innovation: powering the comeback

INNOVATION: POWERING THE COMEBACK
IT’S TIME FOR AN AMERICAN COMEBACK
–AND IT STARTS WITH INNOVATION.
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CE.org
CEA Member Companies as of May 2011.
20/20 Companies 21st Century Electronics Inc. 2gig TechnologiesInc 3ality Digital, LLC 3Dmedia Corp. 3M Optical Systems Division 463 Communications 604 Auto Sound Abbots Ford Ltd. 6161 Entertainment 7 Elephants - 26 Import Distribution/Export
A & B TV A&D Medical A-1 Home Appliance Center A-DATA Technology USA A.K. Nahas A.T. Kearney AAC Enterprises INC AAMP of America Aaudio Imports Abbott’s Technology Design Group Able Planet, Inc Absolute Electronics Inc Abt Electronics
Accele Electronics Inc. Accell Accenture ACCESS Access Point Designs Accessory Power Acclaro Growth Partners Ace Bayou Corp. Ace Computers Acesonic ACI Pro-Audio ACIGI Relaxation / Fujliryoki USA ACME Furniture Industry Inc. Acousticom
Corp. AcoustiCreations, Inc actionlink Activated Designs, Corp. Active International ActiveVideo Networks Adam’s Video Games and Electronics ADB Broadband AdelaVoice Corp. Adobe Systems, Inc Advance Video Advanced Audio Design Advanced
Environmental Controls, Inc Advanced Micro Devices Advanced Technologies AE Ventures AEE Aerielle Technologies Inc Aevoe Corp / Moshi Aggressive Home Automation & Design AHX Global Aiken Aimo Wireless Inc AIX Records Al Futtaim Group
Al Grace Inc. Alaska Maritime Agencies Alcatel-Lucent ALCO Electronics Ltd. Aleratec Inc Alereon Alfred & Partners All Around Technology All Green Electronics Recycling All Jack Co. Ltd. All Media Consultants, LLC Allegro Alliance of Artists and
Recording Companies Allsop Inc. Aloha Partners Alpha Networks Alphom Group, LLC Alpine Electronics of America Inc. Alticast Inc Aluratek Inc Alva Corp. Amazon.com Ambassador Marketing Ambiance Systems America Digital Accessories
American Association of Advertising Agencies American Automation & Communications Inc American Hi-Fi Ind26 Inc. American Int’l. Industries Div. of BML American International Electric Inc. American Satellites Inc American Security Integrators
American Sound Works Inc American Superstore AmerTac Amimon Inc. Amplicom USA LLC Amplified Analytics Amplifier Technologies Inc (ATI) AmTrust Financial Services, Inc AMX An ImportAdvantage Analog Devices Inc Analogix Semiconductor
Andrea Electronics Corp. Aniden Interactive Anthony Gallo Acoustics ANYWHERE WIRELESS LLC Aperion Audio Apex Digital Apogee Inc Apple Computer Inc. Appollo Systems Aptech Systems, Inc dba Jones Audio Aquantia Corp. ARC Audio ARC
Systems International LLC Arcelik A.S. Archer Home Center Archos Technology ArcSoft Inc Arctic Lights Electric Ardent Products Corp. Argosy Technology Inc Aridian Technology Company Arista Enterprises Inc. Arizona Capacitors Inc Arkon Resources
Inc. Arland Communications, Inc Arneson Technology Corp. Arran Ltd Artapower International Group Limited Artison, LLC Arts Digital Technology (HK) Ltd Ashley Furniture Ask the Advisors AskNeal Associate Marketing Partners Associated
Network Systems Representatives Assurant Solutions Astrodesign, Inc ASUS Computer International AT&T Inc Atchley TV & Appl. Atheros Communications Inc Atlanta Audio Consultants Atlantic Inc. Atlantic Technology International Corp. ATLONA
Atmel Corp. Atrend Enclosures Aubcon Designs LLC Audera Acoustics Inc. Audi of America Inc Audible Elegance Audio Advice Audio Alternative Audio Ark Audio Authority Corp. Audio Center Inc. Audio Command Systems Inc Audio Concepts Audio
Consultants Audio Craft Co. Inc Audio Design Associates Audio Dimensions Audio Elements Audio Etc Incorporated Audio Expo North America/ LLC (AXPONA) Audio Jam Audio Physic GmbH Audio Plus Services Audio Precision, Inc Audio Research
Corp. Audio Sound Audio Specialists Audio Technology of NY Inc Audio Video City Audio Video Corner Audio Video Design Audio Video Environments Audio Video Excellence Audio Video Interiors Audio Video Lifestyles Audio Video Solutions Audio
Video Systems Audio Video Today Audio Video Unlimited Audio Visions South Audio Visions, Inc Audio Warehouse Audio-Technica U.S. Inc Audiobahn Inc. AudioControl Audioengine Audiopipe AudioQuest Audiotronics Audiovox Corp. Audyssey
Labs Augen Electronics Corp Aurant Automated Lifestyles Inc Automated Living Inc Automated Media, LLC Automated Outlet Inc. AutoPage Inc. AVAC of Myrtle Beach AVAD, LLC Avance Electronics Avenues in Leather AVerMedia Technologies Inc
AVI Avid AVINNOVATION CONSULTING LLC Avnera Corp. Avtek International Inc. AwoX Axel Technologies AXIO TV/ INC Axiom Audio Ltd. AXISS Audio Ayre Acoustics Inc Azpen Innovation Inc B & B Appliance B & W Group Baillio’s Bain and Company
Balaji Trading Inc Balaton Marketing Inc Balboa Park Online Collaborative Ballistic Case Company Barkan USA Inc. Barney Miller’s Inc Barrett’s Technology Solutions Battery Technology Inc. Bazaarvoice Inc BBE Sound Inc BC Hydro BDS Marketing
Be A Headcase Beamz Interactive Inc Beare USA Beechwoods Software, Inc Beeson’s Great Buys Plus Beijing Zhongguancun Overseas Science Park Co. Ltd. Bekins Inc. Bel Canto Design Ltd. Belkin Corp. Bell’O International Corp. Belmont TV
Beltronics USA Inc. Berberian & Associates Berdeski Properties Inc Best Buy Co. Inc. Best-Supplier International Inc. Better Power Electronic Co. Ltd. beyerdynamic Inc. Beyond Cell International Inc. Beyond Oblivion BG Radia Corp Big Ben Mounts
Inc Big George’s Home Appliance Mart Big Sandy Superstores BigC.com Bill Smith Appliance & Electronics Bit Cauldron Corp. BitRouter Bits Limited BIWIN Technology Ltd Biz Liquidity, LLC Bjorn’s Audio Video Black & Decker Hardware and Home
Improvement Blackberry from Wireless Giant Blackfire Research Bladelius Design Group Bling My Thing Bloomberg Government Blue Dot Technologies Blue Field Strategies, LLC Blue Microphones BlueAnt Wireless Bluelounge Design BlueSalve
Consulting and Interim Management Blufocus Inc. Bobcar Media LLC Body Glove Boingo Wireless Bonds Multimedia Solutions Bongiovi Acoustics Boomphones Inc. Bose Corp. BOSS Audio Systems Boston Acoustics Inc. Boulder Amplifiers Bower
Inc Bracketron Brandmotion, LLC Breier Audio Video Brenthaven Brightpoint North America L.P. Brightstar Broadcom Corp. Broadway Near You Broan-NuTone LLC Brookstone Brothers Main Inc bsg technologies, llc Buffalo Technology Built NY Inc
Busch Entertainment Corp. Butterfly Technology (Shenzhen) Ltd BuyWire Inc Buzzfire Inc Bytecc Inc Bytech Wireless Accessories C.B. Distributing C.S.H. Inc. dba The Shoppe C2 Microsystems Inc Cable Television Labs Cablejive LLC Cablejohn
Mobile Electronics Inc Cables To Go Cables Unlimited CableWholesale.com Inc CacheTurn Solutions, LLC CAIRRS Corp. Calibration Consultant LLC California Electronics Center Corp. Calrad Electronics Cambre Products Campaigners Inc.
CampusAuction Camsports Camtrol Canon U.S.A. Inc. Canton Electronics Corp. Capitol Sales Company Car Toys Inc. Cardas Audio, Ltd. Carrier Free Cary Audio Design Case Logic Inc. Casio America Inc Caster Communications Inc Cavalry Storage Inc
ccAdvertising CCT TECH USA Inc. Celestron Cellcenter Inc. CellGateUSA Celluphone Inc Centerpin Technology Inc. Central Integration Cernium Corp. Certified Cyber Solutions Certified Sounds LLC Cerwin-Vega Inc. Cerwin-Vega Mobile CExchange
LLC CF Marketing Inc. Champion Discounters Changhong Electric Co., Ltd. Changzhou Runfu Electron Co., Ltd. Changzhou Wujin Best Electronics Cables Co., Ltd. Channel Intelligence Inc Channel IQ Channel Master Channel Vision Technology Charlotte
Appliance Inc Charter Communications Chelsea Audio Video Chiarelli and Associates Chicalitronics Chill Pill Audio China National Electronics I&E Zhejiang Chumby Industries Inc Ciil Technologies, LLC Cisco Systems, Inc Clarion Corp. of America
Clickfree Automatic Backup CLO Systems LLC Clover Electronics Club Electronics CM Power Corp. Cobalt Automation Inc. Cobalt Communications Inc Cobra Digital Cobra Electronics Corp. Coby Electronics Corp. Cohens Electronics & Appliances Colder’s/
flanner’s Coleman Cable Inc. Colorado vNet Columbus Car Audio Comcast Cable Comet Electric and Equipment, LLC Commercial Electronics Ltd. Communications Wireless Group Complete Control LLC Comporium Communications Comprehensive
Computer Solutions comScore Concept Ent. Inc. Concept Factory Connect Direct Connect Distribution Continental Electric LLC Contour Contour Energy Systems Inc Control4 Convergence Services/ Inc Convergent Semiconductors Cool Components
Inc. Coordinated Claim Services, L.L.C. Corning Inc Corsair Memory CosciaTech LLC COSHIP Electronics Co., Ltd. Cotron Corp. County TV + Appliance Coupe Automation Cox Communications Coyote Insight, LLC Creative Channel Services, LLC Creative
Concepts Electronics Ltd. Creative Entertainment Systems Creative Labs Creative Marketing Associates CREMOTE, LLC Crescendo Designs Ltd. Crestron Electronics Inc. Crimestopper Security Products Inc. Criticom Monitoring Services Crosley Radio/
Modern Marketing Concepts Crutchfield Corp. Crystal Acoustics LLC. CSA Audio Design Inc. CSN Stores CSR Inc CTA Digital Cue Acoustics Curtis International Custom Autosound Inc. Custom Communications Inc Custom Home Theater Systems &
Automation Cyber Clean Americas, LLC Cyber Home Networks Inc Cyber Sound & Security Cybermation Inc. Cydle Corp. Cygnett D & E Associates D&H Distributing D-Box Technology D-Launch Consulting D-Link Systems Inc D.T. McCall & Sons Da-Lite
Screen Co. Inc. Dakota Alert Inc Dallas Sight and Sound Dan D’Agostino Inc. Dane-Elec Corp. Daniel Dippel Data:) Comm Electronics Inc. Davis Instruments Db Logic, LLC DB Research LLP DBD Enterprises LLC DBEST Ltd DBL Distributing, LLC dbx-tv DC
Genius Inc Dc Telekomunikasyon Ve Deri Mamulleri DCL DDRGame Dearden’s Decide.Com Defender Direct Definitive Audio Dehart Alarm Systems Inc. DEI Holdings Inc Delano Associates Dell Inc Deloitte LP Delphi Denise Lee Yohn Inc. Denon
Electronics Inc. Deranleau’s - Lewiston Design Tech Marketing Desma-Tech Inc. Devance AV Design Inc DeVore Fidelity, Ltd DH Labs, Inc DiCAPac USA Inc. Dice Digital Antenna Inc Digital Data Comm. Asia Co., Ltd. Digital Delivery Group Digital Foci
Inc Digital Home Design Digital Innovations LLC Digital Interiors Inc Digital Living Network Alliance Digital Matrix Inc. Digital Plaza Direct Digital River Digitat Concepts LLC Digitone Communications Digitronics Inc Diguang International Development
Co., Ltd. Diiva Licensing LLC Direct Distributing, Inc DIRECTV Inc. Discovery Marketing DIY Theatre, LLC DK5 Technologies Inc. DLS America Inc DNP Photo Imaging America Document Capture Technologies Dolby Laboratories Inc. Domes Audio Video
Environments Don’s TV & Appliance Don’s TV & Appliance Inc Dongguan City Netcore Network Technology Co., Ltd. Doria International Inc. Doro Double Summit DP Electronic Recycling Dp’s Elite Exports LLC DPI Inc (Digital Products International) Dr.
Bott Draper Inc Dream Wireless Inc dreamGEAR, LLC DS International Inc DSC Ltd. DSI Entertainment Systems DSL International Trading Inc DTM Installations DTS Inc DTVinteractive Dual Electronics Corp. DXG USA Dynacom Corp. Dynamic Control
of North America Dynamics Inc. Dynastream Innovations Dynaudio North America Dyne Electronics Inc. E Power Technology e-Home AUTOMATION LLC E.H. Publishing Inc Eagle Sentry Eaglecell, Inc Earth 911 Earthquake Sound Corp. Eastern Asia
Technology Limited Eastman Kodak Company Easy2 Technologies eBay Inc. Echelon Corp. EchoStar Satellite, L.L.C. Eclipse Marketing ecoATM Inc ECONorthwest Ed Kellum & Son Edgar A Radue Inc Edifier Enterprises Canada Inc EEG Enterprises Inc
Effectual Results LLC eGroup ELAN Home Systems Elan Microelectronics Corp Electronic Home Solutions Inc. Electronic Installations Inc Electronic Integration Electronic Stockroom Electronic Warfare Associates Inc Electronics Design Group
Electronics Expo ElectronicsShowplace.com Eleven Engineering Inc. Elexa Consumer Products Inc. Elgato Systems eLife-Systems, LLC eLifespaces Elite Acoustics Designs Inc. Elite Custom Audio Video Elite Electronic Environment Elite Home
Technology Elite Media Solutions, LLC. Elite Screens Elite Systems Solutions Elliptic Labs Elmob USA Emerson Karaoke EMI Integrated Systems Emperor Corp. (H.K.) Ltd. Empire Brands Inc Endeavour Partners Energizer Battery Company Engineered
Environments Enspert Entourage Systems Inc Entropic Communications Enustech Inc EPI Systems Integration Epson ERA Marketing Ergotron Inc Ericsson Ernie’s Store Inc. ESI Cases & Accessories ESI Enterprises Inc. ESPN Inc Estar Displaytech Co.
