Dane Park Proposals

Welcome
An introduction to our proposals for Lady Dane Farm
W
elcome to our public
exhibition introducing
proposals for a development
at Lady Dane, Faversham.
Our proposals have been
considered and aim to
respond to the needs and
aspirations of Faversham and
encourage a bright future for
the town. The opinion of local
residents is vital, thus we
have produced a feedback
form that we would ask you
to fill in to make your voice
heard.
Your feedback is valuable to us in order to shape
our proposal further. We would love to hear your
opinions and views on our proposals.
Your thoughts on the scheme will enable us to
respond carefully to the needs of Faversham.
The Vinson Trust established in
Quinn Estates are local property
1932, are landowners with a long
developers renowned for delivering
family association with Faversham.
high
Our proposals meet the Local Plan’s
commercial projects including the
targets for new jobs, family homes
Foundry Business Park, Faversham.
and access to recreational green
Over the past 15 years they have
space.
built a reputation for professionalism
quality
residential
and
delivering jobs, regeneration and
working with the community to
create developments to be proud of.
A development providing high quality,
low density new homes and a low
density modern innovative business
park set within landscaped parkland.
Creating
new parkland
and amenities
the town
Investing
in new jobs for
local people and
Location
Town Centre
Connecting
quality housing
Vision for proposals
St. Mary’s
Church
Employment
New local jobs and business opportunities in
a technically advanced enterprise park in a
location where businesses want to be.
Railway Station
Connectivity
Excellent access to the local and national road
network and the High Speed Rail network at
Faversham.
Site
Traffic
Proposed new traffic layout which will reduce
traffic speed and increase pedestrian safety
at a key junction of the town.
Motorway
Access
Residential
Well designed, sustainable homes, situated
within a landscaped parkland.
commercial / leisure / linked enabling housing / lady dane farm / faversham
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INSON
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Why this Site?
01_
Transport benefits and new job opportunities provided by our scheme
Faversham Links Diagram Scheme Objectives
Our scheme will provide commercial facilities including:
•Innovation Centre
•Office Buildings
•Business Start-Up Space
•Hotel
•Healthcare Centre
Transport Links
The image (left) presents the central location of the town in the district, which
Faversham is in a key location
within Kent which makes
this site viable. Proposed
housing will utilise & improve
pedestrian links into the town
centre. Commercial proposals
benefit from rail & motorway
connectivity.
makes the site at Lady Dane viable for job creation. It serves to illustrate
the town’s optimum location in the south east between London and Dover.
Lady Dane Links Diagram
access and improved
pedestrian links to the
town centre
the town centre will
be invigorated by new
connections & facilities
_04
01_
links to train station &
transport connectivity
02_
residential
train station
pathwa
creation of a new public
park
_05
y
commercial
Low Cost
new pedestrian links to
town centre
03_
The Business Park
has been strategically
placed to benefit from
its unique location.
New high quality
office and start-up
units will respond to
Swale’s identified lack
of modern business
premises.
The unique ‘gateway’
location avoids costly
remediation of the
significant traffic constraints
of alternative employment
sites to the north and west
of Faversham town through
the Ospringe bottleneck
or the constricted historic
streets of the town centre.
access to the M2 at Brenley
Corner & to the HS1 rail
network
_06
Around 350 jobs will be generated in the southern
commercial area of the scheme, through the initiation
of direct employment, business facilities and hotel.
commercial / leisure / linked enabling housing / lady dane farm / faversham
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INSON
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Concepts & Ideas
Master Planning explained
Objectives of our scheme design
01_
Connecting new
residents to the town
centre
Key View
into Site
Key View
into Site
Dane Business Park has been strategically placed to give
unrivalled access to the existing road network at junction
7 and to the High Speed Rail network of Faversham. The
masterplan will boost the local economy generating a
multi-million pound investment in Faversham.
02_
Our proposals introduce a large area of parkland between
the residential and commercial elements for use by the
whole town.
Connects all residents
to open space
New
focal point
created
Views
to cemetery
Footpath to
town and station
Footpath
Our approach
to landscaping
seeks to increase
the range and
biodiversity of native
flora and fauna
in an attractively
cultivated parkland.
View of park land
CONNECTIONS
03_
A visual link from the high point of Brenley Corner across
to the mature conifers of Love Lane Cemetery and to the
profile of St. Marys’ Church.
04_
The Graveney Road entrance to the estate will feature
a balancing pond set in open space with shrub and tree
planting, establishing a sense of arrival and identity.
05_
Cycle and pedestrian routes will provide safe, amenable
connections from the business park and housing to town
centre destinations, weaving our new proposals into the
existing fabric of the town.
06_
By utilising the existing infrastructure, the new housing,
and employment space connects to the town creating
community-wide benefits. The masterplan also includes
benefits to the wider community including a new health
centre with group medical practice.
07_
Enabling development of 139 market houses and 57 (30%)
affordable homes.
Our proposals for Lady
Dane represent a natural,
viable and deliverable
extension to the town.
