media kit - MobileFuse

MEDIA KIT
Defining Receptive Moments for the Mobile Mindset
New York:
91 Fifth Avenue, 5th Floor
New York, NY 10013
Brands & Advertisers:
[email protected]
Awards & Recognition:
Boston:
260 Charles Street, 3rd Floor
Waltham, MA 02453
Chicago:
111 W Illinois Street
Chicago, IL 60654
Media:
[email protected]
California:
604 Arizona Avenue
Santa Monica, CA 90401
Publishers:
[email protected]
About MobileFuse
Working with MobileFuse
MobileFuse is the industry’s leading provider of
brand-focused mobile advertising solutions. Through
cutting-edge analytics, precision-targeting capabilities,
and some of the most sophisticated proprietary technologies
in the marketplace, MobileFuse delivers the highest
possible brand lift and engagement for advertisers. The
New York-based company is self-funded, profitable and
100-percent focused on exceeding client expectations.
MobileFuse works with brands and agencies of all
sizes. Our products can be purchased programmatically
or through managed service. You can work with one person
regardless of how you are buying. Our team is located
across the US - if you haven’t yet worked with MobileFuse
e-mail [email protected] to connect with the
appropriate person.
Mindset Targeting®
Do you have nomophobia (fear of being without
your phone)? Don’t worry we do too! With time
spent on mobile surpassing that spent on TV,
mobile advertising is a no brainer for advertisers. Mobile
enables brands to influence consumers when they are
out in the world consuming. With mobile, contextual
targeting should be more than just the website a
person is reading, it should take into account the
context of world around them. Is this person on a
spring break beach vacation? Or are they grocery
shopping in Chicago in the winter? Depending on his
or her current state of mind, the same person may be
influenced by different brands or messages.
Our proprietary Mindset Targeting® technology, pulls
granular location data – down to the square meter – and
infuses it with environmental data, including the time
of day, weather conditions, local event information and
census information. By taking this circumstantial data
into account, advertisers gain a holistic view into the
user mindset, making it possible to deliver rich media,
standard banners, and video ads to the most receptive,
appropriate audience. For instance, a user sitting at the
airport after finding out his/her flight is delayed would
more likely be interested in an ad for beer, rather than
an airline. Furthermore, a consumer at an arena watching
a sporting event is in a very different mindset when the
same venue is hosting a concert. Mindset Targeting®
allows brands to connect consumers when they are
most receptive to that message.
Professionals during
their afternoon lull
2:00PM
Offices in cities where
Starbucks is located; M-F
Evening Relaxers
8:00PM – 10:00PM
Residential areas; M-S
Early risers at the
start of their day
6:00AM – 8:30AM
Residential areas; M-S
© Copyright MobileFuse 2016
Defining Receptive Moments for the Mobile Mindset
Additional Products
Additional Targeting
Contextual Targeting:
Over 2,000 direct publisher relationships. This 1:1 relationship allows us to create custom site lists that can be 1 to 2,000 properties long.
Audience Targeting
Integrations with the largest data providers including Blue Kai, Exelate, Datalogix, Polk, Signal i360, Neustar and more.
• Cross screen
• TV Sync
• Competitive Conquesting
• First party data
• Database matching
• Connection Type
​• State
• Publisher Quality
• Congressional Districts
• Dynamic
• Weather
• Zip ​
• Keyword
Retargeting
Drive a user down the purchase funnel with sequential remessaging or create a private
data set using location to qualify an audience
retargeting off historical location.
Precision Geo-Fencing
100% Lat/Long originating from in-app GPS that
is verified and validated. Dynamic polygons that take into account the advertiser and population density of locations.
• DMA
• Demographic
• Content Vertical
• Dynamic Proximity
• Language Device Setting
• Device Make Model
• Carrier
• Operating System
• Device Age
• Hyper-Local
• Lat / Long
​• Census
*Products are available programmatically or through
managed service. Please reach out to your sales rep
for additional information.
Influencer Mindset Program:
Your Solution for
Receptive Influencer
Branding
• Engage with your target audience
through authentic content written from
highly visible and influential community
leaders across a variety of verticals
• Amplify content via interactive Rich
Media Units and social outlets
• Full suite of comprehensive reporting and
engagement analytic
© Copyright MobileFuse 2016
Defining Receptive Moments for the Mobile Mindset
Creative Units:
MobileFuse’s Creative Design & Development Team can assist you intransforming your ad concepts
into interactive, innovative digital campaigns. MobileFuse has created a series of proprietary 3D
units that are the first in the marketplace to run across mobile in-app and mobile web at scale.
STANDARD
Banner • Native • Interstitial
RICH MEDIA
Banner • Expandable • Dynamic
Wallet (add to PassBook / Google Wallet)
Interstitial • Native • Rising Star
VIDEO
Tap To Play • Pre, Mid, Post-Roll
In-Banner • Interactive
INTERACTIVE 3D
Hypercube • Hyperplane
Hyperroom • Carousel
Examples:
STANDARD BANNER
3D HYPERCUBE
RM INTERSTITIAL (GAME)
3D HYPERROOM
RM BANNER (SLIDER)
3D HYPERPLANE
RM EXPANDABLE, VIDEO
3D CAROUSEL
© Copyright MobileFuse 2016
Defining
DefiningReceptive
ReceptiveMoments
Momentsfor
forthe
theMobile
MobileMindset
Mindset
Insights & Analysis
MINDS ET S
21%
We analyze and optimize on multiple data points; it’s not a
secret or a black box. We believe our advertiser’s should
have the same visibility into their campaigns as we do. We
provide in depth insights on all of our campaigns. Reporting
widgets include but are not limited to the following:
• Mindset
• Device model
• Publisher category
• Weather (temp/condition)
• Content
• Carrier
• Day
• Age
• Time of day
• Gender
• State
• Connection (wifi/3g, 4g)
• City/Town
• Proximity
• County
• Location Type
• Operating system
• Competitor Comparison
• Operating system version
• On site vs Post visit
(L ift in Engagem ent)
17%
- 13%
T EMP ERAT URE
S ocial S tudents
Active Fas t Food Diners
Bus y Families
Fº
(C T R %)
15º- 59º
59º- 86º
1.38%
87º- 104º
1.12%
0.89%
C OMPET IT OR L OC ATIONS
62%
Visitors
of
Retargeting Com
petitor
Locations
LCompetitor
ocations S tores
Vis itors
- 46%
On SSite
ite at CCompetitor
om petitor
LLocations
ocations S tores
• Device type
Attribution
FOOT TRAFFIC (store visits)
223,323
We understand that campaigns are only successful if they are set up to
achieve an advertiser’s goals. This often means more than impressions and
clicks. We use both proprietary and third party solutions that include but are
not limited to the following:
(store visits,
14 days)
=
2.23%
X
(store
conversions rate)
10,000,000
(impressions)
$0.34
(what is this)
• Post click tracking via pixel
• Coupon Redemptions
• Purchase Intent Lift
• Placed
• In-ad activity
• Lead Capture
• Datalogix
• Ninth Decimal
• RM Engagement
• Install rate
• Nielsen Catalina
• Tune/Has Offers
• Visitation Rate
• Brand Awareness Lift
• Millward Brown
• Kochava
• Cost per Visit
• Favorability Lift
• Nielsen Vizu
Network Facts
Monthly Total Unique Visitors: 183 million
In-App / Mobile Web: 90% / 10%
Smartphone / Tablet: 85% / 15%
Video: 20%
© Copyright MobileFuse 2016
Defining Receptive Moments for the Mobile Mindset