[Inside]Tracks - Truckee Donner Chamber of Commerce
Transcription
[Inside]Tracks - Truckee Donner Chamber of Commerce
January / February 2013 Supporting the business community of the greater Truckee area 2013 Economic Forecast Slated for January 8th Good Morning Truckee Fiscal cliff? Economic growth? Recession? Global influences on the economy? Plan to start 2013 off with a solid economic forecast from the well-respected and always interesting Thomas R. Harris, Professor, Department of Economics at the University of Nevada, Reno. Good Morning Truckee is open to the public – everyone is invited. It is held the second Tuesday of every month at Truckee Tahoe Airport from 7:00-8:30am. Price at the door for general public is $10; Truckee Donner Chamber members $8 and includes a continental breakfast. Good Morning Truckee is presented by the Truckee Donner Chamber of Commerce in partnership with sponsors Tri Counties Bank, The Office BOSS, the Sierra Sun, 101.5FM Truckee Tahoe Radio, Truckee Tahoe Airport District, the Town of Truckee, and Red Truck. Additional sponsorship opportunities are available. Good Morning Truckee is a community forum presented by the Truckee Donner Chamber of Commerce to provide timely and relevant information on a variety of topics and create a networking opportunity. For more information, contact the Truckee Donner Chamber of Commerce at 530587-8808 or e-mail [email protected]. Sally Jones (top) joins Tahoe Donner as new Cross Country Manager. Fawn Usher-Mansoor joins CATT as new Membership & Event Coordinator. Read more on page 11. [Inside]Tracks Deadline Extended to January 7 for 2013 North Lake Tahoe-Truckee Leadership Program Are Your 2013 Business Goals in Place? Small Business Development Center Offers Programs to Assist Business Owners The Small Business Development Center (SBDC) offers no cost individual consulting services to both existing and pre-venture businesses. Appointments are held at the Truckee Donner Chamber of Commerce. Statistics show that 90% of businesses with a current business plan realize its goals. Statistics also show that 85% of the businesses that fail do not have a business Order 2013 Labor Law Products Today! plan. When Generations Collide Workshop January 17 get your new business off to a great start with a comprehensive business plan. Dave 2013 Employment Law Update February 8 Truckee in the News – Highlight of 2013 Media Coverage Now is a great time to schedule an appointment to review your plans for 2013 or McDougall is still the SBDC Truckee expert and has been serving Truckee for the past eight years. Take advantage of this great NO COST service. Appointments can be scheduled by calling the SBDC Sacramento office at 877853-9093. Our mission is to promote and develop local business and tourism, while improving the community's quality of life. 2012-13 Board of Directors Robb Etnyre, Chair Tahoe Donner Association Christy Curtis, Chair Elect Coldwell Banker Tonya Beyer, Past Chair W&T Graphix Jon Borden Truckee Donner Lodge Jude M. Koenig Attorney at Law Paul Kucharski Tri Counties Bank Larry Larson Tahoe Forest Physical Therapy Kelly Rodriquez Northstar California™ Kevin Smith Truckee Tahoe Airport District Alyssa Thomas Truckee Downtown Merchants Association These businesses have recently made a commitment to our community and an investment in their future by joining the Truckee Donner Chamber of Commerce. We encourage all our readers to do business with these new member businesses. Ed Chaon Bookkeeping & Tax Preparation Preparing taxes makes most people uneasy, then there are others whose talents are in the preparation of taxes. Ed Chaon is in the latter category. He is good at what he does—taxes. Ed, a 23-year native of Truckee, offers accurate and timely bookkeeping services as well including accounts receivable (A/R), accounts payable (A/P) and financial statements. His services also include accurate and affordable tax preparation. He offers a mobile tax preparation and bookkeeping service. Ed attained his bachelor’s degree in accounting, and the goal of owning his own accounting and tax preparation business. He is registered with the California Tax Education Council and is a member of the American Institute of Professional Bookkeepers. Ed can be reached at 530214-0687. Chamber Staff Lynn Saunders President/CEO Mountain Mental Health Ruth Geresy Executive Assistant Manager, California Welcome Center Christopher Old, LPCC, MFT, NCC’s private practice, Mountain Mental Health, located at 10363 High Street, helps clients create positive change and meet their personal goals through individual, family and couples’ therapy. As a Licensed Professional Clinical Counselor and a Marriage and Family Therapist Christopher’s dual licenses equip him with the additional training and expertise needed to help a wide variety of people with different goals. Christopher also uses Adventure Therapy, learning through doing, a natural result after many years as a wilderness guide and instructor. He also institutes Positive Psychology to increase clients’ well-being rather than focusing solely on what is wrong with people. A Truckee therapist since 2005 he also teaches Psychology and Personal Development classes at Sierra College. Christopher welcomes your call at 530-582-4171. Precision Flooring John and Sarah Wolfe, the new owners of Precision Flooring, continue to provide the excellent service and quality workmanship that Truckee and the Tahoe area have come to expect from this business over the years. See New Members, page 10 California Welcome Center Concierge Staff Marilyn Colquhoun Carla Embertson Cassandra Gonzalez Helyn North Nancy Palmer January Karen Snyder Good Morning Truckee – Tuesday, January 8, 7:00-8:30am, Truckee Tahoe Airport Truckee Tracks Tourism Committee – Wednesday, January 9, 9:00am, Cedar House Sport Hotel is the bi-monthly publication of the Truckee Donner Chamber of Commerce. The Chamber reserves the right to edit submissions as necessary for space requirements. Send comments or submissions to [email protected]. Board Meeting – Tuesday, January 15, 3:30 p.m., Truckee Tahoe Airport Truckee Donner Chamber of Commerce 10065 Donner Pass Road ● Truckee, CA 96161 530-587-8808 ● 530-587-2439 (fax) [email protected] truckeechamber.com ● truckee.com February Ambassador Committee – Tuesday, February 5, 11:30am, Moody’s Bistro, Bar + Beats Mixer – Monday, February 11, 5:00-7:00pm, Truckee Tahoe Pet Lodge Good Morning Truckee – Tuesday, February 12, 7:00-8:30am, Truckee Tahoe Airport BoardMeetings As a member of the Chamber of Commerce, you are encouraged to attend board meetings. Get involved in the leadership of your organization, offer your input, and let your directors know of your concerns, opinions, and ideas. Any business you wish to present to the board must be placed on the agenda by notifying the President / CEO ten (10) days prior to the meeting. Board meetings are held as noted in the Chamber Calendar. Agendas are available one week prior to the meeting and can be sent to you upon request. [ 2 ] January / February 2013 • TruckeeTracks TruckeeChamber.com • Truckee.com Monday, February 11 [ 5P to 7P ] Hosted by: Truckee Tahoe Pet Lodge Where: 10960 West River Street, Ste. 106E Interested in Hosting a Mixer? Mixers are an excellent way to keep your business top-of-mind, introduce a new business to influential business leaders, showcase a change or renovation, and more. If you are interested in hosting a mixer, contact Ruth Geresy at 530-587-8808 or e-mail [email protected]. Congratulations to the following members for renewing their commitment to the local economy and business community with their investment in the Chamber. 