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AlphaCity
Mobilise. Manage. Motivate. With the
Corporate CarSharing solution from Alphabet.
Optimising the way you finance,
manage and use company vehicles
To meet your company’s mobility requirements, you need a solution that lets
you select and allocate vehicles efficiently, evaluate fleet utilisation levels
and control costs at all times. There are many variables in fleet management –
but only one solution: AlphaCity Corporate CarSharing from Alphabet.
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See pages 12 – 13
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Page 2
Page 3
AlphaCity – innovation from Alphabet
—
Keeping pace with changing mobility needs
Corporate mobility on a new path
Corporate CarSharing is becoming more and more popular. Many
fleet and mobility managers see it as an efficient, cost-effective
way of delivering personal mobility within their companies. It also
addresses wider sustainability challenges such as climate change,
resource scarcity and traffic congestion in cities. In fact, the potential of CarSharing is prompting many managers to completely
re-evaluate their business mobility strategy.
AlphaCity is the first leasing-based Corporate CarSharing solution for
tailor-made Business Mobility solutions and we are constantly looking
for new ways of meeting the ever-changing needs of our customers.
This mature, innovative product provides you with automated, secure
processes that can take your company’s fleet management strategy
to the next level.
The concept is simple: we provide you with a fleet of leased vehicles,
backed by our all-round service offering. You can choose from a wide
range of BMW and MINI models and select a CarSharing concept
tailored to your company’s needs – all embedded within our modular
full-service package.
AlphaCity couldn’t be easier for your employees. After registering and
confirming their identities, they can just book any car online using the
booking portal that we set up. Their vehicle will then be booked for
them for the requested time slot – evenings and weekends included.
And because car access is keyless, employees do not need go through
a time-consuming pick-up or drop-off process. AlphaCity is a great
way to motivate employees and optimise fleet utilisation.
AlphaCity – the smart way to
engage your employees and
drive cost efficiency into your fleet.
TCM
Total cost of mobility
Up to
40 %
savings from
business use
At the same time, you can reduce your costs by up to 70 per cent
while improving employee satisfaction and increasing fleet utilisation.
In short, AlphaCity is the easy, efficient and engaging way to deliver
mobility.
Up to
70 %
cost reduction incl.
AlphaCity private use
Taxi
Rental car
77%
77%
77%
Mobility
usage
Km allowance/ private
vehicle
AlphaCity
Typical leisure vehicle
Mobility
usage
Typical leisureusage
vehicle
Mobility
Cost-saving potential
Typical leisure vehicle
94%
94%
94%
Mobility usage
Typical fleet vehicle
Mobility
usage
Typical fleet usage
vehicle
Mobility
Typical fleet vehicle
Page 4
Page 5
55% Business use
85% Business use
55% Private
Business
use
22%
use
85%Private
Business
9%
useuse
AlphaCity – benefits at a glance
—
70 %
decreasing costs
More efficiency, less cost
Savings that really add up
AlphaCity translates into immediate cost savings and increases the efficiency of fleet management.
As an alternative to taxis and rental cars, AlphaCity CarSharing offers you the greatest savings potential. In fact, you can
save up to 40 % on normal business usage. You can also give employees the opportunity to use AlphaCity cars privately.
The income generated from employee contributions for private use can be used to reduce fleet costs further – by as much
as 30 % in many cases. In addition, newer car models avoid the high fuel and repair costs associated with older vehicles.
More
flexibility
AlphaCity – mobility that pays off
—
AlphaCity
The clever and flexible way
to maximise your benefits.
More flexibility, less effort
For your peace of mind
At last, you can enjoy a fleet management solution that works perfectly, is easy to manage and significantly increases fleet utilisation. And Alphabet is on hand to help at all times with all-round service and support for AlphaCity.
AlphaCity is designed for the best possible user experience with features such as keyless entry, an online booking
portal and a mobile app . With a few simple clicks, users can book the car of their choice without filling out registration
forms or collecting keys. Plus users know exactly what to expect and are familiar with the cars. And your AlphaCity
drivers don’t need to worry about maintenance, tyre changes, insurance, roadside assistance or claims handling.
AlphaCity is a modular, full-service offering that builds on Alphabet’s long-standing experience to relieve you of
tedious administrative tasks through automatic management capabilities.
AlphaCity helps you maximise vehicle utilisation rates by complementing business travel and commuting with private
use in the evenings and on weekends. In addition, this CarSharing solution is a bespoke ‘learning’ system. Once you
have defined your own booking times, pricing and optional extras, you can dynamically monitor usage patterns, finetune your processes and optimise fleet usage.
−CO2
Less emissions
More fun, less emissions
Your contribution to the environment
Fun way to experience mobility – any time, any place. This sustainable mobility solution is an attractive alternative
to owning a private car.
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Featuring only the latest BMW and MINI cars, AlphaCity is also an appealing, high-tech prospect for your employees.
AlphaCity cars come with the latest fuel-saving technology, including EfficientDynamics, to reduce your carbon footprint. Smaller engines can help reduce fuel consumption further. You also have the option of integrating electric cars
into your fleet to reduce CO2 emissions even further. The BMW i3 is the first electric car to be included in the AlphaCity
Corporate CarSharing solution.
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AlphaCity – Corporate CarSharing Consulting
—
AlphaCity – Corporate CarSharing Consulting
—
AlphaCity
Tailor-made CarSharing solution
in just a few easy steps
At Alphabet, we believe in offering individual advice and support.
It starts with an in-depth analysis of your company's mobility needs and results
in a comprehensive, customised solution. Your business benefits from its own fully
managed CarSharing scheme, accessed and booked online, directly by your
employees. Moving forward, you can analyse and optimise your fleet performance
on an ongoing basis with your individual Alphabet reports.
