no other media engages like the cinema experience!

Transcription

Cinema
Media Kit
2013
No other media engages
like the cinema experience!
Coast-to-Coast Cinema Coverage
Cineplex Media Represents
Yukon
94%
of Canada’s Box-Office
(SOURCE: Rentrak)
B.C.
97%
Alberta
94%
Sask.
97%
Quebec
79%
Manitoba
96%
Ontario
96%
Atlantic
98%
1.9 million Moviegoers per Week
8.3 million Moviegoers per Month
Over 100 million in Annual Attendance
(Average reported attendance for Cineplex Media represented theatres, 2010/11)
Cineplex Media Sales
• [email protected] • www.Cineplexmedia.com
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HEAD OFFICE
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Toronto, ON M6K 1X9
Cineplex Media Represents:
Cineplex Entertainment, Alliance Cinemas, Empire Theatres, Landmark Cinemas, AdFilms, Magic Lantern Theatres,
Rainbow Cinemas, FilmAds, Festival Cinemas, Northumberland Mall Theatres, Resort Cinemas of Whistler, AMC Theatres, Gatineau
9 Cinemas, Cinema St. Eustache, Cine Entreprise, Les Cinemas Carrefour 9 Nord, Cinema Beloeil, Cinema St. Hyacinthe
2
Contents
4 2013 Coming Attractions
11 Cinema Media Overview
17 Show-Time Advertising
21 Pre-Show
25 TimePlay
27 Special Media
29 Backlits
31 Digital Signage Cinema Lobby
33 Cineplex.com
37 Cineplex Magazines
45Integrated Solutions
49Cinema Locations
3
COMING ATTRACTIONs
What’s going to be big on the big screen
in 2013? Here’s a sneak peak at 40 of the
most hotly anticipated releases, including
Iron Man 3, the second installment in the
Hunger Games saga and the return of
Superman in Man of Steel. Also making
welcome returns are the blockbusters
Independence Day and Jurassic Park
newly presented in 3D
Emma Stone and Ryan Gosling
in Gangster Squad
January
Gangster Squad
Broken City
DIRECTOR: Ruben Fleischer
DIRECTOR: Allen Hughes
STARRING: Sean Penn,
STARRING: Mark Wahlberg,
Ryan Gosling, Emma Stone
Russell Crowe
Aptly set in the film noir era of
New York City mayor
the late 1940s and early 1950s,
Nick Hostetler (Crowe),
and written by former
convinced his wife (Catherine
Los Angeles cop Will Beall,
Zeta-Jones) is having an affair,
this distinctly noirish tale pits
hires private eye Billy Taggart
real-life L.A. mafia kingpin
(Wahlberg) to investigate. Turns
Mickey Cohen (Penn) against
out the mayor’s hunch was
(Renner) and Gretel (Arterton)
an earnest police sergeant
right, but when the target of the
have become fierce bounty
(Gosling) determined to keep
investigation, who also happens
DIRECTOR: Tommy Wirkola
hunters in this clever horror-
the East Coast mob out of
to be Hostetler’s biggest
STARRING: Jeremy Renner,
comedy. Top of their hit list is
Hollywood. Romancing them
political rival, turns up dead,
Gemma Arterton
Muriel (Famke Janssen), sinister
both is Stone in the very
Taggart finds himself immersed
leader of the coven they’re
grown-up role of sizzling
in a lethal, multi-layered
Fifteen years after the fall of
aiming to destroy.
femme fatale Grace Faraday.
conspiracy.
their gingerbread house, Hansel
Opens January 11
Opens January 11
Opens January 18
Gemma Arterton and Jeremy Renner
in Hansel and Gretel: Witch Hunters
Hansel and Gretel:
Witch Hunters
4
FEbruary
A Good Day To Die Hard
star Bruce Willis
A Good Day
To Die Hard
I, Frankenstein
DIRECTOR: John Moore
STARRING: Aaron Eckhart,
STARRING: Bruce Willis,
Bill Nighy
DIRECTOR: Stuart Beattie
Jai Courtney
In the wake of his turn as
Melissa McCarthy and
Jason Bateman in Identity Thief
Last time we heard from
Two-Face in The Dark Knight,
right-guy-in-the-wrong-place
Aaron Eckhart again goes heavy
John McClane (Willis), he’d
on the facial FX to star as Adam,
been promoted to detective
the latest, and much evolved,
lieutenant after 30 years on
incarnation of the Frankenstein
monster. In author Kevin Grevioux’s
Identity Thief
(Bateman), a mild-mannered
the force. So, this fifth entry in
DIRECTOR: Seth Gordon
Denver business exec whose
the sturdy franchise must mark
adaptation of his own graphic
STARRING: Melissa McCarthy,
identity she’s stolen. With one
McClane’s 36th year of service.
novel, Adam exists in an
Jason Bateman
week left before his financial
His reward? Working alongside
alternate version of the present,
world implodes, Patterson hits
John Jr. (Courtney) to track a
and finds himself at the centre of
Diana (Melissa McCarthy) is
the road for a no-holds-barred
disgraced Russian general
a centuries-old battle between
living the high life in Miami, but
showdown with the free-
bent on assassinating the
warring clans. Nighy co-stars as
unwittingly financing her sprees
spending faux Sandy.
U.S. Vice President.
Adam’s satanic nemesis.
is Sandy Bigelow Patterson
Opens February 8
Opens February 14
Opens February 22
Oz: The Great
And Powerful
Carrie
DIRECTOR: Sam Raimi
STARRING: Chloë Grace Moretz,
Starring: James Franco,
Julianne Moore
MARCH
DIRECTOR: Kimberly Peirce
Michelle Williams, Mila Kunis
The macabre tale that ignited
Matt Damon in Elysium
In this fanciful prequel, Kansan
master of horror Stephen King’s
circus magician Oscar Diggs
writing career returns to the big
(Franco) and his air balloon are
screen in what is being called
swept into a cyclone and over
“a more faithful adaptation,”
the rainbow to the magical land
with newcomer Chloë Grace
of Oz, where he is declared all-
Moretz filling the title role of the
troubled, telekinetic teenager
Elysium
the very wealthy live in luxury
powerful Wizard. Life is grand
DIRECTOR: Neill Blomkamp
aboard a space station while the
for Oscar, until a trio of witches
(which, 37 years ago, earned
STARRING: Matt Damon,
rest of the population suffers on
(Williams, Kunis and Rachael
Sissy Spacek her first Oscar
Jodie Foster
a severely ravaged earth. But a
Weisz) forces him to determine
nomination and launched her
reluctant ex-con (Damon) may
who in Oz is good, and who
on the path to stardom). Moore
The age-old battle between rich
prove the catalyst to right the
is evil. And, yes, there are
co-stars as Carrie’s deranged,
and poor is brought into sharp
severe imbalance.
flying monkeys.
tyrannical mother.
focus in this futuristic tale where
Opens March 1
Opens March 8
Opens March 15
5
coming attractions
May
Director: Shane Black
Star Trek Into
Darkness
Starring: Robert Downey Jr.,
Director: J.J. Abrams
Gwyneth Paltrow, Ben Kingsley
Starring: Chris Pine,
Iron Man 3
Benedict Cumberbatch
Tony Stark (Downey Jr.) returns,
Oblivion star Tom Cruise
again assisted by the über-
James T. Kirk versus Sherlock
efficient Pepper Potts (Paltrow),
Holmes? Not quite, but Captain
to contain a biological threat
Kirk (Pine) faces off against
after scientist Aldrich Killian
Benedict Cumberbatch (from
(Guy Pearce) unleashes a deadly
TV’s Sherlock), reprising the role
serum. On the opposite side of
of Gary Mitchell, a friend turned
the globe, Stark also battles arch-
super-powered enemy, from the
villain The Mandarin (Kingsley).
original Star Trek TV series.
Opens May 3
Opens May 17
The Hangover,
Part iii
The Great Gatsby
Director: Todd Phillips
STARRING: Leonardo DiCaprio,
Starring: Bradley Cooper,
Carey Mulligan
DIRECTOR: Baz Luhrmann
Ed Helms, Zach Galifianakis
Widely considered the
april
The wolf pack—Phil (Cooper),
Great American Novel,
Stu (Helms) and Alan
F. Scott Fitzgerald’s Jazz Age
The Heat
(Galifianakis)—is back, but the
story of self-made, Long Island
son Alejandro’s (Ben Barnes)
trio’s bachelor party days are
millionaire Jay Gatsby (DiCaprio)
DIRECTOR: Paul Feig
wedding, his ultra-conservative
behind them. This time, they
and his ill-fated relationship
STARRING: Sandra Bullock,
biological mother decides to
ends up in Tijuana (and back
with married paramour
Melissa McCarthy
attend the ceremony. Adding
in Vegas) after helping Alan
Daisy Buchanan (Mulligan) has
to the complications is Don’s
escape from a mental institute.
been filmed four previous times,
From the director who led
less-than-thrilled new squeeze,
Ken Jeong also returns as the
but never as lavishly as this
Melissa McCarthy to an Oscar
Bebe (Susan Sarandon).
excitable Mr. Chow.
$130-million production.
nomination for Bridesmaids
Opens April 26
Opens May 24
Opens May 10
comes another comedic romp
about an FBI agent (Bullock, no
Oblivion
stranger to the Bureau thanks to
Director: Joseph Kosinski
Miss Congeniality) who is forced
Starring: Tom Cruise,
to partner with a Boston police
Morgan Freeman
detective (McCarthy) to bring
down a Russian mobster.
Opens April 5
The Big Wedding
For the first time since
2005’s War of the Worlds,
Tom Cruise goes sci-fi in this
fast-paced actioner about a
DIRECTOR: Justin Zachman
drone repairman charged with
STARRING: Diane Keaton,
extracting vital resources from a
Robert De Niro
battle-scarred Earth. His mission
is altered when his rescue
Long divorced Don (De Niro)
of a space traveller (Andrea
and Ellen Griffin (Keaton) must
Riseborough) ignites a chain of
pretend to still be happily
events that threatens mankind’s
married when, on the eve of
existence.
their adopted, Colombia-born
Opens April 19
6
Carey Mulligan and
Leonardo DiCaprio
in The Great Gatsby
Monsters University
June
The Internship
DIRECTOR: Shawn Levy
White House
Down
STARRING: Owen Wilson,
DIRECTOR: Roland Emmerich
Vince Vaughn
STARRING: Channing Tatum,
After Earth
Monsters University
DIRECTOR: M. Night Shyamalan
DIRECTOR: Dan Scanlon
STARRING: Will Smith,
Voices: Billy Crystal,
It’s a Wedding Crashers reunion
Jaden Smith
John Goodman
as Wilson and Vaughn reteam to
When a band of mercenaries,
play recently laid-off salesmen
led by the cold-blooded Stenz
(Lawless’ Jason Clarke), lay
Maggie Gyllenhaal
Spook-meister Shyamalan
In Monsters Inc., Mike (Crystal)
who worm their way into the
returns with this otherworldly
and Sulley (Goodman) were
intern program, complete with
siege to the White House and
tale of a father and son (Smith
inseparable pals. But such wasn’t
free lunches and nap breaks, at
hold the President (Jamie Foxx)
and his real-life, 14-year-old son
always the case, as this prequel
Google headquarters. Will Ferrell
hostage, it is up to a cunning
Jaden, who previously appeared
confirms, flashing back to the
makes a cameo as Wilson’s less-
Secret Service agent (Tatum) to
together in 2006’s The Pursuit of
their college days when the
than-PC, electronics-hawking
thwart the takeover and rescue
Happyness) who crash-land on a
mismatched pair couldn’t stand
brother-in-law.
the leader of the free world.
mysterious planet evacuated by
one another, but gradually grew
Opens June 28
Opens June 28
humans a millennium ago.
to become best buddies.
Opens June 7
Opens June 21
Man of Steel
World War Z
DIRECTOR: Zach Snyder
DIRECTOR: Marc Forster
STARRING: Henry Cavill,
STARRING: Brad Pitt,
Amy Adams
Matthew Fox
It’s a bird, it’s a plane, it’s…
That’s Z as in Zombie. It’s a race
Henry Cavill. The chiseled
against the clock as U.N. staffer
British actor dons the red cape
Gerry Lane (Pitt) embarks on a
for another retelling of the
harrowing, Bourne-esque world
Superman legend, featuring an
tour in an attempt to curb an
all-star supporting cast: Russell
undead uprising. It’s based on
Crowe as Supe’s biological
the novel of the same name by
father, Diane Lane and Kevin
Max Brooks, son of Mel Brooks
Costner as his adoptive parents,
and Anne Bancroft. If it clicks,
Martha and John Kent, and
Forster has plans for a
Adams as the new Lois Lane.
potential trilogy.
