Success Story Popken Fashion Group - Success with
Transcription
Success Story Popken Fashion Group - Success with
Success Story Popken Fashion Group - Success with Style Koppermann und Popken Fashion Group – a success story Based in Rastede, Lower Saxony (Germany), POPKEN FASHION the initial core project has already been successfully comple- GROUP has for many years counted as the leading provider of ted. The Koppermann project team helps the system‘s admi- larger sizes in ladies fashion. Customers love the north German nistrators to sustainably handle continuously changing market company not only for its exclusive fashion in larger sizes, but requirements in a future-oriented fashion. also for its tradition and passion for cuts and colour designs. Koppermann offers its customers long-term partnerships and a POPKEN FASHION GROUP has used Koppermann‘s creative progressive evolution of its comprehensive solution. It is there- solution TEX-DESIGN™ since 2010 to optimise the artistic de- fore hardly surprising that POPKEN FASHION GROUP and sign of its collections and stay abreast of the fast-paced fashion Koppermann are already starting a new process optimisation segment and meet increasing product requirements. The neces- project: the implementation of the Fabric Library that enables sity to digitise the entire product development process was also all the relevant fabric types to be logged and managed across recognised in parallel, and so the company went in search of seasons. This provides an optimum overview for everyone in- an efficient and powerful PLM solution capable of taking on the volved in the creative process. challenge. Koppermann was able to secure the deal during the Innovative with a passion for success with style! selection process thanks to its flexible database structure and seamless continuity, ultimately replacing the existing third-party About Koppermann solution and the time-consuming work with Excel lists over the Koppermann is a leading provider of software solutions and course of a multi-stage project. Comprehensive work process re- consulting services to the fashion and textile industry. The com- structuring and standardisation led to a noticeable reduction in pany is well-positioned and today holds a market penetration the amount of work for users and sustainable savings in time and rate of 2/3 of the Top 15 in the German clothing industry. Kop- resources with regard to product development. „In addition to permann has more than 1,200 customers world-wide and its the highly flexible solution and comprehensive expert know-how, market potential is far from exhausted. After all, more than 50 what impressed us most were the cooperation based on part- employees work daily at improving industry processes through nership and the outstanding project management“, comments innovative solutions. Barbara Arnold-Reinschmidt, purchasing manager at POPKEN We use our technology to help companies to bring their pro- FASHION GROUP. duct development and marketing processes on to a path of All products, regardless of whether full package or outward innovation and to improve them significantly. Manufacturers processing, are initially recorded and defined using the Kop- an internal Action Calendar that is centrally defined at the start and retailers opting for Koppermann gain a strategic partner permann PLM solution. All the necessary steps in the workflow of the season. The models themselves independently define the who views the value-adding process from collection planning process are subsequently monitored. The Koppermann PLM so- Action Calendar applicable to them on the basis of specific cha- to development to sales-promoting in-store designs as a central lution assists users with calendar management and tracking via racteristics and in doing so generate their respective target date. process. This is achieved in part through freely customisable Other quality assurance matters such as a comprehensive inco- databases and the timely visualisation of models and sales are- ming goods inspection or sample assessment are also logged as. Specially trained teams of IT and fashion experts ensure a and tracked centrally within the Koppermann solution. reliable introduction and continuous operation of the systems. Another successful project milestone was initiated through the About POPKEN FASHION GROUP competence lies in the production and distribution of ladies POPKEN FASHION GROUP consists of the fashion enterprises As a multi-channel company, POPKEN FASHION GROUP acquisition of the GINA LAURA brand. The existing PLM system was successfully replaced by Koppermann in 2016 during the course of the acquisition to create a continuous, cross-company PLM landscape. Employees at GINA LAURA are currently preparing the first collection using the Koppermann solution. The PLM solution in place at POPKEN FASHION GROUP is under continuous further development, regardless of the fact that Koppermann Computersysteme GmbH . Tel. +49 8178 97 010 . [email protected] . www.koppermann.com ULLA POPKEN GmbH and GINA LAURA GmbH & Co. KG. The two companies own the proprietary brands ULLA POPKEN, GINA LAURA, JP1880 and STUDIO UNTOLD. The success of the four labels is founded on long-standing experience, family roots and a keen entrepreneurial spirit. The group‘s core fashion in larger sizes. today distributes its fashion range throughout the world – in more than 30 countries and around 650 outlets, by mail order and Internet sales and through selected B2B partners. The group employs a combined workforce of more than 4,000 employees. Koppermann Computersysteme GmbH . Tel. +49 8178 97 010 . [email protected] . www.koppermann.com