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Trade Show Sales Training Expert Susan Friedmann Publishes New Online Education Course - New York Business Journal + Tag Trade Show Resources Tuesday, September 10 2013, 8:50 PM Created: Sep 10, 2013 Modified: Sep 10, 2013 SHARE INFO TOOLS http://www.bizjournals.com/newyork/prnewswire/press_releases/Georgia/2013/09/10/PH76703?ana=prnews high gear, it's time to ramp up your exhibiting skills, says Trade Show Sales Coach Susan Friedmann, Local Business Directory of Lists Upstart Business Journal who announced the publication of a newBook online training course to train employees who are new to selling at trade shows. Choose a City Contact Us "Many companies spend a small fortune to exhibit at a trade show, but they lose their shirts because they don't train their employees," she said. "They don't know how to prepare for the show, how to sell at the show and how to follow up afterwards. This course covers all those areas News in detail." People Events "Finally, there's a fun and easy way to learn how to make the most money from exhibiting at trade shows," who teaches sales skills to companies in all industries. The new online « Back to says PressFriedmann, Releases training course for trade show exhibitors carries a $100 discount if ordered before September 30, 2013 (Use discount code: SAVE100) Special pricing is available for companies sending 10 or more people to New York Press Releases a trade show. Trade Show Sales Training Expert Susan Friedmann Publishes New Online "It's designed specifically for exhibitors who are new to exhibiting and don't know how and where to Education Course begin, as well as veteran exhibitors who want to improve their lackluster trade show results," said "How to Jump Start Your Exhibiting Success" online trade show training program is packed full of practical, easy-to-use, how-to information to boost your exhibiting success, and set you on the right road to bigger and better results. Sign In Jobs Resources Store About The information on this page is provided by PR Newswire. New York Business Journal is not responsible for this content. Videos Learn more about PR Newswire » Friedmann, whose client roster reads like a Who's Who of the Fortune 500 with leaders in health care, "How to Jump Start Your Exhibiting Success" Helps Spark Sales telecommunications, manufacturing, education, construction, associations, finance and insurance. PR Newswire The step-by-step program contains valuable information, essential skills, techniques and LAKEpowerful PLACID, N.Y., Sept. 10, 2013 insider secrets to master the unique, high-pressure tradeshow environment that can take your trade LAKE exhibiting PLACID, N.Y., Sept.level 10, of 2013 /PRNewswire/ -- As the trade show season is about to kick into show to a new success. high gear, it's time to ramp up your exhibiting skills, says Trade Show Sales Coach Susan Friedmann, 16 how-to modules focusing on what do to before, during, and after the show who announced the publication of a new online training course to train employees who are new to 4 how-to modules chock-full of resources, checklists, tip sheets, special reports and videos selling at trade shows. 4 review modules to make sure the training sticks 16 complete transcripts everyfortune module, to make capture all the "Many companies spend aofsmall to exhibit at asure tradeyou show, but they losevital theirinformation shirts because A "Certificate Achievement" you complete the program. they don't trainoftheir employees,"once she said. "They don't know how to prepare for the show, how to sell Marketing managers used up beta versions ofThis thecourse productcovers say they increased sales. at the show and howwho to follow afterwards. all those areastheir in detail." What's Next for Icahn and Dell? "The team most acertainly you instilled. I'd say wemoney exceeded sales goals by at "Finally, there's fun andused easy the wayprinciples to learn how to make the most fromour exhibiting at trade least 150%," Jaimie Turkington, Marketing Manager, Petcurean Petindustries. Nutrition. The new online shows," sayssaid Friedmann, who teaches sales skills to companies in all training course for trade show carries a $100 if ordered 30, 2013 "I have planned tradeshows asexhibitors one function of my job fordiscount over 7 years, and before wonderSeptember how I managed to (Use discount SAVE100) pricing is available for companies sending job 10 or people