Ltd ETC Inc Eton Corp. ETYMOTIC RESEARCH Evans Sales & Marketing Evergreen (C.P.) USA Inc Evertz USA Inc. Evolution Audio & Video Evolve EWI Worldwide Exceptional Innovation EXONIC Mobile Entertainment Expocell Group Expway Extron
Electronics Eye-Fi, Inc Eyecon US Incorporated EZ AIR F&E Trading F&S Security Electronics Inc F5 Digital Consulting Fanstel Corp. Fashion Electronics Fearless Solutions LLC Fedor Enterprises, LLC Fesco Distributors Inc. Fibrant Findlay Eco Center
Firstech, LLC. FlatWireTV Inc Flipswap FLIR Systems Inc Fluid Computer Systems Fluid Market Strategies Inc FLYAUDIO foneGEAR, LLC For Your Walls Only Ford Motor Company Forever Gifts Inc. Foryou Group Co. Ltd. Fotolab Four Door Media Inc
Foxconn Electronics Frankentek Inc Franklin Electronic Publishers Fraunhofer USA Free One Hand, LP Freemans Stereo Video Freescale Semiconductor Fruitshop International Corp., Ltd. Fry’s Electronics Inc Fujifilm USA Inc Fujitsu Computer Products of
America Inc Full Circle Wireless, Inc FulTECH Solutions Inc. Fulton Innovation Funai Corp. Furniture & Appliance Mart Superstore Furutech Co., Ltd. Fusion Systems LLC Future Audio Design Innovation Future Sound Audio Video Futurehome Systems
& Design Inc Futurian Systems, Ltd Futuristic Home Inc. Fuzhou Rockchip Electronics Co., Ltd. Fuzion Home Technologies GadgetEase Gadmei Electronics Technology Co., Ltd Gamla Enterprises N.A. Inc. Garrett Metal Detectors Gartner Inc GE Appliances
Gefen Inc. GelaSkins Inc GenAudio Inc Genelec Inc Genesis Advanced Technologies Inc. Gentec International Genufi Inc. Georgia Home Theater Giada Technology Inc Gibson Guitar Corp. Gigabyte Inc. Gigaset Communications USA, LLC Giinii
International Corp. Gilbert Market Solutions Gill Industries Gilsson Technologies GPS Navigation Gizmo GIZMOLIVE LLC GLA Communications Gleeson’s Audio Video GLI Sound Systems Global Cache Global Inventures Global Marketing Partners Inc
Global Phoenix Global Security Systems LLC Globalsat Technology Corp. Globe Cypress Electronics GML, LLC Goal Zero Goedeker’s Superstore GoldenEar Technology LLP Goldwood Sound Inc Golla Ltd. Google Inc. Got2bWireless, LLC Grace Digital
Inc. Gracenote Gramophone, Ltd. Grand Appliance & TV Grand Destiny Group Granite State Communications GRE America Inc Great Buys Plus GreatCall, Inc Green Plug Inc Green Project Inc. Green Simian Greenliness GreenPeak Technologies
Greensmart Greensound Technology Greve-Davis Ground Zero GmbH Group West International Gryphon GTK Systems Inc. Guardian Protection Services Guillemot, Inc GUNNAR Optiks H&H Electronic Lifestyles H&M New Century Group H.C. Park &
Associates, PLC H.P.B. Opto Electronics Co., Ltd. Haier America Hamlin & Kersey Audio-Video Hannspree North America Inc HanWang Tech. Co., Ltd. Hargate Theatre Vision Harlan K Inc Harman Consumer Group Harmonix Harris TV & Appliance
Hartley Enterprises, LLC Hatzlachh Supply Inc. HCL Technologies Ltd. HD Communications Corp HD GURU Inc. HDCI - Heneveld Dynamic Consulting Inc HDI Dune Limited HDlogix Inc Head-Direct Corp. Hearing Components Herbert Richter Gmbh
Hermary’s Inc. Hewlett-Packard Company Heycoop, LLC Hidef Lifestyle Inc. HiFi House High-Tech Network Hillcrest Laboratories Inc. Hiltech Inc. Hippo’s Home Entertainment Hisense USA Corp. Hitachi America Ltd., Home Elec. Div. Hoffco Brands
Holovision HOM Furniture Inc Home Automation Inc. (HAI) Home Box Office (HBO) Home Controls Inc Home Entertainment Home Entertainment Source (HES) Home Entertainment Inc (HEI) Home Server Technologies Inc (HSTI) Home Systems Home
Technology Specialists of America Home Theater Design & Installations Home Theater Entertainment Solutions HomeGrid Forum HomePlug Powerline Alliance HomeTech Solutions Honeywell Cable & Custom Electronics Hooper’s Inc. House of
Marley Howard Keys Huan Guang Technologies, USA Inc. Huawei Device Co., Ltd Hughes Telematics Inc Human Touch LLC Humble Fish Inc. Hunt’s TV & Appliance Huppin’s Hi-Fi/OneCall.com Hynix Semiconductor America Hypercel Corp. Hyundai
Corp. Iberium Communications, Inc iBiquity Digital Corp. IBK Securities Co., Ltd IBM IC Intracom IC Realtime iCella Inc. dba EZ Communications ICO Global Communications iConnectivity iControl Networks ICOP Technology Inc. Id8 Mobile Idapt
Inoitulos IDEATIVE Product Ventures Inc IDEO iFanatic iFixit iFrogz IGO Direct iGo, Inc iHealth Lab Inc. Ihome Integration IHS isuppli ILY Enterprise Inc. Image Audio Imaggination Inc. Imagination Technologies Imation Corp IMAX Corp. Imex International
In Win Development (USA) Inc. INADA Massage Chairs Incipio Technologies, Inc InComm Inc. Indesign, LLC Indy Audio Labs Ingersoll Rand/Schlage Ingram Micro Innergie Innerspace Electronics Innex Inc InnoMation Innovative Audio, LLC Innovative
Consulting and Marketing Inc Innovative DTV Solutions Inc Innovative Home Theaters Inc Innovative Technology Innovolt, Inc INSIGHT MEDIA Insight River Inspired Instruments Inc Installer Institute Inc. InstallerNet Inc INSTALLS inc, LLC Insurers
World Integra House Integrated Control Concepts Inc Integrated Energy Technologies Integrated Media Systems Integrisys Group Intel Corp. Intelligent Electronics Intellisys R&D Interactive Home Systems Interactive Homes Inc Interactive Toy Concepts
Ltd. Interaxis Marketing Inc. Interior Automations Inc. International Control Systems LLC International Rectifier International Supplies International Wireless Interpret LLC Intersil Corp. Intova Invisionate Invotex Group IOGEAR Iomega Corp. IP Wireless
iriver Ishopexpress.Com ISI Group Iskin Inc Itoya of America, Ltd. Ivy Skin iWave iWired J & S RV Service and Repair Inc J&R Jaacx Distributors Jamiesons Audio/Video Jasco Products Company Jaybird Gear LLC JBA Sales LLC JCD Music JDA Inc
Retail Ready Design Jeff Lynch Appliance + TV Jeff Rowland Design Group JESS3, LLC Jetlun Corp. Jetson TV & Appliance Centers Inc Jiang Su Lanyuan Technology Co. Ltd. JL Audio Inc. JLab Audio LLC Joby, Inc John D. Marcella & Sons Johnson
Controls Inc. Joseph Audio Jow Tong Technology Co., Ltd. Jupiter Systems Just Mobile, Ltd. Just Wireless/Best Case & Accessories JVC Americas Corp. jWIN Electronics Corp. Jye Tai Precision Industrial Co., Ltd. KAB Computer Services, LLC Kaijet
Technology International LED Kaleidescape Karls - S. Dakota Kateeva KBA Inc. USA KEC International Inc. KEF America Ken Cranes Home Entertainment KENEX TRADING S.A Kensington Kenwood USA Corp. Kettle Moraine Appliance & TV Sales &
Service Kevro International Inc. Keytec Inc KHN Solutions LLC Kief’s Audio/Video Kiha Software Inc Kimaya USA Inc Kimber Kable King’s Great Buys Plus Kinyo Company Inc Kioky KJB Security Products Inc Klass Act Solutions Kleen Concepts KLIFF
MOBILE ACCESSORIES, LLC Klipsch Group Inc Knie Appliance & TV Inc Knowledge Connection LLC Konka Group, Ltd. Kono Enterprises, LLC Kopi InCorp. Limited Korn/Ferry International Koss Stereophones KOTRA (Korea Trade-Investment Promotion
Agency) Kpaul Krell Industries, L.L.C. Kroo USA Krystal Clear Audio-Video Kyra Corp. LA Closeout La Crosse Technology Labor Saving Devices Inc LAMM Industries Inc Lanchiya Digital Technology Co., Ltd. LARCAN Inc. Lashen Electronics Inc Laurex
Corporate Report 2010-2011
The International CES Shines.. . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Making Business Connections.. . . . . . . . . . . . . . . . . . . . . . . . . 6
Encouraging Innovation.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Informing the Market.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Uniting the Industry.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Creating the Buzz.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
CEA Welcomes Individuals as Members.. . . . . . . . . . . . 16
Division Update
. Councils.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. Accessories.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. Automotive Electronics.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. Digital Imaging.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. Home Audio.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. Audio-Video Retailer.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. TechHome.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. Video.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. Wireless.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CEA Executive Board.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
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CEA Board of Industry Leaders. . . . . . . . . . . . . . . . . . . . . . . . 27
Join Us.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
CONSUMER ELECTRONICS ASSOCIATION CE.org
INNOVATION: POWERING THE COMEBACK
Innovation Reigns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1
INNOVATION REIGNS
Vibrant, dynamic and game-changing – this is our industry. The consumer electronics (CE) industry is known for innovation in design, software
apps, production efficiencies and marketing. Driven by creative entrepreneurs, our thriving $186-billion industry continually reinvents itself.
The 2,000+ member companies of the Consumer Electronics Association (CEA) develop, market, promote and sell the products and services
that entertain, inform and connect consumers. And CEA’s 2,500+ Tech Enthusiast members are some of the core technology adopters that
absolutely love CE gadgets.
Spurred by sales of ground-breaking new products, the CE
industry bounced back from a challenging year in 2009. The
year began with the industry consensus that 2010 sales would
increase by less than one percent. By summer, however, the
forecast was revised to a three percent rise, and a strong fourth
quarter and holiday season doubled that estimate. In just
12 months, the CE industry regained the losses of a historic
economic downturn to return to prosperity.
Hot CE product categories like tablets, eReaders and
smartphones led the way along with 3DTV, which captured the
attention of the media. While it was difficult to live up to media
expectations, 1.1 million 3DTV sets were sold in 2010 with a
solid projection of 1.9 million this year and 10 million by 2014.
CEA addresses issues confronting the industry in the nation’s
capital and state houses, striving to protect our industry’s
ceaseless innovation. Spectrum allocation is at the forefront.
Our industry needs more spectrum for today’s wireless
devices as well as the new products yet to be introduced.
CEA encourages Congress and the FCC to move forward with
spectrum auctions.
CEA is a leader in addressing environmental issues, especially
end-of-product life disposal and energy efficiency. CEA
promotes national voluntary efforts by manufacturers in the
face of a patchwork quilt of local laws. CE products are more
energy efficient than ever before. For example, manufacturers
CONSUMER ELECTRONICS ASSOCIATION CE.org
have made great strides in creating more energy efficient
2
Another big story centered on connected TVs with the
convergence of the Internet and television. This trend will have
a profound effect on how people interact with their televisions
and consume content. CEA expects that 40 percent of sets will
include Internet connectivity by 2014.
televisions in the past decade accomplished through private
Growing the Industry
CEA continues its mission to grow the industry by providing
research, support and standards, by working with legislators
and regulators and by staging the premiere tradeshow for our
industry and its products – the International CES.
Tech Enthusiasts, a group of consumers who share a passion
sector innovation and competition, not by government
mandates.
This year CEA also created a new membership category: CEA
for consumer electronics. These members can take advantage
of partner discounts, beta testing, a sense of community and
information sharing with experts and other members of the
network.
A Significant Milestone
CEA published its first book in 2011, The Comeback: How
Innovation Will Restore the American Dream (Comeback-book.
com) which became a New York Times bestseller. Released
at the 2011 International CES (in what FCC Chairman Julius
Genachowski called the world’s largest book launch party), the
book builds on CEA’s public policy agenda and the principles
of CEA’s Innovation Movement and asserts that America’s
comeback starts with innovation.
The Comeback supports CEA’s Innovation Movement
(innovation-movement.com) that was launched in 2009 and
has attracted more than 100,000 Americans who believe
that innovation is the backbone of our economy and the
foundation of our future prosperity. Innovation Movement
members advocate for pro-innovation, pro-business policies,
namely federal deficit reduction, skilled immigration reform,
ubiquitous broadband development and passage of free trade
agreements.
Innovation creates jobs, markets and new industries where
none existed before. Most important, innovation moves us
forward as a nation, pushing us to succeed and strive for
a better tomorrow. To return innovation to the center of
America’s economic policy, The Comeback recommends:
• Open American products to markets through free trade
agreements.
• Obtain additional spectrum for wireless broadband.
• Cut government spending and restore sanity to America’s
fiscal policy.
