2014 Vity Awards - Pure Essence Labs

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2 014 Vity Awards
V
itamin Retailer once again polled its retailer readers on their top-selling
products and best sales and merchandising support to compile its 2014
Vity Awards. After all, who is better suited to determine the industry’s
premier products than the people who sell them?
What started in the 1990s has evolved into one of the most sought-after
awards in the natural products industry. The 2014 Vity Awards represent a random sampling of retailers across the country polled earlier this year. With nearly
50 categories, the winners are, as always, based on the number of votes in
each category.
The 2014 winners showcased here represent products and services for which
health food retailers have voted because their customers cast the ultimate vote:
with their pocketbooks.
Vitamin Retailer would like to thank the retailers who supported this year’s Vity Awards with their time and input, and
congratulate all the winning manufacturers.
Product descriptions are provided by the manufacturers and do not reflect the viewpoint of Vitamin Retailer.
2014 Vity Awards
VITAMIN & MINERAL SUPPLEMENT CATEGORY
MULTIPLE
VITAMIN/MINERAL
SINGLE MINERAL
Alive! Once Daily MultiVitamin by Nature’s Way
Alive!® Once Daily Multi-Vitamin
is the most complete, nutritionally diverse and invigorating
once daily multivitamin complete with: 24 vitamins and minerals, 12 digestive enzymes, 14
green foods and 12 organically
grown mushrooms. As with all
Alive! multivitamins they’re also packed with high potency
B vitamins, 26 fruits and vegetables and nutrients for
whole body nourishment to help support bone health,
daily energy, colon health, eye health, heart health and
immune defense.*
Natural Calm by Natural Vitality
Multi-award-winning Natural Calm is the best-selling magnesium supplement in the natural products market. It is now in its eighth year as the
leading brand of magnesium in any form according to checkout scanner reports. Natural Calm
supports heart and bone health, better sleep, natural energy production and natural stress reduction. It also balances calcium intake—especially
important for anyone who takes calcium supplements. Natural Vitality uses only organic flavors
and organic stevia and is vegan, gluten-free, as
well as certified non-GMO (genetically modified organism).
ANTIOXIDANT SUPPLEMENT
Supercritical Antioxidants
by New Chapter
New Chapter’s Supercritical
Antioxidants is a patented formula
that supports antioxidant production.* The herbs in Supercritical
Antioxidants, including full-spectrum
turmeric and green tea, have been
carefully selected and combined to provide additional synergistic benefits. New Chapter’s full-spectrum process extracts
precious plant compounds to preserve nature’s full complexity, delivering a super-pure, super-potent herbal extract. The
formula delivers multiple concentrated, natural herbs that
promote cell protection and can serve as a proactive
approach to healthy aging.*
*This statement has not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
*This statement has not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure, or
prevent any disease.
NEW VITAMIN/MINERAL
PRODUCT
Source of Life Gold Adult Gummies
by Nature’s Plus
Since its introduction in 2012, Source of
Life Gold from Nature’s Plus has been at
the cutting edge of nutritional research
and manufacturing expertise with unique
scientific expertise designs that help to
incorporate more than 200 distinct and
highly effective nutritional components
from more than 30 areas of nutrient classification and supporting more than 20 primary and
important functions in the body, all into one dynamic
formula. The New Source of Life Gold Adult Gummies
deliver the power of Source of Life Gold in a new, convenient, delicious, fun and nutrient-packed gummy.
SINGLE VITAMIN
Super Daily Vitamin D3 by Carlson Laboratories
Carlson Super Daily D3 makes getting your vitamin D easy by providing a full 1,000 IU dose of
vitamin D3. Not only does vitamin D promote calcium absorption, which supports healthy
bones and teeth, research has revealed even more benefits including supporting: a healthy
immune system, a healthy mood, and promoting muscle strength. Each bottle of Carlson
Super Daily D3 is also available in 400 IU doses for babies and kids as well as 1,000, 2,000 and
4,000 IU strengths for adults.
