The Story of SPANX: Company Timeline

Our Story
The Story of SPANX:
Company Timeline
2002: Score!
Sara hires Laurie Ann Goldman 2003: Rollin’, rollin’, rollin’…
to be the CEO of Spanx, • Spanx moves its offices and the Spanx team grows to 11 by the end of 2002.
• Spanx takes its same great body-shaping down to • Sara cut the feet out of her pantyhose to the toes with the addition of All The Way Full-Length Pantyhose. look smashing in her cream-colored pants. • Sara is awarded the patent for Footless Body-Shaping Pantyhose and begins to develop her first product.
• Spanx adds intimates to the to Buckhead in Atlanta GA.
1998: Bright Idea
2005: Spanx Gets “Intimate”
Sleek® and Slim Cognito®. • Spanx, Inc. earns the Advertising Age “Marketing 50” honor.
2004: Reaching Higher
2002: More Everything!
Sara Blakely is whisked around
• With a staff of six, Sara and her design 2000: In Production
team invent Power Panties , the first Sara convinces a mill to manufacture legband-free, tummy-minimizing the world by FOX TV for Virgin founder
®
her “crazy idea,” and SPANX Footless Body-Shaping Pantyhose are born! • Mama SPANX Maternity Pantyhose SPANX line with Hide & 2003: And Growin’, Growin’, Growin’…
mid-thigh hosiery shaper. • Spanx grows into a team of 18.
• Cheerio! Spanx launches in the UK.
are born.
Sir Richard Branson’s reality series “Rebel
Billionaire: Branson’s Quest for the Best.” Sara
walked away as first runner up, winning $750,000
to launch her own foundation designed to help
women globally through education and entrepreneurial training.
2000: Sara Makes a Sale
• After giving her own personal before & after demonstration, Neiman Marcus agrees to test SPANX in several stores and she places her first major order!
2001: Movin’ On Up…
• E xpanding! Spanx expands distribution • Spanx moves from 2002: Honors
to Nordstrom, Saks Fifth Avenue, the back of Sara’s Bloomingdale’s, and other major apartment to an office high-end department stores.
in Decatur, GA.
• Sara is named “Entrepreneur of the Year for the Southeast Region” by Ernst & Young.
2004: Famous Friends
• Spanx launches Reversible • Spanx launches Bod-a-Bing!, Tight-End Tights®.
a collection of slimming apparel.
• Women everywhere are singing, • Sara invents Control-Top “Bra-llelujah!®” in celebration of the Fishnets and coins the first all-hosiery comfort bra!
phrase “No more grid butt!”
• Gwyneth Paltrow told USA Today that 2004: Nothing Too Trivial!
• Spanx appeared as the answer to the 2000: Hello Fame!
Oprah Winfrey discovers SPANX Footless
Body-Shaping Pantyhose and places
them on the coveted “Oprah’s Favorite
Things” list for 2000.
Trivial Pursuit question, “What company invented control top fishnets and coined the phrase ‘No more grid butt’?”
• Tummies thank SPANX for Higher Power®,
a high-waisted version of the coveted Power Panties. ™
she wore two pairs of SPANX to slim down after giving birth to her daughter Apple. This kicked off a string of celebrity endorsements, including Oprah, Jessica Alba, Tyra Banks, Julia Roberts, and more!
Our Story
2007: Survey Says
2008: Final Answer • SPANX grows to 50 employees.
• Spanx grows to 75 employees in July • In the May 2007 issue of InStyle, 21 percent of women polled said that SPANX is the best body-enhancing invention ever (tied with stretchy jeans and second to the push-up bra!). 2012: Lights, Camera, Covergirl!
and launches in Australia. • Sara makes the cover of Forbes • Spanx starred in Who Wants to be a Millionaire. “Beloved by millions of women, Spanx is 2011: Get In On The Action!
a popular brand of… undergarments.” • Spanx launches The contestant got to the $4,000 mark an active collection with by knowing her Spanx and even admitted innovative features like a to having them on at the very moment!
built-in bagel-buster!TM • According to NPD research, the SPANX • Spanx has more than 2006: New to the Family
Slim Cognito Mid-Tigh Bodysuit was • Spanx, Inc. creates a new brand, the No. 1 selling garment in intimate • The first ever SPANX shop apparel in 2008.
launches at NYC’s 59th Street Bloomingdale’s!
