Ellos - Eurest

CASE STORY
ELLOS
PROFILE
Ellos is one of the Nordic
region’s leading distance
retailing companies. Every
year, Ellos provides millions of
customers attractive offers in
fashion and home décor for the
entire family.
Ellos is active in every Nordic
country as well as Russia.
The company has around 800
employees, of whom around
700 work at the head office in
Borås, Sweden.
The number of dining
guests at Ellos has grown
from 220 when we began to
today´s 325.
BACKGROUND
Before Eurest took over, the clearest challenge facing Ellos’
restaurant environment was perhaps logistics. A bottleneck
easily formed at the serving counter, limiting capacity to
serve the guests. An inviting atmosphere in the premises
was also missing.
What was sought by the new client was a harmonious and
pleasant restaurant setting where the employees would
have the opportunity to take a well-earned break from the
workday. The logistics problem was another part that a new
supplier needed to address.
At Ellos, the employees’ satisfaction and well-being is
constantly in focus, which is why a renewed and refreshed
dining option was a priority. The goal was to create an
attractive meeting place for the employees with the chance
of enjoying a delightful atmosphere and good food. For
Ellos, the endeavour was an important part of taking
responsibility as an employer and caring for the staff’s
satisfaction.
OUR WORK In August 2008, Eurest assumed the responsibility of running
the restaurant at Ellos. Today, we run a combined café
and restaurant, open to both employees and the public,
with around 325 dining guests a day. We have appointed a
restaurant manager who has contributed to building up a wellfunctioning workforce. Fresh, new premises have been created
with a focus on logistics where there are now two service
counters, doing away with the earlier bottleneck and allowing
more guests to be served. Refrigerated displays have also been
installed to provide better sales areas.
Like all of Eurest’s units, work at Ellos is conducted along
a “world-class service” concept, which has received a very
positive response from both the client and the guests. Always
providing service with that little extra is something we see as
a given.
RESULTS
When Eurest accepted the
assignment as the dining
provider at Ellos six years ago,
the restaurant section was
called a “staff lunch room” or
“cafeteria”. Today, we have
succeeded in doing away with
this term and it is now known as
a “restaurant”. This is a change
we are very proud of since the
goal of our offering is to place
the focus on the dining and
move away from the traditional
“cafeteria”.
The number of dining guests has
also grown from 220 when we
began to today’s 325, which is
another change we see as proof
that we have done something
right.
There is a strong relationship
and mutual understanding
between Eurest and Ellos,
which we consider to be an
important aspect for long-term
cooperation and continuous
development. Both Eurest and
Ellos continuously focus on
the employees’ satisfaction and
well-being, meaning that we
always work towards the same
goals. Today, Ellos is proud of its
restaurant and benefits from the
pleasant atmosphere to showcase
its attractive offerings in fashion
and home décor.
We continuously work to improve
our offering and next up are
further logistics improvements at
the counter and a new bread and
trimmings buffet.