Conference Program - CLADEA Conference

Transcription

October, 20th to 22nd
Rio de Janeiro - Brazil
“Past, Present, and Future
of Latin American Education
and Research in Business
and Public Administration
in the Current Global Context.”
Organized by
Jointly-Organized by
Index
Pág 4
- Program Chairs Welcome Message
Pág 5
- Program Chairs Profiles
Pág 6
- Message From the President
Pág 7
- Host Institution Welcome Message
Pág 10
- Cladea 2013 at a Glance
Pág 11
- Floor Maps
Pág 15
- Keynote Address
Pág 17
- Plenary Sessions
Pág 24
- Insitutional Sessions
Pág 28
- Academic Program
Pág 63
- Executive Committee
Pág 64
- Insitutional Members
Pág 67
- Track Chair
Pág 69
- Reviewers
Pág 71
- Participants
Pág 75
- Notes
Program Chairs Welcome Message
,
Dear Colleagues,
Bem vindos. Bienvenidos. Welcome to the XLVIII CLADEA Conference on the Past, Present, and Future of
Latin American Education and Research in Business and Public Administration in the Current Global
Context. Hosted by the Escola Brasileira de Administração Pública e de Empresas (EBAPE) of Fundação
Getulio Vargas (FGV), the Rio de Janeiro conference brings eminent scholars from different parts of the
world together with business executives and government officials. The aim of the conference is to
highlight recent trends and developments in the fields of business and public administration in Latin
America and other emerging areas. We are delighted to feature more than 250 presentations from
leading researchers from across the world including research papers, panels, institutional and plenary
sessions. The conference is co-located in the Windsor Atlântica Hotel in Copacabana, one of Rio's most
.
beautiful landmark beaches.
The conference brings leading scholars and practitioners together in an intimate setting to share
perspectives and examine rigorous research based upon real-world experiences. This is an ideal
opportunity to build strategic alliances with your peers, to generate knowledge, and to present
.
alternatives solutions to problems that affect the educational sector.
Latin America has gained prominence as a destination for FDI and bilateral trade – particularly for North
American firms with close ties to the region, as well as for European and Chinese firms. In addition,
political and economic historical events in Latin America have placed businesses and education
institutions in a unique position to take on the current opportunities for Latin America in the current
global context. This conference seeks to contribute to the understanding of recent trends and
developments in Latin America by creating a scholarly forum for discussion involving academics and
practitioners from the Latin American business, industry, trade, and investment arenas, as well as
specialists on the political and legal environment, finance, economics, management, and sustainability,
.
among other areas.
Some of the many conference highlights include a doctoral consortium, workshops, and plenary panels
featuring top scholars and executives from around Latin America and the world, a featured luncheon
address, an opening reception, and a Gala Dinner in a traditional Brazilian restaurant. We expect the
conference will challenge academics to push their research to further heights and will foster
collaborative projects that advance our knowledge base on the future role of Latin America in the context
.
of the global economy.
We hope you find the conference full of stimulating presentations and conversations. Have a great time!
Ronaldo Parente
Florida International University
Program Chair/Organizer
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Flavio Vasconcelos
FGV-EBAPE
Program Co-Chair
Alvaro Cyrino
FGV-EBAPE
Program Co-Chair
Program Chairs Profiles
Ronaldo Parente, PhD - Program Chair and Organizer
Dr. Parente holds a PhD from Temple University. He is currently an associate professor of
strategy and international business at Florida International University. His research interests
include global strategy, multinational management in emerging economies, outsourcing,
strategic modularization, global supply chain management, and knowledge management. Dr.
Parente's research has appeared in many leading academic journals, such as Journal of
International Business Studies, Journal of the Academy of Marketing Science, Journal of
Management Studies, Journal of International Management, and IEEE Transactions on
Professional Communication, among others. He currently serves on the editorial board of the
Thunderbird International Business Review (TIBR), Global Strategy Journal (GSJ), and Journal of
International Management (JIM). He is a board member at the European International Business
Academy and was a guest editor of the Global Strategy Journal 2013 Special Issue titled
“Strategic Modularity & the Architecture of the Multinational Firm.”
Alvaro Bruno Cyrino, PhD - Program Co-Chair
Dr. Cyrino is currently deputy dean and adjunct professor at Escola Brasileira de
Administração Pública e de Empresas of Fundação Getúlio Vargas (FGV-EBAPE). He
holds a bachelor's degree in administration from the Federal University of Paraná, a
DEA (Diplôme d'Etudes Approfondies) in management of innovation from the
Université de Technologie de Compiègne, and a doctorate in strategy and business
policy from the Ecole de Hautes Etudes Commerciales-HEC, Paris . He was formerly a
professor and researcher at the Fundação Dom Cabral and at FGV-EAESP. Dr. Cyrino has
extensive experience in the field of business administration, primarily in the following
areas: business strategy, international management, small businesses, strategy
implementation, and international business.
Flavio Vasconcelos, PhD - Program Co-Chair
Dr. Vasconcelos is dean and full professor at the Escola Brasileira de Administração
Pública e de Empresas at Fundação Getúlio Vargas (FGV-EBAPE). He has a doctorate in
administration (PhD in management) with distinction (Mention Très Honnorable avec
les Félicitations du Jury) from the Ecole des Hautes Etudes Commerciales de Paris
(HEC), a master's in sociology from the Institut d' Etudes Politiques de Paris, and
bachelor's degrees in law from USP (University of Sao Paulo) and in public
administration from FGV-EAESP. Dr. Vasconcelos has had many of his works published
in specialized periodicals and he has presented these same works at scientific
congresses. He has had several of his books published and has written many book
chapters as well. He has received scientific merit awards for his work. On the
professional front, he has worked as a consultant specializing in applied research,
working with large-scale corporations.
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Message from the President
Dear members:
I am deeply honored to give you a warm welcome to the
XLVIII Annual Assembly of CLADEA hosted by the Escola
Brasileira de Administração Pública e de Empresas (EBAPE)
of Fundação Getulio Vargas (FGV). The central theme of the
conference is the “Past, Present, and Future of Latin
American Education and Research in Business and Public
Administration in the Current Global Context.” We aim to
promote the analysis of trends in the fields of business and
public administration in Latin America, its impact on
business schools, and the role of management education in
the region's future.
Latin America has gained global relevance in the last
decade, so our business schools must prepare leaders and
managers contributing not only to the progress of their
organizations and businesses but also to the economic and social development of their
countries.
Schools in the region are facing challenging times in an increasingly competitive
environment; they must adapt to local demands while at the same time striving to meet
standards of excellence in education and research. Societies are demanding an ethical
leadership, managers having greater contact with reality, and research with an international
outlook while retaining its local relevance. Our schools have an excellent opportunity to have a
significant impact on business, public organizations, and society. To tackle this challenge,
deans, faculty, recruiters, and public administrators must listen to each other, working
collaboratively, building alliances and strong networks.
This conference brings together faculty and scholars, business executives, and
government officials from Latin America and worldwide. We expect to have more than 400
participants, nine institutional sessions, ten academic panels and close to 200 paper
presentations.
Our annual meeting is a unique opportunity to strengthen our relations and to increase
the learning opportunities among CLADEA affiliated schools. Our common goal: to reinforce
management education, to promote world class research, and to serve as a reference for the
quality of our graduates.
Bem vindos. Bienvenidos. Welcome
Maria Helena Jaén
President Cladea
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Host Institution Welcome Message
Dear colleagues,
It is with great pleasure that the Getulio Vargas Foundation's Brazilian School of Public and
Business Administration (FGV/EBAPE) plays host, in this month of October of 2013, to the 48th
Annual Assembly of CLADEA (The Latin American Council of Schools of Administration),
considered one of the most important networks of business schools in the world and of which
FGV/EBAPE is proud to be a member.
The subject to be debated at this edition of the conference is to be “Past, Present and Future of
Education in Latin America and Research in Business and Public Administration within the
current global context”, and all this will take place in the city of Rio de Janeiro which has, of late,
become a favorite destination for major international events, including the Catholic Church's
World Youth Day 2013, the FIFA Confederations Cup 2013, the FIFA World Cup (soccer) in 2014
and the Olympics and Paralympics in 2016. The City has gained recognition for its economic
development, which has mirrored that of Brazil as a nation, and is today, a point of reference
within Latin America.
Indeed, it is Latin America, a region in increasing economic expansion, and where the majority
of CLADEA partner institutions are based, that will be the focus of debate in this year's edition of
the event. The Conference will highlight recent developments and trends in the areas of
business and public administration in Latin America and other emerging regions, and bring
together businessmen, governmental authorities and eminent academics from different parts
of the world. The idea is to create an academic forum where these current issues can be
debated freely and to compile the results of these debates in order to be able to take
appropriate and effective action. In all there will be 12 themes up for discussion: The
Internationalization of Business Schools, Accreditation and Educational Quality; Economics,
Financial Management and Accounting; Leadership and Human Capital Management; Ethics,
Social Responsibility and the Environment; Entrepreneurism and SME (Small and Medium-sized
Enterprises); Operations and Supply Chain Management; Technology and Innovation
Management; Marketing; Strategy, Corporate Governance, Sustainable Development and
Management; International Business, Multinationals and Emerging Markets; Politics, Conflicts
and Social Movements; and, the Processes and Challenges of Learning Management Education.
More than 450 delegates have confirmed their presence at the event to discuss changes in
economics, leadership, ethics and socioenvironmental responsibility and entrepreneurism.
The conference will provide a perfect opportunity to build strategic alliances with peers, to
generate knowledge, and to put forward alternative solutions to problems facing the education
sector. We would also like to add that it will provide participants with an excellent opportunity to
experience, firsthand the many attractions that both Rio de Janeiro and FGV/EBAPE have to
offer.
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Host Institution Welcome Message
I would like to thank professor Ronaldo Parente, who has been responsible for organizing the
event, and through his great attention to detail, has sought out only the very best articles to be
presented at the Conference. I would also very much like to thank the sponsors and backers of
the event, who have ensured that this Conference can go ahead.
I am sure that CLADEA 2013 will be a great success.
Welcome to you all!
Prof. Flávio Carvalho de Vasconcelos
Dean
FGV/EBAPE
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Cladea 2013 at a Glance
Sunday, Oct 20
10:00 — 18:00
11:00 — 18:00
12:00 — 18:00
17:00 — 18:00
18:30 — 19:30
- Registration
- Institutional Sessions
- Cladea Executive Committee Meeting
- New Members Welcome
- Opening Reception / Cocktail
Monday, Oct 21
07:00
08:00
09:30
11:00
11:30
13:00
14:30
16:00
16:30
— 18:00
— 09:30
— 11:00
— 11:30
— 13:00
— 14:30
— 16:00
— 16:30
— 18:00
- Registration
- Concurrent Sessions 1 / Doctoral Consortium
- Plenary Session 1
- Coffee Break
- Concurrent Session 2 / Doctoral Consortium
- Luncheon
- Plenary Session 2
- Coffee Break
- Concurrent Sessions 3 / Doctoral Consortium
Tuesday, Oct 22
7:00 — 18:00
08:00 — 09:30
09:30 — 11:00
11:00 — 11:30
11:30 — 13:00
13:00 — 14:30
14:30 — 16:00
16:00 — 16:30
16:30 — 18:00
19:00
19:30 — 22:00
- Registration
- Concurrent Sessions 4
- Plenary Session 3
- Coffee Break
- Plenary Session 4
- Luncheon
- Concurrent Sessions 5 / Assembly Members
- Coffee Break
- Concurrent Session 6 / Assembly Members
- Bus departure from Hotel Windsor Atlantica to Porcão Rios
- Gala Dinner at Porcão Rios
- Emerald Best Paper Awards
- Key note Speaker Address - Michael Hitt
22:00 — Bus departure from Porcão Rios to Hotel Windsor Atlantica
IMPORTANT INFORMATION
>Free internet available at visit exhibition area
>Luncheon at the 4th and 5th floor. Please, remember to present your voucher at the lunch area.
>If you need a conference certificate, please send an email to [email protected] after the
event.
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Floor Map - First Floor
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Exhibition Area - First Floor
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Floor Map - Second Floor
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Floor Map - Third Floor
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Keynote Address
Tuesday, Oct 22, 19:30 h
“The Economic Prowess of Latin American
Firms in the Global Competitive Landscape”
by Professor Michael Hitt
Texas A&A University
Michael Hitt is currently a University Distinguished Professor
at Texas A&M University and holds the Joe B. Foster Chair in
Business Leadership. Michael received his Ph.D. from the
University of Colorado. He has coauthored or co-edited 26
books and authored or coauthored many journal articles. A
recent article listed him as one of the ten most cited authors in
management over a 25-year period. The Times Higher
Education in 2010 listed him among the top scholars in
economics, finance and management based on the number of
highly cited articles he has authored. A recent article in the Academy of Management
Perspectives lists him as one of the top two management scholars in terms of the combined
impact of his work both inside (i.e., citations in scholarly journals) and outside of academia. He
has served on the editorial review boards of multiple journals and is a former editor of the
Academy of Management Journal and a former co-editor of the Strategic Entrepreneurship
Journal. He is currently the editor-in-chief of Oxford Research Reviews-Business and
Management which publishes scholarly monographs. He received the 1996 Award for
Outstanding Academic Contributions to Competitiveness and the 1999 Award for Outstanding
Intellectual Contributions to Competitiveness Research from the American Society for
Competitiveness. He is a Fellow in the Academy of Management and in the Strategic
Management Society, a Research Fellow in the Global Consortium of Entrepreneurship Centers
and received an honorary doctorate from the Universidad Carlos III de Madrid. He is a former
President of both the Academy of Management and of the Strategic Management Society and a
member of the Academy of Management Journals' Hall of Fame. He received awards for the best
article published in the Academy of Management Executive (1999), Academy of Management
Journal (2000), Journal of Management (2006) and the Family business review (2012). In 2001,
he received the Irwin Outstanding Educator Award and the Distinguished Service Award from
the Academy of Management. In 2004, Dr. Hitt was awarded the Best Paper Prize by the
Strategic Management Society. In 2006, he received the Falcone Distinguished
Entrepreneurship Scholar Award from Syracuse University.
.
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Plenary Sessions
Plenary 1 - Monday, Oct 21, 09:30 – 11:00h
Title: Strategic Management in Uncertain and Complex Environments: Reconciling Practice and
Academics
Session Chair: Marco Tulio Zanini, FGV – EBAPE
Participants:
Michael Hitt, Texas A&M University
Cesar Franco, CEO, Facility
Vanessa Sobreira Casali Lima, Coca-Cola Company – Brazil Division
Overview:
The session will approach the managerial dilemmas and the decision making process when executives face
complex and uncertain environments. How to reduce complexity and uncertainty? What's the role of leadership
and culture in these situations? Executives will provide some insights of their personal experience and will
discuss what kind of lessons and learning they acquired from these situations. The session will count with the
presence also of an expert scholar in strategic management and international business.
Profile of Participants
Marco Tulio Zanini, Professor FGV-EBAPE, Director of Executive MBA
Professor and Program Director of the Executive Masters in Business Management
at the Brazilian School of Public and Business Administration of Fundação Getulio
Vargas (EBAPE/FGV). PhD in Management University of Magdeburg, Germany, and
more recently Visiting Professor at the same university. He was a Professor at
Fundação Dom Cabral. Extensive Consulting experience in Leadership and Corporate
Culture Programs. He has experience in teaching, research and consulting in the
areas of strategic people management, intangible assets management, trust in
organizations, leadership and senior management, organizational diagnosis of the
strategic intangible assets, and intangible aspects of special military forces.
Michael Hitt, Distinguished Professor at Texas A&M University
Professor Hitt is currently a University Distinguished Professor at Texas A&M
University and holds the Joe B. Foster Chair in Business Leadership. He is an expert
scholar in strategic management and international business. He has coauthored or
co-edited 26 books and authored or coauthored many journal articles. The Times
Higher Education in 2010 listed him among the top scholars in economics, finance
and management based on the number of highly cited articles he has authored. He
has served on the editorial review boards of multiple journals and is a former editor
of the Academy of Management Journal and a former co-editor of the Strategic
Entrepreneurship Journal. He is a Fellow in the Academy of Management and in the
Strategic Management Society, a Research Fellow in the Global Consortium of
Entrepreneurship Centers. He is a former President of both the Academy of
Management and of the Strategic Management Society and a member of the
Academy of Management Journals' Hall of Fame.
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Plenary Sessions
Cesar Franco, CEO, Facility
Cesar Franco has over 20 years experience of being an executive and currently he is
the CEO / President of Facility Group in Brazil. He has worked in several top
management positions in areas of technology, advertising, Healthcare and
infrastructure. Prior to Facility Group he worked for Young & Rubicam, Patria
Investments, and DASA. Recently he is overseeing mergers and acquisitions at KB
Investpar, which is an investment bank branch that is a shareholder of several
companies in the service sector, laboratories and hotel.
Vanessa Sobreira Casali Lima, Coca-Cola Company – Brazil Division
Vanessa is an executive at Coca-Cola Company and has Master in Business
Management from FGV-EBAPE and an Executive MBA from COPPEAD/UFRJ. Currently
she serves as Controller for Latin America operations at The Coca-Cola Company in
Brazil. She has experience as consulting, auditing, accounting and business strategy.
Prior to her tenure at Coca-Cola she work at Price Waterhouse Coopers and Ernst &
Young. At the Coca-Cola Company she leads the program “Operational Excellence”
where she is involved in process improvement projects with teams from Brazil and
other Latin American countries, implementing “Operational Excellence” tools.
Plenary 2 - Monday, Oct 21, 14:30 – 16:00h
Title: Responsible Leadership: A challenge for Latin American Graduate Management Education
Session Chairs: María Helena Jaén, Professor at IESA, CLADEA's President 2012-2013, [email protected]
Moderator: Roberto Solano, Dean of the Business and Economics School, Universidad de las Américas,
CLADEA's President 2013-2014, [email protected]
Participants:
Esteban Giraldo, Director General of Bimbo Middle Americas and member of the Executive Committee of Grupo
Bimbo worldwide, [email protected]
Manola Sánchez, Dean of the Business School at Universidad Adolfo Ibanez, Chile, [email protected]
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Overview
Latin America society needs responsible leaders with skills connected to ethics, values, social responsibility, and
sustainability. Institutions are demanding leaders with knowledge (knowing), abilities (doing), and sensibility
(being) to address the challenges of a dynamic and complex ecosystem. Business schools are expected to
contribute significantly to provide this preparation. A very important challenge for business school is to balance
“knowing”, “doing” and “being”. Educators feel they had been paying a lot of attention to responsible leadership
but executives believe that the issue needed still more attention. The challenge is how the schools include
responsible leadership in their graduate management education curriculum and learning methods. Deans,
faculty, and recruiters need to listen to each other in order to tackle this challenge. This plenary intends to
address this issue by bringing deans who are developing innovative initiatives, executives who know what is
expected of managers, and faculty who are studying how to teach RL.
Plenary Sessions
María Helena Jaén
María Helena Jaén is a professor in IESA (Venezuela) and a Visiting Scholar at HBS
and Cisneros Visiting Scholar of the DRCLAS, Harvard University (2012 -2013).
Her research and teaching focuses on business ethics, social responsibility,
change management, and management education. She is the President of
CLADEA (2012-2013), Director of BALAS, and member of the AASCB Doctoral
Education Task Force, and SEKN. She served as VP, Academic Dean, and Research
Dean at IESA. Prior to joining the faculty of IESA, she was a consultant for the
WB, PAHO, UNDP, and the USAID, and worked as a General Manager for the
Ministry of Health and Social Welfare (Venezuela), the WB and the IDB in the
Health Services Reform project. She graduated from the UCAB (Venezuela) cum
laude, obtained a MPH at the University of Texas, and earned a doctorate in
Development Studies in Social Sciences in the Universidad Central de Venezuela.
Roberto Solano Méndez
Roberto Solano achieved a PHD in Marketing from the Texas A&M University. Dr.
Solano has worked at Universidad de las Américas, Puebla since 1985. Today, he
is Dean of the Business and Economics School. He has been a visiting professor
at the School of Management in Reims, France; the University Diego Portales in
Chile; Texas A&M University and Texas Christian University in the United States;
the University of the Pacific in Peru; and the University of Turabo in Puerto Rico.
He has published articles in the Journal of Advertising Research, Journal of
Retailing, International Thunderbird Business Review and the Journal of
Teaching in International Business. Amongst his topics of interest and expertise
are: Service Marketing, Internal Marketing, and Corporate Social Responsibility.
He is the elected president of CLADEA and member of the Advisory Council of
the Center for International Studies of the Texas A&M Business School.
José Esteban Giraldo
Electronic Engineer from Universidad Pontificia Bolivariana in MedellínColombia, with Top Management courses from University of Chicago in London,
Instituto de Empresa IE in Madrid and Inalde Business School in Bogotá. Worked
for the Dutch multinational company Philips for 25 years, in different senior
management positions in Colombia, The Netherlands, Brazil and Venezuela.
After 15 years abroad, returned to Colombia in 2004 to become General
Manager of Bimbo de Colombia. Since 2010 became Director General of Bimbo
Middle Americas (8 countries), and member of the Executive Committee of
Grupo Bimbo worldwide. Current member of the Board of Directors of Bimbo
companies in Middle Americas; Chairman of the Board of Grupo Argos in
Colombia; Member of the Presidents Forum of the Chamber of Commerce of
Bogotá, Member of the Advisory Board of Inalde Business School in Bogotá and
Member of the Colombian Private Competitiveness Council.
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Plenary Sessions
Manola Sanchez
Manola is the first woman to lead the Business School at Universidad Adolfo
Ibanez. A UAI undergrad in commercial engineering and Harvard MBA, Manola
took over the top job at the Business School in 2012, firmly backed by her wide
ranging international career. Most of professional life has taken place outside
Chile. She started as an analyst for McKinsey in Buenos Aires, where she had the
opportunity to participate in strategy and business development for Latin
American firms. During her stay in the US, she moved to New York City, joining
the M&A group at Goldman Sachs. En 2000 Manola moved to London, where she
would remain for 11 years, prior her return to Chile. While in London, she worked
on a series of jobs across Europe, mainly through the leading private equity firm
Amadeus Capital Partners and through Deloitte's strategic consulting unit.
Plenary 3 - Tuesday, Oct 22, 9:30 – 11:00h
Title: Planning and Management of Mega Sports Events:
The FIFA 2014 World Soccer Cup
Session Chair: Paulo Roberto Motta – Professor and Former Dean at FGV-Ebape
Participants:
Ricardo Trade - Executive Director of Operations and Competition of the 2014 FIFA World Cup
Ferruccio Feitosa – World Cup Secretary for the State of Ceará
Overview
A discussion and debate on the main problems faced and the solutions found in the construction,
operation, and integration into the community of the sports arenas for this event. Academics,
practitioners and managers will be able to get to know these two public officers firsthand. Their
management skills, applied to this World Cup event, have added a new set of skills and abilities to the
organization of mega events. The idea is that the panelists will share their own experiences and their
perspectives in relation to their roles in managing such an event, with all its many particularities.
Paulo Roberto Motta – Professor and Former Dean at FGV-Ebape
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With a Doctorate and a Master's in Administration from the University of North Carolina,
USA, Paulo has been a full professor at the Fundação Getulio Vargas's Escola Brasileira
de Administração Pública e de Empresas (Brazilian School of Public and Business
Administration– EBAPE/FGV) since 1967. He was the School's Dean from 1976 to 1986
and President of CLADEA from 1980 to 1982. He is acting consultant to a number of
national and international public institutions. Paulo has coordinated more than 700
teaching and consulting projects in Brazil and in other countries, including the US, the
former Soviet Union China, Portugal, Spain and various other countries in Latin America,
Africa and Asia. He has been a visiting professor at the University of Manchester
(England), HEC Paris (France), the University of Macau (China), the National Institute of
Administration (Portugal), the University of Magdeburg (Germany) and the Andean
Simon Bolivar University (Ecuador). He has spoken at the conferences of hundreds of
national and international events, and written more than 60 works that have been
published in Brazil and abroad. Paulo is the President of the Brazilian Academy of
Administration Science.
Plenary Sessions
Ricardo Trade - Executive Director of Operations and Competition of the
2014 FIFA World Cup
Ricardo has been the Executive Director of Operations and Competition of the
2014 FIFA World Cup Brazil Local Organizing Committee (LOC) since 2010 and
was appointed LOC Chief Executive Officer – CEO, on 28th November 2012. In
January 2012, he was appointed by FIFA as special advisor to the Bureau 2014
FIFA World Cup Brazil. A former goalkeeper of the Brazilian handball team,
Trade has been involved in sports since he was 11. He graduated in Physical
Education and began working as physical trainer and team supervisor for
Brazil´s top volleyball clubs and the Brazilian Volleyball Federation, and
participated in the 1988 Olympic Games in Seoul. Also a graduate in Business
Administration and postgraduate in Computer Sciences, Trade became one of
the managers of a big events promotion company, working with beach soccer,
beach volleyball and tennis. He then opened his own company, which was
responsible for managing the Futsal League. Trade was then invited to be the
Services General Manager of the 2007 Rio de Janeiro Pan-American Games. Six
months before the competition started, he became one of its Operations
Directors. He participated in the Rio 2016 Olympic Games' victorious
candidature application. He is now a member of the Organizing Committee for
the FIFA World Cup, which includes members of previous and future Local
Organizing Committees, and is the local coordinator of the FIFA/CIES
(International Centre for Sports Studies) in Brazil. Some of the LOC's main
responsibilities include stadium monitoring and technical evaluation, safety
and security inside and immediately around official venues, the Volunteers
Program, legacy initiatives, host cities coordination, the medical program, Fifa
World Cup and FIFA Confederations Cup opening and closing ceremonies, the
Preliminary and Final Draws, logistics and the transportation of delegations
Ferruccio Feitosa – World Cup Secretary for the State of Ceará
Ferruccio Petri Feitosa, 44 years old, was born in Fortaleza, Ceará state, the
son of Raimundo Feitosa Carvalho and Eliza Gonçalves Petri Feitosa. Married
to Cristine Pinheiro Goyanna Petri Feitosa since 1993, he is father to Marcella,
Amanda and Ferruccio Filho. A lawyer with a degree from the University of
Fortaleza (Unifor), he has worked in the transport sector for 21 years.
Since January 1st, 2007, Ferruccio Petri Feitosa has been a member of the
team of state Governor, Cid Gomes. For a period of four years, he headed the
Department of Sports of the state of Ceará (Sesporte). Ferruccio Petri Feitosa
was one of those responsible for the success of the city of Fortaleza's
candidacy to act as one of the hosts to the 2014 FIFA World Cup Brasil, and he
coordinated the Investment Plan for the capital and its metropolitan areas.
Since 2007, he has been the Fortaleza Venue representative to the Local
Organizing Committee (LOC/FIFA) and the Federal Government. On January
st
1 , 2011 he was appointed Secretary of the Special World Cup 2014
Department of the state of Ceará, a post in which he has dedicated his time
wholeheartedly to the project to place the state in a position of prominence
among the 12 host cities of the 2014 FIFA World Cup Brasil™.
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Plenary Sessions
Plenary 4 - Tuesday, Oct 22, 11:30 – 13:00h
Title: Innovation, Impact and Engagement in Business Education
Participant:
Irineu G. N. Gianesi, Dean of New Academic Projects Insper Instituto de Ensino e Pesquisa
Dan LeClair, Executive Vice President and Chief Operating Officer
AACSB International
Overview
Innovation is currently a highly emphasized subject within the world of management education. In
order for business schools to foster an environment of innovation, they must be catalysts for
innovation themselves. As a result of this demand, schools face challenges to develop not only
leaders and working professionals but innovators as well. This session will be a great starting point
to discuss the vision and role of innovation and its contributions to the business community.
Irineu G. N. Gianesi, Dean of New Academic Projects Insper Instituto de Ensino e
Pesquisa
Prof. Gianesi is currently dean of new academic projects at Insper Instituto de Ensino
e Pesquisa. He is responsible for the design and implementation of new
undergraduate and graduate full time programs. He also leads the Teaching and
Learning Center, which is in charge of the assurance of learning processes and
faculty development. Professor of Operations Management and former dean of
graduate programs at Insper, Prof. Gianesi is a doctorate candidate at the Cranfield
University School of Management, UK, and has a Masters in Production Engineering
from the University of Sao Paulo and a graduate certificate in Business
Administration from Fundação Getulio Vargas. He has an experience of 25 years in
academic research and teaching and is co-author of three books in the area of
Operations Management and has 28 years of experience as a professional consultant
in large companies.
Dan LeClair, Executive Vice President and Chief Operating Officer AACSB
International
As executive vice president and chief operating officer, Dan provides leadership for
AACSB's efforts to advance quality management education worldwide through a
wide range of data, education, research, and communication services. He also
ensures that vital internal functions support a high level of service quality and
responsible governance of the organization. LeClair was the principal architect of
AACSB's Knowledge Services, which assists business school leaders worldwide to
plan and make decisions using comparable data and information about trends and
effective practices. He leads the research teams of AACSB and the Global Foundation
for Management Education (GFME), a think tank joint venture of AACSB and the
European Foundation for Management Development (EFMD), and serves on the
steering committee of the UN Global Compact's Principles for Responsible
Management Education (PRME). LeClair has served on numerous industry-wide
committees and task forces for organizations, such as GMAC®, EMBA Council,
Association of Business Schools, and Aspen Institute Business & Society Program.
22
CLADEA - Institutional Program
Sunday, Oct 20
Institutional Session 1: AACSB International
Time: 11:00 to 12:30h
Room: Búzios A
Title: AACSB Membership and Accreditation
In this session, individuals receive an overview look at the accreditation process according
to the most recent set of AACSB Accreditation Standards adopted April 2013. Develop a
deeper understanding of the philosophy behind AACSB accreditation.
Presenter: Maria Baltar, Senior Manager
Accreditation services for Latin America
Email: [email protected]
Institutional Session 2: EFMD European Foundation for Management Development
Time: 12:00 to 13:30h
Room: Búzios B
Title: EFMD portfolio of services for quality improvement
EFMD runs the EQUIS, EPAS, CLIP & CELand EDAF development programme which all aim to raise the
standards of management education around the world. The session will provide information about
EFMD portfolio of services in order to improve quality.
Presenter: Prof. Julio Urgel, Deputy Director General, Operations and Quality, EFMD
Participant: Ms. Isabel Ramos, Coordinator, Quality
Services, EFMD
Institutional Session 3 : Entrepreneurship Cladea Network 1
Title: Program of the Latin American Network of Entrepreneurship
Time: 12:30 to 13:20h
Room: Cabo Frio D
Conference 1: Entrepreneur women in Latin America. Progress and challenges.
Session open to the public
Time: 15:25 to 16:15h
Room: Cabo Frio D
Panel 1: Talk about women and business. Experience in higher education universities.
Session open to public.
Time: 16:20 to 17:10h
Room: Cabo Frio D
Conference 2: The role of women in the family business.
Session open to public.
Time: 17:15 to 18:00h
Room: Cabo Frio D
Panel 2: Challenges to women as leaders of the family business in Latin America.
Session open to public. 17:15 - 18:00 h.
24
Chair: Dr. Luis Alejandro Lagunes Toledo, División de Vinculación, Tecnológico de Monterrey
Campus Puebla
Sunday, Oct 20
Institutional Session 4 : Entrepreunership Cladea Network 2
Time: 14:20 to 15:20h
Room: Petrópolis A
Title: Assembly of the members of the Latin American Network of Entrepreneurship.
Session reserved for members.
Chair: Dr. Luis Alejandro Lagunes Toledo, División de Vinculación, Tecnológico de Monterrey
Campus Puebla.
