Agency and Client Handbook

Agency
and Client
Handbook
Advertising Rates
Effective 1st Jan 2014
Frequency Listing
103.3FM Klang Valley | 103.6FM Penang | 104.5FM Johor /Johor Bahru
103.6FM Alor Setar
|
95.2FM Taiping
|
103.7FM Ipoh
|
103.6FM Seremban
90.3FM Melaka | 98.0FM Kuantan | 102.8FM Kuala Terengganu
103.3FM Kota Bharu | 90.7FM Langkawi | 96.1FM Kuching
102.4FM Kota Kinabalu | 101.3FM Miri | 103.0FM Sandakan
Astro Channel 856
Language : Bahasa Malaysia
Target Audience 18 to 34 year olds
4.66 Million
Malaysia’s
Number
Radio
Station
Music Hit Terbaik
Listeners Per Week Aged 10+
2.37 Million
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
2.38 Million
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Digital Statistic
era.fm
fb.era.fm
twitter.era.fm
instagram.era.fm
youtube.era.fm
ERA fm
373,495
Average Unique Visitors (July - Sept 2013)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to ERA fm’s website over the
course of a specified time period.
1,576,663
Average Page Views (July - Sept 2013)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
444,000
294,000
Average Monthly
Unique Visitors
(July - Sept 2013)
Average Monthly
Unique Visitors
(July - Sept 2013)
Social Media
842,000
77,000
165,000
34,000
Total Fans
Talking About This
Followers
The number of people
who have subscribed
to follow tweets
of ERA fm
Followers
The number of people
who have subscribed
to follow instagram posts
of ERA fm
The number of fans and
people who talking about
ERA fm’s Facebook page.
30,000
Subscribers
The number of
people who have
subscribed to ERA fm’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)
Online and Mobile Listenership
Average
Time
Spent
Listening
42 mins
22 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
5,380,000
Peninsula Malaysia Rate Card
1st January 2014 - 31st December 2014
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Whole Malaysia
Month of 2014
Jan
Feb Mar
Apr May Jun
Day and Time
Jul
Aug Sep Oct
Nov Dec
Incl. Seasonality +10%
Mon to Fri 6am to 10am
733
806
733
Mon to Fri 10am to 1pm
457
502
457
Mon to Fri 1pm to 4pm
385
424
385
Mon to Fri 4pm to 8pm
550
605
550
Mon to Fri 8pm to 12mn
347
381
347
Mon to Fri 12mn to 6am
100
110
100
Sat & Sun 6am to 10am
383
421
383
Sat & Sun 10am to 1pm
344
379
344
Sat & Sun 1pm to 4pm
316
347
316
Sat & Sun 4pm to 8pm
365
402
365
Sat & Sun 8pm to 12mn
355
391
355
Sat & Sun 12mn to 6am
100
110
100
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
431
475
431
Sat & Sun
335
370
335
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Central ROS 6am to 12mn
201
Northern ROS 6am to 12mn
121
Southern ROS 6am to 12mn
121
East Coast ROS 6am to 12mn
110
*Seasonality adjustment is not applicable for regional commercials
*6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2012 | All People 10+
Survey 2, 2013 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
640
362,400
1.77
733
377,300
1.94
93
14.5%
10am to 1pm
415
331,600
1.25
457
274,300
1.66
42
10%
1pm to 4pm
350
265,000
1.32
385
248,200
1.55
35
10%
4pm to 8pm
480
317,600
1.51
550
340,600
1.61
70
14%
8pm to 12mn
315
226,600
1.39
347
254,500
1.36
32
10%
Survey 2, 2012 | Target Group 18 to 39
Survey 2, 2013 | Target Group 18 to 39
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
640
184,000
3.48
733
159,800
4.59
10am to 1pm
415
177,900
2.33
457
124,000
3.68
1pm to 4pm
350
123,900
2.82
385
78,300
4.92
4pm to 8pm
480
139,400
3.44
550
128,200
4.29
8pm to 12mn
315
93,800
3.36
347
118,100
2.93
ROS Monday to Sunday
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Saturday & Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
386
1.27
431
294.400
1.46
CPR Based On All People 10+
Weekend Broadcast
Ave. Qtr. Hr
Rate Change
45
12%
CPR Based On All People 10+
Survey 2, 2013 | All People 10+
Rate (RM)
Rate Change
LIU
Survey 2, 2013 | All People 10+
CPM
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Cental Region
201
125,400
1.60
Northern region
121
60,800
1.99
Southern Region
121
78,500
1.54
East Coast Region
110
29,700
3.70
6am to 10am
383
265,600
1.44
10am to 1pm
344
400,600
0.86
1pm to 4pm
316
240,700
1.31
4pm to 8pm
365
264,000
1.38
8pm to 12mn
355
215,200
1.65
Kota Kinabalu
Survey 2, 2013 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
6am to 10am
99
11,400
10am to 1pm
85
7,000
1pm to 4pm
85
5,600
4pm to 8pm
95
8pm to 12mn
80
CPM
Kuching
Survey 2, 2013 | All People 10+
Rate (RM)
8.68
6am to 10am
99
17,100
5.79
12.14
10am to 1pm
85
11,800
7.20
15.18
1pm to 4pm
85
5,900
14.41
7,800
12.18
4pm to 8pm
95
12,700
7.48
5,500
14.55
8pm to 12mn
80
7,200
11.11
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Ave. Qtr. Hr
CPM
Monday to Friday
Frequency Listing
101.8FM Klang Valley | 99.7FM Penang | 95.4FM Johor /Johor Bahru
| 100.2FM Taiping | 100.6FM Ipoh | 100.6FM Seremban
106.4FM Melaka | 101.1FM Kuantan | 101.2FM Kuala Terengganu
102.3FM Kota Bharu | 100.1FM Langkawi | 96.9FM Kuching
104.0FM Kota Kinabalu | 103.2FM Miri | 100.6FM Sandakan
99.7FM Alor Setar
Astro Channel 853
Language : Mandarin / Cantonese
Target Audience 10 to 29 year olds
2.05 Million
Malaysia’s
Number
Chinese
Radio
Station
Listeners Per Week Aged 10+
1.20 Million
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
1.16 Million
MY FM My Music
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Digital Statistic
my.com.my
instagram.my.com.my
155,536
Average Unique Visitors (July - Sept 2013)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to MY FM’s website over the course
of a specified time period.
