State of the Center City - Charlotte Center City Partners
Transcription
State of the Center City - Charlotte Center City Partners
2014 STATE OF THE CENTER CITY CHARLOTTE 2014 STATE OF THE CENTER CITY CONTENTS 03 Building To Win The annual State of the Center City report highlights the growth and development of Charlotte’s urban core. This report is prepared by Charlotte Center City Partners (CCCP), a 501(c)4 not-for-profit corporation that envisions and implements strategies and actions to drive the economic, social, and cultural development of Charlotte’s Center City. The vision for Charlotte’s Center City is one that is viable, livable, memorable and sustainable, with modern infrastructure, a tapestry of great urban neighborhoods, and a diversity of thriving businesses. As defined in this report, Center City includes Uptown, which is Charlotte’s Central Business District (CBD), South End, and a portion of the Midtown neighborhood. Data associated with the term ‘3 Mile Ring’ pertains to the neighborhoods within 3 miles of “The Square” at Trade and Tryon streets. 04 Work 10 Live 14 Shop 18 Play 22 On The Go 28 On The Horizon CENTER CITY CHARLOTTE Lincoln Heights University Park Oakview Terrace J.T. Williams Druid Hills North Washington Heights Lakewood Oaklawn Park Sugar Creek Double Oaks Druid Hills South McCorey Heights Smallwood Enderly Park Biddleville Tryon Hills North Charlotte Greenville Lockwood Seversville Optimist Park Wesley Heights Ashley Park Uptown Bryant Park Belmont Villa Heights Plaza Hills Plaza Midwood Westover Hills West Boulevard Wilmore Commonwealth Revolution Park Brookhill Elizabeth 1 MILE Midtown South End Chantilly Cherry Dilworth Coliseum Drive Southside Park 2 MILES Eastover Sedgefield Park Road/ Freedom Park 3 MILES Myers Park BUILDING TO WIN For signs that Charlotte is emerging from a sluggish economy and welcoming a new era of growth, simply take a look around Center City. Two great urban spaces in Third Ward took shape in 2013. Romare Bearden Park is now open and has already become an Uptown icon, and we are looking forward to the completion of the BB&T Ballpark in time for opening day. These uniquely Charlotte landmarks will offer community gathering places for generations to come, and serve as destinations for tourists and visitors. And, with the creation of Childress Klein’s 352-unit apartment tower on Martin Luther King Boulevard, a new ballpark neighborhood is on the rise. The development boom in South End is also big news, as a new Charlotte residential neighborhood continues to grow before our eyes. Residents will create a market for new retail and services, including the new Publix currently under construction, and the retail space at the Camden Gallery mixed-use project at South and West Boulevards. We also saw a positive trend in Uptown office absorption and vacancy, which remains at a steady 8.1%, on par with or below peer cities. Significant investment in employment growth, tipping over 100,000 employees in Uptown for the first time, reflects confidence in the market and in the strong recovery from the recession. Even South End is getting into the office market game, with an announcement by Centro CityWorks to build a new office and retail project on Camden Road. With this burgeoning office market, we will see an increase in daytime population and demand for more retail. On that topic, we can celebrate a successful retail year, with significant sales increases for the 17 vendors at the 7th Street Public Market, and the opening of new restaurants, breweries and shops in Uptown and South End. In 2014, we look forward to implementing strategies based on recently completed retail studies. It was a year for making great strides in building out our community’s 2030 Transit Plan. Construction on both the Blue Line extension and streetcar is underway, and our increasingly diverse transportation system includes several new B-cycle stations, putting us that much closer to creating a “city of bikes.” On foot, residents enjoyed the revamped production of a longstanding Charlotte tradition, the Novant Health Thanksgiving Day Parade. We are grateful to Novant Health for their generous sponsorship of the event that creates so many wonderful memories for our region’s families. Ernest W. Reigel Chairman, Board of Directors Michael J. Smith President & CEO We see opportunity everywhere: vision and master plan recommendations for development opportunities on North Tryon Street; redevelopment of the North End and Applied Innovation Corridor; Levine Properties’ development of the First Ward Urban Village and groundbreaking of First Ward Park; and plans for creating a unique urban linear park along the Rail Trail in Uptown, South End and other South Charlotte neighborhoods. Thanks to the pioneering spirit and vision of our workers, residents and companies, Center City Charlotte continues to be the place where “can-do” is a way of life. 03 WORK With rising employment, declining vacancy rates, expansion within existing companies and the arrival of new ones, Center City Charlotte defied trends in 2013 and showed the nation how a pro-business city