La Habra! - citydemographics.us

Welcome to La Habra!
The City Council wishes to thank you for your time and consideration in choosing La
Habra as a destination for your business.
The City of La Habra is on the move! Within the last eight years, the City has been
successful in attracting a Costco, substantial revitalization and repositioning of the La
Habra Marketplace, the development of the Westridge Shopping Center and Golf
Course, Imperial Promenade, and the International Marketplace. The economy is
strong in La Habra and the future is promising. Property values are holding steady,
and the City is situated strategically in the region for significant revitalization.
The purpose of this Economic Development Packet is to feature the pro-business philosophy La Habra has. It is a city built on a business friendly attitude and a fiscally
sound economy with civic leadership that is focused on enriching the community. The
City wants to elicit interest in future economic development activities/projects to enhance the community and build a city where architecture, family values, and amenities
complement one another. We will do whatever necessary to assist you in finding a
location in La Habra.
Our Economic Development Team will be available to help you step by step through
the process of opening a business in La Habra such as arranging meetings to explore
potential business opportunities and reviewing development standards in order to
make the process as seamless as possible. Assistance will be provided by our Planning and Building and Safety Divisions. We look forward to you establishing or expanding your business in La Habra!
Sincerely,
La Habra City Council
La Habra
Welcomes
You
OVERVIEW OF
ORANGE COUNTY
Education, Recreation and Culture
Orange County is home to the Irvine campus of the University of
California, California State University Fullerton, several junior colleges, and several private and specialized colleges. Orange County is
within commuting distance to California State University Long Beach.
The County has many public
beaches and parks, as well as several public golf courses. Amusement centers such as Disneyland
and Knott's Berry Farm are also
located in Orange County.
Disneyland is located in nearby
Anaheim and added a second
theme park in 2001 adjacent to Disneyland and expanded its resort
area to included shopping, dining
and entertainment. Performing arts
are presented at the Orange
County Performing Arts Center,
civic centers, and private theaters. Also located in the county are
museums, zoos, Angel Stadium,
Honda Center, the Anaheim Convention Center, and the Laguna
Festival of Arts.
City of La Habra
OVERVIEW OF
ORANGE COUNTY
Transportation
Orange County is served by a large freeway
network, which provides access to the four
neighboring Counties of San Diego, Riverside, San Bernardino and Los Angeles. The
major airport serving the Orange County
area is the John Wayne Orange County Airport, located between Newport Beach, Irvine
and Costa Mesa. The airport has nine commercial carriers and five freight carriers,
served by a 300,000 square foot terminal. Direct flights are available to the West
Coast and mid-west cities. The John Wayne
Orange County Airport also provides private
flights, corporate flights and cargo shipments. The Orange County Transit Authority
(OCTA) provides municipal bus service. Passenger rail service is provided by Metrolink,
Amtrak, and the County has several freight
rail lines. Deep water ports and an international airport are nearby via the freeway network, in neighboring Los Angeles
County. The county has access to all major
modes of transportation, which is a very
positive factor for the real estate.
Surface transportation in Orange County relies heavily on several major interstate highways: the Santa Ana Freeway (I-5), the San
Diego Freeway (I-405) and the San Gabriel
River Freeway (I-605), which only briefly enters Orange County territory in the northwest. The other freeways in the County are
state highways, and include the Riverside
(CA/SR-91) and the Garden Grove Freeway
(CA/SR-22) running east-west, and the Orange Freeway (CA/SR-57), the Costa Mesa
Freeway (SR/CA-55), the Laguna Freeway
(CA/SR-133), the San Joaquin Transportation Corridor (CA/SR-73), the Eastern transportation Corridor (CA/SR-261, CA/SR-133,
CA/SR-241), and the Foothill Transportation
Corridor (CA/sra-241) running north/south.
City of La Habra
OVERVIEW OF
ORANGE COUNTY
Employment
Company
No. of Employees
Walt Disney Company
21,000
University of California Irvine
15,500
Boeing
11,160
St. Joseph Health System
8,975
Albertson's Inc.
8,700
Tenet Healthcare Corp.
8,389
Orange County is a major employment center. The county presently
employs about 10 percent of the
state's workers, despite having only
8.1 percent of the state's population.
Many workers in Orange
County commute from adjacent
areas. Orange County typically has
a lower unemployment rate than the
state or the nation. . The major employers in Orange County are listed
to the left.