727,905
Average Page Views (July - Sept 2013)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
180,000
146,000
Average Monthly
Unique Visitors
(July - Sept 2013)
Average Monthly
Unique Visitors
(July - Sept 2013)
MYFM_Malaysia
twitter.my.com.my
fb.my.com.my
youtube.my.com.my
MYFM_Malaysia
Social Media
354,000
30,000
9,800
6,700
6,700
11,700
Total Fans
Talking About This
Followers
The number of people
who have subscribed
to follow tweets
of MY FM
Followers
The number of people
who have subscribed
to follow instagram posts
of MY FM
Followers
Subscribers
The number of
people who have
subscribed to MY FM’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)
Online and Mobile Listenership
Average
Time
Spent
Listening
56 mins
34 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
1,774,000
Peninsula Malaysia Rate Card
1st January 2014 - 31st December 2014
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2014
Jan
Feb Mar
Day and Time
Incl. Seasonality +10%
Apr May Jun
Jul
Aug Sep Oct
Nov Dec
Incl. Seasonality +5%
Mon to Fri 6am to 10am
1076
978
1027
Mon to Fri 10am to 1pm
618
562
590
Mon to Fri 1pm to 4pm
589
535
562
Mon to Fri 4pm to 8pm
835
759
797
Mon to Fri 8pm to 12mn
356
324
340
Mon to Fri 12mn to 6am
99
90
95
Sat & Sun 6am to 10am
327
297
312
Sat & Sun 10am to 1pm
460
418
439
Sat & Sun 1pm to 4pm
437
397
417
Sat & Sun 4pm to 8pm
397
361
379
Sat & Sun 8pm to 12mn
267
243
255
Sat & Sun 12mn to 6am
99
90
95
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
574
522
548
Sat & Sun
359
326
342
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Central ROS
10am to 4pm & 8pm to 12mn
287
Northern ROS
10am to 4pm & 8pm to 12mn
191
Southern ROS
191
East Coast ROS
174
10am to 4pm & 8pm to 12mn
10am to 4pm & 8pm to 12mn
*Seasonality adjustment is not applicable for regional commercials
*10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2012 | All People 10+
Survey 2, 2013 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
850
242,200
3.51
978
219,000
4.46
128
15%
10am to 1pm
520
195,400
2.66
562
168,200
3.34
42
8%
1pm to 4pm
495
180,400
2.74
535
140,100
3.82
40
8%
4pm to 8pm
660
183,400
3.60
759
172,200
4.41
99
15%
8pm to 12mn
300
87,200
3.44
324
76,500
4.24
24
8%
Survey 2, 2012 | Target Group 18 to 39
Survey 2, 2013 | Target Group 18 to 39
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
6am to 10am
850
74,200
11.46
978
73,300
13.34
10am to 1pm
Ave. Qtr. Hr
CPM
520
67,300
7.73
562
51,300
10.95
1pm to 4pm
495
56,700
8.73
535
39,800
13.43
4pm to 8pm
660
74,500
8.86
759
53,400
14.21
8pm to 12mn
300
30,100
9.97
324
19,800
16.36
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Weekend Broadcast
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
468
2.78
522
146,000
3.57
CPR Based On All People 10+
Rate Change
Rate Change
54
11.45%
CPR Based On All People 10+
Survey 2, 2013 | All People 10+
LIU
Survey 2, 2013 | All People 10+
CPM
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
130,600
2.27
Cental Region
287
40,900
7.02
167,600
2.49
397
Northern region
4.84
3.16
191
39,500
125,800
4pm to 8pm
361
126,700
2.85
Southern Region
191
27,400
6.97
8pm to 12mn
243
74,000
3.28
East Coast Region
174
13,700
12.70
Rate (RM)
Ave. Qtr. Hr
6am to 10am
297
10am to 1pm
418
1pm to 4pm
Saturday & Sunday
Kota Kinabalu
Monday to Friday
Survey 2, 2013 | All People 10+
Survey 2, 2013 | All People 10+
CPM
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
4,400
21.59
6am to 10am
95
12,700
7.48
1,700
48.24
10am to 1pm
82
6,900
11.88
82
900
91.11
1pm to 4pm
82
3,600
22.78
91
2,100
43.33
4pm to 8pm
91
10,000
9.10
72.00
8pm to 12mn
72
3,700
19.46
Rate (RM)
6am to 10am
95
10am to 1pm
82
1pm to 4pm
4pm to 8pm
8pm to 12mn
Kuching
72
Ave. Qtr. Hr
1,000
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
CPM
Frequency Listing
92.9FM Klang Valley | 92.8FM Penang | 97.6FM Johor /Johor bahru
92.8FM Alor Setar
|
93.6FM Taiping
|
92.7FM Ipoh
|
95.0FM Seremban
93.0FM Melaka | 93.2FM Kuantan | 94.8FM Kuala Terengganu
92.8FM Kota Bharu | 92.4FM Langkawi | 95.3FM Kuching
100.8FM Kota Kinabalu | 105.8FM Miri | 99.8FM Sandakan
Astro Channel 852
Language : English
Target Audience 10 to 29 year olds
Malaysia’s
Number
English
Radio
Station
Malaysia’s No.1
Hit Music Station
1.09 Million
Listeners Per Week Aged 10+
413,000
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
610,000
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Digital Statistic
hitz.fm
fb.hitz.fm
twitter.hitz.fm
instagram.hitz.fm
youtube.hitz.fm
hitz.fm
273,054
Average Unique Visitors (July - Sept 2013)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to hitz fm’s website over the course
of a specified time period.
2,748,376
Average Page Views (July - Sept 2013)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
278,000
206,000
Average Monthly
Unique Visitors
(July - Sept 2013)
Average Monthly
Unique Visitors
(July - Sept 2013)
Social Media
760,000
140,000
202,000
15,100
Total Fans
Talking About This
Followers
The number of people
who have subscribed
to follow tweets
of hitz fm
Followers
The number of people
who have subscribed
to follow instagram posts
of hitz fm
The number of fans and
people who talking about
hitz fm’s Facebook page.
9,800
Subscribers
The number of
people who have
subscribed to hitz fm’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)
Online and Mobile Listenership
Average
Time
Spent
Listening
38 mins
17 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
2,300,000
Peninsula Malaysia Rate Card
1st January 2014 - 31st December 2014
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Whole Malaysia
Month of 2014
Jan
Feb Mar
Apr May Jun
Day and Time
Jul
Aug Sep Oct
Nov Dec
Incl. Seasonality +10%
Incl. Seasonality +10%
Mon to Fri 6am to 10am
748
823
748
823
Mon to Fri 10am to 1pm
390
429
390
429
Mon to Fri 1pm to 4pm
440
484
440
484
Mon to Fri 4pm to 8pm
616
678
616
678
Mon to Fri 8pm to 12mn
475
523
475
523
Mon to Fri 12mn to 6am
77
85
77
85
Sat & Sun 6am to 10am
240
264
240
264
Sat & Sun 10am to 1pm
224
246
224
246
Sat & Sun 1pm to 4pm
240
264
240
264
Sat & Sun 4pm to 8pm
276
304
276
304
Sat & Sun 8pm to 12mn
229
252
229
252
Sat & Sun 12mn to 6am
77
85
77
85
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
428
471
428
471
6am to 2am
230
253
230
253
Sat & Sun
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Central ROS 6am to 12mn
209
Northern ROS 6am to 12mn
125
Southern ROS 6am to 12mn
125
East Coast ROS 6am to 12mn
119
*Seasonality adjustment is not applicable for regional commercials
*6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2012 | All People 10+
Survey 2, 2013 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
Rate (RM)
Ave. Qtr. Hr
CPM
680
242,200
10am to 1pm
390
195,400
8.90
748
42,200
17.73
68
10%
5.77
390
34,100
11.44
0
0%
1pm to 4pm
440
180,400
5.14
440
42,200
10.43
0
0%
4pm to 8pm
8pm to 12mn
560
183,400
5.88
616
73,100
8.43
56
10%
475
87,200
4.93
475
63,100
7.53
0
0%
Survey 2, 2012 | Target Group 18 to 39
Monday to Friday
Rate (RM)
6am to 10am
680
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Ave. Qtr. Hr
Rate (RM)
Ave. Qtr. Hr
CPM
41,100
16.55
748
26,500
28.23
390
40,300
9.68
390
18,600
20.97
440
56,100
7.84
440
29,600
14.86
560
61,200
9.15
616
51,500
11.96
475
65,800
7.22
475
49,600
9.58
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
CPM
411
5.30
CPR Based On All People 10+
Weekend Broadcast
Rate (RM)
Ave. Qtr. Hr
Rate (RM)
Ave. Qtr. Hr
428
50,200
CPM
Rate Change
8.52
17
4.1%
LIU
Survey 2, 2013 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Cental Region
209
25,900
8.07
Northern region
125
11,800
10.59
Southern Region
125
8,600
14.53
East Coast Region
119
3,900
30.51
6am to 10am
240
28,800
8.33
224
48,200
4.65
1pm to 4pm
240
43,600
5.50
4pm to 8pm
276
47,700
5.79
8pm to 12mn
229
56,700
4.04
Survey 2, 2013 | All People 10+
Kuching
Survey 2, 2013 | All People 10+
CPM
Monday to Friday
Rate (RM)
6,700
14.18
6am to 10am
95
12,600
7.54
5,500
14.91
10am to 1pm
82
13,500
6.07
82
4,900
16.73
1pm to 4pm
82
6,700
12.24
91
6,700
13.58
4pm to 8pm
91
14,700
6.19
16.00
8pm to 12mn
72
6,600
10.91
Rate (RM)
6am to 10am
95
10am to 1pm
82
1pm to 4pm
4pm to 8pm
8pm to 12mn
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
CPM
10am to 1pm
Monday to Friday
ROS Monday to Sunday
CPR Based On All People 10+
Survey 2, 2013 | All People 10+
Saturday & Sunday
Kota Kinabalu
Survey 2, 2013 | Target Group 18 to 39
CPM
ROS Monday to Sunday
Rate Change
72
Ave. Qtr. Hr
4,500
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Ave. Qtr. Hr
CPM
Frequency Listing
94.5FM Klang Valley | 91.0FM Penang | 99.1FM Johor /Johor Bahru
91.0FM Alor Setar | 91.3FM Taiping | 94.3FM Ipoh | 94.2FM Seremban
91.1FM Melaka | 94.1FM Kuantan | 98.3FM Kuala Terengganu
94.6FM Kota Bharu | 97.7FM Kuching | 101.6FM Kota Kinabalu
Astro Channel 855
Language : English
Target Audience 25 to 39 year olds
Malaysia’s
Number
Choice
For
Variety
Malaysia’s Best
Music
323,000
Listeners Per Week Aged 10+
122,000
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
157,000
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Digital Statistic
mix.fm
fb.mix.fm
twitter.mix.fm
instagram.mix.fm
youtube.mix.fm
Mixdotfm
45,882
Average Unique Visitors (July - Sept 2013)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to MIX fm’s website over the course
of a specified time period.
