Discover Bologna
Transcription
Discover Bologna
discoverOttdef:Layout 1 6-06-2007 17:48 Pagina I DISCOVER BOLOGNA Where Quality of Life, Entrepreneurship and Culture Meet ITALY’S BEST KEPT SECRET 6-06-2007 17:50 Pagina II www.contestoweb.com discoverOttdef:Layout 1 www.promobologna.it Kenzo Tange Towers (1989-1994) Garisenda and Asinelli towers (1109-1119) Bologna: Where Quality of Life, Entrepreneurship and Culture Meet Infrastructures: Intercontinental airport, intermodal platforms (Bologna freight village), heart of Italian railway and highway systems R&D: University with 104,000 students, over 90 master’s degrees, technology transfer and industrial research centers Manufacturing System Economy strongly technology-focused and export oriented, based on a network of highly specialized suppliers and sub-suppliers: special expertise in industries such as motorcycle and automotive, automated machinery, mechanical engineering, electronic and measurement technology, biomedical devices, food-processing, fashion and logistics Investors: Friendly business environment. More than 200 foreign companies, such as Audi, Honda, Yamaha, Delphi, Nike, LVMH, have production plants and distribution facilities in Bologna Quality of life: 35K US$ GDP/Capita ranks at the top of all EU statistics, best in Italy for PA efficiency Expanding Areas: 14 new industrial areas (4.5 million m 2) are available for expansion and greenfield investments. All areas are characterized by easy access to highways and railways 6-06-2007 17:51 Pagina 1 DISCOVER BOLOGNA Foto Meridiana Immagini discoverOttdef:Layout 1 Where Quality of Life, Entrepreneurship and Culture Meet Table of Contents Cover images The Neptune, Piazza Maggiore Jean de Boulogne (Known as Giambologna) 1563-1566 and Bologna Expo Center Kenzo Tange towers 2 Greetings from the Chamber of 3 4 Commerce Greetings from the City and the Province of Bologna Bologna, Maincross in Italy and Europe Editorial Contributors Giuseppina Gualtieri, Enrico Levi, Monia Bonini, Contesto Srl, Stefano D’Aquino Camera di Commercio di Bologna Design & Layout Contesto Srl www.contestoweb.com Photo Courtesy of Archivio Fotografico Comune di Bologna Provincia di Bologna 5 6 7 8 The High-Speed Railway Project Economy and Development The Bologna Productive System A Unique Mix of Tradition and New Technologies 9 Expanding Areas 10 Motor Industry 26 Logistics 27 Interporto, the Freight Village 29 Bologna Airport “Guglielmo Marconi” 30 Bologna Expo Center 31 Multimedia&Digital Economy 32 Telecomunications Network of Emilia-Romagna 33 A Foundation for Marconi, the Father of Telecomunication 35 Two Towers, Countless Publishers 36 The Transfer of Technological 37 Printed by Areastampa Srl. www.areastampasrl.it Contents of this publication may not be reproduced in any form without prior written permission of PromoBologna Via Santo Stefano 1 40125 Bologna Tel +39/051/609.35.25 Fax +39/051/609.35.01 www.promobologna.it [email protected] 39 40 42 12 The Motor Valley 14 Packaging Valley 15 Electronics 16 Fashion 18 20 23 24 Health&Medical Technology Mechanical Engineering Building&Utilities Food and Agroindustry 43 45 Knowledge Bologna, City of Knowledge: University and Research The Bologna Center of the Johns Hopkins Bologna, A city to Experience Why not Stay in Bologna? The Top Reasons to Book a Room Here The Gallery of Modern Art in Bologna Bologna’s Historic Theaters 46 On the Apennines 47 The Golf Circuit in the Province of Bologna 48 PromoBologna, The Investor’s Partner in Town discoverOttdef:Layout 1 6-06-2007 17:51 Pagina 2 DISCOVER BOLOGNA Bologna Chamber of Commerce President Gian Carlo Sangalli here is a city you need to stop in when travelling from the Mediterranean area to Northern Europe, or just from Venice to Florence. This city has always taken advantage of its central location in order to absorb new knowledge, acquire new experiences, assume new competencies. It is not a coincidence that this city hosts the oldest university in the Western World, that it is a city built to welcome visitors with its long porticoes, its friendly people, its rich culture and its world renowned cuisine. More than a third of its population is made up of university students; every year the number of new companies here equals the number of new born babies; and there is a ratio of one company for each inhabitant between the ages of 30 and 44. The spirit of entrepreneurship is deeply rooted in this city, as well as the motivation for continuous improvement and innovation. For these reasons the OECD has awarded this city by recognizing its system based on SMEs among the most effective in the world. The spirit of free enterprise, social cohesion, a high quality of life, an outstanding educational structure, a will to experiment with innovative technology and solutions in enterprise: these are the motivations driving the Chamber of Commerce here. This city is Bologna, easy to access and a perfect place for those looking for “excellence”. T 2 discoverOttdef:Layout 1 6-06-2007 17:51 Pagina 3 DISCOVER BOLOGNA The City of Bologna Province of Bologna Mayor Sergio Cofferati President Beatrice Draghetti ologna is a well-known city for the opportunities it provides to enterprises, to students who choose to attend the oldest and one of the most prestigious universities in the world and to tourists who want to visit the immense cultural and artistic legacy of our city. It is also famous for its high standards of living, its porticoes, its cuisine, its wines and the ancient villages that dot the surrounding valleys and hills. The goal of this administration, which I have been elected to guide, is to give Bologna the role it deserves within the international community and to promote the unique characteristics which exemplify its potential. It is a historical city with a rich and important past that is now leading in new technologies and boasts one of the highest quality of life indicators in Europe. A place where entrepreneurs can come to invest, where many students may decide to live at the end of their studies, and where tourists come to enjoy our many cultural events and activities. Bologna is a beautiful and welcoming city, with an ancient tradition of relations with other countries and heir to an important democratic and civic tradition. I am well aware that among the priorities of this Administration, we must create the proper conditions that can attract new resources and investments to this territory. Our past will help us to build solid relations with the partners we meet along this path, and we believe this cooperation will be enriching and profitable for all of us. his special issue about Bologna tries to catch within its pages the spirit and the beauty of Bologna, one of the oldest, most well-known cities in Europe, named European City of Culture for the year 2000. Famous for hosting the oldest university in the Western World, important business center and crossroads, once heart of the silk industry and trade for all of Europe, Bologna nowadays ranks at the top for GDP and quality of life in Italian and EU statistics. Bologna is known for its medieval historical center of towers, historical buildings and porticoes. It is at the heart of an expansive territory - a beautiful land of hills, protected parks, woods, lakes and rivers - which runs south towards Tuscany. Bologna has been named a “Metropolitan Area” by the Italian National Parliament, so as to insert it into the Italian network of big cities, thus recognizing its strategic importance and its natural role as a truly territorial system. The greater metropolitan area is made up of 60 municipalities and 935,000 inhabitants, only 40% of which live in Bologna. The 60 Mayors of these communities attend monthly meetings called "Metropolitan Conferences" to discuss and decide on matters such as public health, infrastructure, urban planning. This fact alone is proof of a solid territorial public service network and high standards in public administration. We hope that in these pages you will find some of that magic that makes Bologna so unique for us and that perhaps Bologna will find a little place in your hearts too. B T 3 discoverOttdef:Layout 1 6-06-2007 17:51 Pagina 4 DISCOVER BOLOGNA Bologna, Crossroad in Italy and Europe ologna is the cultural, administrative and economic heart of the EmiliaRomagna region, one of Europe’s most dynamic and productive areas. Thanks to its geographic location, Bologna is a natural, strategic communication crossroad to continental Europe and the Mediterranean basin, thanks also to an efficient network of infrastructural and logistic platforms. Bologna is linked to the rest of Italy and to Europe by one of the leading Italian railway system junctions. Bologna is at the crossroads of the two North-South arterial highway lines: the A14 (covering the Adriatic coast) and the A1 which goes North-West to Milan, Switzerland and France and goes South-West to Rome and Naples (covering the Tyrrhenian coast). It is located on the A22 (Brennero) which leads North to Austria and Germany as well as the A13, a highway running North-East towards Venice and Eastern Europe, that also serves the Interporto. The high-speed Milan-Naples line, about to be completed, will have in B TRANS-EUROPEAN CORRIDORS PLANNED ON ITALIAN TERRITORY Lisbona – Kiev (Corridor V) Bari – Varna (Corridor VIII) Rotterdam – Genova (The Two Seas Corridor) Berlino – Palermo (Corridor I) Rotterdam Berlino Kiev South Europe Sea Highways Genova Varna Bari Lisbona Madrid Palermo Bologna a key station of the new high speed network. Bologna's airport is located a mere four miles from the city center. The "Guglielmo Marconi" is a leading airport in terms of the number of national and international destina- tions it serves and in the number of passengers and cargo volume. Finally, a dense public transportation system, both rail and road, serves the city and the greater Bologna metropolitan area. DESTINATIONS REACHABLE IN TWO HOURS FROM BOLOGNA London Amsterdam Berlino Bruxelles By Air Prague Francoforte By Train Paris By Car Monaco Vienna Zurigo Budapest Milano Ve Vene Venez Venezia eno Genova Barcellona Lisbona irenzee Firenze Ro Roma Bari Madrid Atene Palermo 4 discoverOttdef:Layout 1 6-06-2007 17:51 Pagina 5 DISCOVER BOLOGNA The High-Speed Railway Project milia-Romagna is involved in the construction of two high-speed railway lines—the Bologna-Florence (with 29 km of its total 78 running through the region), and the Milan-Bologna (182 km total, with 137 crossing EmiliaRomagna)—having made an investment of 7.5 billion Euro. The project involves the complete reorganization of Bologna’s railway junction, together with the development of its Central Station, and the construction of 10 new interconnections that will guarantee regional links between high speed lines and those already existing. Thanks to extensive work on the current railway line, the creation of the new lines will allow for the reorganization of the Regional and Metropolitan Railway Service. The work being carried out in Bologna is aimed at the creation of two parallel underground galleries. An underground high speed station located 23 meters below the surface will also be built for the city. The high speed Bologna-Florence line is 78.5 km in length and crosses the territory of 12 communities, 6 in the province of Bologna and 6 in the province of Florence. Because of the morphological complexity and the high environmental awareness present in the E areas this line crosses (the communities of the Emilian Apennines and the Mugello area in Tuscany), a decision was made to minimize the environmental impact of this project by building the majority of the line (about 93%) as tunnels. Once operative, the line will connect Bologna and Florence in 30 minutes. The high speed Milan-Bologna line is 182 km long and passes by 42 communities located in the Po River Valley and the provinces of Milan, Lodi, Piacenza, Parma, Reggio Emilia, Modena and Bologna. It will be connected to the traditional line through 8 interconnections. ITALIAN HIGHWAY SYSTEM MAIN ITALIAN RAILWAYS NETWORK A22 Padova Venezia Verona Padova Trieste Venezia Verona TORINO TORINO GENOVA BOLOGNA GENOVA A13 BOLOGNA A14 A1 Bari Bari NAPOLI NAPOLI Main Network High Speed Lines Already in Operation Under Construction Under Project Planned Palermo Messina Palermo Reggio Calabria Catania Messina Reggio Calabria Catania 5 discoverOttdef:Layout 1 6-06-2007 17:52 Pagina 6 DISCOVER BOLOGNA Economy and Development A Perfect Place to Live, Work and Do Business Number* of Activities in the Different Economic Sectors Agriculture, hunting, fishing, pisciculture, forestry Mineral Mining Manufacturing Activities Energy production and distribution (electric, gas, water) Construction Commercial Hotel and Restaurant Other professional and industrial activities Transport,Warehouse and Communication Monetary and Financial Mediation Real Estate Activities Machine and Tool Rental Computer Services and related activities Research and Development Instruction Health Care Other public, social, private services Other Total *2004 11,970 22 11,996 25 11,621 22,257 4,002 5,278 5,396 2,242 5,949 278 1,562 72 329 380 3,831 46 87,256 he greater Bologna metropolitan area covers 1,429 square miles divided into 60 municipalities with a population total of 935,000. More Than 87,000 companies are based in the area—one for every ten residents. This makes for an advanced and innovative economy, high in professional resources and able to develop applied research, products and services that meet the highest standards. The per capita G.D.P. is among the highest in Europe (29,962 Euro) and the rate of unemployment is among the lowest (3.1%). Its public administration desks give out certificates and authorizations without subjecting entrepreneurs and citizens to endless waits in line. Bologna is an important business and service center, and has always been among the finest places in Italy for its quality of life—as the data collected by the Italian T financial newspaper, Il Sole24Ore, first declared, and the Italians living under the shade of the two towers confirmed. The survey conducted by this newspaper awarded the city as the best place to live in Italy in 2004. Bologna has productive, lively companies, one of the lowest unemployment rates in Italy and a social fabric favoring associationism. But not only statistics define Bologna as the ideal place to be; the Italians themselves, interviewed about where they would prefer to live, have chosen the city of the two towers among their top choices. But there are even more reasons for choosing Bologna: its deeply rooted culture of social cohesion, a commitment to sustainable development and a strong local welfare system—all traits that have always been a part of this city. It is the perfect place to live, work and do business. Exports to 200 Countries ologna’s economy has traditionally been open to foreign trade and currently generates 25% of export from the Emilia-Romagna region. The 2004 exports of Bologna’s Province total 8.5 billion euro (8.5% more than the previous year), 60% of which consists of products with elevated technological contents. Products from Bologna reach over 200 countries. While the European Union, the United States and Russia represent its principal commercial partners, Bologna’s enterprises also demonstrate a high level of commercial penetration in the Eastern European countries and in all currently emerging markets. B 6 Top 10 Commercial Outlets—Export % 2004 2,2% Turkey 2,4% Poland 2,4% Belgium 3,4% Russian Federation 3,4% Switzerland 5,9% U.K. 6,9% Spain 10,2% France 10,5% U.S.A. 11,5% Germany 0 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% discoverOttdef:Layout 1 6-06-2007 17:52 Pagina 7 DISCOVER BOLOGNA Bologna’s Productive System B Bologna 29,962 35000 Nice 24,720 30000 25000 Italy 22,055 20000 Hannover 24,171 15000 European Union (15 countries) 24,128 10000 5000 0 Manchester 25,913 Göteborg 27,932 European Union (25 countries) 21,170 Birmingham 29,382 ologna and the Emilia-Romagna region are known and studied worldwide for their network of small and medium-sized companies ensuring an exceptional degree of specialization, “custom made” finished products, components and parts, and flexibility in manufacturing processes. This network is the basic framework for the Bolognese economy, through which the biggest leading enterprises have been able to develop themselves, basing their activity on exports and widely international commercial and supply chains. Along with its manufacturing industry, Bologna has been successful in developing a lucrative service industry, which works with businesses throughout the region. This region’s Public Administration structure, one of the most efficient in Italy, completes this picture, as it has always sustained and promoted the continuous progress of the region’s socio-economic fabric. In education, medicine and career training, for example, Bologna is the reference point of the entire region and experiences a continuously rising demand from other regions as well. As a result, the 87,000 companies in the area represent a dynamic, composite reality comprised of many leading manufacturing enterprises, a skilled service industry and advanced tertiary-sector companies along with a solid, widely-based supply network that ensures competitiveness and is based on quality and high degrees of specialization. As far as the legal structure of its companies is concerned, Bologna distinguishes itself for its original mix of family owned businesses, companies quoted on the stock market, and a system of cooperative enterprises—some of them quite large—testifying to the liveliness of the activity which has always characterized commercial activity here. Lyon 32,156 Gross Domestic Product, Per Capita, In Euro Source: Eurostat MANUFACTURING SECTOR* Food and Beverage Products, Tobacco Textile and Fashion Products Leather and Hide Products Wood Products Paper Products/Publishing Products Coke, Refined Oil and Nuclear Combustible Products Chemical Products and Synthetic/Artificial Fibers Rubber Goods and Plastic Materials Mineral (not metalliferous) Products Metals and Metals Products Mechanical Machinery and Devices Electric Machines/ Electric, Electronic and Optical Devices Means of Transport Other Manufactured Products Total *2004 Number of firms 1,343 1,185 275 575 889 6 178 262 226 2,696 1,589 1,503 211 1,058 11,996 Export – Mln 167 524 191 19 66 2 480 280 319 432 3,681 906 1,188 197 8,452 7 discoverOttdef:Layout 1 6-06-2007 17:53 Pagina 8 DISCOVER BOLOGNA A Unique Mix of Tradition and New Technologies he Bolognese economy boasts of high specialization in numerous sectors, which leading local industrial groups, a dense network of highly specialized suppliers, as well as multinational companies operate in. Nearly 12,000 manufacturing firms and over 11,000 building construction companies form the bedrock of Bologna’s industrial system, characterized by the presence of some true clusters which, alongside their regular commercial activities, have developed specialized services, research and technology transfer centers, and expo activities. The most well-established sectors that belong to the “traditional” industrial economy of the area—such as the automatic machinery industry, the motor industry, electronics, fashion and leather goods, the food industry—have been successful in constantly T WELL-ESTABLISHED CLUSTERS renovating their product lines, their processes and services, custom-molding them to fit the needs of ever changing clients and markets. Alongside these activities, for which Bologna already represents both a national and an international point of reference, are the new specializations in which Bologna offers elements of absolute prominence, as well as ample development possibilities. Its logistic advantages are a natural consequence of its strategic geographic position, and its two main emerging clusters, Health and Medical Technology and Multimedia-Digital Economy are part of the so-called “economy of knowledge,” in which, along with the manufacturing component, other factors prevail, such as research, know-how, creativity, and advanced services, all factors which Bologna is well equipped to sustain and strengthen. MOTOR INDUSTRY • Motor Valley • Motorcycles and Motorbikes • Automotive Industry AUTOMATED MACHINES • Packaging Valley • Machinery for General and Special Use ELECTRONICS • Electric and Electronic Equipment and Components • Optical Measurement Machinery AGRO & FOOD INDUSTRY • Food Processing • Milk and Diary Production LOGISTICS • Modern infrastructure and Platforms • Value-added Services FASHION • Footwear and Leather Products • Textile and Fashion Production HEALTH & MEDICAL TECHNOLOGY • Hospitals and Health Care Facilities • Biomedical Devices • Orthopedic Supplies BUILDING CONTRUCTION • Building Construction Companies • Utility and Electrical System Producers and Installers MULTIMEDIA & DIGITAL ECONOMY • Web Solutions • Softwarehouses • Multimedial Graphics and Editing EMERGING CLUSTERS A Glance at Foreign Direct Investments With a vast number of commercial outlets, modern infrastructure, a prestigious university and top rate research centers, as well as an overall environment favorable to the development of entrepreneurship, Bologna offers immediate territorial advantages for multinational companies that wish to strengthen their presence in Italy and in Europe in general. There are over 200 international enterprises already present in Bologna that employ over 21,000 workers and create overall earnings of roughly 6 billion euro. Americans and Germans are the principal investors, interested most of all in the acquisition of highly specialized enterprises, even of small 8 to medium sizes, confirming once again the level of excellence that has been reached by Bolognese industry. There is no lack of foreign greenfield investments, however, especially in the highest technological sectors, in the service industries and in logistics. Prologis, Audi AG, Texas Pacific Group, LVMH, Nike, Yamaha, Honda and TNT Post Group are just some of the principal investors that have chosen Bologna as a place to develop their businesses and give value to their leading brands by exploiting the highly qualified local knowhow and taking advantage of the strategic geographic position of the area. discoverOttdef:Layout 1 6-06-2007 17:53 Pagina 9 DISCOVER BOLOGNA Expanding Areas Bologna has created a “Metropolitan Master Plan”, which maps out the different territorial destinations of the city’s prevalent productive activities, the general areas where its major infrastructure and communication networks can be found, the location of its parks and natural reserves, and an outline of the area’s hydraulic and hydro-geologic systems, as well as the hydraulic systems present in its woodlands. Through this Master Plan, the provincial administration has identified the main 34 sites where new productive activity could potentially be based, following basic criteria about infrastructure, accessibility, urban planning and functionality. 