works. FAST FACTS UPTOWN 2 Square Miles 04 100,000 7.3 MILLION Total Employees 21 MILLION 42% Office Square Feet PRESENTED BY Of All Office Square Feet In County LEED Certified Office Square Feet 8.1% Office Vacancy The Dilweg Companies is a commercial real estate investment and development company that owns Uptown’s 121 West Trade Building, located at Trade and Tryon. To learn more about the company, visit www.dilweg.com. For 121 West Trade leasing inquiries, email [email protected] or call 704.335.4441. Pictured: 121 West Trade Street Uptown employment continues to grow, surpassing over 100,000 employees. Access to talent, amenities and housing are the factors driving this growth. LEADING INDUSTRIES IN CENTER CITY Leading companies such as Jeld-Wen, windows and doors manufacturer, and JP Morgan Chase entered the Center City market. Source: Charlotte Center City Partners; U.S. Census Bureau Local Employment Dynamics On the Map (2013) UPTOWN EMPLOYMENT GROWTH 05 Source: Charlotte Center City Partners (2013); U.S. Census Bureau Local Employment Dynamics On the Map (2013) Uptown office vacancy is 8.1% and declining; above the 10th floor, the vacancy rate is 2.5%. This has resulted in several proposed office projects at various stages of planning. VACANCY RATES OF PEER CITIES OVERALL NEW DELIVERIES, NET ABSORTION & VACANCY RATES IN UPTOWN Source: Jones Lang LaSalle, Q3 2013 BLOCKS OF CONTIGUOUS OFFICE SPACE IN UPTOWN 06 SQUARE FEET NUMBER OF BLOCKS 25,000 – 50,000 12 50,000 – 100,000 6 100,000 – 200,000 200,000+ 0 Source: Charlotte Center City Partners (2013) 1 “Parkway Properties believed that the Charlotte market was essential in its efforts to build a portfolio of properties that would benefit from the strong economic recovery witnessed across select markets in the Sunbelt. A growing and diversified employer base, combined with a resilient financial services sector, make Charlotte an attractive market for office real estate investment.” - Bryan Howell, Managing Director, Parkway Properties RECENT UPTOWN BUILDING TRADES OFFICE SHARE BY SUBMARKET BUILDING NAME RENTABLE BUILDING AREA LAST SALE PRICE Ally Center 368,092 $60,477,000 Hearst Tower 938,933 $250,000,000 Fifth Third Center 665,251 $163,000,000 525 North Tryon 430,700 $47,350,000 NASCAR Plaza 390,000 $99,900,000 Wake Forest Charlotte Center 460,000 $72,500,000 One Wells Fargo Center 986,000 $245,000,000 121 West Trade 330,000 $59,600,000 TOTAL $997,827,000 Source : CoStar; Charlotte Center City Partners (2013) Source: Jones Lang LaSalle (2013) 07 The University of South Carolina MBA program joined the growing education cluster in Uptown. HIGHER EDUCATION INSTITUTIONS WHERE UPTOWN EMPLOYEES LIVE INSTITUTION ENROLLMENT Central Piedmont Community College 19,500 Johnson & Wales University 2,400 UNC Charlotte - Uptown Campus 1,600 Johnson C. Smith University 1,670 Charlotte School of Law 1,400 Presbyterian School of Nursing at Queens 550 Carolinas College of Health Sciences 440 Montreat College 400 Kings College 500 Northeastern University Charlotte Campus 200 Wake Forest University Charlotte Center 200 University of South Carolina - MBA program* 60 TOTAL 28,920 *Expanded to Uptown in 2013 Source: National Center for Education Statistics; Institute of Education Sciences; Charlotte Center City Partners (2013) EDUCATIONAL ATTAINMENT (WORKERS) LESS THAN 2% 08 Source: U.S. Census Bureau Local Employment Dynamics On the Map (2013) 2% - 4% 4% - 6% 6% & GREATER Source: Kingsley, Christopher E. “Employment in Uptown Charlotte: Measuring the importance of the Charlotte CBD to the City and the Region” Charlotte Center City Partners (2013) MAJOR TRANSACTIONS IN 2013 ACCOLADES The Dilweg Companies, based in Durham, completed the purchase of 121 West Trade building for $59.6 million. The 330,000-SF building is the home of the Charlotte City Club. Chicago Bridge & Iron is its largest tenant (117,000 SF). No. 2 Best Airport for Making Connections Marriott International Inc. purchased the Marriott Center City for $111 million. The 438-room hotel will be renovated and eventually sold to a buyer who will enter into a longterm management contract with the company. No. 4 Fastest Growing City Since Recession Starwood Capital Group and Vision Equities purchased One Wells Fargo for $245 million. The 42-story, 986,000 SF building is 70% occupied by Wells Fargo. The Shidler Group acquired the Wake Forest University Charlotte Center Building for $72.5 million. The 460,000 SF building is approximately 90% leased by Bank of America, and the remainder houses Wake Forest’s MBA program. No. 7 Top Cities for Small Business Source: Nerdwallet.com, August 2013 Source: Travel Leaders Group ranking of U.S. airports No. 8 Best City for Jobs Source: Forbes.com, May 2013 Source: Forbes.com No. 5 Fastest Growing Metro 2000-2012 No. 9 Top Moving Destination Source: Penske Truck Rental Source: U.S. Census ranking of 52 metro areas No. 5 Most Installed Solar Power Generation Capacity Source: SNL Energy ranking of all states No. 9 Most Job Openings per Capita Source: Beyond.com May 2013 ranking of 50 cities Adolfson & Peterson exercised its option to