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Retail culture
2011, january
Retail Culture
GDOWEEK System
Information
A magazine to browse through with ideas, comparisons, interviews,
an opportunity to keep on top of the news or be inspired to develop
new ideas and put your intuition to work.
A multi-media magazine that arrives each week by e-mail
A website with constantly updated news
A TV channel for convenient viewing at your own desk.
A multi-media publishing package,
press, mail, online and TV
For information that is up-to-the-minute and
available when you need it
The importance of information
Pag 2
Retail Culture
GDOWEEK System
Communication
An integrated mix of
communication opportunities
distributed through all publishing channels
press, mail, website, web TV,
directory, events, awards
To communicate effectively and synergically
The multi-media way:
Communication strategy
A network of opportunities at the service of communication
Pag 3
The product offering
Retail Culture
Printed and
e-m@il magazines
Round tables
In-store excellence
Congresses
Meetings
A network of
opportunities
Specials
Great events
Awards
Internet
The directory
e-mailing
The multi-media way, a communication strategy
Pag 4
Retail culture
Printed information
Informative magazines
Special editions
Circulation
Area 1
Total Italy
14%
30%
11%
8%
0%
3%
5% 1%
28%
Area 2
15%
23%
18%
20%
5%
Area 3
1% 3% 1%
14%
Area 4
Area 4
15%
16%
6%
15%
28%
20%
19%
23%
4%1%
3%1%
6% 2%
4% 1%
17%
19%
Readers
Tertiary, industrial and
modern distribution managers
Area 3
A magazine to browse through
Pag 6
printed and e-m@iled information
The information Magazine
Policies and current situation of the Retail trade
and broad-based consumer spending
Economic watch
Questions of great topical interest
Interviews with retailers
Interviews with foreign buyers
Signage strategies
Product and sales outlet service
innovation
Network development
Focus on industry
Private labels
Technologies
Innovation
Legislation
new
News of the Week
GDOWEEEK and GDOWEEKm@il,
Information supplied weekly in printed and PDF versions, with
alternating publications
A magazine to browse through
Pag 7
advertising in print
The information Magazine
GDOWEEK the informative magazine
A weekly publication that comes out on Monday
alternating with GDOWEEKm@il, the multi-media version
Full page
14,000€
Horizontal ½ page
10,500€
Vertical ½ page
10,500€
Products&Companies module
Circulation 20,200 copies
Retail Management +
Managers Hyper/Supermarkets >1500 sq.m
Supermarket Managers 400-1500sq.m
Large retail store managers Spec.Non food
Cash&Carry Managers
Department store managers
Retail centre Management
Management Agencies/Firms/Institutions/Subscribers
4,800
5,500
1,000
200
350
1,500
6,650
4,000€
Back cover
18,000€
Inside front cover
17,000€
Inside back cover
16,000€
Inside front cover + first page
30,000€
Dust cover (only ½ page inside)
15,500€
Inside front cover + cover flaps
(3 pag)
43,000€
Inside front cover+1st
page+cover flaps (4pag)
53,000€
Front cover flaps both sides
(2pag)
28,000€
Front cover window (2pag)
28,000€
Strip on front cover (max 5000)
2,00€ each
Average annual print-run and circulation certified by the auditors Vitucci&C.
A network of opportunities to serve communication
interactive advertising
The e-m@il information
GDOWEEKm@il the multi-media magazine
A weekly issue that comes out on Monday
alternating with GDOWEEK, the printed version
Circulation 12,000 copies
Retail Management+
Managers Hyper/Supermarkets
Large retail store managers Spec.Non food
Cash&Carry & department store managers
Retail centre management
Agencies/Firms/ Institutions/Subscribers
3,800
500
100
400
5,000
Average readership figures recorded during 2010
9,900 total mailings: 40% opened, 45% clicked on link
3,800 mailings to large-scale distribution management target
50% opened: 47% with interactive reading (to sites or multiple reading)
Full page
6,000€
Horizontal ½ page
4,000€
Vertical ½ page
4,000€
Horizontal footnote
5,000€
Inside box
3,000€
½ page + box
6,000€
Horizontal footnote front cover
5,000€
Front cover box
3,500€
Footnote + front cover box
6,000€
Product sheet (photo/texts)
3,000€
All advertising formats include a website link
to be indicated by the customer
A network of opportunities to serve communication
Pag 9
Information in print
In-depth magazine
Consumer buying and price studies
of the main food and non food markets
Consumer watch
Consumer trends and the web
Sales outlet price studies and reports
Current trends
What the experts think
How retailers see it
Brands
Private labels
Product news
Products that transform the market
Food markets
Non food markets
Products prices markets consumers
A magazine to browse through
Pag 10
Advertising in print
In-depth magazine
GDOWEEK products, prices, markets, consumers
Monthly editions: March, April, May, June,
September, October, November, December
Full page
14,000€
Horizontal ½ page
10,500€
Vertical ½ page
10,500€
Products&Companies module
Circulation 25,150 copies
Retail Management +
Managers Hyper/Supermarkets >1500sq.m
Mini-market owners 200-400 sq.m
Large retail store managers Spec.Non-food
Cash&Carry Managers
Department store managers
Retail centre management
Owners specialist food stores
Management Agencies/Firms/Subscribers
4,800
4,400
1,000
200
350
1,400
8,000
5,000
Average annual print-run and circulation certified by the auditors Vitucci&C.
