Agency and Client Handbook

Transcription

Agency
and Client
Handbook
Advertising Rates
Effective 1st January 2015
Radio
tv
newspaper
/magazine
$aving$
Radio
client
website
Radio works well
with other
advertising medium
The fact that radio is a cost effective
frequency medium makes it the perfect
medium to direct listeners to
a TV programme, an article in the daily
newspaper or magazine and to a client
website for more information.
Radio is a
cost effective
frequency medium
Radio is a reach and frequency medium.
Radio can reach more people more
frequently at a reasonable cost.
* The cost of a 1 week radio campaign is
equivalent to a half page insertion in
a leading newspaper.
*1 week ROS on ERA fm vs half page insertion in the leading Malay newspaper
Radio allows you to react
instantly to the ever changing
market conditions.
Commercials can be created rapidly
without the usual production and
deadline delays.
is a FLEXIBLE medium
Frequency Listing
103.3FM Klang Valley | 103.6FM Penang | 104.5FM Johor /Johor Bahru
103.6FM Alor Setar
|
95.2FM Taiping
|
103.7FM Ipoh
|
103.6FM Seremban
90.3FM Melaka | 98.0FM Kuantan | 102.8FM Kuala Terengganu
103.3FM Kota Bharu | 90.7FM Langkawi | 96.1FM Kuching
102.4FM Kota Kinabalu | 101.3FM Miri | 103.0FM Sandakan
Astro Channel 856
Language : Bahasa Malaysia
Target Audience 18 to 34 year olds
5.16 Million
Malaysia’s
Number
Radio
Station
Muzik Hit Terbaik
Listeners Per Week Aged 10+
2.88 Million
During Breakfast | 6am to 10am
2.70 Million
During Drive Time | 4pm to 8pm
Source – Nielsen Radio Audience Measurement, Sweep 2, 2014 for all people 10+ Peninsula Malaysia
Digital Statistic
era.fm
fb.era.fm
twitter.era.fm
instagram.era.fm
youtube.era.fm
ERA fm
1,173,906
Average Unique Visitors (Sept - Nov 2014)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to ERA fm’s website over the
course of a specified time period.
2,450,779
Average Page Views (Sept - Nov 2014)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
432,702
645,922
Average Monthly
Unique Visitors
(Sep - Nov 2014)
Average Monthly
Unique Visitors
(Sep - Nov 2014)
Social Media
1,771,969
ERA fm
enjoys
Total Fans
235,000
107,000
Followers
The number of people
who have subscribed
to follow tweets
of ERA fm
engagement
386% average
rate per week
The current industry benchmark for Facebook
engagement is 5%
Followers
who have subscribed
to follow instagram posts
of ERA fm
50,887
Subscribers
The number of
people who have
subscribed to ERA fm’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - Nov 2014)
Online and Mobile Listenership
Average
Time
Spent
Listening
31 mins
28 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
4,010,137
ERA fm Rate Card
1st January - 31st December 2015
On-Air Advertising Rates - Per 30 Second Commercial Broadcast
NATIONAL BROADCAST
PENINSULA MALAYSIA
Peninsula Malaysia, Sabah & Sarawak
Month of 2015
Jan - Mar Apr - May
Day and Time
Jun - Jul
Aug - Dec Jan - Mar Apr - May
GST incl.
Mon to Fri 6am to 10am
1110
Mon to Fri 10am to 1pm
Jun - Jul
Aug - Dec Jan - Mar Apr - Dec Jan - Mar Apr - Dec
GST incl.
GST incl.
GST incl.
1180.84
1072.72
99
104.94
99
104.94
554
587.24
646.60
587.24
85
90.10
85
90.10
606.32
467
495.02
544.84
495.02
85
90.10
85
90.10
915.84
759
804.54
885.10
804.54
95
100.70
95
100.70
605.26
551.20
421
446.26
491.84
446.26
80
84.80
80
84.80
106
116.60
106
100
106
116.60
106
---
---
---
---
454.74
491.84
454.74
383
405.98
447.32
405.98
60
63.60
60
63.60
463.22
429.30
344
364.64
401.74
364.64
68
72.08
68
72.08
421.88
391.14
316
334.96
368.88
334.96
60
63.60
60
63.60
452.62
487.60
452.62
365
386.90
426.12
386.90
70
74.20
70
74.20
404
428.24
462.16
428.24
355
376.30
414.46
376.30
60
63.60
60
63.60
100
106
116.60
106
100
106
116.60
106
---
---
---
---
1303.80
1176.60
654
693.24
763.20
693.24
Mon to Fri 1pm to 4pm
572
606.32
664.62
864
915.84
1010.18
Mon to Fri 8pm to 12mn
520
551.20
Mon to Fri 12mn to 6am
100
Sat & Sun 6am to 10am
429
Sat & Sun 10am to 1pm
405
429.30
Sat & Sun 1pm to 4pm
369
391.14
427
Sat & Sun 8pm to 12mn
Sat & Sun 12mn to 6am
1012
SARAWAK
1072.72
1176.60
ROS RATES
SABAH
Broadcast Rate Only
Monday to Sunday : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am broadcast.
Saturday & Sunday : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am broadcast.
ROS Mon - Sun 6am to 2am
609
645.54
698.54
645.54
532
563.92
621.16
563.92
69
73.14
69
73.14
ROS Sat & Sun 6am to 2am
399
422.94
454.74
422.94
335
355.10
391.14
355.10
---
---
---
---
LIU Regional Broadcast
COST PER THOUSAND BY AVERAGE QUARTER HOURS
(Based on Peninsula Malaysia Rate)
Peninsula Malaysia Broadcast Only
WEEKDAY BROADCAST
Regional (LIU) Monday to Sunday Broadcast with a minimum of
35 spots over 7 consecutive days on any available regional broadcast
time zone. Commercial duration 30 seconds or 60 seconds only.
Months
Jan - Mar Apr - May
Regions
Jun - Jul
Aug - Dec
GST incl.
Survey 2, 2014
(All People 10+)
Time
Rate (RM) Ave Qtr. Hr
CPM
WEEKEND BROADCAST
Survey 2, 2014
(Target Group 18 to 34)
CPM
Survey 2, 2014
(All People 10+)
CPM
6am to 10am
1012
514,400
1.97
1012
268,600
3.77
383
363,300
1.05
Central
248
262.88
289.38
262.88
10am to 1pm
553
431,600
1.28
553
206,000
2.69
344
534,000
0.64
Northern
143
151.58
167.48
151.58
1pm to 4pm
466
306,800
1.52
466
116,500
4.00
316
301,500
1.05
Southern
143
151.58
167.48
151.58
4pm to 8pm
759
418,000
1.81
759
192,100
3.95
365
299,300
1.22
East Coast
130
137.80
151.58
137.80
8pm to 12am
420
267,900
1.57
420
111,400
3.77
355
216,900
1.64
CPM
*6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots)
/ 1pm - 4pm (Max:3 spots)/ 4pm - 8pm (Max:4 spots)
/ 8pm - 12pm (Max:4 spots)
ROS Monday to Sunday
35 spots Over Consecutive 7 Days On Any Available
Time Zones Between 6am to 2am (CPM Based On All People 10+)
531
374,100
1.42
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,590 / Hour
• Re-recording studio fee : RM 530
• Scripting fee : RM 318 / Script
• Translation fee : RM 160 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
Frequency Listing
| 100.2FM Taiping | 100.6FM Ipoh | 100.6FM Seremban
99.7FM Alor Setar
Astro Channel 853
Language : Mandarin / Cantonese
2.02 Million
Malaysia’s
Number
Chinese
Radio
Station
1.28 Million
1.17 Million
MY FM My Music
Digital Statistic
my.com.my
instagram.my.com.my
1,230,544
visitors to MY FM’s website over the course
of a specified time period.