20 of these sites are Consolidated Areas, that is to say, areas where only the expansion of already existing productive activities is allowed. The remaining 14 are Expanding Areas dedicated to the establishment of new productive plants, where the space available for new productive sites roughly amounts to 4.5 million m2 total, and offers many different sized lots. These 14 areas have been chosen on the basis of their ideal accessibility from both the railway and the highway, the ample space available, and the high quantity of public services present in their vicinities available to new business activities. Suap, The Network of Assistance Centers Freight Village Consolidated Areas Expo Center Expanding Areas In a field investigation carried out in 2004 in Italy Bologna revealed itself as the city where entrepreneurs an citizens spend the least amount of time waiting for documents from public administration offices. The Province of Bologna, in fact, has been applying the national provisions aimed at simplifying the bureaucratic procedures necessary for the creation, expansion, restructuring and conversion of productive plants. Along with these efforts to make this type of bureaucratic procedure uniform throughout the territory, the Province of Bologna has created a network of assistance centers, known as SUAP (Sportelli Unici per le Attività Produttive), as the recent law maps out, thus adopting an organizational model able to effectively and rapidly respond to the needs of businesses. Each assistance center acts as a reference and responsible entity for procedures, backed up by a computerized system that guarantees an immediate connection with all territorial institutions and subjects involved in the authorization of the modification of productive plants (the Fire Department, the Chamber of Commerce, Local Health Care Companies, the City). 9 discoverOttdef:Layout 1 6-06-2007 17:53 Pagina 10 DISCOVER BOLOGNA Motor Industry Emilia, The Motor Valley"—a slogan that sums up the entire region's vocation: the production of luxury automobiles and sports cars, spare parts, accessories, and high-tech mechanical and electronic components for some of the largest international manufacturers. Three pillars have always held up the region’s success in this industry: a secular tradition in mechanical engineering that favored the birth of a specialized cluster made up of tendering, partner and sub-contracting companies; unceasing R&D activity, promoted and financed both by local authorities and private firms, with the University as catalyst and scientific partner in main projects; a genuine passion for motors and racing, both reflected and fostered by the cars, motorcycles and motorbikes manufactured in Bologna. Bologna is headquarters to around 35% of all motor industry activity in the region and around 5% of this activity on a national level. 44% of regional workers and 4% of national workers in this sector are concentrated here, and the industry exports over 1 billion euro worth of goods each year. Thanks to the presence of world famous companies and brands, Bologna is especially known as one of the leading Italian and European centers for the motorbike and motorcycle industry. In this particular area, the region’s 2,800 workers represent 84% of the regional total and almost 13% of the national total. “ 10 Ducati: From Bologna, Racing in the International Markets Founded in Bologna in 1926, the name Ducati has always been associated with Italian motorcycles par excellence. The racing team of the Bolognese company made its debut in 2003 in the MotoGP World Championships after winning 13 of the last 15 Superbike World Championship titles. In addition to racing on international circuits, Ducati is racing full-speed in the international sports motorcycle markets. Characterized by powerful motors, innovative design, and cuttingedge technology, Ducati bikes have become a cult object, an authentic designer product. Ducati’s biggest selling models (38,128 bikes were sold in 2003) include the Monster 620, the MTS 1000 and the 999 Superbike. With a turnover of 388 million euro and more than 1,100 employees, Ducati Motor Holding Spa has been listed on the NYSE since 1999. Federico Minoli is Ducati’s President and CEO (in the picture). What are the ties that bind Ducati to Bologna? Bologna is an integral part of our product, of our “making motorcycles,” and not just our past. In order to challenge the Japanese giants, we add not only cuttingedge technology and high quality but also unique emotions. Our motorcycles are born on the roads of the Bolognese hills, not in company laboratories. Ducati bikes are conceived and built to bestow a truly rare and special driving pleasure. Ducati sells, competes and wins all over the world. What is it that keeps Ducati in Bologna? First of all, our relationship with the Universities of Bologna and Modena, that is fundamental for developing new technology. With the collabora- tion of the University of Bologna, we have instituted a “Master’s for Fast Talent” for both our employees and the Ferretti Group [luxury yachts] employees. It is a predominantly online innovative training course. Finally, the bond with our line of suppliers is also fundamental. Elsewhere, it would be impossible to find, in a radius of 14 miles, companies that can all supply high-quality products and components. Ducati is selling bikes all over the world and is listed on the New York and Milan stock exchanges. How is such a complex company managed from Bologna? International investors participate in Ducati in order to make a profit. Evidently they believed that it was worth investing in Bologna. Management is Italian but in the last few years we have taken on a large number of managers, mostly young, from all over the world. The high quality of life in our city has undoubtedly attracted a lot of this talent. What is the relationship between Ducati and the United States? Ducati is loved in the United States not only because we are listed on New York Stock Exchange but also because it is our second biggest market. Americans understand the value that stands behind Ducati motorcycles and we are present in the U.S. market with direct dealerships. It is not by chance that Roberto Cavalli decided to parade his models on Ducati bikes during the Columbus Day parade. And I don’t hide my pride in the fact that Tom Cruise and Brad Pitt ride around in Ducati leather jackets. CNN has also shown an interest with a 40-minute program on the “Ducati Phenomenon.” This is something really rare. discoverOttdef:Layout 1 6-06-2007 17:53 Pagina 11 DISCOVER BOLOGNA Audi Invests in Bologna I n 1998 the heads of Audi and Volkswagen came to Sant’Agata Bolognese to verify the possibility of acquiring a “small” Italian super car manufacturer, famous in all the world but on the verge of probable closure, they were stricken by the technology used to craft the four-wheeled jewels that were (and still are) the Lamborghini cars. So, they decided that the company had to continue and that above it had to remain in Sant’Agata Bolognese, and therefore in Italy. “Since that moment, Audi has invested over 350 million euro in Lamborghini, spread through infrastructure, model development, restructuring lines, and naturally also in human resources. Today we can see the results of this investment. In the past four years Lamborghini Automobiles has presented three new cars–the Gallardo, the Murciélago and the Murciélago Roadster–and it has grown from 297 cars sold in 2001 to 1,592 last year, with an exponential increase in income”, says Stephan Winkelmann, the President and Managing Director of Lamborghini Automobiles. Roughly 1,600 cars produced in 2004 and a 243 million euro turnover. What are the secrets of the comeback of this Bolognese automotive producer? Which is the added value of this territory? The recipe is quite simple and involves a mix of different factors: Man, technology and spirit. Most of all human resources: a competent and tight team is working in Sant’Agata Bolognese, which has figured out how to create a dialogue with the parent company Audi in order to reached its goals. These are passionate and competent people. Then technology: in the Lamborghini establishments the technological know-how is extremely advan- ced. Its enough to think that the integral traction found in our fireballs is made in Sant’Agata (and its not the famous “four” of Audi), that the electronic engine management is Lamborghini, and last but not least, that our technology in carbon fiber has been cutting-edge for a long time. Finally, spirit, which has always been the basis for the Lamborghini brand’s identity: extreme, without compromises, definitely Italian. And speaking of what Italian, the territory we work in has definitely offered us a lot. Besides the hundreds of Lamborghini employees, who all live from 30 to 50 km from the “House of the Bull”, the collaboration given to us by the authorities in Bologna, Sant’Agata Bolognese and other surrounding communities has always been optimal, just as collaboration with workers unions, both internal and external, has been. This is one aspect that has helped this company become well-known and respected, both in Italy and in the world. As a former president of Fiat in Germany, how do you find working in Italy, in the province of Bologna, as CEO of a German company? First of all I’d like to state for the record that even if I wasn’t born in Italy, I spent the first twenty years of my life in this country–in Rome to be exact. I can therefore claim to have a double culture, German and Italian, which together with the fact that I speak and think like an Italian, are helping me a lot as far as integrating myself into life here in Bologna. A city that I greatly admire and that I’ve slowly but surely come to know. Likewise I highly appreciate Bologna’s province, and in particular the town of Sant’Agata Bolognese, where I spend almost all of my workday. Then, I’d like to remind you that I’d already worked in Italy, for the Fiat group, and so I also know the business mechanisms of your –of our– country quite well. Finally, it’s important to me to state that today I am President and Managing Director not of a German company, but of an Italian company controlled by a large German automotive group. The Italian flag waves in front of my office and 95% of the over 700 Lamborghini employees are Italians. 11 discoverOttdef:Layout 1 6-06-2007 17:53 Pagina 12 DISCOVER BOLOGNA The Motor Valley ologna is also the capital of engines and their history: renowned automotive and motorcycle producers, but also museums and not-to-miss collections. The mechanical passion has always existed in Bologna. The reason for this can be found in the social history of this territory, in the motorization of agriculture, and in the foundation of professional schools which have introduced specialized workers in this field on the market, that have been able to guarantee quality which in turn has augmented the economic boom of this field (www.motorvalley.it) The Ducati Museum, situated inside the production plant in Borgo Panigale, is a true testimonial of the identity of this brand name, which has collected the material on over half a century of competitions won by this company founded in 1926. The museum is divided into six thematic sections which map out the different phases of Ducati’s B Imola and the Autodromo The Autodromo Internazionale Enzo e Dino Ferrari at the time of the ancient Roman civilisation –in the year 80 before Christ- was an amphitheatre where two wheeled charriots used to race, in preparation for the steel horses. Built in the Fifties, the Autodromo now hosts some of the most important international racing competitions: the San Marino Formula One Grand Prix, the Italian Superbike Grand Prix, the World Championship 3000 races, as well as that of Endurance. 12 history, giving the visitor the possibility to come into contact with the values and historic patrimony of the company. The Lamborghini Museum is located within this company’s production site, in an adventurous structure. On display are all the cars by the “house of the bull” that have made history from the 1960s to the present day (the 350 GT, the Countach, the Miura, the Espada, the Diablo). The collection is crown by some of their Formula One cars, marine engines and model cars from all over the world. discoverOttdef:Layout 1 6-06-2007 17:53 Pagina 13 DISCOVER BOLOGNA The Motor Show The International Car Expo he Motor Show, The International Car Expo, which held its thirtieth edition in 2005, was born in the 1970s and is located –not by chance– in Bologna, center of a territory closely tied to the world of motors, both for its productive activities, and its passion for these vehicles which characterize its socio-economic context. During the years this Bolognese expo evolved rapidly in order to become the most visited expo event in our country, with 1.2 million visitors in 2005, not to mention one of the most important expos in the automotive field on an international level. In 2005, the Motor Show became part of the OICA (Organisation Internationale des Constructeurs d’Automobiles), calendar, which includes the biggest automotive expos in the world, among which the events in Geneva, Paris, Frankfort and Tokyo. The presence of the Bolognese event on this docket thus testifies to the OICA’s recognition of the importance of this event and the results it has already obtained. More than 32 million visitors over thirty editions have T written the Motor Show’s success story. An attention given to specific topics, an exceptional know how accumulated over years and years of experience, and an innate ability to communicate make Promotor International, the organizer of the event, a force to be reckoned with in the world of expo events. Promotor International, From Automotive to Information Technology Expos Promotor International is the largest private group operating in Italy in the expo area, organizing dozens of events in Bologna, Milan, Rimini and Turin, for a vast gamut of expo products ranging from automotive to information technology to culinary, without bypassing housing, restructuring and furniture markets. Through the acquisition of the Motor Show - which will soon become the most visited expo event open to the public in Italy - the group acquired national visibility and confirmed itself as a leader in the sector with the organization of the International Automobile Expo in Turin, from 1994 to 2000. In 1999 Promotor bought the Lingotto Fiere expo center in Turin, which currently hosts 20 events per year. In 1993, with the aim of giving the workers, economic analysts and audiences interested in this field a tool to better understand the automotive market, its dynamics and its demands within the rapid changes of the past few years, the Promotor Research Center was created. In 2001 this center was joined by the Wine Expo Observatory and, in 2005, by the SMAU Observatory. In the next years the group became interested in the privatization processes of the BolognaFiere expo center and the Rimini Fiera space. Finally, in September 2004, Promotor International bought out SMAU, the International Exposition of ICT and Consumer Electronics, completing its reorganization in spring 2005 with the acquisition of Webbit, an expo dedicated to business to business information technology, and of IBTS, International Broadcasting and Telecommunications expo. “One of the keys to the success of Promotor International has certainly been the ability to fully understand the demands of the economic sector of reference, in order to create an event able to directly respond to the needs of the market,” states president and founder of Promotor International, Alfredo Cazzola (in the picture). 13 discoverOttdef:Layout 1 6-06-2007 17:53 Pagina 14 DISCOVER BOLOGNA IMA, Packaging for Pharmaceutical Products Established in 1961, IMA is the world leader in the design and manufacture of automatic machines for the packaging of pharmaceutical products and of tea in filter bags. The IMA Group closed 2004 with net revenues that have risen to 371.1 million Euro, of which 91% was realized on international markets. The Group has more than 2,600 employees, about 1,000 of whom overseas, and can count on 13 production plants: 5 are in Italy, one in Germany, one in the United Kingdom, one in Spain, one in the United States, two in India and two in China. IMA has an extensive sales network comprising nine branches which provide sales and service in France, UK, Germany, Austria, Spain, Portugal, USA, China and Thailand, representative offices in Central and East European countries and over 50 agencies covering a total of more than 70 countries. IMA is also participating in three joint-ventures in China for production and service. IMA recently concluded a joint-venture agreement with the Telstar Group (Spain) in the field of freeze-drying machinery for the pharmaceutical industry. IMA S.p.A. has been listed on the Milan Stock Exchange since 1995 and in 2001 joined the STAR segment. The following companies in the pharmaceutical and cosmetics sectors are part of the IMA Group: Co.ma.di.s. S.p.A., IMA Kilian GmbH & Co. KG, Nova Packaging Systems Inc., Precision Gears Pvt Ltd., Swiftpack Automation Ltd. Packaging Valley lthough Japan and the United States are the forerunners in the production of industrial packaging machinery, for the most part this production is destined to internal markets. In fact, Germany and Italy alone cover approximately 65% of the international market’s needs in this area. Emilia-Romagna in particular has the highest concentration in the world of packaging enterprises, thus earning Bologna its international nickname as “Packaging Valley”. There are about 200 companies based in Bologna (22% of the overall Italian total and about 50% of the regional total in Emilia-Romagna) that employ over 6,000 workers (36% of the Italian total), which generated over 1 billion euro in exports in 2004 (equal to 33% of the overall Italian exports in this sector). Approximately 80% of the production of these packaging groups is exported all over the world. Production is mainly targeted at the food industry, the pharmaceutical-cosmetics-toiletries industry, the chemical and petrochemical industries, and the tobacco industry— another traditional outlet for the Bolognese and Italian packaging machinery industry. The success of this industry derives from three main factors: an extremely flexible production system combined with a great capacity for technological innovation; a consumer-friendly orientation, beginning with the product planning and ending in after-sale services, with “white collar” employees representing about 70% of the total workforce; and the local industrial framework, characterized by a remarkable expertise in fine mechanics. A Coesia, The Packaging Group The COESIA Group is a family held corporation controlling a multinational line of automated machinery businesses, which boasts a leading position in the packaging industry. The Group was formed by G.D. and inclues the following companies: Acma, Cima, Gdm, Jobs and Volpak. Since 2002, the COESIA Group has been owned in its entirety by Isabella Seràgnoli. The development of solutions for handling materials with great accuracy and at high speed is the core competence of the companies of the COESIA Group. Among these companies, Acma and G.D., both based in Bologna, are traditionally trademarks for high performance, high quality automatic equipment. The Companies’ favourable location – a geographical area with an important technological background 14 and university tradition - attracts and provides talented collaborators and staff with extremely high professional competencies. The Group’s strategy is to develop value by creating solutions for its customers, based on innovation and reliability. In fact, creative capacity and massive investments dedicated to the study of new solutions fuel the Research and Development Departments of the COESIA Group’s companies. In 2004, more than 10% of their annual turnover was invested in Research & Development. G.D. established in 1923, has its headquarters in Bologna and three satellite plants in the outskirts of the city as well as production facilities in Germany, Brazil, the USA, Indonesia and Japan. An extensive sales and after-sales network, consisting of 12 branch offices, guarantees G.D.'s worldwide presence. G.D.’s internal organization is based on Business Units which assign groups of people independence and responsibility, enhancing talents, offering the opportunities and resources to try new paths. In 2004, G.D reported a consolidated turnover of € 442 million an had a total of 2,200 employees. ACMA, founded in 1924, was taken over by the Seràgnoli family in 1986. ACMA’s product line covers confectionery, fine chemicals, cosmetics and detergent sectors, and its installed plants with 30,000 machines worldwide are the evidence of an industrial expertise gained through a close co-operation with customers. Including the Liquid Division located in Mantova, ACMA counts 300 employees and reported a turnover of € 59 million for the year 2004. discoverOttdef:Layout 1 6-06-2007 17:53 Pagina 15 DISCOVER BOLOGNA Electronics hird sector for its export revenues (more than 900 million euro), the electronics industry in Bologna is made up of over 1,600 companies. Besides a good number of companies producing highly specialized components for different areas of the mechanical and motor industries, leading companies in the production of optical reading instruments, RFID systems, tools for measuring and controlling productive processes in industry, and electro-medical instruments are present in Bologna. The level of internationalization of these Bolognese companies is high, as they are present on many different markets and also have numerous production plants abroad, just as many foreign multinational groups have chosen Bologna as the location to develop their own products here in Italy. T Datalogic, The Bar Code Specialist Datalogic is the largest European manufacturer and one of the largest in the world of bar code readers, mobile computers, and RFID (Radio Frequency Identification) systems. In more than 30 years the Group companies have built an unquestioned world-wide leadership in the ADC (Automatic Data Capture) sector. Today Datalogic, with headquarters in Lippo di Calderara di Reno, close to Bologna, offers business solutions particularly for the manufacturing, transportation and logistics, as well as distribution and retail industries. “Datalogic’s product range covers hand-held and fixed-position bar code readers using both laser and CCD technologies – explanis Romano Volta, President of Datalogic (in the picture) – Datalogic’s offer also includes one of the widest ranges of mobile computers for data collection available on the market”. Furthermore, through its subsidiary Escort Memory Systems (Scotts Valley, California) and Informatics (Dallas, Texas), Datalogic provides RFID solutions for the entire supply chain with a leading position in the automotive sector, electronic manufacturers and warehouse management systems (WMS). Datalogic assigns utmost importance to research activities and invests over 7% of its sales in this area. This enables Datalogic to provide technologically advanced products that are able to meet the ever increasingly sophisticated needs of the end users. Every day more than 140 engineers study basic technologies for possible future use within our products. Datalogic is quoted in the TechStar segment of the Milan Stock Exchange, has more than 970 employees worldwide and produced in 2004 revenues of around 148.2 million euro. In November 2005 Datalogic announced the acquisition of PSG, an american leader competitor in its sector. After the merge of the two companies Datalogic revenues will total about 400 million euro. Datalogic customers include many of the most important companies in the world, such as: Blockbuster, BMW, Daimler Chrysler, Dell, DHL, Esso, FedEx, Ferrero, FIAT, Ford, GM, Ikea, Mitsubishi, P&G, Peugeot-Citroën, Safeway, Salamander, Sector, Tesco, Toyota, UPS, United States Postal Services, Woolworths. Marposs, Electronic Quality Control Global Player Marposs, a company from Bentivoglio, a municipality of Bologna, has produced electronic systems for workshops in order to help with the measurement, control and management of the dimensional, geometric and surface area properties of mechanical parts. Solutions obtained with standard, customized or special products, which cover all of the quality control needs, from the immediate machine tool to the final inspection of manufactured pieces and data collection and elaboration. Some of the prevalent sectors that Marposs (which had 230 million euro in earnings in 2004) works with are the automotive industry, the automotive supply industry, the ball bearing industry, the aerospace industry, the electrical appliance industry and the machine tool industry. Marposs has 784 employees and invests 12% of its earnings in research and development. The export level is equal to 90% of its total production: the most significant markets in order of sales volume are: the United States, Japan (where Marposs received the New Digest Marketing Award for having contributed to Japanese industrial development) and Germany. For sales and customer service activities, Marposs employs another 1,060 people in 65 offices located in almost every area of the globe. 