Media Info - Education Today

EDUCATION MEDIA PACK 2016.qxp_ET Media Information 2010 14/01/2016 14:21 Page 1
Education
today
W W W. E D U C AT I O N -T O D AY. C O. U K
Media
Information
2016
EDUCATION MEDIA PACK 2016.qxp_ET Media Information 2010 14/01/2016 14:21 Page 2
Media information 2016
Established in 1991, Education Today is a key product book devoted to the education sector, both state
funded and private, covering Key Stages 1 to 5, as well as further and higher education. The magazine
offers news, views and essential product information.
We reach thousands of key decision makers within the education sector, including head teachers,
heads of department, business managers/bursars, network managers, facilities managers and
specialised procurement managers in purchasing organizations and LEA’s.
Every issue is produced in both printed and digital format, with the digital issue offering readers
immediate access to advertiser’s products via interactive links to company website addresses, which are
featured alongside all articles.
In addition, each issue is uploaded to our website www.education-today.co.uk providing further
exposure for our advertising partners.
Magazine Content
JANUARY BETT SHOW ISSUE
Academy conversion; BETT 2016
(supplier focus)
FEBRUARY
BETT 2016 review (show focus); Education
Show 2016 preview (supplier focus)
MARCH EDUCATION SHOW ISSUE
Finance and funding ahead of the annual
budget round; tackling student obesity;
APRIL
Education Show 2016 review (show focus);
teacher recruitment – when to move,
where to move to, the state of the education
jobs market
MAY
Outdoor Learning: methods and successes;
school maintenance and design
JULY/AUGUST
School suppliers; summer schools and
tutoring – bridging the summer holiday
learning gap
SEPTEMBER
Back to school; the new curriculum; pedagogy
and successful innovative teaching practices
OCTOBER
Teacher focus; sharing best practise in the
classroom; continuing professional
development; Special Education Needs (SEN)
NOVEMBER
Music and the performing arts in schools;
performance perfection
DECEMBER
BETT 2017 preview (supplier focus); cultural
education
JUNE
Exam focus: the state of the UK exam
system; Managing cultural diversity in
schools and colleges
Marketing Opportunities
Display advertising is proven to be a highly effective means of promoting products and services,
however the opportunities within Education Today don’t stop there – to ensure you gain the maximum
benefit from the magazine a number of further promotional activities are available.
Loose Inserts – a cost efficient means of
promoting and circulating your company’s
literature to the entire market.
Belly Wraps – An innovative promotional tool
which can be used in conjunction with a front
cover, centre spread or loose insert.
Bound-In Inserts – Your company literature or
even newsletters are guaranteed to be seen and
retained by the entire circulation.
Card & Guard – the subscription card can be
used in one of two ways: firstly, as a means of
promoting your company and its products, and
secondly as a means of gaining cost effective
market knowledge.
Direct Mail – using the circulation of Education
Today, company literature, newsletters and other
promotional items can be mailed direct to all the
key decision makers.
Poly Bag Promotion – since Education Today is
mailed out in a Poly Bag, opportunities exist for
further corporate awareness to promote your
company on both sides of the Poly Bag.
Sponsorship – There are numerous opportunities
for sponsorship within Education Today, including
ear pieces and folio advertising, as well as
competitions. The advertising team will be happy
to discuss opportunities that are unique to your
company!
We also offer the following services: run-ons and re-prints; advertisement design and creation;
brochure/leaflet design and printing; plus newsletter design, printing and mailing.
EDUCATION MEDIA PACK 2016.qxp_ET Media Information 2010 14/01/2016 14:21 Page 3
Education Today
Online Advertising Opportunities
Live URL & Email links Automatic hyperlinking for
web and email URLs enabling readers immediate
access to the specified site or email address without
having to use a search engine.
Flash Advertisements Can be incorporated into
digital editions and are a fantastic opportunity for you
to get your message across to readers in a quick,
interactive and cost effective way. Your advertisement
can have moving images, company logos, branding,
website and email URLs.
Digital Gatefolds Gatefolds enable wide pages and
images to be viewed with the added benefit of
numerous hyperlinks to specific website URLs.
