Station of the Year Application Form

Station of the Year Application Form
Created Thursday, June 06, 2013
Market size and contact information
Station Call Letters
WLLR-FM
Station Ownership
Clear Channel Media and Entertainment
Market City
Quad Cities (Davenport)
Market State
Iowa
Select your market size
Small (Arbitron Ranking 101+)
Contact Information
Who will be the primary contact for this entry?
Contact Information | Name
Jim O'Hara
Contact Information | Phone Number
563-344-7114
Contact Information | Email Address
[email protected]
Page 1
Ratings history
Ratings
Market rank and Country rank for AQH shares, 12+, Adults 18-49 and Adults 25-54.
What company do you use for rankings?
Arbitron
What is the type of measurement records you keep?
2-book Diary markets
Market Rank AQH - (2-book Markets)
Monday - Sunday 6:00 AM - Midnight
Spring 2012
Fall 2012
12+
1st
1st
Adults 18-49
1st
1st
Adults 25-54
1st
1st
Country Rank AQH - (2-book Markets)
Monday - Sunday 6:00 AM - Midnight
Spring 2012
Fall 2012
12+
1st
1st
Adults 18-49
1st
1st
Adults 25-54
1st
1st
Page 2
WLLR News Coverage
Since 1983, WLLR has been the market’s major source for news and information on the
FM dial, and during 2012 added the resources of TV partner KWQC-TV 6. With local
news every half hour in morning drive starting at 5am, updates from the KWQC-TV
newsroom in afternoon drive and breaking news as needed, WLLR keeps Quad Citians
on top of the days’ top stories.
News Staff and Anchors
* Terry James Quad Cities Morning Anchor
* Dan Kennedy Quad Cities Morning Anchor
* Gary Barrett Des Moines Bureau Morning Anchor
* David Nelson KWQC Quad Cities Today Morning Anchor
* Melissa Smith KWQC Quad Cities Today Morning Anchor
* Gary Metivier KWQC News Quad Cities Afternoon Anchor
* Sharon DeRycke KWQC News Afternoon Anchor
First Alert Weather
As the designated emergency broadcast station for the Iowa Quad City area, WLLR monitors and relays
severe weather and emergency information. The station is linked with the National Weather Service for instant
warnings if necessary. On a daily basis, WLLR’s news partner KWQC-TV provides ‘First Alert’ weather reports,
with their meteorologists providing at least 36 weather updates per day, as well as live continuing coverage
during severe events.
Traffic Information
WLLR ‘Total Traffic’ provides live Quad Cities traffic reports hourly each weekday morning and afternoon. The
on air team also breaks into programming when there is a major traffic concern. From crashes that close
major roads to backups on the metro bridges (I-74, Centennial bridge and the Rock Island Arsenal bridge),
WLLR listeners know they’ll get the information they need first. Dependable coverage when our listeners need
it most.
Emergency Alerts
When there is an emergency in Eastern Iowa/Western Illinois, WLLR News is on the job with complete and
continuing coverage. WLLR broadcasts messages for the emergency alert system (EAS) including severe
weather announcements and Amber alerts. WLLR news reporters give detailed information on weather
threats, from watches issued by the National Weather Service, to reports of power outages and downed
trees. WLLR goes on the air within minutes to alert and inform listeners, relaying information from authorities on
evacuations and locations of emergency shelters. During the winter, our news staff provides closing
information for area schools and businesses. We also put that information online.
Community Affairs Coverage
WLLR’s weekly public affairs show, ‘Q.C. Forum’, tackles issues important to the
Quad Cities. Each show contains 2-3 topics.
Here are some examples of those issues reported on during the CMA entry period:
* Economic development in Eastern Iowa/Western Illinois.