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SPECIALTY & HERBAL SUPPLEMENT CATEGORY
ACIDOPHILUS, PROBIOTIC
OR ENZYME
FIBER/INTERNAL
CLEANSER
SUPPLEMENT
Ultimate Flora Senior Formula 30 Billion
by ReNew Life
Ultimate Flora Senior Formula 30 Billion
from ReNewLife is a high-Bifido, oncedaily maintenance probiotic for adults age
50+. It contains 30 billion live probiotic
cultures per capsule and 10 beneficial probiotic strains (18 billion Bifidobacteria/12
billion Lactobacilli). Delayed release capsule technology protects probiotics from harsh stomach
acid and potency is guaranteed until expiration, not just
at time of manufacture.
CleanseSmart
by ReNew Life
While many cleansing products focus primarily on the
colon, CleanseSmart supports
all seven channels of elimination, including the colon—and the liver—the body’s most
important detoxification organ. ReNew Life’s CleanseSmart is
an advanced 30-day, two-part, total-body internal cleanse that
is formulated with more than 20 natural herbs with nine deepcleansing herbal extracts to help eliminate waste and toxins
and restore digestive regularity. In addition, CleanseSmart contains no fillers, binders or added artificial ingredients.
EFA SUPPLEMENT: TIE
GREEN FOOD
SUPPLEMENT
Omega Swirl by Barlean’s
Barlean’s revolutionized omega-3 nutrition with
the creamy fruit smoothie taste of Omega Swirls.
All natural Omega Swirls have zero sugar and
are nine times more absorbable than standard
fish oils. The Swirls are available in 100 percent
organic flax oil or ultra-purified Fresh Catch™
fish oil, without the oily taste and texture, or hassle of swallowing large capsules. Flavors include
Strawberry/Banana, Lemon Zest, Mango Peach,
Piña Colada, Orange Creamsicle, among others.
The Swirls are available in 8- and 16-oz. bottles.
Ultimate Omega by Nordic Naturals
Nordic Naturals’ Ultimate Omega®, the
No. 1-selling omega-3 in the United
States, is recommended by doctors and
health care advocates worldwide for its
quality and potency. With 1,280 mg total
omega-3s per serving, it delivers more
essential omega-3s than most other concentrates, for better results—and better
value—in a smaller serving.
CHILDREN’S HEALTH SUPPLEMENT
Animal Parade
by Nature’s Plus
Nature’s Plus’ Animal
Parade children's formula supplies the protection and nutritional
assurance all parents
seek for their children,
along with the great
taste and animal shapes
that kids love. Each chewable tablet supplies 16 vitamins and
eight minerals, as well as nature's most healthful whole foods,
including spirulina, carrot, broccoli, whole brown rice and
spinach. Each bottle is packed with playful animal shapes and a
luscious spectrum of delicious flavors. Combining the natural
goodness of whole foods with a balanced profile of nutrients is
what makes Animal Parade the complete dietary supplement
parents and children love. Parents have an even bigger Animal
Parade selection with xylitol-sweetened Animal Parade Sugar
Free and Animal Parade GOLD, packed with even more nutritional goodness including Organic Gold Standard Whole Foods
and a wide selection of Animal Parade specialty formulas.
2013 RETAILER
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VITAMIN
Green Vibrance
by Vibrant Health
Green Vibrance was
first formulated in
1992 and has been
leading the way for more than 20 years. This comprehensive
formula of effective potencies is now at Version 14 and contains 73 ingredients, including 25 billion probiotics per serving. Green Vibrance is a daily superfood supporting the four
foundations of health: nutrition, digestion, circulation and
immunity with additional benefits to all body systems.
HERBAL SUPPLEMENT
Curamin by EuroPharma (Terry Naturally)
Curamin works as an effective pain reliever.
This product contains a super-absorption curcumin called BCM-95® that can be up to 10
times stronger than plain curcumin products,
according to the company. Known for its ability to balance the body’s natural inflammation
response, BCM-95 has been proven in published clinical studies to provide consistent
and long-lasting effects. Curamin also contains the enzyme
nattokinase that not only boosts healthy circulation, but has
a direct impact on muscle pain via its ability to balance fibrinogen levels in the body.*
*This statement has not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
HOMEOPATHIC REMEDY
Arnica by Boiron
Made from a natural active ingredient, Boiron’s
arnica montana 30C pellets relieve muscle pain
at the first sign—before it gets in the way. Arnica
doesn’t just mask muscle pain. Instead, it works
naturally with the body so you feel better faster.