Institutional Session 5: Emerald Publishing
Time: 15:00 to 16:30h
Room: Búzios A
Title: Guide to Getting Published
·The aim of the session is to 'demystify' the publishing process and to provide tips, insider knowledge
and key questions to maximize your chances of publication the session looks for encourage some of
you to go beyond publishing, e.g. reviewing, book reviewing, editorial roles. It is panned a Q&A session.
Presenter: André Jun, Publishing Relationship Manager at Emerald Latin America
Institutional Session 6: PRME Brazil
Time: 14:00 to 17:00h
Room: Petrópolis B
Title: Educating for Sustainability: business schools contributions to transform society
·This session will provide information on real stories of PRME-signatory schools that translated
principles into results for large companies, through the point of view of academia and the market.
Four cases will be presented: 1) ISAE / FGV and ITAIPU, 2) Fundação Dom Cabral and PRECON,
3) SESI School and SESI Paraná, and 4) Institute of Management - USP and Braskem.
Presenters: Members of the Education Task Force of the Global Compact Brazilian Committee.
PRME Chapter Brazil
Institutional Session 7: European International Business Academy (EIBA)
Time: 16:00 to 17:30h
Room: Petrópolis C
Title: Preparing for the 2015 EIBA Conference in Brazil
The European International Business Academy (EIBA) was founded in 1974 under the
auspices of the European Foundation for Management Development (EFMD) and in close
cooperation with the European Institute for Advanced Studies in Management (EIASM).
The Academy is a professional society for academics and practitioners with an interest in
the field of International Business. It has organized an annual conference since its
establishment, and the 2015 conference at PUC-IAG, Rio de Janeiro will be the 41th in the series.
Presenters:
Ronaldo Parente, Florida International University, [email protected]
Jorge Carneiro, PUC-IAG, [email protected]
Rodrigo Bandeira-de-Melo, FGV-EAESP, [email protected]
25
Sunday, Oct 20
Institutional Session 8: Cengage Publishing
Time: 12:00 to 13:30h
Room: Petrópolis A
Title: Think Tanks: a hidden field for professional activity
Think tanks or policy institutes are relevant actors in the policymaking process around the World.
They make policy analysis and engage in policy advocacy activities, bringing policy relevant knowledge
to enhance public policy debate and public decision-making. In the U.S. more than 1.800 think tanks
make research and influence policy decisions in areas such as health, education, urban planning,
environment, defense and public management. In Brazil there are only 82 think tanks, but the demand
for applied research in public matters is growing. The goal here is to present this kind of organization,
the current types of think tanks, their activities, resources, relationship with universities, government
and mass media. Examples of Think Tanks will be discussed and presented as a field for professional
activities to managers, economists, journalist, designers, and others.
Presenter: Leonardo Secchi, Ph.D., President of PVBLICA - Public Policy Institute and
Professor of Public Administration at Santa Catarina State University (ESAG/UDESC)
Institutional Session 9: Springer
Time: 16:30 to 18h
Room: Petrópolis A
Tittle: Ebooks: Introduction and Management in Academic Institutions
Discussion about evaluation, process of introduction of eBook collections in academic
institutions, and comparison between print and electronic collections. ROI case study
presentation, and steps of eBook collection implementation.
Presenters: Heloisa Tiberio and Marcio Gama
26
Volatility Transmission in Latin American Stock
Markets
SESSION 10
BANKING, ACCOUNTING & RISK
TRACK 2
Paper
Session Chair Date
Time
Room
Monday, Oct 21
08:00 – 09:30 h
Sala de Apoio 3B
Alexander Nunez Torres, University of
Puerto Rico
How Good is the Memory of TARP Benefiting U.S.
Banks?
Alexander Nunez Torres, University of Puerto Rico
Jose Cao Alvira, University of Puerto Rico
Using a broad data set, detailing information on the origination
of 2,417 mortgage loans generated by U.S. banks, we analyze
the mortgage-originating behavior of banking institutions that
received TARP funds prior, during and after the 2008 subprime
crisis. The data analyzed in this study is composed of those U.S.
residential mortgages with a 30 year fixed interest rate that were
traded in the secondary market as a whole MBS instrument of
Fannie Mae for dates between 12/1/2001 and 12/1/2012. We find
evidence that banks that benefited from TARP-funds “facilitated”
or encouraged the origination of risky mortgages prior and during
the extent of the crisis. But, this behavior stopped once the crisis
was over, accentuating the credit crunch that TARP-funds were
intended to avoid.
Measuring Bank Efficiency through Data
Envelopment Analysis (DEA) 2005-2012 Period:
Case Dominican Republic
Manuel Santana, INTEC
Rafael Molina, University of Valencia (Spain)
Dominican banking has endured major changes since 2005, as a
result, among other things, the bankruptcy of three major entities
of which occurred in 2003-2004, with a loss of nearly 20% of GDP
(Hank, 2004), the adoption of new technologies, processes of reform
and deregulation, increased concern for the improvement of its
management. In this context, the efficiency increase is presented
as one of the key objectives to achieve performance in the short
and medium term. This study has as main purpose to examine the
level of efficiency of Dominican banks during the period 2005-2012
through Data Envelopment Analysis (DEA), based on a sample of
11 banks. The results show an average efficiency of 0.940, resulting
in the Popular and Vimenca with 0.995 and 0.984 respectively are
more efficient entities.
The Impact of Changes in Relevance and Reliability
of UK Earnings on the (Mis) Pricing of Accruals
Nikola Petrovic, University San Francisco de Quito
This paper explores if the ability of accounting accruals to predict
stock returns partially depends on the properties of earnings. I
hypothesize that an increase in value-relevance of earnings leads to
higher association of accruals with subsequent returns. By contrast,
an increase in reliability of accruals measured by the relative
persistence of accruals to cash flows in future earnings should
mitigate mispricing of accruals. I use these arguments to examine
time-series variations in the UK accrual anomaly over the twentyeight year period from 1981 to 2008. Consistent with the existing
literature I document the decrease in value relevance of earnings.
In the same period, the reliability of accruals has decreased. In
contrast to US findings, the UK accrual anomaly exhibits weaker
decrease in the recent period. Consistent with my hypothesis,
the lack of a clear trend is explained by the offsetting effects of
increasing relevance and decreasing reliability of earnings.
Laura Cardona, EAFIT University
Marcela Gutiérrez, EAFIT University
Diego A. Agudelo, EAFIT University
This paper studies volatility transmission between developed and
Latin American stock markets and its evolution in time. Using data
from 1993 to 2013 and dividing it into periods of tranquility and
crisis, the volatility transmission is modeled using a multivariate
GARCH model. The results show that volatility is mainly transmitted
from developed countries to Latin America by return disturbances
rather than by pure volatility transmission. There is also evidence
that the volatility transmission is present in periods of tranquility
but also in times of international crisis. Brazil and Mexico are found
to be leaders in the region regarding volatility transmission and
are the only countries that show evidence of transmission towards
developed countries.
SESSION 27
ENTREPRENEURSHIP AND INSTITUTIONAL ASPECTS
TRACK 5
Paper
Session Chair Date
Time
Room
Monday, Oct 21
08:00 – 09:30 h
Petrópolis B
Sabrina Tabares, Universidad de Medellín
A Look at Academic Entrepreneurship: The Case of
the Business Census of EAN University of Colombia
in 2013
Leon Dario Parra Bernal, Universidad EAN
Milenka Argote, CORPOTALENTOS ONG
La Universidad EAN ha incorporado en su objeto misional la
formación de profesionales emprendedores. Tomando en cuenta
esta fortaleza, se realizó un proyecto de investigación cuyo
objetivo principal fue caracterizar a las empresas de propiedad de
los estudiantes y egresados eanistas a partir de la realización de un
censo empresarial. Metodología. Se les preguntó a los estudiantes
que respondieron tener empresa, los datos de la empresa, el nivel
tecnológico, acceso al sistema financiero, nivel de formación de
sus recursos humanos, acceso a mercados, nivel de asociatividad
de las empresas e innovación empresarial. Resultados. Se logró
censar 346 empresas de estudiantes y egresados, de las empresas
censadas 292 proporcionaron la información completa de su
actividad productiva. El mayor porcentaje de las empresas censadas
se clasificó como micro empresas con menos de diez trabajadores y
se concentró principalmente en los sectores de comercio y servicios.
Aid-For-Trade and the Small Medium-Sized
Enterprise (SME)’s Internationalization Process: A
Case Study
Sabrina Tabares, Universidad de Medellín
Edith Anzo, University of Medellin
Lina Estrada, University of Medellin
This study is driven by one research question: (1) what is the effect
of the aid-for-trade in the internationalization process of the
small medium-sized enterprises in Medellín, Colombia? In order
to examine this question, the study was developed through the
case study methodology, and the Uppsala’s internationalization
approach was taken as a theoretical framework. The results of the
research show that the success of the firm in the international market
depends on the way how the manager takes advantage of the
experimental knowledge and its introduction to the firm through
incremental decisions. For future directions, it is recommended to
use a quantitative methodology and the implementation of this
topic in other geographical areas.
Businesswomen’s Perceptions of Puerto Rico’s
Educational Needs
Agile Practices Adoption: A Reality Check in Small
and Medium Software Development Enterprises
Grisel Melendez, University of Puerto Rico
Juanita Rodriguez, University of Puerto Rico
This descriptive study aims to determine the perception of the
educational needs of women entrepreneurs in Puerto Rico. Through
a mixed methodology, using a survey protocol type, combined with
interviews with entrepreneurs, we gathered socio-demographic
data on companies and preferences on issues of training of
these women. The findings suggest different educational needs
at different stages of the business, which vary according to the
academic preparation and experience of entrepreneurs. We
conclude identifying the need for an integrated curriculum,
relevant and flexible to form these women and thus extend the life
of the businesses they lead. The implications for higher education
institutions include providing information platforms on the Web,
create curricula tempered to the business life cycle and education
of women entrepreneurs. Also, it is important to provide mentors
for those entrepreneurs.
Felipe Silva, FGV-EBAPE
Adriana Netto, FGV-EBAPE
Fernanda Burmann, FGV
Victor Braga, FGV-EBAPE
Marcos Rego, FGV
This article intended to analyze what are the main techniques
(either classic or agile) used in software development in small and
medium-sized companies, ranking them on a use-level scale and
delving into the agile practices and their level of use inside these
companies. For this research, an online questionnaire was applied,
focusing on software development professionals, evaluating the
degree of knowledge and use of the main techniques of project
management. Through the analysis of the results, it was concluded
that there is a balance between the use of agile and traditional
techniques among the respondents, showing that there is a
significant use of agile tools although there was not a departure
from the use of the classical ones.
Determinants of Social Entrepreneurship: An
Analysis at the Individual and Country Context
Design Of An Innovation Ecosystem As Export
Development Strategy
Clelia Hernandez, Monterrey Institute of Technology
Victor Gimenez, Autonomous University of Barcelona
Carles Solà Belda, Universitat Autonoma Barcelona
Social entrepreneurship (SE) is a field that is growing rapidly and
increasing attention from various sectors. However, most research
has focused on case studies. The main objective is to deepen
the understanding of social entrepreneurship and what factors
determine individual level and country level from the ResourceBased View and the Welfare Theory. To quantify this approach,
we use data from 48 countries that have been extracted from
the GEM 2009 and other databases worldwide. Using a logistic
regression model is achieved test determinants of SE. Finally,
empirical evidence generated may be useful to political decisionmakers, to scholars and to practitioner field to assess the factors
that determine the SE and act to promote SE.
Diana Lorena Pineda Ospina, Universidad del Valle
The Vision Colombia 2032 (DNP, 2008), defined as strategies to
potentiate the country’s competitiveness, the development of
world-class sectors and increasing productivity and employment
through science, technology and innovation. Therefore, the
National System of Science, Technology and Innovation SNCTeI- defined public policy as strategic to potentiate those
most international sectors.
From this perspective, knowledge
and innovation are established as an alternative to improve the
competitiveness of Colombian companies and international market
integration promising sectors of the Colombian economy. This
paper proposes the configuration of an Ecosystem for Innovation
as a strategy for export development of printing industry in Valle
del Cauca, considered a world class industry.
Effects of Intimate Partner Violence in the
Decapitalization and the Opportunity Cost of
Women Micro-Entrepreneurs in Ecuador
Aristides Vara-Horna, San Martin de Porres University
Using the National Survey of Family Relations and Domestic
Violence Against Women, with a representative sample of 3324
women, this research determines the levels of intimate partner
violence against women micro-entrepreneurs in Ecuador and
estimates the opportunity cost and out of pocket expenses as a
result of this violence. 51.1% of women who are self-employed or
are patrons, have been victims of some kind of violence by their
current or former partner, of which 54.1% had suffered physical
damage and 84.5% had suffered emotional harm As a result of
the damage suffered, 86.4% have ceased to earn incomes due
to working days left, losing an average of 54 days per year and $
371 (19.6% of the average annual salary). Out of Pocket expenses
resulting from violence, represent an annual expenditure of 185.3
dollars per woman. The average capitalization rate is 36.39%.
SESSION 50
INNOVATION MANAGEMENT
TRACK 7
Paper
Session Chair Date
Time
Room
Felipe Silva, FGV-EBAPE
Monday, Oct 21
08:00 – 09:30 h
Cabo Frio D
Innovation Capability: Financial Management in
Higher Education Institutions
Hugo Martinez, INDUSTRIAL UNIVERSITY OF SANTANDER
María Fernanda Díaz Delgado, Industrial University of
Santander
Luis Eduardo Becerra Ardila, Industrial University of
Santander
This article describes the practices and strategies for building and
developing the innovation capability in the financial units of Higher
Education Institutions (HEIs). Identifying practices and strategies was
achieved in three phases: The first consisted of a systematic review
of scientific literature to obtain the innovativeness practices. The
second stage was the setting and application of a diagnostic tool
applied in 57 HEIs of 18 Latin American countries. We developed a
descriptive analysis to verify the implementation of the practices
found in the literature within financial units. Finally, the third stage
was the application of interviews to HEIs to identify the strategies
used in the development of practices through the use of tools.
Innovation for the Base of the Pyramid: A
Categorization of Inclusive Business Innovations in
Latin America
Maria Alejandra Pineda Escobar, Politecnico Grancolombiano
Based on an inductive case study qualitative research approach,
this study makes a contribution to management literature by
developing theory for the understanding of inclusive business
models at the base of the pyramid. The task is approached by
the concurrent comparison of the theory and the data obtained
from multiple case sampling. Available literature on innovation
processes identifiable in BoP markets was reviewed and compared
against the experiences illustrated in 30 inclusive business case
studies from Latin America that had been previously documented
by recognized international organizations active in the region. The
research results allow proposing the first and second generation
innovation strategies as two identifiable categories of innovation
that have demarcated business development in the BoP.
Knowledge and Innovation (K&I) Scorecard:
Application in the Buenos Aires Technological
District
Mónica Regina de Arteche, Universidad Argentina de la
Empresa
Sandra Vanessa Welsh, Argentina’s University for Company
Marina Santucci, Argentinian Business University
We applied a Knowledge and Innovation (K&I) Scorecard for seven
companies in the Buenos Aires Technological District, instrument
developed based on the Balanced Scorecard by Kaplan and
Norton, the Club del Intelect model, and traditional financial
ratios.
The methodology was qualitative and quantitative with
an explicative paradigm for case studies. Five main indicators were
identified: Innovation salaries, Intangible assets, Training effort
level, Governmental contracts, and Sales, which were included in
a simulator model created and tested under the Vensim software.
Main results showed the most innovative companies are the ones
that use Human and Structural Capital the best, and enabled the
identification of the innovation and intangible assets types that
drive that best use of Capital. Governmental contracts showed to
influence the innovation process and the District development; and
current innovation in companies are products of own developments
in spite of joint developments with other businesses in the cluster.
Proposing a Framework for Turning Patent
Office Institutions in Developing Countries into
Instruments for Catch Up Promotion
Gabriel Cavalheiro, FGV-EBAPE
Ada GONÇALVES, Projects and Studies Brazilian Agency
There is widespread evidence that the performance of Patent Offices
strongly influences the performance of national innovation systems.
However, in a developing country context, this type of institution
has typically contributed to maintain a kind of international
‘Patent Tax’, which flows from developing to developed countries.
This paper examines the potential role of this particular type of
institution in the development of national technological capabilities
(NTCs) in developing countries. Here we propose a framework for
the management of Patent Offices that take into account the
varying level of technological capabilities in developing countries.
The implementation of this framework should contribute to speed
up industrial development by facilitating the protection and use of
intellectual property rights (IPRs) by latecomer firms.
SESSION 74
RESOURCES, DYNAMIC CAPABILITIES AND
KNOWLEDGE MANAGEMENT
TRACK 9
Paper
Session Chair Date
Time
Room
Monday, Oct 21
08:00 – 09:30 h
Petrópolis A
Hugo Alberto Rivera, Universidad del
Rosario
Dynamic Capabilities; The Source for Sustainability
upon Change
Hugo Alberto Rivera, Universidad del Rosario
Laura Figueroa Garcia, Rosario University
The Dynamic capabilities framework is an important contribution
to business strategy. Based on this premise, this paper recognizes
those competences as the consolidated theoretical basis for the
achievement of sustainability when facing change that may affect
the stability and decision making process in organizations. Given
the lack of empirical application of such concept, this document
demonstrates and identifies the tools application that this kind
of skills can provide to organizations and the instruments for
value creation. The ASOS.COM case study illustrates how to sense
and seize opportunities and threats, as well as the implication of
reconfiguration, renewal and creation of second-order competences
to deal with dynamic environments. So the capabilities created
inside the companies regarding learning and innovation, generate
business understanding and best future scenarios.
Manager-Entrepreneur Capital: Manager’s
Intangible Resources that Impact Performance of
the Organization
SESSION 93
SERVICE ANALYTICS
TRACK 8
Panel
With the increasing importance of services in the global economy,
researchers have been advocating
the development of a new
discipline, service science, to address the challenges in understanding
the fundamentals of business and public administration services and
developing appropriate theories, techniques and tools. The impact
of the internet and the technological innovations in intelligent
devices has increased dramatically the amount of available data
about how services are produced, transferred and consumed.
Whilst, in certain service areas the impact has been relatively
small, there are a number of service activities and processes where
the impact has been substantial.
The Service Analytics session
will address the challenges of uncovering useful information
from service-related data through the use of techniques from
knowledge discovery areas such as data mining, text mining, web
mining etc. Service analytics is a relatively new research area but
it is expected to play a very important role in the development of
service science in the context of developed countries as in Latin
America but also globally. The Service Analytics panel will discuss
empirical findings, methodological approaches, and theoretical
and conceptual insights related to knowledge discovery in business
and public administration services.
Date
Time
Room
Monday, Oct 21
08:00 – 09:30 h
Petrópolis C
Session Chair
Panelists
David Diaz, University of Chile
Hansjoerg Fromm, Karlsruhe Service Research Institute
Charalampos Theodoulidis, Manchester Business School
John Miles, Universidad Catolica del Uruguay
This paper defines the manager-entrepreneur capital (MEC): a
new component of intellectual capital (IC) that clusters intangible
resources intimately associated with the manager-entrepreneur.
Through an empirical study, using a causal model tested with
partial least squares (PLS- analysis), it is found that there is a
significant relationship between IC components of a company and
its business performance. The empirical study further proves that
the MEC has a positive influence on the other IC elements and,
trough them, in the business performance. Finally, we determined
the MEC key constituents that should be managed to improve
business performance.
Organizing for Commercialization Capability in
Microcredit Institutions
Ernesto Barrera, INALDE Business School - Sabana University
In this paper, the organizations studied compete at the bottom
of the pyramid (BOP) in emerging markets, trying to create social
and economic value. The empirical domain in this paper refers
to specialized microcredit financial institutions in the Colombian
landscape. The theoretical domain relies on the resource basedview of the firm, applied to the mentioned context. The unit of
analysis is the commercialization capability in its organizational
environment: organizing for commercialization capability. These
microcredit social enterprises refer to an “out of the office”
commercial human interactions and the deployment of a service
relationship between the credit analyst (employee) and the microentrepreneur (customer). The main findings are the organizational
categories that interact with each other (system) in order to create
social and economic value to micro-entrepreneurs: active corporate
governance, microcredit social strategy, management capability in
microcredit, relational culture and motivated human talent.
Performance in Recessions: The Roles of
Opportunity Recognition and Improvisation
Claudio Conti, FGV-EBAPE
Rafael Goldszmidt, FGV-EBAPE
Flavio Vasconcelos, FGV
While most firms suffer severe impacts from recessions, other firms
are less affected or even prosper in these moments. Nevertheless,
strategic management has made little progress in understanding
the reasons for these differences in performance. We build on the
Resource-based view of the firm (RBV) and its relationships with
theories on entrepreneurship, improvisation and flexibility to
create an integrative model that identifies resources, in a broad
sense, which enable superior performance in recessions. We
surveyed the characteristics and capabilities of Brazilian firms in
various industries during the 2008-2009 recession and analyzed
our data using Partial Least Squares (PLS). Our findings indicate
superior performance for those firms that have a propensity to
see opportunities, rather than only threats, and improvisation
capability for fast and creative actions. Entrepreneurial orientation
and flexibility also have indirect effects on performance.
SESSION 92
HUMAN RIGHTS AND GLOBAL BUSINESS
TRACK 10
Panel
Date
Time
Room
Monday, Oct 21
08:00 – 09:30 h
Buzios B
Session Chair
Panelists
Emily Carasco, University of Windsor
Jang Singh, University of Windsor
How does a firm ensure that human rights are respected by all
players in the value chain, irrespective of their geographical
location? It is no longer enough for a firm to engage in ethical
practices only in the functions it performs in the value chain of a
product. The ethicalness of practices throughout the value chain
should be of concern to all firms engaged in the production of a
good or service. In a globalized world it is commonplace for various
functions in a value chain to be performed in different parts of
the world. In this panel discussion it is proposed that respect and
promotion of human rights should be addressed in a manner that
begins at the global level and moves to the firm level, from the
general to the specific. After a discussion of the value chain from
the global perspective, global codes of ethics will be examined. This
will be followed by an examination of corporate codes of ethics.
The aim of the panel is therefore to examine some of the human
rights instruments that may be relevant in the value chain.
SESSION 88
POLITICS, CONFLICTS AND SOCIAL MANAGEMENT
3
TRACK 11
Paper
Session Chair Date
Time
Room
Monday, Oct 21
08:00 – 09:30 h
Buzios A
Benjamin Azevedo, FGV-EBAPETharcisio
CaldeiraPUC-RIoPatricia Gutierrez
PradaSurcolombiana UniversityMatías
SanfuentesUniversity of Chile
“La Polar, Shop and Go”: A Socio-Analytic Study of
a Corrupt Organization
Matías Sanfuentes, University of Chile
This paper is based on research about the dramatic rise and
collapse of “La Polar”, one of the biggest Chilean retail companies,
that was bankrupt at the end of the 1990s and in less than ten
years became an icon of economic dynamism and growth within
the Chilean industry. In 2011 La Polar was sued for renegotiating
thousands of customers’ overdue debts without consent, which
helped the company’s stock appreciated spectacularly, and also
led to a disproportionate and illicit enrichment of its managers.
The paper analyzes, from a socio-analytic perspective, the way in
which the particular economic, political and social Chilean context
generated the conditions for the creation of a sophisticated system
of deceit. Making use of a highly unregulated economic system
the managers established a corrupt system that was able to build
a chain of negligence, in which different key organizations got
trapped in their ineptitude as accomplices.
Comparative Analysis of Costs of Outsourcing
Transportation at the Universidade Federal de
Viçosa
Bruno Olher, Institute of Southeast Federal de Minas Gerais
Tharcisio Caldeira, PUC-RIo
Andreia Albino, PUC-Rio
This article analyzes the outsourcing process of public policy in the
form of provision of service transport at the Universidade Federal
de Viçosa. In order to stay focused on the final activities, managers
hire third parties to perform the functions of operational nature.
This process, originally known as outsoucing, began primarily in
the private sector. In the Federal Educational Institutions, there
was fostering greater in the 1990s due to the demise of senior
operational level, becoming an important management tool. Little
is known about the impact of outsourcing within these institutions.
This, this article has the objective to make the analysis of transport
costs, comparing them with the amounts paid in outsourcing fleet.
Thus the results of this study will present information for better use
of public resources.
Comparative Study of Pay As You Go System and
Capitalization System: A Case Study
Carlos Murat, University of Valparaiso
Pablo Mendez, Valparaiso University
In 1980, Chile innovates in terms of social security, stablishing a
pension system which is based on an individual capitalization and
that is administered by a board of directors with exclusive line. This
pension system, called AFP would replace the PAYG (Pay as you
go). To keep an urban worker’s wage replacement rate oscilating
between 60-70% was one of the promises of the pension system
administered by the AFPs. At 30 years of operation of the system,
the evidence shows that the average replacement rate is at 40%.
Supporters and detractor of the system argue for and against it;
however, studies of specific groups are scarce or not widespread.
The current research studies the wage replacement rate of the
professors and the administrative staff benefiting from retirement
between 2009-2011 at a Public State University from Valparaíso,
Chile.
Decision Making According to Allison: The Take
Over and Retake of the Justice Palace in Colombia
Patricia Gutierrez Prada, Surcolombiana University
This paper is a synthesis of the results of the master’s thesis in
Public Policy, whose general objective is to understand the decision
making process of the actors in the case of the takeover and retake
of the Justice Palace under the paradigm of Rational Actor models,
the Organizational and Political Governmental Process as Allison
(1988). It is important to note that the three models are basic
tools to approach the understanding of decision-making of actors
in developing or emerging facts events that mark the history of
a country, and at the same time they contribute with learning in
the cycle of public policy. The decision-making in the socio-political
context means facing socially problematic situations, which process
is fickle as government and citizens interact with the purpose of
obtaining their interests with the utmost satisfaction.
Management Challenges of the Brazilian State:
1st National Conference on Transparency and
Social Control
Maria Cecilia Bezerra Tavares, Universidade Federal
Fluminense
Vanuza Figueiredo, Macae Instituto de Metrología y
Tecnología
The work presented here is the result of two independent studies
developed within the same time period (2011-2012), on a central
theme: the 1st National Conference on Transparency and Social
Control and the impact that the mobilization of Brazilian society
in controlling public spending and fighting corruption will result
in national institutions. The data and conclusions presented here
are the result of field studies by two researchers who worked
in a participatory organization, mobilization and preparation
of proposals of the Conference, which will contribute to the
National Plan for Transparency and Social Control of the Brazilian
government. The junction of these research aims to contribute to
future Brazilian and Latin American studies about State and Society
relationship.
Public Budget with Variation Range: A Model
for Simultaneously Mandatory and Authoritative
Public Budget
Benjamin Azevedo, FGV-EBAPE
This article proposes a practical methodology for enhancement
of the Brazilian Public Budget. The proposal aims to conciliate
classically opposed positions, such as rigid versus flexible budget,
or mandatory versus referential budget execution. The proposed
mechanism, based on the establishment of a variation range for
budgetary items, looks promisingly good when exposed to common
issues on the budget area. Model strengths are its immediate
applicability to several important questions on the budgetary
arena, its gradualism and its relatively easy implementation.
SESSION 68
DISTANCE EDUCATION
TRACK 12
Paper
Session Chair Date
Time
Room
Monday, Oct 21
08:00 – 09:30 h
Sala de Apoio 3A
Ricardo Alonso Gonzalez, Finance
Department of the State of Bahia
Corporate Distance Learning: A Descriptive Study
in the Finance Department of the State of Bahia
Ricardo Alonso Gonzalez, Finance Department of the State of
Bahia
ALEXANDRE SILVA, DEPARTMENT OF FINANCE (TAX) OF THE
STATE OF BAHIA
The main goal of this paper is to investigate, through a qualitative
approach, the experience of E-learning in the Finance Department
of the State of Bahia as a mechanism for continuing education of
its employees through the many features that this new form of
teaching / learning provides. In a context of rapid technological
change and growing social demands, it becomes increasingly
important to improve the tax collection for greater efficiency,
and a means of achieving this goal is through the consolidation
of E-Learning, therefore, an important tool that enables reach a
wide audience. The results point to a promising scenario in terms
of scope and quantity of skilled people, plus a vast field yet to be
explored, however, challenges still exist to be overcome, such as the
resistance of students to this new modality and especially the high
rate of evasion.
Education and Community of Practice: An
Experience in a Business School in Rio de Janeiro
Deise Marques, FGV-EBAPE
An empirical exploratory research based in the experience of a
community of practice (COP) at a business school in Rio de Janeiro
reveals how it influences the teacher’s practice and pedagogical
conception. Taking part in this COP contributed to make the
teachers surpass their professional daily challengers and at the
same time improve the course. This kind of arrangement seems to
potential the help to identify the learning process of the scholars.
Evaluation of Distance Education as a Tool for
Curriculum Development in Higher Education
Classroom
Ronaldo Bernardo, FGV-EBAPE
Atila Indalecio, FGV-EBAPE
Samuel Vasconcelos, FGV-EBAPE
Fátima Oliveira, FGV
This paper aims to understand the vision of the school students face
forward using disciplines of EAD as a tool used in the curriculum
development process and forward the goals of higher education
institutions with the adoption of such practices. Thus, we surveyed
170 students from courses for management training three different
universities. The results indicate satisfactory levels of acceptance and
approval of semipresential methods currently used in educational
institutions studied, with average ratings about all the scale that
the students themselves, judge the quality of teaching blended.
Regarding the goals that institutions of higher learning point as
the justification for the inclusion of disciplines semipresential, there
is no consensus among students of classroom teaching that these
objectives are being achieved. These results invite a re-evaluation
of the teaching of Higher Education Institutions.
The Virtual Learning Community and Its Impacts
on Business and IT Courses
Gustavo Zurita, Universidad de Chile
Oscar Jerez, Universidad de Chile
Beatriz Hasbun, University of Chile
Social networking is now presented as a new paradigm of how we
socialize and access information. The way you can use it effectively
for learning is the current challenge of higher education. This
article presents the preliminary results of the study on the
relationships that occur within a virtual learning community in a
course of business and IT and its impact on learning outcomes. The
results show that there is no relationship between the quality of
anonymous interventions and the popularity of these within the
virtual community. The participation of women in the community
is relevant as they cause higher levels of interaction than men.
Also, there is no demonstrated linkage between the course
academic results and the participation in the virtual comunity. This
raises the need to better identify what attributes of a comment
or intervention can cause reactions in the community, and in turn
impact on student learning.
SESSION 59
THEORETICAL IMPLICATIONS AND
METHODOLOGICAL APPROACHES: ACCREDITATION
PROCESSES IN PERSPECTIVE
TRACK 1
Paper
Session Chair Date
Time
Room
Monday, Oct 21
11:30 – 13:00 h
Sala de Apoio 3A
Mario Cordova-Claudio, University of Puerto
Rico
A Study on the Use of Quantitative Methods by
Businesses in Puerto Rico
Mario Cordova-Claudio, University of Puerto Rico
Maria Amador-Dumois, University of Puerto Rico
One of the most significant responsibilities of any School, including
a School of Business, is to ensure that the teaching topics included
in its curriculum remain relevant. This requires constant attention
to the educational literature related to its disciplines, as well as
periodic contact with the community that it intends to serve, in the
authors’ case, businesses currently operating in Puerto Rico. The
authors examine the use that the Puerto Rican business community
makes of the quantitative methods’ techniques commonly taught
in most business curricula. The study also focuses on the businesses
understanding of the technique, as well as establishing a link
between the business’ knowledge of the technique and the use of it.
An ANOVA and a T-test revealed statistical differences in the usage
frequency of these techniques, and suggest that the differences in
usage may be due to the knowledge of these techniques rather
than their actual relevance.
