2014 Product Assortment

2014 Product Assortment
Goliath is the #4 Supplier of Children’s Games According to NPD Data
Top 100 Manufacturer Groups - Total Traditional Toys (ranked on value sales)
2012 - Full Year
France
Value (Euros)
Rank #
 Goliath was founded 30 years ago in Holland
and was launched in the U.S. in 2008.
 According to NPD Goliath is: comparison
 The #12 toy manufacturer in Europe.
(French data shown)
 The # 3 game manufacturer in Europe.
 The #4 children’s game manufacturer in
the United States.
 Goliath TV promotes an average of 25 items per
year in each European country.
 Goliath will promote 11 games on national TV
during Fall of 2014.
Total MANUFACTURER (GROUPED)
YTD 2011
YTD 2012
2,250,471,000
2,161,557,000
HASBRO CORP
1
291,554,000
229,676,800
MATTEL CORP
2
215,704,400
229,595,400
PLAYMOBIL
3
153,662,900
161,863,800
LEGO
4
125,221,100
149,963,700
SIMBA DICKIE SMOBY CORP
5
126,255,000
111,592,100
VTECH CORP
6
91,612,520
100,042,400
PREZIOSI GROUP CORP
7
83,499,650
59,030,360
RAVENSBURGER CORP
8
54,361,440
55,844,050
ASMODEE EDITIONS
9
31,744,390
42,753,390
LANSAY CORP
10
21,398,610
35,336,000
CLEMENTONI
11
22,428,460
25,009,940
GOLIATH CORP
12
21,268,580
22,632,170
SPIN MASTER CORP
13
39,649,310
22,588,060
BANDAI CORP
14
23,636,200
22,556,870
TOMY CORP
FAMOSA CORP
15
16
25,555,410
18,793,950
21,499,740
20,932,270
SILVERLIT TOYS
17
17,522,670
19,895,980
GROUP MECCANO CORP
18
20,553,880
18,542,360
ECOIFFIER
19
17,901,440
17,997,530
IMPORTS
20
23,409,890
17,821,520
TF1 GAMES-DUJARDIN CORP
21
18,016,500
16,925,290
MONDO
22
15,405,100
15,929,390
MEGA BRANDS CORP
23
23,886,110
15,490,100
IMC TOYS
24
13,484,640
14,106,370
LEAPFROG
25
8,977,234
13,915,870
VIVID IMAGINATIONS CORP
26
12,687,590
13,389,530
Who is Goliath ?
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We are over a $100 million dollar,
world-wide toy company that was
founded in Europe over 30 years ago.
The U.S. office opened on July 4th,
2008 in Plano, Texas.
We have chain-wide programs with
all the major mass merchants as well
as a wide assortment with most midsize retailers and even specialty
retailers.
Our assortment includes children’s &
family games, kids cooking, activities
and toy sports.
Goliath had 3 items in the top 20 items sold at retail in 2013
of kids’ games in the United States.
Proven Track Record of Creating
Successful Items
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Over $165,000,000 in
lifetime retail sales!
2013 U.S. retail sales:
$9,000,000
#2 top advertised game
in the U.S. in 2013
(according to Nielson)
610 GRPs in 2012
 Over $68,000,000 in lifetime
retail sales
 2013 U.S. retail sales $5,000,000
 #4 top advertised game in the U.S.
in 2013 (according to Nielson)
 450 GRPs in 2013
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2013 U.S. retail sales:
$3,000,000
#6 top advertised game in
the U.S. in 2013 (according
to Nielson)
410 GRPs in 2013
2014 Television Advertising Schedule
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Keep feeding the pig burgers until he Pops!
Top 10 item @ 2 major retailers
1200 GRP TV campaign
Increased worldwide sales in last 5 years
Over 6 million sold
Top 10
item at
retail
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Game of the year in France, Holland, Australia and
England
TV appearances on Chelsea Lately, Tonight Show with
Jay Leno, David Letterman, Live! With Kelly, Anderson
Cooper, Steve Harvey, CNBC, CNN and many more!
750 GRP TV Campaign
www.doggiedoogame.com-over 150,000 unique
visitors YTD.
www.Facebook.com/Doggiedoogame-over 43,000
likes!