City of La Habra
CITY OF LA HABRA
Location
The City of La Habra is located in the
heart of one of the top retail markets
in the United States, Orange
County. Orange County is located in
the southern portion of the state.
Between 2000 and 2010, La Habra
saw a modest increase in overall
population.
During the past 10
years, the City population increased
by about 2.0 percent, or 1,269 persons, from approximately 58,970 to
60,239 in 2010 according to the 2010
Census estimates. Despite relatively
modest increase in overall population,
La Habra has experienced changes in
demographic characteristics that describe City residents.
City of La Habra
CITY OF LA HABRA
Population
La Habra Heights
Whittier
La Habra
Brea
La Mirada
Buena Park
Fullerton
La Habra (60,239 residents) is one of
34 incorporated cities within Orange
County (3.1 million residents). La
Habra is part of North Orange County,
which consists of La Habra, Brea,
Yorba Linda, Fullerton, and Placentia
(363,000 residents), but competes
most directly within a six-city area,
which consists of La Habra, Whittier,
La Mirada, Buena Park, Fullerton, La
Habra Heights and Brea (463,000 residents), as illustrated in Six Cities Locational Map.
City of La Habra
CITY OF LA HABRA
General Characteristics
La Habra is located at the northernmost corner of Orange County, which
is the second most populous county
in the state of California and the fifth
most populous in the United
States. Orange County has a total
area of 948 square miles, making it
the smallest county in Southern California. Five Orange County cities
have populations exceeding 170,000,
while no cities in the county have
populations surpassing
360,000. Orange County is a part of
the Los Angeles-Long Beach-Santa
Ana Metropolitan Statistical Area
(MSA) which also includes Orange
and Los Angeles Counties.
The City of La Habra borders Los
Angeles County and is situated only
eight miles north of Anaheim and
about 20 miles southeast of the City
of Los Angeles. Other nearby communities include La Habra Heights (to
the north), Brea (to the east), and
Fullerton (to the south).
City
Cityofof La
LaHabra
Habra
CITY OF LA HABRA
Age Distribution
Age 0-9
Age Range
Age 10-19
Age 20-34
Age 35-54
Age 55-64
Age 65-74
2010
2000
Age 75+
0%
5%
Source: ESRI - Business Analyst Online; AGA
10%
15%
20%
Percentage Distribution
25%
30%
The age distribution graph identifies
a notable decrease in 20- to 34year-old residents as a share of
total population. This young age
group is characterized by new entrants to the workforce on a full-time
basis and peak child-bearing period
following family formation. A slight
drop in number of young children
under 10 years of age is also noted.
The age distribution graph also
shows a notable jump in residents
between 55 and 64 years of age, a
period characterized by households
with adult or near-adult children,
and early retirement from the fulltime workforce.
City of La Habra
CITY OF LA HABRA
Selected Growth Indicators
Education
It is important to recognize La Habra does not
exist in isolation and is, in fact, part of a much
larger economic region destined to experience substantial economic growth. According
to the Southern California Association of Governments (SCAG), the total population of the
five-county Southern California region is projected to increase by more than 4.6 million
residents over the next 25 years (from approximately 19.4 million residents in 2010 to
more than 24.0 million by 2035). Similarly,
employment throughout the region is projected to increase by more than 1.6 million
workers (from more than 6.0 million in 2010 to
more than 7.7 million in 2035).
Between 2000 and 2010, the share of adults
with less than a high school education declined, while the share of those that completed high school increased. Similarly, there
has been a decrease in the share of adults
with some college education, while the share
of adults with a 4-year degree or higher form
of education significantly jumped by
25.0 percent, from 18.0 percent in 2000 to
22.7 percent in 2010. Changes that describe the educational attainment of City
residents provide a strong indication that La
Habra will continue to improve its qualitative
standing as a location where business and
commerce can succeed within an evolving
regional economy.
30,000
36%
60,000
28,000
30%
56,000
26,000
52,000
24,000
48,000
22,000
44,000
20,000
40,000
18,000
36,000
16,000
Percentage Distribution
64,000
Housing & Employment
Population
Growth and Education in La Habra
2000
2010
24%
18%
12%
6%
32,000
14,000
2000
2001
2002
Population
2003
2004
Housing Units
2005
2006
2007
2008
Household Workers
Source: Depatment of Finance; SCAG 2008 RTP; ESRI; AGA
2009
2010
0%
Some School
High School
Some College
College
Education
Local Jobs
Source: ESRI - Business Analyst Online; AGA
City of La Habra
CITY OF LA HABRA
Household Income Statistics
City of La Habra
CITY OF LA HABRA
Traffic Counts
City of La Habra
CITY OF LA HABRA
Sports
The City of La Habra Community Services Department offers both a winter youth volleyball
league and a summer youth basketball league.
