meeting notice - Advisory Boards

Transcription

meeting notice - Advisory Boards
The Original Florida
TOURISM TASK FORCE
MEETING NOTICE
There will be a meeting of the Original Florida Tourism Task
Force on July 17, 2014. The meeting will be held at the Grace
Manor Bed and Breakfast, 221 SW U.S. Highway 221,
Greenville, Florida, beginning at 10:00 a.m.
(Location Map on Back)
1
117 Sw Us Highway 221, Greenville, FL 32331 Directions, Location and...
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Notes
Grace Manor Bed and Breakfast
850-948-5352
Map of:
117 Sw Us Highway 221
Greenville, FL 32331-4552
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7/7/2014 11:47 AM
The Original Florida
TOURISM TASK FORCE
Meeting Agenda
Grace Manor Bed and Breakfast
117 SW U.S. 221, Greenville, FL
Madison County
July 17, 2014
Thursday 10:00 a.m.
PAGE NO.
I.
Call to Order, Introductions
II.
Approval of the Agenda
3
III.
Approval of the June 19, 2014 Meeting Minutes
5
IV.
Old Business
A. Committee Reports
1. Finance Committee Report
a. Monthly Financial Report Review and Approval
11
2. Other Committee Reports
a. Supplemental Marketing Program Committee
b. Marketing - 2015 Work Program
B. Staff Items
1. Staff Report on Florida Department of Economic Opportunity Grant
15
a. Contract Status
b. Bicycle Trail Maps
17
c. Regional Brochure
19
2. Staff Report on VISIT FLORIDA Grants
a. Reimbursement Status
b. 2013-14 Marketing Grant (Regional Marketing Research)
1. U.S. Travel Association/American Express
Destination Travel Insights
2. John Moran Photo Drawing
c. 2013-14 Small Business Partner Grant (Targeted Internet
Advertising Campaign)
d. 2014-15 Marketing Grant Application
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The Original Florida Tourism Task Force Meeting Agenda
7/17/14
Page 2
PAGE NO.
3. Other Staff Items
a. Undiscovered Florida Co-op Ad
b. Harvey Campbell Memorial Scholarship/Internship
c. Meetings with Columbia, Hamilton and Suwannee Counties
b. Florida Governor’s Conference on Tourism
September 22-24, 2014, Boca Raton, Florida
C.
Other Old Business
1.
Suwannee River Wilderness Trail Paddling Guide Update
2.
Updated Task Force Member Contact Information
35
3.
Meeting Dates and Locations
37
D. VISIT FLORIDA Report
V.
33
39
New Business
A. Announcements
B. Other New Business
VI.
Leadership Forum: To Be Determined
Date and Location of Next Meeting:
The next regular meeting is scheduled for 10:00 a.m., August 21, 2014 at a location to be determined in
Lafayette County.
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MINUTES OF
The Original Florida
TOURISM TASK FORCE
Island Hotel and Restaurant
Cedar Key, Florida
Levy County
June 19, 2014
Thursday, 10:00 a.m.
MEMBERS PRESENT
OTHERS PRESENT
Roland Loog, Alachua County
Lois Nevins, Alachua County
Russ McCallister, Dixie County
Dick Bailar, Jefferson County
Nancy Wideman, Jefferson County, Chair
Susie Page, Lafayette County
Carol McQueen, Levy County
Brenda Graham, Madison County
Cindy Vees, Madison County
Sandy Beach, Taylor County
Sam Martin, Wakulla County
Pam Darty, U.S. Fish and Wildlife Service
Dean Fowler, Steinhatchee Landing
Danah Heye, Madden Media
Sean Plemons, City of Gainesville
Lisa Valea, Cedar Key Chamber of Commerce
Bailey Vees
Cortnie Vees
STAFF PRESENT
Steven Dopp
MEMBERS ABSENT
Anna Mikell, Alachua County
Martin Pierce, Dixie County
Donna Creamer, Gilchrist County
Helen Koehler, Levy County
Dawn Taylor, Taylor County
Dave Mecusker, Union County
Jackie Youngstrand, Wakulla County
Chair Wideman called the meeting to order at 10:13 a.m.
I.
CALL TO ORDER, INTRODUCTIONS
Chair Wideman opened the meeting and asked for introductions.
II.
APPROVAL OF THE AGENDA
Chair Wideman asked for approval of the meeting agenda.
ACTION:
Carol McQueen moved and Roland Loog seconded a motion to amend the Agenda
to add an item under New Business regarding recognition of the tourism
promotion career of Harvey Campbell and to approve the Agenda as amended.
The motion passed unanimously.
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III.
APPROVAL OF THE MAY 15, 2014 MINUTES
Chair Wideman asked for approval of the May 15, 2014 meeting minutes.
ACTION:
IV.
Dick Bailar moved and Mr. Loog seconded a motion to strike Kay McCallister
from the list of other persons present at the meeting and to approve the May 15,
2014 minutes as amended. The motion passed unanimously.
RECOGNITION OF DEAN FOWLER, FORMER ORIGINAL FLORIDA TASK FORCE MEMBER
Chair Wideman recognized Dean Fowler for his 17 years of service as a member of the Task Force and
presented him with a framed John Moran photograph on behalf of the Task Force.
V.
OLD BUSINESS
A. Committee Reports
1. Financial Committee Reports Steven Dopp presented the monthly financial report.
ACTION:
Lois Nevins moved and Susie Page seconded a motion to accept the monthly
financial report. The motion passed unanimously.
2. Other Committee Reports:
a.
Legislative Committee Report on Legislative Funding Proposal.
Legislative Committee members agreed to meet 1:00 p.m., July 8, 2014 at the North
Central Florida Regional Planning Council office to finalize a legislative funding
proposal.
b.
Marketing
No report was provided on this agenda item.
B. Staff Items
1. Florida Department of Economic Opportunity Grant.
a.
Contract Status
Steven Dopp discussed the revised deliverables schedule for the 2013-14 contract
which was recently received from the Florida Department of Economic Opportunity
and included in Task Force members meeting packets. He noted that the Department of
Economic Opportunity is requesting the Task Force to approve and return the revised
contract no later than June 26, 2014.
ACTION:
Ms. McQueen moved and Cindy Vees seconded a motion to approve the
revised Florida Department of Economic Opportunity grant contract. The
motion passed unanimously.