1,827,770
Web
Mobile
309,195
808,919
Average Monthly
Unique Visitors
(Sept - Nov 2014)
Average Monthly
Unique Visitors
(Sept - Nov 2014)
MYFM_Malaysia
twitter.my.com.my
fb.my.com.my
youtube.my.com.my
MYFM_Malaysia
Social Media
184%
482,589
Total Fans
MY FM
enjoys
engagement rate
49,974
12,300
24,453
average per week
7,669
Followers
Followers
who have subscribed
to follow tweets
of MY FM
who have subscribed
of MY FM
Followers
The number of
people who have
subscribed to MY FM’s
video channel
Average
Time
Spent
Listening
71 mins
31 mins
Average
Daily
Sessions
Per Month
785,855
MY FM Rate Card
NATIONAL BROADCAST
PENINSULA MALAYSIA
Month of 2015
Jan - Feb
Mar
Apr - Oct Nov - Dec Jan - Feb
Day and Time
Mar
SARAWAK
Apr - Oct Nov - Dec Jan - Mar Apr - Dec Jan - Mar Apr - Dec
GST incl.
1585
SABAH
Broadcast Rate Only
GST incl.
GST incl.
GST incl.
1453
1540.18
1610.14
1487
1351
1432.06
1504.14
95
100.70
95
100.70
798.18
832.10
714
649
687.94
722.92
82
86.92
82
86.92
619
86.92
816
753
784
724
767.44
799.24
681
656.14
689
82
82
86.92
1181
1086
1151.16
1200.98
1076
978
1036.68
1088.62
91
96.46
91
96.46
508
471
499.26
519.40
412
374
396.44
416.58
72
76.32
72
76.32
99
90
95.40
100.70
99
90
95.40
100.70
---
---
---
---
393
363
384.78
401.74
360
327
346.62
364.64
49
51.94
49
51.94
534
493
522.58
544.84
506
460
487.60
511.98
56
59.36
56
59.36
505
465
492.90
514.10
481
437
463.22
486.54
51
54.06
51
54.06
475
439
465.34
484.42
437
397
420.82
442.02
58
61.48
58
61.48
332
308
326.48
340.26
294
267
283.02
297.86
48
50.88
48
50.88
99
90
95.40
100.70
99
90
95.40
100.70
---
---
---
---
ROS RATES
774
711
753.66
787.58
698
634
672.04
705.96
64
67.84
64
67.84
433
413
437.78
454.74
395
359
380.54
399.62
---
---
---
---
WEEKDAY BROADCAST
Months
Jan - Feb
Mar
Survey 2, 2014
(All People 10+)
Apr - Oct Nov - Dec
Time
GST incl.
6am to 10am
Regions
WEEKEND BROADCAST
Survey 2, 2014
CPM
Survey 2, 2014
(All People 10+)
CPM
CPM
1351
214,900
5.58
1351
55,800
24.21
327
161,900
2.02
Central
396
360
381.60
400.68
10am to 1pm
649
205,800
3.15
649
57,400
11.31
460
188,400
2.44
Northern
252
229
242.74
255.46
1pm to 4pm
619
148,400
4.17
619
48,000
12.90
437
116,300
3.76
Southern
252
229
242.74
255.46
4pm to 8pm
978
187,100
5.23
978
57,200
17.10
397
130,000
3.05
East Coast
219
199
210.94
221.54
8pm to 12am
374
82,000
4.56
374
34,000
11.00
267
65,000
4.11
CPM
Regional Broadcast Time Zone: 10am to 1pm, 1pm - 4pm, 8pm - 12mn Only)
*10am to 1pm (Max:3 spots)
634
160,400
3.95
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
92.8FM Alor Setar
|
93.6FM Taiping
|
92.7FM Ipoh
|
95.0FM Seremban
Astro Channel 852
Language : English
Malaysia’s
Number
English
Radio
Station
Malaysia’s No.1
Hit Station
1.07 Million
436,000
496,000
Digital Statistic
hitz.fm
fb.hitz.fm
twitter.hitz.fm
instagram.hitz.fm
youtube.hitz.fm
hitz.fm
395,000
visitors to hitz fm’s website over the course
961,428
Web
Mobile
184,913
181,424
Average Monthly
Unique Visitors
(Sept - Nov 2014)
Average Monthly
Unique Visitors
(Sept - Nov 2014)
Social Media
engagement
87% average
rate per week
1,073,751
hitz fm
enjoys
267,322
31,355
Total Fans
engagement is 5%
Followers
who have subscribed
to follow tweets
of hitz fm
Followers
who have subscribed
of hitz fm
21,173
Subscribers
The number of
people who have
subscribed to hitz fm’s
video channel
Average
Time
Spent
Listening
38 mins
24 mins
Average
Daily
Sessions
Per Month
1,020,102
hitz fm Rate Card
NATIONAL BROADCAST
PENINSULA MALAYSIA
Month of 2015
Jan - Mar Apr - May Jun - Jul Aug - Nov
Day and Time
Dec
GST incl.
1083
Dec
Jan - Mar
585.12
SARAWAK
Apr - Dec
GST incl.
1147.98 1247.62 1147.98 1247.62
631.76
SABAH
Broadcast Rate Only
Jan - Mar
Apr - Dec
GST incl.
GST incl.
989
1048.34 1153.28 1048.34 1153.28
95
100.70
95
100.70
86.92
552
585.12
631.76
451
478.06
526.82
478.06 526.82
82
86.92
82
607
643.42 694.30
643.42 694.30
509
539.54
593.60
539.54 593.60
82
86.92
82
86.92
877
929.62 1008.06 929.62 1008.06
779
825.74
908.42
825.74 908.42
91
96.46
91
96.46
631
668.86
723.98
550
583
641.30
583
641.30
72
76.32
72
76.32
77
81.62
90.10
77
81.62
90.10
81.62
90.10
---
---
---
--51.94
668.86 723.98
81.62
90.10
285
302.10
325.42
302.10 325.42
240
254.40 279.84
254.40 279.84
49
51.94
49
280
296.80
319.06
296.80 319.06
224
237.44
237.44
261.82
56
56.36
56
56.36
288
305.28
327.54
305.28 327.54
240
254.40 279.84
254.40 279.84
51
54.06
51
54.06
330
349.80 376.30
349.80 376.30
276
292.56
322.24
292.56 322.24
58
61.48
58
61.48
274
290.44
311.64
290.44
311.64
229
242.74
267.12
242.74
267.12
48
50.88
48
50.88
77
81.62
90.10
81.62
90.10
77
81.62
90.10
81.62
90.10
---
---
---
---
261.82
ROS RATES
591
626.46 680.52
626.46 680.52
521
552.26 608.44
552.26 608.44
64
67.84
64
67.84
297
314.82
314.82
230
243.80
243.80
---
---
---
---
337.08
337.08
WEEKDAY BROADCAST
Regions
268.18
Months
268.18
Dec
GST incl.
Survey 2, 2014
(All People 10+)
Time
CPM
WEEKEND BROADCAST
Survey 2, 2014
CPM
Survey 2, 2014
(All People 10+)
CPM
6am to 10am
989
48,500
20.39
989
32,900
30.06
240
16,900
14.20
Central
256
271.36
298.92
271.36
298.92
10am to 1pm
451
51,100
8.83
451
40,900
11.03
224
43,200
5.19
Northern
146
154.76
170.66
154.76
170.66
1pm to 4pm
509
44,300
11.49
509
36,100
14.10
240
38,300
6.32
Southern
146
154.76
170.66
154.76
170.66
4pm to 8pm
779
53,800
14.48
779
37,900
20.55
276
38,600
7.15
East Coast
132
139.92
154.76
139.92
154.76
8pm to 12am
550
49,200
11.18
550
39,100
14.07
229
42,300
5.41
CPM
521
45,500
11.45
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
91.0FM Alor Setar | 91.3FM Taiping | 94.3FM Ipoh | 94.2FM Seremban
94.6FM Kota Bharu | 97.7FM Kuching | 101.6FM Kota Kinabalu
Astro Channel 855
Malaysia’s
Number
Choice
For
Variety
Language : English
161,000
Malaysia’s Best
Music
Digital Statistic
mix.fm
fb.mix.fm
twitter.mix.fm
instagram.mix.fm
youtube.mix.fm
Mixdotfm
Social Media
85,581
visitors to MIX fm’s website over the course
174,726
Web
Mobile
55,417
25,894
Average Monthly
Unique Visitors
(Sept - Nov 2014)
Average Monthly
Unique Visitors
(Sept - Nov 2014)
engagement
193% average
rate per week
217,339
MIX fm
enjoys
11,600
2,041
Total Fans
engagement is 5%
Followers
who have subscribed
to follow tweets
of MIX fm
Followers
who have subscribed
of MIX fm
1,510
Subscribers
The number of
people who have
subscribed to MIX fm’s
video channel
Average
Time
Spent
Listening
56 mins
33 mins
Average
Daily
Sessions
Per Month
358,785
MIX fm Rate Card
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2015
Jan Feb
Mar Apr May Jun
Jul
Day and Time
Aug Sep Oct Nov Dec
GST incl.