CEA has helped to define and promote a national agenda. We
have not asked for special funding. We did not advocate nor
support the stimulus packages, bailouts, cash for clunkers or
first-time home buyer’s credit. We may be the only association
that has embraced the findings of the bi-partisan deficit
commission. In Washington, where every group is paid to fight
for their special interest, we have defined our interest as the
long-term health of the U.S. economy.
During our annual CES on the Hill event in May, CEA member
company executives and CEA staff went to Capitol Hill with the
latest innovation in policymaker education: The Comeback as
the first video-in-print brochure designed specifically to convey
these key messages. The brochure delivered CEA’s message
about the need for pro-innovation, pro-business policies to
restore the American dream. Developed and manufactured
by Los Angeles-based Americhip Inc. (a CEA member), the
brochure included an interactive video player with five ondemand videos to educate policymakers about CEA’s Innovation
Movement and public policy agenda. The brochure also was
given to think-tanks, policy influencers and media.
The International CES
At the 2011 International CES exhibitors and attendees alike
were buzzing with energy, enthusiasm and a belief that
consumer electronics would provide the spark to generate
economic recovery. After all, plasma TV, HDTV DVR, HD
radio, OLED TV, 3D HDTV, connected TV, mobile DTV,
eReaders, smartphones and tablets all were technologies that
debuted at the International CES – today these products are
in homes worldwide. Consumers embrace CE products and
technologies for their value, terrific prices and the information,
entertainment and connections that they provide.
This year CES was recognized independently by Trade Show
Executive magazine as the greenest show among the 100 largest
shows in the country. And for the first time in 14 years, the
World Electronics Forum (WEF) was hosted at CES. The WEF
is a forum for global electronics industry leaders. This year
participants got a special briefing from our nation’s highest
Our job as leaders is to focus on a long-term strategy. By doing
so, we have shaped the International CES, planned for HDTV,
fought copyright owner challenges to recording technologies
and battled for free trade. Today, our long-term planning is
focused on obtaining a national recycling policy, ensuring new
spectrum be made available for new products and wireless
broadband and, most critically, that we have a healthy U.S.
economy within which we can sell our products and services.
It is innovation and our products which give cause for
optimism. The products we produce continue to transform the
world, create jobs and encourage commerce. As we enter this
new decade, we are challenged to do what we do best – innovate,
create and sell products and services which deliver, delight and
display. Please join with us.
trade official: U.S. Trade Representative Ron Kirk.
Also at CES this year, in partnership with the Las Vegas
Convention and Visitors Authority, we added the “Las Vegas
Convention & World Trade Center” name to the Las Vegas
Convention Center. CEA is proud to own the rights to this
powerful indicator of the importance of trade, and to affix it to
the building that reinforces the message that tradeshows means
global business.
Going Forward
The exhilaration of CES has been tempered with the reality that
the Mideast is in turmoil, the tragedy in Japan and the tornados
and floods in the U.S., and the fact that our politicians are facing
the daunting challenge of focusing on our long-term national
interest as they struggle with short-term budget issues.
Gary Shapiro
CEA President and CEO
Randy Fry
CEA Chair and Fry’s
Electronics President
INNOVATION: POWERING THE COMEBACK
• Encourage the world’s best and brightest to come to America
with a strategic immigration policy.
3
THE INTERNATIONAL CES SHINES
The International CES is the premier place to view the latest consumer technologies. Industry professionals and the media come for four days to see the newest products ready to hit retail
shelves and those still in prototype form, and learn what these developments mean for business in the comprehensive CES keynote and conference sessions. They also come to meet
with colleagues and build new business relationships.
But CES is much more than that – the anticipation and excitement for the world’s largest consumer technology show builds
all year. More than 149,529 industry professionals attended the
2011 International CES – The Global Stage for Innovation, owned
and produced by CEA. They came to see products and services
from more than 2,700 technology companies. The show set a new
record with more than 30,000 attendees who traveled from outside
the U.S. and more than 80 international delegations.
CONSUMER ELECTRONICS ASSOCIATION CE.org
The 2011 CES spanned global industries including technology,
automotive and entertainment markets. Hot tech trends from
the CES show floor included the launch of more than 80 tablets,
wireless 4G LTE, connected TV technologies, smart appliances –
featured for the first time in show history – and electric vehicles.
And Ford’s Alan Mulally unveiled the company’s first electric car
at CES with its Ford Focus Electric.
4
CES broke a record in 2011 with 22 top CEOs participating in
keynotes including Microsoft’s Steve Ballmer, Verizon’s Ivan
Seidenberg, Audi’s Rupert Stadler, Samsung’s Boo-Keun Yoon,
CEA’s Gary Shapiro, Ford’s Alan Mulally, Netflix’s Reed Hastings,
Cisco’s John Chambers, Xerox’s Ursula Burns and GE’s Jeffrey
Immelt. These executives were joined onstage by such leaders
as Comcast’s Brian Roberts, Time Warner Cable’s Glenn Britt,
Dreamworks Animation’s Jeffrey Katzenberg and Hulu’s Jason
Kilar. The CES conference program was packed with 250 sessions
and 900 speakers.
TechZones at the 2011 International CES
One way to see a broad selection of technologies at the International CES is to visit the 28 themed areas of the show floor, known as
TechZones. These areas group both new and existing technology
markets together on the show floor to give attendees a convenient
way to experience the hottest products.
As the relationship between technology and the content community continues to grow, CES featured a new program, Entertainment Matters, designed for the Hollywood community. The
program featured a keynote panel with leaders from Microsoft,
Coca-Cola, Akamai Technologies, Interpublic Group and WPP.
CES also attracted government leaders from the U.S. and around
the world including two U.S. cabinet secretaries, U.S. Trade Representative Ambassador Ron Kirk, U.S. Secretary of Commerce Gary
Locke, the FCC Chair and four Commissioners.
iLounge Pavilion
Returning for another successful year was the iLounge® Pavilion,
sponsored by iLounge.com. The iLounge Pavilion is the must-visit
location on the show floor for all things Apple-related. The 50,000
net square feet of exhibit space for the iLounge Pavilion at the 2011
International CES was double the size of the previous year. Fantastic third-party accessories for Apple devices from more than 100
exhibitors were on display.
More than 5,000 media were present to report live from the show
floor each day and there was an exceptional buzz in the social media world with more than 158,000 CES-related tweets and 11,000
page views on CEA’s Digital Dialogue blog.
2011 International CES TechZones
3D@Home
Access.on.the.Go
Broadband.Communications.
Connected.Home.Appliances.
Digital.Health.Summit.
[email protected].
Electric.Vehicle.
Experience.CEA
Gaming.Showcase.
HDMI.
Higher.Ed.Tech
HomePlug
iLounge.Pavilion
Innovations.Design.and
Engineering.Showcase
International.Gateway
i-stage
Kids@Play
Location-Based.Services
Mobile.DTV
Mommy.Tech
Robotics
Safe.Driver
Silvers.Summit.
Sports.and.Fitness.Tech
Sustainable.Planet
USB.
Wireless.Mobility.Brought.to
You.by.Qualcomm
ZigBee
Digital Health Summit
The Digital Health Summit focused on the emerging market for
consumer-based digital health and wellness devices, related applications and services.
INTERNATIONAL CES
Entertainment Matters at CES
Entertainment Matters at CES, sponsored by Variety and Cricket, brought together the major
Hollywood studios and CE technology/services companies to collaborate on solutions for nextgeneration content delivery.
HigherEd Tech
The HigherEd Tech Summit and Exhibit offered attendees the opportunity to survey the latest
trends, products, and services for today’s students and for the institutions that serve them.
Mommy Tech
Moms spend upward of $90 billion on smartphones, netbooks, digital cameras, in-car technology,
home monitoring, and other gadgets and services that make life enjoyable, safe and organized. This
area promoted and enlightened product creators, manufacturers, distributors and service provid-
ers to the opportunities, partnerships, business models, distribution channels and standards that
reach and influence Mommy spending habits and preferences.
Tech Policy Summit
A series of in-depth sessions at CES which featured key policymakers and technologists, including
a one-on-one where CEA President Gary Shapiro interviewed FCC Chairman Julius Genachowski.
Media Money Makers
These sessions cut through the new media hype and present real-world strategies for monetizing all
forms of media content across the most promising platforms.
Gaming Showcase
Showcasing gaming hardware and software including online PC and HD gaming, plasma HDTV,
surround sound and power conditioning hardware.
Technology Advances at CES
•..First.tablet.PCs.running.Android.3.0.Honeycomb.OS.go.on.sale.
•..Microsoft.and.Nokia.announce.cell.phone.
partnership.
•..Sprint.ends.separate.iDEN.push-to-talk.
network,.merges.it.with.CDMA.
•..Movies.sold.on.microSD.cards.for.Android.
phones,.tablet.PCs.available.
•..Amazon.ebooks.surpass.paperback.sales.
•..First.contextual.ecommerce.capability,.
allowing.consumers.to.buy.from.TV.EPG,.
announced.
•..First.Mobile.DTV.laptop.dongle.antennas.go.
on.sale.
•..Thunderbolt.interconnection.standard..
introduced.in.Apple.MacPro.laptops.
•.Motorola.splits.into.two.companies.
•.First.3D.camcorders.go.on.sale.
•..First.universal.active.shutter.3D.glasses..
available.
•.Sony.launches.music.streaming.service.
•..3net.dedicated.3D.HD.channel.begins.broadcasting;.ESPN.3D.channel.expands.to..
24-hour.schedule.
•..CEA.launches.wireless.power.technical.standards.program,.the.Wireless.Power.Subcommittee;.first.products.with.Wireless.Power.
Consortium’s.Qi.standard.go.on.sale.
•..First.cell.phones.with.near.field.communications.(NFC).go.on.sale.
•..Qualcomm.FLO.mobile.TV.service.ends;..
spectrum.sold.to.AT&T.
•.Glasses-free.3D.HDTVs.demonstrated.
•.Audiovox.buys.Klipsch.
•..First.dual.core.processor.smart.phone,..
.Motorola’s.Atrix.goes.on.sale.
•..Retailer.Ultimate.Electronics.goes.out.of..
business.
•.First.dual-screen.smartphone.announced.
•..Verizon.and.Panasonic.demonstrate.3D.HD.
streaming.
•..Nintendo.3DS,.the.first.glasses-free.3D..
portable.gaming.device,.goes.on.sale.
•.First.LTE.4G.cell.phones.available.
•..Guinness.World.Records.names.Microsoft.
Kinect.the.fastest-selling.consumer..
electronics.device.ever.
•..USA Today’s.Super.Bowl.coverage.includes.
two.augmented.reality.experiences.
Come.to.Las.Vegas.for.the.2012.International.
CES.on.January.10-13.and.experience.the.
most.productive.four.days.of.the.year..For.more.
information,.visit.CESweb.org.
INNOVATION: POWERING THE COMEBACK
CES.is.the.hotbed.of.innovation..Attendees.
come.to.see.the.latest.products.and.hear.what.
technologies.are.in.the.pipeline..Following.are.
some.of.the.most.significant.recent.developments.in.the.consumer.technology.industry.
many.of.which.were.announced.at.the.2011.
International.CES.
5
MAKING BUSINESS CONNECTIONS
CEA produces the International CES but it also has conferences with agendas focused on relevant issues all through the year including
Industry Forum in the fall with sessions exploring issues key to success in the marketplace. Also on the international front, CEA continues its
sponsorship of SINOCES in China in July.
CEA’s industry events as well as educational programs bring together manufacturers, retailers and analysts to conduct business. CEA
events serve as a forum for industry professionals to exchange ideas with leaders in government, the media and top industry executives as
well as learn about the newest technologies and build new business relationships.
CES Unveiled:
The Official Press Event of the
International CES
Held two days before CES officially opens, this pre-CES press
event gives media and analysts a preview of the products and
technologies that will be displayed on the show floor. Media and
analysts can talk with top technology companies that are debuting new products and services at CES. Media and analysts get a
jump-start at CES Unveiled on what to see on the show floor when
covering the latest in consumer electronics.
The International CES
CONSUMER ELECTRONICS ASSOCIATION CE.org
CEA produces the International CES, where
6
more than 140,000 industry leaders meet in
Las Vegas to learn about the latest products
and technologies and build new business relationships. The 2011
International CES drew more than 2,700 exhibitors and 5,000
tive products and services to policy makers and press. This D.C.
event also highlights policy issues and challenges that impact the
consumer technology industry such as mobile broadband, accessibility, safe driving and sustainability. More than 450 attendees
and policy makers viewed the products that demonstrate how
technology and pro-innovation policies benefit consumers.
CEA Economic Retreat
This February event focuses on networking. In 2011, the meeting
was held in Snowmass Village, CO. The retreat encourages industry executives to exchange ideas with other CE leaders in a noncompetitive, relaxed environment. While there they are briefed
on the latest market research stats and economic forecasts.
Digital Patriots Dinner
The Digital Patriots dinner honors
industry and policy leaders that support the latest consumer
technology as well as the legal and regulatory framework that
allows the industry to grow. The 2011 Digital Patriots award
recipients were Sen. Tom A. Coburn, M.D. (R-OK), Rep. Anna G.
Eshoo (D-CA) and Dr. Robert E. Kahn, co-inventor of the Internet
who were recognized for their support of technology innovation.
Proceeds from the dinner were donated to the D.C. Opportunity
Scholarship Program.
media, analysts and bloggers who report news live from the show
floor each day. In 2011, a record 30,000 attendees came from
outside the U.S. with more than 80 international delegations. In
addition, government guests from around the globe attend the
show to learn about the latest technologies and see the innovative
products destined for store shelves.
CES on the Hill
The second annual CES on the Hill took
place on May 10, 2011 at the Eastern Market
on Capitol Hill. More than 20 exhibitors showed their innova-
CE Week
CEA Line Shows and the
Digital Downtown Conference, the CE industry’s annual mid-year conference and new
technology showcase will expand in 2011 to include a new city-
wide industry celebration called CE Week. Held in New York, June
20-25, CE Week features conference programs, press conferences,
innovative products and networking events. CE Week is organized
in association with Martin Porter Associates and the Consumer
Technology Publishing Group/NAPCO.