to make it throughcode: without the helpSpecial of the Tradeshow Coach. Susan does a fantastic in more providing a trade material show. for maximum tradeshow effectiveness. Any company that invests in attending quality tradeshows cannot afford to go without a coach," said Martha Janoskey, Marketing Manager, Siemens "How to Technologies. Jump Start Your Exhibiting Success" online trade show training program is packed full of Building practical, easy-to-use, how-to information to boost your exhibiting success, and set you on the right "I have Susan for more than 20 years and have watched her career climb to where she is one of road to known bigger and better results. the finest teachers in our industry. Her online programs allow you to learn from the best and you don't even have to leave your desk," said Brianwho Keobke, CME, Senior Account Manager, Xibita. "It's designed specifically for exhibitors are new to exhibiting and don't know how and where to begin, as well as veteran exhibitors who want to improve their lackluster trade show results," said "Your program flowed really well and the speed was just right for me. I had time to take notes without Friedmann, roster reads a Who's of the Fortune 500 with leaders healthso care, pausing the whose videos client and interrupting thelike flow. I liked Who the transcripts for each section in theinreview if I telecommunications, construction, finance missed a small detail manufacturing, I was able to goeducation, through the text insteadassociations, of trying to search forand it ininsurance. the video," said Katie Tanner, Marketing Communications, Agfa Healthcare. The powerful step-by-step program contains valuable information, essential skills, techniques and insidertosecrets to master the unique,Success" high-pressure environmentmoney-back that can takeguarantee. your tradeIf "How Jump Start Your Exhibiting comestradeshow with an unconditional you the strategies to use next trade show, and don't increase your exhibiting success, you'll showput exhibiting to a new levelatofyour success. get a full refund – no questions asked. Obama, Kerry Look Out of Step on Syria: Falkenrath Sponsored: Get Responsible Pain Relief PR Toolkit Videos Want to see your news in The Business Journals & other media. Distribute your Release through PR Newswire. For a limited time, get a 1-Year Membership to PR Newswire FREE of charge. Find out more about PR Toolkit » 16 how-to modules focusing on what do to before, during, and after the show For information about the course, go to: 4 how-to modules chock-full of resources, checklists, tip sheets, special reports and videos http://thetradeshowcoach.com/productsservices/online-trade-show-training/ 4 review modules to make sure the training sticks 16 complete of Friedmann's every module, to make sure you all the vital For informationtranscripts about Susan speaking, coaching andcapture training services, go information to: http://thetradeshowcoach.com/ A "Certificate of Achievement" once you complete the program. People On The Move What's Next for Icahn and Dell? Marketing managers who used versions of the product say they increased their sales. About Susan Friedmann, The beta Trade Show Coach "Themore teamthan most used the principles you(Certified instilled.Speaking I'd say we exceeded our sales goalsthe by at For 25certainly years, Susan Friedmann, CSP Professional), has traveled least 150%," said Jaimieput Turkington, Manager, Pet Nutrition. world helping companies their bestMarketing foot forward at tradePetcurean shows. Susan is an exciting, dynamic speaker who delivers top-notch presentations designed to inform, excite and motivate groups of every "I have planned tradeshows as one function of my job for over 7 years, and wonder how I managed to size. make it through without the help of the Tradeshow Coach. Susan does a fantastic job in providing Susan written books includingeffectiveness. "Meeting and Event Planningthat for invests Dummies." Her books have quality has material fortwelve maximum tradeshow Any company in attending been translated into afford several trade show booth staff trainingMarketing materials Manager, are used Siemens tradeshows cannot tolanguages. go without Her a coach," said Martha Janoskey, worldwide. Building Technologies. She has appeared as a guest expert on CNN's Financial Network and Bloomberg's Small Business. "I have known Susan for more than 20 years and have watched her career climb to where