317
336.02
369.94
250
265
291.50
250
265
291.50
306
324.36
357.20
221
234.26
258.64
67
71.02
78.44
179
189.74
208.82
205
217.30
239.56
195
206.70
227.90
215
227.90
251.22
188
199.28
219.42
67
71.02
78.44
ROS RATES
231
244.86
270.30
187
198.22
218.36
WEEKDAY BROADCAST
Months
Jan - Mar
Regions
Apr - Oct
Nov - Dec
Survey 2, 2014
(All People 10+)
Time
6am to 10am
317
10,200
Central
129
136.74
150.52
10am to 1pm
250
Northern
77
81.62
90.10
1pm to 4pm
250
Southern
77
81.62
90.10
4pm to 8pm
East Coast
77
81.62
90.10
8pm to 12am
GST incl.
CPM
WEEKEND BROADCAST
Survey 2, 2014
31.08
317
8,000
31.25
250
8,400
29.76
250
306
11,200
27.32
306
221
3,300
66.97
221
4,200
CPM
Survey 2, 2014
(All People 10+)
75.48
179
1,400
178.57
205
3,300
62.12
1,000
250.00
195
5,600
34.82
5,300
57.74
215
3,700
58.11
1,900
116.32
188
4,000
47.00
2,800
CPM
231
7,000
63.93
CPM
33.00
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
104.4FM Alor Setar
|
89.3FM Taiping
|
101.5FM Ipoh
|
104.6FM Seremban
104.3FM Kota Bharu | 100.1FM Kuching | 103.2FM Kota Kinabalu
Astro Channel 854
Language : English
Malaysia’s
Number
265,000
For Easy
Favourites
177,000
Choice
Listening
Classic Hits All Day
153,000
Digital Statistic
litefm.com.my
fb.litefm.com.my
twitter.litefm.com.my
instagram.litefm.com.my
youtube.litefm.com.my
LiteFM
154,477
visitors to LiteFM’s website over the
275,574
Web
Mobile
77,408
64,278
Average Monthly
Unique Visitors
(Sept - Nov 2014)
Average Monthly
Unique Visitors
(Sept - Nov 2014)
Social Media
480,790
LiteFM
enjoys
4,846
466
Total Fans
engagement
82% average
rate per week
engagement is 5%
Followers
Followers
who have subscribed
to follow tweets
of LiteFM
who have subscribed
of LiteFM
715 Subscribers
The number of
people who have
subscribed to LiteFM’s
video channel
Average
Time
Spent
Listening
61 mins
35 mins
Average
Daily
Sessions
Per Month
740,131
Lite FM Rate Card
Month of 2015
Jan Feb
Mar Apr May Jun
Jul
Day and Time
Aug Sep Oct Nov Dec
GST incl.
394
417.64
438.84
247
261.82
275.60
190
201.40
212
294
311.64
327.54
198
209.88
220.48
57
60.42
63.60
145
153.70
162.18
154
163.24
171.72
132
139.92
147.34
173
183.38
192.92
110
116.60
122.96
57
60.42
63.60
ROS RATES
214
226.84
238.50
136
144.16
151.58
WEEKDAY BROADCAST
Months
Jan - Mar
Regions
Apr - Oct
Nov - Dec
Survey 2, 2014
(All People 10+)
Time
6am to 10am
CPM
Survey 2, 2014
394
29,600
13.31
394
Central
107
113.42
119.78
10am to 1pm
247
21,900
11.28
Northern
64
67.84
72.08
1pm to 4pm
190
23,100
8.23
Southern
64
67.84
72.08
4pm to 8pm
294
31,500
East Coast
64
67.84
72.08
8pm to 12am
198
10,500
GST incl.
WEEKEND BROADCAST
CPM
Survey 2, 2014
(All People 10+)
CPM
16,200
24.32
145
13,400
10.82
247
13,800
17.90
154
22,500
6.84
190
14,000
13.57
132
23,200
5.69
9.33
294
20,300
14.48
173
10,900
15.87
18.86
198
3,900
50.77
110
6,000
18.33
214
20,800
CPM
10.29
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
97.1FM Alor Setar
|
96.4FM Taiping
|
96.9FM Ipoh
|
96.9FM Seremban
Astro Channel 857
Malaysia’s
Number
Radio
Station
for 35
and above
Menyinari Hidupmu
3.65 Million
1.85 Million
1.71 Million
Digital Statistic
twitter.sinar.fm
sinar.fm
fb.sinar.fm
instagram.sinar.fm
youtube.sinar.fm
217,622
visitors to Sinar FM’s website over the
355,879
Web
Mobile
94,325
104,626
Average Monthly
Unique Visitors
(Sept - Nov 2014)
Average Monthly
Unique Visitors
(Sept - Nov 2014)
SINARfm
Social Media
28%
525,351
Sinar FM
enjoys
33,100
15,450
Total Fans
Followers
who have subscribed
to follow tweets
of Sinar FM
average engagement
rate per week
engagement is 5%
Followers
who have subscribed
of Sinar FM
6,095
Subscribers
The number of
people who have
subscribed to Sinar FM’s
video channel
Average
Time
Spent
Listening
25 mins
31 mins
Average
Daily
Sessions
Per Month
2,145,757
Sinar FM Rate Card
Jan Feb
Month of 2015
Mar Apr May Jun
Jul
Day and Time
Aug Sep Oct Nov Dec
GST incl.
710
752.60
827.86
752.60
468
496.08
545.90
496.08
347
367.82
404.92
367.82
495
524.70
577.70
524.70
300
318
349.80
318
65
68.90
76.32
68.90
278
294.68
324.36
294.68
321
340.26
375.24
340.26
218
231.08
254.40
231.08
266
281.96
310.58
281.96
210
222.60
244.86
222.60
65
68.90
76.32
68.90
ROS RATES
393
416.58
458.98
416.58
246
260.76
287.26
260.76
WEEKDAY BROADCAST
Months
Jan - Mar Apr - May
Regions
Jun - Jul
Aug - Dec
GST incl.
Survey 2, 2014
(All People 10+)
Time
CPM
365,600
1.94
6am to 10am
710
WEEKEND BROADCAST
Survey 2, 2014
CPM
710
119,700
5.93
(All People 10+)
CPM
278
235,100
1.18
6.00
321
325,900
0.98
8.35
218
191,100
1.14
55,100
8.98
266
229,700
1.16
61,800
4.84
210
180,900
1.16
CPM
Central
240
254.40
279.84
254.40
10am to 1pm
467
332,900
1.40
467
77,900
Northern
153
162.18
179.14
162.18
1pm to 4pm
347
236,900
1.46
347
41,500
Southern
153
162.18
179.14
162.18
4pm to 8pm
495
282,300
1.75
495
East Coast
153
162.18
179.14
162.18
8pm to 12am
299
211,700
1.41
299
Survey 2, 2014
392
269,900
1.45
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
102.4FM Alor Setar
|
102.1FM Taiping
|
97.9FM Ipoh
|
101.5FM Seremban
99.7FM Melaka | 101.9FM Langkawi
Astro Channel 859
Language : Tamil
Malaysia’s
Number
Tamil
Radio
Station
Aaha Siranta Isai
1.93 Million
1.15 Million
1.28 Million
Digital Statistic
raaga.thr.fm
fb.thr.fm
twitter.thr.fm
instagram.thr.fm
youtube.thr.fm
THR_Raaga
229,258
visitors to THR Raaga’s website over the
269,610
Web
Mobile
30,866
172,746
Average Monthly
Unique Visitors
(Sept - Nov 2014)
Average Monthly
Unique Visitors
(Sept - Nov 2014)
Social Media
engagement
65% average
rate per week
195,461
THR Raaga
enjoys
39,600
8,400
Total Fans
engagement is 5%
Followers
who have subscribed
to follow tweets
of THR Raaga
Followers
who have subscribed
of THR Raaga
7,250
Subscribers
The number of
people who have
subscribed to THR Raaga’s
video channel
Average
Time
Spent
Listening
45 mins
24 mins
Average
Daily
Sessions
Per Month
455,749
THR Raaga Rate Card
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for West Coast Peninsula Malaysia
Month of 2015
Jan Feb
Mar Apr May Jun
Jul
Aug Sep Oct Nov Dec
Day and Time
GST incl.
