Last Year`s Show Guide

Transcription

BIG IDEAS. REAL-WORLD SOLUTIONS.
FEBRUARY 23-24, 2016
CE
New York Marriott at the Brooklyn Bridge
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LEGACY SPONSOR
Welcome to the second annual
Quirk’s Event! We are excited to have
you here. It’s a sellout – thanks to all
of you! If you are new to the event, you
will quickly notice that it is different
from other research industry gatherings. To keep costs down and make the
event more inclusive, we’ve trimmed or
downsized some standard conference
features such as expensive keynote
speakers and bland luncheons.
We haven’t deemphasized the
features you’ve told us matter most: education and networking. The
center of the event is the expo hall. With 100+ leading companies and
associations from all facets of the industry, the expo hall is a great
place to learn about all of the latest offerings. Make sure you explore
the space, as exhibitors are delivering some great experiences. A complete list of all the experiences can be found starting on page 6.
We also have 85 educational workshops and more than 40 hours of
learning! The sessions cover a wide range of topics and are focused on
providing practical information that you can implement quickly. The
sessions are also just 30 minutes long to ensure that speakers keep their
presentations targeted and concise. All speakers have agreed to the
Q-Mandments – Quirk’s guidelines for presenting an educational and
engaging session. Look for the list of Q-Mandments in each session room.
Lastly, the event is designed with networking opportunities in
mind. The Quirk’s Connect app gives you important event information
and lets you network with all participants at the event. Visit page 62
for more information, or use the QR codes on the cover and page 4.
Morning and afternoon breaks, along with a 90-minute lunch, allow
time to connect with colleagues. Also, join us for Cocktails with Quirk’s
in the expo hall on Tuesday night for tasty appetizers and creative
drinks. Afterwards, keep the evening going with the MR Jam Session
presented by Beta Research Corporation. (Information on all networking events can be found on page 62.)
As with all of our endeavors, we couldn’t have done it without the
support of our sponsors, exhibitors and speakers! Their time and effort
have made this event possible – so our thanks go out to them!
We are proud to announce that in 2017 we will be expanding The
Quirk’s Event to the West Coast. The West Coast show will be in Orange
County in late February with the East Coast event taking place in
mid-March.
We want to make The Quirk’s Event a regular occurrence and a
regular part of your ongoing efforts to learn and grow as marketing research and insights professionals, so please let me know your thoughts
on how we can improve your experience here.
Sincerely,
PLATINUM SPONSOR
GOLD SPONSORS
SILVER SPONSORS
OTHER SPONSORS
Steve Quirk, President
Quirk’s Marketing Research Media
The
Event 2016 • www.thequirksevent.com • 3
Welcome. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Experiences. . . . . . . . . . . . . . . . . . . . . . . . . . 6
#QuirksEvent
@QuirksMR
n The Expo Hall
Map & Directory. . . . . . . . . . . . . . 12
Exhibitors. . . . . . . . . . . . . . . . . . . . . . 14
Area Restaurants. . . . . . . . . . . . . . . . . . 47
n Tuesday, February 23
Schedule At-a-Glance. . . . . . . 48
Food Options. . . . . . . . . . . . . . . . . . 46
Workshop Descriptions. . . . . 49
Complimentary coat
check is available
outside the expo
hall thanks to our
sponsor
n Wednesday, February 24
Schedule At-a-Glance. . . . . . . 56
Food Options. . . . . . . . . . . . . . . . . . 54
Workshop Descriptions. . . . . 57
Networking . . . . . . . . . . . . . . . . . . . . . . . . . 62
WI-FI:
Complimentary Wi-Fi is
available in the Expo hall
courtesy of Network name: Quirks_2016
Password: prodegemr
4 • The
Event 2016 • www.thequirksevent.com
See page 47
for a list of great
local area lunch
spots
Quirk’s Connect
App & Mobile site
Network with your fellow Event
attendees with the Quirk’s
Connect App for iOS and Android
or the Quirk’s Connect mobile
site. See www.thequirksevent.
com/connect for more
information
Sponsored by
I NC E N TI V E S
R E WA R D S
G I FTS
1-866-486-2359
What’s your Brand’s
Personality?
Get Charged Up! Visit Research
Now’s Mobile Charging
Station
EXPERIENCES
Sponsored by B2B International
Booth 508
Visit B2B International at Booth 508
to take a short survey to determine
your brand’s personality type. After
getting the results of the test, B2B International with provide information
about your brand’s personality type
and how brands with that personality
can succeed and grow.
Sponsored by Research Now
Booth 302
No matter where you go, I bet
you rely on mobile devices to
stay connected to friends, family and work. At The Quirk’s
Event, if your phone or tablet battery runs out it could
mean a lot of missed opportunities for networking, not to
mention not being able to look up the time for your next tour or presentation. Visit Research Now at Booth 302 to find out what exciting things
they have going on and to keep your devices fully charged and operating
flawlessly.
Tension Flows Away with
a Massage at Communicus’
Booth. Plus Prizes!
Sponsored by Communicus
Kiosk M
Wrap the massager comfortably
around your neck, then choose from
a variety of pre-programmed settings to maximize your comfort and
relaxation. While you are enjoying a
nice neck and shoulder massage, take
a moment to learn about all of the
exciting things Communicus has to offer. Pick up an informative brochure,
a pen and some candy while you are
there. And don’t forget to leave your
business card and be included in the
raffle for your very own neck massager to take home.
Watch Art Come Alive with
InsideHeads
Apple iWatch Giveaway by
FUEL!
Visit InsideHeads at Booth 601 in the
networking lounge and enjoy their
talented caricaturist. Stop by and get
your mug sketched! Available at select
times on both days.
Visit Booth 712 for a chance to win in
FUEL‘s Apple iWatch giveaway.
Sponsored by InsideHeads
Booth 601
Enter to Win an Apple Watch
Sport with Babbletype!
Sponsored by Babbletype
Booth105
Visit Babbletype at Booth 105 to enter
for your chance to win this Apple
Watch Sport – 38mm Gold Aluminum
Case with Antique White Sport Band. The Apple Watch Sport features:
an anodized aluminum case, Ion-X glass, a Retina display
with Force Touch, Composite back, a Sport Band with
stainless steel pin, a Digital Crown, a Heart rate
sensor, an accelerometer and a gyroscope. It has an
Ambient light sensor, Speaker and microphone,
Wi-Fi (802.11b/g/n 2.4GHz), Bluetooth 4.0, Up to 18
hours of battery life and is Water resistant. Fits
130–200mm wrists.
If you do not win the watch, you could still walk
away with something great. Runner up gets a $250
certificate for Babbletype services!
6 • The
Sponsored by FUEL
Booth 712
Test Your Luck
at Plinko!
Sponsored by Digsite and
Virtual Incentives
Booth 204
Digsite will partner with
Virtual Incentives to host
“Sprint Plinko” at their
booth this year. Drop by
Booth 204 to try your luck
to win eGift Cards provided
by Virtual Incentives (Booth
411), coffee tumblers and the
grand prize - a free Digsite
Sprint.
What’s Your Brain Health IQ?
Take the quiz and enter to win
a $200 Amazon Gift Card!
How much do you know about your
brain and brain health? Stop by the
W5 booth 505 anytime to take a Brain
Health Quiz and enter to win a $200
Amazon Gift Card. And, don’t forget
to attend Boosting Brain Health:
Using Concept Testing to Look Inside
Consumers’ Minds on Tuesday at
9:15am, Room 2, presented by AHA
and W5.
EXPERIENCES
Sponsored by W5
Booth 505
Check Your Coat.
Meet Chewbacca!
Sponsored by Full Circle
Next to the Coat Check
Nope. It’s not a galaxy far, far away. It’s the Quirks Event 2016 coat
check! And thanks to the Full Circle Research Co., you’ll get to take a
photo with a Wookiee on Registration Morning. May Quality Sample be
With You!
For
Whatever
Ails You …
Sponsored by 3Q Global
Kiosk F
Whether it’s from the
crazy weather, from the
travel, or over indulgence
at Cocktails with Quirks
and The Research Club, 3Q
Global has just what you
need. Visit us at KIOSK F,
conveniently located by the
restrooms, to pick up one of
3Q Global’s custom Hangover
Kits. While you’re there, be
sure to ask Traci and Lori
what 3Q Global can do for
your next research project.
Whether it be full service,
data collection, fieldwork,
text analytics or something
out of the ordinary, we are
your market research connection.
Experience Virtual Reality with
LRW
Sponsored by LRW
Booth 702
Experience virtual reality firsthand with LRW!
Immediately upon slipping on VR goggles, every
system in your brain tells you that you are somewhere else. Enter a new
realm and ride a rollercoaster, fly through a city like Superman or stand
hundreds of feet above the ground on the side of a skyscraper.
In a world where it’s possible to change the laws of physics and time, it’s
hard to tell where reality ends and virtual reality begins. Stop by the
Golden Ballroom to experience the power of virtual reality to change
hearts and minds.
The
The Quirk’s Event Expo Bingo!
Sponsored by Quirk’s
Cards available at registration
EXPERIENCES
With more than 90 exhibitors, the Expo
Hall at the The Quirk’s Event should have
something for everyone. Check out each
booth for industry information, education,
live demonstrations and experiences and
more. Before you go exploring, be sure to
snag an Expo Bingo card for yourself. Collect
at least 30 stamps and you will be entered for a
chance to win the great prizes listed below.
Marketing Systems Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Gift Card
G3 Translate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Amazon Gift Card
Aha! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Amex Gift Card
Focus Forums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50 Gift Card
Fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50 Amazon Gift Card
3Q Global . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Amex Gift Card
Adapt Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Gift Card
Vault Consulting, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . GoPro camera
CMI - Community Marketing and Insights . . . . . . . . . . . . . . . Bose Headphones
Schlesinger Associates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Gift Card
Babbletype LLC . . . . . . . . . . . . . . . . . . . . . . 64GB USB 3 Memory Stick w/ case
SurveyWriter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50 Visa Gift Card
Focus Forward LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $200 Visa Gift Card
Front Room Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50 Visa Gift Card
Survey Center Focus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Gift Card
Interactive Video Productions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Cash
Research House . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Cash
Fieldwork . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Apple Watch
Thoroughbred Research Group . . . . . . . . . . . . . . . . . . . . . . $100 AmEx Gift Card
CMNTY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Virtual Reality Glasses
Intengo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150 Gift Card
Voxco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Amazon Gift Card
RTi REsearch . . . . . . . . . . . . . . . Sanho Hyper Juice Plug Battery Phone Charger
Focus Pointe Global . . . . . . . . . . . . . . . Fitbit Charge Wireless Activity Wristband
QualQuant Signals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Amazon Gift Card
Shugoll Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Visa Gift Card
GSS Insight, LLC . . . . . . . . . . . . . . . . . Fujifilm Instax Mini 8 Instant Film Camera
Lightspeed GMI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wireless Bluetooth Speaker
Quirk’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $200 Best Buy Card
Quirk’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300 Southwest Airlines Card
Jibunu Makes Pigs Fly!
Sponsored by Jibunu
Booth 709
Come make pigs fly with Jibunu! Try
our flying pigs game for a chance at
winning a t-shirt.
8 • The
But that’s not all. Jibunu will also
have an interactive card game using
their proprietary platform, which can
be adapted and customized to both
qualitative and quantitative research
needs. Players will be entered for a
chance for one of three $50 American
Express Gift Cards. Check them out at
Booth 709!
Win Win Win with Focus
Forums!
Sponsored by Focus Forums
Booth 712
Drop by Booth 712 and visit Focus
Forums for your chance to win one of
three $100 Visa Gift Cards to be given
away in their drawings.
You Could Walk Away with
Thousands
Sponsored by Marketing Systems
Group
Booth 611
Don’t leave The Quirk’s Event without
dropping by Booth 611 to visit with
Marketing Systems Group. While
there, enter your name in their drawing for $50 worth of lottery tickets.
Who knows how much you might
win?!
Get Fit with Front Room
Research!
Sponsored by Front Room Research
Kiosk E
Don’t forget to leave a business card
when you visit Front Room Research
at Kiosk E for your chance to take
home a FitBit Flex.
It’s Time for a Giveaway! Visit
CMNTY Corporation
Sponsored by CMNTY Corporation
Kiosk P
Come check out CMNTY Corporation
at Kiosk P. While there, you could
be the lucky one to win one of their
booth giveaways!
Win an iPad with AcuPOLL
Sponsored by Acupoll
Booth 704
Visit Booth 704 to learn how to break
the rules and win the innovation
race through AcuPOLL’s revolutionary
concept testing techniques or their
new Qual-Quant sessions on iPads.
You didn’t win PowerBall, but you can
win this … bring your business card
to enter!
Sponsored by MREF
Registration Hall
The Quirk’s Event is proud to support The Marketing Research Education
Foundation (MREF). The mission of MREF is to unify, inspire and activate the marketing research community to focus its collective resources
to educate children worldwide. You can learn more by visiting www.MRGivesBack.org. The MREF is aiming to raise $150,000 in 2016 to achieve
our mission – but we need your help.
Test your
Knowledge
with
Schlesinger
Associates
Sponsored by Schlesinger
Associates
Booth 207
Are you the king/queen
of Trivial Pursuit or your
favorite bar trivia? Test your
knowledge by participating
in Schlesinger‘s trivia contest at Booth 207. While you
are there, be sure you enter
to win one of their raffle
prizes.
Many exhibitors have agreed to pledge $2 to $5 per attendee they scan
with their lead-retrieval device to the MREF. Quirk’s will match all
pledges up to $10,000. So please stop by these booths to help MREF’s very
worthy cause. Look for the MREF logo.
EXPERIENCES
Help the MREF Educate Children
Around the World!
Interactive Video Productions (IVP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 613
CMI – Community Marketing and Insights . . . . . . . . . . . . . . . . . . . . . . . . Kiosk N
Civicom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 202
Adapt, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 610
The Olinger Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kiosk A
AcuPOLL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 704
3Q Global . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kiosk F
Schlesinger Associates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 207
icanmakeitbetter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 314
Intengo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 107
20|20 Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 410
Opinions, Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 310
Confirmit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 305
Shugoll Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 510
Voxco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 706
G3 Translate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 110
Survey Center Focus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kiosk D
Gift Card Giveaway by RTi
Research!
Sponsored by RTi Research
Booth 412
Stop by Booth 412 to see what is new
with RTi Research. While you’re
there, enter their drawing to win a
$100 Amazon gift card.
The
You Can be a Winner with
Adapt Inc.
EXPERIENCES
Sponsored by Adapt Inc.
Booth 610
Come by and see Adapt Inc. at Booth
610 where you can enter to a $100
Gift Card to be given away during The
Quirk’s Event.
Find a Balanced Research
Approach with Thoroughbred
Research
Sponsored by Thoroughbred Research
Booth 306
Visit Thoroughbred Research at Booth
306 to snag one of their signature
Balance Toys and enter for a chance
to win a $100 AmEx gift card.
Aha! is giving away an iPad
Mini
Pilot your own Drone with
SurveyWriter
Sponsored by SurveyWriter
Booth 708
Visit SurveyWriter at Booth
708 to enter to win your very
own Parrot Rolling Spider
Mini Drone. This ultracompact drone flies indoors and
outdoors so you can use the
wheels to maneuver it up walls
and along ceilings or perform
tricks in the air. The vertical
camera lets you take aerial
photos during flights that you
can save and share with friends
on social media.
Sponsored by Aha!
Booth 604
Drop off your business card when
you visit Aha! at Booth 604 for your
chance to win an iPad Mini.
Win Big with Phoenix
Marketing International!
Sponsored by Phoenix Marketing
International
Booth 615
Phoenix Marketing International will
be giving away 2 iPad Minis and 2
Beats by Dre headphones during The
Quirk’s Event. Visit them at Booth 615
for your chance to win.
Stay Dry and Cool with C&C
Market Research
Sponsored by C&C Market Research
Booth 617
Visit C&C Market Research at Booth
617 to enter to win the umbrellas
and koozies they will be giving away
during the show.
Take your Chance on a Prize
with AIP!
Sponsored by AIP Corporation
Booth 3
Visit AIP Corporation‘s Booth 3 to enter for your chance to win one of the
fun prizes they will be giving away
during The Quirk’s Event 2016.
10 • The
What does your Face Say about
You? Noldus Interactive Demo &
Giveaways
Sponsored by Noldus
Booth 713
Your body language may be
giving away more than you
think. Visit Noldus at Booth
713 for a live demo of their
FaceReader™ facial expression recognition software.
FaceReader™ is the premier
professional software for
automatic analysis of facial
expressions. It is used worldwide at more than 400 universities,
research institutes and companies in
many markets, such as consumer behavior research, usability studies, psychology, educational research and market
research. FaceReader automatically
analyzes six basic facial expressions and calculates gaze direction, head
orientation and person characteristics. The Project Analysis Module is
ideal for advanced analysis and reporting: you quickly gain insight into
the effects of different stimuli.
While you are there for the demonstration, you can also play Sudoku for
prizes, win stress balls and Noldus buttons and enter a drawing to win a
free FaceReader™ pilot project.
Win a Prize from Focus Pointe
Global!
Take Home an Apple
Watch Sport from SSI!
Focus Pointe Global at Booth 209 will
having a drawing for a SONOS PLAY:3
Smart Speaker. Visit them for your
chance to win.
Sponsored by SSI
Booth 502
Visit SSI at Booth 502 for your chance to win a new Apple
Watch Sport. The Apple Watch Sport features: an anodized aluminum case, Ion-X glass, a Retina display with Force Touch, Composite back, a Sport
Band with stainless steel pin, a Digital Crown,
a Heart rate sensor, an accelerometer and a
gyroscope. It has an Ambient light sensor,
Speaker and microphone, Wi-Fi (802.11b/g/n
2.4GHz), Bluetooth 4.0, Up to 18 hours of
battery life and is Water resistant.
Be a Winner! Enter for your
Chance at Provalis’ Raffle
Prizes
Sponsored by Provalis
Booth 509
Provalis in Booth 509 will have a
raffle in their booth to win a one year
licence of their text analytics tools.
Drop by and enter your name for a
chance to win.
EXPERIENCES
Sponsored by Focus Pointe Global
Booth209
Treats for you and Fido from
Market Cube
Sponsored by Market Cube
Booth 513
Win some Swag from Clear
Seas!
Prize Drawings at Shugoll’s
Booth 510
Check out Clear Seas Research‘s Booth
316 to find out what new things they
have going on. While you are there,
check out the cool swag they will be
giving away during the show.
Shugoll will be doing two separate
drawings at throughout The Quirk’s
Event. Don’t forget to put your name
in when you visit them at Booth 510.
They will be giving away a $150 gift
card and a 1-day Facility Rental worth
$1,800 for use at one of their DC-area
Focus Group facilities.
Sponsored by Clear Seas Research
Booth 316
Demo of Protobrand’s Meta4
Insight Tool
Sponsored by Shugoll
Booth 510
Sponsored by Protobrand
Kiosk G
Visit Kiosk G for a demonstration
of Protobrand‘s Meta4 Insight tool.
Learn how to uncover deep emotional insights and better understand
consumer brand relationships. Meta4
Insight is an innovative research application that reveals people’s hidden
thoughts, feelings and motivations to
develop actionable insights for brand
development. Our Visualytics give
instant, real-time access to data and
analytics from a Meta4 Insight study.
Win Big with Quest Mindshare!
Sponsored by Quest Mindshare
Booth 102
Make sure to visit Quest Mindshare at
Booth 102. They will be giving away
an iPad and a television during The
Quirk’s Event.
Visit Market Cube at Booth 513 to
snag a bag of Cool Canine Natural Dog
Treats for your best four legged friend
and enter to win some goodies for
yourself as well.
The Henne Group Brings a
Touch of Wyoming to NYC
The Henne Group
Kiosk O
The Henne Group will be raffling off
a “Best of Wyoming” gift basket. Drop
off your business card at Kiosk O for
your chance to win.
Win a $100 Gift Card
with The Olinger Group
Sponsored by The Olinger Group
Booth Kiosk A
Don’t forget to visit The Olinger Group at Kiosk A
to find out what they have in store for 2016. Drop
off a business card to be in their drawing for a
$100 Visa Gift Card while you are there.
The
1
THE EXPO HALL
Room
Networking Lounge
Room
2
Room
3
COAT CHECK
Entrance
Room
4
Experience
Registration Hall (RH)
Coffee & Beverages
Room
Booth
Company Name
410
20|20 Research
Kiosk F
3Q Global
704
AcuPOLL Precision Research, Inc. 610
Adapt, Inc.
604Aha!
3
AIP Corporation
402
Amazon Gift Cards
507AnswerQuest
12
Askia - Software for Surveys
508
B2B International
105Babbletype
407
Baltimore Research
111
Bellomy Research
7
Beta Research
11
Brado Creative Insight
506BuzzBack
617
C&C Market Research
202Civicom
316
Clear Seas Research
Kiosk N
CMI - Community Marketing & Insights
Kiosk P
CMNTY Corporation
Kiosk M
Communicus
305Confirmit
8
Consumer Centers
512
CRG Global
606
Critical Mix
512CSS/datatelligence
711Dapresy
406dataSpring
204Digsite
205Dub
307
D’Well Research
RHESOMAR
701E-Tabs
703Fieldwork
Kiosk J
Fine Research
404
Focus Forward/Panel Direct
209
Focus Pointe Global
1Focuscope
712FocusForums
605FocusVision
12 • The
Booth
5
Snacks
Restrooms
Cell Phone Lounge
Company Name
Kiosk E
Front Room Research
712FUEL
110
G3 Translate
700
Gazelle Global
206
GMO Research
2GSSInsight
314icanmakeitbetter
RH
IIR USA
601InsideHeads
502
Instantly (Now SSI)
107Intengo
613
Interactive Video Productions
5
IPC - International Point of Contact
705
Issues & Answers Network Inc.