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The Original Florida Tourism Task Force Meeting Minutes
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b.
Trail Maps
Mr. Dopp reported that staff is developing the regional bicycle trail map. He distributed
copies of the draft regional map to Task Force members and asked them to mail their
map revisions to the Council no later than June 27, 2014.
c.
Regional Brochure/Maps
Mr. Dopp stated that staff has received Task Force member revisions to the Task Force
springs brochure and will begin updating the brochure based on member revisions.
2.
Staff Report on VISIT FLORIDA Grants and Other Projects
a.
Reimbursement Status
Mr. Dopp stated that he has submitted a reimbursement request to Visit Florida for the
three Visit Florida grants; however, the Task Force has not yet received the
reimbursement.
b.
2013-14 Marketing Grant (Regional Marketing Research)
1.
U.S. Travel Association Membership and Purchase of
U.S. Travel Association/American Express Destination Travel Insights
Mr. Dopp reported that he has submitted the list of zip codes to the U.S. Travel
Association for the development of the Destination Travel Insights report.
2.
John Moran Photo Drawing
Mr. Dopp stated that the photograph for the winner of the John Moran nature
photo will be ordered and shipped to the winner by the next Task Force
meeting.
c.
2013-14 Small Business Partner Grant (Targeted Internet Advertising Campaign)
1.
Presentation of Campaign Results, Danah Heyeh, Madden Media
Ms. Heyeh presented the results of the Targeted Internet Advertising
Campaign.
d.
2014-15 Marketing Grant Application
Mr. Dopp reported that the Visit Florida had approved the Task Force application for its
2014-15 Marketing grant.
3.
Other Staff Items
a.
I-10 Welcome Center Summer Festival, June 6, 2014, Pensacola Brochures
Mr. Dopp reported on the I-10 Welcome Center Summer Festival which he
attended on behalf of the Task Force.
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b.
Website and Facebook Page Report
Mr. Dopp stated that he had no new information to report on the Task Force
website and Facebook page.
c.
Undiscovered Florida Co-op Ad
Mr. Dopp stated that the Task Force is continuing to receive leads from the
National Geographic Traveler reader response cards. He stated he is
forwarding the leads to Task Force members as they are received.
d.
Public Notices of Meetings
Mr. Dopp stated that he had placed a link to the meeting packet on the Task
Force Facebook page. He suggested the Task Force place a legal advertisement
announcing Task Force meetings in the newspaper of general circulation in
whichever county the Task Force is holding a meeting. It was agreed by
consensus to post meeting notices and agendas on Facebook and at each County
administrative building in whichever county the Task Force is holding a
meeting.
e.
Membership Dues
Mr. Dopp stated that the Task Force had received a letter from Dawn Taylor
requesting that the Task Force dues not be increased for Taylor County as a
result of the County annual bed tax revenue exceeding the $200,000 threshold.
Mr. Dopp presented a report which indicated that if dues are based on the first
two cents of bed tax then the annual dues for all counties would remain the
same for next year.
ACTION:
Ms. McQueen moved and Mr. Bailar seconded a motion to
specify that the dues structure to be based only on the first
two cents of bed tax collected by each county. The motion
passed unanimously.
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The Original Florida Tourism Task Force Meeting Minutes
6/19/14
Page 5
C.
Other Old Business
1.
Updated Task Force Member Contact Information
Mr. Dopp noted that contact information for Task Force members is included in the
meeting packet.
2.
Suwannee River Wilderness Trail Paddling Guide Update
Mr. Dopp stated that staff has received Task Force member comments on revisions to
the paddling guide.
3.
Southeast Tourism Society Membership and Southeast Tourism Society Marketing
College, August 3 - 8, 2014, Dahlonega, Georgia
Mr. Dopp reported that the Task Force has joined the Southeast Tourism Society and
that he has registered for the Marketing College to be held in August 2014.
D.
VISIT FLORIDA Report
No report was provided under this agenda item due to the absence of a Visit Florida
representative at the meeting.
V.
New Business
A.
Announcements
Task Force members made various announcements of interest to the Task Force.
B.
Other New Business
1.
Harvey Campbell
Chair Wideman reported that she sent flowers on behalf of the Task Force to Harvey
Campbell’s funeral.
Mr. Loog recommended that an annual Scholarship/paid Internship with the Task Force
be established by the Task Force in Mr. Campbell’s name for University of Florida
Department of Tourism, Recreation and Sports Management students. Mr. Loog stated
that the amount of the internship could be $500. He stated that the Department
Tourism, Recreation and Sports Management could select the intern. He further stated
that the Department of Tourism, Recreation and Sports Management requires students
to engage in a one-semester internship as part of their curricula.
ACTION:
Mr. Loog moved and Ms. McQueen seconded a motion to request
Mr. Dopp and, if needed, the Council attorney to research labor
law issue with regards to a scholarship or a paid internship for
students enrolled in the University of Florida Department of
Tourism, Recreation and Sports Management. The motion passed
unanimously.
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The Original Florida Tourism Task Force Meeting Minutes
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Page 6
VI.
Leadership Forum: Pam Darty, U.S. Fish and Wildlife Service
Pam Darty made a presentation on the history of native Americans who once resided along the Dixie,
Levy and Taylor County coast.
Date and Location of Next Meeting
The next regular meeting is scheduled for 10:00 a.m., Thursday, July 17, 2014 in Madison County at a
location to be determined.
The meeting adjourned at 1:16 p.m.
_______________________
Nancy Wideman, Chair
7/17/14
Date
Minutes prepared by Steven Dopp of the North Central Florida Regional Planning Council.
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Exhibit B
1. Administration: Administration cost for all grantrelated activities including operating cost, travel,
meeting preparation, etc. A Quarterly Report on
activities/deliverables is due on or before the 15111
day following the last day of each quarter. Report is
to be submitted in a 3-ring binder with a table of
contents. tabs and cover sheets for each section.