* Drug Addiction
* Bullying
* Education
* Environment
* Health
* Hurricane Sandy
* Local Politics/Presidential Election
* Mental Health
* Psychology
* Tourism
ness)
* Earthquake Preparation
* American Heart Association
* Financial Literacy
* VET Crisis Line
* SKILLS USA
* Energy Savers
* Boys Town
* Paralyzed Veterans
* Selective Service
* GED Test Prep
* Money Saving (The Pig)
* BOOSTUP.ORG
* YMCA
* AL ANON
* Adoption Congress
* Wounded Warrior PSA
* READY.GOV
* USO Invisible Wounds
* RUNAWAY.ORG
* Herbert Hoover Library
Public Service Announcements & Promotion
of Community Events During the CMA entry
period, WLLR aired approximately 12,000
public service announcements.
Here is just a sample of the causes we
featured:
* Central Church Coat Giveaway
* Lighting on the Moline Commons
* Circle Tap Fundraiser
* Firebirds Softball Trivia Night
* Wildwood Church of God ‘With Us’ Event
* Lung Cancer Awareness
* Teen Challenge
* Arthritis Prevention
* Vanderginst Holiday Bash for HavLife
* MS Connection
* Quad City Singers
* Veterans Memorial Park
* Muscatine Healthy Living
* US Veterans
* Holiday Carnival
* DVDS for Vets
* Jayden Benefit Dinner
* MLK day of Service
* Homeland Security
* One Pound at a Time
* Festival of Trees
* Miracles Can Happen Boys Ranch
* Charity Chili Cook-off
* Focus on the Family/Adultery
* Focus on the Family/Alcohol
* Free Furnace Giveaway
* Iowa Poetry Contest
* Red Ribbon Dinner
* Hand in Hand Chili Cook Off
* Tornado Preparation
WLLR knows Social Media is an increasingly important part of our listeners lives.
In the old days, listener communication with their favorite radio station was
strictly by mail (as in Post Office) or by telephone (land line at that!)--now,
cellphones, smartphones and tablets make it possible for listeners to interract
with us from ANYWHERE! That's why WLLR afternoon talent Jillene and
Promotions Director Cara Taylor invest time each day communicating with our
listeners via Facebook and Twitter. Community news, traffic & weather---and of
course country music and concert news--all at our listeners fingertips instantly!
$1,464,832!
That's how much money WLLR listeners have
donated to St. Jude Children's Hospital--from
our very first 'Country Cares for St. Jude'
Radiothon in 1992, through the 2013 event.
Cancer affects everyone and St Jude
specializes in fighting cancer and other
catastrophic diseases in CHILDREN. While the
two-day Radiothon each February is the focus
of WLLR's St Jude fundraising efforts, WLLR
keeps St. Jude Children's Hospital high profile
on the station year-round with events like the
'St. Jude Mini Golf', ‘round-up’, ‘jeans days’,
‘buck up’, and other retail promotions
designed to make it easy for listeners to
donate to St Jude Children’s Hospital.
*Source: Fall 2012 Arbitron 12+ Share, Country Aircheck’s Ratings & Revenue Companies Report, 2013
ADDITIONAL INFORMATION
Station Awards and Nominations
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WLLR VP/Market Manager Jeff Ashcraft Nominated for Country Aircheck GM of the Year, 2013.
WLLR’s ‘Leuck & Howe’ Nominated for Country Aircheck Personalities of the Year, 2013.
WLLR Finalist for CMA Radio Station of the Year, 2012
WLLR Nominated for Radio and Records Station of the Year, 2006
AUDIENCE SHARE
WLLR DOMINATES COUNTRY RADIO IN THE QUAD CITIES-AND THE NATION!
WLLR has been #1 in the Quad Cities Market since fall, 1989 & continues to
GROW. In fact, our 12+ share was shown to be the highest rated country
radio station in Country Aircheck’s 2013 Ratings and Revenues Report.