purchase The Fowler Building in South End for $2.5 million. The Metropolitan complex sold for $94.5 million to institutional investors. No. 6 Hot Cities for IT Jobs No. 11 Top Boomtown Source: Modis, Inc., ranking of 10 cities Source: Bloomberg ranking of all large metro areas No. 7 Spring Break Destination for Families No. 12 Top State for Business Source: Livability.com list of 500 cities Source: CNBC ranking of all states 09 LIVE It’s boom time in Center City Charlotte once again, as the past year brought more housing starts than any year since the beginning of the recession. Apartment completions in Uptown and South End account for 29% of all related activity in Mecklenburg County from 2011 to 2014. This is up significantly from the 10% average share between 2001 and 2010. FAST FACTS 3,944 Housing Units Under Construction/Recently Delivered 10 PRESENTED BY 2,011 Pipeline Units Announced Uptown & South End 14 Complexes Under Construction Uptown & South End 19,794 25,500 110% Estimated Population Uptown & South End Estimated Population 2015 Uptown & South End Population Growth South End 2013-2015 The McDevitt Agency is a residential real estate company specializing in the Center City and its surrounding neighborhoods. Representing both buyers and sellers, the firm focuses on existing and new construction as well as luxury properties. For more info, visit www.CenterCityLiving.com, email [email protected] or call 704.333.2475. Pictured: SKYE Condominiums The Uptown and South End residential boom will deliver a total of 3,944 units from 2012 to 2015. HOUSING MARKET ANNUAL GROWTH (2002-2015) Source: Charlotte Center City Partners (2013) CENTER CITY MULTIFAMILY FOR-SALE VS. RENTAL UNITS Source: Charlotte Center City Partners (2013) By the end of 2014, projections show that the explosion of apartment construction in Uptown and South End will balance the mix of for-sale versus for-rent housing units, with 51% and 49% respectively. This even balance reflects long term trends in Uptown and South End with the exception of the period from 2005 to 2011 when condos reached a 56% share of all multifamily units. 11 ek re e Av nd la O e Av Ave side Sun ve nA ckso Ja lA ve N McDowell St N Myers St N Caswell Rd Morrow St N Long St N Alexander St Ave Cir cle Pl th ou Da rtm Ct e ita g Ln n via ora M d yR Pl ley Ard Hen S McDowell St ll Rd l Rd N Ed gehil S Ed Berkeley gehi Ave Arosa Dr Rd y sle Oriole St Myrtle Ave Ard Ave ir yC rd ba Lo m Floral Ave e Dr Charlott orth Rd Av e Ln Atherton Heights Southend Dr st Av e cre W oo d r D ore ilm W e urst Av Lyndh Ave Toomey Forre st Pa rk Dr ilw ED Cr d cR Lila mer set Dr d Lilac Rd Ave W Tremont r rD ge ag no lia Dr ore Wilm Dr Dunkirk Rd el rrin Dr So all Pl Way SEDGEFIELD Ave Marsh Ideal or lv set Sun ds tB Dr Win Ave n St yo S Tr St St ant Dunav es FREEDOM PARK Source: Charlotte Center City Partners (2013) Euclid Trail W Idle Salem Dr est rk W SEDGEFIELD PARK St dC woo Dr Pa 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Pl dval il Tr es W S Church St ay W hts ig le y He S Graham St ve A ns Bru S e Av xe Co Ave ah s Av e on Kat S Br un Woo Ra N S Mint St St A ns Bru St Sta Ave N Irwin St St on ix te Flint Rd St ve N Sycamore nt Fraz ier Fli D N Clarkson St it St in art M Ave mm N Su St St e ill N Church St N Smith St St h nc Fre ak M N Myers St St N Johnson St ry ete m Ce W H rk y m Rd Idle Pa DR Millerton Ave S Cr G Columbus KIN Greenwa r Creek Little Suga ille v he ve S As Rd Hope A ay New Cu Ave D nd w Cir ore erm KR la en Lombardy n Dr Clayto r eD ott R PA en re m G ve ek Lockhart Dr A re Ave e rC nd berla Cum ow ga e arl e Av ick w Su rrac M Rd ns Bru tle Lit Te den Gar View Scott Ave re ens Dr Que gs Fountain Ave od Ln St Green Ave G Kin t Wes S Romany Rd orth Ave Kenilw Ledgewo h Ln Harding Pl Dru ay Ewing Ave ug d w Rd Rd pa sR en h W Dilworth tS een re ort w rber ay Ave Qu G rth Ave Kenilwo Dil Park Rd ks FREEDOM PARK St St Meacham Rail REVOLUTION PARK Mar rk Sumner RD E Ave T Lennox Ave Springdale N Sar ah Hemlock Ord ins St Rd U Rd oo arl Hawk ill O orth Rd Magnolia Ave WESTOVER HILLS yh M St Pa Iverson Way rr St Lynway Dr Lattimore W Dilw Pa rk Pl Ideal Way St pa Be nd Ave ruce Ave Ch m Ra St Brookside dA ve Trail Sp Ave Lyndhurst Tre rt e on tA ve Ct Dilworth Mews kw Rail en Ave tt St A Rd re Lyndhurst Abbo y nt G Euclid Ave Pl Trail ford t rt ou p em McDonald Ave Dr e tS m m n Ave Rail Wick Av en A ve EAST BLVD E Worthingto Carling Ave E Tr Kir ve tA on m ore an Rd ve St Wilm ill A ett e ale Av Hoped Ave Ave gg W rim yh nd um Ca E Worthington Ave Do n Pl isto n Ave Ideal Way E Tremont Ave Mer rr re la en on St e n Av ngsto St Re nd ton RD Con E Worthingto EAST/WEST STATION d t Blv ing orth WW St e St on Be G M la Wes nt S Mi Spruc ort RE ey East Blvd 2,903 UNDER CONSTRUCTION/COMPLETE + 406 PLANNED/ANNOUNCED W Ki ad St W Morehe M W Ave e t ir Ma hla Cleveland Av yS sC Blv East Blvd St ttle St Ga bu n so W Ave rlowe ASHLEY PARK ig ng W Ki Ave ins n Su re m ve lu iA Co ald e n Av in 12 Av ston Hawk W Dr WILMORE St ngsto ilk H E Kingston e e d Av een ce W Ki d Filmore Winthrop e hwoo ergr rib Dr S pru St Isleworth Ave