Top 15 item at
retail , children’s
games
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Louie's brains and eyes POP when you
pick a winner!
Sales exceeded Doggie Doo in it’s 1st
season.
Same successful PR plan as Doggie Doo
950 GRP TV Campaign
Top 20
item at
retail
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Pull the right carrot and Jack will jump.
Catch him in the air to win!
TV Promoted.
Launching in Europe Fall 2013.
Just hit stores and NPD reads strong!
WEEK 42/2013
Top 100 Items Goliath
Weekly Report
Current Value
Manufacturer
Item
Total
GOLIATH GAMES
GOLIATH GAMES
GOLIATH GAMES
GOLIATH GAMES
GOLIATH GAMES
GOLIATH GAMES
GOLIATH GAMES
GOLIATH GAMES
POP THE PIG
GOOGLY EYES
BARBECUE PARTY
GOOEY LOUIE
JUMPING JACK
CROC DOG
TRIOMINOS JUNIOR
MAGIC JINN
WEEK 38
WEEK 39
WEEK 40
98,421
2,505
5,900
2,220
2,915
95,340
2,908
6,013
2,147
2,413
109,741
2,240
9,025
3,951
2,428
1,628
2,542
533
940
3,295
561
2,179
3,098
724
WEEK 41
121,661
3,903
9,804
3,542
2,925
914
2,233
3,539
922
WEEK 42
214,339
23,974
16,341
10,257
6,872
6,228
5,822
4,882
4,508
 Top 5 game in Europe.
 Put the food on the grill but try not to tip it!
 National TV Campaign in 2014.
PERIOD = JAN - DEC 2012
MANUFACTURER
RANK
GAME
EUROS
Units
PRIX MOYEN
U.S. Projection
2014 (In Units)
1
HASBRO GAMES
OPERATION
2,658,156
133,911
19,85
2
HASBRO GAMES
ELEFUN NEW
1,717,386
80,231
21,41
3
GOLIATH
POP THE PIG
1,158,660
59,532
19,46
4
5
RAVENSBURGER
COLORINO
1,476,228
101,795
14,50
GOLIATH
BARBECUE PARTY
1,161,510
59,747
19,44
350,000
6
GOLIATH
GOOEY LOUIE
1,146,787
59,579
19,25
400,000
7
8
9
DUJARDIN
BARBAPAPA BARBADABOUM
1,050,977
61,164
17,18
GOLIATH
GOOGLY EYES
879,537
50,298
17,49
HASBRO GAMES
HIPPOS GLOUTONS
856,954
44,451
19,28
10
RAVENSBURGER
RI L OEUF A DIT
836,852
44,050
19,00
11
EDUCA-BORRAS
LE LYNX 300 IMAGES
753,574
23,006
32,76
12
ASMODEE EDITIONS
GAV GAMELLE
701,114
34,882
20,10
13
14
15
DUJARDIN
WIPSY
696,656
33,702
20,67
GOLIATH
DOGGIE DOO
620,285
27,404
22,63
DUJARDIN
CASS BARAQUE
474,143
21,317
22,24
*French Data shown
600,000
325,000
250,000
 Rescue the eggs before the Dino catches you!
 Strong margin contribution.
 On trend – Both the Good
Dinosaur and Jurassic
Park movies launch in 2014.
 Eye-catching lenticular package.
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Proven success - Top 8 family game world-wide
International best seller, millions sold world-wide
800 GRP TV campaign in 2014
The faster you guess, the more spaces you move
on the game board
 18 different puzzles included
 3 levels of difficulty for kids ages 3-8
 Teaches reading, spelling, matching and
sportsmanship
 The only multiplayer word find game
 20 different puzzles included
 Fast-paced, incredible, fun family game

This crazy quiz contraption, with it’s “Wonka”
like design, is perfect for family game nights.
 Pull the lever and the wheels go in motion.
 Throw your marble in the funnel…first in gets
to make the first guess.
 Balls line up in the down tube to show who is
leading with the most correct answers.
 TV promoted
(TV drives this category but only 1 - 2 family/party
games are TV promoted each year)
 Put on the wacky vision-altering glasses and get
your team to guess what you are drawing.