Consumer Electronics
CEO Summit
The annual invitation-only CEO Summit
provides an opportunity for executives to network in a qualified
environment, gather business insights and focus on critical industry issues. Since 1997, industry leaders have met to discuss how to
build positive manufacturing-retailing relationships, deliver value
to customers and effectively brand and merchandise products. For
the first time, this year’s CEO Summit will be held in Stresa, Lake
Maggiore, Italy in October.
SINOCES
Held in July each year in Qingdao,
the China International Consumer Electronics Show (SINOCES)
features some of the most prominent global exhibitors in the
consumer technology industry. The show bolsters CEA’s global
strategy to provide member companies with an opportunity to
reach out to industry counterparts in China and to promote the
International CES to a global audience.
CEA Industry Forum
This four-day conference
aims to inform, connect and educate consumer technology
professionals, industry analysts and media on the latest trends,
technologies and legislation affecting the industry. The Industry
Forum features keynotes, unveils the latest market research and
the CE holiday spending sales forecast. More than 400 executives
attended the 2010 Industry Forum held at the Fairmont Hotel in
San Francisco. CEA also honors its CE Hall of Fame inductees at an
awards dinner held during the forum. For the first time, the Fall
Technology & Standards Forum was fully integrated into Industry
Forum. In addition, the Spring Technology & Standards Forum is
held in May.
CES New York Press Preview
featuring CES Unveiled @ NY
This event held each November in New York City features CEA’s
annual holiday sales and hot trends forecast, the announcement of
the honorees for the Best of Innovations Design and Engineering
Awards, the International CES press conference and a reception
that lets press and exhibitors network and view tabletop displays of
new products.
CEA Events Calendar
CEO Summit
October 1-3
Stresa, Lake Maggiore, Italy
CE Week: CEA Line Shows and Digital
Downtown Conference
June 22-23
New York, NY
TechHome Mediterraneo Summit
October 3-5
Stresa, Lake Maggiore, Italy
CE Week: CEA Demo Suites and
Conference
June 24-25
New York, NY
Digital Hollywood Fall
October 17-20
Los Angeles, CA
SINOCES
July 7-10
Qingdao, China
CEA Industry Forum
October 23-26
San Diego, CA
International CES New York
Press Preview
featuring Unveiled@NY
November 8
New York, NY
Future of Television East
November 18
New York, NY
2012 International CES
January 10-13, 2012
Las Vegas, NV
For more information on CEA events, call
703-907-7600 or visit CE.org.
INNOVATION: POWERING THE COMEBACK
CE Week
June 20-25
New York, NY
7
ENCOURAGING INNOVATION
With more than 2,000 members, CEA represents the consumer technology industry on public policy issues in Washington. During the year, government officials at the national and state
level consider laws and regulations that impact the CE industry. CEA advocates the industry’s pro-innovation position to state and federal lawmakers, regulatory officials and the courts.
CEA and its Innovation Movement focus on policy issues
crucial to innovation such as:
CONSUMER ELECTRONICS ASSOCIATION CE.org
Spectrum and Mobile Broadband
CEA believes that in the 21st century economy, spectrum is
the oxygen of innovation. CEA strongly supports legislative
efforts to authorize the FCC to conduct voluntary incentive
auctions of underused broadcast spectrum to secure 500 MHz
of additional spectrum for broadband and avoid the looming
spectrum shortfall. More, CEA believes that any additional
spectrum should be available for both licensed and unlicensed
use.
8
eCycling
CEA and CE industry leaders have recently launched the
eCycling Leadership Initiative, an industry-wide electronics
recycling commitment to recycle one billion pounds of
electronics annually by 2016, more than a threefold increase
over 2010. The eCycling Leadership Initiative also seeks to
improve consumer awareness of the more than 5,000 collection
sites currently sponsored by industry, increase the amount
of electronics recycled responsibly, increase the number of
collection opportunities available and provide transparent
metrics on eCycling efforts.
Free Trade Agreements
CEA supports the passage of free trade agreements with Korea,
Colombia and Panama. These agreements will open new
markets to U.S. products, create American jobs and increase
America’s global competitiveness.
Skilled Immigration Reform
Innovative immigrants have always been and will continue
to be central to America’s growth, job creation and global
competitiveness. CEA supports skilled immigration policies
to attract the best and the brightest to the United States, such
as H1B visa reform that would enable foreign graduates of
U.S. schools to become American employees and add to the
wealth of this nation as well as a quick path to citizenship for
entrepreneurs.
Energy Efficiency
CEA favors voluntary, market-oriented programs and
initiatives, including industry-led standards. Experience shows
that such market-driven programs are a proven and successful
approach to advancing energy efficiency in consumer
electronics. CEA works cooperatively with governments in
the development of energy efficiency initiatives and opposes
mandates that stifle innovation, reduce consumer choice, and
limit product features and services.
ENERGY STAR Program
CEA has long supported ENERGY STAR as the most effective
and proactive program to encourage consumers to make more
energy-conscious choices. Home electronics were responsible
for 59 percent of the energy savings achieved by the program
for residential products in 2008, according to a recent report
by the U.S. Environmental Protection Agency (EPA). CEA is
concerned, however, that EPA’s recently mandated changes to
ENERGY STAR are creating unreasonable burdens for partners
and harming international expansion of the program.
Online Infringement
CEA supports strong intellectual property enforcement, and
balanced intellectual property law, that protects the rights
of authors and inventors while preserving and encouraging
innovation. CEA members share concerns about theft of
intellectual property, including trademarks, patents and
copyrights. However, it is important to ensure that antiinfringement efforts do not inadvertently ensnare legitimate
manufacturers, retailers and online service providers.
Accessibility
CEA supports industry-driven solutions to ensure innovative
technologies and services are accessible to persons with
disabilities.
CEA keeps members up-to-date on legislation and lobbies
to promote and protect the industry’s interests. Services and
opportunities include:
CEAPAC – The Consumer Electronics Association Political
Action Committee (CEAPAC) is the only political action
committee that specifically advocates for the CE industry. For
more information, visit: ceapac.org.
Government Affairs Council – CEA’s Government
Affairs Council (GAC) focuses on public policy issues that
impact the consumer technology industry.
Environmental Policy Committee – CEA’s
Environmental Policy Committee (EPC) focuses on key
environmental and energy public policy issues that impact the
CE industry.
Government Alert – CEA members receive this monthly
email update on policy and political issues that affect the
industry.
Green Gazette – CEA members receive this monthly email
update on environmental news from regulations to industry
developments to CEA’s work on these issues.
The Innovation Movement – CEA’s Innovation
Movement (innovation-movement.com) advocates for proinnovation, pro-business policies, namely federal deficit
reduction, skilled immigration reform, ubiquitous broadband
development, and passage of free trade agreements with Korea,
Panama and Colombia. The Innovation Movement has more
than 100,000 members and is open to all Americans who
believe that innovation is the backbone of the economy and the
foundation of the country’s future prosperity.
State Legislation – CEA members can review and track
the status of legislation of interest in all 50 states online at
members.CE.org/state.
International Environmental Laws and
Regulations – CEA members can review and track the
status of international environmental laws and regulations,
particularly those developed and implemented in the European
Union online at members.CE.org/epc
The International CES
The International CES provides a valuable
opportunity for high-level policymakers to
see the latest technologies that will impact
consumers’ lives in the year ahead.
CES on the Hill
CES on the Hill brings the education,
excitement and hot products from the
International CES to Washington, D.C., and
in particular to the policymakers that were
unable to attend the show.
Digital Patriots Dinner
The Digital Patriots dinner honors
policymakers and leaders who play a
key role in advancing technology and
innovation.
INNOVATION: POWERING THE COMEBACK
Safe Driving
CEA is completely committed to the principle that safety is
paramount and a driver’s highest priority must be safe control
of the vehicle at all times. CEA has supported state legislation
imposing limits on the use of in-vehicle electronics to ensure
driver safety. At the same time, however, policymakers must
recognize that many in-vehicle electronics can contribute
significantly to driver and roadway safety.
9
INFORMING THE MARKET
CEA’s market sales data and consumer research give members the information they need to make decisions and stay informed of changes in technology. CEA is considered the authoritative source for
consumer technology market research and provides in-depth information for members through a variety of research studies, publications, websites and resources. For more than 75 years, CEA’s market
research has helped the technology community, financial markets, the media and economists stay on top of trends in the consumer technology industry.
CEA’s intelligence is:
• Comprehensive and spans all sectors.
• Timely with 25 unique research studies per year and frequent
webcasts.
• Updated often with five-year industry forecasts conducted
twice a year.
• Conducted on a regular basis with industry sales reports
weekly to monthly.
• A strong business proposition with research valued at $1 million per year.
CONSUMER ELECTRONICS ASSOCIATION CE.org
Industry Sales Statistics
CEA produces product sales statistics across all major consumer
technology categories and is recognized as the authoritative
source for accurate, timely sales data.
10
• CE MarketMetrics statistical program tracks shipments of
hundreds of CE products
• U.S. Consumer Electronics Sales & Forecasts (one year and five year)
• Digital World: Global Consumer Electronics Sales & Forecasts
produced jointly by the GfK Group and CEA
• Historical annual sales data for dozens of CE categories
Economic Analysis
CEA’s economist works to help the CE industry understand big
picture issues that play into your bottom line and offers suggestions for how to develop your business plan around them. CEA
addresses questions such as:
• Are consumers positioned to buy new products, or is America
in a conservative spending period?
• How healthy are the manufacturing and distribution com-
munities that create and carry my product?
• What do import and export trends mean for my company?
CEA provides insight into the current economic trends that
impact CE businesses through:
• White papers
• Presentations, including quarterly and monthly webcasts
• Monthly releases of the CEA Consumer Sentiment Indexes that
measure consumer confidence for the economy and consumer
expectations around CE and technology. Monthly Index updates
can be found at ceaindexes.com.
Research Studies
CEA’s unmatched knowledge of the consumer technology
industry combined with innovative and proven market research
methodologies and analysis techniques enables CEA to provide
the most insightful, actionable research.
Each year, CEA Market Research produces more than 25 custom
studies focusing on a variety of consumer technology topics, from
the macro to the micro.
CEA also provides valuable trending information through our
annual benchmarking studies, including the:
•
•
•
•
CE Ownership and Market Potential (13 years of data)
CE Holiday Purchase Patterns (17 years of data)
Teen CE Holiday Purchase Patterns (seven years of data)
State of the Builder Technology Market (nine years of data)
Members have access to more than 300 unique reports for free at
http://members.CE.org. Non-members can purchase reports on
the CEA Store at http://mycea.CE.org.
Research Library
The CEA Research Library is a valuable source for CEA members’
information needs. A staff of professional librarians provides
answers to the most challenging requests using CEA research as
well as countless other sources. Knowledgeable CEA Research
Librarians help members:
• Access all CEA research and analysis.
• Find industry statistics, consumer behavior and past-to-present trends.
• Uncover targeted information for presentations and business
plans.
• Stay up-to-date with CE industry news, technologies and
emerging trends.
• Navigate the member website and other CEA websites.
• Set-up personalized alerts, emails, webcast registration and
specialized tools.
Recent CEA Research Studies:
• 13th Annual CE Ownership Market Potential (5/17/11)
• Specialty Retail - Growing the Opportunity (4/11/11)
• 9th Annual State of the Builder Technology Market Study
(3/11/11)
• The Current State of 3DTV (3/11/11)
• 3D Digital Imaging - Consumer Perceptions of this
Emerging Technology (2/11/11)
• Eye on Emerging Technology - Tablet Computers
(1/11/11)
• Consumer Perceptions and Expectations of CE
Accessories (12/10/10)
• Getting Fit with Consumer Electronics (12/10/10)
• Moms and Social Media: Influencing Technology
Purchases - Analysis Brief (12/10/10)
Consumer Electronics Vision – CEA’s flagship
magazine delivers bi-monthly technologyrelated news and information for executive
level manufacturers and retailers. Legislative,
technical, standards, economic and market
research updates are included.
CE Vision Online – CEVision.org is a portal
to CEA’s publications and includes digital archives as well as news updates, photos, videos
and market stats.
Digital America 2011 – This annual publication presents the growth and challenges in
the CE industry. Utilizing CEA’s market and
consumer research, this pub tracks consumer
trends, new technologies and changes in nine
CE product categories and includes a list of
industry resources.
Five Technology Trends to Watch – What
does the future hold in terms of advances in
technology? Published annually, Five Techs
uses the latest CEA market research and analysis as well as stats from other research firms to
predict how the CE future might look.
CEA Digital Dialogue – the official blog of
CEA and CES allows CEA staff, members and
industry experts to share their knowledge,
experience and opinions on all things CE at
blog.CE.org.
CEA SmartBrief – this free daily
enewsletter provides a round-up of the
top CE news stories to keep CE insiders
informed of the latest news in the office
or on-the-go.
Webinars and Podcasts
CEA also delivers webinars and podcasts on CE related
topics presented by industry experts. The webinars
typically include a PowerPoint presentation which is
available to participants after the webinars as well as a
Q&A session that follows the presentation.
CEA webinars are free to CEA members and can be
accessed for a fee by non-members. They fall into three
categories:
• CEA’s market research webinars provide in-depth
discussion on recent CEA market research reports.
• CEA’s Small Business Council webinars provide
information on topics that are of interest to small
business owners such as: management, finance,
marketing, customer service, social media, licensing agreements and tax laws.
• CEA’s special webinars cover subjects that may be
relevant to industry changes, seasonal or political
trends.
CEA also offers free podcasts at: CE.org/podcasts on
the following subjects:
Research, Analyze, Understand
CE MarketMetrics
For more than 80 years, the CE MarketMetrics program has helped
companies successfully measure sales performance and plan for
the future by tracking factory sales of CE products.