Try it for neck, back, shoulder and leg muscle
pain; stiffness and swelling from injuries; and
bruising. The traditional, melt-away oral pellets
do not cause drowsiness or interact with other
medications. They provide general systemic
action for the whole body, while Arnicare Gel, Cream or
Ointment provide local action. The pellets can be used
safely in conjunction with the topicals for both internal
healing action and external spot relief. The line offers a
form for every preference.
VITAMIN
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JOINT/BONE SUPPORT
Bone Strength Take Care
by New Chapter
Many people think that all calcium supplements come from the same place. The truth
is that the most common form of calcium
supplement today is derived from limestone
rock. Bone Strength Take Care is different,
formulated with a plant-based calcium called red marine algae
(Lithothamnion). Because the body needs more than calcium
alone, Bone Strength is also formulated with TargetCal®, a proprietary blend of vitamins K2 and D3 designed to support
healthy calcium absorption and utilization. TargetCal provides
wholefood-sourced Vitamin K (MK-7), the most active form of
vitamin K. This key nutrient helps put calcium into our bones
where we need it.* TargetCal also delivers vitamin D3 that is important for calcium absorption.*
Delivered in an easy to swallow slim tablet and as
a whole food, Bone Strength is easy to take.
* These statements have not been evaluated by the Food and
Drug Administration. This product is not intended to diagnose,
treat, cure, or prevent any disease.
PET HEALTH SUPPLEMENT
Omega-3 Pet by Nordic Naturals
Omega-3 Pet™ from Nordic Naturals is an excellent source of the omega-3 fatty acids EPA and
DHA for your dog or cat. It supports a healthy heart, joints,
immunity, skin and coat and more. Omega-3 Pet is available in liquid and soft gels, which are great for traveling
with your pet.
WOMEN’S HEALTH
SUPPLEMENT: TIE
Evening Primrose Oil by Barlean’s
Evening Primrose Oil is highly prized
for its high content of a special fatty
acid called gamma-linolenic acid
(GLA). Ordinarily, GLA is created in
the body from dietary essential fatty
acids such as those found in flax oil.
However, in some people GLA is not
adequately produced in the body.
Barlean’s Evening Primrose Oil offers a direct source of
GLA for these individuals. In addition, Evening Primrose
Oil is highly prized by women who strive for: clear,
smooth skin,* lustrous hair and strong nails,* hormonal
balance* and a balanced mood.*
* These statements have not been evaluated by the Food and
Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
E FEM by Nature’s Plus
Nature’s Plus offers E FEM
and Ultra E FEM. E FEM is
a natural, patent-pending
formula infused with the
essential nutrients that
stimulates and balances a woman’s
body chemistry for a more youthful
and vibrant sense of well-being.
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MEN’S HEALTH SUPPLEMENT
T MALE by Nature’s Plus
The monumental success of Nature’s
Plus’s T MALE, T MALE Liquid and Ultra
T MALE is no surprise given that millions
of men experience testosterone declines
of 10 to 30 percent or more. By supporting healthy natural testosterone production, T MALE naturally supports muscle
strength, endurance and stamina, rejuvenated energy levels, better sex drive and performance,
enhanced mood, healthy brain function, better sleep and
overall health. T MALE is the safe and natural way to
boost testosterone levels, the way nature intended.
NEW SPECIALTY HERBAL
SUPPLEMENT PRODUCT
Extinguish by MegaFood
MegaFood’s Extinguish’s key ingredients have been tested to support a
healthy inflammatory response.
