asian media clippings report - Asian Pacific Community Fund

ASIAN MEDIA CLIPPINGS REPORT
Westfield Rings in Year of the Monkey with its Annual Lunar New Year
Celebration
Presented By:
Asian Integrated Media Services
IW Group, Inc.
Media Results Analysis
Westfield Rings in Year of the Monkey With its Annual Lunar New Year Celebration
26
Print Impressions
314,200
Online Visitors
50,000
Broadcast Audience
3,007,000
Total Gross Impressions
3,371,200
Total Ad Value
$19,833
Update: 03/11/2016
Date
01/28/16
01/28/16
01/29/16
01/29/16
01/29/16
01/29/16
01/29/16
01/29/16
01/29/16
01/29/16
01/29/16
01/29/16
01/30/16
01/30/16
01/30/16
01/30/16
01/30/16
01/30/16
02/01/16
02/01/16
02/01/16
02/01/16
02/01/16
02/01/16
02/01/16
02/03/16
Media
WCETV
Wcetv.com
Chinese L.A. Daily News
Chinesedaily.com
CTITV
Ctitv.com.tw
KXLA 44.9
La.uschinapress.com
Skylink TV (Cantonese)
Skylink TV (Mandarin)
Zhong Guo Daily News
ZWTV
Chinese L.A. Daily News
Chinesedaily.com
CTITV
Usfl.com
Zhong Guo Daily News
ZWTV
Channelge.com
China Press
ETTV
Ettvamerica.com
ICN
Ifengus.com
Phoenix TV
Philippine Media
Market
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Japanese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Chinese
Filipino
ADI
So. California
National
So. California
National
So. California
National
So. California
National
So. California
So. California
So. California
So. California
So. California
National
So. California
National
So. California
So. California
National
So. California
So. California
National
So. California
National
So. California
So. California
Placement
1 x 1:25
Internet
B2
Internet
1 X 2:04
Internet
1 x 3:55
Internet
1 x 2:01
1 x 1:58
B1
1 X 2:04
B10
Internet
1 X 2:04
Internet
B11
1 X 2:04
Internet
C2
1 x 1:43
Internet
1 x 2:33
Internet
1 x 1:17
10
Headline
Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
Lunar New Year is Approaching; Shopping Centers are Decorated to Welcome Shoppers
Lunar New Year is Approaching; Shopping Centers are Decorated to Welcome Shoppers
Arcadia Shopping Center Hosts Lunar New Year Celebration
Arcadia Shopping Center Hosts Lunar New Year Celebration
Westfield Santa Anita Teams Up with First General Bank and Asian Pacific Fund to Celebrate the Lunar New Year
Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
Arcadia Shopping Center Launches Lunar New Year Celebration
Arcadia Shopping Center Launches Lunar New Year Celebration
Lunar New Year is Approaching; Shopping Centers are Decorated to Welcome Shoppers
Arcadia Shopping Center Hosts Lunar New Year Celebration
Westfield Shopping Center Hosts Lunar New Year Celebration on Feb. 6 to Welcome the Year the Monkey
Westfield Shopping Center Hosts Lunar New Year Celebration on Feb. 6 to Welcome the Year the Monkey
Arcadia Shopping Center Hosts Lunar New Year Celebration
Shopping Mall in San Gabriel Valley “Westfield” to Celebrate Lunar New Year
Westfield Shopping Center Hosts Lunar New Year Celebration on Feb. 6 to Welcome the Year the Monkey
Arcadia Shopping Center Hosts Lunar New Year Celebration
Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
Red Lanterns Hung High! Westfield Shopping Center Welcomes Lunar New Year
Red Lanterns Hung High! Westfield Shopping Center Welcomes Lunar New Year
Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
Westfield Launches Lunar New Year Celebration
Westfield Launches Lunar New Year Celebration
Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
U.S. Asian Media Clip
Date: 1/28/16
Media: WCETV
Market: Chinese
ADI: So. California
Audience: 272,500
Placement: 1 x 1:25
Positive
Reporter:
Neutral/Balanced
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6
from 1 p.m. to 5 p.m. on The Promenade. Aside from the traditional décor and other
Lunar New Year activities leading up to festival, the center also announced new
restaurant openings for 2016. The exciting activities, including live performances, are
scheduled to take place at the festival. This year’s partners include the Chinese
American Museum, Asian Pacific Community Fund and First General Bank. Westfield
customers will be able to hang their “wish” for the New Year on the Wishing Tree with
a donation to APCF. “We’re always excited about Lunar New Year at Westfield Santa
Negative Anita because we know it’s important to this great community we are a part of,” said
Colleen Wong Sherfey, Marketing Director at Westfield Santa Anita.