Persons 12+ Monday – Sunday 6a-12m Fall 2012
1
WLLR-FM Country
2
WXLP-FM Classic Hits
3t
WOC -AM News Talk Information
3t
KMXG-FM Adult Contemporary
5
KUUL-FM Pop Contemporary Hit Radio
6t
KBEA-FM Pop Contemporary Hit Radio
6t
KCQQ-FM Classic Rock
8
KBOB-FM Active Rock
9t
KQCS-FM Hot Adult Contemporary
9t
WYEC-FM Soft Adult Contemporary
11t
WFXN-AM All Sports
11t
WMT -AM News Talk Information
11t
KJOC-AM Oldies
11t
WGN -AM News Talk Information
11t
WKEI-AM News Talk Information
20.8
8.6
7.7
7.1
6.2
5.3
5.3
3.6
2.1
1.8
1.2
1.2
0.9
0.9
0.9
Persons 12+ Monday – Friday, By Daypart, Fall 2012
6-10am
1 WLLR-FM 21.2
2 WXLP-FM 13.2
3 KCQQ-FM 7.4
10am-3pm
1 WLLR-FM 23.0
2 WOC-AM 12.0
3 WXLP-FM 9.2
3-7pm
1 WLLR-FM 20.7
2 KMXG-FM 7.8
3 WXLP-FM 7.1
7p-Mid
1 WLLR-FM 18.0
2 KMXG-FM 12.2
3 KBEA-FM 8.6
Quad Cities Metro for each demo listed above, AQH Share,
from the Arbitron E-Book Listener Estimates
Pat Leuck & Dani Lynn Howe have been putting smiles on the faces of Quad Cities country listeners in the morning
for the past five years, but they’ve been with us longer than that: Dani since 1996 and Pat since 1989. Whether
talking about what’s going on in the news, doing shout-outs to their listener friends on their way to work,
interviewing country stars touring locally or cheering on the Cubs, Hawkeyes, Fighting Illini, Blackhawks or Bulls, Pat
and Dani truly reflect the attitudes and values unique to our Iowa-Illinois bi-state area.
Voted “Best Radio Personalities” by the readers of the River Cities Reader, LEUCK & HOWE host a daily segment on
the highly-rated ‘Quad Cities Today’ morning show on KWQC-TV 6 (NBC) called ‘Sixty Seconds with Leuck &
Howe’, with interesting news oddities, country music news and local community events. Most importantly, they’re
always doing all they can to helping local causes like ‘Light the Night’, ‘Special Olympics’, ‘Make a Wish’ & others,
plus those fund-raisers that seem to come along so frequently for families those whose lives have come upon
difficulties they didn’t expect.
Leuck & Howe are truly a special
morning team, involved in the
community as few others can be—
Dani actually has her own country
band! The ‘Dani Lynn Howe Band’
plays venues in our area year-round,
have opened for major country stars
like Martina McBride, Brad Paisley,
Phil Vassar & many others, and have
helped raise thousands of dollars for
charitable causes, most notably St
Jude Children’s Hospital.
No one who’s ever had an encounter with Pat
Leuck forgets the experience. Born and raised in
the Quad Cities (Moline High School class of ’75),
he’s a fun, regular guy who’s met most of WLLR’s
audience personally and no doubt remembers
each & every one of their--and their kids’-names! A member of the Orion (IL) Library Board,
Pat has long been deeply involved in the Quad
City community. A father of five and a lifelong
Chicago Cubs fan, he still believes they (the
Cubs) have a chance to win the World
Series...maybe next year?
Jim is a Quad City radio fixture, having been on air in
the market since 1977. In his time with WLLR (twenty
years), his daypart has never NOT been #1!
Jim’s on air style is smooth and conversational as he
keeps listeners in touch with breaking news like local
issues that affect us all, for example: traffic.
As Program Director, Jim has relationships with all the
major concert promoters bringing shows to the region
and at the same time, he has ongoing dialogues with
listeners about who THEY’D like to see perform in the
Quad Cities. And because Jim hosts a “All E-request
Lunch hour” segment from noon -1p, he has a personal
sense of the country music that our listeners really want
to hear.
