own characters and potential for
opening pilot stores. The only exceptions are the cities of Oberhausen and
Wertheim, where the shopping centre CentrO and the factory outlet centre
Wertheim Village are, respectively, the primary attractions.
Due to its tremendous variety of top retail destinations, we predict that
Germany will remain a key market for cross-border expansion in the
coming years.
40
30
25
20
15
10
5
0
4
4
3
2
2
2
2
2
2
2
2
market, notably from the UK and Switzerland, while in the mass-market
35
14
14
12
addition, we’ve seen several luxury and upmarket brands entering the
40
18
18
particular have ‘discovered’ the appeal of Germany for new ventures. In
45
B erl
in
k f ur
t / M.
Mun
ic
Ham h
burg
C olo
gne
Dus
seld
or f
S ylt
I sl a n
d
Esse
n
Obe
rhau
sen
Brem
en
Garm
Dor
is c h
-Pa r tmund
te n k
ir c h e
n
K iel
L
L u d w eipzig
igsh
afe
Mue n
nste
Stut r
tg a r
t
by country of origin, it becomes clear that French and Italian retailers in
Fr a n
by international retailers in Germany. When this figure is broken down
 Pilot store locations of international retailers
in germany (2010-2012)
No. of new opened pilot stores
Between January 2010 and June 2012 some 102 pilot stores were opened
Source: CBRE
234
235
the german market habits
Basis of measurement/Valuation approach
The basis of measurement is square metres. There is no system of zoning different parts of a building; an overall rate per square metre is adopted for
valuation purposes.
Market transparency
Detailed information on transactions is considered confidential and there is no public register of letting transactions. Retail reports covering prime rents
and market trends are available for the main cities. Information is also available from property advisory companies and agents.
Rent payment
Payable monthly in advance.
Rent escalation/Rent review
Rents often indexed to the Consumer Price Index. Rent escalations agreed in the lease contract are based on a stepped rent. Rents are reviewed only in
the case of renewal or as result of extraordinary negotiations.
Tenant‘s covenant
Bank Guarantee or Cash Deposit equivalent to three month‘s rent. Lease contract defines exact sum, subject to negotiations, depending on tenant’s
credit rating.
Service charges
Most service charges are passed on to tenants, whereas costs such as electricity and water, are settled directly with the respective supplier. Service
charges range from €3.50–4.50/sq m per month for high street units and €5.00–10.00/sq m per month for units in shopping centres. Service charges are
paid monthly in advance and reconciled annually.
Property taxes and other costs
Rents payable to a commercial landlord are subject to VAT which is fully recoverable. There are no other taxes payable upon the granting of a lease or
rental payments. Land tax is payable by the landlord to the local authority and includes charges for public services, which are passed on to tenants.
Most shopping centres claim an advertisement fee of € 3.00 – 4.00/sq m per month to cover the expenses of the respective advertising association.
Agent fees
Standard agent fees are 3.6 months’ rent (net). Only in difficult markets, a contribution of the landlord may apply. By concluding framework agreements
with agents, it is possible to negotiate lower fees.
Incentives
Incentives are hard to negotiate for market conditions are still developing well in Germany‘s top markets. Landlords are more willing to offer incentives to
tenants with strong brands, long-term contracts (>10 years) and excellent credit ratings, especially in second tier cities or secondary locations within the
major retail centres. Fitout contributions are common for anchor tenants in shopping centres.
Lease length and term
5-10 year lease terms are standard, even if there is no statutory clause regulating this issue. Break options may be hard to negotiate in top locations and
usually incur penalties. Expansion into second tier cities or secondary locations could allow for discussions about break options or even shorter lease
terms (3 years). The maximum length of fixed-term lease contracts is 30 years; after this time, statutory break options apply for the tenant.
Selling a lease
Selling a lease is not a regulated procedure and is subject to the negotiation of a respective lease contract agreement. It is generally possible to include a
right to sublease the whole of the leased premises in the lease contract, but this is uncommon. The landlord will normally negotiate directly with the new
tenant and claim compensation which, in addition to key money payable to the departing tenants, is payable by the incoming tenant.