252
280.90
267.12
280.90
267.12
200
222.60
212
222.60
212
168
187.62
178.08
187.62
178.08
189
210.94
200.34
210.94
200.34
147
164.30
155.82
164.30
155.82
252
280.90
267.12
280.90
267.12
200
222.60
212
222.60
212
168
187.62
178.08
187.62
178.08
189
210.94
200.34
210.94
200.34
147
164.30
155.82
164.30
155.82
ROS RATES
Monday to Sunday : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn,
West Coast Peninsula Malaysia Broadcast
ROS Mon - Sun 6am to 12mn
172
191.86
182.32
182.32
191.86
MONDAY - SUNDAY BROADCAST
Survey 2, 2014
Survey 2, 2014
(All People 10+)
Time
Rate (RM)
Ave Qtr. Hr
CPM
Rate (RM)
Ave Qtr. Hr
CPM
6am to 10am
252
297,700
0.85
252
119,700
2.11
10am to 1pm
200
326,200
0.61
200
140,700
1.42
1pm to 4pm
168
260,600
0.64
168
107,200
1.52
4pm to 8pm
189
329,300
0.57
189
127,200
1.49
8pm to 12am
147
194,000
0.76
147
66,300
2.22
Rate (RM)
Ave Qtr. Hr
CPM
172
268,100
0.64
35 spots Over Consecutive 7 Days On Any Available Time Zones Between 6am to 12mn
(CPM Based On All People 10+)
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
88.8FM Kuantan
106.8FM Kuala Terengganu
88.1FM Kota Bharu
Astro Channel 863
Malaysia’s
Number
East Coast
Radio
Station
Permata
Pantai Timur
1.85 Million
1.07 Million
1.17 Million
Digital Statistic
gegar.thr.fm
fb.thr.fm/gegar
twitter.thr.fm/gegar
instagram.gegar.thr.fm
youtube.thr.fm/gegar
THRGEGAR
301,390
visitors to THR Gegar’s website over
the course of a specified time period.
348,227
Web
Mobile
93,581
180,563
Average Monthly
Unique Visitors
(Sept - Nov 2014)
Average Monthly
Unique Visitors
(Sept - Nov 2014)
Social Media
engagement
18% average
rateper week
394,300
THR Gegar
enjoys
15,700
6,200
Total Fans
engagement is 5%
Followers
who have subscribed
to follow tweets
of THR Gegar
Followers
who have subscribed
of THR Gegar
28,854
Subscribers
The number of
people who have
subscribed to THR Gegar’s
video channel
Average
Time
Spent
Listening
27 mins
29 mins
Average
Daily
Sessions
Per Month
3,131,791
THR Gegar Rate Card
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for East Coast Peninsula Malaysia
Month of 2015
Jan Feb
Mar Apr May Jun
Jul
Day and Time
Aug Sep Oct Nov Dec
GST incl.
175
185.50
204.58
185.50
96
101.76
112.36
101.76
96
101.76
112.36
101.76
96
101.76
112.36
101.76
80
84.80
93.28
84.80
175
185.50
204.58
185.50
96
101.76
112.36
101.76
96
101.76
112.36
101.76
96
101.76
112.36
101.76
80
84.80
93.28
84.80
ROS RATES
Monday to Sunday : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn,
East Coast Peninsula Malaysia Broadcast
91
96.46
107.06
96.46
MONDAY - SUNDAY BROADCAST
Survey 2, 2014
Survey 2, 2014
(All People 10+)
Time
Rate (RM)
Ave Qtr. Hr
CPM
Rate (RM)
Ave Qtr. Hr
CPM
6am to 10am
175
175,100
1.00
175
80,000
2.19
10am to 1pm
96
244,000
0.39
96
127,000
0.76
1pm to 4pm
96
169,400
0.57
96
71,900
1.34
4pm to 8pm
96
189,400
0.51
96
84,200
1.14
8pm to 12am
80
124,800
0.64
80
62,400
1.28
Rate (RM)
Ave Qtr. Hr
CPM
91
171,400
0.53
35 spots Over Consecutive 7 Days On Any Available Time Zones Between 6am to 12mn
(CPM Based On All People 10+)
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
103.0FM Klang Valley | 106.5FM Penang | 103.3FM Johor Bahru
98.4FM Johor | 106.5FM Alor Setar | 104.9FM Taiping | 98.5FM Ipoh
97.9FM Seremban | 107.3FM Melaka | 100.0FM Kuantan
104.0FM Kuala Terengganu | 99.8FM Kota Bharu | 103.7FM Kuching
Astro Channel 858
Malaysia’s
Number
Choice For
Golden
Chinese Hits
Language : Mandarin/Cantonese
533,000
346,000
333,000
Digital Statistic
fb.melody.com.my
melody.com.my
instagram.melody.com.my
106,820
visitors to MELODY FM’s website over
the course of a specified time period.
186,786
Web
Mobile
50,305
46,121
Average Monthly
Unique Visitors
(Sept - Nov 2014)
Average Monthly
Unique Visitors
(Sept - Nov 2014)
twitter.melody.com.my
MELODY FM
weibo.melody.com.my
youtube.melody.com.my
Social Media
87,590
MELODY FM
enjoys
849
513
Total Fans
engagement
15% average
rate per week
The current industry standard for a Facebook
community of this size is between 10-20%
Followers
Followers
who have subscribed
to follow tweets
of MELODY FM
who have subscribed
of MELODY FM
858
Subscribers
The number of
people who have
subscribed to MELODY FM’s
video channel
Average
Time
Spent
Listening
84 mins
37 mins
Average
Daily
Sessions
Per Month
343,727
MELODY FM Rate Card
Jan Feb
Month of 2015
Mar Apr May Jun
Jul
Aug Sep Oct Nov Dec
Day and Time
GST incl.
354
321
340.26
358.28
259
235
249.10
261.82
251
228
241.68
254.40
296
269
285.14
299.98
150
136
144.16
151.58
58
50
53
56.18
134
121
128.26
135.68
189
171
181.26
190.80
180
163
172.78
182.32
162
147
155.82
164.30
109
99
104.94
110.24
43
37
39.22
41.34
ROS RATES
224
203
215.18
226.84
148
134
142.04
149.46
WEEKDAY BROADCAST
Months
Jan - Feb
Mar
Regions
Apr - Oct Nov - Dec
Survey 2, 2014
(All People 10+)
Time
6am to 10am
CPM
5.02
321
64,000
Central
120
109
115.54
121.90
10am to 1pm
235
62,600
Northern
80
72
76.32
80.56
1pm to 4pm
228
53,800
Southern
80
72
76.32
80.56
4pm to 8pm
269
61,100
East Coast
80
72
76.32
80.56
8pm to 12am
136
15,800
GST incl.