184,312
Average Page Views (July - Sept 2013)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
78,000
53,000
Average Monthly
Unique Visitors
(July - Sept 2013)
Average Monthly
Unique Visitors
(July - Sept 2013)
Social Media
43,000
20,000
10,000
1000
Total Fans
Talking About This
Followers
The number of people
who have subscribed
to follow tweets
of MIX fm
Followers
The number of people
who have subscribed
to follow instagram posts
of MIX fm
The number of fans and
people who talking about
MIX fm’s Facebook page.
916
Subscribers
The number of
people who have
subscribed to MIX fm’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)
Online and Mobile Listenership
Average
Time
Spent
Listening
50 mins
22 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
700,000
Peninsula Malaysia Rate Card
1st January 2014 - 31st December 2014
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2014
Jan
Feb Mar
Day and Time
Incl. Seasonality -5%
Apr May Jun
Jul
Aug Sep Oct
Nov Dec
Incl. Seasonality +5%
Mon to Fri 6am to 10am
304
320
336
Mon to Fri 10am to 1pm
239
252
265
Mon to Fri 1pm to 4pm
239
252
265
Mon to Fri 4pm to 8pm
294
309
324
Mon to Fri 8pm to 12mn
212
223
234
Mon to Fri 12mn to 6am
64
67
70
Sat & Sun 6am to 10am
170
179
188
Sat & Sun 10am to 1pm
195
205
215
Sat & Sun 1pm to 4pm
185
195
205
Sat & Sun 4pm to 8pm
204
215
226
Sat & Sun 8pm to 12mn
179
188
197
Sat & Sun 12mn to 6am
64
67
70
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
225
237
249
Sat & Sun
178
187
196
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Central ROS 6am to 12mn
119
Northern ROS 6am to 12mn
71
Southern ROS 6am to 12mn
71
East Coast ROS 6am to 12mn
71
*Seasonality adjustment is not applicable for regional commercials
*6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2012 | All People 10+
Monday to Friday
Rate (RM)
6am to 10am
320
10am to 1pm
265
1pm to 4pm
265
4pm to 8pm
8pm to 12mn
Ave. Qtr. Hr
Survey 2, 2013 | All People 10+
CPM
Rate (RM)
13,800
23.19
320
13,400
23.88
0
0%
24,600
10.77
252
16,200
15.54
-13
-5%
24,200
10.95
252
12,500
20.14
-13
-5%
325
18,600
17.47
309
16,000
19.30
-16
-5%
235
24,200
9.71
223
11,200
19.93
-12
-5%
Survey 2, 2012 | Target Group 18 to 39
Monday to Friday
Rate (RM)
6am to 10am
320
10am to 1pm
1pm to 4pm
4pm to 8pm
325
8pm to 12mn
235
Ave. Qtr. Hr
5,700
56.14
320
4,900
4,900
265
15,300
17.32
252
4,100
4,100
265
12,000
22.08
252
2,500
2,500
7,900
41.14
309
5,600
5,600
13,200
17.80
223
3,600
3,600
Rate (RM)
CPM
245
12.68
CPR Based On All People 10+
Ave. Qtr. Hr
CPM
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
Ave. Qtr. Hr
237
12,400
CPM
Rate Change
19.13
-8
-3.16%
CPR Based On All People 10+
Survey 2, 2013 | All People 10+
Rate (RM)
Rate Change
Survey 2, 2013 | Target Group 18 to 39
Rate (RM)
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Saturday & Sunday
CPM
CPM
ROS Monday to Sunday
Weekend Broadcast
Ave. Qtr. Hr
LIU
Survey 2, 2013 | All People 10+
CPM
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
5,900
30.34
Cental Region
119
7,600
15.66
14,900
13.76
Northern region
71
2,700
26.30
Southern Region
71
800
88.75
East Coast Region
71
1,400
50.71
Ave. Qtr. Hr
6am to 10am
179
10am to 1pm
205
1pm to 4pm
195
11,700
16.67
4pm to 8pm
215
7,000
30.71
8pm to 12mn
188
7,600
24.74
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Frequency Listing
105.7FM Klang Valley | 104.4FM Penang | 94.6FM Johor /Johor Bahru
| 89.3FM Taiping | 100.5FM Ipoh | 104.6FM Seremban
92.2FM Melaka | 104.7FM Kuantan | 105.9FM Kuala Terengganu
104.3FM Kota Bharu | 100.1FM Kuching | 103.2FM Kota Kinabalu
104.4FM Alor Setar
Astro Channel 854
Malaysia’s
Number
English
Radio Station
For The Most
Affluent
Audience
Language : English
Target Audience 35 to 49 year olds
No.1 Time Spent Listening (TSL)
per week amongst English stations
at 9 hours and 59 mins
252,000
Listeners Per Week Aged 10+
Classic Hits All Day
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Digital Statistic
litefm.com.my
fb.litefm.com.my
twitter.litefm.com.my
instagram.litefm.com.my
youtube.litefm.com.my
LiteFM
44,092
Average Unique Visitors (July - Sept 2013)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to LiteFM’s website over the
course of a specified time period.
209,620
Average Page Views (July - Sept 2013)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
117,000
66,000
Average Monthly
Unique Visitors
(July - Sept 2013)
Average Monthly
Unique Visitors
(July - Sept 2013)
Social Media
21,684
7,000
4,000
187
Total Fans
Talking About This
Followers
The number of people
who have subscribed
to follow tweets
of LiteFM
Followers
The number of people
who have subscribed
to follow instagram posts
of LiteFM
The number of fans and
people who talking about
LiteFM’s Facebook page.