 TV Promoted in 2014.
 Spring 2014 listing chain-wide with all major competitors.
 Proven success worldwide.
PERIOD = JAN - DEC 2012
RANK
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
MANUFACTURER
GAME
EUROS
Units
PRIX MOYEN
HASBRO GAMES
OPERATION
2,658,156
133,911
19,85
HASBRO GAMES
ELEFUN NEW
1,717,386
80,231
21,41
GOLIATH
POP THE PIG
1,158,660
59,532
19,46
RAVENSBURGER
COLORINO
1,476,228
101,795
14,50
GOLIATH
BARBECUE PARTY
1,161,510
59,747
19,44
GOLIATH
GOOEY LOUIE
1,146,787
59,579
19,25
DUJARDIN
BARBAPAPA BARBADABOUM
1,050,977
61,164
17,18
GOLIATH
GOOGLY EYES
879,537
50,298
17,49
HASBRO GAMES
HIPPOS GLOUTONS
856,954
44,451
19,28
RAVENSBURGER
RI L OEUF A DIT
836,852
44,050
19,00
EDUCA-BORRAS
LE LYNX 300 IMAGES
753,574
23,006
32,76
ASMODEE EDITIONS
GAV GAMELLE
701,114
34,882
20,10
DUJARDIN
WIPSY
696,656
33,702
20,67
GOLIATH
DOGGIE DOO
620,285
27,404
22,63
DUJARDIN
CASS BARAQUE
474,143
21,317
22,24
*French Data shown
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Hilarious twist on a classic game
Use the chicken to get players to name your
clue
Unique package design
Edgy, attention-grabbing title
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Open and close trap doors adds a
dimension to the classic game of checkers
Tactics and a changing board makes this
version of checkers more exciting
Exciting game play makes it great for
families
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1st electronic juggling game.
World-wide introduction in January 2014.
Packaging will capture kids’ attention.
Spring 2014 listing chain-wide with all major competitors.
TV Promoted in 2014.
Watch commercial here.
Domino Rally Ramp Gift Set
Item # 80916
Domino Rally Starter
Item # 80817
Domino Rally Ultimate Adventure
Item # 80857
Domino Rally Classic
Item # 80832
Domino Rally Racing
Item # 80852
Stick Storm Mega Stunt
Stick Storm Classic
Item # 80515
Item # 85010
Stick Storm Cobra Strike
Item # 80505
Create your very own amazing stick bomb layouts with Stick Storm. Sets can be used separately
or together to create giant designs! Each set includes tips and tricks from Tim Fort, The Kinetic
King. Live promotions are planned throughout the United States during 2014.
2014 Promotions
Recommendations:
 Easter ad of Preschool Games
 December ads for TV driven items
 End cap support in the 4th quarter
2014 Spring / Holiday Promotion
Half pallet / quarter pallet corrugated display
Total Units per display – 60
Display Dimensions – 48” X 20” X 48”
Total Units per display – 48
Display Dimensions – 24” x 21” x 48”
Click to watch video
©Tucker Toys, Inc.
NPD Germany 2012
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5.5 Million units sold in the USA from 2006-2010
when carried by Spin Master
400 GRPs TV Spring 2014
Current Top Seller in Germany and other markets
Transforms from an 8.4” flying disc to a 5.8” diameter ball when thrown.
Its flexible design creates a comfortable grip for active play.
Transforms from a 5.75” flying disc to a 4” diameter ball when thrown.
Smaller size allows for quick flings and one-handed catches. / Made of soft plastic.
Click to watch video
Transforms from a flying disc to a spiraling football!
Tail fins create aerodynamic spiral action & stability during flight. Made of soft, lightweight EVA Foam.
Over 650,000
sold from
2006-2007
Click to watch video
Fun, freestyle performance / Awesome control and maneuverability.
Great for pavement and grass! / Includes pump, inflation pin & instructions for easy assembly.
The Flexible Freestyle Pogo!™
Product consists of a flexible bungee-style cord, heavy-duty
platform and inflatable bouncy ball.
The flexible cord is a key differentiator versus competitive
pogo toys because it enables freestyle jumps, spins and stunts!
Click to watch video
Next Steps