Studio71 - SevenOne Media

A Company of ProSiebenSat.1 Media SE
Unterfoehring, September 2016
Studio71
Multi-Channel-Network Power
Only 7.1M combines the power of a Traditional Video Network with the
strength of a Multi-Channel-Network
TV Brands
Brands
Studio71
Massive Reach and
Target Group Coverage
Unique Content Power
TV, Special Interest, Webstars
Clasic Mediasales and
Individual Concepts
104 M. Video Views
90 M. Video Views
Source: own data, SevenOne Media; YouTube Analytics; comScore Video Metrix, Juli 2016
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185 M. Video Views
Studio71 – Unsere Strategie
Goal: Further expand the position as #1 Multi-Channel-Network
Manage and develop CREATOR
DISTRIBUTION of our CONTENT
EXTENSION of successful 7.1M
video products
GREATER REACH for advertisers,
BRAND SAFE
3
Unique combination of TV-contents as well as National & International
Webstars to attain a greater reach
Selected
brandsafe channels
Only with 7.1M
More extensions for an
even greater reach
TV Content
National Creator
4
International Creator
Premium Web-Only formate go along with strong TV Brands
Got to Dance
GNTM
Sixx
Gronkh
Let’s Play Together
Roman Atwood
The Voice of Ger.
Circus HalliGalli
LeFloid
JP Performance
Der letzte Bulle
The Voice Kids
Knallerfrauen
Promi Big Brother
Sarazar
Superwoman
Kelly MissesVlog
Switch Reloaded
Sophia Thiel
Let’s Play Poker
TheBeauty2go
The Mansion
Boyce Avenue
funnypilgrim
Last Man Standing
MadBrickMotion
Zombey
Kesslers Knigge
Epic Meal Time
Dner
GALILEO
taff
Michael Buchinger
DirtyWhitePaint
Davis Schulz
Enie backt
Family Fun Pack
Julia Beautx
Tom Shuffle
Honeyball
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Individual apps for our Creators
Sample of Display
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Success Story - The Power of Influencer and Digital Live
4 hrs
50k
live stream
concurrent users
0.5m
No.1
live views
on Twitter
2800
100m
in audience
impressions on Twitter
Sponsorships by SONY PlaystationPlus and Bethesda Fallout 4
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Booking Options to increase reach
1
Studio71 Direct Booking
2
Extension: Extend your reach with Studio71‘s combination product
3
Target Group Packages: >12 target groups packages to achieve a greater reach
4
100% Share of Voice
8
1 Studio71 Direct Booking
9
Studio71 Direct Booking: Topic Clusters
Rotation Studio71
Webstar Promis
85 M. VV
10
57 M. VV
101 M. VV
185 M. VV
Games
TV Brands
Movies & Series
Beauty & Fashion
14 M. VV
18 M. VV
Entertainment
136 M. VV
Studio71 Direct Booking: Site Rotation
Video Views per Month
185 M.
Socio-demographics Online
Age-set in %
31
22
15-24
25-34
16
17
35-44
45-54
58%
11
55+
42%
Source: VV: own data, Sozio: comScore Video Metrix 07/2016
11
Studio71 Direct Booking: Beauty & Fashion
Video Views per Month
18 M.
Socio-demographics Online
Age-set in %
43
27
15
7
15-24
25-34
35-44
35%
3
45-54
55+
65%
Source: VV: own data, Sozio: comScore Video Metrix 07/2016
12
Studio71 Direct Booking: TV Brands
Video Views per Month
57 M.
Socio-demographics Online
Age-set in %
26
23
15-24
25-34
15
16
15
35-44
45-54
55+
58%
42%
Source: VV: own data, Sozio: comScore Video Metrix 07/2016
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Studio71 Direct Booking: Games
Video Views per Month
85 M.
Socio-demographics Online
Age-set in %
37
21
15-24
25-34
17
35-44
77%
14
45-54
8
55+
23%
Source: VV: own data, Sozio: comScore Video Metrix 07/2016
14
Studio71 Direct Booking: Movies & Series
Video Views per Month
14 M.
Socio-demographics Online
Age-set in %
40
32
17
15-24
25-34
5
6
35-44
45-54
68%
55+
32%
Source: VV: own data, Sozio: comScore Video Metrix 07/2016
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Studio71 Direct Booking: Webstar Promis
Video Views per Month
101 M.
Socio-demographics Online
Age-set in %
46
19
15-24
25-34
11
15
35-44
45-54
62%
6
55+
38%
Quelle: VV: eigene Angabe, Sozio: Comcore Video Metrix 06/ 2015
Source: VV: own data, Sozio: comScore Video Metrix 07/2016
16
Studio71 Direct Booking: Entertainment
Video Views per Month
136 M.
Socio-demographics Online
Age-set in %
33
21
15-24
25-34
16
15
12
35-44
45-54
55+
61%
39%
Source: VV: own data, Sozio: comScore Video Metrix 07/2016
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Studio71 Direct Booking: Key Facts
PreRoll only, Spot with length up to 30‘‘, non skippable
Professional Content only
Content-Related targeting
Frequency Capping for Optimized Ad Frequency
3rd Party Ads and – Tracking only at the hands of Certified Providers
Possible booking of Multiscreen, Online and/or Mobile
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2 Extensions
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Studio71 Network extensions: available clusters
TV Brands
Brands
+
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Studio71
+