HEADLINE: Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
U.S. Asian Media Clip
Date: 1/28/16
Media: Wcetv.com
Market: Chinese
ADI: National
Audience: N/A
Placement: Internet
Positive
Neutral/Balanced
Reporter:
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6
from 1 p.m. to 5 p.m. on The Promenade. Aside from the traditional décor and other
Lunar New Year activities leading up to festival, the center also announced new
restaurant openings for 2016. The exciting activities, including live performances, are
scheduled to take place at the festival. This year’s partners include the Chinese
American Museum, Asian Pacific Community Fund and First General Bank. Westfield
customers will be able to hang their “wish” for the New Year on the Wishing Tree with
a donation to APCF. “We’re always excited about Lunar New Year at Westfield Santa
Negative Anita because we know it’s important to this great community we are a part of,” said
Colleen Wong Sherfey, Marketing Director at Westfield Santa Anita.
HEADLINE: Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
http://www.wcetv.com/v5_2015v1/
U.S. Asian Media Clip
Date: 1/29/16
Media: Chinese L.A. Daily News
Market: Chinese
ADI: So. California
Audience: 66,050
Placement: B2
Positive
Reporter:
Neutral/Balanced
Negative
The Lunar New Year is approaching and shopping centers around Los Angeles are decorated and
gearing up for this special holiday. These shopping malls, including Beverly Center, the Grove,
the Americana at Brand and Arcadia Westfield are geared up for the Lunar New Year. Aside
from the Lunar New Year décor, Westfield Santa Anita will hosts its Lunar New Year celebration
on Feb. 5 with activities such as lion and dragon dances, Chinese calligraphy demonstrations,
student art displays, children’s crafts tables and traditional Chinese games. The artist and
renowned calligrapher Hirokazu Kosaka will demonstrate a large-scale calligraphy paintings of
monkeys on Jan. 30. The Chinese American Museum (CAM) teams up with WSA once again
this year. The center will display various types of food and dishes typically served at Lunar New
Year dinners, each with unique symbolism in Chinese culture as explained by the exhibition.
HEADLINE: Lunar New Year is Approaching; Shopping Centers are Decorated to Welcome Shoppers
U.S. Asian Media Clip
Date: 1/29/16
Media: Chinesedaily.com
Market: Chinese
ADI: National
Audience: 5,100
Placement: Internet
Positive
Reporter:
Neutral/Balanced
Negative
The Lunar New Year is approaching and shopping centers around Los Angeles are decorated and
gearing up for this special holiday. These shopping malls, including Beverly Center, the Grove,
the Americana at Brand and Arcadia Westfield are geared up for the Lunar New Year. Aside
from the Lunar New Year décor, Westfield Santa Anita will hosts its Lunar New Year celebration
on Feb. 5 with activities such as lion and dragon dances, Chinese calligraphy demonstrations,
student art displays, children’s crafts tables and traditional Chinese games. The artist and
renowned calligrapher Hirokazu Kosaka will demonstrate a large-scale calligraphy paintings of
monkeys on Jan. 30. The Chinese American Museum (CAM) teams up with WSA once again
this year. The center will display various types of food and dishes typically served at Lunar New
Year dinners, each with unique symbolism in Chinese culture as explained by the exhibition.