WEEKEND BROADCAST
Survey 2, 2014
CPM
321
30,900
10.39
3.75
235
29,800
7.89
4.24
228
19,300
11.81
4.40
269
21,800
12.34
8.61
136
4,900
27.76
Survey 2, 2014
(All People 10+)
121
35,900
3.37
171
51,800
3.30
163
37,400
4.36
147
33,700
4.36
99
11,600
8.53
CPM
203
45,600
CPM
4.45
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Astro Radio Joint Rates
January - March 2015
Effective for Peninsula Malaysia Commercial Broadcast
ERA fm Joint Rates January - March 2015, effective 1 January 2015
Time | Zone
ERA fm
MIX fm
LiteFM
Sinar FM
THR Gegar
THR Raaga
MELODY FM
MELODY FM
(Jan - Feb 2015)
(Mar 2015)
MONDAY TO FRIDAY
6am to 10am
972
283
351
668
156
212
337
286
10am to 1pm
521
210
208
417
86
168
247
198
1pm to 4pm
439
210
160
309
86
142
239
192
4pm to 8pm
729
273
262
466
86
159
282
240
8pm to 12mn
396
186
167
267
72
124
143
115
SATURDAY & SUNDAY
6am to 10am
345
153
119
251
156
212
128
103
10am to 1pm
310
173
127
286
86
168
180
144
1pm to 4pm
285
164
109
195
86
142
171
137
4pm to 8pm
329
183
142
240
86
159
154
125
8pm to 12mn
320
158
91
187
72
124
104
84
ROS Mon - Sun, 6am to 2am
501
195
180
350
81
145
213
171
MY FM Joint Rates January - March 2015, effective 1 January 2015
Time | Zone
MY FM
(Jan - Feb 2015)
MY FM
(March 2015)
MIX fm
LiteFM
Sinar FM
THR Gegar
THR Raaga
MELODY FM MELODY FM
(Jan - Feb 2015)
(Mar 2015)
MONDAY TO FRIDAY
6am to 10am
1458
1324
283
351
668
156
212
337
286
10am to 1pm
693
630
210
208
417
86
168
247
198
1pm to 4pm
661
601
210
160
309
86
142
239
192
4pm to 8pm
1055
959
273
262
466
86
159
282
240
8pm to 12mn
400
363
186
167
267
72
124
143
115
SATURDAY & SUNDAY
6am to 10am
350
318
153
119
251
156
212
128
103
10am to 1pm
491
447
173
127
286
86
168
180
144
1pm to 4pm
467
424
164
109
195
86
142
171
137
4pm to 8pm
424
386
183
142
240
86
159
154
125
8pm to 12mn
286
259
158
91
187
72
124
104
84
678
615
195
180
350
81
145
213
171
hitz fm Joint Rates January - March 2015, effective 1 January 2015
Time | Zone
hitz fm
MIX fm
LiteFM
Sinar FM
THR Gegar
THR Raaga
MELODY FM
MELODY FM
(Jan - Feb 2015)
(Mar 2015)
MONDAY TO FRIDAY
6am to 10am
950
283
351
668
156
212
337
286
10am to 1pm
411
210
208
417
86
168
247
198
1pm to 4pm
464
210
160
309
86
142
239
192
4pm to 8pm
748
273
262
466
86
159
282
240
8pm to 12mn
501
186
167
267
72
124
143
115
SATURDAY & SUNDAY
6am to 10am
216
153
119
251
156
212
128
103
10am to 1pm
202
173
127
286
86
168
180
144
1pm to 4pm
216
164
109
195
86
142
171
137
4pm to 8pm
249
183
142
240
86
159
154
125
8pm to 12mn
207
158
91
187
72
124
104
84
475
195
180
350
81
145
213
171
Joint Rates Terms & Conditions:
1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations.
2. There are NO Joint Rates for ERA fm, MY FM and hitz fm combo.
3. All spots must be placed at the same date and timebelt across the packages purchased.
Eg:- Purchase 1 spot on Era 6am - 10am and 1 spot on MIX fm 6am - 10am; on the same day.
4. Number of spots purchased must be equal in numbers across the stations for Joint Rates.
5. You can run different copies/versions on different stations, but must be the same commercial length.
6. All airtime spots are subject to airtime availability upon confirmation.
7. Cost quoted on the rate card are subject to 6% Service Tax.
8. All ROS SPOTS will be placed across any availability time zone between 6.00AM - 02.00AM.
9.The costing on this rate card is based on 30 second duration.
10. Astro Radio has the rights to revise the above rates any time at its discretion.
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and
obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur.
T 03 - 9543 8888 F 03 - 9543 3888 Email [email protected]
Astro Radio Joint Rates
April - June 2015 (with GST)
Effective for Peninsula Malaysia Commercial Broadcast
ERA fm Joint Rates April - June 2015, effective 1 January 2015
Time | Zone
ERA fm
(Apr - May 2015)
ERA fm
(June 2015)
MIX fm
LiteFM
Sinar FM
(Apr - May 2015)
Sinar FM
THR Gegar
(June 2015)
(Apr - May 2015)
THR Gegar
(June 2015)
THR Raaga MELODY FM
MONDAY TO FRIDAY
6am to 10am
1030.32
1157.52
299.98
372.06
708.08
803.48
165.36
195.04
224.72
303.16
10am to 1pm
552.26
627.52
222.60
220.48
442.02
519.40
91.16
107.06
178.08
209.88
1pm to 4pm
465.34
528.94
222.60
169.60
327.54
384.78
91.16
107.06
150.52
203.52
4pm to 8pm
772.74
868.14
289.38
277.72
493.96
549.08
91.16
107.06
168.54
254.40
8pm to 12mn
419.76
478.06
197.16
177.02
283.02
332.84
76.32
89.04
131.44
121.90
SATURDAY & SUNDAY
6am to 10am
365.70
426.06
162.18
126.14
251.22
308.46
165.36
195.04
224.72
108.12
10am to 1pm
328.60
382.66
183.38
134.62
289.38
357.22
91.16
107.06
178.08
152.64
1pm to 4pm
302.10
350.86
173.84
115.54
197.16
241.68
91.16
107.06
150.52
145.22
4pm to 8pm
348.74
404.92
193.98
150.52
240.62
295.74
91.16
107.06
168.54
131.44
8pm to 12mn
339.20
394.32
167.48
96.46
189.74
233.20
76.32
89.04
131.44
89.04
531.06
590.42
206.70
190.80
371.00
436.72
85.86
101.76
153.70
181.26
MY FM Joint Rates April - June 2015, effective 1 January 2015
Time | Zone
MY FM
MIX fm
Sinar FM
LiteFM
(Apr - May 2015)
Sinar FM
THR Gegar
(June 2015)
(Apr - May 2015)
THR Gegar
(June 2015)
THR Raaga
MELODY FM
MONDAY TO FRIDAY
6am to 10am
1403.44
299.98
372.06
708.08
803.48
165.36
195.04
224.72
303.16
10am to 1pm
661.44
222.60
220.48
442.02
519.40
91.16
107.06
178.08
209.88
1pm to 4pm
630.70
222.60
169.60
327.54
384.78
91.16
107.06
150.52
203.52
4pm to 8pm
1016.54
289.38
277.72
493.96
549.08
91.16
107.06
168.54
254.40
8pm to 12mn
381.60
197.16
177.02
283.02
332.84
76.32
89.04
131.44
121.90
SATURDAY & SUNDAY
6am to 10am
332.84
162.18
126.14
251.22
308.46
165.36
195.04
224.72
108.12
10am to 1pm
468.52
183.38
134.62
289.38
357.22
91.16
107.06
178.08
152.64
1pm to 4pm
445.20
173.84
115.54
197.16
241.68
91.16
107.06
150.52
145.22
4pm to 8pm
404.92
193.98
150.52
240.62
295.74
91.16
107.06
168.54
131.44
8pm to 12mn
272.42
167.48
96.46
189.74
233.20
76.32
89.04
131.44
89.04
645.54
206.70
190.80
371.00
436.72
85.86
101.76
153.70
181.26
hitz fm Joint Rates April - June 2015, effective 1 January 2015
Time | Zone
hitz fm
(Apr - May 2015)
hitz fm
(June 2015)
MIX fm
LiteFM
Sinar FM
(Apr - May 2015)
Sinar FM
THR Gegar
(June 2015)
(Apr - May 2015)
THR Gegar
(June 2015)
THR Raaga MELODY FM
MONDAY TO FRIDAY
6am to 10am
1007
1131.02
299.98
372.06
708.08
803.48
165.36
195.04
224.72
303.16
10am to 1pm
435.66
511.98
222.60
220.48
442.02
519.40
91.16
107.06
178.08
209.88
1pm to 4pm
491.84
576.64
222.60
169.60
327.54
384.78
91.16
107.06
150.52
203.52
4pm to 8pm
792.88
890.40
289.38
277.72
493.96
549.08
91.16
107.06
168.54
254.40
8pm to 12mn
531.06
622.22
197.16
177.02
283.02
332.84
76.32
89.04
131.44
121.90
SATURDAY & SUNDAY
6am to 10am
228.96
281.96
162.18
126.14
251.22
308.46
165.36
195.04
224.72
108.12
10am to 1pm
214.12
263.94
183.38
134.62
289.38
357.22
91.16
107.06
178.08
152.64
1pm to 4pm
228.96
281.96
173.84
115.54
197.16
241.68
91.16
107.06
150.52
145.22
4pm to 8pm
263.94
325.42
193.98
150.52
240.62
295.74
91.16
107.06
168.54
131.44
8pm to 12mn
219.42
269.24
167.48
96.46
189.74
233.20
76.32
89.04
131.44
89.04
503.50
590.42
206.70
190.80
371.00
436.72
85.86
101.76
153.70
181.26
Joint Rates Terms & Conditions:
1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations.