All supporting docwnentation must be legible and
arranged in an orderly fashion. All necessary
fonus must be completed and submitted in
approved formal (Payments are $1,312.50 per
quarter, total payment is $5,250.(0).
o
Quarterly report
o
form (Exhibit G)
Quarterly Minority &
o
o
o
o
Compliance certification
Service-Disabled Veteran
Business Enterprise Report
(ExhibitD)
Invoice (See Exhibit F)
Updated list of matching
fimds received if match not
demonstrated previously
(Exhibit E)
all necessary
documentation/fonns
$1,312.50
2. Leadership Development Forums: Organize and
conduct a total of nine (9) Regional Leadership
Development Forums. Develop, coordinate and
present on topics to enhance the professional
capacity of those served by the organization.
Possible topics may include best practices, state or
federal grants, resources, new and ongoing
initiatives, infOimation on events and targeted
training available to regional partners and existing
and prospective tourism businesses and industries.
($825.00 payment for each forum. a total payment
For each forum held, submit:
o
o
o
o
o
Agenda
Sign in sheets
Copies of minutes
Swnmary of training
Copy of presentation (if
applicable, may be submitted
on CD)
S825.00 payment for
each forum, a total
payment ofS7,425.00
for nine
Page 18 of 37
15
Exhibit B
o
3. Create "Biking Trails of Natural North Florida"
web pam' An inventory will be conducted of
designated biking trails in the Natural North
Florida region as well as state and local highways
with bike paths.
4. Create "Biking Trails of Natural North Florida"
web Dages: An online region·wide map will be
created to display the inventory, with mileages
o
5. Create "Biking Trails of Natural North Florida"
web Dages: Each county will have a separate
online map that highlights the trails located within
the county and additional infonnation on local
bicycle vendors, resources, and related links.
o
6. Finalize Website link
7. Regional Marketing.
a Develop and print 100,000 fold out regional
brochures/maps: A professional graphic artist
will be hired to design the brochure, and the
print job will be publicly noticed for bids (not
to exceed $10,000.(0).
8. Regional Marketing:
o
o
o
b. Contract with a brochure distribution
rompanyto distribute a minimum of 50,000
regional brochures to private businesses, such
as hotels along major travel routes within the
state to be accessible to travelers (not to
exceed
o
Submit a hard and electronic
(CD) inventory of designaled
biking trails in the region, as
well as state and local
highways with bike paUls.
$1,331.25
(CD) copies of the regional
map displaying the inventory,
with mileages shown between
$1,331.25
Submit hard and electronic
(CD) copies of separate maps
that highlight the trails
located within each county in
the region and additional
infonnation on local bicycle
vendors, resources, and
related links.
$1,331.25
Submit link for completed
website.
SI,331.25
Submit a copy of the regional
brochure and/or map.
Submit copies of receipts for
brochure design and printing
cost reimbursement
not to exceed
Submit a copy of receipt for
brochure distribution cost
reimbursement.
Submit a list of where brochures
were distributed.
not to exceed $7,000.00
SIO,OOO.OO
Page 19 of 37
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Original Florida “Springs” Brochure Text Updates, July 2014
Panel #10 (Visitor’s info panel):
Visitor Information
Access the Visit Natural Florid website at www.vnnf.org and Facebook page
(www.facebook.com/naturalnorthflorida) for more information. You are also invited to write, call or visit
any of the offices listed for more information about specific sites, cities, attractions, events or activities.
ALACHUA COUNTY
Covering: Alachua, Archer, Gainesville,
Hawthorne, High Springs, La Crosse, Micanopy,
Newberry & Waldo
Alachua County Visitors & Convention Bureau
Visit Gainesville
30 E. University Avenue
Gainesville, FL 32601
1-866-778-5002 or 352-374-5260
www.visitgainesville.com
DIXIE COUNTY
Covering: Cross City, Horseshoe Beach, Jena,
Old Town & Suwannee
Dixie Chamber of Commerce County Tourism
Development
P.O. Box 547 2600
Cross City, FL 32628
352-498-5454
352-498-1403
[email protected]
www.dixiecounty.org
www.visitdixie.com
GADSDEN COUNTY
Covering: Chattahoochee, Havana, Lake
Talquin, Midway and Quincy
Gadsden County Tourism Development Council
208 N Adams Street
Quincy, FL 32351
850-627-0344
[email protected]
www.visitgadsden.com
GILCHRIST COUNTY
Covering: Bell, Fanning Springs, & Trenton
Gilchrist County Chamber of Commerce
220 South Main Street
Trenton, FL 32693
352-463-3467
www.gilchristcounty.com
HAMILTON COUNTY
Covering: Jasper, Jennings & White Springs
Hamilton County Tourist Development Council
1153 US Hwy 41 NW, Suite 4
Jasper, FL 32052
(386) 792-6828
Toll Free 866-341-2492
[email protected]
www.hamiltoncountyflorida.com
JEFFERSON COUNTY
Covering: Jefferson & Monticello & Lamont
Monticello/Jefferson County Chamber of
Commerce
420 West. Washington St.
Monticello, FL 32344
850-997-5552
www.VisitJeffersonCountyFlorida.com
www.monticellojeffersonfl.com
LAFAYETTE COUNTY
Covering: Mayo
Lafayette County Chamber of Commerce
P.O. Box 416
Mayo, FL 32066
386-294-2705
[email protected]
www.lafayettecountychamber.com
LEON COUNTY
Covering: Greater Tallahassee area
Visit Tallahassee
106 East Jefferson Street
Tallahassee, Florida 32301
1-800-628-2866 or
850-606-2305
[email protected]
www.VisitTallahassee.com
LEVY COUNTY
Covering: Bronson, Cedar Key, Chiefland,
Fanning Springs, Inglis, Otter Creek, Williston
& Yankeetown
Levy County Visitors Bureau
620 North Hathaway Ave
P.O. Box 1324
Bronson, FL 32621
Toll free 877-387-5673
352-486-3396
www.visitnaturecoast.com
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MADISON COUNTY
Covering: Greenville, Lee & Madison
Madison County Chamber of Commerce &
Tourism
177 SW Horry Ave
278 Southwest Range Ave
Madison, FL 32340
850-973-2788
[email protected]
www.madisonfl.org
TAYLOR COUNTY
Covering: Keaton Beach, Perry & Steinhatchee
Perry/Taylor Chamber of Commerce
P.O. Box 892
428 North Jefferson St.
Perry, FL 32347
800-257-8881 866-584-5366 Toll Free
www.taylorcountychamber.com
Panacea, FL 32346
(850) 984-3966
VISITORS CENTERS/INFORMATION:
STATE OF FLORIDA
Nature & Heritage Tourism Center
I-75 at Exit 84
U.S. 41 N
White Springs, FL 32098
386-397-4461
PURE WATER WILDERNESS
Covering: Dixie, Gilchrist & Levy Counties
P.O. Box 214
Trenton, Florida 32693
(352) 463-3467
www.purewaterwilderness.com
WAKULLA COUNTY
Covering: Crawfordville, Sopchoppy &
St. Marks
Wakulla County Tourist Development Council
P.O. Box 67
www.wakullacountytdc.com
Panel #11 – Mailing label format
Visit Natural North Florida
The Original Florida Tourism Task Force
2009 NW 67th Place
Gainesville, FL 32653
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Panel #1 – Intro panel.