40+Years Porter Simon, A Professional Corporation 35+Years TIP Inc. Printing and Graphics 25+Years Squaw Valley Sugar Bowl Resort 20+Years AC Electric Cottonwood Dickson Realty - Donna Gogain First Realty of Tahoe Truckee 15+Years Alpine Meadows Ski Resort Blue Ribbon Personnel Services Community Ink, Inc. Glasforms Glassblowing High Sierra Media Group Ryan Group Architects The Treehouse Children's Clothing and Gifts 10+Years Alpine Quality Drywall, Inc. Bar of America Big Blue Adventure LLC Brimer Construction and Plumbing Brown Bear, Inc. Business Connections CBJ Accounting Solutions Center for Economic Development (CED) Contractors Association of Truckee Tahoe East West Partners Granite Chief Inc. Just Imagine Marketing and Design Keller Williams - Tahoe Truckee Homes Kiski Design & Construction Inc. Law Offices of John S. Mohun Nik N Willies Take-n-Bake Pizza Pianeta Ristorante Alpen Engineering Inc Black Tie Ski Rentals CAL Lodge Canine Country Truckee, Inc. Disabled Sports USA Far West Erskine Creative Photography FiftyFifty Brewing Co. Greenhorn Creek Guest Ranch H & R Block Henness Flats Apts. High Sierra Taxi Hudson Design JMA Ventures, LLC KVMR 89.5/105.1 FM LJM Design Group, Inc. Mikuni Sushi Monitor Premiums Precision Flooring Switchback Public Relations + Marketing Tahoe Forest Health System Foundation Tahoe Guide Tahoe Telephone Directories Truckee Host Lions Club Wallace Promotions Wells Fargo Bank Zano's Family Italian & Pizzeria Resort at Squaw Creek Royal Gorge LLC Shampoo Hair & Make-Up Salon Sierra Cosmetic Laser Sierra State Parks Foundation Tahoe Mountain Resorts Lodging The Best Stove and Chimney Service The Pour House Truckee Community Christmas, Inc. Truckee Donner Recreation & Park District Vacation Home & Estate Care 5+Years 101.5 FM Truckee Tahoe Radio AAA Northern California, Nevada and Utah (NCNU) 2+Years Best Pies Pizzeria & Restaurant Burger Me! CoffeeBar Copy Center Dorinda's Chocolate Cafe Drunken Monkey Sushi Gateway Urgent Care Home Concepts Pamela Hurt Associates Ritz-Carlton, Lake Tahoe Scott Shots Photography Sierra Nevada College Tahoe Fund Tourist Club Truckee Donner Maintenance & Spa Repair Truckee Hometown Sears 1Year Far West Nordic Ski Education Association Lucky Dog Consulting Rocket-Powered.com Second Home Care Ski Butlers Tahoe Expedition Academy Truckee Realty Broker Truckee Talkers Toastmasters Wireless Store, Inc Tahoe/Truckee, California 2012 All-America City 3rd Grade Reading Success Matters TruckeeChamber.com • Truckee.com January / February 2013 • TruckeeTracks [3] Linda Pendleton to Leave Chamber The Chamber is Working For You! After seven years with the Chamber, We wish Linda well with her new Linda Pendleton has resigned as venture, look forward to seeing her at Membership Manager. Linda and her future Chamber events and hear how the husband Rick will be starting their own new publication is going! business, publishing a coupon magazine in the Reno market similar to The Local’s Coupon Magazine published locally by Chamber member Rebecca Deatsch. “I loved my job with the Chamber” said Pendleton. “I enjoyed talking with all the members and finding ways the Chamber could assist them with their businesses. This new endeavor is a total change and an opportunity for my husband and I to work together on an exciting new project.” If you are interested in a position with the Chamber working on Member Programs such as recruitment of new members, retention of existing members, coordination of member-related programs such as Truckee Weekly e-newsletter, the new websites www.Truckee.com and www.TruckeeChamber.com, Business Directory & Relocation Guide, Annual Business Expo, and Annual Awards Dinner, please contact Ruth at the Chamber at 530587-8808 or e-mail [email protected]. Save the date! Promote Your Company at the 20th Annual Business Expo Join us in a unique opportunity to This is your chance to: showcase your business, meet potential • customers and network with other promote your business on a personal level at an affordable cost Chamber members in Truckee’s popular • • business-to-business expo. The 20th Annual Business Expo is produced by the introduce new products or services meet new people who may become customers/clients – Truckee Donner Chamber of Commerce. or know someone who may The Business Expo will be held on become a customer/client th April 24 from 5:00-7:30 p.m. at The • Resort at Squaw Creek. This great event educate people about your business in just hours will include door prizes, food, and drink — • just like a Chamber Mixer but more! The savviest marketers know the network with other Truckee business people importance of marketing. The Business Watch for more details! You don’t Expo helps you make the most of your want to miss this extremely popular marketing budget and take advantage of event. For more information, contact the opportunity to showcase your Ruth at 530-587-8808 or e-mail business to the community in a relaxed [email protected]. atmosphere at the Business Expo. [ 4 ] January / February 2013 • TruckeeTracks PhoneCalls December 2011 ......................................................... 898 January 2012 .......................................................... 1,029 February 2012 ........................................................ 1,023 March 2012................................................................. 998 April 2012.................................................................... 1,211 May 2012.................................................................. 1,080 June 2012...................................................................1,196 July 2012 .................................................................. 1,058 August 2012............................................................... 972 September 2012 ....................................................... 956 October 2012............................................................. 1,112 November 2012 ..................................................... 1,026 WrittenRequests December 2011.......................................................... 295 January 2012 .............................................................620 February 2012 ........................................................... 724 March 2012.................................................................966 April 2012...................................................................1,174 May 2012..................................................................... 623 June 2012................................................................. 1,020 July 2012 ................................................................... 1,273 August 2012..............................................................1,412 September 2012 .................................................... 1,085 October 2012............................................................. 623 November 2012 .......................................................1,129 Truckee.comVisits December 2011........................................................6,153 January 2012 ..........................................................5,529 February 2012 .........................................................5,125 March 2012.................................................................5,111 April 2012................................................................. 5,081 May 2012.................................................................. 6,149 June 2012.................................................................8,752 July 2012 .................................................................11,003 August 2012........................................................... 8,700 September 2012 .................................................... 6,150 October 2012..........................................................3,568 November 2012 ......................................................4,158 ChamberVisitors December 2011...................................................... 4,969 January 2012 ......................................................... 5,606 February 2012 ........................................................5,262 March 2012.............................................................. 