ADDY-Awards-Booklet_2016

Presented by The Advertising Club of New Orleans
February 26, 2016 | The Cannery
T HE A DV E RT I SI N G C LU B OF N E W O R L E A N S | 1
2 | A M E RICA N ADVERTISING AWAR D S 201 6
LETTER FROM THE PRESIDENT
L
adies and gentlemen, on behalf of The Advertising Club of New Orleans and its Board of
Directors, welcome to the 2016 American Advertising Awards. Thank you for joining us tonight as
we honor the best work in our industry and the people who made it happen.
Robert Altman, the director, once said, ”filmmaking is a chance to live many lifetimes.” Advertising, too, offers creators and consumers the same chance to live whatever lives they might want.
Now, more than ever, our industry turns to storytelling as the strongest, most relevant medium for
connecting brands with audiences. Really good movies allow us to bond with characters and see in
them our best selves. If we can do the same with an ad, then, as the saying goes, “our work here is
done.”
Congratulations to all of our winners. Thank you for your work in pushing our industry forward
and selling some great stories.
Best,
Bryan Davis
President, The Advertising Cl
Club of New Orleans
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F RO M T H E A D DY CO M M I T T E E
THANK YOU
Welcome to the 2016 American Advertising Awards. Tonight’s ceremony is the culmination of a year of work
by the Advertising Club and its members, and we are excited to celebrate with you. We are especially grateful
to the Board of Directors of The Advertising Club of New Orleans and our sponsors.
Thank you also to the countless men and women whose amazing work is the cause for celebration. The New
Orleans ADDYs are only as good as what you submit, and this year was exceptional. While the evening can
only highlight a select number of submissions, we are grateful to you all for participating and sharing your
talent. Tonight, we are all stars!
Sincerely,
Katherine Simon and Temple Ruff, 2016 ADDY C
Chairs
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2015-16 Board of Directors
President: Bryan Davis
VP Communications/President Elect: Kady Collier
VP Programs: Ronald Evangelista
ADDY Chair: Katherine Simon
Treasurer: Steve McGovern
Secretary: Jennifer Huber
Membership, Club Sponsorships: Sandra Jordan
Immediate Past President, District 7 Conventions Chair: Nick Payne
Student Coordinator: Jeffrey Ory
Open Board Member: Jim Tapley
Open Board Member: Renee Stuart
District 7 Club Membership Coordinator: Michelle Clarke
District 7 Social Media Coordinator: Nicole Parks
4 | A M E RICAN A DVERT ISING AWAR DS 201 6
THE JUDGES
M I K E G U S TA F S O N
Mike has spent over 30 years working at some of the most creative agencies in
the country, including Bozell, The Richards Group, Ruhr, Ackerman McQueen,
Fletcher-Martin and now his own shop, 58 Advertising. As an Art Director /
Creative Director, he has created memorable and effective advertising for clients
such as Chrysler, Target, The Home Depot, Nokia, McDonald’s, Hormel, Take Me
Fishing, Tony’s/Red Baron Pizza, Carnival Cruise Lines, AEP, Toro, Bridgestone
Golf, EZ-GO, University of Florida, MasterCard, Jobes, Leapfrog Toys, Six Flags,
Greased Lightning and the Salvation Army. He has won awards at a myriad of
major ad competitions in the world, including the Grand Effie.
JEANNE SHIELDS
Jeanne is a Creative Director/Writer freelancing in the Chicago area. From 1994
to 2012, she was at DDB Chicago where she was a CD on Aveeno skin, hair and
baby brands, JCPenney, Dairy Management Inc and Unilever beauty brands. For
a few years (2005-2009) Jeanne moved from Chicago to live in Tucson Arizona
(for love and sunshine). During that time Jeanne freelanced for clients directly,
including Canyon Ranch, Westin La Paloma Resort & Spa and Loews Hotels—and
DDB//Chicago.
B E C K Y KO L Z E N
Currently, Becky is freelancing as a CD/AD in the Chicago area. Previously she was
at DDB Chicago from 1995-2012 where she was a CD on McDonalds, JCPenney,
State Farm, and Morton Salt. Prior to joining DDB, Becky worked at agencies in
St. Louis, TBWA/Kerlick Switzer and DMB&B. She received her Bachelor of Fine
Art from the University of Missouri-Columbia. When Becky is not working she
enjoys photography, travel, and cooking.
She has won numerous awards including Communication Arts, International Advertising Festival of New York, London
International Advertising Awards, Webbys, Print Casebooks 9-- The Best in Commercials, and Art Direction Magazine. She
also had the honor of speaking at the Tucson Advertising Federation.
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SILVER MEDAL WINNER
M I K E R A I N E Y, C H E I F C R E A T I V E O F F I C E R
Z E H N D E R CO M M U N I C AT I O N S
He’s been in mud and muck up to his knees, climbed atop a boat mast and traveled far and wide to tell
clients’ stories. For nearly 30 years, Mike Rainey has pushed the boundaries of ingenuity and imagination
while staying rooted in client ethics, fostering the careers of those around him and serving as a passionate
promoter of the ad industry. Mike’s professional work began in Baton Rouge while earning a degree in
graphic design and photography from LSU. After graduating in 1989, he worked as designer, art director
and creative director for some of New Orleans’ most prominent media and ad agencies over the years,
including Bauerlein Advertising and New Orleans Publishing Group.