LANDMARKS
RECREATION
RESIDENTIAL
OPEN SPACE
COMMERCIAL
commercial / leisure / linked enabling housing / lady dane farm / faversham
Creates
a strategic gap in
the form of open
space across the site
which also connects
Love Lane with the
farmland to the east.
Maintains
the visual link from
the A2 at Brenley
Corner to the mature
conifers of Love Lane
Cemetery and to the
profile of St. Mary’s
Church.
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INSON
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Technical Reports
Archaeology, Drainage, Ecology & Transportation
Archaeology
The place-name Faversham is thought to be derived from
faerfersham ‘the village of the smith’, the word coming
from the Latin faber (Gelling 1978:80) and could imply
late Roman smiths who had a connection with the 6th
century gold and garnet jewellery found at Kings Field
cemetery.
record place map showing Lady Dane site
Flooding & Drainage
A Flood Risk assessment has been carried out on the
site at Lady Dane. Projected figures over a 100 year risk
assessment period indicate that our proposals will not
negatively impact the area.
record of monuments of significant historial interest
Ecology
Our proposals will contribute to and enhance the
natural and local environment by, amongst other things,
minimising impacts on biodiversity and providing net
gains in biodiversity where possible, contributing to the
the areas natural biodiversity.
images showing existing farmland
Transportation
A full transport assessment has been conducted on the
site at Lady Dane in conjunction with Kent Highways. The
result of our proposals are negligible on the functioning
of the road network.
site proximity to the M2
commercial / leisure / linked enabling housing / lady dane farm / faversham
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INSON
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Employment
The unique gateway location offers the potential to create up to 350 new
jobs. It will promote a business and residential community of professional,
skilled employees and families; simultaneously addressing Faversham’s
need for homes and local employment aspirations.
Inward
investment
and creation
of up to 350
jobs
Health
Centre
medical centre
pub / carvery
Hotel
Pub /
Carvery
Offices
Incubator
Start-ups
conference facilities
technical start-ups
Commercial
Start-ups
Accessibility
to local industry
and markets is
a key factor for
enterprise startups
offices
hotel & leisure centre
Dane Business Park
Our proposals seek to provide facilities for both business start-ups and established
businesses through a mix of office, industrial and ancillary space.
Through construction, services and light industry we envisage long-term business
relationships being created not only with Faversham but, due to its location and
access to London and Dover, with European and International counterparts.
Through our provisions for industry and innovation, we estimate the creation of
350 jobs.
commercial units
commercial / leisure / linked enabling housing / lady dane farm / faversham
incubator units
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INSON
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Benefits
Housing
Employment
The concept of the residential scheme is one of high quality,
Lady Dane is the right site for new employment space in
low density, sustainable housing which will deliver on
Faversham because it is at the gateway to Faversham, close
the needs of a broad spectrum of society. Architecturally
to Brenley Corner. It will attract businesses and jobs which
designed, they will take account of their context and will be
will contribute to the town and create a more sustainable
built with careful consideration for the local vernacular.
urban fabric.
Location of
traffic lights
CANT
ERBU
RY RO
AD
New right hand
turning lane
Infrastructure
Future
The proposals at Lady Dane are located at a strategic gateway
Our ambition is to create a business park where established
to Faversham. By utilising the existing infrastructure, there
businesses and start-up enterprises want to be and to
will be minimal, yet important, changes to the road network
develop
which will result in a safer, more efficient traffic system, for
parkland which will generate a positive legacy for the town
both vehicles and pedestrians.
and borough.
commercial / leisure / linked enabling housing / lady dane farm / faversham
sensitively designed housing and landscaped
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INSON
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Conclusions
Our Proposals & Opportunities for Lady Dane, Faversham
Careful thought has been given to the selection of Lady Dane Farm to further
the needs and aspirations of Faversham. Open parkland will be available to
everyone, new houses will add choice to those wishing to live in Faversham,
while innovation and opportunity will thrive in an area where businesses
want to be.
/ Jobs
/ Allotments
/ Housing
and
Local people and new residents will have access
High quality, low density housing will be built.
commercial district will create a sustainable
to designated allotments on site, thus meeting
Pedestrian walkways and cycle paths will be
employment sector, leading the way in business
a direct need for the town.
provided to further strengthen the links to the
The
proposed
innovation,
enterprise
and technology. Given its unique accessibility,
town centre and open parkland.
it is the site most likely to attract relocating
businesses and quality inward investment.
/ Traffic
/ Open Space
The location at Lady Dane provides an accessible
Provision of open space, superb new public
/ Ecology
route for industry and improves traffic flow in
landscape park and sports facilities will greatly
Indigenous habitats will be preserved and
and around Faversham. Traffic studies have
improve the quality of life for new and existing
protected through the use of natural boundaries.
concluded that this site is the least restricted
residents.
Conservation and provision of
shelter belts
and most accessible, whilst being economically
will sustain a network of wildlife. Landscaping
and technically viable.
with indigenous species will enhance the rural
character of the site.
commercial / leisure / linked enabling housing / lady dane farm / faversham
V
INSON
t r u s t
CLAGUE