PodCasting…

Podcasting ‘08
Marvin King
AWR Web Manager
Kurt Roberts
AWR Africa Region Engineer
Daryl Gungadoo
Global Resource Engineer
Jonah 4:11
• And should not I spare Nineveh, that great city,
wherein are more than 120,000 persons (…) ?
• Et tu voudrais que moi, je n'aie pas pitié de Ninive,
de cette grande ville où vivent plus de cent vingt
mille personnes?
Luke 19:41
• And when he was come near, he beheld the city,
and wept over it,
• Quand il fut arrivé tout près de la ville, il
l'embrassa du regard et pleura sur elle,
Part 1 (Theory, Trends & Techniques)
• Podcasting: the new Radio (Definition)
[MK]
• Podcasting as a Church Tool [DG]
• RSS Feeds Demystified [DG]
• Publication, Aggregation [MK]
• Podcasting Metrics [DG]
• Setting Up an Audio Podcasting Studio on
Any Budget [KR]
• Encoding Tools and Techniques for Video
Podcasting [DG]
• Encoding Tools and Techniques for Audio
Podcasting [DG]
Part 2 (Maximizing)
• The Legal Issues of Podcasting and Portable
Media (US, European laws) [DG]
• Marketing Your Podcast [MK]
• Creating Enhanced Audio Podcasts [DG]
• Creating a Graphical Identity for Your Video
Podcasts [MK]
• Podcasting for non PC/iPod (Cell phone, OLPC,
Play Stations, etc...) [DG]
• Automating Podcast Workflows [DG]
• Media re-purposing & Asset Management [DG]
“Media” in History
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Why all the hype?
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Broadband Connectivity
Audio compression algorithms
-MP3, AAC, Ogg
iPods, Zune, Creative Zen, Archos
-Portable digital audio players
("pods")
(Elle Webb, June 2005 – podcastingnews.com)
What is Podcasting ?
• An audio recording posted online, much like
a short radio show.
• Think of a podcast as a radio show. Each
show consists of a series of individual
episodes that you can listen to how you want
— on your PC, using your MP3 player, or
with just a web browser.
What is Podcasting ?
• Podcasting is a term used to describe a
collection of technologies for automatically
distributing audio programs over the Internet
using a publisher/subscriber model. It differs
from earlier online delivery of audio because
it automatically transfers the digital media
files to the user’s computer for later use.
http://en.wikipedia.org/wiki/Podcasting
Podcasting – The Listener
• Subscribes to the RSS feed for the blog using
“podcatching” software (such as iTunes) ONE
TIME ONLY
• New podcasts are automatically downloaded to
the user’s PC – and can be played on the
computer
• The mp3 files can be “synched” to a portable mp3
player, such as an iPod, for anytime, anyplace
listening – mobile learning – “m-learning”.
2005 Word of the Year
Global Availability
Podcasting as a Church Promotion Tool
Knowledge of Gospel
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Evangelism
Nurture
Minimal Knowledge
1 Cor 3:1-2
Current iPod Technology
Harnessing New Technology
Alternatives to the iPod
– Creative Technology
– iRiver
– Sony
– Archos
– Dell
– Etc…
PodCast Creation Conceptual Overview
A Podcast is easy to create:
- Capture and edit the content through consumer /
professional level applications.
- Content can be audio, still images, video or a combination
of all 3.
- Add chapters, web links, descriptions and other podcast
metadata.
Publish It !
- Can be published to web sites, Blogs, Social Networks
- Can be indexed/catalogued in iTunes Store Podcast
Directory (Aggregator)
PodCasting… the next
generation of Radio !
Aggre
gator
•Aggregator ?
Aggre
gator
PodCasting… the next
generation of Radio !