ASSETS® by Sara Blakely®, a collection of shapewear, swimwear, and legwear designed to help more women achieve their own red carpet look for less. Available at: Target, JCPenney, LOFT, and spanx.com/assets!
Magazine as the youngest self-made female billionaire.
• Times Magazine names Sara one of the 100 Most Influential People in the World.
110 employees.
• When Oprah said that she had “given up 2007: Pay it Forward!
panties and only wears SPANX” on her • Sara credits Oprah as one of show on May 20, 2006, we sold more than her biggest inspirations. Sara 2008 : Bra-llelujah!
is launched giving SPANX
20,000 pairs of SPANX Power Panties surprises Oprah with a check for Spanx reaches into the new category of
fans a glimpse behind the
that day alone! $1,000,000 for The Oprah Winfrey foundations and launches Bra-llelujah!® seams at Spanx!
Leadership Academy Foundation Underwire Contour. This revolutionary
2012: Stretching the Globe!
in South Africa.
concept quickly becomes the number one
• The ASSETS brand grows to 2006: Give a Damn
Sara Blakely and Sir Richard
Branson throw the “Give a Damn”
party on October 14 to launch
• Sara appears weekly on ABC’s American Inventor as a judge and donates 100% of her earnings to the Sara Blakely Foundation.
2011: The Rear View
The Spanx Rear View blog
selling bra at all retailers.
2010: Making a Splash
• In October of 2010, Spanx, Inc. celebrates its 10th birthday with a $100,000 donation to the to attend CIDA City Campus
Atlanta Women’s Foundation! in South Africa and more than
• After many years of demand, $600,000 to go to the Spanx brings their industry expertise to the pool and the beach with swimwear.
the Sara Blakely Foundation,
raising funds for 278 women
Sara Blakely Foundation.
2009: Shapewear Gets Chic
With an astounding 85 employees, 200 products and 3,000 retail locations, company growth is on the rise. Spanx
takes on new initiatives by launching a
high-end, fashion-driven shapewear ®
line, Haute Contour , the Dessert of
Shapewear®.
• Men are able to join the party with the launch of SPANX for Men Cotton Compression and Zoned Performance undershirts and Cotton Comfort underwear.
include the luxe extension, ASSETS Red Hot Label.
• SPANX launches the first ever standalone SPANX store at Tyson’s Corner, VA, closely followed by store launches at Westfield Garden State Plaza, NJ, and King of Prussia Mall, PA.
• International SPANX websites are open for business and shop-in shops continue to pop up in SoHo, NYC and around the world.
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Founder Bio
Sara Blakely, Founder
Throughout history, inventors have found inspiration from the strangest places. For Spanx Founder and
Owner Sara Blakely, the inspiration came from VPL (visible panty lines) and uncomfortable thongs. A frustrated consumer turned
entrepreneur, Sara invented footless pantyhose, created an international brand and led a shapewear revolution.
Obsessed with inventing comfortable, slimming garments that minimize figure flaws, Sara and the Spanx team have created an
assortment of problem-solvers including bras, shapers, hosiery, swim, active, men’s and more. ASSETS® by Sara Blakely was
developed to help women everywhere experience the power of shapewear, providing a focused range of body-shapers. ASSETS®
Red Hot Label™ by SPANX® , a luxe extension of ASSETS, offers a wider assortment of slimmers, bras and panties. Busting at the
seams with hundreds of fan favorites, Spanx is ready to reshape retail with its first-ever standalone stores in Fall 2012.