It also partners with other youth sports organizations which include AYSO, La Habra Pumas
and La Habra Rovers (soccer), Challenger
League and La Habra Little League (baseball),
La Habra Pop Warner (football & cheer) and La
Habra NJB. (basketball). Both La Habra and
Sonora High Schools have produced many accomplished athletes who go on to attend college
based on their achievements. La Habra has
various girls softball programs. The Community
Services Department holds the La Habra
5K/10K Run annually
City of La Habra
CITY OF LA HABRA
Cultural
The Children's Museum at La Habra is within
walking distance of City Hall adjacent to Portola Park and is located in a historic 1923
Train Depot. It features seven galleries and
14 different hands-on exhibits, many of which
remain unique to the field today. Other exhibits include an outdoor dinosaur topiary and
historic 1942 caboose. The Museum features
exhibits that change quarterly. .
The Children's Museum welcomes local, national and international visitors. Children can
ride a kid-size historic Dentzel carousel, take
a walk in T-Rex's footprints, pet an Arctic fox,
pump gas, drive a bus, dress up and perform,
and dig for fossils all in one afternoon!
The City of La Habra also features its own
community theater which is housed in a former 1909 Pacific Electric Depot building. The
Depot Theater building is designated an Historical Landmark. The Depot Theater was
originally founded to educate, develop and
encourage community interest, support and
involvement in cultural and performing arts for
the benefit of our community. The Depot
Theater has been providing successful live
stage productions for over 30 years
now. The La Habra Depot Theatre provides
opportunities for local youth and adults to
stage professional performances. The La
Habra Art Association offers classes and has
a gallery where local artists can display their
work. Our community is indeed fortunate to
have an all-volunteer organization which contributes not only to keeping the arts alive, but
to the education of its youth as well.
City of La Habra
CITY OF LA HABRA
Entertainment
The Community Services Department
hosts several events each year where
families can enjoy themselves. The Spring
Eggstravaganza brings families together
for visits with the Easter Bunny, egg hunts,
games and more, as well as including a
health fair that is put on by local non-profit
health care agencies. Summer events include the Thursday night Concerts in the
Park series, with live music, dance performances, and local food vendors. The
City’s 4th of July Celebration is not to be
missed, featuring live music, food vendors,
and a fireworks spectacular..
City of La Habra
CITY OF LA HABRA
Retail/Redevelopment
Retail sales performance is largely influenced by
the size of the consumer population served. The
resident population of La Habra has been increasing at a modest pace for at least 20 years, but
overall taxable retail sales for the City as a whole
has increased at a substantially faster pace, particularly since 1999. Many vacated properties
along Imperial Highway have been redeveloped
into competitive retail centers, including the La
Habra Marketplace on the former La Habra Fashion Square site and the La Habra Westridge Plaza
on the former Chevron Research Center property.
The City has long sought to attract strong competitive retail operations to the community with notable
success, more recently including Target Superstore with grocery section on the former Kmart site
and Costco on the former Ralphs Shopping Center
site. Much of the rapid rise in taxable retail sales
since 1999 can be attributed to the increased competitive strength of several well-anchored retail
centers concentrated in the southwest section of
La Habra along Imperial Highway and Beach
Boulevard .
City of La Habra
CITY OF LA HABRA
Retail Sales
The retail employment recovery has been more robust in Orange County than is true for the State of California or all of
Southern California, as indicated in Figure 1 (Indexed Retail
Employment Trends for Selected Regions).
1.02
Index of 2008 Mid-Year Level
1.00
0.98
0.96
0.94
0.92
0.90
California
0.88
Southern California
Orange County
0.86
0.84
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Note: Retail employment includes payroll employment within the retail trade and food service industries.
Source: California Employment Development Department - Monthly Release Data; AGA
Figure 1. Indexed Retail Employment Trends for Selected Regions
City of La Habra
CITY OF LA HABRA
Retail Sales
It is important to recognize retail employment reflects a business response to consumer demand, and the employment
gains realized in 2010 suggest Orange County consumers
are faring better than consumers in other economic regions
of Southern California. The relative retail strength of Orange
County is also evident among La Habra retailers, as the inflow/outflow analysis of Figure 2 (City of La Habra—2008
Taxable Retail Sales Flow) indicates.
