LEGEND

Agency Family Tree 2011
Aegis Group – London
Global employees: 11,600 Revenue by region (%): The Americas (20); Europe, the Middle East, Africa (59); Asia-Pacific (21)
Vizeum
Posterscope
Carat
Isobar
iProspect
Red Urban
Toronto
EURO RSCG
WORLDWIDE
MDC Partners – Toronto
Euro
RSCG 4D
Crispin
Porter +
Bogusky
Canada
Omnicom Group – New York
OMG
WORLDWIDE
Baby Robot
BBDO
Worldwide
TBWA
Worldwide
DDB
Worldwide
KBS+P
Canada
KBS+P
Toronto
6 Degrees
Integrated
Communications
Boom
Northstar
Research
Partners
Veritas
Communications
Henderson
Bas
Kohn
Capital C
Kenna
Bruce Mau
Design
Real
PHD Canada
BBDO
Canada
Touché!
PHD
Highway
Entertainment
Juniper
Park
BBDO
Windsor
Proximity BBDO
BBDO
Canada Montreal Toronto
March 2011: Mia Pearson, president
of Fleishman-Hillard Canada and
Justin Creally, president of High
Road, leave their posts to start their
own PR agency, North Strategic.
They are replaced by John Blyth and
Annalise Coady, respectively.
May 2011: Andrew Bailey, president
of Proximity Canada, is promoted
to chairman of Proximity North
America. He is replaced by Dave
Lafond, former VP and managing
partner at Publicis Modem.
Aug. 2011: DDB launches Shopper
DDB, the DDB network’s first shopper
marketing-dedicated operation.
Oct. 2011: Freelance strategist Neale
Halliday is hired as TBWA\Toronto’s
new chief strategy officer, after his
work on the agency’s successful
WestJet pitch.
TBWA\
Toronto
Integer
Canada
Nolin
Branding
& Design
DDB
Canada
Vancouver
KidThink
DDB Group
Canada
Interbrand
Canada
Tribal
DDB
Tam Tam\
TBWA
HAVAS MEDIA
STAR MARKETING
SERVICES GROUP
The
Daggerwing
Group
PORTER NOVELLI
INTERNATIONAL
Critical
Mass
KETCHUM
PUBLIC
RELATIONS
WORLDWIDE
Porter
Novelli
Canada
FLEISHMAN
HILLARD
THE
RADIATE
GROUP
Ketchum
Public
Relations
Canada
GMR
Canada
Pierce
Canada
The Disruption
Consultancy
DDB
Karacters
Rapp
Public
Design
Canada
Relations
Group
Integrated
Merchandising
Systems
CDM
GROUP
Marketstar
Canada
IMS
Canada
CDM
Montreal
Euro RSCG
Discovery
Arnold
Worldwide
Canada
Euro RSCG
Life Medical
Education
Shopper DDB Hodes
Recruitment
DDB
Communications
Cossette
Orion
Trading
Toronto
MPG
Canada
Media
Contacts
Canada
May 2011: Havas Worldwide opens a Euro RSCG Discovery office in Toronto,
joining existing offices in Baltimore, Chicago, Richmond, Va., and Mineola, N.Y.
Euro RSCG Discovery is the CRM and loyalty marketing arm of Euro RSCG
Worldwide. The four-person Toronto office is established to service the Canadian
Tire loyalty account that Euro won last year.
Cossette
Cossette
Cossette
Vancouver Edmonton Winnipeg
Koo Creative
Cossette
Toronto
Cossette
Montreal
Elvis
Cossette
Quebec
Dare
Lowe
Roche
UM
Initiative
Toronto
DRAFTFCB
FutureBrand
Toronto
Brandid
McGill
Design
Studio
Edge
Productions
MacLaren
McCann
Toronto
MacLaren
McCann
Vancouver
MacLaren
McCann
Calgary
MacLaren
MRM
Cossette
Media
RocketXL
Draftfcb
Toronto
Jungle
Media
Draftfcb
Healthcare
Toronto
MacLaren McCann
Healthcare Worldwide
Impact
Research
MacLaren
McCann
Healthcare
Weber
Shandwick
Octagon
GolinHarris
MacLaren
Momentum
V7 Media
Citizen Optimum/
Citoyen Optimum
CMG
Marketel
NAS
MacLaren
McCann Recruitment
Atlelier
Amuse
Nov. 2010: Cossette Inc. restructures under a new umbrella company called Vision7 International. As an agency, Cossette retains
its name as well as president and CEO Brett Marchand to form one of three divisions within Vision7. The agency will offer integrated
marketing services across Canada, uniting the agency’s many offshoot brands into the Cossette structure. The second Vision7
division is called EDC Communications, and represents the international arm of the new holding company. Led by former EVP of
Cossette West Colin Schleining in North America and former EVP of Cossette UK Gregor Angus in the U.K., EDC is a collection
of individual agencies in the U.S., Canada and the U.K. The third division, V7 Media, includes Cossette Media, Jungle Media and
Impact Research.