she is one ofmore the finest in our industry. Her online programs allow you to learn from the best and you Read news teachers from Susan Friedmann don't even have to leave your desk," said Brian Keobke, CME, Senior Account Manager, Xibita. SOURCE Susan Friedmann "Your program flowed really well and the speed was just right for me. I had time to take notes without pausing the videos and interrupting the flow. I liked the transcripts for each section in the review so if I missed a small detail I was able to go through the text instead of trying to search for it in the video," said Katie Tanner, Marketing Communications, Agfa Healthcare. Obama, Sponsored: Get Sarah Responsible NancyKerry ChinLook Out of Mitch Markel Foss Step on Syria: Falkenrath Relief Clune Construction Benenson Pain Strategy Company Group PR Toolkit YANGAROO Want to see your news in The Business Journals & other media. Distribute your Release through PR Newswire. For a limited time, get a 1-Year Membership to PR Newswire FREE of charge. Greg D'Esposito Kelly Decker Find out more about PR Toolkit » RetireCo, Staten Decker Island, NY Communications People On The Move Rem Reynolds AKQA "How to Jump Start Your Exhibiting Success" comes with an unconditional money-back guarantee. If you put the strategies to use at your next trade show, and don't increase your exhibiting success, you'll get a full refund – no questions asked. For information about the course, go to: http://thetradeshowcoach.com/productsservices/online-trade-show-training/ For information about Susan Friedmann's speaking, coaching and training services, go to: http://thetradeshowcoach.com/ Nancy Chin Clune Construction Company Mitch Markel Benenson Strategy Group Sarah Foss YANGAROO New York Jobs About Susan Friedmann, The Trade Show Coach For more than 25 years, Susan Friedmann, CSP (Certified Speaking Professional), has traveled the world helping companies put their best foot forward at trade shows. Susan is an exciting, dynamic speaker who delivers top-notch presentations designed to inform, excite and motivate groups of every size. Susan has written twelve books including "Meeting and Event Planning for Dummies." Her books have been translated into several languages. Her trade show booth staff training materials are used Greg D'Esposito RetireCo, Staten Island, NY Kelly Decker Decker Communications Rem Reynolds AKQA Vice President for worldwide. Business Development and Operations She has appeared as a guest expert on CNN's Financial Network and Bloomberg's Small Business. Educational Commission for Foreign Medical Graduates (ECFMG) | Philadelphia, PA Read more news from Susan Friedmann Director of Engineering SOURCE Susan Friedmann Federal Tax Manager - New York (6718) Job Kforce Technology | Long Island City, NY Crowe Horwath LLP | New York, NY Director, Portfolio Analysis and Margin Management PSEG | Newark, NJ The information on this page is provided by PR Newswire. All rights reserved. Reproduction or Senior Staff-National Tax office - New York (7204) Job Crowe Horwath LLP | New York, NY redistribution of this content without prior written consent from PR Newswire is strictly prohibited. New York Business Journal is not responsible for this content. Learn more about this service. 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Release) Media Type: Newspaper Media Location: US San Francisco Business Times — 389,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US San Gabriel Valley Tribune — 11,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US San Jose Business Journal — 389,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US San Jose Mercury News — 11,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US Santa Cruz Sentinel (Santa Cruz, CA) — 11,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US SiliconValley.com (Silicon Valley, CA) — 11,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US SILive: Everything Staten Island — 45,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US Small Business Advice (View Release) Media Type: Blog Media Location: US SME Magazine (BMI) (View Release) Media Type: Trade Pub Media Location: Malaysia Socialmulti (View Release) Media Type: Blog Media Location: UK South Florida Business Journal — 389,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US SpaMaven (View Release) Media Type: Blog Media Location: US St. Louis Business Journal — 389,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US