15 discoverOttdef:Layout 1 6-06-2007 17:53 Pagina 16 DISCOVER BOLOGNA Fashion Piquadro, “The Brief Case” n an area where competition is expressed mainly through designer labels, Bologna can brag about the presence of many important and long-established clothing and leather manufacturers who contribute to the exclusive reputation of Made in Italy style and brands. In 2004 export revenues surpassed 700 million euro. The European Union accounts for about one half of this export, while the most promising new markets are currently in Russia and Turkey. There are many significant micro-companies specialized in artisan work, companies who have developed ecommerce possibilities, and ready-to-wear products. As far as the service industry related to these activities is concerned, there are some noteworthy international expos in this area that take place in Bologna, most of all in the leather and shoe departments, together with the Centergross, the largest wholesale fashion center in Europe, where more than 300 fashion companies have their headquarters. I Yoox, The Fashion Victims’ Web Site A virtual space where individuals can follow their style and reinvent it everyday. Yoox, the web site for fashion victims, was created in 2000 from an idea by Franco Marchetti. Its logistic base is in Zola Predosa, in the province of Bologna. The discounted big brand-name clothing and accessories leave from here, to be purchased on-line at the web site www.yoox.com. Yoox has record numbers: over one and a half million items delivered in 25 European countries, in the United States, in Canada and in Japan by a team of 80 people who speak 7 languages. The website has been listed among the top 100 greatest shop by Vogue UK and among the top 50 coolest websites in the world by Time magazine, and it’s also been recognized with a Standard of Excellence in 2003 and 2004 by the Web Marketing Association, the best fashion shopping site in Europe, the BBC worldwide and the Sunday Times. 16 Mandarina Duck, Cool and Young Bags The Mandarina Duck brand was established in Bologna in 1977. Already the first collection, Utility, imposed itself on the fashion accessories market thanks to its color, its innovative design and the light and resistant materials. Mandarina Duck is part of the Finduck group, its headquarters are in Bologna, and it has branches in Paris, Barcelona, Dusseldorf and London, as well as active trade distribution agreements in South Korea, Hong Kong, Australia and Japan. It gives work to about 600 people, which becomes 1,100 if you consider linked activities, and it closed out 2004 with total earnings of 66.6 million euro and over one million articles produced. There are currently 85 Mandarina Duck stores in Europe and another 6-7 new stores are scheduled to open by the end of the year. Since 2002, Mandarina Duck has amplified its offer, moving into the eyeglass and watch sectors, and, since 2004, also into the cosmetic sector. In 2004 an agreement with BMW was sighed for the design, production and distribution of purses and travel accessories tied to the Mini Convertible. Leather goods thought up and designed for working men and women. This is at the heart of Piquadro’s production, a company created in the province of Bologna, in Riola di Vergato, that since 1998, after ten years of manufacturing for others today produces its own line of avant-garde products for their design, elegance and practicality. The success of the Piquadro formula, based on research, innovation and marketing, is proved by its 650 sales points throughout the world, Russia and China included, and by its earnings, which in 2004 reached 17.8 million euro with a 13 percent increase compared to the year before. “What we want to transmit is the perception of a highly technological product that doesn’t, however, ignore style” is how Marco Palmieri, company head, synthesizes the ethos followed in the creation of all of their products, from men’s and women’s bags to suitcases to wallets and belts. Words that also explain the collaboration begun four years ago with the European Institute of Design in Milan and Barcelona, and with Milan’s Politecnico. BrunoMagli, The Luxury Leather Factory BrunoMagli, a synonym for hosiery and accessories that interprets luxury and tendency while maintaining a high level of quality and design, was founded in Bologna in 1936, under the title Calzaturificio Magli. In 1968, under the guidance of the second generation of this family, the company moved to the establishment in via Larga, 33, in Bologna, which remains the site of its headquarters. In 2001 all of the companies under the BrunoMagli label, as well as the sales points, were bought by the Opera fund, specialized in investment and participation in companies “Made in Italy” and representative of Italian lifestyle. Elegance, femininity, exclusive details and functionality are at the basis of the success that BrunoMagli hosiery and accessories have enjoyed throughout the world together with their choice of hides, their professionalism in manufacturing and their wise price policies. discoverOttdef:Layout 1 6-06-2007 17:53 Pagina 17 DISCOVER BOLOGNA Furla, Bags Made in Bologna Furla, created in Bologna in 1938, is present in 64 countries in 9 self-owned branches, 184 Furla label stores (43 of which are self-owned) 101 corner-markets, and over 1,000 stores have a Furla department, including some of the best international department stores. This label is on display in some of the world’s most luxurious shopping streets: from the historical via Condotti in Rome to Madison Avenue in New York, from New Bond Street in London to Ginza in Tokyo. In 2001, the entrance to the hosiery section was beside the leather, jewelry and watch departments. A variation in product lines gave birth to sunglass and eyeglass lines as well. Leather goods, which have always been the corner stone business of this label, make up 75% of production today; while jewelry, including wrist watches, necklaces and rings accounts for 15% and hosiery for 8%. In September 2005 the first Furla Shoes shop in the world was inaugurated. In the past 10 years, Furla has become one of the most important “made in Italy” brands worldwide, increasing its yearly earnings from 12 million euro in 1993 to 108 million in 2004. OMAS, writing since 1925 From the small Bolognese laboratory to the world famous company, where creativity, technical capacity and Armano Simoni’s cleverness joined together to create original tools, necessary for the murling of styluses, the faceting of pens, the cut and edging of pen-nib points. Since 1925, OMAS (Officina Meccanica Armando Simoni), Simoni’s workshop, has created unique specialized products: the “Doctor’s pen”, complete with a tiny thermometer hidden inside the pen, the bi-nibbed fountain pen with two different points that can be used alternatively, celluloid models with a transparent body. Since 2000 OMAS has been part of the LVMH group (Moët Hennessy—Luis Vuitton), and in 2003 the first OMAS store in Italy was inaugurated in Rome’s via Frattina, a street historically dedicated to luxury items. An OMAS fountain pen is the result of over 100 phases of workmanship: from the initial 18k gold leaf shearing, the lamination, the cutting, to the shaping, which give the pens their exceptional flexibility; there are 7 steps necessary in order to create the ink tube; 35 rapid movements for attaching the three facets (without glue) to the pen surface in the faceted model. A total of up to 100 days is necessary in order to give life to an OMAS fountain pen. Bonafè, Shoes for Presidents It boasts of at least two presidents among its clients: George Bush Sr. and Carlo Azeglio Ciampi. The Bolognese Enzo Bonafè, “shoemaker” by profession, founded the company a bit more than forty years ago and today earns 1.3 million euro, producing shoes for the classic, “timeless” man. In order to guarantee shoes of the highest quality from the Bolognese workshop, where 20 artisans are employed, the maximum amount of shoes produced per day is 30 pairs. Bonafè exports his creations to Germany, France, Belgium, Austria and, most of all, to Japan. His footwear is aimed at high level market consumers: “We have always prefered,” says the company president, “not to follow trends, instead maintaining a classic style. It’s a choice which has proved winning, seeing as we are still here after so many years and so many trends that have come in, passed on and come back again. Les Copains, Hosiery and Fashion Made in Bologna have been created in collaboration with well-known designers, and have been quite successful on the market. Les Copains is always present at prestigious events in international style, such as Milano Moda Donna and Pitti Immagine Uomo. Les Copains’ creations have always distinguished themselves for their extremely high quality, their avant-garde know how and for the continuous technical research applied to selected and precious materials. The Bolognese Les Copains, with 14 boutiques worldwide, also produces glasses, purses, ties, scarves, shoes and perfumes. La Perla, The Lingerie Colossus La Perla group was established in Bologna in the 1950s. The forefathers of this house of haute couture are the members of the Masotti family, who gave life to what is now a fashion colossus with 77 brand name boutiques throughout the world; over 2,500 employees and an income that exceeds 230 million euro. The inventor of La Perla was Ada Masotti, who began producing lingerie in a small corset making factory. Sophia Lauren was among her clients, and would order girdles to hug her hips and emphasize her waistline. Today one can also choose from swimwear lines and ready-to-wear lines in romantic style. From the bras to high fashion, in a development process unique to this stylist (it is much more usual for designers to first conquer the cat-walks and then commission a line of lingerie to other companies). Even today, as Alberto Masotti administrates La Perla’s production, the brand is distinguished by the importance it places on artisan design and the knowledge it has of the female body. The Les Copains label was created in Bologna at the end of the 1950s, an era in which France dictated the rules of the fashion world. When one of the radio transmissions most listened to was “Salut Les Copains.” Hence the “French flavor” of this label. The company, today BVM Spa, began its activity as a producer of hosiery, and has always been considered one of the finest groups in the sector, both for quality and technique. Currently the company is launching a campaign to further consolidate its label: the latest collections 17 discoverOttdef:Layout 1 6-06-2007 17:53 Pagina 18 DISCOVER BOLOGNA Health and Medical Technology In the different areas of medical research Bologna always has a role of primary importance, even on an international level, thanks to the important work done by the University of Bologna and the presence of first-rate hospitals and health care facilities that specialize in patient diagnosis and treatment (especially rehabilitation), as well as scientific research. This explains the presence of important pharmaceutical companies, biomedical multinationals, and a true cluster of orthopaedic establishments in Bologna. In particular, there are activities specialized in the assembly, adaptation and –most of all– personalization of orthopaedic prosthesis, prosthesis and rehabilitation equipment, and unique centers designed to follow and aid a disabled patient from surgical intervention to their complete social reintegration. The mix of different know how from different disciplines –medicine, chemistry, genetics, computer science, electronic and mechanical engineering– in which Bologna boasts a high level of specialization, explains the ample possibility for development and investment opportunity that this sector can hold for the future. I Vigorso, The Center of Artificials Limbs Alex Zanardi, a Life Champion Alessandro Zanardi claims he's never cried over the fate of losing both of his legs at EuroSpeedway Lausitz on September 15th, 2001. He returned to the CART scene as a visitor in Toronto in July 2002 and at the end of the year took part in a karting event, driving with artificial limbs. Alex became only the Third back-to-back CART Champion with Titles in 1997 and 1998; won a Series-High Seven CART Races in 1998; owns CART Single Season Scoring Record of 285 Points (1998); earned CART’s Jim Trueman Rookie of the Year Award in 1996; CART’s All-time Leader in Podium Finishes in a Season (15 in 1998); owns CART’s All-time Best Winning Percentage (15 Victories in 51 Starts). Zanardi is the 2005 winner of the Italian Supertourism Championship with Bmw thanks to his artificial limbs which were engineered in Vigorso 18 By now the Bolognese tradition in the field of orthopedics and the use of artificial limbs is centuries old. Its roots date back to the war in Africa in 1889-96. It was in this occasion that four Bolognese doctors were sent by the Red Cross to help cure around 10 thousand Italian and Ethiopian prisoners considered traitors, which upon capture had their arms, hands or legs amputated. These are the origins, the past. In the present this tradition and its local establishments have taken on characteristics of true excellence, which though born in Bologna, have won worldwide recognition. One of these establishments is the Centro Protesi Inail (Italian Workers’ Compensation Authority) of Vigorso in Budrio, which is highly avant-garde for the quality of orthopedic and rehabilitative assistance it offers to its patients and for the advanced scientific and technological levels of its research and production centers for artificial limbs. Founded in 1961 thanks to the will and dedication of professor Hans Schmidl, who was the institute’s director until 1992, the structure has always been in a constant state of evolution, both in terms of its receptive capa- city and in terms of the quality of its research and the services it offers to its patients. In the past ten years it has become recognized as a center for excellence in health care, rehabilitation and orthopedics aimed at social reintegration, and has been awarded the ISO 9001 and the Vision 2000 certificates. This center in Budrio offers assistance to INAIL holders who have been injured on the job in Italy and in the E.U., to national invalid patients assisted by the national health care system, and to foreign disabled patients. The center operates in three basic areas: research in new technology aimed at the production of new artificial limbs, production and supply of artificial limbs and orthopedic supplies; rehabilitation and training in the use of artificial limbs. The goal of the center is to reconstruct the functional, social aspect of the injured patient and to thus guarantee a complete reintegration into the work world, family life, and society in general. The center is involved in numerous research projects, some in collaboration with the Rizzoli Orthopedic Center, which also enjoys international recognition. discoverOttdef:Layout 1 6-06-2007 17:53 Pagina 19 DISCOVER BOLOGNA Alfa Wassermann in the United States The European Foundation of Oncology and Environmental Sciences “B. Ramazzini” The European Ramazzini Foundation is a noprofit, private institution with official governmental recognition. Located in Bentivoglio, in the province of Bologna, its facilities include a Cancer Research Center with more than 10,000 m2 of laboratories and archives and an Epidemiological Research Center. The researchers of the European Ramazzini Foundation have worked in environmental health sciences, oncology and toxicology for more than 25 years. In the laboratories of the Cesare Maltoni Cancer Research Center (CMCRC), experiments on more than 15,000 animals may be conducted simultaneously and carcinogenicity studies on more than 200 compounds present in the work and the general environments have been completed. Among the compounds demonstrated to be carcinogenic by the CMCRC are vinyl chloride, benzene, formaldehyde, gasolines and their components and some pesticides. Results of CMCRC studies are used by national and inter- national agencies when taking regulatory actions. The European Ramazzini Foundation has scientific relationships with many Italian institutions including the National Health Institute (Istituto Superiore di Sanità), the Institute for On-The-Job Security and Accident prevention (Istituto Superiore per la Prevenzione e la Sicurezza del Lavoro) of the Italian Government, the Regional Environmental Protection Agency (Agenzia Regionale per la Prevenzione e l’Ambiente) and the University of Padua. On the international level, the European Ramazzini Foundation has standing contractual relationships on scientific projects of mutual interest with the following institutions: the National Institute of Environmental Health Sciences (NIEHS) of the US Government, the Herbert Irving Comprehensive Cancer Center of Columbia University, USA and the Department of Biometry and Epidemiology of the Medical University of South Carolina, USA. Montecatone, The Rehabilitation Hospital Among the medical structures of excellence in the Province of Bologna, Montecantone hospital is well-known for its rehabilitation of patients with severe back and head injuries. What makes this hospital unique is the understanding it had, as far back as thirty years ago, of the need for a specialized structure which could cater to the needs of patients with medullar injuries and/or head injuries. Since 1997, the hospital has been run by the company Montecatone Rehabilitation Institute S.P.A., a mixed public-private health care group authorized by the region of EmiliaRomagna. Currently this hospital can host 150 full time patients along with 8 out-patients. It is equipped with 50 places dedicated to “highly specialized rehabilitation” (Spinal Department), to ensure Italian myelosis patients an intensive rehabilitation regime. 22 places have also been reserved for those suffering from severe head injuries caused by traumatic incidents. The intensive care unit, with 8 beds for intensive therapy and 10 for semi-intensive therapy, is equipped with the most advanced technology. It allows the hospital to Alfa Wassermann, founded in Bologna in 1948, is today a global pharmaceutical company among the leaders in its domestic market. International sales account for 40% of its turnover which was 187 Million Euros in 2004 with a 9% growth over 2003. Alfa Wassermann employs over 1,000 people, 400 of which work in its affiliates in Spain, Portugal, Tunisia, China and United States. "Over the past few years," states Stefano Golinelli, Chief Executive Officer of Alfa Wassermann, "we have made important acquisitions in Spain and Portugal and started new subsidiaries in China and Poland. We also export our products in more than 65 countries through a network of local distributors. But the United States have always played and will play an important role in our strategy". Alfa Wassermann Inc, the US subsidiary of the Group, is located in West Caldwell, New Jersey, and employs 140 people. Alfa Wassermann Inc. is a medical technology company that designs, manufactures and sells clinical chemistry systems and other diagnostic products to serve healthcare institutions and clinical laboratories. The company turnover has been growing at a double digit rate in the recent years and it is expected to reach USD 45 Million in 2005. "We are also proud that on May 26, 2004", continues Golinelli "the prestigious Food and Drug Administration approved Rifaximin, an innovative antibiotic, discovered in Alfa Wassermann R&D labs located under Bologna's twin towers. The product is now prescribed by the US physicians under the trademark Xifaxan and tagged as Product of Italy". In 2005 Alfa Wassermann expects its turnover to grow 12% to 210 million Euros. host patients with acute injuries in order to begin the rehabilitative process immediately during the first phases following a detrimental or pathological incident. This type of availability inserts the spinal unit of Montecatone within the network of regional and national emergency-urgent care and trauma centers. The untimeliness of the patient’s admittance allows for the elaboration of a “personalized global rehabilitation project” immediately following a traumatic event, aimed at recovering the maximum amount of autonomy possible and a reintegration in economic and social life. 19 discoverOttdef:Layout 1 6-06-2007 17:54 Pagina 20 DISCOVER BOLOGNA Mechanical Engineering he mechanical engineering industry is the most representative traditional Bolognese industry. The numerous leading international producers are only the “tip of the iceberg” in the complex network of production companies, designing enterprises, avant-garde training schools, research and technological transfer centers, specialized consortiums and associations, and companies which organize and promote trade fair activities. The numerous museums, sporting events and other local goings-on attest to how deeply rooted in Bologna’s economic fabric this production is. There are over 6,600 engineering industries present in Bologna alone, which account for 23% of the regional total and 2.5% of the national total. Bolognese exports in this sector resulted in earnings of over 6 billion euro in 2004—over 70% of overall regional export. Beyond the industrial automated machinery, motor and electronic groups, qualified sub-suppliers and leading industrial machinery enterprises (for the food and plastic industries) are present in Bologna, along with companies dealing in oil-pressure, mechanical tools, appliances, laundromat equipment, and transport and lifting gear. T Sacmi, A Cooperative with a Strong Value System Sacmi Imola is a cooperative company at the head of an international group that is a world leader in the designing, production and commercialization of machinery and systems for the ceramic tiles, plastic, beverage packing and food processing industries. A cooperative born in Imola, a municipality of Bologna, in 1919 with the initiative of 9 mechanics and smiths. Over 