Extinguish includes turmeric (95 percent curcumin). Turmeric has been used
safely and effectively in ayurvedic and
Chinese medicine for its body protective properties. Black pepper extract is
also included to increase turmeric's bioavailability and
holy basil extract for its stress relieving benefit. The formula is unique in that it includes MegaFood's proprietary
fruit phenolic and vitamin C blends, made with the company's one-of-a-kind Slo-Food process to deliver authentic nourishment. Extinguish is available in three sizes: 60-,
90- and 120-tablet bottles.
SPECIALTY COMBINATION FORMULAS
JOINT/BONE/SUPPORT COMBO
PRODUCT
Extra Strength Glucosamine
Chondroitin MSM with Ester-C by Solgar
Solgar® Extra Strength Glucosamine
Chondroitin MSM with Ester-C® Tablets is ideal
for anyone seeking extra nutritional support for
their cartilage and joints.* This formula is specially designed to nourish your joints and cartilage and provides a lubricating factor and helps
maintain flexibility, mobility and comfortable movement.*
It also contains Ester-C to support joint health by helping
to maintain enzymes necessary for collagen formation in
their active state.*
*These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure or
prevent any disease.
**Individual results may vary.
BRAIN SUPPORT COMBO FORMULA
Prevagen by Quincy Bioscience
Quincy Bioscience’s brain health supplement is
the only one to contain the breakthrough
ingredient “apoaequorin,” a protein originally
discovered in jellyfish and shown in clinical
studies to improve memory.* During the aging
process, there is a reduction in proteins that
support the brain. Apoaequorin supplements
these proteins during the natural process of
aging and can help with mild memory problems associated with aging, the company stated.
*These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
DIET/WEIGHT-LOSS
COMBO FORMULA: TIE
Pure Green Coffee Bean
With GCA by
Bio Nutrition Inc.
Bio Nutrition Inc.’s Pure Green
Coffee Bean With GCA 800 mg
per capsule contains 50 percent chlorogenic acid. Studies
have shown that chlorogenic
acid found in green coffee
bean extract may contribute to
healthy weight loss and promote general health.* Bio
Nutrition’s Green Coffee bean
extract is made without cellulose and silica.
* These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure, or
prevent any disease.
Garcinia Cambogia
by Genesis Today
Genesis Today’s Garcinia Cambogia
contains 60 percent hydroxycitric
acids (HCA), extracted from the rind
of the fruit. This Asian superfruit
contains a wealth of nutrients,
including HCA, which is a natural
compound believed to support
healthy weight management. The
company then combines it with calcium, potassium, chromium and a touch of black
pepper extract and package it in a vegetarian capsule for easy absorption.*
* These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat,
cure, or prevent any disease.
DIGESTIVE SUPPORT COMBO
Digest Gold with ATPro by Enzymedica
Formulated with synergistic ingredients to promote optimal digestion, one capsule of Enzymedica’s Digest
Gold per meal is typically sufficient to address common digestive complaints.* Featuring Enzymedica’s
Thera-blend™ technology, the enzymes in Digest Gold are effective throughout the entire digestive system,
ensuring complete digestion.*
Digest Gold is now supercharged with ATPro™ technology, Enzymedica’s exclusive blend of critical nutrients that provide ATP and enhance ATP production.* A proprietary combination of ATP, CoQ10, magnesium
citrate and alpha lipoic acid, may promote nutrient absorption, improve HCl availability and decrease the
energy demand of digestive processes.* Digest Gold now contains 300,000,000 LCUs of ATP per capsule.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat,
cure, or prevent any disease.
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ENERGY COMBO FORMULA
EnergyPlus by Pure Essence Labs
EnergyPlus™ reflects the holistic reality that the body can produce abundant energy only when all its systems—and all their cells—work in perfect harmony. Through its blend of spirulina and superior herbs,
EnergyPlus provides premade energy, and also increases cellular efficiency so that they can make more
energy of their own. The result is clean, clear energy that you’ll feel within minutes, and that lasts for hours
(the kind of energy you enjoyed as a child). Because EnergyPlus improves the functions of cells in every
organ system and the blood, it not only increases energy, but builds health in general. Thus, it supports
immunity, enhances mental focus and sleeping patterns, improves the hair, skin and nails, etc.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or
prevent any disease.