Chances are you’ve seen Sara flashing her SPANX on QVC, judging inventions on ABC’s American Inventor, or sharing tea with
Richard Branson atop a hot air balloon at 10,000 feet on Fox’s The Rebel Billionaire. As the runner up on Rebel Billionaire, Sara
received a $750,000 check from Branson to pursue her dream to start a foundation to empower women. Since launching the
Sara Blakely Foundation in late 2006, Sara has contributed over $17 million through Spanx, Inc. and the Foundation to causes that
support women. As an entertaining and sought-after speaker, Sara shares her story to inspire people to follow their dreams.
Remaining self-funded and profitable ever since Sara used her own savings to start the company, Spanx continues to show
incredible growth. SPANX are sold in America’s finest retailers and boutiques including Nordstrom, Neiman Marcus, Saks Fifth
Avenue, Bloomingdale’s, Dillards and Lord and Taylor, as well as high-end retailers in more than 40 countries around the world.
ASSETS brands are sold at Target, Kohls, JCPenney and www.spanx.com/assets.
Sara’s story has been featured everywhere from The Oprah Winfrey Show, TODAY, The View, 20/20, USA Today, CNN, and CNBC.
She has been named Ernst & Young’s Entrepreneur of the Year and Georgia’s “Woman of the Year.” In March of 2012, Founder Sara
was named the world’s youngest, self-made female billionaire by Forbes Magazine and one
of TIME’s 100 Most Influential People. Sara and her husband Jesse reside in Atlanta
and New York with their son Lazer. Sara is a native of Clearwater, Florida, and a
graduate of Florida State University.
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Ceo BIo
Laurie Ann Goldman, CEO
As CEO of the ultimate CYA company, Spanx, Laurie Ann Goldman has lead
the way in a business that is focused on the behind. Laurie Ann Goldman has held the position of CEO at Spanx, Inc. since 2002.
She has more than 25 years of experience in the manufacturing, retail and licensing industries.
During her time at Spanx, Laurie Ann Goldman has grown the company from a groundbreaking startup to a global industry-leading
enterprise with problem-solving products that have changed the way women, and now men, look and feel. Goldman has led the
entrepreneurial company through brand, product, global, and distribution channel growth.
Under her leadership, Spanx has become the number one shapewear brand in major department stores as the bright red
package has captured the attention of celebrities such as Oprah, Madonna, and Gwyneth Paltrow, corporate women and
stay-at-home moms…who all share an interest in shaping things up a bit. Through Spanx innovative products, women are finding
solutions to fashion faux pas like VPL and muffin top.
Before joining Spanx, Goldman spent ten years with The Coca-Cola Company as the leader of its world-wide licensing division,
expanding the licensing business to 54 countries and nearly a billion dollars in retail sales. Prior to Coke, she managed event
marketing at Macy’s Department Store where she created and managed special events for more than 48 stores in the Macy’s
South and Bullock’s divisions.
Laurie Ann has been interviewed by various media including CNBC, Forbes, The Wall St. Journal, Fortune and USA Today. An active
and in-demand speaker, she regularly shares her thoughts on marketing, consumers, retail, leadership, life-balance and other topics
to a range of business, civic and educational organizations.
She serves on a variety of boards including The Carter Center, the Jewish Federation of Atlanta, Pace
Academy, SCAD, Metro Atlanta Chamber, SunTrust Bank, American Apparel and Footwear Association
and is an active member of The Committee of 200 (C200). She also represented the Jewish Committee
before Israel‘s Minister of Defense and received the privilege of running the Olympic torch through the
streets of Atlanta.
Laurie Ann lives in the Buckhead neighborhood of Atlanta with her husband and three sons.
When she’s not working to rid the world of panty lines and back fat,
she enjoys handbag shopping, playing with her poodle Lou Lou, and
most of all, spending time with her boys.