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www.apple.com/itunes/store/podcasts.html (iTunes 4.9)
www.thepodcastnetwork.com
www.podcastbunker.com
www.podcastalley.com
www.ipodder.org/directory/4/podcasts/categories
www.podcast.net/
www.itconversations.com/rss.html
www.mixcastlive.com/podcast-directory/
www.podcastpickle.com
www.podcastingnews.com
www.podcastcentral.com
Podcast recording kit
Studio on any budget
Mic techniques
Encoding Techniques
Recording the Podcast
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we recommend using Adobe Audition 1.5 or above
If it’s primarily speech:
– record at 32, 56 or 64kbps
– 44.1 KHz, Mono or Joint Stereo
– MP3 or AAC
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If it’s primarily music:
– Record at 64kbps or above
– 44.1 KHz, Joint Stereo
– MP3 or AAC+
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Name the audio file
– sequential
– (or) Date sensitiveness
Editing the Podcast
• Any good multi-track editor would work
– Adobe Audition 2.0 or SoundBooth
– Samplitude
– ProTools
– GarageBand, SoundTrack Pro
– Sound Forge, Nuendo, Cubase
– Freeware
• Audacity (audacity.sourceforge.net)
• Ardour (www.ardour.org) for Mac / Linux
Polishing the Podcast
Adobe Audition 2.0 Processing
• Audio Processing
– Effects > Amplitude > MultiBand Compressor
• Effect Preset: Broadcast
– Effects > Amplitude > Normalize
Aggre
gator
Publishing the Podcast
• Create (or add to existing) RSS/XML file
• Validate RSS/XML entry (feedvalidator.org)
• Inform Aggregator(s) of update (if needed)
• Test Podcast entry online
The RSS / XML Code
- Items <item>
<title>Adventist World Radio - Jingle</title>
<itunes:author>Andrew Daryl Gungadoo - AWR</itunes:author>
<itunes:subtitle>Jingle</itunes:subtitle>
<itunes:summary>The hosting of the GIEN PodCast is provided by Adventist World Radio</itunes:summary>
<enclosure url="http://audio.awr.org/GIEN/2005/Listening2AWR.mp3" length="115136" type="audio/mpeg"/>
<guid>http://audio.awr.org/GIEN/2005/Listening2AWR.mp3</guid>
<pubDate>Thu, 30 Jun 2005 19:00:00 GMT</pubDate>
<itunes:category text="Christianity">
</itunes:category>
<itunes:duration>9:58</itunes:duration>
<itunes:keywords>Adventist World Radio AWR GIEN SDA</itunes:keywords>
</item>
<item>
<title>Welcome and Introduction</title>
<itunes:author>John Banks, Jonathan Catolico</itunes:author>
<itunes:subtitle>Thursday, Sept 1 at 6:00pm</itunes:subtitle>
<itunes:summary>Intro of the Global Internet Evangelism Network PodCast 01</itunes:summary>
<enclosure url="http://audio.awr.org/GIEN/2005/GIEN05_Sep01_1800.mp3" length="11671143" type="audio/mpeg"/>
<guid>http://audio.awr.org/GIEN/2005/GIEN05_Sep01_1800.mp3</guid>
<pubDate>Thu, 01 Sep 2005 14:57:15 GMT</pubDate>
Automated RSS Code
Webpasties intro
Verification of the RSS
Verification of the Podcast
Verification of the Podcast
Verification of the Podcast
Legal issues
•http://www.ascap.com/weblicense/
•Interactive 2.0 license ($340 / year + 0.0009 per access)
•On-Demand
•Custom Radio
•Pay-per-Play
•Non-Interactive 5.0 license ($288 / year + 0.0006 per access)
•Webcast
•Podcasts
•Samples (< 60sec)
Playout
Marketing the PodCast
Aggre
gator
Advertising the Podcast
You can now use the URL given by WebPasties to submit
as a feed to Aggregators. You only need to submit once
to the Aggregators. They will auto-update on their own.
podsubmitter.com will auto-submit to over
55 aggregators:
Aggre
gator
Advertising the Podcast
Submitting Your Podcast to iTunes
• Launch iTunes (you will need a valid iTunes Account)
• In the left navigation column, under Inside the Music
Store, click on the Podcasts link to go to the Podcasts
page.
• In the left column of the Podcasts page, click on the
Submit a Podcast link.
• Follow the instructions on the Submit a Podcast page.
Graphical Identity
Podcasting for non-PC
Automated Workflows
Workflow
Asset Management
Digital asset management consists of
automating tasks and decisions
surrounding ingesting, annotating,
cataloguing, storage, movement and
retrieval of digital assets, such as digital
}
}
photographs, animations, videos and audio, PDF.
Internet
•Right file
•Right Place
•Right time
Harnessing new Technology
To spread the Gospel…
•Illiterate friendly
•No power source
•Lightweight, waterproof
•High MTBF
•Cheap to produce
•Variable capacity