Knoah enables a leading sales intelligence

Case
Study
Knoah enables a leading sales intelligence
services provider to improve and expand
its core database
Knoah’s Service Offering/Channel:
Database verification and validation
services (phone and web research) and
profile content creation
Industry Vertical:
Information Technology and Services /
Market Research / Intelligence
Client:
A leading sales intelligence and prospect targeting application provider whose
services enable IT and marketing vendors to find prospects across various
companies, and provide deeper intelligence information about the
organization’s needs to facilitate more effective lead generation.
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Case
Study
THE PROBLEM:
In order to provide ongoing value to its paying
subscribers, the client needs to continually update,
verify and increase its existing prospect database
offered to those subscribers. They were looking for a
flexible, cost effective offshore service provider who
could validate the existing contacts database and also
create and maintain an improved database of key
decision makers from major IT companies.
An effective partner would need to have strong
technical skills, good research skills and effective
writing skills to summarize specialized content
provided along with the contact info.
After an
extensive search for a company that could provide all
these diverse requirements, Knoah was selected as the
best option.
THE SOLUTION:
RESULTS:
After quickly understanding the range of skills and process
flows needed to do market research and deliver a robust
database by observing and modeling their existing US based
team, Knoah was able to put in place a comprehensive plan to
deploy people, processes, and project management to insure
highly productive and high quality results. Specifically:
Knoah aligned its delivery mechanism to the client’s needs by
quickly modeling their existing onshore efforts, and
successfully delivered a robust and result-oriented research
methodology. During this project, Knoah demonstrated its
ability to:
Knoah was able to source and hire experienced
candidates that carried an understanding of
knowledge management, content creation and
research with excellent writing skills.
Constantly update professional information through checks
and validation
Knoah formulated a rigorous training methodology
customized to the client’s objectives, covering business
communications, knowledge of the client’s product and
general industry knowledge. The training was continuous
and recursive to ensure excellence in operations over the
long term.
Knoah’s research team built a workflow to both maintain
the relevance of existing contacts that require continual
update and add new contacts to the database. Using
in-house developed tools, our researchers were able to find
any special mentions like mergers and acquisitions,
company changes or major events that add value to the
product for the client’s subscribers.
Workflows also documented how the profiles of key
executives would be verified and updated and in addition
determined what kind of company databases would be
needed for company verification
Continuously identify key professionals by tracing
organization charts across various professional and social
networking websites
Stay updated about information around key mergers and
acquisitions
Deliver and create customized research reports for any
specific request received from the end customer
Free up client’s internal onshore resources to focus more on
higher value activities like revising and refining their
processes while Knoah handled the database validation and
updating work
Knoah was able to reduce the cycle time in verifying the
contacts form 3 months to 45 days.
Enable the client to take on an entirely new area of research
that has led to significant growth in their subscriber base in
a new vertical
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Case
Study
CONCLUSION:
The engagement required Knoah to be responsive and adaptive to client-driven business needs in a back office, research oriented
process. Knoah’s ability to customize its delivery process to meet client’s requirement on multiple fronts – skilled team,
technology, research ability, content creation practices, training in assignment-specific skill sets helped the entire program to move
up the value chain in terms of improved database and processes. The client was then able to utilize its internal resources to focus
on high end assignments thereby leading to increase in overall effectiveness of its services.
They were looking for a flexible, cost effective offshore service
provider who could validate the existing contacts database and
also create and maintain an improved database of key decision
makers
Knoah’s research team built a workflow
to both maintain the relevance of
existing contacts that require continual
update and add new contacts to the
database.
Knoah hired experienced candidates that
carried an understanding of knowledge
management, content creation and
research with excellent writing skills.
Continuously identify key professionals
by tracing organization charts across
various
professional
and
social
networking websites
Knoah was able to reduce
the cycle time in verifying
the contacts form 3
months to 45 days.
About Knoah:
Whether you’re a Fortune 500 company or an SMB, Knoah Solutions’ global BPO services create memorable
experiences that matter to your brand. Our customizable and flexible, multichannel solutions help you meet the
needs and challenges of each of your customers through voice, chat and email to our award-winning TotalAssure QA
third-party call monitoring solution; all powered by our proprietary WFO tool, KnoahsARK. Knoah has the
adaptability that big companies can’t provide and a level of competency and scale that smaller companies can’t
deliver on. Knoah’s innovative and consultative approach has repeatedly earned us awards and recognition from
independent review bodies like IAOP.
www.knoah.com | 702-722-5005 | [email protected] | Las Vegas | Hyderabad | Pune
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