Fun Facts
Spanx was not going to venture into the sheers
business—thankfully that fate was changed
after a positive consultation from none other
than Sara’s Lucky 8 Ball.
Sara Blakely carried
an old-fashioned
Eastpack from the early
Founded in 2000,
Spanx is headquartered
in Atlanta
1990s to her first SPANX
sales meeting at Neiman
Marcus. While her
friends begged her
SPANX has
Sara is known to wear
secured a place in
wigs when she’s bored
pop-culture, with
or tired of being blonde.
When she told her mom
to swap the lucky red
daily mentions
backpack for a Prada
everywhere from
hair black, her mom
bag, she had no shame.
CNN to SNL.
suggested she buy a
It’s still her lucky bag,
In 2010, Saturday
although the buyer at
Neiman’s seeing Sara in
SPANX may have worked
more than the backpack
– She showed off the
SPANX under her white
pants, and the buyer
immediately said, “I’ll buy
3,000 pairs.”
Night Live featured
she wanted to dye her
wig instead, and that’s
how her collection
started. She has about
a Baby SPANX
10 — all different colors,
skit touting
shapes, bobs, long hair,
products that will
“smooth out all
of your babies
unsightly bumps
and bulges.”
short, feathered.
Fun Facts
The Spanx office is like no other! Since we wear test our products, it’s
not uncommon for people to pull down their pants, pull up their skirts or
strip down into a swimsuit—all on the job. Spanx tests every product on
women (and men too) of all shapes and sizes to ensure the perfect fit.
You’d never
guess that the
fit and fabulous
Madonna,
Fergie and
Rihanna all
have had stage
costumes
made out of
SPANX®!
Spanx mascot (our CEO’s poodle)
Lou Lou is named after Loulou
de la Falaise, fashion muse,
friend, and creative partner to
Yves Saint-Laurent.
While she may be goofy,
she was too short to
actually be Goofy. Sara
did get the part of a
Chipmunk at Disney
World but passed and
helped people get on the
rides instead! She had to
walk on a moving
sidewalk for eight hours
a day in a brown
polyester space suit
and say: “Hi, welcome
to Disney. Watch your
step please.”
After 5 years on
the job, Spanx employees
get to pick out a Cartier watch as
appreciation for their talent and dedication!
It took more than
three years and
100 prototypes to
create SPANX
Bra-llelujah!®
Underwire
Contour, now
many top retailers’
best-selling bra.
SPANX By The Numbers
Spanx is privately held
Spanx has sold more than
and reported an estimated
$350 million in retail
nine million pairs of Footless
sales in 2008.
Body-Shaping Pantyhose since
Of the 143
employees,
21 are men.
Sara launched in October 2000.
Women around the world can get their
Spanx on! We’re currently selling in
more than 40 countries worldwide!
Sara Blakely funded
Spanx, Inc. with $5,000
of her own savings in 2000.
She’s a fully self-funded
In just 10 years, Spanx
has donated $17 million
dollars to charities and
philanthropies on behalf
of the Spanx and the
Sara Blakely Foundation.
To date, more than 6
entrepreneur.
million Spanx Power
Panties have been
sold worldwide.
More than 40% of all
On her show, Oprah
Spanx employees are
announced she’d
working moms. This
“given up panties” and
only wore Spanx,
year alone, there were
more than
16 new babies – 2 sets
20,000 pairs
were sold
that day
alone.
Spanx is sold at more than 12,000 retail
locations in the US.
of twins and one set
of triplets.
Our Brands
In addition to making the world a better place...
one butt at a time, we at Spanx are on a mission to help women (and men) feel great about themselves and their
potential. We are always striving for new ways to exceed our Spanx fans’ expectations by offering the highest level
of quality, comfort, and innovation; by listening to feedback and delivering products our fans want and need; and by
doing it all with sense of humor! We hold true to our promise, “Don’t worry, we’ve got your butt covered,” but with
thousands of products including bodysuits, bras, and tights, we’ve got the rest of you covered, too!