70 companies on all continents are lead by the company headquarters in Imola, the heart of the mechathronics district, through the holding company H.P.S. Spa. The group is present in 23 countries with its factories, distribution and service companies: over 80% of Sacmi Imola’s turnover – that in 2005 is expected to exceed 1 billion euro – is tied to export. Eugenio Emiliani (in the pictures) is the general manager. Sacmi is a multinational that has known how to innovate the very concept of cooperative… The strong point 20 of this cooperative has always been the participation and the cohesion on common goals. The typology of a company leads to putting the customer at the center of the attention and thus –the customer’s satisfaction is always the final aim. Sacmi Imola became successful because it has always focused on customer care which throughout the years, creates loyalty. The starting point was never the search for profit in the short term. This approach lead the company to focus more and more on organizational efficiency able to offer adequate customer assistance. Diversification of the core business and internationalization are the paths followed by Sacmi, but the heart of the company has always been in Imola. How important are territorial ties for you? For a cooperative territorial ties have the utmost importance. It is at the basis of the company itself. The quality of the workers can’t be separated from Imola, a town densely filled with cooperatives and rich in culture. The personnel is the spring board for development, just as the system of local subcontracting, characterized by a network of small and medium specialized enterprises, is the field for the company’s outsourcing. It shouldn’t be forgotten though that in the era of globalization Sacmi too made a move towards locations abroad in order to find districts and suppliers and give life to a long process of internationalization that has its roots in Imola. Sacmi represents the successful Made in Italy that focuses on quality. It has plants and partners throughout the world. The next move? For Sacmi the near future is without a doubt characterized by the development and the consolidation of the companies in the group, active in different sectors. But also by research, which is the cornerstone of innovation in all sectors with high added value that Sacmi has been successfully dealing with over the past decades. discoverOttdef:Layout 1 6-06-2007 17:54 Pagina 21 DISCOVER BOLOGNA Busi, Planning and Developing Advanced Technological Systems The Busi Group offers global management solutions in the construction, planning and development of advanced technological systems. It operates in three principal sectors: integrated construction of systems, advanced systems of energy management, supervision and tele-security systems. With 50 years of activity under its belt, the Busi Group is one of the most important entities in the field of Italian civil, industrial and manufacturing plant engineering and has progressively developed multidisciplinary engineering projects. The Busi Group has branches in EmiliaRomagna, Lombardia, Lazio and Sardegna, as well as international companies in Russia and Brazil. Its principal areas of activity are industry; health care; direction, commercial and theatrical complexes; research, academic and sports centers; energy production from renewable resources; and infrastructure. Stefano Aldrovandi is its president. What type of business could one start in this era of globalization and developing economies? Our strategy is to enforce a managerial and technical structure with high professional competencies. This is essential in order to work on an international level, offering optimal services and optimal products, beyond the stress of pricing. It’s the market, really, that chooses quality among the different offers. How did your internationalization evolve? In the 70s and 80s Busi Impianti always worked directly from Italy. Then we realized that in order to offer high level plant engineering services, we had to make on site investments. Our major international establishments are in Russia and South America (Brazil). Expanding markets? As far as plant engineering in the energy field goes, surely the Middle East, for plant engineering in general Russia and the ex soviet bloc countries, while for electronic power plants the main market expansion is in the Far East and the Mediterranean area. Carpigiani and The “Gelato” University arpigiani Group, based in Bologna, is world leader in the design, manufacture and supply of equipment, including support services, for traditional and soft ice cream or “gelato”, and also slush or “granita” and cold drink dispensers. The business was established in 1946 by the Carpigiani brothers, the pioneers of ice cream making technology, on the back of their success with the launch of the first automatic “gelato” machine. Since then, and more rapidly during the Nineties, Carpigiani has developed, organically and via acquisitions, to become the world largest manufacturer of ice cream machines, with revenue of approximately 120 million euro, 500 employees worldwide, direct subsidiaries or branches in 10 different countries, and sales to more than 100 nations. In the US, large food chains such as McDonald’s, Kentucky Fried Chicken (KFC) and Burger King or the fast growing ice cream franchise Cold Stone are among Carpigiani Group customers. Its 50-strong international R&D team of engineers relies on global product and market information to develop advanced equipment and systems for making ice cream and slush and dispensing cold beverages. The company’s know-how is covered by over 100 international patents. Revenue from the Group’s main business lines, comprising traditional and soft ice cream making machinery, represent an almost 50% share of the world market, an increase from 15% in the early nineties. To further promote and export the true Italian C “gelato” culture, in 2001 the Group founded Carpigiani Gelato University, an international center for specialist training of “gelato” artisans. “The courses that Carpigiani organizes throughout the world and at our headquarters in Bologna are attended by over 5,000 participants every year, and the number is growing” explains Gino Cocchi, CEO of Carpigiani Group, “the courses are divided into three levels, preparatory, designed for those who want to know what it means to ‘open a gelato store’; fundamentals, for novices who want to open a gelato store or a pastry shop; and advanced, that caters to expert artisans that wish to improve their professional skills”. 21 discoverOttdef:Layout 1 6-06-2007 17:54 Pagina 22 DISCOVER BOLOGNA Bonfiglioli, 49 Years of Technology Innovation onfiglioli’s history begins in 1956 with the C.M.B. label, Costruzioni Mecchaniche Bonfiglioli, with an innovative project in the production of speed reducers. The first reducers, produced and planned entirely by the company where fundamentally screw designs, followed by gear-based designs, and finally a series of models based on parallel and orthogonal axes. Bonfiglioli expanded its field of specialization with these products, until successfully entering into the automatic machinery sector, for which Bologna is the most important center in Italy. Its strong will to grow and improve itself lead the company to patent a two-phase epicyclical reducer that was a reference point for the sector for many years. Thanks to the skill and reliability of its production, Bonfiglioli conquered more and more quotas on the market, and began its international development program, first in Spain, then throughout Europe. “In order to respond to new and growing requests, the company launched its first company development campaign with the purchase of other industries –says Sonia Bonfiglioli, the Chief Executive Officer (in the picture). After Forlì’s Trasmital, bought in 1976, Bonfiglioli invested in factories for fusion work, gear production, assembly lines, productive units in India; it bought out Vectron Elektronik in Germany, and finally the Tecnoingranaggi company”. Today in Italy Bonfiglioli counts 1,151 employees spread throughout 6 productive plants (4 in Bologna, 1 in Forlì, 1 in Vignola near Modena) and 579 employees who work in the European an world branches in Spain, France, England, Germany, Sweden, Greece, Canada, the USA, Austrailia, South Africa, India and China. In 2004 Bonfilglioli’s earnings reached 339 million euro, 33.6% in Italy and 66.4% abroad. B 22 Hera, the Second Largest Listed Utility Company in Italy Hera was created in 2002 after the first public service company conglomeration project in Emilia-Romagna, and has been listed on the stock market since June 2003. The group, today the second largest among the utility companies listed on the stock market, is active in the energy, water and environmental areas, and employs over 5,000 workers in the areas of Bologna, Ravenna, Rimini, ForlìCesena, Ferrara, and, starting in 2006, Modena. It serves a wide range of consumers amounting to over 2.5 million residents; it distributes over 2.2 billion cubic meters of gas and 234 billion cubic meters of water; it manages 1.5 million tons of urban garbage, falling into either first or second place among the local utilities used on a national level for all of the areas it works in. Hera’s nominal capital can be divided as follows: 56.44% owned by public institutions (City administrations, the largest being the City of Bologna), the 43.56% remaining owned by institutional investors and private parties. Tomaso Tommasi of Vignano (in the picture) is company president. This utility company developed itself on a regional level starting from Bologna. It arrived in Romagna, and, more recently, it has spread out to the Modena area. discoverOttdef:Layout 1 6-06-2007 17:54 Pagina 23 DISCOVER BOLOGNA Building and Utilities ologna is without a doubt the Italian construction capital. Bologna is, in fact, the site of the most important Italian expo events dedicated to this sector: The International Expo of Housing Industrialization, SAIE, and its analogous expo which takes place in the spring, SAIEDUE, dedicated to architecture, interior design, renovation and building technologies. These are accompanied by CERSAIE, the most important international expo dealing with ceramics. There are numerous research centers in Bologna dedicated to the construction industry and real estate. Bologna is also home base for major private construction firms and cooperatives, but it’s also the reference point for a true “regional construction district”. In the province of Bologna alone there are over 12,000 construction and equipment installation activities. Beyond this, 21 of the top 60 Italian construction companies (35%) are located in EmiliaRomagna, and depend on regional associations centered in Bologna. This percentage rises to a full 50% if the top 20 companies are considered. This type of excellence is also apparent in the smaller companies, where highly specialized companies (in the renovation field for example) can be found. The recent liberalization of the energy market has brought about noteworthy changes on the Italian market. In a highly dynamic moment, marked by numerous fusions and acquisitions, Bologna has been able to act as an element of aggregation and has known how to effectively create one of the most important Italian groups tied to the local utility company, that works with energy (gas and electricity), water and waste management services. B With the integration of Modena in the near future, the Hera group will further consolidate its position in Emilia-Romagna, arriving at a territorial coverage of about 70%. It is now the second largest listed utility activity on a national level, with earnings, in 2004, amounting to about 1.8 billion euro and an effective gross income margin of over 360 million euro. Hera operates in an extremely dynamic and avantgarde geographic area, most of all in publics services, and we are aware of the fact that much of our strength is due to our deep territorial rooting in this area. One the one hand, this is the confirmation of the success of this business model, that mixes tradition and innovation, but on the other hand, it is also a stimulus to better respond to the needs of our clients and the communities, which, through the local governments, hold the majority of Hera’s shares. What are your goals and strategies for the near future? Our main goal now is to consolidate the results we’ve obtained and better the competitiveness of our group. To do this it is necessary to strengthen the capacity of our energy supply, both through new power plant construction projects and through national an international agreements. In the next few months some of our own initiatives to increase energy production will be developed, for example the construction of a cogeneration plant in Imola, and the development of thermal evaluation systems. What services do you offer for businesses? The process of liberalization of the energy market offers new an real opportunities to the business world. Today all businesses are free to choose their energy company and Hera, through Hera Comm, the company which takes care of energy service sales, has created offers that allow companies to save money and have access to services. Hera Comm’s offers are designed to guarantee rate reductions, most of all for activities whose energy costs tend to be high. This is one reason behind the “dual fuel” offer, an innovative plan that offers one discounted price for both methane gas and electricity. Other offers have been structured on the basis of consumption and provide for variable discounts for both gas and electricity. Galotti, Promotion and Real Estate Development in Urban Areas Founded in Bologna in 1950 by Luciano Marchesini, Galotti Spa. deals in real estate promotion and development in large urban areas, paying particular attention to the environment and the well-being of the interested customer, resident, economic operator, or investor as the case may be. The Meridiana district of Casalecchio di Reno, in the province of Bologna, serves as an example: a true city within a city, planned by Galotti to meet housing needs and commercial realities while respecting and exploiting the natural surroundings. This is how the Meridiana park came to be, complete with a small lake that faces villas, single family homes, apartment buildings a square and a superstore. But it also includes an area for schools, a multiplex 9-screen cinema, health and fitness centers, and a directional center where many international companies, like Nike, have their headquarters. A neighborhood of 8 thousand inhabitants where it’s easy to live and work. The company is active in all areas of real estate: from the acquisition of land to the planning, creation, exploitation and commercialization of entire urban areas for different uses. It is particularly active in EmiliaRomagna and in Lombardia, where it is involved in major development projects for neighborhoods, residential complexes, administrative centers and shopping centers, with the aim of creating true districts. “We operate on the territory to add value to our cities,” explains Luigi Marchesini, company vice-president (in the picture), “in order to improve the lives of everyone by giving back unused areas to the community.” 23 discoverOttdef:Layout 1 6-06-2007 17:54 Pagina 24 DISCOVER BOLOGNA Segafredo Zanetti The Italian Espresso in the World The love for coffee is what has made the Bolognese Segafredo Zanetti a multinational company which can today be found all over the world. The company's leadership in the bar espresso coffee sector is the result of an unparalleled combination of passion and professionality. The company buys its coffee right from the source and sees it as its mission to bring authentic Italianstyle espresso coffee, the outcome of an unmistakable blend and of unrivalled expertise in the making, to the world. The Segafredo Zanetti Group has planted solid roots in Brazil through the acquisition of the Brazilian growing and exporting firm Nossa Senhora da Guia, one of the major companies in this sector. Segafredo Zanetti knows the art of roasting coffee beans well and its roasting plants in Austria, Brazil, Finland, France, Italy, Poland and The Netherlands, all operate according to the best traditions in the sector as well as the most innovative procedures. Passion and professionality from the raw material to the final cup: to ensure that the quality of its product is as it should be, Segafredo Zanetti decided that also the quality of the espresso coffee machine itself could not be overlooked. That's why La San Marco, world leading manufacturer of professional espresso coffee machines and other equipment, incorporating the state-of-the-art technology as well as the expertise and commitment of what goes into preparing a good cup of espresso of its manufacturers, has become part of the Group. 24 Food and Agroindustry griculture and farming have always played an important role in Bologna’s economy. Throughout time this sector, which counts more than 10,000 producers, has been able to renovate itself and evolve in three different directions: the promotion and protection of typical products; a development of the preserves and canned food industry; the exploitation of regional territory for tourism purposes. Thanks to this progress, along with the region’s typical agricultural products—many of which have earned the European Union’s highest certification, the Certificate of Origin—there are currently a total of about 1,500 food producers, some of which are leaders in the production and conservation of fruits and vegetables, meats, and dairy products. This sector in particular is dominated by cooperatives, many of which are national leaders, due to recent acquisitions, and reinforce Bologna’s overall agro-industrial standing. There are several multinational companies as well, such as coffee producers and large-scale cooperatives, which continue to broaden their range of sales points in Italy. A Granarolo, The Italian Alimentary Producer of Fresh Milk The Bolognese brand Granarolo is the leading Italian alimentary producer of fresh milk, and ranks at the top of the industrial food and ready-made meal markets, with an income recorded at 852 million euro in 2004, 13 factories and over 100 distribution centers with 1,920 employees. As of June 2004, through their subsidiary Yogolat, they acquired control of the companies making up the Yomo group as well. Granarolo’s aim is to gain leadership of all market sectors they operate in, by stressing production quality and integrating the first phases of the production process into this system, which will be guaranteed through their relations with the holding company (Granlatte). Founded in 1959 as a small cooperative situated right outside the gates of Bologna, the company continued to grow until, in the 1980s, it assumed a leading role in the national milk and dairy industry. Granarolo has been awarded the SA 8000 certification for business ethics, which highlights the company’s dedication to ethical conduct. This certification can be added to another for traceability in the production and certification processes. The group is made up of two distinct, synergistic realities: a cooperative of milk producers–Granlatte – which operated in the agricultural field and collects raw material; and a joint-stock company –Granarolo Spa– which produces convenience goods, which transforms and commercializes its product, acting in the role of industrial and commercial head for several companies they directly and indirectly control. Since 1998 the group has drawn up a Sustainable Balance Sheet in order to make known to its shareholders in a clear and transparent way what the social and environmental impacts of its activities are. Granarolo’s Sustainable Balance Sheet received the honorable mention award at the 2003 edition of the Sustainable Balance Sheet Oscars. discoverOttdef:Layout 1 6-06-2007 17:54 Pagina 25 DISCOVER BOLOGNA Conserve Italia, European Leader in Fruit And Vegetable Processing European leader in fruit and vegetable processing, the Conserve Italia group, based in San Lazzaro di Savena (province of Bologna), offers an ample variety of products on the market, from fruit-based products (nectars and juices, canned fruits, jams and jellies) to tomatobased products (peeled and blended tomatoes, tomato pulp, sauce and paste) and canned vegetable products (beans, peas, green beans and corn). As far as juices and fruit drinks go, this food processing colossus holds the leading position on the Italian market (where it comprises brands such as Yoga, Derby Blue and Valfrutta), with a quota of 30%; and it’s not far behind on the Spanish market as well, (through the Juver brand), where its holds a 12% quota. As for canned fruit in syrup, Conserve Italia is the top brand in France through the St. Mamet label, covering a quota of 45%; while in Italy it is co-leader with the Valfrutta brand (at about 14%). The group also holds the top position in the tomato products area in Italy, with a mar- ket quota of 22% (through the Valfrutta and Cirio De Rica brands), whereas with its vegetable products it holds a 19% quota (through the Valfrutta brand). The company’s excellent results in the major markets of the “Old World” are the result of the high quality level of its products. A quality level that begins in the countryside, with the timely experience and daily dedication of the 17,000 agricultural producers that supply this company with its raw materials, its true legacy as a cooperative group. Every year in its 17 factories (10 in Italy, 4 in France, 1 in Spain, 1 in Portugal and 1 in Poland) 900,000 tons of fruits and vegetables are processed by 8,000 people between salaried employees and seasonal wage workers. In December 2004, Conserve Italia, along with three investment funds, bought out Cirio De Rica, the historic Italian food processing group, with two establishments in Italy (San Polo di Podenzano (PC) and Caivano (NA), and another in Mora, Portugal. “Starting from the high qua- lity and freshness of our raw materials, constantly guaranteed by our production methods, as opposed to those of our competitors,” states president Maurizio Gardini, “the strategy of Conserve Italia is centered on reinforcing its leadership on the Italian market while further developing it’s position on all European markets, though the strengthening and consolidation of commercial relations with the biggest names in food distribution, research aiming at the constant innovation of our product, and implementation of new technology throughout the production process”. Coop Adriatica, The Largest Italian Distribution Chain The Coop Adriatica, with over 868,000 members, 9,000 employees and total earnings that will reach 1.8 billion euro by the end of 2005, is made up of a network of 13 Ipercoop hypermarkets and 120 supermarkets distributed in the regions of EmiliaRomagna (with its headquarters in Bologna), Veneto, Marche and Abruzzo. “The Coop”, explains president Pierluigi Stefanini, “is both the largest Italian distribution chain and a huge consumer organization: our mission statement is to offer the most convenient and safe products and services to our members, favor consumer awareness, better the working environment in which our cooperative operates, recognize the hard work and dedication of our employees, and implement the development and innovation of our enterprise.” Since 2001 the Coop Adriatica has been making public its economic, social and environmental results in the “Sustainability Scale” (Bilancio della sostenibilità) studies, which are based on the highest standards of social responsibility in business. As far as its social policies are concerned, the “Ausilio for shopping and culture” program (a program run by Coop volunteers offering free delivery of groceries and books to the old and the disabled) reached 1,305 users in 2004 with the help of 724 volunteers. Beyond this, over 41,500 students took part in consumer awareness activities. In order to reduce its environmental impact, the Coop has continued with projects in the reduction of energy consumption, packing materials, air pollution and noise pollution at its sales points. By the end of 2005 the “Ugly but Good” (Brutti ma buoni) program, which uses the proceeds from food sales for social projects, will be extended to 11 sales points. The Coop Adriatica Group There are other realities that make up the Coop Adriatica Group alongside the actual Coop Adriatica supermarket chain: the company IGD (Immobiliare Grande Distribuzione), which has been quoted in the Milan Stock Exchange since February 2005 and active real estate manager, valued at 550 million euro; Robintur, with around 100 travel agencies and 200,000 travelers a year, is one of Italy’s principal tourism operators; and Pharmacoop, a company created together with Coop Estense, Coop Nordest and Coop Lombardia, that bought out six communal pharmacies in Padova in September 2005. The Coop Adriatica is also an action holder of Holmo, a financing company in the world of cooperatives which, through Finsoe, is the majority action holder of Unipol Insurance, also quoted in Piazza Affari. 