IMMUNE COMBO FORMULA
HEART/CARDIO SUPPORT COMBO
Red Yeast Rice by NOW Foods
Red yeast rice has been used by Asian traditional herbalists since approximately 800 AD.
Produced by fermenting red yeast (Monascus
purpureus) with white rice, red yeast rice is
commonly used in cooking applications to
enhance the color and flavor of foods; Peking
duck is an example of the coloration and flavor
imparted by red yeast rice. NOW® Red Yeast
Rice is carefully produced to avoid the presence of citrinin, an
unwanted by-product of the fermentation process. NOW Red
Yeast Rice delivers the natural nutrient profile found in genuine whole foods. Made with organic red yeast rice, it is a
vegan/vegetarian product.
SEXUAL FUNCTION COMBO FORMULA
T MALE by Nature’s Plus
The monumental success of Nature’s Plus’ T MALE, T MALE
Liquid and Ultra T MALE is no surprise given that millions of
men experience testosterone declines of 10 to 30 percent
or more. By supporting healthy natural testosterone production, T MALE naturally supports muscle strength, endurance
and stamina, rejuvenated energy levels, better sex drive and
performance, enhanced mood, healthy brain function, better sleep and overall health. T MALE is the safe and natural
way to boost testosterone levels, the way nature intended.
Wellness Formula by Source Naturals
A signature Source Naturals product,
Wellness Formula goes beyond other
immune support products to bring balance
to interrelated body systems critical to seasonal wellness. Its advanced Bio-Aligned™
formula combines important vitamins,
herbs and nutraceuticals to deliver comprehensive immune, respiratory, stress and antioxidant
defense support.*
*These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
NEW SPECIALTY COMBO
FORMULA RODUCT: TIE
Brain Elevate by NOW Foods
NOW® Brain Elevate™
is scientifically formulated to support cognitive
function providing maximum support and nourishment to cerebral functions. Two of its primary
components, Huperzine
A and RoseOx®, are
known respectively for
their neuroprotective
and free radical scavenger activity.*
Formulated with Ginkgo biloba, phosphatidyl serine and glutamine, Brain
Elevate is synergistically balanced for
optimal results.
*These statements have not been evaluated by the
Food and Drug Administration. This product is not
intended to diagnose, treat, cure, or prevent any
disease.
Circle Reader Service #22
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Anxiety Free By
Ridgecrest Herbals
Anxiety Free is a powerful formula to help
manage stress and anxiety. The ingredients in
Anxiety Free have been
shown to help: increase
calm and well-being,
relieve stress and tension and reduce
fatigue and irritability. Anxiety Free is
a complex blend of herbal and nutritional ingredients that includes
Sensoril (a patented ashwagandha
extract), L-theanine, GABA, eleuthero,
lemon balm and holy basil as well as
other ingredients to provide complete
system support to lift mood and
soothe anxiety.
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SPORTS NUTRITION CATEGORY
FUNCTIONAL BEVERAGE
Sport Performance Protein by Vega
A complete multi-source, plant-based protein featuring BCAAs and glutamine, Vega
Sport Performance Protein is formulated
to improve strength, build and repair muscles and reduce recovery time post-workout. Formulated by Brendan Brazier, professional Ironman triathlete and best-selling author on performance nutrition, Vega
Sport Performance Protein is 100 percent plant-based, free
from dairy, gluten and soy, contains no artificial flavors, colors or sweeteners and is available in Vanilla, Chocolate and
Berry flavors. Take Vega Sport Performance Protein within
90 minutes of your workout or throughout the day to meet
your individual protein needs to recharge and repair so
you can do it all again, sooner. For optimal results, use in
conjunction with Vega Sport Recovery Accelerator.