Exploratory Study on the Internationalization of
Schools or Business Universities: A Multinational
Vision
Didimo Dewar, University of Americas Puebla
Sandra Marlene Viscarra Campos, Monterrey Tech
A content analysis is conducted in this exploratory study with the
objective of determining, with a multinational vision, the relevant
variables suggested by presidents, deans and internationalization
department heads, of universities of different regions of the
world, for the internationalization process of business schools. The
relevant variables that were established as the most important
in the internationalization process of business schools were the
following: students, faculty and courses and contents. A thorough
explanation of these variables is presented of these variables in the
conclusions. The experts addressed in the study determined, as
well, that the business schools that initiate the internationalization
process are the ones that establish the paths that they will follow
in their internationalization strategy. Conclusions of this study also
establish what are the inhibitors that affect the internationalization
process as well and provide reasons for it.
Perceptions of Rectors and Members of the
Collegiate Maximum Bodies Chilean Universities:
A View from Agency Theory
Francisco Ganga Contreras, Universidad de Los Lagos
Chilean university Governments are analyzed using the perceptions
of principals and members of the top máximum bodies collegiate,
employing agency approach, where the figure of the rector is
the agent and the principal is the máximum bodies collegiate.
Perceptions are found that confirm the agency theory which,
along with being analyzed in its epistemological validity, serves
as a tool for better governance of the university, in proposing a
series of devices that provide meaningful indicators to monitor and
optimize the tasks that question.
Sustainable Internationalization: A Challenge for
Private Business Schools in the City Rio de Janeiro
Andressa Amaya, IBMEC Business School
Luiz Flavio Autran Monteiro Gomes, Ibmec Business School of
Economics and Fianance
Antonio Freitas, FGV
Maria Augusta Machado, Ibmec-RJ
This study aims to understand the process of Internationalization
of Business Schools in the city of Rio de Janeiro; and identify if this
process can create sustainable competitive advantage. Three Higher
Learning Institutions offering Programs in Business Administration
were studied. This paper reviews the literature on the subject by
discussing the concepts of Internationalization and Globalization
and their impact on teaching activities; historical aspects of
Internationalization of Education; Internationalization strategies;
measurement models of the process; and how CAPES influences
the Internationalization process of PhD program in Business
Administration. Interviews with managers of the International
Offices were made; websites and documents were analyzed.
Several actions of Internationalization are being developed, which
allowed us to recognize the existence of the Internationalization
process and that this process contributes to building competitive
advantage.
Tensions between Administrative and Pedagogical
Discourses in Schools MANIZALES: Case 34 MEN
GUIDE
German Albeiro Castaño DUque, Universidad Nacional de
Colombia
Andres Felipe Jimenez Lopez, Universidad Nacional de
Colombia
Julio Cesar Valencia, Universidad de Manizales
While there is no universally accepted concept of educational
quality, the attempt to establish parameters and general guidelines
on the topic has been going on for some time, and is the case of
the National Ministry of Colombian Education’s Guide #34, which
creates a structure to follow for the institutional betterment of
educational groups, and which, as it is implemented and developed,
by way of quality management systems, can cause tensions between
pedagogues and administrators.
SESSION 6
CORPORATE GOVERNANCE & ASSET RETURN
TRACK 2
Paper
Date
Time
Room
Monday, Oct 21
11:30 – 13:00 h
Sala de Apoio 3B
Session Chair Joelson Fagundes Junior, State University of
Rio de Janeiro
Forecast of Insolvency: A Comparative Analysis
Between the Financial Statements for the Hits and
Errors
Joelson Fagundes Junior, State University of Rio de Janeiro
Erica Velozo, State University of Rio de Janeiro
Frederico Carvalho, FEDERAL UNIVERSITY AT RIO DE JANEIRO
Alvaro Lima, State University of Rio de Janeiro
The aim of this paper is to compare the result of applying the
model prediction of insolvency, based on discriminant analysis,
when combining indicators from the Balance Sheet (BP) with
indicators derived, either the Statement of Income, Statement of
Changes in now Applications and Resources, now the Statement of
Cash Flows. It is intended to verify that some of these statements
have compared, the best percentage of success in the ratings. We
used a sample of 50 enterprises, 25 and 25 insolvent solvent, the
latter being handled as pairs of insolvent. The model is mounted,
single based on the indicators used in many insolvency prediction,
presented in the literature review. As predicted, when summed
indicators of statements, the results produced only indicators
from the BP, the percentage rating improves. However, when
analyzed individually, the results vary according to the source of
the statement that complements the indicators from the BP.
Forecasting Financial Insolvency Models in Firms:
Evidence from Mexico
Cuauhtemoc Villarreal, University of Monterrey
In this study we analyze the efficiency of multivariable model
predictive Re-Estimated 2009 Z-Score applied to a sample of the
Mexican Stock Exchange for the period 1997-2012 and compared
their results with the proposed alternative model, The Altman Z-Score
Revisted. We analyzed twelve companies that had to be suspended
payments in any year during the period analyzed, and other twelve
companies with a stable financial situation. Subsequently financial
ratios were calculated for the implementation of the models.
The results were 56.3% overall prediction, with 75% accuracy for
predicting corporate insolvency that had fallen into receivership.
Moreover, by applying an alternative model, the model The
Altman Z-Score Revisted was obtained resulting in a 86.5% overall
prediction, furthermore the percentage of prediction for insolvent
companies was 100%.
Mergers and Acquisitions in Latin America:
Industrial Productivity and Corporate Governance
Mateo Vasco, EAFIT University
Lina M. Cortés, EAFIT University
Sandra Gaitan, EAFIT University
Ivan Alejandro Duran Diaz, Prince Sultan University
We examine the impact of industry productivity on cross-border
Mergers and Acquisitions (M&As) activity from OECD countries to
Latin-American countries during 1996 to 2010. Furthermore, we
analize the relationship between corporate governance and crossborder M&As. For this purpose, an industry-level gravity model is
used. We find that origin country’s industry productivity and high
corporate governance standards promote the cross-border M&As
activity. However, the higher capital and technology productivity,
the lower cross-border M&As activity.
Private Equity Influence in Brazilian IPOS from
2004 to 2011
Ricardo Rochman, FGV
Estêvão Passos Eller, Getulio Vargas Foundation
The goal of this study is to investigate whether the presence of
private equity funds in a company before going public affects the
long-term performance of their shares. It was used the event study
methodology to investigate the returns of a sample of 126 IPOs
that occurred between 2004 and 2011 in Brazil. It was found that
there is an abnormal return average of 3.47% on the day of release
and that over time the return becomes negative showing -15.27%
in the first year, -37.32% by the end of second year and reaching
-36.20% at the end of the third year. In order to investigate what
influences the CAR in the long run, regressions were run for
periods of 1, 6, 12, 24 and 36 months with a set of control variables.
The presence of a private equity fund was significant only after six
months after the IPO.
Testing for Intensity, Persistence and Financial
Contagion in Latin America: A New Use of the
Hinich Bicorrelation Test
Rafael Romero-Meza, Universidad del Desarrollo
Hugo Benedetti, Universidad del Desarrollo
Claudio Bonilla, University of Chile
We use the Hinich bicorrelation test in a rolling window framework
and combined it with a new method that graphically represents
nonlinear events in stock indexes. The proposed approach was
applied to detect nonlinear episodes in Latin American stocks
markets, proving able to determine their start and end dates,
intensity and persistence. The six episodes identified in the period
studied were found to be contemporaneous with international
financial crises, suggesting that the contagion caused by financial
crises may induce nonlinear dependencies. The approach is
complementary to traditional tests employed in the study of
financial contagion. The adoption of the proposed approach would
enable financial analysts and regulators to assess graphically the
state of dependence measured by the bicorrelation test in real
time.
SESSION 35
SUSTAINABLE HUMAN RESOURCES MANAGEMENT
TRACK 3
Paper
Session Chair Date
Time
Room
Monday, Oct 21
11:30 – 13:00 h
Buzios B
Mayte Garcia, EGADE Business School
A Sustainable View of HRM: Filling the Social
Research Gap
Mayte Garcia, EGADE Business School
Anabella Davila, Tecnologico de Monterrey
In organizations, sustainability tends to be addressed from the
corporate social responsibility (CSR) perspective. However, this
approach suffers from the imbalance where more emphasis is given
to the environmental pillar relative to the social one (that includes
the human side) from the sustainability triple bottom line. The
purpose of this paper is to provide evidence of HRM practices that
are associated with social and human sustainability in Latin America
in order to fulfill the social research deficit. This is achieved through
a content analysis that illustrates award winning organizations of
the PROhumana 2011CSR ranking in Chile—a country known for
its early opening of the economy, high human development index
and its continuous economic growth—implementing employeecentered HRM practices that the literature refers as central practices
that contribute to human sustainability.
Human Resources Management in Micro Projects:
Case Study from Pre-sales Area, in an Eastern
Multinational Company
Gustavo Marchisotti, FGV-EBAPE
Rodrigo Almeida, FGV
Marcos Rego, FGV
Project Management is an activity essential for the smooth running
of any project, so a challenge that requires definitions of activities,
timelines, budgets, resources, risks, scope, among other factors.
Among these other factors, the main focus should be given to
human resource. Without it, no project will bring good results,
especially when it is shared across multiple projects and clients. In
this article, the subject of human resource management is discussed
quite specific in respect of dedicated human resources (dedicate
resource to a particular project or client) and shared human
resource (use the same resource in multiple projects or customers),
in an environment of micro projects. The aim of this paper is to
identify the major difficulties in making the human resources
management in micro projects. For such a case study of an Oriental
multinational company, pre-sales area, adhering to the concept of
micro projects was used in this work.
Management Education and Professional Career
Development: The Impact of the MBA on its
Graduates’ Career Transitions
Guillermo Dabós, UNICEN
Andrea Rivero, UNICEN
Jorgelina Marino, UNICEN
María Candela Rodríguez, UNICEN
During the last few years, careers have become increasingly
variable and unpredictable, characterized by continual changes
and transitions. In this context, careers are primarily driven by the
person, not the organization, resulting in a greater number of
professionals seeking to enhance their knowledge and management
skills through business education. This paper examines the impact
of management education on professional career transitions. In
particular, this study explores the careers transitions described
by individuals with diverse professional backgrounds who have
recently graduated from one of the leading Executive MBA
programs in Argentina. Following an interpretative, grounded
theory approach, dominant typologies of career transitions as well
as individual motivations for career change emerged. Results reveal
specific patterns of career transitions (role and organizational
transitions) that graduates relate to the completion of the MBA,
particularly in terms of time and perceived impact (ex ante and ex
post transitions).
Work in the New Economy and Strategic HR
Management: How Organizations Choose among
Alternative Work Arrangements
Andrea Rivero, UNICEN
Guillermo Dabós, UNICEN
María Candela Rodríguez, UNICEN
Based on an extensive review of the emerging research on
alternative work arrangements, this paper examines how
organizations combine these arrangements (e.g., from direct fulltime employment to contract work) as well as how they balance
the costs and benefits associated with each of them to best fit their
organizational contexts. This review leads to the development of a
conceptual model to investigate strategic decision-making in the
specific domain of Human Resource (HR) management, while setting
the foundations for further empirical examinations of the model
validity, particularly among knowledge-intensive organizations.
An exploratory, multiple case study of high technology firms
in the Argentinean software industry, a archetypal sector of
the new economy, was conducted to illustrate the relevance
and applicability of the model. The present study concludes by
discussing the implications of alternative work arrangements for
strategic HR management.
SESSION 82
CORPORATE SOCIAL RESPONSIBILITY:
PERSPECTIVES AND CHALLENGES
TRACK 4
Paper
Session Chair Date
Time
Room
Monday, Oct 21
11:30 – 13:00 h
Buzios A
Lucia Barros, FGV-EBAPE
Corporate Volunteering and Organizational
Outcomes: A Theoretical Model
Lucia Barros, FGV-EBAPE
Even though the adoption of corporate volunteering programs has
become an important trend among organizations (e.g. Grant, 2012),
it is still not clear whether it benefits the employee-organization
relationship or not. Therefore, the paper discusses its possible
benefits and pitfalls and provide four theoretical propositions, which
are integrated into a single theoretical framework. Specifically, the
model links the participation in corporate volunteering programs
to organizational commitment, which can be moderated by the
experience’s evaluation; and to conflict, which can be moderated
by the support of a servant leader.
Exploratory Study of Motivations and Attitudes of
Ecological Consumers in Chile
Cristobal Fernandez, technical university federico santa maria
Jorge Cea Valencia, Universidad Técnica Federico Santa María
Paulina Santander Astorga, Federico Santa Maria University
The consumption of organic products has become a concern
for significant sectors of society. The purpose of this research
is to approach to characterize the motivations and ecological
consumer attitudes in Chile. This research involved a questionnaire
administered through a non probabilistic sample with 196 valid
questionnaires which evaluated demographic and psychographic
variables, motivations and attitudes towards consumption of
organic products. This reserach identifies that the main reason for
buying organic products is that Chilean consumers believe that
organic products are healthier, identifying, within the perspectives
of environmental concern, that selfish perspective is the strongest
among them. They also have high perceived effectiveness in their
actions and in their attitudes they have high verbal, affective and
real commitment with the environment.
Participation of Organizations in the Regional
Strategy Adaptation to Climate Change in
Arequipa
Erika Velasquez, Universidad Catolica San Pablo
Currently, Peru does not have a national balance contribute to
making decisions between institutions involved in processes
of adaptation and mitigation to climate change, a situation
exacerbated by the dependence of regional economies in economic
activities sensitive to climate change such as agriculture, livestock,
fishing, forestry and industry supply chains, services and tradedependent processing of these natural resources. This research
analyzes the participation of public, private and capacity at the
technical group in relation to the opportunities that are created
to work the Regional Strategy for Adaptation to Climate Change.
Peru is in 20 countries most vulnerable to global climate changes
localized to a tropical mountain geography with a great diversity
of ecosystems.
Perspectives, Impacts and Perceptions: The
Influence of the Aluminum Industry in Barcarena,
PA
Bruno Moreira, FGV
Raquel Castro, FGV
The paper tries to grasp what are locals’ perceptions on the impacts
of the aluminum industry in the county of Barcarena, Pará, to
assess in which ways does these ventures influence the routine of
locals and how is the relationship between these enterprises held
with the community. In order to investigate this, the researchers
visited the county, engaged in conversation with stakeholders
and accounted their views. Afterwards, the material was seen
through the methodological lens of speech analysis. By linking the
main fieldwork findings with the literature review on corporate
social responsibility, theories of power and local development,
it was concluded that although the population presented
many criticisms to the industrial impacts, they found themselves
entangled in an asymmetric relationship of power with the local
ventures and whenever a proposal of withdraw was presented they
refused it since they understood that this was their only source of
development.
Some Criticisms to Corporate Social Responsibility
(CSR) and Radical CSR as a Proposal to Overcome
Them
Eliasib Naher Rivera Aya, Jorge Tadeo Lozano University
This document compiles some criticisms of the CSR that were
found during a review of various papers. Lack of clarity of the
concept of CSR, the psychopathic nature of the corporation,
market failures that hinder the corporation does good by doing
good (profit wins over principles), the use of the CSR discourse
to hide the most vicious corporate activities, the use of voluntary
feature of CSR as an argument to get regulators do not impose
more stringent standards or laws, the manipulation of society and
external stakeholders for the benefit of the corporation, and the
use by corporations of CSR as a makeup to improve their image and
to achieve better financial results are the criticisms of CSR stated.
Following is the idea of Radical Corporate Social responsibility
(RCSR) as a proposal to overcome the criticisms expressed and
achieve genuine implementation of CSR.
SESSION 19
CONSUMER CULTURE THEORY (CCT) & DECISION
MAKING
TRACK 8
Paper
Session Chair Date
Time
Room
Monday, Oct 21
11:30 – 13:00 h
Petrópolis A
Fábio Francisco de Araujo, Pontifical Catholic
University of Rio de Janeiro
Consumer Behavior in the Property Market:
Relevant Attributes for Purchase of Flat in the City
of Rio de Janeiro
Bruno Tanure Lopes Silva, PUC-Rio - Pontifícia Universidade
Católica do Rio de Janeiro
Renata Céli Moreira da Silva, Pontifícia Universidade Católica
do Rio de Janeiro - IAG/PUC-Rio
Fábio Francisco de Araujo, Pontifical Catholic University of Rio
de Janeiro
The Brazilian property market, especially in the city of Rio de
Janeiro, after a long time, heat up again. The increase of income
of the population, coupled with easy credit and high expectations,
with the arrival of mega-events like the FIFA 2014 World Cup and
the 2016 Olympics, are considered the main causes of overvaluation
of properties. Given this scenario, this study was to investigate the
main attributes that the consumer considers a higher priority to
buy its apartment in Rio de Janeiro city. Through in-depth research,
qualitative study identified that the consumer goes through
conflicting situations of choice, when, for example, it gives up the
location attribute for an internal space according to its preferences,
since the price does not allows obtaining both. On top of that, it
is concluded that at the time, consumers will not find their dream
house, but one that just will fulfill their needs.
Consumer Engagement in a Brand Virtual
Community
Vitor Lima, FGV
Jose Mauro Nunes, FGV
In present competitive environment, it is possible to say that brands
play a key role in the full life of the organizations supporting
purchasing decisions, maintaining relationships and therefore
providing better margins. To make this possible, virtual communities
present themselves as a powerful tool for building brand equity,
because they are composed of loyal customers and, in fact, have
a legitimate interest in the values proposed. Within the context
of relationship and branding, the term engagement appears
frequently and must be understood by the cognitive and affective
commitment in the process of relationship with a brand. Thereby,
it can be considered that the mere involvement or interaction in
a virtual community of brand does not mean sustainable value to
the organization. From these assumptions, this article aims to show
how the engagement is given in a virtual community of a brazilian
brand, considering the data from its Facebook page.
Consumption in Alternative markets. A Study in
Parangaba’s Fair Using Natural Concept Maps
Veronica Peñaloza, Universidade Estadual do Ceara
Lucas Souza, Universidade Estadual do Ceará (UECE)
Felipe Gerhard, Universidade Estadual do Ceará
Marianela Denegri, La Frontera University
ricardo pintanel, university diego portales
Alternative sectors remained forgotten until the late 90’s.
Although, they have been gaining prominent attention in the
academic and entrepreneurial field on account of business
opportunity they represent. Thus, the overall purpose of this article
is to investigate, through the natural concept maps technique, the
low-income customer’s behavior within informal or non-traditional
markets concerned with the hedonic and utilitarian dimensions
of consumption. For that, we surveyed 220 consumers to inform
what are the reasons that lead them to an alternative market.
Concept maps main results highlighted that consumers go to this
kind of markets primarily due to low piece. Nevertheless, together
to the central concept of economic-utilitarian, the concept of
hedonic-festive arises as an essential attribute of the consumption.
Therefore, the individuals accomplish their purchases seeking to
increase its usefulness; however, there is also pleasure in doing
them.
Effectiveness of Placement in Movies: A Study of
Chilean Consumers
Leslier Valenzuela, University of Chile
Carolina Martínez, Finis Terrae University
Felipe Yañez, Universidad de Chile
The purpose of this study is investigate the effectiveness of
placement in movies, in relation to their influence on the memories
“explicit” and “implicit” of chilean consumers, identifying attitudes
and acceptability addition to this advertising practice. The
methodology is experimental and was applied to a sample of 205
university students. The main findings indicate that participants
exposed to placement of brands connected with history, obtain
recall and recognition rates above the placement of brand is used
by a main character, and this at a time to placement when the
brand is used as part of the background. It is further noted that
the placement produces an increase in purchase intent subsequent
participants compared to the control group. Finally, we observe the
existence of slightly favorable attitudes toward the placement.
Religion Impacts on Consumer Behavior: An
Exploratory Study in a Religious Event
Fábio Francisco de Araujo, Pontifical Catholic University of Rio
de Janeiro
Fabrício Correia Vieira, Pontifical Catholic University of Rio de
Janeiro - Department of Economics
Lucas Martins Turano, Pontifical Catholic University of Rio de
Janeiro
This study investigated the meaning assigned by young Catholics
on activities and objects of religious consumption. The aim of
this paper was to identify the impact of religion on consumer
choices, seeking to understand its influence on the construction of
individual and collective identity of such consumers. We limit the
catholic consumption culture to products and activities for religious
use, such as retreats, ritual objects, symbolic objects and instruction
objects, restricting the analysis and avoiding epistemological
deadlocks. To conduct this research, we used the ethnographic
method of participant observation in a Catholic retreat, and also we
conducted in-depth interviews with event organizers. The results
indicate four main trends related to consumption practices of young
respondents, namely: symbolism and meaning, construction and
reinforcement of identity, not consumption; seeking interaction.
The study contributes to the existing knowledge regarding the
relationship between consumer behavior and religious practices,
besides to opening new research perspectives.
Thrift Shops in Poor Communities: From Disposal
to Disposal
Barbara Levy, Pontifícia Universidade Católica do Rio de
Janeiro
Aurelio Queiroz, Coppead UFRJ
Marketing traditionally describes products lifecycle stages as
purchase, consumption and disposal. However, several clothing
donated to individuals or charities have a new lifecycle, part of
them being resold by thrift shops. This exploratory study based on
in-depth interviews and observation of local thrift shops in a lowincome community aims to investigate the market for used clothes
to better understand the behavior of low-income consumers
regarding secondhand clothes, in view of the traders of these goods.
Key findings include the formation of social networks among thrift
shop owners, even if increasing competition, but competing for
supply of goods; the quest for a market positioning; a secondary
market creation; decreasing but still present prejudice towards
secondhand clothing; the business opportunity that thrift shops
represent to the owners, and the renewed lifecycle of discarded
objects captured by thrift shops.
SESSION 76
CORPORATE GOVERNANCE AND SUSTAINABILITY
TRACK 9
Paper
Session Chair Date
Time
Room
Monday, Oct 21
11:30 – 13:00 h
Petrópolis B
Jorge Alberto Durán Encalada, Universidad
de las Américas Puebla
Alliance for Governance and Sustainable
Development to Organizations in the Forest Sector
João Bento Oliveira, Federal University of Uberlandia
Andre Menck, Federal University of Uberlandia
Adriana Prado, Antares Consulting
This paper analyzes the development of a strategic
alliance,
discussing its main characteristics to their success, the process of
choosing a partner and the impacts on corporate governance for
sustainability of an agro-forestry project. It presents the reasons for
which such a model should be adopted in case of a forest company
that has the challenge of implementing a set of activities aimed at
the development of a forest economy in the Amazon Region. In
spite of the difficulties with a first partnership, the case indicates
that an alliance model increases the chances of success. This leads
to the conclusion that, for effective corporate governance, a
model contemplating a set of necessary skills—at all levels of the
company—and strategic alignment of environmental responsibility.
The results show that analysis with a relational scope adds value
to traditional governance, thus contributing with new insights to
strategic decision making of enterprises.
Are External Directors Contributing to Mexican
Family Firms’ Diversification?
Jorge Alberto Durán Encalada, Universidad de las Américas
Puebla
Juan Manuel San Martin Reyna, Universidad de las Américas
Puebla
This study examines the role that external directors play on
implementing diversification strategies in public family businesses.
We try to define first whether the presence of external directors in
the family business board of directors becomes a crucial element
on diversification strategies undertaken by the firms. Second, we
assess the contribution of these diversification strategies on value
creation by using Tobin’s Q. The theory of agency, RBV, and the
concept of social capital provide a sound theoretical basis for
building our research hypotheses. Based on these, on the one
hand, there are some grounds to expect that the role played by
external directors will mitigate financial risks created by family
property concentration and their willingness to retain control. For
the empirical part of research we use data of 75 Mexican listed
companies during the period 2005-2011, and apply Fixed-effect
regression analysis.
Clean Development Mechanism for the Carbon
Market Penetration in Colombia
Mauricio Ledezma, Sergio Arboleda University
This study seeks to analyze the most sophisticated carbon markets;
their structures, features, products and best practices implemented
in order to identify guidelines for its penetration in Colombia. The
project also aims to propose an accounting model for each phase
of the project under the Clean Development Mechanism, in order
to reflex an accurate accounting disclousure according to the
provisions of the Law 1314 of 2009. In order to achive the above,
the study should determine the most likely scenarios of the carbon
market for the post-Kyoto period (2013 – 2020), and understand
the details of the several phases involved in such projects from
a institutional and financial point of view.This study is part of
a research project develeped by the Business School of Sergio
Arboleda University.
Corporate Government in the Colombian Finance
Industry: The AVAL Group and BANCOLOMBIA
Case 1990-2010
Guillermo Murillo Vargas, University of Valley
Jose Luis Duque Ceballos, University of Valley
Geovanny Perdomo Charry, Medellín of University
The concept of Corporate Goverment sumarizes the basic priciples
to be followed by the senior management and
controls agents based upon prestablished guidelines. However, in
order to clearly establish the notions of Corporate
Government governance codes come up which seek to improve
an enterprise’s performance, both internally and externally,
efficiently, transparently and responsibly before the society. The
present research describes the results obtained from analyzing
Colombia’s Financial Industry between 1990-2012, particularly the
AVAL groups and Bancolombia. As result, the main conclusion
obtained is that Corporate Goverment practices represent a key
factor for management, transparency and power relationships
among different social actors in the managerial exercise as
well as with different groups of interest.
Sustainable Human Resources Management: A
First Approach
Orlando E. Contreras, Industrial University of Santander
Aura Pedraza, Industrial University of Santander
Carlos Vecino, UIS
This paper recounts the evolution of the concept of Corporate
Social Responsibility into what today is known as Sustainability
Management, where the idea of a successful business from a
financial standpoint is totally compatible with the fact of creating
positive social returns and favorable impact for the environment.
The contribution made by this study is based on what through
literature is found: Sustainability is heavily leveraged through
an adequate process of human resource management, and
organizations that address such administrative practices have
been validated as an element of sustainable value creation and
often competitiveness, which could be a wortwhile process of
consolidation and convergence of ideas along with conventional
reasoning of Human Resources Management, which ultimately
give rise to what might be called Sustainable Human Resources
Management.
SESSION 15
INTERNATIONAL INTERACTION AND FDI
TRACK 10
Paper
Session Chair Date
Time
Room
Monday, Oct 21
11:30 – 13:00 h
Petrópolis C
Maribel Ortiz, Turabo University
Attitude of SME’s that Affect Internationalization:
A Comparison Study of Exporters and Non
Exporters
Most Puerto Rican SME’s have a domestic focus. This situation
require analysis of the factors that influence the decision making
process. The decision to export or not to export, can vary with the
decision making process (behavior) of the owner. The main theory
used to explain the link between attitudes and decision making
actions (behavior) to export or to refrain from exporting is known
as the Theory of Reasoned Actions (Fishbein y Ajzen, 1980). The
objective of this study is to evaluate the effect of the attitude of
the entrepreneur/owner toward export activity, toward risks and
toward innovation that may affect the behavior toward export.
The research intention is to compare the attitude of the nonexporters and exporter by the use of statistics analysis, logit. The
study revealed that the attitude toward risks is the factors that
most influence behavior toward export activity.
Latin America Strengthens Relations with India
through the BRICS, Is This Possible?
Susana Mangana, Catholic University of Uruguay
Ignacio Bartesaghi, Catholic University of Uruguay
Trade relations between Latin America and India have increased
considerably lately, although at lower rates than commerce with
China. Indeed, it is vital that Latin America does not limit itself to
China and realizes the great potential that Asia enshrines. Hence,
dedicating similar efforts and analysis to another great Asian player
such as India. The latter shares interests and strategic objectives
with Brazil, Latin American biggest economy, through instances
such as IBSA and the well known block called BRICS. Undoubtedly,
both countries occupy a high position in terms of geopolitics. Thus,
it is interesting to explore how Brazil can exploit this structure of
emerging economies to strengthen its relations with India, beyond
the economic level, while trying to achieve that resulting benefits
have an impact in the region.
Sustainability Standards and International
Presence of Chilean Wine Industry
Sammy Liberman, Universidad Finis Terrae
The sustainability initiatives and practices developed by Chilean
wine companies have increased considerably in recent years;
however, the wine industry has a misperception of the real impact
of these practices on their performance in international markets.
Using the data base provided by ProChile between 2002 and 2012,
this research seeks to determine the real incidence of sustainability
certifications and accreditation,
in the international expansion
of Chilean wine companies, as well as verify, the explanatory
power included in these standards in relation to the level of the
international expansion of this segment of companies.
SESSION 71
GENERAL APPROACHES TO IMPROVE EDUCATION
TRACK 12
Paper
Session Chair Date
Time
Room
Monday, Oct 21
11:30 – 13:00 h
Cabo Frio D
Simone Mello, Grande Rio University
A Show of Cocoa
Simone Mello, Grande Rio University
Davidson Freitas, Grande Rio University
José Rezende, UNIGRANRIO University of Grande Rio
This teaching case presents the trajectory of the chocolatier
Alexandre Tadeu da Costa and of his shopping and franchise
system, the Cacau Show, to characterize the activity of a Brazilian
entrepreneur and the results obtained from, mainly, the schools
portrayed in the Mintzberg’s work — Strategy Safari (MINTZBERG,
AHLSTRAND and LAMPEL, 2000)
— focus on design and
entrepreneurship. The use of the case in the classroom should
lead students to identify alternatives and take decisions about
positioning for sustained development of competitive advantages,
support logistics competence and possible approaches to the
foreign markets. The case is a “secondary data” (LEENDERS &
ERSKINE, 1989), developed from information available in regular
media specialized in business.
A Theoretical Analysis for Studying the Impact
of Information Technology in Education in Latin
America
Mauricio Vasquez, University of Puerto Rico
Melike Findikoglu, Technion Israel Institute of Technology
This paper brings further discussion to the relationship between
information
and
communication
technologies
(ICTs)
and
development, concentrating on education in developing countries.
Authors explore technology deployments in education mainly in
Latin America to propose reasons why ICT transfer approaches
have failed to provide sustainable advancements in education.
Two factors are developed in this study: the careless import of ICTs
without considering the social and environmental conditions in
which technology is being deployed, and the cultural gap between
teachers in Latin America that poses several challenges when digital
immigrants try to educate a new generation of digital natives.
Gaps in Tourism Higher Education: A Comparative
Study between Guadalajara (Mexico) and Lima
(Peru)
Otto Regalado, ESAN University
Miguel Angel Montoya, Tecnológico de Monterrey
El turismo es una actividad económica generadora de divisas y
promotora de fuentes de empleo para la población. El presente
paper (resumen extendido) tiene como objetivo principal conocer
si existe una brecha en la oferta educativa en turismo brindada
por las universidades e institutos técnicos y el mercado laboral. La
investigación se realizó en dos partes, la primera de ellas consistió
en levantar información secundaria, donde se realizó una revisión
de literatura exhaustiva encontrándose poca investigación sobre
el tema en México y en el Perú; y la segunda parte, consistió en
realizar una investigación cualitativa de carácter exploratoria,
donde se efectuaron, en cada ciudad, entrevistas semi estructuradas
a 20 expertos de los sectores público, privado y académico. Para
analizar las entrevistas en profundidad realizadas se utilizó el
análisis de contenido buscando la interpretación de los discursos
con el método deconstruccionista.
Puerto Rican Employees’ Local Adaptation to
Multinational Companies’ Corporate Culture:
Idioms Usage and Business Etiquette
Anamari Irizarry, University of Puerto Rico Rio Piedras Campus
Linda Clarke, University of Florida
Daniel Bonilla, University of Florida
The present paper deals with the degree of local adaptation of
Puerto Rican employees to the corporate culture and business
etiquette of the foreign multinational companies in which they
work in Puerto Rico. Specifically, this will be measured by the degree
of familiarity of business idiomatic expressions of the Puerto Rican
employees and through the rate of familiarity of proper business
etiquette behavior observed in their companies. This is research is
an adaptation of the current research in process.