25 discoverOttdef:Layout 1 6-06-2007 17:54 Pagina 26 DISCOVER BOLOGNA Logistics CAAB, Bologna’s Expanding Agroindustrial Center Bologna’s Agroindustrial Center covers an area of 583,000 m2, with around 140,000 m2 reserved for different factories, 304,500 m2 of parking lots and roads and 138,000 m2 of green space. At the heart of the establishment is the Fruit and Vegetable Market, with yearly earnings of 400 million euro, a movement of 350,000,000 kg of fruit and vegetable products, 34 commercial operators in sales, and the largest consortium of producers in the province with about 290 members, 100 small farmers, 2,000 clients (of which 400 wholesale buyers who account for 80% of total sales and distribute these goods throughout the Italian regions). This market is the third largest in Italy as regards the amount of merchandise it circulates, and the second largest as regards the number of clients involved in territorial redistribution of the products on a national level — about 3,000 people and 80,000 vehicles are involved in these activities each year. Besides the traditional wholesale market network, in the past few years a more modern logistical function has been developed based on big buyers who, using what’as known as the “picking” system, are able to organize the supplying of their own networks. Bologna’s market represents a logistic platform able to satisfy the needs of many different types of buyers by furnishing not only products but also services in terms of selection and quality control, thus guaranteeing both good hygiene and health. But CAAB is much more than just this: of the millions of square meters making up its surface area only 60% has been used for the creation of the Agroindustrial Center, while the remaining areas have been developed with other significant projects, starting from the construction of the new Agrarian Department building (roughly 30,000 m2), the Retail Park (a commercial theme park used for selling furniture, clothing, do-ityourself supplies, etc.), which occupies about 40,000 m2 – both already fully functioning — along with a Business Park to be constructed shortly, which will hold 35,000 m2 of office blocks. Currently there are various other proposals regarding the building possibilities on the remaining 100,000 m2 of this space known as the “annexed areas.” 26 Bologna is the perfect place for logistic activities with high added value. There are numerous advantages in location that the territory offers for business in this sector: its strategic geographic position with respect to national highway and railway systems, and its central location in the midst of rich markets; an excellent infrastructure which is currently being amplified and potentialized, the presence of the Interporto – one of the main freight villages on national and European levels – and of other large dimension distribution platforms, the availability of ample areas with high accessibility for new constructions, the local presence of companies able to furnish systems and machinery for movement, warehouse facilities, packaging equipment, RFID and optical reading tools, as well as other tools and instruments useful for logistic activities, and the presence of numerous merchandise transport and logistics companies, specialized in commodity economics. Some of the main global logistics providers have already added Bologna to their European platform network (TNT Logistics, Kühne&Nagel, Schenker, Geodis, Saima Avandero-ABX, DHL, Gefco, Artoni, Bartolini). Other multinational industrial groups can be added to this list, such as Ford and Indesit Company, not to mention Prologis, an important real estate deveper, specialized in logistics plaforms, which has invested in this area. B Centergross, The Fashion Trading Center Centergross, Bologna’s Fashion Trading Center, was established in 1971. It counts approximately 650 fully independent companies employing 5,500 workers and distributing products of top commercial quality. The complex covers an area of 1,000,000 square metres, with 400,000 square metres of covered storage surface, effectively arranged around a two-storey, 820-meter-long central building. The warehouses provide a broad and assorted range of goods while the central building is a service area including banks, insurance companies, post-office, restaurant and other services. About 80% of Center companies operate in the fashion industry, creating a fundamental showcase for all operators in this field- a fashion trade-fair open 365 days a year. Today, 10% of the companies in the Centergross export over 50% of distributed products. The business volume of ready-towear garments accounts for an annual turnover of around 3 billion euro, not counting the revenues generated by the sorrounding economic cluster. On foreign markets, the Centergross has adopted the new world community dimension and developed its activities at an international level. The result is an increased presence of buyers from eastern Europe, Asia, the U.S.A., Latin America and the Middle East, while a growing number of foreign economic operators prefer the Centergross as a point of access into the Italian market. The development plan which the Centergross intends to implement over the next three years can be summarized as follows: Internationalization of the system; Alliance with the Bologna Intercontinental Airport, Trade-Fairs and the Region; Possibility of alliances with leading international trade-fairs; Creation of a Consortium to represent the Center; Planning advertising campaigns at national and international levels; Acquisition of surrounding land areas by companies to double the size of the Center. discoverOttdef:Layout 1 6-06-2007 17:54 Pagina 27 DISCOVER BOLOGNA Interporto, The Freight Village The company was created in 1971 in a joint effort made by the City of Bologna, the Province of Bologna, Bologna’s Chamber of Commerce and other partners on the basis of the outcome of a feasibility study aimed at creating a logistical platform in the Bolognese area. Its yearly earnings currently amount to 8 million euro and its investment quota is 216 million. Bologna’s Interporto is a complex of structures and services dedicated to merchandise exchange and different means of transport. It is managed by the mixed private-public enterprise, Interporto Bologna SpA, which designs and creates all the buildings, complementary implants for the Interporto itself; offers consulting activities concerning the creation of intermodal terminals, urban area distribution solutions, and carries out studies and research dealing with the decongestion of heavy traffic in urban areas, the development of synergistic projects aimed at the integration of all methods of transport (locomotive/automotive/sea) and the development of an integration system connecting the Interporto with maritime ports. In addition it carries out studies relative to optimizing the efficiency of intermodal activities; implementing computerized solu- tions; along with other consulting activities for the Public Sector and transportation associations. In addition it promotes the development of marketing activities, and it is currently studying the possibility of developing transEuropean corridors. Bologna’s Interporto covers a surface area of around 227 hectares and has a development potential of up to 427 hectares. “Bologna’s Interporto currently occupies a surface area of about 220 hectares, but we are planning an expansion which will occupy a total surface area of over 400 hectares— explains president Alessandro Ricci — the projects are aimed at developing new traffic relations with Europe, and more specifically with the developing Eastern European countries. We are examining the feasibility of creating new logistical platforms in territories strategic to traffic relations, developing and implementing computerized systems that will make merchandise transport more safe and efficient, to devise solutions in favor of intermodal transport”. The amount of railway transport in 2004 equaled about 2,000,000 tons, but with the infrastructure currently available it has a potential of reaching 3,500,000 tons. Interporto Figures Intermodal Structures 147,000 m2 container terminal (access to 5 tracks) 130,000 m2 intermodal terminal (access to 10 tracks) General Warehouses 150,900 m2 (51.5 m2 total surface area) Warehouses with Tailboard 386,400 m2 (140,100 m2 total surface area) with 48,400 m2 currently being constructed (22,040 m2 total surface area) Warehouses Rail/Auto Import-Export 66,800 m2 (25,400 m2 total surface area) Parking Area 16,000 m2 lighted and fenced in an over approx. 400,000 m2 space for loading and unloading cargo. Characteristics Location Bologna’s Interporto is located in a prime position for land travel between Northern Europe and the Mediterranean. It is about 15 km from the city of Bologna, where the main railway lines and highways meet. The Interporto is in the middle of two key highway corridors: Corridor 1 (Berlin-Palermo) and the Adriatic Corridor, and it is also connected the Corridor 5 (Lisbon-Kiev). Links Five major railway lines and four highway systems connected to the regular roadways efficiently link Bologna up to the rest of Europe. Bologna’s Interporto is directly linked to the national railway system through the Bologna Venice railway line, a line able to sustain a high amount of traffic. Bologna’s Interporto is also working to create new railway links: • Bologna Interporto—Ravenna • Bologna Interporto—Leghorn (Livorno) • Bologna Interporto—Eastern Europe • Bologna Interporto—Puglia • Bologna Interporto—Trieste-Sezana The highway exit “Bologna Interporto” on highway A13 links the Interporto directly to the Italian highway network. Technology/Safety Bologna’s Interporto is supplied with a telematic infrastructure with the following characteristics: 7km of fiber optics, 9 servers, 100 on line PCs, 10/100Mbit speed, Ethernet 8023 net. Internationalization Bologna’s Interporto actively participates in euro platforms, the European association of logistical platforms, which puts 62 of these structures in contact with each other throughout Europe. It is also a partner in various European projects with a principle aim of developing railway and intermodal transport. CARGO TRAFFIC Tons Road Transport Railway Transport 1999 1,910,000 1,493,615 2000 2001 2,120,000 2,150,000 1,380,273 1,683,000 2002 2,200,000 1,706,000 2003 2,250,000 1,777,000 2004 2,400,000 2,000,000 27 discoverOttdef:Layout 1 6-06-2007 17:54 Pagina 28 DISCOVER BOLOGNA ProLogis Wagers on Bologna roLogis (NYSE: PLD) is a leading provider of distribution facilities and services with 311 million square feet (29 million square meters) in 2,043 distribution facilities owned, managed and under development in 75 markets in North America, Europe and Asia. ProLogis continues to expand the industry's first and largest global network of distribution facilities with the objective of building shareholder value. The company expects to achieve this through the ProLogis Operating System® and its commitment to be 'The Global Distribution Solution' for its customers, providing exceptional facilities and services to meet their expansion and reconfiguration needs. As far as the Italian market is concerned, Prologis started in 1999 to develop 82,000 sqm of the ProLogis Park Piacenza (EmiliaRomagna) and continued through Lombardy, Venetie and Piedmont. In Bologna ProLogis arrived in 2004 with the delivery of a 49,000 sqm warehouse for Indesit Company (formerly Merloni Elettrodomestici) inside the Interporto. “This project is the result of international studies applied to the Italian reality, carried out by a group of international professionals in development and investment, together with Italian professionals in the same field”, says Carlo Walder, Market Officer of ProLogis Italy (in the picture). What inspired ProLogis to invest in the Province of Bologna? Thanks to its strategic geographical location, the availability of fine areas, its industrial dynamism and its elevated economic capabilities, the Province of Bologna is an area of primary importance in the move- P 28 ment of goods from the North to the South of Italy, and thus it’s in a privileged logistical position. The meeting of the A1, A13 and A14 (all principal highways in Italy), together with the close proximity of the port in Ravenna and the thorough rail coverage in this area, make the Province of Bologna a “must” for the transport and goods storage sectors. And in the future? ProLogis has always strongly believed in the key role that the Province of Bologna plays as a strategic location for its real estate investments. After handing over 49,000 sqm of warehouses to the Indesit Company, we have just acquired 37 acres (150,000 sqm) of land in Castel San Pietro, 15 km southeast of Bologna, for the development of ProLogis Park Bologna, which will ultimately include three distribution facilities totalling 72,000 sqm. The site has direct frontage on motorway A14 at 500 m from the tollgate “Castel San Pietro”. The park’s first facility will be 22,252 sqm, with construction to begin in the second quarter of 2005 and completion expected by the end of the year. Total expected investment in the park is estimated at approximately 35 million euro. Bologna Airport Main Gate to the City Located four miles from the city’s center, the “Guglielmo Marconi” International Airport is the main portal to the city of Bologna and the Emilia-Romagna region. With a passenger traffic volume that topped 3,5 million in 2003 and almost 57,000 flights, this is one of the leading italian airports. In 2005 the volumne of passenger traffic is expected to reach 4 million. discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 29 DISCOVER BOLOGNA Bologna Airport Goes Intercontinental ologna’s International Airport “Guglielmo Marconi,” which became intercontinental in 2004, is the tool which will “allow our economy to meet and interact with other economies and cultures.” Gian Carlo Sangalli is the President of Bologna’s Airport and believes that nowadays “it offers a wide choice to Emilia-Romagna, Veneto, Tuscany and Marche”. How is Bologna Airport expanding and what does the future hold for it? Our figures and projections for Bologna Airport come from a desire to grow along with the people who live in the city and the businesses that are based in Bologna area. This is why we have been making important investments in the last few years: they make it possible to fly directly from Bologna both to Asia and the Americas. After the runway extension, which was finished in July 2004, Bologna Airport is now well equipped for intercontinental flights. The direct flight from Bologna to JFK operated by Eurofly will take off again —after the first season— in May 2006. What is the role of the newly expanded airport in Bologna’s economy? Bologna Airport is playing a major role: it allows B our economy to meet and interact with other economies and cultures. Movements and trade exchange are the core of our ideas and of our quality of life. This has always been our goal, and we obviously have to be provided with the best means and tools to meet our target, supplying the technology, security systems and services necessary for travellers and airlines. This is why we are getting on with our investment policies and commercial development strategies in Bologna airport. What is Bologna Airport offering today? Bologna Airport has entered the intercontinental market, making it the third Italian airport for its number of long haul destinations and the third airport for number of passengers. Currently there are eight intercontinental destinations on four different continents: Bangkok, Havana, Cancun, New York, La Romana, Zanzibar, Mombasa and Capo Verde. Our catchment area has grown from short range (21 Italian provinces, 10 million inhabitants) to long range (41 Italian provinces, 18 million inhabitants). Thanks to the above connections, Bologna airport is offering a wide choice to Emilia-Romagna, Veneto, Tuscany and Marche. How does the airport link up and fit into the local transportation systems? The airport, the Interporto, the highways and railway systems and our telecommunications infrastructure are pieces of a puzzle: by themselves, they have a certain value; placed together, they create a unified picture, one that is useful and easy to use. In Bologna, unlike many other European cities, these pieces are in place and they all work together. This creates a growing and highly specialized service industry dedicated to logistics. Traffic Data 29 discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 30 DISCOVER BOLOGNA Bologna 2004 Number of Events Net exhibition space used Exhibitors Italian non-Italian Trade Visitors Italian non-Italian 28 1,114,466 m2 22,053 15,652 6,401 1,305,664 1,143,266 162,398 Bologna Expo Center, Main Exhibition EUROPOLIS www.europolis.it Exhibition of technologies for a liveable city QUADRUM SACA www.quadrumsaca.com Mouldings, frames, graphics and technologies SAIEDUE www.saiedue.it International exhibitions on architecture, interior finishings, building renewal and technologies DOCET www.docet.bolognafiere.it Ideas and materials for education and teaching LINEAPELLE www.lineapelle-fair.it SIMAC www.assomac.it International exhibition of machines and technologies for footwear and leathergoods industries LAMIERA www.lamiera.net Machines and equipment for the machining of sheet metal, pipes, sections wire and metal structural work – dies – welding – heat treatments – surface treatment and finishing EXPOSANITÀ www.senaf.it International healthcare exhibition CERSAIE www.cersaie.it International exhibition of ceramics for the building industry and bathroom furnishings TANNING TECH www.assomac.it International exhibition of machines and technologies for tanning industry COM-P.A. www.compa.it European exhibition of public communication and services to the citizen and business EIMA & EIMA GARDEN www.eima.it International exhibition of agricultural and gardening machinery manufacturers MOTOR SHOW www.motorshow.it International car and motorcycle exhibition The Strategic Asset for the City’s Future Michele Porcelli, the new managing director of the Bologna Expo Center, considers the expo grounds a strategic asset for the city’s future and places his wagers on China, where he has just concluded an investment in the majority of shares of the main expo center in the field of health and wellness. How much can the presence of an Expo center like that of Bologna have an influence on overcome the challenges posed by globalization? Having an important asset like the Expo Center of Bologna represents a crucial aspect which will enhance the value of the entire region. We are living in a society that has to rely more and more on its service industries, due to outsourcing and the highly specialized nature of its own industrial activity. The service industry is closely tied to art and culture: the Expo Center is aiming at moving in this direction, which will create noteworthy opportunities. When thinking of our Expo Center, it’s important to keep in mind that it gives life to linked activities which generate one and a half billion euro a year. These figures help to understand how this area is a development engine. The Expo Center and the territory together can work to create a new urban Renaissance. What kinds of new investments do you have in store? In 2004 we invested 75 million euro just to amplify and modernize the exhibition area. Other investments will be added on in 2005, a year in which we have already spent 23 million euro to buy enough shares to control a company organizing leading exhibition is sectors such as cosmetics, well-being and natural products. Through this project, BolognaFiere, will become a company with clear business breakdown: area management, direct events manager, and, for a fourth of its income, a company providing services which raise quality standards and cater to the needs of the customer in the best possible way. And on an international level? By the end of this year we will control the majority of shares of the most important Chinese expo in the area of health and wellbeing. We already have a leading role internationally in the building industry, the leather industry, fine arts, health, the automotive industry and information technology, and we’re currently working to expand into other sectors such as food production. Infrastructure and service, mobility and links, hospitality and territorial vitality will all help us through the growth of their competitiveness. Top Shows in Bo The number of expos run by the Bologna Trade Fair Company has reached eleven. The recent acquisition of the Sana and Cosmoprof expos represents an important step forward for this Bolognese enterprise’s position on the national and international scenes. Beyond these last two expos, the other main expos run by this enterprise are: Arte fiera (an exhibit dedicated to Modern and Contemporary Art, along with up-and-coming galleries, publishers, book stores and institutions); Research to 30 Business (an exhibit dedicated to high mechanical technology, biotechnology, energy and environment, new materials and nano technology); Bologna Children’s Book Fair (the world's leading event for children's publishing copyright professionals); and Saie (international exhibition of industrialized building). Sana, an international exhibit of natural products and foods, health and environment, is the largest and most complete expo in the world dealing with natural products. Cosmoprof is the international exhibition dedicated to cosmetics. The Bolognese firm SoGeCos, which has been organizing Bologna’s Cosmoprof since 1996, is also the operational and strategic guide for Cosmoprof Asia and Cosmoprof Cosmetics, which are held every year in Hong Kong and Sao Paolo respectively. In 2003 and 2005 two other international