the ad package now!

BE A LOCAL
BUSINESS LOVE-VAH!
Buying local is more than just a mantra. Buying local
is a cause. It is supporting the community that you
have come to know and love. Celebrating what makes
this area so unique and what you love about living
here and doing business here.
Retail Alliance began developing LOVEVA in 2013
as a way to support and celebrate retailers and other
businesses that are the backbone of this community.
Through LOVEVA, the goal of Retail Alliance is to
provide a tool to retailers and other small businesses
across Hampton Roads. The app and website, as
well as the extensive marketing campaign, provides
retailers with a tool to track foot traffic. At the same
time, retailers are able to use the app and website as
a way to let the local community know what it is that
they do to make Hampton Roads a better place. By
connecting the retailer and consumer, LOVEVA has
the power to change the way consumers in this area
shop.
In addition, the LOVEVA campaign assists its local
businesses in revenue generation, a much needed
economic stimulus, as well as in the establishment
and expansion of a positive image for those same
businesses. It is critical for this region, traditionally a
hotbed for defense spending, to diversify itself and to
create a new pillar to its economy.
But what makes the LOVEVA program so special is
the network it creates. This program isn’t about one
local business encouraging consumers to think about
the importance of local first. Instead, this program is
cooperation of local, like-minded business owners
who have banded together and put the cause first. By
creating a program that lets all businesses join together
they are able to harness the power of many – and put
it to the best possible use.
Hampton Roads is a region that has been recognized
for being made up of citizens from all over the
country…but LOVEVA is uniquely Hampton Roads.
Our second round of advertising commences at the
end of October 2015 and runs through to December
24, 2015, during the busiest season in retail. We
are providing a rare opportunity to be involved in
advertising your business on TV and digital at a very
affordable rate, while also advocating for the buy local
cause and LOVEVA.
Q4 2015 Co-op Advertising Guide
DIAMOND ($18,500)
PLATINUM ($12,500)
(168) :15 second commercials, WVEC13 (End of
October through December 24, 2015).
(138) :15 second commercials, WVEC13 (End of
October through December 24, 2015)
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•
•
•
•
•
•
Wide Rotation 5a-12a (NO overnights)
Commercials scheduled in Daytime, Evening and
Primetime programming
Daybreak/Good Morning America
Daytime programming such as:
Kelly & Michael
Rachael Ray
The View
Noon News
The Chew
General Hospital
ABC 13 News 5-6:30 PM
Wheel of Fortune/Jeopardy
ABC Primetime
Sat-Sun Daybreak/Good Morning America
Inclusion in WVEC email blast sent to 75,000
subscribers.
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•
•
Each participating advertiser will be listed in the email
A link to each participating business’s LOVEVA profile
will click through directly from the email
Recipients will be able to download the LOVEVA app
on their mobile device or go to bealocalloveva.com on
other devices
Targeted Mobile Advertising. Runs 3 months, Oct-Dec.
Approx. 175,000 ads/impressions over 3 months.
•
•
124,998 targeted hyper local mobile ads on
Smartphones within a 1 mile radius of YOUR store
(41,666 ads monthly). Seen on over 1,000 high profile
websites and apps, such as CNN, ESPN, The Food
Network.
49,998 impressions on PilotOnline Mobile App Banner
Ad. 1 banner ad at bottom of home page or news
article, linked to a landing page which includes all
participating advertising partners. 16,666 impressions
monthly.
Facebook Advertising
•
Utilizing :15 second commercials to promote your
business and the LOVEVA program.
•
•
•
•
Wide Rotation 5a-12a (NO overnights)
Commercials scheduled in Daytime and Evening
programming
Daybreak/Good Morning America
Daytime programming such as:
Kelly & Michael
Rachael Ray
The View
Noon News
The Chew
ABC 13 News 5-6:30 PM
Sat-Sun Daybreak/Good Morning America
Inclusion in WVEC email blast sent to 75,000
subscribers.
•
•
•
Each participating advertiser will be listed in the email
A link to each participating business’s LOVEVA profile
will click through directly from the email
Recipients will be able to download the LOVEVA app
on their mobile device or go to bealocalloveva.com on
other devices
Targeted Mobile Advertising. Runs 3 months, Oct-Dec.
Approx. 80,000 ads/impressions over 3 months.
•
•
30,000 targeted hyper local mobile ads on Smartphones
within a 1 mile radius of YOUR store (10,000 ads
monthly). Seen on over 1,000 high profile websites and
apps, such as CNN, ESPN, The Food Network.
49,998 impressions PilotOnline Mobile App Banner Ad.
1 banner ad at bottom of home page or news article,
linked to a landing page which includes all participating
advertising partners. 16,666 impressions monthly.
Facebook Advertising
•
Utilizing :15 second commercials to promote your
business and the LOVEVA program.
ADVERTISING LEVELS
GOLD ($8,250)
SILVER ($5,500)
(92) :15 second commercials, WVEC13 (End of October
through December 24, 2015)
(76) :15 second commercials, WVEC13 (End of October
through December 24, 2015)
•
•
•
•
•
•
•
•
•
•
Wide Rotation 5a-12a (NO overnights)
Commercials scheduled in Daytime and Evening
programming
Daybreak/Good Morning America
Daytime programming such as:
Rachael Ray
The View
Noon News
The Chew
ABC 13 News 5-6:30 PM
Sat-Sun Daybreak/Good Morning America
Inclusion in WVEC email blast sent to 75,000
subscribers.
