Affordable design for all.

Accessories
Cheapo.se
Affordable design for all.
In 1997 Johan Graffner founded the parent
company Blammo International AB. The business
was focused on importing street wear accessories
from the US and China for distribution throughout
Europe. In year 2000 the company started to
design it’s own accessories such as cosmetic
jewellery, socks, hats, caps, shoes, sunglasses
and watches. In 2005, the Cheapo label was
launched with shoes packed in pizza boxes. The
Cheapo label was an instant hit and the shoe
business exploded with the launch of the “Ninja
Boot” collection. With this collection distribution
grew to cover all of Europe.
The new Cheapo collection is a straightforward set
of watches which design combine minimalism with
pop-art style. These watches have Japanese made
movements and are produced in genuine resistant
materials. Cheapo sees no boundaries between
–
“Our products trigger the
impulse for purchasing
affordable on-trend
accessories.”
–
quality design and affordable fashion. This makes
our products attractive to a range of people looking for an updated style, without having to dig
deep into their pockets.
Blammo International AB Hudiksvallsgatan 6 113 30 Stockholm. +46 (0) 733 547 140 [email protected] cheapo.se
Accessories
Cheapo.se
Our strength.
The concept is to develop on-trend accessories which
offer high value for money. The Cheapo Accessories are
generally sold in stores with a midrange to high pricing
policy. This makes our products stand out as an affordable impulse to buy.
Blammo International AB Hudiksvallsgatan 6 113 30 Stockholm. +46 (0) 733 547 140 [email protected] cheapo.se
Accessories
Cheapo.se
Harold, elegantly simple.
“Minimalism Vs. Classicism.”
–
The Harold design stems out of a quest for simplicity. The minimalistic face design in contrast with the
old-fashioned round convex house and the genuine leather strap enhances the impression of elegance
with no frills. We use high quality components such as Japanese made movements and genuine
resistant materials.
- See more at: http://cheapo.se/#Harold
Blammo International AB Hudiksvallsgatan 6 113 30 Stockholm. +46 (0) 733 547 140 [email protected] cheapo.se
Accessories
Cheapo.se
Harold Black, simplicity
and melancholy at once.
“A tribute to the sobriety.”
–
Black on black, simple, yet elegant. This model is also available with a dark brown genuine leather
wristband. - See more at: http://cheapo.se/#Harold_Black
Blammo International AB Hudiksvallsgatan 6 113 30 Stockholm. +46 (0) 733 547 140 [email protected] cheapo.se
Accessories
Cheapo.se
Sam, Vintage World.
“Pop-art meets classic.”
–
Sam is our new watch housing style. This design adds a warm feeling to our collection thanks to its
references to history and exploration. Our ambition is to come up with simple ideas and use the watch
face as a canvas. Like all our models, Sam is produced with high quality components such as Japanese
made movements and genuine resistant materials.
- See more at: http://cheapo.se/#Sam_Vintage_World
Blammo International AB Hudiksvallsgatan 6 113 30 Stockholm. +46 (0) 733 547 140 [email protected] cheapo.se
In 2008 Cheapo rebranded into Cheapo Accessories finding a successful market line focusing
just on quick selling products. Cheapo revalue
the Swedish model where everyone can get
access to quality design regardless any social
status. Today Cheapo has established three
lines of accessories: Watches, Eyewear and
Socks, working on fettered collections, instead
of producing by the season. Other types of accessories aimed at the young early majority will
be added to the line.
–
“I’ve always been keen on
adding graphics to garments.”
–
The target market is early adopter and early majority men and women aged between 15 and 30
years old. The price range is €20 - €50.
Johan Graffner, CEO.
Blammo International AB Hudiksvallsgatan 6 113 30 Stockholm. +46 (0) 733 547 140 [email protected] cheapo.se
Accessories
Cheapo.se
Image bank. Watches
Download (185 MB) > https://db.tt/OO4uEVQe
Blammo International AB Hudiksvallsgatan 6 113 30 Stockholm. +46 (0) 733 547 140 [email protected] cheapo.se
Accessories
Cheapo.se
The Crew
CEO, Johan Graffner
[email protected]
Accounts, Daniel Bergs
[email protected]
Creative – Digital & PR, Victor Moreno
[email protected]
Design-assistant, Jenny Landström
[email protected]
Sales inquiries
[email protected]
–
SVPPLY
https://svpply.com/CheapoSweden/collections
PINTEREST
http://www.pinterest.com/cheaposweden/
FACEBOOK
https://www.facebook.com/cheaposweden
www.cheapo.se
Blammo International AB Hudiksvallsgatan 6 113 30 Stockholm. +46 (0) 733 547 140 [email protected] cheapo.se