events were added to the docket: Cosmoprof North America in Las Vegas and Cosmoprof Expobeauty in Moscow. discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 31 DISCOVER BOLOGNA Multimedia & Digital Economy hanks to the culture, creativity and innovative ability that has always been present on its territory, Bologna has become a small center of attraction for companies active in the creation of multimedia events and initiatives tied to digital economy in the past few years. The frequent ties between these companies, University and research centers such as Cineca can’t help but stimulate a further development and attraction of analogous new enterprises. Around 71% of multimedia companies in the province are situated in Bologna. They are new activities (less than 3 years old), busy in the development of new software, creation of new web solutions (sites, e-commerce, e-procurement), multimedia graphics and editing, and related services (consulting, assistance, ISP, security and training). Palinsesto Italia, a national competition for innovative multimedia and multiplatform editorial ideas aimed at young artists, has been created in Bologna. It is promoted by local institutions, from the Bologna Cineteca (The Film Library) to the Expo Center, to other local realities dedicated to promoting the growth of this type of activity. T NCH, Software for Automatic Banking From the two towers to the global market, through new, highly sophisticated systems of payment. That of the NCH — Network Computer House S.p.A. – is a new “vision” in full expansion. This leader in software for automatic banking and electronic payment systems was founded in Bologna in 1985 by Paolo Ottani, with the goal of creating optimal solutions in automatic banking and “payment system” activities. From the offices in Strada Maggiore, in the heart of Bologna, NCH (a leader in ATM, POS, Credit Card, RNI and SWIFT network software) is looking at the future from an international prospective. “The most important change has been the new acquisitions of NCH,” explains president Paolo Ottani. At the end of last year, DS Data Systems became a part of this group, allowing for a diversification and expansion of NCH’s market, by taking advantage of the company’s offers and solutions, as well as its innovative technological competencies in strategic areas such as Business Intelligence, EAI (Enterprise Application Integration) and Mobile Computing. This purchase has also brought the advantage of being able to exploit opportunities on the foreign market, thanks to the direct presence of branches in England, France, Spain, Germany and Russia. Such opportunities allow for a growth in markets offering high potential: banks, financial services, fashion and luxury items. The newest entries in the NCH company are the Spanish enterprise RT and the TAS group. The last was purchased—after a total shares offering—with the intent of forming an automatic banking center. Beyond this, in the past few months the NCH group has been creating new structures in the Far East: one in India (in Calcutta, West Bengal) and another in Shanghai, China. RT (80 employees) has worked in the area of credit card an POS services for the past ten years, specializing in automatic banking systems and stadium management—it has been the official supplier for Real Madrid of the technology necessary for personalized tickets and electronic season passes allowing access to the “Santiago Bernabeu” stadium. TAS, on the other hand, boasts a sophisticated and innovative computerized banking system active in 10 Swiss banks, which allows for the monitoring of a client’s possibilities and qualities. “These are two highly strategic acquisitions for the NCH group,” stresses Ottani, “thanks to new products which allow us to expand on an international scale. In Italy we will be distributing the RT product for computerized management of stadium entrance fees, and for international payments concerning the remittances of immigrants through credit cards and cell phones. At the same time, the sophisticated Swiss product is destined for the world market, staring with India. 31 discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 32 DISCOVER BOLOGNA Cineca, The Biggest Italian Calculation Center The Telecomunication Network of Emilia-Romagna he largest broad band telecommunications network among public administrations offices in Italy belongs to Emilia-Romagna. It’s called Lepida, and by 2006 it will reach every inch of the regional territory. The region has invested 60 million euro in this project, since the beginning of the construction of this ‘digital via Emilia’ in 2003, which by the end of this year will reach 50% of the public administration offices in the region. Translated into numbers, this means that 43 thousand state employees will be able to work around a huge digital desk with access to an immense data base and at the same time every citizen will potentially have access to a wide variety of services without having to wait in the long lines of counter service. In Bologna, for example, it’s already possible to pay real T 32 estate tax online, while in Reggio Emilia a project in virtual medical consultation is being piloted, which allows hospitals to transmit audio and video tracks along with data from one hospital to another. Soon it will also be possible for people to pay their taxes online and browse through multimedia libraries from their own homes. And while the wires are being lain for Lepida, the regions use of the web is growing by giant leaps: the municipalities which use online services are now 94%, whereas just under a year ago the percentage was only 74%. 45% of surfers use the web regularly on a daily basis. Web access in schools, which all have at least one connection station, is in line with the European average. When the work is finished, there will be 52 thousand kilometers of fiber optic lines owned by the Region and 150 thousand owned by service agencies that work in territorial development. The network will link 340 municipalities in Emilia-Romagna, the 9 provinces and the 18 mountain-dwelling communities. 85% of the population, residing in 209 different municipal areas will be linked with fiber optic lines, while the inhabitants of the Apennine areas will be served by Xdsl satellite links. The Cineca (Interuniversity Automatic Calculation Consortium of North-Eastern Italy) is the biggest Italian calculation center and one of the most important in the world. It is made up of 25 universities, and in over thirty years of activity it has become the meeting point for high technology between academic and research institutions, as well as the industrial world and public administration. With more than 250 workers, it offers support to research carried out by the scientific community, thanks to the maximum levels of technology available and highly advanced hardware resources. Its specialized personnel aids its researchers in the use of its technological infrastructure, both in academic and in industrial areas. It represents Italy in European Union projects, participating in numerous initiatives tied to the promotion, development and diffusion of the most advanced computer technology discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 33 DISCOVER BOLOGNA A Foundation for Marconi, the Father of Telecomunication he Guglielmo Marconi Foundation of Villa Griffone, the seventeenth century residence of the Marconi family, situated in the Bolognese hillside, is the place where Marconi made his first experiments with the cable less telegraph in 1895. The foundation was established in 1938 with the aims of promoting and encouraging research and studies about radio communications, and protecting Marconi’s memoirs. In order to fulfill its goals the Foundation is involved in a variety of intense activities which can be divided into three main areas: museum activities and historic research, programs in advanced specialization and programs in advanced research. The Marconi Museum, dedicated to the birth and development of telecommunications, offers an original combination of historical apparatuses, hyper textual pieces, film footage and interactive exhibits through which visitors can follow the fundamental moments in the life and the education of the inventor, with a particular focus on the T period running from 1895 to 1901. The Foundation dedicates particular attention to explaining scientific concepts, both inside its structure through its didactic laboratory on electromagnetism and telecommunications, specifically designed for schools, and through promotion of or participation in exhibits in Italy and abroad with its website (www.fgm.it). Particularly interesting are the recent studies on the early education of Marconi, carried out in part due to the collaboration of the Accademia dei Lincei; as well as those dealing with Marconi’s coverage as a personality in the press of the time, carried out in collaboration with Bologna’s local newspaper, Il Resto del Carlino. Among the most important research subjects of the Villa Griffone research group are fiber optics, GSM and UMTS. Today, besides the new generation wireless communication network, the main fields researched are digital television and the environmental impact of electomagnetic waves. Guglielmo Marconi, The Man of Transatlantic Transmissions Fascinated by physics from the time he was a little boy, inventor first of wireless telegraphs and later the radio, Guglielmo Marconi, intuitive and brilliant but never motivated by formulas and text book studying, never graduated from college, settling instead for a Nobel Prize. Bolognese by birth but citizen of the world, he worked in Italy, England and the United States: in 1895 he carried out his first experiments on the roof of the Villa Griffone in Bologna, in 1901 he transmitted the first wireless signal across the Atlantic, in 1929, thanks to his discoveries the SOS signals sent by the Titanic saved hundreds of shipwrecked passengers, in 1930 from his ship-lab Elettra anchored in Genoa he pressed a button turning on all the lights in the city of Sydney, thousands of miles away, initiating the World Fair. 33 discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 34 DISCOVER BOLOGNA Achtoons Cartoons, Not so Loony Business Leanings Television cartoons for communication campaigns. They’re successfully created, on an international level, by Achtoons of Bologna. A new artistic cooperative founded by two artist-entrepreneurs, Giovanna Bo and Anna Lucia Pisanelli. Giovanna, the Achtoons project is really an avant-garde national product. How was it created? What are its goals? Achtoons was born in 1999 and originally went on the market as a service organization for cartoon production houses. The first few years were dedicated to collaboration projects for television series (Coccobill, Corto Maltese, Winx Club) and feature films (Totò Sapore, Aida degli Alberi). Then the creation of our own internal projects that went on to receive international recognition pushed us towards the world of advertising and production: today we develop television projects and communication campaigns using animation as our main tool. What do you expect from the future? We strongly believe in animation as a communication tool and we are currently studying new communication channels that could transmit these products. We like to think of Achtoons as a breeding ground for ideas and an animated communications agency. Innovation, research and development. What do they mean to a company born in Bologna and raised to the tune of animated 34 cinema and cine-television production? For us innovation, research and development are all the same thing. Innovation means giving life to new ideas using new tools to do so; research and development are made up by the studies that allow us to respond to the demands of the market and the creativity to know how to do this in the best way possible, using the most effective tools and techniques. Technological convergence makes it possible to benefit from a cartoon on different levels, which allows you to use the same language for different forms of media and reach a highly varied range of targets with a simple and entertaining message. Fantasy needs technology in order to come to life in the best form possible, with the most moderate price; but technology alone lacking valid content is, of course, just an empty container. The Movie World in Bologna The two new movie theaters of the Cinema Lumière (one with 140 seats, the other with 170); and the University’s workshops for Music and Spectacle, that are composed of a theater (150 moveable seats which allow for the elimination of the incline in order to favor a centralized design), a space dedicated to cinema and audio-visual activities (a television recording studio, a directors box, a digital mixer, an editing and post-production room), an Auditorium (over 210 seats) and a space made of glass and steel, where one can find the offices of the Soffitta Center. Among the noteworthy events tied to cinema in Bologna are: Il Cinema Ritrovato, (“Rediscovered Cinema Festival”) eight days dedicated to pure cinematographic passion and its wonderful variety. From the eloquence of silent films to the Cinemascope spectacle, moving through the charm of films to discover, today, in newly restored forms; The Future Film Festival, an event dedicated to animation and special effects, experiments with new forms of media and new digital technology. This is the first and most important Italian festival dedicated to the production of images created with new computer technology. discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 35 DISCOVER BOLOGNA Cineteca The Film Library of Bologna he site of the Former Tobacco Manufacturer now hosts the Film Library of Bologna, and the old Mulino Tamburini paper mill is now the seat of the University’s Communication Sciences department. In the area at the end of via Lame, the old slaughter house, dating back to the end of the 19th century one can find the newest spaces belonging to the Film Library of Bologna: the library (with over 170 study places over an area of 2800 m2, 60 places reserved for those consulting preserved materials, 24 places for film viewing and 8 spaces where one can use the internet; the library conserves 20,000 volumes and 200,000 posters and playbills); the graphic and photographic archives (with over 1 million photographs); the two new movie theaters of the Cinema Lumière; and the University’s workshops for Music and Spectacle, that are composed of a theater, a space dedicated to cinema and audio-visual activities (a television recording studio, a directors box, a digital mixer, an editing and post-production room), an Auditorium (over 210 seats) and a space made of glass and steel, where one can find the offices of the Soffitta Center. T Two Towers, Countless Publishers he Bolognese publishing houses don’t only live off of narrative. Next to historic names like Zanichelli (founded in 1859), which first published Giosuè Carducci and Giovanni Pascoli, and is known the world over for its bilingual and monolingual dictionaries, small publishers specialized in antique works and other particular fields, but especially in university books, art magazines and comic books continue to flourish under the two towers. The most prestigious and well-known on an international level is the publishing house Il Mulino, created in 1954 to contribute to the development and modernization of the Italian culture through the social sciences. Atesa publishers, on the other hand, specializes in new editions of antique and rare texts and offers particularly valuable and interesting works, as does Cappelli publishers in the fields of Art and History. The Pendragon publishing house, founded in 1993, has the most rooted tradition in narrative and presents hundreds of titles marked by their originality and quality. If T Perseo Libri is known internationally as one of the authorities in the field of science fiction and fantasy, then Gallo&Calzati is widely known for proposing narrative publications and the works of up-and-coming authors. On the university front the king of publishers is Clueb, editor of not only the department guides for the Alma Mater, but also non-fiction and narrative texts, even though many other local publishers have been able to establish their position on the market, such as Monduzzi (in the medical-scientific field); Calderini-Edagricole (in the judicial, economic, artistic, but most of all the topographic, zootechny, and agronomic fields); Alberto Perdisa (in technicalscientific series, environmental essays, guidebooks, cinema and communications); and Giraldi (with scientific publications, but also narrative works and poetry). In contrast, publishers like Alessandro, Black Velvet, Dynamic Italia, Kappa Edizioni and Puntozero specialize in comics, while others like Giannino Stoppani are dedicated to children’s literature. 35 discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 36 DISCOVER BOLOGNA The Transfer of Technological Knowledge he Emilia-Romagna’s network of laboratories and centers is “a challenge designed to make our regional system highly competitive on an international level in terms of knowledge and innovation”. Duccio Campagnoli (in the picture) is the Regional Councilor of Industry and Productive Activity. What type of investment has there been on a regional level in order to promote a network of laboratories like this one and what are its final goals? In the past few years, the Emilia-Romagna Region has concentrated its efforts on creating a new network of centers focused on applied research activity aiming at the full realization of industrial potential and the transfer of technological knowledge. It’s a challenge designed to make our regional system highly competitive on an international level in terms of knowledge and innovation. Our goal is to promote a new regional productive system that will lead to the development of new industry and newly competitive aspects within already existing companies. A new productive system that T focuses on the development of knowledge, human resources, and the ability to respond quickly to the demand for innovation, and to anticipate this demand. The value of this network is that finally the universities are being given an active role in our economic framework, because they will throw knowledge acquired through research into circulation, thus developing what’s been called abroad the “third function” of the universities, that is the transfer of technological knowledge. The universities present in the Emilia-Romagna region will have the opportunity to contribute to the competitiveness of the regional system. This network will be a tool for sharing methods, strategies, services, and for developing collaboration and strategic programs. So, the value of the network will be in its multiplication of the region’s innovative impact. What are the areas of research? The next goals? The areas of research are related to the following topics: first of all, advanced mechanics, which represents the most consistent type of project tied to the industrial aspect The Network of Innovation Research CENTRACONI Center for the Transfer of Industrial Knowledge; CERMET CALL Center for Innovation in the Application of Light Alloys; CIO Center for Organizational Innovation; CISA Center for Innovation in Environmental Sustainability; CITER Center for Innovation in Clothing Fabrics; CNA INNOVAZIONE Management and organizational innovation in artisan workshops and SME; CROSS Innovation and Technology Transfer for Collaboration and Business Networks; ICOS Center for Innovation in the Building Industry; INDICI Center for Innovation and Technology Transfer for Construction and System Installation Clusters; INNOVAMI Innovation for Business Management MARCONI WIRELESS Center for Wireless Innovation; PIMINET IPL – SME On-line for Excellence in Work and Production; T3LAB Technology Transfer Center in Bologna. Complete List of Laboratories ASCLAB Staminal cells for Tissue Repair: Product and Protocol Preparation for Research Labs; CECERBENCH Development Laboratory for Functional Tile Surfaces; GEA Advanced Development Center for the LEPIDA Telematic Network; ERG Research and Technology Transfer Laboratory in the Energy Sector; GeBBA-Lab Virtual Laboratory destributed for the application of Bioinformatics to Genomics and Medical Biotechnology; LARCO Research Laboratory for Safe, Sustainable and Efficient Construction; LARER Laboratory for the Automation of the Emilia-Romagna Region; MATMEC Laboratory for Mechanical Planning Tools; MECTRON Mechathronics Laboratory of Emilia-Romagna; MIST.E-R Laboratory of Qualifying Technological Development in Emilia-Romagna; NANOFABERLaboratory for Nanofabrication in Emilia-Romagna; STARTER Laboratory for Rehabilitation Technology. 