Mike’s decision in 1997 to join Zehnder Communications as creative director was a defining moment
and pivotal to the agency’s success. Under his leadership, Zehnder’s creative team has been recognized
for excellence at every level of the industry. More than that, Mike has played a crucial role in the agency’s
cornerstones of success – a fun, imaginative environment for employees, creative work focused on clients’
objectives and maintaining the highest ethical standards. Zehnder Communications’ journey to becoming
one of region’s largest ad agencies is linked indelibly on several levels with Mike’s role as creative officer.
6 | A M ERICA N ADVERTISING AWAR DS 201 6
Mike’s career has encompassed a long and varied list of industries – banking, biotech, health care, tourism,
and economic development, among others. His clients have been as diverse as Popeyes, The Drake Hotel
in Chicago, Crystal Hot Sauce, Entergy and Visit South Walton, Florida. After the Gulf oil spill in 2010,
the Louisiana Seafood Promotion and Marketing Board asked Zehnder to help revitalize its brand with
a comprehensive ad and social media campaign. The effort successfully reinforced the safety and quality
of Louisiana seafood, eventually garnering national ADDY awards. Twice, Mike was named the Ad Club
of New Orleans’ Ad Person of the Year. Under Mike’s leadership, Zehnder also holds the distinction of
being the only Louisiana agency ever named a national finalist for the American Association of Advertising
Agencies’ O’Toole Award.
While distinguishing himself with creative work in a variety of high-profile industries, some of Mike’s most
passionate projects involve the human condition and social issues. He’s much more likely to talk your
ear off about the causes he’s worked for like efforts in New Orleans to promote the national “STEPS to a
Healthier US” program. One of his proudest accomplishments is Zehnder’s award-winning promotional
work for the Nature Conservancy in Louisiana. The pro bono project was especially dear to Mike, a lifelong
outdoorsman and the son of shrimpers. The creative work required several days of working in the middle
of a swamp and putting together a floating platform along with other specially made equipment.
It sounds flip these days, but throughout his career Mike has never compromised on the quality of creative.
Even more, however, Mike has distinguished himself with his philosophy of pushing “beyond creativity” to
strategic marketing that is straightforward and remains ethically true to the client. He’s worked relentlessly
to instill those values throughout Zehnder’s creative department. He has spent countless hours mentoring
less experienced staff members. He’s always taken time whenever possible over the years to share his insights
and experience to promote the profession and impress upon younger professionals the importance of ethical
and intellectually honest work. He shares Zehnder’s staunch belief in the ideal that, regardless of where
these individuals work, the entire industry ultimately benefits from these principles.
CONGRATULATIONS, MIKE!
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AD PERSONS OF THE YEAR
AGENCY ACCOUNT SERVICE PERSONS
MARKETING STRATEGIST
ERICA NORMAND
DEVENEY
AZIZ ALI
P E T E R M AY E R A DV E R T I S I N G
K AT H E R I N E S I M O N
Z E H N D E R CO M M U N I C AT I O N S
MEDIA PERSON
AGENCY EXECUTIVE
MICHELLE EDELMAN
P E T E R M AY E R A DV E R T I S I N G
BROADCAST SALES PERSON
J OY E L L W R I G H T
WGNO
CREATIVE PRODUCTION
GEORGIA GILMORE
Z E H N D E R CO M M U N I C AT I O N S
CREATIVE SERVICES / ART DIRECTOR /
COPYWRITING
DA N I E L L E M AT H E R N E
TRUMPET
INTERACTIVE DEVELOPER
KELSEY MCNABB
DEEP FRIED ADVERTISING
MARKETING / COMMUNICATIONS
DIRECTOR
JENNIFER HUBER
MORGAN & CO
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HEIDI GUERRA
I N N O VAT I V E A DV E R T I S I N G
MOST PROMISING PERSON
LANE GRIGAS
IMAGINAL MARKETING GROUP
ONLINE SALES PERSON
SCOT T CO DY
WWL
OOH SALES PERSON
MAX FERRERA
LAMAR
OPERATIONS / ADMINISTRATION PERSON
K AT H Y P E R R A
THE MARKETING CENTER
PROJECT MANAGEMENT / PRODUCTION
COORDINATOR
KAITILIN MCKERCHER
IMAGINAL MARKETING GROUP
SOCIAL MEDIA PERSON
MARGAUX MAIZLISH
FSC INTERACTIVE
Congratulations to the AAF ADDY Award Winners.
M O RG A N A N D CO. C O M
SCOTT LEGENDRE ›ACCOUNT DIRECTOR
w: (504) 738-5153 m: (504) 329-9398
email: [email protected]
Pelican
.com
THE ONLY LOCAL BILLBOARD COMPANY IN THE CRESCENT CITY !