SPANX®: The Celebrity Slimming Secret!
Since founder Sara Blakely’s ah-ha moment when she invented SPANX Footless Body-Shaping Pantyhose, five
letters have shaped the way the world thinks about getting dressed. Sara and the SPANX team have taken Spanx,
Inc. from a spunky startup company to an international innovation powerhouse with thousands of products, across
multiple categories and brands like Bras, Swim, Active, Men’s, Haute Contour, ASSETS and ASSETS Red Hot Label.
And to imagine that it all started with panty lines! Sara was getting ready for a party when she realized she didn’t
have the right undergarment to provide a blemish-free look under white pants. Armed with scissors, sheer genius
and gut instinct, she cut the feet off her control top pantyhose and the Spanx revolution began!
After a meteoric rise to the number-one shapewear brand in major retailers, the SPANX portfolio is now available
in over 40 countries, via direct channels like the SPANX catalog and spanx.com and in newly launched SPANX retail
stores in the United States. The problem-solving brand can be found everywhere from the pages of top magazines to celebrity
closets and is a daily necessity for women and men worldwide. Spanx, Inc. is headquartered in Atlanta, GA.
ASSETS® Red Hot Label™ by SPANX®:
Look slimmer & feel red hot!
Always looking for new ways to innovate and deliver on our mission to help women feel great about themselves and their
potential, we’re excited to introduce our newest venture, ASSETS® Red Hot Label™ by SPANX! This luxe extension of
ASSETS delivers clever innovations, stand-out designs and advanced fabrication technology—covering your assets has
never looked this Red Hot!
ASSETS Red Hot Label by SPANX is available at Kohl’s, kohls.com, JC Penney, Belk and on spanx.com/assets.
ASSETS® by Sara Blakely®:
Make the most of your assets!
ASSETS® is a brand of comfortable undergarments designed to help women everywhere experience the power
of shapewear! Made by SPANX founder, Sara Blakely, ASSETS delivers a focused range of body-shaping
solutions to help you look great and feel fabulous in your clothes. All ASSETS products are infused with the
know-how and technology only the SPANX shaping experts can provide!
ASSETS by Sara Blakely is available at Target, The Bay, Stage, Shopko, Beauty.com, Fred Meyer, and of course at
spanx.com/assets.
Our Brands
SPANX Swimsuits: The Celebrity Swimming Secret!
The brand known for revolutionizing women’s undergarments is answering the call of women yet again and making a
splash with SPANX Swimsuits. Designed with the same patented Spanx shaping expertise that helps stars like Jessica
Alba and Oprah get red carpet-ready, SPANX Swimsuits offer something for every body type with slimming one-pieces,
tummy-trimming tankinis and flirty swim dresses to help you take cover in style.
SPANX swimsuits are available at Saks, Bloomingdales, Neiman Marcus, Lord and Taylor, on spanx.com and at boutiques
around the country.
SPANX for Men: Expect More from Your Underwear
SPANX is redefining the underwear industry yet again, encouraging men to expect more from their undershirts,
boxers and briefs.
Leveraging years of expertise and the latest ground-breaking innovations in fabrication technology, we’re proud to
introduce a new offering of base-layer, enhancing and shaping solutions to celebrities, CEOs and athletes alike.
Whether at work or at play, SPANX undershirts and underwear are every man’s secret weapon to achieving maximum performance every time.
SPANX for Men is available at Neiman Marcus, Dillard’s, Nordstrom and on spanx.com.
SPANX Active: Look Great…It’s a Cinch!
Spanx is here to keep you trim…whether or not you hit the gym! Figure-flattering activewear from the shaping
experts comes complete with a range of slimming bottom line basics and fashionable tops that give you the ability
to look like you’ve been lunging for hours, without breaking a sweat. From a pant that makes the bottom half look its
best, to a caboose-camouflaging skirt that will forever replace that go-to hoodie, this collection of fabulously-fitting,
slimming silhouettes comes in sleek-to-the-touch, comfy fabrics making it great for running errands, going on a run or
running after the kids.