The Simulation Games: Educational Tools for the
Understanding and Development of Concepts in
Management and Marketing
Santiago Roldan Zuluaga, University Autonoma of Occidente
This teaching case introducing an illustration of how it can
be incorporated as business simulation games as part of the
contribution to pedagogical practices in management and
marketing courses at universities. It also breaks down the impact
on the cognitive development of the course to propose scenarios
and situations for the understanding and development of concepts,
core competencies where the subject is raised to potentiate the
effect of evidence on the strategies used by students when it comes
making a decision.
SESSION 57
INTERNATIONALIZATION OF BUSINESS SCHOOLS:
TRAJECTORIES AND EXPERIENCES
TRACK 1
Paper
Session Chair Date
Time
Room
Monday, Oct 21
16:30 – 18:00 h
Petrópolis B
Alex Faria, FGV-EBAPE
Internationalization, Productivism and
Accreditation: Who can Classify Knowledge and
Educational Institutions?
Alex Faria, FGV-EBAPE
rafael alcadipani, FGV-EAESP
Sergio Wanderley, FGV-EBAPE
In a moment that Latin American authors suggest that the criteria
for the production and dissemination of management and
organization knowledge (MOK) tends to subalternize anything that
is produced beyond the language basis emanated from the North,
and that authors from the North condemn the perpetuation of the
same power basis in a process of neocolonialism, we should question
ourselves on which patterns are we supposed to internationalized
MOK produced in Latin America and which are the effects in our
institutions if we acritticaly adhere to international accreditation.
We understand that the prevailing crisis of Euro-American MOK
demarcated by the financial crisis initiated in 2008 represent a
unique opportunity for Latin America to bring to the to the fore
MOK produced in the region in order to foster pluriversality in a
world where many knowledges can coexist.
Results of Academic Modernization to Face the XXI
Century
Eduardo Villegas, Universidad Nacional de Colombia
Vicente Ortega, Universidad Nacional de Colombia
La Universidad Nacional de Colombia as the main educational
center of the country, and one of the oldest has undergone several
changes and updates over its 146 years of existence, allowing it
to be now the main center for studies and research, with a high
Quality Institutional and each of its programs, finding that the
School of Management of Manizales has not been immune to this
transformation, and has constant updates that allowed to be at
the top nationally, with high internationally renowned. To achieve
these goals the Faculty of Administration in conjunction with the
entire institution has developed multiple changes and updates,
which have occurred since the rules, regulations, curricula content,
teaching strategies, among others, thus enabling the Faculty of
Administration to stay ahead in the Country.
The Impacts of Globalization on the
Internationalization Process of Management
Education Programs
Ana Celano, FGV-EBAPE
Ana Guedes, PPGA/UNIGRANRIO
The purpose of this essay is to question the impacts of globalization
on management education, based on changes in the production
and consumption of knowledge in the contemporary international
context. Grounded in the literature reviewed, we intend to
propose a research agenda aimed at understanding how and why
international masters programs of management education are
included in this new global agenda that aims to reach emerging
countries such as Brazil, India and China.
The International Accreditation: The Path to
Establish Global Partnerships to Assure Academic
Quality
Carlos Villatoro, ESI School of Management
Globalization changes the world and therefore the education.
Latin America has the urgent need to be global in that context we
have to do substantial changes in our educational systems.
As a
school of business we must be the example for other faculties in
the internationalization of our programs. One of the advantages
of been accredited by a specialized and international accreditation
body is the possibility to belong a global network with which
to share the same academic quality criteria. The International
Assembly for Collegiate Business Education (IACBE) is the leading
outcomes-based professional accrediting organization for business
programs in student-centered colleges and universities throughout
the world. Through IACBE, the school of business can establish
international partnerships in order to help them to be global. The
accreditation demonstrates the adherence to commonly good
practices, increases the reputation to business schools, external
accountability, and continuous improvement.
The Internationalization of the Educational
Organization as Driver of the Improvementent of
the Management Schools
Luis Felipe Agramunt, Universidad Nacional del Litoral
Carlos Beltrán, Faculty of Economic Science
Julio Theiler, National University of Litoral
Maria Andres, Faculty of Economics - Universidad Nacional del
Litoral
Romina Cascino, Universidad Nacional del Litoral
The Management Schools (EAd) are shown in many cases as
“international”. For this purpose they incorporate international
dimension content, teachers of third countries as guests, research
with members from different countries, promote academic
exchanges and offer courses in more than one language. However,
none of these elements in themselves imply that these EAd are
engaged in a process of internationalization of the institution they
belong to, nor benefit from it to improve or expand their offerings.
In Argentina, the Universidad Nacional del Litoral (UNL) has one
of the most advanced internationalization processes and this has
helped considerably in recent years the process of consolidating
its EAd.
The strength of this process in recent years has resulted in a
significant improvement being the main benefit obtained is the
definition of strategies and courses of action to take advantage of
it and be positively projected in the medium and long term.
SESSION 36
MANAGEMENT : STRUCTURE & CULTURE
TRACK 3
Paper
Session Chair Date
Time
Room
Monday, Oct 21
16:30 – 18:00 h
Buzios B
Lina Nakata, Universidade Federal de
Uberlândia
Academic Production Analysis on International
Management of Human Resources between 2001
and 2011
Natacha Silva, Universidade Presbiteriana Mackenzie
Ademar Orsi, University Presbyterian Mackenzie
Lina Nakata, Universidade Federal de Uberlândia
The globalization represents not only the growth in mobilizing
capital and products, but also the movement of workers in
different markets. The aim of this work was to analyze the
national and international academic production on international
management of human resources between 2001 and 2011. For this,
we used the bibliometrics, because it is a technique that intends
to identify the trends and the knowledge growth in an area. The
international management of human resources is the process of
development and implementation of the best people management
practices in the multinational companies of different countries.
There are few studies about international management of human
resources models, as the expatriates issue is more emphasized.
We understand that the theme of international management of
human resources is a very propitious field for new investigations,
enabling the deepening on the Brazilian reality, and compare it
with other countries.
Conceptual Model to Examine the Relationship
Between Athletes’ Emotional Intelligence and
Performance in Puerto Rico
Luis A. Mondríguez, Universidad del Turabo
Isabel Rivera, Universidad del Turabo
Emotional intelligence looks as a relevant skill in sports and
management.
The ability of athletes to control their emotions
during a sport competition may help them in decision-making.
The purpose of this study is to investigate the relationship
between players’ EI and individual performance at the professional
basketball level in Puerto Rico. This conceptual model contributes
to the existing literature by expanding models for EI and team
performance.
This study makes several contributions to sport
management research and practice. The proposed framework will
be tested using a quantitative approach. The Modified Version of
the Emotional Intelligence Scale instrument will be given to 100
basketball players to measure their EI.
Individual performance
will be measured by using the formula that has been designed to
measure individual performance at the French National League of
Basketball.
Interpreting the Seventh Art Organizations:
Interface Between Culture and Metaphor
Cintia Medeiros, Federal University of Uberlândia
Thais Andrade, Federal University of Uberlândia
Valdir Júnior Machado Valadão, Federal University of
Uberlândia
Edileusa Godói, Universidade Federal de Uberlândia
Esther Solano, Universidade Federal de São Paulo
Our aim is to explore organizational metaphors and its interface
with the culture, analyzing an movie whose plot has an
organization as a backdrop. The film and television transformed
societies in visual cultures, and representations of real substitute
for experience, including that which occurs in the organizational
space. Thus, it is possible to think of the film as a representation
that reflects also the organizational reality, being able to offer
insights and help in thinking about the issues in the context
of production organizations, as that decodes representations,
constructions and deconstructions. We performed the analysis of
the filmic kind content analysis of a film, following a script drawn
from the organizational metaphors proposed by Morgan (1996).
We present our interpretations of an organization portrayed in
the film industry, pointing out that the film can be valuable tool
to explore the construction of realities and understand various
aspects of the organizations.
National Culture Aspects Evidenced in an
Organizational Climate Survey: A Comparative
Study in Seven Countries
Lina Nakata, Universidade Federal de Uberlândia
Natacha Silva, Universidade Presbiteriana Mackenzie
Edileusa Godói, Universidade Federal de Uberlândia
Mankind has experienced a paradigm change that affects the
culture in organizations and hence their management models. We
aimed at analyzing national culture aspects through organizational
climate variables, comparing culturally distant countries. This study
has a quantitative approach. Data were collected in 434 companies
located in different continents. We evaluated the statistical
description of the variables from the Hofstede model, considering
three dimensions: power distance, individualism and masculinity.
The results revealed similarities (two in three points for France,
Brazil and India), but also differences (no point in common for
Japan). When we analyzed dimensions and statements about the
perception of the work environment, we also highlighted some
points in common, and some dissonant.
SESSION 81
CORPORATE SOCIAL RESPONSIBILITY AND
BUSINESS COSTS
TRACK 4
Paper
Session Chair Date
Time
Room
Monday, Oct 21
16:30 – 18:00 h
Buzios A
Maria Cristina Bustillo, ASCOLFA
Analysis of the Actions in the Chain of Providers
within the Framework of CSR at The Hotel Las
Americas Global
Diego Cardona, ASCOLFA
Maria Cristina Bustillo, ASCOLFA
Zilath Romero, Business administration association of
Colombia
This research aims at enquiring into the social practices
implemented by the Hotel Las Americas, identifying the programs
contained in the CSR framework being implemented by such
an organization, and identifying those responsible for their
enforcement; All of this will allow the researchers to contrast the
different existing theories around the CSR issue along with the
institutional principles and actions pursued by the hotel including
its stakeholders, The results of the research will have suppliers as
the dimension targeted by the hotel organization’s social practices
and that includes an analysis of the company’s documents, an
in-depth interview. Likewise, by implementing the case study
methodology, the researchers will engage in deepening more on
the level of ownership and understanding of those responsible for
enforcing the administrative actions within the CSR framework,
besides determining the
stakeholders’ perception of such social
practices
Business Costs of Intimate Partner Violence against
Women Exporters in Peru
Jazmin Ponce Gómez, San Martin de Porres University
In Peru, 38% of women have experienced some episode of intimate
partner violence. In this context, is high probably that women
exporters in Peru are victims of intimate partner violence. This
study seeks to determine the costs of intimate partner violence
against women exporters in Peru, estimating the opportunity cost
and descapitalization. Depth interviews to women exporters will be
conducted in order to determinate the levels of intimate partner
violence experienced and its psychological and physical damage.
Subsequently, the opportunity cost will be calculated through the
days due to disability to work or immobility. Descapitalization will
be calculated by the costs due to specialized care to address the
psychological and physical damage. The results of the study aims
to prove that the business costs of intimate partner violence on
women exporters causes high financial damage to the sustainability
of their businesses
Corporate Environmental Management in the
Banking System: A Case Study in the City of Santa
Maria
Dario Moreira Pinto Junior, University Center Geraldo di Biase
Welington Leoncio Costa, UNIVERSITY CENTER GERALDO DI
BIASE
Antonio Carlos Breves de Souza, UNIVERSITY CENTER
GERALDO DI BIASE
Every time the organizations around the world are devoting much
of their time concerned with sustainability. This dedication is
mainly from business needs to ensure its resources in a sustainable
behavioral change and the customers of today are increasingly
demanding a commitment to the environment. Although not
recent, and has been treated by many in the past as a matter of
ideological environmental groups that do not accept the modern
society of consumption, the concern for environmental preservation
is now a growing importance for companies. An important aspect
to be observed in contemporary environmental issue is the degree
of increasing of managers in the search for environmentally
appropriate solutions to the problems of production, distribution
and consumption of products and services. This work is a study of
the interests of the stakeholders of the banking sector that use the
environmental management to attract new customers.
CSR in the Colombian Oil Industry, from the
Organizational and Institutional Change
Perspectives: Case Studies
Guillermo Murillo Vargas, University of Valley
Monica Garcia Solarte, Valley University
Andrés Azuero, Universidad del Valle
The present research explains how institutional changes and
their
ncidence on Corporate Social Responsibility generate
organizational change processes within the Colombian oil industry
from three representative case studies in the sector (Ecopetrol,
Petrobras and Pacific Rubiales), being the first one from Colombia,
the second one from Canada and the third one from Brazil. This
work was begun by reviewing different authors and perspectives
regarding Corporate Social Responsibility as well as institutional
and organizational change. We tried to incorporate the most
representative perspectives, always making empahsis on what is
understood as Corporate Social responsibility in the oil industry. This
work present the role that the oil industry plays in the colombian
society, characterized by multiple issues and social changes, where
the hydrocarbon sector is one of the most important ones to the
economy.
Influence of Corporate Social Responsibility on
Corporate Reputation and Financial Results
Leslier Valenzuela, University of Chile
Mauricio Jara, Universidad de Chile
Francisco Villegas, University of Chile
The objective of this research is to examine whether the
implementation of social responsibility practices influence on
corporate reputation and the value of the company, applied to
a sample of 55 Chilean companies. Qualitative analysis identifies
relevant dimensions used by companies in Chile and quantitative
analysis examines the influence of these dimensions on corporate
reputation and financial performance. The study reveals that
there are differences in the dimensions that include companies in
their CSR strategies and the influence on the financial results for
companies that perform actions in four dimensions: social, ethical,
environmental, collaborators. These dimensions influence the
annual performance of actions (PA) and the Market to book (MTB),
while sales growth (SG) would be for the ethical dimensions and
partners.
The Innovation in Social Responsibility that
Generates Competitive Advantage: SMEs -Peru
Edwin Dionisio Cuba Guevara, Catholic University San Pablo
Es una investigación que sistematiza el conocimiento en la
implementación de sistemas de gestión para PYMES interesadas en
hacer de la Responsabilidad Social Empresarial , parte de su gestión,
considerando que la ética y las buenas prácticas, corresponde
a todo tipo de empresas, sin importar su tamaño, se convierte
para las PYMES en una oportunidad, a la que se puede acceder
con iniciativa, creatividad e innovación, más que con recursos. Las
PYMES constituyen un sector fundamental de nuestra economía
y su labor en materia de responsabilidad social no sólo genera
beneficios para su gestión, sino que constituye también un aporte
para toda la sociedad. El propósito del estudio fue abordar el
concepto de Responsabilidad Social Empresarial, aplicado en la
práctica de las PYMES, a la luz de los avances y limitaciones de las
prácticas empresariales responsables y determinar su particular
vinculación con el desarrollo sostenible.
SESSION 52
MANAGING IT
TRACK 7
Paper
Session Chair Date
Time
Room
Monday, Oct 21
16:30 – 18:00 h
Cabo Frio D
Andrea Hurtado Ayala, Universidad del
ValleJose Mauro NunesFGVJorge Luiz Tesch
SantosBrazilian Navy Finance Directorate
Absorption Capacity of Knowledge in the Service
Sector in Colombia
Andrea Hurtado Ayala, Universidad del Valle
Carlos Hernán González Campo, Universidad del Valle
The Dynamic Capabilities Theory states that to adapt to market
and gain competitive advantage, companies must develop skills
to acquire new resources and reconfigure existing powers. The
absorptive capacity of knowledge is a recognized dynamic capacity
to promote learning and use of external knowledge. This research
builds an indicator of absorptive capacity of knowledge based on
the definition and scales proposed by Zahra and George (2002),
applied to data from the Survey of Development and Technological
Innovation held in Colombia (EDITS III) for the sector services during
the period 2010-2011. You get an insufficient level of knowledge
absorption capacity, highlighting the sub-parts, aviation and
environmental management services to possess greater ability to
manage knowledge, reflecting the need for public policies that
foster knowledge generation activities and innovation in this
sector.
Evaluation of Rendering Military Organizations
of Services (RMOS) Economic Performance by
Executive Dashboards
Jorge Luiz Tesch Santos, Brazilian Navy Finance Directorate
Renato Santiago Quintal, Financial Directorship in Brazilian
Navy
Maria Santos, FINANCIAL DIRECTORSHIP IN BRAZILIAN NAVY
Esdras Carlos de Santana, Brazilian Navy Finance Directorate
Marcelo Davis, Brazilian Navy Finance Bureau
The subject of this article is to explore what are the possibilities
and limitations of the use of a computerized system of executive
dashboards to evaluate the Rendering Military Organizations of
Services (RMOS) economic performance. This research is classified
as
qualitative,
non-experimental,
exploratory,
bibliographic,
documentary and case study. The main findings are associated with
the fact that the use panel indicators allowed for more accurate
monitoring, and in the shortest time, the performance of the
RMOS; viewing the most current and critical of their economic
situation, allowing the identification and timely recommendations
corrections; integration of information in a data platform safer;
creating historical series for the preparation of studies and works
with applications in Brazilian Navy and academia, and finally,
facilitating the reading of the indicators for the use of new graphics
and images in metrics representation.
Leadership in Technology
Antonio Cevallos, UEES
The purpose of this paper is to present a theoretical review of
the most important aspects that contribute to a new research
perspective oriented technology leadership in organizations.
This raises the need to create a reference model whose metrics
to determine and identify technology leadership according
to the current conditions of organizations, emphasizing the
importance of technology as a distinctive element in the search for
competitiveness. It is concluded that it is important to think and
establish patterns that make organizations are considered a leader
in the technological context.
Strategic Information Management in Company X
Otavio Serra, FGV
Jose Mauro Nunes, FGV
Company X (fake name for privacy reasons), a company in the
technology sector, was founded in August 2010 by a young visionary
who identified the possibility of acting in the digital book market as
a distributor. The quality of information and the speed with which
they are generated directly impact the business and consequently in
the decision making. There is a gap in the company for acceptance
of these new features, and in order to be used at full power and
integrated management that allows a gain in productivity of teams
and their areas. The current design and structure of “technology”
in the company is doomed to a niche “IT” that is stereotyped and
seen as an area of the company to solve network problems as
computer installation and programming complex systems. There is,
however, a role in the technology-oriented counseling or coaching
technology, with respect to the “soft” technology.
The Role of Absorptive Capacity on Organizational
Ambidexterity - A Network Context
Frederico Moreira, Federal University of São Carlos
A major advantage of organizations that interact in networks
can be to reach the ability to be ambidextrous (ambidexterity). In
other words, simultaneously, they can innovate continuously from
the inner knowledge, already consolidated and from external
knowledge acquired. This research project presents a model with
three hypotheses that expand the concept of realized absorptive
capacity as a mediating variable of ambidexterity. Based on social
capital theory, the model applies two important variables that
moderate the transition between potential absorptive capacity
and realized absorptive capacity - communication structure and the
nature and distribution of expertise, both occurring at the level of
the individuals involved in the interactions between the networks.
Expected contribution to the theory comes from the empirical
test of this model by means of the nonlinear structural equation
modeling technique.
The TV Commerce as a Tool for Desicion Making
Castaño Franco Alejandra, National University of Colombia,
Manizales
Today’s world is full of changes most of them are technological,
those bring with them useful tools as TV Commerce is. The
consumer is mind changer and now, in the XXI century, has become
more demanding, therefore is important to get correctly to him, by
the TV Commerce it generates benefits for both client and for the
company, because can define with more clarity which is the market.
Ideally is that each day, by the method of create new platforms that
helps to create a new profiles, it personalizes the consumer. This
text shows how plenty companies are strongly betting to this new
trending, because is not external that globalization makes us to
be more updated. But, above all, this paper also shows limitations,
and the clear unknowledge of this tool as decision making of the
consumer
SESSION 32
INTERNATIONAL MARKETING
TRACK 8
Date
Time
Monday, Oct 21
16:30 – 18:00 h
Paper
Session Chair Room
Petrópolis A
Juan Carlos Sosa Varela, Turabo University
Consumer Perceptions of Private Labels vs
National Brands
Patricia Femenias, Universidad de Puerto Rico
Claudia Serrano, Universidad de Puerto Rico
María Santos-Corrada, Turabo University
Angie Lugo-Salls, Factory of Service
Juan Osorio, Universidad del Turabo
Edgar Rodríguez, Universitario of Turabo
This study was conducted to investigate some of these specific
factors that influence the Private Labels brand image and the
consumer choice between Private Labels (PL’s) and National
Brands (NB’s), specifically characteristics of consumers, their socioeconomic status, store image, perceived quality of PL’s and NB’s,
prices, packaging, and the difference between product categories.
The Puerto Rican sampling frame was of a convenience sample
of 550 consumers. The questionnaire consisted of five-point
Likert-type scale items that measured the factors that motivate
consumers to purchase PL’s and NB’s. Twelve factors were tested to
see which ones influenced the purchase decision of a Puerto Rican
consumer. The results indicate that product quality, social aspect
and loyalty affect positively the attitude toward NB’s. Meanwhile,
social aspect, price/quality and PL experience affect positively the
attitude toward PL brands.
Dimensions on Global Brand Equity - A Conceptual
Study
Mario Divo Motter Junior, FGV-EBAPE
The marketing practitioners are always demanded to lead brand
management processes, working to add value to a brand. Actually,
the brand is measurable as equity, and there are companies that
include its value on the balance sheet. To make projections of a
brand value, the main institutes interpret that communication
and the interaction with the stakeholders strongly influence the
brand equity, an asset that indicates a value, monetary or not. The
game can be more complex if we look what might happen to a
global brand at an international level. In times of governance,
brand communities and social responsibility, the concept of “citizen
brand” aggregates a real value to the brand, a value embedded
in an economic system which is increasingly dynamic and global.
Based on a literature review, this conceptual paper intends to
propose an integration to better understand the main constructs
that influence the brand equity.
Perceived Cultural Proximity and Its Marketing
Implications
Carmen Espina, University or Puerto Rico
Camila Espina, University of Syracuse
The new globalized markets and their interconnectedness entail
new challenges for academics and industry practitioners. Of special
interest are the cultural nuances that may determine whether
enterprises rise or flourish in global, national or regional markets.
The current study is mainly concerned with perceived cultural
proximity, the extent to which people perceive their culture as
similar or different to another one, and levels of interaction, the
different factors and dimensions that comprise an individual’s
overall experience with another country – and the marketing
implications of these processes. The relationship the United States
currently maintains with one of its commonwealths, Puerto Rico,
presents a unique and interesting opportunity to explore the
dynamics of perceived similarities and experiences. To that end, this
study employed an online survey to measure and contrast levels of
interaction as well as perceived cultural proximity of Puerto Rican
and American culture from the Puerto Rican vantage point.
Perceived Justic & Emotions in Brazilian,
Colombian, and Puertorrican Companies: A
Multinational Assessment for Service Settings
Flávio Brambilla, Lutheran University of Brazil
Mario Giraldo, Northern University
Goran Svensson, Oslo School of Management
The purpose of this research is to test a construct of perceived justice
and emotions and its dimensions in negative service encounters
across Brazilian, Colombian, and Puerto Rican telecommunication
companies. Also to compare similarities and differences of
perceived justice in negative service encounters in these countries.
The researchers applied convenience sampling and 1,023 useable
questionnaires were obtained. The findings indicate that there is
a significant difference on the level of perceived justice between
Puerto Rican, Colombian and Brazilian customers. Also, that there
is a significantly difference in 18 negative emotions between
Puerto Rico, Colombia and Brazil. The dissimilar means support the
assumption that exist differences in negative emotions on customer
across countries. The empirical findings provide satisfactory validity
and reliability across three countries, but there are acknowledged
research limitations. These offer an opportunity for further research
to verify or falsify the validity, reliability and generalization of the
current findings.
The Influence of Country Origin on Purchase
Decision of a Brazilian Rancher
Carolline Picolli, ESPM
Eduardo Eugenio Spers, Superior Faculty of Advertisement
and Marketing
This research has as objective to get propositions about the
influence in the country of origin of agricultural input company
in the purchase decision of the Brazilian rancher. The method
used followed three steps. The first one was a structured personal
interview by a script following the criterion of the method of image
configuration. Then was applied a questionnaire with a scale based
on bipolar adjectives. The third step was used the technique of
conjoint analysis considering three levels of attributes identified
as key in a herbicide. Through analysis of data was possible to
obtain five propositions: there are important differences and even
opposite relations between the image that sets a national crop
protection’s company and international one; the importance of
technical assistance and price in relation to country of origin on
the decision purchase; image of products from China and U.S; and
image of herbicide for pasture.
SESSION 94
NEW TEACHING AND RESEARCH CHALLENGES FOR
PUBLIC ADMINISTRATION IN BRAZIL
TRACK 11
Panel
Date
Time
Room
Monday, Oct 21
16:30 – 18:00 h
Petrópolis C
Session Chair
Panelists
Lindijane Almeida, Universidade Federal do Rio Grande do
Norte
Efrem de Aguiar Maranhao Filho, Federal University of
Paraiba
Henrique Heidtmann Neto, Getulio Vargas Foundation
Magda Lúcio, Brasilia University
Kamila Oliveira, Universidade Federal de Minas Gerais
Patricia Vendramini, Universidade do Estado de Santa
Catarina UDESC/ESAG
Due to many social, economic and technological transformations in
the 20th century and beginning of 21st century, many educational
institutions seeking to improve the quality of their graduating
students, have adopted multi-disciplinary and interdisciplinary
systems in their pedagogical projects.
The Brazilian educational
system is based o rigid regulations and bureaucracy which causes
many governance problems that prevent from keeping up with the
current social, economic and technological trends. In this panel
we discuss and compare the demand of the Minister of Education
in Brazil with the demands of the market for graduating students.
Leonardo Oliveira, FGV
Flavio Vasconcelos, FGV
In this article, we seek, through an exploratory study to identify
some of the factors that influence the student´s scientific publication
rate in postgraduate courses. Items relevant to the curriculum of
teacher as overseas training, scientific productivity and teaching
experience, as well as items relating to the structure and quality of
the classes, as the requirement of a final paper, perception of class
quality by students view, number of students in the classroom and
dedication to the discipline are used as empirical basis in the form
of independent variables in a linear regression analysis in order to
predict student´s scientific publication rate.
SESSION 66
LEARNING ASSESSMENT AND SUCCESS FACTORS
IN EDUCATION
TRACK 12
Paper
Session Chair Date
Time
Room
Monday, Oct 21
16:30 – 18:00 h
Sala de Apoio 3A
Leonardo Oliveira, FGV
Academic Authors’ Rights: Authors Versus
Publishers?
Liliana Luchi, IAE Business School
Miriam Pirela, IESA School of Management
In the last decade, there has been an increase in the differences
between academic writers and publishers regarding author rights,
as their points of view and needs differ so much from one another.
It is common practice that when an author publishes some work, his
publishers ask that the copyright be transferred to him. This transfer
of ownership usually affects their access and use of rights. Most
academic authors need to publish for tenure and other academic
reasons. They also must do so in well recognized publications and
with a high impact factor. These are mostly published in countries
where Anglo-Saxon law allows full transfer of rights. On the other
hand, publishers need to profit from the publications. These two
worlds may seem incompatible, but in the last few years different
initiatives have emerged to solve these conflicts and preserve
author rights.
Determinants of Success of Students in Higher
Education
Leidy García, Universidad Católica del Maule, Chile
Arcadio Cerda, Universidad de Talca
Patricio Aroca, ADOLFO IBANEZ UNIVERSITY
The paper analyzes the determinants of success of students at
the University of Talca, via individual, academic, family, and
socioeconomic emphasizing the effect of stem or a technical college.
Probit models are used to determine the likelihood of school
success, however, as there may be selection bias is Heckman model
estimated in two stages. It also uses a propensity score matching
methodology to compare the level of success depending on the
school of origin. The results show that the main determinants of
success are sex, high school notes, the results of the screening test
in mathematics and language college, technical school come from
a commercial and education of the mother. Matchig models show
that there are significant differences in the likelihood of success
among students from technical colleges commercial and others.
Masters and PhD Student’s Scientific Productivity
Predecessors: An Analysis of Environmental
Influence in Student’s Productivity
Success Factor in the Research Elite Group in
Management of Colombia
Germán Castaño Duque, National University of Colombia,
Manizales
From research “Knowledge generation in elite groups of
management research in Colombia” developed into
research program of ASCOLFA- Antioquia in 2011. This program
meet researchers from six univertities of
Colombia. This paper present the success factor as one of the issues
raised in the investigation. These factors
have allowed the 23 groups under study, have reached top rankings
in Colciencias, A and A1. These factors are
addressed as recurrence and frequencies with which they were
mentioned. On the theoretical basis is discussed
as related to the research groups and key elements for the
generation of knowledge in the discipline and also
addresses matters related to social groups and within these research
groups and their characteristics that affect
their success.
The Relation Between the Organizaciona Learning
L and the Quality in the Colombian Universities
Kelly Tatiana Giraldo Pardo, Externado University of Colombia
This investigation there seeks to develop a model of management
of the knowledge to the interior of the universities that has as
basic increase the innovation. The bases of the above mentioned
model will be on the one hand, the learning organizacional and
on the other hand, the management of the quality inside these
organizations. In this sense, the following hypothesis was defined:
H1: The processes of insurance of the quality are based on
organizacional learning processes.
There was done an analysis of Poisson’s regression, where
the dependent variable And they were the years of in force
accreditation of each one of the universities granted by the CNA,
against a set of variables constituted by the obstacles to the
learning organizacional and for the variables of the SNIES on the
universities, which estimations removed to end using the package
SAS.
Wines from Brazil
Silvia Bressan, Coppead
Luciana Araujo, COPPEAD Graduate School of Business
Sylvia Moraes, Pontifical Catholic University of Rio de Janeiro
This teaching case exposes the activities of a Brazilian consortium
of wine producers. The case shows the formation and mode of
operation of the consortium, and exposes the advantages and the
challenges encountered in this type of organization. Its success can
serve as inspiration to other attempts of association of producers
and manufacturers to develop a collaborative marketing strategy
targeting the foreign market. It demonstrates how joint action can
strengthen companies, leading them to success without sacrificing
their autonomy.
SESSION 70
CASE METHODOLOGY AND TEACHING CASE
TRACK 12
Paper
Session Chair Date
Time
Room
Monday, Oct 21
16:30 – 18:00 h
Sala de Apoio 3B
Brewery 3 Cordilleras: An Idea That Became a
Dream, a Dream Come True
Elkin Dario Rave Gómez, Institución Universitaria CEIPA
This case presents the situation of Velez Juanchi a Colombian
entrepreneur who along with 44 partners founded in 2007 in the city
of Medellin, Colombia, micro brewery 3 Cordilleras. The craft beer
market in the country is young, is growing and 85% is concentrated
in the capital Bogota. According Juanchi, General Manager of the
company, 1 in 10 000 beers in Colombia is handmade, compared to
a ratio of 7 out of 100 in the United States and Europe, the growth
potential is 700 times. However, after five years of operation the
company has not achieved its breakeven point, sales have problems
and the natural market does not respond as expected.
Cultura Para la Paz
This case illustrates the successful initiative developed by the
Centro de Mediación y Solución de Conflictos (CMSC) from the
creation of the program called, “Cultura para la Paz” (CPLP). This
experience of Creating Shared Value (CVC), developed between
2009 and 2012 in Chile, in relation with the issue of school violence
(bullyng), allowed a very adequate link between the participating
private companies and the chilean vulnerable school communities,
positioning these companies as initiators in the field of the combat
of bullyng in Chile.
Get Up, Shakes Off the Dust and Comes Back Out
on Top!