DILWORTH Sout Ev d WILMORE PARK Buchanan Rd Rd Ga oo St ve tt A e Ct ill etw m Pierce St LATTA PARK Romany Rd Camden Kee yh Fle Iso d Blv o Sc on Av Ave Ave E Park Ave rk Av k Ave Pl Carlt Rensselaer Ave W Pa W Par CAROLINAS MEDICAL CENTER Pl e Av BLAND STATION TOTAL MULTIFAMILY UNITS SOUTH END Westwood ve n ore Ave St urch m Dr rr Larch St ra the te faet S Ch do Free Be BRYANT PARK QUEENS Bly La St S Tryon Berkeley St TROLLEY MUSEUM W Summit Ave Be ga n mit Ave DR d St E Morehea Lin Ave Berkeley W Sum DOM FREE e Av ern tV Mt Vernon Ave 3,309 Winona E Morehead St M E Bland St SOUTH END St ek on Rd gto e d St W Blan Winona h in Av Penn St Commerce St T RD ort lg St Lincoln St BRYANT PARK THRIF w x Le it ncey re m l Dil South Blvd m tP Lexington Ave Qui Penman St rC Su an ga S Bry Harding Pl Dr er St W Palm W Palmer St CARSON STATION E Carson Blvd W Palmer St Ex M ead St Morehead Medical ill Rd t d ea eh or W St W Carson Blvd Post St E Moreh Su bar St Winnifred t St St Berryh sador WESLEY HEIGHTS s Ct W Dun tle din Rd t Ave Calver mit Ave W Morehead St Greenwood Cliff BAXTER STREET PARK Baxter St Lit S Sum Gran Walnu Ambas Duboi Hermitage R Baldwin Ave S Torrence St Morris St Welker St Waco St Cherry St e r Av Ridgew Ave St St Avant cil W Hill St Litake Eli St Ce PEARLE STREET PARK W Hill St Bax S d St t S ter CHERRY ay con W Se Baxter St w BANK OF AMERICA STADIUM Av e en PARK or th Gre nway SEVERSVILLE ilw ek Gree Ke n Main St CHERRY PARK re STONEWALL STATION rC hts E Stonewall St St ga y He ig GANTT CENTER W Stonewall St W First Su St S Kings Dr tle t th Ex ay ur W Fo r St Ave Dr AQUATIC CENTER Ave Luther St litan e ok Greenw Av tbro Greek rner Wes CHARLOTTE CONVENTION CENTER MINT MUSEUM Ave Co Luthe wn Lit Greenleaf S Rd eto lott ar Ch po Levine Avenue of the Arts h St Irwin S Tu Wes le urt W Fo ns ve eA METRO SCHOOL ro Met SEVERSVILLE NASCAR HALL OF FAME E Martin Luther King Jr Blvd ial lon ee SECOND WARD VISITOR CENTER THE GREEN Qu Ranlo Ave MIDTOWN W Martin Luther King Jr Blvd KNIGHT THEATER rne THIRD WARD Osbo k Dr Westbroo MARSHALL PARK 1,041 UNDER CONSTRUCTION/COMPLETE + 1,605 PLANNED/ANNOUNCED BECHTLER MUSEUM Ave WARD PARK St t t S THIRD Rd Ex S Clarkson St th e W ur Av Walnut Ave Fo THIRD ST/ CONVENTION CENTER STATION ROMARE BEARDEN PARK oria e St E Third St W Third St BB&T BALLPARK Vict Av FRAZIER PARK E Third St PARK THOM PSON St th St Ave W ur W Fo St in S Irw n de Providence Rd COUNTY COURTHOUSE GOVERNMENT CENTER rry St te Tra h Au St ort ve w rA Randolph Rd St E Fourth E Fourth St Vail Ave th Ave Che ore te r St S Ceda cam m ck ac TRANSIT CENTER PRESBYTERIAN HOSPITAL Elizabeth Ave swell St CENTRAL PIEDMONT COMMUNITY COLLEGE S Ca Mo ery ntgom Du op FEDERAL COURTHOUSE S Sy Su Mah GREYHOUND TERMINAL JOHNSON & WALES UNIVERSITY W Fourth St e St Baldwin Ave Av ar St N Ced en Elizabe E Trade St CTC STATION INDEPENDENCE SQUARE h E Fift N Colonial RD S FE av TOTAL MULTIFAMILY UNITS UPTOWN Ave RD e er Av eh TIME WARNER CABLE ARENA PERFORMING ARTS CENTER Ave Greenway Dr E Fifth St Park Dr Sam Ryburn Walk E Fifth St E Fifth St rk Lamar Ave FO hit INDEPENDENCE PARK Hawthorne Ln S e n Av W MEMORIAL STADIUM Travis Ave TIE Dr e a Av ELLE Dr Park Dr AT ord Lim Baco rn S Tu D ROZZ W Fifth St W Fifth St RD RRY E Sixth St e BE Walf e n Av LUSKI GALLERY Av St W Trade St Rosly 2,646 Armory W Sixth St St th W Six ve s St Ct MAIN LIBRARY tA pu on olm FOURTH WARD PARK DISCOVERY PLACE E Seventh St Ave m Chish JOHNSON C. SMITH UNIVERSITY IMAGINON Pa Dr wne Ca m IRWIN AVE ELEMENTARY BIDDLEVILLE ELMWOOD CEMETERY s St SEVENTH ST STATION LEVINE MUSEUM Armory lotteto Cate SPIRIT SQUARE ELIZABETH h St E Sevent Char W Seventh St lo FUTURE FIRST WARD PARK h St on W Eighth St W Eighth St E Sevent m E Eighth St PINEWOOD CEMETERY FIVE POINTS PARK FIRST WARD UNCC UPTOWN NINTH ST PARK E Eighth St St au W Ninth St FOURTH WARD ct TRINITY EPISCOPAL SCHOOL E Ninth St e m Av Clarice Pfifer Ave Pecan d Blv urnu CHANTILLY Clement Ave ory t Lamar Ave act tS e cF pe mon uis usi Pros St th E Nin Pied Lo M Layb Bay St Be NC St 74 Ave t Bay e nd hS Av Oakla ce elft Ave rra ll Te Tw W BIDDLEVILLE PARK SENSE AND SCIENCE GARDEN W Tenth St E Tenth St Seigle St ell St ilton Andri 16 NORTH CAROLINA MUSIC FACTORY E Te Garden District Dr FIRST WARD ELEMENTARY DANCE THEATRE Maxw Ham Ave en St N Kings Dr St Bur nth Gree MCCOLL CENTER Ave ison e ny Ave Ave rry on Mad Van So cent Ln nway Cres E Eleventh St ve id Lillington Ave St be Seigle ld Mul nd nA ys e irfie Co tto nn uis St Fa View Way Skyline E Twelfth St W Eleventh St Pa ak Su ga rC e Av al ntr Ce Trail Ln Su Point Dr on E Twelfth St Lo Clift St hing Green Seigle e Was Ave ton E Thirteenth St tle on MCCROREY HEIGHTS Lit Ave N Alexander Lawn k St Bo Oak Alpha Mill Canton Pl St Cree on Spindle St nd N College St Co er N Poplar St nn ien St Re Edinbur ghLn Poind exter Dr n e Av Mar ylan dA ve Uptown and South End will reach 25,000 residents by 2015. Growth in apartment completions reflect national trends of the 20-34 year old members of Generation Y, the fastest growing demographic in Center City. This group prefers locations closer to the urban core with access