507
Jackson Associates
709Jibunu
605
Kinesis Survey Technologies
612
L&E Research
702
Lieberman Research Worldwide (LRW)
103
Lightspeed GMI
10
M3 Global Research
513
Market Cube
5
Market Probe International Inc.
611
Marketing Systems Group
311
MarketVision Research
13
MFour Mobile Research
Kiosk H
Michigan State University
6
MindField Online ™
208Neuro-Insight
713Noldus
409
Opinion Access Corp.
310
Opinions Ltd.
710P2Sample
RH
Paramount Market Publishing Inc.
9Passenger
615
Phoenix Marketing International
Kiosk G
Protobrand
509
Provalis Research
104
QualQuant Signals
102
Quest Mindshare
602Quester
Booth
Company Name
RH
Research & Results
511
Research America
312
Research House
302
Research Now
RH
Research Rockstar
412
RTi Research
405
Russell Research
408
Sample Answers
207
Schlesinger Associates
309
Scientific Telephone Samples
510
Shugoll Research
203
SIS International
608
Smarty Pants
Kiosk B
SoapBoxSample
502SSI
4SSRS
313StickyDocs
Kiosk L
Streamworks
Kiosk D
Survey Center Focus
708SurveyWriter
Kiosk C
Swift Prepaid Solutions
14
Tango Card
707
Telepoll Market Research
512
Test America
Kiosk O
The Henne Group
RH
The Marketing Research Education
Foundation (MREF)
6
The McMillion Companies
Kiosk A
The Olinger Group
Kiosk I
The Principles of Market Research - Univ. of
Georgia & MRII
Kiosk K
thinqonline
306
Thoroughbred Research Group
211
Tobii Pro
504Toluna
106
Vault Consulting (Centrac – A Division of
Veris Consulting is now Vault Consulting)
411
Virtual Incentives
706Voxco
505W5
20|20 Research
EXHIBITORS
BOOTH 410
20|20 Research is a pioneer
in online qualitative research
with industry-leading software,
nationwide recruiting and
unmatched training, technical
support and project management.
Featuring QualBoard®, the leading
global online qualitative platform.
The QualBoard® system includes
innovative Webcam capabilities,
concept and advertising features,
real-time translation tool and hybrid
quant-qual features. QualMeeting™
is a leading international, real-time
Webcam interviewing platform,
with in-home mobile ethnography
and virtual intercepts. Visit our
Web site to learn more about our
products and services plus view
our schedule of Webinars on online
qualitative research.
www.2020research.com
3Q Global
KIOSK F
3Q GLOBAL is a full-service market
research agency providing creative
and innovative research solutions
with quality and efficiency. Our
team is experienced in qualitative,
quantitative, online and in-person
methodologies. Powered by
Quick Test/Heakin and Discovery
Research Group, we are the driving
force behind any research study in
providing unlimited resources and
knowledge to ensure your project’s
success. Whether it be fullservice, data collection, fieldwork,
text analytics or something out of
the ordinary, 3Q GLOBAL is your
Market Research connection.
www.3Q-Global.com
www.acupoll.com
AcuPOLL Precision
Research Inc.
BOOTH 704
AcuPOLL empowers clients to
successfully discover, evaluate and
improve new product innovations
and major marketing initiatives
through 1) innovative and advanced
concept testing methodologies,
and 2) a uniquely powerful
qual-quant technique AcuPOLL
pioneered for the industry in
’90s and recently introduced on
iPads. We have built one of the
largest innovation databases in
the world, with over 50,000 ideas,
concepts, ads, packages and
products serving 2/3 of the Fortune
500 consumer firms and other
diverse clients across 35 countries.
Our methods help clients better
TRUST IN RESEARCH
Strategic, full-service market research solutions focused on measuring...
BRAND POSITION
attitudes, awareness, usage, image
CUSTOMER EXPERIENCES
satisfaction, wants/needs, likelihood to recommend, loyalty/advocacy
MARKETING EFFECTIVENESS
target audience reach, message impact, ability to cause action
PRODUCT DEVELOPMENT
concept testing, product needs identification, nomenclature, pricing, marketing
14 • The
understand passionate appeal, who
likes their ideas, their sources of
competitive advantage and how
to improve them. These methods
provide a valuable alternative to
traditional approaches in which
ideas that don’t have broad appeal,
tend to look bad. AcuPOLL Live
with Predictive Qualitative™
on iPads helps clients develop
stronger ad/marketing campaigns
and other initiatives, with the
confidence of quant and probing
of qual all in one step, providing
greater clarity for better decisions
and more interative learning.
Adapt Inc.
Founder
BOOTH 610
Over 30 years of survey processing
experience dedicated to the
market research industry. Services
include: comment coding (over
30 languages); mobile media
coding; text analysis; survey
printing and mailing; inbound mail
management; image scanning and
traditional data capture; verbatim
keying and editing; transcription.
We have extensive experience
in health care, consumer and
employee research. When you
need fast and accurate survey
processing services, call the
experts at ADAPT Inc.
www.adaptdata.com
THE NEXT GENERATION
ONLINE QUAL PLATFORM
Aha!
Founder
BOOTH 604
Aha! The next generation social
and mobile-friendly online
marketing research platform
enables clients, marketing research
companies and consultants to
easily create fully customizable
and engaging qualitative consumer
studies at a fraction of the cost of
traditional research studies. Aha!
features a comprehensive suite of
intuitive and interactive activities
and dashboard analytics. The drag
and drop technology makes it easy
to set up studies quickly.
www.ahaonlineresearch.com
B-to-B SAMPLE YOU CAN TRUST
myCLEARopinion specializes in high-quality B-to-B industry sample, providing access
to a unique and powerful audience of decision-makers for your research projects. Our
responsive and active panel members form a carefully nurtured online community;
recruited from specific and demographically diverse market sectors.
myCLEARopinion provides panelists with expertise in a variety of industries:
• HVAC
• Engineering
• Architecture/
Construction/
Maintenance
• Packaging
• Flooring/Floor
Maintenance
• Plumbing
• Electrical
• Safety & Security
• Manufacturing &
Logistics
• Food & Beverage
Product &
Development
• Food Retailing
• Specialty Food
Markets
• ...and others
We offer full-service custom research solutions, which may include access to
myCLEARopinion Panel.
We’re your clear choice for skilled industry B-to-B sample.
Contact us at 248-786-1683 or [email protected]
www.clearseasresearch.com
Contact us at 248-633-4930 or [email protected]
www.mcopanel.com
Reward better.
™
Welcome to The Quirk’s Event!
Visit us at Booth #411 and join us
February 24 at 1:30 pm in Room 2 to
learn about the “Rules of Engagement,”
with Jonathan Price and Kristin Luck!
virtualincentives.com
@VirtualRewards
[email protected]
/virtual-incentives
800.854.6390
/Virtualincentives
AIP Corporation
EXHIBITORS
BOOTH 3
AIP Corporation is the Tokyobased provider of proprietary
online panels for market research
data collection covering Japan,
China, Korea, Taiwan, Hong Kong,
Singapore, Thailand, Malaysia,
Indonesia, Vietnam, India, Australia
and the Philippines. Other services
include: a twice-monthly omnibus,
custom communities, IHUTs,
online focus groups, programming,
hosting and more. We are
experts at mixed methodology
data collection. Through our
international partnerships, we offer
global coverage. AIP maintains
fully staffed offices in Tokyo,
Hong Kong, London, New Delhi,
New York, Seoul, Shanghai and
Singapore.
www.aip-global.com
Amazon Gift Cards
Gold Sponsor
(See ad on page 5)
BOOTH 402
The Amazon Gift Cards for
Businesses program provides
organizations of all sizes with
16 • The
easy access to the Amazon.com
experience. Our customers use
our cards as incentives, gifts and
rewards for their employees,
customers and partners. We help
clients achieve a higher level of
business performance – rewarding
behavior, increasing engagement
and cutting costs. Our program
offers organizations a range of
solutions that provide their target
audience with value that can be
used on Amazon.com without
fees or expiration dates. We offer
customizable digital and physical
gift card options, e-mail fulfillment,
bulk codes and an API that can be
integrated into existing platforms
or systems for real-time, direct-tocustomer fulfillment.
www.amazon.com/incentives
AnswerQuest
Founder
BOOTH 507
AnswerQuest, located just nine
miles from the city center, is
Boston’s only hybrid facility,
offering both sensory and CLT
work in addition to luxurious focus
group space. A true CLT center,
AnswerQuest’s offices are entirely
flexible, offering a 600-square-foot
room that accommodates up to
40 laptops, displays up to 16 feet
tall and has even been converted
to a gym. Specializing in food
and beverage, AnswerQuest has
a team of sensory specialists,
including a trained chef, to ensure
the highest quality research and
client meals.
www.answerquestresearch.
com
Ascribe
Hotel Key Card Sponsor
(See ad on page 16)
Ascribe’s leading text analytics
software and coding services
quickly transform open-ended
customer comments into
actionable insights, enabling
informed decisions, relevant
product development, exceptional
customer journeys, revenue and
profit growth. Our technologies
analyze unstructured data from
many sources, including survey,
social and call center (speech-totext) feedback and customize easily
for use in any language. Since
1999, we have driven continuous
innovation, serving the world’s
top research firms and processing
hundreds of millions of comments
annually for elite brands across 57
countries.
www.goascribe.com
Askia - Software for
Surveys
BOOTH 12
At Askia - Software for Surveys,
we have a passion for market
research, which is why we’re
dedicated to the MR industry. We
are a team of geeks, researchers,
product testers, statisticians,
fanatical client support specialists,
usability experts and quantitative
research enthusiasts. With
powerful yet easy-to-use products
for CATI, CAWI, CAPI, mobile
and multimode data collection,
predictive dialing, online and offline
data analysis as well as community
management (MROCs), we believe
that Askia has the most flexible
market research software in the
industry and the best technical
team behind it.
www.askia.com
B2B International
EXHIBITORS
BOOTH 508
B2B International is a specialist
business-to-business market
research consultancy that provides
customized B2B market research
and intelligence studies on a global
scale from its offices across North
America, Europe and Asia-Pacific.
We challenge the status quo and
use skillfully collected evidence to
empower B2B brands to grow and
reach their full potential.
www.b2binternational.com
Babbletype
(See ad on page 18)
BOOTH 105
Babbletype is a transcription,
translation and content analysis
firm supporting the market
research industry. The company
specializes in low cost, high
capacity, fast turnaround, human
only, native only audio-to-text
services. With reliable quality,
efficient operations, responsive
service surprise pricing, and
expertise in business process and
18 • The
project management, Babbletype is
a trusted partner of many industry
players, delivering everything
from small consumer studies to
large scale, multi-lingual, multimarket pharma projects. Services
include verbatim and summarized
transcripts, master transcripts and
content analyses from English and
foreign language sources.
www.babbletype.com
Baltimore Research
BOOTH 407
Baltimore Research is an
innovation-driven full-service
marketing research firm and
focus facility offering a broad
portfolio of online and offline
data collection research services,
including focus groups, depth
interviews, consumer surveys,
ethnography, usability tests, CLTs
and mock trials to a wide variety
of industries. We are located in the
most prestigious area of Baltimore
and provide comprehensive
recruiting, moderating and client
service in our cutting-edge focus
group facility. The research facility
is centrally located and convenient
to all socio-economic sectors of
Baltimore.
www.baltimoreresearch.com
Bellomy Research
Founder
BOOTH 111
Bellomy Research is a full-service
marketing research firm partnering
with leading organizations to
deliver the knowledge and
insights that drive critical business
decisions. Our work spans both
B2C and B2B environments with
qualitative and quantitative insight
solutions spanning strategy and
market segmentation, branding,
customer experience and journeys,
retail and category leadership,
product innovation, advertising and
communication and digital user
experience.
www.bellomyresearch.com
Beta Research
Corporation
MR Jam Session Sponsor
BOOTH 7
Beta Research helps industry
leaders in media, health care
and consumer products get the
information they need to connect
more effectively with their desired
markets. We use both cutting-edge
technology and the full spectrum
of established approaches to
create custom research studies
that support strategic business
decisions. Beta Research is
certified as a women’s business
enterprise through the Women’s
Business Enterprise National
Council (WBENC).
www.betaresearch.com
Brado Creative Insight
BOOTH 11
Brädo Creative Insight is a
strategic marketing research
agency working exclusively with
large global clients. Comprised of
people with ad agency creative
and planning backgrounds as well
as brand management experience,
Brädo knows the difference
between interesting observations
and recommendations that
spark creativity. We specialize in
qualitative advertising research,
brand strategy and positioning,
message/concept testing, new
product ideation and innovation and
cutting-edge digital research.
www.brado.net
BuzzBack
state-of-the-art programming and
data transmission capabilities,
will ensure your next project is a
success.
recruiting. Our Global expertise
enables us to support marketing
research worldwide in almost every
country.
www.ccmarketresearch.com
www.civi.com/marketingresearch
EXHIBITORS
BOOTH 506
We work with companies who
seek to advance their business
performance with sharper
consumer insights. BuzzBack
delivers demonstrably richer
understanding through creative
and visual techniques that
address challenges with concept
development, brand positioning
and communication strategy. We
have been effective in hundreds of
brand initiatives worldwide, with a
highly-engaging online experience
that reveals how companies can
more meaningfully connect with
consumers for greater commercial
success.
www.buzzback.com
Centrac - A Divison of
Veris Consulting
Clear Seas Research
BOOTH 106
BOOTH 316
See Vault Consulting.
Clear Seas Research is a fullservice B2B marketing research
supplier, providing the insights
required to succeed in business to
decision makers in construction,
food and beverage, packaging,
security, manufacturing and gaming
industries. Our solutions focus
on understanding brand position,
customer experiences, marketing
effectiveness and new product
development opportunities.
Founder
BOOTH 202
C&C Market Research
Snack Station Sponsor, Founder
(See ad on page 20)
BOOTH 617
C&C Market Research, an industry
leader for over 25 years, is the
complete answer to all of your data
collection needs. Our highly trained
data collection specialists and 48
beautifully designed field locations
across the U.S., coupled with our
KIOSK N
A Division of Veris Consulting
Civicom
Civicom® Marketing Research
Services is a leader in serving the
marketing research community
globally with a strong industry
presence in facilitating individual
depth interviews and focus
groups, online bulletin boards and
community platforms, audio and
video diaries, mobile qualitative
research, mobile quantitative
surveys and studies with Pinterest.
We provide translation services
and transcriptions in multiple
languages, as well as respondent
CMI - Community
Marketing & Insights
Snack Station Sponsor, Founder
(See ad on page 14)
CMI - Community Marketing &
Insights is a full-service global
research firm, producing LGBT
(lesbian, gay, bisexual, transgender)
studies for corporate clients and
organizations across the country
and around the world. Based on
20+ years of experience serving a
variety of industries, we leverage
our in-house proprietary panel of
more than 70,000 communityrepresentative LGBT consumers
to produce surveys, recruit and
facilitate focus groups, interviews,
etc.
www.communitymarketinginc.com
www.clearseasresearch.com
Connecting you & Consumers across
the United States, and the world!
Providing you the largest most
reliable data collection network.
•
•
•
•
•
•
•
•
Quantitative Research
Qualitative Research
On-Site Interviewing
Panel Augmentation
Bi-Lingual Interviewing
Project Management
Programming
Over 100 Mobile Interviewing
Devices
• 50 Mall Locations Nationwide
• Worldwide Network
Contact C&C Market Research:
www.ccmarketresearch.com
20 • The
[email protected]
877-530-9688
CMNTY Corporation
EXHIBITORS
KIOSK P
CMNTY Corporation is a global
supplier of software for creating,
moderating, and analyzing online
communities. Our software powers
some of the largest research and
consulting firms around the globe
and we work tirelessly to provide
the perfect tools for research,
innovation, and co-creation. Our
platform is modular, flexible, and
can be completely customized to
mirror the look and feel of your
brand. We invite you to contact
us to learn more about the myriad
offerings that set us apart.
with Fortune 100 brand advertisers,
providing research and consultation
enabling brands to fully understand
how to build more successful
advertising and IMC campaigns,
maximizing advertising’s impact on
brand perceptions and behavior.
www.communicus.com
Confirmit
BOOTH 305
Founder
Confirmit enables organizations
to develop and implement voice
of the customer, employee
engagement and market research
programs that deliver insight and
drive business change. Confirmit’s
clients create multichannel,
multilingual feedback and research
programs that engage customers,
empower employees and deliver a
compelling respondent experience.
Confirmit’s solutions are the most
secure, reliable and scalable in the
world and provide technology and
expertise that deliver high ROI to
leading companies across a range
of industries.
KIOSK M
www.confirmit.com
www.cmnty.com
Communicus
Consumer Centers
BOOTH 8
Consumer Centers is a global
market research consultancy
focusing on delivering actionable
insights that drive client growth.
What makes us unique is our
combination of exceptional people,
innovative methodologies and an
exemplary track record across a
wide range of verticals. We provide
B2B and B2C perspectives using
Customer Convergence™, a blend
of qualitative and quantitative
methodologies, to uncover
what is most compelling and
unique to our clients’ current and
potential customers. Whether
virtual, in-person at our state-of-the
art facilities located in New Jersey
and New York or nationally, we
provide responsive, adaptive and
value-driven insights. A WBENC
certified woman-owned business.
www.consumercenters.com
CRG Global
Beverage Station Sponsor, Founder
(See ad on page 22)
BOOTH 512
CRG Global is a vertically
integrated company that offers
extensive capabilities, unequaled
savings and advanced technologies
to support your business initiatives.
We provide full-service research
solutions worldwide with our
20+ U.S. facilities, online panel
of 400k+ members and longterm global partnerships. With
experience in most research
methods, CRG Global has the
resources necessary to execute
even the most complex of testing
protocols.
www.crgglobalinc.com
Critical Mix
BOOTH 606
Critical Mix provides easy access
to high-quality global samples,
survey programming and data
visualization services for market
research and consulting firms.
Driven by a passion for simplifying
data collection, the team at Critical
Mix is personally invested in giving
clients the ultimate customer
Communicus is an advertising
research firm specializing in
integrated campaign measurement
solutions that isolate the impact of
a brand’s advertising. For over 50
years, Communicus has partnered
UNCOVERING CONSUMER
INSIGHTS IN REAL TIME
3 Signal Avenue, Ormond Beach, FL 32174
P: 866-209-2553 | F: 386-677-5534 | [email protected] | crgglobalinc.com
22 • The
www.criticalmix.com
CSS/datatelligence
(See ad on page 22)
BOOTH 512
CSS/datatelligence, the sensory
division of CRG Global, offers
extensive capabilities across most
methodologies, unequaled savings
and the benefit of working with
one supplier for your business
initiatives. With 20+ facilities in
the United States and 400,000+
members in our online panel,
we have remarkable access
to the American consumer.
Our U.S. capabilities combined
with long-standing international
partnerships gives us a worldwide
reach, allowing us to conduct
projects globally in a wide range
of categories including fragrance,
health and beauty aids, food and
beverage and more.
www.cssdatatelligence.com
in Manila, we’re uniquely able to
manage projects around the clock
and support our clients with each
step of the research process.
The company has offices in Los
Angeles, New York, London, Tokyo,
Shanghai, Seoul, Singapore and
Manila.
Dapresy
Founder
(See ad on page 28)
BOOTH 711
Dapresy provides Visual Business
Intelligence (VBI) to deploy
state-of-the-art InfoGraphic-based
dynamic dashboards. Using a
simple “drag and drop” interface,
the system provides automated
data updates that deploy tracking
study waves in minutes. Dapresy
is unique in its ability to work
with respondent-level data, which
allows for “on the fly” online
analytic processing direct from the
Triple-S or SPSS file. Move beyond
PowerPoint – Dapresy delivers
Better Data by Design.
www.dapresy.com
dataSpring
BOOTH 406
dataSpring (formerly Research
Panel Asia) offers one-stop
research solutions to ensure
that market researchers around
the world succeed. We provide
global sample coverage in over
35 countries, full-service and a
proprietary process automation
tool. With our 24/7 operations hub
www.d8aspring.com
Deltek
Exhibitor Lounge Sponsor
Deltek is the leading global provider
of software and information
solutions for professional services
and research firms as well as
other project- and people-based
businesses. For decades, we
have delivered actionable insight
that empowers our customers to
unlock their business potential.
20,000 organizations and millions
of users in over 80 countries
around the world rely on Deltek to
research and identify opportunities,
win new business, recruit and
develop talent, optimize resources,
streamline operations and better
manage margins. Deltek – Know
more. Do more.®
www.deltek.com
Digsite
(See ad on page 23)
BOOTH 204
Digsite® on-demand insight
communities transform traditional
qualitative research into an online
experience as fun and easy as
Facebook. With Digsite, you can
go from unanswered questions
to consumer-informed decisions
in a week or less. You can use
our Digsite Sprints™ — oneweek turnkey communities for
optimizing product and marketing
concepts — or choose to create
your own Digsite community
with Digsite Unlimited™. Our
proprietary SocialFind™ recruiting
ensures that you talk to the right
consumers. You’ll be amazed at
how quickly and efficiently you
can get the input you need to
address your important business
issues. You can also extend Digsite
communities for weeks or longer
to allow you to iterate and get
feedback throughout a product
or brand development process.
