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Hello!
we are
zeligstudio
Zeligstudio is a multidisciplinary design studio based
in Barcelona, working in branding, design and visual
communication. Fully structured to provide creativity,
graphic design, art direction, and production services
to afford global projects for national and international
clients such as: Eurosport, Rock in Rio, NBA/BBVA, Liga
BBVA, Audi, Televisión Española, Paramount Comedy, Gol
Televisión, La Sexta, Overon, Imagina group, etc.
We develop projects for all platforms: tv, commercial and corporate
audiovisuals, web content, viral, music video, event/exhibition design.
Our expertise in broadcast design and motion graphics for advertising
and companies operating in the communications sector enables us to
tackle any project from a strategic angle specially adapted to suit each
project.
We accompany initial project goals right through to delivery of
successful results enabling innovative solutions in design, animation,
filming, audio and experimenting with several graphic languages.
We design our teams so that every project has a dynamic, fitting and
distinctive approach.
Zeligstudio is part of the postproduction company Imasblue, with
facilities in Madrid and Barcelona.
Zeligstudio has been awarded on several occasions with
the PREMI LAUS from Adg FAD Barcelona, the Gold ADCE
from the Art Director Club of Europe and the BDA World
Gold Award from PROMAX and BDA International.
We have
worked for
8tv, Adg-Fad, Antena 3 Televisión, Applus Grupo Agbar, Aragón
Televisión, Barcelona Televisió, Canal Sur Televisión, CastillaLa Mancha Televisión, DDB, Fòrum Barcelona 2004, Eurosport,
Gol Televisión, Grup Serra, Grupo Hola, Grupo Lancelot, Grupo
Planeta, Imagina, Imasblue, La Sexta, Liga BBVA, McCann Erickson,
Mediapro, Ovideo, Paramount Comedy, Random House Mondadori,
Telemadrid, Televisió de Catalunya, Televisión Española, Radio
Televisión Canaria, Red Button, Vallès Oriental Televisió, Vinizius
Young & Rubicam
Gol
Sports Channel Branding
GOL is a football channel providing continuous
24-hour programming, including live
transmissions and pre-recorded broadcasts of
premier-league games.
The image emphasizes the concept of a high quality visual
channel that aims for the same spectacularity that is generated
when going to a real live game. The three dimensional concept
of the image is the axis on which the channel defines its’
personality.
The logo has been constructed by means of a specifically
designed typography, italicized and bold which transmits
strength, dynamism and forcefulness. The colour palette
revolves around metallic greys and reds.
Gol
Sports Channel On air
Gol
Set design aplication
La Sexta
Channel Branding On air
LaSexta is a general channel directed
at a young audience that is searching
for a different style of broadcasting.
During the second phase of their image, the
channel decided on a more solid identity by
restyling their logo and applying better graphic
application performance.
The new design maintains the corporate green
colour by means of a square that serves as a
support for the number “6”, creating a joint,
compact form. The corporate palette is widened
so as to add more shades to the screen and offair applications. The idents are based on the
cube concept; they animate in an abstract three
dimensional space and the unfolding action of the
cube generates multiple continuity formats.
La Sexta
Channel Branding On air
The children’s channel K3 focused its’
repositioning with the aim to better
connect with the tastes of a wider
audience increasing the amount of
viewers by means of a varied, broadcast
programming and an identity to match.
We designed a new logo with a style similar to the
typography of graffiti, able to blend in multiple
forms depending on the different aspirational worlds
of children and teens: music, food, the city, nature,
games, etc.
The graphic system that complements the channel
identity is based on a series of pattern animations of
stripes and circles in bright, acid colours which allow
for a great visual impact impregnation, especially in
its integration with hip hop rhythms.
K3
Channel Rebranding
Telediario
Televisión Española
News Program Identity
Rebranding of the news programs Telediario,
La2Noticias, los Desayunos and Centros
Territoriales, creating graphic systems that
are more in tune with the current corporate
identity of the channels, with new formulas of
displaying information.
The new identity moves towards more “organic” and
aerodynamic forms, searching out parallelism with the
continuity graphic developments.
The headers are based on a sequence of shots showing
an open space where the news items are generated, like
a metaphor for today’s information world. Each sequence
is produced by a series of three-dimensional layers that
“accumulate” forming shaped volumes with “architecturally”
soft forms, organic, that convey a futuristic concept, global
and technological, just like the news, like a wave emission.
Telediario
Set design aplication
La Sexta Notícias
News Program Identity
LaSexta Noticias is a reference program
of LaSexta channel whose target audience
is young and daring. Keeping this idea in
mind, image was designed to tackle the
classic visual codes of news programmes:
minimize the opening sequence presence
and strengthen the titling elements while
emphasizing content.
The creative approach was based on the idea of an
“interactive screen” where multiple images and texts
could coexist to try and break the lineality of the
graphic appearances. For the identifying elements,
(open and bumpers), a symbolic three dimensional
world was created, based on the concept of “loading”,
a sequence of bars that unfurl forming a visual
“crescendo”.
NOVA
Channel Branding
The new identity of this channel
mainly targeting a female audience is
an analogy to the world of women in
a broad sense, while at the same time
being modern, lifestyle-oriented and
carefree.
The project stems from the design of the logo
and a play on the graphics and conceptual idea
behind the letter “a” in “NOVA”. The letter “a” is
the quintessential termination of most everything
feminine in Spanish and throughout the staging it
transforms into the leitmotif: the “a” takes on the
role of a box containing a wealth of elements: it’s
fun, unexpected and daring.
The new logo is based on a straightforward
typographic composition of round shapes,
highlighting the letter “a” in the brand’s principal
color: fuchsia.