HEADLINE: Lunar New Year is Approaching; Shopping Centers are Decorated to Welcome Shoppers
http://www.chinesedaily.com/community_read.asp?no=c1435495.txt&lanmu=T06&readdate=1-29-2016
U.S. Asian Media Clip
Date: 1/29/16
Media: CTITV
Market: Chinese
ADI: So. California
Audience: 207,500
Placement: 1 X 2:04
Positive
Reporter:
Neutral/Balanced
Negative
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6 from 1 p.
m. to 5 p.m. on The Promenade. The center has been decorated with traditional Lunar New Year
décor. Ramon Oseguera, general manager of the shopping center, said, “We are very excited to
have the festival on Feb. 6. We have live performances, martial arts demonstration, along with
calligraphy demonstrations and crafts for the children. This is a family event where everyone can
enjoy. Our retailers like Nordstrom and other department stores are looking with celebrate the
Lunar New Years with their customers.” Westfield teamed up with Asian Pacific Community
Fund and First General Bank this year to give back to the community with its Wishing Tree.
Westfield customers will be able to hang their “wish” for the New Year on the Wishing Tree with
a donation to APCF.
HEADLINE: Arcadia Shopping Center Hosts Lunar New Year Celebration
U.S. Asian Media Clip
Date: 1/29/16
Media: Ctitv.com.tw
Market: Chinese
ADI: National
Audience: 31,400
Placement: Internet
Positive
Reporter:
Neutral/Balanced
Negative
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6 from 1 p.
m. to 5 p.m. on The Promenade. The center has been decorated with traditional Lunar New Year
décor. Ramon Oseguera, general manager of the shopping center, said, “We are very excited to
have the festival on Feb. 6. We have live performances, martial arts demonstration, along with
calligraphy demonstrations and crafts for the children. This is a family event where everyone can
enjoy. Our retailers like Nordstrom and other department stores are looking with celebrate the
Lunar New Years with their customers.” Westfield teamed up with Asian Pacific Community
Fund and First General Bank this year to give back to the community with its Wishing Tree.
Westfield customers will be able to hang their “wish” for the New Year on the Wishing Tree with
a donation to APCF.
HEADLINE: Arcadia Shopping Center Hosts Lunar New Year Celebration
http://blog.ctitv.com.tw/zhongwant/archive/2016/01/31/arcadia-2016.01.29-1.aspx
U.S. Asian Media Clip
Date: 1/29/16
Media: KXLA 44.9
Market: Chinese
ADI: So. California
Audience: N/A
Placement: 1 x 3:55
Positive
Neutral/Balanced
Negative
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6 from 1 p.m. to 5 p.m.
on The Promenade. Aside from the traditional décor and other Lunar New Year activities leading up to
festival, the center also announced new restaurant openings for 2016. The events scheduled for Feb. 6
includes lion and dragon dances, Chinese calligraphy demonstrations, student art displays, children’s crafts
tables and traditional Chinese games. This year’s partners include the Chinese American Museum, Asian
Pacific Community Fund and First General Bank. Westfield customers will be able to hang their “wish” for
the New Year on the Wishing Tree with a donation to APCF. Colleen Wong Sherfey, Marketing Director at
Westfield Santa Anita, “As we kick off the Lunar New Year, we will have events, throughout the next two
weeks. We will have artist and renowned calligrapher Hirokazu Kosaka on Jan. 20, please come and join us if
you have time as we celebrates the Year of the Monkey.”
