social media - ADDY® Awards

Transcription

In many ways, 2014 was a breakout year -- we announced two new student scholarships, we
hosted the District 7 Leadership Conference, and saw record turnout at the ADDY’s and
Bowl-A-Thon. This success is a result of the tireless efforts of those of you who have joined,
volunteered, and invested time to benefit the creative community.
As we celebrate tonight and look forward to 2015, we commit once again to making a mark in
the creative community and serving our members and we ask for your help. Simply put, if you’ve
never been a member, let 2015 be the year you join and make your mark on the community.
I’d like to thank our sponsors for the wonderful event tonight, especially Morgan + Company,
NCM Media and Q1 Media. We hope you enjoy the festivities and hope to see you at our
upcoming spring events.
Sincerely,
NICK PAYNE
AD CLUB PRESIDENT
NOLA38 THE CW
AT 11PM
THE PRESIDENT
On behalf of the Advertising Club of New Orleans and its Board of Directors, we’re proud to
present the 105th New Orleans ADDY Awards. It was another phenomenal year in local creative
and tonight’s awards reflect just that. We’re not only excited to celebrate winning work, but to
recognize the best and brightest in our industry.
A MESSAGE FROM
WELCOME!
ADDY 2015
Welcome to the 2015 American Advertising Awards. It is truly our honor to be able to celebrate
the outstanding work that was produced in our creative community over the course of the past
year, as well as the people who brought these ideas and projects to life.
CHAIR LETTER
THANK YOU!
It is our hope that the caliber of tonight’s celebration matches the truly high standard of
work produced by our esteemed colleagues. We’d like to especially thank the members of the
Advertising Club of New Orleans, the 2015 ADDY committee, the Ad Club Board of Directors
and all of our continued sponsors and supporters for making tonight’s festivities possible.
Tonight, we raise a glass to all the great designers, account executives, managers, idea-generators
and creative thinkers who have helped make this a truly exceptional year for creative. While
the evening can only highlight a select number of submissions, it is without a doubt that our
community is bursting at the seams with talent and we thank each and every one of you for
sharing your talent with the world.
Sincerely
Ronald Evangelista and Karen Christoph
2015 American Advertising Awards Co-Chairs
LETTER FROM THE PRESIDENT
PAGE 1
LETTER FROM THE ADDY CO-CHAIRS
PAGE 2
A LITTLE ABOUT THE JUDGES
2015 ADDY COMMITTEE
2014-15 BOARD OF DIRECTORS
ALI BECNEL
MICHELLE CLARKE, Peter Mayer Advertising
KADY COLLIER
BRYAN DAVIS, CPXi
JEREMY MILLER, Radolo
NICOLE PARKS, Peter Mayer Advertising
NICK PAYNE, Zehnder Communications
RENEE STUART, Morgan & Co.
NICK PAYNE, President
BRYAN DAVIS, Vice President, Communications
KADY COLLIER, Vice President, Programming
RONALD EVANGELISTA, ADDYs
KAREN CHRISTOPH, ADDYs
STEVE MCGOVERN, Treasurer
JENNIFER HUBER, Secretary
KATHERINE SIMON, Membership
NICOLE PARKS, Immediate Past President
RENEE STUART, Open Board Member
JIM TAPLEY, Open Board Member
MICHELLE CLARKE, Regional Director
ORGANIZATIONS
FATHAPPY MEDIA
COUNTERTAKE
PAGE 5
SILVER MEDAL WINNER
PAGE 6
AD PERSONS WINNERS
PAGE 7
JUDGES & BEST OF SHOW AWARDS
PAGES 8-9
ADDY AWARDS
PAGES 10-33
A D C L U B O F NE W O RL E A NS
3
A LITTLE ABOUT
F O U NDE R / C R E AT I V E C H A IRMA N •
3 H E A DE D M O NS T E R
THE JUDGES
SHON RATHBONE
An experienced creative leader and storyteller, Shon founded
3Headed Monster in May 2014. Shon has 20 years of experience
working in blue chip agencies like Leo Burnett, Hal Riney, Carmichael Lynch, and
FCB. Before he founded 3Headed Monster, Shon worked at Publicis Dallas as the
creative leader. He has extensive experience with brands in nearly every category,
with specialization in automotive, restaurants, CPG, and enthusiast brands. His
work has been recognized by Cannes, Communication Arts, DA&D, Effie, and the
One Show. In addition to his work in advertising, Shon is a visiting professor at his
alma mater, Michigan State University, and recently sold his first screenplay.
LINDY GROSS
V P C R E AT I V E DI R EC TO R • BRUN N ER IN C .
Lindy Gross is a writer and creative director currently living in Atlanta, GA. As the VP
Digital Creative Director at Brunner, Lindy works with nationally recognized brands
like Aquafresh, Tums, Huffy, Nicorette, and NicoDerm CQ. Previously, Lindy worked
at Moxie Interactive as a Creative Director. During her time at Moxie Interactive,
Lindy’s clients included Coca-Cola, Minute Maid, Nestea, Home Depot, and HP.
She is a National ADDYs winner and has had her work featured in Adweek. Outside
of work, Lindy is a teacher at The Creative Circus, an art and advertising school in
Atlanta. Lindy studied Advertising at Syracuse University and Copywriting at The
Creative Circus.