The idents are where we can really appreciate
the embodiment of the concept of “box” (caja in
Spanish) in the letter “a”: an animation of varying
particles (petals, stars, etc.) which emerge from
within generating shapes (a heart, a star), in
reference to the channel’s personality and style.
BBVA - NBA
Sponsoring piece as official NBA sponsor
This segment has been created for use on
different television channels as the BBVA
sponsor promotional piece that appears before
NBA broadcasts.
The sequence begins with the construction, from the interior
of the official basketball (Spalding), of the sponsor logo printed
upon the rugged surface and gives way to the 3D logo that
positions itself before a background of lights in corporate blue.
The piece reinforces the idea of the link between the ball and
the bank logo. The same animation concept has been used when
producing the replay in / out bumpers that are broadcast during
the matches for repetitions of best game highlights.
Bestial
Programme Identity
Identity design for the programme “Bestial”
about the life and vicissitudes of different
animals, directed at a family target.
During each chapter, the reporters follow domestic
animals, covering situations that unfold at the vet and
at home, as well as farm and zoo animals and aquarium
life, all in a friendly tone, warm and entertaining.
The programme identity is based on the representation
of the animal world through different onomatopoeias
and animal sounds corresponding to 3D typographies,
some made to look like fur and others in vivid colours,
that combine with the outline illustrations to aid in
contextualizing. All the elements are generated in
cadence with festive music, a street band, that allows
for rhythm in the programme editing and brings a bit of
humour to each piece.
Paramount Comedy
Programme Image
We have developed the Stand Up programme
rebranding of Paramount Comedy starting with
the reformulation of the show name, new logo
design and on-air and off-air image.
Starting with the denomination of its main monologue program
Central de Cómicos, a title architecture was constructed as well
as a graphic system to give coherence and uniformity to all the
formats: Central de Cómicos XXL, Central de Cómicos Express,
Zoom In, etc. All of these represent and transmit an original,
direct, fun, nocturnal ambience of the comedy genre.
Central de Cómicos bases its identity on shot trajectory starting
on a street filled with neon lights to the interior of a club, with a
music sequence “in crescendo” that announces the beginning of
the show.
8tv
Channel rebranding
8TV, the private television channel in
Catalunya, commissioned us to carry out the
evolution of its on-air image, conserving the
identity and morphology of their brand.
We proposed a series of idents in which different elements
such as streamers, balls and geometric pieces behaving in
different ways and that come together to generate the figure
“8”. This number, a reference to the position on the frequency
tuner the channel aspired to obtain, possesses a geometry
based on two almost symmetric circular areas. The idea of
forming these two circles enabled us to highlight the shape
of the logo and to generate a colorful and playful visual play.
Transmitting a friendly nod and a wink to viewers of this
general entertainment Catalan channel, thereby establishing a
bond with them.
BTV Notícies
News Program set design
Rock in Rio
Channel identity / special event
Design and implementation of two idents
for the channel Neox to promote ROCK IN
RIO, the music festival that the channel
exclusively broadcasts in its programming.
We created a small campaign to convey ‘the magic of
the moment’, that culminating instant of emotional
bonding between live music and body movement. An
environment and atmosphere plucked from the concept
of time coming to a delightful standstill.
Picture the scene: three people are suspended in the
air, wrapped in the night and the lights, conveying
powerful body gestures. Certain elements play upon
them, elements that lead to the moment of ecstasy and
frenzy at a concert: water, wind, smoke, lights, particles,
etc.
Much of the results’ secret is in relation to the effect of
suspension, which we managed to achieve with a super
slow-motion camera that can capture 300 fps.
Moto GP
Identity image proposal
Design proposal to promote the MotoGP
championship as a unique and diverse
event on Televisión Española.
Our proposal was designed to reflect the strength,
power and movement involved in the sport of
motorcycling. The ident presents the start of a
race alluding to the power of the motorcycles.
These were shown by way of beams of color on
a 3D track without actually having to depict a
realistic representation in itself. For the season
promos, the idea was to combine the aesthetics
of the motorcycle riders illustrated using graphic
lines, with 3D language of colorful wavy shapes
accompanying the trajectories.
Vietnam TV
News Program set design
AXN
Channel Identity
AXN and its sub-brands (White and Black)
are entertainment channels for a young
adult audience who likes action and
adventure, with the best international
series and movies.
We designed and directed two IDs to be broadcasted
simultaneously in Spain and in Portugal, in order to
congratulate Christmas time to their viewers.
Both are based on a typographical design through two
sentences with a Christmas message. The environment
is illustrated by way of tape “strips” that unfold in
waves and spirals forming around each of these phrases.
Every shot looks for spectacular angles and generates a
crescendo in the composition.
The aim was to create a colorful image, where the
3D animation of graphics interact with words and
generates a moving Christmas.
Brand identity
Brand identity
With great pleasure we have been invited to
exhibit our work at prestigious international
and national conferences and exhibitions such as:
Art Futura, BDA PROMAX Europe, Sign & Select,
Broadcat, BDA PROMAX International New York,
BAU, IDEP, Elisava, Metropolis, Computer Love,
Laus ADG-FAD etc.
Our work has also been showcased in publications
from around the world such as: ADCE Art Directors
Club of Europe, On Diseño, (SPÑ) SHOTS, Los Logos
Index Books, SELECT and Graphic Design from
Spain, Identity Made in Spain / Index Books, Guía
Creativity, Spain in Motion, Identidad Televisiva en
4D de Editorial DESIGN, Experimenta Annual, Visual
Magazine., Computerlove...
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