Star Tribune (Minneapolis, MN) — 11,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US StockNod (View Release) Media Type: News & Information Service Media Location: US Strategize Magazine (View Release) Media Type: Magazine Media Location: US Street Insider — 11,000 Visitors/Day (View Release) Media Type: Trade Pub Media Location: US Sun Herald (Biloxi, MS) — 11,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US Syed Wasay [Wasay.net] (View Release) Media Type: Blog Media Location: US SYS-CON Media — 5,000 Visitors/Day (View Release) Media Type: Trade Pub Media Location: US Talk Business Magazine (View Release) Media Type: Magazine Media 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Location: US WAFF NBC-48 (Huntsville, AL) — 35,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WALB NBC-10 (Albany, GA) — 24,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US Wall Street Select (View Release) Media Type: News & Information Service Media Location: US WAND-TV NBC-17 (Decatur, IL) (View Release) Media Type: Broadcast Media Media Location: US Washington Business Journal — 389,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US WAVE NBC-3 (Louisville, KY) — 37,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WBAY ABC-2 (Green Bay, WI) — 16,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WBCB-TV CW-21 (Youngstown, OH) (View Release) Media Type: Broadcast Media Media Location: US WBMA-TV ABC-33 / ABC-40 (Birmingham, AL) — 23,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WBOC CBS-16 (Salisbury, MD) — 23,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WBOC-TV FOX-21 (Salisbury, MD) (View Release) Media Type: Broadcast Media Media Location: US WBOY-TV NBC-12 (Clarksburg, WV) — 13,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WBRC-TV FOX-6 MyFox Birmingham (Birmingham, AL) — 17,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WBTV CBS-3 (Charlotte, NC) — 28,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WCAX CBS-3 (Burlington, VT) — 29,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WCIV-TV ABC-4 (Charleston, SC) (View Release) Media Type: Broadcast Media Media Location: US WCSC CBS-5 (Charleston, SC) — 30,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WDAM NBC-7 (Hattiesburg-Laurel, MS) — 7,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WDRB FOX-41 (Louisville, KY) — 24,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WDSI-TV FOX-61 (Chattanooga, TN) (View Release) Media Type: Broadcast Media Media Location: US Wealth and Asset Management Jobs (View Release) Media Type: News & Information Service Media Location: US Web Design Just For You (View Release) Media Type: Blog Media Location: US Web Lens (View Release) Media Type: News & Information Service Media Location: Canada WECT NBC-6 (Wilmington, NC) — 16,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WFFF-TV FOX-44 / WVNY-TV ABC- 22 (Colchester, VT) (View Release) Media Type: Broadcast Media Media Location: US WFIE NBC-14 (Evansville, IN) — 35,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WFLX FOX-29 (West Palm Beach, FL) (View Release) Media Type: Broadcast Media Media Location: US WFMJ-TV NBC-21 (Youngstown, OH) — 7,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WFMZ — 53,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WFSB-TV CBS-3 (Hartford, CT) — 73,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WFXG-TV FOX-54 (Augusta, GA) (View Release) Media Type: Broadcast Media Media Location: US WFXR-TV FOX-21/27 (Roanoke, VA) (View Release) Media Type: Broadcast Media Media Location: US WFXS-TV FOX-55 (Wausau , WI) (View Release) Media Type: Broadcast Media Media Location: US WGCL-TV CBS-46 (Atlanta, GA) — 15,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WGFL-TV CBS-4 (Gainesville, FL) (View Release) Media Type: Broadcast Media Media Location: US WHBF CBS-4 (Rock Island, IL) (View Release) Media Type: Broadcast Media Media Location: US Whittier Daily News (Whittier, CA) — 11,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US WHNS-TV FOX-21 (Greenville, SC) — 16,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US Wichita Business Journal — 389,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US Wichita Eagle (Wichita, KS) — 11,000 Visitors/Day (View Release) Media Type: Newspaper Media Location: US WICU-TV NBC-12 (Erie, PA) (View Release) Media Type: Broadcast Media Media Location: US WISTV NBC-10 (Columbia, SC) — 