TONY LINTNER
V P C R E AT I V E DI R EC TO R •
M A R T I N WI L L I A M S A DV E R T ISIN G
Tony Lintner currently serves as the VP Group Creative Director at Martin
Williams Advertising in Minneapolis. Before he joined the team at Martin
Williams, Tony worked as a Creative Director at space150 for brands like Buffalo
Wild Wings, Cambria, OptumHealth, and United Health Group. Tony has also
done creative work at Colle McVoy, Carmichael Lynch, and Target. He is known
for his specialty in interactive advertising, creative strategy, art direction, and
interaction design. Tony has received awards from the Advertising Federation
(Gold, Silver, and Bronze awards), The FWA (Site of the Day), One Show, Addy
(Best in Show), Webby, and more.
5
His campaigns embody a strong sense of the New Orleans community. Alford is responsible for
creating the iconic Radiofone jingle and the infamous “You Don’t Know Ditka” ads featuring Mike
Ditka. In addition, his team helped conceptualize Rouses’ hit “Where the Chefs Shop” campaign, which
has featured some of the most prominent chefs and restauranteurs in the community, including John
Besh, Ella Brennan, Susan Spicer, Leah Chase, and Donald Link. He took the River Parish Disposal
brand from ordinary to unforgettable with his conception of the “Our Business Stinks, but It’s Picking
Up” tagline, which led to the highly recognized Buddy D. “talking trash” commercials.
Outside of his long-term cultivation of these brands, Alford is responsible for launching some of
the most unforgettable campaigns the city of New Orleans has ever seen. He has executed brand
marketing, advertising and promotions for local and national businesses of all sizes and industries,
including Hilton, the NFL and NBA, Audubon Zoo, The Riverwalk Shops, the National Multiple
Sclerosis Society, Bridge House, Music Legends Park, NOCCA, First Bank & Trust, Lakeside Hospital,
Team Gleason, Ameripure Oysters, and many, many more. The creative genius of his campaigns have
left a lasting mark on the city, from WWOZ’s “Guardian of the Groove” campaign featuring beloved
local musicians such as Trombone Shorty, Irma Thomas and Allen Toussaint, to the unforgettable
“Buddy D Parade” he planned in preparation for the 2010 Superbowl, in which a record-breaking
80,000 people paraded down Bourbon Street in dresses.
Robert has a truly unqiue knack for dreaming up uninhibited, no-holds-barred concepts, then applying
his special blend of of logistics, strategy and timing to create advertising campaigns that hit it out of the
park every single time. Driving down the streets of the city, there are signs of Alford’s impressive body
of work everywhere you turn. Some might say it is impossible to capture the essence of this spiritually
rich city, but it is safe to wager that Robert Alford has come as close as humanly possible.
6
2 0 1 5 A D DY AWA R DS
AD PERSONS
So began the lasting legacy that Alford has built within the local advertising scene. Alford quickly
earned a reputation as a trailblazer who attracted the creative minds of New Orleans and a cultivator of
local brands transforming them into national powerhouses. Two of those brands are Rouses Markets, a
family-owned grocery with over 35 locations, and River Parish Disposal, the area’s largest independent
waste disposal company. In addition, Alford worked with Radiofone, where he helped transform
the local cellular company into the largest independent cellular company in the United States. His
campaigns for these well known brands have won countless local, regional and national awards.
WINNERS
Robert Alford, founder of Alford Advertising, is the ultimate embodiment of the creative spirit of New
Orleans. At an early age, he recognized the vibrancy and culutural uniqueness of New Orleans and he
poured his creative talents and passion into building one of the first advertising agencies in the city Pertuit & Alford Advertising.
S I LV E R M E D A L
AL F O RD ADVE RTIS IN G
WINNER
ROBERT ALFORD
AGENCY EXECUTIVE
MARKETING DIRECTOR
ACCOUNT SERVICE PERSON
Spears Group
Trumpet Group
CPR + Partners
CLEVELAND SPEARS III
ACCOUNT SERVICE PERSON
LAUREN WILSON
Zehnder Communications
RACHEL JOYCE
TEMPLE RUFF
COMMUNICATIONS
SUPPORT PERSON
CREATIVE SERVICES / ART
DIRECTOR / COPYWRITER
The Marketing Center
Peter Mayer Advertising
NICKI SMITH
RICHARD LANDRY
MOST PROMISING PERSON
MEDIA PERSON
SOCIAL MEDIA PERSON
PROJECT MANAGEMENT /
PRODUCTION COORDINATOR
OPERATIONS /
ADMINISTRATION PERSON
PROMOTIONS / SPECIAL
EVENTS COORDINATOR
Morgan & Company
LINDSEY GONZALES
ERIN HAYES
ALLISON STIEL
BRENDA COLE
RONALD EVANGELISTA
ONLINE SALES PERSON
BROADCAST SALES PERSON
INTERACTIVE DEVELOPER
FSC Interactive
WGNO
Trumpet Group
BRYAN RICE
MATT PRUETT
LEE STOLF
Spears Group
STEVE ACHORD
INTERACTIVE DEVELOPER
CREATIVE PRODUCTION
MARKETING STRATEGIST
SHAWN BAILLY
SHELBY HUNTER
AMY HUBBELL
7
BEST OF SHOW
OVERAL L
& JUDGES AWARD
BEST OF SHOW
C R A FT
C AT EG O RY: 04 - Cam paign
CATEGORY: 74C - Illustration Campaign
Aw ard : Go ld , Be st of Sh ow
Entrant: Inno vat ive Advert is ing
A d verti s er: In novat ive Advert ising
Ti tle: Abi ta Wrou ght Iron Cam paign
Credi ts :
J a y Con nau gh ton, Cre ative Dire ctor
Davi d Ro tman, Art Director
Th omas Wi mb erl y, Graph ic De signe r
Award: Gold, Best of Show
Entrant: Zehnder Communications
Advertiser: Zehnder Communications
Title: Not a Creature Was Stirring Holiday
Illustrati ons
Credits:
Mike Rainey, Chief Creative Off icer
Henr y Chassaignac, Creative Director
William Gilbert, Associate Creative Director
Peter Giuffria, Associate Art Director /
Illustrator
Dan Carl son, Copywriter
Sarah Keiffer, Project Management
Super visor
S O CI AL M E DIA
CATEGORY: 40C - Branded Content 60
seconds or less
Entrant: Peter Mayer Advertising
Advertiser: Sanderson Farms, Inc.