Opens June 14
Opens June 21
Henry Cavill in Man of Steel
7
coming attractions
The Lone Ranger
Mariko (Okamoto), daughter of
DIRECTOR: Gore Verbinski
a crime boss who is Wolverine’s
STARRING: Johnny Depp,
sworn enemy, and is immersed
Armie Hammer
in the realms of samurai, ninja,
katana blades and extreme
Hi-yo Silver! Long a staple of
fighting.
radio and Saturday morning TV,
Opens July 26
the masked Texas Ranger finally
makes his big-budget screen
Pacific Rim
debut, produced by
Director: Guillermo del Toro
Jerry Bruckheimer. This time
Starring: Charlie Hunnam,
around the story of how
Rinko Kikuchi
John Reid (Hammer) became
Johnny Depp (left) and
Armie Hammer in The Lone Ranger
JuLY
the beloved, justice-seeking hero
Director del Toro, who helmed
of the Old West is told from
the Hellboy flicks, has promised
the perspective of his faithful
“a beautiful poem to giant
kemosabe Tonto (Depp).
monsters,” and that’s precisely
Opens July 3
what screenwriter Travis
The Wolverine
Beacham delivers. Gigantic
assailants, called Kaiju, have
DIRECTOR: James Mangold
risen from the oceans’ depths,
STARRING: Hugh Jackman,
threatening to eradicate
Tao Okamoto
mankind. Equally enormous
robots, named Jaegers,
Despicable Me 2
aided by Dr. Nefario (Brand) and
Fans of the original X-Men
DIRECTORS: Pierre Coffin,
all those minions (four of whom
comic books will be well familiar
aggressors, but can’t contain
Chris Renaud
are featured in the teaser trailer,
with the Japanese story arc
them. Until, that is, a washed-
Voices: Steve Carell,
delivering an offbeat version
that this sixth installment and
up pilot (Hunnam) and a raw
Russell Brand
of “Barbara Ann”). Details are
third prequel in the series
recruit (Kikuchi) concoct a plan
being kept top secret, but Gru’s
follows, filling in more of
that, revitalizing a long-obsolete
Gru (Carell) is back, and more
supremacy will be challenged by
Logan’s (Jackman) backstory
Jaeger, offers one final chance
determined than ever to remain
a nemesis voiced by Al Pacino.
as he travels to Japan, becomes
for salvation.
atop the super-villain heap, again
Opens July 3
romantically involved with
Opens July 12
are mobilized to battle the
august
RoboCop
Red 2
DIRECTOR: José Padilha
Director: Dean Parisot
STARRING: Gary Oldman,
STARRING: Bruce Willis,
Joel Kinnaman
Helen Mirren, John Malkovich
Twenty-six years, two big-screen
Former CIA black-ops specialist
sequels, three TV series, one
Frank Moses (Willis) is again
mini-series and endless video
rescued from retirement’s dull
games later, the original story
routine, alongside old-school
gets a big-budget reboot with
cohorts Marvin (Malkovich) and
Swedish-American newcomer
Victoria (Mirren), in this sequel to
Joel Kinnaman (best known
the surprise 2010 action-comedy
Percy Jackson:
Sea of Monsters
for his role as Detective Holder
hit. This time, Frank and company
DIRECTOR: Thor Freudenthal
(Lerman) heads to the high seas
in AMC’s The Killing) as Alex
are off to Europe to chase new
STARRING: Logan Lerman,
in pursuit of the Golden Fleece,
Murphy, the fatally injured police
evildoers. Adding wattage to the
Alexandra Daddario
which has the power to save his
officer who reemerges as the
already stellar cast are Catherine
titular half man/half machine.
Zeta-Jones and Anthony Hopkins.
In the continued film
Camp Half-Blood.
OPENS AUGUST 2
adaptations of Rick Riordan’s
Opens August 16
Opens August 9
8
Red 2 stars from left: Bruce Willis,
John Malkovich, Helen Mirren
bestselling fantasy novels,
demigod Percy Jackson
threatened training grounds,
october
Sin City:
A Dame To Kill For
screen with young Tom (Ben
Barnes) apprenticed to John
DirectorS: Robert Rodriguez
Gregory (Bridges) to become a
& Frank Miller
ghost-exorcising, goblin-hunting
Starring: Mickey Rourke,
Spook, whose first challenge is
Rosario Dawson
to pursue the havoc-wreaking
Mother Malkin (Moore), one of
The second of Frank Miller’s
the world’s deadliest witches.
bestselling series of graphic
Opens October 18
novels (and the second film
adaptation, following 2005’s
Captain Phillips
Sin City) traces the noir-ish
Director: Paul Greengrass
tale of photographer Dwight,
Starring: Tom Hanks,
his duplicitous ex, Ava, and her
Catherine Keener
wealthy husband, Damien, with
Mickey Rourke reprising his role
A recount of the tense standoff
as quick-fisted tough guy Marv.
in April 2009, when the Kenya-
Opens October 4
bound cargo ship Maersk
The Seventh Son
Runner, Runner star
Justin Timberlake
september
Alabama was attacked by
Somali pirates who kidnapped
Director: Sergei Bodrov
Captain Richard Phillips (Hanks)
Starring: Jeff Bridges,
in one of the ship’s lifeboats
Julianne Moore
and, surrounded by U.S. naval
and aerial forces, held him
British author Joseph Delaney’s
hostage for four days.
spooky, 18th-century fantasy
Catherine Keener co-stars as
Phillips’ stateside wife.
Opens October 11
Rush
employee Adam Cassidy
series, The Wardstone
DIRECTOR: Ron Howard
(The Hunger Games’ Hemsworth)
Chronicles, leaps from page to
STARRING: Chris Hemsworth,
who is blackmailed by his
Daniel Brühl
boss (Oldman) to spy on a
competitor (Ford). Rounding out
Director Ron Howard shifts into
the impressive cast are Richard
overdrive for this high-octane
Dreyfuss and Josh Holloway.
bio-pic of strictly disciplined
Opens September 27
Formula 1 champion Nick Lauda
(Brühl), the 1976 crash that
Runner, Runner
very nearly cost him his life, his
DIRECTOR: Brad Furman
fierce determination to return
STARRING: Ben Affleck,
to the track, and his intense
Justin Timberlake
rivalry with British racer, and
inveterate playboy, James Hunt
From the screenwriting team
(Hemsworth).
that created Rounders (who
Opens September 20
Paranoia
obviously know their way around
a poker table), Runner, Runner
follows Richie Furst (Timberlake),
DIRECTOR: Robert Luketic
cheated out of his tuition money
STARRING: Gary Oldman,
by an online poker racket, to
Liam Hemsworth, Harrison Ford
Costa Rica to confront the
gambling site’s owner (Affleck).
The cutthroat world of corporate
Instead he becomes enmeshed
espionage is laid bare in this
in his corrupt dealings.
thriller about telecom
Opens September 27
Sin City: A Dame To Kill For
star Mickey Rourke
9
coming attractions
december
The Secret Life
of Walter Mitty
initiated by Soviet despot Victor
Stazov (Branagh), to destroy
Director: Ben Stiller
America’s financial infrastructure.
Starring: Ben Stiller,
And Jack’s wife (Knightley) is
Kristen Wiig
caught in Stazov’s evil web.
Opens December 25
James Thurber’s classic story
adventurous daydreams was a
The Hobbit:
The Desolation
of Smaug
huge hit for Danny Kaye when
Director: Peter Jackson
it was first filmed in 1947 and is
Starring: Martin Freeman,
now refitted for the 21st century
Elijah Wood
about a magazine editor who
escapes his timidity via heroically
with Ben Stiller directing himself
The Huger Games: Catching Fire’s
Jennifer Lawrence and
Liam Hemsworth
in the title role.
With director Peter Jackson
Opens December 27
having announced that his
Jack Ryan
november
originally proposed two-part
treatment of The Hobbit will
Director: Kenneth Branagh
be expanded to a trilogy,
Starring: Chris Pine,
The Desolation of Smaug now
Keira Knightley
traces the middle portion of
Ender’s Game
in author Suzanne Collins’
Director: Gavin Hood
landmark trilogy, mapping the
In this prequel to Tom Clancy’s
treacherous Middle-earth
Starring: Asa Butterfield,
continued adventures of Katniss
bestselling novels, young Jack
journey to Lonely Mountain in
Harrison Ford
(Lawrence), Gale (Hemsworth)
(Pine) is an ex-Marine working
search of treasure guarded by
and Peeta (Josh Hutcherson)
as a financial analyst in Moscow
the fierce dragon Smaug.
In this futuristic action-
as they prepare for a
who uncovers a terrorist plot,
Opens December 13
adventure, based on Orson
fresh round of potentially
Scott Card’s Hugo Award-
fatal gamesmanship.
winning novel, mankind has
Opens November 22
barely survived two attacks
from an insectoid alien race. In
Frozen
anticipation of a third and more
Director: Chris Buck
brutal confrontation, the world’s
Voices: Kristen Bell,
most gifted children, including
Idina Menzel
Bilbo Baggins’ (Freeman)
brilliant young Ender Wiggin
(Butterfield) are gathered
Hans Christian Anderson’s
together for intense, advanced
The Snow Queen has been
military training inside the
produced as a stage musical,
top-secret Battle School.
a ballet, an opera, a Japanese
Opens November 1
The Hunger Games:
Catching Fire
anime series, Russian and British
animated features and a
TV movie. Now Disney revisits,
and renames, the classic good-
Director: Francis Lawrence
versus-evil fable, with innocent
Starring: Jennifer Lawrence,
young Anna (Bell) forced to
Liam Hemsworth
pursue the notorious Snow
Queen (Menzel, from Broadway’s
The sort of massive anticipation
Wicked and TV’s Glee) to undo a
that preceded each new
spell that has trapped the world
Harry Potter film is building
in eternal winter.
for the second installment
Opens November 27
10
The Hobbit: The Desolation of
Smaug’s Andy Serkis as Gollum
Cinema Media overview
Highlighting the Strength of Cinema Media
*SOURCE: PMB Fall 2012
cinema media overview
Moviegoers in the Past 3 Months
Indexed to Population
No Other Medium Engages Like the Cinema Experience!
Population
Index 100
Engaged moviegoers, sitting in a darkened theatre ready
to be entertained and fully focused on the screen
123
125
110
An incomparably immersive environment, with 50-foot
screens, surround sound, vivid Digital / 35mm projection and,
for a wide selection of films, the added appeal of 3D
Ad impact scores that rank among the highest for
any medium, with an average 71% total awareness
129
of Show-Time113
advertising, and 89%
correct
brand association
120
Ability to engage audience members throughout the
moviegoing experience, from film selection and ticket
purchase (including on-line and mobile) to high impact
No multi-tasking, web surfing, station switching, commercial
in-lobby opportunities, including sampling, product
muting, leaving the room or time-shifting
Label Queens:
Technos:
Health Conscious
Snack Happy:
Love My Wheels:
& Adventure:
digital
signage,Luxury
on-screen
and,
Champions:
Fashionable, in style,
Excited by and
Buy snacks activation,
Infatuated
with
Adventurous exposure
and
enjoy shopping
prone to buy the
for flavour
all things
like to travel to
Enthusiastic about
in
print,
Canada’s
most
popular
entertainment
titles,
Unique interactive
TimePlay,
for clothes dynamism with
newest
technologiesdelivering strong
vs. nutrition
automotive
new and exotic
good health, well
destinations
on nutrition,
Cineplex Magazine and Le Magazine
Cineplex informed
entertainment value, audience participation and direct offer
and exercise regularly
distribution to viewers’ mobile phones
Opportunity for custom content integration in the
Pre-Show, online and in print
Strong reach against the most desirable demographic targets
We Deliver The Most Sought-After Demos
Attended Movies Past 3 Months (12+)
65% of all
12-49
70% of all
18-34
75% of all
12-24
75%
75%
All 12-17
All 18-24
66%
57%
All 25-34
All 35-49
45%
33%
All 50-64
All 65+
Moviegoer Composition (%)
■ Population (% Composition)
71% 12-49
Index 118
■ Moviegoers - Attended movies
past 3 months (% Composition)
Index
104
34% 18-34
Index 126
26% 12-24
Index 136
Index
119
25%
Index
136
23%
19%
19%
Index
136
15%
11%
Index
81
26%
16%
16%
11%
10%
8%
All 12-17
All 18-24
Index
59
All 25-34
All 35-49
12
All 50-64
All 65+
Cinema Reaches Canada’s High-Income Households,
and Educated Population
Moviegoers Audience Composition & Reach of HHI, White Collar / Managers and Educated Canadians
National
Reach
62%
Index 117
National
Reach
62%
Index 117
National
Reach
63%
Index 117
52%
48%
45%
41%
35%
National
Reach
60%
National
Reach
63%
Index 118
Index 113
29%
24%
21%
HHI $100K+
HHI $75K+
White Collar
MOPEs
27%
23%
Bachelor’s Degree
or Higher
*Source: PMB 2012 Fall, Base: A18+
13
Moviegoer Composition (%)
71% 12-49
Index 118
Index
104
34% 18-34
Index 126
26% 12-24
Index 136
Index
119
Index
81
26%
25%
23%
Index
136
19%
19%
Index
136
16%
15%
11%
16%
Index
59
11%
10%
8%
gagement Comparison
Branding
Moment.
All
25-34
All 35-49
Logo
displayed
@ :60 *SOURCE: PMB Fall 2012
28 30 33 35 38
40 43 45 48 50All53
55 58 60
All 12-17
18-24
e (Seconds)
+32%
All 50-64
All 65+
Cinema and Tech Savvy, Enjoy Snacks,
Moviegoers are Fashion
Neutral
Love their Wheels and are
Adventurous and Health Conscious
TV
Indexed to Population
-9%
Population
Index 100
123
125
110
113
129
120
ot dropped 9% while engagement to the same spot increased
end of the spot with logo identification in the last 2 seconds
n Cinema and less engaged neutral position in TV environment.
ivered neutral or lower levels of engagement while in the
as actively viewed with strong levels of emotional engagement.
LabelInc.