53,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WJRT-TV ABC-12 (Flint, MI) — 10,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WKRN ABC-2 (Nashville, TN) — 19,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WLAX-TV FOX-25/48 (LaCrosse, WI) (View Release) Media Type: Broadcast Media Media Location: US WLBT NBC-3 (Jackson, MS) (View Release) Media Type: Broadcast Media Media Location: US WLNE-TV ABC-6 (Providence, RI) — 8,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WLNS CBS-6 (Lansing, MI) (View Release) Media Type: Broadcast Media Media Location: US WLOX ABC-13 (Biloxi, MS) — 26,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WLTZ-TV CW-38 (Columbus, GA) (View Release) Media Type: Broadcast Media Media Location: US WLTZ-TV NBC-38 (Columbus, GA) (View Release) Media Type: Broadcast Media Media Location: US WMBB-TV ABC-13 (Panama City, FL) (View Release) Media Type: Broadcast Media Media Location: US WMBF NBC-32 (Myrtle Beach, SC) — 10,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WMC NBC-5 (Memphis, TN) — 20,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WMDT-TV ABC-47 /CW-3 (Salisbury, MD) (View Release) Media Type: Broadcast Media Media Location: US WNEM-TV CBS-5 (Saginaw, MI) — 36,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WOI ABC-5 (West Des Moines, IA) (View Release) Media Type: Broadcast Media Media Location: US WOIO CBS-19 (Cleveland, OH) — 14,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WOLF-TV FOX-56 (Wilkes-Barre, PA) (View Release) Media Type: Broadcast Media Media Location: US Worcester Telegram & Gazette (View Release) Media Type: Trade Pub Media Location: US WorldNetDaily — 178,000 Visitors/Day (View Release) Media Type: News & Information Service Media Location: US Worth — 11,000 Visitors/Day (View Release) Media Type: News & Information Service Media Location: US WOWK-TV CBS 13 (Huntington, WV) — 7,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WPFO-TV FOX-23 (Portland, ME) (View Release) Media Type: Broadcast Media Media Location: US WR Hambrecht & Co. — 11,000 Visitors/Day (View Release) Media Type: Trade Pub Media Location: US WRAL-TV CBS-5 (Raleigh, NC) — 11,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WRCB-TV NBC-3 (Chattanooga, TN) — 29,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WRIC ABC-8 (Richmond, VA) — 12,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WSET-TV ABC-13 (Lynchburg, VA) — 27,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WSFA NBC-12 (Montgomery, AL) — 30,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WSFX-TV FOX-26 (Wilmington, NC) (View Release) Media Type: Broadcast Media Media Location: US WSHM-TV CBS-3 (Springfield, MA) (View Release) Media Type: Broadcast Media Media Location: US WSMV-TV NBC-4 (Nashville, TN) — 37,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WTEN ABC-10 (Albany, NY) (View Release) Media Type: Broadcast Media Media Location: US WTHR NBC-13 (Indianapolis, IN) — 71,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WTLH-TV FOX-49 (Tallahassee, FL) (View Release) Media Type: Broadcast Media Media Location: US WTNZ FOX-43 (Knoxville, TN) (View Release) Media Type: Broadcast Media Media Location: US WTOC CBS-11 (Savannah, GA) — 18,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WTOL CBS-11 (Toledo, OH) — 18,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WTRF-TV CBS-7 (Wheeling, WV) — 8,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WTVG-TV ABC-13 (Toledo, OH) — 14,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WTVM ABC-9 (Columbus, GA) — 11,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WUPV-TV CW-65 (Ashland, VA) (View Release) Media Type: Broadcast Media Media Location: US WVNS-TV CBS-59 (Ghent, WV) (View Release) Media Type: Broadcast Media Media Location: US WWBT NBC-12 (Richmond, VA) — 34,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WWTV-TV CBS-9 (Cadillac, MI) — 11,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WXIX FOX-19 (Cincinnati, OH) — 39,000 Visitors/Day (View Release) Media Type: Broadcast Media Media Location: US WXTX-TV FOX-54 (Columbus, GA) (View Release) Media Type: Broadcast Media Media Location: US WXVT-TV CBS-15 (Greenville, MS) (View Release) Media Type: Broadcast Media Media Location: US WZDX-TV FOX-54 (Huntsville, AL) (View Release) Media Type: Broadcast Media Media Location: US Yahoo! — 51,804,000 Visitors/Day (View Release) Media Type: Portal Media Location: US About ReleaseWatch(TM)