Title: Sanderson Farms Social Media: New
Year’s Chicken stop motion video
Credits:
Odette Rousseau, Account Super visor
Tony Norman, Creative Director
Ri chard Landr y, Associate Creative Director
Jamie Davenport, Art Director
Ross Durant, Associate Account Executive
Shira Pinsker, Community Manager
J U D G E ’ S C HO IC E
CATEGORY: 71 - ADVERTISING
INDUSTRY SELF-PROMOTION - Ad Club
or Marketing Club
T V/ VI D EO
CATEGORY: 40C - Branded Content 60
seconds or less
Advertiser: Centur yLink
Title: Centur yLink High-Speed Internet
“Cheetah” Pre-Roll
Credits:
Eddie Snyder, Creative Director
Nicole Wetwiski, Account Super visor
Josh Mayer, Creative Director
Rebecca Hollis, Art Director
Matthew Ketchum, Copywriter
Shelby Hunter, Broadcast Producer
Ai mee Miller, Project Manager
CAROLINA ABRAHAMS
Title: 2014 New Orleans ADDY Awards
Categor y Videos
Credits:
Julie Dorman, Copywriter
Peter Giuffria, Associate Art Director
Nick Payne, Project Management Super visor
Jared Gore, Talent
S T U DE N T
CATEGORY: S08A - Single
Award: Gold
Entrant: Carolina Abrahams
Educationsl Institute: Loyola University of
New Orleans
Title: Student Promo
Credits: Carolina Abrahams
AWARDS
ADDY
SALES PROMOTION
CAT EGOR Y: 01 B - Sa l e s Ki t o r
Prod uc t Inf o r m a ti o n Sh e e ts
Award: Gold
Advertiser: New Orleans Lager & Ale Brewing
Company
Title: NOL A Brewing Sales Sheet Campaign Hopitoulas
Credits:
Anne Miller, Account Super visor
Monica Garcia, Account Executive
Richard Landr y, Associate Creative Director
Blake Young, Senior Art Director
Shea Tullos, Copywriter
Mi ke Heid, Copywriter
Sabrina Wood, Project Manager
CAT EGOR Y: 01 B - Sa l e s Ki t o r
Prod uc t Inf o r m a ti o n Sh e e ts
Award: Gold
Company
Title: NOL A Brewing Sales Sheet Campaign Brown Ale
Credits:
Richard Landr y, Associate Creative Director Tony Norman, Creative Director
Mi ke Heid, Copywriter
Sabrina Wood, Project Manager CATEGO RY: 01 B - Sal es Kit or
Produ ct Inf ormat ion Sh eet s
Award: Silver
Advertiser: New Orleans Lager & Ale Bre wing Company
Title: NOL A Brewing Sales Sheet Campaign - Hopitoulas
Credits:
Mike Heid, Copywriter
CATEGO RY: 01 B - Sal es Kit or
Produ ct Inf ormat ion Sh eet s
Award: Silver
Advertiser: New Orleans Lager & Ale Bre wing
Company
Title: NOL A Brewing Sales Sheet Campaign - Irish
Channel Stout
Credits:
Mike Heid, Copywriter
CATEG OR Y: 02 A - Sin g le Un it
CATEG OR Y: 02 C - Cam p aign
Award: Gold
Entrant: Innovative Advertising
Advertiser: Innovative Advertising
Title: Abita Imperator Black IPA Bottle
Credits:
Luis Cintron, Senior Art Director
Jeremy Ballard, Director of Design
Jay Connaughton, Creative Director
Beth Harris, Copywriter
Heidi Guerra, Account Leader
Award: Silver
Entrant: CPR and Partners
Advertiser: Fest Cola
Title: Fest Packaging
Credits:
David Caruso, Creative Director / Designer
Rocky Russo, Creative Director
Justin Bonura, Creative Director / Copywriter
Temple Ruff, Director of Account Ser vice
Award: Gold
Title: Abita Bourbon Street Series Imperial
Stout Bottle
Credits:
David Rotman, Art Director
Heidi Guerra, Account Leader 2 0 1 5 A D DY AWA R DS
CATEG OR Y: 03 A - Co u nt e r To p
or Atta ched
Award: Silver
Advertiser: Louisi ana Pizza Kitchen - French
Quarter
Title: L A Pizza Kitchen Postcard Campaign
Credits:
Jusitn Bonura, Creative Director / Copywriter
Rocky Russo, Creative Director / Art Director
Brian Rome, Production Assistant
CATEG OR Y: 03 B - Fre e -St and ing
Award: Gold
Title: Abita Wrought Iron Packaging
Credits:
Dave Rotman, Art Director
Heidi Guerra, Account Leader 10
Award: Gold
Advertiser: Sazerac Company, Inc.