CEA ResearchForum
The forum provides a “voice” for research initiatives, regardless of
affiliation with specific member groups. Members can collaborate
with each other and CEA staff on various research initiatives. Access the CEA ResearchForum at http://members.CE.org
SearchLink
CEA’s search engine provides members with an easy way to search
all market research at once – data, statistics and news. Available
only to members, SearchLink’s industry news is hand-picked daily
by the CEA librarians. Give it a try on your own, or ask the librarians for a guided tour.
• CEA events – keynotes and panel discussions.
• CEA market research.
• The CEA SmartBrief daily enewsletter.
Stay Informed
Easily find information on research reports, industry
news, social media conversations on technology trends
and CEA research presentations. Follow CEA: subscribe
to our RSS feed and follow us on Twitter @CEAresearch.
The NASDAQ OMX® CEA® Smartphone Index
CEA partnered with the NASDAQ OMX Group Inc. to produce the
first smartphone index – a modified market capitalization index
that includes companies that are involved in the building, design
and distribution of smartphone handsets, hardware, software, and
mobile networks associated with their development, sale
and usage.
INNOVATION: POWERING THE COMEBACK
CEA Publications
Accessible as print or in digital versions, CEA publications
provide analysis on the CE market.
11
UNITING THE INDUSTRY
An integral part of the CE industry technical standards not only provide CE manufacturers with a framework for establishing compatibility between devices, but they also provide a roadmap for where the
industry is headed. The success of new technologies often is based in industry acceptance and interoperability, which is established through collaboration via a standards-setting body. By testing, tweaking and challenging new technologies, the industry strives to mold the very best into industry standards. This migration path enhances the opportunity for new technologies to achieve widespread market
deployment and interoperability with enabling products and services.
The rapid pace of innovation drives CEA’s Technology & Standards department constantly to look at new developments that will benefit from the standards-setting process. This year, a host of new
projects initiated in T&S related to the latest technologies, have the promise to fuel future industry growth.
Top Selling CEA Standards
• CEA-2022
• CEA-861-D
• CEA-861-E
• CEA-608-E
• CEA-766-C
CONSUMER ELECTRONICS ASSOCIATION CE.org
• CEA-708-C
• CEA-770.3-D
12
• CEA-2014-A
• CEA-931-C
• CEA-909-A
• CEA-608-D
• CEA-2017
• CEA-775-C
• CEA-709.1-B
Digital STB Active Power Consumption
Measurement
A DTV Profile for Uncompressed HighSpeed Digital Interfaces
A DTV Profile for Uncompressed HighSpeed Digital Interfaces
Line 21 Data Services
U.S. and Canadian Rating Region Tables
(RRT) and Content Advisory Descriptors
for Transport of Content Advisory Information Using ATSC Program and System
Information Protocol (PSIP)
Digital Television (DTV) Closed Captioning
High- Definition TV Analog Component
Video Interface
Web-based Protocol and Framework for
Remote User Interface on UPnP™ Networks
and the Internet (WEB4CE)
Remote Control Command Pass-Through
Standard for Home Networking
Antenna Control Interface
Line 21 Data Services
Common Interconnection for Portable
Media Players
DTV 1394 Interface Specification
Control Network Protocol Specification
• CEA-2020
• CEA-CEB16
• CEA-2017.1
• CEA-2030
• CEA-426-B
Other VBI Waveforms
Active Format Description (AFD) & Bar
Data Recommended Practice
Serial Communication Protocol for Portable Electronic Devices
Multiroom Audio Cabling Standard
Loudspeakers, Optimum Amplifier Power
For a complete list of CEA standards and information on how
to become involved, visit CE.org/Standards.
Wireless Charging Working Group
Wireless charging is emerging as an important market, as
evidenced by the wide array of wireless charging devices
unveiled at the 2011 International CES. CEA’s Committee R6,
Portable, Handheld and In-Vehicle Technology, launched a new
working group to address technical issues in wireless charging,
including standardizing test procedures to measure power use
of wireless charging devices. The wireless charging working
group reinforces the tremendous potential for this growing
product category.
Metadata Study Group
The Metadata Study Group is studying the applications and use
cases of metadata. The group will recommend to CEA’s Technology & Standards Council the metadata requirements of CE
devices, the need for metadata-related CEA relationships with
How to Order CEA Standards Documents
CEA members get a 25 percent discount when buying
individual CEA standards and bulletins. Purchase CEA
standards at global.ihs.com. CEA members also save
15 percent on the IHS Standards Expert, a subscription
service. To buy a CEA standards subscription or to
learn how IHS can help with your information needs,
call: 877-413-5187, or email: [email protected].
other organizations, the need for metadata-related coordination of standards development, as well as possible standards or
recommended practices that define how CE products receive,
share, process and display metadata.
Smart Grid Working Group
The National Institute of Standards and Technology has
established the Smart Grid Interoperability Panel (SGIP) to coordinate, accelerate and harmonize standards development for
the creation of a national framework for smart grid interoperability. CEA holds a seat on the SGIP Governing Board. In order
to formulate CE input to the SGIP, CEA has established a Smart
Grid Working Group which serves as an information exchange
forum for smart grid projects, policies and standards affecting
the CE industry. The working group provides participants with
timely information and opportunities in this rapidly changing
ATSC Mobile/Handheld Working Group
CEA’s Committee R4 Video Systems, is working on a mobile
handheld DTV implementation guideline. This document
will provide information and guidelines for all ATSC mobile
stakeholders. It will recommend minimum requirements
for ATSC mobile devices, reference other specific documents
and standards, and describe best practices with the goal of
ensuring interoperability across different devices, geographies, service providers, application providers, operators and
networks.
ATSC Mobile DTV PlugFest
CEA has a leading role in promoting mobile DTV through
support in the development of the mobile ATSC standard.
CEA hosted two ATSC Mobile DTV PlugFests which focused
on testing the recently approved ATSC A/153 Mobile DTV
standard. ATSC Mobile DTV makes local, digital broadcast
TV portable for consumers to watch on the go.
Tech Events
CEA hosts the Technology & Standards Forums to bring
together the experts and leaders of the technical committees
that develop the standards and related documents which
shape the industry’s progress. The forums provide a common
venue for technology professions to share ideas and chart
strategy for future innovation. Attendees debate, develop
and finalize crucial CE standards using CEA’s streamlined
standards development process which is accredited by the
American National Standards Institute.
Participants also learn from developers who share their
insider knowledge on emerging technologies. This process
allows the industry to establish technology development
roadmaps from a variety of perspectives, and ensures that
experts can employ their knowledge to address the complex
problems typical of early, cutting-edge technologies.
CEA’s PlugFest events help the industry migrate from standards on paper to products that work together. Hundreds of
designers and engineers bring early development products to
the CEA sponsored events. CEA PlugFests focus on product
connectivity and interoperability. They encourage manufacturers to come together and test interfaces in a semi-private,
round-robin fashion. Designers can sort out connectivity
issues between different manufacturers before products
get into consumers’ hands. Recent PlugFests have focused
on CEA-861 (HDMI/HDCP) interfaces and the ATSC A/153
Mobile DTV standard.
Get Involved
Interested in participating in CEA’s standards development
projects? Sign up at CE.org/standards.
Using Standards to Address National Challenges
Technical standards play an important role as federal
agencies tackle a range of pressing problems, such as
developing a modern electrical grid, promoting energy
efficiency and energy independence, and modernizing
communications networks. It has long been government
policy that federal agencies must look to voluntary consensus
standards, like those written by CEA, to meet these needs.
It is more important than ever that federal agencies work
effectively with the private sector to ensure that meaningful
standards can be in place to meet urgent national needs.
To that end, the U.S. Chief Technology Officer (CTO) is
encouraging federal agencies to identify their standards
needs, define their approach to working with industry and
standards organizations and support adoption of industry-led
standards by markets.
The U.S. CTO and U.S. Chief Information Officer (CIO) have
established a Subcommittee on Standards under the National
Science and Technology Council’s Committee on Technology.
This interagency group will provide high-level leadership,
so federal agencies are strategically focused and actively
engaged on critical standards-related issues. The improved
coordination will, in turn, ensure that agencies can work in a
responsive and timely fashion with the private sector so that
effective standards are developed and put into practice to
meet the nation’s needs.
The federal government is committed to working in close
partnership with industry, standards organizations, and
the public to ensure that the technologies needed to address
the urgent challenges facing the U.S. are developed and are
interoperable with related technologies.
INNOVATION: POWERING THE COMEBACK
field. The SGWG collects and amplifies the voice of the CE
industry to ensure that consumer choice and innovation are
preserved as NIST develops its national framework.
13
CREATING THE BUZZ
CEA has a unique role in the industry. The association helps to educate consumers and the media about new technologies. Promotional campaigns support product categories such as HDTV,
audio, home networking, digital imaging, in-vehicle electronics, wireless communications and accessories and leverages hot trends like 3DTV, tablets, smartphones and mobile DTV that
consumers are interested in learning more about. Broadcast news releases, media forums, webcasts, online services and the national media spokesperson tour keep the consumer technology
industry in the news.
CONSUMER ELECTRONICS ASSOCIATION CE.org
CEA member companies can participate in these promotional
programs to highlight consumer technology to the media and
help to promote sales of CE products and services at retail. CEA
promotional activities include:
14
tion, pushing us to succeed and strive for a better tomorrow. To
return innovation to its rightful place at the center of America’s
economic policy, The Comeback recommends the following:
• Encourage the world’s best and brightest to come to America
The Innovation Movement
with strategic immigration laws.
CEA’s Innovation Movement (innovation- • Open American products to untapped markets around the
movement.com) is open to all Americans who believe that
world by passing through free trade agreements.
innovation is the backbone of our economy and the foundation of • Repurpose underused broadcast spectrum for wireless
our future prosperity. Innovation Movement members advocate
broadband.
for pro-innovation, pro-business policies, namely federal deficit
• Protect U.S. companies under threat from foreign legal
reduction, skilled immigration reform, ubiquitous broadband
challenges.
development, and passage of free trade agreements.
• Drastically cut government spending and restore sanity to
America’s fiscal policy.
The Comeback: How Innovation
See more at Comeback-book.com
Will Restore the American Dream
In 2011, CEA’s book, The Comeback: How
Digital Answer Man Tour®
Innovation Will Restore the American Dream,
CEA’s Digital Answer Man tour highlights
authored by Gary Shapiro was published and
members’ products on national and local TV
became a best seller. It promotes CEA’s public
and radio news broadcasts, network mornpolicy agenda and the principles of CEA’s Innovation Movement,
ing shows, specialized programs and daily
asserts that it’s time for an American comeback – and it starts
newspapers during the year and travels to all major U.S. media
with innovation.
markets. It raises consumer interest about new products, helps
Throughout its history, America’s great innovators have been the
real drivers of our unsurpassed economic success. Innovation
creates jobs, markets and new industries where none existed
before. Most important, innovation moves us forward as a na-
drive consumers to retailers and provides CEA members with
free media coverage. Highlights include coverage by: CNN Headline News, Business Week, U.S. News and World Report and the
New York Times.
CE Cares
CE Cares (CE.org/cecares) is a social
responsibility campaign that brings together CEA’s initiatives
to protect and promote the health and safety of consumers. CE
Cares is a commitment to technology consumers that the CE
industry deserves their trust. The campaign is about protecting
consumers – from tips for safe television viewing and protecting
hearing to using in-vehicle electronics to avoid distraction to being environmentally conscious.
eCycling Leadership Initiative
In April, CE industry leaders launched
the first-ever, industry-wide electronics
recycling initiative to recycle one billion pounds of electronics
annually by 2016, which would be more than a threefold increase
over 2010. The eCycling Leadership Initiative (http://ecyclingLeadershipInitiative.com ) seeks to improve consumer awareness
of the more than 5,000 collection sites sponsored by the industry,
increase the amount of electronics recycled responsibly, increase
the number of collection opportunities available and provide
transparent metrics on eCycling efforts. One billion pounds of
electronics, if not properly recycled, would fill about 88.9 million
cubic feet, equivalent to an entire 71,000-seat NFL stadium.
International CES Press Services
CEA promotes members’ products before, during and after the
International CES. CEA can help members develop a successful
CES strategy with pre-show promotions, on-site press conferences and the pre-registered press list.
Mobile Electronics Certified Professionals (MECP) – Tailored for
mobile electronics installers, the MECP
program prepares, tests and certifies installers
on the theory behind installation techniques and
on the industry’s best practices developed and
CEknowhow.com
supported by the entire 12-volt industry. More
– Enables retailers
than 4,400 professionals at thousands of retail
to integrate any of CEA’s online, brand-neutral,
locations across the country hold current MECP
category-level programs into their employee
certifications and more than 2,000 installation
development program to educate new employees, technicians and sales professionals take the
those switching to another product category or
certification exam annually.
for advanced vendor training. CEA delivers the
TechHome Referral
“industry standard” for CE category training for
Database – This online tool
these areas: audio, digital camcorders, digital
to
help
consumers
find professional electronic
cameras, digital televisions, home networking,
automotive electronics, MP3 players and wireless system contractors in their area can be found at
TechHome.com.
technologies.
Honoring Excellence
CEA’s awards programs recognize the achievements of industry leaders and innovative
products and technologies. Awards programs
during the year include:
CE Hall of Fame: Founded in
2000, the CE Hall of Fame honors
the outstanding achievements of leaders and
pioneers in the consumer electronics industry.
Inductees are recognized at an awards dinner
at the CEA Industry Forum.
Digital Patriots: The
Digital Patriot Awards
dinner honors industry and government leaders for their positive impact on the consumer
technology industry. The 2011 Digital Patriots
award recipients were Sen. Tom A. Coburn,
M.D. (R-OK), Rep. Anna G. Eshoo (D-CA) and
Dr. Robert E. Kahn, chairman, CEO and president of the Corporation for National Research
Initiatives (CNRI).
Innovations Design and Engineering Awards: The Innovations Awards
program recognizes products that
feature excellence in design and engineering at
the International CES. The Industrial Designers Society of America (IDSA) endorses and
acts as advisors to the Design & Engineering
Showcase. CESweb.org/Innovations.
