DAA - Mistral Home

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Mistral Home Textiles and Designers Against AIDS are
joining forces in the battle against AIDS and are launching a bed
linen collection with Kate Ryan, Vive la Fête and other wellknown designers, musicians and artists.
The goal is to spread awareness about HIV/AIDS which affects
many people all over the world.
The artists participate free of charge and a part of the sales
value from the collection will go to HIV/AIDS-prevention
projects all around the world.
The artists taking part in “Home Textiles Against AIDS” are:
Kate Ryan, Vive la Fête, Mari Otberg, Percy Irausquin,
Hemingway Design, Shape Squad, Bas Kosters, Robert Boon at
INVENTORYstudio, COEN!, Johann P. Wannyn, Ninette Murk and
Javier Barcala.
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member of:
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Why Mistral against AIDS?
Innovative and responsible business go hand in hand at Mistral
Businesses do not work in a vacuum. The time where they could close their
eyes to social and ecological themes has been over for quite some time.
Producing and turning a profit should and can be done, but it should be
done ethically.
This is why more and more brands and entrepreneurs are searching for
worthy projects where they can express their social involvement. Mistral is
no exception and already has quite a long history doing so.
In the past, Mistral supported an orphanage in Bulgaria and helped alleviate
their material needs on location by donating bed linen. Also, the profit from
Mistral’s 10th year anniversary party was donated to ‘de Kromme Boom’, an
organisation that mainly helps house and council alcohol and drug addicts.
The latest project, Designers Against Aids (DAA), is something that went
hand-in-glove with the Mistral corporate philosophy. While we sleep and
dream comfortably, many people are still dying of AIDS. Since the HIV
threat should absolutely not become a ‘not in my backyard’ affair, quilt
covers for people who do not have sweet dreams were a good idea.
Mistral was charmed by a previous collaboration between H&M and DAA
and contacted the organisation to suggest their own contribution. To
provide more notoriety to the project, artists such as Kate Ryan and Vive la
Fête were called upon. Together with other creative minds and designers
they elaborated a number of designs to adorn the Mistral quilt covers.
The Mistral designers translated these ideas and designs into prints. Organic
cotton was used for the quilt covers as well as environmentally friendly
colourings and printing techniques.
This modern, fresh collection is well on its way to becoming a strong
commercial success. And the more quilt covers are sold, the more money
will be raised for the fight against AIDS.
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Who is DAA ?
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Designers Against Aids (DAA) is a project of non-profit organisation
Beauty without Irony that was founded in 2004 to raise HIV/AIDS
awareness in the international media and towards the general public,
more specifically towards young people in the industrialised
countries. DAA does this by asking famous and emerging fashion
designers, musicians, artists and other celebrities to create designs
that can be printed on items such as t-shirts, sweaters, underwear,
beachwear, condom boxes, ringbinders, etc and DAA also takes part in
collaborations, most recently with H&M in ‘Fashion against AIDS’ that
was sold in 27 countries worldwide.
The DAA fashion collections are made of organic cotton in a Fair
Trade community in India with the help of German company Sense
Organics.
You can find more information about DAA, planned events and points of
sale on www.designersagainstaids.com
Through links on the website you can find more information about AIDS/
HIV.
Contact:
Designers Against Aids
Ninette Murk / Javier Barcala
Bredabaan 260
2170 Merksem
Belgium
Tel. +32 3 237 33 82
Fax +32 3 237 33 82
[email protected]
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Who is Mistral ?
Mistral interior fashion leads the way with its wide range of home textiles.
Our contemporary collections are carefully selected making sure only to
use the finest yarns. “To live, to dine or to sleep”. We are passionate about
beautiful materials and pride ourselves on using the finest artistic talent,
flawless designs and most of all knowing what the market wants.
History
Concept N.V. was established by its current owners, Luc and Claire
Vanderbauwhede in 1994. Today the initial one-man business project has
developed into a modern and dynamic enterprise with an international
reputation. By the end of 2004 the company moved into newly-built stateof-the-art premisses at its current business-address. It is in this modern
business environment that a team of young and dynamic collaborators cope
with everyday operational, logistic and commercial issues. All our products
are designed and developed in our design studios.