36 of the region which is the most competitive and the most geared towards innovation. Then there are the programs that deal with strategic industrial themes for the Region, like agriculture and food programs, or construction, but also life science and information technology, as well as technology designed for industrial application, which has the goal of respecting the environment and saving energy. Finally, organizational innovation, fundamental to small and medium enterprises interested in expansion. The goal is to heighten the Region’s knowledge and circulate this knowledge throughout its productive system, to favor spin offs and collaboration with industry. Has this network been designed as a tool for promoting competitiveness? Absolutely. It’s the new tool for promoting a new, competitive regional industry, to build and consolidate innovative groups with a high intensity level of research and knowledge. The regional productive system is already highly competitive, rich with highly specialized and innovative industries, world leaders in many specialty items. These businesses should be supported in the realization of their full potential and encouraged to adopt an even stronger commitment to research and innovation. discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 37 DISCOVER BOLOGNA Bologna, City of Knowledge: University and Research ologna hosts Europe’s oldest University, the Alma Mater Studiorum, founded in 1088. It was the first ex-ample in Europe of students and teachers forming an organization dedicated to the study of specific cultur-al interests outside of the context of the Catholic Church. However, the importance of the University of Bologna lies not only in its ancient tradition but also in the quality of that tradition and the prestige gained through the centuries. Its rich historic patrimony can be visited at the museums located in the Palazzo Poggi building and in the majestic University Library, which is one of the largest in Europe, containing one million precious volumes including rare editions, manuscripts, Greek and Latin papyruses, paintings and prints. B The Alma Mater Today Today the University has 104,000 students (with 17,600 incoming Freshmen and 17,480 graduating Seniors for the 2004-05 academic year) and is one of the most important and prestigious academic institutions in Europe for excellence in teaching, research and student services. The University has 23 different faculties and 72 departments, including 132 Undergraduate programs, 95 Specialized Degree programs, 90 Master’s Degree programs, 65 Specialization Schools (including Humanities Studies and Almaweb, the Graduate School of Information Technology), along with 115 Ph.D. programs. The University of Bologna has four main branches: Ravenna, Forlì, Cesena and Rimini. This University’s important international role was recognized in 1999 when 29 European Ministers of Continuing Education signed the Declaration of Bologna, which defines the basis for coordination in continuing education among the various EU countries, in order to promote high quality levels able to compete on the international market. Other Academic Activities The Dickinson College of the University of Pennsylvania has been in Bologna for over 40 years, hosting American students on exchange programs with the Alma Mater Studiorum. The Collegio di Spagna, or “College of Spain”, founded in 1367, is another of the oldest institutions in continuing education in Europe, where Spanish students pursuing graduate work at the University of Bologna are hosted. ENEA, a Center with 600 Researchers The research centers that comprise ENEA (the Italian National Agency for New Technologies, Energy and the Environment, the leading government agency for research in Italy) are involved in technological research and development. Three ENEA centers are located in the greater Bologna area: the Brasimone Center in Camugnano, the “E. Clementel” Centre in Bologna, and the Research Center for New Materials in Faenza. These leading-edge laboratories employ 600 researchers that represent 18% of the total ENEA researchers in the country. Some special areas of research include innovative nuclear systems, non destructive diagnostic methodology, models and instruments for environmental planning, natural risk prevention and mitigation effects, water resource management, protection from ionizing radiation, manufacturing systems innovation, calculus, design and construction of models, computer science, and support activities for the National Program of Research in Antarctica. The National Research Council The CNR (National Research Council) is the Italian government agency charged with undertaking, promoting, spreading, transferring, and creating added value to research activities in major areas, developing knowledge and applications to aid Italy’s growth in the scientific, technological, business and social fields. One of CNR’s leading centers is located in Bologna which is the seat of four CNR institutes and seven CNR laboratories. Human and social sciences, basic sciences, earth and environmental sciences, technology and engineering are among the areas of specialization of the researchers in Bologna. The city is also the seat of an institute for the study of nanotechnology, an institute for atmospheric and climatic science, an institute for electronics, information engineering and telecommunications, and an institute for the study of organ transplants and immunocytology. 37 discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 38 DISCOVER BOLOGNA The Dean of Bologna University: “Offering the most valuable resources for the SME” ier Ugo Calzolari is the Dean of Alma Mater Studiorum and believes in agreements with industrial associations in order to collaborate in the sector of technology transfer. What are the challenges facing the leaders of the oldest University in the world as it moves into the 21st century? The most important issue is the involvement of private companies in the economy of knowledge. The aim of the University is to cooperate with businesses in order to conquer worldwide technological challenges. There is a lot of discussion concerning innovation and technological transfer: what is the Università di Bologna doing in this regard? Thanks to an agreement with the Chamber of Commerce, the University is offering its most valuable resources —knowledge and brains— to meet the demands of small and medium-sized enterprises, which are typical of this area. We are directly involved in various technological transfer and innovation projects with the Emilia-Romagna region, including education and e-learning. We have also entered into agreements with P industrial institutions and trade organizations in order to collaborate in the field of technology transfer. Furthermore, the University supports Alma Cube, an incubator for new businesses and for the development of academic spin-off using a fresh supply of researchers and recent graduates. What is the Più Project? The Più project is unique in Italy. It provides a flexible, useful tool for smaller businesses to facilitate their projects. We offer services such as a university researcher, help in streamlining the patent application process, and specific training provided in high-ly professional manner. What are the main projects currently in progress? One of our many projects is Hi-Mech, a collaborative effort between the University, several research centers, and some of the leading companies in the Bologna mechanical industry. I would like to point out also that Arces, a center for excellence located in our city, has been working for many years with multinational electronics companies and that important nanotechnology research has been carried out in Bologna. How does the University strengthen its competitiveness? An important factor is probably the increasing need for funds to sustain competition among universities at an international level. We must also mention the indispensable need to widen collaboration with the private sector, with an emphasis on the local companies and local economic strengths. The First Chinese Academy in Italy Bologna is home to the first Chinese Academy in Italy. The structure, reserved for students from this country, was opened in September. The building was formerly a part of the traditional meat market/butchery complex in Bologna and is now property of the City, managed by the Ceur Foundation, which has managed the majority of student housing complexes and other university structures in Bologna since 1990. The Chinese Academy Association, a center dedicated to collaboration with China in matters such as research, education, culture and industrial development, has also been inaugurated, and all major 38 regional institutions are participants. “There are 70 Chinese students studying here this year,” states International Relations Dean, Roberto Grandi: “which can be added to the 50 students who have been studying here since last year and are now continuing their studies in Bologna and the university’s other regional branches.” Economics has proved the most popular subject matter to major in among these Chinese students, as 65% have chosen this field. Newly arriving students take their first steps under the two towers with their tutor, Hu Guiping, who has been a resident of Italy for twenty years. After this first phase of general orientation, the idea behind the program is to work towards an integration between these Chinese students, the other 4,000 foreign students attending the University and Italian students through integration programs thought up and managed by the University’s International Relations Department. In this way, these young students who are destined to earn a university degree and complete their academic formation in Bologna, can become familiar enough with the city to conduct an independent lifestyle, similar to that of other students who travel from all over Italy to attend this University. discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 39 DISCOVER BOLOGNA The Bologna Center of the Johns Hopkins University he Paul Nitze School of Advanced International Studies (SAIS) is one of Johns Hopkins’ nine graduate schools and is considered one of the preeminent U.S. schools for the study of international relations. The Bologna Center —the European campus of SAIS— was founded in 1955 by Professor Grove Haines using funds from the Marshall Plan, with the goal of keeping the two sides of the Atlantic united culturally as well. Fifty years ago, only ten students were enrolled in the very first semester and there were four professors. Since then, the Bologna Center has seen 5,500 students study there representing one-hundred coun-tries. Marisa Lino (in the picture) is a former American ambassador and director of the Bologna Center. Why did Johns Hopkins choose Bologna? Bologna is a hidden jewel which isn’t as well known as it should be: the quality of life is one of the highest in Italy and it is located in the very heart of the Italian economy. Besides meeting the academic needs required for our program, Bologna is a college town, an authentic model of the Italian lifestyle, and is perfect for our goals thanks to its internationalism in both the economic as well as tourist sectors. I also believe that SAIS students share many common ambitions with the students of the University. What liaisons and connections occur between the University and Johns Hopkins? We participate in various programs of study with the Università di Bologna, their law school in particular. Together, we founded the Center for Constitutional Studies and Democratic Development (CCSDD) which organizes training courses for lawyers and T judges in the Balkans. About a year ago we jointly organized an international conference for the writing of the Iraqi constitution. Of course the major liaison between the two universities are the professors teaching in both schools. What levels of success do Johns Hopkins students achieve? Graduates of SAIS occupy high-level positions worldwide in institutions such as the World Bank and the International Monetary Fund, multinational corporations, banks and investment companies, the media, non-governmental organizations and, of course, diplomacy. A good percentage of our students, approximately seven percent, become college professors. What importance and value does the network created by Johns Hopkins alumni have on an international scale? What sort of relationship with Bologna remains after they graduate? Every SAIS student becomes an ambassador of Bologna and of Italy and it doesn’t matter where they eventually transfer to or end up working. Beyond the knowledge acquired in SAIS, the students carry with them a superb memory of Bologna. At Johns Hopkins it’s a pleasure to know how happy our students are to live in a city that welcomes and sup ports them. The list of alumni who have achieved international distinction is quite long and they are too numerous to mention. Among our Advisory Council members, however, I must mention Romano Prodi, former president of the European Commission, and Reginald Bartholomew, former American ambassador and vice president of Merrill Lynch Europe. The Fifty Year Anniversary of the Bologna Center Representatives from both American and Italian institutions, along with 700 alumni, took part in the fifty year anniversary of the founding of the Bologna Center of Johns Hopkins University, celebrated in May 2005. This University specializing in international relations, which is one of the most famous in the world, owes its location in Bologna to an agreement made a half-century ago between the former Dean of Students at the University of Bologna, Felice Battaglia, and professor Grove Haines. The American Secretary of State Nicholas Burns, a graduate from the American Johns Hopkins participated in the celebrations, as did the U.S. Ambassador to the United Nations Jeanne Kirkpatrick and the Italian Minister of Cultural Heritage, Rocco Buttiglione. From 1955 until the present, 5,564 students from 100 different countries have attended Johns Hopkins in Bologna. Its American counterpart was founded in 1876 in Baltimore, thanks to a donation of 7 million dollars by the Quaker Johns Hopkins, railway builder. The University, according to its founding father, was to compete on an international level with the institution which in those years gave instruction to the best political science researchers in the world: Humboldt University in Berlin. The success enjoyed by the School of Advanced International Studies in via Belmeloro, after 50 years, demonstrates that Johns Hopkins was right: looking to Europe was a good way to start. 39 discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 40 DISCOVER BOLOGNA Bologna, A City to Experience owers, porticoes, churches and museums. The medieval center of Bologna, second largest in Europe, fascinates its visitors, enveloping them in a magical, warm, and authentic atmos-phere. The city is unique, with its unmistakable and ubiquitous red bricks and tiled roofs and 26 miles of porticoes, which protect visitors from sun and rain. The San Luca porticoes, with 2 miles and 666 consecutive arches are the longest in the world. They lead to the hilltop Sanctuary of Madonna of San Luca. The Two Towers of Bologna are maybe the best-known symbols of the city, dating back to 1109. The tallest, Asinelli Tower (297 feet high, with an incredible slant of about 9.6 feet), and its companion, the Garisenda Tower, are both named in Canto XXXI of Dante’s Divine Comedy. Some of the rest — originally Bologna had over 200 towers, erected by noble families in the Middle Ages— can still be seen downtown. Beautiful villages, green hills and woods, Bologna is a great city to live in and, thanks to its University, really alive “day and night”. People enjoy its ancient Osterie (taverns), the traditional Bolognese cousine as well as the many ethnic restaurants. Plenty of different places in town, along with a wide range of musical entertainment and special events. T PDO - Protected Designations of Origin: • Parmigiano Reggiano Cheese • Potatoes of Bologna PGI - Protected Geographical Indications: • Green Asparagus of Altedo • Chestnuts of Castel del Rio • Mortadella (Bologna sausage) Bologna • “White” Veil of the Central Apennines • Onions of Medicina • Tortellini of Bologna Wines The gamut of vines produced in the Bolognese territory is vast, thanks also to advanced techniques in wine production. It has reached high quality standards that render these wines adapt to various types of culinary combinations. There are numerous initiatives aimed at exploiting and protecting the local wines, among which those of the Regional Wine Cellar Institution of Emilia-Romagna. Beyond this, following the initiative of some wine producers of the Bolognese Hills, the consortium “Colli Bolognesi” has been created, open to local wine producers matching the highest quality standard. The local wines are: Pignoletto (local species); Chardonnay; Pinot Bianco; Sauvignon; Riesling italico; Bianco Colli Bolognesi; Cabernet Sauvignon; Barbera; Merlot. 40 Bologna Gourmet Food and Wine Bologna city of knowledge as well as city of flavours. The city is well known far its gastranomic specialties and cousine: from fresh pasta such as tagliatelle (in a tomato meat sauce so called "ragù") to stuffed pasta such as tortellini (cooked in meat broth) tortelloni and lasagne. Famous are also the meats for the bollito alla bolognese, the numerous desserts such as torta di riso and certosino, all accompanied by the local wines. The city is the heart of a region that offers some world wide famous typical products, such as mortadella, prosciutto and Parmesan cheese (Parmigiano Reggiano). Bologna has managed to "marry" traditional food and an enjoy-able lifestyle, in a authentic convivial atmosphere you will find in the whole area. The warmth of its osterie and restaurants and the food shop-windows have earned Bologna the "Grassa" (the "Fat" one) along with "La Dotta" (The "Learned" one). At the end of via Caprarie, the gothic Palazzo della Mercanzia building, ancient mercantile center and present-day seat of the Chamber of Commerce, preserves the authentic recipes of the most famous Bolognese dishes, placed here beginning in the 1970s by the Italian Academy of Cuisine. One curious fact is the official model for the tagliatelle, whose width (once cooked) has been fixed at 8 mm. Flavors and Values Throughout Europe today, for a product to be recognized with a Protected Geographical indications (Igp) or for a product of Protected Designations of Origin (Doc) certain criteria have to be met, that is established production norms that are implemented during the different production phases. The Bolognese territory offers precious food and wine products of excellent quality, tied to a long and well-established tradition: products able to satisfy the most demanding palates without ignoring the cultural heritage of this land. The Province of Bologna, in order to exploit cultural and culinary traditions, promote such products risking extinction and favor the development of quality restoration activities, has selected certain agricultural and culinary products to be considered typical to this region for culinary farmhouse tourism. This list of typical products is aimed at determining the raw materials to be used in the restoration by the companies in the province of Bologna. discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 41 DISCOVER BOLOGNA Bologna, The Example of “Glocalismo” he culture based on hospitality and a long-lived tradition in gourmet food and wine with roots reaching back to the Middle Ages. In the eyes of Angelo Varni, professor of Contemporary History at the Alma Mater Studiorum, Bologna has always been an example of what Italians have coined “glocalismo”: that is to say, able to combine international characteristics and local tradition. How much has the University influenced the tradition of hospitality here? The presence of the University has always been of fundamental importance – already in the 12th and 13th centuries it was attracting thousands of students to the city from all over Europe. The quality of these relationships founded on the exchange of knowledge, transmission of learning and educational ties were such that the physiognomy of the city reached far beyond its geographical dimensions. Bologna has always been defined both “wise and fat,” which proves the inseparableness of these two aspects. Bologna has been a crossroad with wideopen borders since the Middle Age, as far as both culture and kitchen go: could this be considered one of the original examples of globalization? Likewise, the city’s visitors didn’t necessa- T rily come here only in search of the wellknown traditional dishes, of course based on fresh pasta and cold cuts most of all (mortadella in particular, which had already been documented as far back as in Roman times), but also because Bologna prided itself on offering specialties from all over the world. In this sense, one could say that the city knew how to mix a broader international dimension with local detail, in an act which people now like to call in Italian “glocalismo.” The American author John Grisham set his latest legal thriller “The Broker” in Bologna. He describes it as a “delightful old city,” adorable and majestic. Has Bologna charm remained the same throughout the ages or has it changed? I believe that the doubtless charm of Bologna lies in what you’ve just said, and that it can’t be limited only to its gastronomic aspect: the mixture of attention to external experiences and strong roots in the local territory. This gives the city a rather intimate country life dimension, without its provincial mentality, where human relations are fully understood in all their richness but never locked into stereotypes, where there’s a sensitivity for what’s new, which Bologna always mixes in with the experiences accumulated under the regular, critic advance of time under its porticoes. Grisham: The Broker, a Best Seller Under the Two Towers The city of Bologna and its most delightful sites now have a unique and original tour guide: the spy story "The Broker" written by John Grisham. In the book Bologna is described as “a nice city with almost no crime” and “a real city, with people living where they work”. Bologna “is safe and clean, timeless. Things haven't changed much over the centuries. The people enjoy their history and they're proud of their accomplishments". But Bologna is more than that. "The central floor of the cathedral (San Petronio) was big enough for a hockey match with large crowds on both sides”, the Asinelli and Garisenda towers are “the Lauren and Hardy of medieval architecture” and “to get up to the Santuario di San Luca, without getting wet or sunburned, the Bolognesi decided to do what they'd always done best - build a covered sidewalk". Finally, in the author’s note, Grisham says: “I had the great luxury of tossing a dart at a map of the world to find a place to hide Mr. Backman. Almost anywhere would work. But I adore Italy and all things Italian, and I have to confess that I was not blindfolded when I threw the dart. My research (too severe a word) led me to Bologna, a delightful old city that I immediately came to adore”. 