4,000€
Back cover
18,000€
Inside front cover
17,000€
Inside back cover
16,000€
Inside front cover + 1st page
30,000€
Dust cover (only ½ pag inside)
15,500€
Inside front cover+cover flaps
(3 pag)
43,000€
Inside front cover+first page+
cover flaps (4pag)
53,000€
Front cover flaps both sides
(2pag)
28,000€
Front cover window (2pag)
28,000€
Strip on front cover (max 5000)
2,00€ each
A network of opportunities to serve communication
Pag 11
information in print and via e-m@il
In-depth magazine
The new sales point:
Layout, technologies, services
Current trends
That mysterious being, the customer
New concepts
Architects
What the experts think
Design
Analysis of departments, technologies and fittings
Accessories
Communication
Services and technological innovation
The sales outlet branding & experience
A magazine to browse through
Pag 12
interactive and printed advertising
In-depth magazine
Layout: the new sales point
Quarterly editions
March, October, December in print;
June e-m@il
Circulation 9,600 COPIE
Retail Management +
Managers Hyper/Supermarkets >1500 sq.m
Large retail store managers Spec.Non food
Cash&Carry Managers
Department store managers
Retail centre management
Management Agencies/Firms/Subscribers
4,800
1,000
200
350
1,400
1,850
Full page
7,000€
horizontal/vertical ½ page
5,000€
Back cover
9,000€
Inside front cover
8,500€
Inside back cover
7,500€
Inside back cover+1st page
15,000€
Dust cover (only ½ pag inside)
8,000€
Inside front cover + cover flaps (3
pag)
23,000€
Inside front cover+1st
page+cover flaps (4pag)
28,000€
Front cover flap both sides (2pag)
15,000€
Front cover window (2pag)
15,000€
Strip on front cover (max 5000)
2,00€ each
Average annual print-run and circulation certified by the auditors Vitucci&C.
A network of opportunities to serve communication
Pag 13
information in print
Special initiatives
Analysing markets and trends:
Products, services, channels, consumer buying
Eight numbers to watch out for each year; monographs or segments of the magazine
dedicated to “Great future topics” and “Products & Brand” innovation;
carried out in collaboration with authoritative universities and research institutes
Great future topics (1)
Sustainability, number dedicated to the winners and projects presented at the 9,th edition of
Ethic Award, in favour of a Sustainable Future;
organised by GDOWEEK in collaboration with GPF
Publication, November 2011
Visions&Innovation, industrial and retail protagonists tell their story and reveal their future strategies
Publication, December 2011
Think Tank, young undergraduates set about designing the sales outlets of the future;
number dedicated to the winners and projects presented at the first edition of
Think Tank Award, a youg ideas for retail; organised by GDOWEEK in collaboration with Bocconi University
Milan Politecnico, Bari Lum Jean Monnet University
Publication, December 2011
A magazine to browse through
Pag 14
information in print
Special initiatives
Analysing markets and trends:
Products, services, channels, consumer buying
Products and brands (2)
Household goods, product offering and market innovation; to coincide with Macef
Two publications, January and September 2011- special section
Private labels, an analysis of available products and most important markets;
Publication, January 2011 – special section
Logistics, the movement of goods, transport and storage
Publication, October 2011 – special section
Brands of the year, an edition dedicated to the brands presented at the 12,th edition of the
Brands Award, a Prize given to the best products of broad-based consumption;
organized by GDOWEEK and MARK UP in collaboration with IRI and GFK
Publication, July 2011
A magazine to browse through
Pag 15
advertising in print
Special initiatives
Circulation 20,000 copies
Retail Management +
Managers Hyper/Supermarkets >1500sq.m
Supermarket managers 400-1500sq.m
Large retail store managers Spec.Non food
Cash&Carry Managers
Department store managers
Retail centre management
Management Agencies/Firms/Subscribers
4,800
5,500
1,000
200
350
1,500
6,650
Average annual print-run and circulation certified by the auditors Vitucci&C.