BILLBOARDS
BEST OF SHOW
B EST O F S HOW, OV ER ALL
Category: Cross Platform,
Consumer Campaign-National
Zehnder Communications, entrant
Tijuana Sweet Heat Tequila, advertiser
Tijuana Sweet Heat Tequila Campaign, title
Credits on page 25
B EST O F S HOW
Category: Cross Platform,
B-to-B Campaign-National
Trumpet, entrant
Louisiana Seafood Promotion
and Marketing Board, advertiser
LSPMB Hooks BtoB Campaign, title
Credits on page 25
WANT TO ATTRACT MORE DINERS?
USE BETTER BAIT.
Find your supplier today at Buy.louisianaseafood.com
10 | A MERICAN A DVERT ISING AWAR D S 201 6
B E ST O F SHOW
Category: Internet Commercial,
Single Spot – Any Length
FatHappy Media, entrant
Andrew Larimer, advertiser
Intro Video for the Episcopal
School of Baton Rouge, title
Credits on page 20
B E ST O F SHOW
Category: Film, Video, & Sound,
Advertising Industry Self-Promotion
Zehnder Communications, entrant
Zehnder Communications, advertiser
Gulf Coast Seafood Case Study Video, title
Credits on page 25
B E ST O F SHOW,
S T U DE N T
Category: Integrated Campaigns,
Consumer Campaign
Pizzaz Advertising, entrant
Educational Institution: Loyola
University New Orleans, advertiser
There for You, title
Credits on page 12
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STUDENT AWARDS
C A T E G O R Y: A N N U A L R E P O R T
OR BROCHURE
S I LVER ADDY AWA RD
Julia E. Cross, entrant
Educational Institution: Loyola University New
Orleans, advertiser
Edible Schoolyard Brochure, title
SALES AND
MARKETING
C A T E G O R Y: S A L E S
PROMOTION, SALES KIT OR
P R O D U C T I N F O R M AT I O N
SHEETS
S I LV E R ADDY AWARD
Julia E. Cross, student
GMc+Company, entrant
C A T E G O R Y: P A C K A G I N G
C A M PA I G N
Four Seasons Hotel and Private Residences New
GMc+Company, advertiser
Orleans RFP Submission to The City of New
ST UDENT GOLD ADDY AWARD,
Orleans, title
B EST OF S HOW
Glenda McKinley, President and Creative Director
Pizzaz Advertising, entrant
C A T E G O R Y: S A L E S
P R O M OT I O N , PAC K AG I N G
C A M PA I G N
Educational Institution: Loyola University New
Orleans, advertiser
There for You, title
Mary Kate Hutchinson, Account Executive
S I LV E R ADDY AWARD
Allie Olivier, Co-Director of Media Buying
Peter Mayer Advertising, entrant
Jordan Nabizadeh, Team Member
Love, Cookie, advertiser
Hannah Gomez Faris, Creative Director
Love, Cookie Packaging, title
Rachel Saferstein, Director of Public Relations
Eddie Snyder, Creative Director
Katherine O’Toole, Copywriter
Neil Landry, Art Director
Janeicia Neely, Team Member
Lori Archer-Smith, Copywriter
Alexandra Cabrara, Team Member
Lisa Herman, Account Director
Preston Hill, Team Member
Stephen Brown, Print Producer
Zivi Sokolic, Co-Director of Media Buying
Chris Arcuri, Print Producer
Angelic Williams, Team Member
Rushing Haise, Associate Art Director
Jourdan Webb, Team Member
Alexis Vicknair, Photo Producer
Bryan Rice, Project Manager
12 | A M ERICAN A DVERT ISING AWAR D S 201 6
S I LVER ADDY AWA RD
G O L D ADDY AWARD
SPAR, Inc., entrant
Spears Group, entrant
Barton 1792 Distillery, advertiser
New Orleans Tourism Marketing Corporation,
1792 Bourbon Collection, title
advertiser
Monique Bush Keller, Art Director
Follow Your Joy - Christmas Ornaments, title
Lane Casteix, Creative Director
Eli Pritykin, Creative Director
Keith Maresma, Account Executive
Sarah Tiambeng, Account Manager
C A T E G O R Y: D I R E C T
MARKETING, OTHER
MERCHANDISE
GO LD ADD Y AWA RD
Spears Group, entrant
Garrett Stapp, Account Executive / Production
Manager
C A T E G O R Y: A D V E R T I S I N G
INDUSTRY SELFPROMOTION, BRAND
ELEMENTS
New Orleans Tourism Marketing Corporation,
advertiser
G O L D ADDY AWARD
Follow Your Joy - Christmas Ornament - NOLA-
Peter Mayer Advertising, entrant
LA-LA-LA, title
Peter Mayer Advertising, advertiser
Eli Pritykin, Creative Director
Peter Mayer Advertising Internal Collateral
Sarah Tiambeng, Account Manager
“Many Thanks” Card, title
Garrett Stapp, Account Executive / Production
Josh Mayer, Creative Director