41 discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 42 DISCOVER BOLOGNA Why not Stay in Bologna? The Top Reasons to Book a Room Here Great hospitality, quality services and attention to detail.” For Angelo Di Giansante (in the picture), president of the Hotel Association of Bologna, the city’s excellent offer in hotel accommodation is the icing on its cake. The guest is always at the center of attention under the two towers. What are the aspects that distinguish the hotel accommodation offer in Bologna? Bologna’s hotels stand out for the exceptional hospitality, the quality services and the attention to detail they offer. Choosing a hotel in Bologna means not only receiving a high profile product, but also choosing to be lead by instincts, subtleties and to share a lifestyle based on the quality of details and close attention to what the Bolognese territory has to offer. What does Bologna have to offer over the surrounding cities? Bologna is a warm and welcoming city, a well-preserved historical center surrounded by green hillsides, rich with art and culture and with a university that has taught us the art of hospitality. It boasts a cuisine famous in all the world, it is an international crossroad of communication and services, famous throughout the world for its high quality of life and lovely porticoes. “ WHERE TO SLEEP 42 All of these aspects in one city… In addition to all its remarkable assets, now, thanks to the brand new international airport on its outskirts, it’s easy to travel anywhere in the world from Bologna or to simply organize day trips to Venice and Florence, Verona, Parma, Modena, Ferrara, Ravenna, Imola and Rimini. Business touring and leisure touring. What kinds of activities does Bologna offer to the traveler? Bologna offers vacations for lovers of golf and cycling, a rich opera and symphony season in one of the most beautiful and famous historic theaters of Europe (constructed in the Eighteenth Century by the Bibbiena brothers). The city and its surroundings offer excursions to natural parks and hot springs; wine cellars and distilleries; balsamic vinegar producers and Parmigiano-Reggiano cheese factories; Ferrari, Ducati and Lamborghini museums; Roman and Estruscan ruins; antique neighborhoods, historical gardens and estates; local art collections and finally the University Museums which conserve an important artistic patrimony from the Etruscans to the Romans, from the 12th to the 20th centuries, with a particular focus on the 17th and 18th centuries. discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 43 DISCOVER BOLOGNA The Gallery of Modern Art in Bologna he Gallery of Modern Art in Bologna – GAM - is among the most important Italian museums of contemporary art. Lorenzo Sassoli de Bianchi (in the picture), the museum’s President, is working towards making this museum one of the most recognized in Europe by hosting prestigious exhibits and educational initiatives for youth. In 2007, with the opening of its new venue, the museum will become the largest in Italy dedicated to Contemporary Art. The GAM’s proposals have been becoming more and more international in the past years. What prospects are there for the latest projects? In the next few years, the Gallery of Modern Art will be developed in order to make Bologna an important center for Contemporary art. Our aim is to place the GAM among the top Contemporary art museums in Europe in terms of the quality of its offer, its scientific prestige and notoriety. In order to obtain these results it will be necessary to work on exposition methods, following the international vision of contemporaniety by organizing significant exhibits in terms of our choice in artists and our individualization of cultural themes. We will need to exploit the potential of our permanent collections by acquiring a sampling of all that is contemporary through donations, loans and purchases, while favoring collectionism and privileging quality over quantity. T Bologna and Contemporary Art, a combination to exploit through educational initiatives as well. The GAM has created an ad hoc workshop… We consider educational activities a fundamental element for the future of the museum. The GAM has to serve as an informational and educational center for Contemporary art. For this reason it is necessary to create the highest interactivity level possible with the public through didactic workshops, conferences, guided tours, and direct presentations by artists. All of this will be thoroughly coordinated with the University and the various local art academies. The GAM already effectively contributes to Bologna’s museum offering and holds a strong position in the European cultural panorama…and the next step? Thanks to the January 2007 opening of the new Museum of Modern Art at the Manifattura di Arti, the GAM will become the largest museum dedicated to Contemporary Art in the country. It will be a unique opportunity for the city to collocate itself at the heart of the Contemporary art phenomenon, which is gaining much interest in the public eye. We will also be further promoting the works of Morandi, our most important local artist for the Twentieth Century, in the museum dedicated to his works at the Palazzo d’Accursio. Culture And Museums Bologna is one of the liveliest Italian cities culturally speaking. It is the city with the highest level of cultural and leisure time expenditures. Museums, libraries, theaters, cinemas, exhibits and festivals are at the heart of this city’s cultural life. Bologna’s cultural patrimony is made up of over 50 museums (which become over 100 if one considers the entire province) 12 theaters, more than 60 cinemas and over 200 libraries. The city’s art collections are testament of the international importance of many Bolognese artists: from Giorgio Morandi, perhaps the most important Italian painter of the 20th century, to the Carraccis, Donato Creti and Nicolo dell’Arca. Among the most significant of these museums rank the Archeological Museum (Museo Civico Archeologico) with its Egyptian, Etruscan and Roman collections; the Medieval Museum (Museo Medievale) exhibiting tomb stones, fabrics, weapons, and illuminated manuscripts; the National Picture Gallery (Pinacoteca Nazionale); and the Gallery of Modern Art (Galleria d’Arte Moderna). Inside the Palazzo d’Accursio building, which houses the Town Hall, one can find the Municipal Art Collections (Collezioni Comunali d’Arte), collections of Medieval and Renaissance paintings, and the Morandi Museum (Museo Morandi), 200 works which make up the largest collection in the world by this artist. 43 discoverOttdef:Layout 1 6-06-2007 17:55 Pagina 44 DISCOVER BOLOGNA The Manifattura of the Fine Arts Located in the heart of Bologna, the Manifattura delle Arti (the reclaimed ‘industrial’ fine arts center) extends over about 10 hectares of land and is today one of the most important cultural centers in Europe, both for its size and for the presence of some of the most prestigious Bolognese cultural activities. This area was the harbor of the city from the Renaissance through the 19th century and it was the mercantile and manufacturing center of the Bolognese economy until the end of the 17th century, together with its proto-industrial hinterland. The site of the Former Tobacco Manufacturer now hosts the Film Library of Bologna, and the old Mulino Tamburini paper mill is now the seat of the University’s Communication Sciences department. The Museum of Industrial Patrimony Bologna’s Museum of Industrial Patrimony studies and evaluates the industrial and productive history of the city from 14 to 21 Century. In a complex and fascinating voyage that allows the visitor to discover the antique city of water and silk of the 15-18 Century, the exhibits display the modern industrial area tied to the packaging and motor industries, and the progression of technical-productive transformations, which during the 19 Century modified the city’s design. The museum’s collection includes machines, engines, models, and tools, complemented by archives, bibliographies and photographs. The historic nucleus of the collection is made up of materials from the Aldini-Valeriani Institution of the City of Bologna, founded in the first half of the 19 Century to promote different forms of technical instruction. Beyond this, the museum has enriched its collections through donations, machinery bequests, tools, utensils, other technical apparatuses, products aimed at documenting the variety of productive areas, books and documents referring to the productive areas of Bologna and its territory. Among the noteworthy exhibits is a functional half-scale model of a Bolognese-style silk mill. 44 Bologna Mondo, Culture Moving Under The Two Towers Founded at the end of 2004, Bologna Mondo is a new cultural association made up of academics, entrepreneurs and journalists. The association, officially recognized by the Emilia-Romagna region, aims to motivate civil work and participation, open to citizens of all political leanings and religions. The association specifically works to create initiatives locally that lead to a greater understanding of the different realities and worlds of European and nonEuropean cultures, at the same time promoting a greater knowledge of Bologna and Emilia-Romagna in the world. Some of the first activities the association has in store are a new edition of the History of Bologna; the publication of a magazine called BM —Bologna Mondo— an international initiative hosting journalists from all over the world; and the organization of cultural initiatives dedicated to learning about specific countries and cultures (the year 2005 will be dedicated to China). discoverOttdef:Layout 1 6-06-2007 17:56 Pagina 45 DISCOVER BOLOGNA Bologna’s Historic Theaters The Arena del Sole The Teatro Duse During the French occupation of Bologna (1796-1816), the businessman Pietro Bonini gives life to an initiative within the occupied antique convent of St. Mary Magdalene—an Arena which was to host theatrical productions from the afternoon until sunset—the Arena del Sole (“Arena of the Sun”). In 1916 the theater invests in removable roofing that allows it to continue its programming into the winter, offering cinematic events as well. The Arena is then equipped with a modular wooden platform (the first of its kind in Italy), which, thanks to a hydraulic pump mechanism, can raise the level of the stalls to that of the stage, in this way extending the stage by up to 25 meters. The theater’s large hall holds an audience of 952 and its small hall from 220 to 300. Up until the middle of the seventh century, a theater hall used for end of the year and carnival performances by the students attending the Jesuit Collegio dei Nobili could be found in the Palazzo del Giglio building in via Cartoleria. The modern day name of this theater, dedicated to the actress Eleonora Duse, dates back to 1898, when the theater changed hands. The most recent restoration work on this theater can be traced back to 1904, with a project by Lorenzo Colliva and to 1940-42 when the theater took on its present form with its spacious galleries that substituted the original balconies, in a design by the engineer Paolo Graziani. Famous theater companies, singers and dancers continue to animate this theater’s programs. The Aldrovandi Mazzacorati Villa Theater This theater is truly a gem, located in the left wing of the Aldrovandi Mazzacorati Villa, and it is the only example of a private suburban theater in the Bologna area. This theater is an expression of the lively cultural life to be had during the age of the Enlightenment. Its inauguration took place in 1763 with Voltaire’s 1736 tragedy Alzira, translated into Italian by Vicenzo Fontanelli, member of the D’Este court in Modena. The theater is rectangular in structure with a double order of balconies that swerve around in a U-shape. The refined style of this theater is found in the four sumptuous canephors and twenty tritons holding up the balconies and their painted canvas parapets. Flower wreaths, small branches or festoons would be hung from these sculptures in the event of special occasions or celebrations. The Teatro Comunale, Bologna’s Premiere Opera House In 1756 the Bolognese Senate, thanks as well to the concrete dedication of Cardinal Lambertini, commissioned the renowned architect Antonio Galli Bibiena to build a new theater. Eleven years earlier, the private Palazzo Malvezzi theater had been destroyed by a fire, and the public theater “della Sala” was in need of restoration. The new project was carried out in what was then via San Donato (now via Zamboni) on the site of the area once occupied by the magnificent Bentivoglio building, destroyed during a popular uprising in 1507. Bibiena’s original design, which is still visible in the foyer of the current theater, was modified for economic reasons after criticism coming from the Academia Clementina (in particular from A. Torreggiani and C.F. Dotti). Numerous transitional elaborations were then necessary before the theater could take on its actual form. Inauguration took place in 1763 with the world premiere of the Metastasio opera “The Triumph of Clelia” with music by Gluck and set design by Bibiena himself. A complete restoration of the dressing rooms, the stage and the theater was carried out between 1818 and 1820 by the local architect Giuseppe Tubertini. In the second half of the same century the ceiling of the hall was repainted by Luigi Busi and Luigi Samoggia, while Coriolano Monti took care of reworking the rear façade. The main façade was only completed in 1935-36 by Umberto Ricci, just a few days after a fire had destroyed the stage and curtain by N. Angiolini. The theater is an autonomous establishment and has, beyond all of the normal features, a historic archive, a library, a practice room for choirs and another for orchestra. 45 discoverOttdef:Layout 1 6-06-2007 17:56 Pagina 46 DISCOVER BOLOGNA On the Apennines Snow Situated on the crests of the Bolognese Apennines, at the halfway point between Bologna and Florence, the Corno alle Scale ski station is classified as a “pre-park area” tied into the Parco naturale Regionale (Regional Natural Park). This district ranks quite high for Apennine standards, fanning out over the North-Western peaks of the mountains: 36 Km of ski slopes, 80% of which are furnished with artificial snow machinery, which surround the area’s periphery. This ski station is located at a height of between 1,358 and 1,945 meters, and it’s possible to ski here 150 days a year thanks to the constant snow. These tracks have hosts international ski competitions, and are the training sight for Alberto Tomba, gold Olympic medal winner. The station offers ski instruction, equipment rental, and restaurants for enjoyable and relaxing moments. A convenient shuttle service links the slopes to the railway station of Porretta Terme, assuring daily visits from those living in towns in the district of Corno alle Scale. Corno alle Scale The Regional Park of Corno all Scale is made up of both landscapes typical to the Apennines and those with more of an Alpine feel, with high altitude prairies and the characteristic moorland. Covered in great part by forests of beech and chestnut trees, the park hosts many different protected botanical species, like the Alpine aster and the “beareared” primrose. The park is also rich with wildlife, from foxes to roe deer, moufflons and marmots, along with birds such as the owl, the buzzard, and at the highest peeks even the golden eagle. From a naturalistic point of view, the spectacular Dardagna and Tanamalia cascades are without a doubt one of the most evocative aspects of the park. The examples of typical architectural styles in these mountains and the historical testimony of the ancient inhabitants of this area are also noteworthy and can be seen in the Museo Etnografico di Poggiolforato (Ethnographic Museum of Poggiolforato). Parco regionale dei Gessi Bolognesi e Calanchi dell’Abbadessa This park, situated right next to Bologna, is very well-known for its over 200 caves, products of karsts phenomena in the area. The 46 largest of these, the Grotta della Spipola, can also be seen by guided tour. It’s also possible to take interesting day trips through the woods and sunny gypseous outcrops of the highlands of Miserazano, which give this landscape a distinctly lunar characteristic, from which one can enjoy the splendid panoramas of the Spipola, the city of Bologna, and the spectacular gullies of Abbadessa. Parco regionale dei Laghi di Suviana e Brasimone This is a vast Apennine territory covered by dense forests of secular chestnut trees, characterized by the two lake formations of Suviana and Brasimone, where one can practice different aquatic sports. The almost completely abandoned villages made of rock spread throughout the park are extremely evocative. discoverOttdef:Layout 1 6-06-2007 17:56 Pagina 47 DISCOVER BOLOGNA The Golf Circuit in the Province of Bologna Bologna Golf Club Monte San Pietro Le Fonti Golf Club Castel San Pietro Terme One of the historic Italian golf courses, built in 1959, designed by Cotton & Harris, is located 12 km from Bologna, on a suggestive, hilly landscape with beautiful views of the surrounding hillside and plains. The course, constantly updated, has repeatedly hosted The Italian Amateur Championships and numerous professional competitions in the past few years. The somber and elegant Club House repeatedly ranked as one of the top ten restaurants in the Italian golf club circuit. The course, which measures 6,480 meters, 72 par, is located in the beautiful Torrente Sillaro valley, characterized by particularly mild weather conditions and salubrious air, adjacent to the renowned thermal baths. The newly designed course offers a wide range of services and a restaurant which artistically interprets the gastronomic vocations of the territory. Molino del Pero Golf Club - Monzuno A nine holes course, Founded in 1991, the Molino del Pero Golf Club is located 25km from Bologna and it’s a technical course. Even though the fairways are wide, the green areas are small and tricky, making the course extremely enjoyable even for experts. Casalunga Golf Club Castenaso The Casalunga Golf Club is a course right outside of Bologna’s city gates, less than ten minutes away from the historical center. The Casalunga Golf Club is a flat course with 9 holes, simple, beautiful to look at, and in the middle of exceptional natural surroundings. Hot Springs A pathway of fire and powerful medicative waters, generated by natural underground phenomena: It’s the pathway which leads to the hot springs, a majestic route that winds through the Emilian Apennines and finds its way to the Bolognese territory, where one can find various thermal localities with antique traditions and specialized health centers. Porretta Terme is halfway between Bologna and Florence, surrounded by evocative forests of beech trees, fir trees, chestnuts and pines, in the heart of the Tuscan-Emilian Apennines. Its fame is owed to the extraordinary characteristics of its spring waters. Legend has it that an ailing ox, who could no longer pull his plow, was set free by his master and found his way to these waters. After the ox drunkfrom the “Puzzola” font, its master found the animal surprisingly well again, and thus its curative properties were discovered. Since then the ox has been the symbol of Porretta’s hot springs. These celebrated ancient springs are an important center of natural well-being, used originally by the Etruscans and the Romans, then by figures such as Machiavelli in the era of the Mandragola, followed by noblemen, intellectuals, artists and guests from all over Italy, who reached this center during the Belle Époque to exploit the benevolent effects of these springs, rich with sulfur, sodium chloride, bromide, and iodide. In Castel San Pietro Terme, a town immersed in the green countryside, there is an important serviceable thermal center. Recognized by the Minister of Health as being in the “First Superior Category”, it is endowed with three thermal baths, equipped for balneotherapy and hydro massage treatments. Here one can also do physiotherapy treatments, respiratory rehabilitation, mud treatments, and enjoy thermal baths with spring water containing sulfur, sodium chloride and iodide. The locality of Monterenzio, 15 kilometers from Castel San Pietro Terme and Imola, hosts the Villaggio della Salute Più, a farm house complete with a beauty center, where one can attend courses and conventions to better understand the uses of herbs and natural remedies. This is also the first thermal complex designed to cater to children as well. 47 discoverOttdef:Layout 1 6-06-2007 17:56 Pagina 48 DISCOVER BOLOGNA Promobologna, the Investor’s Partner in Town romobologna, a territorial marketing agency in the metropolitan area of Bologna, is the expression of local entities and an example of “system creation.” Sponsored by Bologna’s Chamber of Commerce, the Province of Bologna and the City of Bologna, with the participation of many other local communities and local administration, Promobologna was created to promote the local economy and attract investments in its provincial territory. Promobologna acts as a ‘one-stop-shop’ agency, a privileged point of reference and a mediator between the public and private sectors. In order to accomplish its mission, Promobologna organizes and participates in international conventions, workshops, and educational tours; prepares field reports; produces documentary and promotional material; and assists potential investors throughout the entire decisional process, offering useful information and helping them to settle in the area. All of the agency’s services are free of charge and confidential. Promobologna describes itself as a technical partner and an expression of local institutions, which works with them to help define strategies and operations for economic development, mainly on an international level. “In order to do all of this it is necessa- P 48 ry to share a common vision of the ‘Bologna system’s’ future and act with concretely aimed initiatives” –explains director Giuseppina Gualtieri (in the picture). “Promobologna, exploiting its own recent establishment and the result of ample studies conducted in the field of feasibility, is a network agency, a specialized entity which works together with the other players in the local system, and holds a strong commitment to all local institutions.” “Bologna is an advanced area, both from an economic stand point and because of the high quality of life it offers, as is stated in all recent studies. In order to maintain the present level of sustainable development we have reached, the Bologna-system needs constant innovative input, and not only in enterprise. Promobologna’s responsibility today is to aim at concrete actions which involve local development policies, research and innovational policies, and those concerning education and investment attraction. We work to promote and potentialize the most established productive activities in the area (mechanics, electronics, food industry, fashion), as well as those full of future potential such as logistics, welfare and multimedia.” Promobologna works for a unified promotion of the Bolognese productive sector throughout the world, through an awareness of the need to expose the unique qualities and opportunities this territory offers to foreign investors, not always obvious at first glance. “We are promoting important local resources,” states Gualtieri, “also on an international level, beginning with business, the University, and the Expo center. We are working to support new territorial policies (ecologically equipped productive areas) and to create specific networking projects together with local institutions, economic representatives and the work force. discoverOttdef:Layout 1 6-06-2007 17:56 Pagina III DISCOVER BOLOGNA Useful Links Bologna Chamber of Commerce Province of Bologna Administration Bologna Municipality Emilia-Romagna Region PromoBologna Bologna Turismo Bologna Congressi Spa Waters www.bo.camcom.it www.provincia.bologna.it www.comune.bologna.it www.regione.emilia-romagna.it www.promobologna.it www.bolognaturismo.info www.bolognacongressi.it www.termediporretta.it www.termedicastelsanpietro.it www.villaggiodellasalutepiu.it Parks and Nature www.regione.emilia-romagna.it/parchi/english Bologna Apenine’s Promotion www.bolognappennino.com Golf www.emiliaromagnagolf.it Skiing www.cornoallescale.net Food&Wine www.terredibologna.it Invest in Emilia-Romagna www.investinemiliaromagna.it Ducati www.ducati.com Lamborghini www.lamborghini.com Motor Valley www.motorvalley.it Promotor www.promotorinternational.it Motor Show www.motorshow.it Imola Circuit www.autodromoimola.com Imola Municipality www.comune.imola.bo.it Ima www.ima.it G.D. www.gidi.it Marposs www.marposs.com Datalogic www.datalogic.com Granarolo www.granarolo.it Segafredo www.segafredo.it Coop Adriatica www.coop.it Conserve Italia www.conserveitalia.it Sacmi www.sacmi.com Carpigiani www.carpigiani.it Busi Impianti www.busigroup.it Bonfiglioli www.bonfiglioli.com Building Construction www.nuovaquasco.it Galotti www.galottispa.it Hera www.gruppohera.it Vigorso Center www.inail.it Ramazzini Foundation www.ramazzini.it Montecatone www.montecatone.com Alfa Wassermann www.alfawassermann.it Yoox www.yoox.com Mandarina Duck www.mandarinaduck.com Omas www.omas.net Les Copains www.lescopains.it Furla www.furla.it Piquadro www.piquadro.com Bruno Magli www.brunomagli.it La Perla www.laperla.com NCH www.nch.it Achtoons www.achtoons.it Cineca www.cineca.it Centergross www.centergross.com Caab www.caab.it Interporto - Freight village www.bo.interporto.it Prologis www.prologis.com Bologna Airport www.bologna-airport.it Bologna Expo Center www.bolognafiere.it SUAP www.suap.provincia.bologna.it Telecommunication Network www.regionedigitale.net Research Labs www.aster.it CNR www.bo.cnr.it Enea www.enea.it University of Bologna www.unibo.it Johns Hopkins University www.jhubc.it Marconi’s Foundation www.fgm.it Gallery of Modern Art www.galleriadartemoderna.bo.it Bologna Museums www.iperbole.bologna.it/iperbole/bomusei/ Bologna Mondo www.bolognamondo.it Bologna Historic Theaters www.comune.bologna/bolognaturismo/teatri Opera House, The Teatro Comunale www.comunalebologna.it Arena del Sole Theater www.arenadelsole.it Future Film Festival www.futurefilmfestival.org Film Library www.cinetecadibologna.it discoverOttdef:Layout 1 6-06-2007 17:56 Pagina IV