Sponsorship Education Today offers a number of
bespoke sponsorship packages including unique
branding of an issue, bookmarks and tool bars. For
further information, please speak to the
Advertisement Manager.
Video/Audio Streaming Many companies today are
integrating streaming media into their online
communications. From video ads to news, product
demonstrations to online training, streaming media
offers a powerful tool to deliver your marketing
message.
Literature Showcase Every company produces
literature and brochures to send to their existing/
potential clients. These brochures can be a costly
exercise to produce and distribute. Literature
showcase allows you to promote your latest brochure
by featuring the front cover of the brochure along with
a 50 word explanation. Positioned on an 1/8, page
the reader can click onto the brochure and get a
direct link to your website or we can digitize your
whole brochure so the reader downloads this instead.
Once your brochure has been digitized, this can be
put on your own website or e-mailed to your
existing/potential client database.
Bellybands A digital bellyband offers you a premium
location on the front cover of Education Today. As
well as hyperlinks to email or web addresses, this
unique opportunity guarantees that every reader sees
your marketing message.
Tabs/Inserts The Tab and Insert options enable you
to integrate a new brochure, poster presentation or
news letter, catalogue or white paper within the digital
issue. From three pages to twenty-three pages, you
can save money on postage and printing.
Flash Rollover Gives you the ability to include
detailed information in a small area and is used to
give readers a snapshot of your company, product or
service information.
@
To view the digital version of Education Today, go to www.education-today.co.uk
Mechanical Instructions
PDF File Format
1. Education Today Digital requires receipt of
electronic files in PDF format. If documents are currently in
PostScript files, convert to PDF format using Acrobat Distiller
4.0 (or greater) with all fonts embedded (text & image PDF).
2. The output resolution of the PDFs should be a minimum of
150 dpi, 300 dpi is preferred.
3. Create One PDF file with pages sorted descending.
All pages must have the same dimensions.
Single-pages - One page in the PDF must be equivalent to one
printed page
The PDF should be without cutting marks.
The resolution must be 100-150 dpi depending on the width of
the pages.
All fonts must be embedded to the PDF file.
The PDF should have a defined language.
The PDF should have tags added.
Do not make PDF files directly from Illustrator, Corel Draw or
other drawing programs, but export the files as EPS files. Use
InDesign or Quark for the final production of the PDF.
4. We prefer cropped to trim. If they cannot be cropped, crop
marks need to be visible at the same location on each page.
5. All pages need to be the same width and height (except for
special pages such as gate folds, bellybands, etc).
6. Any gatefolds, cover wraps, bind-ins or bellybands must be
clearly indicated.
Material provided on disc:
Datateam Publishing Ltd, London Road, Maidstone, Kent ME16 8LY
Materials provided by FTP:
Please request, as a dedicated FTP gateway will be set up.
Flash (SWF) File Format
1. Flash is another method of rich media
delivery allowing moving images and enhanced interactivity.
2. Flash files must be published for version 6 players for optimum
compatibility.
3. Flash files must be no greater than 750 kb for an online
publication.
4. Flash files to be used as a method rich media delivery must
not have the rich media embedded unless under the file size
requirement stated above.
5. Embedded media can be supplied for the alternative offline
publication but cannot link to an external file/URL.
Hints and Tips
1. Remember that your advertisement will be viewed on screen
rather than on paper. Less text is better!
2. Large text is better for your important points - details can be
zoomed in on.
3. If you want to use ‘bold’ use a bold font. Do not make a
standard font fold.
4. Make sure your website address and email address stand out.
Rich Media File Format
1. Rich media should be video or audio content.
2. Video content should preferably be supplied encoded either as
Flv, avi, .mov, wmv or .mpg format.
3. Rich media can be delivered through the Flash (SWF) format,
but must be streamed through the flash file from a separate
dedicated web server.