MUSCLE ENHANCEMENT
Extreme Edge by Bluebonnet
Bluebonnet’s Extreme Edge® offers extremely pure and
effective products designed for bodybuilders and
strength/resistance-trained athletes, as well as endurance
athletes and even weekend warriors. Its core nutritional regimen, designed to take before, during and after training—
Pre Workout, Carbo Load and Post Workout are Certified
for Sport by NSF. EXTREME EDGE products pack a clean
punch, free of more than 165 substances banned
by major professional and collegiate sporting authorities (e.g., NFL, MLB, NCAA
among others), making them
safe for bodybuilders
and athletes to take
while providing all
of the necessary
nutrients they need
for optimal muscle building, refueling and recovery.
Extreme Edge is available in multiple natural flavors, sizes
and single-serving packets.
LIQUID AMINOS
Amino Fuel Liquid by Twinlab
Amino Fuel delivers high-quality protein in its
most usable, easily digested form. Packed with
15 g of protein consisting of a fast-absorbing
mix of branched-chain, peptide-bonded and
free-form amino acids per serving, Amino Fuel
helps maximize muscle growth and optimize
protein synthesis. It also contains B-complex
vitamins, energizing complex carbohydrates
and pure crystalline fructose.
WEIGHT GAINER
Weight Gain by Naturade
Weight Gain is an all-natural, nutrient-dense
food formulated to help magnify caloric intake
and gain weight fast. It provides balanced nutrition with 10 g of protein per serving plus no
added sugar, no aspartame and no artificial
ingredients. Naturade is used by bodybuilders
and athletes, but is also recommended by doctors for therapeutic weight gain and recovery.
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SPORTS NUTRITION BAR
Quest Bar
Every Quest Bar has at least 20 g of protein, four to seven
active carbs and zero junk ingredients.
PROTEIN
POWDER
RAW Protein
by Garden of Life
Unlock the nutritive
power of living
seeds and grains
with RAW Protein
from Garden of Life—a certified organic, RAW, vegan protein powder. Featuring 13 RAW and organic sprouts, RAW
Protein is an excellent source of complete protein, providing 17 grams, or 33 percent of the daily value, plus all
essential amino acids. RAW Protein contains Vitamin
Code® fat-soluble vitamins and supports digestive health
and function with live protein-digesting enzymes and
powerful probiotics.*
*These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
NEW SPORTS
NUTRITION PRODUCT
Extreme Edge 100% Pure
Whey Protein Isolate
by Bluebonnet
Bluebonnet’s Extreme Edge
100% Pure Whey Protein
Isolate is a revolutionary
muscle building and amino
acid replenishing formula that delivers 26 grams of pure,
microfiltered whey protein isolate, making it one of the
most effective whey protein products on the market. Plus,
this NSF certified for Sport formula is fast acting, meaning
its essential amino acids, such as BCAAs, are easily and
readily available in the body for immediate use to aid in
muscle recovery.
NATURAL MEDICINE CATEGORY
NATURAL ALLERGY/HAY
FEVER REMEDY
Allercetin by Source Naturals
Allercetin from Source Naturals
is a formula of natural homeopathic compounds that work
together to support the body’s
respiratory system, sinuses and
mucous membranes. Allercitin
calms the body’s immune
response to the common triggers for hay
fever and offers comprehensive relief for
eye, nose, throat and sinus immune
response.
HEADACHE REMEDY
Feverfew Standardized Extract
by Nature’s Way
Nature’s Way’s premium Feverfew
Extract (Tanacetum parthenium) contains 0.7 percent parthenolide.
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NATURAL COLD/FLU REMEDY
Oscillococcinum by Boiron
For more than 65 years, families have relied on
Oscillococcinum® the
moment they feel achy or run
down to nip flu-like symptoms in the bud. Growing in
popularity is the latest addition to Boiron’s Oscillo®
line—a family-size package.
This 30-dose unit encourages
consumers to take quick action against early symptoms
and provides added value for retailers. Clinical studies
show Oscillo reduces the duration and the severity of
flu-like symptoms such as fatigue, headache, body
aches, chills and fever. It works naturally without causing
drowsiness, and it won’t interact with other medications.
That’s why doctors and pharmacists recommend it in
more than 50 countries throughout the world.