Mark of Excellence Awards:
CEA’s TechHome Division’s Mark
of Excellence Awards recognizes
the achievements in home automation. CE.org/
markofexcellence.
INNOVATION: POWERING THE COMEBACK
CEA Resources
CEA offers a variety of websites to educate retail
salespeople, installers, technicians and consumers on the latest trends and products in the CE
industry.
15
CEA WELCOMES INDIVIDUALS AS MEMBERS
For the first time in the association’s 86-year history, CEA has opened its membership to individuals. On November 9, 2010, during
the CES Unveiled press conference in New York, CEA President and CEO Gary Shapiro and gdgt Co-founder Peter Rojas, announced
the new CEA Tech Enthusiast (TE) membership category for consumers who are early adopters of technology. The goal is to build a
strong consumer constituency to further grow the CE industry and meet the needs of CEA member companies’ customers. To date,
there are more than 2,600 TE members and 40 partner companies.
CEA recognizes that the CE industry would not exist without
its avid supporters and loyal customers. Technology-focused
consumers are a vital part of growing the consumer electronics industry. The industry benefits from this new membership
category as the expertise and opinions from TE members will
help inform consumer electronics companies on everything
from product offerings to public policy efforts.
CEA offers exclusive benefits for those who join this technologysavvy community. First, there is the members’ only website,
CEATechEnthusiast.com. The site provides members with
CEA’s TE benefits include:
• Consumer electronics product giveaways.
• Discounts on consumer electronics products.
• Opportunities to beta test products before they come to
market.
• Access to the CEA Tech Enthusiast members-only website with
webinars, podcasts, research studies and articles like “Ask the
CE Experts” feature.
• A digital subscription to CEA’s Vision magazine.
insider information on the latest technologies and daily news,
access to CEA publications and podcasts and an opportunity to
• A free copy of Digital America, the most comprehensive
publication of facts and details in the consumer electronics
industry ($150 value).
become a blogger for CEA’s Digital Dialogue blog.
• Access to a community of like-minded tech fans.
The association also is partnering with CEA member compa-
• Admittance to the 2012 International CES starting at noon on
Thursday, January 12 and all day Friday, January 13.
and houses a discussion board for TE’s to trade thoughts and
CONSUMER ELECTRONICS ASSOCIATION CE.org
ideas about technology. Other CEA benefits include free online
16
nies to provide even more benefits such as discounts on member company products or services, webinars, prizes for contests
and beta testing opportunities. Examples include 10 percent
off from Leviton, custom-made accessories from MusicSkins
and the chance to win a “Carmen by Livio” under contests. The
selection of partners and offerings continues to expand.
While other industry associations offer consumers the opportunity to join their organizations, the CEA TE membership is the
only association that offers comprehensive benefits and insider
information to passionate and informed tech supporters. Become
an industry insider. To learn more, visit CEATechEnthusiast.com.
CEA COUNCILS
• Act as an incubator for member businesses and
support entrepreneurship.
• Harness CEA resources to provide programs
year-round that serve the business needs of small
companies.
• Build bridges between large and small CEA
companies through the exchange of ideas and
mentoring roles.
Top Issues for the Small Business
Council
• Offer expert training, education and instruction
through webcasts and live conference programming on various business topics including
management, finance, social media marketing,
strategic planning and international trade.
• Continue to grow CEA’s mentoring program to give
entrepreneurial members the opportunity to seek
business guidance and advice from CE industry
veterans.
• Represent the voice of CEA’s small business community on key policy issues.
MRAV COUNCIL
The Multi-Room Audio Video (MRAV) Council
provides a forum for discussion and initiative
development to benefit the multi-room audio and
video (AV) sectors of the industry. The mission
of the council is to grow the MRAV category to
improve where people live, work and play. CEA
seeks to:
• Educate consumers on the entertainment possibilities and benefits of multi-room audio video
products.
• Conduct research to determine the total market
size of multi-room audio video to benchmark
future growth for the category.
• Help homeowners, builders, realtors, architects
and installers evaluate the technological sophistication of a home and build value for installed
multi-room audio video technology using CEA’s
TechHome Rating System.
Top Issues for the MRAV Council
• Increase the awareness of the value and benefits
of multi-room AV products in the home among
consumers and home owners.
• Facilitate business relationships between the
builder industry and CEA members by creating
new growth opportunities in the home builder
market for CE products and installation services.
RETAILER COUNCIL
CEA’s new Retailer Council provides a home
where CE retailers’ interests are represented. This
open forum operates at the macro-level where
retailers can exchange information, identify and
deal with common issues and business challenges that cross product categories and vertical
business structures. Retailers of all CE product
categories from national chains to regional chains
to single-store operations; including traditional
brick-and-mortar business models as well as
e-commerce, m-commerce and catalog – can
participate. CEA seeks to:
• Communicate with other CEA divisions and look
for coordination with their retail efforts.
• Create opportunities for networking and discussion: retailer-to-retailer and retailer-to-vendor.
• Evaluate CEA retailer member benefits and resources, create awareness, provide easy access and
increase member engagement.
SERVICE AND CUSTOMER CARE COUNCIL
The mission of the Service and Customer Care
Council (SCCC) is to enhance services that
directly impact the consumer experience with CE
products. The SCCC is the product of merging
the former Customer Care Council, the Product
Return Special Interest Group and the Services
and Support Committee. CEA seeks to:
• Develop a survey to gauge consumer satisfaction
with the after-sale service experience.
• Create content on “best practices” for customer
service, support and repairs to benefit all.
Top Issues for the SCCC
• Increase CE product sales and reduce returns.
• Help member companies build stronger customer
relationships and support CE education.
Top Issues for the Retailer Council
• Increase retailer participation in CEA.
• Create networking opportunities and events to
increase retailer engagement with CEA.
• Identify and address key issues and propose
solutions.
• Provide training, educational tools and resources
to CEA retailer members.
INNOVATION: POWERING THE COMEBACK
SMALL BUSINESS COUNCIL
CEA’s Small Business Council (SBC) brings
together small business members with programs
that drive the growth and success of entrepreneurs through education, collaboration and
mentoring. CEA seeks to:
17
ACCESSORIES
CEA’s Accessories Division encourages accessory product sales, consumer education
and the development of industry standards to promote continued growth, innovation and
compatibility for CE accessories. CEA seeks to:
• Educate consumers on how accessories can help extend the functionality, enhance the performance and add to the
enjoyment of their CE products.
• Provide retailers with strategic guidance and thought leadership on the importance of selling CE accessories
through a series of monthly articles in trade magazines.
• Conduct research to explore opportunities for accessories sales and look at factors that influence accessories
purchase decisions.
CONSUMER ELECTRONICS ASSOCIATION CE.org
Top Issues for the Accessories Division
• Ease consumer confusion via education on how CE accessories help connect home entertainment equipment simply
and correctly, and maximize performance.
18
• Educate retailers regarding the bottom-line benefits of selling CE accessories and provide tools and materials to
increase attachment rates.
Total CE accessory revenues increased three percent to roughly $8.3 billion in 2010.
AUTOMOTIVE ELECTRONICS
CEA’s Automotive Electronics Division expands the in-vehicle electronics industry through
targeted programs and services. CEA seeks to:
• Raise consumer awareness about automotive electronics products and solutions.
• Lead industry efforts to develop products that reduce driver distraction and increase driver focus.
• Expand the Mobile Electronics Certified Professional (MECP) program among retailers, industry training schools and
other educational institutions and promote the importance of professional installation.
Top Issues for the Automotive Electronics Division
• Educate consumers about aftermarket automotive electronics products and convergent technology solutions for invehicle use.
• Promote the MECP program and the importance of professional installation.
In-vehicle technology revenues grew from $8.2 billion in 2009 to an
estimated $9.1 billion in 2010, says CEA.
INNOVATION: POWERING THE COMEBACK
• Support legislation and standards to ensure responsible use of automotive electronics in the vehicle and reduce driver
distraction.
19
DIGITAL IMAGING
CEA’s Digital Imaging Division supports the growth and profitability of the digital imaging
industry. CEA seeks to:
• Extend the CEA brand and reputation into the digital imaging community.
• Educate CE retailers and consumers about the complete digital imaging experience, encompassing
cross-category trends, integration opportunities, and the enjoyment afforded by innovative imaging
products, services and uses.
• Provide insights on trends and new opportunities in digital imaging through CEA-sponsored research projects.
CONSUMER ELECTRONICS ASSOCIATION CE.org
• Grow the division membership and improve active participation from member companies through
participation on the division board, committees and working groups.
20
Top Issues for the Digital Imaging Division
• Highlight the opportunities for consumers to use digital imaging products and services in new and exciting
ways by combining them with other CE devices.
• Enhance and support consumer education (digitaltips.org) and retailer sales training (CEknowhow.com)
through distribution of digital imaging programs.
• Increase digital imaging market knowledge among key constituents through division-sponsored research projects.
CEA estimates that shipment revenues for digital cameras were up 15 percent in
2010 with total revenues of $7.2 billion.
HOME AUDIO
CEA’s Home Audio Division fosters growth and profitability for the manufacturers
and distributors of consumer audio products. CEA seeks to:
• Raise consumer awareness of the virtues of a quality audio experience.
• Educate consumers about various performance and price options available in audio gear.
• Encourage all channel partners to sell audio as a value-added solution.
• Analyze the audio marketplace to provide members with knowledge to improve their sales and market share.
Top Issues for the Home Audio Division
• Stress that the demand for great sound is being driven by the increasing affordability and performance of
audio products, as well as by the growing demand for home theater systems and multi-room audio.
• Demonstrate that audio provides excitement, impact and emotion to the home entertainment experience.
• Promote the superior quality of high-resolution audio formats and equipment.
• Encourage standard-setting activities standards for output testing and measurement of audio components,
speakers and audio systems.
Audio components such as AV receivers and speakers rose an estimated 37.3 percent
at the factory level to $1.4 billion.
INNOVATION: POWERING THE COMEBACK
• Demystify audio purchasing through educational efforts to consumers and the marketplace.
21
AUDIO-VIDEO RETAILER DIVISION
The PARA Division changed its name to the Audio-Video Retailer (AVR) Division in 2010 to increase
its identity and member participation. CEA’s AVR Division is an open forum for dealers who sell
and install audio and video products although any CEA member can participate. Operating as a
forum for discussion, meetings will focus on issues important to the audio-video channel. The AVR
Division also acts as an educational and information sharing resource for dealers. CEA seeks to:
• Help retailers adapt to and thrive in a changing
marketplace.
• Increase member access to online resources available 24/7.
CONSUMER ELECTRONICS ASSOCIATION CE.org
• Create and offer educational and training opportunities to
retailer members.
22
• Increase the sharing of information between dealers and
vendors.
Top Issues for the AVR Division
• Define and communicate best practices to prospective
dealer members.
• Demonstrate the promise of new technology to
consumers.
• Benchmark and track the in-store shopping experience.
• Help dealers identify new growth categories and then
show them how to merchandise, demo and sell.
• Maintain an online education and information sharing
resource page for dealers.
Specialty retailers are known for their knowledgeable sales associates (41 percent),
specialization in audio and video products (38 percent), and focus on high-quality
products (31 percent) CEA finds.
TECHHOME
The TechHome Division represents the entire channel for home control, entertainment and
networking products including installers, distributors and manufacturers. The TechHome
Division strives to increase the sales and support of professionally installed home technology
products. CEA seeks to:
• Enhance existing resources and create new member resources by developing ways to help CEA members foster business
in the installed technology market.
• Increase awareness of energy efficient systems and installations that CEA’s retailer/integrator members can design and install.
• Help homeowners, builders, realtors, architects and installers evaluate the technological sophistication of a home and
build value for installed technology using CEA’s TechHome Rating System.
Top Issues for the TechHome Division
• Expand industry outreach and awareness (including builders, realtors, appraisers, designers and architects) of
professionally installed home technology products.
• Continue to grow the annual Mark of Excellence Awards program to showcase the best of the custom installation industry
(CE.org/MOE).
U.S. home networking penetration will grow from 44 percent at the beginning of 2011
to 52 percent by 2012, according to CEA.
INNOVATION: POWERING THE COMEBACK
• Increase awareness of professionally installed home technology products through consumer education including search
tools on DigitalTips.org.
23
VIDEO
CEA’s Video Division fosters the growth and development of the video products sector of
the consumer electronics industry. CEA seeks to:
• Foster development and consumer adoption of new video technologies such as 3D and Internet-enabled televisions by
developing industry standards and consumer education.
• Provide guidance and direction to CEA members on policy issues affecting the video industry such as energy usage,
e-waste, closed captioning, v-chip and digital rights management.
• Promote digital cable-compatible video products and work with the cable industry to develop standards and
regulations for interactive digital cable-compatible products.
CONSUMER ELECTRONICS ASSOCIATION CE.org
Top Issues for the Video Division
• Lead consumer education through promotion of the video module on digitaltips.org.
24
• Explore interoperability of Multichannel Video Programming Distributors and CE devices.
• Participate in regulatory proceedings relating to the ability of retail devices to access and integrate MVPD and
broadband content.
• Promote the work products of the 3D Video Working Group and Technology and Standards activities.
3DTV shipments topped one million units in 2010 and are expected to top
1.9 million units in 2011, according to CEA.
WIRELESS
The Wireless Division (WD) brings wireless manufacturers, distributors, retailers and
related businesses and technologies together to develop programs that increase retail
sales of wireless products and to advance convergent technologies for consumer
markets. CEA seeks to:
• Examine the wireless industry’s commitment to environmentally sustainable business practices and encourage
information sharing across the industry.
• Nurture continued device convergence among wireless technologies.
• Enhance the awareness of wireless technologies among consumers and improve the customer retail experience.
• Help members to increase their sales of wireless products and services through retailer training and consumer
education.
• Enhance the wireless industry’s commitment to environmentally sustainable business practices.
Tablets represented less than a third of mobile computing revenues in 2010. CEA forecasts a
36 percent share of shipment dollars in the category in 2011.