Queens:
Technos:
ovies Study, Innerscope Research,
2011, Retail Advertiser
Fashionable, in style,
Excited by and
enjoy shopping
prone to buy the
for clothes
newest technologies
Buy snacks
for flavour
vs. nutrition
Love My Wheels:
Infatuated with
all things
automotive
Luxury & Adventure:
Adventurous and
like to travel to
new and exotic
destinations
Health Conscious
Champions:
Enthusiastic about
good health, well
informed on nutrition,
and exercise regularly
Consumer Attachment to Cinema is Stronger Than to Any Other Media
Consumers Have Stronger Emotional Attachment
Consumers are More “Emotionally Attached”
to Movies than to Major Televised Events
to Movies than to TV Shows, Magazines or Radio
Attended Movies Past 3 Months (12+)
45%
40%
3%
Usually
hannels
Snack Happy:
42%
35%
30%
40%
26%
20%
15%
10%
75%
23%
75%
5%
Product Category:
Used Past 6 Months
70% of all
18-34
75% of all
12-24
25%
Emotional Attachment
65% of all
12-49
16%
15%
66%
0%
Theatrical
Features
All 12-17
Super
Bowl
Summer
Olympics
All 18-24
World
Series
Oscars
Grammys
All 25-34
Movies
(Cinema)
TV
Radio
Magazines
Health & Beauty
44.5%
29.6%
21.2%
20.6%
Consumer
Packaged Goods
/ Foods
43.9%
28.9%
20.5%
19.2%
QSR /
Casual Dining
43.3%
20.1%
33%18.8%
57%
All 35-49
*SOURCE: Cinema Advertising Council (CAC) - NewMediaMetrics 2009
14
45%
All 50-64
28.4%
All 65+
Moviegoers are Considerably Lighter TV Viewers
than the Average Population
67% of Cinema Goers Consider Themselves Light / Medium-Light TV Viewers vs. 50% Average TV Viewers (Toronto)
Attended Movies Past 3 Months (% comparison)
Emotional Engagement Co
■ Avg. TV Viewing Quintiles
(Composition Total Toronto)*
0
■ Moviegoers TV Viewing Quintiles
3
5
8
100
Emotional Engagement
(Compostion Cinema Ad Impact Study-Toronto)**
10 13
38%
15
18 20 23
25 28 30 33 35 3
Time (Seconds)
+32%
29%
80
25%
60
25%
22% 20%
16%
-9%
12%
9%
4%
Heavy
40
Medium
Heavy
The study revealed:
• Within the TV environment, engagement to the spot dropped 9% w
32% in the Cinema environment.
• The creative placed the brand identification at the end of the spot w
Medium
Medium
Light
when engagement
Lightto the spot was at its highest in Cinema and less
• Almost 50% of the spot in the TV environment delivered neutral or
SOURCE:*PMB 2012 Fall, Toronto A 12-49
Cinema
environment,
virtually 100% of the spot was actively viewed
**Cinema Advertising Impact Study 2012,
Toronto, A
12-49
*Source NCM Measuring The Magic Of The Movies Study, Innerscope
Moviegoers Have Higher
Than Average Incidence of
TV Commercial Avoidance
Compared to the Population, Moviegoers are Likely to Mute,
Fast Forward or Switch Channels to Avoid TV Commercials
Average Return on Investment
-37 European Packaged Goods Advertisers
Brand Category ROI
-Campaigns NOT Using and Using Cinema
Cinema
2.9
6
Radio
Index 111
Attended Movies Past
3 Months (% comparison)
■ Consumer Goods ■ Impulse
45%
■ Food & Drink ■ Leisure & Entertainment
40%
2.6
2.5
Print
2.2
TV
Outdoor
2.1
1.1
Index 124
5.13
4.84
4
4.24
Index 106
25%
20%
15%
32%
10%
5%
3
0%
2
19%
1
1.69
0
Return on Investment
35%
30%
5
Online
53%
2.91
2.14
1.35
Frequently / Usually
Frequently
1.05 / Usually Use
Fast Forward
Remote Control to
Commercials
Mute TV Commercials
Brands Not
*SOURCE:
PMB Fall 2012
Using Cinema
Frequently / Usually
Switch TV Channels
Brands Using
Cinema
*SOURCE: BrandScience, Results Vault-European Advertisers, Feb 2012
15
Heavy
Light
SOURCE:*PMB 2012 Fall, Toronto A 12-49
**Cinema Advertising Impact Study 2012, Toronto, A 12-49
BrandScience Econometric Modeling of 1,019
European Media Campaigns reveals:
• Cinema is the Most Powerful Media to Drive Packaged Goods Sales • Campaigns that Include Cinema deliver Significantly Greater ROI
Average Return on Investment
-37 European Packaged Goods Advertisers
Brand Category ROI
-Campaigns NOT Using and Using Cinema
Cinema
2.9
■ Consumer Goods ■ Impulse
■ Food & Drink ■ Leisure & Entertainment
6
Radio
2.6
5
Online
2.5
Print
4
2.2
TV
4.24
3
2.91
2
2.1
Outdoor
5.13
4.84
2.14
1
1.1
0
Return on Investment
1.69
1.35
1.05
Brands Not
Using Cinema
Brands Using
Cinema
*SOURCE: BrandScience, Results Vault-European Advertisers, Feb 2012
Cinema Delivers Superior Engagement vs. TV
U.S. Cinema Sales Group National Cinemedia (NCM) Commissioned a Study by Innerscope Research Inc.
to Measure the Emotional Engagement to the Same :60 Second Creative Delivered in the Context of
TV Program Viewing of a top Prime Program and In-Cinema.
Emotional Engagement Comparison
0
3
5
8
10
13
Emotional Engagement
100
15
18 20 23
25 28 30 33 35 38 40 43 45 48 50 53
Time (Seconds)
55 58 60
Branding
Moment.
Logo
displayed
@ :60
+32%
80
Cinema
Neutral
TV
60
40
-9%
The study revealed:
• Within the TV environment, engagement to the spot dropped 9% while engagement to the same spot increased
32% in the Cinema environment.
• The creative placed the brand identification at the end of the spot with logo identification in the last 2 seconds
when engagement to the spot was at its highest in Cinema and less engaged neutral position in TV environment.
• Almost 50% of the spot in the TV environment delivered neutral or lower levels of engagement while in the
Cinema environment, virtually 100% of the spot was actively viewed with strong levels of emotional engagement.
*Source NCM Measuring The Magic Of The Movies Study, Innerscope Research, Inc. 2011, Retail Advertiser
16
Show-time advertising
Full Cinema Experience; Presented at Show-Time
No medium can match the impact or engagement of the big screen.
With Show-Time advertising there’s no channel switching, no commercial zapping,
no multitasking distractions like phone calls and Internet surfing. Audiences are
focused on the screen, fully engaged in the cinema experience. And Show-Time ads
are as dynamic as the films they precede, presented in the same vibrant 35mm,
dazzling Digital Cinema Projection and immersive surround sound. As a result,
ad and brand recall for Show-Time spots are among the highest across all media
channels. And to suit specific target needs, advertisers have the option of running
in front of only adult- or family-oriented films.
Cinema Ad Effectiveness
Canadian Cinema Advertising Impact Measures of Ad Awareness, Correct Brand Association,
And Ad Entertainment are Considerably Stronger than Comparable TV Measures
■ TV (U.S.)*
■ Show-Time (CAN)**
+49%
% difference vs. TV
+61%
+231%
% difference vs. TV
% difference vs. TV
Ad Very
Entertaining/
Entertaining
88%
71%
‘Ad Likeability’
59%
44%
43%
13%
Advertising Awareness
Correct Brand Association
Ad Entertainment
SOURCE: *Nielsen Advertising Fact Sheet Sept 2010, USA;
**Cinema Advertising Impact Study 2007-2012, Strategic Marketing Counsel;
Show-Time Campaigns
With Both 2D & 3D Executions
■ Average 2D Execuations*
+5%
% Lift of 3D vs. 2D
90%
86%
93%
93%
+30%
% Lift of 3D vs. 2D
(To confirm material due dates for finished Show-Time creative or creative assets, please contact your Cineplex Media rep.)
All creative specs can be downloaded from Cineplexmedia.com
+23%
% Lift of 3D vs. 2D
18
57%
Harness the power of 3D
■ TV (U.S.)*
Audiences love the 3D experience.
During the first eight months of 2012,
+49% of the 10 top-grossing films were
seven
% difference vs. TV
presented in 3D, including The Avengers,
+231%
% difference
vs. TV
The Amazing Spider-Man, Brave,
Ice Age:
Continental Drift and Men in Black
III.
Ad Very
Entertaining/
And88%
beloved classics like Beauty
and the
Entertaining
Beast, Finding Nemo and Titanic thrilled
Likeability’
both longtime fans‘Adand
new audiences
59%
when converted to 3D. Moviegoers43%
are so
13%
engaged in the 3D experience
that they
arrive extra early to nab the best seats.
■ Show-Time (CAN)**
+61%
% difference vs. TV
71%
44%
Ad Entertainment
Advertisers can capitalize
rates, working with industry
on audiences’ tremendous
leader Stereo D, a Deluxe
enthusiasm for 3D by converting
company based in L.A.,
2D spots to 3D. Cineplex Media
responsible for the conversion
can handle the conversion for
of a wide range of hits, including
you, at extremely reasonable
The Avengers and Titanic.
Cinema 3D Ad Effectiveness
3D Executions Enhance Engagement with Increased Awareness
Entertainment and Purchase Intent vs. 2D Execution of the Same Campaign
Show-Time Campaigns
With Both 2D & 3D Executions
+5%
% Lift of 3D vs. 2D
90%
93%
93%
+30%
86%
% Lift of 3D vs. 2D
+23%
% Lift of 3D vs. 2D
57%
44%
43%
35%
Advertising
Awareness
Correct Brand
Association
Entertainment
Value
Purchase
Intent
SOURCE: *Cinema Advertising Impact Study - 2D + 3D campaigns 2009, 2012, Strategic Marketing Counsel
19
2013 3D releases* include:
January
April
July
October
Hansel and Gretel:
Witch Hunters
Jurassic Park
(re-release)
Seventh Son
Sin City:
A Dame to Kill For
February
May
Independence Day
(re-release)
Despicable Me 2
Pacific Rim
Turbo
Escape from
Planet Earth
Star Trek Into Darkness
Epic
The Great Gatsby
March
Oz: The Great
and Powerful
The Croods
G.I. Joe: Retaliation
Jack the Giant Killer
June
Man of Steel
Monsters University
August
300: Rise of
an Empire
Smurfs 2
September
The Little Mermaid
(re-release)
Battle of the Year
November
Mr. Peabody
and Sherman
Frozen
One Direction
December
The Hobbit:
The Desolation of Smaug
Walking with Dinosaurs
47 Ronin
(*Additional 3D releases will be announced in the coming months. Ask your Cineplex Media account manager for details)
20
Pre-Show
Entertainment and Advertising Presented Prior to Show-Time
PRE-SHOW
The show begins long before the movie starts. Today’s movie audiences expect to
be entertained from the moment they arrive in their seats. Cineplex Media’s Pre-Show
grabs their immediate attention with a richly engaging mix of star profiles, interviews,
showbiz news and trivia and regular segments like Gear Guide™, devoted to the latest
in high-tech gadgetry, and Fashion Forward™. Advertising integrated into the Pre-Show
delivers exceptional results.
Pre-Show Formats
Audience Build Prior to Feature Start
Average 37% Final Screen Audience Seated Prior to Pre-Show Start
% Total Audience in Auditorium (Average All Releases)
Pre-Show
Pre-Show
99%
92%
84%
82%
92%
82%
61%
99%
84%
61%
37%
Timed:
It’s a digital world! The age of Digital Cinema
Projection is here and expanding rapidly.
Cineplex Media timed Pre-Shows are now presented
on-screen via Digital Cinema Projection, delivering unprecedented visual impact. Timed Pre-Show
screens offer TWO timed PODs for advertising: POD 1
(0-10 minutes to showtime), POD 2 (10-21 minutes to
showtime), with delivery to the screen via serverbased scheduling (Cineplex and Landmark* locations) or hard drive (Empire Theatres locations).
Looped:
37%
Before
Pre-Show
All Pre-Shows run for 21 minutes prior to showtime
and are projected in a 16 X 9 format. Advertising
may be placed in front of all family genre and /
or adult genre films. The Pre-Show offers national
coast-to-coast coverage as well as regional and
market-specific flexibility.
POD 2
21-10
Minutes
POD 1
10-0
Minutes
TimePlay
Show-Time
Film
Start
Before
POD 2
POD 1
TimePlay
Show-Time
*SOURCE: Audience
Arrival Audit10-0
2012, Strategic Marketing Counsel
Pre-Show
21-10
Minutes
Minutes
Film
Start
Looped Pre-Show screens are delivered via DVD
projection with the show running in a continuous
loop during the 21-minute Pre-Show period. All
advertising is purchased as Run-of-Schedule (ROS).
See the locations list for Pre-Show theatres and
circuits. (*Landmark locations will be converted
from DVD to server system during Q1 of 2013)
*SOURCE: Audience Arrival Audit 2012, Strategic Marketing Counsel
Cinema Ad Effectiveness
Canadian Cinema Advertising Impact Measures of Ad Awareness, Correct Brand Association,
and Ad Entertainment are Considerably Stronger than Comparable U.S. TV Measures
■ TV (U.S.)*
■ Pre-Show (CAN)**
■ TV (U.S.)*
+31%
% difference vs. TV
+41%
+31%
■ Pre-Show (CAN)**
% difference vs. TV
+41%
44%
62%
59%
59%
Ad Very Entertaining
/Entertaining
Ad Likeability
Ad Likeability
39%
13%
**Cinema Advertising Impact
Study 2007-2012,
Strategic Marketing Counsel;
Correct
Brand Association
22
+200%
% difference
vs. TV
Ad Very
Entertaining
/Entertaining
77%
44%
% difference vs. TV
77%
% difference vs. TV
62%
+200%
% difference vs. TV
13%
Ad Entertainment
Ad Entertainment
39%
2013 advertising Production Schedule
Timed Pre-Show:
Timed Pre-Show: HD Hard Drive
(Empire Theatres) and DVD Loop
HD Server-Based Delivery
Month
Start / End Date
Material Due
Cycle Weeks
Month
Start / End Date
Material Due
Cycle Weeks
Jan.
Dec. 28 - Jan. 31
Dec. 12, 2012
5
Jan.
Dec. 28 - Jan. 31
Dec. 4, 2012
5
Feb.
Feb. 1 - Feb. 28
Jan. 23, 2013
4
Feb.
Feb. 1 - Feb. 28
Jan. 16, 2013
4
Mar.
Mar. 1 - Mar. 28
Feb. 20, 2013
4
Mar.
Mar. 1 - Mar. 28
Feb. 12, 2013
4
Apr.