Use Digsite to identify unmet
needs, generate and build on new
ideas, get feedback on concepts
and products and optimize brand
communication.
EXHIBITORS
service experience. Every
project is supported by a team
of experienced market research
practitioners. Service options
include a complete spectrum of
high-quality data collection tools
ranging from sample sources,
survey programming and fielding,
to report automation and data
dashboards.
www.digsite.com
Introducing Digsite Sprints!
on-demand insight communities
Prioritize
Optimize
Iterate
In-depth feedback to optimize product
and marketing concepts in just 7 days.
On-Demand to Iterative: How Dannon
Optimized Branding and Concepts
When
: Tu
Where esday 2/23
Time: : Room 1
11:30a
-12:00
p
Stop by booth #204 and try your luck at...
SPRINT PLINKO
Win prizes like custom
coffee beans, Amazon
gift cards or a FREE
Digsite Sprint!
Monika Wingate Simone Schuster
The
Dub
EXHIBITORS
BOOTH 205
Dub gets you closer to
consumers’ everyday lives and
their attitudes, behaviors and
emotions by providing research
community (MROC), bulletin
board and mobile qual software
and supporting services. Dub’s
Web apps and experienced
team can help you deliver great
research communities, online qual
studies, pre-tasks, online diaries,
ethnography and crowdsourcing.
It is available in over 30 languages.
Clients include Logitech, LinkedIn,
Added Value, Ipsos, TNS, Decision
Analyst, ?WhatIf!, Kelton Research,
C&R Research and Market
Strategies.
www.dubishere.com
D’Well Research
BOOTH 307
D’Well Research is a market
research company specialized
in product development using
prototype testing, interviewing,
ethnography, group discussions,
social media analysis and desk
research. We have full-fledged
field teams in India, Indonesia,
Philippines, Malaysia, Thailand,
China, South Korea, Japan and
associates in other countries
for executing qualitative and
quantitative studies. We support
client in developing new products,
Web sites, packaging, advertising
concepts, existing product
innovations, sale schemes etc.
ESOMAR
E-Tabs
REGISTRATION HALL
ESOMAR is the essential
organization for encouraging,
advancing and elevating market
research worldwide. ESOMAR
facilitates an ongoing dialogue
through industry-specific and
thematic conferences, publications
and best practice guidelines with
its 4,900 individual and over 400
corporate members, combining
a community of over 20,000
research professionals in over 130
countries worldwide. ESOMAR
also provides ethical guidance and
actively promotes self-regulation
in partnership with a number of
associations across the globe. Our
members agree to abide by the
ICC/ESOMAR International Code
on Market and Social Research,
which has been jointly drafted by
ESOMAR and the International
Chamber of Commerce and is
endorsed by the major national and
international professional bodies
around the world.
www.dowellresearch.com
Elevated Insights
Water Stations Sponsor
Elevated Insights is a full-service
market research company based
in Colorado Springs, CO. The
consulting arm of the business
uses ethnographic research
techniques to deliver rich
consumer insights to national and
international clients. As a research
facility, Elevated Insights provides
a customizable environment
designed to promote creativity,
perfect for focus groups, IDIs,
usability testing, co-creation,
strategic development and more.
Capabilities include: custom
recruiting, moderation, digital
audio/video recording, and video
streaming. Elevated Insights is
located one hour south of Denver.
www.esomar.org
(See ad on page 25)
BOOTH 701
Data visualization/online
dashboards/charting and
automated reporting/data
verification. E-Tabs has been
providing cutting-edge data
visualization and reporting
solutions to the market research
industry for over 20 years. We help
businesses all over the globe boost
their productivity by making the
process of producing their reports
and visualizations quick, simple and
cost-effective.
www.e-tabs.com
Fieldwork
Registration Sponsor, Founder
(See ad on page 13)
BOOTH 703
Fieldwork has provided recruiting,
facilities and online tools for
research professionals for over
35 years. Fieldwork has 16 focus
group facilities across the country,
each with onsite recruiting, local
databases and experienced project
www.elevatedinsights.com
DELIVERS!
Tips from a data
viz expert
The trouble
with last-click
How AT&T
crunches big data
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#ISC
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Telling a
new story
Quirk’s Media brings the largest and most
dedicated audience of client-side/corporate
researchers in the industry via:
RG
•
•
•
•
Can a journalistic approach
improve MR reports?
Magazine readership
Webinar registrations
Expo attendance
Web site visits
2014 Focus Group
Moderator Directory
May 2014
www.quirks.com
www.quirks.com
24 • The
EXHIBITORS
managers. Fieldwork Network
is a group of dedicated project
managers that field multi-city
projects across the globe, with
one point of contact for everything
from bidding to invoice. Fieldwork
Anywhere can make any two
rooms into a fully equipped focus
group facility including recording,
hosting, recruiting and observation
area. Great for small markets.
Fieldwork Webwork provides all of
the tools and support needed for
online research. Do the research.
We’ll do the rest.
www.fieldwork.com
Fine Research
KIOSK J
Fine is a leading regional fieldwork
provider in Latin America with its
own local offices in Brazil, Mexico,
Argentina, Colombia, Chile and
Uruguay. It currently serves all top
5 major worldwide market research
conglomerates, as well as dozens
of other MR research firms in the
U.S., Europe and Asia. Services
include qualitative through own
premises, CLT studies, online
communities, own physician panel,
etc.
www.fine-research.com
Focus Forward/Panel
Direct
BOOTH 404
Focus Forward/Panel Direct.
One Partner to supply all your
needs! We are the one-stop
premium supplier for transcription,
nationwide qualitative recruiting,
coding, and online panel. Offering
unparalleled customer service,
clients enjoy dedicated project
management, daily project
updates, and competitive
pricing. Delivering successful
projects since 2003, a nationwide
recruitment leader for bulletin
boards, in-person research,
telephone interviews, and online
focus groups from our proprietary
domestic panel for Consumer,
B2B, Medical, or lists. Need
transcripts or coding? Our 400+ US
team produces fast and accurate
transcripts and coded projects. For
quantitative research, Panel Direct
proprietary U.S. panel for your
surveys.
www.focusfwd.com
26 • The
Focus Pointe Global
Founder
BOOTH 209
Focus Pointe Global is a leading
national provider of high-quality
qualitative and quantitative
marketing research data collection
services. The 1.5 million-member
FPG QualPanel™ provides
practitioners the articulate,
engaged and committed
respondents required for any
marketing research project matter
the methodology. FPG owns and
operates 18 premier focus group
facilities in the major metropolitan
markets that are also the major
DMA’s for quantitative research
projects. FPG is committed to
providing unrivaled research
solutions and the highest level of
service quality.
www.focuspointeglobal.com
Focuscope
BOOTH 1
Chicago’s highly acclaimed field
service with three spectacular
facilities (Chicago, Oak Brook, Oak
Park), Impulse “Top Rated” 15+
years. *Chicago facility NEWLY
REMODELED. We feature the
industry’s most comprehensive
database of virtually all population
segments, worked by our
experienced, well-supervised
recruit staff. We emphasize precise
quality control; attentive, proactive
service at every level. Capabilities
include: online community
platforms and recruiting,
nationwide recruiting, panel
development, field management,
central location testing, online
surveys, usability testing,
ethnographies, mock juries, and
more. Member, First Choice
Facilities. Founded in 1980.
www.focuscope.com
FocusForums
BOOTH 712
FocusForums is a leader in online
qualitative research software. It
is the research platform for those
who require an easily customized
solution no matter how complex
the project. Whether you want a
periodic ad hoc project to a longterm community, to do research
in multiple languages, engage in
any combination of one-on-one,
blinded or group activities, be
able to interpret your results as
you go along and finally, output
your results in a wide range of
file types. It’s designed to provide
the best experience when doing
research community bulletin
boards. Whether using a browser
or mobile device, FocusForums
provides access to whatever
technology your client uses.
We are defined by providing
outstanding customer support to
researchers, ad agencies, brands
and companies around the world.
www.focusforums.com
FocusVision
Founder
(See ad on page 19)
BOOTH 605
FocusVision is the leading global
provider of quantitative and
qualitative technology solutions
to the market research industry.
It’s one of the first in the
industry to combine quant and
qual methodologies for more
meaningful decision-making. For
the last 25 years, the company
has best been known for its
best-in-class research facility
video streaming. Most recently,
FocusVision has expanded its
offerings with the acquisition
of four leading market research
technology firms: Decipher,
Revelation, ResearchReporter,
and KinesisPanel. By adding
these technologies to its solution
portfolio, it’s become the primary
company to offer an end-to-end
solution for both quantitative and
qualitative research practices.
FocusVision has more than
350 employees and offices in
the United States, the United
Kingdom, Bulgaria, Brazil, Australia
and Singapore. It has the world’s
largest network of video streaming
research facilities— over 1,400
facilities in 60 countries.
www.FocusVision.com
Front Room Research
KIOSK E
Front Room Research (formerly
Insightography) is a boutique
qualitative house with a passion
for getting to truly know your
customers. We conduct oneon-one interviews, pair or friend
interviews, focus groups and
ethnographies. We deliver more
than findings, we uncover insights
and direction for your product and
brand, and can bring it to life via
visual-rich reports, presentations or
even films. See the world through
the eyes of your customers and
walk a mile in their shoes. We
believe in being creative, building
brands and having fun doing it.
www.frontroomresearch.com
FUEL
BOOTH 712
Global Research for Ambitious
Brands. FUEL empowers
businesses to make bold decisions
based on custom, targeted,
strategic research acumen. Our
front-to-back fieldwork spans the
globe. Our unrivaled field directors
mobilize our worldwide network to
deliver dependable research that
empowers your clients to make
smart, forward-thinking, businessboosting decisions with clarity and
confidence. We embrace complex
challenges. We deliver superior
access and an unparalleled
experience, using our premiere
global network of moderators,
data experts, facilities, recruiters.
translators and sample providers
and leveraging leading-edge
technological methodologies and
innovations.
www.fuelyourworld.com
Full Circle Research Co.
Coat Check Sponsor
(See ad on page 27)
Founded in 2013, Full Circle
Research Co. is the first and only
U.S.-based, online consumer
sample provider to earn ISO 26362
certification and the only company
to offer HoNoR (holistic next-level
research), a proven approach to
quality. This evolutionary marriage
of advanced technology, flexible
community strategies, industryleading quality controls and internal
CATI phone center ups validation
in ways previously cost-prohibitive
from an online provider. With
more than 100 years of research
experience in-house and a passion
for providing exceptional customer
service, Full Circle is committed to
pushing the envelope on behalf of
clients who want the purest data
available.
www.ilovefullcircle.com
G3 Translate
BOOTH 110
G3 Translate was founded
specifically to assist market
research companies with multilanguage projects for global
markets. Whether you require the
translation of surveys and focus
group materials, in-language coding
of verbatims or assistance in
understanding cultural differences,
G3 provides the best value unparalleled speed, competitive
rates and exceptional customer
service.
www.g3translate.com
Sure, there’s tons of online
research sample to be had. But
you wouldn’t brag about 99.9% of
it to your clients. Only Full Circle
offers HoNoR™ (Holistic Next-level
Research): transparent, irrefutable
proof that our approach to quality
is worth sharing.
301.762.1972 • iLoveFullCircle.com
EXHIBITORS
You may use
other sample.
But you wouldn’t
take it home to
mother.
GMO Research
Gazelle Global
EXHIBITORS
BOOTH 700
Gazelle provides surveys, sample
and solutions for companies
conducting market research both
in the U.S. and around the globe.
Our solutions include simple
and easily-accessed worldwide
respondents for all online and
offline data collection methods,
including mobile devices and
mixed mode techniques. We can
program and host your surveys, if
needed, or work with your in-house
technology platform. We provide
translation and localization services
for your questionnaires to make
sure they are ready to deploy
in all your target markets with
continuity. Our reporting solutions
include traditional data tables,
online reporting portals and highly
customized global dashboards
for tracking studies that may be
tailored for multiple stakeholders.
Text based responses are not a
problem, as we provide global inlanguage coding and text analytics
as required.
www.gazelleglobal.com
28 • The
BOOTH 206
GMO Research Inc. is a onestop research solution provider
in Japan. Offering full-service
capabilities spanning across all
industries and powered by one of
the largest panels in Japan, we
make research in Asia easy through
seamless bilingual communication
and solutions that cater to our
clients’ needs. In addition to
the traditional qualitative and
quantitative methodologies, we
also offer a number of proprietary
methodologies including eyetracking, mobile research, MROC
and others.
www.gmo-research.jp/en
GSSInsight
BOOTH 2
Since 2007 GSS has provided
innovative survey solutions to the
global research community. With
access to over 6 million households
in over 75 countries we are experts
in facilitating the acquisition of
niche sample. With an international
client roster that includes leading
market research companies and
major corporate accounts (AOL,
Microsoft, HP, Intel) we offer
convenient, timely, accurate and
economical methods of reaching
targeted consumers and business
respondents. Having successfully
executed thousands of research
projects we have an abundance
of experience in domestic and
international online research. We
are second to none in the areas of
online data collection, international
research, panel management and
feasibility estimation.
www.gssinsight.com
Headway in Research
Cell Phone Lounge Sponsor
Whether you are an organization
looking for data collection (field and
call center staff) or HR support,
Headway in Research (hiRe), a
division of Headway Workforce
Solutions, has you covered. We
are passionate about creating
dynamic, lasting relationships
between our research partners
and our candidates. We have
delivered innovative and efficient
workforce solutions to leading
research organizations for over 25
years. Our human capital services
include comprehensive recruitment
and employer of record payroll
solutions, as well as contingent
workforce programs.
www.headwayinresearch.com
The Henne Group
KIOSK O
The Henne Group (THG) is a
consulting group specializing
in a full range of marketing
research, strategic planning and
communications services. THG
offers exceptional competencies
in quantitative and qualitative
research, as well as strategy
development, social marketing
and management of issues,
relationships and reputations.
THG excels in study and survey
instrument design, data collection
and analysis and has completed
hundreds of quantitative and
qualitative research projects in
areas including finance, public
health, health care, transportation
and environmental. In 2005,
THG established Waller Hall
Research (WHR) in Greybull, Wyo.,
to augment its data collection
capacity. THG’s data collection
centers are run from the same
server so that all activities can be
centrally monitored.
www.thehennegroup.com
Panel Me m b e r s Ve r i fied By
•
Social and Mobile Enhanced Panel
Engagement for Superior Performance
automotive
•
IQD Electronic Countermeasures
for Realtime Data Quality Assurance
electronics
teens
grocery
•
Software/Panel Integration
for Superior Sample Management
entertainment
Mobile Optimized, Online Programming
with Beacon by Decipher
shopping
Behind every project is the power of MindField technology
and 35 years of market research experience.
health & beauty
mothers
health & wellness
physicians
C OM PA N Y
homeowners
Mc M ILLION
The Premier
Online Consumer
Panel
cosmetics
pet owners
travel & leisure
children
A
mindfieldonline.com/client
800-969-9235
[email protected]
icanmakeitbetter
Founder
EXHIBITORS
BOOTH 314
icanmakeitbetter provides an
online insight community platform
that makes it easy to research,
innovate and get feedback anytime,
anywhere, from anyone. We have
all the tools you need integrated
into a single platform – surveys,
focus groups, idea sessions,
live chat, journals and panel
management. Launch in minutes.
It’s on demand, end-to-end insight.
www.icanmakeitbetter.com
IIR USA
INGATHER
Restroom Sponsor
INGATHER is the industry’s ‘Blue
Ocean’ concept in focus group
and sensory testing facilities;
“Driving the Future of Marketing
Research In-Context™.” We provide
comfortable, real-life settings
allowing respondents to be more
open leading to deeper insights.
With our NEW Ideastream™
and 40’ RV, INGATHER can now
facilitate research in virtually any
location. INGATHER’s industry’s
first “Reality Research Restaurant
& Bar™” combined with the
“Reality House®”, make INGATHER
the best source for getting close to
your consumer and/or testing your
products or services where they
live and breath.
clients through the proven wisdom
of crowds. We’re in the business
of predicting people. By integrating
innovation and technology with
science and sound logic, we
help businesses push traditional
boundaries and better predict
human behavior in a fraction of
the time.
interviews. Smart business
leaders and savvy marketers
go with unbiased InsideHeads
professionals for cost-effective,
custom research and social media
listening studies. From recruiting
through analysis, InsideHeads
provides devoted service in the
search for answers to your critical
marketing questions.
www.gointengo.com
www.insideheads.com
Interactive Video
Productions
BOOTH 613
Instantly
(Now part of SSI)
Interactive Video Productions (IVP)
specializes in providing technology
support to the marketing research
industry. Primary product offerings
include MobiLAB™ – usability
lab with a technician; MobiLAB™
ET – eye-tracking lab with a
technician; MobiLAB™ Bio – a
biometrics, facial coding and EEG
neuromarketing lab; Videoreport™
– summary highlights reel
and videographers to record
ethnographic research. IVP’s
services can be provided on a per
diem basis in any research facility
or non-research facility location.
With an international presence and
18 years of experience, IVP can
provide the same level of support
across the U.S., U.K., Europe and
Canada.
(See ad on page 32-33)
BOOTH 502
www.instant.ly
www.ingatherresearch.com
REGISTRATION HALL
The Institute for International
Research (IIR) is the world’s largest
conference company and has
been the leader in the provision
of business information for over
25 years. IIR produces over
5,000 events annually through
its network of offices in over 35
countries.
www.iirusa.com
InsideHeads
Founder
Intengo
BOOTH 601
BOOTH 107
InsideHeads is a full-service
online market research company
with over 17 years of experience
administering Web surveys,
moderating online focus
groups and conducting in-depth
We’re Intengo, a new breed of
strategic research firm that likes
to color outside the lines. We
live at the intersection of human
understanding and go-to market
strategy creating clarity for our
www.interactivevideo.com
DID YOU KNOW……
Issues & Answers can be your
Domestic and International Full Service Research Beacon?
Intercontinental Telephone Consortium- 45+ Languages
Field Partners in 80+ Countries
4 US Based Call Centers
Full Suite of Quantitative and Analytical Offerings
Focus Facility in Virginia Beach, VA
5 US Based RIVA Trained Moderators
Cadre of Moderators span 100+years of experience
Telephone
Web
Focus Groups
Stop by Booth #705 to learn more
Bulletin Boards
Peter McGuinness
[email protected]
Carla Lindemann
[email protected]
30 • The
Ethnographies
Taste Tests
5151 Bonney Road
Virginia Beach,VA 23462
+(1) 757-456-1100
www.issans.com
Connecting the Dots
Telling the Story
Inf luencing Action
Supporting Success
RTiResearch.com 203-324-2420
the Right Data. the Right Tool. Right NOw.
Introducing SSI DataView, powered by the global leader in data, intelligence and information solutions.
SSI DataView conveniently monitors and reports on survey research projects as they field, keeping you and
your team up to date. This new tool offers a wide array of views from executive dashboards to filtered detail.
Combined with the expert survey programming and high-quality data that SSI has delivered worldwide
for nearly 40 years, you can be confident that your research project is in good hands.
Contact us today for a free demo or to request a quote.
IPC - International Point
of Contact
EXHIBITORS
BOOTH 5
IPC, International Point of Contact,
founded in 1991, is a marketing
research company dedicated
to providing cost-effective and
carefully executed projects for
our clients from our midtown
Manhattan location. We specialize
in English and foreign language
data collection, both domestically
and internationally. Along with
traditional data collection methods,
we also have security clearance
which enables us to do research at
airports. Our OOH (out of home)
capabilities include survey research
in various venues- trade shows,
stores, trains and buses. IPC
provides the same personalized
service for small and large projects.
Our ancillary services include
translation, programming (CATI and
online), coding and tabulation.
www.ipcgroup.us
Jackson Associates
Founder
KinesisPanel is fully scalable,
customizable, and seamlessly
provides intuitive, touch-friendly
experience across all devices.
www.kinesissurvey.com
to fieldwork management, we
add value at every stage of the
research process.
www.LightspeedGMI.com
BOOTH 507
The Jackson family of companies,
both Jackson Associates in
Atlanta and Jackson Adept in
Los Angles, have always been
known for their luxurious facilities
and outstanding recruiting. With
two facilities in each market,
Jackson is able to offer clients
both bi-coastal research services
in both qualitative and quantitative
methodologies. Large focus
suites, viewing for 20, CLT and
sensory labs, and auditoriums that
can house cars are just a few of
the special features of our facilities.