Reporter:
HEADLINE: Westfield Santa Anita Teams Up with First General Bank and Asian Pacific Fund to Celebrate the Lunar New Year
http://www.channelge.com/westfield-santa-anita%E6%94%9C%E6%89%8B%E5%A4%A7%E9%80%9A%E9%8A%80%E8%A1%8C
%E5%92%8C%E4%BA%9E%E5%A4%AA%E7%A4%BE%E5%8D%80%E5%9F%BA%E9%87%91%E6%9C%83%E6%AD%A1%
U.S. Asian Media Clip
Date: 1/29/16
Media: La.uschinapress.com
Market: Chinese
ADI: National
Audience: N/A
Placement: Internet
Positive
Neutral/Balanced
Negative
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6 from 1 p.
m. to 5 p.m. on The Promenade. Aside from the traditional décor and other Lunar New Year
activities leading up to festival, the center also announced new restaurant openings for 2016. The
exciting activities, including live performances, are scheduled to take place at the festival. This
year’s partners include the Chinese American Museum, Asian Pacific Community Fund and First
General Bank. Westfield customers will be able to hang their “wish” for the New Year on the
Wishing Tree with a donation to APCF. “We’re always excited about Lunar New Year at
Westfield Santa Anita because we know it’s important to this great community we are a part of,”
said Colleen Wong Sherfey, Marketing Director at Westfield Santa Anita.
Reporter:
HEADLINE: Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
http://la.uschinapress.com/forum.php?mod=viewthread&tid=36146
U.S. Asian Media Clip
Date: 1/29/16
Media: Skylink TV (Cantonese)
Market: Chinese
ADI: So. California
Audience: 400,000
Placement: 1 x 2:01
Positive
Neutral/Balanced
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6.
Aside from the traditional décor and other Lunar New Year activities leading up to
festival, the center also announced new restaurant openings for 2016. Ramon Oseguera,
general manager of the shopping center, said, “This is our fourth year doing this
celebration. We are excited and it seem like it just gets better and bigger each year.”
This year’s partners include Asian Pacific Community Fund and First General Bank.
Westfield customers will be able to hang their “wish” for the New Year on the Wishing
Tree with a donation to APCF. First General Bank it is offering 1-to-1 matching to the
Negative funds raised via the Wishing Tree.
Reporter:
HEADLINE: Arcadia Shopping Center Launches Lunar New Year Celebration
https://www.youtube.com/watch?v=RbZWfuBJpi4
U.S. Asian Media Clip
Date: 1/29/16
Media: Skylink TV (Mandarin)
Market: Chinese
ADI: So. California
Audience: 400,000
Placement: 1 x 1:58
Positive
Neutral/Balanced
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6.
Aside from the traditional décor and other Lunar New Year activities leading up to
festival, the center also announced new restaurant openings for 2016. Ramon Oseguera,
general manager of the shopping center, said, “This is our fourth year doing this
celebration. We are excited and it seem like it just gets better and bigger each year.”
This year’s partners include Asian Pacific Community Fund and First General Bank.
Westfield customers will be able to hang their “wish” for the New Year on the Wishing
Tree with a donation to APCF. First General Bank it is offering 1-to-1 matching to the
Negative funds raised via the Wishing Tree.
Reporter:
HEADLINE: Arcadia Shopping Center Launches Lunar New Year Celebration
https://www.youtube.com/watch?v=Y8S5bbUqOtM
U.S. Asian Media Clip
Date: 1/29/16
Media: Zhong Guo Daily News
Market: Chinese
ADI: So. California
Audience: 66,050
Placement: B1
Positive
Reporter:
Neutral/Balanced
Negative
The Lunar New Year is approaching and shopping centers around Los Angeles are decorated and
gearing up for this special holiday. These shopping malls, including Beverly Center, the Grove,
the Americana at Brand and Arcadia Westfield are geared up for the Lunar New Year. Aside
from the Lunar New Year décor, Westfield Santa Anita will hosts its Lunar New Year celebration
on Feb. 5 with activities such as lion and dragon dances, Chinese calligraphy demonstrations,
student art displays, children’s crafts tables and traditional Chinese games. The artist and
renowned calligrapher Hirokazu Kosaka will demonstrate a large-scale calligraphy paintings of
monkeys on Jan. 30. The Chinese American Museum (CAM) teams up with WSA once again
this year. The center will display various types of food and dishes typically served at Lunar New
Year dinners, each with unique symbolism in Chinese culture as explained by the exhibition.