5,180 April 2012................................................................ 5,690 May 2012................................................................. 5,502 June 2012.................................................................7,593 July 2012 .................................................................8,090 August 2012........................................................... 6,607 September 2012 .................................................... 6,017 October 2012..........................................................5,253 November 2012 ..................................................... 4,041 TruckeeChamber.com • Truckee.com [ Flyers Energy LLC ] Barney Ferreira, Owner Barney, this business that has been a long-standing institution, how long have you been in business, and how long have you been conducting business in Truckee? We have been in business since 1918, originally as Standard Oil, then Bi-State Petroleum, Berry-Hinckley Industries, Western Energetix, and finally Flyers Energy. What is the nature of your business, what goods or services do you provide? We provide bulk fueling and lubricant solutions to a large area that includes Truckee, Lake Tahoe and Sierra Valley. Who are your clientele? We service cities and towns, public utility districts, fire departments, heat to fuel customers, excavators, contractors, marinas for their boats, and ranchers with all of their machinery needs. What has been the most rewarding project undertaken by you in Truckee? Most recently I have been pleased to have been providing the fuel for the new hospital cancer center building and the expansion project. What has been the greatest challenge overall to your business? Trying to stay afloat, amidst an array of ever changing, government rules and regulations – especially in this industry! What has been the most beneficial overall to your ability to conduct business in Truckee? Due to Truckee’s desirability, there always seems to be a few large projects going on keeping us busy. Do you have any tips or pointers for other small business owners in the region interested in continued success like yours? Be the best at what you do, have a passion for what you do, [ McCarthy Sign Co. ] Rob and Jeanie McCarthy, Owners Rob you and Jeanie have been here for a long time, what is your history? Rob: McCarthy has been in the sign and graphic business for 42 years. Established as McCarthy Sign Co. in Truckee in 1978, when we joined the Chamber. Our present business location is at 13406 Donner Pass Road, Donner Lake area, in the “Blue Building.” I also was on the Chamber’s board of directors back then. I began my career as an artist with Disney World in Florida in 1970 painting scenes, airbrushing characters and signs. We have a complete full service sign business designing custom signs and even your logo that will “brand” your business, and make you stand out from the rest, especially your competition. Jeanie: Rob can craft simple or fancy signs to reflect your business budget or home with materials such as wood, granite, metal, plexiglas, and even sandblasted boulders with your logo. Rob also does digital printing and his portfolio is available at McCarthysign.com. What has been your most rewarding project since beginning in Truckee? Rob: My most rewarding project has been painting the Charlie Chaplin mural on the Old Capital building in downtown in Historic Truckee and the entrance sign to the Delta King in Historic Old Sacramento. Jeanie: Our McCarthy business slogan is “If you can’t catch their eyes, you can’t catch their business.” Rob: My goal is to treat all prospective customers like a “one man shop” remembering when I started out, no job is too small! And I am familiar with all of the Town of Truckee regulations and permits for the Historic District. Jeanie: The second trade that not everyone may know about is that Rob sandblasts furniture, wood, car parts, etc. and on-location homes interior and exterior and commercial buildings. and have superior knowledge/performance for what you do. When you have the opportunity, what are some interests outside of work that you and your staff enjoy? We enjoy all of the outdoor things such as camping, boating, jet skiing, hiking, biking, hunting, fishing, and reading the Chamber newsletter! What do you find is the most valuable benefit of chamber membership? I appreciate the support of the business community. TruckeeChamber.com • Truckee.com What do you find is the most valuable benefit of chamber membership? Rob: The most valuable benefit for me is the Chamber Mixers to meet local business owners and friends. We are members of the Truckee Lions Club and I was awarded Lion of the Year last year. When you have the opportunity what are some interests that you enjoy? Jeanie: We have been married for 38 years with one daughter and three grandchildren, and are professional dance instructors teaching private swing and ballroom dance lessons. In fact Rob and I met in Kitzbuhel, Austria on the dance floor – it’s a Cinderella story. January / February 2013 • TruckeeTracks [5] Deadline Extended to January 7th for 2013 North Lake Tahoe-Truckee Leadership Program Changes to Member E-mail Broadcast Program By now you are getting used to receiving If you are interested in scheduling an Truckee Weekly every Wednesday in e-broadcast to appear in a future your in-box. To be more digitally Truckee Weekly, contact Ruth Geresy at conscious and respectful of our members, [email protected] for details and to you no longer receive daily emails filling reserve a spot. your in-box! Instead, once a week, you It’s not too late to submit your application for the North Lake Tahoe-Truckee Leadership Program if you act quickly! The deadline for applications has been th extended to January 7 . receive Truckee Weekly -- your eresource for news, events, and promotions in our community -- which contains all e-mail broadcasts for that week. Don’t miss the opportunity to participate in this outstanding program to broaden your understanding of the region A few highlights of Truckee Weekly: • over 1,000 e-mail addresses and its issues, challenges and opportunities, while developing and Each broadcast is sent to a list of • The receiver sees a small version of honing their leadership skills. Since 2004, your promotional flyer and a the program has graduated more than summary of your message in the e- 200 individuals. Program meets once a broadcast month for five months beginning January • 24th. to the Chamber website Tuition fee for the Leadership (www.TruckeeChamber.com) where Program is $750; $500 for those affiliated all promotional flyers can be found with a non-profit organization; and covers all expenses of the program including meals and supplies. Partial scholarships for a full week • broadcasts For more information, visit the www.TahoeTruckeeLeadership.com, or contact Cheri Sprenger at 530-414-1321 or Upon request, we can report clickthrough stats for purchased e- are available. program website at The receiver can then click through Truckee Weekly deadlines and specs: • PLAN AHEAD! Reservations are [email protected] or taken on a first come, first served Lynn Saunders at the Truckee Donner basis. Reserve early to ensure your Chamber of Commerce, 530-587-8808 or message can be sent when you [email protected]. need it! Don’t wait until the last minute or you may be disappointed The North Lake Tahoe-Truckee Leadership Program is a collaborative if we can’t accommodate your project of the Truckee Donner Chamber request. of Commerce, North Lake Tahoe Chamber/CVB/Resort Association, and • All reservations and materials must be received by the previous Friday North Tahoe Business Association in at 3:00 pm. This includes your conjunction with Sierra Nevada College, a electronic promotional flyer (pdf is private four year educational institution the ideal/desired format), headline with campuses in Incline Village and Las (8 words or 30 characters), Vegas, and the Tahoe Truckee