Mar. 29 - Apr. 25
Mar. 20, 2013
4
Apr.
Mar. 29 - Apr. 25
Mar. 13, 2013
4
May
Apr. 26 - May 30
Apr. 17, 2013
5
May
Apr. 26 - May 30
Apr. 10, 2013
5
June
May 31 - June 27
May 22, 2013
4
June
May 31 - June 27
May 14, 2013
4
July
June 28 - Aug. 1
June 19, 2013
5
July
June 28 - Aug. 1
June 12, 2013
5
Aug.
Aug. 2 - Aug. 29
July 24, 2013
4
Aug.
Aug. 2 - Aug. 29
July 17, 2013
4
Sept.
Aug. 30 - Sept. 26
Aug. 21, 2013
4
Sept.
Aug. 30 - Sept. 26
Aug. 14, 2013
4
Oct.
Sept. 27 - Oct. 31
Sept. 18, 2013
5
Oct.
Sept. 27 - Oct. 31
Sept. 11, 2013
5
Nov.
Nov. 1 - Nov. 28
Oct. 23, 2013
4
Nov.
Nov. 1 - Nov. 28
Oct. 16, 2013
4
Nov. 29 - Jan. 2
Nov. 13, 2013
5
Jan. 3 - Jan. 30
Dec. 4, 2013
4
Dec.
Nov. 29 - Jan. 2
Nov. 20, 2013
5
Dec.
Jan.
Jan. 3 - Jan. 30
Dec. 13, 2013
4
Jan.
23
PRE-SHOW content sponsorship
Integrate your brand with Pre-Show content by sponsoring recurring segments like
Gear Guide and Fashion Forward with pre- and post-segment acknowledgements,
or work with Cineplex Media’s content specialists to create customized segments
tailored to your target audience and your brand. Opt for a month-long sponsorship or
develop maximum synergy with a long-term program. Sponsorships can be segmented
by market or can be attached exclusively to adult- or family-oriented releases.
2013 Content Production
Schedule: Pre-Show Content
Month
24
Start / End Date
Material Due
Cycle Weeks
Jan.
Dec. 28 - Jan. 31
Nov. 23, 2012
5
Feb.
Feb. 1 - Feb. 28
Jan. 4, 2013
4
Mar.
Mar. 1 - Mar. 28
Jan. 31, 2013
4
Apr.
Mar. 29 - Apr. 25
Mar. 1, 2013
4
May
Apr. 26 - May 30
Mar. 28, 2013
5
June
May 31 - June 27
May 2, 2013
4
July
June 28 - Aug. 1
May 31, 2013
5
Aug.
Aug. 2 - Aug. 29
July 5, 2013
4
Sept.
Aug. 30 - Sept. 26
Aug. 1, 2013
4
Oct.
Sept. 27 - Oct. 31
Aug. 29, 2013
5
Nov.
Nov. 1 - Nov. 28
Oct. 3, 2013
4
Dec.
Nov. 29 - Jan. 2
Nov. 1, 2013
5
Jan.
Jan. 3 - Jan. 30
Nov. 29, 2013
4
Timeplay
A Dynamic New Interactive Addition to the Pre-Movie Experience
TimePlay
In 2011, Cineplex Media began an
exclusive partnership with TimePlay™,
a leading developer of mobile-based
interactive marketing and content
solutions. A pilot program in Toronto
proved so immensely popular with
audiences that TimePlay has now
been rolled out to additional Toronto
screens and extended to select screens
in Vancouver – a first in Canada.
Presented between Pre-Show
including coupons and promotional
and Show-Time, the TimePlay
offers, on their iPhone, BlackBerry
program invites moviegoers to
or Android devices.
Advertisers can sponsor a
use their mobile phone to interact
with on-screen, entertainment-
60-second content segment,
focused content, playing against
become the title sponsor for all
one another in real time to earn
content segments or work with
rewards and prizes. As part of the
Cineplex Media’s content specialists
interactive exchange, participants
to create a customized interactive
receive targeted advertiser content,
experience.
People Love TimePlay
Ongoing Positive Feedback from Social Networks
TimePlay - Interactive Impact
TimePlay Engages with Interactivity and Rewards, Entertains and Boosts Awareness
■ All Respondents
■ Played TimePlay
100%
89%
82%
79%
67%
65%
63%
54%
46%
42%
Like the idea of having
interactive experience
before the movie
Awareness
Very Entertaining
/ Entertaining
Recalled the
offer or reward
SOURCE: TimePlay Impact Measures Power Play 2012, Strategic Marketing Counsel
26
Activated
the offer
Likely / Very
likely to
use offer
special media
Cinema Lobby Place-Based Media Options for Integration and Activation
special media
Cinema media is unique in its ability to facilitate the integration of communication
elements, creating high-impact, place-based solutions that can stand alone or work in
tandem with on-screen campaigns.
Activation
Sampling
Kiosks
Engage directly with moviegoers by
placing your product or promotional
item into their hands as they exit the
cinema. Clients can supply their own
sampling team or allow Cineplex Media
to manage the entire sampling program.
Encourage immediate interaction
between moviegoers and your brand
with an in-lobby display or activation.
(All displays / activations must be
pre-approved. Contact your
Cineplex Media account manager
for details.)
(Advertising flyers that provide no consumer
value will not be accepted.)
CLINGS
Give your brand the “red carpet” treatment by
placing your campaign directly under moviegoers’
feet, or surround them with your messaging on
washroom walls and in washroom stalls. Inwashroom options include static mirror clings, a
uniquely impactful solution for gender targeting.
LOBBY DOMINATION
Make your brand the star, and capture moviegoers’
attention the moment they arrive, with highimpact Box Office Wraps, In-Lobby Banners or
Lobby Standees. Integrate the Cineplex team into
your campaign with customized T-shirts worn by
box office and concession staff. Or deliver your
message directly into ticketholders’ hands with
a ticket-back ad.
2013 Production Timelines
CONCESSION MEDIA
Place your message at moviegoers’ fingertips throughout their entire cinema experience
with customized popcorn bags, and double the impact with matching drink cups.
28
Please contact your Cineplex Media account
manager to confirm availability of Special Media
options and timelines for creative approvals
and production. Production timelines vary by
Special Media option.
All executions must be pre-approved by
Cineplex Media. Popcorn bag and drink cup
creative must be approved a minimum of 16
weeks prior to campaign start.
Backlits
Fully-Illuminated, Backlit Posters Strategically Placed in Theatre Lobbies
Backlits
Grab moviegoers’ attention both before
and after the show with fully illuminated
backlit posters situated throughout hightraffic lobby spaces. Target a specific
market or region, or achieve coast-tocoast coverage with a national buy.
Production Schedule:
Month
Start / End Date
Material Due
Cycle Weeks
Jan.
Dec. 28 - Jan. 31
Dec. 12, 2012
5
Feb.
Feb. 1 - Feb. 28
Jan. 18, 2013
4
Mar.
Mar. 1 - Mar. 28
Feb. 14, 2013
4
Apr.
Mar. 29 - Apr. 25
Mar. 15, 2013
4
May
Apr. 26 - May 30
Apr. 12, 2013
5
June
May 31 - June 27
May 16, 2013
4
July
June 28 - Aug. 1
June 14, 2013
5
Aug.
Aug. 2 - Aug. 29
July 19, 2013
4
Sept.
Aug. 30 - Sept. 26
Aug. 16, 2013
4
Oct.
Sept. 27 - Oct. 31
Sept. 13, 2013
5
Nov.
Nov. 1 - Nov. 28
Oct. 18, 2013
4
Dec.
Nov. 29 - Jan. 2
Nov. 15, 2013
5
Jan.
Jan. 3 - Jan. 30
Dec. 13, 2013
4
Shipping Charges apply to off-cycle Backlit campaigns.
30
Digital signage CINEMA lobby
Place-Based Digital Signage
DIGITAL SIGNAGE cinema lobby
Cineplex Media’s national network of
state-of-the-art, HD digital screens includes
installations above the box offices and
concession stands at key theatre locations,
capturing moviegoers attention from the
moment they arrive. And Cineplex Media’s
digital assets extend beyond cinemas to
many of the highest-traffic locations across
the country. Ask your Cineplex account
manager for complete details.
2013 Production Schedules
HD Digital Lobby Screens
(16 x 9 aspect ratio)
Month
Audience Profile
(Age 12+ Attended Movies in the Past 3 Months)
PMB Fall 2012
10%
Index 59
11%
Index 136
19%
15%
Material Due
Cycle Weeks
Jan.
Dec. 28 - Jan. 31
Dec. 12, 2012
5
Feb.
Feb. 1 - Feb. 28
Jan. 23, 2013
4
Mar.
Mar. 1 - Mar. 28
Feb. 20, 2013
4
Apr.
Mar. 29 - Apr. 25
Mar. 20, 2013
4
May
Apr. 26 - May 30
Apr. 17, 2013
5
June
May 31 - June 27
May 22, 2013
4
July
June 28 - Aug. 1
June 19, 2013
5
Aug.
Aug. 2 - Aug. 29
July 24, 2013
4
Sept.
Aug. 30 - Sept. 26
Aug. 21, 2013
4
Oct.
Sept. 27 - Oct. 31
Sept. 18, 2013
5
Nov.
Nov. 1 - Nov. 28
Oct. 23, 2013
4
Dec.
Nov. 29 - Jan. 2
Nov. 20, 2013
5
Jan.
Jan. 3 - Jan. 30
Dec. 13, 2013
4
Index 136
Index 81
26%
19%
Index 119
Index 104
■ A 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
Gender Split - 46% Men / 54% Women
Affluent - 35% HHI $100k+ (Index 117)
SD Digital Lobby Screens
(4 x 3 aspect ratio)
Month
Start / End Date
Material Due
Cycle Weeks
Jan.
Dec. 28 - Jan. 31
Dec. 4, 2012
5
Feb.
Feb. 1 - Feb. 28
Jan. 16, 2013
4
Mar.
Mar. 1 - Mar. 28
Feb. 12, 2013
4
Apr.
Mar. 29 - Apr. 25
Mar. 13, 2013
4
May
Apr. 26 - May 30
Apr. 10, 2013
5
June
May 31 - June 27
May 14, 2013
4
July
June 28 - Aug. 1
June 12, 2013
5
Aug.
Aug. 2 - Aug. 29
July 17, 2013
4
Sept.
Aug. 30 - Sept. 26
Aug. 14, 2013
4
Educated - 27% have a bachelor’s degree or higher (Index 118)
Oct.
Sept. 27 - Oct. 31
Sept. 11, 2013
5
Well-Employed - 24% are managers, owners,
professional, executives (Index 113)
48% other white collar (Index 117)
Nov.
Nov. 1 - Nov. 28
Oct. 16, 2013
4
Dec.
Nov. 29 - Jan. 2
Nov. 13, 2013
5
Jan.
Jan. 3 - Jan. 30
Dec. 4, 2013
4
SOURCE: PMB Fall 2012, base A18+
32
Start / End Date
Cineplex.com
#1 Canadian Movie Entertainment Website
cineplex.com
Cineplex.com is #1, delivering more unique visitors per month than any other
Canadian movie site, with average monthly reach of 7% of all online users.
Movie fans flock to Cineplex.com, with more than 1.8-million unique visitors and more
than 21-million page views per month*. It’s their one-stop destination for Canada’s
most dynamic movie and celebrity content, including interviews with A-list stars from
the pages of Cineplex Magazine and Le magazine Cineplex, daily news updates from
throughout the entertainment world, trailers for current and forthcoming films,
quizzes, galleries, special-event coverage and microsites such as TIFF, box-office results,
exclusive video footage and coast-to-coast cinema listings, plus online ticket purchasing.
*Source: ©2012 comScore, Inc. Jan-Aug
Canada’s #1 Movie Site Grows Bigger Every Year
Cineplex.com Year-Over-Year Comparison January-August
■ 2010 ■ 2011 ■ 2012
+29%
+56%
4,349
4,069
25
+45%
+4%
3,375
21
16
1,754
1,702
16
14
1,822
11
Unique Visitors (000)
Total Minutes (in millions)
Total Pages Viewed (in millions)
Total Visits (000)
SOURCE: comScore©, Jan-Aug data
Ad Sizes
Top-5 Canadian Movie Sites
Average Monthly Unique Visitors (000)
25 Million
Page Views
134% Advantage
1,822
(Reach 7%)
7 Million
Page Views
9 Million
Page Views
7 Million
Page Views
5 Million
Page Views
780
Cineplex.com
765
Yahoo!
Canada Movies
Rotten
tomatoes.com
SOURCE: comScore©, Jan-Aug 2012
34
(Index 25) (Index 14)
752
Tribute.ca
542
Cinoche.com
leaderboard IMU=728 x 90
Big box IMU=300 x 250
skyscraper IMU=160 x 600
Voken IMU=500 x 500
take over (LB, BB, Wallpaper)
Video Advertising
:15 sec clickable video
Newsletter
IMU=320 x 250
(Static banner)
Print skip scan
Online ticketing
*Please speak to your Cineplex Media
account manager for more information.
New Interactive Advertising Bureau (IAB) ‘Rising Stars’
ad units enabling richer on-line advertising presence
are available on Cineplex.com upon request
Stand Out on Cineplex.com
Page Skins
Geo-Targeting
All Cineplex.com ad units can be targeted
Ads can be incorporated into movie tickets
Page Skins that integrate the Leaderboard,
by Province, city, theatre or site section.
purchased on-line.
Big Box and surrounding page background.
Contests and Promotions
Catfish
Cineplex Mobile
y Unique
ex
MobileVisitors
Remain(000)
front-and-centre with Catfish
ue Visitors (000)
an
e
m
ome
ters
Online Ticketing Ad Placement
Dominate theatre and movie detail pages with
messaging, featuring ad units that stay at the
bottom of the screen as content is scrolled.
Attach 15-second ads to movie trailers or
particularly when contests are in sync with
other video content. Offered with an adjacent
movie
and celebrity content.