Manager
Eddie Snyder, Creative Director
S I LVER ADDY AWA RD
Zehnder Communications, entrant
Tijuana Sweet Heat Tequila, advertiser
Tijuana Sweet Heat Tequila Box, title
Henry Chassaignac, Creative Director
William Gilbert, Associate Creative Director
Sarah Keiffer, Production Manager
Dan Tierney, Art Director
C A T E G O R Y: A D V E R T I S I N G
INDUSTRY SELFPROMOTION, DIRECT
M A R K E T I N G & S P E C I A LT Y
ADVERTISING
Katherine Simon, Sr. Account Executive
T HE A DV E RT I SI N G C LU B OF N E W O R L E A N S | 1 3
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GO LD ADD Y AWA RD
G O L D ADDY AWARD
Innovative Advertising, entrant
Zehnder Communications, entrant
Innovative Advertising, advertiser
Visit South Walton, advertiser
Fridge Hamburger Mailer, title
“A Retreat For Those Who Don’t” Print, title
Luis Cintron, Senior Art Director
Henry Chassaignac, Creative Director
Jeremy Ballard, Director of Design
William Gilbert, Associate Creative Director/
Jay Connaughton, Creative Director
Photographer
Emily Carlson, Account Leader
Julie Dorman, Sr. Copywriter
Holly Watson, Production Manager
Logan Ledford, Designer
Beth Harris, Assistant Creative Director
Marianna Barry, Broadcast Services Producer
Tyler Pilkington, Director of New Business
Sarah Keiffer, Production Manager
Laura Gould, PM Supervisor
C A T E G O R Y: A D V E R T I S I N G
INDUSTRY SELFPROMOTION, SPECIAL
E V E N T M AT E R I A L S
Katie Kehler, Project Manager
Lauren Wilson, Account Supervisor
Katherine Simon, Sr. Account Executive
G O L D ADDY AWARD
S I LVER ADDY AWA RD
Zehnder Communications, entrant
DEVENEY, entrant
Visit South Walton, advertiser
DEVENEY, advertiser
“Write Your Own Story” Print, title
DEVENEY Holiday Gift and New Year’s Card,
Henry Chassaignac, Creative Director
title
William Gilbert, Associate Creative Director/
Rachel Wilson, Creative Director
Photographer
Mandy Hernaez, Jr., Graphic Designer
Julie Dorman, Sr. Copywriter
Brittany Cruickshank, Sr. Account Coordinator
Logan Ledford, Designer
Savannah Urban, Account Executive
Marianna Barry, Broadcast Services Producer
Sarah Keiffer, Production Manager
PRINT ADVERTISING
Laura Gould, PM Supervisor
C A T E G O R Y: M A G A Z I N E
A DV E R T I S I N G, S P R E A D,
M U LT I P L E P A G E O R I N S E R T SINGLE UNIT
Lauren Wilson, Account Supervisor
Katie Kehler, Project Manager
Katherine Simon, Sr. Account Executive
T HE A DV E RT I SI N G C LU B OF N E W O R L E A N S | 1 5
C A T E G O R Y: M A G A Z I N E
A DV E RT I S I N G, C A M PA I G N
G O LD AD D Y AWARD
Trumpet, entrant
St. Charles Vision, advertiser
GO LD ADD Y AWA RD
St. Charles Vision Campaign, title
Cerberus, entrant
Pat McGuinness, Creative Director
LCI Workers’ Comp, advertiser
Danielle Matherne, Art Director
LCI Workers’ Comp - Put Us To Work For You
Jessie Magee, Copywriter
Campaign, title
Brandon Washington, Assistant Art Director
Rocky Russo, Art Director / Creative Director
Michael Manning, Account Executive
David Caruso, Art Director / Creative Director
David Manders, Account Executive
Justin Bonura, Copywriter / Creative Director
Michael Terranova, Photographer
Temple Ruff, Account Supervisor
GO LD ADD Y AWA RD
Zehnder Communications, entrant
Visit South Walton, advertiser
Visit South Walton 2015 Print Campaign, title
Henry Chassaignac, Creative Director
OUT OF HOME AND
AMBIENT MEDIA
C A T E G O R Y: A M B I E N T
MEDIA, GUERRILLA
M A R K E T I N G C A M PA I G N
William Gilbert, Associate Creative Director/
S I LV E R ADDY AWARD
Photographer
Imaginal Marketing Group, entrant
Julie Dorman, Sr. Copywriter
William Edge Salons, advertiser
Logan Ledford, Designer
William Edge Buddy System Cards, title
Marianna Barry, Broadcast Services Producer
Rebekah Guarisco, Art Director/Designer
Sarah Keiffer, Production Manager
Kayla Morgan, Account Executive/Strategist
Laura Gould, PM Supervisor
Eileen Loh, Project Manager
Katie Kehler, Project Manager
Lauren Wilson, Account Supervisor
Katherine Simon, Sr. Account Executive