Title: Sazerac Black Magic Lenticular Poster
Credits:
Jody Towers, Account Director
Andrew Smith, Project Manager
11
C AT EGOR Y: 03 B - Fre e Sta nd i ng
Award: Gold
Title: Sazerac Black Magic Floor Cling
Credits:
C AT EGOR Y: 04 - Ca m p ai g n
Advertiser: Inn ovative Advertising
Title: Abita Wrought Iron Campaign
Credits:
David Rotman, Art Director
Thomas Wimberly, Graphic Designer
Matt Murphree, Art Director
Heidi Guerra, Account Leader
C AT EGOR Y: 04 - Ca m p ai g n
Award: Gold
Title: Sazerac Black Magic Integrated
Campaign
Credits:
12
12
CATEGO RY: 04 - Campaign
Award: Gold
Company
Title: NOL A Brewing Sales Sheet Campaign
Credits:
CATEGO RY: 05 - Au dio / Video Sa les
Present at ion
Award: Gold
Advertiser: Greater New Orleans Sports Foundation
Title: Super Bowl 2018 “N.O. Better Time”
Credits:
Julie Dorman, Sr. Copywriter
Sam Joffray, Senior Vice President GNOSF
Phillip Collier Designs, Design
Harr y Connick Jr., Voice Talent
Nick Payne, Project Manager/Producer
Peter Giuffria, Designer
Marianna Barr y, Jr., Broadcast Ser vices Producer
CATEGO RY: 05 - Au dio / Video Sa les
Present at ion
Award: Silver
Title: Super Bowl Community Mosaic “N.O. Better
Time”
Credits:
Harr y Connick, Jr., Music & Lyrics
Ellis Marsalis Center for Music, Student Performers
Julie Dorman, Senior Copywriter
Nick Payne, Project Manager/Designer
COLLATERAL
MATERIAL
DIRECT
MARKETING
CAT EGOR Y: 06 - Sta ti o n e r y
Pa c ka ge
CATEGO RY: 1 2B - 3 -D Direc t Ma rketin g
Award: Silver
Entrant: Imaginal Marketing
Advertiser: Caruh Salon.Spa
Title: Caruh Salon.Spa Business Cards
Credits:
Cyndi DeSoto, Copywriter
Carol Piatt, Art Director
Kayla Morgan, Account Executive
Amy Foster, Project Manager
CAT EGOR Y: 07 - An n u a l
Rep or t
Award: Silver
Entrant: Innova tive Advertising
Title: Chevron 2013 Social Investment
Report
Credits:
Anna Schiff, Art Director
Emily Carlson, Account Leader
Holly Watson, Production Manager
14
Award: Silver
Title: Super Bowl “NO Better Time” Pitch Box/iPad
Credits:
Phillip Collier Designs, Design/Creative Direction
Rob Hudak, Interactive Creative Director
Shawn Bailey, Senior Software Engineer
The Ehrhardt Group, Account Super vision
David Perrier, Wood Craftsman
CATEGO RY: 1 3 B - 3 -D / Mixed
Award: Gold
Title: Super Bowl “N.O. Better Time”
Credits: Phillip Collier Designs, Design/Creative Direction
Shawn Bailey, Senior Software Engineer
Nancy Sharon Collins, Graphic Design
The Ehrhardt Group, Account Super vision
LIB S
cy can be a pain in the ______________ .
Working at a ________________ advertising agen
Noun
Adjective
in to find _________________ waiting at your
You come to work in the morning and walk
Famous person
_____ days ago is already late.
______________ . The client assignment due ______
Number
Noun
the
_ in the office that’s making things in
To make matters worse, there’s a __________
n
Nou
office ___________ .
Adjective
.
last day I put up with this ______________
You silently tell yourself, today is the
Noun
for new opportunities, but they all
So you start looking in the _______________
Noun
look so ______________________ .
Negative Adjective
with
you see an ad for The Marketing Center
And just when you’re about to give up,
an opening for _______________ .
Profession
is
eting Center other than that their work
You haven’t heard much about The Mark
_________ .
___ and that they hire a bunch of ______
_____________________ and __________________
Noun
ral
Plu
Adjective
Adjective
But you’re wrong.
is actually a ___________________ experience.
____________________ at The Marketing Center
Positive Adjective
Verb (ending in -ing)
Plus, the ___________ isn’t so bad either.
Noun
_____ agency life and ready to try
If you’re ready to give up your ____________ve
Adjecti
reers.