1,073
Big Box unit, Pre- and Post-Rolls deliver
1,073
above-average click-through rates.
Scene Promotions
1,867
Cineplex
Newsletters
1,867
Advertisers can target SCENE members
demographically, psychographically or
Reach more than 327,000 subscribers to
based on their moviegoing history.
Mobile Browser
Mobile Browser
Cineplex e-newsletters
in English and French.
#10 Mobile
Brand in
#10 Mobile
BrandCanada
in
Canada
Pre-Roll / Post-Roll
Cineplex.com visitors are avid contest fans,
Content Sponsorships
Ask about sponsorship or domination of special
content and microsites within Cineplex.com
Landmarkcinemas.ca
1,003
1,003
An ideal way to amplify your Cineplex.com buy across Western Canada, the official site
Cineplex Mobile
for Landmark
Cinemas’ 33-theatre chain—spanning Manitoba, Saskatchewan, Alberta,
-Access from
Cineplex
Mobile
B.C. and
the
Yukon—features
show times, trailers and coming attractions.
mobile
devices
-Access from
devices
comScore, Jan-Aug 2012;mobile
MobiLens
Jan-June 2012
Mobile Application
Mobile Application
Landmarkcinemas.ca
Unique Visitors Grew 63%
in 2012 and Deliver Incremental Reach of the West
with only 34% Duplication with Cineplex.com
e, Jan-Aug 2012; MobiLens Jan-June 2012
Avg Monthly Unique Visitors Landmarkcinemas.ca
Landmark % Duplication
with Cineplex.com
23,000
23,000
Unique Visitors
Unique Visitors
+63%
+63%
26,000
26,000
16,000
16,000
Jan-July 2011
Jan-July 2012
Jan-July 2012
Jan-July 2011SOURCE: comScore©,
Jan-July
2012
66% are
unduplicated
66%
are
with
unduplicated
Cineplex.com
with
Cineplex.com
34% are
duplicated
with
34%
are
Cineplex.com
duplicated
with
Cineplex.com
SOURCE: comScore©, July 2012
Ad Sizes
All Ad Units appear on
every page except the
Cinema Selector Page
leaderboard
IMU=728 x 90
(target size 50kb)
Big box
IMU=300 x 250
(target size 50kb)
skyscraper
IMU=160 x 600
(target size 50kb)
takeover
IMU=2000 x 1200
(target size 380kb)
SOURCE: comScore©, July 2012
SOURCE: comScore©, Jan-July 2012
35
1,822
(Reach 7%)
7 Million
Page Views
cineplex mobile
9 Millio
Page Vie
780
Serving up precisely the movie content that film fans want on the fly—synopses,
show times, theatre locations and easy ticket purchase, plus breaking celebrity news, trailers,
exclusive video footage and the interactive edition of Cineplex Magazine—Cineplex
is
Cineplex.com Mobile
Yahoo!
Canada Movies
Canada’s 10th largest mobile brand, delivering more than 2 million unique visitors per month.*
*source: MobiLens June, 2012
Cineplex Mobile Subscriber Composition (%)
(Index 25) (Index 14)
13%
(Index 70)
4% 2%
11%
(Index 179)
19%
21%
(Index 151)
(Index 123)
30%
(Index 169)
■ P 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-44
■ A 45-54 ■ A 55-64 ■ A 65+
Educated - 25% have a bachelor’s degree (Index 119)
- 10% have a post-graduate degree (Index 125)
Source: comScore, MobiLens June 2012
Cineplex Mobile
Cineplex Mobile is Canada’s 10th Largest Mobile Brand and Delivers Larger Average
Monthly Unique Visitors than the Parent Online Site
Cineplex.com & Cineplex Mobile
Average Monthly Unique Visitors (000)
1,073
1,822
1,867
#1 Canadian
Movie Site
#10 Mobile
Brand in
Canada
Mobile Browser
1,003
Cineplex.com
Cineplex Mobile
-Access from
mobile devices
SOURCE: comScore, Jan-Aug 2012; MobiLens Jan-June 2012
36
R
toma
SOURCE: comSco
Cineplex Mobile Subscribers
-Access from home
/ work computers
7
Mobile Application
Mobile
Ad Size
mobile banners
Mobile Site
IMU=320 x 50
Cineplex Magazines
Canada’s #1 Entertainment Magazines in Canada’s #1 Theatres
cineplex magazine
Every month, 2.4 million Canadians count on
Cineplex Magazine to keep them connected to the
movies and their stars. No other Canadian magazine
offers such in-depth coverage, including exclusive
interviews with A-list celebrities, casting news,
set visits, red-carpet fashions and showbiz
updates from Hollywood and beyond.
And, with 725,000 copies per month, distributed
in-theatre and via select newspapers including
The Globe and Mail, The Montreal Gazette and
The Vancouver Sun, Cineplex Magazine remains the
highest-circulation entertainment magazine from
coast to coast, and is also the only entertainment
monthly with a French version (for details about
Le magazine Cineplex, turn to page 42).
*Cineplex Magazine is CCAB accredited and a member of PMB.
National and Regional advertising editions available.
Contact your Cineplex Media account manager for details.
In Every Issue
SPOTLIGHT The focus
is on homegrown
talent in this monthly
interview with a
Canadian actor
or director
SNAPS Candid
celebrity shots from
around the globe
38
INTERVIEWS
& FEATURES
Up-close and personal
with the world’s
biggest stars
IN BRIEF Short
cinema updates and
entertainment news
ALL DRESSED UP
Head-turning
celebrities show off
their red-carpet looks
CASTING CALL
Our insider look at
projects the stars
have brewing
IN THEATRES
The month’s full slate
of new releases, with
detailed synopses
AT HOME
The month’s mostanticipated DVDs,
Blu-rays and games
■ Cineplex Duplicated ■ Cineplex Exclusive
1,062
1,062
887
887
844
844
809
809
792
792
679
679
678
678
632
632
630
630
607
607
Reader’s
Digest
Reader’s
Digest
Cineplex
Magazine
Cineplex
Magazine
What’s
Cooking
What’s
Cooking
Canadian
Geographic
Canadian
Geographic
Tribute
Tribute
Food &
Drink
Food &
Drink
Today’s
Parent
Today’s
Parent
Canadian
Health
&Canadian
Lifestyle
Health
& Lifestyle
The Hockey
News
The Hockey
News
FASHION
FASHION
Cineplex Magazine
Our Readers Come from all Walks of Life
13%
Index 59
13%
Index 59
26%
Index 101
26%
Index 101
4%
4%
Index 22
Vs. Today’s Parent
9%
9%
Vs. Canadian Health
& Lifestyle
Vs. Canadian Health
& Lifestyle
14%
14%
Vs. The Hockey News
14%
14%
Vs. The Hockey News
Vs. FASHION
Vs. FASHION
Vs. Food & Drink
Vs. Food & Drink
Vs. What’s Cooking
Vs. Canadian
Geographic
Vs. Canadian
Geographic
Vs. Reader’s Digest
Vs. Tribute
Vs. Tribute
91%
2013
Editorial 91%
Calendar 86%
86%
86%
february:
86%
Academy Awards
83%
march:
Spring Fashions 83%
may: Summer Movie
81%
Preview
81%
august:
Back to School 81%
october:
81%
Fall Fashions
& Holiday Movie80%
80%
Preview
november
77%
& december:
77%
Holiday Gift Guide
75%
75%
17%
17%
19%
19%
19%
19%
20%
20%
23%
23%
25%
25%
We Deliver The Most
Sought-After Demos
Cineplex Magazine Average Issue Reach % Total English Canada
Composition of Cineplex Magazine
Average Issue Readership 12+
Index 22
12% of all
18-49
12% of all
18-49
18%
Index 215
18%
19% of all
12-24
14% of all
18-34
19% of all
12-24
14% of all
18-34
Index 215
21%
21%
Index 183
18%
Index 115
18%
21%
21%
Index 183
17%
17%
Index 115
11%
11%
■ A 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
10%
10%
■ A 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
Gender Split
- 48%
Men / 52%
Women
Affluent
- 37%
HHI $100k+
(Index
119)
Affluent
HHI $100k+
(Index
119) (Index 113)
Educated - 27%
have -a 37%
bachelor’s
degree
or higher
EducatedWell-Employed
- 27% have a bachelor’s
higher
- 25% are degree
MOPEs or
(Index
116)(Index 113)
Well-Employed - 25% are MOPEs (Index 116)
SOURCE: PMB Fall 2012, English Canada, Base 18+
12-17
12-17
18-24
25-34
35-49
SOURCE:18-24
PMB Fall 2012, English Canada
25-34
35-49
SOURCE: PMB Fall 2012, English Canada
39
cineplex magazine
We Reach Adults 18-34 That Others Don’t Reach
Top-10 Canadian English Magazines
A18-34 Average Issue Readership (000)
% of Cineplex Magazine Duplicated and Exclusive A18-34
Average Issue Readership vs. Top A18-34 Magazines
1,062
Reader’s
Digest
Cineplex
Magazine
9%
91%
Vs. Canadian Health
& Lifestyle
14%
86%
Vs. The Hockey News
14%
86%
Vs. FASHION
17%
83%
Vs. Food & Drink
19%
81%
19%
81%
Vs. Canadian
Geographic
20%
80%
23%
77%
Vs. Tribute
25%
75%
887
844
What’s
Cooking
809
Canadian
Geographic
792
Tribute
Food &
Drink
679
Today’s
Parent
678
Canadian
Health
& Lifestyle
632
The Hockey
News
630
607
FASHION
SOURCE: PMB 2012 Fall, English Canada, A18-34
13%
Index 59
4%
Index 22
2013 Production Schedule:
Cineplex Magazine
12% of all
18-49
19% of all
12-24
18%
Month
Index 215
14% of all
18-34
In-Theatre Date*
Space
Material
Dec. 27
Nov. 23, 2012
Nov. 27, 2012
Feb. 8
Jan. 14, 2013
Jan. 16, 2013
Mar. 1
Feb. 7, 2013
Feb. 11, 2013
*
January 2013
26%
21%
February
Index 183
March
Index 101
21%
April
18%
Index 115
Apr. 2
Mar. 6, 2013
Mar. 8, 2013
May
Apr. 26
Apr. 01, 2013
Apr. 3, 2013
June
May 24
Apr. 29, 2013
May 1, 2013
July
June 21
May 27, 2013
May 29, 2013
August
July 26
June 25, 2013
June 27, 2013
September
October
November
■ A 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
17%
Aug. 23
July 29, 2013
July 31, 2013
Sept. 20
Aug. 26, 2013
11%
Aug. 28, 2013
Oct. 25
Sept. 30, 2013
10%
Oct.
2, 2013
December
Nov. 22
Oct. 28, 2013
Oct. 30, 2013
January 2014
Dec. 24
Nov. 25, 2013
Nov. 27, 2013
*Newspaper Insert dates within week following theatre distribution. Dates subject to change.
Globe & Mail (Toronto, Montreal, Ottawa, Calgary, Vancouver) Montreal Gazzette, Vancouver Sun
Educated - 27% have a bachelor’s degree or higher (Index 113)
40
12-17
18-24
25-34
SOURCE: PMB Fall 2012, English Canada
35-49
Metropolitan opera
Demographic Composition
3% 5%
60%
Household Income Composition
The Metropolitan Opera Live in
HD guide
11%
8%
32%its launch in 2006,
An astounding success ever since
17%
Cineplex’s annual series of Metropolitan Opera Live in HD
broadcasts
are beloved by opera fans across Canada, who
24%
are provided access to groundbreaking productions direct
11% Lincoln Center.16%
from the Met stage at New York’s
To enhance
14%
the experience, audiences turn to our sumptuous
program,
complete with cast details for each opera and vibrant
images of the productions and their world-class stars.
Over the course of the seven-month series, 300,000
copies are distributed in-theatre and via The Globe and Mail.
■ <$20,000 ■ $20-$40,000 ■ $40-$60,000
■ $60-$80,000 ■ $80-$100,000 ■ $100,000+
■ A 14-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
SOURCE: SCENE Member Attendance Met Opera, June 2011-June 2012
Effectively Targeting Upscale Adults...
Audience Composition, Metropolitan Opera Satelite Broadcasts, Cineplex Entertainment Theatres
Demographic Composition
Household Income Composition
3% 5%
11%
8%
32%
17%
24%
60%
11%
16%
14%
■ <$20,000 ■ $20-$40,000 ■ $40-$60,000
■ $60-$80,000 ■ $80-$100,000 ■ $100,000+
■ A 14-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
...Who Indulge In Life’s Luxuries
SCENE Member Met Audience Category Spend Past Year (indexed to Canadian population)
183
148
177
141
131
154
132
132
111
Live
Performing
Arts
Purchased
Food From
Restaurants
Art, Antiques
& Decorative
Ware
Own
Vacation
Home
Travel
Accommodation
Package
Travel
Tours
Purchase of
Automobiles
and Trucks
Purchase
of Automotive
Accessories
Consume
Alcoholic
Beverages
126
Purchased
Alcohol
from Stores
143
123
Served on
Licensed
Premises
Alcohol
Clothing
41
LE MAGAZINE CINEPLEX
Vive la différence! Tailored specifically for the FrenchCanadian market, Le magazine Cineplex recognizes that,
while Quebecois moviegoers are as fascinated by Hollywood
films and stars as their English Canada counterparts, they
are equally, if not more, interested in the vibrant Quebec
film industry and its unique star system. Published 11 times
per year with a circulation of 200,000 and an average issue
audience of more than 400,000, Le magazine Cineplex
reaches two-thirds of Quebec moviegoers either in-theatre
or via distribution in Le Journal de Montréal.
* Le magazine Cineplex is CCAB accredited and a member of PMB.
