press kit

FOR IMMEDIATE RELEASE:
YOU ARE CORDIALLY INVITED TO ATTEND
FORT LAUDERDALE FASHION WEEK
Date: April 23rd
Location: Fort Lauderdale Executive Airport
Time: 4PM
Greater Fort Lauderdale Area, Fl. April 9, 2016
--- You are invited to attend the first annual Fort
Lauderdale Fashion Week which will be held on
April 23rd, 2016 at the Fort Lauderdale Executive
Airport: 5540 NW 21st Terrace, Fort Lauderdale,
FL 33309.We are expecting 500 to 800 guests. Media coverage includes BYTV, Channel 10, Eye on
South Florida, MegaTV. After the event, FashionTV will broadcast part of the fashion show.
Questions: Florentina West, [email protected]
Press Inquiries: Wellington Guzman, [email protected]
The excitement starts March 23rd from 4:00
pm to 10:00 pm, when Eido Swimwear first heats
up the runway, Shade Post will close out. Guests
include clientele from Euro Motor Sports, The city
of Fort Lauderdale, The W Fort Lauderdale,
Luxuria, Bank of America Las Olas and many
more.
Speakers include: Calvin Hughes of Channel 10
news, Jillian Parcella from LLS Tesla Motors,
Sheila Walden from the art institute and Lisa Davis
from Broward Health.
Guests will enjoy the latest collections, and
products from select vendors.
About FLLFASHIONWEEK:
“FLL Fashion Week is geared towards creating a series
of fashion shows and events that connect lovers of fashion to different designers and their concepts. Part of our
mission is to support, expose and give different designers, fashion schools, make-up artist, photographers and
models a space to showcase themselves in a beautiful,
fun and creative atmosphere”
In the coming weeks Fort Lauderdale Fashion Week
will appear in Sunsetinel online and print, Miami herald
online and print, as well as El Nuevo Herald.
The event will be also posted in Miami community
Newspapers online and paper and Olena Fashion TV
online.
Florentina West
Event Director
FLL Fashion Week
Office: (954) 271-2542
Cell: (305) 720-6686
[email protected]
www.fllfashionweek.com
Florentina West was born in Bata, Equatorial Guinea. As she explains
she wanted to become super model and an actress at an early childhood. Later on, she moved to Miami, FL where she found and got married to the man
of her dreams. That same year she casted was chosen by Elite management.
She has participated in Miami fashion week, NYC fashion week as well as
Atlanta Fashion Week. Film rolse include but not limited to: 2006 Burn Notice Pilot as bartender, Dr. Janet in Spanish movie La Justicia es ciega known
as Psychologist, CSI Miami, The old dogs movie in 2009 featuring Robin Williams and John Travolta, 2009 Star beer commercial, HBO’s Ballers as doctor
in MRI room on episodes 108. She also appeared in a Marco Antonio Solis
music video. She earned credit in the 2010 Cine iberoAmericano TV campaign. When she’s not on set Florentina is model and event planner. She participate as a model in the fashion show in a Spanish TV telenovela Una Maid
en Manhattan in 2003. She is a member of the Hollywood Fl school of arts for
improvisation. Her husband is her biggest supporter, since day one. In 2009
Florentina joined Ricardo Ralph Lopez as fashion event planner for SUNSET
RENDEZ VOUS. This classy and upscale event is held 3 to 5 times a year in
luxury venues such: Fontainebleau, The Setai, The W and others.
Erika Santos has been involved in Fashion industry from an early age.
Her mother is a great gashion designer and was dressing her as a small fashionable young lady. Erika got married and became a mother of six wonderful
children, and since then turned into the business world.
As a result, she was often invited to “red carpet” events, TV appearances, such as reality shows, “Dancing with Stars”, “Traveling with the Celebrity”
and many others. She started designing her own shoes as a hobby, to separate her from others at those events.
Because of domestic violence Erika and her six children became homeless, as she tried to escape that environment. It was the perfect time for her
to become a shoe designer and be a part of Miami Fashion Week, Funkshion, Mercedes Benz Fashion Week etc… Erika was ready to be creative,
original, unique, different and full of positive energy. She was ready to be
part of a team that organized events at the highest level, that deals with the
best of the best. Thus, she was invited to be a part of FLL Fashion Week! She
believes that it’s exactly where she is supposed to be, giving the most precious part of herself to the people of Fort Lauderdale.