Away from the hustle and bustle of everyday life, Natural North Florida allows you to
move at the speed of nature. Replenish your spirit by day frolicking in the springs that
feed the world-famous Suwannee River, and by night experience the music and cultural
venues of Tallahassee, the state capital, or Gainesville, the home of University of Florida.
Natural North Florida is home to the largest collection of natural springs in the world, 30
award-winning state parks, and old-fashioned rural towns ready to be explored. Located
approximately 300 miles south of Atlanta at the hub of I-75 and I-10, the region spreads
from the original tourist destination of White Springs where tourists went to “take in the
waters,” Monticello, home to the historic Old Jail Museum, to Edward Ball Wakulla
Springs State Park, the world’s deepest and longest freshwater spring, to Micanopy and
its National Historic District, to the Gulf of Mexico and the quaint fishing villages of
Cedar Key and Steinhatchee and Cedar Key.
Inside this brochure you’ll find visitor services information, a map of the region and a
listing of springs, state parks, events and attractions you’ll love to explore.
www.VisitNaturalNorthFlorida.com
Toll free 1-877-955-2199
www.vnnf.org
Panels #2-9 Inside copy:
Rest of copy (non-map side):
We invite you to explore a place that brings back memories of a simpler time when roads
weren’t nearly as congested, wild flowers grew in abundance on the roadsides and nature
was literally all around us. Welcome to Natural North Florida – the state’s original
tourism destination that still offers a glimpse of Old Florida. Here we’ve listed some of
the highlights that the area has to offer.
The Suwannee River Wilderness Trail
The Suwannee River Wilderness Trail (SRWT) is a unique experience for everyone from
first-timers to the traditional outdoor enthusiast. The SRWT trail runs 170 miles from the
city of White Springs in rural North Florida all the way to the Gulf of Mexico, and
encompasses activities such as canoeing, camping, boating, hiking, biking, birding and
horseback riding. Go to www.suwanneeriver.com for more information.
♪ There are several hubs spaced a day’s of travel apart on the river and designed as
starting points for exploration along the world-famous Suwannee River. Those hubs are:
(Please make the bullets for these the same as the markers on the map side)
A
The Trail begins at Stephen Foster Folk Culture Center State Park located in
White Springs, along the upper Suwannee River.
B
Spirit of Suwannee Music Park, just north of Live Oak, Florida.
21
C
Suwannee River State Park at Ellaville, on a bluff overlooking the intersection of
two rivers.
D
Dowling Park (Advent Christian Village).
D
Lafayette Blue Springs State Park, near Mayo.
E
Convict Spring, Suwannee River Rendezvous east of Mayo, Florida.
F
Town of Branford.
G
Fanning Springs State Park
H
Town of Suwannee.
Places to Stay - River camps with sleeping platforms and cabins alternate every ten 10
river miles down the trail. Beautiful cabins at Stephen Foster, Suwannee River State Park,
Lafayette Blue Springs State Park, and Fanning Springs State Park can sleep up to 8 eight
and are reasonably priced. Make reservations at www.reserveamerica.com. Many
privately owned hotels, motels and lodges are also located at various points along the
Suwannee River Wilderness Trail SRWT.
♪ Packages are now available on the Suwannee River Wilderness Trail website for a
variety of venues along the river from a half-day paddle to multiple day trips. Check
www.floridastateparks.org/wilderness/PackageTours.cfm for details.
More Canoeing, Kayaking & Camping
♪ The Big Bend Saltwater Paddling Trail is a 106-mile trail from St. Marks to
Yankeetown. Sea kayakers have long known of the multi-day expedition possibilities
along Florida’s Big Bend Gulf Coast. The area boasts one of the longest and wildest
publicly-owned coastal wetlands in the United States, and a striking array of bird and
marine life.
♪ Canoe outposts throughout the region will equip you for a canoe trip down the
Suwannee, Santa Fe, Withlacoochee, Aucilla, Wacissa, or any other waterway in the
region, including kayak rentals in the towns of Suwannee and Cedar Key on the Gulf of
Mexico. They will pick you up at your exit point, and shuttle you back to your car.
♪ Camping areas are located along the rivers, beside the springs, under massive mossdraped oak trees and even on the beach at the Gulf of Mexico. Public parks and private
campgrounds also provide a variety of accommodations, from wilderness campsites to
RV resorts with all the amenities. See the table of Springs and Parks below the regional
map for camping availability.
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Hiking, Biking and Horse Trails
The Original Florida Natural North Florida is gaining popularity with bicyclists who have
discovered the many lightly-traveled roads and miles of wooded public trails, including
the Florida Trail, a well-marked hiking trail linking one end of Florida to the other.
Touring companies in the area offer tours, rentals, and routing information.
♪ The 16-mile Gainesville-Hawthorne State Trail is designed for walking, cycling, and
horseback riding. The trail borders the edge of Paynes Prairie, a state-owned wildlife
sanctuary.
♪ The RO Ranch is a 2,500 acre equestrian park located 11 miles south of Mayo. It is
adjacent to 20,000 acres of public land open to horseback riding. The ranch has a guest
lodge as well as RV and primitive campsites
♪ The “Madison Loop” starts in quaint and beautiful downtown Madison and provides
over 100 miles of bicycling adventure. For more information contact the Madison Tourist
Development Council. The Madison Bike Loop rates high on the Adventure Cycling
Association’s Southern Tier Section 7 with over 100 miles of cycling adventure. For
details, contact the Madison County Chamber of Commerce at 877.272.3642
♪ The Nature Coast State Trail System, which connects the towns of Cross City,
Fanning Springs, Chiefland, and Trenton, provides both paved and equestrian trails.