Our seasoned staff has an average
of 20 years of experience, and our
full time recruiters are fully vested
in both the organization’s success
as well as the clients’. Through our
national partnerships and in-house
field management team, Jackson
is your single source for U.S.
research.
www.jacksonassociates.com
M3 Global Research
L&E Research
Network Lounge Sponsor, Founder
(See ad on page 35)
BOOTH 612
L&E Research knows that finding
the right people to talk to is the key
to a successful market research
project, and we are passionate
about connecting our clients with
the best respondents for their
research. Since 1984, L&E has
successfully recruited consumers,
healthcare professionals, and
business professionals – for
virtually every type of market
research project. Discover our
top-notch facilities and recruiting
services in Charlotte, Cincinnati,
Columbus, Raleigh, St. Louis,
Tampa, and Baltimore.
www.leresearch.com
BOOTH 10
M3 Global Research provides the
most comprehensive and highest
quality market research recruitment
and support services available
to the global healthcare industry
with relationships with over 2
million physicians in more than 70
countries worldwide. M3 Global
Research operates an ISO 26362
certified panel with the highest
quality data collection and project
management capabilities that
cover the spectrum of quantitative
and qualitative techniques
utilized today. The quantitative
and qualitative research services
incorporate all of the most
advanced statistical and attitudinal
methodologies allowing clients to
provide world class offerings and
support services to their end-client
customers throughout multiple
industry sectors.
www.usa.m3.com
Issues & Answers
Network Inc.
Beverage Station Sponsor
(See ad on page 30)
BOOTH 705
Issues & Answers is an
independent global marketing
research firm with six call centers
in the U.S. and one multi-lingual
call center in Europe covering
40+ languages. Issues &
Answers offers services ranging
from the simplest of studies to
the most complex to meet a
diverse array of research needs.
Issues & Answers has alliance
partners worldwide providing its
clients with a one stop, single
responsibility research source.
Telephone, web, in-depth one-onones, ethnographies and focus
groups round out the research
menu. A snapshot of industries
served includes: agriculture,
apparel, pharmaceuticals, finance,
insurance, consumer goods and
services, colleges and universities,
legal, state and local governments,
utilities, IT/telecommunications
and customer satisfaction/
retention. We offer the only focus
group facility in the Virginia Beach
area and have four Riva-trained
moderators on staff for all your
qualitative research needs.
www.issans.com
34 • The
Jibunu
Founder
BOOTH 709
Jibunu, founded in 2003,
pioneers database-driven online
survey technology. Built on
roots in software development,
the company focuses on the
respondent experience as well
as researcher needs. As a result,
Jibunu offers interactive tools
and virtual environments that are
changing research methodology on
all fronts in both the quantitative
and qualitative space. In the
past few years Jibunu has been
recognized by numerous groups
and media outlets for its innovation
and leadership.
www.jibunu.com
Lieberman Research
Worldwide (LRW)
Platinum Sponsor, Founder
(See ad on inside front cover)
BOOTH 702
Lieberman Research Worldwide
(LRW) is one of the largest
privately-held marketing research
consultancies in the world known
for its ability to turn insight into
impact for its clients. LRW employs
a unique “so what?®” consulting
model and leverages its industryleading Marketing Science team
and Pragmatic Brain Science
Institute® to help our clients on a
range of marketing and business
issues including strategy, brand,
customer experience, product
development, advertising and
communications.
www.lrwonline.com
Market Cube
Silver Sponsor, Founder
(See ad on page 21)
BOOTH 513
At Market Cube, our mantra is “we
help you shine.” We specialize in
the heavy lifting of data collection,
reporting, and programming. We
created a custom platform that
enables us to engage, manage,
and expand client lists and custom
research panels. Our specialty is
managing complex fielding to your
requirements and specifications,
regardless of primary or secondary
research. By allowing Market Cube
the privilege of managing your
projects, you can spend more time
focusing on the data and delivering
trends and insights to your clients
and stakeholders.
www.market-cube.com
KinesisPanel
(See ad on page 19)
BOOTH 605
KinesisPanel™ - part of
the FocusVision suite of
comprehensive quantitative
and qualitative market research
technology solutions - provides
the most comprehensive online
panel management platform in
the world. With state-of-the-art
applications, KinesisPanel powers
the projects that are the lifeblood
of market research by providing
automated processes, advanced
reporting tools and integrated
incentive management. In addition,
Lightspeed GMI
(See ad on inside back cover)
BOOTH 103
We Make Research Easy. Qualityseeking researchers, marketers
and brands choose Lightspeed
GMI as their trusted global partner
for digital data collection. Our
innovative technology, proven
sampling methodologies and
operational excellence facilitate a
deep understanding of consumer
opinions and behavior. From
award-winning survey engagement
Market Probe
International Inc.
BOOTH 5
Market Probe International Inc.
is a global market research
company that provides businessto-business and consumer
research, both quantitative and
qualitative, throughout the U.S.
and worldwide. We provide a full
range of research consulting,
e
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South rn ac
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Big cowboys
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Cheese
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nd
DEMAND MORE
THAN STEREOTYPES.
We all know the stereotypes; but how often do you feel that your focus groups
are filled with them? With our research facilities located in carefully selected
cities, L&E Research helps you go beyond the stereotypes to find real America.
FIND REAL AMERICA.
BALTIMORE • CHARLOTTE • CINCINNATI • COLUMBUS • RALEIGH • ST. LOUIS • TAMPA
GET IN TOUCH
leresearch.com
[email protected]
877.344.1574
EXHIBITORS
data gathering, programming,
tabulating and analytical services.
All of our services are available on
an as needed basis for qualitative
and quantitative research both
in the U.S. and internationally.
Market Probe International is
widely respected for offering a
consistently high-quality of market
research support. Market Probe
International is a proud member
of the MRA, AMA, Esomar, QRCA
and GlobalNR.
www.marketprobeint.com
management, recruiting, data
collection, campaign management
and communities. Other MSG
resources include database
development, management and
analytical capabilities.
www.M-S-G.com
MarketVision Research
BOOTH 311
The Marketing Research
Education Foundation
(MREF)
(See ad on page 44)
REGISTRATION HALL
The Marketing Research Education
Foundation (MREF) aims to unify,
inspire and motivate the marketing
research community to focus its
collective resources to aid children
worldwide in gaining a valuable
and meaningful education. MREF
funds projects that promise to
improve education worldwide and
seeks to unite researchers from
around the world to help, whether
through teaching, building a school,
installing computer libraries or
simply reading to children. With
these efforts, MREF will transform
the lives of children through
education, thus improving the wellbeing of communities around the
world. But only with your help!
www.MRGivesBack.org
For more than 30 years,
MarketVision Research has
provided its clients with
innovative design, execution
and interpretation of marketing
research to deliver fresh
consumer insights and market
knowledge to clients worldwide.
MarketVision is among the 50
largest research firms in the U.S.
and is a contributing member
to CASRO, ESOMAR, PMRG,
PBIRG, MRA and other research
organizations. MarketVision was
awarded the CASRO Research
Organization of the Year award
for 2015 and was part of the Inc.
5000 list recognizing the fastest
growing privately held firms in the
U.S. The firm now serves virtually
every major industry and category,
striving to always listen and
become an extension of our clients
and their unique needs.
www.mv-research.com
MFour Mobile Research
Event Mobile App Sponsor,
Founder
Neuro-Insight
BOOTH 13
BOOTH 208
MFour Mobile Research is opening
the door to consumer insights
never before thought possible
through the features and power
of mobile devices. Our goal is
straightforward: the highest rated
survey platform with Surveys on
the Go, the best panel, highest
quality insights and thought leaders
in innovation.
Neuro-Insight is one of the
world’s leading neuromarketing
firms. Our patented SteadyState Topography technology
delivers passive, granular insights
into viewer brain response to
content of any kind—the only
neuromarketing technology to be
both commercially and scientifically
validated. For our clients, NeuroInsight uses the unique power of
this technology to work throughout
the creative process from concept
to media placement and to
prove the value of unique media
situations and outlets.
www.mfour.com
Michigan State
University
www.neuro-insight.com
KIOSK H
The Master of Science in
Marketing Research degree at
the Broad Graduate School of
Management is a specialized
program that provides a graduatelevel degree for people who want
to build or accelerate their careers
in marketing research. The program
is available in two formats: Fulltime, a one-year program that
includes an internship period;
Online, a 19-month program
designed for working professionals.
http://marketing.broad.msu.
edu/msmr/
Noldus
BOOTH 713
Noldus creates solutions that
help market researchers uncover
respondents’ unique behavioral
patterns, in as naturalistic way
as possible. We combine the
expertise of our team with the
power of unobtrusive observation
to provide our clients with
meaningful, actionable insights.
www.Noldus.com
The McMillion
Companies
(See ad on page 29)
BOOTH 6
Marketing Systems
Group
Founder
BOOTH 611
Marketing Systems Group
provides innovative products and
services designed for the survey
research industry. MSG products
include GENESYS Sampling,
PRO-T-S Dialers, U-Dial and ARCS
Enterprise Engagement. GENESYS
Sampling provides full-service
sampling capabilities including
RDD, listed samples, business
samples, screening services,
online/Web sample, address-based
sample, sample/list enhancement
services including telephone
lookup and data appendage as well
as cell phone samples. PRO-T-S is a
research predictive dialing system
designed to improve productivity
and quality while reducing costs.
U-Dial enables monitoring and
recording while manually dialing
cell phones to mitigate the risk
related to the TCPA. ARCS is an
all-in-one enterprise engagement
platform created for panel
36 • The
The McMillion Companies
provide more than 35 years
of data collection experience
coupled with leading-edge
technology. Our online panel,
Mindfield Online, uses the latest
proprietary software integration
for the best panel, multi-media
and programming experience
available. MindField Medical,
another McMillion company,
combines a multi-method approach
for physician and patient surveys;
using technology as the filter to
allow for the most representative
approach to health care data
collection. Our Web development
team continually provides stunning
data collection tools enhanced
by Beacon by FocusVision,
that integrate with mobile and
social media to give not only the
respondent, but your clientele the
best online experience possible.
The sky is truly the limit for your
research projects when using The
McMillion Companies. Our IQD
electronic countermeasures, which
now include Experian Data Quality,
insures panel integrity and a quality
results.
www.mcmillionresearch.com
MindField Online ™
(See ad on page 29)
BOOTH 6
MindField Online™ is your
dependable, high-quality source
for online research. Using the
most sophisticated combination of
software and hardware automation
and the latest in fiber technology,
put the power of MindField and
MindField Burst (our blended
offering) behind your projects. We
provide 24/7 project management
and monitoring, online reporting
and our programmers and project
management team are dedicated
to your needs throughout all
phases of your research.
www.mindfieldonline.com
The Olinger Group
KIOSK A
For over 21 years, The Olinger
Group has been a national leader
in market research for the world’s
top companies and brands. With
both quantitative and qualitative
capabilities, The Olinger Group
specializes in custom, primary
research designed specifically
towards each client’s unique set
of needs. The Olinger Group has
kept the feel of a boutique firm
while focusing on smart science,
dedicated project management and
cutting-edge technology.
www.olingergroup.com
Want to reach your consumers while they are
engaging with your products?
Need near real-time actionable information?
Can you leverage research to then communicate
with the consumer, in the moment,
with a personalized message?
Enter:
Consumer Insights & Engagement in Real-Time
Founder & Sponsor
Booth 615
male, Hispanic/ethnic targets,
Millennials/teens and multinational
audiences.
www.p2sample.com
Opinion Access Corp.
EXHIBITORS
BOOTH 409
Founded in 1995, Opinion Access
Corp (OAC) is the expert at
managing complex projects and
offering superior data collection.
With both domestic and offshore
CATI Operations, we can cater
to whatever your project needs
are. While grown from CATI, our
project management expertise
has made us the premier choice
for online and global field as well.
With specific niches in health
care, politics, ad tracking and an
unrivaled expertise in Hispanic and
ethnic research, OAC maintains
its presence as the premier data
collection solution.
www.opinionaccess.com
Paramount Market
Publishing Inc.
REGISTRATION HALL
Paramount Market Publishing, Inc.
is dedicated to publishing books by
and for smart professionals. PMP
books have long been favorites of
research professionals looking to
expand their skill sets, and have
consistently picked up on trends
related to American consumers
and the U.S. economy before these
stories make media headlines.
Stop by the Paramount Market
Publishing, Inc. stand to see the
latest and best marketing research
and insights books.
www.paramountbooks.com
ProdegeMR
Provalis Research
ProdegeMR provides access
to the most engaged online
proprietary panel community,
delivering high-quality sample
since 2009. ProdegeMR’s
diversified recruitment methods
and engaging Web portals produce
highly responsive, deeply profiled
members with thousands of
behavioral and demographic data
points to support your market
research needs. ProdegeMR’s
proprietary panel has grown to
more than 17 million registered
members and delivered over 14
million completed surveys in 2015.
ProdegeMR’s mobile platform
provides market researchers
access to people on the go for a
variety of in-the-moment insights
powered by a robust geofencing
solution.
BOOTH 509
Wi-Fi Internet Sponsor
www.prodegeMR.com
Opinions Ltd.
Show Bag Sponsor, Founder
BOOTH 310
Opinions, Ltd.– Whenever and
wherever you may need us, we’ll
provide consistent, accurate,
timely and cost-effective data
collection. We’ve stood by this
simple philosophy since 1998, and
it has served us (and our clients!)
well. Our clients rely on the pride
and personal approach we take
for every project. Specializing in
mall intercepts, focus groups,
in-store intercepts, ethnographies,
large CLT, pre-recruits, sensory
research, national recruiting and
online surveys. 29 owned and
operated facilities. Data collection,
fieldwork and complete market
research services offering you
REMARKABLE RESEARCH.
Passenger
BOOTH 9
Passenger helps companies
engage with customers so they
can make better decisions and
grow revenue. With Passenger’s
FUEL community platform, the
world’s leading brands can engage
with current and future customers
and stakeholders to drive insights,
innovation, and advocacy via
private online community. FUEL,
by Passenger, is a SaaS-based
software solution that combines
market-leading social networking,
collaboration, media, research,
advocacy, and analytics features
into a single intuitive interface.
www.thinkpassenger.com
www.opinionsltd.com
Phoenix Marketing
International
P2Sample
(See ad on page 37)
BOOTH 710
P2Sample’s active member
panel consists of 10+ million
members worldwide. As one of
the most sophisticated technologydriven sample providers in the
industry, our strong aptitude
for programmatic solutions
allows us to fulfill your project
needs efficiently and on-budget.
Unlike most companies, we
don’t just deliver sample, we
understand sample. We know
what respondents want or don’t
want, like and dislike, how they
behave and what motivates them.
We utilize proprietary sampling
technology and provide sample in
hard-to-get areas, including strong
38 • The
The Principles of Market
Research - Univ. of
Georgia & MRII
KIOSK I
University of Georgia & MRII
are proud education partners
of Quirk’s. The Principles of
Market Research is an online
certificate course administered
by the University of Georgia
and is designed to teach the
Market Research Core Body of
Knowledge MRCBOK©. Over
8,000 practitioners have enrolled
in the program from 104 countries.
New Online Course: Principles of
Mobile Market Research: Practices
& Applications. This online short
course explores emerging mobile
technologies and how they can be
applied to market research.
www.marketresearchcourses.org
BOOTH 615
To succeed in the face of
challenges, industry leaders
need the right information at the
right time. Phoenix’s seasoned
research professionals provide rich
insights and relevant information
helping you overcome challenges
with smart, meaningful solutions
to grow your business. The
combination of syndicated,
modeling and custom research in
the areas of product innovation,
customer experience, advertising
and branding has made Phoenix
Marketing International a unique
partner in the marketing research
industry.
www.phoenixmi.com
Protobrand
KIOSK G
Protobrand is a research and
branding company specializing in
uncovering emotional insights.
Through Meta4 Insight™, an
application for online metaphor
elicitation, we reveal people’s
subconscious minds to develop
insights that create emotionally
resonant brand relationships.
Meta4 Insight builds upon decades
of academic thought and scientific
research into the workings of the
human mind.
www.protobrand.com
Founder
Provalis Research is a world’s
leading developer of text analytics
software with ground-breaking
qualitative and quantitative analysis
programs, such as QDA Miner,
an innovative mixed-methods
qualitative data analysis software;
WordStat, a powerful add-on
module for computer assisted
content analysis and text mining
and SimStat, an easy yet powerful
statistical software.
www.provalisresearch.com
QualQuant Signals
BOOTH 104
QualQuant Signals is a gamechanging innovation insights
company that scientifically
uncovers and amplifies high
market potential ideas and insights
through our patented QualQuant
collaboration process (peer to peer
consensus building). Our team
strives to think differently in order
to deliver innovative effectiveness,
carve out white space, identify
unmet needs and help develop,
test and improve concepts, which
help brands to sustain and grow.
www.qualquantsignals.com
Quest Mindshare
(See ad on page 39)
BOOTH 102
At Quest Mindshare, we have
mastered the art of swift, highquality data collection, servicing
clients all over the globe.
Specializing in online efficiency
while leveraging traditional CATI
operations for effective hybrid
research when required, Quest
devises unique sample acquisition
strategies to bring your data to
your fingertips—every time. You’ll
remember us as your hard-to-reach
specialists committed to delivering
quality product and service.
www.questmindshare.com
Quester
Gold Sponsor, Founder
(See ad on page 41)
BOOTH 602
Quester is a consumer and
market research company that
specializes in harnessing the
power of conversation. Quester’s
conversational architects leverage
an award-winning artificial
intelligence moderator to develop
www.quester.com
Research & Results
REGISTRATION HALL
Research & Results publishes
leading market research media in
print, online and mobile: Research
& Results magazine, StudioGuide
(viewing facilities), IT-Guide, Web
sites and an e-mail newsletter.
The annual Research & Results
show is the leading international
trade show for market research.
The two-day show takes place in
Munich, Germany, every October.
Companies from Germany and
abroad present their products
and services. Experts present in
workshops the latest topics and
trends in the industry. Admission is
free for registered professionals.
www.research-results.de
Research America
BOOTH 511
Research America is a nimble,
value-based public opinion
market research firm providing
organizations with market research
needed to enhance products
and services for their customer
base. With 30 years of experience
and five nationwide call centers,
we provide quantitative and
qualitative services delivering
interviewing services to a variety
of communities around the world.
We are experts in coding analytics
and surveying.
www.researchamericainc.com
Research House
BOOTH 312
Research House inc. was founded
in 1976 and has extensive
experience in managing National
Qualitative and Quantitative
research. Research House
Qualitative division has exemplary
facilities including four awardwinning rooms. With an in-house
call center, equipped to handle
a multitude of dialing including
proprietary database, panels,
bulletin boards and online groups.
The qualitative division has full
capability to conduct a multitude
of services, including medical,
business, ethnic and low incidence
studies. Research House is a
member of ESOMAR, CASRO,
MRA and gold seal corporate
member of MRIA.
www.research-house.ca
Research Now
Legacy Sponsor, Founder
(See ad on back cover)
BOOTH 302
Research Now, the leading digital
data collection provider, powers
market research insights. We
enable companies to listen to
and interact with the world’s
consumers and business
professionals through online
panels, as well as mobile, digital
and social media technologies. Our
team operates in over 20 offices
globally and is recognized as the
market research industry’s leader
in client satisfaction. We foster
a socially responsible culture by
empowering our employees to
give back.
www.researchnow.com
Research Rockstar
REGISTRATION HALL
Research Rockstar delivers training
and staffing services to busy
professionals seeking market
research excellence. 25+ training
classes are taught by our team of
seven instructors in both online
and on-site formats. Our staffing
services place qualified market
researchers, covering temporary
needs due to project fluctuations,
maternity leaves or short-term skill
gaps.
www.ResearchRockstar.com
RTi Research
(See ad on page 31)
BOOTH 412
RTi helps turn insight into action.
Our clients, some of the largest
and most respected companies
within their industries have
counted on RTi for 30+ years to
connect the dots, tell the story
and help influence decisions.
Clients come to RTi seeking higher
level involvement, more insightful
thinking and extraordinarily
attentive service; they stay
because we deliver on our promise
– supporting their success.
www.rtiresearch.com
[email protected] • +1 416 860 0404 • questmindshare.com
Head Quarters
Regional Office
Regional Office
238 Lakeshore Road East
Oakville, Ontario
L6J 1H8
Canada
1 Yonge Street, Suite 1801
Toronto, Ontario
M5E 1W7
Canada
525 Simpson Street, Suite 4
Greensboro, North Carolina
27401
USA
EXHIBITORS
one-on-one conversations, blending
qualitative and quantitative into a
single phase conducted at scale.
Marketing scientists and language
analysts collaborate to produce a
comprehensive analysis that goes
beyond data to bring a full and
complete story to life every time
for every research need.
Russell Research
Smarty Pants
EXHIBITORS
BOOTH 405
Russell Research is a fullservice custom firm offering a
comprehensive range of traditional
and cutting-edge qualitative and
quantitative methodologies.
Russell provides global expertise
and service for most consumer
and business categories. Using
agile practices to provide rapid
turnaround times, we deliver deep,
actionable insights for strategic
research, product and concept
development, advertising research,
shopping insights and tracking.
www.russellresearch.com
Sample Answers
BOOTH 408
Sample Answers is dedicated
to providing comprehensive
consumer and business samples
to researchers all over the world,
sourced online and offline. With
20+ years of experience in
servicing the market research
industry, we understand its unique
and increasingly complex demands
and have gained a solid reputation
as a provider of quality sample
information. Via our in-house
databases and our broad network
of contacts, we pride ourselves
on being able to deliver high
quality target samples with a quick
turnaround at competitive prices.
www.sampleanswers.com
BOOTH 207
Schlesinger Associates delivers
outstanding recruitment and
project management services
for any qualitative or quantitative
study and offers a broad range
of innovative research methods
to best meet your objectives.