Karen De Carli, UNIVALI
Nathalia Werlang, UNIVALI
Marcia Paloschi, Fundação Universidade do Oeste de Santa
Catarina
Sidnei Vieira Marinho, Programa de Pós-graduação em
Administração da Universidade do Vale do Itajaí
Anete Alberton, University of Vale do Itajaí
From a governmental initiative in the city of Chapecó, in 2003 some
negotiations have initiated between 17 cities of the western region
of Santa Catarina and PRONAF, with the intuit to establish the
Regional Public Market. It was created aiming to provide a space
for marketing in Chapecó retail and serve as a mean of trading
to agricultural and agroindustrial farmers of western region, as a
way to add value to products. However, the project did not fulfill
its purpose, coming up against various obstacles such as: lack of
positioning in the market; sanitary barriers of commercialized
products; deficiencies in publicizing and logistical problems
regarding to supply chain. Today the Regional Public Market has a
low commercial flow, beneath than expected and the population
of Chapecó almost ignores its existence.
Quo Vadis Efficacitas? (Teaching Case)
Xavier Ordeñana, ESPOL
Juan Carlos is the CEO of a small knowledge-intensive firm
located in Guayaquil, Ecuador named Efficacitas.
Efficacitas is
a consulting firm specialized in environmental services. They
installed an information management system that allowed them
to work on projects and tasks from anywhere in the world. Due
to a coincidental situation, it decided to expand its operations to
the country’s capital, Quito, when one of its best employees had to
move there. Juan Carlos saw that as a pilot test for what it could
be the next phase of internationalization. Now, Juan Carlos and
Efficacitas face the challenge of internationalizing. He has studied
several potential markets, including Peru, Panama, Chile and the
United States. They all have pros and cons. Is it the right time for
Efficacitas to expand its operations to an international basis? If so,
where should it move?
ViX Swimwear: The Challenges of Enduring an
International Entrepreneurial Path
Angela da Rocha, Pontifical Catholic University of Rio de
Janeiro
Gilberto Figueira da Silva, Pontifical Catholic University of Rio
de Janeiro
Renato de Mello, Federal University of Rio de Janeiro
This teaching case aims to provide tools for discussion of
international entrepreneurship phenomenon in a traditional
industry – the beachwear fashion – and the difficulties faced
by the entrepreneur facing a rapid growth in international
context. The case portrays the process of setting up a Born global
company in the United States (USA), whose sales are dispersed
in the USA, Brazil, Europe and some countries of Latin America,
but manufacture is outsourced from Brazil. The case is intended
to entrepreneurs training programs and courses, primarily in the
areas of administration, entrepreneurship, international marketing
and fashion.
SESSION 3
CAPITAL STRUCTURE
TRACK 2
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
08:00 – 09:30 h
Petrópolis B
Pablo San Martín, Universidad Católica de la
Santísima Concepción
Capital Structure in the Chilean Corporate Sector:
Revisiting the Stylized Facts
Paolo Saona, Saint Louis University - Madrid Campus
Pablo San Martín, Universidad Católica de la Santísima
Concepción
This paper uses panel data methodology to study potential drivers
of debt-equity choice. This analysis is performed with a sample of
184 quoted Chilean firms for the period 2002-2010. Our results show
that leverage increases with firm size, the affiliation to economic
groups, and with the availability of future growth opportunities;
whilst it decreases with profitability, non-debt tax shields, and
dividend pay-out. We find that highly leveraged capital structures
and the affiliation to economic groups in Chilean firms are the
answers to a financial system more oriented towards the banking
with weak protection of both minority shareholders and creditors
Determinants of Cost of Capital: An Econometric
Model
Sandra Gaitan, EAFIT University
Hermilson Velasquez, Universidad EAFIT
Daniel Cardona, EAFIT University
In this paper, we present the macroeconomic and microeconomic
factors affecting the cost of capital of 24 companies listed or
traded on the Bolsa de Valores de Colombia (BVC) during the
quarter period 2003-4 to 2012-1, using the methodology of static
data panels with fixed effects and dynamic panel with differences
GMM. The variables used were GDP growth, the DTF, IGBC returns,
sales growth, Tobin’s q and the profit margin. The results show
that most of the variables are significant in explaining the variable
Weighted Average Cost of Capital (WACC), as well as evidence that
macroeconomic factors have a greater impact on the cost of capital
that microeconomic factors.
IPO´s Impact of Capital Structure in a Company
Amynthas Gallo, FGV
The research described the main features of the capital structure
and the motivations for the issuance of shares of 56 non-financial
companies on the BM&FBovespa in the period 2004-2008. The
results indicated that: companies were generating cash and had
high liquidity, BNDES represented 22% of bank liabilities and
highlighted the relevance of collateral security. After the IPO, the
capital increase more than offset the capital needs of the company,
there was a reduction in financial liabilities and companies tended
to be funded with higher volume of capital.
Multivariate Nonlinear Dependence: IPC’s Case
and the Exchange Rate in Mexico
Semei Coronado Ramirez, University of Guadalajara
Rafael Romero-Meza, Universidad del Desarrollo
Utilizando una extensión multivariada del test no paramétrico de
no linealidad de Hinich, el presente trabajo estudia la relación lineal
y no lineal entre el par de retornos del índice accionario de México
(IPC) y el tipo de cambio medido como peso/dólar estadounidense
por medio de la correlación cruzada y la bicorrelación cruzada
para tres períodos presidenciales, entre los años 1994-2012. El
test permite subdividir la muestra en ventanas, logrando aportar
información sobre dependencia no lineal no disponible con otros
test y además sin la necesidad de imponer una distribución de
probabilidad específica para las series. No se encuentran subperíodos de correlación cruzada significativos, sin embargo existen
ventanas de tiempo cuya
bicorrelación cruzada es significativa,
lo cual indica que existe una relación no lineal y bidireccional
entre las series. Al mismo tiempo, se analiza para tres períodos
presidenciales, ya que existió cambio de poderes en la gobernanza.
The Effect of Business Risk on Capital Structure
Thiago Castiglia Gatti, Universidade Presbiteriana Mackenzie
Wilson Toshiro Nakamura, Mackenzie Presbiterian University
Este artigo tem como objetivo estudar a relação entre o risco da
firma e o endividamento da mesma. Para este fim, foram usadas
três variáveis para representar o risco de negócio (desvio padrão do
ROA, do log das vendas e da variação da receita operacional) e duas
para representar o endividamento total (endividamento contábil e
de mercado). O método utilizado no trabalho para o tratamento
dos dados foi o painel de dados e foi usado o modelo de estimação
de painel estático. Dentre as seis regressões realizadas no estudo,
quatro obtiveram resultados positivos para o efeito do risco de
negócio sobre a estrutura de capital. Sendo assim, foi possível
chegar à conclusão que o risco está positivamente relacionado com
o endividamento.
SESSION 109
THE CHALLENGES OF MANAGEMENT EDUCATION
IN BUSINESS SCHOOLS TO ADDRESS THE
PROSPECTS FOR ECONOMIC AND SOCIAL
DEVELOPMENT IN LATIN AMERICA
TRACK 1
Panel
Date
Tuesday, Oct 22
Time
08:00 – 09:30 h
RoomANGRA
Session Chair
Ruben Dario Echeverri, Univalle Colombia
Panelists
Octavio Ibarra, Universidad Del Norte Colombia
Bianor Cavalcanti, FGV, Brazil
Elsa Del Castillo, Universidad Pacifico, Peru
This session aims to facilitate a reflection about the new economic and
social development context in Latin America and the transformations that
these changes raise in the business practice and enterprise development
with the purpose to identified from this analysis key elements that could
guide and focus structural changes in terms of curriculum contents and
teaching methods in the undergraduate and graduate education offered
by Business Schools. What changes are required for Business Schools to
offer academic programs better suited to the new economic and business
environment? This question will be the focus of our panel discussion.
SESSION 37
MANAGERIAL DECISIONS
TRACK 3
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
08:00 – 09:30 h
Buzios B
Jaime Humberto Martinez Diaz,
Universidad de La SabanaMarcos Hideyuki
YokoyamaOsaka University
Human Capital Management in Family Business:
The Impact of Family and Nonfamily Managers in
Personnel Processes
Jaime Humberto Martinez Diaz, Universidad de La Sabana
Juan Guillermo Hoyos Díez, Universitario the Sábana
The management of human resources has taken important
attention inside organizations because people who work there
are the most important asset to the organization. Its people who
define the strategy and develop it, due to their commitment it is
possible to reach the compliance of the mission and the vision of the
company. On the other hand, the concept of family company has
been consolidated and aspects that refer to its definition, evolution,
administration, professionalization, conflict management, division
of roles, management of the succession, among others, are studied
to enhance the particular conditions that this type of company
offers. The present paper has the purpose of sharing with the
academic community the progress of the research that is been
developed about the particular characteristics that are evident
in the family company in terms of the execution of the different
processes of the staff.
Social Network Site, Leadership and Employee
Outcome: The Case of Brazil
Marcos Hideyuki Yokoyama, Osaka University
Tomoki Sekiguchi, Osaka University
Business people are increasingly using Social Network Sites (SNS),
such as Twitter, LinkedIn and Facebook. As a recent phenomenon,
the potentialities, benefits and risks of such tools are still not
properly
addressed
inside
organizations.
This
experimental
study investigated how the use of SNS influences the effect of
transformational and transactional leadership on employees
outcome at work. Using data from an online survey with regular
employees in Brazil (n=251), we found associations between
transactional leadership and two outcomes: work engagement and
turnover intention.
We also demonstrated that, for employees’
turnover intention, SNS-using leaders neutralize the effect of
transactional behaviors. We also highlight managerial implications
and future research directions.
Women in the Boardroom in Colombia:
Identifying the Barriers
Sandra Idrovo, INALDE Business School - Sabana University
Pamela Leyva, IPF-Universidad de la Sabana
Ana Saldívar, University of La Sabana
Even though women in Latin America are 52% of the labor force
and might have achieved higher levels of education than men, their
presence in the corporate boardroom remains low. Despite years
of laws that intend to secure equal opportunities for everybody,
women have not been able to access this level of decision. In-depth
semi structured interviews with Colombians board members, men
(7) and women (6), reveal that although recognizing the advantages
of diversity for better decision making at this level, the presence
of certain forms of implicit sexism: denial of discrimination and
benevolent sexism, work as barriers for women entering or already
on boards.
Women Who Decide: The Issue of Genfer in
Corporate Decision Making
Lilian Costa, FGV-EBAPE
Monica Monteiro, FGV-EBAPE
Giselle Francisco Vasconcellos, FGV-EBAPE
The growing number of women in leadership positions has
stimulated several studies on the influence of gender in the process
of decision-making in corporate environments, where the role of
the manager is still strongly associated with male characteristics.
This study aims to identify which characteristics impact the decisionmaking process of women, and to investigate the tendency for
women to become more masculine by adopting more aggressive
and rational postures. In order to explore this, a study was conducted
among women executives in management and director positions
in Rio de Janeiro and São Paulo. A questionnaire containing
questions about situations relating to day-to-day business and
behavior in situations that require decision-making was conducted
to professionals over 30 years of age, with and without children,
working in private companies located in Rio de Janeiro and São
Paulo with at least five years of corporate experience.
SESSION 30
SME PERFORMANCE AND STRATEGY
TRACK 5
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
08:00 – 09:30 h
Sala de Apoio 3B
João Bento Oliveira, Federal University of
Uberlandia
Entrepreneurship and the Marketing Practice in
SMEs
Andre Menck, Federal University of Uberlandia
João Bento Oliveira, Federal University of Uberlandia
This paper deals with the different marketing approaches and
their influence in the performance of SMEs. The specific forms of
the marketing practice in small organizations can be understood
as an interface between marketing and entrepreneurship. The
lack of resources among small enterprises forces the construction
of relatively simple but creative marketing initiatives. This paper
presents the results of interviews conducted with ten proprietors of
small retail companies, in what can be regarded as entrepreneurial
marketing. Such forms represent orientation to innovation, where
the focus on the idea and evaluation of the market needs rely on
the entrepreneur’s intuition, the word-of-mouth advertising and
the relationships network as the source of information. The results
points out to a diversity of understandings about what marketing is
and its practice in this environment, as well as the lack of structure
and methodological orientation in such practice.
Profiling Nascent Entrepreneurs in Puerto
Rico: The Role of Personal and Environmental
Conditions
Alizabeth Sanchez-Lopez, Universidad del Turabo
Isabel Rivera, Universidad del Turabo
Pesi Amaria, Sarasota University
Intentional models have been extensively used to explain different
types of behavior including entrepreneurship.
However there
has been lack of empirical examinations of the transition from
entrepreneurial intentions to behavior mainly due to the difficulty
in obtaining samples that allow exploration of the business creation
process and outcomes: firm birth. Nascent entrepreneurs represent
individuals with manifested intentions since they start acting on
creating a business. The purpose of this study was to develop a
profile of nascent entrepreneurs in Puerto Rico based on personal
(i.e. attitudes, human capital, social capital and financial capital)
and environmental factors (facilitating, inhibiting conditions and
displacement events).
The study employs inferential statistics
(ANOVA) to analyze differences between entrepreneurial outcomes
of nascent entrepreneurs.
The results of this study suggest
that there is much more involved in transitioning from nascent
entrepreneurship to actual entrepreneurship (starting the business)
than suggested by intentional theories on entrepreneurship.
The Organizational Learning Orientation and
Its Effect on the Performance of the MSMEs. An
Empirical Study in Colombia
Edgar Julián Galvez Albarracin, Unversity of Valle
GONZALO MALDONADO GUZMAN, AUTONOMOUS
UNIVERSITY OF AGUASCALIENTES
FRED CONTRERAS PALACIOS, Universidad del Valle
The objective of this research is to determine empirically how
learning orientation measured in terms of commitment to learning,
the ability to unlearn, openness and experimentation, impacts the
performance of the companies observed in terms of the evolution
of their: internal processes, relationships with the environment,
human relations, productivity and economic indicators, and
overall performance. To determine this we conducted a study
with 403 MSMEs from different cities and economic sectors of
Colombia. The results obtained by multiple linear regressions
show a highly significant and positive effect on the relationship
under study, which has important implications for entrepreneurs,
academia and government sector, because it indicates that a
management style that encourages practices such divergence, the
generation of ideas innovative, risk-taking, knowledge sharing,
cooperation agreements with universities and other companies,
experimentation
and
continuous
change,
generate
better
organizational performance.
Uruguayan Enterpreneurs in the Department of
San Jose
Adriana Bonomo, Universidad Católica del Uruguay
This paper analyzes the characteristics of women entrepreneurs
in rural and urban areas in a particular geographical framework
circumscribed to the department of San José, Uruguay.
The
geographical determination was performed by the features of the
department itself, whose motto is “San José Entrepreneur” with
strong momentum agribusiness which boosts the economy and
on the other hand, the access to information for carrying out the
field work provided by the General Director for Development of
the Departmental Government of San Jose. The research aims to
promote, at the departmental level, knowledge of entrepreneurship
in general and social entrepreneurship, where through the values
and entrepreneurial profile is achieved development and social
change, providing opportunities for growth and social inclusion.
It seeks to compare in turn the differences between entrepreneurs
located in the department working in rural and urban areas to
determine if there are significant differences between both of
them.
SESSION 55
OFFSHORING, LOGISTICS AND SUPPLY CHAIN
TRACK 6
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
08:00 – 09:30 h
Cabo Frio D
Márcia Cristina Valle Zanetti, Pontifical
Catholic University of Rio de Janeiro
Adaptation of GRASP Metaheuristics as an
Alternative to Improve the Performance of the
Logistics Applied to E-Commerce
Márcia Cristina Valle Zanetti, Pontifical Catholic University of
Rio de Janeiro
Annik Passos Marôcco, IFSudesteMG
Heleno de Souza Campos Junior, Federal Institute of
Southearn Minas Gerais
One of the most important issues for the success of e-commerce
is the ability of organizations to offer logistics services with
quality, especially in the distribution and delivery of products
ordered. Therefore, these companies are increasingly dependent
processes that make efficient logistics system, emphasizing the
idea of offering products and services that can overcome barriers
such as location and distance costs feasible. It is proposed in
this paper, different versions of the GRASP to solve the Vehicle
Routing Problem. To resolve different algorithms applied to the
construction phase and the GRASP local search are proposed, with
subsequent implementation of refinement to improve the quality
of the solution sought. The end product will allow the algorithm
to minimize logistics costs, delivery times, better routes and reduce
the total number of vehicles required to provide the service.
Factors Affecting Puerto Rico’s Imports from a
Customs Broke Perspective
Claudia Anaya, University of Puerto Rico at Mayaguez
Mario Cordova-Claudio, University of Puerto Rico
Maria Amador-Dumois, University of Puerto Rico
Import is an essential element of the international exchange dyad
commonly overlooked when compared to exports. The objective
of this exploratory study is to identify the main factors that affect
imports. The method used was an online survey to customs brokers
in Puerto Rico. The questionnaire draws from the World Economic
Forum Global Competitiveness Index, World Economic Forum Global
Enabling Trade Index and the World Bank Logistics Performance
Index. The factors included are part of border administration,
information and communication infrastructure and the business
environment. Most border administration and communication
infrastructure factors are not barriers to imports, contrary to most
business environment factors. The result suggest that government,
businesses, intermediaries and industry organizations should
collaborate more and help improve the factors that hinder
international exchanges.
Modeling the Motivations for Offshore
Outsourcing: A Theoretical Approach
Elsa Nieves-Rodriguez, University of Puerto Rico
Lorena A Palacios-Chacon, University of Puerto Rico
Myra Pérez, University of Puerto Rico
In practice, offshore outsourcing has been gaining popularity, but
scholars have not been widely interested in this topic. Most of
the research done in this area has been centered on the activities
of MNE’s in the manufacturing sector, leaving behind SME’s and
those firms in the services sector. Using a theoretical approach,
the purpose of this paper is to question if SME’s and services firms
could also benefit from offshore outsourcing given their particular
characteristics, and to inquire about the possible tangencies
and differences in the motivations that these firms might have
to subcontract internationally in comparison to manufacturing
MNE’s. Knowing what drives SME’s and services firms to do offshore
outsourcing is important for the countries and foreign suppliers in
order to adapt and expand their offerings to the needs of these
firms. Propositions were established in an attempt to model the
motivations.
The Logistics of Newspapers Distribution in the
Southern Region of Rio de Janeiro: The Daily Case
of Vale
Dario Moreira Pinto Junior, University Center Geraldo di Biase
Welington Leoncio Costa, UNIVERSITY CENTER GERALDO DI
BIASE
Antonio Carlos Breves de Souza, UNIVERSITY CENTER
GERALDO DI BIASE
With the advent of increasing competition between companies in
different sectors of activity, it becomes increasingly important to
use management tools that can assist managers in their decision
making. Logistics can be understood as a way to increase the degree
of efficiency in organizations, since, through integration between
manufacturer, supplier and consumer, the process can become
more agile, secure and competitive. In this context, this paper aims
to conduct a study, through interviews, on the logistics process
of distribution of newspapers – Diário do Vale, with emphasis on
describing, evaluating and reviewing the activities involved. One
can say without a doubt, that the proposed objectives for the
implementation of this research have been achieved in its fullness.
SESSION 16
SOCIAL RESPONSIBILITY & MARKETING MIX
TRACK 8
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
08:00 – 09:30 h
Petrópolis A
Angela Teresa Beltran Bustos, University
Autonoma of Occidente
250 SME’s with Bigger Growth in Brazil: Research
About Corporate Social Responsibility and Social
Marketing
Andreia Albino, PUC-Rio
Tharcisio Caldeira, PUC-RIo
Bruno Olher, Institute of Southeast Federal de Minas Gerais
Given the fact that there are few studies that relate social marketing
with the business environment, this study investigated the 250
SME’s with bigger growth in Brazil in 2011, according to the ranking
of the Exame PME Magazine, aiming to identify actions that the
firms define as Corporate Social Responsibility (CSR). Subsequently,
the research identified actions which addresses the issue of Social
Marketing, i.e., actions that have the potential to change people’s
behavior voluntarily. This is a descriptive study with qualitative
and quantitative approach, whose main results show that: many
companies do not have websites or they have shortcomings; several
companies have no CSR actions and also to a lesser extent, social
marketing actions; and many companies that develop CSR actions
don’t disclose these actions very clearly.
Brand Management Facing The Image. Costumer
Perspective
Angela Teresa Beltran Bustos, University Autonoma of
Occidente
Madeline Melchor, University Autonoma of Occidente
Ana Alvarez, University Autonoma of Occidente
This research analyzes the brand image, perceived by the consumer
of a leading mall in the city of Cali Colombia, through a quantitative
descriptive study through a questionnaire, which identifies the
status of the image that the people who are purchasers . The
methodology uses an instrument contextualized with customers
seeking attributes and applied to a representative sample of the
population. The information was obtained using multivariate
statistical methods and factor analysis, which allow fulfilling the
goal of identifying groups of correlated attributes and factors
associated with the image perceived by users. The determination
of this construct allows knowing the attractiveness of demand,
perception regarding quality of service. The results indicate the
existence of seven basic dimensions: the location of the site, the
range of products / services, sales personnel, communication, the
environment, safety and emotion.
Generic Advertising: Um estudo sobre a campanha
I Feel Orange
Renata Sabio, Escola Superior de Propaganda e Marketing
Eduardo Eugenio Spers, Superior Faculty of Advertisement
and Marketing
Margarete Boteon, CEPEA - ESALQ/USP
Considering the falling consumption of orange juice in key consumer
markets - Europe and the United States - the National Association
of Citrus Juices Exporters (CitrusBR) has put in place a campaign
entitled “I Feel Orange”. This article aimed to analyze the strategy
adopted by CitrusBR. For this, the campaign was compared with two
North American generic advertising campaigns: “Got Milk?” and
the program to encourage the consumption of orange juice from
the Florida Department of Citrus. As a result, it was observed that
the strategy used in “I Feel Orange” is similar to the “Got Milk?”
campaign. However, the budget of the North American programs is
much higher in comparison with the available by CitrusBR. Finally,
in-depth interviews were conducted with people related with the
Brazilian orange juice production that showed that the majority
did not know that the campaign was being held.
Green Marketing Campaign: Really Reflecting
the Company’s Green Activities or Being
Greenwashing?
Ruben Chumpitaz Caceres, IESEG School of Management
In recent TV or magazine ads, we have seen an effort from firms
to clearly associate their brand with the nature (e.g. bears giving
the keys of the car or wide animals inside a car singing with the
driver). This type of advertisement had become more and more
frequent and is part of the greenwashing movement. Our research
is an effort to understand how various criteria (green environment,
eco labels and précises figures) presented in advertisements are
influencing consumer’s attitudes and behaviours. Our results show
that taken individually, when one criterion influences the level
of perceived greenwashing, it has basically no significant effect
on consumers’ behaviour toward the brand, its advertisement or
its product. So, even if the presence of a criterion makes an ad
perceived as less greenwashed, it rather appears useless to use
this criterion in order to improve directly consumer attitude and
opinion toward the brand.
Health/Nutrition Claims’ Impact on
Communication/Advertising Effectiveness as
Evaluated by Hispanic Whites Living in the U.S
Mari Luz Zapata Ramos, University of Puerto Rico
Hispanics are the fastest-growing, second-largest population group
in the U.S. The impact food advertising claims can have on them has
not been studied. Hispanics are at an increased risk of becoming
obese (Obesity and Hispanic Americans, 2011). Therefore, it is
important to study how they can be influenced to make better food
choices. Given that media is one of the main sources people use
to obtain health/nutrition information (Harris, Bargh, & Brownell,
2009), marketers need to know how information conveyed through
advertising can impact attitude toward the ad and brand, and
purchase intentions. Three commonly used health/nutrition claims
were evaluated under premises established by the economics of
information theory, the dual-mediation and independent influence
hypotheses. More detailed/objective claims were expected to have
more positive communication effectiveness. An experimental study
revealed no major differences in communication effectiveness as a
result to exposure to different claim types. Exceptions were noted.
Structure of the Relationship Between the
Consumer and Your Store
Elías Ramírez Plazas, Surcolombiana University
Dagoberto Páramo Morales, University of North
This study suggest from ethnographic and descriptive exploratory
approach, the structure of the relationship between the consumer
and the traditional neighborhood store. In this sense, we used the
perspective of Grounded Theory (Glaser & Strauss, 1967) and the
method PRODIN (Bergadaá, 2006). The results corroborate that
marketing channels are not merely economic systems as suggested
by institutional and functional perspective (Gattorna, 1978), but
social systems where the culture of the members influences their
interactions.
SESSION 84
INTERNATIONAL BUSINESS AND SPECIAL TOPICS IN
STRATEGIC MANAGEMENT
TRACK 9
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
08:00 – 09:30 h
Sala de Apoio 3A
Alfredo Rébori, UNICEN
Business Strategies in Small and Medium Size
Software Companies
Maria Isabel Camio, Universidad Nacional del Centro de la
Provincia de Buenos Aires
Alfredo Rébori, UNICEN
María Belén Álvarez, UNICEN
Claudia D´Annunzio, Universidad Nacional del Centro de la
Provincia de Buenos Aires
This research was carried out within the “Innovation and
Management Styles” Research Project, Center for Business Studies
(CEA), School of Economics, UNICEN, Argentina. Its main aim is
identifying the business strategies of five software companies
after working with strategy classification models inherent to
the selected field. This will be the result of analyzing different
strategy classification models inherent to the software sector;
identifying subvariables to be taken into consideration to describe
business strategies in each of the analyzed cases and identifying
commonalities, and distinctive features.
The result of this research fosters the development of individual
models of strategy analysis for innovation, which in the future
can build bridges between the standardization of business models
focusing on this type of strategies, and the resources needed, in
relation to the variables of size and life stage of the software
companies.
F&A in the Oil & Natural Gas in South America: A
Qualitative Study of 5 Events
Helyson Parente, FGV
Alvaro Cyrino, FGV-EBAPE
This analysis aimed to contextualize M&A held in South America
in the oil industry performing a qualitative analysis of five events
using event study methodology and stock prices analysis. It was
possible to correlate number of M&A with oil industry development,
showing how important M&A are to world economy. The results
showed no evidence of value creation. Four out of the five events
presented negative cumulative abnormal returns. Only one event
has obtained positive return and it was only for Target Company.
Regarding takeover method, all five events presented evidence
of value destruction to companies in all three forms. The average
return into post-event period – 180 days after date announced –
diverged from accumulative abnormal return in the event period,
highlighting uncertainties as to the reliability of the results
generated. The influences of a given event can be overlooked due
to limitations, operational and methodology.
HealthCare Management and Foreign Direct
Investments in Latin America
Zila Guimaraes Horta, FGV
According to WHO (2001), “a healthy workforce is important when
attracting foreign direct investment”. Health Care Management
must be taken into account as one of the crucial components
to Latin America successfully face new economic contexts. The
framework of healthcare in Latin America is very similar with great
deficiencies and difficulties in accessing services : “in Latin America,
approximately two out of three people do not have access to basic
quality coverage and to common social risks such as illness and loss
of income due to old age, invalidity or unemployment” (Batista
et al., 2008, p. 14). In this PDW we want to develop a framework
for Knowledge management in Latin America Healthcare and to
strengthen cooperation in order to respond better to the growing
demand for health services due to economic development. We
want to exam the relevant national experiences, address preventive
health, the challenges of healthcare system of developing countries
as well as health strategies and health education in Latin America.
Why healthcare management looks like an assembly line for
problems? The narrowness of relations to discuss international
healthcare management aspects is a mechanism of power that
enhances the capacity for formulating best strategy practices.
SESSION 69
CASE METHODOLOGY
TRACK 12
Paper
Session Chair DEVELOPMENT OF RELATIONSHIPS BETWEEN
THE THIRD SECTOR ORGANIZATIONS, STATE AND
SOCIETY IN BRAZIL
Date
Time
Room
Tuesday, Oct 22
08:00 – 09:30 h
Petrópolis C
Session Chair
Panelists
Lais Vanessa Carvalho de Figueiredo Lopes, Assessora Especial
do Ministro da Secretaria-Geral da Presidência da
República
Baiena Feijolo Souto, FGV/Projetos
Joaquim Fontes-Filho, FGV-EBAPE
Atila Indalecio, FGV-EBAPE
The panel aims to establish a debate related to the development
of the third sector and its relationships with the State in Brazil.
Date
Time
Room
Tuesday, Oct 22
08:00 – 09:30 h
Buzios A
Alba Henriquez, Instituto Tecnologico de
Santo Domingo
A Prospective Look on the University-Enterprise
Relationship from the Professional Skills
Alba Henriquez, Instituto Tecnologico de Santo Domingo
This paper presents reflections on university-enterprise relationship
from professional skills. These analyses are performed from a
holistic perspective pretending to perform a prospective look on
this topic in order to draw conclusions that tend to reduce the gap
between them. An analysis of the development and the knowledge
society, is part of skills development as its central axis, is a review of
the relevant literature on professional competencies, both from the
point of view of work as an academic. Additionally, the relationship
between universities and companies from professional skills is
analysed, and finally, presents the results of exploratory research
entitled “University-Enterprise from Professional Skills: Business
School Case of the Technological Institute of Santo Domingo
(INTEC) “, for more contextualized subject knowledge in Directors
of Business Programs, Alumni and Employers.
Casar é Fácil: The Use of Social Media in New
Ventures
SESSION 95
TRACK 11
Panel
According to data provided by the Brazilian Census Institute (IBGE),
there were more than 290,000 not-for-profit organizations in the
country in the year of 2010, based on a workforce supported only by
voluntary workers in more then 70% of them. This structure reflects
a new paradigm to understand the relations between society and
State, which goes beyond a representative model to another
one, based on principles of participation and strong relationships
between then. The five sessions of the panel intend to discuss this
new relationship, bringing both a theoretical perspective as a
practical one, presenting the policies proposed by the government
to regulate the third sector, and bringing questions related to
the governance and members’ participation in the not-for-profit
organizations.
Marcos Garrido, Knowledge21
Angela da Rocha, Pontifical Catholic University of Rio de
Janeiro
Barbara Levy, Pontifícia Universidade Católica do Rio de
Janeiro
This study aimed at describing and analyzing the process of new
venture creation using social media and relationship marketing in
its development. The empirical evidence is based on the creation
and development of Casar é Fácil, a wedding planning service
that started its activities in 2006. The company was born within
social networks, initially from a Orkut community created by the
entrepreneur, and then becoming a ceremonialist at weddings,
using social media for marketing management and relationship
marketing tools, such as the company’s blog, Facebook and Twitter.
The entrepreneur also became a columnist for magazine and
launched a book with tips on weddings. This case is intended for
undergraduate courses and graduate in business administration
and executive training programs, primarily related to marketing
management, social media, and relationship marketing, dealing
with the advantages and challenges related to the use of social
media, with special emphasis in a startup’s initial steps.
Low Price Shrimp: The Private Sector and the
Trade Policy of a Country
Maria Fernanda García, Sergio Arboleda University
Mauricio Escobar, Sergio Arboleda University
The case describes the decision to be taken in 2005 by the
Department of Commerce of the United States regarding whether
to maintain or not anti-dumping sanctions against six shrimp
exporting countries (China, India, Ecuador, Vietnam, Brazil and
Thailand) that had been imposed at the end of 2004. This demand
was boosted by private companies in eight states in the southern
United States that formed the Southern Shrimp Alliance-SSA and
mend to defend its market, alleging to be detrimentally affected by
shrimp imports from the six countries above. The case describes the
global shrimp market, the market for shrimp in the United States
and of the six defendants. It also describes how the antidumping
trade policy in the U.S., was influenced by the private sector and
particularly how the Byrd Amendment allowed private companies
affected by imports to receive directly in their bank accounts
monies collected from antidumping measures
Maximizing Learning in the Classroom through
Ontological Coaching
Beatriz Zúñiga, Universidad del Pacífico Ecuador
The educational reality raises the need for a profound reflection
on the training of professionals who can respond effectively and
efficiently to the demands of the modern world, immersed in an
atmosphere of constant changes and transformations. It is here
where it is demanded of teachers that can generate a significant
learning and the creation of spaces where students can learn
to think for themselves, to develop an active role in groups and
find ingenious solutions to the challenges and problems. For this
reason, this work aims to present a new approach to learning in
the classroom through ontological coaching, to generate a process
of comprehensive education, having as a result a successful link
between the teacher and his students.