HEADLINE: Lunar New Year is Approaching; Shopping Centers are Decorated to Welcome Shoppers
U.S. Asian Media Clip
Date: 1/29/16
Media: ZWTV
Market: Chinese
ADI: So. California
Audience: 500,000
Placement: 1 X 2:04
Positive
Reporter:
Neutral/Balanced
Negative
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6 from 1 p.
m. to 5 p.m. on The Promenade. The center has been decorated with traditional Lunar New Year
décor. Ramon Oseguera, general manager of the shopping center, said, “We are very excited to
have the festival on Feb. 6. We have live performances, martial arts demonstration, along with
calligraphy demonstrations and crafts for the children. This is a family event where everyone can
enjoy. Our retailers like Nordstrom and other department stores are looking with celebrate the
Lunar New Years with their customers.” Westfield teamed up with Asian Pacific Community
Fund and First General Bank this year to give back to the community with its Wishing Tree.
Westfield customers will be able to hang their “wish” for the New Year on the Wishing Tree with
a donation to APCF.
HEADLINE: Arcadia Shopping Center Hosts Lunar New Year Celebration
U.S. Asian Media Clip
Date: 1/30/16
Media: Chinese L.A. Daily News
Market: Chinese
ADI: So. California
Audience: 66,050
Placement: B10
Positive
Reporter:
Neutral/Balanced
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6
from 1 p.m. to 5 p.m. on The Promenade. Aside from the traditional décor and other
Lunar New Year activities leading up to festival, the center also announced new
restaurant openings for 2016. Exciting activities including live performances are
scheduled to take place at the festival. This year’s partners include the Chinese
American Museum, Asian Pacific Community Fund and First General Bank. Westfield
customers will be able to hang their “wish” for the New Year on the Wishing Tree with
a donation to APCF. “We’re always excited about Lunar New Year at Westfield Santa
Negative Anita because we know it’s important to this great community we are a part of,” said
Colleen Wong Sherfey, Marketing Director at Westfield Santa Anita.
HEADLINE: Westfield Shopping Center Hosts Lunar New Year Celebration on Feb. 6 to Welcome the Year the Monkey
U.S. Asian Media Clip
Date: 1/30/16
Media: Chinesedaily.com
Market: Chinese
ADI: National
Audience: 5,100
Placement: Internet
Positive
Reporter:
Neutral/Balanced
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6
from 1 p.m. to 5 p.m. on The Promenade. Aside from the traditional décor and other
Lunar New Year activities leading up to festival, the center also announced new
restaurant openings for 2016. Exciting activities including live performances are
scheduled to take place at the festival. This year’s partners include the Chinese
American Museum, Asian Pacific Community Fund and First General Bank. Westfield
customers will be able to hang their “wish” for the New Year on the Wishing Tree with
a donation to APCF. “We’re always excited about Lunar New Year at Westfield Santa
Negative Anita because we know it’s important to this great community we are a part of,” said
Colleen Wong Sherfey, Marketing Director at Westfield Santa Anita.
HEADLINE: Westfield Shopping Center Hosts Lunar New Year Celebration on Feb. 6 to Welcome the Year the Monkey
http://www.chinesedaily.com/community_read.asp?lanmu=C11&readdate=1-30-2016&no=c1435791.txt
U.S. Asian Media Clip
Date: 1/30/16
Media: CTITV
Market: Chinese
ADI: So. California
Audience: 207,500
Placement: 1 X 2:04
Positive
Reporter:
Neutral/Balanced
Negative
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6 from 1 p.
m. to 5 p.m. on The Promenade. The center has been decorated with traditional Lunar New Year
décor. Ramon Oseguera, general manager of the shopping center, said, “We are very excited to
have the festival on Feb. 6. We have live performances, martial arts demonstration, along with
calligraphy demonstrations and crafts for the children. This is a family event where everyone can
enjoy. Our retailers like Nordstrom and other department stores are looking with celebrate the
Lunar New Years with their customers.” Westfield teamed up with Asian Pacific Community
Fund and First General Bank this year to give back to the community with its Wishing Tree.