Alterations to shop interior and exterior
In general, structural alterations have to be agreed with the landlord. Usually, units must be restored to their original state at lease expiry. Operators of
prime shopping centres claim to be consulted in questions of alterations to fitouts and advertising. Structural changes, changes of use and security
issues are also subject to local authority consent.
Repairing liability
The landlord is responsible for the repair and maintenance of roofs and structures (‘Dach und Fach’); the responsibility and/or cost of repairs and
maintenance to all other areas is normally passed onto the tenants directly or via service charges. Triple-net lease contracts are not common, but can be
concluded for out-of-town large scale retail units with single tenants.
236
CBRE Germany
your competitive edge
Successfully establishing a presence in a new market is one of the toughest
challenges any retailer can face. This is particularly true in Germany, where
a federal structure and geographically diverse economy provide numerous
potential entry points as well as a host of possibilities for expansion.
237
At CBRE Germany we’ve been working with domestic and international
retailers for many years, during which time we’ve built a nationwide network
of offices and a range of services that is unmatched in this marketplace.
As part of the number one retail real estate consultancy in the EMEA
region, we combine detailed local knowledge with proven capabilities in
cross-border retail advisory, research and analysis, to help you target your
brand where it will gain maximum traction.
With the best retail spaces always in high demand, it’s vital to move
quickly and effectively when an opportunity has been identified. With
CBRE at your side you can stay one step ahead of the market, but our
service doesn’t stop when the lease negotiation is concluded. Instead you
can count on us to be with you every step of the way, with a tailor-made
package of services that includes advice on expansion strategies, space
utilisation, planning matters and store estate optimisation, as well
as related areas such as building consultancy, investment and valuation.
Whatever your goals in Germany, talk to CBRE about how we can help you
achieve them. We are passionate about retail and committed to delivering
results beyond your expectations. We are your competitive edge.
Retail Agency
• Advice to retailers for the strategic expansion into the market as well the
development of more mature portfolios
•Rental and letting of retail floor plates
•Store selection and acquisition on a regional, national, international basis
•Innovative marketing solutions for the disposal of all types of retail space
Consulting & Research
• Advice on planning, development and usage of retail real estate
• Market and location analyses
• Review and optimisation of existing portfolios
• Utilisation concepts and realisation analyses
• Marketing strategies
Shopping Centre
• Optimisation of space usage, sectors and retail concepts
• Property and centre Management
• Facilities Management
• Reporting
• Public Relations and Marketing
• Attendance of Tenants & Team Leadership
Karsten Burbach
Head of Retail Germany
60323 Frankfurt
T +49 69 170077 617
[email protected]
Philipp Hass
Valentinskamp 70
20355 Hamburg
T +49 40 808020 41
[email protected]
Andreas Malich
Hausvogteiplatz 10
10117 Berlin
T +49 30 726154 275
[email protected]
Sören Hoffmann
Isartorplatz 1
80331 Munich
T +49 89 242060 11
[email protected]
Thomas Nandzik
Head of Retail Agency South-West
Habsburger Ring 2
50674 Cologne
T +49 221 17085 186
[email protected]
Frank Emmerich
Königsallee 61
40215 Dusseldorf
T +49 211 86066 144
[email protected]
Jarko Stilp
Bockenheimer Landstraß e 24
60323 Frankfurt
T +49 69 170077 646
[email protected]
Marcus Neumann
Head of Shopping Centre
Management
Valentinskamp 70
20355 Hamburg
T +49 40 808020 50
[email protected]
238
Understanding
retail destinations
online data base
239
• Compare and contrast the dynamics of over 50 countries and 120 cities
across the globe
• Assess current and future economic trends to see what growth potential
exists in each market
• See in-depth detail at city level, including key retail destinations,
shopping centres and consumers types
• Understand local real estate practices
• Discover which local and international retailers are already present in
each market
To get access to Understanding
Retail Destinations go to
globalretail.cbre.com or email
[email protected]
• Connect with advisors in each country and city to gain a broader insight
on local markets
Scan the QR Code and get
directliy to the Understanding
Retail Destinations login!