Everyone likes Jillene! They have heard her on air, met
her at any of her many appearances in the area over
the past 3 years, or gotten to know her online via social
media, but the numbers bear it out: Quad Citians love
Jillene. Listen to this: the share of 12+ audience listening
to Jillene in the afternoons (20.7 Fall 2012)more than
DOUBLES that of any other station. Jillene is also the
area’s resident expert on “The Voice”. This NBC prime
time show featuring country superstar Blake Shelton
dominates network ratings, and in the Quad Cities,
Jillene is the go-to person for updates on the show and
predictions of who’ll advance. KWQC-TV recognized
this and uses Jillene exclusively for updates on the show
during their 5pm local news. Finally… Jillene know
SOCIAL! Social media director for WLLR, Jillene is always
on top of what’s happening in the Quad Cities and in
Country music. Check out her tweets and WLLR
facebook page wall posts any time country music… or
anything of intrest to WLLR listeners…is in prime time.
She’s on top of it and Jillene get and keeps the
dialogue going.
Relationships with the Country Music Community:
WLLR has been a member of the Country Music Association and the Academy
of Country Music Association, and continues to be an industry leader. Ron Evans
has been Music Director of WLLR since 1985; he has an outstanding relationship
with the country music record community and a genuine understanding of the
Quad Cities country listener. In an age where many companies have ONLY
mandated corporate playlists, Ron and Program Director Jim O’Hara choose
every song on WLLR locally based upon a combination of national trends, sales
& research and local requests and research. Daily playlists are also produced by
Ron Evans.
Sunday nights on WLLR is when new music gets DISCOVERED! ‘New:
Discover and Uncover!’ is a half hour of new songs by unsigned artists-definitely NOT the same old thing. During Spring, 2013 these artists and
groups enjoyed airplay on this show: Unwound, Teresa Wright, Sasha Beyce,
Dan Eubanks, Steve McCann, Chuck Bene and Richie Fields.
Quad City region artists Jake McVey, Ryan Bizarri and Shaun Cavanaugh
have their music posted for listeners to hear at www.wllr.com, thanks to
‘New: Discover and Uncover!’
Shaun
Cavanaugh
WLLR Morning Co-Host Dani Lynn Howe has her own band.
The ‘Dani Lynn Howe Band’ is one of the premier country bands in the
bi-state (Iowa/Illinois) area.
May, 2013 Jake McVey Interview for WLLR.com to discuss his new music,
touring in Iowa, and his visit to the Quad Cities that week. Hear Jake’s music
at http://www.1037wllr.com/pages/ohara.html
February, 2013 Adam Wayne, an unsigned country singer from Minnesota,
stopped by WLLR for an interview for WLLR.com, talking about getting his
career started, touring Minnesota, Iowa, Wisconsin and Missouri. Hear
Adam’s music at http://www.1037wllr.com/pages/ohara.html
Two years ago, WLLR launched an entirely new way for listeners to be involved in deciding which songs are played on
WLLR: the ‘Facebook Faceoff’.
It works like this:
Each Friday afternoon, WLLR announces the artist and title of two songs that will ‘face-off’ on WLLR’s Facebook page that
weekend. We post audio of the songs on WLLR’s website so listeners can compare the two.
From 6pm Friday night, until 9am Monday morning listeners can visit WLLR’s Facebook page and cast their votes, and
Monday morning ‘Leuck & Howe’ declare the winner!
Once a song wins, it stays on the Facebook Faceoff each weekend until: a) it loses, or b) it wins four weeks in a row. Once it
wins for four weeks it goes into WLLR’s‘Facebook Faceoff Hall of Fame’! Here are songs that listeners voted into WLLR’s
‘Facebook Faceoff Hall of Fame’ so far in 2013:
*The Farm “Home Sweet Home”
*Luke Bryan “Drunk On You”
*Chris Young “Neon”
*Lee Brice “Hard 2 Love”
*Brantley Gilbert “Kick It in the Sticks”
*Lauren Alaina “18 Inches”
*Jason Aldean, Luke Bryan, Eric Church “The Only Way I Know”
*Thompson Square “If I Didn’t Have You”
*Jerrod Niemann “Only God Could Love You More”
*Jake Owen “Anywhere With You”
*Jason Aldean “1994”
*Justin Moore “Point at You”
This promotion has not only helped us better gauge which songs really appeal to WLLR’s audience—but it’s also a lot of fun.