History
♪ The Historic San Luis Spanish Mission in Tallahassee is a beautifully re-created
community with period actors from the 1700s. Time stands still in this 2006 Preserve
America award-winner where Florida’s Spanish and Native American heritage
intersected.
♪ The South’s Most Haunted Small Town, as reported by ABC News in October, 2003,
Monticello Florida is a beautiful small town with loads lots of Southern Charm by day
and ghostly spirits by night. The Big Bend Ghost Trackers hosts great ghost tours at
Halloween time.
♪ The Island Hotel & Restaurant in Cedar Key was constructed of “seashell tabby” in
1859. Built as a general store and post office, it has changed little over the years.
♪ Monticello is also legendary for its sheer number of restored and registered historic
homes and buildings. Peruse the moss-covered, oak lined city streets, while taking the
Self Guided Walking and Driving Tour. Don't miss the 1890 Monticello Opera House.
♪ The historic Putnam Lodge in Cross City, built in the late 1920s, will remind visitors
of an old National Park-style hotel with its “pecky cypress” interior. The Dixie County
Cultural Center is also located in Cross City
♪ Museums and Towns - For a sense of life gone by, visit the authentic Cracker farm at
the Forest Capital Museum in Perry, or the Tallahassee Museum’s authentic turpentine
camp. Visit historic down town Madison, home of the oldest stain glass windows in the
state Honey Lake Plantation Resort and Spa in Greenville, home of the oldest stained
glass windows in the state. There are also museums that preserve the history of the
region: Jasper’s Old Jail Museum, and the Cedar Key Museum State Park, which depict
the colorful history of the thriving port city on Florida’s Gulf Coast. The Micanopy
Historic Museum highlights both the Native American history and life in Florida’s oldest
inland town.
23
Culture, Music and Nightlife
♪
Stephen Foster Folk Culture Center State Park honors the composer who
immortalized the river through his song “Old Folks at Home” with music festivals
throughout the year, and Florida folk crafts are displayed and demonstrated year round.
♪
Marjorie Kinnan Rawlings Homesite – Just south of Gainesville, Cross Creek is
the National Trust Historic Landmark home of Marjorie Kinnan Rawlings, author of The
Yearling and many other famous novels. Guided tours are given from October through
July.
♪
The University of Florida’s Cultural Plaza in Gainesville hosts world-class theater
and art, and is home to the largest collection of butterfly specimens in the world at the
Florida Museum of Natural History is home to the Butterfly Rainforest at the Florida
Museum of Natural History, a canopied walk-through exhibit featuring hundreds of freeflying butterflies from around the world.
♪
Downtown Tallahassee is home to the state capitol, great museums such as the
Mary Brogan and the LeMoyne Arts Center, and abuzz with nightlife and festivals
throughout the year.
♪
The Blue Grass Festival at the Forest Capital State Park in Perry was recently
nominated as one of the best festivals in the US United States by the International
Bluegrass Musicians Association.
♪
The Monticello Opera continues to present plays and concerts in the historic,
perfectly acoustic second story theater.
24
More Water Fun
♪ Ichetucknee Tubing Traditions - Cool off at the Ichetucknee Springs State Park in Fort
White, a delightful spot to learn the easy art of “tubing” on a crystal-clear river that
carries you gently down one of Florida’s most pristine waterways.
♪ Sitting atop a wondrous maze of underground caverns and the world’s deepest and
longest fresh-water spring, the 6,000-acre Edward Ball Wakulla Springs State Park
overflows with wildlife and a guided riverboat cruise through a protected Old Florida
natural corridor with Tarzan movie fame. A 1937-era lodge with dining room,
bathhouse, and beach with observation platform/diving tower are clustered near the
spring.
♪ Leave plenty of time to sample the other outstanding springs in the area. Choose a
campsite such as Ginnie Springs, a camping resort and world-renowned cave-diving
location with a dive shop and equipment rentals, or retire in the delightful ambience of
one of the many bed and breakfast inns nearby. This area has become very popular with
kayakers, canoeists, bicyclists, and nature lovers.
♪ Get an up-close view of local marine life at the Gulf Specimen Marine Laboratory in
Panacea. The laboratory contains an array of weird and wonderful treasures from the
northwest Gulf Coast in touch tanks and aquariums, including crabs, sea urchins, starfish,
stingrays, turtles and seahorses.
♪ Cave Diving Mecca – the region is well known to experienced divers from around the
world who come to explore the caverns of a vast underwater world. Diving instruction
and guided tours are available from master dive instructors in area dive shops. For more
diving adventures, travel to Old Town, site of the “City of Hawkinsville” Underwater
Archaeological Preserve in the Suwannee River. In Williston, both the Devil’s Den
Spring and the Blue Grotto are excellent places for cave diving and snorkeling. Manatee
Springs State Park and Fanning Springs State Park are also great diving and snorkeling
spots.
25
Authentic Gulf Coast Fishing Villages
For fishermen eager to wet a line, try any of our rivers or the local lakes and ponds for
bass, brim, or catfish, and of course the Gulf Coast is renowned for its saltwater bounty.
Boat ramps and bait and tackle shops are found in many locations. Note: a State of
Florida fishing permit is required, and available at most bait and tackle shops.
♪ Try Keaton Beach and Steinhatchee to experience some of the best sunset vistas and
seafood restaurants around. These friendly fishing communities offer visitor services
such as marinas, charter and guided fishing, and Victorian-style condo rentals.
♪ Dixie County has deployed 18 artificial reefs 11 miles offshore!
♪ The Town of Suwannee at the mouth of the Suwannee River, is a great place to rent a
houseboat, a canoe, or a fishing boat and explore the river delta or the Gulf shoreline,
which is still much as it was during the days of Florida’s early settlers. From Suwannee,
boaters may take a leisurely ride upstream for water access to nearby springs.
♪ Cedar Key is one of the oldest ports in the state, and when Florida's first railroad
connected it to the east coast, it became a major supplier of seafood and timber products
to the northeast. Today it has become a haven for artists and writers who find the
unspoiled environment inspirational to their work. Several galleries and award winning
restaurants dot the downtown.