2. There are NO Joint Rates for ERA fm, MY FM and hitz fm combo.
3. All spots must be placed at the same date and timebelt across the packages purchased.
4. Number of spots purchased must be equal in numbers across the stations for Joint Rates.
5. You can run different copies/versions on different stations, but must be the same commercial length.
6. All airtime spots are subject to airtime availability upon confirmation.
7. Cost quoted on the rate card are inclusive of 6% GST.
8. All ROS SPOTS will be placed across any availability time zone between 6.00AM - 02.00AM.
9.The costing on this rate card is based on 30 second duration.
10. Astro Radio has the rights to revise the above rates any time at its discretion.
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Astro Radio Sarawak
Station’s Profile
No.1 Malay station with
127,500 Listeners Per Week Aged 10+
No. 1 Malay Breakfast show with
Muzik Hit Terbaik
45,267
Total Fans
Frequency in Kuching : 96.1FM
Frequency in Miri : 101.3FM
era.fm
fb.era.fm
No.1 Chinese station with
No. 1 Chinese Breakfast show with
MY FM My Music
62,911
Total Fans
Language : Mandarin | Cantonese
my.com.my
fbsarawak.my.com.my
No.1 English station with
No. 1 English Breakfast show with
No. 1 English Drive show with
Malaysia’s No.1 Hit Station
114,044
Total Fans
Language : English
Source – Nielsen Radio Listenership Survey (Kota Kinabalu & Kuching), 2014 for all people 10+ & Facebook - Nov 2014
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak.
T 082 288 111 F 082 288 128 Email [email protected]
hitz.fm
fbsarawak.hitz.fm
Sarawak Rate Card
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Sarawak
ERA fm
Month of 2015
Jan - Mar
Day and Time
MY FM
Apr - Dec
Jan - Mar
GST incl.
hitz fm
Apr - Dec
Jan - Mar
GST incl.
Apr - Dec
GST incl.
99
104.94
95
100.70
95
100.70
85
90.10
82
86.92
82
86.92
85
90.10
82
86.92
82
86.92
95
100.70
91
96.46
91
96.46
80
84.80
72
76.32
72
76.32
60
63.60
49
51.94
49
51.94
68
72.08
56
59.36
56
59.36
60
63.60
51
54.06
51
54.06
70
74.20
58
61.48
58
61.48
60
63.60
48
50.88
48
50.88
ROS RATES
Monday to Sunday : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn broadcast
69
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
73.14
64
67.84
64
67.84
Production Cost
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak.
Astro Radio Sabah
Station’s Profile
No.1 Malay station with
No. 1 Malay Breakfast show with
Muzik Hit Terbaik
89,713
Total Fans
Frequency in K. Kinabalu : 102.4FM
Frequency in Sandakan : 103.0FM
era.fm
fbsabah.era.fm
No.1 Chinese station with
No. 1 Chinese Breakfast show with
MY FM My Music
46,055
Total Fans
Language : Mandarin | Cantonese
my.com.my
fbsabah.my.com.my
No.1 English station with
No. 1 English Breakfast show with
No. 1 English Drive show with
Malaysia’s No.1 Hit Station
56,715
Total Fans
Language : English
Source – Nielsen Radio Listenership Survey (Kota Kinabalu & Kuching), 2014 for all people 10+ & Facebook - Nov 2014
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah.
hitz.fm
fbsabah.hitz.fm
Sabah Rate Card
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Sabah
ERA fm
Month of 2015
Jan - Mar
Day and Time
MY FM
Apr - Dec
Jan - Mar
GST incl.
hitz fm
Apr - Dec
Jan - Mar
GST incl.
Apr - Dec
GST incl.
99
104.94
95
100.70
95
100.70
85
90.10
82
86.92
82
86.92
85
90.10
82
86.92
82
86.92
95
100.70
91
96.46
91
96.46
80
84.80
72
76.32
72
76.32
60
63.60
49
51.94
49
51.94
68
72.08
56
59.36
56
59.36
60
63.60
51
54.06
51
54.06
70
74.20
58
61.48
58
61.48
60
63.60
48
50.88
48
50.88
ROS RATES
Monday to Sunday : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn broadcast
69
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
73.14
64
67.84
64
67.84
Production Cost
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah.
National Digital Advertising Rates
Commercials/Banners
Weekly Rates by station
Products
ERA fm
MY FM
6,000
6,000
6,500
4,750
Expandable Leaderboard
7,800
7,800
8,450
6,175
5,500
5,500
6,000
4,250
7,150
7,150
7,800
5,525
5,200
5,200
3,900
3,250
4,550
1,200
7,500
7,500
7,500
5,250
5,000
5,000
4,000
3,500
4,500
1,000
MREC
Expandable MREC
Placement
ROS
- Up to 5
rotations
Catfish
Sinar FM THR Raaga
THR Gegar MELODY FM
Production
hitz fm
Leaderboard
MIX fm
LiteFM
4,500
4,500
3,500
3,000
4,000
5,850
5,850
4,550
3,900
5,200
1,200
4,000
4,000
3,000
2,500
3,500
1,000
1,000
Expandable Catfish
9,750
9,750
9,750
6,825
6,500
6,500
5,200
4,550
5,850
1,200
Page Break (Top)
10,400
10,400
11,440
7,800
7,800
7,150
5,850
5,200
7,150
1,000
Page Break (Bottom)
6,240
6,240
6,900
4,800
4,800
4,300
3,500
3,100
4,300
1,000
Article Box (Above Top)
4,000
4,000
4,500
4,000
3,000
3,000
3,000
3,000
3,000
500
Highlight XL
Homepage
Only
6,000
6,000
6,000
5,000
5,000
5,000
4,000
5,000
4,000
500
Highlight M
3,000
3,000
3,000
2,500
2,500
2,500
2,000
2,500
2,000
200
Highlight S
1,500
1,500
1,500
1,250
1,250
1,250
1,000
1,250
1,000
200
Promo Text Links
4,000
4,000
4,500
4,000
3,000
3,000
3,000
3,000
3,000
N/A
8,000
8,000
8,000
6,000
6,000
6,000
6,000
6,000
6,000
1,000
8,000
8,000
8,000
6,000
6,000
6,000
6,000
6,000
6,000
1,000
8,000
8,000
8,000
6,000
6,000
6,000
6,000
6,000
6,000
1,000
Daily Rates by station
Site Domination
(Site Skinning and Leader
Board Included)
Site Take Over
Anchor Bloc Video/Image
Homepage
Only
8,000
8,000
8,000
6,000
6,000
6,000
6,000
6,000
6,000
TBA*
Pushdown
8,500
8,500
8,500
6,500
6,500
6,500
6,500
6,500
6,500
TBA*
Slider
9,000
9,000
9,000
7,000
7,000
7,000
7,000
7,000
7,000
TBA*
2,400
2,400
2,400
2,100
2,000
2,000
1,900
1,900
2,000
1,500
9,500
9,500
10,000
9,400
9,000
8,500
8,000
6,000
8,500
2,000
Billboard
Pages
Promo Page
In Page Sponsorship
Inside
Pages
Weekly Rates by language buy
Malay Audience
English Audience
Production
Chinese Audience
(One Version)
Leaderboard
5,500
4,600
5,250
1,000
7,150
5,980
6,825
1,200
5,000
4,200
4,750
1,000
Expandable MREC
6,500
5,460
6,175
1,200
Catfish
6,600
5,500
6,000
1,000
Expandable Catfish
8,580
7,150
7,800
1,200
Board Included)
15,000
12,000
13,000
1,000
Site Take Over
15,000
12,000
13,000
1,000
15,000
12,000
13,000
1,000
15,000
12,000
13,000
TBA*
Pushdown
16,000
13,000
14,000
TBA*
Slider
17,000
14,000
15,000
TBA*
MREC
ROS
Daily Rates by language buy
Site Domination
Billboard
Homepage
Only
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time,
please check the link for the latest version.