The Experience of Carvajal S.A. Group
(Colombia) on Corporate Governance and Social
Accountability
Edgar Varela Barrios, Universidad del Valle
The study of power in organizations, especially global corporations,
has been reinforced by new perspectives that connect the
call corporate governance, with the issues of organizational
responsibility agenda. This has affected the organizational power
flows internally and relational, and has generated evidence
of changes in the forms and technologies of governmentality
exercise in complex organizations. This subject is discussed from
an emblematic case study of multilatins enterprises, determining
the peculiarities of Corporate Governance in Latin American
political and organizational culture characterized by concentrated
ownership, activity developed mainly in Latin American countries
and appropriate conditions for unfamiliar professionalization.
The final proposal defines two categories of Organizational Social
Responsibility in the conflicting interests of managers with those of
the dominant families.
The Sinde-Wert Law Against Digital Piracy
Esperanza Suarez, IESE Business School
José Ramón Pin Arboledas, IESE Business School
Lourdes Susaeta, IESE Business School
Angela Gallifa Irujo, IESE Business School
The case explains the process until the Sinde Law was approved
(two years and a half till the regulation was developed). It is divided
in two parts. Part A contains the background of this Law. It presents
the occurrences starting in 2005 chronologically - at that point the
socialist Minister of Culture created an interministerial committee
to fight piracy - until May 2009. At that moment, the “Coalition”
decided the way to proceed and chose between: pursuing the users
or the source (web pages with illegal content). Part B starts with
the decision the Government took during the summer of 2009: to
pursue the “piracy supermarket”, and not the user.
SESSION 91
GLOBAL IMMERSIONS FOR MBA EDUCATION:
OPPORTUNITIES AND CHALLENGES
TRACK 1
Panel
Date
Tuesday, Oct 22
Time
14:30 – 16:00 h
RoomAngra
Session Chair
Panelists
Rebecca Geffner, Temple University
Talavera Jorge, ESAN University
MB Sarkar, Temple University
Business schools around the world are trying to re-invent the
MBA to make it more relevant to a rapidly changing world. As
the learning-doing-being model of MBA education (Datar, Garvin
and Cullen 2010) gets traction, business schools are looking at
new models of international experiences in order to challenge
students’ assumptions, their values and attitudes, and give them
exposure - through an experiential mode – to new business models
and management practices that are being experimented with in
markets very distinct from that in their home countries. This panel
will seek to address this growing trend in global business education
through the lens of different stakeholders – Deans, Faculty and
Administrators – to share the thought leadership behind these
immersions, best practices from idea generation to on-the-ground
implementation and future opportunities for growth.
The panel
will bring together institutional perspectives from Brazil, Peru and
the USA among others to highlight opportunities and challenges in
global immersion models.
SESSION 38
THE IMPACT OF LEADERSHIP
TRACK 3
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
14:30 – 16:00 h
Buzios B
Liliane Furtado, FGV-EBAPE
Decoding LMX Quality Black Box: The Role of
Attributions in Leader-Member Relationship
Development
Liliane Furtado, FGV-EBAPE
Leader-member exchange (LMX) theory posits that leaders develop
special relationships with certain employees. By and large, prior
studies have emphasized the importance of leader–member
relationships for a host of important outcomes, including citizenship
behaviors, career success and satisfaction. Yet there is a paucity of
research examining how these LMX relationships develop over
time. Using the framework outlined by Attribution Theory, this
paper develops a theoretical model identifying the role of internal
and external member attributions on changes in the relationship
quality. Specifically we analyze the reactions that may arise from
these causal attributions made by the members and we propose
how these reactions and feelings impact the self-improvement
and consequently the quality
this paper discusses the role
the LMX relationship status.
empirically examines some of
well.
of the LMX relationship. In addition,
of leader in assessing and changing
Directions for future research that
these propositions are discussed as
Enjoy the Following Ride! Linking Personality
Traits, Followership Style and Job Satisfaction
Felipe Araujo, FGV
Despite the importance of followers for the organizations, there is
still much to understand about followership. This paper presents 10
propositions and an expanded model on followership. Personality
traits are presented as an antecedent to followership style, with
follower schema acting as a moderating variable. As the dependent
variable we have job satisfaction, which is impacted by follower
style, with the moderating presence of leadership type. Three
styles of followers are presented (proactive, active and passive).
The model also proposes which of the big five personality traits
are related to each type of follower. Finally, transformational,
transactional and laissez faire leadership will moderate the impact
of follower style on job satisfaction. The next step is to empirically
test the model and further advance the literature on followership.
Impacts of Informal Networks in a Formal
Leadership of a Brazilian Public Organization
Rodrigo Almeida, FGV
Leila Chagas Guimarães, FGV
Natalia Batista, FGV
This article try to find the main informal leaders perceptions due
the impact that their respective social networks offer the formal
leaders of a Brazilian public institution. To achieve the objective,
this paper visit to the literature on formal organizations, informal
networks and leadership. We developed this study as a quantitative,
semi-structured interviews and the use of observation, aiming at
mapping the informal networks looking for the identification of
the impacts on the objects of study. The results show that networks
with higher density have informal leaders with greater access to
other networks and most importantly, shows that the main impacts
of informal networks in the formal leader were the fear that the
formal leader is in power loss and his conseguence replacement
and the convenience of formal leadership to leave informal leader
solve general problems.
The Real Brazilian Leadership Style: Are Morality
and Authoritarianism Still Part of It?
Alessandra Lewit, FGV-EBAPE
The relevance of this article is indeed related to the fact that
paternalism may change over time. Based on Cheng et al.’s (2000)
paternalist leadership model, the main purpose here is to analyze
paternalistic leadership as a multidimensional construct (i.e.,
benevolence, authoritarianism, and morality). Culture context, will
also be analyzed as an important boundary condition and then
it turns to understand how this context interferes attenuating
or strengthening its effects on paternalist dimensions. From the
understanding of paternalistic Brazilian leadership antecedents
and consequences the author proposes that the dimension
“benevolence” has considerably more representativeness in
Brazilian leadership style, when compared to other two paternalistic
dimensions: authoritarianism and morality. Finally it will be possible
to demystify the “Real Brazilian Leadership Style”.
The Relationship between Leadership Styles and
Quality of Universities: An Empirical Study from
Chile
EMILIO RODRIGUEZ-PONCE, TARAPACA UNIVERSITY
Liliana Pedraja-Rejas, TARAPACA UNIVERSITY
Carmen Araneda, Universidad de Tarapacá
The study aims to describe the relationship between participative
and collaborative leadership styles and quality of universities.
To this end, a sample of 45 universities that participated in the
institutional accreditation process conducted by the Comisión
Nacional de Acreditación of Chile. The method of data collection
was a questionnaire addressed to the president or a senior
manager of each university. The information was processed
through a multiple regression analysis. The results show that there
is a relevant relationship between participative and collaborative
leadership styles and quality of universities, because explained
leadership styles by 42% the quality of universities (p <0.01). In
conclusion, participative leadership and collaborative leadership
inside management team are key to achieving optimal levels of
quality in universities.
SESSION 80
CORPORATE SOCIAL RESPONSIBILITY: A CRITICAL
PERSPECTIVE
TRACK 4
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
14:30 – 16:00 h
Buzios A
Yuna Fontoura, FGV-EBAPE
Biosafety Discourse Formation and Management
for Ethics and Sustainability: The Transition from
“Natural” to “Capital”
Yuna Fontoura, FGV-EBAPE
Ana Guedes, PPGA/UNIGRANRIO
From a historical perspective based on Foucault’s Archeology
and with the object of study situated in a critical approach of
Management for Ethics and Sustainability theory, we delve into
identifying and understanding how the discourse of biosafety
is shaped, which actors and additional discursive resources
are involved based on the relationship it establishes between
language, power and knowledge. Together, different discourses,
in a heterogenic and multifaceted network, established conditions
for the emergence of a global discourse on biosafety, coming to
function as a discourse of “truth”. We also reinforce that biosafety
is directly related to the current critical ways that capitalism works
and its contradictions, especially regarding the transformation of a
“natural” good, the seed, into a marketable “product”.
Management Challenges in Latin America, from
Critical View
Francisco Ganga Contreras, Universidad de Los Lagos
Now days, organizations live in a highly convoluted and
complicated scenario, that forces us to dynamically rethink the
great challenges facing management in Latin America. In this sense,
the main purpose of this academic work is to provide background
information and data that enlightens the real challenges that
American managers face, in trying to have genuinely developed
organizations. To achieve the proposed academic objectives, we
used secondary sources of information, mainly documents and
statistics from international organizations. Considering what it
has previously been stated, management challenges are addressed
-from a transformative and critical perspective- related with
political and social variables, expressed in areas such as income
inequality, gender inequality and syndicalism.
Moral Sense or Utilitarian Reason? A Study on
Philanthropic Motivation
Bruno Mendes, FGV
Debora Tayt-Son, FGV-EBAPE
Mariana Brandão, FGV
Volunteering is generally considered an altruistic activity. It depends
on one’s intention to give away his time and effort towards a
greater good. In fact, volunteers are responsible for a considerable
share of social development and well-fare state. Still, philanthropic
organizations believe that more could be done if more people were
willing to volunteer. Given that, our research objective is to explore
the very motivational nature of volunteering. In addition, we
sought to understand the moral sense that guides this activity. This
research was developed under the grounded theory procedures,
achieving a theoretical saturation with the analysis of 30 interviews.
Our finds have shown that instead of an end, volunteering regards
means of achieving personal goals.
More of the Same? Again the Unknown
Frontiers of the Role of Business in Sustainable
Development of Territories
Raquel Wildhagen, Pontifícia Universidade Católica de Minas
Gerais
Armindo Teodósio, Pontifical Catholic University of Minas
Gerais
Yasmine Mansur, Pontifícia Universidade Católica de Minas
Gerais
This paper has as main objective to discuss corporate responsibility
in the sustainable development of the territories. For concepts that
will be addressed as the New Economic Sociology discussion guiding
sustainable development, pointing institutionalization processes of
the sustainability issue. Are some discussions about Corporate Social
Responsibility, criticizing the approach of the model steakholders
very present in the classic studies on sustainable development.
Presence of the Subject “Corporate Social
Responsibility” in the Marketing, Management,
and Industrial Engineering Curricula in Colombia
Eliasib Naher Rivera Aya, Jorge Tadeo Lozano University
This document presents the results of a study to identify the
percentage by which the subject labeled “Corporate Social
Responsibility”is present at the curriculum in undergraduate
programs in Marketing, Business Administration and Industrial
Engineering offered in Colombia.It was found that only 13% of
the Marketing curriculum, 19% of the Business Administration
curriculum, and the 9% of the Industrial Engineering curriculum
include
some
compulsory
subject
in
“Corporate
Social
Responsibility”. By expanding the range and also include in
the observation subjects that relate directly to CSR, such as
Environmental Management and Sustainable Development, the
percentage increases to 26% for marketing, 45% for administration
and 67% for Industrial Engineering.
SESSION 23
FINANCING ENTREPRENEURSHIP
TRACK 5
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
14:30 – 16:00 h
Sala de Apoio 3B
Soledad Etchebarne, University of Chile
Business Incubation to International Markets:
Case Study
Soledad Etchebarne, University of Chile
Valeska Geldres, La Frontera University
José Ernesto Amorós, Develop University
Sebastian Gutierrez, Universidad de Santiago de Chile
The study aims to analyze the factors that influence the process
of internationalization and the role of business incubators in this
process by using the case study research. In depth information on
ten cases has been collected through semi-structured interviews
accompanied by a questionnaire to collect quantitative data. The
results show that the companies have been boosted by internal
and external factors similar to those identified in the literature
on international entrepreneurship and resources and capabilities.
Furthermore, the incubators´ role has been focused on providing
access to funding and international networks, but there is no
evidence supporting the internationalization process.
Crowdfunding Development in Latin America
Amynthas Gallo, FGV
This conceptual paper is willing to identify some research
hypotheses necessary for the deepening of research on collective or
collaborative funding using digital platforms called crowdfunding.
Few studies have been published with respect to these issues. By
observing the common features of 70 companies dedicated to
this activity in Brazil and in some economies in Latin America, It
is Intending to build a theoretical model about the viability of
this business. The focus of this study is to answer the following
question: what are the main factors that influence the success of
a fundraising via a digital platform for crowdfunding applied to
Brazil and Latin American countries? It was revealed a number of
assessment opportunities and challenges for futures studies.
Determinants of Venture Capital Commitments in
Latin America
Samuel Mongrut, ITESM
This study aims to identify what factors affect the committed
amount of money established by venture capitalists in the region
as reported by the Latin American Venture Capital Association
(LAVCA). Using the data set of the total amount of venture capital
commitments for six Latin American countries during the period
1997-2010 we found that the higher the market capitalization of
initial public offerings, the lower the country risk, the lower the
degree of ownership concentration, and the higher the degree of
institutional strength increase the committed amount of venture
capital investment in the region. These results were obtained using
an unbalanced panel data model controlling for the net flows of
foreign direct investments, the percentage of tax pressure, the
average entrepreneurial experience within a country and the total
number of patents applied to residents and non-residents within a
country.
Informal Venture Capital Funding New
Entrepreneurial Activities: A Call to the Academic
Forum in Latin America
Izaias Martins, EAFIT University
Entrepreneurship contributes to economic growth by generating
wealth, social development, introducing innovation, enhancing
rivalry and creating competition. However, despite the relevance of
entrepreneurial activity, early-stage ventures often face difficulties
in financing their projects. Business angels have been highlighted
as important partners for potential high-growth firms. They cover
a financing gap due to market imperfections and offer their
business expertise. This paper has examined several studies on
informal investors around the world and has detected an absence
of academic evidences in Latin American countries. Facing the
lack of deep analyses referenced in academic journals, scholars
are challenged to discuss this phenomenon.
Thus, the present
study seeks to invite the academic community in Latin America by
suggesting important issues, useful theoretical approaches and
effective methodologies in this research topic.
SESSION 78
STRATEGY FORMULATION AND IMPLEMENTATION
TRACK 9
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
14:30 – 16:00 h
Petrópolis A
Daniel Ballesteros, Monterrey Institute of
Technology
Examining the Impact of Management Control
Systems Use on the Development of Firm
Capabilities
Daniel Ballesteros, Monterrey Institute of Technology
Joan-Lluis Capelleras, Autonomous University of Barcelona
yancy Vaillant, ESC Rennes School of Business
Organizations under great pressure to deliver value, believe that
Management Control Systems (MCS) can help them in this task.
MCS research has been done regarding design criteria, purposes,
types and factors that influence the adoption or use, but less is
known about MCS impact in the organizational capabilities that
trigger performance. The research question is what is the impact of
MCS use in generating capabilities of Entrepreneurial Orientation
and Learning orientation in firms. The hypothesized relationship
was supported by evidence from a study of 644 firms in Mexico.
The main findings show that the type of MCS use is related to
the capabilities of EO & LO, independently on its size or industry
and somehow against the theory all relationships are positive.
Resource-based-theory (RBT) (Barney, Ketchen, & Wright, 2011)
and management control literature (Simons, 1995; Vandenbosch,
1999) are the context to explain the MCS role and relationship to
capabilities.
Integration between Strategic Planning and
Management Control Systems in Public Sector
Flavio Souza, FGV-EBAPE
Thiago Parreira, Getúlio Vargas Foundation
Carolina Fontenelle, UNESA - Universidade Estácio de Sá
In order to address demands of a growing and increasingly
complex society public organizations need to use tools that allow
their institution being driven to certain directions, seeking the
improvement of public services and waste reduction. In this scenario
the strategic planning proves being essential. Formulation is not
enough but must be effectively implemented, thus permeating the
other processes of the organization. Hence, this essay intends to
promote discussion on the implementation of strategic planning
in the public sector, addressing its relationship with management
control systems, and in particular with budgetary system which is
vital to this sector. Furthermore, the report aims to identify how
the actions that should have beenconditioned by strategic planning
are linked to it, also promoting a debate about the benefits of this
integration as well as the obstacles that can make it impracticable.
Private Hospitals’ Production Costs. Development
a Determination Methodology
Sandra Canale, Universidad Nacional del Litoral Argentina
Hector De Ponti, Litoral University
Mariano Monteferrario, Universidad Nacional del Litoral
Argentina
The identification and analysis of costs in institutions sanatorium
is a complex activity that requires analysis about definition of
the product and processes developed. When inquiries should
be addressed to intermediate entities that gather different
organizations in terms of size, operational modalities and the work
is more complex, since it must resolve the issue of diversity. This
work conveys the experience of a cost study developed by professors
from the Universidad Nacional del Litoral in collaboration with
the Association of Santa Fe hospitals. Previously the team had to
resolve issues relating to the products defray the cost allocation
method used and the size of the structure to be analyzed in
terms of the allocation of production factors. This presentation
relates to addressing these issues. As a result of the work presents
the methodology developed modeling as well as to arrive for a
predefined type of the entities of the Association.
Successful Business Models’s Exploration in the
Apparel and Leather Sector in Colombia through
of Model RCOV
Pilar Sepúlveda, INALDE Business School - Sabana University
The research aims to explore three business models through Model
RCOV in order to study its coherence, dynamics and evolution. The
methodological approach of this research is qualitative, exploratory,
under the method of content analysis of interviews and secondary
source documents. The exploration of the different categories of
analysis, it concluded that founder´s vision, and experimentation
processes are key elements for coherence and business models´s
sustainable development. The sustainability of these companies is
the result of its ability to foresee the consequences of a voluntary
or emergent change on any element of the model.
SESSION 13
CONTEXT AND INSTITUTIONS
TRACK 10
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
14:30 – 16:00 h
Cabo Frio D
Fernando Parrado, Sergio Arboleda
University
Culture Differences Between U.S. Americans and
Latin Americans: The Impact in Negotiation
Fernando Parrado, Sergio Arboleda University
The paper compares Latin American (Colombia, Peru, Ecuador,
and Venezuela – CPEV) cultural values to North American (U.S.A)
values based in Hofstede’s National Dimensions. I suggest possible
cultural values differences that challenge negotiations between
US Americans and Latin Americans in Colombia, Peru, Ecuador,
and Venezuela. Hofstede defines six cultural dimensions, each
one related to an index: individuals/collective (IDV), equality/
hierarchy (PDI), uncertainty/avoidance (UAI) tough/tender (MAS),
time perception (LTO), and Indulgence (IVR). I support the
findings with 5 years research, interviews to foreign, intercultural
training, statistics, and the experience of living 10 years in the
USA and 35 in Colombia. Finally, in conclusion, I suggest practical
cultural strategies that would make Latin-American companies
more successful in international negotiations with US American
companies and possible areas of intercultural negotiation research.
Emerging Markets Multinationals: The Presence of
the State and State Owned Enterprises
Sergio Wanderley, FGV-EBAPE
In this article we argue that we should go beyond the dominant idea
that the extension of traditional theorizing is enough for a proper
explanation of the internationalization of EMNC. The author of
this article argues that we should take a decolonial turn instead
and embrace theories and knowledge that relate more specifically
to Latin America in order to provide a better understanding of
the internationalization of MNC not only from the North, but also
from the South. Accordingly, we consider that history, geography
and politics should be brought back into the theoretical debate
from a specific locus of theorizing. We aruge that a major issue
involving the role of government and state companies, which are
more obviously important in the South, but no less important
the North, remains largely overlooked or misrepresented.
in
Increasing the Use of Multiple Contexts in
International Business Research: The Case of
Idiom Usage in Cross-Cultural Settings
Anamari Irizarry, University of Puerto Rico Rio Piedras Campus
Linda Clarke, University of Florida
Daniel Bonilla, University of Florida
Scholars focus on different aspects of “context” in order to better
understand the variability underlying a particular phenomenon
because of distinct cultural or institutional settings in which the
phenomenon takes place. Although scholars often describe
the “context” in which their research takes place, it remains
undemonstrated whether they capture the “polycontextuality,”
or multiple embedded contexts inherent in cultural phenomena.
While the use of multiple, “polycontextual” variables has increased
over time, most IB studies have yet to take into account the multiply
embedded layers of context; including the macro-environment,
cultural, or temporal-spatial considerations. One pervasive cultural
layer, given little attention, is the use idiomatic expressions. This
paper examines the case of the degree of local adaptation of Puerto
Rican employees to the corporate culture of the multinational
companies in which they work. Specifically, this will be measured
by the degree of familiarity of business idiomatic expressions of the
Puerto Rican employees.
The Globalization in the Growth and Development
of Countries
Johanna Milena Mogrovejo Andrade, Universidad Francisco
de Paula Santander
Globalization becomes the backbone of economic integration with
links that have endured over the years. This situation constitutes
a determining factor in the economic and social environment,
high levels under-employment, the price differential, of stimulus
profitability generated by this activity. The proposed investigation
of descriptive and documentary structure, because its purpose is to
identify and analyze the current situation living some countries
of Latin America and the impact generated in the of the same.
Answer us questions what makes a country prosperous and have
all the conditions to ensure their citizens a better standard of
living? Are the institutions that affect developing countries? Does
globalization has contributed to economic growth in developing
countries? These questions will be raised in order to answer
whether institutions and training are causes of inequality and
underdevelopment that generates growth.
SESSION 87
2
TRACK 11
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
14:30 – 16:00 h
Petrópolis C
Mario Divo Motter Junior, FGV-EBAPELilliam
G. RodriguezUniversidad del Turabo
Education and the Economy - Is Synergy Possible
in Brazil?
Mario Divo Motter Junior, FGV-EBAPE
The wish to develop the economy in a sustainable way is a
challenge that faces every public leadership, whether at the local,
state or federal level. Moreover, everything becomes more complex
with the requirement that the economic development occurs in
harmony with the human development, a debate always present
in our lives. The main objective for the development should be to
create an enabling environment for people to have a long, healthy
and creative everyday life. In Brazil, Education and Economics
concepts are seen as in potential harmony or are whenever apart?
Perhaps, the most important moment for a president of a country
to present the way he(she) intends to treat the question is at the
first official speech before the fellow citizens. This lexical and
content analysis wanted to show how Brazilian presidents, elected
since 1990, positioned themselves about Education. The result is, at
least, intriguing.
Healthcare Expenditures, Diminishing Returns, and
Life Expectancy in Latin American and Caribbean
Countries
Lilliam G. Rodriguez, Universidad del Turabo
Cesar Sobrino, School of Business and EntrepreneurshipUniversidad del Turabo
The goal of this investigation is to study if the healthcare systems of
34 Latin American and Caribbean countries experience diminishing
returns. Methods: We estimated an aggregate healthcare
production function in high and low frequencies, using a CobbDouglas function through panel data setting to measure the
impact of public healthcare expenditure on life expectancy at birth.
Results: The main outcome is that life expectancy at birth is not
sensitive to changes of public healthcare expenditure, neither in the
short run or in the long run. Likewise, idiosyncratic characteristics
make the life expectancy at birth different among Latin American
and Caribbean countries. Conclusion: This investigation found that
the public healthcare expenditure has diminishing returns in Latin
American and Caribbean countries, indicating that these countries
need to pay more attention in the way they manage the public
healthcare expenditure in order to achieve an efficient healthcare
system.
New Approaches on Governance: Discovering the
Structural Form of American Countries
Daniel Chada, Getulio Vargas Foundation
Michelle Holperin, FGV
Bernardo Fajardo, FGV
Governance structure is widely recognized by practitioners and
social researchers as a determinant aspect of the decision making
process. Despite the increasing importance of the concept, an
adequate measure of good governance still remains elusive and
conclusive evidence remains lacking. Utilizing data of the Worldwide
Governance Indicators project, the Kemp and Tenembaum (KT)
algorithm, a hierarchical Bayesian cognitive method, was applied
over the 2000 and 2010 datasets. Although widely used, one of
the main criticisms regarding these indicators is the difficulty posed
to separately examine the different dimensions proposed. Hence,
the present study analyzes the governance structure of Latin and
North American countries through the lens of Bayesian statistical
methods. Our results indicate that Bayesian models can be applied
with promising results in business research, allowing different
perspectives and new intuitions on the American political and
institutional environment.
Reflections on the Role of the CNJ in Relation to
the Executive and Legislative
Leonel Oliveira, FGV-EBAPE
National Council of Justice (CNJ) was created by Constitutional
Amendment 45/2004 in order to be an organ of administrative
and financial control of the Brazilian Judiciary. But it is evident
a political role for the organ that interferes in the relationship
with the Executive and Legislative branches. Attempt to reflect
on the recent movements of the CNJ to combat the nepotism,
the restrictions imposed for the assignment of the other Powers’
servers working in the Judiciary and the corruption. This is an
exploratory study that investigates the referrals of Targets 18 and
19 of the Brazilian Judiciary for 2013. The preliminary monitoring
demonstrates the efforts of courts to adjudicate all cases of the
administrative misconduct and the crimes against the public
administration. Concludes with the proposals for future research
and the appointment of preliminary inferences were identified as
the impact of the CNJ’s interference, aiming at the achievement of
targets.
Rethinkin The Theory Of Brazilian Electoral
System: The Case Of São Paulo District Vote
Celso Florencio de Souza, FGV-EBAPE
This paper aims to show that contradict what some authors argue
– such as Barry Ames –, in the last elections to the Chamber of
Deputies, the mostly victorious parliamentarians had their votes
scattered and not concentrated in the São Paulo state. Thus, we can
concluded that the deputies work to some specifics cities to seek
theirs re-election, but they do this to strengthen the relationships
with local political networking and not to create an instrument
to show to this population that they brought some measurable
benefits to them. Therefore, the candidate tends to intensify their
campaign in places where they have greater political support, not
necessarily in cities closer to their local “voting fodder”.
SESSION 85
TOWARDS A SUSTAINABLE MORALITY: TEACHING
ETHICS ON MANAGEMENT EDUCATION
TRACK 12
Panel
Date
Time
Room
Tuesday, Oct 22
14:30 – 16:00 h
Petrópolis B
Session Chair
Wanda Galluzzi Nunes, Court of Account - Rio de Janeiro
Panelists
Rachel Nigro, Catholic University of Rio de Janeiro
Vanice Valle, Estácio de Sá University
Beatriz Villardi, Federal Rural University of Rio de Janeiro
The complexity of contemporary life poses new challenges to
corporations and governments, requiring the overcoming of
traditional ethics. In the business world, broad concerns such as the
threat of financial crisis, the environmental impact of production
or the overexposure of companies as a result of consumers’
mobilization through social networks, force organizations to (re)
build public trust. Governments, in turn, are demanded to expand
public policies at the same time that they are asked to adopt
cost reduction measures, while citizens are calling for greater
accountability from politicians and civil servants. Taking into
account these information, this panel suggests that strengthening
ethical education on the teaching of Administration can contribute
to the implementation of more efficient and fair models of
management, since it prepares executives to face the moral
dilemmas they will find throughout their careers. However, to
achieve this goal, an innovative approach is necessary, far beyond
the narrow boundaries of the traditional study of codes of ethics.
Thus, with such a critic, autonomous and coherent perception of the
administrative phenomenon, the students will be better prepared
to be creative agents on the decision-making process, improving
their professional performance and the social impact of their work.
SESSION 9
INVESTMENTS & CAPITAL MARKETS
TRACK 2
Date
Tuesday, Oct 22
Paper
Session Chair Time
Room
16:30 – 18:00 h
Sala de Apoio 3A
José Albuja, Army Polytechnic School
Behavior of Capital Market in Ecuador during the
Period 2006-2012
José Albuja, Army Polytechnic School
The traditional finance considers that the participants of the capital
market should consider all available information to thus opt for a
particular decision-making on investment or disinvestment. This
information and decision can generate an increase or decrease in
the stock price. But if all investors to access all available information,
the stock price would be totally predictable and there would be
no place for extraordinary returns, also reflecting homogeneity
in the decisions. To have knowledge about the capital market of
Ecuador, a survey was conducted to determine the behavior of the
intrinsic value of the share. The research showed that the available
information on which investors make decisions is not always related
to stock returns data, but the aspects of the external environment
of the issuing company.
Does BNDES Create Economic Profit?
Ricardo Rochman, FGV
Gina Montone, Fundação Getulio Vargas
The goal of this paper was to determine whether the BNDES, in the
period between 2000 and 2011 generated economic profit for its
main shareholder, the Federal Government. We analyzed financial
statements and notes published in this period to obtain data
for the calculation of Economic Value Added. This methodology
deducts the cost of all capital employed in the company’s from the
operating profit after taxes. The use of certain assumptions and
developing some scenarios were required to estimate the cost of
equity shareholder. Some adjustments, such as the inclusion of
dividends and interest on capital paid to shareholders by BNDES
were performed for the calculation of EVA, and other accounting
adjustments needed to estimate the cost of equity shareholder.
At the end of the study, we observed that in all scenarios used to
generate economic profit for used in all scenarios the economic
profit was negative.
Does Past Hyperinflation Experience Have an
Impact on Individual’s Investment Behavior?
Manuela Dantas, FGV
Jose Fajardo, Getulio Vargas Foundation
In this paper we study to which extent extreme macroeconomic
instability have a long-lasting effect in Brazilian’s investing
behavior. Using data from a survey made based on the one used
by Hong et al. (2009), we find evidence that individuals that have
memories from past hyperinflation event decrease in 32% their
probability of participating in the stock market. The results show
that although inflation in Brazil has been contained for almost 20
years, memories of high inflation do not fade as was thought it
would.
Expected Shortfall: A Likely Change of Tack
Víctor Álvarez, Saint Andrews University
Adrian Rossignolo, University of San Andres
Consequence of 2007/8 financial crisis has been capital shortages in
many banks. Basel Committee promptly unveiled Basel III Capital
Accord which strengthened the VaR-based Minimum Capital
Requirements (MCR) included in Basel II through the stressedVaR. Although the move reinforced financial health, in 2012
reckoned several glitches derived from flaws of VaR and proposed
the Expected Shortfall (ES) as replacement. This paper analyses
introduction of ES in MCR formulation and assesses the outcome
of some specifications in the context of adverse movements in non
developed markets. Evidence suggests that, though MCR increase
substantially after the application of ES, only EVT-leptokurtic models
would provide adequate protection against turmoil. Accuracy of
models should be contemplated, either decreasing fixed multiples
or lowering confidence levels to reflect their superior quality in
ES estimation. Adoption of these measures would contribute to
enhance stability of the financial system and foster incentives to
develop precise risk management techniques.
SESSION 65
CORPORATE SOCIAL RESPONSABILITY
TRACK 4
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
16:30 – 18:00 h
Buzios A
Corporate Social Responsibility and Employee
Commitment: An Exploratory Study for the IberoAmerican Hospitality Industry
Esperanza Suarez, IESE Business School
José Ramón Pin Arboledas, IESE Business School
Angela Gallifa Irujo, IESE Business School
The aim of the present paper, therefore, is to discuss, from a HR and
CSR viewpoint, the connection between a company’s CSR practices
and its ability to attract, retain and engage employees, and,
ultimately, to influence work and business outcomes in the IberoAmerican Hospitality industry. We explore the “Social bottom line”
of CSR and the employee engagement effect based on the core
competences of the firm and key employee competences.
This paper seeks to offer an outline for a conceptual approach
relating
three
concepts,
Engagement-Corporate
Social
Responsibility and Human Resources, in the specific context of the
Hospitality Sector, using empirical interviews performed among HR
and CSR managers.