Though production is located in 4 East-European and 2 Belgian business units,
all operations are co-ordinated from our headquarters in Belgium.
Team
A competent staff is of the utmost importance for every company.
The same is true for Mistral. Since its establishment in 1994, Mistral has been
investing, on an annual basis, in new staff members to support its continuous
growth.
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Collection
Our collection stands for a total vision on conscious and comfortable
lifestyle, with a wide range of bed and table linen. But the cosiness of the
living space does not escape our attention either. And it is with expert
skill that Mistral combines design and atmosphere with functionality and
durability.
For the first time we are now also launching our professional line for the
hotel and catering industry. Each and every one of these products respond
to the strictest requirements as regards life span, maintenance and hygiene.
Mistral sets oneself up as a reliable and all-round provider of textile
products for the private home and for the demanding professional.
Turnover
That Mistral’s turnover shows an upward trend, year after year, is thanks to
the quality of our product, flawless market knowledge, the professionalism
of our staff and a solid logistic chain.
Sales Support
Mistral attaches great importance to an effective sales support
Via creative product development, stylish packaging and well thought-out
point-of-sale-management we present our product in the best possible way
to our end consumer.
Contact:
NV Concept SA
Karreweg 15
9810 Nazareth
Belgium
Tel. +32 9 381 60 19
Fax +32 9 381 60 11
[email protected]
www.mistral.be
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Mistral member of BSCI (Business Social Compliance Initiative)
The BSCI is a non-profit organisation with its headquarters in Brussels. It
was launched more than five years ago at a time of intense exchange on
how to achieve convergence in the field of corporate social responsibility.
We are open to all retail, brand, importing and trading companies dedicated
to the improvement of working conditions in their supply chain worldwide.
The BSCI is a participatory platform of businesses where all members are
invited to play an active role to further develop the BSCI system and its
services.
Our Code includes the ten following key elements to improve the worker´s
situation:
•
freedom of association and the right to collective bargaining
•
prohibition of all forms of discrimination
•
prohibition of child labour
•
prohibition of forced labour and disciplinary measures
•
compensation: minimum wages/living wages
•
working hours
•
health and safety at the workplace
•
environmental and safety issues
•
implementation of a policy for social accountability
•
establishment of an anti-bribery and anti-corruption policy
From this year on, Mistral has implemented the BSCI standards in the
general sales conditions.
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collection
dining
chair covers
table linen
table protector
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collection
sleeping
mattress protectors
pillow protectors
pillows
quilt covers
fitted sheets
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collection
living
seat & sofa covers
sofa throws
ready-made-curtains
decorative cushions
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company
mistral
service
packaging
warehouse
shop-in-shop
showroom
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Kate Ryan
Vive La Fête
Mari Otberg
Percy Irausquin
Hemingway Design
Shape Squad
The DAA bedcollection
Come and discover out extensive collection of quilt covers, a series of
refreshing and renewed prints in organic cotton that will enhance your
sleeping comfort. This collection can be called unique since renowned
artists and designers made these prints exclusively for Mistral. Your
conscience can rest easy as well since a significant part of the profit will go
towards the fight against AIDS.
More information:
www.designersagainstaids.com
www.mistral.be
DAA
www.designersagainstaids.com
Bas Kosters
Robert Boon
COEN!
Johann P. Wannyn
Ninette Murk
Javier Barcala
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Kate ryan - singer
Recently awarded “Best Selling Benelux
Artist Worldwide” at the “World Music
Awards”, Belgian singer Kate Ryan
continues to conquer the charts and
the hearts of pop/dance music lovers
worldwide.
Kate Ryan’s music career took off in 2001
when she released Belgium’s best selling
dance single “Scream for more”.