to amenities and transit, regardless of the location of their jobs. This urban lifestyle is also attracting Boomers, aged 45 to 64, who have increased 82% in Center City over the past decade. Source: Pew Research Center (2011) AGE UPTOWN & SOUTH END RACE & ETHNICITY USA UPTOWN & SOUTH END USA UPTOWN & SOUTH END USA HOUSEHOLD INCOME UPTOWN & SOUTH END USA Source: U.S. Census Bureau (2013) 13 SHOP While more and more retailers are calling Center City home, the key assessment from two major retail studies conducted in 2013 for Uptown and South End is that untapped demand for retail remains – good news for businesses arriving on the scene in 2014 and beyond. FAST FACTS UPTOWN & SOUTH END 4.5 MILLION 44 23,000 535,000 Retail Square Feet 14 New Retailers & Restaurants Pedestrians Crossing Trade & Tryon Daily Unmet Retail Demand Square Feet PRESENTED BY 28% Retail Space – Food & Beverage 7th Street Public Market’s mission is to celebrate the food culture of the Carolinas and promote local and regional farmers, food artisans and entrepreneurs. www.7thstreetpublicmarket.com Pictured: 7th Street Public Market The retail scene continues to grow and diversify in Uptown, with the expansion of new shops such as Blis and the opening of Abbeydale. Meanwhile, South End added retailers including the House of Chanel and Shu, and celebrated the announcement of Publix. RETAIL FAST FACTS PER CAPITA INCOME UPTOWN SOUTH END Number of Businesses Opening 22 19 Retail Square Feet 2.1 million 2.4 million Retailers 175 203 Restaurants 214 139 Average Lease Rate (Per Square Foot) $22.20 $18.70 Source: Charlotte Center City Partners (2013) Source: U.S. Census Bureau (2013) NEW BUSINESS BY TYPE UPTOWN SOUTH END 15 Source: Charlotte Center City Partners (2013) Looking ahead, the Uptown retail study recommends conversion of existing ground floor spaces into more consumer goods shops, as well as building more ground floor retail space in new developments. DAYTIME POPULATION AND EXPENDITURE POTENTIAL Lincoln Heights University Park Oakview Terrace J.T. Williams Oaklawn Park Sugaw Creek Double Oaks Smallwood Biddleville 78,577 Daytime Population Druid Hills South McCorey Heights Enderly Park 1 MILE RING Druid Hills North Washington Heights Lakewood GAFO ESTIMATED SALES UPTOWN 2012 Tryon Hills North Charlotte Greenville Lockwood $109.1 MILLION Food & Beverage Potential Seversville Optimist Park Wesley Heights Ashley Park Uptown Bryant Park Belmont Villa Heights Plaza Hills Plaza Midwood Westover Hills West Boulevard Wilmore Revolution Park 1 MILE Commonwealth Brookhill Elizabeth Midtown South End Chantilly Cherry Dilworth Coliseum Drive Southside Park 2 MILES Park Road/ Freedom Park Source: TerraMark (2013) Myers Park GAFO Sales Potential As reported, in 2012 GAFO expenditure potential in the Uptown residential trade area was an estimated $89.9 million. 2 MILE RING Source: TerraMark (2013) GAFO: General Merchandise Apparel & Accessories, Furniture & Other 115,521 Daytime Population EXISTING UPTOWN RETAIL $160.4 MILLION Food & Beverage Potential Eastover Sedgefield $222.2 MILLION $326.7 MILLION GAFO Sales Potential 16 Source: Charlotte Center City Partners (2013), TerraMark (2013) The South End trade area is very affluent with a 2011 per capita income estimated at $52,284 and an average household income of $105,948. Averages are $26,226 and $67,063 nationally. SOUTH END TRADE AREA CAMDEN ROAD MERCHANDISING FORECAST SALES $ - MILLION SQUARE FEET PRODUCTIVITY $/SF MARKET SHARE Specialty Retail 50,000 $12.8 $255 2.1% Food & Beverage 35,000 $15.3 $436 8.0% Market 5,000 $2.9 $580 n/a Service 10,000 $2.9 $290 n/a TOTAL 100,000 $33.8 $338 n/a Source: TerraMark (2013) GAFO SALES POTENTIAL Source: TerraMark (2013) The entertainment and restaurant scene continues to grow and diversify in South End with the addition of new restaurants Tupelo Honey and Nan & Byron’s among others. Meanwhile, South End solidified its position as Charlotte’s hub for craft brews with the opening of Unknown Brewing Company and Lenny Boy Kombucha Tap Room. Sycamore Brewing plans to open in 2014. 17 PLAY Center City continues to be the heartbeat of Charlotte – as it has the power to draw young and old, hip and traditional, thousands of residents and millions of visitors seeking great times and one-of-a-kind city experiences. FAST FACTS 7 Hotel Projects Announced 2013 18 4,573 Hotel Rooms Uptown PRESENTED BY 700 New Rooms Announced 2013 15% Increase in Average Daily Rate 2011-2013 41% Annual Visitors Age 25-35 1,048 Rooms Under Renovation EPICENTRE is home to nearly 40 venues including nightlife spots, restaurants, shopping and a rooftop terrace. Bordered by College, Trade and Fourth Streets, near Time Warner Cable Arena and Bank of America Stadium, and adjacent to the Light Rail Blue Line, it is truly located in the Center of the City. For more info, visit www.epicentrenc.com Pictured: EPICENTRE In Center City, visitors came for indoor and outdoor attractions, beautiful parks, great hotels, acclaimed restaurants, professional and amateur sporting events, and excellent festivals and museums, all in a clean, safe environment. UPTOWN