•
•
•
Each participating advertiser will be listed in the email
A link to each participating business’s LOVEVA profile
will click through directly from the email
Recipients will be able to download the LOVEVA app
on their mobile device or go to bealocalloveva.com on
other devices
Targeted Mobile Advertising. Runs 3 months, Oct-Dec.
Approx. 80,000 ads/impressions over 3 months.
•
•
30,000 targeted hyper local mobile ads on Smartphones
within a 1 mile radius of YOUR store (10,000 ads
monthly). Seen on over 1,000 high profile websites and
apps, such as CNN, ESPN, The Food Network.
49,998 impressions PilotOnline Mobile App Banner Ad.
1 banner ad at bottom of home page or news article,
linked to a landing page which includes all participating
advertising partners. 16,666 impressions monthly.
•
Inclusion in WVEC email blast sent to 75,000 subscribers.
•
same as Diamond
Targeted Mobile Advertising. Runs 3 months, Oct-Dec.
Approx. 30,000 ads/impressions over 3 months.
•
30,000 targeted hyper local mobile ads on Smartphones
within a 1 mile radius of YOUR store (10,000 ads
monthly). Seen on over 1,000 high profile websites and
apps, such as CNN, ESPN, The Food Network.
Facebook Advertising and Boosts
•
same as Diamond.
PEWTER ($2,250)
(32) :15 second commercials, WVEC13 (End of October
through December 24, 2015)
•
•
•
Facebook Advertising
•
Wide Rotation 5a-12a (NO overnights)
Commercials scheduled in Daytime programming
Daybreak/Good Morning America
Daytime programming such as:
Rachael Ray
The View
Noon News
The Chew
13 News Weekend/Sat-Sun Daybreak/Good Morning
America 6-9a
Utilizing :15 second commercials to promote your
business and the LOVEVA program.
•
•
Commercials scheduled in Daytime programming
Daybreak/Good Morning America
Daytime programming:
Rachael Ray
The View
Noon News
The Chew
13 News Weekend/Sat-Sun Daybreak 6-8a
Wide Rotation 5a-12a (NO overnights)
Inclusion in WVEC email blast sent to 75,000 subscribers.
•
same as Diamond
Facebook Advertising
•
same as Diamond
READY TO COMMIT?
Once you have selected the level at which you would like to be involved, please complete the form on the back page send it back to
Retail Alliance right away. If you have questions, please contact us at [email protected] or (757) 965-3000
LOVEVA Q4 2015
CO-OP ADVERTISING FORM
SECURE YOUR ADVERTISING PACKAGE TODAY!
ADVERTISING LEVEL
RATE
MY CONTRIBUTION
DIAMOND$18,500
_____________________
PLATINUM$12,500
_____________________
GOLD$8,250
_____________________
SILVER$5,500
_____________________
PEWTER$2,250
_____________________
COMPANY/CONTRIBUTOR NAME___________________________________________________________________________ (ADVERTISER)
AUTHORIZING PERSON:_______________________________________ TITLE: ____________________________________________________
PRIMARY CONTACT:________________________________ CONTACT EMAIL:_____________________________________________________
ADDRESS:______________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________
CITY:_________________________________________________________STATE:_________________ ZIP:________________________________
PHONE: (______)_________________________ FAX: (______)_______________________ WEBSITE:__________________________________
IN SUPPORT OF PROMOTION AND MARKETING, ADVERTISER AGREES TO THE LEVEL INDICATED ABOVE AND ACKNOWLEDGES
THAT TO GUARANTEE INCLUSION, THEY MUST MEET DEADLINES TO RECEIVE ALL ADVERTISING LEVEL BENEFITS.
AUTHORIZING SIGNATURE:__________________________________________________________ DATE:______________________________
PAYMENT IS AVAILABLE BY CHECK OR CREDIT CARD.
CHECKS ARE TO BE MAILED, ALONG WITH THIS FORM, TO:
RETAIL ALLIANCE ATTN: LOVEVA ADVERTISING, 838 GRANBY ST, NORFOLK, VA 23510.
IF PAYING BY CREDIT CARD, PLEASE COMPLETE THE INFORMATION BELOW AND EITHER FAX TO 757-466-7492 OR EMAIL
[email protected]. IF YOU PREFER TO CALL IN YOUR CC NO., CALL MARGIE SMITH AT 757-455-9337.
CREDIT CARD NUMBER:
_______________________________________________
CARD TYPE:
_______________________________ CVV:
________
NAME ON CARD:
_______________________________________________
EXPIRATION DATE:
_______/
_______
For Retail Alliance Use Only:
RETAIL ALLIANCE AGREES TO PROVIDE THE ADVERTISING BENEFITS ASSOCIATED WITH THE CHOSEN LEVEL AS PUBLISHED IN THIS
GUIDE.
NAME:____________________________________________ DATE: _____________________________________________ (EFFECTIVE DATE)
TITLE:___________________________________________________________________________ FOR AND BEHALF OF RETAIL ALLIANCE
The LOVEVA logo is a registered trademark of Retail Alliance. All rights reserved. The LOVEVA logo should not be reproduced or used without permission
from Retail Alliance. Retail Alliance is a 501(c)(6) non-profit association.