One year later, with “Désenchantée”,
upgrading French dance Diva Myléne
Farmer’s original to become an acclaimed
dance floor filler, Kate Ryan first gave
proof of international chart potential
with top notch chart positions all over
Europe - propelling the track into the
European chart top 10 and the UK dance
charts, selling a solid 600.000 copies and
posting an unprecedented success for a
new and upcoming artist.
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Kate Ryan
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Kate Ryan
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Kate Ryan
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Vive La Fête - musicians/singers
Vive la Fête – French for Long live
the party – is a Belgian (from Ghent)
electropop group founded in 1997. The
core of the band is formed by lovers
Danny Mommens (guitar and vocals) and
Els Pynoo (vocals). They had their first
success with their debut album Attaque
Surprise (2000). Later records such as
Republique Populaire (2001) and Nuit
Blanche ( 2003) made them popular,
especially in the fashion world where
Karl Lagerfeld is one of their fans. In 2005
they released the album Grand Prix and
they toured all over Europe. They also
played some shows in Brazil and Mexico.
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Vive La Fête
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Vive La Fête
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mari otberg - fashion
Mari Otberg or justMariot has a strong
passion for both art and fashion. She
uses her illustrational skills for creating
new collections. After studying design
in Hamburg she spent 4 years in London.
In 1998 she launches her own label
“justMariot” and 3 years later she presents
her first fashion collection called “Pearl
in a Battlefield” – a huge success. After
London she moves to Berlin where she
opens her first fashion shop – a little
princess’ castle with her special designs
for musicians, artists and business
women. After her collection called
“I want to be…Sanssouci” she started
concentrating more on her artwork and
she also started with a made to measure
bridal service.
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Mari Otberg
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Mari Otberg
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PERCY IRAUSQUIN - fashion designer
Fashion designer Percy Irausquin (Aruba,
1969) has created this design for the first
DAA bed linen collection.
After finishing school, Percy moved to
the Netherlands, where he attended the
famous Rietveld Art Academy and the
equally prestigious FIA master of fashion
design course in Arnhem. He then moved
to Paris, where he worked for the likes of
corset maker Hubert Barrere en Christian
Lacroix.
From 2004, his own commercial
collections followed suit, all featuring his
strong, spectacular and above all feminine
trademark style. He soon became the
darling of press and celebrities alike.
Percy was set to become a big household
name. But sadly, he passed away in
August 2008, after suffering a cerebral
hemorrhage. He was only 39 years old.
This design is testimony to his creativity
and largely unfulfilled ambitions.
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Percy Irausquin
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Percy Irausquin
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Percy Irausquin
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hemingway design - designers
In 1999, Wayne and Gerardine Hemingway
set up HemingwayDesign, which
specializes in affordable and social
design. They are the highly successful
founders of Red or Dead which won the
British Fashion Council’s “Street Style
Designer of the Year” award three times
in a row in the late 90’s.
The highest profile project is The
Staiths South Bank, a 800 property mass
market housing project on Tyneside
for George Wimpey Homes where
HemingwayDesign are involved from
the master planning, the architecture
through to the landscaping and
marketing of this groundbreaking project.
HemingwayDesign have also been
working with local councils and their
planning departments.
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Hemingway Design
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Hemingway Design
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shape squad - graphic designers
Since 1999 graphic designers Pelle
Bosma and Mark Janssen make up
the revolutionary Shape Squad. This
Amsterdam based design duo is well
known for their colourful designs,
typography and attitude.
http://www.shapesquad.com
Shape Squad © Forever and ever !
Warning! This product will only protect
you from the cold. Nothing else. Be safe.
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Shape Squad
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Shape Squad
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BAS KOSTERS - fashion designer
Born in Zutphen, The Netherlands in 1977
Bas Kosters enjoyed a variety of fashion
educations. His unique collection “Two
Teacups in a Frying Pan” – combining
fashion, music and performance – earned
him the Robijn Fashion Award in 2003.
After that he soon caught the public eye.
In 2005 he started the Bas Kosters Studio
to house al his fashion related activities.
Besides designing clothes he paints,
illustrates, makes objects, installations,
music, dolls and does performances.