VISITOR PURPOSE UPTOWN VISITOR AGE PROFILE UPTOWN VISITOR HOUSEHOLD INCOME Source: TNS Travel Survey (2012) With seven hotel projects announced in 2013 totaling 700 rooms, and the completed renovation of 1,048 rooms, Uptown Charlotte is primed to increase its total room count to 5,273. VISITOR STATS UPTOWN HOTEL KEY STATS UPTOWN U.S. 2013 2012 2011 Average Visitor Spending By Party $821 $505 Occupancy 70.5% 69.9% 67% Food & Beverage $109 $106 ADR $154.49 $147.08 $134.06 Average Visitor Length of Stay 3.8 days 1.7 days RevPAR $107.40 $91.20 $89.84 2013 Average Daily Rate $154.49 $113.48 Demand $1.043 Million $1.027 Million $962,512 TNS Travel Survey (2012); Charlotte Regional Visitors Authority (2013); Smith Travel Research (2013) Source: Charlotte Regional Visitors Authority (2013) 19 It was a banner year for urban parks with the opening of one of the city’s new crown jewels, Romare Bearden Park, and the unveiling of the Rail Trail Vision, which will give Charlotte a unique urban walkway. 2013 ATTENDANCE OF SELECT ARTS & SCIENCE COUNCIL CULTURAL PARTNERS 20 ORGANIZATION ATTENDANCE Discovery Place 631,529 Blumenthal Performing Arts 463,520 Children's Theatre of Charlotte 283,520 Mint Museum 257,952 Charlotte Symphony Orchestra 129,582 North Carolina Dance Theatre 67,538 Harvey B. Gantt Center for African-American Arts + Culture 63,459 Bechtler Museum of Modern Art 56,936 Levine Museum of the New South 54,094 Opera Carolina 39,558 Light Factory 24,739 McColl Center for Visual Art 16,044 Actor's Theatre of Charlotte 15,698 Community School of the Arts 7,489 With new parks and venues enriching the Uptown landscape - residents, visitors, and sports fans are enjoying new and ever-expanding choices of cultural and entertainment destinations. 2013 REGULAR SEASON SPORTS ATTENDANCE UPTOWN HOTEL PROJECTS ATTENDANCE GAMES PROJECT ROOMS LOCATION ACTIVITY SREE 150-200 E. 5th St. Announced Embassy Suites 250 E. Martin Luther King Jr. Blvd Announced / Demo Charlotte Checkers 258,000 38 Carolina Panthers 588,000 8 Charlotte Bobcats 268,000 34 Hyatt Place 172 4th & Caldwell Complete CIAA Tournament & Events 66,000 22 Hotel at BB&T Ballpark 125 4th & Graham Announced ACC Football Championship 68,000 1 Homewood Suites 150 Trade & Church St. Announced Charlotte Knights 600,000* 71 Marriott International Inc 438 Trade & Tryon Remodel Planned TOTAL 1,848,000 174 Sheraton / Le Meridien 610 S. McDowell Remodel Underway *Estimate for 2014 at BB&T Ballpark. Source: ESPN (2013), Charlotte Regional Visitors Authority (2013) Source: Charlotte Center City Partners (2013); Charlotte Business Journal (2013) The Novant Health Thanksgiving Day Parade honored tradition and created new memories for Charlotte’s families. BBQ returned to Uptown South End went to the with a new brand, The dogs with Fido Fest – Q-City Charlotte BBQ the festival of the arfs. Championship. 21 ON THE GO Charlotte is a city that never stands still. In 2013, Center City continued to move forward in bold new directions. The CATS Blue Line Extension broke ground in July 2013. Opening in 2017, the 9.3 mile extension to the existing Blue Line will add 11 stations connecting Uptown and South End to neighborhoods such as NoDa and University City as well as to the UNC Charlotte Main Campus. FAST FACTS 155% 26 MINUTES 46,308 74.7% Projected Increase of Ridership with Opening of Blue Line Extension in 2017 22 Uptown Parking Spaces Projected Travel Time from South End To UNC Charlotte via Blue Line Extension Charlotte Douglas International 10-Year Passenger Increase 48,909 B-cycle Checkouts 2013 The City Lynx Gold Line construction crews were busy in 2013, preparing the 1.5-mile line for a 2015 opening. The new service will operate on Trade Street, connecting Time Warner Cable Arena with Novant Health Presbyterian Medical Center. BLUE LINE PERCENT RIDERSHIP BY STATION DEVELOPMENT IMPACTS FROM BLUE LINE $1.6 BILLION 4,101 Total Residential Units Completed 87 238,000 Acres Retail Square Feet Completed 1,470 239,000 Residential Units Under Construction (South End Only) Office Square Feet Completed Source: Charlotte Neighborhood and Business Services; Charlotte Center City Partners (2013) BLUE LINE AVERAGE WEEKDAY RIDERSHIP STATISTICS Source: Charlotte Area Transit System (2013) *Expected ridership once Blue Line extension is complete. Source: Charlotte Area Transit System (2013) 23 Charlotte B-cycle inspired thousands of people to bike to their destinations in 2013. 