Errol Lyons is a business owner, photographer and video production
specialist who has been involved in the multimedia industry for over fifteen
years. Errol has worked with several local, national and international companies in developing and establishing their brands in the multimedia industry.
Errol hopes to do the same working with the FLL Fashion Week, making
FLL Fashion Week one of the premier fashion events in South Florida for
years to come.
Franklin Myrtle
[email protected] (561)7025508
Born in White Plains, NY to proud Haitian immigrant parents, at the age of
7 Franklin relocated to Boca Raton, FL. Boca Raton and Delray Beach became the new stomping ground for the young lad and the appreciation for
all mediums of entertainment became his new forte! In 2008, Franklin transition to pursue a career in modeling and has never looked back.
In 2009, he landed a modeling job with the Florida Designers Expo. Which
led to further modeling opportunities including Miami International Fashion Week, Mercedes Benz Swimwear Fashion Week and New York Fashion
Week to name a few. Following, the doors opened to work as model with
“ICONS” Sean John and Ralph Lauren. Such opportunities opened door(s)
to other opportunities such as working with DSquared2, ALLEX Kalanga
and “Rip The Runway” for the Black Entertainment Television (BET) network. He’s landed placements with PRADA, Gucci, Theory and Macy’s Neiman Marcus as well.
Throughout the past 6 years, Franklin has been featured in movies and commercials alike; recently, bestowed the honor of the Brand Ambassador for
various companies. His work in commercials boasted opportunities for Malibu Rum, Adidas, Nike, Pepsi and most recently, a commercial with tennis
superstar.....Serena Williams. Franklin’s movie roles include “Pain & Gain”
with Mark Walhberg and Dwayne “The Rock” Johnson, “Skeletons” with Jason Issacs and “Defiance” with Daniel Craig and Liev Schriber. “The list goes
on!”
Wellington Guzman
Photographer
[email protected]
www.wellingtonguzman.com
2139156095
Wellington Guzman is a fashion, swimwear and portrait photographer.
He has been involved in local causes such as Help Portrait. Wellington has
shot Mercedes-Benz Swim Week, Funkshion Swim and Fashion Week, New
York Fashion Week, and has been published in various outlets such as miami.com. A New York City-raised, Dominican Republic-born, Miami resident, Wellington has a masters degree from the University of Miami and is
excited to represent Fort Lauderdale Fashion Week.
FLL FASHION WEEK
Show lineup (2016, April 23rd)
Subject
Collection
TIME
Opening Show
Piano + Introduction
4:00PM
Eido
Swimwear
4:30PM
Drink & Snack time
(brake)
4:45
The Dream team
Caroll-Lynn
5:00PM
Drink & Snack time
(brake)
5:15
Risque Dukes
5:30PM
Drink & Snack time
(brake)
5:45
The Art Institute
2 designers
6:00PM
Drink & Snack time
(brake)
6:45
Carrib Style Week
Caribbean style
7:00PM
(brake)
7:15
(Sheila Walden)
(Jillian Parcella)
Drink & Snack time
Rene Mejia
7:30PM
Drink & Snack time
(brake)
7:45
Acid NYC
Spring-Summer
8:00PM
Media Photography available here
Media B-roll available here
About Greater Fort Lauderdale/Broward County
From the seagrass to the sawgrass, Greater Fort Lauderdale, located
in Broward County, boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small
Lodgings reflecting a “beach chic” vibe. Visitors enjoy 23 miles of
Blue Wave certified beaches, discover 300+ miles of inland waterways
that run from the Intracoastal Waterway to the Everglades, dine at
thousands of restaurants and eateries, get immersed in a thriving arts
and culture scene and indulge in top shopping.
For more information, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit www.sunny.org.
Get social and engage with Greater Fort Lauderdale on social media
channels including Facebook, Twitter, Instagram, Foursquare, and
Pinterest: @visitlauderdale.