Local Support of Major Country Concerts:
During the CMA Entry Period, WLLR served as the official welcoming station for these major local concerts (beginning with
the most recent):
*JUSTIN MOORE with Special Guest: Dustin Lynch March 28, 2013 Adler Theatre
*LUKE BRYAN With: Thompson Square and Florida-Georgia Line March 2, 2013 Venue: i-Wireless Center Moline IL
*RASCAL FLATTS with the Band Perry and Kristen Kelly January 11, 2013 i-Wireless Center, Moline IL
*CARRIE UNDERWOOD with HUNTER HAYES November 16, 2012 i-wireless Center, Moline IL
*ERIC CHURCH October 5, 2012 i-Wireless Center Moline Il
*ZAC BROWN BAND August 3, 2012 i-Wireless Center, Moline IL
*The 2012 Mississippi Valley Fair
July 31-Aug 5, 2012 Mississippi Valley Fairgrounds, Davenport IA. Featuring country acts: Rodney Atkins, The Band Perry,
Billy Currington & Brantley Gilbert, Hank Williams Jr., Montgomery Gentry.
*The Heartland Jam 2012
July 20-21 Centennial Park, Davenport IA. Featuring Dierks Bentley, Justin Moore, Eric Church, Phil Vassar & others.
WHAT: In August 2012 country singer Rodney
Atkins turned his opening-night show at the
Mississippi Valley Fair and the daytime fair
surroundings into the music video for his song
“Just Wanna Rock ‘n’ Roll.”
RESULTS: The single lingered no higher than the
30s on the country charts, but the video had
more than 84,000 views.
Each New Year’s Eve WLLR Program Director Jim O’Hara counts down the
QUAD CITIES Top 40 for the year, the most requested--most popular hits of
the year. Here is the top 40 for 2012 that was played back 10am-2pm on
December 31, 2012 on WLLR:
40. RHETT, THOMAS
39. HOUSER, RANDY
38. BROWN, ZAC BAND
37. BIG & RICH
36. JUSTIN MOORE
35. BATES, GREG
34. FLORDIA-GEORGIA LINE
33. CHURCH, ERIC
32. MOORE, KIP
31. MCGRAW, TIM
30. NIEMANN, JERROD
29. THOMAS SQUARE
28. BRYAN, LUKE
27. THE BAND PERRY
26. OWEN, JAKE
25. BROWN, ZAC BAND
24. RASCAL FLATTS
23. BRICE, LEE
22. ALDEAN, JASON
21. UNDERWOOD, CARRIE
20. HAYS, HUNTER
19. LITTLE BIG TOWN
18. CORBIN EASTON
17. URBAN, KEITH
16. LAMBERT, MIRANDA
15. SHELTON, BLAKE
14. ALDEAN, JASON
13. SHELTON, BLAKE
12. BENTLEY, DIERKS
11. CHESNEY, KENNY
10. LOVE AND THEFT
9. KRAMER, JANA
8. LYNCH, DUSTIN
7. BRYAN, LUKE
6. CHURCH, ERIC
5. RASCAL FLATTS
4. UNDERWOOD, CARRIE
3. LAMBERT, MIRANDA
2. TURNER, JOSH
1. GILBERT, BRANTLEY
Something To Do with My Hands
How Country Feels
The Wind
That's Why I Pray
‘Til My Last Day
Did It for the Girl
Cruise
Creepin'
Beer Money
Truck Yeah
Shinin' On Me
Glass
Kiss Tomorrow Goodbye
Postcard from Paris
The One That Got Away
No Hurry
Come Wake Me Up
Hard To Love
Take A Little Ride
Blown Away
Wanted
Pontoon
Lovin' You Is Fun
For You
Fastest Girl in Town
Over
Fly Over States
Drink on It
5-1-5-0
Come Over
Angel Eyes
Why Ya Wanna
Cowboys and Angels
Drunk on You
Springsteen
Banjo
Good Girl
Over You
Time Is Love
You Don't Know Her Like I Do