334
Subscribers
The number of
people who have
subscribed to LiteFM’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)
Online and Mobile Listenership
Average
Time
Spent
Listening
55 mins
27 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
1,100,000
Peninsula Malaysia Rate Card
1st January 2014 - 31st December 2014
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2014
Jan
Feb Mar
Day and Time
Incl. Seasonality -5%
Apr May Jun
Jul
Aug Sep Oct
Nov Dec
Incl. Seasonality +5%
Mon to Fri 6am to 10am
356
375
394
Mon to Fri 10am to 1pm
235
247
259
Mon to Fri 1pm to 4pm
181
190
200
Mon to Fri 4pm to 8pm
266
280
294
Mon to Fri 8pm to 12mn
188
198
208
Mon to Fri 12mn to 6am
54
57
60
Sat & Sun 6am to 10am
138
145
152
Sat & Sun 10am to 1pm
146
154
162
Sat & Sun 1pm to 4pm
125
132
139
Sat & Sun 4pm to 8pm
164
173
182
Sat & Sun 8pm to 12mn
105
110
116
Sat & Sun 12mn to 6am
54
57
60
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
203
214
225
Sat & Sun
129
136
143
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Central ROS 6am to 12mn
107
Northern ROS 6am to 12mn
64
Southern ROS 6am to 12mn
64
East Coast ROS 6am to 12mn
64
*Seasonality adjustment is not applicable for regional commercials
*6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2012 | All People 10+
Survey 2, 2013 | All People 10+
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
395
33,400
11.83
375
11,800
31.80
-20
-5%
10am to 1pm
260
21,400
12.15
247
18,400
13.42
-13
-5%
1pm to 4pm
200
18,000
11.11
190
13,400
14.18
-10
-5%
4pm to 8pm
295
29,800
9.90
280
23,300
12.03
-15
-5%
8pm to 12mn
208
25,200
8.25
198
31,700
6.23
-10
-5%
Monday to Friday
Survey 2, 2012 | Target Group 18 to 39
Monday to Friday
Rate (RM)
6am to 10am
395
10am to 1pm
1pm to 4pm
4pm to 8pm
295
8pm to 12mn
208
Ave. Qtr. Hr
Ave. Qtr. Hr
CPM
Rate (RM)
5,500
71.82
375
5,400
69.49
260
8,700
29.89
247
4,700
52.55
200
8,800
22.73
190
5,800
32.76
10,200
28.92
280
8,400
33.36
9,900
21.01
198
8,200
24.10
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
CPM
223
9.78
CPR Based On All People 10+
Rate Change
Survey 2, 2013 | Target Group 18 to 39
CPM
ROS Monday to Sunday
Weekend Broadcast
Rate (RM)
Ave. Qtr. Hr
CPM
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
Ave. Qtr. Hr
214
18,200
CPM
11.75
Rate Change
-9
-4.11%
CPR Based On All People 10+
Survey 2, 2013 | All People 10+
LIU
Survey 2, 2013 | All People 10+
Ave. Qtr. Hr
CPM
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
145
9,500
15.26
Cental Region
107
10,500
10.19
154
12,000
12.83
1pm to 4pm
132
Northern region
9.85
17.14
64
6,500
7,700
4pm to 8pm
173
14,200
12.18
Southern Region
64
600
106.67
8pm to 12mn
110
22,000
5.00
East Coast Region
64
600
106.67
Saturday & Sunday
6am to 10am
10am to 1pm
Rate (RM)
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Frequency Listing
96.7FM Klang Valley | 97.1FM Penang | 87.8FM Johor /Johor Bahru
97.1FM Alor Setar
|
96.4FM Taiping
|
96.9FM Ipoh
|
96.9FM Seremban
96.0FM Melaka | 97.2FM Kuantan | 97.5FM Kuala Terengganu
93.8FM Kota Bharu | 100.9FM Langkawi | 102.1FM Kuching
104.9FM Kota Kinabalu | 87.7FM Miri | 104.6FM Sandakan
Astro Channel 857
Malaysia’s
Number
Radio Station
For Listeners
Aged 30
& Above
Music Retro
Terbaik
Language : Bahasa Malaysia
Target Audience 35 to 49 year olds
3.50 Million
Listeners Per Week Aged 10+
1.80 Million
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
1.73 Million
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Digital Statistic
twitter.sinar.fm
sinar.fm
fb.sinar.fm
instagram.sinar.fm
youtube.sinar.fm
75,209
Average Unique Visitors (July - Sept 2013)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to SINAR fm’s website over the
course of a specified time period.
298,288
Average Page Views (July - Sept 2013)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
218,000
Average Monthly
Unique Visitors
(July - Sept 2013)
Mobile
116,000
Average Monthly
Unique Visitors
(July - Sept 2013)
SINARfm
Social Media
172,000
10,000
24,000
5,500
Total Fans
Talking About This
Followers
The number of people
who have subscribed
to follow tweets
of SINAR fm
Followers
The number of people
who have subscribed
to follow instagram posts
of SINAR fm
The number of fans and
people who talking about
SINAR fm’s Facebook page.
2,600
Subscribers
The number of
people who have
subscribed to SINAR fm’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)
Online and Mobile Listenership
Average
Time
Spent
Listening
46 mins
25 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
1,900,000
Peninsula Malaysia Rate Card
1st January 2014 - 31st December 2014
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2014
Jan
Feb Mar
Apr May Jun
Day and Time
Jul
Aug Sep Oct
Nov Dec
Incl. Seasonality +10%
Mon to Fri 6am to 10am
645
710
645
Mon to Fri 10am to 1pm
445
490
445
Mon to Fri 1pm to 4pm
330
363
330
Mon to Fri 4pm to 8pm
450
495
450
Mon to Fri 8pm to 12mn
285
314
285
Mon to Fri 12mn to 6am
65
72
65
Sat & Sun 6am to 10am
278
306
278
Sat & Sun 10am to 1pm
321
353
321
Sat & Sun 1pm to 4pm
218
240
218
Sat & Sun 4pm to 8pm
266
293
266
Sat & Sun 8pm to 12mn
210
231
210
Sat & Sun 12mn to 6am
65
72
65
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
363
399
363
Sat & Sun
246
271
246
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
10am to 4pm & 8pm to 12mn
Central ROS
218
Northern ROS
10am to 4pm & 8pm to 12mn
145
Southern ROS
145
East Coast ROS
145
10am to 4pm & 8pm to 12mn
10am to 4pm & 8pm to 12mn
*Seasonality adjustment is not applicable for regional commercials
*10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2012 | All People 10+
Rate (RM)
Ave. Qtr. Hr
6am to 10am
645
466,600
10am to 1pm
445
410,600
1pm to 4pm
330
245,800
4pm to 8pm
450
8pm to 12mn
285
Monday to Friday
Survey 2, 2013 | All People 10+
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
1.38
645
333,000
1.94
0
0%
1.08
445
336,200
1.32
0
0%
1.34
330
223,200
1.48
0
0%
306,000
1.47
450
257,100
1.75
0
0%
242,400
1.18
285
223,200
1.28
0
0%
Survey 2, 2012 | Target Group 18 to 39
Survey 2, 2013 | Target Group 18 to 39
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
645
186,800
3.45
645
148,000
4.36
10am to 1pm
445
159,400
2.79
445
162,300
2.74
1pm to 4pm
330
84,500
3.91
330
94,400
3.50
4pm to 8pm
450
86,900
5.18
450
100,100
4.50
8pm to 12mn
285
59,800
4.77
285
74,000
3.85
ROS Monday to Sunday
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
CPM
363
1.01
CPR Based On All People 10+
Weekend Broadcast
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
363
CPM
1.01
Rate Change
0
0%
CPR Based On All People 10+
Survey 2, 2013 | All People 10+
LIU
Survey 2, 2013 | All People 10+
CPM
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
242,500
1.15
Cental Region
218
94,500
2.31
359,400
0.89
Northern region
145
91,300
1.59
Southern Region
145
50,000
2.90
East Coast Region
145
15,200
9.54
Saturday & Sunday
Rate (RM)
6am to 10am
Ave. Qtr. Hr
278
10am to 1pm
321
1pm to 4pm
218
176,600
1.23
4pm to 8pm
266
204,800
1.30
8pm to 12mn
210
187,000
1.12
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Frequency Listing
99.3FM Klang Valley | 99.3FM Penang | 103.7FM Johor /Johor Bahru
102.4FM Alor Setar
|
102.1FM Taiping
|
97.9FM Ipoh
|
101.5FM Seremban
99.7FM Melaka | 101.9FM Langkawi
Astro Channel 859
Language : Tamil
Target Audience 18 to 34 year olds
Malaysia’s
Number
Tamil
Radio
Station
Aaha Siranta Isai
1.95 Million
Listeners Per Week Aged 10+
1.09 Million
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
1.17 Million
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Digital Statistic
thr.fm/raaga
fb.thr.fm
twitter.thr.fm
instagram.thr.fm
youtube.thr.fm
THR_Raaga
44,889
Average Unique Visitors (July - Sept 2013)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to THR Raaga’s website over the
course of a specified time period.