NATURAL INDIGESTION
REMEDY
Chewable Super
Papaya Enzyme Plus
by American Health
When your customers look for
an advanced level of support to
help with inefficient digestion*,
just pass the papaya from
American Health. The company’s Chewable Super
Papaya Enzyme Plus is the perfect “after meal” supplement® to help promote and maintain daily digestive
health.* American Health’s digestive aid combines the
finest quality of delicious, freshly ripened papaya fruit
with 100 percent natural enzymes including papain, amylase and protease—enzymes that aid in the digestion of
proteins and carbohydrates while encouraging proper
nutrient absorption.* In addition, peppermint and chlorophyll help reduce bad taste and sweeten breath.
*These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure, or
prevent any disease.
NATURAL SLEEP REMEDY
Melatonin by NOW Foods
Melatonin is a potent free radical scavenger naturally produced in the pineal
gland and present in high amounts in
the gastro intestinal tract. It is involved
in many of the body, brain and glandular biological functions, including regulation of normal sleep/wake cycles,
regulation of the immune system and
maintenance of a healthy gastrointestinal lining.* NOW Foods’ Melatonin is available in a variety of potencies and delivery systems: liquid, tablets,
caps or chewables in 1, 3, 5 and 10 mg strengths.
*These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure, or
prevent any disease.
38 VITAMIN RETAILER
NEW NATURAL REMEDY
Garcinia Cambogia Extract
With HCA by Bio Nutrition Inc.
Bio Nutrition Inc. offers Garcinia
Cambogia Extract with HCA 60
vegetarian capsules. Garcinia
cambogia extract supports
appetite control and boosting
the metabolism without caffeine.
It also may assist with the maintenance of health glucose levels.*
Bio Nutrition uses the finest quality garcina cambogia extract in
an easy to swallow vegetarian
capsules.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to
diagnose, treat, cure, or prevent any disease.
SUPPLIER MERCHANDISING SUPPORT CATEGORY
BEST SUPPLIER-PROVIDED
DISPLAY
AgeLoss by Nature’s Plus
Nature’s Plus not only takes great
pride in the manufacturing of
high-quality, cutting-edge formulations, the company is also very
proud of the innovative, attention-grabbing merchandising
materials to help retailers sellthrough Nature’s Plus products.
The high impact, premium grade,
visually stunning, customer stopping, rotating product line
AgeLoss display is no exception
and complements the company’s
Vitamin Retailer 2014 Best New
Products recognition for the
AgeLoss product line.
BEST COMPUTERIZED
POINT-OF-SALE SYSTEM
Catapult by
ECR Software Corporation
This marks the fourth consecutive year, and fifth year
overall, that ECRS's retail automation solution, CATAPULT,
has taken top honors in this category. ECRS serves hundreds of natural products retailers with its front-to-back
retail automation suite helping them achieve greater productivity in
areas such
as inventory management, supplier communications, data
analysis,
and customer experience. In turn, ECRS customers have
reported higher profits and year-over-year growth.
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BEST ADVERTISING SUPPORT DISPLAY, BEST
PRODUCT PACKAGING DISPLAY, BEST SHELF
TALKER & BEST SALES AND SPECIALS
Garden of Life
Garden of Life prides itself on maximum support at the retail
level. The company likes to offer a variety of merchandising
options to maximize its promotions and allow for individual
store customization. Garden of Life’s eye-catching materials
help to grab attention as well as educate on the products.
CONGRATULATIONS
to Ramona Billingslea with
Betsy’s Health Food (Houston, TX),
who was selected at random
to win an Amazon Kindle Fire HD
for participating in this year’s Vity’s!
BEST HANDOUT/BAG STUFFER & BEST SUPPLIER
PRODUCT LITERATURE
EuroPharma (Terry Naturally)
EuroPharma has a wonderful team that works every day to
find ways to best communicate the benefits of natural
health. The company is passionate about this industry and
believes that the first step to improving the health of
America is to relay compelling and scientifically valid information upon which both customers and consumers can base
their decisions.
Circle Reader Service #26
40 VITAMIN RETAILER
WWW.VITAMINRETAILER.COM
■ JUNE 2014
WWW.VITAMINRETAILER.COM
■ MONTH
2013