Today`s Best Music

Today’s Best Music
Serving East Central Indiana
Muncie, Indiana
www.wlbc.com
765.288.4403
Audience
WLBC listeners make buying decisions, not only for themselves, but also for their parents, children &
grandchildren
59.9% female/ 40.1% male
49% have HHI of $50k + (index 105)
38% are employed full time (index 104)
53.2% have attended some college or more (index 106)
71% own their home (index 95)
26% indicated a Mini Van as their next vehicle (index 134)
46% indicated a Pick Up as their next vehicle (index 113)
25% indicated an SUV will be their next vehicle (index 114)
How to read this report:
The target adults who have attended college represent 29% of the adults who listen to WLBC Radio. The 106 index indicates
those persons are 6% more likely to have attended some college or more than the average adult in the market..
On-Line
WLBC listeners are
information seekers who
spend a lot of time on-line. If
you want to be considered
you have to reach them
where they are.
WLBC.com is the source for
community happenings, money
saving offers, local news, weather,
pet lost & found, and music news.
Maximize your marketing campaign
by reaching listeners on their
computers.
Clients may add internet exposure to
any media solution and boost results
with our full digital platform.
Solutions may include
Website Tile or Banner Ads with
links to your website,
Facebook/Twitter marketing, Email Marketing, Video Elements
on the website, Contesting, and
Microsite Building.
Wide Coverage
104.1 WLBC has served WLBCland for over half a century! Our Hot Adult Contemporary hits
reaches far into 7 counties in East Central Indiana! Our dependability ensures our Loyal Listener
Base.
104.1 WLBC listeners are educated, family oriented,
and own their own homes. Our research shows that
women in WLBCland love our Hot AC.
Steve Lindell
5am-10am, Monday-Friday
On-Air
The WLBC Wake Up Crew is hosted by Steve Lindell, a 22-year air personality at the #1
Radio station in WLBCland. The morning blends Today’s Best Music with WLBCland News.
The WLBC 10 Minute Weather Guarantee is another exclusive from the #1 source for
WLBCland weather for over 60 years.
10am-3pm, Monday-Friday
Since 1993, Kim Morris has hosted the WLBC Midday Show. Her listeners have won over
$28,000 free money for fuel during the WLBC Free Fuel Noon Hour. Fun features include
NASCAR and IRL news, “Beat the Box Office” , WLBC’s Top of the Box every Monday when
Kim reviews the biggest box office hits and chats with the stars of those films. Mid-days
mean music, movies, great giveaways & more.
Kim Morris
Brian Casey
3pm-7pm, Monday-Friday
Excitement is "on the air" with the #1 Rated WLBC Afternoon Show!! Host Brian Casey gets
interactive with his listeners. Focusing on news, weather and traffic updates, Brian will make
sure listeners’ drive home is smooth. With great giveaways and WLBC Car Tunes, listeners
wrap up their work day with Brian Casey!
7pm-Midnight, Monday-Friday
Simon’s getting interactive with his listeners as he hosts the All-Night Interactive Show. At
10 p.m. Simon hosts the YOU-Call-It Hour where fans are invited to E-quest, Text-quest ,
Face-quest, or even Tweet-quest their song requests! WLBC Live Lines are ALWAYS open
for WLBCland Fans to BE THE STAR on WLBCland's TOP RATED NIGHT SHOW!
Simon Hoying
Success Stories
Joe Ashcraft, Owner Ashcraft
Jewelers: Within a few days of
promoting in-house appraisal
service, inquiries increased 30%.
Victory Honda sold 17 cars on a Saturday in
Mid-March (no doubt with the help from a
WLBC Live Action Broadcast!)
Don Ford, Muncie Mission:
“We did it again, the 5th annual Golf Tournament was a success…thank you
for your dedication and assistance with all of the marketing details that are
required to pull off a successful golf tournament.”
Keith Hill, Owner of Country Side
Landscape reports: We find
WLBC’s a vital tool in promoting
our business. We have had a lot
of success with them!
Thank you WLBC!
Charles Vaught, owner
of Vaught’s Locks,
counted 80 phone calls
within his first week on
the air.
Affordable Pest
Control reports:
“Affordable Pest
Control is sold on
the power of WLBC
and great
commercials that
come from your
production
department.
Thanks again for all
you do.”
Alaska Heating & Cooling Public Relations and ROI reports our expectations at first were to get
some name recognition and get some business, but the results have been ten-fold. The
positive image that we know we’re showing to people, from offices, and salons to
vets…working people hear our name over and over and tell us…”Oh, we heard your name on
the radio…,” “we got your phone number off the radio, that’s how we knew who you were.”