• Unlimited access to the site anyplace, any time
Global Cities on globalretail.cbre.com

EMEA
Abu Dhabi
Amsterdam
Antwerp
Athens
Barcelona
Belfast
Berlin
Birmingham
Bloemfontein
Bratislava
Brussels
Bucharest
Budapest
Cape Town
Casablanca
Cologne
Copenhagen
Croatia
Dubai
Dublin
Durban
Dusseldorf
Edinburgh
Frankfurt
Geneva
Ghent
Glasgow
Hamburg
Hannover
Hasselt
Helsinki
Istanbul
Johannesburg
Krakow
Kyiv
Liège
Lille
Lisbon
London
Luxembourg City
Lyon
Maastricht
Madrid
Malaga
Manchester
Marseille
Milan
Moscow
Munich
Naples
Nice
Nizhny Novgorod
Oporto
Oslo
Palermo
Paris
Port Elizabeth
Poznan
Prague
Rabat
Rome
Rotterdam
Samara
Sevilla
Sofia
St Petersburg
Stockholm
Stuttgart
The Hague
Thessaloniki
Utrecht
Valencia
Vienna
Warsaw
Wroclaw
Yekaterinburg
Zagreb
Zurich
ASIA PACIFIC

THE AMERICAS

Auckland
Bangkok
Beijing
Brisbane
Guangzhou
Hanoi
Ho Chi Minh City
Hong Kong
Kobe
Kuala Lumpur
Kyoto
Manila
Melbourne
Mumbai
New Delhi
Osaka
Seoul
Shanghai
Shenzhen
Singapore
Sydney
Taipei
Tokyo
Boston
Chicago
Dallas
Denver
Honolulu
Lima
Los Angeles
Mexico City
Miami
Montreal
New York
Panama City
Philadelphia
Rio de Janeiro
San Francisco
Santiago
São Paulo
Seattle
Toronto
Vancouver
Washington DC
240
Glossary of terms – Data Explanations and Definitions
Annual Indicative Rent
The typical annual rent paid by the tenant for a ground floor retail unit of 200 square metres or (2,000 square feet in markets which
use Imperial measurements) with a frontage of 8 metres, excluding any ‘key money’ (premium, or initial payment, to secure the
right to occupy the unit) or other leasing incentives.
Centrality Index
Local retail turnover divided by retail relevant purchasing power, expressed as an index compared to the national average.
Consumer Price Index
Index which measures the cost of a standardised basket of goods and services acquired by households, used to monitor
changes in prices over time (see Retail Price Inflation, below). Constructed to a standard definition across Europe as the
Harmonised Index of Consumer Prices, HICP.
Demographic Forecast 2030
Inhabitants of a city, forecast using specific demographic modelling. Growth rate.
Inhabitants 2030
Inhabitants of a city, forecast using specific demographic modelling.
Prime Rent
The prime retail rents quoted in this publication represent the typical “achievable” open market headline rent which an
international retail chain would be expected to pay for a ground floor retail unit of up to 100 sq m of the highest quality and
specification (box-shaped, 5m frontage) and in the best location in a given market. The quoted rents reflect the level at which
relevant transactions are being completed in the market at the time but need not be exactly identical to any of them,
particularly if deal flow is very limited or made up of unusual one-off deals. In these circumstances, the quoted figure will be
more hypothetical, based on expert opinions of market conditions; nevertheless, the same criteria on building size and
specification apply. The figures exclude any leasing incentives or “key money” (initial payment to secure the right to occupy the
unit).
Retail Relevant Purchasing Power Index
Disposable average income per capita (gross, including transfer payments), reduced by the proportion accounted for by other
spending categories, expressed as an index compared to the national average.