subhead (8-13 words or 30-50 Community Foundation as fiscal sponsor. characters), body text (35-45 words). [ 6 ] January / February 2013 • TruckeeTracks TruckeeChamber.com • Truckee.com Squaw Valley Institute Expands Board with Prominent Locals Squaw Valley Institute (SVI) announces said Eric Sather, president of Squaw Larry Lawrence, owner of Lawrence Valley Institute. “We purposely Realty in Squaw Valley, is returning to the downsized the Board a couple years ago, Board of Directors. In addition, Dr. Robert and have been working efficiently to Leri, Superintendent Chief Learning focus on financial sustainability and vision Officer of the Truckee Tahoe Unified for the future.” School District will join the board. Lawrence, a founding member of the B.A.S.I.C.S. (Being. Aware. Safe. In. Crazy. The new Institute format offers events approximately once a month, down from Institute that has been in existence for over 30 per year in prior years. These more than a decade, will bring historical events have drawn larger crowds on perspective, having served at the average than lectures and activities in the Institute’s inception, along with local past. “Renee Koijane has done an connections, that will be beneficial as the excellent job as executive director, and organization continues to be revitalized. we are excited to be expanding the Board Dr. Leri, with an extensive background through world-class fundamentals coaching and education. The B.A.S.I.C.S. 2 – Avalanche Awareness video is intended Upcoming programming includes to help outdoor enthusiasts who enjoy the backcountry to be better equipped and safe while being aware of the Cheryl Strayed on January 13, author of forward with a more integrated approach the bestseller book Wild which chronicles with local education institutions, and help discoveries on the Pacific Crest Trail; and identify captivating, engaging Polyface farmer Joel Salatin on February programming that informs and instructs, 13. “We’re thrilled to have Larry Fives Foundation, has released the series to promote safety and awareness expected to assist the Institute move but retains Tahoe ties. Situations) a program service of the High second installment of a five part video on a more stable footing,” Sather added. in education and organization, is High Fives Foundation Releases Avalanche Awareness Video inherent dangers with such activities. “In 2012, North America saw 34 deaths due to avalanches,” said Roy Tuscany, High Fives Foundation cofounder. “This video is designed to act as For more information, visit a catalyst to get youth and winter sports www.squawvalleyinstitute.org. enthusiasts motivated to become Lawrence and Dr. Leri join our Board,” educated in backcountry safety, prevention, and awareness.” In 2012 Lake Tahoe skier, Ben Brackett lost his life due to an avalanche. Donations made in honor of “Benny” helped fund the Avalanche Awareness [ Togo’s Grand Opening ] Hardeep Gill; Richard Anderson, Truckee Town Council; Mayor Joan Jones; Mike; and Togo’s Mascot at recent Grand Opening. Visit Togo’s Sandwiches at 11991 Highway 267 (in front of Hampton Inn & Suites Truckee Tahoe). Open daily from 10:00am to 9:00pm. video and a subsequent educational tour. “The creation of B.A.S.I.C.S. has been essential in the growth of the High Fives Foundation,” said JT Holmes, B.A.S.I.C.S. Program Director. “We are working hard to educate winter sports enthusiasts by encouraging them to use good judgment in order to catch them before they crash or have an accident. I also feel it is important to give back to your sport. Knowing that we could potentially prevent an avoidable accident through this education series of videos is very rewarding.” Watch and share the B.A.S.I.C.s. 2 Avalanche Awareness video by going to basics.highfivesfoundation.org. TruckeeChamber.com • Truckee.com January / February 2013 • TruckeeTracks [7] [ 8 ] January / February 2013 • TruckeeTracks TruckeeChamber.com • Truckee.com Employment Law Update for Business Leaders and Managers The business community is invited to • attend a lively employment law update on February 8th at the Cedar House Sport Hotel from 8:30 am to noon. This popular on your mind. Submit questions for the attorneys confidentially in advance to Laura Moriarty, SPHR, SHRA PresidentElect at [email protected]. Presenters will be Mary Guifoyle and Walter Stella of the Miller Law Group in San Francisco. Ms. Guifoyle has been practicing labor and employment law for 20 years, representing management in both federal and state court in employment litigation matters. Mr. Stella has over 20 years’ experience representing companies in all aspects of employment law and related litigation. Update to include: • New laws that take effect in 2013 and how they impact employers California legislative update and California case law updates • format includes a great presentation followed by plenty of time to ask what is When Generations Collide Workshop January 17th • For the first time in history, four Significant agency regulations, generations are working side by side. opinions and trends to watch in Strengthen your leadership skills by 2013 gaining a better understanding of the Best practices and practical advice different generations, and how they think to prepare your organization for and behave the way they do at this employment law compliance in the workshop January 17th at the Cedar House new year and beyond Sport Hotel from 8:30 am to noon. Early bird registration (before Is it possible that each older February 1st): $55 for Chamber and generation believes that the up and SHRA members, $65 for non-members. coming generation has a slacker work Registration and coffee service will begin ethic? Would it surprise you to learn that at 8:30 am. Seating is limited and 90 percent of 18-24 year olds feel that advance registration is required. To listening to an iPod while working register, visit www.sierrahra.com by improves their level of job satisfaction clicking on the online store. and productivity? Find out how to Co-sponsored by the Truckee Donner and North Lake Tahoe Chambers of communicate, motivate, retain, coach and counsel the different generations. Commerce, in partnership with the Sierra Human Resources Association. Facilitating the workshop will be Laura Moriarty, SPHR, a seasoned HR For more information, contact the executive, nationally known corporate Truckee Donner Chamber of Commerce trainer and frequent presenter. • at 530-587-8808. Take a tour of what defines a generation 2013 Labor Law Products Now For Sale • Explore generational values and work ethics • Designs for recognition and rewards The Truckee Donner Chamber of Commerce is once again offering California labor law products for sale at a • 2013 Employee Handbook Software for California Employers Millennials You could put in weeks of legal Pre-registration: $39 for SHRA 20% discount to its members. These research to write and update your products are produced by CalBizCentral handbook each year. Or you could put in presented by the California Chamber of this disc. Employee Handbook Software Commerce, a publisher of top-quality guides you through the process of human resource products and services creating or updating a handbook for 2013 with more than 100 years of experience that is consistent with the latest California helping California businesses do business. and federal HR laws. Items include: 2013 California and Federal Employment Poster You must post a compliant Employment Poster in a conspicuous place in the workplace where all employees can see it. Failure to comply members; $49 for Chamber members, Seating is limited and advance and North Lake Tahoe Chambers of Take Charge: Protecting Your Commerce in partnership with the Sierra Customers’ Credit Card Data Human Resources Association. Exporting guide for California For more information, contact the Businesses Truckee Donner Chamber of Commerce What are you waiting for? Whether at 530-587-8808. employer poster, or something more such company’s workers are Spanish-speaking, as help in putting together an Employee you will need to order the Spanish Handbook, we have the solutions. TruckeeChamber.com • Truckee.com www.sierrahra.com by clicking on the Co-sponsored by the Truckee Donner Edition the state of California. If any of your Employers registration is required. To register, visit online store. California Labor Law Digest 2013 you are simply looking for an updated 2013 HR Handbook for California $59 for non-members. Registration and coffee service will begin at 8:30 am. can result in severe penalties and fines by version. 