______ or visit themarketingcenter.com/ca
something ______________________ , give us a ______
Noun
e Adjective
Positiv
CAT EGOR Y: 1 4 B - Oth e r
Me rc h a nd i se
Award: Gold
Title: Sazerac Black Magic Shot Glass
Credits:
Tony Norman,Creative Director
Maureen Bongiovanni, Associate Creative
Director
Blake Young,Senior Art Director
Andrew Smith,Project Manager
CAT EGOR Y: 1 7D - Ex te r i o r St il l
or St a t i c
Award: Silver
Title: Fruct Up Outdoor
Credits:
Rocky Russo, Creative Director / Illustrator
OUT OF HOME
CAT EGOR Y: 1 8 - O U T- O FH OM E - Ca m p ai g n
Aw ar d: Si l v e r
Entrant: Spears Group
Advertiser: New Orleans Tourism Marketing
Corporation
Title: Taste of NOL A -- The Follow Your N OL A
Food Truck
Credits:
Spears Group
360i
FSC Interactive
CounterTake
NON-TRADITIONAL
CATEGO RY: 20A - Singl e
Award: Gold
Advertiser: Caruh Salon.Spa
Title: Caruh Salon.Spa “We Love People Like You” Program
Credits:
Cyndi DeSoto, Copywriter
Carol Piatt, Art Director
Rebekah Guarisco, Graphic Designer
Kayla Morgan, Account Executive
Amy Foster,Project Manager
CATEGO RY: 20B - Campaign
Award: Gold
Advertiser: McCormick & Company
Title: Zatarain’s 125th Anniversar y Event Public Relations
Credits:
Jody Towers,Account Director
Kristy Roldan,Account Super visor
Abby McClure,Senior Account Executive
Kristian Sonnier,Director of Public Relations
Brad Grantham,Senior Public Relations Account Executive
CONSUMER OR TRADE
PUBLICATION
CATEGO RY: 21 B - Fou r-col or
Award: Silver
Advertiser: LCI Workers’ Comp
Title: Tattoo SNAFU
Credits:
Justin Bonura, Cwreative Director / Copywriter
Rocky Russo, Creative Director / Art Director
Temple Ruff, Director of Accunt Ser vices
17
CAT EGOR Y: 22B - Fo u r - c o l o r
CATEGO RY: 22B - Fou r-col o r
CATEG OR Y: 24 B - Four-color
CATEG OR Y: 3 2 C - Se r vic e s
Award: Gold
Advertiser: LCI Workers’ Comp
Title: Tattoo SNAFU
Credits:
Rocky Russo, Creative Director / Art
Director
Temple Ruff, Director of Account Ser vices
Award: Silver
Advertiser: Community Trust Bank
Title: Spinal Fusion Print Ad
Credits:
Robyn Lott, Account Super visor
Award: Silver
Title: Fest Cola Print Campaign
Credits:
Rocky Russo, Creative Director
Denny Culbert, Photographer
Award: Silver
Entrant: Trumpet
Advertiser: iSeatz
Title: iSeatz
Credits:
Pat McGuinness, Creative Director
Taylor Boudreaux, Art Director
Steven Achord, Designer
DIGITAL ADVERTISING
Award: Silver
Title: Teddy Roosevelt Print Ad
Credits:
Wi lliam Gilbert, Associate Creative Director
Award: Silver
Title: Goat Print Ad
Credits:
Wi lliam Gilbert, Associate Creative Director
18
Award: Silver
Title: Golf Green Print Ad
Credits:
Peter Giuffria, Assistant Art Director
Logan Ledford, Designer
Award: Gold
Entrant: Trumpet
Advertiser: Louisiana Off ice of Tourism
Title: Louisiana Off ice of Tourism Culture Print
Credits:
Jessie Magee, Copy Writer
Danielle Matherne, Art Director
CATEG OR Y: 32 C - Ser vices
Award: Silver
Entrant: Trumpet
Advertiser: Torre Design Consortium, LLC
Title: Torre Design Consortium
Credits:
Danielle Matherne, Designer/Web Developer
CATEG OR Y: 32 C - Ser vices
Award: Silver
Entrant: Deep Fried Advertising
Advertiser: Deep Fried Advertising
Title: Deep Fried Advertising Website
Credits:
Jennie Diemont, Owner + Creative Director
Geoff Thibeau, Senior Developer + Brand Manager
Nathan Sitz, Brand Manager, Designer +
Developer
Paige Huff ine, Brand Manager, Designer +
Developer
Kelsey McNabb, Brand Manager, Designer +
Developer
CATEG OR Y: 3 3 C - Se r vic e s
Award: Silver
Advertiser: Versa Salon Spa
Title: Versa Salon Spa Website
Credits:
Rebekah Guarisco, Art Director/Interactive Designer
Corey Lavender, Web Developer
Julia Barre’, Project Coordinator
Dharmisha Patel, Project Manager
Lauren Alsop, Account Executive
CATEG OR Y: 3 5C - Se r vic e s
Award: Gold
Advertiser: Learn Aveda
Title: Learn Aveda Website
Credits:
Lauren Alsop, Creative Director
Carol Piatt, Art Director/Interactive Designer
Michael Milstead, Web Developer
Dharmisha Patel, Project Manager
19
CAT EGOR Y: 3 5 C - Se r v i c e s
Award: Silver
Advertiser: DuPage Medical Group
Title: Fall Sports Injur y Prevention Guide
Infographic
Credits:
Dan Carlson, Copywriter
Peter Giuffria, Assistant Art Director/
Illustrator
Kelly Patton, Sr. Integrated Project Manager
Kristen Kimmel, Sr. Account Executive
Beth Swayne, A ccount Super visor
Ashley Miller, Project Manager
CAT EGOR Y: 3 6 B - Si n g l e
Pl a t f or m Co n s u m e r
Award: Gold
Credits:
CAT EGOR Y: 3 6 B - Si n g l e
Pl a t f or m Co n s u m e r
Award: Gold
Entrant: FSC Interactive.com
Advertiser: FSC Interactive
Title: NOTMC Instagram - Follow Your NOL A
Credits:
FSC Interactive
360i
20
NOTMC
CATEGO RY: 3 6 C - Campaign
Award: Gold
Entrant: C PXi
Advertiser: Consumed Media; CPXi
Title: Hustle & Grow Social Media Web Video
Series
Credits:
Emily Seiman, Editor in Chief
Yvette Davila
Karlie Hustle
Blake Winkley
Frank Boccia
Br yan Davis
the most celebrated
hotel in the french quarter.
