The greenlight sector

Transcription

The greenlight sector
REPORT
PRODUCT FOCUS
Age
Culture & Preferences
Generic
Location
An exclusive snapshot of the online Search landscape
APR 2015
Report Overview
Executive Summary
This report profiles search behaviour for the online Online Dating sector. It analyses which websites, advertisers and brands were most
visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Online Dating-related terms. In our
analysis we established that:
In April, 745,830 searches were made by consumers searching for Online Dating-related terms on Google UK.
Queries for generic-related keywords accounted for 76% of all searches made for the sector.
The search term 'dating sites' was queried 90,500 times, accounting for 12% of all searches made for the sector.
telegraph.co.uk was the most visible website in the Natural Search listings, achieving a 50% share of voice.
top10bestdatingsites.co.uk was the most visible advertiser in the Paid Media space, achieving a 60% share of voice.
match.com ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural
Search and Paid Media listings.
Percentage breakdown of searches made for each subsector:
Online Dating Sector Report
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April 2015
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The most visible websites and advertisers on Google UK
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April Overview
In April 2015, 745,830 searches were made for Online Dating-related terms. The graphs below show a breakdown of the number of
searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the
online Online Dating market in the past 12 months.
Number of searches by subsector
At a glance
In April, 745,830 searches were made
for online dating-related keywords.
Searches for generic keywords were
most popular, accounting for 76% of all
searches made for the sector.
Retrospective 12 month view of the online online dating market
Get in touch to discuss your site’s specific performance
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www.greenlightdigital.com
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T: +44 (0)20 7253 7000
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Natural Search
Online Dating: Overall
745,830 searches
In April 2015, 745,830 searches were made by consumers searching for Online Dating-related keywords. The league table below shows
which websites were most visible in the Natural Search listings on Google UK for the 1,178 keywords analysed.
Top 10 search terms:
Overview:
In April, the keyword ‘dating sites’ was
queried 90,500 times, accounting for
12% of all searches made for Online
Dating-related keywords.
telegraph.co.uk was the most visible
website, achieving a 50% share of
voice through ranking for 297
keywords, including the search terms
‘dating sites’ and ‘dating websites’.
The 20 most visible websites:
match.com attained a 47% share of
‘dating’ and ‘online dating’.
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April 2015
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Online Dating: Generic
563,940 searches
In April 2015, 563,940 searches were made by consumers searching for generic-related keywords. The league table below shows which
websites were most visible in the Natural Search listings on Google UK for the 524 keywords analysed.
Overview:
In April, the keyword ‘first dates’ was
queried 90,500 times, accounting for
16% of all searches made for
Generic-related keywords.
telegraph.co.uk was the most visible
‘dating sites’ and ‘dating websites’.
match.com attained a 57% share of
‘dating’ and ‘online dating’.
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T: +44 (0)20 7253 7000
5
Natural Search
Online Dating: Age
38,000 searches
In April 2015, 38,000 searches were made by consumers searching for age-related keywords. The league table below shows which
Overview:
In April, the keyword ‘mature dating’
was queried 9,900 times, accounting
for 26% of all searches made for
Age-related keywords.
maturedatinguk.com was the most
visible website, achieving a 37% share
of voice through ranking for 9
‘mature dating’ and ‘mature dating uk’.
adults.co.uk attained a 32% share of
voice through ranking for 7 keywords,
including the search terms ‘mature
dating’ and ‘mature dating uk’.
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April 2015
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Online Dating: Culture and Preferences
91,100 searches
In April 2015, 91,100 searches were made by consumers searching for culture and preferences-related keywords. The league table below
shows which websites were most visible in the Natural Search listings on Google UK for the 281 keywords analysed.
Overview:
In April, the keyword ‘polish dating’
was queried 18,100 times, accounting
for 20% of all searches made for
Culture and Preferences-related
keywords.
facebook.com was the most visible
including the search terms ‘chinese
women dating’ and ‘christian dating for
free’.
eharmony.co.uk attained a 29% share
of voice through ranking for 77
‘indian dating uk’ and ‘chinese dating
uk’.
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T: +44 (0)20 7253 7000
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Natural Search
Online Dating: Location
52,790 searches
In April 2015, 52,790 searches were made by consumers searching for location-related keywords. The league table below shows which
Overview:
In April, the keyword ‘speed dating
london’ was queried 6,600 times,
accounting for 13% of all searches
made for Location-related keywords.
speeddater.co.uk was the most visible
‘speed dating london’ and ‘speed dating
manchester’.
skiddle.com attained a 39% share of
including the search terms ‘speed
dating cardiff’ and ‘speed dating
nottingham’.
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April 2015
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Online Dating: Overall
745,830 searches
In April 2015, 745,830 searches were made for Online Dating-related keywords. The league table below displays the most visible
advertisers and ad creatives on Google UK for the 1,178 keywords analysed.
The 30 most visible advertisers:
At a glance:
In April, top10bestdatingsites.co.uk
was the most visible advertiser,
achieving a 60% share of voice
through bidding on 345 keywords, at
an average ad position of 3.
zoosk.com achieved a 43% share of
voice through bidding on 189
keywords, at an average ad position of
5.
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T: +44 (0)20 7253 7000
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Paid Media
Online Dating: Generic
563,940 searches