26
Antiquing and Unique Shopping
Shopping for unexpected treasures is part of the fun of visiting our towns, where you will
find shops filled with enticing bargains in collectibles and antiques, affordable souvenirs,
gifts, and country arts and crafts.
♪
There are plenty of places for antiquing. Try Quincy and Havana begin the
Antique Trail of North Florida. From there, travel US U.S. 90 East through Monticello,
then on to Madison where a stop at the Madison Antiques Market & Interiors Hickory
Hill Antiques and Gifts as well as the Auction next door are is a must-sees. to Highway
441 at White Springs Head to Trenton to the Crystal Ice House. Stop in Chiefland and
explore Manatee Antiques. Williston has Dixie Antiques and Cedar Chest Antiques. and
stroll Stroll down shady streets of Micanopy that lead you to an array of hand crafters and
antique shops full of treasures from yesteryear. Downtown High Springs is also a prime
area for antiquing.
♪ Monticello Vineyards & Winery is a small and unpretentious Florida farm winery.
Located in the Red Hills bioregion of north central Florida, the winery is housed at
Ladybird Organics. The Dakotah Winery, located just north of Chiefland along Highway
U.S. 19, was named Florida’s Best Wine Shop by Florida Monthly Magazine in 2002 and
2006.
♪ The Suwannee Valley Quilt Shoppe, located in a restored 1925 Coca Cola Bottling
Company building on Main Street in Trenton, draws quilters and cross-stitchers from the
surrounding Southeastern U.S. region. Founded by the Log Cabin Quilters Club, the
Levy County Quilt Museum in Chiefland is the only registered quilt museum in the state
of Florida. Twice each year this club organizes a Quilt Show for quilters to display their
work at the museum and offer items for sale.
27
Wildlife Viewing
♪ Paynes Prairie Preserve State Park was named Florida’s best spot to view alligators,
but keep a safe distance please! Walk the La Chua Trail starting at north rim of Payne’s
Prairie for the best Gator viewing. While near Gainesville try fishing in one of the many
lakes such as Orange and Lochloosa, renowned for their abundance of bass. It is
♪ Paynes Prairie Preserve State Park is also a gateway to the Great Florida Birding &
Wildlife Trail, which is a collection of 445 sites throughout Florida selected for their
excellent bird watching or bird education opportunities. This 2000-mile, self-guided
highway trail is designed to conserve and enhance Florida's bird habitat by promoting
bird watching activities. Currently, there are 36 trail sites located within the Natural
North Florida region.
♪ At the Tallahassee Museum, history, nature and wildlife are spun together, telling the
story of the culture and natural history of the Big Bend area of Florida.
♪ St. Marks National Wildlife Refuge provides wintering habitat for migratory birds.
Consisting of more than 70,000 acres on the Gulf Coast in Jefferson, Taylor and Wakulla
counties, the refuge offers miles of trails and many exceptional wildlife viewing
locations.
♪ The Santa Fe College Teaching Zoo lets you view animals in a relaxed and natural
setting. One of only two teaching zoos in the country, this zoo is located just off of I-75
in Gainesville.
♪ The 53,000-acre Lower Suwannee National Wildlife Refuge was established in 1979 to
protect one of the largest undeveloped river-delta estuarine systems in the United States,
and is located approximately 16 miles southwest of Chiefland on State Road 347.
#Map side changes#
a. Need to change the Big Bend Saltwater Paddling Trail to show it goes from St.
Marks to Yankeetown.
b. Remove Olustee battlefield from map.
#Changes to box titled “Calendar of Events”#
CALENDAR OF EVENTS
JANUARY
Stephen Foster Day
White Springs
Ididaride Bicycle Challenge
White Springs
Hernando deSoto Winter Encampment
Tallahassee
Nature Coast Combined Horse Driving Event
Goethe State Forest
Manatee Awareness Program
Manatee Springs State Park
For New Year’s Eve/Day celebrations, see www.VisitNaturalNorthFlorida.com
FEBRUARY
Covered Wagon Days
Hoggetowne Medieval Faire
Manatee Springs State Park
Gainesville
28
Just Because Festival – O’Toole’s Herb Farm
Seven Days of Opening Nights
Fiddler Crab Festival
Old Florida Celebration of the Arts
Tallahassee Culture Fest
Nature Coast Civil War Reenactment
Black History Month Celebrations
“Pee Wee Mercer” Benefit Rodeo
Cedar Key Star Party
Bark N Purr Concert
Madison
Tallahassee
Steinhatchee and Jena
Cedar Key
Tallahassee
Williston
Tallahassee
Williston’s Horseman’s Park
Cedar Key
Bronson
MARCH
Gatornationals
Wild Azalea Festival
Suwannee Valley Quilt Festival
Jazz & Blues Festival
Red Hills Horse Trials
Black Prong Combined [Horse] Driving Event
Kanapaha Botanical Gardens Spring Festival
Spring Paddle Florida Event
Lee Homecoming Day
Gainesville Raceway
White Springs
Trenton
Tallahassee Area
Tallahassee Area
Goethe State Forest
Gainesville
Various Rivers
Lee
APRIL
Spring Arts Festival
Old Florida Celebration of the Arts
Four Freedoms Festival
Sopchoppy Worm Gruntin’ Festival
Waldo Railroad Days
Antique Tractor & Engine Show
Wakulla Wildlife Festival
Lee Homecoming
Steven C. Smith Memorial Regatta
Springtime Tallahassee
Rock the Dock Fishing Tournament
Florida Wine Festival
Florida State Bluegrass Festival
Wild Hog Canoe & Kayak Race
Gainesville
Cedar Key
Madison
Sopchoppy
Waldo
White Springs
Wakulla Springs State Park
Lee
Shell Point Beach
Tallahassee
Panacea
Tallahassee
Perry
near Cedar Key
Bronson/Otter Creek
Levy County FAIR
Southern Music Rising’s Bluegrass Festival
Morningside Farm and Forest Festival
Williston
Monticello
Gainesville
Jest Fest!