CATEGO RY: 3 6 C - Campaign
Award: Silver
Title: Sazerac Black Magic Voodoo Queen
Experience
Credits:
Director
CATEGO RY: 3 7C - Mobil e (Phon e)
Award: Gold
Advertiser: Fireball Whisky, Sazerac Company
Title: Dragons, Dice, and Dares App
Credits:
Dave Maher, Director of Digital
Mar y Lambkin, Copywriter
Shawn Bailly, Senior Software Engineer
Ian Miller, Web/Mobile Applications Developer
Jeremy Stewart, Web/Mobile Applications
Developer
Ben West, Social Media Super visor
Ryan Colgin, Interactive Designer
Shoni Davidson, Digital Producer
Katherine Simon, Senior Account Executive
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Roll out the Red Carpet For This Year’s Nominees!
Congratulations to all for the well-deserved recognition on your hard work!
CATEG OR Y: 39C - Ga m es
Award: Gold
Entrant: Hop & Jaunt
Advertiser: Association of Schools and
Programs of Public Health
Title: Feed Frankie
Credits:
John Clark IV, Art Director/Illustrator
Barret Conrad, Developer
Alyson Kilday, Creative Director
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delicious AmeriPure raw oysters.
AmeriPure uses an all-natural,
patented in-shell process to
remove potentially harmful
Vibrio vulnificus and Vibrio
parahaemolyticus bacteria to
nondetectable levels without ever
opening the oysters’ shells. So,
go ahead, rekindle the romance.
Now you can serve AmeriPure’s
plump, salty and safer raw oysters
without sacrificing the flavor
you adore.
NEW RAW DATA
INDEPENDENT RESEARCH
SHOWS THAT AMERIPURE
FAR OUTPERFORMS ITS FRESH
POST–HARVEST PROCESSING
COMPETITION IN TERMS OF
SHELF LIFE AND OVERALL
CONSUMER ACCEPTABILITY.
JUST TASTE AND COMPARE!
WE SELL A FULL LINE OF RETAIL AND WHOLESALE OYSTER PRODUCTS
LAWRENCE
“TUDDA”
HONORE
Drum Major
The Roots of Music
Marching Crusaders
Photograph taken at Armstrong Park by Michael Terranova
ameripure.com
Celebrating 43 years of bringing New Orleans to life through advertising
and the legacy of our 2015 Ad Man of the Year, Robert Alford.
WWOZ.ORG
VOLUNTEER POWERED, LISTENER SUPPORTED NEW ORLEANS COMMUNITY RADIO.
22
Award: Silver
Title: Ignite the Nite
Credits:
Shaun Boyte, Director of Photography
Val Zimmer, Grip/Gaffer
Fivestone Studios, Animation
Marianna Barr y, Jr. Broadcast Ser vices
Producer
Georgia Gilmore, Color Correction
Title: Centur yLink High-Speed Internet “Cheetah”
Pre-Roll
Credits:
Rebecca Hollis, A rt Director
Aimee Miller, Project Manager
CATEG OR Y: 4 0 C - Brand e d Co nt e nt
60 secon ds o r l e s s
Award: Gold
Title: Fireball After Midnight
Credits:
Georgia Gilmore, Designer / Editor
Peter Giuffria, As sociate Art Director
Marianna Barr y, Jr. Broadcast Ser vices Producer
CATEG OR Y: 4 0C - Bra n ded
Content 60 secon ds or less
AmeriPure oysters are harvested,
processed and shipped daily.
Available year-round – fresh or
frozen, in-shell or shucked.
