DigitalGlobe`s Crowdsourcing Platform

DigitalGlobe’s Crowdsourcing Platform
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James Sondag | February 24, 2016 Buildings with Solar Panels (in green) | Sydney, Australia
DigitalGlobe Proprietary and Business Confidential
DigitalGlobe Crowdsourcing: Workflow
Capability: DigitalGlobe collects 3 Million km2 of high‐resolution imagery … every day!
Challenge: How can we exploit mountains of imagery?
Solution: Fast, reliable insight from imagery using crowdsourcing & algorithms PIXELS
INSIGHT
DigitalGlobe Proprietary and Business Confidential
DigitalGlobe Crowdsourcing: 3 Crowds
Public
Paid
Internal Made up of
Made up of
~1,000,000
~10,000
Made up of
YOUR
registered users
vetted users
registered users
The public online community on Tomnod.com. Recruited and grown organically
Vetted crowd members who have a record of doing quality work Internal employees, analysis teams, or hand‐
picked public crowd members
Motivated by fun interface, interest in imagery, and desire to help
Amazon Mechanical Turk and GeoHIVE Workers are paid via Amazon Mechanical Payments
Motivated and paid by the customer.
Context, AOI, Tag‐Types are shared with the crowd
Context, AOI, Tag‐Types can be hidden/controlled
All campaign data is accessed only by private, obscure URL
Campaign is shared publicly by Tomnod and the online community
Campaign is hidden and kept private
Campaign is shared only with your org
DigitalGlobe Proprietary and Business Confidential
3
Crowdsourcing Platform
We have 2 offerings
Extraction of Geo Data
Enrichment of Geo Data
DigitalGlobe » Overview
DigitalGlobe Proprietary and Business Confidential
4
Crowdsourcing Platform
Offering #1
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Extraction of Geo Data
Generating a new geo dataset by Detecting and Extracting of point features (centroids) within imagery.
Complex polygons (via Tomnod Draw) coming soon
DigitalGlobe » Overview
DigitalGlobe Proprietary and Business Confidential
5
Extraction of Geo Data Flood Mapping St. Louis, Missouri | Jan 2016
DigitalGlobe Proprietary and Business Confidential
13 images collected between Jan 2 and Jan 13, 2016
DigitalGlobe collects imagery over the affected area.
Crowdsourcing campaign is launched to 1 Million people via Email/Social Media
Pre‐Event
Post‐Event
Pre‐Event and Post Event Imagery is offered to give the crowd context
DigitalGlobe Image Analysts validate crowd points
7,781 users
1,122,060 MapViews
135,003 tags dropped:
2,374 Flooded / Damaged Buildings
409 Areas of Major Destruction
1,248 Impassable Road / Bridge
Final Results are exported into SHP, KMZ, GeoJSON, WMS, WebMap, etc..
Crowdsourcing Platform
We have 2 offerings
Extraction of Geo Data
Enrichment of Geo Data
DigitalGlobe » Overview
DigitalGlobe Proprietary and Business Confidential
13
Crowdsourcing Platform
Offering #2
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Enrichment of Geo Data
DigitalGlobe » Overview
Enriching an existing geo dataset by Validating it, Classifying it, or adding additional Attributes to it. This is done by displaying each individual feature over imagery and asking the crowd a simple binary question about it.
DigitalGlobe Proprietary and Business Confidential
14
Enrichment of Geo Data
Solar Panel Mapping Adelaide, SA | January 2016
DigitalGlobe Proprietary and Business Confidential
Customer provides Features to the crowdsourcing team
The crowd classifies
by answering 1 question about it
Green Polygons represent buildings with Solar Panels
Results are
acquired quickly
Enrichment of Geo Data
Output
This is our product
DigitalGlobe Proprietary and Business Confidential
Enrichment of Geo Data: Features we can find and add as attributes
Roof Types
Solar Panels
Above Ground Swimming Pool
In‐Ground Swimming Pool
Jacuzzis/Spas
Uncovered Deck
Pool Enclosure
Driveway
Cars parked in street
Large Trees Covering Roof
Chimney
Roof Dormer
Detached Garage
Shed
Pink = Campaigns we have already run
DigitalGlobe Proprietary and Business Confidential
If you want…
• To do feature extraction
• Data that can’t be derived from
algorithms
• Attributes added to existing datasets
• QC/QA on their existing vectors
DigitalGlobe » Overview
DigitalGlobe Proprietary and Business Confidential
THINK
If you want…
OF
• To do feature extraction
• Data that can’t be derived from
algorithms
CROWDSOURCING
• Attributes added to existing datasets
• QC/QA on their existing vectors
DigitalGlobe » Overview
DigitalGlobe Proprietary and Business Confidential
Crowdsourcing Platform: Learn More
Get more info: [email protected]
Request a Quote:
Join a Campaign:
Download Results:
pricing.tomnod.com
www.tomnod.com
blog.tomnod.com
DigitalGlobe Proprietary and Business Confidential