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C A T E G O R Y: A M B I E N T M E D I A
S I N G L E I N S TA L L AT I O N
S I LVER ADDY AWA RD
G O L D ADDY AWARD
Intralox, entrant
Peter Mayer Advertising, entrant
Intralox, advertiser
Audubon Institute, advertiser
Intralox GSM Conveyor Belt Install, title
Audubon Institute Tourist Booster Campaign,
Sara Crow, Project Coordinator
title
Jason Sayatovic, Illustrator
Eddie Snyder, Creative Director
David Newman, Copywriter
Wes McWhorter, Creative Director
Craig Moyer, Copywriter
C A T E G O R Y: O U T- O F H O M E M A S S T R A N S I T/
AIRLINES,INTERIOR –
SINGLE
Stephen Brown, Print Producer
Lauren Wegmann, Account Manager
Ellen Kempner, Account Manager
Tori McCarthy, Brand Strategist
Jordy Luft, Media Planner
GO LD ADD Y AWA RD
Sara Chambers Johnson, Media Buyer
Zehnder Communications, entrant
Jacqui Gibson-Clark, Project Manager
Visit South Walton, advertiser
Chris Arcuri, Print Producer
Visit South Walton Chicago Train Takeover, title
Henry Chassaignac, Creative Director
William Gilbert, Associate Creative Director/
Photographer
Julie Dorman, Sr. Copywriter
Logan Ledford, Designer
Marianna Barry, Broadcast Services Producer
Sarah Keiffer, Production Manager
Laura Gould, PM Supervisor
Katie Kehler, Project Manager
Lauren Wilson, Account Supervisor
Katherine Simon, Sr. Account Executive
C A T E G O R Y: O U T- O F - H O M E ,
C A M PA I G N
S I LV E R ADDY AWARD
Peter Mayer Advertising, entrant
Audubon Institute, advertiser
Audubon Institute Airport Out-of-Home
Campaign, title
Eddie Snyder, Creative Director
Wes McWhorter, Creative Director
Craig Moyer, Copywriter
Stephen Brown, Print Producer
Lauren Wegmann, Account Manager
Ellen Kempner, Account Manager
Tori McCarthy, Brand Strategist
Jordy Luft, Media Planner
Sara Chambers Johnson, Media Buyer
Jacqui Gibson-Clark, Project Manager
Chris Arcuri, Print Producer
T HE A DV E RT I SI N G C LU B OF N E W O R L E A N S | 1 7
ONLINE AND
INTERACTIVE
G O L D ADDY AWARD
C A T E G O R Y: W E B S I T E S ,
CONSUMER
John Pucci, Creative Director
Peter Mayer Advertising, entrant
NOLA Brewing Company, advertiser
NOLA Brewing Website, title
George Morse, Art Director
Richard Landry, Associate Creative Director
GO LD ADD Y AWA RD
Jason Otis, Associate Creative Director
Peter Mayer Advertising, entrant
Matt Kyte, Senior Developer
Hancock Holding Company, advertiser
Anne Miller, Account Supervisor
Hancock Bank & Whitney Bank “The Force”
Amanda Pate, Senior UX Architect
Website, title
Val McKay, VP, Digital Innovation
Eddie Snyder, Creative Director
Jeremy Corbett, Senior QA Analyst/Digital Producer
Neil Landry, Art Director
Aimee Miller, Project Manager
John Pucci, Creative Director
+Aziz Ali, Brand Strategist
Maureen Bongiovanni, Copywriter
Cat Landrum, Art Director
G O L D ADDY AWARD
Cyril Celestine, Developer
Zehnder Communications, entrant
Amanda Pate, User Experience Architect
Tijuana Sweet Heat Tequila, advertiser
Jeremy Corbett, Quality Assurance Analyst/Digital
Tijuana Sweet Heat Tequila Website, title
Producer
Mike Rainey, Chief Creative Officer
Sarah Anderson, Account Director
Henry Chassaignac, Creative Director
Catherine Freshley, Strategist
Dave Maher, Director of Digital
Jennifer Rockvoan, Digital Producer
Rob Hudak, Interactive Creative Director
Jesse Delerno, Project Manager
Shawn Bailly, Sr. Software Engineer
Anna Broussard, Interactive Designer
Jeremy Stewart, Full Stack Developer I
Mary Lambkin, Copywriter
Shoni Davidson, Digital Production Manager
Katherine Simon, Sr. Account Executive
18 | A M ERICA N ADVERTISING AWAR DS 201 6
S I LVER ADDY AWA RD
Zehnder Communications, entrant
Chila ‘Orchata, advertiser
Chila ‘Orchata Website, title
Mike Rainey, Chief Creative Officer
Henry Chassaignac, Creative Director
Dave Maher, Director of Digital
Rob Hudak, Interactive Creative Director
Mary Lambkin, Copywriter
Jeremy Stewart, Full Stack Developer I
Shoni Davidson, Digital Production Manager
Julie Ward, Account Executive