48,909 trips were made on B-cycles, which translates into over 146,000 metric tons of carbon offset. NEW B-CYCLE STATIONS TOTAL B-CYCLE CHECKOUTS: 48,909 1 NEW B-STATION 5 NEW B-STATIONS Was Added In 2013 At The New Bern Light Rail Station To Come In Spring 2014 Source: Charlotte B-cycle (2013) Made Possible By 24 ubl 10 RD N DALTON AVE torB y e or ve A E in AR CH R GS D AVE KENILWORTH Dilworth Rd S KIN S RD QUEEN Av e Creek 14 BLAND ST STATION 15 KINGS DR/CPCC 16 EAST/WEST BLVD STATION 17 METROPOLITAN 18 Co ELIZABETH AVE/ m m PRESBYTERIAN HOSPITAL on LN E we LEGEND 19 CAROLINAS MEDICAL CENTER y alt h St 20 FREEDOM PARK 217 NEW BERN Av e B-CYCLE STATION Rd DR S KINGS RD NS EE QU Av 9 e 1 BIKE ROUTE ER D ENC GREENWAY RA VID N DO L PH BLUE LINE LIGHT RAIL RD PRO Queens Rd W N IL W O RT H AV AV E E SC O TT KE el BLUE LINE LIGHT RAIL TRANSIT STATION VISITOR INFORMATION QU EN Ste rlin gR d ID CE ay QU EE NS RD W RD 20 EEN SR D PARK OV Greenw L r au PR Cumberland Ave Rd Little Su gar Cree k Greenway S KINGS DR E Dilworth SIGNED BIKE ROUTE RD ge Park Rd GOVERNMENT CENTER GREENWAY/RAIL TRAIL ita RD 13 PH S rm RD PA RK 7 on St as A ve t rS da Ce S TR YO N Rd n de m Ca id cl Kenn OL BL St TRADE AT ARENA CONVENTION CENTER ND TH th 12 RA U E LEGEND He d cR Lila NS 2 Dr PARKW OOD AV 4TH & COLLEGE St Eu 18 HS T h ST VD Cl ay to n Ardsley Rd EE 1 Av e BL ald N Edgehill Rd QU on TRYON & 3RD 8 W HA ft RT D VD O TH Fi IR cD 9 SUGGESTED BIKE ROUTE ST M St D or e EA m ST Elm 19 EA d st R hur Blv d H RE tti RN Ba LN E TH U t the O VD LEVINE AVE OF THE ARTS 74 E FO rS Bly M BL 8 CHARLOTTE E ST A nc 7TH ST PUBLIC MARKET Av e ig le VE E xte EA 21 y Pi lR d k ee Gr in Irw S AV E E N A LO TT TH E 9 ST l St ET OW BE 1 D ai A 17 AVE Leigh Av e 7 74 15 EA Tr RAL IZ L EH il CENT EL EL OR Ra L Ba Rd VD tA ve SO EL T HS W M BL La e Av W ES ev en th ST E an y ST 2 n O RT Ro m EA on ur CD gh Thom N M ST Ei ve rri ST ont Ave b Au Se ST C DO ty Ha H FT ST TH FI Av e r X E ST SI Pa r k Tr em St E E E f th St ST D 16 W Trem de an ex Al ST L LV S a ug Ave e & TRYON kn Little ST TB N SO DTRADE VI DA gh10 te en t rS D ES el Tw h ht D AL EW N M S EA W N O DS VI DA N N ST O ST TH VD en t ST 11 U IR E U BL Ei E St Egi L FO ST ON DS VI DA EH SO ST EL L CA E 13 TH S ST E L CA OR Av e 14 L EL M it 11 St DW S rail E m E ST e Av m i l E AD TR L d ar ev Br ST it m T Rail h nt Ni Ra ai r lT d ar ev Br DW E AL EW S D m Su N N 5 N T E S10 St E CE N DE N RE PE A DE SQU EG LL CO 12 N EA Su W E T ES EG LL CO 7 IN S O ST EH OR W St int ST ST ST 9 R PA ST 4 ST N YO TR 6 ST N YO TR E AV St H FT S CH CH UR ST 8 W M M tSt W S in St D O O KW h FI TH UR CH N N RD ST CH UR S N t rS pla Po ST S tSt FO St in St ne Pi W n M I TH so ST W S rk S AM AH GR E AD TR t W tS N H XT SI fA ve ST W ea Fi rs h nt N AD ST a Cl AM AH GR 3 W W nl nt Te T G re e ee W 2 W FOUR TH ST EX W MOREHE M xt Ca sw el EX T S Si S m ca Sy ST th UNC CHARLOTTE UPTOWN S N Irw N FO UR TH 5 6 lvd N W TRYON & 7TH Tw RN Fac rles 4 O sic St ST Mu Cha E St H FT Ha N YO TR ST 6TH & PINE ll FI mi W W TRAD E ST lto nSt N Martin St NC ST ON DS e VI Av DA N in dk Ya 3 ST Y GR AH AM RR JOHNSON C SMITH UNIV 2 STATES FE 1 B-CYCLE STATIONS GATEWAY VILLAGE THE PL AZA nA ve VILLE AV E on S t Burt kL aw AW TH rra Te ill dr An Oa H ce Do FORD RD BEATTIES S ST B-CYCLE STATIONS 1 LE Sumter Ave EL H ST ZZ ET TH 16 SYSTEM MAP RO TI YN S W EL E AV 25 Charlotte-Douglas International Airport grew its passenger traffic to over 43 million in 2013, the world’s 23rd busiest airport. AIRPORT FAST FACTS Increase Over 2011 5.6% 10-Year Increase 74.71% Daily Departures 719 Nonstop Destinations 143 Gates 95 Longest Runway 10,000 feet Tons of Cargo 88,968 Nationwide Passengers Rank 8th Source: Charlotte-Douglas International Airport (2013) 26 TOTAL ANNUAL PASSENGERS Source: Charlotte-Douglas International Airport (2013) The 46,308 parking spaces in Uptown continue to be an asset for the influx of new employees, residents and visitors. GREENVILLE OPTIMIST PARK LOCKWOOD STATE OF THE CENTER CITY TRANSIT & PARKING MAP VE LA RA NT CE BELMONT FIRST WARD FOURTH WARD N D AV ID SO N ST N C A LD W ELL ST N CO L L EG E ST N T RYO N ST N G RA HA M ST E AV OWNE LOTTET CHAR N C H URC H ST ELIZABETH W SIXT H ST E FIFTH ST ELIZABETH AVE W FIFT H ST E T RA D E ST W FIFT H ST E FOURTH RT H EXT RT H THIRD WARD ST PARKING FAST FACTS MIDTOWN SECOND WARD VE EA N OW ET S C A LD W ELL ST U ST E STONEWALL ST W STONEWALL ST Total Number of Parking Spaces TT LO AR CH S KINGS DR KE NIL W OR TH WESLEY HEIGHTS 46,308 37,811 7,397 1,100 14,377 15 Average Daily Parking Cost $11 Average Monthly Parking Cost $187 CHERRY Parking SMART PARKING DECK Deck Spaces STRUCTURED PARKING AV E Surface Lot Spaces SURFACE PARKING BLUE LINE LIGHT RAIL STATION BLUE LINE LIGHT RAIL (EXISTING) On-Street Parking Spaces W MOREHEAD ST E MOREHEAD ST BLUE LINE LIGHT RAIL (UNDER CONSTRUCTION) E MOREHEAD ST Parking Spaces Tracked by Real Time Parking System COMMUTER RAIL (PLANNED) CENTER CITY STREETCAR (UNDER PHASE 1 CONSTRUCTION) ST SOUTH END TRANSIT (PLANNED) Garages BUS in RAPID Real Time Parking System AVE GREENWAY/RAIL TRAIL PARKS DR DOM S T RYO N HIGH SPEED RAIL (PLANNED) E AV DILWORTH T OT SC KENILWORTH BRYANT PARK SO U T H BL V D M ST D EA EH OR W FREE U W FO FO T S CO L L EG E ST W EX ST E THIRD ST S D AV ID SO N ST S T RYO N ST W T H IRD ST T ES S C H URC H ST AD S G R A H A M ST TR ETH AVE W T RAD E ST W FOU RT H ST W ELIZAB NORTH Source: Charlotte Department of Transportation (2013); Charlotte Center City Partners (2013) EAST BLVD A new comprehensive South End parking study provides solutions to better manage parking demand while growing as a walkable, bikeable, transit-oriented neighborhood. 