7 ways to get the most out of For more information, contact Ruth Geresy at (530) 587-8808 or e-mail [email protected]. January / February 2013 • TruckeeTracks [9] American Cancer Society Announces Chair for Relay For Life of TruckeeTahoe The 7th annual American Cancer Society’s Relay For Life (RFL) of Truckee-Tahoe will be held July 13-14, 2013 at the Truckee High School fields. Chris Otto of Soroptimist International of Truckee Donner will return as 2013 chairman. The 2012 Truckee-Tahoe Relay was a huge success with 36 teams honoring 85 survivors, 950 luminary bags lit around Mark Brown, D.C. Appointment with the League of California Cities D. Mark Brown, D.C. Truckee Town The Committee on Administrative Councilman was recently appointed as Services reviews election law and the Chairman of the Administrative administration, insurance and tort reform, Services Policy Committee of the League open meeting law (the Brown Act), the of California Cities. The League of Public Records Act, the Political Reform California Cities was established in 1898. Act and other conflict of interest laws The League of California Cities is a that affect cities throughout California. nonprofit statewide association that There are over 80 people appointed advocates for cities with the state and to the committee from all 16 districts federal governments and provides within the state as well as from the education and training services to elected caucuses within the League of California and appointed city officials. They Cities. represent 468 cities within California. the track in memory and honoring those that battled cancer. Money was raised for much needed services for cancer patients and their families in the form of research, advocacy, support, transportation and scholarships. Share the 1-800-ACS-2345 number and www.cancer.org to anyone facing cancer so that they can receive assistance. Those interested in participating in the 2013 Truckee Relay For Life, contact Chris Otto after 6 pm at [email protected] or 530-2772639. For more information, visit www.relayforlife.org/truckeeca and like us on Facebook at Relay For Life of Truckee – Tahoe. New Members (continued from page 2) Located at 11357 Donner Pass Road, #E, John and Sarah have a showroom that will motivate those who have been thinking about making improvements to their home, or are in the process of building. Here you’ll envision seeing the new carpet or hardwood, luxury vinyl tile and laminate that is on display, in your own home. The wide selection provides something for everyone, as well as window coverings, and their customer service team offers convenient installation. John and Sarah will be pleased to answer your questions at 530-587-0102. Rainbow Lodge Dating back to the late 1800s, Rainbow Lodge is a turn-of-the-century historic lodge situated along the Yuba River on Donner Summit, off of Highway 80, along historic Old 40 Highway. The rich history of this remote and beautiful riverside lodge is replete with many accounts of those transported by stagecoach in a bygone era. True to this serene setting there are no phones or televisions in the rooms — the perfect place to unwind, with crosscountry skiing, gourmet dining, luscious menus for breakfast, lunch and dinner as well as a cozy fireplace and bar, and enjoy their natural artesian spring water served at the tables as well as in the tubs. Experience long lasting memories. Call 530-4263661 to learn more. See New Members, back page Recommend a New Member to the Chamber and get $25 hard cash. Call the Chamber for details, 530-587-8808 Member New Member Sandy Horn, Dickson Realty ........................................................................... Tahoe Social, LLC Brit Crezee, JMA Ventures, LLC.......................................................................Shane McConkey Foundation Jon Borden, Truckee Donner Lodge............................................................ Daryl Simms, Independent Contractor Jon Borden, Truckee Donner Lodge............................................................ La Fleur Rouge Maja Thaler, SDBX Studio...................................................................................Discovery Map of Tahoe-Truckee Melody Rebbeck, Hampton Inn & Suites Tahoe-Truckee ...................... Togo’s Sandwiches Andrew Cross, Truckee-Tahoe Lumber Co................................................ Grant Kaye Photography [ 10 ] January / February 2013 • TruckeeTracks TruckeeChamber.com • Truckee.com Truckee Sports Exchange Announces Rob Cavallo as General Manager Tahoe Donner Announces Sally Jones New Cross Country Manager the Best of Tahoe edition of the Sierra Sun and was also recently nominated for Tahoe Donner Association recently hired Small Business of the Year by the Truckee Sally Jones as the new manager of the Donner Chamber of Commerce. Tahoe Donner Cross Country Ski Area. Jones comes with an impressive Cavallo saw the opportunity to Rob Cavallo, General Manager Truckee Sports Excahnge The Truckee Sports Exchange recently promoted long-time employee Rob provide locals and visitors with the best amount of experience in the cross possible shopping experience in the country ski business, most recently as Truckee-Tahoe area. As a result, the the Auburn Ski Club Director of Nordic Sports Exchange is now home to Tahoe Programs on Donner Summit, a post she Mountain Guides and Cyclepaths, offering held for 16 years. Auburn Ski Club has the sports enthusiasts a one-stop-shop for all largest membership of any ski club on the mountain sporting endeavors. He also west coast, and its Nordic programs have worked to develop a state-of-the-art long been the most popular and tuning shop. With their new Wintersteiger successful in the Far West region. tuning equipment and a newly renovated Jones holds the highest level of tuning shop, the Sports Exchange is able certification from the Professional Ski to get skiers and riders equipment in top Instructors Association (PSIA), and has shape for the slopes. helped develop instructor training certification for cross country skiing in The Truckee Sports Exchange Cavallo to general manager. Cavallo, who specializes in new and used sales, rentals both New Zealand and the United States. studied business at the University of and servicing of sporting equipment for She is currently a clinician and chief cross Nevada Reno, has played a key role in the mountain sports including rock climbing, country examiner for PSIA’s Western growth of Truckee Sports Exchange over cross-country/AT/tele/alpine skiing, Division and an active international cross the past six years as an employee and camping, kayaking, and stand up paddle country ski race technical delegate manager. Together with owner Brent boarding. (referee) for the United States Ski Cutler, Cavallo has implemented several Located at 10095 West River Street, Association. “I’m extremely excited with the exciting initiatives that helped the West the store is also home to an indoor River Street storefront recently win the bouldering gym. For more information, direction that Tahoe Donner is taking to title of “Best Sport Shop of the Year” in visit www.truckeesportsexchange.com or improve the cross country ski area,” said Jones. “Their commitment to cross country skiing, with the new lodge being CATT Hires Membership & Event Coordinator