Online ads specs

Online ads
specs
May 2009
www.20minuten.ch
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Content
General Guidelines
Page
Formats
Page 3 – 5
Tech Specs
Page 6 – 9
Layer Structure
Page
1
2
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General Online
Advertisement Guidelines
All online advertisements which will be shown on the www.20minuten.ch and
www.20minutes.ch website, must fulfill this 20 Minuten Online Ads document and all AdTech
Advertisement specifications and guidelines – including but not limited to, file size, animation frame count, dimensions, file type and content – in addition to all other specifications
noted in this document and in emails sent by 20 Minuten employees.
All advertisement files, regardless of the format, must be free of harmful applications/scripts
such as, but not limited to ActiveX, viruses, exit pops, malicious code and other forms of
malware. The code (AS2, AS3, JavaScript, etc.) behind the advertisement is not allowed to do
Cross Site Scripting ( XSS ) or set cookies in unapproved domains, unless clearly needed for
the realization of the advertisement and specifically permitted by the IT department of 20
Minuten.
The “click”-tag of the advertisement must always be set to open a new tab/window when clicked on, by setting the target to “_blank”. No advertisement is allowed to open up the target
page within www.20minuten.ch or www.20minutes.ch!
Sound is never allowed to be turned on by default or start playing by moving the mouse over
the advertisement! If sound is part of the campaign, there must be a button, so that the user
can specifically allow sound by turning it on and off again.
All the created advertisements of the campaign must be sent to [email protected] no
later than three working days before campaign start, except advertisements of the AdSpots
format (for details, please see page 4).
The creative agency is responsible that the advertisement flawlessly works on
www.20minuten.ch and www.20minutes.ch as defined by the campaign - it is not good
enough, that the advertisement works on a test page of the creative agency.
During the development of the advertisement, the creative agency has the possibility of
testing the advertisement in the environment of www.20minuten.ch or www.20minutes.ch,
by sending an email to [email protected]. 20 Minuten will help and try to make the
advertisement work on their websites, but the responsibility remains with the creative agency.
If the advertisements do not fulfill these specifications, 20 Minuten has the right to stop or
post-pone a campaign until the delivered advertisements meet the specifications. Damage
and cost caused in such a case (towards the advertiser, 20 Minuten or contractors of 20 Minuten), must fully be carried by the creative agency not complying with our specifications.
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Formats
Skyscraper
Pixels
120x600
Max. File Size
70 KB
Format
GIF, JPEG, SWF, Third Party Tag
Rectangle
Pixels
300x250 Pixel
Max. File Size
70 KB
Format
GIF, JPEG, SWF, Third Party Tag
Monsterboard
Pixels
468x400
Max. File Size
70 KB
Format
GIF, JPEG, SWF, Third Party Tag
Leaderboard
Pixels
890x107 prefered Format / 728x90
Max. File Size
70 KB
Format
GIF, JPEG, SWF, Third Party Tag
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Floating Ad
Pixels
500x500
Max. File Size
70 KB
Format
GIF, JPEG, SWF, Third Party Tag
Animation
Displays up to 10 seconds
Frequency
Capping
1x per User in 24h
Note
Must be designed to overlay other Flash
elements on the page.
Fullbanner
Pixels
468x60
Max. File Size
50 KB
Format
GIF, JPEG, SWF, Third Party Tag
Sticky-Monster-Skyscraper
Pixels
245x770
Max. File Size
70 KB
Format
GIF, JPEG, SWF, Third Party Tag
Wallpaper
Pixels
890x107 / 245x770
Max. File Size
70 KB each
Format
GIF, JPEG, SWF, Third Party Tag
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Pre-/Post Roll
Max. File Size
50 MB
Format
All formats accepted
Pre Roll max.
10 seconds
Post Roll max. 30 seconds
AdSpot
Placement
Monsterboard, Monster-Skyscraper,
Rectangle
Format
Recomanded length 30 second
mov (uncompressed or compressed with
Standard-Codec)
avi (uncompressed or compressed with
Standard-Codec)
mpeg (Standard versions)
Resolution: At least PAL 768x576
Prefered HD Format
1280x720 / 1440x1080 / 1920x1080
Not acceptable formats
flv, swf, dvd-videos (vob files),
Windows Media Video, Real Video
Frequency
Capping
3x per User in 24h
File delivery
for Adspots
Via mail:
Freddy Prost
Agentur für Werbung im Internet
Schraubenfabrik
Lilienbrunngasse 18/2/44
A-1020 Wien
Monster-Skyscraper AdSpot
Monsterboard AdSpot
Via FTP:
ftp.public.ch
Username: ftpfreddy
Password: merk82gut
Via e-mail:
[email protected]
Note
If the data is delivered with low quality
images, compression, low resolution etc.
we cannot guarantee optimal results.