Datateam Business Media Ltd London Road, Maidstone, Kent ME16 8LY
Tel: 01622 687031 Fax: 01622 757646
Email: [email protected]
Web: www.education-today.co.uk
EDUCATION MEDIA PACK 2016.qxp_ET Media Information 2010 14/01/2016 14:21 Page 4
Display Advertisement Rates
(Price per insertion excluding VAT)
MAGAZINE POSITION
1 issue
3 issues
6 issues
11 issues
Front Cover
£2,000
–
–
–
Inside Front Cover
£1,600
–
–
–
Special Positions
Back Cover
£1,750
–
–
–
Inside Back Cover
£1,600
–
–
–
Double Page Spread
£2,750
£2,600
£2,350
£2,000
Full Colour
Full Page
£1,500
£1,450
£1,400
£1,300
Half Page
£800
£775
£750
£700
Quarter Page
£500
£475
£450
£400
Online Advertisement Rates
Button Advertisement
3 months £195
6 months £330
MPU
3 months £800
Banner Advertisement
3 months £600
6 months £1200
Carousel
3 months £1,200
Single Newsletter Entry
£150
Skyscraper Advertisement
3 months £1000
Advertorial Rates
Dimensions
SINGLE INCLUSION (Approximately Quarter Page)
Including 100 words and 1 colour picture
COST £200.00
HALF PAGE PROFILE
Including 200 words, 2 colour pictures and a company logo
COST £350.00
*Covers
FULL PAGE PROFILE
COST £650.00
Including 500-700 words, 4 colour pictures and a company logo
DOUBLE PAGE PROFILE
Including 1200 words, 7 colour pictures and a company logo
Double Page Spread Bleed
Trimmed
Type Area
464 x 312 mm
458 x 306 mm
420 x 275 mm
Full Page
Bleed
Trimmed
Type Area
235 x 312 mm
229 x 306 mm
192 x 275 mm
Half Page
Vertical
Horizontal
92 x 275 mm
192 x 135 mm
Quarter Page
Vertical
Horizontal
92 x 135 mm
192 x 65 mm
COST £1,100.00
Cancellation
In accordance with Datateam’s standard terms and conditions, the Company
reserves the right to charge the full rates quoted for orders unless cancellation is
received in writing six weeks prior to publication. Should discount be given on the
prices quoted for a series of insertions and the series be cancelled before all the
insertions in the series have appeared, the Company may charge the full rates for
all insertions which have appeared, and raise any additional invoices as necessary.
All advertising contracts are subject to Datateam Publishing standard terms and
conditions, a copy of which are available on request.
Width and Depth
Bleed (top, right & bottom) 232 x 312 mm
Type Area
230 x 241 mm
*Please allow a 75mm bleed at the top of the cover to accommodate the masthead
(All prices quoted in this pack are subject to VAT)
Technical Specification
PREFERRED FILES
Adobe Acrobat PDF Version 1.3
Adobe Acrobat Distiller 5.x is the required software for creating pass4press version 2 compliant PDF files. (PDF files created with other software, such as
Agfa Apogee, must conform to the pass4press specifications and include page
geometry information).
Files must be PDF version 1.3.
All files to be supplied as composite CMYK (if a spot colour is required please contact the publisher).
Where necessary a bleed area of 3mm must be contained within the file.
Files must contain crop marks.
All images contained within the PDF must be high resolution (300 dpi recommended) CMYK format.
All fonts must be embedded.
Any trapping requirements should be applied by the file creator. No trapping will be
applied by the printer.
Combined colour ink density must not exceed 300%.
Files must be submitted as single pages.
Submitting Material
QuarkXPress, Adobe Illustrator, Adobe Photoshop
Images
All images in the file must be high resolution (300 dpi).
Colour images must be saved in CMYK mode as TIFF or EPS format.
Do not use RGB images.
Try not to use JPEG images. Convert them to EPS or TIFF format.
If you have to send JPEG images you must inform us.
Any images with clipping paths must be saved as EPS format,
otherwise the cutout will not work.
★ Because of issues with PDFs produced directly in InDesign and Adobe Illustrator,
we do not accept any responsibility for errors occurring in the final print run.
We suggest these formats are made and supplied as TIFF or EPS files. ★
Preferred Method
By post: on CD with colour proof to Education Today, Datateam Publishing Ltd, London Road, Maidstone, Kent ME16 8LY
By e-mail: [email protected] or by FTP – phone 01622 681366 for details
Naming the Files Correctly – Publication Name + Month of Publication + Advertiser Name
N.B. – With special thanks to all who contributed to the 2014 Media Information Pack: Sodexho, Akhter, LapSafe, Gerflor, Notts Sport.