INNOVATION: POWERING THE COMEBACK
Top Issues for the Wireless Division
• Advance the development of convergent wireless products and technologies.
25
CONSUMER ELECTRONICS ASSOCIATION CE.org
2011 CEA EXECUTIVE BOARD
26
CHAIR
Randy Fry
President
Fry’s Electronics
VICE CHAIR
Jay McLellan
President and CEO
Home Automation, Inc. (HAI)
PAST CHAIR
Gary Yacoubian
President, CEO and Managing Partner
Specialty Technologies, LLC
DEB CHAIR
Mark Luden
President and CEO
The Guitammer Company
DEB VICE CHAIR
Denise Gibson
Chief Operating Officer
Brightstar US & Canada
DIVISION REPRESENTATIVE
Steve Tiffen
President and CEO
Tiffen Company
DIVISION REPRESENTATIVE
Ian Hendler
Director of Business Development
Leviton Manufacturing Company Inc.
PRESIDENT AND CEO
Gary Shapiro
Consumer Electronics Association
SECRETARY
Karen Chupka
Senior Vice President
Consumer Electronics Association
TREASURER
Glenda MacMullin
Chief Financial Officer
Consumer Electronics Association
Stan Glasgow
Chairman, Sony Electronics Inc.
Sr. Advisor, Entrepreneurship &
Innovation, Sony Corporation of
America
Patrick Lavelle
President and CEO
Audiovox Corp.
AT-LARGE MEMBERS
Brian Dunn
CEO
Best Buy
Daniel Pidgeon
Chairman
Starpower
Robert Struble
President and CEO
iBiquity Digital Corp.
2011 CEA BOARD OF INDUSTRY LEADERS
Jim Bazet
Bruce Borenstein
Jay Buchanan
Bryan Burns
Lee Cheng
Doug Cole
David Epstein
Joe Erdeman
Peter Fannon
Kim Folsom
Rachelle Friedman
Dr. Levy Gerzberg
John Godfrey
Kathy Gornik
David Hagan
Jim Hamilton
Joe Hartsig
Steven Howcott
Loyd Ivey
Noel Lee
Dr. Paul Liao
Glenn Lurie
Brent McCarty
Craig McHugh
Mike Mohr
Henry Muyshondt
Daniel Pidgeon
Luis Pineda
David Rodarte
Dr. Doug Solomon
George Stepancich
John Taylor
Joseph Taylor
Ken Wirt
Steve Witt
Founder and CEO
ShowUhow Inc.
Chairman and CEO
Mitek Electronics and
Communications
Senior Vice President, Sales,
Marketing and Product
Management
Qualcomm CDMA Technologies
Vice President
Sales, Sunflex USA Inc.
President
J&R
Head Monster
Monster Cable Products Inc.
President and COO
NuVo Technologies LLC
Electronics Division Director/
GMM
Nebraska Furniture Mart
President and CEO
Zoran Corp.
President and CEO
CableLabs
CTO
IDEO
EX-OFFICIO MEMBERS
Peter Lesser
Jim Braun
President and CEO
Dual Electronics Corp.
Vice President, Government and
Public Affairs
Samsung Information Systems
America Inc.
President, Emerging Devices
and Resale
AT&T Mobility Consumer Markets
HONORARY MEMBER
President and CEO
X-10 (USA) Inc
Vice President Strategic Business Planning and
Development, ESPN
CEO
Invisionate
Vance Pflanz
President
Pflanz Electronics
General Counsel
Newegg Inc.
Senior Vice President and
General Manager
Universal Remote Control
President
Thiel Audio
President and CEO
Boingo Wireless
Executive Director and GM
Ingram Micro, CE Division
Vice President
LG Electronics, USA
Frank DeMartin
Vice President, Marketing
Mitsubishi Digital Electronics
America
CEO
Cambridge Soundworks
Chairman and CEO
Panasonic Corp. of North America
John Shalam
Chairman and Founder
Audiovox
CTO
Integrated Energy
Technologies Inc.
Corporate Vice President
General Manager of Global Retail
Motorola Mobility
President
Celluphone
Vice President
Consumer Marketing
Cisco Systems
President, Extended Protection
Solutions
Assurant Solutions
Vice President
GMM Technology and Entertainment, Office Division
Sam’s Club
Senior Director, Business
Development
SMSC
Executive Vice President
Sales and Marketing
DICE Electronics
Vice President
Corporate and Government
Affairs, Panasonic
Chairman
Starpower
INNOVATION: POWERING THE COMEBACK
Chairman and CEO
Cobra Electronics
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Creations Inc Lawrence Audio Co., Ltd. Lawrence Berkeley National Laboratory Leading Edge Design & Systems Leading Systems Technologies LED Post Lee Hartman & Sons Inc Leebens Marketing and Management, LLC Legrand LeisureTech
Electronics Lenbrook America Lenmar Enterprises Inc. Lenovo Corp. LensPen (Parkside Optical Inc.) Leo Burnett Levin Consulting Leviton Manufacturing Company Inc. LFD Inc LG Electronics USA Inc Liberty Global Inc Lifestyle Networks Light Blue
Optics LightSquared Lightwriter, Inc dba F-11 Photographic Supplies Lilliput Electronics (USA) Inc Lindemann Audiotechnik GmbH Linear LLC Lingo Corp. Link Your House Inc Linkedin Liquid Image Co., LLC ListenUp Inc Living In Digital Times Living
Intelligent Inc Livio Radio Loctek Visual Technology Corp Logitech Loksak Inc LonMark International Lorex Corp. Lotus823 Lowepro LOYTEC Americas Inc Luardi/La International HK Limited Lucasey Manufacturing Corp. Luminance Audio Video Automation
Luminus Devices Inc LumiSource Inc Lutron Electronics Co. Inc. Lynn’s Audio Video M Design M. Rothman & Co. Inc MA Labs/Super Talent Technology Mace Group Macinbag LLC Mack Camera Service Maclove Technology Company Mad Catz Inc
Magellan Navigation Magico LLC Magnadyne Corp Majestic Research Makerbot Industries Manfrotto Distribution Manna Freight Systems Inc March Products Inc Marchon 3D Mark Joseph Design LLC Market Growth Network S.r.L. Marketing Matters
MarketSource Inc. MarketStar Corp. MartinLogan Ltd. Marvell Marvin’s Electronics Mashed Pixel Inc. Massive Audio Inc Master Choice Matrix Advisors, LLC Mattel Inc Maverick Capital Mavizon Technologies Max Borges Agency Maxell Corp. of
America MaxLinear Inc MAXSA Innovations, LLC Maxxsonics USA Inc. May Audio Marketing Inc. MBL North America Inc MCC Smart Homes McIntosh Laboratory Inc. MeadWestvaco Medi-Rub Corp. dba.Holly Int’l Media Design Associates (MDA)
Media Gear Ltd. MediaCraft LLC Meebox Inc MEGA Group USA Memphis Car Audio MERA Meridian America Inc. Meridrew Enterprises Merkury Innovations, LLC Metronet Safe & Sound Mezuri Systems Inc MHL, LLC Micani Leather Goods Co.,
Ltd Micca, LLC Michley Electronics Microcom Microgenesis MEDIA Microlab Electronics Co., Ltd. Microsoft Corp. Microvision Inc Midland Radio Corp. Mike Pecar Sales Milestone AV Technologies Millionaire Gallery Mimoco Inc Mintel Misa Digital
Mission Audio Video MIT Cables MiTek Electronics and Communications Mitlyng Electric MITO Corp. Mitsubishi Digital Electronics America Miyako International LLC Mizco International Inc. MK Enterprises MMATS Professional Audio Inc. Mobi
Technologies Mobile Computer Systems LLC. Mobile Traffic Network Mobileye Inc. MobiTV Moblissity Mocomtech Co., Ltd. MOD Systems MODIA Mojo Mobility Inc. Molex Inc. Momentum Data Systems Momentum Group Moneual Lab Monster Cable
Products Inc. mophie Morega Systems Morel Morris Furniture Co. Inc Mosaic Sales Solutions Motevo Mobile Media Motion Picture Association of America Motion Systems LLC Motor Excellence Motorola Mobility Inc MSI Computer Corp. MSW
Wireless Multimedia over Coax Alliance MultiTouch Ltd Music Hall Musical Surroundings Inc. MusicSkins, LLC Muzee Corp. Myron & Davis by Johnson Safety N.E.M. Electronics Corp. NABC, North American Battery Company Nady Systems Inc
Nagravision Nation’s Brand Direct National Electronics Inc National Semiconductor Corp. National Weather Service Native Design Ltd Natural Sound Inc. Nav-TV Corp. Navajo Manufacturing NAVTEQ North America LLC NAXA Electronics Inc. NDS
Americas Inc Nebraska Appliance Center Inc. Nebraska Furniture Mart NEEA Neothings Inc Nero Inc. NESA International Inc. NetEnforcers Inc Netflix Inc NETGEAR Netstreams/ClearOne NETTALK.COM,INC. New Century Audio/Video Inc. NEW
Customer Service Companies Inc New England Mobile Systems Inc. New Retail Newegg.com Newnex Technology Corp. Newport Audio & Video NewVen Advisors LLC NextWorth Solutions Inc Nexus Electrical (Jiaxing) Co., Ltd Nielsen’s Tire Co.
Inc Night Owl Optics Nikon Inc. Niles Audio Nintendo of America Inc. Nite Ize Niveus Media Inc Nixon NLU Products, LLC Nokia Inc. Nola Speakers Norazza Inc Nordost Corp. North American Import & Marketing, Inc North Bay Electric NorthVu Systems
Inc. Novidor & Firestone NPR Labs NSG America Inc NSI Audio Inc NttAudioLab Nuage Nine Inc NuCourse Distribution Inc NuGiant Technology Inc. Numark Industries NuVo Technologies LLC Nuvoton Technology Corp. America Nvidia Corp. NXP
Semiconductors - Business Unit Mobile & Personal NXT Design & Development Ltd Nyko Technologies Inc O’Rourke Bros. Inc. Oakley Inc Oasis Computers Inc Ocean Blue Software LTD Ocean Way Monitorsystems Odoyo Ltd. Olum’s Of Binghamton
Olympus Imaging America Inc. OMD USA Omega Sales Omicron International Inc Omnicom Management Services OmniMount Systems Inc Omron Network Products ON Corp US Inc One Sound Choice, LLC ONKYO U.S.A. Corp. Onstar Ooma, Inc OpenPeak
Inc. Opera Loudspeakers/Unison Research OPTech.net Opteka Inc. OPTIMA Batteries Inc. Optix Inc Optodisc America Inc. Optoma Technology Orb Networks Inc Orbital Holdings Inc Orbotix Orca Design & Manufacturing Corp. Oredlac Communications
Oregan Networks Ltd Oregon Install Co. Oregon Scientific Inc. Organicix, LLC Origin Laboratories, LLC Orion Electric Co., LTD Ortery Techologies Inc OSP Designs (Division of Office Star Products) Otter Box OUAC, Inc Outlaw Audio Ovation Audio Video
Overstock.Com OWI Inc. OwnerIQ Inc. Oxygen Audio North America Ozaki Worldwide Ltd. P2i Ltd. P3 International Corp. Pacific Sound and Video PacketVideo Corp. Palmetto Audio Holdings LLC Palo Alto Research Center Panasonic Corp. of North
America PanaVise Products Inc. Pandora Media Inc Parade Technologies, Ltd. Paradigm Paradise Home Audio Paradyme Paragon Technology Group Parasound Products Inc Parrot Inc Partlinx, LLC Parts Express Pass Laboratories Pat Meier
Associates Public Relations Pathway Innovations and Technologies Inc. Paul Fitzpatrick Company Paul’s TV Paulson’s Audio & Video PCS Wireless Peavey Electronics Peerless Industries Inc PEGA HK Pelennor Technologies Pelican Products Inc.