258,423
Average Page Views (July - Sept 2013)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
86,000
54,000
Average Monthly
Unique Visitors
(July - Sept 2013)
Average Monthly
Unique Visitors
(July - Sept 2013)
Social Media
142,000
14,200
29,000
3,000
Total Fans
Talking About This
Followers
The number of people
who have subscribed
to follow tweets
of THR Raaga
Followers
The number of people
who have subscribed
to follow instagram posts
of THR Raaga
The number of fans and
people who talking about
THR Raaga’s Facebook page.
3,200
Subscribers
The number of
people who have
subscribed to THR Raaga’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)
Online and Mobile Listenership
Average
Time
Spent
Listening
47 mins
20 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
1,000,000
Peninsula Malaysia Rate Card
1st January 2014 - 31st December 2014
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for West Coast Peninsula Malaysia
Month of 2014
Jan
Feb Mar
Day and Time
Apr May Jun
Jul
Aug Sep Oct
Incl. Seasonality +5%
Nov Dec
Incl. Seasonality +5%
Mon to Fri 6am to 10am
240
252
240
252
240
Mon to Fri 10am to 1pm
190
200
190
200
190
Mon to Fri 1pm to 4pm
160
168
160
168
160
Mon to Fri 4pm to 8pm
180
189
180
189
180
Mon to Fri 8pm to 12mn
140
147
140
147
140
West Coast ROS Rates - West Coast Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn, Monday to Sunday broadcast.
Mon to Sun 6am to 12mn
164
172
164
172
164
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2012 | All People 10+
Survey 2, 2013 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
6am to 10am
240
259,600
0.92
240
285,000
0.84
0
0%
10am to 1pm
190
259,200
0.73
190
301,800
0.63
0
0%
1pm to 4pm
160
214,400
0.75
160
210,900
0.76
0
0%
4pm to 8pm
180
214,000
0.84
180
238,200
0.76
0
0%
8pm to 12mn
140
195,400
0.72
140
200,200
0.70
0
0%
Survey 2, 2012 | Target Group 18 to 39
Survey 2, 2013 | Target Group 18 to 39
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
240
100,500
2.39
240
88,800
2.70
10am to 1pm
190
116,000
1.64
190
116,700
1.63
1pm to 4pm
160
99,000
1.62
160
82,700
1.93
4pm to 8pm
180
86,100
2.09
180
71,300
2.52
8pm to 12mn
140
94,300
1.48
140
86,800
1.61
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
164
CPM
0.77
CPR Based On All People 10+
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
164
CPR Based On All People 10+
CPM
Rate Change
0.77
0
0%
Frequency Listing
88.8FM Kuantan
106.8FM Kuala Terengganu
88.1FM Kota Bharu
Astro Channel 863
Language : Bahasa Malaysia
Target Audience 18 to 39 year olds
Malaysia’s
Number
East Coast
Radio
Station
Permata
Pantai Timur
1.70 Million
Listeners Per Week Aged 10+
971,000
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
1.00 Million
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Digital Statistic
gegar.thr.fm
fb.thr.fm/gegar
twitter.thr.fm/gegar
instagram.gegar.thr.fm
youtube.thr.fm/gegar
THRGEGAR
109,461
Average Unique Visitors (July - Sept 2013)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to THR Gegar’s website over
the course of a specified time period.
583,975
Average Page Views (July - Sept 2013)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
318,000
266,000
Average Monthly
Unique Visitors
(July - Sept 2013)
Average Monthly
Unique Visitors
(July - Sept 2013)
Social Media
355,000
30,000
12,100
2,800
Total Fans
Talking About This
Followers
The number of people
who have subscribed
to follow tweets
of THR Gegar
Followers
The number of people
who have subscribed
to follow instagram posts
of THR Gegar
The number of fans and
people who talking about
THR Gegar’s Facebook page.
7,900
Subscribers
The number of
people who have
subscribed to THR Gegar’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)
Online and Mobile Listenership
Average
Time
Spent
Listening
43 mins
26 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
4,300,000
Peninsula Malaysia Rate Card
1st January 2014 - 31th December 2014
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for East Coast Peninsula Malaysia
Month of 2014
Jan
Feb Mar
Day and Time
Incl. Seasonality -5%
Apr May Jun
Jul
Aug Sep Oct
Nov Dec
Incl. Seasonality +10%
Mon to Fri 6am to 10am
144
152
167
152
Mon to Fri 10am to 1pm
83
87
96
87
Mon to Fri 1pm to 4pm
83
87
96
87
Mon to Fri 4pm to 8pm
83
87
96
87
Mon to Fri 8pm to 12mn
68
72
79
72
East Coast ROS Rates - East Coast Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Mon to Sun 6am to 2am
78
82
90
82
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2012 | All People 10+
Monday to Friday
Rate (RM)
6am to 10am
10am to 1pm
Survey 2, 2013 | All People 10+
Ave. Qtr. Hr
CPM
Rate (RM)
152
155,400
0.98
152
87
214,400
0.41
87
1pm to 4pm
87
244,200
0.36
87
4pm to 8pm
87
198,400
0.44
8pm to 12mn
72
190,200
0.38
Survey 2, 2012 | Target Group 18 to 39
Ave. Qtr. Hr
CPM
Rate Change
178,900
0.85
0
0%
244,100
0.36
0
0%
150,300
0.58
0
0%
87
163,400
0.53
0
0%
72
141,100
0.51
0
0%
Survey 2, 2013 | Target Group 18 to 39
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
152
102,000
1.49
152
94,600
1.61
10am to 1pm
87
140,300
0.62
87
135,000
0.64
1pm to 4pm
87
96,600
0.90
87
83,700
1.04
4pm to 8pm
87
85,900
1.01
87
87,400
1.00
8pm to 12mn
72
102,900
0.70
72
74,400
0.97
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
82
CPM
0.40
CPR Based On All People 10+
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
82
CPR Based On All People 10+
CPM
Rate Change
0.40
0
0%
Frequency Listing
103.0FM Klang Valley | 106.5FM Penang | 103.3FM Johor Bahru
98.4FM Johor | 106.5FM Alor Setar | 104.9FM Taiping | 98.5FM Ipoh
97.9FM Seremban | 107.3FM Melaka | 100.0FM Kuantan
104.8FM Kuala Terengganu | 99.8FM Kota Bharu | 103.7FM Kuching
98.6FM Kota Kinabalu | 102.4FM Miri | 102.2FM Sandakan
Astro Channel 858
Language : Mandarin/Cantonese
Target Audience 35 to 49 year olds
397,000
Listeners Per Week Aged 10+
175,000
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
A Fresh New
Perspective
With Heart
228,000
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Digital Statistic
fb.melody.com.my
melody.com.my
instagram.melody.com.my
Average Unique Visitors (July - Sept 2013)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to MELODY FM’s website over
the course of a specified time period.