Retail Relevant Purchasing Power Per Capita
Disposable average income per capita (gross, including transfer payments), reduced by the proportion accounted for by other
spending categories.
Scored Future Prognosis Rank From 412
Ranking among all districts and independent cities based upon 29 indicators for competitiveness, innovation, current economic
situation and labour market, demographic situation as well as the state of the social environment.
241
Scored Future Prognosis Status
Clustered evaluation based upon 29 indicators for competitiveness, innovation, current economic situation and labour market,
demographic situation as well as the state of the social environment.
Total Overnight Stays by Foreigners
Number of overnight stays in commercial and privately run facilities with ≥ 8 beds per calendar year.
Total Office Employees
Based on data published by the Federal Employment Agency and state statistics offices. Percentage of the total number of
employed subject to social insurance contributions.
Total Retail Relevant Purchasing Power
Total disposable income per location (gross, including transfer payments), reduced by the proportion accounted for by other
spending categories.
Turnover Index
Retail turnover per capita, expressed as an index compared to the national average.
Total Turnover for Germany
Share (‰) of total stationary retail turnover for Germany. This excludes turnover generated by mail order and by automotive retail
and petrol stations.
Unemployment Rate (All Civil Employed Persons)
Job-seeking persons up to 65 years old, employed for a max. of 15 hours per week, available for immediate employment.
Other criteria must also be satisfied i.e. the no. of employees subject to social insurance contributions, employees in marginal
employment, other employment opportunities, civil servants.
Unemployment Rate (All Dependant Civil Employed Persons)
Job-seeking persons up to 65 years old, employed for a max. of 15 hours per week, available for immediate employment. Other
criteria must also be satisfied i.e. the no. of all dependent civil persons, self-employed, assisting relatives.
242
243
For more information about German retail markets please contact:
Karsten Burbach, Head of Retail Germany
t: +49 69 170077 0
e: [email protected]
CBRE Germany
60323 Frankfurt/Main
Legal notice
graphic design
diehuber e.U. | Sonja Huber | Ettingshausengasse 8 | 1190 Wien | 0043 1 320 34 80 | [email protected] | www.diehuber.at
cartography
Fachhochschule Frankfurt - University of Applied Sciences | Faculty 1: Architecture – Civil Engineering – Geomatics | Prof. Dr. René Thiele |
Niebelungenplatz 1 | 60318 Frankfurt/Main
CBRE Retail Consulting & Research
geodata
© OpenStreetMap contributors | http://www.openstreetmap.org/copyright |
OpenStreetMap is open data, licensed under the Open Data Commons Open Database License (ODbL): http://opendatacommons.org/licenses/odbl/.
photography
CBRE: Cover, 9, 13, 17, 20, 34, 54, 64, 74, 85, 86, 94, 103, 104, 105, 110, 111, 114, 115, 120, 121, 124, 125, 129, 130, 131, 1336, 137, 142, 148, 149, 152,
153, 156, 157, 160, 161, 166, 167, 170, 171, 174, 175 | SB68Manm: 13 | Freund: 135 | Keichwa: 143 | Manfred Braun: 143 | mfi AG: 181, 190 | Neinver
Deutschland: 184 |
research
Sven Buchsteiner | Senior Consultant | [email protected]
Peter Möhring | Senior Consultant | [email protected]
Oxford Economics Disclaimer
Certain information in this report is copyright © Oxford Economics Ltd and may not be published or distributed without Oxford Economics prior written
permission. Because of the uncertainty of future events and circumstances and because the contents are based on data and information provided by
third parties upon which Oxford Economics has relied in producing its reports and forecasts in good faith, Oxford Economics does not warrant that its
forecasts, projections, advice, recommendations or the contents of any report, presentation or other document will be accurate or achievable and Oxford
Economics will not be liable for the contents any of the foregoing or for the reliance by the Customer on any of the foregoing.

understanding retail destinations germany 2013

Transcription

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