Nature Coast Challenge-Kayak Fishing Tournament
Gainesville
Yankeetown
MAY
20th of May Jubilee Celebration
Suwannee Bicycle Festival
City of Madison
White Springs
29
Big Bend Kayak Classic
Florida Folk Festival
Panacea Blue Crab Festival
Pioneer Days
Annual Arts & Crafts Festival
Annual Rodeo
5th Avenue Arts Festival
Emancipation Celebration
Cedar Key Annual Small Boat Meet
Southern Music Rising’s Bluegrass Festival
Williston Arts & Crafts Festival
Windsor Zucchini Festival
Crawfordville
White Springs
Panacea
High Springs
Keaton Beach
Jasper
Gainesville
Tallahassee
Cedar Key
Monticello
Williston
Windsor
JUNE
Chiefland Watermelon Festival
Monticello Watermelon Festival
Newberry Watermelon Festival
Shriners Kids Fishing Tournament
Annual Florida African Dance Festival
Chiefland
Monticello
Newberry
Hart Springs
Tallahassee
Tour de Melon Bike Ride
Chiefland
Juneteenth Festival
Gainesville
JULY
4th of July Celebrations in various locations throughout the region. See
www.VisitNaturalNorthFlorida.com for more details
Yulee Day
Archer
Swamp Stomp
Tallahassee
CLAMERICA Clam Festival
Cedar Key
Seahorse Key Lighthouse Open House
Cedar Key
AUGUST
Caribbean Carnival
Great Adventure Summer Speed Series
Tallahassee Area
Williston’s Horseman’s Park
Florida Cracker Seafood Festival
Horseshoe Beach
SEPTEMBER
Downtown Getdown
Great Adventure Summer Speed Series
Country in the Pines Music Festival
Seahorse Key Lighthouse Open House
Southern Pines Blues & BBQ Festival
Elephant Appreciation Day
Tallahassee
Williston’s Horseman’s Park
Perry
Cedar Key
Perry
Two Tails Ranch-Williston
OCTOBER
Riverfest
High Springs
Ghost Tours in America’s Most Haunted City Small Town Monticello
30
Suwannee River Quilt Show & Sale
The Lost Railroad- at Kirby Family Farm & Railroad
Annual Steinhatchee Canoe Trip
Annual Equestrian Trade Ride
Florida Forest Festival
Pioneer Days
Goodwood Antiques & Treasures Show
Zoobilee
Monarch Butterfly Festival
Central Florida Fall Harvest & Peanut Festival
Cedar Key Annual Seafood Festival
Seahorse Key Lighthouse Open House
Bronson Motor Speedway, School Bus Figure 8’s
PRCA Pro Rodeo
Suwannee River Challenge & Canoe Race
St. Marks Stone Crab Festival
Butterfly Festival-Fla. Museum of Natural History
Fall Paddle Florida Event
Hickory Hill Founder’s Day Festival
Hidden Coast Paddling Adventure
NOVEMBER
Dixie Plantation Festival & Walking Horse Show
Rural Folk Life Days
Two Hawk Hammock Fall Festival
Downtown Festival & Arts Show Arts Festival
Micanopy Fall Festival
Fat Tire Festival
Cane and Boil Festival
Big Bend Folk Festival
North Florida Fair
Art & Seafood Festival
Clay Landing Days
White Springs
Williston
Steinhatchee
Steinhatchee
Perry
Mayo
Tallahassee
Tallahassee
St. Marks National Wildlife
Refuge
Williston
Cedar Key
Cedar Key
Bronson
Williston’s Horseman’s Park
White Springs
St. Marks
Gainesville
Various Rivers
City of Madison
Alternates between the towns
of Suwannee, Cedar Key,
Jena, and Steinhatchee
Monticello
White Springs
Williston
Gainesville
Micanopy
White Springs
Gainesville
Tallahassee Area
Tallahassee
Inglis/Yankeetown
Manatee Springs State Park
DECEMBER
Various Christmas Festivals occur throughout the region. See
www.VisitNaturalNorthFlorida.com for more details.
Winter Festival
Tallahassee
Seahorse Key Lighthouse Open House
Cedar Key
Market Days
Tallahassee
Commemorative Mass at Mission San Luis
Tallahassee
Levy County Quilt Museum Festival
Chiefland
The Christmas Express at Kirby Family Farm & Railroad Williston
31
Downtown Countdown New Year’s Eve Celebration
Gainesville
32
Steve Dopp
VISIT FLORIDA [[email protected]]
Wednesday, July 09, 2014 2:32 PM
Steve Dopp
Registration for the Florida Governor's Conference on Tourism is Open
From:
Sent:
To:
Subject:
Featured Session &
Speaker:
Registration is Open!
The Florida Governor’s Conference on Tourism is the premier annual
educational conference for the Florida tourism industry; designed and
coordinated by VISIT FLORIDA, the Official Tourism Marketing Corporation
for the State of Florida.
Jonah Berger, Author of Contagious:
Why Things Catch On.
Registration is now open. Visit this page for more information and to
start.
As one of VISIT FLORIDA’s signature events, the conference is attended by
hundreds
of representatives from destinations,
attractions, hotels, resorts, parks and convention
centers along with state and local government
officials, media representatives, advertising
agencies and many more.
You'll have the amazing opportunity to network
with fellow Florida tourism people and learn more
about the industry.
Expert keynote and break-out session speakers
will discuss information, tips and tricks of the trade
that will benefit your business.
Professor Jonah Berger studies social
epidemics, or how products, ideas, and
behaviors catch on and become popular.
He examines how individual decision
making and social dynamics (e.g., social
influence) between people generate
collective outcomes such as social
contagion and trends. Most recently,
Professor Berger has examined why
certain products get more word-of-mouth
than others and why certain online
content goes viral.
When & Where
Florida's premier educational conference
1
33
for the tourism industry will be held at the
Boca Raton Resort & Club September 22
- 24.
Find out more at
FloridaTourismConference.com
If you no longer want to receive emails from Steven Bonda, CMP, please Opt-Out.