1 . 8 0 0 . E AT- M - R AW ( 3 2 8 . 6 7 2 9 )
CATEG OR Y: 4 0B - Intern et
Com m ercia ls
CATEG OR Y: 4 0 C - Br and e d Co nt e nt
60 secon ds o r l e s s
Credits:
23
CAT EGOR Y: 4 0C - Br an d e d
Co nt ent 6 0 s e c o n d s o r l e s s
Award: Gold
Title: Fireball Flow Motion: Christmas in Your
Mouth
Credits:
Jeff Craig, Social Media Strategist / Mixologist
Georgia Gilmore, Designer / Editor
Marianna Barr y, Jr. Broadcast Ser vices
Producer
CAT EGOR Y: 4 0C - Br an d e d
Co nt ent 6 0 s e c o n d s o r l e s s
Award: Silver
Title: Centur yLink High-Speed Internet PreRoll “Animal Inter views”
Credits:
Andrew Bovine, Account Executive
Jason Otis, Copywriter
Wes McWhorter, Associate Creative Director
Jess Keller, Art Director
David Ajamiseba, Art Director
24
CATEGO RY: 40C - Branded
Cont ent 6 0 seconds or l ess
Award: Silver
Title: Centur yLink High-Speed Internet Pre-Roll
“The Internet is Weird”
Credits:
Andrew Bovine, Account Executive
Jason Otis, Copywriter
Wes McWhorter, Associate Creative Director
Jess Keller, Art Director
David Ajamiseba, Art Director
CATEGO RY: 40D - Branded
Cont ent more t h an 6 0 seconds
Award: Gold
Entrant: WGNO-T V
Advertiser: WGNO-T V
Title: WGNO T V “New Orleans Voodoo”
Credits:
Jeff Funk, Creative Director
Michael Jorgenson, Promotions Producer
Bobby Childs, Promotions Producer
Amanda Irizarr y, Promotions Producer
John Egli, Promotions Producer
CATEGO RY: 42 - DIGITA L
A DV ERTISING - Campaign (for
cat egories 3 2A-41 C)
Award: Silver
Advertiser: Gulf Coast Seafood
Title: Gulf Coast Seafood Quarterly Email
Campaign
Credits:
Sean Cahill, Digital Strategist
Mar y Lambkin, Copywriter
Anna Broussard, Interactive Designer
Ian Miller, Web/Mobile Applications Developer
Molly Holmgren, Integrated Project Manager
Kelly Wathen, Account Executive
CATEG OR Y: 4 4 A - : 30
Award: Silver
Title: Teddy Radio
Credits:
CATEG OR Y: 4 4 A - : 30
Award: Silver
Title: Tom & Tina Radio
Credits:
TELEVISION
CATEG OR Y: 4 6A - : 15 o r l e s s
Award: Silver
Title: Fest Bourbon Cream Soda
Credits:
Rocky Russo, Creative Director / Art Director /
Illustrator
David Caruso, Creative Director
Stephen M. Burke, Editor
Jack Miele, Composer
Shane Theriot, Composer
RADIO
CATEG OR Y: 4 4 C - Ca m pa ig n
Award: Silver
Title: Community Trust Bank Radio Campaign
Credits:
25
CAT EGOR Y: 4 6 C - :6 0 o r m o re
CATEGO RY: 46 C - :6 0 or mo re
CATEG OR Y: 4 6D - Ca m pa ig n
Award: Gold
Advertiser: New Orleans Jazz & Heritage Festival
Title: New Orleans Jazz & Heritage Festival
2014 Lineup T V (long-format)
Credits:
Fran McManus, Management Super visor
Kady Collier, Account Executive
Ali cia Mora, Project Manager
Kathy Hirsch, Broadcast Producer
Award: Silver
Entrant: DEVENEY
Advertiser: Children’s Hospital
Title: Children’s Hospital “When I Grow”
Credits:
Van Gallinghouse, Creative Director
Mar y Petikas, Account Executive
Garick Giroir, Account Coordinator
Mike Renfro, Copywriter
Kenny Morrison, Director
Jep Epstein, Music
Stor yville, Editorial
Award: Silver
Title: Fest T V Campaign
Credits:
Rocky Russo, Creative Director / Art Director /
Illustrator
David Caruso, Creative Director
Stephen M. Burke, Editor
Jack Miele, Composer
Shane Theriot, Composer
CATEG OR Y: 4 8A - Products
Radolo-ADDYS-half_page-PRINT-2015.pdf
C
1
1/13/15
1:39 PM
Award: Silver
Title: Sanderson Farms “I Believe” Campaign Thanksgiving T V
Credits:
Director
Maur y Strong, Broadcast Producer
Katherine Broyles, Project Manager
Katherine Broyles, Project Manager
Gaby Duran, Associate Account Executive
Kathy Hirsch, Broadcast Producer
CATEG OR Y: 4 8C - Se r vic e s
Award: Gold
Title: Centur yLink High-Speed Internet “Cheetah”
TV
Credits:
Rebecca Hollis, Art Director
Aimee Miller, Project Manager
CATEG OR Y: 49C - Se r vic e s
Award: Gold
Entrant: Trumpet
Advertiser: Louisiana Off ice of Tourism
Title: Louisiana Off ice of Tourism Culture T V
Credits:
Jessie Magee, Copy Writer
M
Y
CM
MY
CY
CMY
K
CATEG OR Y: 4 8C - Ser vices
Award: Gold
Advertiser: Kennedy Space Center
Title: Kennedy Space Center Visitor Complex
“Before” 2014 Brand T V
Credits:
Stephanie McGehee, Account Super visor
Director
27
CAT EGOR Y: 5 3 - I N TEG RATED
CA M PA IGN S - B- to -B Re g i o nal /
Na t i ona l
Award: Silver
Advertiser: Greater New Orleans Sports
Foundation
Title: Super Bowl “N.O. Better Time”
Credits:
Phillip Collier Designs, Design/Creative
Direction
Julie Dorman, Senior Copywriter
Harr y Connick, Jr., Music & Lyrics
Nick Payne, Project Manager / Producer
Peter Giuffria, Graphic Design
Nancy Sharon Collins, Graphic Design