Westfield customers will be able to hang their “wish” for the New Year on the Wishing Tree with
a donation to APCF.
HEADLINE: Arcadia Shopping Center Hosts Lunar New Year Celebration
U.S. Asian Media Clip
Date: 1/30/16
Media: Usfl.com
Market: Japanese
ADI: National
Audience: 3,500
Westfield Santa Anita, the shopping center in the San Gabriel Valley, is ready
to celebrate its annual festival of Lunar New Year. It’s been a tradition as the
area has a high Asian population. Red and yellow décor will decorate
throughout the mall. The main event will take place on Feb. 6 featuring
Chinese calligraphy demonstrations, art displays, crafts tables and others.
Westfield Santa Anita has also announced plans for several new restaurants
opening.
Placement: Internet
Positive
Neutral/Balanced
Negative
Reporter:
HEADLINE: Shopping Mall in San Gabriel Valley “Westfield” to Celebrate Lunar New Year
http://usfl.com/mimiyori/event/95711
U.S. Asian Media Clip
Date: 1/30/16
Media: Zhong Guo Daily News
Market: Chinese
ADI: So. California
Audience: 66,050
Placement: B11
Positive
Reporter:
Neutral/Balanced
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6
from 1 p.m. to 5 p.m. on The Promenade. Aside from the traditional décor and other
Lunar New Year activities leading up to festival, the center also announced new
restaurant openings for 2016. Exciting activities including live performances are
scheduled to take place at the festival. This year’s partners include the Chinese
American Museum, Asian Pacific Community Fund and First General Bank. Westfield
customers will be able to hang their “wish” for the New Year on the Wishing Tree with
a donation to APCF. “We’re always excited about Lunar New Year at Westfield Santa
Negative Anita because we know it’s important to this great community we are a part of,” said
Colleen Wong Sherfey, Marketing Director at Westfield Santa Anita.
HEADLINE: Westfield Shopping Center Hosts Lunar New Year Celebration on Feb. 6 to Welcome the Year the Monkey
U.S. Asian Media Clip
Date: 1/30/16
Media: ZWTV
Market: Chinese
ADI: So. California
Audience: 500,000
Placement: 1 X 2:04
Positive
Reporter:
Neutral/Balanced
Negative
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6 from 1 p.
m. to 5 p.m. on The Promenade. The center has been decorated with traditional Lunar New Year
décor. Ramon Oseguera, general manager of the shopping center, said, “We are very excited to
have the festival on Feb. 6. We have live performances, martial arts demonstration, along with
calligraphy demonstrations and crafts for the children. This is a family event where everyone can
enjoy. Our retailers like Nordstrom and other department stores are looking with celebrate the
Lunar New Years with their customers.” Westfield teamed up with Asian Pacific Community
Fund and First General Bank this year to give back to the community with its Wishing Tree.
Westfield customers will be able to hang their “wish” for the New Year on the Wishing Tree with
a donation to APCF.
HEADLINE: Arcadia Shopping Center Hosts Lunar New Year Celebration
U.S. Asian Media Clip
Date: 2/1/16
Media: Channelge.com
Market: Chinese
ADI: National
Audience: 500
Placement: Internet
Positive
Neutral/Balanced
Negative
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6 from 1 p.
m. to 5 p.m. on The Promenade. Aside from the traditional décor and other Lunar New Year
activities leading up to festival, the center also announced new restaurant openings for 2016. The
exciting activities, including live performances, are scheduled to take place at the festival. This
year’s partners include the Chinese American Museum, Asian Pacific Community Fund and First
General Bank. Westfield customers will be able to hang their “wish” for the New Year on the
Wishing Tree with a donation to APCF. “We’re always excited about Lunar New Year at
Westfield Santa Anita because we know it’s important to this great community we are a part of,”
said Colleen Wong Sherfey, Marketing Director at Westfield Santa Anita.