2
34
The Original Florida Tourism Task Force 2014 MEMBERS as of 6/16/2014
ALACHUA COUNTY
GILCHRIST COUNTY
Roland Loog
Director, Retired
Visit Gainesville
1907 NW 10th Avenue
Gainesville, FL 32605
(h) 352.375.2060
(c) 352.231.2077
[email protected]
Donna Creamer
Executive Director
Pure Water Wilderness
P.O. Box 214
220 S. Main Street
Trenton, FL 32693
(w) 352.463.3467
(f) 386.463.3469
(c) 386.208.6225
[email protected]
www.purewaterwilderness.com
Anna Mikell
Visit Gainesville
30 E University Avenue
Gainesville, FL 32601
(w) 352.374.5260
(w) 1.866.778.5002
[email protected]
www.visitgainesville.com
Vacant
JEFFERSON COUNTY
Lois Nevins
By All Means Travel
7513 NW County Road 235
Alachua, Florida 32615
(h) 386.418.0242
[email protected]
Nancy Wideman
Coordinator
Jefferson County Tourist Development Council
PO Box 275
1100 Pearl Street
Monticello, FL 32344
(w) 850.997.0517
(f) 850.997.1603
(c) 850.528.7362
DIXIE COUNTY
[email protected]
www.visitjeffersoncountyflorida.com
Russ McCallister
Suwannee Guides and Outfitters
PO Box 1345
Old Town, FL 32680
(w) 352.542.8331
(f) 352.542.9751
(h) 352.325.1520
(c) 352.258.0189
[email protected]
www.visiddixie.com
www.suwnneeguides.com
Martin Pierce
Dixie County Tourism Development Council
PO Box 2600
56 NE 210th Avenue
Cross City, FL 32628
(w) 352.498.8088
[email protected]
www.visitdixie.com
r:\bryan\original florida\of member list 2014.docx
Dick Bailar
455 Melrose Drive
Monticello, FL 32344
(w) 850.997.0676
[email protected]
LAFAYETTE COUNTY
Susie Page
Suwannee River Rendezvous LLC
828 NE Primrose Road
Mayo, FL 32066
(w) 386.294.2510
(f) 386.294.1133
(c) 727.457.3924
[email protected]
www.suwanneeriverrendezvous.com
35
LEVY COUNTY
Carol McQueen
Executive Director
Levy County Visitors Bureau
P.O. Box 1324
620 N Hathaway Avenue
Bronson, Florida 32621
(w) 352.486.3396
(f) 352.486.3401
(c) 352.221.0838
[email protected]
www.VisitNatureCoast.com
Helen Koehler
1950 SE 111th Court
Morriston, FL 32668
(w) 352.486.7040
(f) 319.856.2375
(c) 352.317.0273
[email protected]
MADISON COUNTY
Cindy Vees
Director
Madison County Chamber of Commerce
PO Box 817
248 SW Range Avenue
Madison, FL 32340
(w) 850.973.2788
(f) 850.973.8863
(c) 850.464.7611
[email protected]
Brenda Graham
Grace Manor Bed and Breakfast
P. O. Box 87
Greenville, FL 32331-0087
(w) 850.948.5352
[email protected]
TAYLOR COUNTY
Dawn Taylor
Executive Director
Taylor County Chamber of Commerce
PO Box 892
428 N Jefferson Street
Perry, FL 32347
(w) 850.584.5366
(f) 850.584.8030
(c) 850.843.0992
Sandy Beach
20845 Keaton Beach Dr.
Perry, FL 32348
850.578.2898 or 850.584.3812
Cell: 850.843.1546
[email protected]
UNION COUNTY
Dave Mecusker
City Manager
City of Lake Butler
200 SW 1st Street
Lake Butler, FL 32054
(w) 386.496.3401
(f) 386.496.1588
[email protected]
WAKULLA COUNTY
Sam Martin
Director
Wakulla County Tourist Development Council
P.O. Box 67
Panacea, FL 32346
(w) 850.984.3966
(c) 757.286.0952
[email protected]
www,visitwakulla.com
Jacki Youngstrand
Secretary, Wakulla County Tourist
Development Council
Post Office Box 67
1493 Coastal Highway
Panacea, FL 32346
(w) 850.509.1062
[email protected]
STAFF
Steve Dopp
Senior Planner
Visit Natural North Florida
2009 NW 67th Place
Gainesville, FL 32653
(w) 352.955.2200 ext. 109
(f) 352.955.2209
[email protected]
www.visitnaturalnorthflorida.com
[email protected]
www.taylorcountychamber.com
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36
2014
Visit Natural North Florida
Meeting Dates and Counties
Third Thursday of each month, subject to change with advance notice.
January 16:
Alachua
February 20:
Taylor (Steinhatchee)
March 20:
Dixie
April 17:
Jefferson
May 15:
Union
June 19:
Levy
July 17:
Madison
August 21:
Lafayette
September 18:
October 16:
November 20:
December:
Alachua
Dixie
Gilchrist
Jefferson
Lafayette
Levy
Madison
Taylor
Union
Wakulla









Visit Florida
Wakulla
Taylor (Perry)
Alachua (RPC) - Leadership Forum only
R:\Bryan\Original Florida\Task Force Meetings\Meeting Schedules and Notices\2014\2014 meeting schedule by county.xls
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The Original Florida / Visit Natural North Florida
7/17/2014 Meeting
VISIT FLORIDA Update
Prepared by Brenna C. Dacks

The Florida Governor's Conference on Tourism will be held September 22-24 at the Boca
Raton Resort & Club. For details or to register, visit FloridaTourismConference.com. If you are
in a RACEC county and register, be sure to use the code GC14RACEC which gives you $100 off
a full registration.

The interactive VISIT FLORIDA Marketing Plan for FY14/15 is now online. Go to
VISITFLORIDA.org/marketingplan to explore the Domestic, International, In-state and Meetings
platforms.

Brenna Dacks is your new Regional Partnership Manager. She will serve as a resource to help
you maximize your partnership benefits, as well as encourage engagement from businesses in
your counties. Brenna may be reached at 850-205-3870 or [email protected].

If you are a VISIT FLORIDA Partner up for renewal, please make sure your partnership is current
by July 31. This is the deadline to ensure your listing in the 2015 Official VISIT FLORIDA
Magazine (vacation guide).

Floridagrams recently launched and
are a perfect way for guests to share
their vacation photos with friends and
family through celebrity-narrated digital
photo books. To download a free
information card to distribute to guests
as they are arriving and leaving your
destinations, go to
VISITFLORIDA.org/floridagrams.
FRIENDLY REMINDERS

We will be holding Partner
Roadshows this summer. The dates
and cities are below:
o Fort Myers - July 31
o Ft. Lauderdale - August 1
o Orlando - August 12
o Tampa - August 13
o Pensacola - August 26
o Sandestin - August 27
o Jacksonville - September 9
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