Cossette
Halifax
McCann
Worldwide
M2
Universal
EDC
Communications
Identica
LOWE and partners
Worldwide
Mediabrands
Global employees: 1,275 Revenue by region (%): Canada (59); Europe (30); U.S. (11)
Cossette
Communications
Radar
DDB
Palm +
Havas
Global employees: 41,800 Revenue by region (%): U.S. (56.8); U.K. (7.2); Continental Europe (13.2); Asia-Pacific (9.8); Latin America (5.9); Other (7.1)
Vision 7 International
ZIP DDB
Montreal
DDB
Echology
Marketstar
GROUP
FleishmanHigh Road
Hillard Communications
Canada
Anderson
DDB Health
& Lifestyle
DDB
Canada
Toronto
Euro
RSCG Life
Interaction
Sharpe
Blackmore
Euro RSCG
Interpublic Group of Companies – New York
DDB
Canada
DDB
Canada
Edmonton
Euro
RSCG Life
Onbrand
Dec. 2010: MDC buys Toronto agency Capital C which enjoyed revenues of about $20 million working for clients like PepsiCo, Scotiabank
and Sun Life. MDC also buys Kenna, a customer relationship and marketing communications company.
Feb. 2011: MDC keeps on shopping, acquiring a 60% stake in Anomaly, a multi-discipline agency with offices in New York and London.
June 2011: Target, which plans to open its first Canadian stores next year, hires MDC Partners to develop its overall marketing efforts
in Canada. A team of MDC agencies will handle the account including KBS+P Canada and Veritas Communications, with support from
Northstar Research Partners and Boom Marketing.
Nov. 2011: Subtej Nijjar is named president of Crispin Porter + Bogusky’s Toronto office, taking over for the departing Shelley Brown.
Michael Murray is promoted to VP and executive creative director, replacing Aaron Starkman who left the agency after nine years.
KBS+P
Montreal
Accumark
DAS
(DIVERSIFIED AGENCY SERVICES)
Bryan Mills
Iradesso
TBWA\CANADA
Novus
OMD
Canada Canada
ARNOLD WORLDWIDE
PARTNERS
Global employees: 6,558 Revenue by region (%): U.S. (80); Canada (16); Rest of World (4)
Global employees: 65,500 Revenue by region (%): U.S. (53); U.K. (9); Rest of Europe (20); Rest of World (18)
RED URBAN
WORLDWIDE
Global employees: 14,400 Revenue by region (%): Europe (53); North America (33); Rest of World (14)
Most of the major marketing communications services firms are owned by one of the multinational holding companies that
dominate the industry. Marketing’s 14th annual guide to agency conglomerates in Canada helps you keep it all straight
Aegis Media Canada
March 2011: Aegis Media Canada finalizes
its executive restructuring, with several
senior-level appointments announced.
Annette Warring, formerly COO of Vizeum
Canada, is now COO of Aegis Media Canada,
a new position overseeing both the Carat and
Vizeum brands. Caroline Gianias is named
EVP, trading and communication activation,
and Jennifer Clark is now VP, consumer
insight. Alastair Taylor is promoted to VP,
managing director of Carat Toronto. He was
previously with Carat U.K. Micheal Bispo is
appointed VP, managing director at Vizeum
Toronto. Sasha Grujicic was appointed SVP,
group strategy at Aegis Media Canada earlier
in the year.
July 2011: Aegis Group announces the sale of
its market research unit, Synovate, to Parisbased Ipsos. The deal is finalized in October.
Havas – Suresnes, France
Draftfcb
Montreal
Fuel
Advertising
Rivet
Toronto
Segal
Licensing
Sept. 2010: After a five-decade career, Hugh Dow
announces his retirement. Dow spent the past three years
as chairman of Mediabrands Canada. Prior to that, he
served as president of M2 Universal for 20 years.
July 2011: Geoffrey Roche leaves Lowe Roche, the agency
he started more than 20 years ago, to work full-time on
a website company he launched with his son. Replacing
Roche is Monica Ruffo, founder of Montreal boutique
agency Amuse, which was acquired by Lowe and Partners.
Her new role is CEO of both Amuse and Lowe Roche.
Marketel
Complete
Torre Lazur The Health
Healthcare
Medical
McCann
Initiative
Communications
WPP – Dublin
Global employees: 153,000 including associates Revenue by region (%): North America (35); U.K. (12); Western Continental Europe (26);
Asia Pacific; Latin America, Africa & Middle East and Central & Eastern Europe (27)
Publicis Groupe S.A. – Paris
Global employees: 49,000 Revenue by region (%): North America (48); Europe (33); Asia-Pacific (11); Latin America (5); Africa & Middle East (3)
GREY GROUP
PUBLICIS Worldwide
GREY
Publicis Canada
Saatchi & Saatchi
Canada
Publicis
Calgary
Publicis
Windsor
Publicis
Montreal
OpticNerve
OpticNerve
OpticNerve
REA
Publicis
Modem
Publicis
Diversite
Publicis
Intersect
Publicis
Tandem
Ove
Design
Publicis
Brand/Design
OGILVY & MATHER
Ogilvy
Healthworld
Montreal
GREY
GREY
Toronto Vancouver
Umbrella
Graphics
JWT
Ogilvy & Mather
Canada
Ogilvy
Healthworld
Toronto
GREY
Canada
Saatchi & Saatchi
Worldwide
Publicis
Toronto
OGILVY Healthworld
Ogilvy
Advertising
Ogilvy
Montreal
Redworks
Hill &
Knowlton
Canada
AVHLive
OgilvyOne
Communication Canada
ZENITH
OPTIMEDIA
GROUP
Rosetta
Zenith
Optimedia
Canada
MSL GROUP
MSL Canada
December 2010: Judy John, chief creative officer of Leo Burnett, is promoted to
CEO to replace the departing David Moore. Dom Caruso, formerly CEO at BBDO
Toronto, joins Leo Burnett as president and COO.