built and upgrading their ski programs is what made me so interested in taking the job.” Exciting events are also being The Contractors Association of Truckee communication, customer service, event Tahoe (CATT) has hired a new full-time planning, fundraising and marketing to Membership & Event Coordinator to CATT. enhance fundraising and membership planned, including the United States Ski Association’s flagship event, the Super Tour Finals and National Distance CATT Executive Director Pat Davison activities of the organization. Fawn said, “Hiring another staff person has Usher-Mansoor comes to CATT from the been a goal of the Association board for Silicon Valley where she was the Director the last two years. This achievement of Member Services at the largest YMCA takes CATT to a higher level of service, in the region, where she managed which is fitting since we will be programs for more than 4,700 members. celebrating our 15th year in existence in Fawn held that position for four years and 2013.” Championships in April. By hosting four out of the event’s six races, Tahoe Donner will be front and center internationally on the Nordic competition circuit, with some of the best skiers in the world arriving for a series of events to determine the champions for 2013. now brings her expertise of TruckeeChamber.com • Truckee.com January / February 2013 • TruckeeTracks [ 11 ] Truckee Donner Land Trust Appoints New Officers The Truckee Donner Land Trust is pleased to re-elect William Truckee Donner Land Trust executive director, Perry Norris, Thauvette to another term as Board President. Thauvette is a adds, "It’s great to have a Donner Summit resident at the helm of veteran of the Ford Motor Company with a 30-year career in the Land Trust as we work to protect, manage, and restore the finance. He has served on the Serene Lakes Property Owners’ Royal Gorge property.” Association board and was president of the board of the T&I Thauvette lives in Serene Lakes with his wife Mary Alice where Credit Union. Thauvette currently serves as the secretary- they enjoy cross-country skiing, hiking, biking, kayaking, and treasurer of the Sierra Cascade Land Trust Council. world travel. Thauvette, who replaced J. Thomas Van Berkem, began his tenure at the Land Trust in 2000. “With Royal Gorge, Webber Lake, Lacey Meadows, and several other projects, the Land Trust Other officers recently elected are: Janet Zipser Zipkin, Vice President; Geoff Griffin, Treasurer; and Jeff Brown, Secretary. The Truckee Donner Land Trust preserves and protects is protecting lands at a faster pace than ever before in our 22- scenic, historic and recreational lands with high natural resource year history,” says Thauvette. values in the greater Truckee Donner region. Learn more about the Land Trust board at: www.tdlandtrust.org. Office Products Are the New Line of Defense Against Germs Ski Butlers Partners with the High Fives Non-Profit Foundation The Office Boss now carries antimicrobial products to help Ski Butlers Tahoe has partnered with the High Fives Non-Profit safeguard families and office workers from spreading germs on Foundation for their Community Involvement and Round-Up commonly used everyday items. programs for the 2012-13 season. With flu season upon us, it’s important to take preventative “Ski Butlers Core Value # 7 is Make a Difference in the measures against germs. These new office products are treated Community,” said Wynn Meyer, GM of Ski Butlers Tahoe. “High with antimicrobial additives that kill germ-carrying Fives is a perfect fit for us to give back to the community that microorganisms and inhibit their growth. has given us so much.” “These products especially can act as a first line of defense Ski Butlers team members will be paid to volunteer at High for office workers, students at schools, and for anyone who Fives for two hours each month and will be encouraged to works in a shared space. It’s an innovative new way to help volunteer more on their own. Ski Butlers will also donate money safeguard ourselves, and therefore our kids, from the endless to the High Fives through a new program called Round-Up. growing array of flu viruses,” said Jeff Ridgel, owner of the Office Customers will be given the option to “round up their bill” to the Boss. nearest dollar or donate a flat amount of $5, $10, or $20. Antimicrobial office products work to destroy the germs that are spread by touch. Office supplies tend to exchange hands frequently throughout the work day, making office areas a prevalent place for germs to be transferred. Free Private Business Consulting Sessions Available MAKE AN APPOINTMENT TODAY TO START PUTTING TOGETHER YOUR PLANS FOR 2013! No-cost one-on-one consulting and low-cost training to new and existing businesses. The Small Business Development Center assists existing businesses be competitive in a complex marketplace and helps new entrepreneurs realize their dream of business ownership. For more information or to schedule an appointment, call (877) 853-9093 [ 12 ] January / February 2013 • TruckeeTracks TruckeeChamber.com • Truckee.com [ Marketing ] Tips [ By Laura Partridge ] What is Media Buying? Media buying is the purchase of advertising space from a for success, a media buyer will design an advertising campaign to company operating media properties, which may be television reach your potential customers. Your media strategy may include stations, cable companies, newspapers, radio broadcast groups, an outline for your fiscal year, so that the planning and budget is magazines, billboard companies, websites, website networks, or thoughtfully evaluated to meet the specific objectives of the any other company that owns and produces a means of campaign within given timelines. communication. In today’s day and age, there is more media than ever before. A media buyer evaluates all advertising options, looking for Reaching a captive audience is an increasing challenge. opportunities that will most effectively and efficiently reach Developing a media plan not only entails calculating reach and advertisers’ target audiences. This requires understanding the frequency of messaging to the specific audience, but also media consumption behaviors of potential customers. For creating points of engagement and opportunities to interact with example: Do your customers read newspapers? Or do your your brand. Not all opportunities are on a rate card. Strategic customers get their news on their mobile phones, by listening to media buying requires creative thinking and artful negotiations. news radio, or from television? What genre of music do they Of course, once the strategy is in place and a media plan has listen to? When do they watch television? What magazines do been developed to achieve stated objectives, the advertising they read? Do they read the print version or the digital version? needs to get purchased, requiring negotiations and contracts, and What websites do they use? What signage do they drive by? An the ads need to actually run. An agency will provide you with a agency will provide research, layered with format and rating production timeline and then traffic the ads to media outlets on analysis, so that these and similar questions are answered with schedule. Advertising is monitored, performance is analyzed, and data, rather than best guesses or assumptions. optimizations are made. Regular reports are provided, presenting Planning an effective, cost-efficient campaign to achieve the value received. These presentations allow you to gauge company objectives requires a thorough awareness of all of the success against the predetermined metrics and continue to fine- options available, an understanding of the strengths of each, how tune your strategy moving forward. to buy and flight campaigns for the greatest impact, and how to Your media buyer is essentially responsible for your brand negotiate incremental exposure. Where you want to advertise, exposure, ensuring your advertising