SPANX Active is available at Neiman Marcus, The Sports Authority, BareNecessities.com and on spanx.com.
Haute Contour®: The Dessert of Shapewear®
Spanx has always made it easier for women to look great in their fashion, so bringing fashion to shapewear was a
must. SPANX Haute Contour is a sumptuous collection of lingerie-inspired looks meant to be seen and designed
to shape and enhance the body in a trés chic way. With Haute Contour now you can have your shape and sexy too!
SPANX Haute Contour is available at luxury retailers like Neiman Marcus, Saks Fifth Avenue, Harrod’s and
on spanx.com.
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Celeb Scoop
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“I wore SPANX before anyone. SPANX
are the only thing that smoothes out
all of my lumps and bumps.”
– Jessica Alba
After winning the Golden Globe
for Best Supporting Actress in
The Help, Octavia Spencer said,
“I’m tripled Spanx-ed tonight!”
“I just put on
my SPANX and
I’m ready to go”
—Steve Carell
Tom Hanks described spanx
for men in an Access
Hollywood Interview
They do something for
you down there. They just
bring you together.
While talking about her
appearance as an X Factor
judge, Kelly Rowland said,
I use Spanx to help
me fit into tight outfits.
I will be wearing them
constantly now.
“Wearing Spanx
is primping!”
says Madonna in an
Elle Magazine interview.
Kim Kardashian
“SPANX are my best friend!”
When Adele was discussing the 2012
Grammy Awards during a TODAY Show
interview with Matt Lauer, she said,
“I had 3 or 4 pairs of
SPANX on that night.”
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When asked by both The View hosts and Bonnie Hunt (on
separate occasions) how she got her post-baby body back so
quickly after giving birth to twins, Julie Bowen replied, “SPANX
you very much! SPANX SPANX SPANX SPANX.”
Amy Poehler told an NPR host that her post-baby body was a
result of “a lot of SPANX going on!”
“Style secret? Definitely SPANX. That’s every girl’s secret,
but most don’t talk about it [laughs]. You don’t have to
think about sucking it in —they do the work for you.”
— Miranda Lambert
“I’m not pretending to be back to the shape I was in
beforehand anyway. I still have a ways to go. We’ve got
SPANX underneath almost everything.”
— Rebecca Romijn
While discussing her latest comedy, Bachelorette, with Kristen
Dunst and Lizzy Caplan, Isla Fisher said, “Once I accepted
the fact that I was wearing SPANX, and they would never
wear SPANX, they embraced me!”
When asked on the Oscar red carpet what she was wearing
underneath her Escada gown, she shouted “SPANX!,” and she
told Oprah that she wore SPANX under her wedding dress
—Katherine Heigl
Talking to WWD about her favorite lingerie, Kelly Osbourne
said: “Spanx! I don’t do sexy underwear.”
“SPANX is a girdle that everyone wears evidently. It
squeezes all the fat in and the skin – if you want money or
good china, you can hide that in there. It pushes
everything in – your ribs, your organs, your freckles.
I don’t know where it all goes – maybe your feet.”
—Ellen DeGeneres
“There are these great things called SPANX, and they just
squeeze you in. It’s terrific! That’s how all the
Hollywood girls do it!”
—Gwyneth Paltrow
“I have a huge array of SPANX in my wardrobe!”
—Cate Blanchett
“I wear SPANX wherever I go.”
—Jimmy Kimmel
‘I’m wearing SPANX right now, I can tell you that!”
—Blake Shelton
“Every celebrity walking down the red carpet. You think
she’s all just naturally like ‘shooop.’ A lot of them have
SPANX on. You put ‘em on, it sucks you up, baby.
No matter what red carpet, I got ‘em on.”