Reporter:
HEADLINE: Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
http://www.channelge.com/westfield-santa-anita%E4%BB%A5%E4%B8%80%E5%B9%B4%E4%B8%80%E5%BA%A6%E7%9A%84%E8%BE%B2%E6%9B%86%E6%98%A5%E7%AF%80%E6%85%B6%E7%A5%9D%E6%B4%BB%E5%8B%95%E6%AD%A1%
U.S. Asian Media Clip
Date: 2/1/16
Media: China Press
Market: Chinese
ADI: So. California
Audience: 50,000
Placement: C2
Positive
Neutral/Balanced
Negative
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6 from 1 p.
m. to 5 p.m. on The Promenade. Aside from the traditional décor and other Lunar New Year
activities leading up to festival, the center also announced new restaurant openings for 2016. The
exciting activities, including live performances, are scheduled to take place at the festival. This
year’s partners include the Chinese American Museum, Asian Pacific Community Fund and First
General Bank. Westfield customers will be able to hang their “wish” for the New Year on the
Wishing Tree with a donation to APCF. “We’re always excited about Lunar New Year at
Westfield Santa Anita because we know it’s important to this great community we are a part of,”
said Colleen Wong Sherfey, Marketing Director at Westfield Santa Anita.
Reporter:
HEADLINE: Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
U.S. Asian Media Clip
Date: 2/1/16
Media: ETTV
Market: Chinese
ADI: So. California
Audience: 192,000
Placement: 1 x 1:43
Positive
Reporter:
Neutral/Balanced
Negative
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6. The
center is decorated with Lunar New Year themed décor and have prepared a series of activities
and offers for shoppers. Ramon Oseguera, general manager of the shopping center, said, “We
have live performances, martial arts demonstration, along with calligraphy demonstrations and
crafts for the children. This is a family event where everyone can enjoy.” Customers can also
make a New Year wish at the Wishing Tree at the Mall. The Wishing Tree is a fundraising
project by First General Bank and the bank will offer a 1-to-1 matching to the fund raised via the
Wishing Tree. The fund will be donated to the Asian Pacific Community Fund and the Wishing
Tree will be at the mall for two weeks. Big name retail chains such as Nordstrom are also
celebrating the holiday by launching Lunar New Year sales.
HEADLINE: Red Lanterns Hung High! Westfield Shopping Center Welcomes Lunar New Year
http://ettvamerica.com/Video/VideoClip.cshtml?i=20638
U.S. Asian Media Clip
Date: 2/1/16
Media: Ettvamerica.com
Market: Chinese
ADI: National
Audience: 3,200
Placement: Internet
Positive
Reporter:
Neutral/Balanced
Negative
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6. The
center is decorated with Lunar New Year themed décor and have prepared a series of activities
and offers for shoppers. Ramon Oseguera, general manager of the shopping center, said, “We
have live performances, martial arts demonstration, along with calligraphy demonstrations and
crafts for the children. This is a family event where everyone can enjoy.” Customers can also
make a New Year wish at the Wishing Tree at the Mall. The Wishing Tree is a fundraising
project by First General Bank and the bank will offer a 1-to-1 matching to the fund raised via the
Wishing Tree. The fund will be donated to the Asian Pacific Community Fund and the Wishing
Tree will be at the mall for two weeks. Big name retail chains such as Nordstrom are also
celebrating the holiday by launching Lunar New Year sales.