message reaches your what time the ads should run, and the size and duration of the potential customers. Effective media buying means less waste campaign are all factors that affect the cost of the media. Each and more brand engagement, and ultimately, more customers. media is negotiated differently and getting the best rates and Is your advertising working? most value for your budget requires expertise. Are you trying to advertise around the time of an election or during major sporting events when available inventory will be low? Did you go for the Creative Concepts is a media buying firm based in Truckee lowest rates only to find your ads running at 3am? Are you since 1991. Laura Partridge, owner, founder and President, has getting the best rates on your online and mobile advertising for been in the advertising industry and broadcast media since 1982 the sites you want to run on? Do you know what you should be and leads a team of six professional staff to develop unique and paying? integrated advertising plans for clients. For more information, call By evaluating your available marketing budget, your campaign objectives, your previous successes, and your metrics Creative Concepts Media + Marketing Launches New Website Creative Concepts Media + 530-582-4100 or visit their website at www.creativeconceptsmedia.net. “The goal of the website is to confusion around what media Marketing has launched a new not only provide a detailed de- buying really is, while presenting website, showcasing the com- scription of our methodologies, the content within a fun, unique pany’s media planning services. but also to help people under- design that captures our agency’s The new website, standing the science behind de- personality. SmallPond under- www.creativeconceptsmedia.net, veloping a media mix designed to stood what we were trying to features extensive information efficiently and effectively reach convey and delivered.” about Creative Concepts offerings specific target audiences,” said with a contemporary design by Laura Partridge, owner and foun- Drupal content management sys- local design agency, SmallPond der of Creative Concepts. “We tem, allowing Creative Concepts Studio. wanted to address and clarify any to update content regularly. TruckeeChamber.com • Truckee.com The website is based on the January / February 2013 • TruckeeTracks [ 13 ] Truckee [ In The News ] The Truckee Donner Chamber of Commerce works to promote and develop local business and tourism. Those efforts can include paid media such as an ad, or “free” press such as stories or articles. The Chamber retains Switchback Public Relations + Marketing Inc. to assist in generating regional and national media exposure for Truckee. A highlight of some placements for 2012 include: Diablo Magazine Date: January 1, 2012 Section: Travel Circulation: 39,075 “Sensational Sierra Snow” National Geographic Date: January 2012 Section: Adventure Circulation: 63,817 “World’s 25 Best Ski Towns” The Hollywood Reporter Date: January 27, 2012 Section: Travel Circulation: 55,071 “How to Hit the Slopes In Style” Snowshoemag.com Date: February 18, 2012 Section: Features Viewership: 8,320 UMV “North Lake Tahoe’s Amazing Snow Conditions and Après Snowshoe Options” Sacramento Business Journal Date: June 15, 2012 Headline: Tahoe tourism cruising at a higher altitude Section: Business Files Circulation: 13,103 UMV “Tahoe tourism cruising at a higher altitude” SFGate.com and San Francisco Chronicle Date: June 22, 2012 Section: Sports Circulation: 3,728,940 “The best spots to golf in the Sierra this summer” SkiMag.com Date: July, 2012 Section: Travel Circulation: 41,439 “Summer In Tahoe” VisitCalifornia.com Date: July, 2012 Section: California Fives Circulation: 93,405 “Five Favorite Truckee Hikes” RGJ.com Date: February 29, 2012 Section: Outdoor Briefs Viewership: 221,324 UMV “Truckee Makes National Geographic” The Sacramento Bee Date: July 29, 2012 Section: Escapes Circulation: 268,321 “Custom Cribs in Truckee” Men’s Journal Date: May 2012 Section: Feature Story Circulations: 724,023 “The Best Mountain Towns in America: Summer in the high country” Latimes.com Date: August 21, 2012 Section: Tuesday Travel Ticker Viewership: 5,281,625 UMV “What’s SUP in Truckee” Mensjournal.com Date: May 2012 Section: Feature Story UMV: 850,000 “The Best Mountain Towns in America: Summer in the high country” HubPages.com Date: May 2012 Section: Travel and Places Viewership: 11,147,938 “U.S. Roadtrip - A week in the Sierra Nevada” Sacramento Bee Date: May 13, 2012 Section: Escapes Circulation: 268,321 “Solar Eclipse” Entrepreneur Date: June 1, 2012 Section: Travel Circulation: 615,411 “Trip of a Lifetime” rgj.com Date: August 26, 2012 Section: News Viewership: 262,236 UMV “Truckee Police Patrol Donner Lake on Paddleboards; sport thrives in Tahoe area” Los Angeles Times Date: August 26, 2012 Section: Travel Circulation: 875,044 “A stand-up police force in Truckee” usatoday.com Date: August 27, 2012 Section: News Viewership: 8,940,253 UMV “Police Take to Paddle Boards to Patrol” The bleacherreport.com Date: September 18, 2012 Section: Golf Viewership: 7, 816, 490 UMV “High Sierra - The Ultimate Golf Destination” [ 14 ] January / February 2013 • TruckeeTracks SacBee.com Date: September 30, 2012 Section: Travel Viewership: 1,674,000 UMV “Escapes” BlackMeetingsandTourism.com Date: October 16, 2012 Section: Wellness Viewership: 28,000 UMV “Truckee is fast becoming a mecca for wellness” TahoeSnowboardingMagazine.com Date: October 9, 2012 Viewership : n/a “Backcountry Adventures in Tahoe This Season” Reno Gazette and Journal Section: Weekend Events Date: October 11, 2012 Circulation: 292,000 “Donner Party Hikes offered this weekend in Truckee” RGJ.com Date: November 7, 2012 Section: Northern Nevada Outdoors Viewership: 262,236 UMV “Truckee in running for best U.S. ski town designation” KTVN.com Date: November 7, 2012 Section: local news Viewership: 45,370 UMV “Truckee in Running for Best Ski Town in North America” KOLOTV.com Date: November 7, 2012 Section: Local news Circulation: 103,342 UMV “Truckee in Running for Best Ski Town” 7X7.com Section: Tahoe Date: November 13, 2012 Circulation: 100,265 UMV “Five Favorite Ski and Snowboard Shops” Yubanet.com Section: Regional Date: November 19, 2012 Circulation: 31,617 UMV “Truckee welcomes the holiday season with events and shopping” KGOAM810.com Section: Travel Date: November 26, 2012 Circulation: 70,187 UMV “Truckee, Lake Tahoe—Backcountry playground with adventures for everybody” UMV = Unique Monthly Visitors: the number of people that visit the site each month on average. “Truckee is within 10 miles of 10 lakes: Donner for fishing or swimming, and Prosser, glass-smooth in the morning and motor-free for standup paddling.” Men’s Journal, May 2012 TruckeeChamber.com • Truckee.com Comprehensive Regional Events Calendar on Truckee.com North Tahoe Snow Transformed into Art at Carve Tahoe Prestigious snow carvers from around the Marketing Officer Andy Chapman of the world will participate in the region’s firstever Carve Tahoe competition, February 8- North Lake Tahoe Chamber/CVB/Resort Association. 