On the Greening of a Colombian University and Its
Commitment to Education for Sustainability
Maria Alejandra Pineda Escobar, Politecnico Grancolombiano
Politecnico Grancolombiano is a Colombian institution of higher
education with over 30 years of existence and more than 16,000
students. The
article
presents
Politecnico
Grancolombiano’s
experience in its path toward becoming a sustainable university.
It details the campus restoration for recovering its surrounding
ecosystem, migrating from a deteriorated eucalyptus monoculture
to the planting of 60 native species from more than 40 botanical
families. It also describes the adoption of an environmental
management system, according to ISO 14001, set in four main
programs. To date the results are promising. The campus recovery
process prognoses a successful example of restoration of the
eastern hills of Bogota. Progresses in water and energy savings are
equally remarkable, as are improvements in waste management,
particularly hazardous waste. All university programs have crosscutting environmental education. A key component has been
the support from the university community, particularly from the
Chancellor and other institutional heads.
Questioning the Corporate Responsibility
Department Alignment with the Business Model of
Top Brazilian Companies
Tanguy Jacopin, ESIC
This contribution will question the CR department alignment with
the business model of the top Brazilian companies to provide some
insights concerning :
1-
Until what extent have the
Brazilian public companies appearing more recently in the Forbes
2000 ranking a superior alignment between their CSR Department
and their business model than the Brazilian companies represented
in the ranking in 2005? Is it possible to determine if this superior
alignment comes from a higher focus on process or on the vision of
the company?
2-
Until
what
extent
have
Brazilian companies present in 2005 and represented in the Forbes
2000 index in 2013 improved their alignment between the CR Dpt.
and the business model? Is it possible to determine the importance
of the alignment of the CR Dpt with the organization at this stage
in terms of bottom line performance?
The Place of Ethics in Management Practice of
Young Businessmen
Eduardo Basso Junior, Universidade Luterana do Brasil
Aida Lovison, Universidade Federal Do Rio Grande Do Sul
At the present time the function of the entrepreneur acquires increasing
social content (GUERREIRO RAMOS, 1983) and young entrepreneurs is not
given a different context. But for it to qualify your practice, here understood
as an ethical action, which has requirements of substantive rationality,
it is necessary to understand the meaning of ethics as “the possibility
of foundation of the future” (SOUZA, 2004). This study has focused on
investigating the practical experience of young entrepreneurs, aiming to
elucidate the ethical conception underlying the corporate practice of these
associated to the Association of Young Entrepreneurs of Porto Alegre. The
business practice was the context of delimitation of the research and the
method of investigation used was phenomenology. Ethics is presented as a
business practice’s element of young entrepreneurs, mainly based on their
values as they acquire throughout their lifes or in their families.
SESSION 63
ENTREPRENEURSHIP AND SMES:
ENTREPRENEURIAL AND MANAGERIAL TRAINING
FOR SMES AND FAMILY BUSINESS: CASES AND
EXPERIENCES.
TRACK 5
Panel
Date
Tuesday, Oct 22
Time
16:30 – 18:00 h
RoomAngra
Session Chair
Antonio Freitas, Fundação Getulio Vargas
Panelists
Vladimir Nanut, MIB School of Management
Barbara Santoro, Italian Association for Management
Development
Elio Vera, Centre for Executive Studies in Management and
Administration
THE PREMISE: The self-made entrepreneur and the family-owned
business represents more than 90 % of the Italian entrepreneurial
system and economy. SME’s are, in percentage, twice the European
average and represent 643% of the top 100 large, established
Italian brands.
Italian entrepreneurial style
and organizational structure is
characterized by traits which are universally recognized as distinctly
Italian:
creativity,
tradition-based craftsmanship, innovation,
technology, sense of community,
respect for the environment,
business networks and cooperation.
However, the critical aspects of this business model, that hinder
growth and threaten the survival of most SME ‘s, are
1) the delicate problem of intergenerational transition (only 15%
survive the second generational shift);
2) the difficulty of being both the maker and the business developer
(the entrepreneur and founder is normally the artisan);
3) the reluctance to explore new markets;
4) the need to create strategic business alliances and attract
investors;
THE OBJECTIVE:
This ASFOR panel will: examine the role of
Management Education and Training Methodologies and practices
in SME start-ups, generational transition and dimensional
expansion; benchmark and collate international best practices and
management training models and methodologies.
SESSION 51
MANAGING INNOVATION IN LATIN AMERICA
TRACK 7
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
16:30 – 18:00 h
Petrópolis B
Rubén Darío Echeverry Romero, Universidad
del Valle
Background Colombian Economic Policy for Export
Development and Innovation
Rubén Darío Echeverry Romero, Universidad del Valle
Tulio Silva Tulio SIlva, Universidad del Valle
Diana Lorena Pineda Ospina, Universidad del Valle
Under the development of innovation, economic integration
and globalization of economies, economic policy approaches, in
the country, becomes a key element to accelerate the process of
economic growth and development. Currently, Colombia is known
for being a country with significant advances in the design of
policies to stimulate innovation and scientific activities seeking to
improve their international competitiveness. It is precisely in this
area where it is necessary to analyze the background of these
policies to identify the main guidelines that have allowed, and
enable the productive transformation of the country. Therefore,
this paper aims to analyze the history of Colombian economic policy
for export development and innovation within the production
structure, with special emphasis on traditional industries such as
the food sector.
Decisive Factors of Innovative Results for the
Colombian Manufacturing Sector: Moderate Effect
of R&D Investment
Carlos Hernán González Campo, Universidad del Valle
Andrea Hurtado Ayala, Universidad del Valle
Monica Garcia Solarte, Valley University
Endogenous Development Theory, states that among the key
factors to apply knowledge and transform it into innovations, are R
& D invest, human capital, technology, among others. Considering
these aspects, the authors use the Survey of Development and
Technological Innovation held in Colombia (EDIT V) for the
manufacturing sector over the period 2009-2010, conducted
on a sample of 9,396 firms in the industry, and made a model
hierarchical regression to compare the influence of these variables
on the innovative performance of the manufacturing sector, and
the moderating effect of investment in R & D. The results show that
investment in human capital and R & D, have a direct and positive
influence on innovation in manufacturing firms, and investment in
R & D activities leverages the generation of technology and human
capital increase innovation in the sector.
Evolution of the Technological Innovation in
Mobile Phone Sector in Colombia: A Case Study
Federico Manuel Zevallos Peña, Jorge Tadeo Lozano
University
Maria del Pilar Corredor Garcia, Jorge Tadeo Lozano
University
We describe the evolution of the actors and interrelationships
of the mobile sector, TO understand the role of technological
innovation in the mobile phone industry and in particular, in
the field of Mobile Telephony operators (TMC). Although in
the graphs presented not displayed the relationship between
technological innovations (and timing) and performance measures
TMC operators, it is clear that technological innovations in devices
and networks energize the TMC operators sector, because the TMC
sector operators may include more utilities in their service packages
for new roles and potential developed in the devices. In turn, the
constant technological innovation leads to shorter life cycles for
the devices, which accelerates both the replacement market as
service packs.
Management of Innovation in Women-Owned
Businesses in Bogota - Colombia
Maria Ortiz, Universidad Militar Nueva Granada
Beatriz Herrera, ASCOLFA
Edison Fredy Laon Paime, Universidad Militar Nueva Granada
In this paper we analyze the capabilities and conditions for
innovation of 17 female-owned businesses in the city of Bogotá
– Colombia. On one hand, we identify internal strengths of the
company and the characteristics of the entrepreneur and on the
other hand are evident aspects of the environment that have
enabled the development of innovations in these companies. For
this we conducted 17 semi-structured interviews were systematized
and analyzed with Nvivo software. The results show that most
companies make product innovation. Internal capabilities more
important to facilitate innovation are strategic planning and talent
management. On the external conditions, it is evident that public
and private entities make various efforts that are not integrated
with each other and obey clearly identified policies
The Networked Blog Managed in the Resource
Dependence View
Isadora V. Castro, University of Brasilia
Carlos D. Santos, University of Brasilia
Blogs have gained prominence as key actors in the dialogue
between producer and consumer market, being increasingly sought
after by companies to form strategic alliances. Therefore, they are
embedded in networks of relationships and interdependence of
resources with other blogs, readers and companies. This network,
molded as a structure that favors pages that exists for a longer time,
makes the blogger to manage not only the resources on which his
blog depends to survive in a competitive environment, but also
the challenge of overcoming the initial vulnerabilities imposed
by this network. However, do bloggers have the same managerial
behavior in the pursuit of survival and success? Therefore, we
developed a theoretical model that allowed verifying an evolution
of behavior according to the level of resource dependence, which
may contribute to blogs that wants to achieve success quickly and
legitimately and to companies that wants to establish alliances
with blogs.
SESSION 22
MARKETING AND SERVICES
TRACK 8
Paper
Session Chair Date
Time
Room
Lara Vaccari, PUC - Rio
Tuesday, Oct 22
16:30 – 18:00 h
Petrópolis A
A Comparative Analysis of Theoretical Models
for Attitude and Pro-Environmental Consumer
Behavior
Lara Vaccari, PUC - Rio
Marcos Cohen, Pontifical Catholic University of Rio de Janeiro
- PUC-Rio
This article aims to describe some of the most influential theoretical
models used in the literature and contribute to better understanding
of the gap between attitude and behavior of consumers, especially
with regard to environmental issues. Attitude-behavior models
are presented, followed by a table summarizing the strengths and
weaknesses of each model and a grouping of models in different
categories. The study results open light to a greater understanding
of how environmental awareness could help more effectively
educators and marketers to pursue a pro-environmental behavior
at all levels of society.
Keywords: attitude, pro-environmental behavior, consumer.
Customer Perception of Service Quality in Social
Enterprises: The Case of Credit Unions in P.R
Evelyn Lopez, Universidad del Turabo
Virgin Dones, Turabo University
This study measures the relationship between
customer’s
perception of service quality using the following models:
SERVQUAL, SERVLOYAL and Benefits Integration, in order to
measure the impact of
customer’s perception of service value
and the benefits received in their level of satisfaction and how
this satisfaction impacts loyalty behavior. The sampling frame was
168 customers of Credit Unions of Puerto Rico. We used multiple
regression analysis to analyze the relationship between variables.
The results indicate the most valuable dimensions of service and
determine the perception of service quality behind the use of
SERVQUAL, SERVLOYAL and Benefits Integration model variables
which determine the level of satisfaction and loyalty. This study
makes a contribution to theory and management, and will be
useful for future research and managers of service enterprises.
Exploratory Study about Special Interest Tourism
and Principal Chilean Consumer Motivation
Cristobal Fernandez, technical university federico santa maria
Paulina Santander Astorga, Federico Santa Maria University
Jorge Cea Valencia, Universidad Técnica Federico Santa María
Present study aims to identify the main motivations of people
deciding their holiday destination under the special interest tourism
in the central coast of Chile. The methodology for obtaining
qualitative results was exploratory phase through interviews and
a second phase where we obtained conclusive quantitative key
findings and recommendations of this study. The results point
to generate a family-oriented offering, further development of
activities and sightseeing and increasing existing cultural offer.
Influence in the Characteristics in the Consumer
Unit in Retail Loyalty
Francisca Sanchez, School of Economics - National University
of Litoral
Marcela Martin, Universidad Nacional del Litoral
Maria Raigada, Universidad Nacional del Litoral
The current work includes the study of the influence in the
sociodemographic characteristics of the consumer unit in loyalty.
The investigation is developed in the context of commercial retail
distribution of consumer products in Santa Fe, offering results
that may help enterprises to improve their services and adapt
their commercial strategies depending on every client profile and
in order to ameliorate loyalty levels. The main conclusions are
contrasted with the results of different studies by international
writers.
The Effects of Interactive Technologies on Online
Apparel Shopping
Jorge Ferreira, Pontifical Catholic University of Rio de Janeiro
Cristiane Giovannini, Pontifical Catholic University of Rio de
Janeiro
Angilberto Freitas, Unigranrio
Renata Kurtz, Pontifical Catholic University of Rio de Janeiro
Fernanda Pina, Pontifical Catholic University of Rio de Janeiro
This work investigates the impact of interactive technologies
on consumer perception regarding online apparel shopping.
In order to achieve this goal an online survey involving internet
users who had bought online at least once was conducted and
the data analyzed by structural equation modeling. The results
indicate relevant positive effects of the interactive technology on
consumer enjoyment and shopping involvement, and negative
effects of enjoyment and involvement on the desire to stay at the
online store. Theoretical and practical implications point to high
interactivity as a stimulant for online navigation and shopping.
SESSION 77
BUSINESS STRATEGY IN TURBULENT
ENVIRONMENTS
TRACK 9
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
16:30 – 18:00 h
Cabo Frio D
Brigitte Natalia Calvachi Prieto, Universidad
del Rosario
Business Model to Achieve Organizational
Sustainability
David Villacis, Externado University of Colombia
The high uncertainty environments where companies have to
develop their activities constitute a challenge for organizational
sustainability,
requiring
organizations
to
have
a
notable
adaptation capacity. The Grounded Theory methodology was
adopted, supported by deep interviews, surveys and the Atlas/
ti software. A proposed model emerged from the research work,
configuring an adaptation capacity to volatile scenarios in order
to achieve organizational sustainability grounded in Prospective
planning, Adaptive systems and Structural integration. Prospective
planning through scenario analysis offers the decision makers a
broader future vision for their decision selection. The adaptive
system and its capacity to follow the scenario movements allow
a company to maintain a better maneuvering position. The inside
and outside company structural integration keeps it connected
with every external change and enables its internal adjustment. An
organizational sustainability emerged from the model.
Strategic Resilience and Turbulence Environment
Hugo Rivera, Rosario University
Brigitte Natalia Calvachi Prieto, Universidad del Rosario
In recent years a turbulent landscape has characterized the
business, forcing companies to make quick decisions that allow
them temporary competitive advantages. The Academy has
developed management alternatives that will allow companies
face the turmoil. One of these proposals comes from the concept
of organizational resilience, dynamic capacity generated by
companies in order to structure an organization with greater
elasticity and resistance ability to adapt to changing global needs
Strategies for Health Supplements: A Case Study
of Provider Unimed Fesp
Mauri Pimentel, FGV-EBAPE
The supplemental health segment in Brazil presents, nowadays,
substantial importance on the national scene, not only for its
breadth and coverage, but also for its economic relevance. In this
scenario, the segment of medical cooperatives Unimed excels itself,
serving about 8% of the population and holding over 33% of the
sector market share. Since the advent of the sector’s regulation in
Brazil, the supplemental health segment has been subjected to a
rigorous process of economical restructuring, that is the reducing,
year after year, of the autonomy of free negotiation of prices and
the expansion of the list of mandatory procedures for operators.
Given this scenario, and under the theme of business strategy, a
new proposition of an exploratory study of Unimeds Federation
of the State of São Paulo (Fesp) was formulated critically your
new strategic configuration, aligned to the competitive market
environment in which it operates.
The Trajectory of a Long-lived Brazilian
Construction Company through a Longitudinal
Analysis of its Strategies
Determinants of Health Quality in the
Municipalities of the State of Rio de Janeiro
Antonio Ferreira, Universidade Federal Rural do Rio de
Janeiro
Fabricio Carvalho Cipola, Bank of Brazil Inc
Marcelo Alvaro Macedo, UFRJ
This article aims to analyze the determinants of quality of care in
the municipalities of the state of Rio de Janeiro. Therefore, it try
to explain, using regression analysis, the FIRJAN health indicator
through spending per capita on health: total expenses, personnel
costs, outsourced services costs and investment spending. In
addition, it sought to examine if the origin of the resources
employed (SUS or Own Resources) was also able to explain the
FIRJAN health indicator. The main results show that, in general,
the higher the per capita expenditure better indicator of health
of the municipality. It is also observed in the results that spending
on outsourced services is the most relevant and the use of own
resources brings more benefits to the population than the use of
SUS resources.
Discretion against Corruption: Audit Technicians in
Brazil as Street-Level Bureaucrats
Rafael Diogo Pereira, CEPEAD-UFMG
Janete Lara de Oliveira, CEPEAD-UFMG
This study aimed to analyze the strategies historically implemented
by leaders of a long-lived company of the construction industry.
In this sense, the trajectory and the company’s strategies will
be discussed in relation to the panorama of development of
construction industry in Brazil, establishing, whenever possible,
parallels between the strategies adopted by the organization
and its economic and political context. Considering the diverse
currents present in the field of strategy, this study uses the theories
of Michael Porter for their relevance and because it considers
the interdependence between strategy and industry structure.
This study was guided by qualitative research strategy, using the
method of single case study, the option chosen by the possibility
of deepening the phenomenon in question. From the case studied,
it was possible to demonstrate the inexorable interaction between
company and environment in the development and implementation
of strategies for a construction company for over five decades.
Mauricio Ribeiro, FGV
This paper focuses on how the audit courts’ technicians in Brazil
exercise their roles with a great deal of discretion and freedom,
concluding that the label of “street-level bureaucrats” can be
applied to them. When on charge of the analysis of bidding processes
and of the budgetary performance of the Public Administration,
the audit courts’ technicians perform these activities with freedom,
a wide range of powers, and based mostly on their own ideas of
how the State should act; the prerogatives of their functions also
make them less exposed to pressures coming whether from the
analyzed public departments or from the highest hierarchical ranks
of the audit courts. Therefore, the discretion that come with the
job transform the audit technicians into public agents with special
powers when it comes to fighting corruption, turning them into
essential contributors to good governance.
Turbulent Environment: The Impact of Strategy
Vesna Mandakovic, Universidad del Desarrollo
Employment protection legislation is present worldwide, being
more stringent mainly in developing countries. While these laws
are positive for short-term job stability, they can hinder enterprises’
ability to optimally adjust when facing negative shocks, which may
harm their efficiency and long-term economic growth. This paper
analyzes the impact of stringent employment protection legislation
on the propensity to downsize, exploiting the heterogeneity
of productivity levels of firms within various sectors. Using a
parsimonious theoretical model and an empirical application for
panel data of manufacturing plants in Chile between 1980 and
1994, the evidence presented in this paper strongly supports the
idea that when firing costs are higher, the probability of downsizing
will decrease but will do so heterogeneously. The differences arise
from sectors’ price growth rates, firm productivity, and the labor
wedge.
Hugo Alberto Rivera, Universidad del Rosario
In last years, the field of strategic management has stopped to
study how environmental turbulence affects the strategic behavior
of firms. Theoretical investigations have recently emerged in which
it appears that the environment is also subject to the influence that
comes from the actions taken by companies to cope. The relevance
of this new line of work lies that the environment goes from being
just a driving force to also acquire a dependent. Given the above,
it is necessary to investigate this bidirectional relationship between
environmental turbulence and the behavior of the constituent
companies, which undoubtedly will advance the development of
empirical studies that confirm the existence of this relationship.
SESSION 86
1
TRACK 11
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
16:30 – 18:00 h
Petrópolis C
Antonio Ferreira, Universidade Federal Rural
do Rio de Janeiro
Downsizing and Employment Protection
Legislation: Evidence from Chilean Manufacturing
Firms (1980-1994)
Freedom of Information in the Defense Sector:
The Brazilian Case
Karina Rodrigues, FGV-EBAPE
The access to information law (12.527) in Brazil had to deal with
military resistance since before its promulgation. But with its
enactment, new challenges emerge towards making secrecy
an exception in the public administration, especially in military
and defense-related institutions. To evaluate the compliance
of these institutions with the law, it has been made a Freedom
of Information audit through requests to the Brazilian Defense
Ministry, Aeronautics, Army and Navy Commands. It has been
noticed that compliance is very low on quality of disclosure mainly
for the Army and Navy. In spite of the quality of the answers,
Aeronautics exceeded the stipulated time of response. The Ministry
of Defense presented the best performance, with complete and
on time responses. There is evidence that military institutions are
more closed to giving information, but there is also need of further
studies directed to other civilian institutions, to corroborate the
analysis.
The Third Sector in the Brazilian Context and the
Problem of Its Control
Flavio Souza, FGV-EBAPE
Marcos Santos, Rio de Janeiro State University
Igor Queiroz, UFRJ - FACC
Thiago Parreira, Getúlio Vargas Foundation
The crisis of the bureaucratic model of public administration,
marked by high costs and low quality of pubic services, led to a
general movement for reform of the state. The fiscal adjustment
and institutional change were the two main pillars of this reform.
The former was achieved with privatization, reduction of the state
apparatus and expenses cut, while the later was associated with
the creation of new institutions, such as social organizations and
executive agencies. However, these two pillars lead to a paradox
called “dilemma of control”: while the attempts of fiscal adjustment
require considerable effort to expand the control mechanisms over
the bureaucratic apparatus, the institutional changes aim to ease
these mechanisms. Hence, this paper has the purpose to promote a
debate about some features of the third sector in Brazil, focusing
on issues related to their control in order to better study this
contradiction.
SESSION 61
ACADEMIC APPROACHES AND DEVELOPING
EDUCATIONAL MODELS
TRACK 12
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
16:30 – 18:00 h
Buzios B
Diego Gonzales-Miranda, University EAFIT
Organizational Identity: A Review of the
Literature
Diego Gonzales-Miranda, University EAFIT
Carmen Ocampo, Universidad EAFIT
Mariano Gentilin, Universidad EAFIT
Andres Sierra, Universidad EAFIT
Organizational identity is a subject of discussion and controversy
in the study of organizations. Its conceptualization and theoretical
approach endow particularity self-definition and distinction to
organizations. It is a variable concept, a framework or tool for
understanding organizational phenomena, while providing a solid
foundation for intervention and organizational analysis. In this
paper we discuss some disciplinary foundations of this concept,
while the original intention was questioned given by Albert and
Whetten in 1985. The aim is to present a theoretical framework
and bibliographical reference to guide the discussion around
organizational identity from a critical and multidisciplinary view.
Perspectivação - Educational Model
Norman Arruda, ISAE
This abstract aims to present the educational model of ISAE -
Advanced Institute of Administration and Economics, as a vector
to enhance the responsible leaders development in Brazil. ISAE is
associated of FGV - Getulio Vargas Foundation, one of the 30 best
think tanks in the world, and developed its educational model,
the Perspectivação, as a complementary approach to the students
experience in the FGV courses, bringing educational concepts
related to values and personal characteristics. This extended abstract
also brings an avaliation approach of the model , where were used
the method of face validity with 50 experts in this issues. On the
results, 92% of the interviewed agreed the this model contributes
to enhance the development of global responsible leaders.
The Discourse in the Study of Organizations: A
Review of the Literature
Alejandra Ocampo, Universidad EAFIT
Andres Sierra, Universidad EAFIT
In this paper we present the results of a review of literature on
discourse analysis in the organization studies; in the contributions
of different authors we observed thematic aspects, epistemological
and methodological. The results were obtained from a systematic
analysis of 5,509 articles, published in ten principal international
journals relating with the organization studies, there we identified
88 articles on organizational discourse in the period 2000-2012. To
relieve and categorize selected literature data was used qualitative
research software Atlas ti version 6.2, the data analysis method was
supplemented with content analysis and text. The review showed
approaches to the concept of discourse in the organizational
field, dimensions of organizational discourse, discourse analysis
approaches and topics of organizational studies that have
been addressed from the perspective of discourse, including:
organizational identity, organizational change, new organizational
forms and organizational power.
The False Dilemma Theory - Practice in the
Administration
Pablo Munera, Universidad de San Buenaventura-Medellín
The relationship between theory and practice in the administration
usually presented in terms of tension, antagonism and even more
simplistic, dilemma, which is a false proposition, for incomplete and
extremist. While theory and practice, by themselves, and further
administration are different phenomena are also at the same
time, complementary phenomena, which overlap, include and
complement: there is theory in practice and practice in theory. To
show that reduced this relationship to its antagonistic dimension
is a reductionism and a false dilemma, identify the principles and
basic flaws of both theoreticians (intellectualists call them here) as
of practitioners. The usefulness of this work is that it serves as input
to present, at another time, a proposal overcomes this dilemma,
since the articulation between theory and practice, where the
antagonistic and complementary perspectives that have, could be
presented in a dialogical and pragmatic way.
SESSION 62
TEACHING LEARNING PROCESS
TRACK 12
Paper
Session Chair Date
Time
Room
Tuesday, Oct 22
16:30 – 18:00 h
Sala de Apoio 3B
Antonio Hoyos Chaverra, Universidad
Nacional de Colombia
An Approach to the Microworlds as Strategies in
the Teaching-Learning Processes in Management
Science
Antonio Hoyos Chaverra, Universidad Nacional de Colombia
Isabel Cristina Gómez Ramírez, Universidad Nacional de
Colombia
The success of the teaching-learning process is given by multiple
strategies, one of them is active methodologies, which are
characterized by promote in students the acquisition meaningful
knowledge. However, there are limitations to the application
of different theories and concepts in management sciences
because, unlike other sciences, they rarely have a training camp.
Therefore, the aim of this paper is to show that the micro-worlds
are an alternative that allows the practice and development of
knowledge in the area of administration. Initially, it is presented an
introduction to the problem, the concept, characteristics, process
design microworlds, its relationship with learning and some
applications to education in management science. Afterwards, it is
realized a brief critique and it concludes that to achieve meaningful
learning, it is not enough with the use of microworlds.
Does the Use of the Case Method in MBA
Programs Foster the Development of Analytical
Skills?
Juan J. Segovia, Concordia University
The case method (Case-Based Learning) is a pedagogical tool which
is used in many MBA programs around the world as a means towards
developing essential business skills such as: analytical, problem
solving, decision making, etc. These skills are necessary to manage
in an ever changing business world, in an effective and efficient
manner. Alternatively, traditional Lectured-Based Learning can be
used as a means towards developing such skills. The purpose of
this study is to assess the effectiveness and efficiency of the CBL
method in the development of such cognitive skills. This method
was compared to the LBL method. A Managerial Accounting course
in an MBA Program at a Canadian University was used as a vehicle
to perform such an assessment. Our results suggest that indeed the
CBL is a more effective and efficient vehicle in the development of
such cognitive skills as compared to the LBL method.
FLOW to Communicate
Catalina Isabel Ortiz, Sergio Arboleda University
FLOW to communicate is a class that has two contexts and has
been given at higher education administration programs, a
successful experience is systematized through a research where
it was possible to retrieve knowledge, best practices and provide
recommendations for classes seeking work elements that enable
students to strengthen their communication and be persuasive
speakers.
Identification of the Needs for Professional
Training in Social and Productive Sectors
Byron Acosta, National Secretariat for Science, Technology
and Innovation
Maria Fernanda Orquera, National Polytechnic School of
Ecuador
This study aims to identify training needs and development
of professional skills in organization liked to the Productive
Transformation Agenda and to the Priority Attention in Ecuador.
Through the establishment of national sectorial workshops,
representative institutions of businesses and workers from the
productive and social sectors were called in order to apply them
one survey. Results indicate that the priority occupations for
training processes are the operational level - officers, operators
and mechanical artisans. Also, machine´s operators, assemblers
and installers. On the other hand, social and productive sectors
prioritize short-term training through courses. It was identified
that in the social sector the three areas of greatest demand for
training are: Administration and Legislation, Gastronomy and
Tourism. Although, for the productive sector priority areas are:
Administration and Legislation, Process, Information Technology
and Communication. From this research raises the guidelines for
future application of the instrument developed in a national wide
The Spaces of Teaching and Learning in
Organizations of Z Generation: A Constructivist
Approach
Priscila Fernandes, FGV
Claudia Molina, Universidad Simon Bolivar
In this paper we present the construction of the Z generation
epistemic spaces of teaching and learning. It is based on epistemic
subject with skills to build relationships for the development of
space operations in the acquisition of knowledge in the context of
current internet technologies. We believe that learning in this type
of organizational spaces has a metaphorical term approaching the
intangible to a cognitive tool that helps developing social imaginary
and it reflects
on the relationship from territory and subject
to demand teaching and learning for the formulation of new
concepts, symbols and language in the Z generation organizations.
Teaching and learning nowadays need much more spatio-temporal,
personal and group flexibility. The construction of knowledge is no
longer individual but collective. Thus, we see the importance that
communities of practice have in cybers corporations led by the Z
generation.