($50)
($25)
$0
$25
Millions in Taxable Sales
$50
$75
$100
$125
$150
$175
173%
Gen Mchdse & Drug
Clothing & Apparel
Home Furn-Appl
Misc-Specialty
Building Materials
Food & Grocery
Dining & Drinking
Auto Sales-Service
All Retail Excld Auto
(40%)
(20%)
0%
20%
40%
60%
80%
100%
120%
140%
Net Flow as Share of City Support Potential
Net Sales Inflow/(Outflow)
Share of City Population Potential
Note: Net flow based on City population and per capita expenditiure potential for Southern California.
Source: State Board of Equalization; CA-Department of Finance; AGA
Figure 2. City of La Habra—2008 Taxable Retail Sales Flow
City of La Habra
CITY OF LA HABRA
Payroll Establishment
The size-range mix of payroll establishments provides insight
about the nature of business activity likely to represent opportunity for economic development within a local area and the
broader region. Figure 3 (Size Range Mix of Payroll Establishments—Orange County & La Habra) identifies the employee size-range mix of establishments within Orange
County and the La Habra area as of 2008 (latest available
data for a localized area such as La Habra).
Share of Establishments
30%
25%
20%
15%
10%
5%
0%
Min-Const
Mfg
Wholesale
Retail
Ent-DineLodging
Orange County
TranspWrhseUtility
Fin-Info
Svcs
Prof-Misc Ed-Health
Svcs
Svcs
La Habra
Source: U.S. Census Bureau - County Business Patterns; AGA
Figure 3. Industry Mix of Private Payroll Establishments
—Orange County & La Habra
City of La Habra
CITY OF LA HABRA
Retail Sales
Principal Employers—2010—City of
La Habra
Employer
CVS Pharmacy
Number of
Employees
1,056
Walmart/Sam’s Stores
Inc
492
City of La Habra
400
Target Stores T-248
230
Costco
231
The Kroger Co./La
Habra Bakery
250
Kohl’s Department
Stores Inc.
136
Home Depot USA
145
La Habra Convalescent
140
Lowe’s Home Centers
Inc.
134
SOURCE: Business License Dept &
HdL Coren & Cone, 2011.
City of La Habra
CITY OF LA HABRA
Residential/Housing Development
Of the more than 14,300 individual
properties within La Habra, over
13,300 have been improved for some
form of residential living. Residential
development is a dominant form of
land use often accounting for 75.0 to
85.0 percent of all developed area
within a metropolitan region such as
Orange County. The 2010 housing
stock within La Habra consisted of
more than 10,620 single-family dwellings, 8,620 attached dwellings, and
730 mobile homes. All combined, the
City housing stock consisted of more
than 19,970 dwellings hosting 60,239
residents, based on Department of
Category
La Habra
Orange
County
La Habra relative
to Orange County
Scag Region
Number of Household (2010)
19,405
1,039,201
1.9%
6,086,983
Number of Housing
Units (2010)
19,973
1,040,544
1.9%
6,285,473
Homeownership
Rate
55.2%
57.2%
1.9%
50.4%
Average Household
Size (2010)
3.16
3.06
0.1
3.09
Median Family
come (2010)
$65,412
$79,132
($13,720)
$58,972
19,839
1,755,167
1.1%
8,276,240
Number
(2010)
of
InJobs
Source: ESRI Business Analyst, California Department of Finance, SCAG, and Alfred Gobar Associates
City of La Habra
CITY OF LA HABRA
Residential/Housing Development
1,700
1,600
Average Square Footage
1,500
1,400
1,300
1,200
1,100
1,000
900
800
700
600
500
2006
2007
2008
2009
2010
Single Family Residential
2011
Condominiums
Source: FARES, Inc.; AGA
15%
25.5%
16.0%
Single Family Homes
Condominiums
10%
8%
5%
3%
$600
$550
$500
$450
$400
$375
$350
$325
$300
$275
$250
$225
$200
$190
$180
$170
$160
$150
$140
$130
$120
$110
0%
$100
Share of Homes Sold
13%
Transacted Price Band ($000's)
Source: First American Real Estate Solutions and AGA
City of La Habra
CITY OF LA HABRA
Residential/Housing Development
City of La Habra