April - December 2015 (with GST)
Commercials/Banners
Weekly Rates by station
Products
ERA fm
MY FM
6,360
6,360
6,890
5,035
4,770
4,770
3,710
3,180
4,240
8,268
8,268
8,957
6,546
6,201
6,201
4,823
4,134
5,512
1,272
5,830
5,830
6,360
4,505
4,240
4,240
3,180
2,650
3,710
1,060
MREC
Expandable MREC
Placement
ROS
- Up to 5
rotations
Sinar FM THR Raaga
MIX fm
LiteFM
THR Gegar MELODY FM
Production
hitz fm
Leaderboard
1,060
7,579
7,579
8,268
5,857
5,512
5,512
4,134
3,445
4,823
1,272
Catfish
7,950
7,950
7,950
5,565
5,300
5,300
4,240
3,710
4,770
1,060
Expandable Catfish
10,335
10,335
10,335
7,235
6,890
6,890
5,512
4,823
6,201
1,272
Page Break (Top)
11,024
11,024
12,126
8,268
8,268
7,579
6,201
5,512
7,579
1,060
Page Break (Bottom)
6,614
6,614
7,314
5,088
5,088
4,558
3,710
3,286
4,558
1,060
Article Box (Above Top)
4,240
4,240
4,770
4,240
3,180
3,180
3,180
3,180
3,180
530
Highlight XL
Homepage
Only
6,360
6,360
6,360
5,300
5,300
5,300
4,240
5,300
4,240
530
Highlight M
3,180
3,180
3,180
2,650
2,650
2,650
2,120
2,650
2,120
212
Highlight S
1,590
1,590
1,590
1,325
1,325
1,325
1,060
1,325
1,060
212
Promo Text Links
4,240
4,240
4,770
4,240
3,180
3,180
3,180
3,180
3,180
N/A
8,480
8,480
8,480
6,360
6,360
6,360
6,360
6,360
6,360
1,060
8,480
8,480
8,480
6,360
6,360
6,360
6,360
6,360
6,360
1,060
8,480
8,480
8,480
6,360
6,360
6,360
6,360
6,360
6,360
1,060
Daily Rates by station
Site Domination
Board Included)
Site Take Over
Homepage
Only
8,480
8,480
8,480
6,360
6,360
6,360
6,360
6,360
6,360
TBA*
Pushdown
9,010
9,010
9,010
6,890
6,890
6,890
6,890
6,890
6,890
TBA*
Slider
9,540
9,540
9,540
7,420
7,420
7,420
7,420
7,420
7,420
TBA*
Billboard
Pages
Promo Page
In Page Sponsorship
Inside
Pages
2,544
2,544
2,544
2,226
2,120
2,120
2,014
2,014
2,120
1,590
10,070
10,070
10,600
9,964
9,540
9,010
8,480
6,360
9,010
2,120
Weekly Rates by language buy
Malay Audience
English Audience
Production
Chinese Audience
(One Version)
Leaderboard
5,830
4,876
5,565
1,060
7,579
6,339
7,235
1,272
5,300
4,452
5,035
1,060
Expandable MREC
6,890
5,788
6,546
1,272
Catfish
6,996
5,830
6,360
1,060
Expandable Catfish
9,095
7,579
8,268
1,272
Board Included)
15,900
12,720
13,780
1,060
Site Take Over
15,900
12,720
13,780
1,060
15,900
12,720
13,780
1,060
15,900
12,720
13,780
TBA*
Pushdown
16,960
13,780
14,840
TBA*
Slider
18,020
14,840
15,900
TBA*
MREC
ROS
Daily Rates by language buy
Site Domination
Billboard
Homepage
Only
Social Media
Weekly Rates
Products
Per Facebook &
Twitter Update*
Instagram Update*
Placement
hitz fm
ERA fm
MY FM
Sinar FM
Raaga
MIX fm
LiteFM
Gegar
MELODY FM
Production
FB & Twitter
8,500
8,500
8,500
7,700
7,100
7,250
5,650
3,650
7,250
N/A
Instagram
1,500
1,500
1,500
900
900
750
650
650
750
N/A
---
5,000
5,000
5,000
3,500
3,500
3,500
3,500
5,000
3,500
2,000
---
4,000
4,000
4,000
4,000
2,000
2,000
2,000
5,000
2,000
500
Live Event Coverage
Social Curation**
(Includes moderations
& Event Coverage)
Facebook Event Page*
(Tied to station’s account)
Commercials / Digital Audio Streaming
By Station
Placement
Pre-Roll Splash Video
&
Pre-Roll Audio
Companion Ad
Mid-Roll Audio Spot Only
Mid-Roll Audio Spot with
Mobile App
& Player
Companion Static Visual Ad
Roadblock
Per Day @ 100% SOV
CPM Buy Only (Per Thousand Impressions)
50
55
50
45
30
30
40
50
30
50
55
50
45
30
30
40
50
30
35
40
35
30
25
25
30
35
25
40
45
40
35
30
30
35
40
30
5,000
12,000
5,000
4,500
3,000
3,000
4,000
10,000
3,500
Production (Per Version)
By Language CPM Buy Only (Per Thousand Impressions)
Malay Listeners
English Listeners
Chinese Listeners
RM 1,750
45
40
40
Includes
&
Pre-Roll Audio
Companion Ad
45
40
40
35
30
30
• 1 x VO
• 1 x Scripting
• 1 x Recording & Mixing & Studio
40
35
35
Note:
Placement
Mobile App
& Player
Roadblock
15,000
Per Day @ 100% SOV
Terms & Conditions:
1. For Pre-Roll, only 1 ad type can run at a time
2. Roadblock - Either Splash Video or Audio with companion ad can run at a time
6,000
6,000
3. All duration above is for 30 sec
4. MALAY Listeners - ERA fm, Sinar FM, THR Gegar
• 1 x Creative Version (Web & Mobile)
(800 x 600 & 300 x 250)
1. Additional VO @ RM 450 per VO
2. For more than 1 language, an additional
charge of RM 1,000 per language is applied.
5. ENGLISH Listeners - hitz fm, MIX fm, LiteFM
6. CHINESE Listeners - MY FM, MELODY FM
Production Services
Microsite
RM 12,000 Development, Maintenance, Voting Systems, Contest Management
Video (Each video is a maximum of 8-hours shoot only)
Video
Simple
Video
1 Video
• RM 8,000
• 1 Camera
• Basic Sound
• Includes Changes X 2
• Studio shoot
Medium
Complexity
1 Video
• RM 12,000
• 2 Cameras
• Basic Sound & Lighting
• Within Klang Valley
Complex
Video
1 Video
• RM 20,000
• Event Coverage /
Storyboard-based Shoot
• Director & Producer
• Rehearsals & Location Reccee
• 2-4 Cameras
Event
Live
Streaming
• RM 10,000
• 1 Camera (1 Angle)
• Sound & Video Setup
• 5 Hours HD Streaming
• 15Gb Bandwidth
• 4 man team
(For further requirements, please contact Digital Media)
For the latest rates and specs - please visit adrates.astroradio.com.my | Rates may vary depending on the complexity of the video required | Microsite Design must be
accompanied by a Minimum RM 30,000 Spend on Media Products that would suppport the microsite | * Requires Digital Media Approval and must be in compliance with
content initiatives | ** Per Day Per Event | All rates above are in Ringgit Malaysia | Rates from January - March 2015 are subject to 6% Service Tax excluding production
rates. Rates from April to December 2015 are all inclusive of 6% GST.