—Tyra Banks
“I wore SPANX underneath my (Spiderman) costume.
They make SPANX for Men now!”
—Jesse Tyler
At the 2007 Golden Globes, “I’m wearing a full body SPANX.
I love it!”
—Emily Blunt
When asked how she has such a great figure, she said “There’s
a little thing called SPANX…they suck it all up! They’re
the first ones that actually have butt indentations, so they
don’t give you uni-butt!”
—Brooke Shields
Dressed in a sleeveless sixties-inspired pale pink Carmen Marc
Valvo dress, Couric told the designer’s gang, “I’m wearing
industrial strength SPANX,”
—Katie Couric
The former Wicked star’s red-carpet secret? “SPANX are great!”
—Kristin Chenoweth
Michelle Trachtenberg said, “I love SPANX tights! I wore
them on the set of Seventeen Again and Gossip Girl!”
“There are two things I wear. One is an undergarment
over my whole body, and then maybe I’ll also put on some
SPANX. They’re so great. They have a way of smoothing
everything out, and then you can just put on whatever
you want. It accents you and makes you
feel pretty.”
—Queen Latifah
“SPANX are super popular, everybody wears them; men,
women, celebrities. I’m wearing them right now.”
—Jimmy Fallon
“Everyone wants to know the key to success?...
Here it is: SPANX!”
—George Lopez
“I’m officially IN LOVE w/the Lacey captivating slip it’s
BEAUTIFUL!” – Paula Abdul
Spanx on Set
Films
Supported:
• The Hunger Games
• What Happens in Vegas
• Grey’s Anatomy
• What to Expect When
You’re Expecting
• How To Be A Gentleman
• The Disappearance of
Eleanor Rigby
TV Shows
Supported:
• Bride Wars
• 30 Rock
• Die Hard 5
• 24
• Django Unchained
• 10 Years Younger
• Dream Girls
• Access Hollywood
• Fire With Fire
• American Idol
• Very Good Girls
• Blue Bloods
• For A Good Time Call
• Bones
• Fun Size
• Celebrity Fit Club
• God’s Behaving Badly
• Chelsea Lately
•
ID Theft
• Chicago Fire
•
Kill Your Darlings
• Criminal Minds
•
Labor Day
• CSI Miami
• Heroes
• Late Night with Jimmy Fallon
• NBC Fashion Star
• Parks and Recreation
• The Office
• Rachael Ray Show
• The Chew
• The Good Wife
• The Exes
• The Ringer
• The Insider
• The Talk
• The Voice
• TODAY Show
• Top Chef
• Love and Other Drugs
• Daily 10
• Sex and the City
• Dancing with the Stars
• Sex and the City 2
• Dexter
• The Butler
• The Ellen DeGeneres Show
• The Ugly Truth
• Fox News
• Think Like a Man
• Glee
• Transformers 2
• Good Morning America
• Wall Street 2
• Gossip Girl
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• Scandal
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Press Hits
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SPANX®
Sara Blakely is the youngest self-made woman to join this year’s billionaires’
club–turning $5,000 in savings into a new retail category: shapewear.
M A RC H 26, 2012
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SPANX®
Shapewear is the canvas and the clothes are the art.
– Sara Blakely –
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BCS - 1A = clear
MAGENTA=SPECS
*DO NOT PRINT
Composite
C
om
mpos
mp
osit
osit
ite
e Vi
V
View
e
ew
Front of Tag 1
Back of Tag 1
Front of Tag 2
Back of Tag 2
Hole diameter: .0625”
Distance from top: .125”
We started with the back...
Soft comfortable straps
won’t dig into shoulders.
MID THIGH
SHAPER
before
• Targets tummy,
hips, thighs, rear
Smooth back! No metal
or hooks against your skin.