With offices strategically located
across key markets in the U.S.
and Europe, our global project
management experts help you take
the pulse of markets worldwide.
Our uncompromising commitment
to your success sets us apart.
www.schlesingerassociates.com
Scientific Telephone
Samples
Founder
BOOTH 309
Scientific Telephone Samples
(STS) is a leading provider of
quality sampling services for
the marketing research and
academic communities. We
offer a comprehensive array of
sampling options including RDD
landline, RDD wireless, EnhancedWireless™, listed/targeted,
business-to-business, phone
appends and data enhancement.
Our newest product, EnhancedWireless™, provides researchers
with the powerful ability to directly
target cellular/wireless individuals
and wireless only households with
superior levels of accuracy that
reduce wireless data collection
costs.
www.stssamples.com
SSRS
BOOTH 608
BOOTH 4
Smarty Pants is a full-service
research and consulting firm
dedicated to providing gamechanging research and insights
to youth and family marketers.
The team of expert moderators,
ethnographers, digital gurus,
quantitative savants and brand
strategists leads domestic and
international initiatives for giants in
the toy, entertainment, technology,
food and beverage, apparel, retail,
media, restaurant and travel
industries. The boutique shop is
powered by more than 200 years
of collective youth and family
research experience.
SSRS is a full-service survey and
market research firm managed by
a core of dedicated professionals
with advanced degrees in the
social sciences. SSRS designs and
implements research solutions to
complex strategic, tactical, public
opinion, and policy issues in the
U.S. and in more than 40 countries
worldwide. We partner with
clients interested in conducting
high-quality research. In the
industry, SSRS is renowned for
its sophisticated sample designs
and its experience with all facets
of data collection, including those
involving multimodal formats. The
SSRS team specializes in creative
problem-solving and informed
analysis to meet its clients’
research goals. SSRS provides
the complete set of analytical,
administrative and management
capabilities needed for successful
project execution.
www.asksmartypants.com
SoapBoxSample
www.ssrs.com
KIOSK B
Shugoll Research
BOOTH 510
Shugoll Research, a leading
qualitative/quantitative research
consultancy, serves corporationsnprofits and government. Our
nationally recognized moderators,
Impulse “Top Rated” facilities,
monitored call center and
experienced project managers
ensure clients receive the highest
quality services. From design to
recruitment through analysis, final
report and presentation, clients
appreciate our inspired approach to
meeting their business challenges.
SoapBoxSample offers a fresh
approach to online research. From
full study design and analysis,
to data collection only, our focus
is online interactive research.
From traditional online surveys
to In Home Usage Tests (IHUTS)
to technology testing or mobile
research, SoapBoxSample
offers a variety of solutions.
SoapBoxSample is a leader in
new techniques and approaches
including Passive Metering, GeoFencing and App based research
design. Our proprietary panel,
MySoapBox Panel is recruited from
a variety of channels, resulting in a
panel that is loyal and engaged.
www.soapboxsample.com
www.shugollresearch.com
SSI
Gold Sponsor, Founder
(See ad on page 32-33)
BOOTH 502
SIS International
Founder
BOOTH 203
SIS International Research is a
leading full-service market research
and market intelligence firm. We
conduct fieldwork, data collection,
recruiting, strategic market
intelligence and global growth
marketing consulting solutions.
Our coverage is nationwide U.S.
and global with key regional offices
include New York, London, Berlin,
Shanghai and Manila. SIS also
provides focus group and testing
facilities in key cities worldwide.
www.sisinternational.com
40 • The
Founder
SSI is the premier global provider
of data solutions and technology
for consumer and business-tobusiness survey research, SSI
reaches respondents in 100+
countries via Internet, telephone,
mobile/wireless and mixed-access
offerings. SSI staff operates
from 30 offices in 21 countries,
offering sample, data collection,
CATI, questionnaire design
consultation, programming and
hosting, online custom reporting
and data processing. SSI’s 3,600+
employees serve more than 2,500
clients worldwide.
www.SurveySampling.com
StickyDocs
(See ad on page 17)
BOOTH 313
StickyDocs is an enterprise-level
digital publishing and content
creation platform that brings
your data and research to life as
engaging content and mobile
applications for the workforce.
We focus on research reporting
that drives employee performance
and productivity by developing
and distributing your insights
as useful intelligence tools for
workers. Stop by and see why
we’re a preferred partner of market
research reporting for some of
the world’s leading insights teams
including PepsiCo and Diageo.
At StickyDocs, we make your
research and insights matter.
www.stickydocs.com
Streamworks
(See ad on page 43)
KIOSK L
Let Streamworks take the
worry out of your next research
project. We have over 15 years of
experience working with Fortune
500 companies and market
research agencies on their IHUT,
product sampling and print survey
fulfillment needs. We specialize
in providing white glove service
and an unparalleled commitment
to quality and security, including
double-verify accuracy checks
and annual third-party security
Experience the Q
www.quester.com
EXHIBITORS
and process audits. Our research
project implementation services
include secure variable data print
and mail for personalized print
surveys, landing pages and PURLs
for personalized online surveys
and custom fulfillment services to
ship research products, material
or incentives. Streamworks has
on-site refrigeration and freezer
storage for perishable shipments
and secure storage for high-value
items. Located in Minneapolis,
Minn., our convenient central
location allows for ground shipping
coast to coast within 3-4 days.
Streamworks has an on-site USPS
station and offers intelligent mail
production with camera-match
inserting technology, 100% mail
verification reporting and mail
tracking capabilities so you can be
confident in the accuracy of the
print surveys being sent out.
www.streamworksmn.com/
researchfulfillment
Survey Center Focus
KIOSK D
Survey Center Focus is a top-rated
Chicago-based research and focus
group facility, with national and
international partner facilities.
We offer project management,
recruiting, and access to the
minds of physicians, C-suite
executives, and highly sought
after consumers. Our unmatched
room options provide space for
brainstorming, focus groups and
real-life simulation. Let our bestin-class recruiters with a high-level
commitment to quality, proprietary,
three-dimensional databases, and a
worldwide network of moderators,
ensure you’re talking to the right
people and unearthing powerful
insights.
www.scfllc.com
SurveyWriter
Founder
BOOTH 708
SurveyWriter is a global leader
in the technology of Web-based
survey research. We are an
application service provider
supplying professional research
organizations of all sizes the tools
to collect, manage, analyze and
report data. With no up front costs,
no network administration and
the best feature-to-price ratio in
the industry, SurveyWriter is the
survey tool for online research.
Make sure you ask us about
our new Emotional Positioning
System (EPS), a comprehensive
online visual interviewing tool that
harnesses the power of images
to reveal the subconscious,
emotional drivers of your target
42 • The
audience. EPS provides all of the
metrics of a traditional concept
test and then takes it further by
overcoming the limitations of
traditional testing. EPS allows
you to discover what consumers
cannot or will not tell you. This tool
provides valuable insights into the
emotional positioning of packaging,
print media, television advertising
- any stimuli that needs to be
emotionally mapped.
market research utilizing proven
and proprietary interviewing and
data collection techniques. From
customer service and outreach
campaigns to difficult C-level and
multilingual studies, Telepoll has
the necessary experience to deliver
on the most demanding projects.
Make Telepoll your data collection
partner today!
www.telepoll.net
www.surveywriter.com
Swift Prepaid Solutions
KIOSK C
We’re Swift Prepaid Solutions,
technology experts that are
raising the bar for prepaid
electronic payment solutions.
We’ve developed a payments
engine that enables you to pay or
reward consumers, employees,
distributors, businesses and other
participants safely, securely and in
real-time. Electronic or physical
distribution handled by you or by
us. Funding in real-time, batch
or upon completion of an action.
Physical cards or “virtual” card
accounts. USD, CAD, EURO
or GBP issuing currencies.
Permissions to thousands of your
managers to reward or pay in
real-time with complete corporate
oversight and reporting. If
you’re interested in any of these
solutions, you’ve come to the right
place.
Test America
(See ad on page 22)
BOOTH 512
Test America, the data collection
division of CRG Global, offers
consumer testing facilities that
are characterized by the highest
in quality standards and are
positioned in high traffic retail
locations throughout the U.S.,
providing virtually unlimited access
to the consumer. Specifically
designed for conducting product
level research, our sites are
equipped to conduct the most
complex tests. We specialize in
CLTs, HUTs, focus groups, mobile
research and more. Select facilities
include sensory booths, fragrance
evaluation rooms, test kitchens,
laundry rooms and focus and
viewing rooms.
www.crgtestamerica.com
www.swiftprepaid.com
thinqonline
Tango Card
KIOSK K
BOOTH 14
thinqonline is a software and
solutions provider focused
on delivering best-of-breed
technologies for research agencies
and enterprise insight programs.
Representing the MARSC, NEBU,
run:e, Intellex and One Point
Global product lines, thinqonline
answers the market’s need for a
value-added provider of superior
quality solutions, top-tier support
and unyielding dedication to
the customer experience. Our
foundation is proudly built on
strategic technology partnerships,
a long history in the research
industry and a results-oriented
client-centric approach to meet
and exceed complex client
requirements.
Tango Card provides digital
incentives that are easy to send
and awesome to receive. Increase
engagement and satisfaction
with a global catalog that people
love - including popular e-gift
cards, digital pre-paid rewards
and bitcoin e-gift cards. Tango
Card is committed every partner’s
success and back their catalog with
expert support and easy-to-use
technology. Delivering incentives
in bulk, on-the-spot or by API
means convenience for partners
and guarantees that recipients get
their rewards at the right time to
maximize impact.
www.tangocard.com
Telepoll Market Research
BOOTH 707
Telepoll Market Research is an
experienced data collection firm
with 25 years of experience.
Telepoll specializes in telephone
www.thinqonline.com
Thoroughbred Research
Group
Founder
BOOTH 306
Thoroughbred Research Group
is a full-service research firm
with over 35 years of experience.
Our consultative approach
ensures the most appropriate
methodology is employed, the
correct population is surveyed and
that the results are meaningful.
Services include questionnaire
design, mail and telephone
interviews, programming and
hosting Web surveys, traditional
and online focus groups/IDI’s,
advanced analytics and reporting.
Consultative. Trusted. Dependable.
www.torinc.net
Tobii Pro
BOOTH 211
Eye tracking lets you see how
consumers react to different
marketing messages and
understand their cognitive
engagement in real-time. It
minimizes recall errors and the
social desirability effect while
revealing information conventional
research methods normally miss.
Tobii Pro provides world-leading
eye tracking solutions to academic
institutions and to commercial
companies that want to better
understand human behavior. Our
solutions consist of hardware,
software, training and support.
Ever since the start of the
company in 2001, our mission
has been to make eye tracking
as accessible as possible and to
make eye tracking easy to use for
everyone.
www.tobiipro.com
Toluna
Founder
BOOTH 504
A pioneer in the dynamic world of
marketing research, data collection,
reporting and visualization,
Toluna brings together people
and brands in the world’s largest
social voting community. As a
leading all-in-one global source for
actionable insights, we help market
researchers, insights professionals
and companies anywhere in the
world make clearer and better
business decisions that drive better
business results.
www.toluna-group.com
specialized services in the areas of
outsourced accounting and survey
research.
Lanyard Sponsor, Founder
Here is what we are: A business
development and strategy
practice for marketing, innovation
development, new and existing
product development, and new
processes that enable the strategy.
We have systems and technologies
that accelerate strategy and
development to produce best in
class ROI’s (return on innovation).
Our approach has been adapted
over the last seventeen years and
continues to provide the best in
class deep understanding and
insights through our proprietary
approach to marrying qualitative
with quantification…..moving
from the one to the thousands…..
easily…..clearly….and with
strength.
www.theuandigroup.com
Vault Consulting
(Centrac – A Division of Veris
Consulting is now Vault Consulting)
Founder
BOOTH 106
Vault Consulting LLC offers fullservice custom primary market
research to strengthen decisionmaking for our clients working
in health care/medical, B2B,
industrial, consumer, intellectual
property, associations and other
categories. Using a consultative
approach, Vault designs and
executes innovative quantitative
and qualitative research in the U.S.
and globally. Balancing traditional
and new MR, we are a leader in
deploying emerging techniques
for custom solutions including:
B2B mock committees – recreate
interdisciplinary decision-making
process and learn how to positively
impact outcome by observing key
decision makers in action; virtual
concept validation – simulate
real-life scenarios (online or inperson) for hands-on interaction
involving customers early and
often to reduce risk; agile research
– quick without cutting corners.
We specialize in difficult-to-reach
targets, innovative and fresh
methodologies and transferring
best practices across industries.
Vault’s custom solutions also
include a premier suite of highly
www.vaultconsulting.com/
primary-market-research
Voxco
BOOTH 706
Virtual Incentives
(See ad on page 15)
BOOTH 411
Virtual Incentives (VI) provides the
market research industry incentive
solutions proven to increase
response rates, strengthen
engagement and maintain panel
loyalty. Founded in 2008, VI
partners with industry leading
businesses, including more than
40 Fortune 100 companies. VI
is the leading provider of Visa
rewards and Visa® virtual accounts
and offers Virtual MasterCard®
accounts, as well as eGiftCards
from more than 600 merchants
around the world. By simplifying
order and delivery processes,
solutions provided are costeffective, flexible and completely
customizable. With VI, there is no
minimum order size, rewards can
be delivered globally, and superior
customer service is provided to
both customers and their clients.
@virtualrewards
www.virtualincentives.com
The
Voxco’s flexible online survey
software lets you create the
exact survey programs you
need. Voxco Online comes with
advanced features, powerful
design capabilities, customizable
panelist portals, and interactive
dashboards so you can easily share
the right data with the right people.
And an experienced professional
services team who can do it all for
you! Voxco Online also integrates
seamlessly with our other survey
modes: phone, tablet and IVR. We
serve clients in over 30 countries.
EXHIBITORS
The Understanding &
Insights Group LLC
www.voxco.com
W5
BOOTH 505
W5 is a boutique custom
marketing research firm. We
focus on answering who, what,
when, where and why people
relate to products, services and
brands. W5 conducts full-service
marketing research and research
strategy services for Fortune 500s
and leading advertising agencies.
EXHIBITORS
We deliver a full range of custom
qualitative and quantitative
research solutions worldwide
for the CPG, casual dining/QSR,
financial services, health care and
technology industries. Research
specialties include: attitude and
usage, branding, concept/product
development, consumer journeys,
in-store ethnography, messaging,
mobile ethnography, new
product development, personas,
positioning, segmentation and
tracking.
www.W5insight.com
YouGov
Bar Sponsor
YouGov is a leading international
full-service research and consulting
company and a pioneer in the use
of technology to collect higher
quality, in-depth data for the
world’s leading businesses and
institutions so that they can better
serve the people that sustain
them. With offices throughout
the US, UK, Europe, the Middle
East and Asia, YouGov leverages its
online sampling, research expertise
and consulting experience to
provide clients with sophisticated
market strategy, market analytics,
and survey and forecasting
services.
YPulse
Cocktail Bar Sponsor
Ypulse is the leading authority
on Millennials & Teens, providing
news, commentary, data and
insight to marketing, brand and
media professionals who wish
to engage youth with greater
understanding and authenticity.
Ypulse’s intelligence is derived
from a proprietary online
community, SurveyU.com, and
delivered via a syndicated SAAS
Insights Dashboard, ypulse.com.
For a free trial of our syndicated
insights subscription, email sales@
ypulse.com before March 31st,
2016 and don’t miss the Ypulse
Trendscape presentation on
February 23rd at 4:45pm in Room 5.
www.ypulse.com
www.yougov.com
By Attending The
Event
You Are Helping to Educate
the children of the World
We are pleased to announce that The Quirk’s Event is supporting The Marketing Research Education Foundation (MREF)’s mission to
transform the lives of children worldwide through education by conducting a pledge drive. Many exhibitors have agreed to pledge $2 to $5
per attendee they scan with their lead-retrieval device to the MREF. Quirk’s will match all pledges up to $10,000. Look for the MREF logo to
help the worthy cause.
If you want more information, stop by the MREF table or check out the session, Using Your Gifts and Talents to Give Back, on Wednesday at
3:45pm in Room 3.
Make sure you visit the following booths:
Interactive Video Productions
(IVP) – Booth 613
Schlesinger Associates – Booth 207
CMI – Community Marketing and
Insights – Kiosk N
Intengo – Booth 107
Civicom – Booth 202
Adapt, Inc. – Booth 610
The Olinger Group – Kiosk A
AcuPOLL – Booth 704
3Q Global – Kiosk F
Survey Center Focus – Kiosk D
44 • The
icanmakeitbetter – Booth 314
20|20 Research – Booth 410
Opinions, Ltd. – Booth 310
Confirmit – Booth 305
Shugoll Research – Booth 510
Voxco – Booth 706
G3 Translate – Booth 110
www.mrgivesback.org
BIG IDEAS. REAL-WORLD SOLUTIONS.
2017
EXPO • WORKSHOPS • NETWORKING
NEW YORK
WEST COAST
March 2017
February 2017
TheQuirksEvent.com
TUESDAY, FEBRUARY 23
FOOD OPTIONS
Snack Food Options
Morning Break – 8:00-9:15am:
Mini Bagels & Seasonal Whole Fruit .......................... C&C Market Research
Coffee Cakes & Seasonal Whole Fruit.........................................Clear Seas
Snack Station
Snack Station
Mid-Day Break – 12:00pm–1:30pm:
Variety of BBQ Sliders, Pasta Salad ............................ C&C Market Research
Cheese & Pepperoni Pizza, Meatball Sliders, Salad in a Cup...........Clear Seas
SHORT RIB & STILTON
Adapt • Booth 610
MINI CHEESEBURGERS
LRW • Booth 702
LOBSTER & CORN SPRING ROLL
Quester • Booth 602
TRUFFLE MAC & CHEESE
Babbletype • Booth 105
BEEF TENDERLOIN & BOURSIN
CHEESE
Market Cube • Booth 513
ORGANIC FRUIT SMOOTHIES
Centrac • Booth 106
Snack Station
Snack Station
SPICED CALIFORNIA ROLLS &
AIP • Booth 3
MINI CONEY ISLAND FRANKS
RTI • Booth 412
PM Break – 3:30-4:00pm:
Cookies, Brownies, Blondies...................................... C&C Market Research
Cookies, Brownies, Blondies.....................................................Clear Seas
MINI CANNOLI
Amazon • Booth 402
MINI BLACK & WHITE COOKIES
Research Now • Booth 302
HOT CHOCOLATE
Conformit • Booth 305
CHEESE
MOZZARELLA BRUSCHETTA
LRW • Booth 702
RED BULL
Quester • Booth 602
MINI CHEESEBURGERS &
CHEESESTEAKS, ASSORTED
SODAS
SSI • Booth 502
MINI CUPCAKES
StickyDocs • Booth 313
Phoenix • Booth 615
Coffee, Tea, and Beverages
served throughout the day in
the Expo Hall
Sponsors:
•
•
•
•
Snack Station
Snack Station
CRGGlobal
•
Test America
•
CSS/datatelligence •
Issues & Answers
E-tabs
Lightspeed GMI
Quest Mindshare
COCKTAILS WITH
TUESDAY, FEBRUARY 23RD
5:15pm – 6:30pm • Expo Hall
Visit the booths of our cocktail sponsors to try their Quirk’s
Event 2016 Signature drinks. See the full list on Page 62.
46 • The
Bar sponsors:
(domestic beer, house red & white wine, soda)
AREA RESTAURANTS AND MEETING SPOTS
There is a 90-minute lunch break from 12:00 to 1:30pm
Q
6
7
13
1
2
14
3
10 11
8
12
5
4
1
9
Rocco’s Tacos
6
Potbelly Sandwich Shop
7
339 Adams St
(south of hotel)
2
8
Starbucks
9
Dunkin’ Donuts
10
345 Adams St
(½ block south)
4
387 Jay St
(1 ½ blocks south)
5 Guys Burgers
12
Shake Shack
13
Subway
14
Hill Country Chicken
15 345 Adams St,
(1 block south)
Burger King
417-21 Fulton St
(1 ½ blocks south)
Hale and Hearty Soups
2 MetroTech Center
(1 ½ blocks east)
409 Fulton St
(1 block south)
348 Fulton St
(1 ½ blocks south)
5
11
2 MetroTech Center
(1 ½ blocks east)
Panera Breads
Hill Country BBQ
Chipotle
1 MetroTech Center
(1 block east)
345 Adams St
(½ block south)
3
15
Harry O’s Restaurant & Bar
120 Lawrence St
(1 block south, 1 block east)
391 Jay St
(1 block south, ½ block east)
345 Adams St
(1 block south)
The
The Dining Room
56 Willoughby St
SESSIONS
Schedule At-a-Glance
8:00 – 9:15
REGISTRATION & EXPO HALL OPEN
SESSIONS
ROOM 1
9:15 – 9:45
Descriptions on page 49
Illuminating Insights with
Start-ups
10:00 – 10:30
ROOM 4
ROOM 5
Boosting Brain Health:
Using Concept Testing to
Look Inside Consumers’
Minds
The Mobile Imperative:
Insights into How the
Marketing Research
Industry Has Fallen
Behind [...]