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Tech Specs
Preparing Flash Files
Introduction
To use Flash files for Flash banners in Helios IQ, they need to be prepared with the
variables for counting clicks and other functions implemented into the Flash files.
getURL vs. Fscommand
Most of the functions that are described here can be programmed in two ways.
Both are fully functional, so you may choose which works better for you.
Flash Functions for Tracking
Link URL with ClickTAGs
The link URL in the Flash file will be passed in the variable clickTAG.
The variable will be connected to a button action in most cases.
– The variable is case-sensitive! Although Helios IQ detects different variants for
upper and lower case the given one is highly recommended: «clickTAG»!
– The link URL will be entered in the Helios IQ front end during banner booking
The link URL is programmed with the following ActionScript commands:
Multiple ClickTAGs
If a Flash file needs to contain more than one link URI they will be passed by numbered variables
(clickTAG1, clickTAG2 etc.). Multiple clickTAGs will be programmed just like single clickTAGs. Helios IQ
supports up to ten clickTAGs in a Flash file.
Multiple link URLs are programmed with the following ActionScript commands:
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Flash Functions for Layer Banners
Open
The variable openTAG contains the URL to show the layer. By default a Flash layer will be visible,
so this function will be needed only to show the layer once it has been hidden.
The layer opening will be programmed with the following ActionScript commands:
Close
The variable closeTAG contains the URL to close the layer.
Note: Layer banners should be closed in either case! They should also be closed if the Flash banner is
completely transparent at the end of the animation because links that are covered by the transparent Flash
banner cannot be clicked in some browsers.
The layer closing will be programmed with the following ActionScript commands:
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Flash Functions for Expandable Banners
Expand
The variable expandTAG contains the URL to expand the expandable Flash banner to its full size.
The expanded and collapsed sizes will be defined in the Helios IQ front end during banner booking.
The expanding is programmed with the following ActionScript commands:
Collapse
The variable collapseTAG contains the URL to collapse the expandable Flash banner to its collapsed size.
The expanded and collapsed sizes will be defined in the Helios IQ front end during banner booking.
The collapsing is programmed with the following ActionScript commands:
Change height
The command expandheight changes the height of a layer. The desired height will be given as a parameter.
The changing of height is programmed with the following ActionScript commands
(example with a height of 500 pixels):
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Change width
The command expandwidth changes the width of a layer. The desired width will be given as a parameter.
The changing of width is programmed with the following ActionScript commands
(example with a width of 500 pixels):
Flash Functions for Loading Additional Files
Additional file from Helios IQ
Additional files can be loaded from Helios IQ with the variable pathTAG. The variable contains the path to
the banner files that the user uploaded. The additional files have to be uploaded into Helios IQ.
The loading is programmed with the following ActionScript commands (example with a file flash2.swf):
Additional file from an external source
Additional files can be loaded from external sources with the loadMovie command.
The loading is programmed with the following ActionScript commands
(example with a URL http://www.adtech.de/movies/flash2.swf):
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Layer Structure
1)The Flash-Player-swf is framed by <div id="min_switchlayer">...</div>.
(An ID is necessary so that 20 Minuten Online can automatically correct problematic elements on
the website when loading streaming ads)
2)At the start the Flash banner will load a Javascript request:
admanage.to_bottom("min_switchlayer"); (div will be put on z-index 1)
3)Upon opening of the banner, a Javascript request must be made in Flash:
admanage.to_top("min_switchlayer"); (div will be put on z-index 10500)
4)Upon closing (not Mouseover) a Javascript request must be made in Flash:
admanage.to_bottom("min_switchlayer");
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id=min_header (z-index: 1)
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id=min_navi (z-index: 11)
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id=min_content_S (z-index: 11)
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id=min_sideline (z-index: 2)
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id=min_banner
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id=min_werbung_scroll_navi (z-index: 800)
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Monsterboard 1: id=min_monster_1
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id=min_rectangle (z-index: 11)
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id=min_werbung_scroll (z-index: 1000)
Monsterboard 2: id=min_monster_2
Contact and creatives delivery
Please send all the creatives to [email protected] except the adspots (details on on page 4).
Samuel Lutz, Ad-Master
Werdstrasse 21, Postfach, 8021 Zürich
[email protected]
Tel. 044 248 68 32
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