In April 2015, 563,940 searches were made for generic-related keywords. The league tables below display the most visible advertisers
and ad creatives on Google UK for the 524 keywords analysed.
At a glance:
achieving a 68% share of voice through
bidding on 193 keywords, at an average
ad position of 2.
zoosk.com achieved a 55% share of
voice through bidding on 143
4.
pof.com displayed the most visible
individual ad creative, achieving a 33%
share of voice.
The 5 most visible ad creatives:
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April 2015
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Online Dating: Age
38,000 searches
In April 2015, 38,000 searches were made for age-related keywords. The league tables below display the most visible advertisers and ad
creatives on Google UK for the 86 keywords analysed.
At a glance:
achieving a 48% share of voice
through bidding on 29 keywords, at an
average ad position of 4.
maturefreeandsingle.com achieved a
40% share of voice through bidding on
37 keywords, at an average ad position
of 4.
maturedatinguk.com displayed the
most visible individual ad creative,
achieving a 26% share of voice.
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T: +44 (0)20 7253 7000
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Paid Media
Online Dating: Culture and Preferences
91,100 searches
In April 2015, 91,100 searches were made for culture and preferences-related keywords. The league tables below display the most visible
advertisers and ad creatives on Google UK for the 281 keywords analysed.
At a glance:
In April, eharmony.co.uk was the most
visible advertiser, achieving a 56%
share of voice through bidding on 70
3.
top10bestdatingsites.co.uk achieved a
39% share of voice through bidding on
61 keywords, at an average ad position
of 4.
eharmony.co.uk displayed the most
visible individual ad creative, achieving
a 22% share of voice.
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April 2015
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Online Dating: Location
52,790 searches
In April 2015, 52,790 searches were made for location-related keywords. The league tables below display the most visible advertisers
and ad creatives on Google UK for the 287 keywords analysed.
At a glance:
In April, elitesingles.co.uk was the most
visible advertiser, achieving a 47%
3.
speeddater.co.uk achieved a 36%
3.
speeddater.co.uk displayed the most
visible individual ad creative, achieving
a 16% share of voice.
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T: +44 (0)20 7253 7000
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Integrated Search
Which websites/advertisers were most visible overall on Google UK?
The graph below analyses the Integrated Search performance of 20 different websites. By taking into account each websites Natural
Search and Paid Media visibility, the graph below shows which websites obtained the greatest overall share of voice on Google UK.
Strong Natural
Search visibility
Strong Integrated
Search visibility
Poor Integrated
Search visibility
Strong Paid
Media visibility
No website achieved strong
No website achieved strong
top10bestdatingsites.co.uk
Integrated Search Visibility.
visibility in the Natural Search
achieved strong visibility in the
listings.
Paid Media Space.
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April 2015
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The visibility obtained by each of the websites and advertisers featured in this report have been added together and ranked according to
their total visibility in the Search space. The league tables below, therefore, show which websites achieved the greatest share of
Integrated Search visibility on Google UK.
The 40 most visible websites overall:
At a glance
match.com featured at the top of our
integrated search league table, as its
combined share of voice was most
dominant.
top10bestdatingsites.co.uk ranked
second in our league table, as it
achieved a sizable share of visibility in
both the Natural Search and Paid
Media listings.
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T: +44 (0)20 7253 7000
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About this report
How this report was created
Disclaimer:
Greenlight’s Research & Insights team collected 1,178
Online Dating-related terms queried by online
consumers. The keyword set was then uploaded to
Greenlight’s OneHydra platform, which collected
volumes for the associated keywords. OneHydra then
analysed which websites and advertisers appeared for
the keywords analysed and from there, ranked websites
and advertisers based on their share of visibility in the
Natural Search listings and Paid Media space on Google
UK.
The information provided in this report is for information
only and should not be relied upon to enter into any
business transaction or to make any commercial
decision. Whilst Greenlight has made every effort to
ensure the accuracy of this report, Greenlight cannot
accept any liability for any error or inaccuracy found
within this document and no warranty is provided
regarding its completeness or its suitability for any
purpose. The content of the report is the copyright of
Greenlight Digital Limited. The reader may use and
circulate the report within its own business organisation.
However, it is not permitted to exploit, distribute, sell or
otherwise make use of the report for commercial gain. It
is permitted to reproduce extracts of the report for
public interest, provided that the publisher credits
Greenlight as the source of the work.
All data displayed in this report is based on a wide range
of keywords, and therefore aims to provide readers with
a generic overview of the online Online Dating sector in
April 2015.
Bespoke Sector Reports
Get in touch
If you can’t find a report which analyses the online industry you are
interested in or if you want to analyse a specific keyword set, get in
touch and find out more about Greenlight’s bespoke reports.
Greenlight currently creates bespoke reports for a wide range of
online brands, providing Marketing teams with the insights they need
to make informed decisions about their online strategies in the UK
and abroad.
Contact
Phil Armorgie
Business Development Director
T: +44 (0) 20 3326 6224
Email: [email protected]
Download free reports
Greenlight’s Research & Insights team produce Sector Reports analysing 27
different online industries. To view and download all FREE reports, visit
www.greenlightdigital.com/blog
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T: +44 (0)20 7253 7000
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The greenlight sector

Transcription

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