Penpower Inc. Pentax Imaging Company Percy’s of Worcester Performics, Inc Personal Communications Devices Petra Industries Inc Pflanz Electronics Phase Technology Philips Electronics N.A. Corp. Phoenix Communications Corp. PI Manufacturing
Corp. Pieratt’s Inc. Pinkston Group Inc Pioneer Electronics (USA) Inc Pixelworks Planet Rock Auto Sound Systems LLC Plantronics Inc. PlasmaGlow Plasticase Inc Platinum Wireless Playseats USA Plitron Manufacturing Inc. Pocketbook USA Inc
Pointabout Inc Polaris Sales and Marketing Polaroid Porex Technologies Portable Electronics (HK) LTD Portable Sound Laboratories Portableview Electronics (HK) LTD Portrait Displays PosiMotion Power Acoustik Electronics Power Bright PowerBass
USA Inc. PowerbyProxi inc. PowerGenix POWERHOUSE Powermat, Ltd. Powermate Cellular Powertech Industrial Co., Ltd. Pp91 ENTERPRISES INC PPC Precision Audio & Video Precision Interface Electronics Premier Accessory Group LLC Premier
Retail Networks Premier Satellites LLC Presto Services PriceGrabber.com Prime Communications, L.P. Prime Wire & Cable Primesense Primetime Audio Video Princess Int’l Inc. Pro A/V Home Theater Pro Group Pro-Mat International Ltd. ProClip USA
Inc Prodlink Inc Product Innovator LLC Production Technology Consultants Group/ Inc. Professional Service Solutions, LLC Progressive Home LLC Prosepra Prudent Way PSR Inc Pure Acoustics Inc Pure Energy Puro Italian Style Pyramat Q Power
Inc. Q-London Ltd. QDI Strategies Inc Qiaohua (Guangzhou) Electric Co. Ltd. QRG Qualcomm Incorporated Quality Mobile Electronics Quantum Data Inc Quartics Inc Queen City Audio, Video & Appliances Quest Mountain Audio/Video LLC QVC Qwester
Limited R&R Associates Rad Tech RadioShack Corp. Rainbow Fish Fiber Optic Inc Rainbow Home Center Inc. Raja Electronics & Services Pvt. Ptd. RAM Mounting Systems Randem Joe Ranger Audio Video LLC Rapid Response Monitoring Services
Inc Raw Talent Rayovac Razer USA Ltd. RBH Sound RCS - Residential Control Systems RDI Electronics Inc RDS Industries Inc. (ALS Industries) RealD RealNetworks Inc. Realtek Semiconductor Corp. Recycletronics At Tommy Nobis Center Red Leaf Retail
Concepts Inc Redmere Technology, Ltd. Reese Warehouse Appliance Reference AudioVideo REGARD Solutions Corp. Reiko Wireless Relidy LLC Remote Technologies Inc. Research In Motion Retail Business Development Inc Retrevo Inc Revenew
Systems Reverie Rex Electronics Inc. RFA RIA Labs / Fusion Design Media Inc. Rich Jackson Richard Gray’s Power Company Richland Towers Richly Maintained Services Inc. River2 Rives Audio Inc. RMI Roadpilot Limited Rockweiler Appliance & TV Inc
Rocky Mountain Radar Rocky Mtn Security Services Rocstor Rokform Roland Corp. US Rosa’s Home Stores RoShel Inc Rosner’s Inc. ROTA America Inc Roundbox Rovi Corp. Rowe Photo Video & Audio Royal Theater Design Russound RWBIII Enterprises
Inc. Ryan Retail Consulting S&S Electric Co. Inc S2e Inc. / Meelectronics SaberGuard Identity Theft Solutions Saga Audio Equipment Co. Ltd. Sahara Wireless Inc. Sakar International Inc. Salamander Designs Ltd. Samaritan Display Group Samson
Technologies Samsonic Trading Company Inc Samsonite Samsung Electronics Samtack Inc. San Diego Gas & Electric SanDisk IL Ltd Sangean America Inc Sanho Corp. Santa Fe Auto Sound Sapphire Marketing LLC Sargent Appliance Sales Inc
SAS/Southern Audio Services SAVANT Savant, Ltd. Sawyers Control Systems Schireson Bros Inc DBA Volutone Distributing Co Scosche Industries Inc. Scrappingtable.Com Screen Service Spa ScyTek Electronics Inc. SD Card Association SDI
Technologies Inc Se-Kure Controls Inc. Seabreeze Electric Inc. Seagate Seal Shield LLC Sears Holdings SECO-LARM USA Inc Second Rotation Inc Section8 SED International Segue Corp. Seidio Inc Semaphoric Smart Homes Inc Sennheiser Electronic
Corp. Sensio Technologies inc. Sentry Communications & Security Sentry Industries Inc. SentryNet Service Net Solutions, LLC Service Tech Inc Seti Media Inc. Sezmi Corp. Shanghai Silver Flute Sound Co., Ltd. Sharp Electronics Corp. SheLuvsTech
Enterprises Inc Shenzhen Actiway Elec. Co., Ltd. Shenzhen Akun Electronic Co., Ltd. Shenzhen Chuangzhicheng Technology Co., Ltd. Shenzhen Horn Audio Co., Ltd. Shenzhen Mele Digital Tech., Ltd. Shenzhen MTC Co., Ltd. Shenzhen Norco Intelligent
Tech Shenzhen Oscoo Tech Co., Ltd. Shenzhen SOBO Digital Technology Limited Shenzhen Taiji Opto-Elec Co., Ltd. Shenzhen Tenda Technology Co., Ltd. Shenzhen Yifang Digital Technology Co., Ltd Shenzhen Zhonghang Shenfei Technology Co. Ltd.
Sherman’s Sherwood America Corp. ShopJimmy.com Showa Industries (Shanghai) Ltd. ShowHow2 Showtime Networks ShowUhow Shumway Appliance Inc. Shunyata Research Inc SI Products Siano Mobile Silicon SiBEAM Inc Sideline Inc. Sierra
Integrated Systems Inc Sigma Designs Inc Signal Communications Inc Signal Path International Signals A/V Inc Signeo USA Silex Technology America Inc. Silica Appliance & Electronics Silicon Image Inc. Silicon Valley Innovation Institute Silicondust
USA Inc Silis Pte Ltd Silo Ink Silverstone Technology SIM2USA Inc. Simaudio Ltd. Simon Trading Co. Ltd. SimpleHomeNet Simply Interactive Inc. (TMTI-USA Inc.) Sing Bee Enterprise Co., Ltd. Singtronics SiRAS SIRIUS XM Radio Inc Sistema Casa
S.A.S. Sisvel US Inc SITE ON SOUND Sixth Avenue Electronics Skech Marketing Co. Ltd. SKL International Co., LTD SKM Industries Inc Skullcandy Sky Tech Worldwide Inc. Skyline International Skype Inc. Skyworth Macao Commercial Offshore
Co, Ltd/Skyworth Electron Skywyrd Communications Sligh Furniture Co. Slotaudio, LLC SMART Technologies Inc. Smartech Homes Inc Smartfish Technologies Smithcorp, LLC Smitty’s Inc SMK Electronics Corp. Smoothtalker - Mobile Communications
Inc SMSC -Standard Microsystems Corp. Snap AV Snapstick Inc Software Outlet International SOH Electronics Co., Ltd Sohmer Associates, LLC Solar Components (politis Communications) SolidTek USA Inc. SOLO Somfy Systems Inc. Sonance Sonic
Alert Sonic Emotion Sonic Solutions Sonnet Industries Inc. Sonomax Technologies Inc Sonos Inc Sony Electronics Inc. Sorenson Media Soulr Products, LLC Sound Around Inc. Sound Components Sound Connections Sound Entertainment Solutions
Sound Ideas Inc. Sound North Sound World of Wausau Soundcast Systems Soundscape Audio & Video Inc SoundVision Southern California Edison (SCE) Southern Telecom Southwest Audio Visual SPAL Advanced Technologies Specialty Electronics
Nationwide Speck Spectra Merchandising International Inc. Speech Conversion Technologies Inc Spencer’s TV & Appliance Spetrotec Ltd. Spicher’s Appliance Inc. Spider International Spot LLC Spracht Springfield Central Systems SRC Inc SRS Labs Inc.
St. Peters Sales Agency Staff Dynamics Stamford International Inc. Standard T.V. and Appliance Stansbury A/V Solutions Inc Staples Starpower Home Entertainment Systems Inc DBA Starpower Starsway Technology Limited State Street Discount
Stealth Acoustics Steren Electronics Stereo Advantage Stereo Barn Stereo East Stereo Exchange Stereo One Stiernberg Consulting Stillwater Designs Audio Inc. STMicroelectronics Inc. Straight Wire Strata Audio LLC Strategic Global Merchandisers
Strategy Labs Inc. Strauss Radio Strategies Inc Stream TV Networks Inc Streamline Connections Stronkin Electronics USA LLC Structured Cable Products Structured Home Solutions LLC Stuart & Associates Inc. Stuart’s Audio Stucky Brothers Suburban
Audio & Video LLC Suddath Logistics / Centra Worldwide Suess Electronics Sumida America Components Inc. Sumiko Summit Electronic Systems Summit Semiconductor LLC SunBriteTV LLC Sunflex USA LLC Sunyco International Inc Superco Home
Theater & Appliances Superior Communications Supersonic Inc Supertooth ECE SAS Supreme Premium Products Inc Surreal Systems Susan G. Komen For the Cure SVAT Electronics Swann Communications Swans Speaker Systems Inc./HiVi Inc
SwitchEasy Limited Syllax International Corp Symco Inc Syncbak Inc Syncomm Technology Corp. Syndiant Inc Synergy Synergy Digital Synergy Multimedia Synology T-1 Technologies T-Ink Inc. T. S. MicroTech Inc. Tacpoint Inc. Take 5 Audio Talk of
the Town Tanita Corp. Tannoy North America Inc. Target Corp. Targus Group International Taser International Inc TAURUS DISPLAY Corp. Taw~Global, LLC TazTag TBC TBS Inc TDI Inc TDM International, LLC TEAC America Inc. Team Nutz LLC Team
Research Inc. Tech Policy Summit Techko Inc Technicolor Technocel Techteriors, LLC TEK Electrical (Suzhou) Corp. LTD Telamon Corp. TELEDEX TeleDynamics Teleforce USA Tellus LLC Telsey Advisory Group Tenergy Corp. Test Company Texas
Instruments Inc. The 4th Bin Inc The Audiohouse The AVC Group LLC The Bank of Tokyo Mitsubishi UFJ, Ltd The Bellow Group, LLC The Big Picture Home Theater Co. The Big Screen Store The Copper River Group The Digital Home Connection The
Guitammer Company The Home Theater Connection The Home Theater Specialists The Illusion Factory The Joy Factory Inc. The Little Guys Inc The Magazine Group The Maytag Store/Jtk Sales Inc The Neat Company The Nielsen Company The NPD
Group THE RETAIL OUTSOURCE The Retail Owners Institute The Security Group Corp. The Signal Group, LLC. The Sound of Light The Sound Room The Stanford Group The Stevenson Company The Tiffen Company The Ultimate Edge The Warranty Group
Thea & Schoen Integrated Systems ThermaPak Technologies Inc Thiel Audio Products Company Think and Make ThinkEco Inc THX Ltd. Tieto Corp. TIGER Drylac U.S.A. Inc Powder Coatings Timbuk2 Time Warner Cable Tires & Treads of Kearney Inc.
Titan HDTV Accessories Corp TiVo Inc. Tivoli Audio Toktumi Inc TomTom Toon Boom Animation Inc. Toshiba America Consumer Products TosiaComm Totem Acoustic ToteVision Touch Revolution Inc Toyota Motor Sales TP-Link Technologies Co.,
Ltd. Transcend Holographic Solutions LLC Transitions Design Transparent Audio Inc. Transplant GPS Inc Traviss Audio Video TRC Treadmill Doctor Trexta Inc. Triad Speakers Inc. Tributaries Cable TrickleStar LLC Trident Microsystems (Far East) Ltd. Tru
Protection TruckSkin LLC True North America TTE Technology Inc Tune Belt Inc Tune Street Tunebug, Inc TUV Rheinland of North America Tview Universal Electronics Inc. Tyler Retail Systems U.S. Electronics Inc/DMC, LLC Ubivelox UC San Diego - Global
Industry Information Center UKTI Ultmost Technology Corp. Ultra-X Ultralink/XLO Products Inc Unbeatablesale.com Unboxed Technology LLC Underwriters Laboratories Inc Uniden America Corp. UNIGRAF-USA Uninex Int’l UNIREX Corp. United Service
Source Inc United States Postal Service Univenture Inc Universal Devices Inc Universal Electronics Inc. UNIVERSAL MICROELECTRONICS Co. Ltd. Universal Remote Control Inc University Audio Unwired Technology LLC Urban Tool USB Implementers
Forum Usher Audio Technology V Factory Valanca Auto Concepts Valor Auto Companion Inc Valor Communication Inc. Value Electronics Valve Amplification Company Van Vreede’s TV & Appliance Vanco International Vandersteen Audio Inc. Vanguard
USA Inc Vann’s Vantage Point Products Corp. VARAD International Inc Velodyne Acoustics Inc. VenMill Industries Inc VentureCraft Inc Verance Corp. Verbatim Americas, LLC Verizon Vermont Energy Investment Corp. Vermont Home Theater Inc
Vertical Integrations Inc Vestel Foreign Trade Co Victorinox Swiss Army Inc Video and Audio Center Video Electronics Standards Association Videon Central Inc Vidpro Corp. Viewcon Electronics Co., Ltd. ViewSonic Corp. Vinpower Digital Inc. Vision
Systems Automation Inc Vision Tech America Inc Visteon Corp. Visual Land Inc. Vitalo USA Inc. Vividlogic Inc Vivitek Corp Vizio Vizparts.Com Inc VNA Group Vogduo International Corp. Vogel’s Products b.v. Volfoni VTech Communications Ltd. USA VTI
Manufacturing VuPoint Solutions Vutec Corp. Vuzix Corp. W.L. Gore & Associates Inc Wacom Technology Services, Corp. Wagan Corp. Wagner Group Inc Wal-Mart Stores. Inc. Walls + Forms Inc Walton & Company Warner Bros. Warpia Warrantech
Consumer Product Services Inc Watanabe Consulting Waves Inc. We Stream Network WeatherHawk Wellcore Corp. Weltronics Wendt Video Productions Inc WeRecycle! West End Electronics Ltd. Westco of Oklahoma Inc Westinghouse Digital,
LLC Westone Laboratories Inc Wettstein’s Whalen MFG / Golden Oak Whistler Group, The White Diamonds Whitehatt Technologies Inc Wi-Ex Wi-Lan V-chip Corp. Widevine Technologies Wilshire Home Entertainment
Wilson-Bates Wiltronic Corp. Wind River Systems Winegard Company Wingo Marketing Co., Ltd. Winner Wireless Wipliance Wipro Technologies Wireless Zone Wirelessemall.Com Wireox Wireworld Inc. Wisdom Audio Wise Window WiTricity Corp.
WJR Consulting Wolzien LLC Woot Wholesale, LLC World Richman Manufacturing Corp. World Wide Stereo Worthington Distribution WOW Electronics Wrapsol LLC Wright’s Sound Gallery Wynit Inc X6D USA Inc. Xantech Xentris, LLC Xi3 Corp. XMOS
Semiconductor XOCECO USA XPAL Power Xtend Technologies Xtreme Cables/CPS Yamaha Electronics Corp. YC Cable East Inc. YG Acoustics LLC Yoga Electronics Co. Ltd. YooStar Entertainment Group Inc. Yurbuds Z&S Electronics Inc Z. Reiss Zagg
Inc Zalman USA Inc. Zaxx Technology Specialists Zeikos Ihip Zeo Inc zero1.tv GmbH Zhejiang Tianle Group Corp. Zhongyin (Ningbo) Battery Co., Ltd. ZigBee Alliance ZINK Imaging Inc Zipit Wireless Inc Zoombak, LLC ZoomSafer Zoran Corp. ZTE Corp.
Zumreed Zylog Systems (Canada) Ltd. Zyme Solutions ZyXEL
CEA members as of May 2011