Driving Change: Using CX
Data to Increase Profitability and Advocacy
Data Disruption by
Design: Tapping Design
Thinking to Transform
Data into Effective Storytelling
The Notion of Emotion
The Evolving Intersection
Between Digital and
Physical Shopping
Untangling the Web of
Cross-Channel Advertising Interactions
Dynamic Geolocation-Enabled Mobile Diary
Use Your Customers as
Ethnographers
Recruiting and Engaging
Millennials for Market
Research Online Communities
Mirror of the Mind:
Insights Gained from
Studying the Face
Ask First, Listen Second:
How a Quant Researcher
Found a New Love for
Qual
The Quant Qual Paradigm
Putting People Back into
Research Using Voice
and Video
Three Ways to Kill
Strategic Thinking or Five
Habits to Get You Promoted to Vice President!
Using Psychology and
Anthropology to Understand Luxury Hotel UX
Capturing Consumer
Experiences “In the
Moment”: Using the
Apple Watch to Measure
Patient Satisfaction [...]
11:30 – 12:00
ROOM 3
Diversity Marketing:
Segmentation in LGBT
Research Leads to Improved Results. [...]
10:45 – 11:15
ROOM 2
On-Demand to Iterative:
How Dannon Optimized
Branding and Concepts
12:00 – 1:30
LUNCH ON YOUR OWN (SEE PAGE 47 FOR A LIST OF AREA RESTAURANTS, LIGHT SNACKS IN EXPO HALL)
SESSIONS
ROOM 1
1:30 – 2:00
Insight 2.0 – Big Data and
Small Talk
2:15 – 2:45
ROOM 3
ROOM 4
ROOM 5
Know Your Humans: Moving Beyond Technology to
Connect with Consumers
Boston Children’s Hospital – How to Measure Its
Brand Value [...]
The Secret’s In The
Segments [...]
Insights-Driven Approach
to Shopper Touchpoint
Marketing
Evangelizing Research to
Inspire Action
How Comparative Data Is
Changing the Way Sports
Teams Compete for Fans’
Budgets
Let’s Get Real About
Authenticity
Using Mixed Methods
to Inform the Product
Roadmap
Will Your New Concept
Be a Success or Failure?
The Connected Narrative
What Market Research
Can Learn from UX / Correlation Does Not Imply
Causation
Unveiling the Secret Life
of Practicing Engineers: A
Case Study [...]
ROOM 2
ROOM 3
ROOM 4
ROOM 5
How to Create an
All-Family Juggernaut
Measuring the Value of
Mobile Survey Apps
The Symphony of Crowds:
Bringing Harmony to Your
Innovation Process
Catalyzing Understanding: The New Role for
Insights
Rapid Response Case
Study: Using Real-Time
Insights to Master New
Product Launches
How One Team Moved a
Mountain: Influence and
Inspiration [...]
How Collecting White
Space Insights Minimizes
Product Development
Risk
Millennial Trendscape:
What’s Driving Youth?
Gamification Is More than
Playing Games: Incorporating Gamification MindSet into Qualitative [...]
3:00 – 3:30
ROOM 2
Seeing Is Believing –
Simulating the Buying
Experience More
Effectively
3:30 – 4:00
EXPO HALL BREAK (SNACKS IN THE EXPO HALL)
SESSIONS
ROOM 1
4:00 – 4:30
Lyft Scoots Ahead Thanks
to Agile, Effective, Interactive Insights
4:45 – 5:15
Transforming B2B
Sales by Leveraging
Research-based Content
Creation
5:15 – 6:30
48 • The
COCKTAILS WITH QUIRK’S IN THE EXPO HALL
Learn the secrets of how Unilever
Consumer and Market Insights
partners with the start-up community to revolutionize insights.
Hear Unilever’s top secrets from
the innovation floor on how to find and
bridge technology successfully into insights
to transform methodologies and consumer
understanding.
ROOM 2
BOOSTING BRAIN HEALTH: USING CONCEPT
TESTING TO LOOK INSIDE CONSUMERS’ MINDS
ALLISON GROOM • Marketing Research Consultant,
American Heart Association/American Stroke Association
ANDREW WILLARD • Partner, W5
ANNA LAWTON • Practice Consultant, W5
Learn how American Heart
Association/American Stroke
Association and W5 leveraged
hybrid research to spark
creative development and
refine campaign concepts. In this
case study presentation, we will
discuss the importance of aligning
methodologies with research needs and
target audience as well as the value of a
mixed methodology approach in the creative
process.
ROOM 3
THE MOBILE IMPERATIVE: INSIGHTS INTO HOW
THE MARKETING RESEARCH INDUSTRY HAS
FALLEN BEHIND AND HOW TO MAKE UP FOR LOST
TIME
RODDY KNOWLES • Director of Mobile Research, Research
Now
Explore industry trends in
adoption of mobile-friendly
design, implications for
representative sampling
and what happens when surveys are or
are not suitable for mobile participants by
drawing on data collected from thousands
of surveys analyzed with Research Now’s
Mobile Research Score Rating System
and research conducted with mobile-first
research participants. Experience why we
must acknowledge the impact of mobile on
our industry along with practical guidance on
how to approach research with a mobile-first
mind-set.
ROOM 4
DRIVING CHANGE: USING CX DATA TO INCREASE
PROFITABILITY AND ADVOCACY
STEPHANIE LINVILLE • Director, Market Intelligence,
Quality and Training, Wheaton World Wide Moving |
Bekins Van Lines
During the past year, Wheaton|Bekins has
taken a deeper look at its customer experience. By adopting Net Promoter Score® as
a key metric, using predictive analytics and
linking customer feedback with financial
data, Wheaton|Bekins has determined
which operations have the biggest effect
on customer loyalty and to what extent our
promoters can drive change in the business
through advocacy and profitability.
ROOM 5
DATA DISRUPTION BY DESIGN: TAPPING DESIGN
THINKING TO TRANSFORM DATA INTO EFFECTIVE
STORYTELLING
MARCUS JIMENEZ • Founder and CEO, StickyDocs
Join StickyDocs founder
and CEO Marcus Jimenez
as he shares over a
decade of experience
and best practices working alongside some
of the world’s leading brands, including
Citibank, Diageo and Pepsi. Drawing from
real-world use cases, Marcus will provide an
overview of how market research, consumer insights and brand activation teams are
leveraging design thinking, storytelling and
technology to tackle their data and insights
reporting challenges.
ROOM 1
ILLUMINATING INSIGHTS WITH START-UPS
MARIE WOLFE • Consumer and Market Insights Director
of Research Innovation, Unilever
SESSIONS
9:15am - 9:45am
Moving is stressful, but
Wheaton|Bekins believes
it doesn’t have to be.
10:00am - 10:30am
ROOM 1
DIVERSITY MARKETING: SEGMENTATION IN
LGBT RESEARCH LEADS TO IMPROVED RESULTS.
FEATURING THE WNBA LESBIAN MARKET CASE
STUDY
THOMAS ROTH • President, Community Marketing &
Insights
HILARY SHAEV • Vice President of Marketing, National
Basketball Association
The LGBT (lesbian,
gay, bisexual,
transgender) market is
among the fastest-growing and most
important diversity segments today.
How do you reach and communicate
with LGBTs? Learn how to design
LGBT community research initiatives
and explore different demographic segments
within LGBT for maximum ROI. Includes a
WNBA case study on researching and
building a successful marketing plan for
lesbian sports enthusiasts.
ROOM 2
THE NOTION OF EMOTION
COLLETTE ECCLESTON • Senior Director, Pragmatic Brain
Science, LRW
As marketers and researchers,
we know that emotions often
drive behavior. However, what
emotions are and how to measure them is not well understood. In this
talk, Dr. Eccleston will dispel some myths
about emotions such as “emotions are
non-conscious”; “real” emotions are those
that we can see and “people can’t articulate
their emotions.” Explore the implications of
each of these myths in terms of understanding consumer behavior and typical approaches to measure of emotion.
ROOM 3
THE EVOLVING INTERSECTION BETWEEN DIGITAL
AND PHYSICAL SHOPPING
JONATHAN ASHER • Executive Vice President, Perception
Research Services
This presentation will
focus on how shoppers
use both physical stores
and digital media to
make purchase decisions. PRS will share new insights (gathered
from observational research and eye-tracking
of physical and digital shopping trips) and
offer best practices for optimizing brand presence and shopper marketing across channels.
ROOM 4
UNTANGLING THE WEB OF CROSS-CHANNEL
ADVERTISING INTERACTIONS
KACY DOSTER • Senior Account Director, Communicus
TREVOR KVARAN • Director of Information Services,
Communicus
JERI SMITH • President/CEO, Communicus
communications vehicles are playing, both
in building long-term brand equities and in
driving immediate behavioral change. As
campaigns and the media environment get
more complex, our models need to evolve
to be able to better quantify which elements
contribute and how they work synergistically
to achieve a brands’ objectives.
ROOM 5
DYNAMIC GEOLOCATION-ENABLED MOBILE DIARY
SARAN GANESH • Director, Mobile Product Marketing,
Survey Sampling International
KEN ROE • Vice President, SSI Labs, Survey Sampling
International
SSI will talk about how the
geolocation-enabled mobile
diary will transform the
next wave of mobile data
collection. SSI believes mobile diaries are
increasingly important components of insight generation, as they can offer improved
insights across many forms of data.
When it comes to influencing
consumers, it seems like a
nearly impossible task to sort
out the roles that each of our
The
SESSIONS
10:45am - 11:15am
ROOM 1
CAPTURING CONSUMER EXPERIENCES “IN THE
MOMENT”: USING THE APPLE WATCH TO MEASURE
PATIENT SATISFACTION AND COMPARING IT TO
TRADITIONAL POST-EVENT SURVEYS
ANDREW WILSON • Insight Director, Kadence
International
Learn about how Johnson
and Johnson Vision Care
partnered with Kadence
International to deploy their
first-ever Apple Watch study to get closer
to their patients than ever before and learn
about what it is like to wear their revolutionary Acuvue Oasys one-day lens.
ROOM 2
USE YOUR CUSTOMERS AS ETHNOGRAPHERS
NANCY COX • Consumer Understanding and Insight
Manager, Hallmark Cards Inc.
JULIE WITTES SCHLACK • SVP, Innovation and Design, C
Space
When discovering unmet
customer needs and innovation
opportunities, there’s no
substitute for in-the-moment,
in-context observation for
making meaning of the complex
weave of emotion and rationality that drives
consumer behavior. Technologies like selfie
sticks, Fitbits and wearable video cameras
are making people comfortable monitoring
daily experiences. C Space and Hallmark
have seen the power of bringing consumer
experiences to life via simple mobile
ethnography apps by surfacing opportunities
to make products and services more
successful.
ROOM 3
RECRUITING AND ENGAGING MILLENNIALS FOR
MARKET RESEARCH ONLINE COMMUNITIES
ALLYSSA BRANDT GRESSER • Vice President of Client
Relations, KL Communications
HOPE PICKER • Director, Consumer Insights,
mbinnovations
This session will discuss best
practices in recruiting and
engaging Millennials for online
co-creation communities. We
will examine what steps are taken
to recruit this unique group and
what we do in the communities to
keep them engaged and sustain their
participation. KL Communications and
mbinnovations will share challenges of
keeping this group interested and how to
design activities specifically for them. This
session will compare Millennial’s participation in an MROC with other demographic
groups.
ROOM 4
MIRROR OF THE MIND: INSIGHTS GAINED FROM
STUDYING THE FACE
JASON ROGERS • Senior Consultant, Noldus Information
Technology
ABBE MACBETH • Sales and Consulting Manager, Noldus
Information Technology
Focusing on the face is a
nearly unique human quality.
It is a window into our emotional state, as often it displays our inner feelings without us knowing
or trying to do so. This makes measuring the
face a valuable resource for market research.
In this presentation, we will discuss the
current methods for studying emotional expression and focus on the key insights that
can be generated by studying the face.
ROOM 5
ASK FIRST, LISTEN SECOND: HOW A QUANT
RESEARCHER FOUND A NEW LOVE FOR QUAL
LORI REISER • Principal Consultant, Advanis
A traditional method of
mixing qualitative and
quantitative research is
to start with qual then
validate via a quantitative survey. Why not
flip that on its head? We will provide concrete examples from diverse industries to
illustrate some unique ways to marry qualitative and quantitative methods, including
using qualitative after quantitative to provide
depth and context to findings.
11:30am - 12:00pm
ROOM 1
ON-DEMAND TO ITERATIVE: HOW DANNON
OPTIMIZED BRANDING AND CONCEPTS
MONIKA WINGATE • CEO and Co-founder, Digsite
SIMONE SCHUSTER • Strategy and Insights Assistant
Manager, Dannon
With a renewed focus on the
master brand, Dannon
wanted an innovative way to
get quick but deep, meaningful insights to optimize
branding and concepts. Find
out how they teamed with
Digsite to implement agile pop-up communities that encouraged input and collaboration,
providing richer insights and a really
satisfying participant experience.
ROOM 2
THE QUANT QUAL PARADIGM
ISAAC ROGERS • Chief Innovation Officer, 20|20 Research
Today’s market research
technology is opening up new
avenues for both qualitative and
quantitative researchers alike to
utilize integrated solutions that are faster to
execute and generate richer insights. CIO
Isaac Rogers will demonstrate the benefits
of quant+qual research while providing techniques and case studies that you can use
immediately in your research practice.
50 • The
ROOM 3
PUTTING PEOPLE BACK INTO RESEARCH USING
VOICE AND VIDEO
FRANK KELLY • SVP Global Marketing and Strategy,
Lightspeed GMI
Data collection is fundamental to marketing research and
the way that research data is
collected will undergo significant change over the next few years. Voice
and video capture will play an increasing role
in marketing research and we need to start
now to prepare the right infrastructure to
enable the use of these data input methods.
ROOM 4
THREE WAYS TO KILL STRATEGIC THINKING OR
FIVE HABITS TO GET YOU PROMOTED TO VICE
PRESIDENT!
CAROL SHEA • President, InsightsCentral
In the world of 24/7
data collection, collapsing budgets and
politically-charged
internal environments, your C-level leadership expects you to step up and deliver even
greater strategic efforts. Without intention,
many of us insights professionals are killing
strategic thinking and stifling the effectiveness of the insights function. This session
focuses on understanding and removing the
barriers that restrict you and your insights
team and learning five key behaviors to
become a more influential insights leader.
ROOM 5
USING PSYCHOLOGY AND ANTHROPOLOGY TO
UNDERSTAND LUXURY HOTEL UX
CYNTHIA WEINMAN • Principal, Weinman Schnee Morais
Inc.
ROBERT MORAIS • Principal, Weinman Schnee Morais
Inc.
The owner of numerous
luxury hotel properties
believed that guests feel
a kind of “magic” in their
hotel stay, but needed to
deeply access the guest’s specific experience of the hotel lounge, guest rooms,
food and beverage, guest services and the
atmosphere of a dedicated high-level luxury
floor. Sophisticated psychological and anthropological elicitation and analytical techniques
were used to deliver valuable insights on the
luxury hotel UX.
Since the beginning of modern
marketing, marketers and
market researchers have experienced the frustrations of the
gap between what consumers
say they do/will do and what they actually
do. SABMiller in Latin America applied a
broad scope of insight tools powered by
neuroscience, social psychology and digital
technologies to go beyond declarations and
discover the hidden truth. This presentation outline how to balance those diverse
approaches to best drive tangible business
impact.
ROOM 2
KNOW YOUR HUMANS: MOVING BEYOND
TECHNOLOGY TO CONNECT WITH CONSUMERS
KELLEY STYRING • Principal, InsightFarm
Today’s technology offers
unlimited opportunities to
connect with consumers
on multiple platforms, but
the human brain hasn’t evolved as rapidly as
technology and deep, rich, meaningful connection often remains elusive. Sometimes,
technology itself becomes a barrier. So, how
can we engage consumers more effectively? By undertaking a behavioral science
approach that goes beyond the numbers and
the personas so that we can truly know the
humans.
ROOM 3
BOSTON CHILDREN’S HOSPITAL – HOW TO
MEASURE ITS BRAND VALUE AND MAKE THE MOST
OF IT
JEWEL ASCANO • Manager, Market Research, Boston
Children’s Hospital
JENNIFER VAN DE MEULEBROECKE • Vice President, TRC
In the changing health care
landscape, even well-regarded
hospitals like Boston Children’s
Hospital (BCH) rely on a steady
stream of patients with routine
conditions as their main source
of revenue, but competition for
routine care is very tight. BCH wanted to
understand how its stellar reputation of
treating rare conditions translates to routine
care. Moreover, what steps would BCH have
to take to solidify and acquire more of the
routine care market?
Consumer Insights.
Market Innovation.
ROOM 4
THE SECRET’S IN THE SEGMENTS: HOW TO
DEVELOP AND IMPLEMENT AN EFFECTIVE AND
ACTIONABLE SEGMENTATION
CONOR WILCOCK • Research Director, B2B International
its implementation. In order to be a success,
a segmentation should be understood, valued and actionable. This presentation argues
that needs-based segmentations, though sophisticated and hard to copy, can be difficult
to implement. Segmentations based on a
combination of firmographics and behaviors
enable organizations to build and maintain a
competitive advantage, while being easier to
put into practice.
ROOM 5
INSIGHTS-DRIVEN APPROACH TO SHOPPER
TOUCHPOINT MARKETING
ROBIN ALEX • U.S. Shopper Insights, The Hershey
Company
Retail visits are on the decline,
which makes every visit a valuable
impression point. This burden is
the responsibility of a retailer and
manufacturers can help. Can we
as a research industry create an
innovative solution that borrows principles
from the world of innovation with a retailer-centric twist to create a win-win-win for
the retailer, the shopper and the manufacturer?
ROOM 1
INSIGHT 2.0 – BIG DATA AND SMALL TALK
PIOTR SZYMSKI • Market Intelligence and Insight
Director for Latin America, SABMiller
SESSIONS
1:30pm - 2:00pm
Segmentation is at the heart of
good marketing. However, a segmentation is only as effective as
2:15pm - 2:45pm
ROOM 1
GAMIFICATION IS MORE THAN PLAYING GAMES:
INCORPORATING GAMIFICATION MIND-SET INTO
QUALITATIVE RESEARCH
SUSAN FADER • Insight Navigator, Fader & Associates
Gamification’s power goes
beyond just creating actual
games. Its strength lies with
the ability to tap into the gaming
mind-set and expanding gamification utilization across the entire qualitative
process, not just the qualitative session. This
presentation will provide concrete examples
of how gamification can be expanded and
incorporated into all aspects of the qualitative research design and execution.
ROOM 2
EVANGELIZING RESEARCH TO INSPIRE ACTION
JANICE MORRISON • Sr. Marketing Research Consultant,
MetLife
JASON KRAMER • President, Vital Findings
Storytelling is just the start –
evangelize your research and
inspire action! At MetLife, we
use inspiring techniques that
bring research to life. Learn
how to bring and inspire
action using creative
techniques that grab the
attention of C-level executives. We’ll share
case studies and even help you take on your
own insights visualization challenges. Bring
your latest projects to the session and get
tips you can use immediately to make your
story come alive.
ROOM 3
HOW COMPARATIVE DATA IS CHANGING THE WAY
SPORTS TEAMS COMPETE FOR FANS’ BUDGETS
RUDY NADILO • President, North America, Dapresy
NIKOLAY PANCHEV • Senior Vice President of Research,
Turnkey Intelligence
ROB MULHALL • Director, NHL Club Business and
Analytics, National Hockey League
Sports teams and leagues
are increasing their reliance
on research and analytics.
The current focus for many
properties is comparative
data i.e., understanding
how their data compares to
peer group, league and geographic
averages. In this session, a Turnkey
Sports & Entertainment customer
(sports team/league to be identified) using Dapresy’s online dashboards will
cite specifics on how it procures game-day
experience and ticketing insights and then
uses them to compete for and win fans’
budgets.
mean? In this new study, we will present
learning about the words, imagery and
emotional associations that authenticity
inspires in consumers. In addition, we will
reveal products and brands they believe are
authentic across different categories. Fielded in five markets, this study will highlight
perceptions, cues, emotions and language
consumers use to talk about authentic
brands.
ROOM 5
USING MIXED METHODS TO INFORM THE PRODUCT
ROADMAP
RACHEL KRUG • Analytics Manager, Emerging Business,
Constant Contact
The digital advertising
solutions team at Constant Contact routinely
uses mixed methods
to answer business
questions. A case of how an in-product test,
actual placement of ads for a small sample
of customers and a customer survey lined
up to inform the product roadmap will be
shared. Combining A/B testing and survey
research will be discussed.
ROOM 4
LET’S GET REAL ABOUT AUTHENTICITY
TATIANA GORMLEY • Research Director, BuzzBack
Are brands trying too
hard to be authentic?
What does authentic even
The
SESSIONS
3:00pm - 3:30pm
ROOM 1
SEEING IS BELIEVING - SIMULATING THE BUYING
EXPERIENCE MORE EFFECTIVELY
KAREN AVERY • Global Insights, Weight Watchers
SHARI AARON • Vice President, Radius Global
There are advantages
in using choice-based
research to guide
decisions on how
  
Weight Watchers can
be offered to
consumers on our
visitors site. These latest advances allow us
to mimic the actual buying experience in a
highly controlled environment and offer an
engaging experience for consumers. We
collect more accurate reflections of how
consumers will respond to our service in
market. This methodology is easily digestible
for internal teams, enabling us to collaborate
successfully.