12. The weeklong international snow sculpture “The Village at Northstar is an ideal location to showcase these incredible snow contest is specifically geared for spectators sculptures. Our guests are going to love who will view firsthand 20-ton blocks of pure snow shaped and carved into watching the snow come to life in such a unique way, and seeing the work of these breathtaking masterpieces. The competing teams represent more than 20 countries talented artists in person,” said Director of Village and Base Area Operations Nadia with the judging take place February 13. Guerriero of Northstar California. Lawrence Nobel, the lead judge of Carve Tahoe, is an award-winning sculptor While the highlight of Carve Tahoe is the talent and skill of the carvers from and illustrator who previously designed a Gold Medal for the 1984 Olympics and Finland, Germany, Japan, Russia, Canada and the United States, charitable donations created George Lucas’ Yoda Sculpture in also play a key role. According to event the Presidio of San Francisco. organizers, every dollar donated per “This is a unique opportunity to introduce our visitors and local residents to the extreme and rugged art challenge of spectator per vote will go directly to a local non-profit. For more details about Carve Tahoe, snow sculpting at a destination that celebrates all things snow,” said Chief click to www.carvetahoe.com. on Events in the lower navigational bar to see our comprehensive Regional Events Calendar for everything happening in and around Truckee. If you have an event coming up, please submit your information! It’s easy to do and ensures that we don’t miss promoting your event and that we have all the correct information directly from the event producer. Don’t miss the Featured Events section that provides even more details about certain major events. For a limited introductory time, Featured Events are being offered at no charge. If you would like your event listed as a Featured Event, contact Ruth Geresy at 530-587-8808 or e-mail [email protected]. Jack London Commemorative Sierra Sled Dog Derby Volunteers Needed for IRONMAN Lake Tahoe More than 3,100 volunteers are needed to mile bike course. Cyclists will travel along successfully execute the first full-distance IRONMAN® event in California since 2001 IRONMAN Lake Tahoe, which is scheduled for September 22, 2013. Of the 3,100 volunteers that will provide behind-the-scene logistics and ground execution, 100 will serve as captains to ensure a safe and fun event. Volunteer positions still open include athlete check-in, transition set-up, youth race, environmental clean-up, welcome banquet, bike aid station, crowd control, parking, swim beach support, bike course pointer sector, bike handlers, volunteer tent, transition tear down, licensed nurse/paramedic, run aid the lake into Tahoe City, follow the Truckee River past Squaw Valley, and head into Truckee. From there, the course turns south back toward Lake Tahoe, has a short loop in Martis Camp, and climbs Brockway Summit. After a decent back down to Kings Beach, athletes will complete a second loop, and then a final, flat 17 miles to finish the bike course at Squaw Valley. With a transition at the Village at Squaw Valley, runners will travel along the bike path into Tahoe City, and continue south to a turnaround in Homewood, and finish back at the Village at Squaw Valley. station, as well as security. To register for a volunteer position, click to www.ironmanlaketahoe.com. IRONMAN Lake Tahoe will start with a two-loop, 2.4-mile swim in Kings Beach; a lakeside transition to start a two-loop 112- For more information about the IRONMAN brand and global event series, visit www.ironman.com. Athlete inquiries may be directed to [email protected]. TruckeeChamber.com • Truckee.com Be sure to head to Truckee.com and click Sled dog races return to the TruckeeTahoe area! Head to Donner Summit March 2-3 to see this exciting event. Watch mushers race 3 to 8-dog teams of Alaskan huskies and Siberian huskies. The first sled dog race in the continental U.S. was held in Truckee in 1915. Admission is free. Spectators are encouraged to park at Sugar Bowl Resort where shuttle buses will provide transport to the race staging area and starting line in Soda Springs. Race will run through the Royal Gorge Cross Country Ski Resort to Sugar Bowl Resort, pass in front of the “Village Lodge” and make a loop to return to the starting line. 9:00am to 4:00 pm each day. The race is organized and conducted by the Sierra Nevada Dog Drivers, a nonprofit organization. For more information, visit www.sierrasleddogderby.com. January / February 2013 • TruckeeTracks [ 15 ] PRSRT STD U.S. POSTAGE Change Service Requested KINGS BEACH, CA PERMIT #1 10065 Donner Pass Road Truckee, CA 96161 530-587-8808 truckee.com truckeechamber.com New Members PA I D (continued from page 10) Riverside Studios Riverside Studios is a locally grown business that offers handmade and one-of-akind artistically made goods including pottery, leather, jewelry, clothing, candles, soap, metal sculpture, water color, oil, acrylic paintings, photography and more. This hip and inspiring art gallery and gift shop, located in the heart of downtown Truckee, at 10060 Donner Pass Road, is owned and operated by four women; Mary Guerra who specializes in silver and stones; Alanna Hughes’ knowledge is in pottery; Kahlil Johnson’s expertise is in leather goods; and Sondrea Larsen’s talents are in silver, gold and stones. These ladies each present items from other artists that are in their area of expertise to sell in the shop. Call to learn more or ask questions at 530-587-3789. RPM Mortgage — Rice Conway Team The Rice Conway Team, Katie Rice and Victoria Conway, at RPM Mortgage are a dynamic private mortgage banker and broker that can offer the best of both worlds in today’s lending environment. Located at 11050 Pioneer Trail, Suite #201 their in-house processing, underwriting, approval and funding departments enable your loans to close faster and more efficiently. Their clients receive complimentary detailed scenario analysis with all the options to determine the best course of action, always keeping their clients best interests at heart. Katie and Victoria provide the highest level of service resulting in the distinction as this year’s recipients of the Affiliate of the Year award from the Tahoe Sierra Board of Realtors. Call them today for a mortgage consultation at 530-582-9992. Togo’s Sandwiches Togo’s Sandwiches, a west coast original since 1971, serves big, made-to-order sandwiches stuffed with fresh ingredients on artisan breads, as well as delicious salads, wraps and soups. Located at 11991 Highway 267, and open daily from 10:00 a.m. to 9:00 p.m., owner Hardeep Gill ensures that Togo’s commitment to use fresh, superiorquality ingredients and meats, make the difference in flavor, and the California avocados are mashed daily. Artisan bread, abundant quantities of lean pastrami, roast beef, turkey and other premium meats are part of Togo’s menu. For more information or to place an order call 530-550-7220 and join the Togo’s Sandwich Club for all the latest Togo’s news, coupons and special offers delivered straight to your inbox. Truckee Auto Mall Truckee Auto Mall’s new owner, Jason Dorn, specializes in high quality, preowned vehicles, especially those with all wheel drive/4-wheel drive (AWD/4WD). You can view the vehicles in their showroom located at 11025 Pioneer Trail, Suite #104, or they can arrange to find what you [ 16 ] January / February 2013 • TruckeeTracks want with their numerous industry contacts. Jason also offers New Vehicle Brokerage Service in which he obtains lower quotes on the new model you are interested in, saving you the inconvenience of time, and spending more than you need to. This family owned business offers you a no-pressure car buying experience just the way they would want their family to be treated. You can call first at 530-587-8437 to learn more or drop by. Truckee River Business Center Truckee River Business Center-Office Center, located at 10015 Palisades Drive, #10, has been recently remodeled offering an attractive ambience. This center that houses many businesses, and has room for more, offers free Wifi in a convenient location including security cameras, and abundant onsite parking. This business center is a one-stop center to service your many needs. You can enjoy coffee, stop to pick up grocery items, have lunch and dinner and more. Truckee River Business Center includes the 7-11 convenience store, and the Blue Coyote restaurant. New owner Ted Laliotis aspires to make Truckee River Business Center the office location of choice in Truckee. For more information, or to inquire about moving your business here, call Ted at 530550-7800. TruckeeChamber.com • Truckee.com