In Every Issue
INTERVIEWS &
FEATURES Up-close
and personal with
Quebec’s, and the
world’s, biggest stars
IN THEATRES
The month’s full slate
of new releases, with
detailed synopses
IN BRIEF Short
cinema updates and
entertainment news
CASTING CALL
Our insider look at
projects the stars
have brewing
MADE IN QUEBEC
Shining the spotlight
on French-Canadian
films and performers
AT HOME
The month’s mostanticipated DVDs,
Blu-rays and games
ALL DRESSED UP
Head-turning celebrities
show off their redcarpet looks
SNAPS
Candid celebrity shots
from around the globe
Le magazine Cineplex
Our Readers Come from all Walks of Life
Composition of Le magazine Cineplex
12%
Index 49
4%
Index 23
19%
Index 235
18%
25%
Index 173
Index 104
23%
Index 145
■ P 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
Educated
- 28% have a bachelor’s degree or higher (Index 128)
47% are white collar (Index 123)
SOURCE: PMB Fall 2012, Quebec, Base 18+
42
2013 Editorial Calendar
2013 Production Schedule:
Le magazine Cineplex
Month
In-Theatre Date*
Space
Material
*
Feb. 1
Jan. 8, 2013
Jan. 10, 2013
Feb. 28
Feb. 4, 2013
Feb. 6, 2013
March 28
Mar. 7, 2013
Mar. 11, 2013
May 1
Apr. 8, 2013
Apr. 10, 2013
June
May 29
May 6, 2013
May 8, 2013
July
June 26
June 3, 2013
June 5, 2013
August
July 24
June 28, 2013
July 3, 2013
September
Aug. 28
Aug. 2, 2013
Aug. 7, 2013
Sept. 30
Sept. 6, 2013
Sept. 10, 2013
November
Oct. 30
Oct. 7, 2013
Oct. 9, 2013
December
Dec. 4
Nov. 11, 2013
Nov. 13, 2013
February
March
April
May
October
february:
Award Season
march:
Spring Fashions
may: Summer
Movie Preview
june: Summer
Fashions
august:
Back to School
october: Fall
Fashions & Holiday
Movie Preview
november
& december:
Holiday Gift Guide
*Newspaper Insert dates within week following Theatre Distribution. In Le Journal de Montréal.
We Reach Adults 18-34 That Others Don’t Reach
Top-10 Canadian French Magazine
A18-34 Average Issue Readership (000)
% Of Le magazine Cineplex Duplicated and Exclusive A18-34
Average Issue Readership vs. Top A18-34 Magazines
284
qu’est-ce
qui mijote
Coup
de pouce
208
Summum
205
7 Jours
Vs. Summum
7%
93%
Vs. Châtelaine
11%
89%
Vs. Clin d’oeil
12%
88%
Vs. VOIR
17%
83%
Vs. Coup de pouce
19%
81%
Vs. L’actualité
19%
81%
Vs. Elle Québec
20%
80%
Vs. qu’est-ce
qui mijote
27%
73%
245
Châtelaine
Le magazine
Cineplex
93%
257
L’actualité
VOIR
7%
273
Elle Québec
Clin d’oeil
Vs. 7 Jours
187
176
162
155
SOURCE: PMB Fall 2012, Quebec, A18-34
43
Magazine APP
To better serve movie fans and celebrity watchers across Canada, Cineplex Magazine and
Le magazine Cineplex have amped-up their star-studded coverage with Enhanced Digital
Editions for browsers and an app, featuring all of the content from the magazines, plus
links to trailers, exclusive video, photo galleries and more. The free app is part of Cineplex
Entertainment’s existing app—one of Canada’s most popular entertainment-focused apps
with more than 3.4-million unique users (and growing) and more than 2 million unique monthly
visitors*. Every month, users will be prompted to refresh the app to receive the new issue.
And… Throughout 2013, all print advertisers in Cineplex Magazine and Le magazine Cineplex
will be included in the appropriate Enhanced Digital Edition and app at no additional cost!
Advertisers can enrich their ads by adding links, videos or other interactive features.
*SOURCE: MobiLens June, 2012
Unlike most magazine apps, which allow
readers to download a sample issue for
free then charge for subsequent issues,
our app issues are always free, meaning
easier access for your target audience!
Make your ad
interactive!
Where to get it:
1) Inside Cineplex Entertainment’s app 2) Apple’s Newsstand
3) From your browser at magazine.cineplex.com (English) or lemagazine.cineplex.com (French)
44
Integrated solutions
Harnessing Cineplex Media’s Multi-Platform Power
Integrated SolutioNs
Looking for that big idea? Cineplex Media’s team of integration specialists are
expert at creating cross-platform solutions that, building upon the combined
strength of our cinema, print and digital assets, dramatically increase consumer
excitement and engagement. From integrated campaigns aligned with specific
films or genres to custom content that fully captures the magic of the movies,
Cineplex Media is uniquely positioned to make your brand a superstar.
Case Study #1
Toyota Scion IQ
Objective
Reach and influence younger drivers and position
Toyota’s new Scion IQ as both affordable and cool.
Integrated Solution
Cineplex Media created a customized Show-Time spot that highlighted
Scion IQ’s attributes alongside a “Movie IQ” challenge, providing
moviegoers the chance to win one of three Toyota Scions. Presented
in both French and English, the Show-Time spot and the contest were
supported across Cineplex.com, Digital Lobby Signage, Backlits and
full-page ads in Cineplex Magazine and Le magazine Cineplex.
Results
Exceeded client expectations by 150%
Average time spent on English site
exceeded 23 minutes
5000+ opt-ins for Toyota
“The results show Cinema is a great vehicle to deliver engaged
audiences a brand or tactical message. The multiple touch-points
really enhanced the campaign and provided ROI.”
David Cairns - Director of Communications Planning - Dentsu
46
Case Study #2
Walmart
Objective
Build awareness of Walmart’s “Massive Toy Event,” creating
excitement among parents and kids while establishing Walmart
as Canada’s premiere toy destination.
Integrated Solution
Cineplex Media developed all creative in-house, leveraging Walmart
assets, including a 30-second Pre-Show spot presented in front of
family-oriented movies, supported by Digital Lobby Signage and
full-page ads in Cineplex Magazine. Additionally, kiosk events were
staged in Toronto, Vancouver, Calgary and Edmonton cinemas.
Kids were invited to play with specially selected toys and games,
including Walmart exclusives, while Walmart toy ambassadors
promoted the Massive Toy Event to parents. Kids were provided
customized colouring pages and crayons as a takeaway.
Results
More than 3,000 one-on-one interactions between parents and Walmart ambassadors
at every kiosk event location
“The Walmart Massive Toy Event campaign used an approach
which allowed us to effectively communicate with our intended
target and leverage a captive audience while bringing something
different and unique to the market.”
Jeff Tate - Category Marketing Manager – Walmart Canada
99-213988E
47
Integrated SolutioNs
Case Study #3
HTC
Objective
Break through category ad clutter with Cinema to create excitement
and build consumer appetite for a new phone with special features.
Integrated Solution
Anchored by Show-Time, leveraging the power of the big screen to
showcase the HTC spot in full digital sound and high-definition, the
campaign included Digital Lobby Signage during targeted movies
combined with Box-Office Wraps at targeted theatre locations, ads
on targeted sections of Cineplex.com and, to extend national reach
beyond cinemas to high-traffic urban areas, the Digital Signage
Concourse Network.
Results
Exceeded performance metrics by 115%
“Cineplex was a fantastic partner to work with on the HTC One
X campaign. Throughout the entire process we came up with
creative ideas together that were tailor-made to the HTC device.
Overall I was very pleased with the way in which our messaging
was displayed by Cineplex across their various media.”
Jonathan Law - Account Planner - Media Experts
48
cinema locations
SHOW-TIME
PRE-SHOW
TIMED
CIR
ID#
LOCATION
MARKET
LOC
TOTAL
SCREENS
Digital
3D
SCREENS SCREENS
DVD LOOPED
LOC SCREENS LOC SCREENS
BACKLITS
4X6
LOC
BACKLITS
AVAIL.
TIMEPLAY
LOC
DIGITAL SIGNAGE
CINEMA LOBBY
SCREENS
LOC
Newfoundland
ET
26 Empire Studio 12
St. John’s
1
12
12
5
1
12
1
4
1
ET
22 Empire Cinemas Mt. Pearl Shop. Centre Mount Pearl
1
6
1
1
1
ET24
Millbrook Cinemas
Corner Brook
12 1 1
Total Newfoundland
3
20
12
5
1
12 0
0
3
6
0
0
2
Nova Scotia
Halifax
ET
30 Empire 17 Cinemas Bayers Lake
Halifax
1
17
16
4
1
17
1
4
1
ET
43 Parklane 8 Cinemas
Halifax
1
8
8
3
1
8
1
4
1
ET 18
Oxford
Halifax
1 1 1 11
ET
45 Empire 12 Dartmouth Crossing Dartmouth
1
12
12
6
1
12
1
3
1
ET
19 Empire Studio 7
Lower Sackville
1
7
7
3
1
7
1
2
1
TOTAL HALIFAX
5
45
44
16
5
45 0
0
4
13
0
0
4
NOVA SCOTIA Balance
ET
14 Empire Studio 7
New Glasgow
1
7
7
3
1
7
1
1
1
ET
34 Empire Studio 5
Yarmouth
1
5
5
2
1
5
1
2
1
ET
32 Empire 7 Cinemas New Minas
1
7
7
3
1
7
1
1
1
ET33
Empire Capitol Theatre
Antigonish
11
ET
40 Empire Studio 7 Truro
1
7
7
3
1
7
1
1
1
ET
4
Empire Studio 7 Bridgewater
1
7
7
3
1
7
1
1
1
ET16
Empire Drive-In
Westville
11
ET41
Paramount Cinemas
Amherst
13
ET
3
Empire Studio 10
Sydney
1
10
10
4
1
10
1
2
1
TOTAL NOVA SCOTIA BALANCE
9
48
43
18
6
43 0
0
6
8
0
0
6
Total Nova Scotia
14 93
87
34 11 88 0
0
10
21
0
0
10
PEI
Charlottetown
ET
61 Empire Studio 8
Charlottetown
1
8
8
3
1
8
1
2
1
ET
60 Empire Studio 5 Summerside
1
5
5
2
1
5
1
1
1
Total PEI
2
13
13
5
2
13 0
0
2
3
0
0
2
New Brunswick
Saint John / Moncton
ET
10 Crystal Palace Cinemas
Dieppe (Moncton)
1
8
8
4
1
8
1
2
1
ET
9
Empire 8 Trinity Drive
Moncton
1
8
8
4
1
8
1
4
AF601
Vogue
Sackville (Moncton)
11 1
ET
7
Empire Studio 10
Saint John
1
10
10
4
1
10
1
1
1
ET
6
Empire 4 Cinemas
Rothesay (St. John)
1
4
4
2
1
4
TOTAL SAINT JOHN / MONCTON
5
31
31
14
4
30 0
0
3
7
0
0
2
NEW BRUNSWICK Balance
AF600
Apollo
Bathurst
15 5 1
ET
12 Empire Studio 5
Miramichi
1
5
4
2
1
5
1
1
1
ET
11 Empire 10 Cinemas
Fredericton
1
10
10
4
1
10
1
1
1
AF602
Atlantic
Woodstock
13 3 3
TOTAL NEW BRUNSWICK BALANCE
4
23
22
10
2
15 0
0
2
2
0
0
2
Total New Brunswick
9
54
53
24 6
45 0
0
5
9
0
0
4
TOTAL ATLANTIC REGION
28 180 165
68 20 158 0
0
20
39
0
0
18
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas
AF = Ad Films FES = Festival Cinemas LM = Landmark Cinemas QI = Quebec Independents RCW = Resort Cinemas of Whistler
FA = Film Ads, ML = Magic Lantern RIO = RioCan Centre
49
cinema locations
SHOW-TIME
PRE-SHOW
TIMED
CIR
ID#
LOCATION
MARKET
LOC
TOTAL
SCREENS
Digital
3D
SCREENS SCREENS
DVD LOOPED
BACKLITS
4X6
LOC
BACKLITS
AVAIL.