CAT EGOR Y: 5 4 - I N TEG RATE D
CA M PA IGN S - Co n s u m e r L o c al
Award: Silver
Title: Fest Cola Launch Campaign
Credits:
Rocky Russo, Creative Director / Designer /
Illustrator
Denny Culbert, Photographer
28
CATEG OR Y: 70K - Ca rds
Invita tion s or An n oun cem ents
(Specia l Event Ma teria l)
CATEG OR Y: 71 - A DV E RT IS IN G
I NDUS TR Y SE L F-P ROM OT ION - Ad
Club or Ma rke t ing Cl u b
Award: Silver
Entrant: Trumpet
Advertiser: Louisiana State Museum
Title: Louisiana State Museum
Credits:
Steven Achord, Senior Web Developer
Award: Silver
Title: Not a Creature Was Stirring Holiday Card
Credits:
Sarah Keiffer, Project Management Super visor
PUBLIC SERVICE
CATEG OR Y: 7 1 - ADVER TI S I NG
I NDUSTR Y SELF-PR OMOTI ON Ad Club or Ma rketin g Club
Award: Silver
Advertiser: Ad Cl ub of New Orleans
Title: 2014 New Orleans ADDY Awards Booklet
Cover
Credits:
ADVERTISING FOR THE
ARTS & SCIENCES
CATEGO RY: 58 D - Digit al Ad vertisin g
CATEGO RY: 6 9 A - Singl e Me dium
Campaign (f or cat egories 6 3 -68)
Award: Silver
Entrant: Alford Advertising
Advertiser: Alford Advertising
Title: WWOZ 90.7 FM - Community Radio - Guardians
of the Groove
Credits:
Robert Alford, Creative Director
Suzanne Alford, Art Director/Designer
Mike Terranova, Director and Editor of Film
ADVERTISING INDUSTRY
CATEGO RY: 70G - Digit al Ad vertisin g
Award: Gold
Title: Innovative Advertising Theme Song Video
Credits:
Rick Nelson, Video Editor
Jordy Wax, Director of Photography
Jeff Ford, Composer
Advertiser: Ad Club of New Orleans
Title: 2014 New Orleans ADDY Awards Categor y
Videos
Credits:
Jared Gore, Talent
CATEG OR Y: 7 1 - ADVER TI S I NG
I NDUSTR Y SELF-PR OMOTI ON Ad Club or Ma rketin g Club
Award: Silver
Advertiser: Ad Club of New Orleans
Title: 2014 New Orleans ADDY Website
Credits:
Jeremy Miller, Designer/Developer
CATEG OR Y: 72 B - Int e grat e d
Ca m pa ig n (fo r c at e go rie s 70 -71)
Award: Gold
Title: Zehnder Holiday Campaign 2015
Credits:
Jeremy Stewart, Web/Mobile Applications Developer
Stephanie Spinella, Research & Analytics Strategist
29
CAT EGOR Y: 72B - Inte g r a te d
Camp a i gn (f o r c a te g o r i e s 70-7 1 )
CATEGO RY: 74C - Il l u st rat ion
Campaign
Award: Gold
Title: 2014 New Orleans ADDY Awards Campaign
Credits:
Mi ke Rainey, Chief Creative Off icer
Jeremy Miller, Designer/Developer
Jared Gore, Talent
Title: Not a Creature Was Stirring Holiday
Illustrations
Credits:
Peter Giuffria, Associate Art Director / Illustrator
ELEMENTS OF
ADVERTISING
CATEG OR Y: 74 E - Photog ra phy
Color
Award: Silver
Advertiser: Visit South Walton
Title: Destination/Departure
Credits:
William Gilbert, Associate Creative Director /
Photographer
Lauren Wilson, Account Super visor
Courtney Harper, Integrated Project Manager
Kathr yn Kehler, Project Coordinator
CATEG OR Y: 74 E - Ph o t o gr ap hy
Color
Award: Silver
Advertiser: Visit South Walton
Title: Lose Yourself
Credits:
William Gilbert, Associate Creative Director / Photographer
CAT EGOR Y: 74 E - Ph o to g r aphy
Co lor
Award: Silver
Advertiser: Visi t South Walton
Title: Perfect Begins with You
Credits:
Photographer
CAT EGOR Y: 74 G - Ph o to g r aphy
Camp a i gn
Award: Silver
Advertiser: Visi t South Walton
Title: Visit South Walton Photography
Credits:
Photographer
CAT EGOR Y: 74 H - An i m ati o n or
Spec i a l Ef f e c ts
Award: Gold
Title: 2014 New Orleans ADDY Awards
Categor y Videos
Credits:
Editor / Sound Design
Peter Giuffria, Assistant Art Director /
Motion Graphic s
CATEGO RY: 75C - Sou nd Desig n
Award: Gold
Title: 2014 New Orleans ADDY Awards Categor y Videos
Credits:
William Gilbert, Associate Creative Director / Editor /
Sound Design
STUDENT ADDY
WINNERS
CATEGO RY: S08 A - Singl e
Award: Gold
Entrant: Carolina Abrahams
Educationsl Institute: Loyola University of New Orleans
Credits: Carolina Abrahams
Award: Silver
Entrant: A. Graham Blackall
Credits: A Graham Blackall
Award: Silver
Entrant: Gabriela Caceres
Credits: Gabriella Caceres
CONGRATS TO THIS YEAR’S WINNERS AND EVERYONE WHO PUT IN THEIR TIME.
z - co m m . co m
Congratulations
2015 ADDY Award Winners!
from
Your Agency Partner
Specializing in Customer Acquisition
& Retention Campaigns
Cross Channel Marketing
social/Mobile/Video/Email/Print
Hosted Collateral Management/Fulfillment
real time Campaign Metrics
teAm With Pel hugheS
FOR mARKetiNg SuCCeSS !
3801 Toulouse Street New Orleans, LA 70119
Paul Stackpole: [email protected]
504.620.9610
www.pelhughes.com

social media - ADDY® Awards

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