182,926
Average Page Views (July - Sept 2013)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
77,000
73,000
(July - Sept 2013)
MELODY FM
weibo.melody.com.my
youtube.melody.com.my
Social Media
31,617
Average Monthly
Unique Visitors
twitter.melody.com.my
Average Monthly
Unique Visitors
(July - Sept 2013)
33,000
5,000
703
192
Total Fans
Talking About This
Followers
Followers
The number of people
who have subscribed
to follow tweets
of MELODY FM
The number of people
who have subscribed
to follow instagram posts
of MELODY FM
The number of fans and
people who talking about
MELODY FM’s Facebook page.
367
Subscribers
The number of
people who have
subscribed to MELODY FM’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)
Online and Mobile Listenership
Average
Time
Spent
Listening
60 mins
24 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
705,000
Peninsula Malaysia Rate Card
1st January 2014 - 31st December 2014
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2014
Jan
Feb Mar
Day and Time
Incl. Seasonality +10%
Apr May Jun
Jul
Aug Sep Oct
Nov Dec
Incl. Seasonality +5%
Mon to Fri 6am to 10am
337
306
321
Mon to Fri 10am to 1pm
246
224
235
Mon to Fri 1pm to 4pm
240
218
229
Mon to Fri 4pm to 8pm
283
257
270
Mon to Fri 8pm to 12mn
142
129
135
Mon to Fri 12mn to 6am
55
50
53
Sat & Sun 6am to 10am
133
121
127
Sat & Sun 10am to 1pm
188
171
180
Sat & Sun 1pm to 4pm
179
163
171
Sat & Sun 4pm to 8pm
162
147
154
Sat & Sun 8pm to 12mn
109
99
104
Sat & Sun 12mn to 6am
41
37
39
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
211
192
202
Sat & Sun
146
133
140
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Regional Broadcast
Regional Commercial-Buy Option
Per 30 Second Commercial
Central ROS 6am to 12mn
107
Northern ROS 6am to 12mn
71
Southern ROS 6am to 12mn
71
East Coast ROS 6am to 12mn
71
*Seasonality adjustment is not applicable for regional commercials
*6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2013 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
306
30,700
9.95
15
5%
10am to 1pm
224
42,900
5.23
20
10%
1pm to 4pm
218
25,500
8.54
20
10%
4pm to 8pm
257
28,400
9.06
12
5%
8pm to 12mn
129
20,800
6.19
12
10%
Rate Change
Survey 2, 2013 | Target Group 18 to 39
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
306
11,300
27.04
10am to 1pm
13.20
224
17,000
1pm to 4pm
218
9,200
23.67
4pm to 8pm
257
10,400
24.74
8pm to 12mn
129
6,400
20.11
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
192
Ave. Qtr. Hr
27,300
CPM
Rate Change
7.03
14
7.81%
CPR Based On All People 10+
Weekend Broadcast
Survey 2, 2013 | All People 10+
LIU
Survey 2, 2013 | All People 10+
CPM
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
20,300
5.96
Cental Region
107
16,600
6.45
35,300
4.84
163
Northern region
10.00
5.99
71
7,100
27,200
4pm to 8pm
147
17,400
8.45
Southern Region
71
2,400
29.58
8pm to 12mn
99
17,400
5.69
East Coast Region
71
1,200
59.17
Rate (RM)
Ave. Qtr. Hr
6am to 10am
121
10am to 1pm
171
1pm to 4pm
Saturday & Sunday
Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia
Astro Radio Sarawak
Station’s Profile
No.1 Malay station with
108,700
listeners per week aged 10+
No. 1 Malay station with
highest exclusive audience
16,200
Total Fans
fbsarawak.era.fm
No.1 Chinese station with
102,000
listeners per week aged 10+
No. 1 Chinese Breakfast show with
83,500 listener per week aged 10+
15,800
Total Fans
fbsarawak.my.com.my
No.1 English station with
164,400
listeners per week aged 10+
No. 1 English Breakfast show with
99,700 listener per week aged 10+
22,800
No. 1 English Drive show with
105,700 listener per week aged 10+
Total Fans
Source – Nielsen Radio Listenership Survey (Kota Kinabalu & Kuching),2013 for all people 10+ & Facebook - Dec 2013
Astro Radio Sdn Bhd (403472-D)
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak.
T 082 288 111 F 082 288 128 Email [email protected]
fbsarawak.hitz.fm
Sarawak Rate Card
Effective 1st January 2014
Music Hit Terbaik
Language : Bahasa Malaysia
Frequency in Kuching : 96.1FM
Website : era.fm
Target Audience 18 to 34 year olds
Frequency in Miri : 101.3FM
Spot - Buy Rate Per 30 Second Commercial
Time Zone
6am to 10am
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Monday to Friday
RM 99
RM 85
RM 85
RM 95
RM 80
Saturday & Sunday
RM 60
RM 68
RM 60
RM 70
RM 60
MY FM My Music
Language : Mandarin | Cantonese
Frequency in Kuching : 96.9FM
Website : my.com.my
ROS Package*
Mon to Sun
RM 69
Target Audience 10 to 29 year olds
Frequency in Miri : 103.2FM
Spot - Buy Rate Per 30 Second Commercial
Time Zone
6am to 10am
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Monday to Friday
RM 95
RM 82
RM 82
RM 91
RM 72
Saturday & Sunday
RM 49
RM 56
RM 51
RM 58
RM 48
ROS Package*
Mon to Sun
RM 64
Malaysia’s No. 1 Hit Music Station
Language : English
Frequency in Kuching : 95.3FM
Website : hitz.fm
Target Audience 10 to 29 year olds
Frequency in Miri : 105.8FM
Spot - Buy Rate Per 30 Second Commercial
Time Zone
6am to 10am
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Monday to Friday
RM 95
RM 82
RM 82
RM 91
RM 72
Saturday & Sunday
RM 49
RM 56
RM 51
RM 58
RM 48
ROS Package*
Mon to Sun
RM 64
Sarawak ROS Rates
*Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn, Monday to Sunday broadcast.
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak.
T 082 288 111 F 082 288 128 Email [email protected]
Astro Radio Sabah
Station’s Profile
No.1 Malay station with
97,900
listeners per week aged 10+
No.1 Malay Breakfast Show with
64,500 listeners per week aged 10+
Time Zone
36,000
Total Fans
fbsabah.era.fm
No.1 Chinese station with
35,800
listeners per week aged 10+
No. 1 Chinese Breakfast show with
27,200 listener per week aged 10+
13,700
Total Fans
fbsabah.my.com.my
No.1 English station with
94,300
listeners per week aged 10+
No. 1 English Breakfast show with
56,000 listener per week aged 10+
18,500
No. 1 English Drive show with
53,700 listener per week aged 10+
Total Fans
Source – Nielsen Radio Listenership Survey (Kota Kinabalu & Kuching),2013 for all people 10+ & Facebook - Dec 2013
Astro Radio Sdn Bhd (403472-D)
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah.