ROOM 2
WILL YOUR NEW CONCEPT BE A SUCCESS OR A
FAILURE?
LISA MCGURK • Director, Blueberry
GIJSBERT DEN HERTOG • Managing Partner and Owner,
The Smart Vision Company
JANET FISHER-HUGHES • Vice President, Blueberry
Consumer Satisfaction
Insight (CSI) is an innovative and reliable technique
for guiding concept and
product development.
Based on an analytical model
developed by a major European university,
the CSI technique examines the decision
criteria of individual consumers to identify
purchase drivers as well as to estimate
penetration and volume. A detailed analysis
of individual elements inform concept and
product improvement efforts.
tools that market researchers use, including
focus groups, surveys, online communities,
social media listening, analytics, interviews
and ethnographic studies. This talk explores
what makes UX research different and what
market researchers can learn from this
related field.
ROOM 3
THE CONNECTED NARRATIVE
TIM HOSKINS • President, Quester
ROOM 5
UNVEILING THE SECRET LIFE OF PRACTICING
ENGINEERS: A CASE STUDY ON THE IMPORTANT
SUBTLETIES OF “IN THE MOMENT” BEHAVIORS
CAROLE SCHMIDT • Vice President, Doyle Research
Associates
LESLEIGH CAMPANALE • Research Manager, Institute of
Electrical and Electronic Engineers
Every day, companies
develop products, discuss
needs and conduct
research on “consumers.”
These consumers are studied, discussed
and evaluated as data points. However, as
researchers and humans, we know that behind every data point - and every consumer is a person. A deep curiosity sparked a study
to look at people as people and the results
are thought-provoking.
Any good user experience
(UX) designer will tell you
that research is a critical part
of their work. UXers adopt
many of the same research
How to capture below-the-radar details that lead to
meaningful insights! IEEE
and Doyle Research
showcase a case study
successfully capturing
in-the-moment experiences,
attitudes and subconscious
behaviors of practicing
engineers. Their novel,
mobile-centric approach revealed critical
details of how these elusive thinkers work
— insights lost using conventional methods.
Lesleigh and Carole include how establishing a project champion engaged a
cross-functional team to define needs,
discover new segments and identify
enablers/barriers that translated into
real-world developments.
which brands are winning the love – and dollars – of parents AND kids and which levers
to pull to win with the whole family.
trate inspiration and fast-paced fun in your
product/concept development and creative
processes.
ROOM 3
MEASURING THE VALUE OF MOBILE SURVEY APPS
LESLIE TOWNSEND • Co-founder of KinesisPanel/
Consultant to FocusVision
JACQUELINE ROSALES • COO, SoapBoxSample
ROOM 5
CATALYZING UNDERSTANDING: THE NEW ROLE FOR
INSIGHTS
NEIL WIELOCH • Director, Marketing Strategy and
Insights, 1-800 CONTACTS
VERONICA NEWMAN • Senior Research Analyst, 1-800
CONTACTS
GARRED SHEPPARD • Manager Customer Insights and
Analytics, 1-800 CONTACTS
ROOM 4
WHAT MARKET RESEARCH CAN LEARN FROM UX /
CORRELATION DOES NOT IMPLY CAUSATION
KHAL WEIR • Product Manager, Dub
KERRY HECHT • Research Director, Dub
4:00pm - 4:30pm
ROOM 1
LYFT SCOOTS AHEAD THANKS TO AGILE,
EFFECTIVE, INTERACTIVE INSIGHTS
COLIN FROLICH • Product Marketing Manager, Lyft
KATRINA NOELLE • Co-Founder, Scoot Insights
JANET STANDEN • Co-Founder, Scoot Insights
This session will share an agile
insights case study that allowed
Lyft to make quick decisions
during the development and
rollout of their Lyft Line offer in
the face of tough competition.
This approach incorporated
both in-person and online
qualitative research methods. This insights
into action methodology was completed in
partnership with Scoot Insights, an expert in
quick turnaround insights, delivering
qualitative solutions within a week.
ROOM 2
HOW TO CREATE AN ALL-FAMILY JUGGERNAUT
MICHELLE PORIS • Director of Quantitative Research,
Smarty Pants
Marketers and researchers
have traditionally focused on
connecting with moms OR
connecting with kids. But exploring the family unit as a whole is essential
to brand success across categories. Find out
52 • The
In this presentation, Leslie
Townsend, will explore key
findings from a recent
Research on Research study
jointly conducted by Kinesis
Paradigm Sample and SoapBoxSample on
the true value of mobile survey apps in
market research today.
ROOM 4
THE SYMPHONY OF CROWDS: BRINGING HARMONY
TO YOUR INNOVATION PROCESS
SANDY MCCRAY • Insights Curator, Intengo
Crowd wisdom and gameful
design will speed up the tempo of
your innovation, solving your business challenges with a smooth,
harmonic, collective voice. Come
feel the rhythm – Intengo will help orches-
While everyone else
is busy watching their
KPIs, who is taking care
of the people? The insights team at 1-800
CONTACTS describes how they have transformed their role and now act as a driving
force within their organization for generating and amplifying intense positive human
energy.
Research is often seen as
a cost to the business. But
the emergence of the age
of the customer has turned
the purchase cycle upside down - with the
majority of buyers (60 to 70 percent) saying
they engaged with content before making
a purchase. Learn how research now plays
an integral role in lead generation and sales
through the development of engaging and
proprietary content.
ROOM 2
RAPID RESPONSE CASE STUDY: USING REAL-TIME
INSIGHTS TO MASTER NEW PRODUCT LAUNCHES
JARED SCHRIEBER • CEO, InfoScout
In order to avoid risk, insight
marketers often continue to
qualify initiatives pre-launch.
As a result, timelines of
innovation are extended, typically to a
different tune than decision makers would
like. But, new opportunities are emerging.
Jared Schrieber will provide best practices in
market insight innovation from working with
the world’s largest CPG brands. These case
studies will share how market leaders are
NEW BOOK
measuring insights faster for rapid launches, quicker learning and ultimately, greater
success.
ROOM 3
HOW ONE TEAM MOVED A MOUNTAIN: INFLUENCE
AND INSPIRATION FOR NEW THINKING WITH AN
ENTERPRISE-WIDE INSIGHTS COMMUNITY
CHRISTINA NATHANSON • Director, Global Market
Research, AIG
JEFF POLEVOY • Global Head, Customer Experience and
Market Research, AIG
KRISTEN GREEN • Account Manager, Passenger
AIG’s market research team
was challenged to do more
with less. Customer communities were the right fit for
rapid, low cost insights,
but how would this get
through a complex
business infrastructure with logistical
checkpoints along the way? Change isn’t
easy, but it’s possible! Here’s how we
buckled and worked collaboratively with
internal/external partners to plan an
enterprise-wide MR program. Here’s how far
we’ve come and we’ll share the early signals
of approaching success.
ROOM 4
HOW COLLECTING WHITE SPACE INSIGHTS
MINIMIZES PRODUCT DEVELOPMENT RISK
KIMBERLY MARSH • Principal SVP, QualQuant Signals
HEMEN PATEL • President, QualQuant Signals
Research is often
conducted without truly
knowing about the open
opportunities that exist
within the category and brand. Our clients
can zero in on the products with the highest
chance of success by incorporating a white
space investigation into their larger research
objective. During the presentation, you will
learn why a white space investigation should
be an integral part of day-to-day research
projects and hear various case studies that
demonstrate how implementing it minimizes
risk.
ROOM 5
MILLENNIAL TRENDSCAPE: WHAT’S DRIVING
YOUTH?
MARYLEIGH BLISS • Chief Content Officer, Ypulse
ROOM 1
TRANSFORMING B2B SALES BY LEVERAGING
RESEARCH-BASED CONTENT CREATION
CHRISTINA KYRIAZI • Manager, Market Insights and
Analytics, Peak 10
SESSIONS
4:45pm - 5:15pm
MaryLeigh Bliss,
editor-in-chief of Ypulse,
walks you through two
trends that are shaping
how Millennials think and behave, helping you better understand how to survey,
market to and communicate with the largest
generation in U.S. history.
“Truly looking forward to Paul Scipione’s historical
account of the MR industry, one that is important to
us all. Our industry has provided countless stories of
success, and our studies have provided our clients
with countless successes!”
Steve Schlesinger, CEO
“Congratulations to Paul Scipione for writing such a
complete history of the MR business that is also so
enjoyable to read. I highly recommend it.”
Merrill Dubrow,
President & CEO
M/A/R/C Research
Paul Scipione, Ph.D.
Pick up a copy at
Paramount Market Publishing • Registration Hall
www.nationofnumbers.com
The
WEDNESDAY, FEBRUARY 24
FOOD OPTIONS
Snack Food Options
Morning Break – 8:00-9:15am:
Coffee Cakes & Seasonal Whole Fruit............................. C&C Market Research Booth 617
Mini Bagels & Seasonal Whole Fruit.............................................Clear Seas Booth 316
Mid-Day Break – 12:00pm–1:30pm:
Variety of Burger Sliders, Pasta Salad............................ C&C Market Research Booth 617
Cheese & Pepperoni Pizza, Meatball Sliders, Salad in a Cup..............Clear Seas Booth 316
HOT CHOCOLATE
Confirmit • Booth 305
CHICKEN PARMESAN PUFFS
Research Now • Booth 302
LOBSTER & CORN SPRING ROLLS
AIP • Booth 3
MINI CUSTOM CUPCAKES
LRW • Booth 702
MINI CHEESECAKES
Amazon • Booth 402
CHEESE
Coffee, Tea, and Beverages
served throughout the day
in the Expo Hall
Phoenix • Booth 615
MINI CONEY ISLAND FRANKS
RTI • Booth 412
Sponsors:
MOZZARELLA BRUSCHETTA
StickyDocs • Booth 313
•
•
•
•
CRGGlobal
•
Test America
•
CSS/datatelligence •
Issues & Answers
E-tabs
Lightspeed GMI
Quest Mindshare
DELIVERS!
Tips from a data
viz expert
The trouble
with last-click
How AT&T
crunches big data
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MR
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Telling a
new story
Quirk’s Media brings the largest and most
dedicated audience of client-side/corporate
researchers in the industry via:
RG
•
•
•
•
Can a journalistic approach
improve MR reports?
Magazine readership
Webinar registrations
Expo attendance
Web site visits
2014 Focus Group
Moderator Directory
May 2014
www.quirks.com
www.quirks.com
54 • The
AREA RESTAURANTS AND MEETING SPOTS
There is a 90-minute lunch break from 12:00 to 1:30pm
Q
6
7
13
1
2
14
3
10 11
8
12
5
4
1
9
Rocco’s Tacos
6
Potbelly Sandwich Shop
7
339 Adams St
(south of hotel)
2
8
Starbucks
9
Dunkin’ Donuts
10
345 Adams St
(½ block south)
4
387 Jay St
(1 ½ blocks south)
5 Guys Burgers
12
Shake Shack
13
Subway
14
Hill Country Chicken
15 345 Adams St,
(1 block south)
Burger King
417-21 Fulton St
(1 ½ blocks south)
Hale and Hearty Soups
2 MetroTech Center
(1 ½ blocks east)
409 Fulton St
(1 block south)
348 Fulton St
(1 ½ blocks south)
5
11
2 MetroTech Center
(1 ½ blocks east)
Panera Breads
Hill Country BBQ
Chipotle
1 MetroTech Center
(1 block east)
345 Adams St
(½ block south)
3
15
Harry O’s Restaurant & Bar
120 Lawrence St
391 Jay St
(1 block south, ½ block east)
345 Adams St
(1 block south)
The
The Dining Room
56 Willoughby St
SESSIONS
Schedule At-a-Glance
8:00 – 9:15
REGISTRATION & EXPO HALL OPEN
SESSIONS
ROOM 1
9:15 – 9:45
Make ‘Em Smile: How
Amazon Gift Codes Can
Keep Survey Respondents Happy
10:00 – 10:30
ROOM 4
ROOM 5
Keeping Corporate Insights Functions Relevant
In with the Old
Brands as Character
Actors: How Brands Play
Roles in Consumers’ Life
Stories
Data, Dashboards, PowerPoint and Infographics
[...]
Breathing Life into Data:
Three Steps to Add
Personality to Your Segmentation Results
Insights – The Road
Less Traveled (in Market
Research)
AOL Case Study: How the
Integration of Visual and
Emotional Engagement
Measurement [...]
Vendor Management:
How to Nurture, Select
and Maintain the Right
Relationships
Changing the Game:
Moving from Projects
to Process for Amazing,
Inspiring Research
Transforming the Telecom
Retail Experience
Programmatic Research:
Real-Time Consumer
Insights at Scale that You
Can Take Action on Now
What Would Delighted
Participants Mean to the
Research Industry?
It Takes Two: Hilton and
iModerate Discuss the
Needs of Today’s Corporate Researcher
Mtn Dew® KickstartTM:
How It Came Together
Engaging Stakeholders
and Sales Associates
Through B2B Community
Panels
Alternatives and Advances in Concept Testing
A Funny Thing Happened
on the Way to Our
Insights: Confronting
Unexpected Insights [...]
11:30 – 12:00
ROOM 3
Innovations in Brand
Tracking
10:45 – 11:15
ROOM 2
The 2015 Digital Collaborative: A Year of Exploration by Major Brands [...]
12:00 – 1:30
LUNCH ON YOUR OWN (SEE PAGE 55 FOR A LIST OF AREA RESTAURANTS, LIGHT SNACKS IN EXPO HALL)
SESSIONS
ROOM 1
1:30 – 2:00
The Gritty Truth of Market
Research
2:15 – 2:45
56 • The
ROOM 5
Rules of Engagement:
Shifting Dynamics of
Gen Z and Millennial
Respondents
I Feel the Need for
Speed!
Three Rules for Marketing—Based on the Brain
Building Customer Understanding
How to Write a Winning
Mobile Research Proposal
Emotional Segmentation
with Non-Conscious
Measurement
How Epson Is Strengthening Itself as a Global
Brand in the Face of an
Ever-Changing Landscape [...]
Beware the Professional
Survey Panelist!
IBM and Twitter: What’s
in a Tweet?
How Turkcell Used Hybrid
Research to Create a
Jingle Evaluation Test
Breaking up Is Hard
to Do
Mobile “In the Moment”
Research Critical in
Uncovering Consumer
Motivations
Belief, Intent, ACTION!
Bridging the Intent-Action
Gap: How Behavioral
Economics and Consumer
Journey Mapping Explains Decision-Making
[...]
Using Your Gifts and
Talents to Give Back
Marketing Research
Training and Education:
Future-Proofing Your
Skill Set
Getting the Full Picture
of the Consumer Journey
[...]
Why Consumers Lie and
How You Can Profit from
It or Avoid It
4:15 – 5:00
ROOM 4
Back to the Future: Old
School Survey Research
in a Big Data-Obsessed
World
3:45 – 4:15
ROOM 3
Infographic Magic Brings
Snowmen (Research)
to Life
3:00 – 3:30
ROOM 2
QUIRK’S CLOSING CELEBRATION IN THE EXPO HALL
an influential function in a $4.5 billion
corporation. Whether you’re a veteran in an
established corporate insights function or
new to your role, Valspar’s story of creating
an insights function from scratch serves as a
roadmap for keeping your team relevant and
in-demand.
The Amazon Corporate Gift
Cards program provides organizations of all sizes with
easy access to the Amazon.com experience.
How useful is it in your research-related projects? Join us and learn how our customers
order and use Amazon gift cards as incentives, gifts and rewards for their employees,
customers and partners. We’ll show how
our program helps clients achieve a higher
level of research performance – rewarding
behavior, increasing engagement and cutting
costs without fees or expiration dates. We
will cover customizable digital and physical
gift card options, e-mail fulfillment, bulk
codes and an API that can be integrated into
existing platforms or systems for real-time,
direct-to-customer fulfillment.
ROOM 3
IN WITH THE OLD
ROOM 2
KEEPING CORPORATE INSIGHTS FUNCTIONS
RELEVANT
BRIAN LEY •
DIRECTOR, CONSUMER AND MARKETPLACE
INSIGHTS, VALSPAR
Valspar’s consumer insights
department was established
in 2014 and quickly became
MARIA DOMOSLAWSKA • Vice President, Global Digital
Strategy and Research, Research Now
As new digital media
research methodology
matures, older and proven
qualitative research techniques find new applications in digital media
effectiveness measurement. By coalescing
quantitative and new digital qualitative methodologies, we can help to close the gap
between technology and how consumers
engage with brands at the emotional level
across multiple devices.
ROOM 4
BRANDS AS CHARACTER ACTORS: HOW BRANDS
PLAY ROLES IN CONSUMERS’ LIFE STORIES
JIM WHITE • Founding Partner, RealityCheck Consulting
Network LLC
If they a made a movie
about the life of your
consumer, what role
would your brand play?
Would it even have a role? We all tell our-
selves stories that give meaning to our lives.
Psychologists call this narrative identity. The
most meaningful brands have a role in their
consumer’s life story. In this presentation,
we’ll explore how some brands are able to
do this and how your brand can too.
ROOM 5
DATA, DASHBOARDS, POWERPOINT AND
INFOGRAPHICS - THE MR REPORTING LANDSCAPE
TODAY AND INTO THE FUTURE
BENJAMIN RIETTI • CEO, E-Tabs
KEVIN MAHLER • Research Director, Schmidt Market
Research
The market research reporting
landscape has evolved
dramatically over recent years.
What was once comprised
of huge mounds of printed
banner decks has since
metamorphosized into a
combination of mediums, including
interactive data analysis, online dashboards
and data visualization, PowerPoint, Excel and
infographics. This joint presentation
introduces the range of methods of data
delivery and visualization being utilized by
our industry and how best to leverage the
relative strengths of each to maximize utility
and client engagement.
SESSIONS
ROOM 1
MAKE ‘EM SMILE: HOW AMAZON GIFT CODES CAN
KEEP SURVEY RESPONDENTS HAPPY
ERIK KAMPE • Senior Business Development Manager,
Amazon Gift Cards
ANDRE CHERNIH • Senior Marketing Manager, Amazon
Gift Cards
KIM NGUYEN • Product Manager, Amazon Gift Cards
9:15am - 9:45am
R
Insightful Partnership
10:00am - 10:30am
ROOM 1
INNOVATIONS IN BRAND TRACKING
SUZANNE HENRICKSEN • Senior Director, Brand Insights,
Digital Insights and Consumer Affairs, The Clorox Company
MIKE CLARKE • Executive Vice President, General
Manager, LRW
The marketplace is moving fast.
Is your brand tracking stuck off
the rails? Too often companies
struggle to extract value from
their brand tracking. Put your
brand tracking on the right track
by leveraging new methods of
understanding consumers,
innovative analytical techniques, integrating
new data sources and using advanced
technologies to give you insights on the go.
Reframe your marketplace monitor as a
brand action platform. Before long, your old
locomotive will be fast down the tracks.
ROOM 2
BREATHING LIFE INTO DATA: THREE STEPS TO
ADD PERSONALITY TO YOUR SEGMENTATION
RESULTS
KRISTIN GUTHRIE • VP, Customer Experience, Honeywell
This presentation explores
how to both conduct a critical
examination of research numbers and then connect with
the groups and individuals those numbers
represent. We’ll outline Honeywell’s stepby-step process to marry B2B and B2C research, analysis and communications tools.
ROOM 3
INSIGHTS – THE ROAD LESS TRAVELED (IN
MARKET RESEARCH)
JOEL CORREA • Head of Technology, Ugam
NAEEM HARNEKAR • Vice President - Research
Operations, Ugam
The market research industry is too focused on long
questionnaires, huge data sets
and hundreds of crosstabs to
develop conclusions and insights. But this
traditional way of analyzing survey data will
soon be obsolete. Market research firms
need to be ready for the new norm – thanks
to the Internet of Things – which consists
of blended data from multiple sources and
short questionnaires. Learn how to prepare
for the new norm.
ROOM 4
AOL CASE STUDY: HOW THE INTEGRATION
OF VISUAL AND EMOTIONAL ENGAGEMENT
MEASUREMENT IS TRANSFORMING THE FUTURE
OF BRANDS’ DIGITAL MARKETING RESEARCH
JEFF BANDER • President and CRO, Sticky
DARLENE LACHAPELLE • Director, Consumer Analytics
and Research, AOL
research at AOL and Jeff Bander, president
and CRO at Sticky, discuss their findings on
a market research survey on a recent AOL
digital video campaign. LaChapelle and
Bander share how tying visual and emotional
engagement, made possible by eye-tracking
and facial coding methodologies, can help
brands achieve more effective and actionable consumer insights.
ROOM 5
VENDOR MANAGEMENT: HOW TO NURTURE,
SELECT AND MAINTAIN THE RIGHT
RELATIONSHIPS
MICHAEL ROSENBERG • Managing Director, J.P. Morgan
Today’s business
environment often
requires real-time
insights to inform key
decision-making. There is also the need to
continually innovate and leverage leading-edge technology solutions to achieve
one’s research objectives. As a result, the
need to identify and build long-term relationships with the right research partners has
never been more important. This session will
leverage real-world experiences to highlight
best practices at selecting and managing
research vendor relationships.