Katherine Simon, Sr. Account Executive
C A T E G O R Y: A D V E R T I S I N G
INDUSTRY SELFPROMOTION, INDUSTRY
SELF-PROMOTION ONLINE/
INTERACTIVE
S I LV E R ADDY AWARD
Peter Mayer Advertising, entrant
Peter Mayer Advertising, advertiser
Peter Mayer Advertising “Tinker Shot”, title
John Pucci, Creative Director
Keegan Brown, Senior Developer
Val McKay, VP, Digital Innovation Group
Josh Mayer, Executive Creative Director
Tyler Tangalin, Videographer
T HE A DV E RT I SI N G C LU B OF N E W O R L E A N S | 1 9
FILM, VIDEO AND
SOUND
G O L D AD D Y AWARD, B E ST O F SH O W
C A T E G O R Y: T E L E V I S I O N
ADVERTISING, TELEVISIONLO C A L C A M PA I G N
Rouge, title
S I LVER ADDY AWA RD
FatHappy Media, entrant
Andrew Larimer, advertiser
Intro Video for the Episcopal School of Baton
Andrew Larimer, Writer, Producer
Paavo Hanninen III, Director, Editor
Lee Fritz, Camera Operator
Peter Mayer Advertising, entrant
G O L D ADDY AWARD
Audubon Institute, advertiser
FatHappy Media, entrant
Audubon Institute “Questions” Television
FatHappy Media, advertiser
Campaign, title
“Honor a Teacher” video for St. Martin’s
Eddie Snyder, Creative Director
Episcopal School, title
Wes McWhorter, Creative Director
Andrew Larimer, Writer, Producer
Craig Moyer, Copywriter
Zac Manuel, Director of Photography
Shelby Hunter, Broadcast Producer
Milo Daemgen, Producer, Audio Director
Lauren Wegmann, Account Manager
Eileen Daley, Editor
Ellen Kempner, Account Manager
Tori McCarthy, Brand Strategist
Jordy Luft, Media Planner
Sara Chambers Johnson, Media Buyer
Jacqui Gibson-Clark, Project Manager
Steve Hunter, Director
Andrew Manne, Editor
C A T E G O R Y: F I L M , V I D E O ,
& S O U N D, I N T E R N E T
COMMERCIAL, SINGLE SPOT
– ANY LENGTH
S I LV E R ADDY AWARD
Zehnder Communications, entrant
Tijuana Sweet Heat Tequila, advertiser
“Tijuana Sweet Heat Tequila” Video, title
Mike Rainey, Chief Creative Officer
Henry Chassaignac, Creative Director
William Gilbert, Associate Creative Director
David Reece, Jr., DP
Georgia Gilmore, Designer
Marianna Barry, Broadcast Services Specialist
Shoni Davidson, Digital Production Manager
Sarah Keiffer, Production Manager
Katherine Simon, Sr. Account Executive
2 0 | A MERICAN A DVERT ISING AWAR D S 201 6
S I LVER ADDY AWA RD
S I LV E R ADDY AWARD
Zehnder Communications, entrant
Zehnder Communications, entrant
Tijuana Sweet Heat Tequila, advertiser
Tijuana Sweet Heat Tequila, advertiser
“Tijuana Sweet Heat Tequila: Dual
“Tijuana Sweet Heat Tequila” Video Campaign,
Personalities” Video, title
title
Mike Rainey, Chief Creative Officer
Mike Rainey, Chief Creative Officer
Henry Chassaignac, Creative Director
Henry Chassaignac, Creative Director
William Gilbert, Associate Creative Director
William Gilbert, Associate Creative Director
Georgia Gilmore, Designer
David Reece, Jr., DP
Marianna Barry, Broadcast Services Specialist
Georgia Gilmore, Designer
Shoni Davidson, Digital Production Manager
Marianna Barry, Broadcast Services Specialist
Katherine Simon, Sr. Account Executive
Shoni Davidson, Digital Production Manager
Sarah Keiffer, Production Manager
C A T E G O R Y: F I L M , V I D E O ,
& S O U N D, I N T E R N E T
CO M M E R C I A L , C A M PA I G N
Katherine Simon, Sr. Account Executive
T HE A DV E RT I SI N G C LU B OF N E W O R L E A N S | 21
2 2 | A M ERICAN A DVERT ISING AWAR D S 201 6
S I LVER ADDY AWA RD
S I LV E R ADDY AWARD
Trumpet, entrant
Zehnder Communications, entrant
New Orleans Convention & Visitors Bureau,
Fireball Whisky, advertiser
advertiser
“Fireball Anti-Valentine’s Day: Box of
Katrina 10 Videos, title
Chocolate” Video, title
Pat McGuinness, Creative Director
Mike Rainey, Chief Creative Officer
Taylor Boudreaux, Art Director
Henry Chassaignac, Creative Director
Jessie Magee, Copywriter
William Gilbert, Associate Creative Director / Editor
Julie Sutton, Account Executive
/ DP
Julie Dorman, Sr. Copywriter
C A T E G O R Y: B R A N D E D
CONTENT &
E N T E R T A I N M E N T, S I N G L E
ENTRY :60 SECONDS OR
LESS