T 088 532 411 F 088 532 422 Email [email protected]
fbsabah.hitz.fm
Sabah Rate Card
Effective 1st January 2014
Music Hit Terbaik
Language : Bahasa Malaysia
Frequency in K. Kinabalu : 102.4FM
Website : era.fm
Target Audience 18 to 34 year olds
Frequency in Sandakan : 103.0FM
Spot - Buy Rate Per 30 Second Commercial
Time Zone
6am to 10am
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Monday to Friday
RM 99
RM 85
RM 85
RM 95
RM 80
Saturday & Sunday
RM 60
RM 68
RM 60
RM 70
RM 60
MY FM My Music
Language : Mandarin | Cantonese
Frequency in K. Kinabalu : 104.0FM
Website : my.com.my
ROS Package*
Mon to Sun
RM 69
Target Audience 10 to 29 year olds
Frequency in Sandakan : 100.6FM
Spot - Buy Rate Per 30 Second Commercial
Time Zone
6am to 10am
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Monday to Friday
RM 95
RM 82
RM 82
RM 91
RM 72
Saturday & Sunday
RM 49
RM 56
RM 51
RM 58
RM 48
ROS Package*
Mon to Sun
RM 64
Malaysia’s No. 1 Hit Music Station
Language : English
Frequency in K. Kinabalu : 100.8FM
Website : hitz.fm
Target Audience 10 to 29 year olds
Frequency in Sandakan : 99.8FM
Spot - Buy Rate Per 30 Second Commercial
Time Zone
6am to 10am
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Monday to Friday
RM 95
RM 82
RM 82
RM 91
RM 72
Saturday & Sunday
RM 49
RM 56
RM 51
RM 58
RM 48
ROS Package*
Mon to Sun
RM 64
Sabah ROS Rates
*Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn, Monday to Sunday broadcast.
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah.
T 088 532 411 F 088 532 422 Email [email protected]
Spot Buy Premium Placement
Loading Charges
Placement Restrictions
Loading
Example
Placed first or last commercial in ANY
(scheduled) advertising break.*
Example:
If the advertising break scheduled is from
6.10am – 6.13am, the commercial can be placed
first or last and charged 1.5 times the time zone rate.
* Note: Not a specific advertising break.
50%
Placed within the specific hour/s of a time zone.
Example:
The commercial is placed anytime
between 7am – 8am.
Placed within a specific (scheduled)
advertising break.
Example:
If it is to be placed in the 2nd advertising break
and that breaks occurs between 7.20am – 7.22am.
100 %
200 %
1.5 times the time zone rate
RM 69
RM 440 X 1.5 = RM 660.00
Calculated to the
nearest Ringgit.
2.0 times the time zone rate
RM 440 x 2.0 = RM 880.00
3.0 times the time zone rate
RM 440 X 3.0 = RM 1320.00
NOTE:
· There will be no fixed chronological time placement available (e.g. a commercial placed at 7.30am daily).
· There will not be any commercial placement within any News Broadcast.
· All spots are subject to availability upon confirmation.
· All loading charges will be calculated to the nearest Ringgit.
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding
terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur.
T 03 - 9543 8888 F 03 - 9543 3888 Email [email protected]
Astro Radio Joint Rates
January & February 2014
Effective for Peninsula Malaysia Commercial Broadcast
Joint Rate Spot Buy Monday to Friday Placement
Weekday
January & February 2014 Joint Rates
Time | Zone
ERA fm
SINAR fm
THR Gegar
hitz fm
MIX fm
LiteFM
MY FM
6am to 10am
711
610
129
726
271
317
1076
301
202
10am to 1pm
431
407
74
357
201
197
600
208
160
1pm to 4pm
364
302
74
403
201
152
571
203
134
4pm to 8pm
533
425
74
598
261
237
835
253
151
8pm to 12mn
327
261
61
435
178
158
346
126
118
178
139
MELODY FM THR Raaga
Joint Rate Ros Monday - Sunday Placement
Minimum 35 spots over 7 consecutive days on any available time zone between 6am - 2am.
Mon to Sun ROS 6am to 2am
407
332
70
392
190
172
557
MIX fm
LiteFM
MY FM
Joint Rate Spot Buy Saturday & Sunday Placement
Weekend
January & February 2014 Joint Rates
Time | Zone
ERA fm
SINAR fm
THR Gegar
hitz fm
MELODY FM THR Raaga
6am to 10am
345
250
129
216
145
117
317
116
202
10am to 1pm
310
289
74
202
166
124
446
160
160
1pm to 4pm
284
196
74
216
157
107
424
152
134
4pm to 8pm
329
239
74
248
174
140
385
137
151
8pm to 12mn
302
189
61
206
152
89
259
93
118
Joint Rates Terms & Conditions:
1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations.
2. All spots must be placed on the same date and timebelt across the packages purchased.
Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day.
3. Number of spots purchased must be equal in numbers across the stations for Joint Rates.
Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day.
4.You can run different copy / versions on different stations, but must be of the same duration.
5. All airtime spots are subject to airtime availability upon confirmation.
6. Cost quoted on the rate card is subject to 6% Government Service Tax.
7. All ROS SPOTS will be placed across any available time zones between 6.00AM – 2.00AM.
8. The costing on this rate card is based on 30 second duration.
9. This Joint Rates and Super Combos are for January and February Broadcast ONLY.
10. Astro Radio has the rights to revise the above rates any time at its discretion.
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and
obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur.
T 03 - 9543 8888 F 03 - 9543 3888 Email [email protected]
Astro Radio Joint Rates
March & April 2014
Effective for Peninsula Malaysia Commercial Broadcast
Joint Rate Spot Buy Monday to Friday Placement
Weekday
March & April 2014 Joint Rates
Time | Zone
ERA fm
SINAR fm
THR Gegar
hitz fm
MIX fm
LiteFM
MY FM
6am to 10am
711
610
135
726
285
334
978
274
207
10am to 1pm
431
407
77
357
212
207
545
189
164
1pm to 4pm
364
302
77
403
212
160
519
184
138
4pm to 8pm
533
425
77
598
275
249
759
230
155
8pm to 12mn
327
261
64
435
187
166
314
115
121
162
142
MELODY FM THR Raaga
Joint Rate Ros Monday - Sunday Placement
Minimum 35 spots over 7 consecutive days on any available time zone between 6am - 2am.
Mon to Sun ROS 6am to 2am
407
332
73
392
200
181
506
MIX fm
LiteFM
MY FM
Joint Rate Spot Buy Saturday & Sunday Placement
Weekend
March & April 2014 Joint Rates
Time | Zone
ERA fm
SINAR fm
THR Gegar
hitz fm
MELODY FM THR Raaga
6am to 10am
345
250
135
129
216
152
123
288
105
207
10am to 1pm
310
289
77
74
202
174
131
405
145
164
1pm to 4pm
284
196
77
74
216
166
112
385
139
138
4pm to 8pm
329
239
77
74
248
183
147
350
125
155
8pm to 12mn
302
189
64
61
206
160
94
236
84
118
Joint Rates Terms & Conditions:
1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations.
2. All spots must be placed on the same date and timebelt across the packages purchased.
Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day.
3. Number of spots purchased must be equal in numbers across the stations for Joint Rates.
Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day.
4.You can run different copy / versions on different stations, but must be of the same duration.
5. All airtime spots are subject to airtime availability upon confirmation.
6. Cost quoted on the rate card is subject to 6% Government Service Tax.
7. All ROS SPOTS will be placed across any available time zones between 6.00AM – 2.00AM.
8. The costing on this rate card is based on 30 second duration.
9. This Joint Rates and Super Combos are for March and April Broadcast ONLY.
10. Astro Radio has the rights to revise the above rates any time at its discretion.
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and
obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur.