Full page
14,000€
Horizontal ½ page
10,500€
Vertical ½ page
10,500€
Back cover
18,000€
Inside front cover
17,000€
Inside back cover
16,000€
Inside front cover + 1st page
30,000€
Dust cover (only ½ pag inside)
15,500€
Inside front cover+cover flaps (3 pag)
43,000€
Inside front cover+first page+ cover flaps
53,000€
Front cover flaps both sides (2pag)
28,000€
Front cover window (2pag)
28,000€
Strip on front cover (max 5000)
2,00€ each
A network of opportunities to serve communication
Pag 16
information in print and online
The international magazine
Also in Flip magazine format
Journeying through “the taste of Italy”
An Italian food guide
for international retailers
Consumer buying
Producing for the export market
Typical produce
Gourmet production
Main markets
Private labels
Stores dedicated to Italian produce
Current trends
The territory
Italy for export, il made in Italy
A magazine to browse through
Pag 17
printed and multi-media advertising
The international magazine
Italian Fancy Food
Fourth edition, publication October 2011
Texts in English
Distributed at the main international trade events
of this sector, to the buyers and food managers of
leading European retail brands and to 3,000
professional trade operators from the USA
Flip magazine online at
gdoweek.it and
Altacucinasociety.com
Circulation of printed version 9,000 copies
Management European retail chains
(32 nations, 370 brands)
3,000
International trade fairs
(food and private Labels)
2,000
Italian industrial and retail
food management
4,000
The US website for Italian food
Company Profile* and advertising pages
5,000€ double page
3,500€ single page
*Compiled by the GDOWEEK marketing service
A network of opportunities to serve communication
Pag 18
Retail Culture
Multi-media information
The website
multi-media information
What’s new in retailing,
broad-based consumer trends
and related services
News bulletins several times a day
Reports
Markets
Research
Products and manufacturers
Services and technologies
Save the date
Awards
New products
New technologies
The Directory
Link to webTV channel
Keep on top of the news, day by day
Consult the website
Pag 20
multi-media communication
The website
(*per 1.000 impression)
impression Banner
Leaderboard “top”
728x90 pixel - max 15 kb - 250€ cpm*
Ticker
990x30 pixel - max 15 kb - 200€ cpm*
Rectangle “Top” e “Standard”
300x250 pixel - max 15 kb - 250€ cpm*
Leaderboard “Standard”
728x90 pixel - max 15 kb - 200€ cpm*
… and more tailor-made project
I numeri a gennaio 2011
Page views
94.740
User sessions
25.080
Unique Browsers
18.713
Average User Session
Duration
03:21
Average Page
Duration
00:52
Newsletter Members
12.000
A network of opportunities to serve communication
multi-media information
the webTV channel
GDOWEEKTV un “viaggio”
Getting to know
attraverso la realtà
the reality of Retail
outlets
dei puntisales
di vendita
and etheir
protagonists
i suoi protagonisti
Retail tours
Talking to the protagonists
of the business community
What the players think
Questions and answers
The Store Gallery
Concept Stores
Technology
Congresses
Special events
the world of retailing and broad-based consumption
goes on the air
A TV channel worth watching
Pag 22
multi-media information
The webTV channel
Innovative communication
GDOWEEKTV Spot&Promo
Spot&promo, the video
Address your target with a “live” presentation and make
your communications unique and memorable
to present your company effectively to the trade with its new strategies, product
novelties, promotions and activities, by means of filmed interviews, commercials,
advertising campaigns etc
2,500€ two months’ showing* for videos no longer than 3 minutes
1,200€ + travel expenses for the shooting and editing of the film.