Peter Giuffria, Assistant Art Director
Shoni Davidson, Digital Production Manager
Katherine Simon, Sr. Account Executive
T HE A DV E RT I SI N G C LU B OF N E W O R L E A N S | 23
S I LVER ADDY AWA RD
William Gilbert, Associate Creative Director / Editor
Zehnder Communications, entrant
/ DP
Fireball Whisky, advertiser
Julie Dorman, Sr. Copywriter
“Fireball Anti-Valentine’s Day: Roses”, title
Peter Giuffria, Assistant Art Director
Mike Rainey, Chief Creative Officer
Shoni Davidson, Digital Production Manager
Henry Chassaignac, Creative Director
Katherine Simon, Sr. Account Executive
William Gilbert, Associate Creative Director / Editor
/ DP
S I LV E R ADDY AWARD
Julie Dorman, Sr. Copywriter
Zehnder Communications, entrant
Peter Giuffria, Assistant Art Director
Fireball Whisky, advertiser
Shoni Davidson, Digital Production Manager
“Fireball Anti-Valentine’s Day: Lingerie” Video,
Katherine Simon, Sr. Account Executive
title
Mike Rainey, Chief Creative Officer
S I LVER ADDY AWA RD
Henry Chassaignac, Creative Director
Zehnder Communications, entrant
William Gilbert, Associate Creative Director / Editor
Fireball Whisky, advertiser
/ DP
“Fireball Anti-Valentine’s Day: Teddy Bear”
Julie Dorman, Sr. Copywriter
Video, title
Peter Giuffria, Assistant Art Director
Mike Rainey, Chief Creative Officer
Shoni Davidson, Digital Production Manager
Henry Chassaignac, Creative Director
Katherine Simon, Sr. Account Executive
William Gilbert, Associate Creative Director / Editor
Katherine Simon, Sr. Account Executive
C A T E G O R Y: B R A N D E D
CONTENT &
E N T E R T A I N M E N T, S I N G L E
ENTRY – MORE THAN :60
SECONDS
S I LVER ADDY AWA RD
S I LV E R ADDY AWARD
Zehnder Communications, entrant
Peter Mayer Advertising, entrant
Fireball Whisky, advertiser
Hancock Holding Company, advertiser
“Fireball Anti-Valentine’s Day: Candlelit Bath”
Hancock Bank & Whitney Bank “The Force”
Video, title
Online Video, title
Mike Rainey, Chief Creative Officer
Eddie Snyder, Creative Director
/ DP
Julie Dorman, Sr. Copywriter
Peter Giuffria, Assistant Art Director
Shoni Davidson, Digital Production Manager
Henry Chassaignac, Creative Director
24 | A MERICAN ADVERT IS ING AWA R DS 2 01 6
Neil Landry, Art Director
G O L D AD D Y AWARD, B E ST O F SH O W
Craig Moyer, Copywriter
Zehnder Communications, entrant
Maureen Bongiovanni, Copywriter
Zehnder Communications, advertiser
Cat Landrum, Art Director
Gulf Coast Seafood Case Study Video, title
Shelby Hunter, Senior Broadcast Producer
Mike Rainey, Chief Creative Officer
Sarah Anderson, Account Director
Henry Chassaignac, Creative Director
Nicole Parks, Account Supervisor
William Gilbert, Associate Creative Director
Catherine Freshley, Strategist
Peter Giuffria, Assistant Director/Motion Graphics
Jesse Delerno, Project Manager
Georgia Gilmore, Designer
Steve Hunter / 11 Days, Director
Countertake, Production Company
Andrew Manne / NO6/LA, Editor
Boyte Creative, Production Company
C A T E G O R Y: P U B L I C
SERVICE, PUBLIC SERVICE
ONLINE
S I LVER ADDY AWA RD
Peter Mayer Advertising, entrant
Greater New Orleans Foundation, advertiser
Greater New Orleans Foundation #XOXONPO
Katrina Non-Profit Thank You PSA, title
John Pucci, Creative Director
Mike Heid, Copywriter
Reba Billups, Art Director
Jody Towers, Account Director
Kristy Roldan, Account Supervisor
Kimberly Cadena, Social Marketing Strategist
Daniela Bain, Brand Strategist
Alexis Vicknair, Broadcast Producer
C A T E G O R Y: A D V E R T I S I N G
INDUSTRY SELFPROMOTION
CROSS PLATFORM
C A T E G O R Y: P U B L I C S E R V I C E
PUBLIC SERVICE ONLINE
G O L D AD D Y AWARD, B E ST O F SH O W
Trumpet, entrant
Louisiana Seafood Promotion and Marketing
Board, advertiser
LSPMB Hooks BtoB Campaign, title
Pat McGuinness, Creative Director
Taylor Boudreaux, Art Director
Jessie Magee, Copywriter
Brandon Washington, Assistant Art Director
Jordan Russo, Account Executive
Emily Sampson, Account Executive
C A T E G O R Y: I N T E G R A T E D
C A M PA I G N S, CO N S U M E R