HEADLINE: Red Lanterns Hung High! Westfield Shopping Center Welcomes Lunar New Year
http://ettvamerica.com/Video/VideoClip.cshtml?i=20638
U.S. Asian Media Clip
Date: 2/1/16
Media: ICN
Market: Chinese
ADI: So. California
Audience: 207,500
Placement: 1 x 2:33
Positive
Reporter:
Neutral/Balanced
Negative
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6. Aside
from the traditional décor and other Lunar New Year activities leading up to festival, the center
also announces new restaurant openings for 2016. Many exciting activities will take place on Feb.
6. This year’s partners include the Chinese American Museum, Asian Pacific Community Fund
and First General Bank. Westfield customers will be able to hang their “wish” for the New Year
on the Wishing Tree with a donation to APCF. Representatives from First General Bank said the
bank is excited to be part of this year’s Wishing Tree donation project, so please make a wish and
donate money as you celebrate the Lunar New Year. President of the Asian Pacific Community
Fund said First General Bank is offering 1-to-1 matching to the fund raised via the Wishing Tree.
This project has raised $20,000 in two years.
HEADLINE: Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration
https://www.youtube.com/watch?v=RxEHZMjtzB4&feature=youtu.be
U.S. Asian Media Clip
Date: 2/1/16
Media: Ifengus.com
Market: Chinese
ADI: National
Audience: 1,200
Placement: Internet
Positive
Reporter:
Neutral/Balanced
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6.
Many exciting activities will take place at the festival, and shoppers can take part in the
traditional Chinese games where participants can win prizes from various Westfield
retailers. The Chinese American Museum (CAM) is returning to Westfield Santa
Anita’s center court for a limited time to bring a part of the museum to Westfield
customers. Colleen Wong Sherfey, Marketing Director at Westfield Santa Anita, said,
“Every year we’re looking to find new ways to engage our customers and invite them to
celebrate their traditions with us at the Center. In addition to the décor, the activities
Negative and the festival on Feb. 6, Westfield is also thrilled to have our longtime community
partners celebrating with us again in 2016.”
HEADLINE: Westfield Launches Lunar New Year Celebration
http://www.ifengus.com/?q=content/socialnews/0202201601
U.S. Asian Media Clip
Date: 2/1/16
Media: Phoenix TV
Market: Chinese
ADI: So. California
Audience: 120,000
Placement: 1 x 1:17
Positive
Reporter:
Neutral/Balanced
Westfield Santa Anita celebrates the Lunar New Year with its annual festival on Feb. 6.
Many exciting activities will take place at the festival, and shoppers can take part in the
traditional Chinese games where participants can win prizes from various Westfield
retailers. The Chinese American Museum (CAM) is returning to Westfield Santa
Anita’s center court for a limited time to bring a part of the museum to Westfield
customers. Colleen Wong Sherfey, Marketing Director at Westfield Santa Anita, said,
“Every year we’re looking to find new ways to engage our customers and invite them to
celebrate their traditions with us at the Center. In addition to the décor, the activities
Negative and the festival on Feb. 6, Westfield is also thrilled to have our longtime community
partners celebrating with us again in 2016.”
HEADLINE: Westfield Launches Lunar New Year Celebration
U.S. Asian Media Clip
Date: 2/3/16
Media: Philippine Media
Market: Filipino
ADI: So. California
Audience: N/A
Placement: 10
Positive
Reporter:
Neutral/Balanced
Westfield Santa Anita is ringing in Lunar New Year with its annual festival to
celebrate the Year of the Monkey. The event will take place on Feb. 6. Its
annual Lunar New Year festival has become a community tradition. On Jan.
30, artist and calligrapher Hirokazu Kosaka will be demonstrating large-scale
calligraphy paintings of monkeys to celebrate the zodiac year animal. “In
addition to the décor, the activities and the festival on Feb. 6, Westfield is also
thrilled to have our longtime community partners celebrating with us again in
Negative 2016,” said Colleen Wong Sherfey, Marketing Director at Westfield Santa
Anita.
HEADLINE: Westfield Santa Anita Rings in the Year of the Monkey with its Annual Lunar New Year Celebration