The dolls play a big part in the work of
Bas Kosters Studio and his opulent use
of colours, intensive embroidery and
his signature prints make his work very
recognizable. For Bas Kosters a collection
is something that you build up like a
museum collection – starting from its
base, growing larger and larger – and
not hurrying to present a new collection
every half year.
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Bas Kosters
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Bas Kosters
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robert boon - graphic designer
Robert Boon at INVENTORYstudio
Robert Boon likes people and likes ideas.
He likes conceptual art and thought.
He believes that if you’re going to do
something then you should do it well
and he believes that Good can be Great.
Robert Boon’s first design commission
was at 14: to complete someone’s textile
design project in exchange for some
help with history class. He graduated in
Graphic Design at The University of Arts,
Camberwell College in 2004. Since then
he has been working with everyone, from
artists to advertisers like Nike, Nokia
and Boxfresh. He is currently working
at INVENTORY – an Art Direction and
Design studio he set up with David
Lane – on graphics, typography and
illustrations for various purposes such as
exhibitions and clothes.
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Robert Boon at INVENTORYstudio
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Robert Boon at INVENTORYstudio
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Coen! - designer
Coen van Ham (1971) has developed into a
conceptual thinker, architectural designer
and source of creative inspiration.
He studied at the renowned Design
Academy. His design agency COEN! is
among the top in the Netherlands thanks
to its innovative concepts, attentiongetting designs and inspiring design
management.
His style in graphic-, interior and product
design is often described as strong, clear
and colourful.
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COEN!
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COEN!
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johann P. wannyn - designer
Born in Frameries, Belgium in 1969, Johann
P. Wannyn studied fashion & textile
design at the Royal Academy of Fine Arts
in Ghent.
He started working as a designer of
children’s wear for a well known Belgian
brand. After designing several collections
of women’s wear, bridal wear, pyjama’s
& home wear in Belgium and abroad, his
love for interiors made him going a new
direction. He started designing bed linen
and is now working for the company
CONCEPT as designer of the collections
sleeping, living & dining for their brand
MISTRAL.
Art, nature and colours together with the
simple beauty of everyday objects and
his love for fabrics are Johann’s sources of
inspiration which he translates into goods
to live with, to live in.
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Johann P. Wannyn
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Johann P. Wannyn
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Johann P. Wannyn
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Ninette murk -
fashion editor/director and consultant
After working for over a decade as
fashion editor/director and consultant,
Ninette Murk earned three things: a
reputation for having a keen instinct
when it comes to discovering new
creative talent, the respect of designers,
the fashion industry and the public alike
and last but not least: a true sense of
objectivity. That she was never lured
into some fashion clan testifies to that.
Continuing to adhere to her principles
of independence, creativity and beauty,
she started MintRed PR, which promoted
talent from Flanders and Brussels and
represents some talented designers,
photographers and artists. In between
acts, she found the time to think up and
start the international artists’ movement
Beauty without Irony -of which she is
also artistic director- and founded and
directs its offshoot Designers Against
Aids (www.designersagainstaids.com), for
which she designed this bedcover.
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Ninette Murk
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Ninette Murk
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Javier Barcala - writer/art director
Brussels-based freelance writer and art
director Javier Barcala has been a regular
contributor to lifestyle and avant-garde
media for about a decade. He is cofounder and current creative director
of the international socially-conscious
project Designers Against Aids, which
brings together well-known international
artists to produce relevant creations for
a good cause. Since moving from Madrid
to Belgium in 2003, Barcala has worked in
various artistic projects in collaboration
with designers, photographers and
trendsetters. Up next? The release of a
fashion photo-book (December ‘09) and a
number of productions next spring under
the name of ‘La Fortuna’.
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Javier Barcala
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Javier Barcala
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Packaging
Graphic Design by Johanna De Nocker
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Mistral home textiles
NV CONCEPT SA
I.Z. DE PRIJKELS
KARREWEG 15
B-9810 NAZARETH
TEL. + 32 9 381 60 19
FAX + 32 9 381 60 11
[email protected]
www.mistral.be