Cladea Executive Committee
María Helena Jaén
Presidenta
IESA Instituto de Estudios Superiores de Administración
Vicepresidenta
Avda. IESA, Edificio IESA, San Bernardino Caracas 1010-A
Telf: 58 212 555 4404/ 555 4436 58 212 555 4210
[email protected]
[email protected]
Antonio Freitas
Past Presidente
Escola Brasileira de Administração Pública
Fundacão Getulio Vargas EBAPE/FGV
Provost
Praia de Botafogo 190, 12° Andar - CEP 22250-900 Rio de
Janeiro, Brasil
(55-21) 3799-5505
[email protected]; [email protected]
Roberto Solano
Presidente Electo
Decano de la Escuela de Negocios y Economía de la
Universidad de las Américas Puebla
Sta. Catarina Mártir. Cholula, Puebla. C.P. 72820. México
52 (222) 229 2000 ext.2473
[email protected]
Marcelo Paladino
Decano
Escuela de Dirección y Negocios, IAE
Universidad Austral
Mariano Acosta s/n° Derqui (B1629WWA) Pilar
Buenos Aires, Argentina
[email protected] [email protected]
Olga Pizarro Stiepovic
Directora Escuela de Postgrado
Universidad del Desarrollo
Av. Plaza 680, San Carlos de Apoquindo, Las Condes
Santiago, Chile
[email protected]
Ignacio Gaitán Villegas
Decano Ejecutivo
Escuela de Administración
Universidad Sergio Arboleda
Calle 74 N° 14 - 14 Torre F Piso 6
Bogotá, Colombia
[email protected]
Hilda Arango de Ortega
Decana
Escuela Internacional de Ciencias Económicas y
Jorge Talavera
Miembro Vitalicio
Rector Universidad ESAN
Alonso de Molina 1652 - Monterrico Chico Santiago de
Surco
Lima - Perú
(51-1) 345 1331 / 317 7200
[email protected]
Administrativas
Universidad de la Sabana
Campus del Puente del Común, Km. 7, Autopista Norte de
Bogotá. Chía, Cundinamarca, Colombia
[email protected]
Local Organizer Committee
Rachel Daza
Executive Committee Members
Alberto Zapater
Director Ejecutivo
[email protected]
Mariella Olivos de Cáceres
Coordinadora Ejecutiva
[email protected]
Javier Espina Hellín
Director International Relations
ESIC Business & Marketing School
Avda. De Valdenigrales s/n 28223 Pozuelo de Alarcón
Madrid, España
Coordenadora de Comunicação e Marketing
Escola Brasileira de Administração Pública e de Empresas Praia de Botafogo, 190 – 5º andar – 22250-900 – Brasil
[email protected]
Roberta Guimarães
Assessora de Comunicação e Marketing
Escola Brasileira de Administração Pública e de Empresas Praia de Botafogo, 190 – 5º andar – 22250-900 – Brasil
roberta.guimarã[email protected]
Henrique Pacheco
Research Assistant
Nupin / PUC-Rio
[email protected]
Tomislav Mandakovic
Decano D. Inez Andreas School of Business
Barry University
11300 NE nd. Avenue, Miami Shores, FI 33161 – 6695, USA
Raquel Dias
Gerente de eventos
SKL Eventos e Turismo
[email protected]
63
Institutional Members
ALEMANIA
HochschuleReutlingen
Universidad Dortmund
Leipzig Graduate School of Management
Universidad de CienciasAplicadasFachhochschule Worms
PforzheimUniversity
ARGENTINA
Universidad Nacional del Litoral
Universidad Nacional del Centro de la Provincia de
Buenos Aires
Universidad Católica de Córdoba - UCC
Universidad Católica Argentina
Fundación Alta Dirección Escuela de Negocios - ADEN
Universidad Austral
Universidad de San Andrés
Universidad delCema
AUSTRALIA
University of Queensland
BÉLGICA
European Foundation for Management Development EFMD
Vlerick Leuven Gent Management School
BOLIVIA
Universidad del Valle
BRASIL
Associação Escola Superior de Propaganda e Marketing
ANPAD - Associação Nacional de Pós-Graduação e
Pesquisa emAdministração
Universidade Federal do Río Grande do Sul
Federal University of Rio de Janeiro - UFRJ
Fundación Getulio Vargas EBAPE/FVGV
Fundación Getulio Vargas EAESP/FGV
FundacaoDom Cabral
Business School Sao Paulo - BSP
Instituto Superior de Administracao e Economía do
MERCOSUL ISAE
CANADA
Schulich School of Business University of York
OrganizaciónUniversitariaInteramericana - OUI
Canadian Federation of Business School Deans CFBSD/
FCDEA
CHILE
Universidad Autónoma de Chile
Universidad de Valparaíso
Universidad del Pacífico
Universidad Católica de Temuco
64
Universidad Mayor de Chile
Universidad de las Américas
Universidad Católica de Valparaíso
Universidad Adolfo Ibañez
Universidad del Desarrollo
Universidad de Talca
Universidad de Chile
Universidad Austral de Chile
Universidad Diego Portales
Universidad de Santiago de Chile
COLOMBIA
Universidad Antonio Nariño
Corporación Universitaria de Investigación y Desarrollo UDI
Universidad Libre Seccional de Cali
Corporación Universitaria - UNITEC
Universidad Francisco de Paula Santander
Corporación Universitaria Iberoamericana
Universidad Autónoma de Occidente
Universidad Autónoma del Caribe
Pontificia Universidad Javeriana de Bogotá
Universidad de La Salle
Universidad de Medellín
Universidad del Valle
Universidad ICESI
Universidad del Rosario FAEN
Universidad de La Sabana
Fundación Universidad del Norte
Universidad de Los Andes - UNIANDES
Universidad EAN
Politécnico Gran Colombiano Institución Universitaria
Universidad Autónoma de Bucaramanga
Universidad Externado de Colombia
Universidad EAFIT
Fundación Universitaria - CEIPA
Asociación Colombiana de Facultades de Administración ASCOLFA
Universidad Nacional de Colombia - Sede Manizales
Escuela Colombiana de Ingenieria Julio Garavito
Colegio de Estudios Superiores de Administracion - CESA
Universidad Sergio Arboleda
Universidad Santo Tomas - Sede Principal
Pontificia Universidad Javeriana de Cali
Fundación Universitaria Empresarial de la Cámara de
Comercio de Bogotá
Universidad Militar Nueva Granada
Universidad Nacional Abierta y a Distancia - UNAD
Fundación Universidad Central
COSTA RICA
INCAE Business School
Instituto Tecnológico de Costa Rica
ECUADOR
Universidad Politécnica Salesiana
Universidad de Especialidades Espíritu Santo
Universidad San Francisco de Quito
Universidad Tecnológica ECOTEC
Escuela Politécnica del Ejército - ESPE
Escuela Politécnica Nacional de Quito
IDE Business School
Escuela Superior Politécnica del Litoral
Universidad Católica de Santiago de Guayaquil
ESPAE – ESPOL
ESCOCIA
University of Strathclyde
ESPAÑA
Madrid School of Marketing - MSMK
Nebrija Business School
Escuela Europea de Negocios
Vértice, Business School
ITAEREA Aeronáutical Business School
ESDEN, Escuela Superior de Negocios y Tecnologías
EuropeanUniversity
Universidad Europea de Madrid - IEDE
Centro Estudios Financieros, CEF - UDIMA
Escuela Negocios Novacaixagalicia
InstitutoEuropeo de Posgrado
GUNI, Global University Network for Innovation
IESE Business School
ESEUNE - Escuela Europea de Estudios Universitarios y de
Negocios
ESIC Escuela Superior de Gestión Comercial y Marketing
Universidad Ramón Llull / BES La Salle
EAE Business School
Instituto de Empresa - IE
FUNDESEM Business School
Escuela de Organización Industrial - EOI
EADA Escuela de Alta Dirección y Administración
ESADE Business School
IEB - Instituto de Estudios Bursátiles
EUDE - Escuela Europea de Dirección y Empresa
ISEAD - Instituto Superior de Educación, Administración y
Desarrollo
Fundación Universidad Empresa de Región Murcia – ENAE
ESTADOS UNIDOS
University of Texas at San Antonio
ACBSP - Accreditation Council for Business School and
Programs
WACRA - World Association for Case Method Research &
Application
Business Assoc. of Latin American Studies - BALAS
AACSB International - The Association to Advance
Collegiate Schools of Business
Florida International University, FIU
University of Richmond
Association of University Programs in Health
Administration - AUPHA
American Graduate School of Int. Management
Thunderbird Campus
University of San Diego
Rollins College
University of the Incarnate World
Barry University
George Mason University
University of San Francisco – USF
FRANCIA
IÉSEG School of Management
Skema Business School
Groupe HEC
ESCP - EAP European School of Management
Groupe ESC Clermont
Groupe SUP de CO Montpellier
ESC Bretagne Brest
Audencia Nantes School of Management
Toulouse Business School
InstitutSuperieur de Gestión - ISG
International Partnership of Business Schools - IPBS
GUATEMALA
Escuela de Alta Dirección Empresarial
Escuela Superior Internacional – ESI
HONDURAS
Universidad de San Pedro Sula
Universidad Tecnológica Centroamericana – UNITEC
ITALIA
ASFOR
MÉXICO
Universidad Nacional Autónoma de México UNAM
Universidad del Mayab, S. C
Universidad Anáhuac México Sur - México
ITESM - Campus Ciudad de México
ITESM - EGADE Campus Monterrey
Universidad de las Américas Puebla
ITESM - Campus Puebla
Universidad de Monterrey
NUEVA ZELANDA
Auckland University of Technology – AUT
PANAMÁ
Quality Leadership University – QLU
65
PARAGUAY
Universidad Americana – INCADE
PERÚ
Universidad de Lima
Universidad Continental
Universidad San Ignacio de Loyola
Universidad Peruana de Ciencias Aplicadas - UPC
Pontificia Universidad Católica del Perú - CENTRUM
Universidad ESAN
Universidad Particular de Chiclayo
Universidad Privada Tacna
Universidad San Martín de Porres - USMP
Universidad Norbert Wiener
Universidad Católica San Pablo - UCSP
Universidad Tecnológica del Perú
POLONIA
SilesianCollege of Economics and Administration in
Bytom
PUERTO RICO
Universidad de Puerto Rico, Recinto de Río Piedras
Universidad Interamericana de Puerto Rico, Recinto
Metropolitano
66
Universidad Politécnica de Puerto Rico
Universidad Metropolitana
Universidad de Puerto Rico, Recinto Mayagüez
Universidad del Este
Universidad del Turabo
REPÚBLICA DOMINICANA
Barna Business School
Universidad APEC
Universidad Iberoamericana - UNIBE
Pontificia Universidad Católica Madre y Maestra
Instituto Tecnológico de Santo Domingo – INTEC
SUIZA
FundaciónEducatis
TRINIDAD Y TOBAGO
Arthur Lok Jack Graduate School of Business
URUGUAY
Universidad Católica del Uruguay
Universidad ORT
VENEZUELA
Instituto de Estudios Superiores de Administración - IESA
Track Chairs
Track 1: The Internationalization of Business
Schools, Accreditation, and Educational
Quality.
Gastón Labadie - Universidad ORT, Uruguay
Mônica Pinhanez - FGV/EBAPE, Brazil
Track 2: Economic, Financial Management and
Accounting
Urbi Garay – IESA, Venezuela
José Santiago – Fajardo Barbachan
FGV/EBAPE, Brazil
Patrick Behr – FGV/EBAPE, Brazil
Track 3: Leadership and Management of Human
Capital
M. Virginia Lasio – ESPOL, Ecuador
Filipe Sobral – FGV/EBAPE, Brazil
Track 4: Ethical, Social and Environment
Responsibility
Sylvio Borrero – ICESI, Colombia
Helio Arthur – FGV/EBAPE, Brazil
Track 5: Entrepreneurship and SMEs
José Ernesto Amorós – U. del Desarrollo,
Chile
Rafael Goldszmidt – FGV/EBAPE, Brazil
Sumit Kundu – FIU, USA
Track 6: Operations and Supply Chain Management
Bernard Killian – INCAE
Ram Mudambi – Temple University, USA
Track 7: Technology and Innovation Management
José Antonio Robles – ESAN, Perú
Paulo Figueiredo – FGV/EBAPE, Brazil
Curba Lampert – FIU, USA
67
Track Chairs
Track 8: Marketing
Gina Pipoli – Universidad del Pacífico, Perú
Vinicius Brei – UFRGS
Janet Murray – Univ. of Missouri – St Louis
Track 9: Strategy, Corporate Governance,
Sustainable Development and General
Management
Sergio Olavarrieta – U. de Chile
Alvaro Cyrino – FGV/EBAPE, Brazil
Jose Pla-Barber – University of Valencia
Track 10: International Business, Multinationals and
Emerging Markets
Carlos Alsúa – UAI
William Newburry – FIU, USA
Andreja Jaklic – University of Ljubljana,
Slovenia
Track 11: Politics, Conflict and Social Movements
Carlos Pereira – FGV/EBAPE, Brazil
Track 12: Learning Processes and Challenges for
Management Education
Jorge González – Tec Guadalajara, México
Fátima Bayma – FGV/EBAPE, Brazil
68
CLADEA2013-Reviewers
Alvaro Espejo - University of Adolfo Ibañez
William Newburry - Florida International University
Joaquin Alegre - University of Valencia
Alvaro Cuervo-Cazurra - Northeastern University
Eduardo Kayo - Universidade de Sao Paulo
Scott Turner - University of South Carolina
Erzsébet Czakó - Corvinus University of Budapest
Xavier Mendoza - ESADE
Ilgaz Arikan - Ohio State University
Vikas Kumar - University of Sydney
Michael Mol - University of Warwick
Fabrizio Noboa - USFQ Business School
Ronaldo Parente - Florida International University
Matthew Semadeni - Indiana University
Maria Lasio - ESPAE-ESPOL
Armando Borda - FIU
Julie Li - City University of Hong Kong
Rafael Goldszmidt - FGV-EBAPE
Tales Andreassi - Fundação Getulio Vargas
Renata Peregrino de Brito - Faculdade de
Economia e Finanças Ibmec
Marcelo Cano Kollmann - Temple University
Thomas Hannigan - Temple University
Won Kyung Min - Temple University
Claudio Conti - GV-EBAPE
Juan-Pablo Torres - University of Warwick
José Ernesto Amorós - Universidad del
Desarrollo
Christian Felzensztein - Universidad Adolfo Ibañez
Alvaro Cyrino - FGV-EBAPE
Sergio Wanderley - FGV Rio
Joaquim Fontes-Filho - FGV-EBAPE
Diana Benito-Osorio - UNIVERSIDAD REY
JUAN CARLOS
Luis Enrique Urtubey De Césaris - FGV/EBAPE Escola Brasileira de Administração Pública e de Empresas
Stefano Elia - Polytechnic University of Milan
C. Annique Un - Northeastern University
Ryan Krause - Texas Christian University
Carla Bustamante - University of Colorado-Boulder
Filip De Beule - University of Leuven
Fernando Parrado - Universidad Sergio Arboleda.
Monica Pinhanez - FGV-EBAPE
Anna-Katharina Lenz - EBAPE - Fundacao
Getulio Vargas (FGV)
Sergio Olavarrieta - University of Chile
Carlos Alsua - Universidad Adolfo Ibáñez
Fatima Oliveira - FGV
Jose Pla-Barber - University of Valencia
Jorge A. González - Tecnológico de Monterrey
Andreja Jaklic - University of Ljubljana
Olga Pizarro-Stiepovic - Universidad del Desarrollo
Anabella Davila - Tecnologico de Monterrey
lfredo Behrens - Faculdade FIA de Administração
e Negócios
Edgar Izquierdo - ESPAE Graduate School of
Management
Patricia Monteferrante - IESA
Rosa María Fuchs - Universidad del Pacífico
Juliana Mansur Kopp - Escola Brasileira de
Administração Pública e de Empresas - EBAPE/FGV
Liliane Furtado - FGV-EBAPE
Diego De Faveri - Getulio Vargas Foundation
Ignacio Bartesaghi - Universidad Católica del Uruguay
Carlos Hernán González Campo - Universidad del Valle
Andrea Hurtado Ayala - Universidad del Valle
Federico Fernandez Dupouy - IESA
Gianni Romani - Universidad Católica del Norte
Soledad Etchebarne - University of Chile
Isabel Alvarez - UNIVERSIDAD COMPLUTENSE DE MADRID
Sergio Soto - Universidad de Chile
Felipe Silva - FGV-EBAPE
Jesus Sanchez - Pontificia Universidad Católica de Puerto Rico
Sandra Vanessa Welsh - Universidad Argentina de la Empresa
Celia Torrecillas - University of Jaén
Marina Santucci - UADE (Universidad Argentina de la Empresa)
Diana Lorena Pineda Ospina - Universidad del Valle
Silvio Borrero - Universidad Icesi
Adriana Ramirez Rocha - Instituto Tecnológico y de Estudios
Superiores de Monterrey
Antonio Lecuna - Universidad del Desarrollo
Carlos Albornoz - Universidad del Desarrollo
Marcio Laurini - University of São Paulo - USP
María Fernanda Díaz Delgado - Universidad Industrial de
Santander
Eduardo Esteva - Tecnologico de Monterrey
Lygia Costa - FGV
Susana Mangana - Universidad Católica del Uruguay
Gladys Mireya Valero Cordoba - Universidad Pontificia
Bolivariana, seccional Bucaramanga Colombia
Elisabeth Silveira - FGV
Isadora V. Castro - Universidade de Brasília
Johanna Milena Mogrovejo Andrade - Universidad Francisco
de Paula Santander
Rubén Darío Echeverry Romero - Universidad del Valle
Alessandra Lewit - FGV-EBAPE
Cristina Villar - University of Valencia
Antonio Cevallos - UEES
Valeska Geldres - Universidad de La Frontera
Ariel Alfonso Reyes Castro - Universidad Nacional Abierta y
a Distancia UNAD
Anamari Irizarry - University of Puerto Rico Rio Piedras Campus
Carlos William Mera Rodríguez - Universidad Nacional Abierta
y a Distancia - UNAD
José Albuja - ESCUELA POLITÉCNICA DEL EJÉRCITO
Luis Silva-Domingo - Universidad ORT Uruguay
Pedro Lincoln Mattos - Universidade Federal de Pernambuco
Marcelo Barrios - Universidad de San Andrés
Edgar Ferrer - Universidad del Turabo
Anze Burger - University of Ljubljana, Faculty of Social Sciences
69
CLADEA2013-Reviewers
Tania Furtado - Fundação Fundação Getúlio Vargas
Martha Corrales - Tecnologico de Monterrey
Christian Cancino - Universidad de Chile
Renato Santiago Quintal - Diretoria de Finanças
da Marinha
Frederico Moreira - Universidade Federal de São Carlos
Santiago Lazo Villela - Caribbean University
Luis Fernando Bustamante Zapata - Comercializadora y
Representaciones ANTIOTRADING S.A.S.
Sylvia Vergara - FGV - Fundação Getulio Vargas
Peter Magnusson - Florida International University
MinJu - University of Missouri-St. Louis
Daniel Baack - University of Denver
Mike Chen-ho Chao - William Paterson University
Deborah Zouain - Fundação Getulio Vargas
Matevz Raskovic - University of Ljubljana, Faculty
of Economics
Gerald Gao - University of Missouri-St. Louis
Chin-Chun (Vincent) Hsu - University of Nevada
Las Vegas
Maria de Lourdes Bacha - Universidade Presbiteriana
Mackenzie
Eduardo Andrade - FGV-Ebape
Gabriel Milan - Universidade de Caxias do Sul
Danilo Sampaio - Universidade Federal de Juiz de Fora
Stella Naomi Moriguchi - Universidade Federal
de Uberlândia
Walter Nique - EA/UFRGS
Pedro Ivo Dias - Coppead Graduate School of Business
Federal University of Rio de Janeiro
Edgard Barki - FGV-EAESP
Kety Lourdes Jauregui Machuca - Universidad ESAN
Henry Xie - College of Charleston
Jane Marques - Universidade de São Paulo
Aquiles Farias - University of Brasília
Lina Martinez - Icesi
Maribel Suarez - Universidade Federal do Rio de Janeiro
Kenny Basso - Faculdade Meridional - IMED
Delane Botelho - EAESP-FGV
Iris Mariavelez Osorio - UNIVERSIDAD ICESI
Luigi Corbelletta Rojas - ICESI
Lina Sofia Valenzuela - Icesi
Denise Rodriguez - Escuela Superior Politecnica
del Litoral
Walkyria Goode - ESPAE - Graduate School of
Business at ESPOL
Andre Guettler - Ulm University
Sergio Oliveira - Universidade Salvador
Jose Hernande - Centro Universitário da FEI
Jose Renato Ornelas - Banco Central do Brasil
Wilson Toshiro Nakamura - Universidade Presbiteriana
Mackenzie
Fernando Camilo Fernández Ordóñez - Universidad Icesi
Maximiliano González - Universidad de los Andes
Hermes Moretti Ribeiro da Silva - Universidade de São Paulo
70
Iliana Paez - Universidad Externado de Colombia
Felix Noth - Goethe University Frankfurt
Ximena Duenas - Universidad Icesi
Fernando Pereira - Pontificia Universidad Javeriana Cali
Henry Lopez - Linkoping University
Leonardo Veiga - Universidad de Montevideo
Alejandro Acosta - Universidad Icesi
Aljaz Kuncic - University of Ljubljana, Faculty of Social Sciences
Matija Rojec - University of Ljubljana, Faculty of Social Sciences
Edgardo Bravo - Universidad ESAN
Faride Crespo-Razeg - Universidad Icesi
Sylvia Cujar - Universidad ICESI
Adelaide Baeta - Centro Universitário de Sete Lagoas
Maja Bucar - University of Ljubljana, Faculty of Social Sciences
Jhony Ostos - Universidad Esan
Daniel Calderon - INCAE
Carlos Roberto Martinez Romero - INCAE Business School
Rodrigo Costa Magna - IESE Business School
Gustavo Andre Jimenez - INCAE Business School
Rolando Gonzales - universidad ESAN
Ana Gonzalez - Universidad Icesi, Facultad de Ciencias
Administrativas y Económicas
Aída Medina - Universidad Icesi
Andres Lopez - icesi university
Angels Dasi - Universitat de Valencia
Lorenzo Revuelto-Taboada - Universidad de Valencia
Juan Felipe Henao Piza - Universidad Icesi
Cristina Braga Moreira - Fundação Getúlio Vargas
Benedict Ludges - FGV
DianaMadrigal - Universidad icesi
Claudio Mancilla - Universidad de Los Lagos
Diego Lima - Fundação Getulio Vargas
Henrique Heidtmann Neto - Fundação Getulio Vargas
Bruno Fernandes - Universidade Positivo
Denise Dimon - University of San Diego
Carla Garibi - Instituto Tecnológico de Estudios Superiores
de Monterrey
Maria del Pilar Acosta - ESCP Europe
Sabrina Lenz - EBAPE/FGV
Joaquín Camps - Universidad de Valencia
Rafael Fernández - Universitat de Valencia
Alicia Coduras - Nebrija Universidad
Pep Pla - U. Valencia
Carlos Poblete - Universidad del Desarrollo
Pablo Muñoz - Universidad Adolfo Ibáñez
Lloyd Rivera - CIMS-INCAE
Guillermo Selva - INCAE Business School
Carlos Roque - ITESM Campus Guadalajara
Coatlicue Regalado Arenas - Tecnológico de Monterrey,
Campus Guadalajara
Naivsoto - Itesm
Isidro Velarde - Estman Kodak Company, Hewlett-Packard
J. Alfonso González - Tec de Monterrey
Anna Karen Fadl - Tec de Monterrey
Frederico Bertolini - Getulio Vargas Foundation
Participants
Ada Gonçalves
Ademar Orsi
Adrian Rossignolo
Adriana Bonomo
Adriana Netto
Adriana Prado
Aida Lovison
Alba Henriquez
Alberto Paucar-Caceres
Alejandra Ocampo
Alessandra Lewit
Alex Faria
Alex Medina Giacomozzi
Alexander Nunez Torres
Alexandre Silva
Alfredo Rébori
Alizabeth Sanchez-Lopez
Alvaro Cyrino
Alvaro Lima
Amynthas Gallo
Ana Alvarez
Ana Celano
Ana Guedes
Ana Saldívar
Anabella Davila
Anamari Irizarry
Andre Menck
Andrea Hurtado Ayala
Andrea Rivero
Andreia Albino
Andrés Azuero
Andres Felipe Jimenez Lopez
Andres Sierra
Andressa Amaya
Anete Alberton
Angela da Rocha
Angela Gallifa Irujo
Angela Teresa Beltran Bustos
Angie Lugo-Salls
Angilberto Freitas
Anna Maria Gil Lafuente
Annik Passos Marôcco
Antonio Carlos Breves de Souza
Antonio Cevallos
Antonio Ferreira
Antonio Freitas
Antonio Hoyos Chaverra
Arcadio Cerda
Aristides Vara-Horna
Armindo Teodósio
Atila Indalecio
Aura Pedraza
Aurelio Queiroz
Baiena Feijolo Souto
Barbara Levy
Barbara Santoro
Beatriz Hasbun
Beatriz Herrera
Beatriz Villardi
Beatriz Zúñiga
Benjamin Azevedo
Bernardo Fajardo
Brigitte Natalia Calvachi Prieto
Bruno Mendes
Bruno Moreira
Bruno Olher
Bruno Tanure Lopes Silva
Byron Acosta
Camila Espina
Carles Solà Belda
Carlos Beltrán
Carlos D. Santos
Carlos Hernán González Campo
Carlos Murat
Carlos Vecino
Carlos Villatoro
Carmen Araneda
Carmen Espina
Carmen Ocampo
Carolina Fontenelle
Carolina Martínez
Carolline Picolli
Castaño Franco Alejandra
Catalina Isabel Ortiz
Catherin Moreno
Celso Florencio de Souza
Cesar Sobrino
Charalampos Theodoulidis
Cintia Medeiros
Claudia Anaya
Claudia D´Annunzio
Claudia Molina
Claudia Serrano
Claudio Bonilla
Claudio Conti
Clelia Hernandez
Clemencia Martínez
Cristiane Giovannini
Cristobal Fernandez
Cuauhtemoc Villarreal
Dagoberto Páramo Morales
Daniel Ballesteros
Daniel Bonilla
Daniel Cardona
Daniel Chada
Danny Ibarra
Dario Moreira Pinto Junior
David Diaz
David Villacis
Davidson Freitas
Debora Tayt-Son
Deise Marques
71
Participants
72
Diana Lorena Pineda Ospina
Didimo Dewar
Diego A. Agudelo
Diego Cardona
Diego Gonzales-Miranda
Edgar Julián Galvez Albarracin
Edgar Rodríguez
Edgar Varela Barrios
Edileusa Godói
Edison Fredy Laon Paime
Edith Anzo
Eduardo Basso Junior
Eduardo Eugenio Spers
Eduardo Villegas
Edwin Dionisio Cuba Guevara
Efrem de Aguiar Maranhao Filho
Elías Ramírez Plazas
Eliasib Naher Rivera Aya
Elio Vera
Elkin Dario Rave Gómez
Elsa Nieves-Rodriguez
Emilio Rodriguez-Ponce
Emily Carasco
Erica Velozo
Erika Velasquez
Ernesto Barrera
Esdras Carlos de Santana
Esperanza Suarez
Estêvão Passos Eller
Esther Solano
Evelyn Lopez
Fábio Francisco de Araujo
Fabio Raul Blanco Mesa
Fabricio Carvalho Cipola
Fabrício Correia Vieira
Fátima Oliveira
Federico Manuel Zevallos Peña
Felipe Araujo
Felipe Gerhard
Felipe Silva
Felipe Yañez
Fernanda Burmann
Fernanda Pina
Fernando Parrado
Flávio Brambilla
Flavio Souza
Flavio Vasconcelos
Francisca Sanchez
Francisco Ganga Contreras
Francisco Villegas
Fred Contreras Palacios
Frederico Carvalho
Frederico Moreira
Gabriel Cavalheiro
Geovanny Perdomo Charry
German Albeiro Castaño Duque
Germán Castaño Duque
Gilberto Figueira da Silva
Gina Montone
Giselle Francisco Vasconcellos
Gonzalo Maldonado Guzman
Goran Svensson
Grisel Melendez
Guillermo Dabós
Guillermo Murillo Vargas
Gustavo Marchisotti
Gustavo Zurita
Hansjoerg Fromm
Hector De Ponti
Heleno de Souza Campos Junior
Helyson Parente
Henrique Heidtmann Neto
Hermilson Velasquez
Hugo Alberto Rivera
Hugo Benedetti
Hugo Martinez
Hugo Rivera
Ignacio Bartesaghi
Igor Queiroz
Isabel Cristina Gómez Ramírez
Isabel Rivera
Isadora V. Castro
Ivan Alejandro Duran Diaz
Izaias Martins
Jaime Humberto Martinez Diaz
Janete Lara de Oliveira
Jang Singh
Jazmin Ponce Gómez
Joan-Lluis Capelleras
João Bento Oliveira
Joaquim Fontes-Filho
Joelson Fagundes Junior
Johan Manuel Redondo
Johanna Milena Mogrovejo Andrade
John Miles
Jorge Alberto Durán Encalada
Jorge Cea Valencia
Jorge Ferreira
Jorge Luiz Tesch Santos
Jorgelina Marino
José Albuja
Jose Cao Alvira
José Ernesto Amorós
Jose Fajardo
Jose Luis Duque Ceballos
Jose Mauro Nunes
José Ramón Pin Arboledas
José Rezende
Juan Carlos Sosa Varela
Juan Guillermo Hoyos Díez
Juan J. Segovia
Juan Manuel San Martin Reyna
Participants
Juan Osorio
Juanita Rodriguez
Julio Cesar Valencia
Julio Theiler
Kamila Oliveira
Karen De Carli
Karina Rodrigues
Kelly Tatiana Giraldo Pardo
Lais Vanessa Carvalho de Figueiredo
Lopes
Lara Vaccari
Laura Cardona
Laura Figueroa Garcia
Leidy García
Leila Chagas Guimarães
Leon Dario Parra Bernal
Leonardo Oliveira
Leonel Oliveira
Leslier Valenzuela
Lilian Costa
Liliana Luchi
Liliana Pedraja-Rejas
Liliane Furtado
Lilliam G. Rodriguez
Lina Estrada
Lina M. Cortés
Lina Nakata
Linda Clarke
Lindijane Almeida
Lorena A Palacios-Chacon
Lourdes Susaeta
Lucas Martins Turano
Lucas Souza
Lucia Barros
Luciana Araujo
Luis A. Mondríguez
Luis Eduardo Becerra Ardila
Luis Felipe Agramunt
Luiz Flavio Autran Monteiro Gomes
Madeline Melchor
Magda Lúcio
Manuel Santana
Manuela Dantas
Marcela Gutiérrez
Marcela Martin
Marcelo Alvaro Macedo
Marcelo Davis
Márcia Cristina Valle Zanetti
Marcia Paloschi
Marcos Cohen
Marcos Garrido
Marcos Hideyuki Yokoyama
Marcos Rego
Marcos Santos
Margarete Boteon
Mari Luz Zapata Ramos
Maria Alejandra Pineda Escobar
Maria Amador-Dumois
Maria Andres
Maria Augusta Machado
María Belén Álvarez
María Candela Rodríguez
Maria Cecilia Bezerra Tavares
Maria Cristina Bustillo
Maria del Pilar Corredor Garcia
María Fernanda Díaz Delgado
Maria Fernanda García
Maria Fernanda Orquera
Maria Isabel Camio
Maria Ortiz
Maria Raigada
Maria Santos
María Santos-Corrada
Mariana Brandão
Marianela Denegri
Mariano Gentilin
Mariano Monteferrario
Maribel Ortiz
Marina Santucci
Mario Cordova-Claudio
Mario Divo Motter Junior
Mario Giraldo
Mateo Vasco
Matías Sanfuentes
Mauri Pimentel
Mauricio Escobar
Mauricio Jara
Mauricio Ledezma
Mauricio Ribeiro
Mauricio Vasquez
MAURO MEDA
Mayte Garcia
MB Sarkar
Melike Findikoglu
Michelle Holperin
Miguel Angel Montoya
Milenka Argote
Miriam Pirela
Mitrabarun Sarkar
Monica Garcia Solarte
Monica Monteiro
Mónica Regina de Arteche
Myra Pérez
Natacha Silva
Natalia Batista
Natalia Nieto
Nathalia Werlang
Nikola Petrovic
Norman Arruda
Omaira Cardenas
Orlando E. Contreras
Oscar Jerez
73
Participantes
74
Oscar Rubiano
Otavio Serra
Otto Regalado
Pablo Mendez
Pablo Munera
Pablo San Martín
Pamela Leyva
Paolo Saona
Patricia Femenias
Patricia Gutierrez Prada
Patricia Vendramini
Patricio Aroca
Paulina Santander Astorga
Pedro Severino
Pesi Amaria
Pilar Sepúlveda
Priscila Fernandes
Rachel Nigro
Rafael Alcadipani
Rafael Diogo Pereira
Rafael Galindez
Rafael Goldszmidt
Rafael Molina
Rafael Romero-Meza
Raquel Castro
Raquel Wildhagen
Rebecca Geffner
Renata Céli Moreira da Silva
Renata Kurtz
Renata Sabio
Renato de Mello
Renato Santiago Quintal
Ricardo Alonso Gonzalez
ricardo pintanel
Ricardo Rochman
Rodrigo Almeida
Romina Cascino
Ronaldo Bernardo
Ruben Chumpitaz Caceres
Rubén Darío Echeverry Romero
Sabrina Tabares
Sammy Liberman
Samuel Mongrut
Samuel Vasconcelos
Sandra Canale
Sandra Gaitan
Sandra Idrovo
Sandra Marlene Viscarra Campos
Sandra Vanessa Welsh
Santiago Roldan Zuluaga
Sebastian Gutierrez
Semei Coronado Ramirez
Sergio Wanderley
Sidnei Vieira Marinho
Silvia Bressan
Simone Mello
Soledad Etchebarne
Stella Bullo
Susana Mangana
Sylvia Moraes
Talavera Jorge
Tanguy Jacopin
Thais Andrade
Tharcisio Caldeira
Thiago Castiglia Gatti
Thiago Parreira
Tomoki Sekiguchi
Tulio Silva Tulio Silva
Valdir Júnior Machado Valadão
Valeska Geldres
Vanice Valle
Vanuza Figueiredo
Veronica Peñaloza
Vesna Mandakovic
Vicente Ortega
Víctor Álvarez
Victor Braga
Victor Gimenez
Virgin Dones
Vitor Lima
Vladimir Nanut
Wanda Galluzzi Nunes
Welington Leoncio Costa
Wilson Toshiro Nakamura
Xavier Ordeñana
yancy Vaillant
Yasmine Mansur
Yuna Fontoura
Zila Guimaraes Horta
Zilath Romero
Notes
75
Notes
76
Notes
77
Notes
78
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