T 03 - 9543 8888 F 03 - 9543 3888 Email [email protected]
Astro Radio Joint Rates
May & June 2014
Effective for Peninsula Malaysia Commercial Broadcast
Joint Rate Spot Buy Monday to Friday Placement
Weekday
May & June 2014 Joint Rates
Time | Zone
ERA fm
SINAR fm
THR Gegar
6am to 10am
711
610
135
10am to 1pm
431
407
1pm to 4pm
364
302
4pm to 8pm
533
425
8pm to 12mn
327
261
hitz fm
MIX fm
LiteFM
MY FM
MELODY FM THR Raaga
726
285
334
978
272
202
77
357
212
207
545
189
160
77
403
212
160
519
184
134
77
598
275
249
759
229
151
64
435
187
166
314
109
118
162
139
Joint Rate Ros Monday - Sunday Placement
Minimum 35 spots over 7 consecutive days on any available time zone between 6am - 2am.
Mon to Sun ROS 6am to 2am
407
330
73
392
200
181
506
MIX fm
LiteFM
MY FM
Joint Rate Spot Buy Saturday & Sunday Placement
Weekend
May & June 2014 Joint Rates
Time | Zone
ERA fm
SINAR fm
THR Gegar
hitz fm
MELODY FM THR Raaga
6am to 10am
345
250
135
129
216
150
122
288
103
202
10am to 1pm
310
289
77
74
202
172
129
405
145
160
1pm to 4pm
284
196
77
74
216
164
111
385
139
134
4pm to 8pm
329
239
77
74
248
181
145
350
125
151
8pm to 12mn
302
189
64
61
206
158
92
236
84
118
Joint Rates Terms & Conditions:
1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations.
2. All spots must be placed on the same date and timebelt across the packages purchased.
Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day.
3. Number of spots purchased must be equal in numbers across the stations for Joint Rates.
Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day.
4.You can run different copy / versions on different stations, but must be of the same duration.
5. All airtime spots are subject to airtime availability upon confirmation.
6. Cost quoted on the rate card is subject to 6% Government Service Tax.
7. All ROS SPOTS will be placed across any available time zones between 6.00AM – 2.00AM.
8. The costing on this rate card is based on 30 second duration.
9. This Joint Rates and Super Combos are for May and June Broadcast ONLY.
10. Astro Radio has the rights to revise the above rates any time at its discretion.
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and
obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur.
T 03 - 9543 8888 F 03 - 9543 3888 Email [email protected]
Peninsula Malaysia
Digital Advertising Rates 2014
Commercial
Weekly Rates
Products
Placement
hitz fm
ERA fm
MY FM
SINAR fm
Raaga
MIX fm
LiteFM
Gegar
MELODY FM
XFM
Production
6,000
6,000
6,500
4,750
4,500
4,500
3,500
3,000
4,000
1000
1,000
MREC
ROS
2 Rotations
50% SOV
5,500
5,500
6,000
4,250
4,000
4,000
3,000
2,500
3,500
850
1,000
Promo Page
Inside pages
2,400
2,400
2,400
2,100
2,000
2,000
1,900
1,900
2,000
1,000
1,500
Page Break (Top)**
10,400
10,400
11,440
7,800
7,800
7,150
5,850
5,200
7,150
1,000
1,000
Page Break (Bottom)**
6,240
6,240
6,900
4,800
4,800
4,300
3,500
3,100
4,300
1,000
1,000
Article Box (Above Top)**
4,000
4,000
4,500
4,000
3,000
3,000
3,000
3,000
3,000
N/A
500
6,000
6,000
6,000
5,000
5,000
5,000
4,000
5,000
4,000
4,000
500
Highlight M**
3,000
3,000
3,000
2,500
2,500
2,500
2,000
2,500
2,000
2,000
200
Highlight S**
1,500
1,500
1,500
1,250
1,250
1,250
1,000
1,250
1,000
1,000
200
Promo Text Links
4,000
4,000
4,500
4,000
3,000
3,000
3,000
3,000
3,000
N/A
N/A
9,500
9,500
10,000
9,400
9,000
8,500
8,000
6,000
8,500
1,000
2,000
8,000
8,000
8,000
6,000
6,000
6,000
6,000
6,000
6,000
N/A
N/A
8,000
8,000
8,000
6,000
6,000
6,000
6,000
6,000
6,000
N/A
N/A
FB & Twitter
8,500
8,500
8,500
7,700
7,100
7,250
5,650
3,650
7,250
3,650
N/A
Instagram
1,500
1,500
1,500
900
900
750
650
650
750
650
N/A
Homepage
5,000
5,000
5,000
3,500
3,500
3,500
3,500
5,000
3,500
2,000
2,000
Leader Board
Highlight XL**
In Page Sponsorship
Homepage
Inside pages
Daily Rates
Site Domination
(Site Skinning and Leader
Board Included)
Homepage
Anchor Bloc
Video / Image**
Social Media
Per Facebook &
Twitter Update**
Instagram Update**
Live Event Coverage
Scribble Live
(Includes Moderation and
Event Coverage)***
Production Services
Microsite Design*
RM 12,000 Voting Systems, Contest Management
Video
Video
Simple
Video
1 Video
• RM 4,000
• 1 Camera
• Basic Sound
• Includes Changes X 2
Medium
Complexity
1 Video
• RM 8,000
• 2 Cameras
• Story Boarding
• Sound Kit and Lighting Kit
• Art Director
Complex
Video
1 Video
• RM 20,000
• Event Coverage
• Director and Producer
• Rehearsals and Location Reccee
• 2-4 Cameras • Lighting Kit
For the latest rates and specs - please visit adrates.astroradio.com.my | Rates May Vary depending on the complexity of the video required.
Terms & Conditions:
1.* Microsite Design must be accompanied by a Minimum of RM 30,000 Spend on Media Products that would support the microsite.
2.** Requires Digital Media Approval and must be in compliance with content initiatives.
3. *** Per Day Per Event.
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and
obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur.
T 03 - 9543 8888 F 03 - 9543 3888 Email [email protected]
astroradio.com.my
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur
T (03) 9543 8888 F (03) 9543 3888 E [email protected]
Penang Office
Johor Bahru Office
G-5-2 Bay Avenue,
Lorong Bayan Indah 1,
11900 Penang
No. 25-A, 1st Floor,
Jalan Molek 2/3, Taman Molek,
81100 Johor Bahru, Johor
T (04) 240 4166 F (04) 643 5351
E [email protected]
T (07) 355 1022 F (07) 289 5362
E [email protected]
Melaka Office
Kota Bharu Office
No. 61-A, 1st Floor, Jalan Merdeka,
Taman Melaka Raya,
75000 Melaka
Lot 706, 1st Floor,
Seksyen 26, Jalan Dusun Muda,
15200 Kota Bharu, Kelantan
T (06) 282 5166 F (06) 283 5166
E [email protected]
T (09) 748 4166 F (09) 743 5351
E [email protected]
Kuantan Office
Ipoh Office
1st Floor A137,
Jalan Air Putih,
25300 Kuantan,
Pahang
No. B5-06 (5th Floor),
No. 42, Persiaran Greentown 1,
Greentown Business Centre,
30450 Ipoh, Perak
T (09) 509 3410 F (09) 509 3409
E [email protected]
T (05) 242 5098 F (05) 242 5104
E [email protected]
Kuching Office
Kota Kinabalu Office
Level 2, Menara MAA, Lot 86, Section 53,
Jalan Central Timur/ Jalan Ban Hock,
93100 Kuching, Sarawak
F901, 1st Floor, Wisma Angkatan Hebat,
Jalan Sulaman,
88450 Kota Kinabalu, Sabah
T (082) 288 111 F (082) 288 128
E [email protected]
T (088) 532 411 F (088) 532 422
E [email protected]