View the underwriting brochure to see rates and more

Current Underwriters
“Polka, blues, and big
band music with no
commercials?
Supporting the unique
community voices on
KZUM is an easy choice.”
—Jamie Tallman,
N Street Drive-In
• 48 Bowl, Inc.
• Argyle Octopus Press, Inc.
“When you support a locallyrun community radio station,
something that is non-profit and
the people of your community
are coming together to create,
it really says a lot for your
business as to what you value.
That message is important and
meaningful to us and to those
who support small businesses.”
—Cinnamon Dokken,
A Novel Idea
• The Mill
• Bodhi Imports
• Nebraska Environmental
• Bodhi Organic Garden
Supply
• N Street Drive-In
• A Novel Idea
• The Canine Scrub
• Oak Creek Plants
• Charley Noble
• Community Crops
• Cultiva Coffee
• DISH
• Eagle Group Printing
• Pepe’s Bistro
• Pla Mor Ballroom
• Reynold Peterson Graphic
Design
• Screen Ink
• Gomez Art Supply
• Shirts 101
• Indigo Bridge
• Southeast Community
• Mulder Veterinary Hospital
of your community
• The Panic Bar
• Rivers Metal Products, Inc.
• Maggie’s Vegetarian Cafe
HEARTBEAT
• Open Harvest
• Gold Smith Jewelers
• Lincoln Glass
THE
& Flowers
• G&G Smoke Shop
Arts Center
“KZUM provides a variety
of programming not found
elsewhere, and it reaches
segments of the community
that other radio stations do not.
I listen to just about anything
and everything broadcast from
KZUM. It’s all enjoyable!”
—Jose J. Soto,
Southeast Community College
Trust
• Bourbon Theatre
• Mary Riepma Ross Media
“Music is a daily
necessity, and KZUM
serves up an intriguing
selection of must-hear
music.”
—Todd Rivers, Rivers
Metal Products, Inc.
& Espresso
• Blue Raven Music Studio
• Duffy’s Tavern
“People will often mention to
me that they hear DISH is an
underwriter on KZUM. I feel that
as an underwriter, I am more tied
to the community than doing
commercial radio. Not only do
you get your name out into the
community, you’re supporting the
music and the radio station.
I love KZUM.”
—Travis Green, DISH Restaurant
• Meadowlark Coffee
College
• Ten Thousand
Villages
• Zipline Brewery
• The Zoo Bar
3534 SOUTH 48TH STREET, SUITE 6
LINCOLN, NE 68506
General Manager:
402.474.5086 Ext. 5 >> [email protected]
Development Director:
402.474.5086 Ext. 6 >> [email protected]
Program Director:
402.474.5086 Ext. 3 >> [email protected]
WWW.KZUM.ORG
EST. 1978
Becoming a Partner
"The mission of KZUM is to educate and
build community through broadcast media, with
diverse and independent voices that enrich the
perspectives of our audience."
KZUM is Nebraska’s first and only community radio
station—currently broadcasting 150 hours of original, locallyproduced programming each week. We offer shows that
cover discussions about community issues, environmental
matters, gardening, pet care, and human services. We also
carry some of the best syndicated programming available,
such as Democracy Now!, Music City Roots, New Dimensions,
Beale Street Caravan, and more. KZUM strives to enlighten our
ever-growing, all-around listening community by broadcasting
in multiple languages, including English, Vietnamese, and
Spanish. Our music caters to many tastes, including:
Blues
JazzIndie-Rock
Hip Hop / Urban
Electronic
Folk
AmericanaWorld Gospel
Polka
Big Band
Celtic
Native American
Metal
Alternative Rock
Cajun
LatinReggae
Punk
Soul
“
ABOUT US
“
to me, community
radio is PRICELESS.
...
—Jeremiah Moore, Bourbon Theatre
RATES
We make it possible to show your support for KZUM on any budget
with personalized agreements. We also have discounts for
non-profit organizations. The following rates are standard, based
on 24 spots per month, with a link to your website on KZUM.org for
the duration of your contract.
T E R M
P E R
T O T A L
S P O T
New Wave
Monthly
$6.50
$156
We have the same interest—
OUR COMMUNITY.
Underwriting KZUM allows listeners the opportunity to get to
know you!
With our 20–30 second on-air announcements, you get to:
× Express the ideology and focus of your business
× Identify products and/or services provided by
your company
× Demonstrate your company’s commitment to KZUM’s
community, educational, and cultural missions.
Half Year
$6.00
$858
Since KZUM is a non-profit, community-operated, and
independent radio station, our goal is to remain funded by our
listeners and local businesses. Our success and continuous
growth is because of you, the underwriter and listener. We’ve
come a long way, and we have big dreams for KZUM—this is
where you come in.
UNDERWRITING VS. ADVERTISING
As an alternative to advertising, underwriting is a way for your
company (or non-profit organization) to gain community-wide
recognition for your business or cause.
Full Year
$5.50
$1,560
UNDERWRITING is a support statement in the form of an
informative announcement.
ADVERTISEMENTS are promotional spots produced in
an aggressive, drawn-out, pushy manner to compare your
business with competitors.
The difference is informative vs. promotional.
FULL YEAR PAID NOW
“
“
“
$1,500
OUR LISTENERS
“
“
“
WE’RE IN IT TOGETHER
WE ENCOURAGE local artists, musicians, and small businesses.
WE BUILD relationships by giving non-profit organizations
complimentary public service announcements and partnering
with corporate businesses through special event sponsorships.
WE PROMOTE our ever-growing, inclusive, cohesive, and
culturally-diverse community.
WE DO THIS not because it delivers an audience for your
business, but because such programming is central to
our mission.
Still asking yourself, "What’s the difference?"
HISTORY
KZUM was founded in 1978 by a small group of citizens
who saw the need for independent, non-commercial radio in
Lincoln. Beginning with just a handful of programmers and
a few hours of daily air time, KZUM has now grown to a 24/7
broadcast schedule—available worldwide and powered by more
than 90 volunteer programmers and three paid staff members.
KZUM SUPPORTS
... something DIFFERENT everyday,
and I just have to listen.
—Jennifer Davis-Korn, 48 Bowl
... they’re DOWN-TO-EARTH folks,
just like us.
—Mike & Lezlie, The Canine Scrub
... you get the ears and SUPPORT
of those in your own COMMUNITY.
—Kara & Kelly, The Panic
National studies have shown that listeners have a more positive
image of a company that underwrites on community radio, and
are more likely to frequent that business or organization as a
customer or supporter. Underwriting provides you a high profile
among KZUM’s loyal and ever-growing audience.
Our listeners enjoy:
× Sustainable living
× Supporting small businesses
× Dining at local eateries
× Attending live performances and other
cultural events