27 ON THE HORIZON UPTOWN BALLPARK NEIGHBORHOOD B-CYCLE EXPANSION • The BB&T Ballpark in Third Ward will celebrate opening day with the Charlotte Knights’ first pitch on April 11, 2014. • Five new stations will be installed this year, adding to the success of Charlotte’s bike sharing system. A strategic plan for future growth is underway. • New housing, retail, services and hospitality will be added. • A burgeoning employment hub will center around the future Gateway multimodal station site, connecting existing office markets from Trade and Tryon Streets to Gateway Village. FIRST WARD URBAN VILLAGE & PARK • Levine Properties, Mecklenburg County and the City of Charlotte will break ground on the creation of a new park, housing, office, hotel and a new retail- oriented street running along the Blue Line between 7th and 9th Streets. SECOND WARD REDEVELOPMENT • Mecklenburg County plans to redevelop more than 7.5 acres into an urban village, featuring market rate and affordable housing and office, and the potential for hotel with ground-floor retail. • This new community will include more intimate neighborhood-oriented streets and an urban park. Future phases may include a new Second Ward High School. 28 NORTH TRYON VISION & MASTER PLAN • Opportunity awaits on every block of North Tryon Street in Uptown, truly the next great frontier for redevelopment. • Center City Partners, the Foundation for the Carolinas, the Arts and Science Council, Bank of America, the Public Library, the Blumenthal Performing Arts Center and Discovery Place have launched an effort to plan the revitalization of North Tryon from Church Street to Brevard Street, and 5th Street to I-277. • By the end of 2014, the plan will include more specific urban design recommendations for the area along 6th and 7th Streets, as well as new repositioning and programming ideas for the area’s arts, cultural and educational institutions. SOUTH END CHARLOTTE RAIL TRAIL NEW RETAIL • A new urban linear trail and park will be created along the existing Blue Line corridor. • With the completion of the South End Retail Study, the implementation of new strategies will begin in 2014, building on the neighborhood’s reputation as a unique place to shop and be entertained. • The park will offer a network of gardens, public art, activities and a variety of uniquely Charlotte spaces to sit, eat and play. People will have the opportunity to discover cafés and bars, explore galleries, see artists at work, stumble upon impromptu concerts, stroll with family, or just relax on a bench and watch the city come alive. • Recruitment efforts are underway to bring more national brands like the new Publix to South Boulevard, as well as smaller boutiques, ethnic restaurants and specialty shops to Camden Square. • Look for the Rail Trail’s Framework Plan to be completed in late spring 2014. BREWERIES OFFICE DEVELOPMENT • South End is quickly becoming Charlotte’s “brewery central” with the recent opening of four new craft beer establishments. • Be on the lookout for more developments like that of Centro CityWorks on Camden Road. This new 74,000-SF project includes ground floor retail, which will help support other businesses by increasing the volume of daytime foot traffic. • This trend will continue as more residents move in and brewers take advantage of existing industrial buildings. 29 ACKNOWLEDGMENTS CREDITS BOARD OF DIRECTORS Ernie Reigel, Chairman Moore & Van Allen David Dooley Balfour Beatty Dr. Claude Alexander The Park Ministries Dr. Phil Dubois UNC Charlotte Pierre Bader Sonoma Restaurant Group Art Gallagher Johnson & Wales University Michael Barnes Charlotte City Council Harvey Gantt Gantt Huberman Architects Robert Bush Arts & Science Council Bryan Howell Parkway Properties Debra Campbell Charlotte-Mecklenburg Planning Department Ron Carlee City of Charlotte Dr. Ronald Carter Johnson C. Smith University Trevor Fuller Mecklenburg County Board of Commissioners Rob Cummings Falfurrias Capital Partners Patsy Kinsey Charlotte City Council Lynne Tatum Little Consultant Todd Mansfield Crescent Communities Dr. Michael Marsicano Foundation For The Carolinas Melissa McGuire Sherpa Al de Molina Investor Bob Morgan Charlotte Chamber of Commerce Dena Diorio Mecklenburg County Danny Morrison Carolina Panthers Dr. Heath Morrison Charlotte-Mecklenburg Schools COPY WRITING Kelso Communications www.kelso-communications.com Tom Murray Charlotte Regional Visitors Authority DESIGN Rachel Martin Design LLC www.rachelmartindesign.com Pat Riley Allen Tate Realtors Laura Schulte Wells Fargo Tom Skains Piedmont Natural Gas Doug Stephan Vision Ventures Rick Thurmond Charlotte Magazine Krista Tillman Consultant PHOTOGRAPHY Chris Austin www.chrisaustin.net SPONSORS www.dilweg.com www.centercityliving.com Mitchell Kearney Photography www.mitchellkearney.com North Carolina Photography by Jill Lang www.jillwlang.com www.7thstreetpublicmarket.com Patrick Schneider Photography www.patrickschneiderphoto.com Eulada Watt UNC Charlotte Fred Whitfield Bobcats Sports & Entertainment Dr. Tony Zeiss Central Piedmont Community College www.epicentrenc.com CHARLOTTECENTERCITY.ORG HISTORICSOUTHEND.COM FINDYOURCENTER.COM 200 SOUTH TRYON STREET, SUITE 1600 CHARLOTTE, NC 28202 704.332.2227 JANUARY 2014