500€ for editing only
The global cost includes two teaser boxes on two numbers of GDOWEEKm@il
* A week in the main video-box,
The following 3 weeks in the icon/frame on home page
and for the subsequent month in the video-library
Spot&Promo, Billboard
Spot&Promo, Sponsor
Highlight your brand by sponsoring “video master” reports,
Highlight your brand image
by sponsoring one of the press reports
with web commercials, video trailers or with opening or
closing still images for a maximum of 7 seconds.
on GDPWEEKTV, with your company
or product logo
1,500€ for one week, comprising shooting and editing
1,000€ for one week, for editing only
1,000€ for one month
A network of opportunities to serve communication
Pag 23
The newsletter
multi-media information
1
2
An exclusive newsletter providing
A timely update On the world of
retailing and broad-based consumption
Every week, on Thursday, a newsletter reviewing
the main news items published on gdoweek.it,
is sent directly to the in-boxes of over 12.000 managers.
(2.500 new users)
A TIMELY UPDATE
Data 2010 Gdoweek Newsletter:
8400 mailing , 3900 opened
EXCLUSIVE COMMUNICATION
Be the unique protagonist of your particular sector in a prestigious context using
images and texts of high visibility
3
1-3 : Hypertextual banner
2 : Banner
750€ each net for each publication
1,500€ net for each publication
Exclusive newsletter (1+2+3)
2,000€ net
A network of opportunities to serve communication
guaranteed direct communication
Spotlight dem
Communicate and enhance your brand image
By reaching a set target in a timely manner, with:
High profile projects
Studies and research
An important event
The presentation of a
technological innovation
SPOTlight, the DEM of gdoweek.it
may be specially implemented on a selection
of e-mails extracted from the GDOWEEKm@il
database:
12,000 addresses
Retail management
Managers of Food and Non Food sales points, designer
firms, agencies, institutions, associations, subscribers.
2010 data: 8400 mailing, 2450 opened
900€ cpt*
Comprising adaptation to the required format
of the DEM.
*cost for one thousand contacts
A network of opportunities to serve communication
Pag 25
multi-media information
The directory
Supply of equipment and services
For retail sales outlets
Manufacturing firms
Service companies
New equipment
Innovative services
12 trade sectors
140 merchandise categories
24 departments
12 different types of sales outlets
5 research indicators
Organisation at the service of the sales point
A database for consultation
Pag 26
multi-media communication
The directory
Timely communication
The indispensable interactive tool
for communicating to the world of retailing in a way that is
effective, different and complementary to traditional channels.
Service space
Highlight in the relative “company” list subdivided by
category Introduction of logo, complete company data and
website link highlighted in the company list by category, with
insertion in the heading of each category selection (in
alphabetical order among the client firms).
“company profile” and “case history and products” pages
Introduction of a company presentation page and a page presenting
products and/or case history, supported by photos, with texts in Italian
and English and possible links to product catalogue if available.
1,500€ Six month subscription
2,000€ Annual subscription
Subscription comprises three eye-catching 'teaser' boxes on
GDOWEEKm@il; once a month for the first three months’ subscription
The editing and introduction of the contents will be handled directly by the client companies,
by means of an access key and confidential input format, enabling them to modify texts and
photos directly whenever required, in the course of their subscription run.
A network of opportunities to serve communication
Pag 27
Retail Culture
Let’s promote culture
Training, events, awards
Meetings
direct contacts
Let’s promote culture:
Three possible formats
For creating added value
Format 1
In-store excellence
Closed-door meetings, for retail managers only.
Vertical topics - High-profile speakers and
contents
Also online
And on webTV
Exclusive sponsorship
Format 2
Round tables
Closed-door meetings between industrial players
and retailers.
Vertical topics – High-profile speakers and
contents
Exclusive sponsorship by an associated sector
Format 3
Congresses
Meetings open to the public.
Transversal topics – High-profile speakers and contents
Exclusive and non-exclusive sponsorship
Auna
network
opportunities
to serve
communication
rete di of
opportunità
al servizio
della
comunicazione
Awards and great events
direct contacts
Brands award
to the most outstanding consumer brands
Also online
And on webTV
Organised by GDOWEEK and MARKUP
in collaboration with IRI and GFK
12th edition
1 – Award-giving cermony and event:
Exclusive sector sponsorship
(sectors: equipment, technologies, services)
2 – Filmed reports of the award-giving ceremony:
Exclusive sector sponsorship
- With company/product logo or web commercial
at the start of the video - (sectors: equipment,
technologies, services)
Films will be shown online on the webTV channel of
GDOWEEK, on markup.it and on brandsaward.it and will also
be sent to the inboxes of an industrial-retail target of about
8000 m@il addresses.