TIMEPLAY
LOC
SCREENS
DIGITAL SIGNAGE
CINEMA LOBBY
LOC
QUEBEC
Montreal - Greater Montreal Area (GMA)
CE9401
StarCite Montreal
Montreal
11717 6 117 1 10
1
CE
9406 Cinema Banque Scotia Montreal*
Montreal
1
12
12
6
1
12
1
19
1
CE
9172 Cineplex Odeon Quartier Latin
Montreal
1
17
17
4
1
17
1
4
1
CE
9109 Cineplex Odeon Forum Cinemas*
Montreal
1
22
3
3
1
22
CE
9203 Boucherville
Boucherville (Montreal)
1
10
10
3
1
10
1
CE
9112 Cine-parc Odeon (Drive-in)
Boucherville (Montreal)
1
2
CE
9185 Cineplex Odeon Brossard
Brossard (Montreal)
1
16
16
6
1
16
1
17
1
CE
9145 Cineplex Odeon Place LaSalle
La Salle
1
12
12
2
1
12
1
4
1
CE
9195 FP Carrefour Angrignon
La Salle
1
10
10
2
1
10
1
6
CE
9267 SilverCity Cavendish Mall*
Cote-St-Luc (Montreal)
1
8
8
2
1
8
1
4
1
CE
9143 Cineplex Odeon St. Bruno
St-Bruno (Montreal)
1
11
11
3
1
11
1
4
1
CE9407
Colisee Kirkland*
Kirkland
11212 5 112 1 14
1
CE9408
Colossus, Laval
Laval
11818 6 118 1 10
1
TOTAL MONTREAL (GMA)
13 167 146
48 12 165 0
0
10
92
0
0
10
Montreal
- (Balance Extended Market Area - EMA)
CE
9154 Cineplex Odeon Delson
Delson 1
7
7
2
1
7
1
CE
9153 Cineplex Odeon Carrefour Dorion
Dorion 1
8
8
2
1
8
1
CE
9190 St-Jean Cinecapitol
Saint-Jean-Sur Richelieu 1
6
6
2
1
6
AF104
Carnaval
Chateauguay
16 6 1
QIQ1
St-Eustache
St-Eustache 11616 5
QIQ2
Cinema 8
St-Hyacinthe
18 8 4
QIQ5
Cinema Beloeil
Beloeil
11010 6
QI
Q3 Carrefour du Nord
St-Jerome 1
9
9
9
TOTAL MONTREAL - Balance Extended Market Area
8
70
70
31
3
21 0
0
0
0
0
0
2
TOTAL MONTREAL (EMA)
21 237 216
79 15 186 0
0
10
92
0
0
12
Quebec City
CE
9181 Cineplex Odeon Beauport
Beauport (Que City)
1
16
16
5
1
16
1
4
1
CE
9266 Cineplex St. Nicolas (Drive-In)
St-Nicholas (Que City)
1
2
CE
9177 Cineplex Odeon Ste-Foy
Ste-Foy (Que City)
1
14
14
6
1
14
1
4
1
*Bilingual
TOTAL Quebec City
3
32
30
11
2
30 0
0
2
8
0
0
2
BALANCE QUEBEC
CE
9188 Galaxy Sherbrooke
Rock Forest (Sherbrooke)
1
12
12
4
1
12
1
3
1
QI
Q8 Fleur dy Lys Cinema
Trois Rivieres
1
9
9
4
1
AF103
Le Carrefour
Joliette (Mtl)
11010 2
AF100
RGFM
Drummondville (Mtl)
16 6 2
AF101
Capitol Drummondville (Mtl)
18 3
AF102
St-Laurent
Tracy (Mtl)
17 7 1
AF154
Complex J Gagnon
Alma
16 6 3
AF150
Cine-Centre
Baie Comeau
14 4 1
AF152
Princesse
Riviere-du-loup
14 4 4
AF153
Paramount
Rouyn-Noranda
15 5 1
AF151
Cine-Centre
Sept-Iles
13 3 1
AF155
Capitol
Val d’Or
15 5 3
QIQ4
Place Biermans
Shawinigan
18 5 5
CE9268
StarCite Hull
Gatineau
11616 5 116 1 12
1
QIQ7
Gatineau 9
Gatineau
19 9 4
CE 9186
Galaxy Victoriaville
Victoriaville
1 7 7 3 17 1 6
1
TOTAL BALANCE QUEBEC
16 119
111
43 3
35 0
0
3
21
0
0
4
TOTAL QUEBEC
40 388 357 133 20 251 0
0
15
121
0
0
18
50
SHOW-TIME
PRE-SHOW
TIMED
CIR
ID#
LOCATION
MARKET
LOC
TOTAL
SCREENS
Digital
3D
SCREENS SCREENS
DVD LOOPED
BACKLITS
4X6
LOC
BACKLITS
AVAIL.
TIMEPLAY
LOC
DIGITAL SIGNAGE
CINEMA LOBBY
SCREENS
LOC
ONTARIO
Toronto (GTA)
CE 7400
SilverCity Yonge-Eglinton
Toronto
1 9 9 5 19 1 14 1 9
1
RIO
YE RioCan Yonge & Eglinton Centre
Toronto
1
17
CE
7402 Scotiabank Theatre, Toronto
Toronto
1
13
13
6
1
13
1
14
1
13
1
CE7403
Canada Square
Toronto
18 1 5
CE7406
SilverCity Yorkdale
Toronto
11010 5 110 1 111 10
1
ET
74 Empire Theatres
@Empress Walk, North York
Toronto
1
9
9
4
1
9
1
8
1
AL7293
Beach Cinemas
Toronto
16 6 2161 4
CE
7260 Cineplex Odeon Queensway Toronto
1
18
18
6
1
18
1
6
1
18
1
CE
7199 Cineplex Odeon Varsity
Toronto
1
8
8
4
1
8
1
4
1
CE
7246 Cineplex Odeon Sheppard Centre
Toronto
1
10
10
4
1
10
1
4
1
CE
7115 SilverCity Fairview Mall
Toronto
1
9
9
4
1
9
1
5
1
9
1
CE
7130 Cineplex Odeon Yonge Dundas Cinemas Toronto
1
23
24
3
1
23
1
24
ML
ML13Rainbow Cinema Market Square
Toronto
1
7
ML
ML14
Carlton Cinemas
Toronto
18
CE
7404 Coliseum Scarborough Toronto (Scarb)
1
12
12
6
1
12
1
12
1
8
1
CE
7253 Cineplex Odeon Eglinton Town Centre
Toronto (Scarb)
1
16
16
5
1
16
1
4
1
16
1
CE
7240 Cineplex Odeon Morningside
Toronto (Scarb)
1
11
11
4
1
11
1
4
1
AF200
Albion Toronto
12
AF201
Woodside
Toronto
13
ML
ML11Rainbow Cinema Woodbine Centre
Etobicoke
1
8
CE
7122 Cineplex Odeon Courtney Park Cinemas Mississauga
1
15
4
4
1
15
1
2
CE
7417 SilverCity Mississauga Mississauga
1
10
10
4
1
10
1
11
1
6
1
CE
7420 Coliseum Mississauga (IMAX)
Mississauga
1
12
12
5
1
12
1
18
1
12
1
ET
91 Empire Studio 10 at Square One
Mississauga
1
10
10
3
1
10
1
4
1
CE
7408 Colossus Vaughan (IMAX) Woodbridge
1
18
18
6
1
18
1
19
1
18
1
ML
ML12Rainbow Cinema Promenade Mall
Thornhill
1
6
CE7410
FP Pickering 8
Pickering
18 8 2 1 7
1
CE
7244 Cineplex Odeon First Markham Place Markham
1
10
10
4
1
10
1
4
1
10
1
ET
90 Empire Elgin Mills 10 Cinemas
Richmond Hill 1
10
10
3
1
10
1
4
1
CE
7405 SilverCity Richmond Hill
Richmond Hill
1
14
14
5
1
14
1
13
1
14
1
CE
7407 SilverCity Newmarket Newmarket
1
13
13
5
1
13
1
13
1
4
1
CE
7284 Cineplex Odeon Aurora Aurora
1
10
10
4
1
10
1
15
1 TOTAL TORONTO GREATER AREA (GTA)
31 326 274 103 22 270 1
6
25
222 14
171
21
Toronto (Balance EMA)
CE
7270 Galaxy Orangeville
Orangeville 1
7
7
3
1
7
1
6
1
AF202
Bayfield 7
Barrie 17 4 2
AF53
Sunset Drive-In
Barrie
13
CE
7249 Galaxy Barrie
Barrie
1
12
12
4
1
12
1
4
1
CE
7274 Galaxy Orillia
Orillia 1
6
6
3
1
6
1
4
1
CE7411
SilverCity Brampton
Brampton
11616 6 116 1 11
1
CE
7250 Orion Gate Grande Cineplex Odeon
Brampton
1
10
10
4
1
10
1
4
1
ET
98 Empire 7 Cinemas
Bolton
1
7
7
3
1
7
1
1
1
CE
7272 Galaxy Guelph
Guelph 1
10
10
4
1
10
1
14
1
CE 7269
Galaxy Cambridge
Cambridge
1 9 9 3 19 1 4
1
CE 7415
SilverCity Ancaster
Ancaster
1 9 9 4 19 1 13
1
CE
7290 SilverCity Hamilton
Hamilton 1
10
10
5
1
10
1
8
1
ET
92 Jackson Square 6 Cinemas
Hamilton 1
6
6
2
1
6
1
5
AF51
Starlite Drive-In
Hamilton 13 3
AF208
Westdale
Hamilton 11
CE
7413 Silver City Burlington
Burlington 1
12
12
4
1
12
1
12
1
CE 7285
Galaxy Milton
Milton
1 8 8 4 18 1 4
1
CE
7273 SilverCity Oakville Oakville
1
9
9
4
1
12
1
4
1
AF50
The 5 Drive-In
Oakville
13 3
CE
7123 Cineplex Odeon Winston
Churchill Cinemas
Oakville
1
24
24
4
1
24
1
5
51
cinema locations
SHOW-TIME
PRE-SHOW
TIMED
CIR
ID#
LOCATION
MARKET
LOC
TOTAL
SCREENS
Digital
3D
SCREENS SCREENS
DVD LOOPED
BACKLITS
4X6
LOC
BACKLITS
AVAIL.
TIMEPLAY
LOC
SCREENS
DIGITAL SIGNAGE
CINEMA LOBBY
LOC
AF203
Frederick
Kitchener 12
ET
94 Empire Studio 12 Gateway Park
Kitchener 1
12
12
5
1
12
1
8
1
CE
7268 Galaxy Waterloo Waterloo 1
10
10
4
1
10
1
4
1
ET
65 Empire Waterloo
Waterloo 1
10
10
5
1
10
1
4
1
ET
96 Empire Studio 8@Pen Centre
St. Catharines 1
10
10
5
1
10
1
12
1
AF
54 Can-View Drive-In
St. Catharines 1
4
4
CE
7256 Cineplex Odeon Niagara Square Niagara Falls 1
10
10
4
1
10
1
4
1
CE
7206 Cineplex Odeon Seaway Mall
Welland
1
7
7
CE
7241 Cineplex Odeon Clarington Place
Bowmanville
1
11
11
3
1
11
1
CE
7263 Galaxy Peterborough
Peterborough 1
11
11
4
1
11
1
4
1
CE
7409 Famous Players Belleville 8
Belleville 1
8
8
3
1
8
1
4
1
CE
7248 Cineplex Odeon Ajax
Ajax
1
10
10
3
1
10
1
4
1
CE
7289 Cineplex Odeon Oshawa
Oshawa
1
10
10
4
1
10
1
13
1
OIOI1
Northumberland Theatres
Cobourg
13 3
ET47
Whitby 24
Whitby
12417 4 1 4
AMC
3704
Interchange 30
Concord
1133 3 1 4
TOTAL TORONTO (Balance EMA) 36 327 301
106 25 260 0
0
26
164 0
0
23
TOTAL TORONTO Extended Market Area (EMA)
67 653 575 209 47 530 1
6
51
386 14
171
44
Ottawa
CE
7247 Cineplex Odeon South Keys
Ottawa
1
12
12
4
1
12
1
5
1
CE
7286 Cineplex Odeon Barrhaven
Barrhaven (Ottawa)
1
7
7
3
1
7
1
5
1
ET
89 Empire 7 Cinemas
Ottawa
1
7
7
2
1
7
1
4
1
ET
76 Rideau Centre Cinemas
Ottawa
1
3
3
2
1
3
1
1
1
ET
64 Empire Orleans
Orleans
1
10
10
5
1
10
1
2
1
CE7424
Coliseum Ottawa
Ottawa
11212 4 112 1 12
1
ML
ML09
Rainbow Cinema Ottawa
Ottawa
15
CE
7428 SilverCity Gloucester
Gloucester (Ottawa)
1
15
15
5
1
15
1
12
1
ET46
Kanata
Kanata (Ottawa)
12424 4 1 4
TOTAL Ottawa
9
95
90
29 7
66 0
0
8
45
0
0
7
ONTARIO Balance
CE 7291
Galaxy Brantford
Brantford
1 8 8 4 18 1 6
1
CE 7283
Galaxy Brockville
Brockville
1 6 6 2 16 1 2
1
CE 7262
Galaxy Cornwall
Cornwall
1 7 7 3 17 1 6
1
AF261
Port Theatre Cornwall
11
CE 7271
Galaxy Midland
Midland
1 7 7 2 17 1 4
1
CE
7265 Galaxy North Bay Mall
North Bay
1
7
7
3
1
7
1
6
1
CE
7264 Galaxy Owen Sound
Owen Sound
1
7
7
3
1
7
1
4
1
CE
7266 Galaxy Sault Ste. Marie
Sault Ste. Marie
1
12
12
4
1
12
1
4
1
CE
7267 Galaxy St. Thomas
St. Thomas
1
6
6
2
1
1
1
5
1
CE
7257 Cineplex Odeon Devonshire Mall
Windsor
1
12
12
4
1
12
1
4
1
AF255
Lakeshore Cinemas
Windsor
1102 1
CE
7431 SilverCity Windsor
Windsor
1
11
11
3
1
12
1
7
1
CE
7422 SilverCity London
London
1
11
11
4
1
11
1
8
1
CE
7112 Cineplex Odeon Westmount
London
1
8
8
4
1
11
1
4
1
ET
95 Wellington 8 Cinemas
London
1
8
8
4
1
8
1
4
ML
ML15Rainbow Cinemas 7 London
London
1
2
AF262
Hyland
London
11 1
AF52
Mustang Drive-In
London
12 2
AF252
Broadway
Tillsonburg
13
CE
7427 Lambton 9 Cinemas
Sarnia
1
9
9
3
1
9
1
4
1
CE7429
SilverCity Sudbury
Sudbury
11212 5 112 1 14
1
ML
ML10
Rainbow Cinema Sudbury
Sudbury
16
CE
7430 SilverCity Thunder Bay
Thunder Bay
1
12
12
4
1
12
1
10
1
CE
7259 Cineplex Odeon Gardiners Road
Kingston
1
10
10
5
1
10
1
4
1
ET
93 Capitol 7 Cinemas
Kingston
1
7
7
2
1
7
1
4
CE 7297
Galaxy Chatham
Chatham
1 7 7 3 17 1 5
1
CE 7288
Galaxy Collingwood
Collingwood
1 7 7 3 17 1 2
1
52
SHOW-TIME
PRE-SHOW
TIMED
CIR
ID#
LOCATION
MARKET
LOC
TOTAL
SCREENS
Digital
3D
SCREENS SCREENS
DVD LOOPED
BACKLITS
4X6
LOC
BACKLITS
AVAIL.