C A M PA I G N - N AT I O N A L
T HE A DV E RT I SI N G C LU B OF N E W O R L E A N S | 25
GO LD ADD Y AWA RD, BEST OF SH O W
title
Zehnder Communications, entrant
Mike Rainey, Chief Creative Officer
Tijuana Sweet Heat Tequila, advertiser
Henry Chassaignac, Creative Director
Tijuana Sweet Heat Tequila Campaign, title
William Gilbert, Associate Creative Director / Editor
Mike Rainey, Chief Creative Officer
/ DP
Henry Chassaignac, Creative Director
Julie Dorman, Sr. Copywriter
Dave Maher, Director of Digital
Peter Giuffria, Assistant Art Director
Rob Hudak, Interactive Creative Director
Shoni Davidson, Digital Production Manager
Shawn Bailly, Sr. Software Engineer
Katherine Simon, Sr. Account Executive
Anna Broussard, Interactive Designer
Katherine Simon, Sr. Account Executive
ELEMENTS OF
ADVERTISING
William Gilbert, Associate Creative Director / Editor
C A T E G O R Y: L O G O D E S I G N
Jeremy Stewart, Full Stack Developer I
Mary Lambkin, Copywriter
Shoni Davidson, Digital Production Manager
Georgia Gilmore, Designer
S I LV E R ADDY AWARD
GO LD ADD Y AWA RD
Imaginal Marketing Group, entrant
Trumpet, entrant
Honey & Sage Salon, advertiser
Louisiana Seafood Promotion and Marketing
Honey & Sage Salon Logo, title
Board, advertiser
Rebekah Guarisco, Art Director/Designer
LSPMB Consumer Campaign, title
Kayla Morgan, Account Executive/Strategist
Pat McGuinness, Creative Director
Dharmisha Patel, Project Manager
Taylor Boudreaux, Art Director
Jessie Magee, Copywriter
Brandon Washington, Assistant Art Director
Jordan Russo, Account Executive
Emily Sampson, Account Executive
C A T E G O R Y: O N L I N E /
I N T E R AC T I V E C A M PA I G N
G O L D ADDY AWARD
Peter Mayer Advertising, entrant
NOLA Brewing Company, advertiser
NOLA Brewing Website, title
John Pucci, Creative Director
George Morse, Art Director
GO LD ADD Y AWA RD
Richard Landry, Associate Creative Director
Zehnder Communications, entrant
Jason Otis, Associate Creative Director
Fireball Whisky, advertiser
Matt Kyte, Senior Developer
Fireball Anti-Valentine’s Day Video Campaign,
Anne Miller, Account Supervisor
2 6 | A M ERICAN A DVERT ISING AWAR DS 201 6
Amanda Pate, Senior UX Architect
Ellen Kempner, Account Manager
Val McKay, VP, Digital Innovation
Lynne McMillen, Media Planner
Jeremy Corbett, Senior QA Analyst/Digital Producer
Amy Hubbell, Brand Strategist
Aimee Miller, Project Manager
Carolina Munguia, Senior Project Manager
Josh Bodnar, White House Post/LA
C A T E G O R Y: A N I M A T I O N O R
SPECIAL EFFECTS
C A T E G O R Y: S O U N D D E S I G N
GO LD ADD Y AWA RD
G O L D ADDY AWARD
Zehnder Communications, entrant
Zehnder Communications, entrant
Greater New Orleans Sports Foundation,
Greater New Orleans Sports Foundation,
advertiser
advertiser
NOLA Brewing Website, title
GNOSF Logo Animation Video, title
Mike Rainey, Chief Creative Officer
Mike Rainey, Chief Creative Officer
Henry Chassaignac, Creative Director
Henry Chassaignac, Creative Director
William Gilbert, Associate Creative Director
William Gilbert, Associate Creative Director
Peter Giuffria, Motion Designer
Peter Giuffria, Motion Designer
Georgia Gilmore, Designer
Georgia Gilmore, Designer
Nick Payne, Project Manager Supervisor
Nick Payne, Project Manager Supervisor
C A T E G O R Y: M U S I C W I T H
LY R I C S
S I LVER ADDY AWA RD
Peter Mayer Advertising, entrant
Asheville Convention & Visitors Bureau,
advertiser
Asheville CVB “The Hunt” Music, title
Eddie Snyder, Creative Director
Joel Mooy, Creative Director
Rebecca Hollis, Art Director
Kristin Popham, Art Director
Lori Archer-Smith, Copywriter
Shelby Hunter, Broadcast Producer
Michelle Clarke, Account Manager
T HE A DV E RT I SI N G C LU B OF N E W O R L E A N S | 27
2 8 | A M ERICA N ADVERT ISING AWAR DS 201 6
ANNUAL CRAWFISH BOIL
MARCH 31
N OT E S
T HE A DV E RT I SI N G C LU B OF N E W O R L E A N S | 29
N OT E S
3 0 | A M ERICA N ADVERT ISING AWAR DS 201 6
TH
HEE A DV
D V E RT
RTIS
SII N G C
CLLU
L U B OF
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