January 2011: Publicis closes its Vancouver office, with former VP and creative
director Bill Downie opening indie shop Slingshot Communications to service
remaining accounts.
May 2011: Bruce Neve, formerly president of MEC Canada, takes over as CEO of
Starcom MediaVest Group.
July 2011: Publicis Groupe acquires Toronto-based Rosetta Interactive.
PUBLICIS HEALTHCARE
COMMUNICATIONS
GROUP
STARCOM
MEDIAVEST
Group
LEO BURNETT
WORLDWIDE
Martel et
Compagnie
In-Sync
Customer
Insights
Tenthavenue
maxus
Maxus
Canada
Leo Burnett
Canada
Arc
Worldwide
MILLWARD
BROWN
YOUNG &
RUBICAM
BRANDS
TNS
Canadian
Facts
RES PUBLICA
CONSULTING
GROUP
Kantar
Operations
Canada
Global
Public
Affairs
Neo @
Ogilvy
JWT
Canada
Legend
HKDP
GCI
Canada
Cohn
& Wolfe
Canada
MT&L
National
Taxi
WUNDERMAN
National
Public
Relations
Y&R
Starcom SMG pm MediaVest
Medicus
Life Brands
Canada
Kantar
group
Millward
Brown
Canada
OgilvyAction
GROUPM
ROSETTA
MARKETING
GROUP
HILL &
KNOWLTON
Spafax
Kinetic
MEC
MEC
Canada
Mediacom
Canada
Mindshare
Canada
MEC
Access
MBS/The
Media
Company
Excelerator
Media
Joule
Spafax
Interactive
Spafax
Canada
Outrider
Mediacom mindshare
Catalyst
Xaxis
M80
groupM
SEARCH
Group M
Esp
Lunchbox
IEG
Ethos
JWT
JWT
Sauce
JWT
Montreal
JWT
Toronto
Nov. 2010: WPP buys Taxi. Long one of Canada’s most successful—and independent—agencies,
Taxi reports into Y&R Brands CEO Peter Stringham.
July 15: Michele Pauchuk is appointed president of MEC Canada, replacing Bruce Neve who
was hired as CEO of Starcom MediaVest Group Canada. Pauchuk was formerly executive VP and
managing director at Initiative.
Sept. 2011: Ian MacKellar is named chief creative officer at Ogilvy & Mather Toronto. He
succeeds longtime creative partners Janet Kestin and Nancy Vonk, who left the agency to start a
new leadership training initiative called Swim. MacKellar was most recently senior VP, creative
director at Bensimon Byrne.
Sept. 2011: GroupM opens a new 35-person office for its network Maxus, in Toronto. It’s one of
three new offices for Maxus, along with L.A. and Mexico City. The Maxus Toronto office is led by
president Ann Stewart, who joins from sister GroupM agency Excelerator Media.
Taxi
Taxi
Vancouver Calgary
Saint-Jacques
Vallée Young &
Rubicam
Y&R
Atlantic
Taxi
Toronto
Taxi 2
Taxi
Montreal
SUDLER &
HENNESSEY
Y&R
Canada
Y&R
Toronto
Blast
Radius
Y&R
West
Wunderman KnowledgeBase
Canada
Marketing
Y&R
Vancouver
Ray
Direct
Impact
Canada
Sudler &
Hennessey
Intramed
Sudler &
Hennessey
Marketforce
100% ownership
Partial ownership
Holding Company
INTERNATIONAL AGENCY
Canadian agency
AGENCY TYPE*
Advertising or full-service agency**
Public Relations
Interactive, Direct and/or Digital
Promo
Media Buying and Planning
Branding and Design
Health care and Medical
Other (includes agencies that specialize
in areas such as ethnic marketing, sports,
experiential, B2B, search, measurement,
CRM, strategic consulting, research,
event marketing as well as production
shops)
* Marketing communications agencies often
handle more than one type of advertising
discipline. Agency types were determined based
on the work each company primarily handles or
is known for doing
** B
ranch offices by city are listed only for fullservice agencies
Compiled by Rebecca Harris
80303_TS_MMAgencyTree_Banner 10/11/11 4:21 PM Page 1
18. Agency Tree Poster.indd 1
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