@ Introduction of company logo on any
communication made by GDOWEEK and MARKUP
from May to September on the web, newsletter and
magazines
@ Advertising page on the Brands Award edition of
July 2010 which will be distributed at the prize-giving
ceremony.
@ Introduction of company logo on the Award-giving
ceremony communication, presentation of a
category award and the possibility to distribute the
company’s informative material at the location of the
prize-giving ceremony.
Press “master” video
Video of the prize-giving ceremony
Auna
network
opportunities
to serve
communication
rete di of
opportunità
al servizio
della
comunicazione
Awards and great events
Direct contacts
Ethic award
in favour of a sustainable future
Organised by GDOWEEK
in collaboration with GPF
9th edition
Also online
And on webTV
1 – Event and prize-giving ceremony:
Exclusive sector sponsorship
2 – Filmed reports of prize-giving ceremony:
Exclusive sector sponsorship
- With company/product logo or web commercial
at the start of the video Films will be shown online, on the webTV channel of
GDOWEEK, and sent to the inboxes of an industrial-retail
target of about 8000 m@il addresses.
Press “master” video
Video of the prize-giving ceremony
@ Introduction of company logo on any
communication made by GDOWEEK from May to
November on the web, video, newsletter, and weekly
magazine
@ Informative space reserved to the sponsor
company – regarding their own commitment in terms
of “sustainability”- in the November 2010 edition to
be distributed at the prize-giving ceremony.
@ Introduction of company logo on the prize-giving
ceremony communication, presentation of a
category award and the possibility to distribute the
company’s informative material at the location of the
prize-giving ceremony.
Sponsorship of the event excludes the possibility to present the company’s own projects for an award
Auna
network
opportunities
to serve
communication
rete di of
opportunità
al servizio
della
comunicazione
Awards and great events
Direct contacts
Think Tank Award young ideas for retail
Organised by GDOWEEK
in collaboration with
Bocconi University, Milan
Politecnico, Milan
LUM Jean Monnet, Bari
Also online
And on webTV
2nd edition
www.thinktank.gdoweek.it
1 – Event and prize-giving ceremony:
2 – Filmed reports of prize-giving ceremony:
Exclusive sector sponsorship
Exclusive sector sponsorship
- With company/product logo or web
commercial at the start of the video -
@ Introduction of company logo on any communication made
by GDOWEEK from May 2010 to Febrauary 2011 on the web,
video, newsletter, and weekly magazine
Films will be shown online, on the webTV channel of
GDOWEEK, and sent to the inboxes of an industrial-retail
target of about 8000 m@il addresses.
Press “master” video
Video of the prize-giving ceremony
@ Informative space reserved to the sponsor company –
regarding their own commitment in terms of “young ideas”- in
the december 2010 edition. The ceremony will be in Milan at
february 2010.
@ Introduction of company logo on the prize-giving ceremony
communication, presentation of a category award and the
possibility to distribute the company’s informative material at
the location of the prize-giving ceremony.
Auna
network
opportunities
to serve
communication
rete di of
opportunità
al servizio
della
comunicazione
Awards and great events
direct contacts
Consumer & retail summit
a recap on retailing and broad–based consumer trends
Also online
And on webTV
Organised by Il Sole 24 ORE
in collaboration with GDOWEEK and MARKUP
5th edition
Participants’ profile and their relative sectors
1 – Filmed reports on the event:
4%
2% 1%
1%
1%
Marketing/Comunicazione/Commerciale
Responsabile
30%
12%
Direttore
Consulente
14%
Top manager e imprenditore
19%
16%
Exclusive sector sponsorship
- With company/product logo at the start of the
video -
Altro
Professionista
Acquisti/Personale/Servizi generali
Formazione e istruzione
Banca/Finanza/Assicurazioni
Films will be shown online, on the webTV channel of
GDOWEEK, and sent to the inboxes of an industrial-retail
target of about 8000 m@il addresses.
2 - Sponsorizzazioni:
5%
4%
2%
Servizi
2%
Consulenza
23%
a - Main Sponsor
Industria
11%
b – Official Sponsor
Distribuzione e Commercio
14%
16%
23%
Alimentare
Banca/Finanza/Assicurazioni
Marketing/Comunicazione
Professionista
c - Exhibitor
d - Business Lunch
Altro
e - Coffee break
rete di of
opportunità
al servizio
della
comunicazione
Auna
network
opportunities
to serve
communication
Retail culture
www.gdoweek.it
www.gdoweektv.it
www.b2b24.it
www.gruppo24ore.com