TIMEPLAY
LOC
DIGITAL SIGNAGE
CINEMA LOBBY
SCREENS
LOC
AF253
Cinema 6
Timmins
16
AF256
Centre
Trenton
13 3 2
AF257
Gallery
Woodstock
17 7
TOTAL BALANCE ONTARIO
30 215 189
70 20 173 0
0
20
107 0
0
18
TOTAL ONTARIO
106 963 854 308 74 769 1
6
79
538 14
171
69
MANITOBA
CE
2401 SilverCity Polo Park
Winnipeg
1
13
13
5
1
13
1
9
1
CE
2402 SilverCity St. Vital
Winnipeg
1
10
10
4
1
10
1
2
1
CE
2403 Kildonan Place 6
Winnipeg
1
6
6
1
6
1
4
CE
2111 Cinema City McGillivray
Winnipeg
1
12
12
2
1
12
1
CE
2112 Cinema City Northgate
Winnipeg
1
8
8
3
1
8
ET
84 Empire Grant Park 8 Cinemas
Winnipeg
1
8
8
4
1
8
1
4
1
ET
63 Empire Capitol
Winnipeg (Brandon)
1
9
9
3
1
9
1
1
1
ET
62 Empire Southland Winnipeg (Winkler)
1
5
5
2
1
5
1
1
LML045
Towne Winnipeg*
1 8 8 3 18
LML046
Globe Winnipeg*
1 3 3 1 13
LML042
Garry
Winnipeg (Selkirk)*
1 1 1 1 11
TOTAL MANITOBA
11
83
83
28 11 83 0
0
6
21
0
0
5
SASKATCHEWAN
CE4109
Cineplex Odeon Centre
Saskatoon
17 7 2
CE
4403 Galaxy Saskatoon
Saskatoon
1
12
12
5
1
12
1
9
1
ML
ML08
Rainbow Cinema Saskatoon
Saskatoon
18 8
ML
ML06
Roxy Theatre
Saskatoon
12
CE4114
Galaxy Regina
Regina
11010 4 110 1 14
1
CE
4108 Cineplex Odeon Southland Mall
Regina
1
10
10
2
1
10
1
ML
ML07Rainbow Cinema Golden Mile
Regina
1
8
8
CE
4113 Galaxy Moosejaw
Moose Jaw
1
6
6
2
1
6
1
4
1
CE
4112 Galaxy Prince Albert
Prince Albert
1
6
6
3
1
6
1
4
1
AF350
Twin
Swift Current
12 2 1
LM
L041
Soo
Weyburn
11 1
LM
L040
Tower
Yorkton
11 1 1
TOTAL SASKATCHEWAN
12 73
71
20 5
44 0
0
4
31
0
0
5
ALBERTA
Calgary
CE
3134 Cineplex Odeon Eau Claire Market
Calgary
1
6
6
2
1
4
1
CE
3138 Cineplex Odeon Crowfoot Crossing
Calgary
1
12
12
4
1
12
1
4
1
CE
3142 Cineplex Odeon Sunridge Spectrum
Calgary
1
14
14
5
1
14
1
4
1
CE
3401 Scotiabank Theatre Chinook (IMAX)
Calgary
1
16
16
7
1
16
1
8
1
CE
3409 Cineplex Odeon Westhills
Calgary
1
10
10
4
1
10
1
8
1
CE
3150 SilverCity Cross Iron Mills
Calgary
1
7
7
4
1
7
1
2
1
AF400
MovieDome
Calgary
19
ET
79 Empire Studio 10 MacLeod Trail
Calgary
1
10
10
6
1
10
1
8
1
ET
80 Empire Studio 16 Country Hills
Calgary
1
16
16
5
1
15
1
10
1
FAH16
Napier Theatre
Drumheller
1111
LML050
Globe
Calgary*
1 2 1 1 12
LML022
Roxy
Calgary (Airdrie)*
1 2 12
LMLB01
Lux
Banff*
1 4 4 2 14
Total Calgary
13 109 96
40 10 92 1
1
8
48
0
0
8
*Landmark theatre Pre-Show will be updated to timed delivery with planned installation by the end of March 2013. Theatres will continue to run a
DVD Loop Pre-Show until the installation of the Timed Pre-Show. All DVD loop rates and creative timelines will apply until the timed delivery installation
53
cinema locations
SHOW-TIME
PRE-SHOW
TIMED
CIR
ID#
LOCATION
MARKET
LOC
TOTAL
SCREENS
Digital
3D
SCREENS SCREENS
DVD LOOPED
BACKLITS
4X6
LOC
BACKLITS
AVAIL.
TIMEPLAY
LOC
SCREENS
DIGITAL SIGNAGE
CINEMA LOBBY
LOC
Edmonton
CE
3143 Cineplex Odeon North Edm. Cinemas
Edmonton
1
14
14
5
1
14
1
4
1
CE
3144 Cineplex Odeon South Edm. Edmonton
1
16
16
6
1
16
1
5
1
CE
3146 Galaxy Sherwood Park
Sherwood Park (Edmonton) 1
10
10
4
1
10
1
8
1
CE
3403 Scotiabank Theatre, Edmonton
Edmonton
1
12
12
5
1
12
1
10
1
CE
3147 Movies 12
Edmonton
1
12
12
3
1
12
1
CE
3149
Windermere Edmonton
1
88 41
1118
1
ML
ML05
Princess Theatre
Edmonton
12
ET
78 Empire Clareview 10 Cinemas
Edmonton
1
10
10
4
1
10
1
ET
77 Empire City Centre 9 Cinemas
Edmonton
1
9
9
4
1
9
1
4
1
ET
51 Empire Spruce Grove 7
Spruce Grove
1
7
7
3
1
7
FAH15
Leduc Cinema
Leduc
14 414
FAH17
Wetaskiwin Cinema
Wetaskiwin
14 414
LML054
Cardium
Drayton Valley*
1 3 3 3 13
Total Edmonton
13 111
109 41
10 104 2
8
6
39
0
0
8
BALANCE ALBERTA
CE
3140 Galaxy Medicine Hat
Medicine Hat
1
10
10
3
1
10
1
3
1
AF454
Movie Mill
Lethbridge
17 7 1
CE
3101 Galaxy Lethbridge
Lethbridge
1
10
10
5
1
10
1
5
1
CE
3132 Galaxy Red Deer
Red Deer
1
11
11
5
1
11
1
1
1
LM
L064 Sylvan Lake
Red Deer (Sylvan Lake)*
1
3
3
3
1
3
FA
H12 Lacombe City Cinemas
Lacombe
1
2
2
1
2
AF455
Carnival
Red Deer
18 8 1
LM
L009
Jewel
Stettler
11
CE
3141 Cineplex Odeon Grand Prairie Cinemas Grand Prairie
1
10
10
4
1
10
1
1
1
ML
ML01River City Cinema
Peace River
1
4
4
ML
ML02
Duggan Cinema
Camrose
15 5
ML
ML03
Elite Theatre
St. Paul
13 3
ML
ML04
Vista Theatre
Whitecourt
11 1
FA
H11 Park Theatre
High Prairie
1
1
1
1
1
1
LML005
Jan
Grand Prairie*
1 3 3 2 13
LM
L012 Lyric Grand Prairie*
1
3
1
3
LM
L020
Oasis
Brooks
11 1 1
LM
L014
Nova
Edson
11 1 1
LM
L055 Landmark 6 Fort McMurray*
1
6
6
4
1
6
TOTAL BALANCE ALBERTA
19 90
86
31
8
56 2
3
4
10
0
0
4
TOTAL ALBERTA
45 310 291
112 28 252 5
12
18
97
0
0
20
BRITISH COLUMBIA
Vancouver (EMA)
CE
1422 Scotiabank Theatre, Vancouver Vancouver
1
9
9
6
1
9
1
15
1
8
1
CE
1103 Cineplex Odeon Park & Tilford N. Vancouver
1
6
6
3
1
6
1
4
CE
1147 CPX International Village Cinemas
Vancouver
1
12
12
4
1
12
1
FES Fes 1 Fifth Avenue Theatre
Vancouver
1
5
5
3
1
5
FES Fes 3 Ridge Theatre
Vancouver
1
1
1
1
FES Fes 2 Park Theatre
Vancouver
1
1
1
1
1
1
ET
85 Empire Esplanade 6 Cinemas
N. Vancouver
1
6
6
3
1
6
1
4
RCW
RC1
Village 8 Cinema
Whistler
18
CE
1141 Galaxy Rutherford Mall
Nanaimo
1
8
8
3
1
8
1
4
1
LML030
Avalon
Nanaimo*
1 8 8 5 18
ET
86 Empire Studio 12 Guildford
Surrey
1
12
12
4
1
12
1
11
1
CE
1136 Cineplex Odeon Strawberry Hill Surrey
1
12
12
4
1
12
1
4
1
12
1
LM
L023 Towne Cinema Centre
Abbotsford*
1
9
9
5
1
9
1
2
CE
1142 Cineplex Odeon Meadowtown Cinemas Pitt Meadows 1
10
10
4
1
10
1
2
1
AF
505 Hollywood 3
Pitt Meadows 1
3
3
CE
1412 SilverCity Coquitlam
Coquitlam 1
15
15
5
1
20
1
8
1
10
1
CE
1409 SilverCity Riverport (IMAX) Richmond 1
18
18
6
1
18
1
12
1
10
1
AF506
Dolphin
Burnaby 12
54
SHOW-TIME
PRE-SHOW
TIMED
CIR
ID#
LOCATION
MARKET
LOC
TOTAL
SCREENS
Digital
3D
SCREENS SCREENS
DVD LOOPED
BACKLITS
4X6
LOC
BACKLITS
AVAIL.
TIMEPLAY
LOC
DIGITAL SIGNAGE
CINEMA LOBBY
SCREENS
LOC
CE
1408 SilverCity Metropolis Burnaby 1
10
10
5
1
10
1
11
1
10
1
LM
L062 New Westminster
New Westminster*
1
10
10
5
1
10
CE
1405 Colossus Langley (IMAX) Langley
1
18
18
6
1
18
1
11
1
10
1
CE
1407 SilverCity Mission
Mission 1
12
12
4
1
12
1
6
1
CE
1144 Galaxy Chilliwack
Chilliwack 1
8
8
4
1
8
1
4
1
AF500
Cottonwood 4
Chilliwack 14 2
AF
501 Caprice 4
White Rock 1
4
AF
502 Rialto Twin
White Rock 1
2
AF504
Hollywood 3
Delta
13 3
CE
1146 Cineplex Odeon Westshore
Langford
1
7
7
4
1
7
1
3
1
ET
87 Capitol 6 Cinemas
Victoria 1
6
6
2
1
6
1
4
ET
97 Empire University 4 Cinemas
Victoria 1
4
4
2
1
4
1
4
CE
1129 Cineplex Odeon Victoria 1
7
7
3
1
7
1
4
1
CE
1417 SilverCity Victoria
Victoria 1
9
9
4
1
9
1
9
1
AF503
Caprice 3
Victoria
13
Total Vancouver (EMA)
33 252 230 95 22 221 3
7
19
122 6
60
15
BALANCE BC / Yukon
CE
1410 Orchard Plaza 5 - Kelowna
Kelowna
1
5
5
3
1
4
1
LM
L036 Grand 10 Kelowna*
1
10
10
5
1
10
1
4
LML035
Paramount Kelowna*
1 3 3 2 13
LM
L037 Capitol Kelowna (Westbank)*
1
5
5
5
1
5
LM
L063
West Kelowna
Kelowna*
18 8 4
LML028
Rialto Courtenay*
1 4 4 4 14
LM
L039 Showcase Campbell River*
1
5
5
5
1
5
LML006
Paramount
Port Alberni*
1 1 1 1 11
CE
1137 Cineplex Odeon Aberdeen Mall Kamloops
1
8
8
4
1
8
1
LML033
Paramount Kamloops*
1 2 2 2 12
FA
H1 South Cariboo Theatre
100 Mile House
1
1
1
1
1
1
FA
H2 Beacon Theatre
Burns Lake
1
1
1
1
1
1
FAH3
Golden Cinema
Golden
11 1 111
FAH4
Carib Theatres
Quesnal
12 2 212
FA
H5 Salmar Theatres
Salmon Arm
1
5
5
5
1
5
1
2
FA
H6 Tillicum Twin Theatres
Terrace
1
2
2
2
1
1
FAH7
Royal Theatres
Trail
11 1 111
FA
H8 Paradise Cinemas
Williams Lake
1
4
4
4
1
4
1
2
FA
H9 Gem Theatre
Grand Forks
1
1
1
1
1
1
FAH10
Star Cinemas
Sidney
12 1 1
AF521
Caprice Twin
Duncan
12
AF550
Capitol
Yellowknife
13
FAH14
Towne
Vernon
11
CE
1413 FP 7, Vernon Vernon
1
7
7
3
1
7
1
CE
1414 FP Prince Rupert Prince Rupert
1
3
3
CE
1415 Parkwood Mall, FP 6 Prince George
1
6
6
3
1
4
1
LML052
Columbia Cranbrook*
1 5 5 3 15
LM
L053 Aurora
Fort St. John*
1
5
5
3
1
5
LM
L021 Center Cinema
Dawson Creek*
1
1
1
1
1
1
LML060
Landmark Penticton
Pentiction*
1 7 7 3 14
LM
L026
Yukon
Whitehorse
12 2 2
LM
L027
Quanlin
Whitehorse
12 2 2
Balance BC
32 115
108
74
13 60 9
17
5
16
0
0
4
Total BC
65 367 338 169 35 281 12 24 24
138 6
60
19
TOTAL NATIONAL
307 2,364 2,159 838 193 1,83818 42 166 985 20 231
154
*Landmark theatre Pre-Show will be updated to timed delivery with planned installation by the end of March 2013. Theatres will continue to run a
DVD Loop Pre-Show until the installation of the Timed Pre-Show. All DVD loop rates and creative timelines will apply until the timed delivery installation
55
[email protected]
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