Social Media
Weekly Rates
Products
Per Facebook &
Twitter Update*
Instagram Update*
Placement
hitz fm
ERA fm
MY FM
Sinar FM
Raaga
MIX fm
LiteFM
Gegar
MELODY FM
Production
FB & Twitter
9,010
9,010
9,010
8,162
7,526
7,685
5,650
3,650
7,685
N/A
Instagram
1,590
1,590
1,590
954
954
795
689
689
795
N/A
---
5,300
5,300
5,300
3,710
3,710
3,710
3,710
5,300
3,710
2,120
---
4,240
4,240
4,240
4,240
2,120
2,120
2,120
5,300
2,120
530
Live Event Coverage
Social Curation**
(Includes moderations
& Event Coverage)
Facebook Event Page*
(Tied to station’s account)
Commercials / Digital Audio Streaming
By Station
Placement
&
Pre-Roll Audio
Companion Ad
Mobile App
& Player
Roadblock
Per Day @ 100% SOV
CPM Buy Only (Per Thousand Impressions)
53
58
53
48
32
32
42
53
32
53
58
53
48
32
32
42
53
32
37
42
37
32
27
27
32
37
27
42
48
42
37
32
32
37
42
32
5,300
12,720
5,300
4,770
3,180
3,180
4,240
10,600
3,710
Production (Per Version)
By Language CPM Buy Only (Per Thousand Impressions)
Malay Listeners
English Listeners
Chinese Listeners
RM 1,855
47.7
42
42
Includes
&
Pre-Roll Audio
Companion Ad
47.7
42
42
37.1
31.8
31.8
• 1 x VO
• 1 x Scripting
• 1 x Recording & Mixing & Studio
42.4
37
37.1
Note:
Placement
Mobile App
& Player
Roadblock
15,900
Per Day @ 100% SOV
Terms & Conditions:
1. For Pre-Roll, only 1 ad type can run at a time
2. Roadblock - Either Splash Video or Audio with companion ad can run at a time
6,360
6,360
3. All duration above is for 30 sec
4. MALAY Listeners - ERA fm, Sinar FM, THR Gegar
• 1 x Creative Version (Web & Mobile)
(800 x 600 & 300 x 250)
1. Additional VO @ RM 450 per VO
2. For more than 1 language, an additional
charge of RM 1,000 per language is applied.
5. ENGLISH Listeners - hitz fm, MIX fm, LiteFM
6. CHINESE Listeners - MY FM, MELODY FM
Production Services
Microsite
RM 12,720 Development, Maintenance, Voting Systems, Contest Management
Video (Each video is a maximum of 8-hours shoot only)
Video
Simple
Video
1 Video
• RM 8,480
• 1 Camera
• Basic Sound
• Studio shoot
Medium
Complexity
1 Video
• RM 12,720
• 2 Cameras
• Basic Sound & Lighting
• Within Klang Valley
Complex
Video
1 Video
• RM 21,200
• Event Coverage /
Storyboard-based Shoot
• Director & Producer
• Rehearsals & Location Reccee
• 2-4 Cameras
Event
Live
Streaming
• RM 10,600
• 1 Camera (1 Angle)
• Sound & Video Setup
• 5 Hours HD Streaming
• 15Gb Bandwidth
• 4 man team
(For further requirements, please contact Digital Media)
For the latest rates and specs - please visit adrates.astroradio.com.my | Rates may vary depending on the complexity of the video required | Microsite Design must be
accompanied by a Minimum RM 30,000 Spend on Media Products that would suppport the microsite | * Requires Digital Media Approval and must be in compliance with
content initiatives | ** Per Day Per Event | All rates above are in Ringgit Malaysia | Rates from January - March 2015 are subject to 6% Service Tax excluding production
rates. Rates from April to December 2015 are all inclusive of 6% GST.
Astro Digital Assets
CPM Rates
Products
astro.com.my
Stadiumastro
Astro Gempak
Astro Arena
Astro Fantasy
30
30
30
30
30
40
32
32
32
32
N/A
36
36
36
36
Medium Rectangle
Expandables
N/A
45
45
45
45
Video Advert 15 sec (CPM)
N/A
30
30
30
N/A
Video Advert 30 sec(CPM)
N/A
50
50
50
N/A
Site Take Over
N/A
12,500
12,500
8,000
12,500
Skinner
N/A
10,000
10,000
10,000
25,000
Placement
Leaderboard
Medium Rectangle
Leaderboard Expandables
Home Page
& ROS
Astro Zhongwen
Astro Ulagam
Astro Education
Package
Daily Rates
Rates from January - March 2015 are subject to 6% Service Tax excluding production rates. Rates from April to December 2015 are all inclusive of 6% GST.
Astro Digital Assets
CPM Rates
Products
astro.com.my
Stadiumastro
Astro Gempak
Astro Arena
Astro Fantasy
32
32
32
32
32
42
34
34
34
34
N/A
38
38
38
38
Medium Rectangle
Expandables
N/A
48
48
48
48
Video Advert 15 sec (CPM)
N/A
32
32
32
N/A
Video Advert 30 sec(CPM)
N/A
53
53
53
N/A
Site Take Over
N/A
13,250
13,250
8,480
13,250
Skinner
N/A
10,600
10,600
10,600
26,500
Placement
Leaderboard
Medium Rectangle
Leaderboard Expandables
Home Page
& ROS
Astro Zhongwen
Astro Ulagam
Astro Education
Package
Daily Rates
Rates from January - March 2015 are subject to 6% Service Tax excluding production rates. Rates from April to December 2015 are all inclusive of 6% GST.
Spot Buy Premium Placement
Loading Charges
Placement Restrictions
Loading
Example
Placed first or last commercial in ANY
(scheduled) advertising break.*
Example:
If the advertising break scheduled is from
6.10am – 6.13am, the commercial can be placed
first or last and charged 1.5 times the time zone rate.
* Note: Not a specific advertising break.
50%
Placed within the specific hour/s of a time zone.
Example:
The commercial is placed anytime
between 7am – 8am.
Placed within a specific (scheduled)
advertising break.
Example:
If it is to be placed in the 2nd advertising break
and that breaks occurs between 7.20am – 7.22am.
100 %
200 %
1.5 times the time zone rate
RM 69
RM 440 X 1.5 = RM 660.00
Calculated to the
nearest Ringgit.
RM 440 x 2.0 = RM 880.00
RM 440 X 3.0 = RM 1320.00
NOTE:
· There will be no fixed chronological time placement available (e.g. a commercial placed at 7.30am daily).
· There will not be any commercial placement within any News Broadcast.
· All spots are subject to availability upon confirmation.
· All loading charges will be calculated to the nearest Ringgit.
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding
terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur
T (03) 9543 8888 F (03) 9543 3888 E [email protected]
astroradio.com.my
Penang Office
Johor Bahru Office
G-5-2 Bay Avenue,
Lorong Bayan Indah 1,
11900 Penang
No. 25-A, 1st Floor,
Jalan Molek 2/3, Taman Molek,
81100 Johor Bahru, Johor
T (04) 240 4166 F (04) 643 5351
E [email protected]
T (07) 355 1022 F (07) 289 5362
E [email protected]
Melaka Office
Kota Bharu Office
No. 61-A, 1st Floor, Jalan Merdeka,
Taman Melaka Raya,
75000 Melaka
Lot 706, 1st Floor,
Seksyen 26, Jalan Dusun Muda,
15200 Kota Bharu, Kelantan
T (06) 282 5166 F (06) 283 5166
E [email protected]
T (09) 748 4166 F (09) 743 5351
E [email protected]
Kuantan Office
Ipoh Office
1st Floor A137,
Jalan Air Putih,
25300 Kuantan,
Pahang
No. B5-06 (5th Floor),
No. 42, Persiaran Greentown 1,
Greentown Business Centre,
30450 Ipoh, Perak
T (09) 509 3410 F (09) 509 3409
E [email protected]
T (05) 242 5098 F (05) 242 5104
E [email protected]
Kuching Office
Kota Kinabalu Office
Level 2, Menara MAA, Lot 86, Section 53,
Jalan Central Timur/ Jalan Ban Hock,
93100 Kuching, Sarawak
F901, 1st Floor, Wisma Angkatan Hebat,
Jalan Sulaman,
88450 Kota Kinabalu, Sabah
T (082) 288 111 F (082) 288 128
E [email protected]
T (088) 532 411 F (088) 532 422
E [email protected]

Agency and Client Handbook

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