Maximum Reach Extension

Network Brands Extension

TV Brands Extension

Entertainment TV Extension

Sport TV Extension

Auto TV Extension

PC & Games TV Extension

Female TV Extension

Pro7 Extension

Sat.1 Extension

…
3 Target Group Packages
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Studio71: greater target group reach
Per
Extension:
Target Group
14 – 19 years
14 – 29 years
18 – 39 years
18 – 49 years
30 – 49 years
Maximum Reach
Network Brands
TV Brands
7.1M Video
Network
• >12 suitable target group
packages to increase reach
+
Overall Male
14 – 29 years
18 – 29 years
18 – 39 years
18 – 49 years
Overall Female
14 – 29 years
18 – 39 years
18 – 49 years
20 – 29 years
Source: Studio71, 71M own data
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Studio 71
Extension
• Combination of high affinity
channels for optimal contact
quality
• Minimal wasted address
accuracy of target group and
optimized contact
• Assembled with
YouTube Analytics to achieve
optimal targeting
194 M. Views
185 M. Views
Studio71 Extensions: Target Group Mixed
14 – 29 years
14 – 19 years
18 – 49 years
Sample Channel:
Sample Channels:
Sample Channels:
Sample Channels:
PayZed
Dner
Knallerfrauen
AndyGMes
The Voice Kids
Ran
The Voice of Germany
Gymondo
funnypilgrim
Gronkh
Abenteuer Leben
Sat1
71Comedy Int.
Circus HalliGalli
Galileo
Die Superhomies
GNTM
taff
LeFloid
Switch Reloaded
Share of
Target Group
37%
18 – 39 years
Population
Index
14%
258
Share of
Target Group
35,7%
Population
14,4%
Index
248
Share of
Target Group
43,4%
Population
27,4%
Index
Share of
Target Group
158
58,9%
Population
44,3%
Index
133
Source: comScore Video Metrix 07/2016
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Studio71 Extensions: Target Group Male
14 – 29 years
Male
Sample Channels:
Sample Channels:
18 - 49 years
Sample Channels:
Sample Channels:
ConCrafter
Sarazar
JP Performance
Ran
ranBoxen
Mein bester Feind
Let´s Play Poker
Kelly MissesVlog
Gronkh
Die Superhomies
Davis Schulz
Tom Shuffle
Circus Halligalli
JONAS
Galileo
Faktastisch
PC-Welt
Let´s Play Together
LeFloid
Rosins Restaurant
Share of
Target Group
68%
18 – 39 years
Population
Index
Share of
Target Group
Population
51,9%
131
25%
7,3%
Index
342
Share of
Target Group
32,9%
Population
Index
Share of
Target Group
14%
235
41,7%
Population
Index
22,6%
185
Source: comScore Video Metrix 07/2016
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Studio71 Extensions: Target Group Female
14 – 29 years
Female
Beispiel-Kanäle:
Beispiel-Kanäle:
Beispiel-Kanäle:
Beispiel-Kanäle:
GNTM
The Voice Kids
The Voice of Germany
Sixx
Knallerfrauen
Michelle Burke
Christina Tiger
Sophia Thiel
The Biggest Loser
Kelly MissesVlog
taff
Sat.1
funnypilgrim
Julia Beautx
Switch Reloaded
Sweet & Easy - Enie Backt
Got to Dance
Meggyxoxo
Circus HalliGalli
Tastify
Share of
Target Group
37,2%
18 - 49 years
18 - 39 years
Population
Index
48,1%
77
Share of
Target Group
12,3%
Population
Index
7,1%
173
Share of
Target Group
17,5%
Population
Index
Share of
Target Group
13,5%
130
22,4%
Population
21,7%
Index
103
Source: comScore Video Metrix 07/2016
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Key Facts: Target Group Packages
The best of two worlds: nugg.ad by 7.1M + Target Group Packages on Studio71
>12 Target Group Packages, compiled in age and gender
Excellent Address of desired target group
Greater Reach in the target group
For Extensions: Maximum Reach, Network Brands and TV Brands
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4 100% Share of Voice
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„100% SoV“: exclusive placement in a channel
Types of advertising: InStream in tandem with InPage*
Overlay Tandem 300x250
PreRoll Tandem 300x60
InPage:
300x250
InStream:
PreRoll bis 30 Sekunden
InStream: Overlay
InPage:
300x60
*PreRoll is only delivered on mobile devices
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USPs: exclusive placement „100% SoV“
Brandsafe: Placement in Original Content
Standalone-Presence at all
InStream- and InPage-advertising spaces
100% of the target group is reached
Usable spots up to 30 seconds
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Key Facts: 100% SoV
Exclusive Placement (booked volume)
Standalone-Presence at all InStream- and InPage-advertising spaces
Professional Content only
TV- and Non-TV-content possible
Spots with a length up to 30“, non skippable
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Summary
Only 7.1M combines the power of a traditional Video network with the strength of a MCN
Now more than 379 M. Video Views per month
More young target groups
Complete content power: TV, Special Interest, Influencer
Booking options for extended reach
1. Studio71 Direct Booking
2. Extended Booking Unit
3. Target Group Packages
4. 100% Share of Voice
Individual Concepts- and Branded Entertainment Production
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Contact
SevenOne Media GmbH
Medienallee 4
D-85774 Unterföhring
Tel. +49 (0) 89/95 07 – 40
Fax +49 (0) 89/95 07 – 43 99
Sales Region Hamburg
An der Alster 47
D-20099 Hamburg
Tel. +49 (0) 40/44 11 16 – 0
Fax +49 (0) 40/44 11 16 – 66
Sales Region Frankfurt
Rotfeder-Ring 11
D-60327 Frankfurt/Main
Tel. +49 (0) 69/27 40 01 – 0
Fax +49 (0) 69/27 40 01 – 30
Sales Region Düsseldorf
Zollhof 11
D-40221 Düsseldorf
Tel. +49 (0) 2 11/4 96 94 – 0
Fax +49 (0) 2 11/4 96 94 – 20
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