Because it’s the first ever bra
...and
perfected
front!and
designed
backwards the
to smooth
flatter your back!Molded
It has molded
cups
cups for best
and naturally adjusting
hosiery
straps that
shape
and coverage.
won’t dig in. It’s soooo comfortable
you’ll want Support
to sing about
with NOit!underwire
• Cool, moisturewicking fabric
• Cotton gusset
for comfort.
plicity
FP
F
PO
Eliminates bra lines and
bulges for an invisible
look underafter
everything!
Why Bra-llelujah??
• Single-layer
compression
slimming essentials
Demi Push-Up
We started with the back...
Soft comfortable straps
won’t dig into shoulders.
before
Eliminates bra lines and
bulges for an invisible
look underafter
everything!
Why Bra-llelujah??
Smooth back! No metal
or hooks against your skin.
Because it’s the first ever bra
.and
perfected
front!and
esigned
backwards the
to smooth
atter your back!Molded
It has molded
cups
cups for best
naturally adjusting
hosiery
straps that
shape
and coverage.
won’t dig in. It’s soooo comfortable
you’ll want Support
to sing about
with NOit!underwire
Underwire Contour
We started with the back...
Soft comfortable straps
won’t dig into shoulders.
before
Eliminates bra lines and
bulges for an invisible
look underafter
everything!
Why Bra-llelujah??
Smooth back! No metal
or hooks against your skin.
®
Because it’s the first ever bra
designed backwards to smooth and
flatter your back!Molded
It has molded
cups
cups for best
and naturally adjusting
hosiery
straps that
shape
and coverage.
FILE NAME
won’t dig in. It’s soooo comfortable
you’ll want Support
to sing about
with NOit!underwireS0311 SLIMMER & SHINE
...and perfected the front!
VERSION
v1
GRAPHIC DESIGNER
REQUESTED BY
DANE 678.500.1286
GREER x1262
DATE CREATED
03.11.11
DATE REVISED
06.02.11
GRAPHIC COLORS
PRODUCTION CONTACTS
SPANX (Greer) 678-500-1262
4CP
PMS 199c
BCS - 1
BCS - 1A = clear
MAGENTA=SPECS
*DO NOT PRINT
NOTES:
Non-Padded
Composite
C
om
mpos
mp
osit
osit
ite
e Vi
V
View
e
ew
Front of Tag 1
Front of Tag 2
Back of Tag 1
Back of Tag 2
Hole diameter: .0625”
Distance from top: .125”
We started with the back...
Soft comfortable straps
won’t dig into shoulders.
before
Eliminates bra lines and
bulges for an invisible
look underafter
everything!
Why Bra-llelujah??
Smooth back! No metal
or hooks against your skin.
Because it’s the first ever bra
...and
perfected
front!and
designed
backwards the
to smooth
flatter your back!Molded
It has molded
cups
cups for best
and naturally adjusting
hosiery
straps that
shape
and coverage.
won’t dig in. It’s soooo comfortable
you’ll want Support
to sing about
with NOit!underwire
FP
F
PO
Demi Push-Up
1 SHORT
Sheer Mid-Thigh Shaper
Smoothes Tummy, Hips, Thighs & Rear
Sheer
Shaping Power!
TM
look firm smooth
under skirts dresses
We started with the back...
Soft comfortable straps
won’t dig into shoulders.
before
Eliminates bra lines and
bulges for an invisible
look underafter
everything!
Why Bra-llelujah??
Smooth back! No metal
or hooks against your skin.
Because it’s the first ever bra
designed backwards to smooth and
flatter your back!Molded
It has molded
cups
cups for best
and naturally adjusting
hosiery
straps that
shape
and coverage.
won’t dig in. It’s soooo comfortable
you’ll want Support
to sing about
with NOit!underwire
...and perfected the front!
Wireless
1 SHORT
eer Mid-Thigh Shaper
moothes Tummy, Hips, Thighs & Rear
Sheer
Shaping Power!
TM
look firm smooth
under skirts dresses
layer for extra compression
layer for extra compression