In this session, Darlene
LaChapelle, director,
consumer analytics and
The
SESSIONS
10:45am - 11:15am
ROOM 1
A FUNNY THING HAPPENED ON THE WAY TO OUR
INSIGHTS: CONFRONTING UNEXPECTED INSIGHTS
IN MIXED METHOD DIGITAL QUAL
STEVE AUGUST • CIO, FocusVision
TARA FRANZ • UX Research Manager, Facebook
Sometimes on the
road to the final
report, we encounter
surprise insights that
speak to an entirely
different set of
business issues and we
are forced to choose what we do with this
new information. This paper tells the
multifaceted story of how Facebook
researchers and their trusted qualitative
partners encountered surprise insights over
the course of two mixed-method digital qual
studies. On one level, it’s the story of the
power of mixed-method research to capture
insights that could not be surfaced by just
one approach. On another level, it’s the story
of how we as researchers must be open to
the unexpected insights we uncover and
how pursuing the surprising can prove to
ultimately deliver the biggest business
impact.
ROOM 2
CHANGING THE GAME: MOVING FROM PROJECTS
TO PROCESS FOR AMAZING, INSPIRING RESEARCH
PAUL JANOWITZ • CEO, icanmakeitbetter
KRISTEN BRYANT • Market Research Manager, Enterprise
Market Research, Travelers
voice of the customer (employee and
consumer) at the center of product
innovation, development and marketing. By
integrating research across ideation, iteration
and validation, Travelers has delighted
employees and customers while bringing
innovative new products to market faster.
Learn from this interactive session how you
can move from research projects to an
integrated insights process across all facets
of the organization.
ROOM 3
TRANSFORMING THE TELECOM RETAIL EXPERIENCE
JAY HEISLER • Head of Marketing Strategy, Cricket
Wireless
PAUL HARTLEY • Vice President, Telecommunications,
Market Strategies International
The Cricket Wireless brand
has transformed from
being a regional carrier
into a genuine contender
that is rivaling the largest
players in the market.
How did they achieve
this? Large wireless carriers are not typically
known for their innovation so what strategies and tools did the Cricket team employ
to bring about such a substantial shift in their
appearance and business model and what
can others learn from their experience? Our
presentation will cover the full story of the
Cricket retail transformation, from day one
through to present day.
In this client/partner
presentation, see how
Travelers uses agile insight
communities to put the
ROOM 4
PROGRAMMATIC RESEARCH: REAL-TIME
CONSUMER INSIGHTS AT SCALE THAT YOU CAN
TAKE ACTION ON NOW
PAUL KRASINSKI • SVP, Strategy and Business
Development, Phoenix/mXP
SCOTT SPRY • COO, Phoenix Marketing International
Market research of the
future will be defined by an
ability to engage the consumer in the moment, collect data via mobile in real-time and present
to a dashboard that shows the brand clients
what their consumers are feeling while they
are consuming their products and services,
right now. Then, the brand must be able to
tag and recontact these users with a tailored
and personalized message, right now.
ROOM 5
WHAT WOULD DELIGHTED PARTICIPANTS MEAN TO
THE RESEARCH INDUSTRY?
SANDRA BAUMAN • Owner and Principal, Bauman
Research & Consulting
MARY AVILES • Insight Consultant, Bauman Research &
Consulting
STEPHENIE GORDON • Vice President, Qualitative
Solutions, Atlanta and Orlando, Schlesinger Associates
Delighting customers in
unexpected ways is the
key to inspiring positive
word of mouth. Some
brands are supplanting their
traditional loyalty programs
with empowered employee
models designed to deliver
customer delight. We investigated the
transactional elements of market research to
look for strategic impact: What would
delighted participants mean to the industry?
Could such an approach impact data quality?
11:30am - 12:00pm
ROOM 1
THE 2015 DIGITAL COLLABORATIVE: A YEAR
OF EXPLORATION BY MAJOR BRANDS TO
UNDERSTAND THE DIGITAL CONSUMER
DAVE NORTON • Founder, Stone Mantel
KURT STEIGERWALD • Vice President, MarketVision
Research
The Digital Consumer
Collaborative is a
partnership involving
non-competing,
industry-leading companies joining together to go
deep into the lives and
decision-making processes of people who
are digitally engaged. In its third year, the
2015 Digital Consumer Collaborative brings
together Disney, Target, 3M, Hallmark,
Sam’s Club, Fifth-Third Bank and other major
brands. This year’s collaborative provides
insights into consumers’ willingness to
share data with brands, their perspective on
loyalty and the importance of digital context.
58 • The
ROOM 2
IT TAKES TWO: HILTON AND IMODERATE DISCUSS
THE NEEDS OF TODAY’S CORPORATE RESEARCHER
TARA HUTTON • Director, Customer Insights, Hilton
Worldwide
JEN DROLET • Managing Partner, iModerate
Corporate researchers are
expected to be nimbler
than ever. Answering to
multiple stakeholders,
balancing numerous partners
and managing multiple
projects creates a challenging
environment that requires flexibility to be
successful. What does today’s corporate
researcher need from their partners? In what
ways can research firms adapt to meet
those needs? Tara Hutton of Hilton Worldwide and Jen Drolet of iModerate will
explore these questions in a session aimed
to help corporate researchers and their
partners work together harmoniously in the
face of today’s challenges and constraints.
Using recent work as a backdrop, they’ll
explain how an iterative process, in which
researcher and client work side-by-side,
allows both teams to go further faster.
ROOM 3
MTN DEW® KICKSTART™: HOW IT CAME TOGETHER
ABBY FINNIS • Sr. Director, Strategy and Insights,
PepsiCo
DEBRA LISCINSKY • Senior Vice President, RTi Research
The innovation team
behind Mtn Dew®
KickstartTM and RTi
Research will share
highlights of their
journey and the critical
role consumer research
played. For Mtn Dew®, staying authentic to
loyal fans, attracting new drinkers and being
‘true to DEW®’ were guiding mandates.
You’ll hear how the innovation team
leveraged holistic research to create,
develop and build the line. Mtn Dew®
KickstartTM is innovation ‘done right,’
generating excitement and record growth
year after year.
ROOM 5
ALTERNATIVES AND ADVANCES IN CONCEPT
TESTING
JEFF GOLDSTEIN • President, AcuPOLL Precision
Research Inc.
ERICCA DENNEHY • Vice President of Account
Management, AcuPOLL Precision Research Inc.
present an alternative normative methodology that offers numerous advantages,
especially for identifying passionate niche
ideas and truly novel innovations where
category norms don’t exist. Innovative new
techniques will also be presented which
optimize messaging, illuminate competitive
advantage and yield more actionable insight
from concept testing, as illustrated by several examples benefiting from the approach.
Category norms for concept
evaluation have important
limitations. This session will
1:30pm - 2:00pm
ROOM 1
THE GRITTY TRUTH OF MARKET RESEARCH
NICOLE BERNHARDT • Associate Manager, Consumer
Insight, Under Armour
JULIE BROWN • Associate Manager, Consumer Insight,
Under Armour
Under Armour is a rapidly-growing, $4 billion global company
with a consumer insight team of
only five to support vast research
demands. With few resources,
the UA CI team completed over
90 projects in 2015 ranging from
quick turn ad hoc requests to large-scale
strategic priorities. This presentation will
focus on how to get the job done in the new
age, where questions are abundant, time is
limited and resources are scarce.
ROOM 2
RULES OF ENGAGEMENT: SHIFTING DYNAMICS OF
GEN Z AND MILLENNIAL RESPONDENTS
KRISTIN LUCK • Founder, Kristin Luck Consulting
JONATHAN PRICE • CEO, Virtual Incentives
tion segment. Researchers need compelling
ways to engage this fast-paced, technology-driven audience – ways that fill their need
for instant gratification. Find out how methods for respondent engagement are evolving
to more effectively deliver actionable data.
ROOM 3
I FEEL THE NEED FOR SPEED!
ALICIA RUDICK • Director of Insights, Sonoco
When it typically takes 4.6 years
for a new product to launch in
the marketplace and approximately 80 percent of new
product launches fail, many customers are developing strategies
on how to minimize time to commercialize.
They want to drive fast, fail fast and learn
fast. Listen to how Sonoco was able to
take one of their customers from concept
to commercialization in four months! What
we learned, what we changed and what we
made better!
ROOM 4
THREE RULES FOR MARKETING — BASED ON THE
BRAIN
PRANAV YADAV • CEO, Neuro-Insight US Inc.
What can you do to make the
best campaign? Pranav Yadav
knows. As CEO of Neuro-Insight US, he’s seen precise
brain data for thousands of
commercials and campaigns - and now he’s
bringing you the three most important rules
to follow to you.
This paper focuses on how a
fast-growing health and
wellness company implemented community panels
as their key insight tool to help
make better business decisions in
support of substantial growth. We
will discuss how these B2B community
panels came about and outline various case
studies including the development and
launch of a new Energy and Performance
product line to illustrate how this research
approach produced better decisions by all
levels throughout the organization.
SESSIONS
ROOM 4
ENGAGING STAKEHOLDERS AND SALES
ASSOCIATES THROUGH B2B COMMUNITY PANELS
JEFFREY KAUFMAN • Director, Customer and Field
Insights, Isagenix
ANDREW COOPER • CEO, VERVE
ROOM 5
BUILDING CUSTOMER UNDERSTANDING
BRITTANY WILLIAMS • Marketing Insights Manager, Etsy
KATHARINE GIARI • UX Researcher, Etsy
This talk will highlight a handful
of strategies, successes and
missteps in the complex journey
of evolving your marketing and
product strategy to meet your
customers where they are.
Millennials and Gen
Z together make up
the largest popula-
2:15pm - 2:45pm
ROOM 1
INFOGRAPHIC MAGIC BRINGS SNOWMEN
(RESEARCH) TO LIFE
KELSY SAULSBURY • Consumer Understanding and
Insights Manager, Hallmark Cards Inc.
Having trouble getting your
business partners to read that
long research report? People
today are short on time and
attention spans and getting
good research work noticed is harder and
harder. Infographics done right can be an
effective way to get the conversation going
or make the key points you need to make.
It also allows you to upcycle existing data
or research and make it new again. Learn
tips for translating research to infographics
and how to work effectively with designers.
Bonus: I will be sharing a fun case study on
snowmen research!
ROOM 2
HOW TO WRITE A WINNING MOBILE RESEARCH
PROPOSAL
IAN RINER • Client Success Director, SSI
ROOM 3
EMOTIONAL SEGMENTATION WITH NONCONSCIOUS MEASUREMENT
ANDERS BENGTSSON • CEO, Protobrand
Unlike traditional research
proposals, mobile market
research requires special
considerations that are
unique to the mode. Researchers beginning
to use mobile in their suite of offerings can
find it difficult to produce a comprehensive
and persuasive proposal that wins over
clients. If this sounds familiar, you’re not
alone! In this informative session we will
cover the nuances of mobile research and
how to account for them in your proposals.
We’ll cover topics like selecting the right
location-based targeting technique, how to
elicit multimedia survey responses and how
to plan in-home usage tests. Take advantage
of SSI’s wealth of mobile research experience to get your mobile proposals at the top
of their game.
This presentation
will showcase how
online metaphor
elicitation can be
embedded into segmentation studies to
achieve emotion-based segmentation. We
know that people buy brands not just for
what they do at a functional level, but also
for what they mean in terms of their symbolic and emotional properties. To illustrate
online metaphor elicitation in segmentation
studies, we will showcase results from a
beer segmentation study. Cheers!
The
SESSIONS
ROOM 4
HOW EPSON IS STRENGTHENING ITSELF AS
A GLOBAL BRAND IN THE FACE OF AN EVERCHANGING LANDSCAPE IN LATAM
DENISE OFFUTT • Manager, Market Research, Epson
America Inc.
SHIRA HORN • Vice President, Radius Global Market
Research
The competitive market in
LATAM is constantly
evolving, with newer brands
  
emerging and long-standing brands losing
ground. Understanding the market you play
in is critical and LATAM is a core growth
region for Epson. Epson is staying ahead by
using results from two types of research to
make critical business decisions – strategic
studies that focus on the brand’s image and
key influencers of brand equity and tactile
pricing work that allow the brand to optimize
its product portfolio at prices customers are
willing to pay for. Bringing these two pieces
together, Epson has a deep understanding
of the LATAM landscape and is able to bring
the right products to market with messages
that matter to the appropriate audiences.
measure social influence will also be presented. Social text analysis is presented as
a supplement to traditional market research,
not as a replacement for scientific surveys
or other similar methodologies.
Customer and market insights were critical
to success by providing real-time and
ongoing insights to company decision
makers from multiple business channels.
This shared presentation by senior researchers at both HPE and Veritas will describe the
insights workstreams and processes
enabled.
ROOM 5
BEWARE THE PROFESSIONAL SURVEY PANELIST!
JOHN DICK • CEO, CivicScience
The psychographic differences of
paid survey panelists and their
impact on research quality.
3:00pm - 3:30pm
ROOM 1
BACK TO THE FUTURE: OLD SCHOOL SURVEY
RESEARCH IN A BIG DATA-OBSESSED WORLD
ERIC WHIPKEY • Asst. Mgr Member Satisfaction and
Experience Metrics, Navy Federal Credit Union
Big data is here and the
survey is going the way of
the dinosaur - or so says the
business press and many
researchers (both client and
supply side). Despite the nay-saying, when
it comes to customer experience measurement, is there still room for old school blended research approaches? This presentation
will describe why we think there is and how
we revived an old research program and
are preparing to field it using new market
research techniques.
ROOM 2
IBM AND TWITTER: WHAT’S IN A TWEET?
JAMES NEWSWANGER • Sr. Research Manager, Social
Analytics, IBM
A brief summary of the
recently announced IBM
and Twitter partnership and
a deep dive into how Twitter
data is currently being used to mine trends
in social media conversations as well as
identify key influencers. A framework to
ROOM 3
HOW TURKCELL USED HYBRID RESEARCH TO
CREATE A JINGLE EVALUATION TEST
SILI HACIHANEFIOGLU • Market Research Lead, Turkcell
Turkcell, the leading
telecom operator in Turkey,
decided to change their
advertisement jingle. The
marketing communications team prepared
two different jingle options. We conducted a
hybrid research study to uncover the feelings
that the jingles gave listeners. One jingle
was then chosen based on how relevant
those feelings were in relation to the brand’s
essence.
ROOM 4
BREAKING UP IS HARD TO DO
WILLIAM HYLAND • Director of Insights, Hewlett
Packard Enterprise
ELAINE STERN • Director of Research, Symantec/Veritas
Both HP and Symantec
recently went through
corporate separations.
ROOM 5
MOBILE “IN THE MOMENT” RESEARCH CRITICAL
IN UNCOVERING CONSUMER MOTIVATIONS
AMIT GHOSH • Senior Vice President, Copernicus
Marketing Consulting & Research
Capturing unfiltered
emotional insights during
“in the moment” research
is critical in decoding
consumer behavior and transforming marketing strategies. We’ll focus on benefits of
gathering consumer data “in the moment”
using our applied neuroscience research
technique, MindSight Mobile®. We will
explore the challenges of traditional research
relying on the consumer’s ability to accurately recall brand experiences of the past.
Insights from emotional experiences “in
the moment” translate into strategies that
deliver enhanced consumer experiences and
brand engagement.
3:45pm - 4:15pm
ROOM 1
WHY CONSUMERS LIE AND HOW YOU CAN PROFIT
FROM IT OR AVOID IT
IAN HUGHES • CEO, Consumer Intelligence
This session will look at
some research work that
has been carried out into
consumer’s hard-wired
tendency to lie and make things better for
themselves. By understanding this hardwired tendency within consumers researchers can actually create better insights and
drive more profit.The session will look at real
examples of techniques that have been used
to improve research outcomes and increase
corporate profits.
60 • The
ROOM 2
BELIEF, INTENT, ACTION! BRIDGING THE INTENTACTION GAP: HOW BEHAVIORAL ECONOMICS
AND CONSUMER JOURNEY MAPPING EXPLAINS
DECISION-MAKING TO IDENTIFY LEVERS TO IMPEL
CONSUMER ACTION
SEMA SGAIER • Executive Director, Surgo Foundation,
USA
STEVE KRETSCHMER • Director, Final Mile Consulting,
USA
Innovative approaches
are required to explain
the ‘intent-action gap’
and elicit levers to drive
action. In Africa, it’s key
to realizing the
opportunity to avert 3.4 million new cases of
HIV by 2025 through helping men convert
their intent into action by voluntarily getting
medically circumcised so they attain the 60
percent protection it’s proven to provide
them. Narrating the circumcision case as an
example, this presentation presents how
integrating applied behavioral economics
game techniques with a consumer journey
approach can reveal the emotions, mental
models and biases that inhibit action so that
effective levers can be applied to induce
consumer action.
ROOM 3
USING YOUR GIFTS AND TALENTS TO GIVE BACK
JIM BRYSON • Board Member, The Marketing Research
Education Foundation
STEVE SCHLESINGER • Board Member, The Marketing
Research Education Foundation
The MREF brings together
researchers from all over the
research industry to channel
their skills and resources to
promote better lives through
education. MREF provides opportunities to
join your colleagues to make an impact on
the world. During this session you will hear
from some of the MREF board members on
What are the skills you need to survive and
thrive in a changing industry? Find out as a
panel of educators and trainers explore this
and other career-related topics.
The Internet is changing the
way in which consumers
select and buy from brands.
Brands turn to market
researchers to understand
the consumer journey and
path-to-purchase. To help out,
market researchers adopt
new data sources, such as
behavioral data. In this case
study we will shed light on how behavioral
data was used in addition to surveying to
get the full picture of the consumer journey
for Philips Lighting Solutions in the U.S.
The
ROOM 4
MARKETING RESEARCH TRAINING AND
EDUCATION: FUTURE-PROOFING YOUR SKILL SET
JOE RYDHOLM • Editor, Quirk’s Marketing Research
Review
REG BAKER, PH.D. • University of
Georgia, MRII
RICHARD SPRENG, PH.D. • Michigan
State University
KATHRYN KOROSTOFF • Research
Rockstar
ROOM 5
GETTING THE FULL PICTURE ON THE CONSUMER
JOURNEY - A BEHAVIORAL DATA CASE STUDY
DAAN VERSTEEG • Marketing Director, Wakoopa
NIELS SCHILLEWAERT • Managing Partner, Insites
Consulting
SESSIONS
how you can get involved to use your talents
to make education possible for children. Your
help is needed!
NETWORKING
NETWORKING OPPORTUNITIES
MAKE VALUABLE CONNECTIONS!
2016 QUIRK’S
CONNECT
A free mobile app and Web site
that not only functions as a repository for all
vital content
of the event, it
also acts as the
social media
hub and is designed to help
attendees and
exhibitors
easily make
connections
– old and
new.
THE RESEARCH CLUB’S
NETWORKING EVENT
Monday, February 22nd
6:30pm to 9:30pm
Rocco’s Tacos
339 Adams Street
Seperate Registration Required
THE NEW YORK
MRA NETWORKING
RECEPTION
Wednesday, February 24th
5:30pm
Marriott Lobby Bar
THE MR MUSICAL JAM SESSION
Tuesday, February 23rd, 7:30pm
Hill Country BBQ
345 Adams Street
Presented by Beta Research
Corporation
QUIRK’S CLOSING
CELEBRATION
Wednesday, February 24th
4:15pm to 5:00pm
Expo Hall
COCKTAILS WITH
TUESDAY, FEBRUARY 23RD
5:15pm – 6:30pm • Expo Hall
THE PEARTASTIC
P rosecco, Grey
BOOTH 700
Goose Pear Vodka,
Sliced Pear
Visit the booths of our cocktail sponsors to try their Quirk’s Event 2016
Signature drinks.
BOOTH 606
Prosecco, Lime
Juice, Sugar,
Blueberries, Fresh
Mint
ICE DANCE
V odka, Peach
BOOTH 316
BOOTH 612
Schnapps, Blue
Curacao, Orange
Garnish
BOOTH 513
62 • The
BOOTH 412
GRAPEFRUIT
MARGARITA
Tequila, Pink
Grapefruit Juice,
Lime Juice, Agave
Nectar
ARIA PROSECCO
CHAMPAGNE
COCKTAIL
THE CLIFFORD
V odka and St.
BLUE “MIXITO”
ROYALE
Light Rum,
BROOKLYN LAGER
BEER
BOOTH 102
Germain Liqueur
BOOTH 611
BOOTH 605
RASPBERRY
ARNOLD PALMER
Berry Vodka, Iced
Tea, Lemonade,
Raspberries,
Basil/Mint
Garnish
BROOKLYN SEASON
BEER
BAR SPONSORS:
(domestic beer,
house red & white
wine, soda)
IS YOUR BRAND GETTING
HONEST FEEDBACK?
You depend on data to make informed decisions for your business and brands. Lightspeed GMI’s Honesty
Detector solution was built to ensure you’re getting real respondents and real insights. Honesty
Detector is part of a product portfolio we’ve designed to provide agencies and corporate researchers with
the tools they need to conduct the best research. During surveys, our panelists must pass tests to ensure
they are fully engaged in your survey.
We handle your market research challenges with creative solutions. Our newest offer, QuestionArts,
gives you access to our award-winning team who can maximize your data by helping you design surveys
that enhance engagement.
True quality you can depend on, at every step of the process.
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Market Research
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Last Year`s Show Guide

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