AlphaCity
Simplyfies your life with
excellent fleet management.
Analysis
Efficient fleet mobility starts with a holistic evaluation of your
current mobility and fleet needs.
Concept
Building on the results of the analysis phase, we develop
various mobility concepts – business case included – that are
tailored specifically to your individual requirements.
Implementation
Now it is time to implement the mobility concept of your
choice.
Optimisation
You can continue to count on our in-depth expertise even after
the implementation phase.
Page 8
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AlphaCity user journey
Mobilise your fleet the easy way
With AlphaCity, you can mobilise and motivate your employees, manage your fleet,
save time and reduce costs.
Page 10
Page 11
AlphaCity – user cases
—
Convinced of the benefits of AlphaCity?
See why some of our customers
have chosen AlphaCity.
AlphaCity puts you on the way to success. More and more companies are discovering the
benefits of our clever CarSharing model. We serve a broad range of customers from global
players through medium-sized businesses to small companies. As you’ll see from our customer testimonials, AlphaCity really gets corporate fleets moving.
100 %
‘It’s a triple-win situation – for our
company, our employees and
our bottom lines.’
Freiherr von Hornstein
Managing Director | Serviceplan Group
≥70 %
‘The high-tech system ensures our car
pool operates at optimum capacity.’
Alisha Bird
Fleet Coordinator | RFU
5'
‘We want to be at the forefront
of this evolution.’
Marc Thiollier
Geographic Services Lead | Accenture
Page 12
Germany: The Serviceplan Group for innovative communication is
the largest privately owned agency group in Europe, with more than
40 specialist agencies and over 1,300 employees. The company has
been using AlphaCity since 2012. ‘We wanted to minimise administrative effort, raise service quality and save money.’ explains Axel
Schörner, Head of Purchasing and Facility Management. The group
operates AlphaCity under its own ‘weDrive’ brand. It has proven very
popular with employees. ‘The income returned through private
use currently finances almost 100 % of our leasing costs. That’s really
impressive.’ enthuses Schörner. Serviceplan’s sustainable mobility concept also includes e-bikes that can be reserved online.
United Kingdom: The Rugby Football Union is the national governing body for rugby in England, with 2,000 autonomous rugby clubs
in its membership. The Union wanted to replace its mix of pool, hire
and private vehicles with more efficient, convenient and sustainable
mobility for its employees. It found the answer in AlphaCity. ‘We
were very impressed with AlphaCity’s simple, hassle-free approach.
It’s like Corporate CarSharing on a plate. We didn’t actually have to
do a thing to implement it.’ says Alisha Bird, Fleet Coordinator at
the RFU. AlphaCity also complements the RFU’s environmental goals
and makes the most efficient use of resources.
France: Accenture is one of the largest management consulting,
technology services and outsourcing companies in the world,
employing around 280,000 people. The company decided to go
with AlphaCity after a make-or-break test phase of six months.
The company was also swayed by the savings in total cost of ownership and the simple, decentralised vehicle booking system. The most
striking aspect of the system is that everyone has a key to every car
– with RFID chips integrated into the driving licences. The driver uses
this chip to access and drive the car they have booked. This is much
more convenient and means that employees no longer have to waste
time picking up keys from a specific location. ‘With AlphaCity, you
simply reserve the car on the Internet and can access it five minutes
later. That’s something we really appreciate.’ explains Marc Thiollier,
Geographic Services Lead at Accenture.
Lower costs, greater mobility: Corporate CarSharing with AlphaCity is a plus for companies of all sizes.
AlphaCity – winner of numerous awards
Frost & Sullivan:
2014 European Corporate Carsharing
Company of the Year Finance Director Europe:
2013 Best in Mobility Management
Page 13
AlphaCity – nine easy steps to a new mobility vision
—
AlphaCity – your new mobility vision.
Just log on – it couldn’t be easier.
AlphaCity on the move.
Corporate CarSharing without boundaries.
Register, reserve, drive – AlphaCity puts you in the driver’s seat in just a few easy steps. And if you
need help when you’re on the road, you can always call our 24-hour AlphaCity hotline. Getting yourself and your employees mobile has never been easier.
Membership registration
You and your employees simply register for a membership card via the
booking portal.
Membership card
After registration, members receive a welcome pack and their AlphaCity
membership card. This card is the key to the vehicle.
Vehicle booking
Bookings are placed through the dedicated online booking portal or mobile
website. Request the dates and times and type of vehicle you want and
highlight the hire is for business or private use.
Keyless vehicle access
To unlock and lock the AlphaCity vehicle, simply swipe the AlphaCity membership
card over the sensor in the windscreen.
Vehicle check-in
Follow the in-car instructions and enter a dedicated PIN to start the booking.
Keyless vehicle
Use the Start / Stop button to start the vehicle and off you go!
Fuel
Should you be prompted to refuel the AlphaCity vehicle, use the fuel card stored
in the vehicle.
AlphaCity already available
Vehicle return
Return the vehicle to the dedicated AlphaCity parking bays before your booking
has expired. Select end reservation on the in-car screen and use the membership
card to lock the vehicle.
Alphabet Austria Alphabet Belgium Alphabet Denmark Alphabet France Alphabet Germany Alphabet Italy Contact customer services
We support you and your AlphaCity drivers 24 / 7 to ensure a smooth and
hassle-free trip.
Alphabet Netherlands Alphabet Spain Alphabet United Kingdom Page 14
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Company: Alphabet International GmbH
A BMW Group Company
Postal address:
Georg-Brauchle-Ring 50
D-80992 Munich
Germany
Phone: +49 89 382-79002
Email: [email protected]
Internet: www.alphabet.com/alphacity